Paula Goni Senior Research Analyst
Retailing | Consumer Finance | E-Commerce | Shopping Reinvented | Latin American Consumers
About Paula
Paula is a Senior Research Analyst at Euromonitor International with a focus on retailing. Based in Santiago, she has more than five years of experience in the industry.
Paula researches and commissions services and payments industries in Latin America. She looks to bring a regional vision to the research team, as well as cooperating with other analysts to reflect their central connections to the industries researched within services and payments.
Paula advises clients across retailing and consumer finance to help them understand regional trends, consumer behaviour, and the impact of various political and economic measures on the Latin American consumer, as well as to identify innovative case studies that can help them take advantage of new opportunities.