Mehrnoush Shafiei Analyst
Payments and Services | Retailing | Beauty and Fashion
About Mehrnoush
Mehrnoush Shafiei is an Analyst at Euromonitor International, covering the payments and services and beauty and fashion industries. Based in Dubai, she has more than five years of experience in these industries.
Mehrnoush’s role focuses on the Middle East, particularly the Gulf region, where she develops strategic fmcg research and competitive analysis.
Mehrnoush also advises clients across the region on trends driving the retailing sector and how companies can succeed in a post-pandemic economy.
Prior to joining Euromonitor, Mehrnoush spent several years in Beirut and Tehran writing for various regional and international outlets.
Recent published work
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