Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Cigarettes in Poland

    Jul 2019

    Despite the Polish government and Ministry of Health trying to curb smoking prevalence in the country through various legislative measures and anti-smoking initiatives, cigarettes posted a stronger performance in both retail volume and current value ...

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    Cigars, Cigarillos and Smoking Tobacco in Poland

    Jul 2019

    Fine cut tobacco continued to perform well in 2018 in both retail volume and current value terms. This was despite the revised EU Tobacco Products Directive leading to a ban on small pouches of below 30g from mid-2017, with such pack sizes having ...

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    Tobacco in Poland

    Jul 2019

    2018 can be seen as a successful year for the tobacco industry in Poland, in part thanks to the solid retail volume growth of cigarettes as a result of a sharp decline in illicit trade. This can be attributed to a number of factors. Firstly, strong ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Poland

    Jul 2019

    1 January 2019 was expected to see the introduction of an excise tax on e-cigarettes and novel tobacco products, which include heated tobacco products. The e-liquids used in open vaping systems were to be taxed at PLN0.70 per ml, while the excise ...

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    Toys and Games in Poland

    Jun 2019

    In 2018, toys and games in Poland continued to perform well, registering stronger current value growth than the review period average, with this being largely down to rising disposable incomes as a result of the strong Polish economy. Higher ...

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    Traditional Toys and Games in Poland

    Jun 2019

    In 2018, traditional toys and games continued to benefit from the strong Polish economy. Higher employment, rising salaries and the government’s new child benefit programme all served to increase consumer confidence and spending power, in turn having...

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    Video Games in Poland

    Jun 2019

    The release of new games was a key factor behind the ongoing strong growth of video games in Poland in 2018, along with rising disposable incomes. Many Poles are continuously looking for new games which can entertain and stimulate them, with ...

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    Baby and Child-Specific Products in Poland

    Jun 2019

    In the period January-September 2018 almost three hundred thousand live births were registered, which was approximately ten thousand less than in the previous year (source: Central Statistical Office). The decline was due to young couples ...

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    Bath and Shower in Poland

    Jun 2019

    Seasonality is still very important to sales of bath and shower in Poland with sales results sometimes differing radically in the winter and summer. A hot and sunny summer in 2018 supported the growth of hygiene products as consumers took more ...

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    Colour Cosmetics in Poland

    Jun 2019

    Colour cosmetics was one of the most dynamic categories in beauty and personal care over the review period. Growth was driven by increasing disposable income and the growing influence of trends coming from other more developed countries, but also by ...

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    Deodorants in Poland

    Jun 2019

    Deodorants in Poland is growing at a stable pace. Polish customers are placing more and more importance on personal hygiene, and with increasing disposable income they can also afford better quality products. Antiperspirant deodorant sprays is still ...

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    Depilatories in Poland

    Jun 2019

    The Polish and international media promote an idealised image of women in which there is no space for hair on the exposed parts of the body (especially the legs, underarms and bikini area). Many women aspire to achieve this image and want to look ...

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    Fragrances in Poland

    Jun 2019

    Fragrances in Poland continued to record growth in 2018 thanks to the country’s very good economic situation, which has positively impacted consumer incomes. Thanks to an increase in disposable income more customers can afford to buy goods that they ...

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    Hair Care in Poland

    Jun 2019

    According to studies, around a quarter of Polish consumers wash their hair every other day, with almost 30% doing it every three days. Meanwhile, less than a quarter do so every day, with this more often being men than women, while the younger ...

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    Mass Beauty and Personal Care in Poland

    Jun 2019

    Mass products dominate in Poland accounting for more than four out of every five beauty and personal care products sold. Furthermore, mass beauty and personal care continued to grow in 2018, albeit at a slower rate than premium beauty and personal ...

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    Men's Grooming in Poland

    Jun 2019

    Demand men’s grooming products grew at a strong pace in 2018. This was due to the fact that the category is still relatively underdeveloped and competition is not as intense as within women’s beauty and personal care. There is also a growing number ...

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    Oral Care in Poland

    Jun 2019

    Oral care in Poland continued to see moderate growth in 2018. The category still has room for development because some Polish consumers still do not pay significant attention to oral hygiene. Aside from toothpaste and toothbrushes, many products, ...

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    Beauty and Personal Care in Poland

    Jun 2019

    Beauty and personal care continued to grow in Poland in 2018 thanks to rising demand, fuelled by the strength of the Polish economy. The financial situation for households in Poland improved significantly in the last few years of the review period. ...

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    Premium Beauty and Personal Care in Poland

    Jun 2019

    The market for premium products in Poland grew rapidly towards the end of the review period thanks to a significant increase in disposable income. An increase in wages and falling unemployment increased the consumer base for premium beauty and ...

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    Skin Care in Poland

    Jun 2019

    Skin care saw dynamic growth towards the end of the review period. This was mainly due to a significant rise in consumer income which fuelled demand for high-quality products for which customers were willing to pay more. At the same time, consumers ...

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