Poland

Retail tissue continued to see healthy volume and value growth in 2021 as consumers remained at home and, with stricter hygiene practices in place, used tissue products more frequently than they did pre-pandemic. Products such as napkins were…

Polishes saw moderate growth in 2021, with furniture polish seeing the most dynamic growth in current value terms. Furniture polish is still popular in Poland among consumers who like to keep their furniture clean and dust free. Since COVID-19…

Poland is a strategically important cannabis market. On the one hand, it is one of the leading markets by population in Eastern Europe. On the other hand, Poland is a member of the European Union and neighbouring country to the Eurasian Economic…

Hot drinks is faring well in Poland, in both retail and foodservice terms. Fresh coffee beans support coffee sales overall, as consumers become home “baristas” during the time of the pandemic; health and wellness trends influence developments in tea,…

Unlike the downwards trends seen in RTD tea, RTD coffee is booming in 2021. This is attributed to a rise in popularity following the arrival of Starbucks (from Arla Foods SA) in the country. In Poland, RTD coffee is treated as a dessert and is…

Whilst sparkling flavoured bottled water provides a good alternative for health-conscious consumers looking to switch away from high-sugar carbonates, for example, the sub-category of flavoured bottled water is still being impacted by the sugar tax.…

There were no warehouse clubs present in Poland in 2021, nor is there any evidence to suggest the entry of this channel over the forecast period.

Prior to the outbreak of COVID-19, sales of bleach in Poland had been in decline with these products suffering from being perceived as harmful to health. However, since the emergence of the COVID-19 pandemic, local consumers have returned to using…

Jeans was the strongest performer in apparel and footwear in 2020 despite a low fall in demand, with women’s jeans recording flat rather than declining volume sales. While the pandemic and home seclusion during lockdown resulted in a shift towards…

Fresh coffee beans continue to boom in popularity, maintaining the highest retail volume growth and supporting overall sales in the category. Many Polish consumers began to make their favourite fresh coffee at home during the time of the pandemic…

The COVID-19 lockdown introduced in autumn 2020 extended into 2021, closing foodservice establishments from 24 October 2020 to 15 May 2021. However, in the first half of 2021, some foodservice businesses reopened despite the government restrictions.…

After a difficult 2020, which was marked by the pandemic and the associated restrictions on store operations, sales of hosiery were strongly revived in 2021 due to the gradual reopening of the local economy and increasing mobility outside of the…

Energy drinks is one of categories impacted by the sugar tax in 2021, resulting in price hikes. However, the category was able to resist declining sales and is showing significantly stronger growth in 2021 than seen in 2020. This is partially due to…

There is double-digit average unit price growth in carbonates in 2021, due to the introduction of a sugar tax which was implemented to steer consumers away from high-sugar food and drinks. This has resulted in declining volume sales for carbonates,…

Most vending operators are present in captive locations such as schools, workplaces or hospitals, as well as in public and semi-captive environments such as shopping centres. Poland introduced restrictions on mobility as a result of the pandemic in…

Laundry care continued to enjoy strong growth in 2021, with sales benefiting from the prolonged COVID-19 pandemic. While many consumers wore fewer work clothes during the year due to the switch to home working arrangements, more time being spent at…

Home insecticides saw strong growth in 2021, predominantly due to the adverse weather conditions as well as due to the fact that consumers stayed at home more due to COVID-19. Unstable weather conditions including heavy rain and hot temperatures led…

The COVID-19 pandemic continued to have an impact on Polish society in 2021, with further waves forcing the government to constantly reassess the measures being used to contain it. As such, large numbers of consumers continued to work from home…

Air care continued to enjoy strong growth in current value terms in 2021, with this being supported by the increased amount of time consumers were spending at home. With ongoing home seclusion consumers showed a growing willingness to invest in…

Sport drinks is one of categories which has not been impacted by the introduction of the sugar tax. Many producers used this situation to hike up their unit prices, whether their drinks were high sugar or not in some cases, but average prices in…