Sunny Um Associate Consultant​

About Sunny

Sunny Um is an Associate Consultant at Euromonitor International with a focus on custom research projects. Based in Singapore, she has more than five years of experience in the industry. ​

Sunny managed research projects for various industries including packaged food, consumer foodservice, consumer health, beauty and personal care, apparel and footwear, tobacco and home care. ​

Sunny frequently speaks at industry conferences and has authored market reports to share global/regional consumer insights and strategic recommendations, often quoted by BBC, Bloomberg, CNBC and Nikkei. ​

Prior to Euromonitor, Sunny worked at a multinational chemical company and a magazine publisher. She holds an MBA from Hong Kong University of Science and Technology and is fluent in Korean and English.