Summer 2023 saw the hype levels for the Barbie movie going into overdrive., with Margot Robbie playing the lead role in the film about the world’s best-known doll. It would therefore be easy to overlook the fact that Mattel has other strong brands like Fisher-Price or Hot Wheels. In addition, 2023 has seen another interesting development, with the announcement of Mattel’s licensing agreements with Hasbro, which will see products like Barbie-branded Monopoly games hitting the market.
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Euromonitor International's report on Mattel Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy. Company and market share data provide a detailed look at the financial position of Mattel Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mattel Inc.
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