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Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Country Report

    Country Report

    Polishes in Poland

    Feb 2020

    Steady growth was seen across all product categories in polishes in 2019. Consumers in Poland are aware of the need for adequate care of special surfaces that require polish. For example, furniture and floor polish are seen as important house ...

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    Country Report

    Country Report

    Air Care in Poland

    Feb 2020

    While spray/aerosol air fresheners remained the largest air care category in 2019, liquid air fresheners posted the strongest current value growth among the main air care categories. Liquid air fresheners is a comparatively new category, so that ...

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    Country Report

    Country Report

    Dishwashing in Poland

    Feb 2020

    Automatic dishwashing tablets recorded the strongest current value growth in dishwashing in 2019. The growth is closely related to the increasing numbers of dishwashers in Polish households. However, despite the strong growth in the possession rate ...

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    Country Report

    Country Report

    Bleach in Poland

    Feb 2020

    Bleach in Poland, as elsewhere, is suffering from being perceived as harmful to health. The use of bleach has been linked with numerous incidents, either due to sole use of the product or in combination with other household chemicals. For example, it...

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    Country Report

    Country Report

    Home Insecticides in Poland

    Feb 2020

    Longer summers and higher temperatures are helping to drive sales of home insecticides in Poland. With climate change, warmer weather is arriving in Poland earlier and also lasting until later in the year. During the warmer months, consumers in ...

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    Country Report

    Country Report

    Surface Care in Poland

    Feb 2020

    Ecological brands are seeing more widespread availability across both traditional and modern distribution channels. Awareness among Polish consumers of the important of ecological concerns and of using environmentally-friendly products is rising. ...

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    Country Report

    Country Report

    Home Care in Poland

    Feb 2020

    Home care in Poland continued to record positive growth in both volume and current value terms in 2019. New product development was helping to keep consumers engaged and driving sales increases in most categories. New formulas and fragrances were ...

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    Country Report

    Country Report

    Laundry Care in Poland

    Feb 2020

    Liquid tablet detergents continued to see strong growth in 2019. Polish consumers appreciate the convenience that is offered by the format, with easy dosing one of the important factors contributing to the growing popularity of this product. ...

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    Country Report

    Country Report

    Toilet Care in Poland

    Feb 2020

    ITBs were once again the fastest-growing products in Polish toilet care in 2019. As the favourite toilet care product, ITBs have a special place in Polish households. The wide variety of shapes and fragrances mean that these products can meet the ...

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    Country Report

    Country Report

    Better For You Beverages in Poland

    Feb 2020

    Better for you beverages is enjoying continued growth, most notably in reduced sugar beverages, as Polish consumers improve their diet and lifestyle in line with health and wellness trends. Consumers are giving stronger focus on the nutritional ...

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    Country Report

    Country Report

    Organic Packaged Food in Poland

    Feb 2020

    Organic packaged food saw good overall growth in 2019 but remains small within naturally healthy packaged food. Low consumer awareness combined with a limited variety of available products continue to restrict sales of organic packaged food in ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Poland

    Feb 2020

    Polish citizens across all age groups have been steadily adopting more balanced diets, increasing their consumption of minerals and vitamins. Adults who actively engage in sports are focusing on products such as cereal bars, fromage frais and quark ...

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    Country Report

    Country Report

    Health and Wellness in Poland

    Feb 2020

    Polish consumers showed continued interest in health and wellness packaged food and beverages in 2019, particularly with regards to the naturalness and healthful properties of ingredients. A growing concern with overall health and wellbeing has led ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Poland

    Feb 2020

    Naturally healthy packaged food continues to benefit from rising consumer awareness and the health and wellness trend, which encompasses the superiority of naturalness in food over added artificial ingredients. The demand for healthier alternatives ...

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    Country Report

    Country Report

    Free From in Poland

    Feb 2020

    The presence of free from food is expected to increase across all channels over the forecast period. In 2019, these products were already widely available on retailers’ shelves, despite the category being far from saturation. Tesco, Lidl, Auchan and ...

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    Country Report

    Country Report

    Better For You Packaged Food in Poland

    Feb 2020

    Better for you packaged food continues to grow in popularity in Poland, particularly better for you reduced fat products. Reduced sugar packaged food still maintains the most substantial value share within better for you packaged food, but reduced ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Poland

    Feb 2020

    As disposable income increases among Poles, they are more able to purchase products designed to promote healthy lifestyles. The trend towards ingredients providing added value in terms of health benefits continues to prompt Polish consumers to focus ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Poland

    Feb 2020

    Naturally healthy beverages is well-established in Poland and continues to grow in line with the wider societal trend towards naturalness. Increasing disposable income among Polish consumers is boosting sales of higher-priced beverages containing ...

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    Country Report

    Country Report

    Organic Beverages in Poland

    Feb 2020

    Organic beverages in Poland is represented by organic tea and organic fruit/vegetable juice in 2019 and remains small within health and wellness beverages. Lack of availability of organic beverages hampers growth, with products sold primarily through...

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    Country Briefing

    Country Briefing

    Sustainability: Poland

    Jan 2020

    Poland’s economic development combined with government plans to remain energetically autonomous keeps the country tied to coal, which is a significant contributor towards high pollution. Moreover, the second lowest renewable water resources in ...

    US$250
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