Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Small Cooking Appliances in Poland

    Jan 2020

    The fastest growing product category within small cooking appliances in 2019 was espresso coffee machines, supported by the strengthening coffee culture in Poland. Retail volume sales continued to see a growth spurt in 2019. However, there remains ...

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    Country Report

    Country Report

    Refrigeration Appliances in Poland

    Jan 2020

    Refrigeration appliances with larger capacity are in greater demand in Poland, particularly among fridge freezers. The greater storage space is appreciated by Poles as they become more knowledgeable about adequate and correct storage of food. New ...

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    Country Report

    Country Report

    Dishwashers in Poland

    Jan 2020

    Retail volume sales of dishwashers in Poland continued to see steady growth in 2019 but still with much room for further development. There are still a relatively low number of households in the country that own a dishwasher in comparison to other ...

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    Personal Care Appliances in Poland

    Jan 2020

    New product development is stimulating sales of personal care appliances in Poland. Other personal care appliances such as electric body cleansers, laser appliances or microdermabrasion appliances are becoming more popular. These products are ...

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    Country Report

    Country Report

    Microwaves in Poland

    Jan 2020

    Overall, retail volume sales of microwaves in 2019 continued to note a slight decline in Poland as the net result of the contrasting performances of built-in and freestanding microwaves. While the bigger category of freestanding microwaves generated ...

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    Country Report

    Country Report

    Consumer Appliances in Poland

    Jan 2020

    Consumer appliances continued to record steady growth in retail volume sales in 2019. The stronger economy in the country, with higher employment rates and higher average pay, continued to have a positive impact on consumer confidence in 2019. The ...

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    Country Report

    Country Report

    Vacuum Cleaners in Poland

    Jan 2020

    Sales of both stick and handheld vacuum cleaners are picking up in Poland. Retail volume sales grew fastest among all types of standard vacuum cleaners in 2019 and saw faster growth compared to the previous year. Initially considered to be somewhat ...

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    Country Report

    Country Report

    Air Treatment Products in Poland

    Jan 2020

    The air quality in Poland is very poor in comparison to other European countries. Media coverage of the problem has become more prominent and consumers are learning more about the issue. There are broad campaigns that provide information about the ...

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    Country Report

    Country Report

    Home Laundry Appliances in Poland

    Jan 2020

    Automatic dryers performed best among all home laundry appliances in 2019, achieving the highest growth in retail volume sales, especially those of freestanding models which continued to gain the most popularity. The high growth rate in 2019 was ...

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    Country Report

    Country Report

    Food Preparation Appliances in Poland

    Jan 2020

    Healthy eating remains a predominant trend in terms of its impact on sales of food preparation appliances in Poland. Consumers turn to slow juicers, blenders and mixers in order to prepare nutritious recipes, including juices and smoothies, as they ...

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    Country Report

    Country Report

    Large Cooking Appliances in Poland

    Jan 2020

    With strong growth in the housing market in Poland, sales of major appliances including large cooking appliances are seeing growth. Appliances that are perceived as necessary, such as ovens, are fitted in the vast majority of new apartments. The ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Poland

    Dec 2019

    Consumer spending is forecast to rise in line with income growth through to 2030, supported by record low unemployment, rising wages, and expanding consumer credit. Income inequality is set to remain among the lowest in Eastern Europe, due to ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Poland

    Dec 2019

    Even though it still stands high in the global business environment rankings, Poland performed worse in 2019 compared to 2018. Areas like judicial effectiveness, increasing regulations for paying taxes and shortage of skilled workforce remain among ...

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    Country Report

    Country Report

    Energy Drinks in Poland

    Dec 2019

    2019 was another year of dynamic off-trade volume and current value growth for energy drinks, demonstrating the rising popularity of these products in Poland. The main reason is increased marketing by retailers, which see the potential of energy ...

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    Country Report

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    Juice in Poland

    Dec 2019

    Juice saw slow off-trade current value growth and a minimal off-trade volume decline in 2019. Healthy living is becoming part of Poles’ lifestyles. Their knowledge of products and their ingredients is increasing, leading consumers to purchase healthy...

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    Soft Drinks in Poland

    Dec 2019

    In 2019, most soft drinks categories continued to record growth in both off-trade volume and current value terms. However, growth was lower than in 2018, which saw an exceptional performance due to the hot weather. Rising disposable incomes ...

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    Country Report

    Country Report

    Concentrates in Poland

    Dec 2019

    Overall concentrates saw a fairly stable performance in off-trade RTD volume terms in 2019, and slightly better current value growth. However, the category saw one of the worst performances within soft drinks in this year. These products are ...

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    Country Report

    Country Report

    RTD Tea in Poland

    Dec 2019

    RTD tea returned to more stable off-trade volume and current growth in 2019, after 2018 was strongly affected by an ownership change for Nestea, which reflected in a lack of products in stores, and the late 2018 new release of Fuze Tea. The market is...

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    Country Report

    Country Report

    Bottled Water in Poland

    Dec 2019

    Despite seeing slower growth than in 2018, when a dynamic performance was seen due to the hot weather, bottled water continued to see strong off-trade volume and current value growth in 2019. This was because more Poles led healthy lifestyles, and ...

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    Country Report

    Country Report

    Carbonates in Poland

    Dec 2019

    Carbonates continued to see growth in off-trade volume and current value terms in 2019. The growing mixology trend and recent new flavours and packaging formats from Schweppes and Kinley continued to drive strong growth for tonic water/other bitters....

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