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Due to growing health-consciousness in Canada, consumers are increasingly seeking less processed and more natural beverages. This is being reflected in the clean label movement spreading across non-alcoholic drinks.
With the exception of NH 100% juice, all categories in NH beverages posted healthy growth rates in 2018. More specifically, NH tea and NH RTD tea registered very dynamic growth rates and are set to continue to during the forecast period.
Beverages with relatively high sugar and calorie content are possibly vulnerable to upcoming regulatory changes. These drinks might be subject to front-of-pack nutrition labelling, which is intended to highlight products that are high in sugar, sodium and saturated fats.
Nestlé Waters of Canada Ltd remains the leading player in NH beverages by value share, thanks to its significant presence in NH bottled water. The company addresses an extensive range of consumer needs with its wide portfolio, which caters to both value-seeking and premium customers.
Among the major categories in NH beverages, NH tea, NH RTD tea and NH bottled water are becoming very attractive, even for smaller players. These suppliers are being successful in appealing to consumers with their natural and healthy image and hence have experienced substantial growth.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Beverages industry in Canada with research from Euromonitor's team of in-country analysts.
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The Naturally Healthy Beverages in Canada market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.