Rachel Kok Associate
singapore
English, Chinese
About Rachel
Rachel researches industries relating to beauty and fashion and home and technology. She has a special interest in producing content and client engagement in the beauty and personal care industry and in tissue and hygiene.
Rachel provides insights into consumer and industry behaviour across multiple industries in Southeast Asia. She is particularly interested in the pursuit and implementation of health and beauty interests and understanding the impact of demographics on accordant demand. Rachel started working in Euromonitor as a Research Associate in 2022, researching on beauty and fashion and home and technology industries in Singapore, before moving on to cover other Southeast Asian markets including Thailand and Vietnam.
Related to Consumer Appliances
Cold Wash: Embracing a Central Growth Strategy in Laundry Care
Filip Hoffmann-Häußler
There are structural government and industry shifts that continue to increase the prominence of cold wash, and there is a hard fact that will drive it beyond opposition. If every home on the planet used an automatic washing machine with the energy-inefficient hot wash behaviours of today, that would dramatically increase global household electricity use against an existing energy supply shortfall in developed and developing markets, and a looming CO2 emissions crisis.
Five Small Appliances Trends to Watch in 2024
Jason Tjiptadi
In 2023, small appliances witnessed modest growth, mainly driven by the replacement of products purchased during the pandemic. The response to COVID-19 had a habit-forming impact on many consumers, who have become used to making coffee at home using espresso machines and enjoying the convenience of a robotic vacuum cleaner. Many of these appliances are now an integral part of a consumer’s home. However, growth was weaker than predicted, as high interest rates and inflation resulted in reduced disposable incomes.
Five Major Appliances Trends to Watch in 2024
Veronika Kandusova
The major consumer appliances market saw a challenging 2023 in volume sales terms as consumers continued to scale back amid inflation and economic uncertainties. However, industry innovations kept many interested, helping keep the major appliances market healthy in terms of value.