Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Personal Accessories in Poland

    Aug 2020

    Consumer demand for personal accessories has been negatively affected by the COVID-19 pandemic in 2020. In particular, closures, or at least the limiting of opening hours, of stationery stores and other retailers who typically sell personal ...

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    Writing Instruments in Poland

    Aug 2020

    In recent years, sales of writing instruments have recorded marginal growth, a trend based in least in part on the declining number of young children in school requiring writing instruments for their studies. Modest sales have also been the result of...

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    Bags and Luggage in Poland

    Aug 2020

    Over the review period, the Polish economy maintained dynamic growth, resulting in steadily growing disposable incomes and record low unemployment, both of which benefited demand for bags. But the outbreak of the COVID-19 pandemic and the subsequent ...

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    Jewellery in Poland

    Aug 2020

    During the review period, value sales of jewellery—both costume jewellery and fine jewellery—grew at a steady rate, supported in large part by consumers’ rising disposable incomes. But that growth was abruptly interrupted by the outbreak of the ...

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    Watches in Poland

    Aug 2020

    During the review period, retail volume and current value sales of watches recorded relatively strong and steady growth, although volume sales exhibited some fragility in recent years. While most Poles bought less expensive models, a growing ...

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    Video Games in Poland

    Aug 2020

    Video games in Poland continued to experience a strong growth trajectory in 2019, driven by the largest category of video games software. Nevertheless, while hand-held consoles continued to experience declining demand in the country, other areas of ...

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    Toys and Games in Poland

    Aug 2020

    Toys and games in Poland is predicted to experience a stronger performance in 2020 in value terms at constant 2019 prices compared to the previous year in response to COVID-19, as many local consumers are forced to remain at home due to lockdown ...

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    Traditional Toys and Games in Poland

    Aug 2020

    Traditional toys and games continued to record a stable performance in 2019, supported by a strong Polish economy, higher employment, and therefore rising salaries leading to increasing consumer confidence and disposable incomes. In addition, the ...

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    Sunglasses in Poland

    Aug 2020

    After steady growth during the review period, retail volume and value sales of sunglasses are suffering significant declines as a result of the COVID-19 pandemic. During the lockdown in the early months of 2020, access to sunglasses was restricted ...

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    Spectacles in Poland

    Aug 2020

    After several years of steady growth during the review period, the spectacles category found itself mired in dire straits as a result of the OVID-19 pandemic. Sales of spectacles first suffered as a result of some brick-and-mortar optical shops—the ...

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    Contact Lenses and Solutions in Poland

    Aug 2020

    Retail volume sales and current value sales of contact lenses are struggling due to the outbreak of the COVID-19 pandemic. Indeed, pandemic-related factors, such as the closure of optical stores, have dented volume and value sales considerably and it...

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    Eyewear in Poland

    Aug 2020

    Sales of eyewear were significantly affected by the COVID-19 pandemic in 2020. In particular, retail volume sales and value sales of spectacles suffered serious and abrupt declines as stay-at-home consumers suffered from limited access to optical ...

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    Country Profile

    Country Profile

    Poland: Country Profile

    Jul 2020

    The economy will experience a sharp recession in 2020, due to a disruption in economic activity caused by the lockdown measures and an unprecedented fall in external demand. Despite substantial support measures put in place by the government, private...

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    Cigars, Cigarillos and Smoking Tobacco in Poland

    Jul 2020

    The category overall recorded slightly lower current value growth in 2019 compared to the previous year. This was driven by stronger retail volume than current value growth for fine cut tobacco as the main driver of growth for the category. This was ...

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    Tobacco in Poland

    Jul 2020

    The majority of tobacco consumers in Poland are habitual smokers for whom tobacco is not a discretionary product. Many have therefore not readily given up or changed their habits as a result of the COVID-19 pandemic. The closure of non-essential ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Poland

    Jul 2020

    The continuing strong value and volume growth of heated tobacco in 2019 reflected Polish consumers’ expanding interest in it as a form of healthier smoking. Tobacco heating devices were increasingly perceived as modern and trendy gadgets. A current ...

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    Cigarettes in Poland

    Jul 2020

    Cigarettes recorded higher growth in 2019 in both retail volume and value terms compared to the previous year, despite an ongoing decline in the number of smokers. This was due firstly to a further decline in the illicit trade of cigarettes in 2019 ...

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    Colour Cosmetics in Poland

    Jun 2020

    Colour cosmetics sales continue to rise at a healthy rate in Poland, fuelled by rising disposable incomes and image awareness, especially among younger consumers. Value growth is particularly strong due to rising prices, with manufacturers trying to ...

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    Skin Care in Poland

    Jun 2020

    Skin care saw dynamic growth towards the end of the review period, mainly due to a significant rise in consumer incomes, which fuelled demand for high-quality products. At the same time, consumers are increasingly demanding a wider product choice of ...

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    Country Report

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    Premium Beauty and Personal Care in Poland

    Jun 2020

    The market for premium products in Poland grew rapidly towards the end of the review period thanks to a significant increase in disposable income, especially in large cities where demand for luxury goods is booming. Rising wages and falling ...

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