Prudence Lai Senior Analyst
hong kong
English, Chinese
About Prudence
As a key contact for Asia Pacific, Prudence actively engages with clients in this region, authoring strategy briefings and other content pertaining to travel trends in key Asian markets. She has been quoted by journalists across a range of media, including the BBC, CNBC, Nikkei and SCMP.
Prudence specialises in travel and loyalty. She is a core project team member covering the travel industry, facilitating the research process across the Asia Pacific region. Prior to joining Euromonitor, Prudence gained experience in sales and market planning in the luxury fashion industry, with a geographic specialism in Greater China, Japan and South Korea.
Recently Published Work
Analysing Inbound Travel Payment Experience in East Asia's Key Destinations – Part II
David Zhang
In the first article about inbound travel payment experience, insights in Japan and Taiwan China as well as key partnership developments were discussed. In this second article, the analysis focuses on mainland China and Hongkong SAR (special administration region) China, as well as the key opportunities for travel payment development.
Analysing Inbound Travel Payment Experience in East Asia's Key Destinations – Part I
Prudence Lai
Fast, secure and frictionless payments can lead to a great travel experience. Conversely, slow, insecure and problematic payment can impact the overall trip severely, such as leading to booking failures, fraud and scams, and so on. In this two-part article, the authors analyse their own leisure and business travel payment experiences in key markets in East Asia.
2024 Consumer Trends in Asia and the Impact on E-Commerce
Rabia Yasmeen
Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases.