Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Hair Care in Poland

    May 2021

    The pandemic has had a limited impact on value sales of hair care in Poland in 2020, reflecting the essential nature of these products for many people. Sales have been hit by the reduced need for grooming as a result of self isolation and a decline ...

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    Beauty and Personal Care in Poland

    May 2021

    The first lockdown in Poland was introduced on March 16, 2020, almost two weeks after the official detection of the first case of COVID-19. An epidemic was declared throughout the country, and the government moved to control its spread with ...

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    Mass Beauty and Personal Care in Poland

    May 2021

    The onset of the pandemic has shaped consumer demand for mass beauty and personal care in differing ways. Concerns about the risks of infection have made consumers more mindful about personal hygiene and risk reduction, driving demand for ...

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    Baby and Child-Specific Products in Poland

    May 2021

    Value sales of baby and child-specific products are set to slow in Poland as a result of the pandemic. Volume sales have been largely unaffected by the crisis; many of these products are essential for parents, especially for babies, and in addition ...

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    Colour Cosmetics in Poland

    May 2021

    Demand for colour cosmetics collapsed in the first half of 2020, as a result of the pandemic. The main reason for this was the need for self-isolation, reduced social interaction and more consumers working, where possible from home. These factors ...

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    Oral Care in Poland

    May 2021

    Oral care in Poland has seen limited impact from the pandemic, reflecting the essential status of these items. During lockdown, consumers have still had to take care of dental hygiene, and the category has been unaffected by the restrictions on ...

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    Deodorants in Poland

    May 2021

    Sales of deodorant in Poland have seen a slight drop in value sales 2020, largely related to the changes in consumer lifestyles brought about by self-isolation and lockdown. Restrictions on movement and socialising have weakened perceived need for ...

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    Sun Care in Poland

    May 2021

    Sun care is among the hardest hit group of products in 2020 by the pandemic. Restrictions on travel and social distancing meant the collapse in demand from Polish holidaymakers, and self-isolating consumers have left the house less, further lowering ...

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    Depilatories in Poland

    May 2021

    Sales of depilatories are set to slow in 2020, wholly as a result of the upheavals in people’s lives caused by the pandemic. Restrictions on movement and socialising have cut the need for a rigorous grooming programme, with housebound consumers ...

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    Bath and Shower in Poland

    May 2021

    Bath and shower has been the only category to generate positive sales growth in real terms in 2020, a direct result of the COVID-19 crisis. The surge in demand for these products has been driven by consumers paying increased attention to compliance ...

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    Skin Care in Poland

    May 2021

    Skin care is set to see a marked decline in 2002 as a result of the COVID-19 crisis, following a period of solid growth. The disruption to normal grooming routines as a result of restrictions on movement and socialisation, as well as consumers ...

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    Premium Beauty and Personal Care in Poland

    May 2021

    Sales of premium-positioned beauty and personal care products have seen steeper decline in value sales in 2020 than mass aligned products as a result of the crisis. There are a variety of reasons for this. Most directly, restrictions on non-essential...

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    Fragrances in Poland

    May 2021

    Fragrances have seen some of the steepest falls in value sales in 2020 as a result of the pandemic. Demand for all types of fragrances has been slowed by lockdown, including the shuttering of malls and beauty retailers, the closure of entertainment ...

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    Men's Grooming in Poland

    May 2021

    The men’s grooming category has been hit hard by the pandemic, almost wholly as a result of the changes to daily grooming routines brought about by the lockdown and other virus containment measures. Self-isolation in particular has reduced the need ...

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    Home and Garden in Poland

    May 2021

    Home and garden will respond well to the COVID-19 pandemic in 2020 overall as current value sales rise notably. The main reason for this has been a result of consumers spending more time at home during lockdown and therefore wanting to make their ...

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    Home Improvement in Poland

    May 2021

    Prior to the COVID-19 pandemic, Polish people had a well-deserved reputation for being handy with a variety of tools and although this is something of a generalisation, it is certainly not uncommon for local people to undertake all types of ...

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    Home Furnishings in Poland

    May 2021

    Prior to the COVID-19 pandemic, home furnishings continued to register strong positive sales growth. In particular, recent years have seen the product area benefit from the ongoing boom which has been seen in residential real estate markets across ...

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    Gardening in Poland

    May 2021

    Prior to the COVID-19 pandemic, gardening saw healthy growth in current value sales due mainly to the rising interest in living in green surroundings among urban dwellers, including those who live in apartments. In response to the pandemic in 2020, ...

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    Homewares in Poland

    May 2021

    Homewares will respond positively to the COVID-19 pandemic in 2020 overall as current value sales rise notably. As consumers have been spending more time at home during 2020, this has led to a boom in cooking amongst Polish consumers, thus boosting ...

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    Dog Food in Poland

    Apr 2021

    COVID-19 has had a positive effect on the demand for dog food. As people were forced to stay at home, pets provided much needed companionship. Consequently, the pet population has been growing significantly since the beginning of the epidemic in ...

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