LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods

Company Profile

About This Report

Mar 2018

LVMH Moët Hennessy Louis Vuitton SA (LVMH) is the world’s largest luxury goods operator, with a broad portfolio of brands, including Moët & Chandon, Bulgari and, above all, Louis Vuitton. The last five years have thrown up some of the toughest global trading conditions that the company has ever seen, but there are clear signs that a corner has been turned, with growth in sales in 2016 and 2017. Investors remain cautious, however, as global geo-political risks remain.

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LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods

Euromonitor International's report on LVMH Moët Hennessy Louis Vuitton SA delivers a detailed strategic analysis of the company's business, examining its performance in the Designer Apparel and Footwear (Ready-to-Wear) market and the global economy.

Company and market share data provide a detailed look at the financial position of LVMH Moët Hennessy Louis Vuitton SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LVMH Moët Hennessy Louis Vuitton SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of LVMH Moët Hennessy Louis Vuitton SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Designer Apparel and Footwear (Ready-to-Wear) research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

LVMH capitalises on a stronger macro momentum
LVMH generates strongest growth in six years
LVMH global footprint is key to luxury goods dominance
LVMH’s performance hinges on headwinds as well as tailwinds

Competitive Positioning

Staying ahead of the industry curve is crucial for investor class
Top countries and categories
Is LVMH at the start of a new West to East power shift?
Challenges remain tough for LVMH
Global outlook led by US and China
LVMH in global top five luxury goods companies

Market and Category Assessment

Can LVMH sustain double-digit growth in all categories in 2018?
Company leadership in leading categories and markets
Profitability flies high in Fashion & Leather Goods
The good times return in Wines & Spirits but caution prevails
Perfumes & Cosmetics eyes trendsetting younger set for growth
The future brightens for Watches & Jewelry , as China recovers
Selective Retailing bets heavily on brave new world of digitisation

Brand Strategy

Billion euro brands flex muscle as LVMH rides Asian resurgence
Luxury watches and new e-commerce portal key drivers for growth
Online and offline merge as LVMH ramps up e-commerce profile

Operational Details

What is the strategic impact of the Christian Dior acquisition?
Is Christian Dior the last of the LVMH mega deals?


Strategic caution in face of rising expectations