Custom Research | Middle Class Retreat
Sunny Um is an Associate Consultant at Euromonitor International with a focus on custom research projects. Based in Singapore, she has more than five years of experience in the industry.
Sunny managed research projects for various industries including packaged food, consumer foodservice, consumer health, beauty and personal care, apparel and footwear, tobacco and home care.
Sunny frequently speaks at industry conferences and has authored market reports to share global/regional consumer insights and strategic recommendations, often quoted by BBC, Bloomberg, CNBC and Nikkei.
Prior to Euromonitor, Sunny worked at a multinational chemical company and a magazine publisher. She holds an MBA from Hong Kong University of Science and Technology and is fluent in Korean and English.