Nestlé SA in Dairy Products and Alternatives

January 2023

Nestlé SA is the second placed company in dairy products and alternatives, but with a decreasing share of the market. Its new approach to innovation is based on process simplification, an entrepreneurial culture and external collaborations. The company is focusing on high-growth categories, such as coffee whiteners and powder milk, and on enhancing proximity to consumers. Nescafé Plan 2030 will significantly increase investment in sustainability, benefiting dairy products.

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This report comes in PPT.


Euromonitor International's report on Nestlé SA delivers a detailed strategic analysis of the company's business, examining its performance in the Dairy Products and Alternatives market and the global economy. Company and market share data provide a detailed look at the financial position of Nestlé SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nestlé SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Nestlé SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Dairy Products and Alternatives research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Danone maintains its leading position, while Chinese Yili and Mengniu grow fastest
Nestlé’s global footprint
Company overview
Strong brands drive Nestlé’s momentum amid inflationary pressures
The US, Brazil and Argentina are key markets for Nestlé ’s future growth
Rankings remain fairly the same until 2025
Companies with a more localised presence show stronger performance
Nestlé’s overlap with Danone continues to grow
Baby food remains key for Nestlé across its top five markets
Nestlé’s brands show varied performances across different markets in 2022
Asia Pacific offers largest growth opportunity for Nestlé in baby food
Milk formula plays a fundamental role in Nestlé’s baby food portfolio
Milk formula in emerging markets is a key growth area for Nestlé
Innovations in value-added products help Nestlé grow
Drinking milk and “other dairy” report strongest growth globally
Coffee whiteners, powder milk and yoghurt are key growth areas
Nescafé Plan 2030 to benefit coffee whitener and other dairy categories
Nestlé focuses on powder milk fortification in line with its health and wellness strategy
Nestlé’s plant-based milk brands grow in Asia Pacific and Latin America
Mexico and Hong Kong lead Nestlé’s plant-based milk sales
Mexico offers greatest growth potential for plant-based dairy
Nestlé addresses health as the top reason for consuming dairy, and taste as a barrier
Nestlé partners with Perfect Dairy to trial Cowabunga brand
Key summary
Projected company sales: FAQs
Projected company sales: FAQs

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