Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Strategy Briefing

    Strategy Briefing

    Retail in Transition: Future E-Commerce Opportunities in Eastern Europe

    Jul 2021

    The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Eastern Europe

    Jul 2021

    Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as ...

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    Country Report

    Country Report

    Mobility in Poland

    Jul 2021

    The COVID-19 pandemic has stirred and shaken the Polish passenger car market. On the other hand, electric and alternative fuel vehicle sales have demonstrated healthy growth despite the general decline. As disposable incomes and environmental ...

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    Country Report

    Country Report

    Sunglasses in Poland

    Jul 2021

    Sunglasses is rebounding strongly after the sharp declines seen in sales in 2020 as a result of the COVID-19 pandemic. The lockdowns and restrictions seen ultimately resulted in consumers spending less time outdoors and out-and-about, thus resulting ...

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    Country Report

    Country Report

    Spectacles in Poland

    Jul 2021

    Spectacles was hit harder than contact lenses in 2020, due to the closure of shopping malls and associated pandemic restrictions leading to a decline in optical appointments and thus fewer prescriptions for new spectacles or lens replacements. Unlike...

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    Country Report

    Country Report

    Eyewear in Poland

    Jul 2021

    Eyewear is seeing a healthy rebound in Poland in 2021, following a challenging year in 2020 when the impacts of the COVID-19 pandemic placed downwards pressure on the category. Impacts ranged from the closure of shopping malls, which house many ...

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    Country Report

    Country Report

    Contact Lenses and Solutions in Poland

    Jul 2021

    Contact lenses and solutions is bouncing back in 2021, after all sub-categories fell into negative figures in 2020 due to impacts from the COVID-19 pandemic. Overall, however, sales of contact lenses have fared better than sales of spectacles, and ...

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    Country Report

    Country Report

    Writing Instruments in Poland

    Jul 2021

    In recent years, sales of writing instruments have recorded marginal growth, as the shift to digitalisation continues. In 2020, digitalisation was further accelerated, as education moved online. After a difficult 2020, writing instruments is expected...

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    Country Report

    Country Report

    Jewellery in Poland

    Jul 2021

    There is expected to be a rebound in jewellery in 2021, with healthy current value growth, as society starts to open up. However, value sales will still fall well behind pre-pandemic levels. Fine jewellery, which experienced a disastrous fall in ...

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    Country Report

    Country Report

    Personal Accessories in Poland

    Jul 2021

    Overall, personal accessories is expected to register a double-digit increase in current value, as the sector starts to recover from the drastic trading year in 2020. However, COVID-19 infections rates remined high for part of 2021, with further ...

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    Country Report

    Country Report

    Bags and Luggage in Poland

    Jul 2021

    While the current growth rate is expected to be in the double-digits in 2021, the growth in current value comes after a disastrous 2020, when value sales declined by over a fifth. Though a recovery is expected in 2021, current value sales are not ...

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    Country Report

    Country Report

    Watches in Poland

    Jul 2021

    Watches are expected to register a rebound in 2021, with healthy current value growth. Medium-priced watches in particular are expected to see a strong recovery, as this price range suffered the steepest decline in 2020. Luxury brands such as Rolex ...

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    Country Report

    Country Report

    Sugar Confectionery in Poland

    Jul 2021

    Pre-COVID-19, health-orientated trends were already strong in Poland, as consumers were already checking nutritional values of products (eg protein, carbohydrates and fat content). This behaviour has only strengthened in 2021, as customers have been ...

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    Country Report

    Country Report

    Chocolate Confectionery in Poland

    Jul 2021

    The consumption of chocolate confectionery slightly deceased in 2020 versus 2019, in favour of more necessary products such as hand sanitiser as consumers responded to the pandemic. Dietary-related trends also negatively impacted the category, as ...

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    Country Report

    Country Report

    Gum in Poland

    Jul 2021

    As gum is typically bought on impulse, the lower frequency with which consumers have visited physical shops since lockdown has been the main cause of the category’s poor performance, with volume sales set to fall for a consecutive year in 2021. The ...

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    Country Report

    Country Report

    Savoury Snacks in Poland

    Jul 2021

    Savoury snacks have been widely promoted in offline marketing, primarily in retailers’ own advertising leaflets and usually next to alcoholic beverages, especially as extra attention has been paid to beer. As periodic lockdowns and general home ...

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Poland

    Jul 2021

    Foodservice sales of fruit snacks experienced a major decline in 2020 following steady review period growth as on-trade outlets were forced to close as part of lockdown measures. In snack bars, retail growth decelerated due to the relatively high ...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Poland

    Jul 2021

    Remote working, periodic lockdowns and less frequent outdoor walks have all contributed to the rising importance of take-home ice cream and the reduced demand for impulse ice cream. Take home varieties are flourishing in 2021 as customers can easily ...

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    Country Report

    Country Report

    Tobacco in Poland

    Jun 2021

    COVID-19 impact on tobacco...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Poland

    Jun 2021

    Fine cut tobacco continued to benefit from its status as a lower-cost alternative to cigarettes in 2020 with it recording dynamic double-digit growth in retail volume terms. It was already benefiting from strong demand from price-sensitive consumers ...

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