Naturally Healthy Beverages in Canada

PROSPECTS

Nectars dominate juice sales, while consumers increasingly favour natural offerings

NH juice sales in Canada are dominated by sales of nectars. Canadian NH juices are growing more diverse every year thanks to the introduction of various new superfruits linked with new health benefits.

Quebec considering ban on caffeinated energy drinks for consumers 16 and under

Proposed bans on sports drinks for consumers under certain ages might push growth for other categories, especially naturally healthy products free from the combinations of sugar and caffeine so disliked by public health authorities. For example, Quebec's Health Ministry is contemplating a ban on the sale of caffeinated energy drinks to people under the age of 16.

Dynamic growth is predicted for the majority of categories in NH beverages

Most categories in NH beverages posted healthy growth rates in 2019, with the decline in NH 100% juice sales one of the few poor performances. NH tea and NH RTD tea registered dynamic growth rates in 2019, which is expected to continue over the forecast period.

COMPETITIVE LANDSCAPE

PepsiCo, Nestlé and A Lassonde the leading players

PepsiCo Beverages Canada, Nestlé Waters of Canada and A Lassonde are the main players in NH beverages. While Nestlé has a significant presence in NH bottled water, PepsiCo and A Lassonde are the leading companies in NH fruit/vegetable juice.

Smaller players are enjoying some success

Among the categories in NH beverages, NH tea, NH RTD tea and NH bottled water are becoming very attractive, even for smaller players. These suppliers are being successful in appealing to consumers with their natural and healthy image and have therefore experienced substantial growth.

A Lassonde and POM Wonderful lead NH superfruit 100% juice

A Lassonde and POM Wonderful are the major players in NH superfruit 100% juice in Canada, boosted by their popular product launches. Their Oasis and POM Wonderful brands account for around half of value sales.

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