Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Asian Speciality Drinks in Poland

    Mar 2019

    There were no sales of Asian speciality drinks in Poland at the end of the review period, and there are currently no expectations of any brands entering the country over the forecast period....

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    Bottled Water in Poland

    Mar 2019

    Bottled water recorded strong growth in 2018, both in volume and value terms. The most dynamic increases were seen in functional bottled water and still bottled water. Carbonated bottled water also registered a good and stable performance. The ...

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    Carbonates in Poland

    Mar 2019

    Carbonates grew in volume and value terms in 2018, marking a turnaround from the losses recorded in previous years. The strongest growth was recorded by low-calorie cola carbonates, although positive growth was also seen in many other areas. The good...

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    Concentrates in Poland

    Mar 2019

    Although powder concentrates recorded positive growth in current value terms, sales declined in volume terms in 2018. Poles who are following a healthy lifestyle trend are not keen to prepare drinks using powder or granulates, as such drinks are not ...

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    Energy Drinks in Poland

    Mar 2019

    Energy drinks is showing strong growth in both off-trade volume and value terms. Energy drinks are increasing in popularity, as Poles are buying them throughout the year. Poles can find energy drinks literally everywhere: in petrol stations, very ...

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    Juice in Poland

    Mar 2019

    In 2018, the overall juice category showed a slight decline in volume terms, but growth in current value terms. This confirms that premiumisation is still strongly visible in Poland. Poles are looking for the best-quality products, thus not from ...

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    Soft Drinks in Poland

    Mar 2019

    Most non-alcoholic drinks recorded significant growth in 2018 thanks to a hot spring and summer and a dry autumn. Poles were going out more often, spending time in bars and restaurants, also positively influencing growth in on-trade establishments. ...

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    RTD Coffee in Poland

    Mar 2019

    RTD coffee is a very small category, with the product, thus far, not proving particularly popular with consumers. As a result, the category was showing flat growth in both off-trade value and volume terms in 2018. It is predicted that RTD coffee will...

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    RTD Tea in Poland

    Mar 2019

    After a year of stagnation in current value and volume terms in 2017, RTD tea returned to positive growth in 2018. Growth had been hampered due to changes in leading brands, with the availability of Nestea very limited after the first half of 2017. ...

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    Sports Drinks in Poland

    Mar 2019

    Sports drinks enjoyed a good year in 2018, recording strong growth in off-trade value and volume terms. Along with energy drinks, it is one of most dynamic and fastest-growing categories in Poland. Poles are increasingly looking to lead healthy ...

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    Apparel Accessories in Poland

    Mar 2019

    Poles' demand for being unique and distinct will result in positive development of apparel accessories over the forecast period. Accessories are perceived as a relatively inexpensive and interesting way to present oneself in an attractive manner, ...

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    Childrenswear in Poland

    Mar 2019

    Rising incomes of Polish parents will make them increasingly willing to dress their children in similar apparel to themselves. As the number of consumers purchasing luxury apparel grows, so will the volume of childrenswear. International luxury ...

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    Footwear in Poland

    Mar 2019

    As witnessed in children's apparel, footwear will continue to be positively influenced by continuous government financial subsidies for families with at least two children. This policy allows Polish parents to apply for subsidy equal to PLN500 for ...

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    Hosiery in Poland

    Mar 2019

    Hosiery in Poland will continue to be heavily influenced by strengthening fashion trends regarding individualism and being different....

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    Jeans in Poland

    Mar 2019

    Jeans will be another category of apparel in Poland that will be heavily affected by the growing incomes of Poles and the improving economic situation of the country. Economy and standard jeans in Poland dominated value sales of jeans in 2018, but ...

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    Menswear in Poland

    Mar 2019

    While men will still be expected to dress more formally than women in a business environment over the forecast period, the casualisation of daily clothing will also influence the workplace. The acceptance of sports footwear mixed with khaki trousers,...

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    Apparel and Footwear in Poland

    Mar 2019

    Apparel and footwear in Poland rapidly developed towards the end of the review period. The positive economic situation in the country, increased salaries and higher allowance allowed Polish consumers to search for uniqueness in their everyday ...

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    Sportswear in Poland

    Mar 2019

    Healthy lifestyles and an increasing focus on sports will create booming demand for hi-tech and premium sports apparel. The growing number of enthusiasts of running, cycling, CrossFit, yoga and various outdoor sports will further enhance sales of ...

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    Womenswear in Poland

    Mar 2019

    The concept of slow fashion has been gradually finding its way into Polish consumers’ minds. As a result, they are becoming increasingly conscious about their purchases and searching for high-quality material such as ecological leather, organic ...

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    Coffee in Poland

    Mar 2019

    The positive performance of the Polish economy, together with higher salaries and the social policies of the Polish government, led to improving disposable incomes for Poles. This in turn created demand for higher-quality goods, particularly in ...

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