Midea Group Co Ltd in Consumer Appliances

June 2021

Midea Group’s lead in global consumer appliances was cemented in 2020 by strengths in product development, channel deployment and supplies. Acquired brands Toshiba and Eureka play forefront roles in overseas battlefield while Midea and Little Swan continue to help Midea Group stay competitive across major/small appliances in China. Connectivity/smartisation and healthy living are two primary pillars of Midea’s growth strategy and are manifest in company's new product launches in 2020 and 2021

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Euromonitor International's report on Midea Group Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Midea Group Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Midea Group Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Midea Group Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Midea’s global footprint: Asia Pacific remains dominant
Small appliances in the homeland are the biggest contributor to growth
Midea’s sales growth is derived from within

Exposure to Future Growth

Top two growth areas spring from enhanced hygiene awareness in China
Midea projected to maintain its ranking by sales value

Competitive Positioning

Midea erodes share from its non-Chinese rivals
H aier is overall the largest nemesis while pressure from Gree mitigates
Overseas expansion of f ood preparation appliances to be unlocked
Connectivity a pivotal strategy; Southeast Asia could be a breakthrough
The Midea brand turns out to be competitive in Russia
Can Midea leverage its current strengths to penetrate further in Europe?

Major Appliances

All regions record positive results despite market downturn
Refrigeration and home laundry are primary contributors
Dishwashers is another visible area besides home laundry to spur growth

Small Appliances

Small appliances’ growth outstrips major appliances
Vacuum cleaners critical in developed markets
A/C in China expected to fuel Midea’s growth

Key Findings

Executive summary


Projected Company Sales: FAQs
Projected Company Sales: FAQs

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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