Poland

Consumers in Poland are growingly appreciative of gardens and plants, whether these are part of their homes or outside in nearby areas. Taking more care of gardens or plant areas is perceived as a natural action, especially among older adults as well...

The housing market continues to break records for numbers of newly built flats and houses. Growth is being stimulated by a relocation of savings from bank accounts to properties. Statistics suggest that the majority of purchases are being completed ...

Consumers are becoming more interested in DIY (do-it-yourself). Products are typically purchased from home improvement and gardening stores such as Castorama, Leroy Merlin and Obi. The items consumers purchase for DIY include raw or semi-raw ...

New products that stand out for having high quality and a unique design are gaining more interest among consumers. Durable stove top cookware is one example of that. Further, homewares including cookware that are compatible with new technology ...

In 2018, home and garden saw further growth across the majority of product categories. The large development of the housing market was a key contributor to sales. In the housing market, on average across the country there were 10% more investments ...

2018 was another year when cafés/bars saw declines in outlet number. Some cafés and bars/pubs were transformed into full-service restaurants. Consumers expect not only drinks and desserts, but also a short breakfast and dinner menu as well as waiter ...

Consumer foodservice through stand-alone was by far the most prominent location channel in 2018. New concepts from all categories are appearing on high streets and in holiday resorts as stand-alone premises. Such locations benefit from tourists who ...

In 2018, full-service restaurants benefited from the positive economic conditions and rising demand from consumers. The favourable situation in the labour market, the recovery in incomes and increasing consumer confidence translated into a more ...

Burger limited-service restaurants remains the largest category in value sales terms within the overall limited-service restaurants channel. Many consumers, despite higher incomes, remain price-conscious and willingly opt for satisfactory ...

In 2018, the country’s economic indicators continued to improve. Annual real GDP growth was exceptionally high. Robust economic growth in the country during 2018 maintained increases in disposable income and household consumption. The unemployment ...

In 2018, self-service cafeterias recorded strong growth in current value sales. An increase in prices drove value sales growth in the category. Furthermore, solid economic confidence and rising disposable incomes led to consumers dining out more ...

In 2018, sunny and warm weather boosted sales through street stalls/kiosks, especially those specialising in ice cream. More stalls with artisanal ice cream, referring to traditional recipes, appeared on the streets and in retail establishments. Ice ...

The economy continues to grow at a healthy pace, supported mainly by strong private consumption and a sizeable build-up in inventories. Despite increasing public investment expenditure, investment growth will remain modest. Exports – which amount to ...

Over the review period, Poland witnessed strong growth in both horeca and corporate business. The increasing number of hotels and restaurants in addition to corporate centres such as the business district in Plac Europejski in Warsaw contributed to ...

New products that offer innovation gain greater consumer interest and stimulate sales, and local consumers are searching for more modern and advanced nappies/diapers/pants. Innovation that is frequently offered to consumers consists of higher ...

In 2018, tissue and hygiene recorded strong and steady growth across most categories. Principally, the growth was stimulated by new product development that followed two key trends; convenience and ecology. Poles are more knowledgeable about adequate...

With ageing of the Polish population, there is a growing number of older adults who require adult incontinence. According to the national statistics (GUS), approximately four million Poles are affected by adult incontinence, from which, it is ...

Retail tissue is perceived as essential in Polish households, including toilet paper, paper towels and facial tissues. Poles like to use paper towels and facial tissues as they believe they are more hygienic than some cotton alternatives. ...

Adult incontinence is still a troublesome topic for many consumers in Poland and in particular, it is distressing for male consumers to address the issue. Suffering from incontinence is still stigmatised in the country and consumers are often ...

Polish consumers appreciate products that are perceived as comfortable if required to be used throughout the day. Within sanitary protection, slim/thin/ultra-thin towels are perceived to offer this attribute, with this product driving sales of the ...