Bollywood celebrity brands, such as Being Human by Salman Khan, HRX by Hrithik Roshan and many other are continuing to gain popularity in the fashion market in India, Euromonitor International's Lifestyle Survey states that in 2019, 28 percent of respondents from India claim to have been influenced by celebrities while making a purchase decision. Consumers in India want to feel inspired, want products that tell a story, and want to buy brands that resonate with their values. Bollywood brands do all this and more for consumers, and Euromonitor expects the popularity trend of these brands to continue in the near future.
Luxury and Fashion
Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.
Find content by
Fashion Friday: Bollywood Brands Influencing Indian Consumers
9/27/2019
Share:
Latest Insights
Shop Our Reports
Sportswear in Western Europe
Sportswear in Western Europe continues to outperform the wider Apparel and Footwear market, but the category needs to evolve to keep its value proposition as…
View ReportShopper Loyalty: The Evolution of Customer Needs
This report examines how consumers engage with loyalty programmes in a context shaped by disruptive technologies, changing priorities, and shifting…
View ReportBusiness of Wellness and Longevity: Key Expansion and Growth Levers
As wellness transitions from aspiration to business infrastructure and continues to converge with technology and healthcare, brands are propelled by innovations…
View Report