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Company Profile
Midea Group Co Ltd in Consumer Appliances
69 pages, Sep 2016
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Midea is a global Chinese appliance firm with plants in Asia Pacific and other regions to support its global sales. It holds core strengths in air treatment products and small cooking appliances, acquired Little Swan and Hualing to improve competiveness in home laundry and refrigeration appliances. Midea announced in 2016 to acquire an 80% stake in Toshiba’s home appliances business for its strength in Southeast Asia and Japan and increase its stake in Kuka AG to develop connected manufacturing.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Midea Group Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of Midea Group Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Midea Group Co Ltd.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Midea Group Co Ltd provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
introduction
Scope
Strategic Evaluation
Midea: A globally rapidly expanding appliances company
Midea corporate structure centres around appliances business
Midea formulated strategies to maintain revenue and profit growth
Improving financial health to support long-term development
Declining dominance of air conditioners in appliances sales
Improve global core competiveness by investing in R&D
SWOT: Midea Group Co Ltd
Corporate strategy
Midea’s major milestones
Competitive Positioning
Midea’s global ranking by selected categories
Samsung’s rise sees Midea fall in major appliances ranking
Midea grows faster than Spectrum in small appliances
Outperformed global and China growth from 2014 to 2015
Market Assessment
Midea’s top 10 markets by consumer appliances volume sales
Strengthening core competencies in air treatment products
Reducing reliance on Asia Pacific for major appliances
Increased weight of Latin America and Middle East and Africa (MEA)
Geographic and Category Opportunities
Midea’s key markets - growth prospects
Prospects in major appliances in Asia Pacific by market
Prospects in small appliances in Asia Pacific by market
Premiumisation in major appliances in China
Air treatment products and vacuum cleaners in China
Leverage internet retailing growth in China
Air treatment products and small cooking appliances in Vietnam
Automatic washing machines in India and Indonesia
Fridge freezers in India and Indonesia
Affordable models preferred in Latin America AC Market
Air treatment products markets in Middle East and Africa (MEA)
Leverage Toshiba and Carrier’s channels for MEA AC sales
Launch connected fridge freezers in Saudi Arabia and UAE
Vacuum cleaners in the UK, Austria, France and Portugal
Growth prospects for world’s top five largest oven markets
Growth prospects for world’s top five largest dishwasher markets
Brand Strategy
G rowing brand portfolio by acquisitions and join ventures
Midea brands’ strength by sales volume and category
Operations
Improve agility by reducing inventory and increasing operational efficiency
Connected manufacturing efforts with Yaskawa and Kuka
Reduce OEM production to align with Midea brands’ expansion
Midea’s global consumer appliances production footprint in 2015
Midea’s production footprint in China
Midea’s production footprint in Asia Pacific
Midea’s production footprint in the Middle East and Africa
Midea’s production footprint in Latin America
Midea’s production footprint in Eastern Europe
Recommendations
Improve local presence and develop connected technologies
Report Definitions
Data parameters and report definitions (1)
Data parameters and report definitions (2)
Data parameters and report definitions (3)
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- Bosch & Siemens Hausgeräte GmbH in Consumer Appliances | Mar 2015
- BSH Hausgeräte GmbH in Consumer Appliances | Mar 2019
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB in Consumer Appliances | Apr 2017
- Haier Group in Consumer Appliances | Oct 2017
- Hisense Group in Consumer Appliances | Jan 2017
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- Koninklijke Philips NV in Consumer Appliances | Apr 2018
- LG Corp in Consumer Appliances | Sep 2017
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Toshiba Corp in Consumer Appliances | Feb 2015
- Whirlpool Corp in Consumer Appliances | Mar 2018
Complete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- Bosch & Siemens Hausgeräte GmbH in Consumer Appliances | Mar 2015
- BSH Hausgeräte GmbH in Consumer Appliances | Mar 2019
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB in Consumer Appliances | Apr 2017
- Haier Group in Consumer Appliances | Oct 2017
- Hisense Group in Consumer Appliances | Jan 2017
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- Koninklijke Philips NV in Consumer Appliances | Apr 2018
- LG Corp in Consumer Appliances | Sep 2017
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Toshiba Corp in Consumer Appliances | Feb 2015
- Whirlpool Corp in Consumer Appliances | Mar 2018