Naturally Healthy Beverages in Canada

PROSPECTS

NH beverages are popular as consumers increasingly favour natural offerings

Due to growing health-consciousness in Canada, consumers are increasingly seeking less processed and more natural beverages. This is being reflected in the clean label movement spreading across non-alcoholic drinks.

Dynamic growth is predicted for the majority of categories in NH beverages

With the exception of NH 100% juice, all categories in NH beverages posted healthy growth rates in 2018. More specifically, NH tea and NH RTD tea registered very dynamic growth rates and are set to continue to during the forecast period.

New regulations have potential to boost growth

Beverages with relatively high sugar and calorie content are possibly vulnerable to upcoming regulatory changes. These drinks might be subject to front-of-pack nutrition labelling, which is intended to highlight products that are high in sugar, sodium and saturated fats.

COMPETITIVE LANDSCAPE

Nestlé Waters of Canada Ltd remains the leading manufacturer

Nestlé Waters of Canada Ltd remains the leading player in NH beverages by value share, thanks to its significant presence in NH bottled water. The company addresses an extensive range of consumer needs with its wide portfolio, which caters to both value-seeking and premium customers.

Smaller players are seeing some success

Among the major categories in NH beverages, NH tea, NH RTD tea and NH bottled water are becoming very attractive, even for smaller players. These suppliers are being successful in appealing to consumers with their natural and healthy image and hence have experienced substantial growth.

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