Sachi Kimura Consultant
tokyo
Japanese, English
About Sachi
Sachi is a Consultant at Euromonitor International with a focus on services and payments and loyalty. She has additional experience in beauty and fashion, working on industries including beauty and personal care, consumer health, apparel, eyewear, personal accessories, and luxury. Based in Tokyo, she has been with Euromonitor since 2017.
With experience in a diverse range of industries, Sachi has developed an interest in cross-industry/macro trends and connecting the dots across different industries. She views global trends from the intricate prism of a Japanese perspective, and has spoken at numerous industry events in both Japan and beyond, including In-Cos Korea in South Korea in 2019, and Euromonitor International’s own event Global Consumer Trends 2022, where she shared insight on the concept of Digital Senors. She has also contributed articles to magazines such as the Fragrance Journal in Japan. Prior to joining Euromonitor, she conducted quantitative and qualitative consumer survey planning and analysis at a marketing research firm, mainly working on automotive and fmcg industries.
Recently Published Work
店舗イノベーションを通じて顧客ロイヤルティを高める：SMTS2024に見た5つのキートレンド
Sachi Kimura
第58回スーパーマーケット・トレードショー2024が2024年2月、東京で開催された。 本稿では、今年の展示会場から伺えた、日本の食料品小売業における顧客ロイヤルティ構築の展望についての5つのトレンドを考察していく。
Enhancing Loyalty Through In-Store Innovation: Five Key Trends from Supermarket Trade Show 2024 in Japan
Sachi Kimura
The 58th Supermarket Trade Show 2024 (SMTS2024) was held in February 2024 in Tokyo, Japan. Organised by the National Supermarket Association of Japan (NSAJ), the exhibition has a reputation for fostering connections among diverse stakeholders in the grocery sector. In addition to presenting on the topic of customer loyalty during the event, Euromonitor International has identified five pivotal trends to shape the future of customer loyalty within the grocery retailing space in Japan.
アジア太平洋地域のロイヤリティの市場機会：多様性の活用
Sachi Kimura
アジア太平洋地域は実に多様だ。経済的にも、社会的にも、様々な市場を内包している。この地域でロイヤリティのプログラムを走らせようとしたら、この多様性を覚えておく必要がある。多様な市場のそれぞれの特異性を理解し、それぞれの市場の消費者のニーズに応えることは、消費者からのロイヤリティを高め、つなぎとめるにあたり、極めて重要だ。