Poland

Not only has Poland’s economy shown resilience against external headwinds, but it has also outperformed its peers, with the help of European Union (EU) funding. Moreover, low interest rates have helped the economy to thrive, whilst infrastructure has...

The positive performance of the Polish economy, together with higher salaries and the social policies of the Polish government, led to ongoing improvements in disposable incomes for Poles in 2019. This in turn created demand for higher-quality goods,...

Other hot drinks witnessed accelerating retail value and volume growth in 2019, supported by manufacturers introducing new, premium products and innovation in packaging. The leading brands in fortified/functional chocolate-based flavoured powder ...

Consumption of loose black tea and black tea bags continued to decline in 2019, losing out to the growing offer of fruit/herbal tea and green tea. Poles continue to follow the trend towards healthy lifestyles and are open to new flavours, such as the...

Demand for healthy beverages, novelties and the tradition of tea consumption in Poland enabled hot drinks to record a marginal improvement in retail volume growth in 2019. Increasing disposable incomes encouraged Poles to purchase higher-quality hot ...

Breakfast cereals continued to see strong current value growth in 2019. Although Poland has the second highest per capita consumption of breakfast cereals in the whole of Eastern Europe, there is still plenty of room for growth when compared with ...

Rising disposable incomes, a record low unemployment rate and strong real GDP growth all contributed to the retail volume and current value growth of packaged food in Poland in 2019. Growing awareness amongst consumers of the importance of a healthy ...

The processed meat industry in Poland consists of almost 90% pork, making the spread of African swine fever across Europe extremely dangerous for the local market. Increasing production costs have already been seen for processed meat, as farmers are ...

Since the beginning of the 21st century, the consumption of bread in Poland has almost halved, leading producers of both packaged and unpackaged bread to create an association to highlight the benefits of eating bread and battle the influence of the ...

Noodles saw slow current value growth in 2019, after many years of decline. Over the review period noodles declined due to the consumer perception that these products are unhealthy, especially as noodles in Poland is mainly comprised of instant ...

Despite already high penetration, processed fruit and vegetables continued to see strong retail volume and current value growth in 2019. This was mainly due to the health and wellness trend. Consumers are aware of the beneficial effects of consuming ...

The economy will slow slightly in 2019. Domestic demand remains strong, with private consumption growing firmly thanks to a booming labour market, and investment being supported by fast disbursements of EU funds and accommodative monetary policy. ...

Edible oils continued to see growth in both retail volume and current value terms in 2019. Rapeseed oil remains the staple edible oil in Poland, due to the popularity of rapeseed as a crop in local farmlands. In other countries in the region ...

Soup continued to see strong retail volume and current value growth in 2019. However, growth was determined by each category’s level of compliance with the health trend. Categories that are considered to be unhealthy, such as instant and dehydrated ...

Progressive urbanisation, the growth of one- and two-person households and the strengthening of the convenience trend combine to provide ready meals producers with the prospects of continuous growth. The traditional model of cooking every day for the...

Sauces, dressings and condiments continued to see strong retail volume and current value growth in 2019, with herbs and spices seeing one of the strongest current value performances. Sales of single spices drove this growth. Whilst sales of mixes ...

Sweet spreads continued to see retail volume and current value growth in 2019. However, chocolate spreads saw only slow volume growth due to the health and wellness trend. Despite its high penetration and maturity within sweet spreads, consumers ...

The number of charge cards issued by banks is declining steadily in Poland. Consumers are increasingly replacing charge cards with credit cards, as the latter offer greater flexibility in terms of making repayments. Polish consumers are relatively ...

The number of credit card holders is much lower than the number of debit card holders in Poland, as credit cards are still perceived as a risky banking product. However, customers who consciously decide to use this product tend to pay off credit card...

The debit cards category is the largest financial card category in Poland, in terms of both volume and current value transactions. Banks waiving monthly fees for customers who use such cards to make cashless transactions over a certain amount, within...