Veronika Kandusova Consultant
london
English, Czech
About Veronika
Veronika's specialisation is in consumer appliances. She is an integral part of the central project team, leading research and insights, with particular emphasis on small domestic appliances.
Expertise
Veronika works in home and technology industries, with a focus new trends and market developments in consumer electronics and consumer appliances. Veronika previously worked for a university research center specialising on the concept of smart cities. Her focus was on participatory and human-centered design (eg for urbanist projects). With a background in sociology, she is skilled in both qualitative research (eg focus groups) and quantitative research (eg surveys), in addition to having deep understanding of methodologies and data analysis.
Recently Published Work
Five Major Appliances Trends to Watch in 2024
Veronika Kandusova
The major consumer appliances market saw a challenging 2023 in volume sales terms as consumers continued to scale back amid inflation and economic uncertainties. However, industry innovations kept many interested, helping keep the major appliances market healthy in terms of value.
Five Small Appliances Trends to Watch in 2023
Veronika Kandusova
In 2022, the small appliances industry declined as sales normalised from the pandemic peak of 2020 and 2021. Pandemic staples such as kitchen appliances and hygiene-related categories such as vacuum cleaners or air purifiers were the most impacted
Connectivity, Smart Home and Sustainability at IFA2022 Berlin
Valeriya Sorokina
IFA 2022 Berlin took place in a physical space for the first time after a three-year break. The conference featured the latest product innovations and industry hot topics, and also allowed experts to get back together. The 2022 IFA conference revolved around three themes, as expressed by IFA’s Senior Vice President David Ruetz in his opening speech – connectivity, smart home and sustainability.