Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    In-Car Entertainment in Poland

    Aug 2019

    Retail volume sales of in-car navigation, in-car speakers and in-dash media players again declined in 2019, and the trend is expected to continue over the forecast period, with several reasons for the decline. On the one hand, car producers are ...

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    Computers and Peripherals in Poland

    Aug 2019

    Although desktops remained popular with business users as not all employees need a laptop, this format became increasingly unpopular among consumers in 2019 as individuals often prefer the flexibility of a laptop. Manufacturers looked for ways to ...

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    Home Audio and Cinema in Poland

    Aug 2019

    Home audio and cinema recorded further strong retail volume declines over the review period and into 2019. The category is mature and consumers are leaning towards more portable devices. Changing lifestyles which are increasingly mobile, in parallel ...

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    Home Video in Poland

    Aug 2019

    Poles are highly interested in new technology and when possible they are keen to upgrade their in-home consumer electronics. Since OLED TVs were introduced, consumers have become more interested in this new technology. Poles spend a considerable ...

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    Imaging Devices in Poland

    Aug 2019

    Smartphones, and especially the rapid development of cameras fitted into smartphones, pose the greatest threat to digital cameras, which continued to record retail volume declines in 2019. Smartphone cameras in premium products can take pictures of ...

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    Mobile Phones in Poland

    Aug 2019

    Smartphones again recorded strong retail volume growth in 2019, although the rate continued to decline as the category matured. However, technology is developing rapidly, offering new solutions which offer increased convenience and functionality. ...

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    Consumer Electronics in Poland

    Aug 2019

    Consumer electronics again enjoyed retail volume growth in 2019, driven by high-technology products such as OLED TVs, activity watches (analogue), convertible laptops, smartphones with large displays (>5.5 inches or 13.97cm) and smart wearables. ...

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    Portable Players in Poland

    Aug 2019

    Both categories of portable media players witnessed another year of steep retail volume declines in 2019. These products are increasingly being regarded as old fashioned and are likely to record significantly lower sales by 2024. Media streaming is ...

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    Wearable Electronics in Poland

    Aug 2019

    Wearable electronics recorded the second strongest retail volume growth after OLED TVs in consumer electronics in Poland in 2019. Consumers are becoming increasingly aware of the necessity of minimum levels of daily physical activity in order to ...

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    Bags and Luggage in Poland

    Aug 2019

    The Polish economy maintained a dynamic growth rate, resulting in steadily growing wages and record low unemployment. Consumption is the engine of this growth, with society aspiring to have better-quality products. Nevertheless, the fastest-growing ...

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    Jewellery in Poland

    Aug 2019

    Jewellery has continued to grow in Poland, despite the turmoil in global commodity markets. The reason is that the purchasing power of the Polish consumer is constantly rising, which translates into greater interest in jewellery products. At the same...

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    Personal Accessories in Poland

    Aug 2019

    The Polish economy has been developing dynamically in recent years. According to Central Statistical Office (GUS) data, Polish GDP recorded an increase of 5% in 2018. The main driving force of the Polish economy is private consumption, which ...

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    Watches in Poland

    Aug 2019

    Polish customers like to buy watches, although they still mostly choose cheap models, often produced in Asian countries. Nevertheless, value sales continue to see strong growth and there are more and more people willing to buy better-quality products...

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    Writing Instruments in Poland

    Aug 2019

    Writing instruments has been stagnating for years. Some categories are still very popular (eg colouring), while others are losing consumer interest. The most important problem for the industry for a number of years has been the decreasing number of ...

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    Contact Lenses and Solutions in Poland

    Aug 2019

    Contact lenses and solutions recorded another year of rapid growth in Poland in 2019. This was driven by healthy increases in disposable incomes among Polish consumers who, thanks to the record low unemployment and higher purchasing power, are able ...

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    Eyewear in Poland

    Aug 2019

    The eyewear products market saw another year of growth in 2019. Polish GDP increased by 5% on the previous year, according to the Central Statistical Office (GUS), which resulted in higher consumer spending, which translated into increased demand for...

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    Spectacles in Poland

    Aug 2019

    Spectacles continued to record positive growth in Poland in 2019. There are several factors driving demand for products in this category. Firstly, Poles are quite traditional in their tastes and still prefer glasses as the most convenient way to ...

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    Sunglasses in Poland

    Aug 2019

    Sales of sunglasses in Poland are constantly rising at a healthy rate, in terms of both volume and value. More and more customers are looking for branded products, with effective filters protecting the eyes. With consumers seeing rising disposable ...

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    Beer in Poland

    Jul 2019

    2018 was a very good year for beer which saw strong growth both in total volume and value terms. Value growth was mainly driven by continued premiumisation, which is still a very strong trend in Poland, being reflected across alcoholic drinks. ...

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    Cider/Perry in Poland

    Jul 2019

    Cider/perry continued to decline both in volume and current value terms in 2018. The high production cost and excise rates meant that cider/perry was unable to compete with beer. The main reason for this was that the Polish government did not ...

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