Sahiba Puri Senior Consultant
singapore
English, Hindi, Punjabi, Panjabi
About Sahiba
Sahiba advises clients across home products industries, on topics ranging from consumer insights and local, regional and global trends, to industry performance and outlook.
Expertise
Sahiba’s expertise and skills cover client engagement for home products, and delivering strategic research content, with a central focus of home care. She does this as the Asia Pacific regional expert, helping clients interested in this region to understand how inherent trends can be expected to impact and shape their businesses. Sahiba previously worked in the financial research industry focusing on Private Equity and Venture Capital deals.
Recently Published Work
Exploring Opportunities in Pet Health and Wellness Through the Lens of Need States
Sahiba Puri
The trend of anthropomorphising one’s pet has evolved significantly over the years. From addressing basic welfare to now creating opportunities for them to thrive, pet humanisation is becoming increasingly sophisticated. This is spilling into the pet health and wellness space where consumers are not only aware of their pets’ core physical needs but also their emotional and mental wellbeing.
Growth and Expansion of Pet Dietary Supplements
Sahiba Puri
Taking care of a pet is going beyond nutrition and calorific intake. A more holistic approach is being applied in managing a pet’s health with attention being paid to longevity and quality of life. Beyond pet food, it is pet dietary supplements that are enabling pet owners not just to manage health issues but to enhance their pet’s overall health and wellbeing.
Driving Premiumisation in Pet Care Through Value Propositions
Sahiba Puri
The human-pet bond has been evolving over the years. From simply being viewed as guard animals to now being considered as family members, companion pets have come a long way in their relationship with humans. The pandemic further improved this bond. While pets helped in combating loneliness and isolation, pet owners started paying more attention to the health, wellness and wellbeing of their furry, feathery or even scaly companions.