Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Analgesics in Poland

    Dec 2018

    Polish society has become accustomed to taking painkillers. This is the most common way to deal with pain, especially for short-term and instant relief. As the pace of life increases, the consumer has no time to visit the doctor and to investigate ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Poland

    Dec 2018

    Sales of medicines for colds are strictly seasonal and depend mainly on the number of cases of influenza and similar diseases. The end of the winter season in 2018 was a record in terms of the number of flu cases. Just in February alone, over one ...

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    Dermatologicals in Poland

    Dec 2018

    About half of Poles suffer from various types of allergies and this number is constantly growing (source: Polish Allergy Society). Children who are exposed to allergies from birth are at particular risk as their bodies have reduced immunity. In ...

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    Dietary Supplements in Poland

    Dec 2018

    Both public administration entities and players’ associations agree on the need for regulation of the dietary supplements industry. As of 2018, dietary supplements were considered as a food in legal terms, thus are covered by food law, resulting in ...

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    Digestive Remedies in Poland

    Dec 2018

    The growing pace of life and the stress associated with it is resulting in an increase in the incidence of gastrointestinal problems. Eating in a hurry, often in a car, or replacing regular meals with frozen food from the microwave is not conducive ...

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    Eye Care in Poland

    Dec 2018

    According to research, over half of the Polish population aged 18 and more have a visual impairment (source: National Craft Chamber of Optics). The condition of Poles’ vision is getting worse and usually they are unaware of this fact. Most customers ...

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    Country Report

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    Herbal/Traditional Products in Poland

    Dec 2018

    The global trend of returning to naturalness affects many areas of life. One of its beneficiaries is the category of herbal/traditional products, which uses the reluctance of some consumers to use "chemical" medicines. They rediscover herbs, but ...

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    Country Report

    NRT Smoking Cessation Aids in Poland

    Dec 2018

    The number of smokers in Poland is constantly decreasing. According to the WHO report, in the 1990s Poles were smoking around 100 billion cigarettes a year, while in 2017 it was only about 40 billion. In polls, 31% of adult Poles are declared as ...

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    Consumer Health in Poland

    Dec 2018

    In 2018, consumer health in Poland recorded another positive year with moderate growth. Recent regulatory changes (a new law was introduced in 2017 called “Pharmacy for Pharmacists”, aiming for greater fragmentation within the pharmacy channel and to...

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    Country Report

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    Paediatric Consumer Health in Poland

    Dec 2018

    According to preliminary data from the Central Statistical Office, in the first quarter of 2018 approximately 96,000 live births were registered. That was 4,000 births fewer than in the same period of the previous year. The number of births was, ...

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    Sleep Aids in Poland

    Dec 2018

    The number of people with periodic sleep disorders (trouble falling asleep, waking up at night or too early in the morning) has been steadily growing for years. The research shows that in 1992, the percentage of Poles with such problems was 24% ...

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    Sports Nutrition in Poland

    Dec 2018

    The fashion of being fit is not going away. At the end of 2016, the number of fitness clubs in Poland was 2,500 and the number of members was close to three million (source: European Health & Fitness Market Report.) Many people also decide to use the...

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    Vitamins in Poland

    Dec 2018

    Several factors influence the growing demand from Poles for vitamins. An ageing population is set to fuel growth over the forecast period, as vitamins and dietary supplements in Poland are categories that are still the domains of elderly people; ...

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    Country Report

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    Weight Management and Wellbeing in Poland

    Dec 2018

    The percentage of overweight and obese people in Poland is growing steadily. According to the World Health Organization, over 6% men and nearly half of women in Poland suffer from being overweight or obese (seventh place in Europe). The cause is ...

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    Wound Care in Poland

    Dec 2018

    Polish wound care is quite saturated. This category is unique as usually people buy these products just in case of emergency in order to be prepared. This is why once they have most basic products, they do not need to buy new ones as long as they are...

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    Packaged Food in Poland

    Dec 2018

    Growing disposable incomes, a record low unemployment rate and strong real GDP growth all contributed to the flourishing state of fmcg markets in Poland, including packaged food. Growing awareness among consumers of the importance of a healthy diet, ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Briefing

    Country Briefing

    Natural Resources: Poland

    Dec 2018

    Polish agriculture is flourishing, supported by EU funds and the Common Agricultural Policy (CAP) it is one of the main drivers of the economy. Water resources are severely decreasing in the country as rainfall levels fall. Poland is rich in copper, ...

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    Country Report

    Country Report

    Baked Goods in Poland

    Nov 2018

    After a continuous decline in the retail volume consumption of unpackaged bread in the review period, the decline slowed in 2018, due to the growing popularity of in-store bakeries. Paradoxically, at the forefront of the change were discounters, the ...

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    Country Report

    Country Report

    Breakfast Cereals in Poland

    Nov 2018

    Although the classic split in terms of breakfast cereals for adults, children and families is still evident in Poland, new types of positioning are emerging due to changes in lifestyle. In order to differentiate from the other players in the market ...

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