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Protea Hirschel

Protea Hirschel Senior Consulting Manager

Market Intelligence | Strategic Analysis | Informal Markets | Sustainability in Packaging | Circular Economy

About Protea

Protea is a Senior Consulting Manager at Euromonitor International in South Africa where she manages the consulting team. With more than 10 years' experience conducting complex research projects across Africa and globally, she advises clients across a range of industries on how to successfully grow their markets.

Part of Euromonitor’s sustainability specialisation, Protea has tracked innovations in packaging and focused on product end of life with a particular interest in the circular economy. With the climate crisis disproportionately impacting countries in sub-Saharan Africa, she is particularly interested in helping companies improve on their sustainability outcomes.

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