Olivia Stelmaszczyk Research Analyst - B&F
chicago
English, Polish
About Olivia
Olivia's specialism is beauty and fashion research in the US. She also utilises her background in sociology and interest in consumer behaviour to produce a variety of content that understands and evaluates the ever changing trends and needs in the beauty and fashion space.
Olivia helps beauty and fashion clients make informed business decisions by providing insights on changes in key consumer trends, innovation, the competitive landscape and growth opportunities in the US, with a special interest in the Gen Z consumer. Prior to joining Euromonitor, Olivia received her bachelor’s degree in Sociology with a concentration in economics and global development from Northwestern University in Illinois.
Recently Published Work
The Influence of Celebrity-Backed Beauty in Men's Grooming
Olivia Stelmaszczyk
Today’s male beauty consumers are increasingly informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives partnered with curiosity in ingredient-led beauty are encouraging more men to invest in and expand their grooming routines.
Skinification and the Influence of TikTok in The US
Olivia Stelmaszczyk
Skinification is rapidly spreading across beauty and personal care. Euromonitor International explores the US consumer interest in skinification supported by self-care trends, highlighting future opportunities for players.