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Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Vending in Poland

    Mar 2020

    Prior to the implementation of the Act of Retail Trade Limitation on Sundays, players offering vending were concerned that machines would also have to be closed on Saturday evenings and turned on only on Monday morning, because this was the original ...

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    Supermarkets in Poland

    Mar 2020

    Proximity supermarkets recorded strong growth in Poland in 2019 as the shopping habits of Polish consumers continued to switch away from larger outlets and to smaller, more convenient locations. Chains such as Dino and Delikatesy Centrum focused on ...

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    Department Stores in Poland

    Mar 2020

    The assortment and store layouts of department stores were perceived to be outdated and behind changing fashions. The channel was subject to intense completion from other retailing channels, including hypermarkets, apparel and footwear specialist ...

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    Electronics and Appliance Specialist Retailers in Poland

    Mar 2020

    Intense competition between electronics and appliance specialist retailers and from e-commerce continued to translate into strong pressure to lower prices and thus lower margins and profits of retailers in 2019. This, in turn, encouraged retailers to...

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    Hypermarkets in Poland

    Mar 2020

    Hypermarkets continued to lose value share within modern grocery retailers in 2019. Despite inflation, sales through hypermarkets declined over the course of the year. As hypermarkets tend to be located on the outskirts of cities, consumers are ...

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    Country Report

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    Variety Stores in Poland

    Mar 2020

    With a population of over 38 million, and large cities where the retail infrastructure is developing, Poland remains an attractive market for variety store operators. In 2019, leading operators continued to expand the number of their outlets. Dealz, ...

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    Convenience Stores in Poland

    Mar 2020

    Smaller, independent convenience stores often find it difficult to negotiate favourable terms with suppliers due to their lack of purchasing power. One way for individual stores which cannot count on preferential treatment by producers to overcome ...

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    Food and Drink E-Commerce in Poland

    Mar 2020

    Food and drink e-commerce remained immature in Poland in 2019 compared to offline sales. Online food ordering still raises concerns for many consumers, with quality concerns and delivery charges the main barriers. Well-developed offline sales and the...

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    Discounters in Poland

    Mar 2020

    Discounters not only managed to avoid losing sales due to the trade restrictions on Sundays, but were on the front foot in 2019. Stores extended working hours on Fridays and Saturdays and increased their stocks of fresh products on Saturdays and ...

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    Home and Garden Specialist Retailers in Poland

    Mar 2020

    In 2019, real estate registered strong growth in Poland. A positive economic climate allowed Poles to invest in their flats or houses. Renovations, upgrades to heating systems or insulation drove sales. In addition, the significant price of building ...

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    Retailing in Poland

    Mar 2020

    Positive macroeconomic indicators in Poland, such as the increases in employment, wages and consumer spending, continued to translate into a rise in retail sales in 2019. Ongoing real GDP growth resulted in a further drop in the unemployment rate. ...

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    Mobile E-Commerce in Poland

    Mar 2020

    Although it remains the case that smartphones are mostly utilised for initial research, comparing prices and availability, with consumers commonly using more convenient desktops to finalise the transaction, as consumers become equipped with ...

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    Direct Selling in Poland

    Mar 2020

    Direct selling continued to adopt new technologies and implement new client contact strategies in 2019. By the end of the review period, circa 75% of orders were placed online, including mobile orders, while the share of mail or traditional telephone...

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    Health and Beauty Specialist Retailers in Poland

    Mar 2020

    Chemists/pharmacies is the largest category within health and beauty specialist retailers in terms of value sales. It continued to perform well in 2019 due to the consistently high consumption of medicine in Poland. In 2018, the channel was impacted ...

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    Apparel and Footwear Specialist Retailers in Poland

    Mar 2020

    The number of apparel and footwear specialist retailers in Poland declined in 2019. The trend mainly concerns stores located in smaller towns and locations with less traffic. Sales are beginning to move to e-commerce and large retail networks, both ...

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    Traditional Grocery Retailers in Poland

    Mar 2020

    Traditional grocery retailers continued to suffer from fierce competition from other grocery channels, mostly discounters, supermarkets and convenience stores in 2019. Modern grocery retailers enjoy a competitive edge on several fronts with which ...

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    Homeshopping in Poland

    Mar 2020

    Homeshopping continues to lose popularity in Poland, in the face of competition from other channels. Catalogue sales are gradually migrating to e-commerce as consumers increasingly shop online. Traditional consumers who continue to place their orders...

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    E-Commerce in Poland

    Mar 2020

    E-commerce continued to record robust current value growth in 2019. The factors encouraging consumers to shop online include 24-hour availability and convenience, both of which are becoming more important to Polish consumers, given their hectic work ...

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    Strategy Briefing

    Strategy Briefing

    Grocery Retailing in Eastern Europe

    Mar 2020

    Grocery retailing in Eastern Europe is growing moderately. A major structural change is being seen, as evidenced by the dramatic decline of traditional grocery retailers, which is giving way to large modern grocery retailers. As the market ...

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    Country Profile

    Country Profile

    Poland: Country Profile

    Feb 2020

    The economy will weaken in 2020. Investment growth will decline on the back of lower absorption of EU funds. Private consumption growth will temporarily hold up due to rising social transfers and wages. Import growth is projected to outpace increases...

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