Yang Hu Insights Manager, Health & Beauty Asia
seoul
Chinese, English, Korean
About Yang
Yang is responsible for providing regional cross-industry insights on health and beauty across Asia, working with local analysts to deliver high quality market analyses to all clients.
Yang joined Euromonitor in 2022 with seven years of experiences in strategic planning and venture development in the beauty and retail industry. She previously worked at Beiersdorf as an early innovation and venture development manager, managed research studies and projects launching in new vertical and market.
Recently Published Work
Has Douyin Become the Next Big Channel for Supplement in China?
Yang Hu
Since the pandemic, China's vitamins and dietary supplements market has experienced robust growth, and sales through digital channels have been expanding continuously. The market size of consumer health products in China was USD57.1 billion in 2023, with an e-commerce penetration rate of 42%. In this evolving market, Douyin, as China's most popular short-video platform, has quickly risen to become a popular platform for purchasing health products.
Beyond Tradition: The Blooming Market of Men’s Grooming in Asia
Yang Hu
The evolution of self-care among men, with factors such as societal change and growing interest in skin care and fragrances, is contributing to more male consumers looking beyond the traditional men’s grooming category for beauty and personal care products.
美容仪与科学护肤理念：从小众到主流
Yang Hu
在中国，随着消费者皮肤护理需求的日益精细化和科学化，家用美容仪逐渐成为护肤过程中的重要一步。欧睿国际的数据显示，2023 年中国个人护理小家电的市场规模达到 56 亿美元，2018-2023 年的年均复合增长率为 4.8%。在个人护理小家电中，美容仪增长迅速，吸引了许多新玩家入场。 随着 2024 年射频美容仪正式纳入第三类医疗器械管理，市场格局将迎来重大洗牌。