Poland

In response to the rise of competition from plant-based cheeses, dairy cheese producers in Poland are innovating with new flavours and types. Dublin Dairy has introduced 100g slices of Maasdam, a cheese known for its rich, sweet, buttery taste with a…

The resumption of travel is a key factor in 2023, along with the associated evolution in consumer behaviour since the era of the COVID-19 pandemic. The lockdowns made people realise how important it is to achieve a healthy work-life balance, along…

Lodging (destination) is recovering in Poland, with both opportunities and challenges seen. In fact, there are a number of challenges faced by those in the lodging industry in Poland. Notably, here we cite the weakened purchasing power of consumers…

There was a growing trend of sugar confectionery shops becoming more common in Poland towards the end of the review period, with these replacing traditional mobile sweets stalls. One factor that contributed to this trend was the increasing presence…

The ice cream market in Poland experienced significant disruptions due to the rise in operational and production costs seen towards the end of the review period. These costs were often passed on to consumers, or businesses sought ways to cut costs by…

Marketing campaigns grew in importance for the chewing gum industry in Poland towards the end of the review period. Wrigley, the leading player in the chewing gum category in Poland, launched a campaign called "Every Smile is Beautiful" to support…

The market for spirits in Poland has reached saturation point though it continues to evolve, adapting to emerging trends. In 2022, vodka, the largest product area, saw a decrease in off-trade volume sales but current value growth owing to inflation…

In recent years sales of cider/perry in Poland have shown a plateauing trend with a downward bias. This follows an extended period of decline, which has resulted in a lower base level for these products, albeit with a loyal customer base. The market…

Although smoking prevalence among the local population continued to decline in 2022, retail sales of cigarettes continued to rise in value and volume terms. The ongoing decline of illicit cigarettes has boosted retail volume sales in Poland, with…

Compared to pre-pandemic levels, the demand (in constant 2022 prices) for bathroom and sanitaryware declined in 2022. This can be attributed to various reasons, including rising inflation and economic downturn. As a consequence, consumers became more…

Toilet paper was the fastest growing product category in retail tissue in 2022 in terms of both volume and value. The fast growth in volume sales was underpinned by multiple factors, amongst which two of the most prominent were higher demand due to…

Polishes enjoyed exceptionally strong growth in current value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw more modest growth during the year. Overall, increases in the cost of raw…

In 2022, global inflation and rising energy prices caused consumers to review their budgets and adapt their spending. The cost of coffee started to climb in 2021, reaching its height in 2022. This resulted from a bad harvest, which lowered supply…

Poland is a strategically important cannabis market. On the one hand, it is one of the leading markets by population in Eastern Europe, which makes it a large consumer market for cannabis products. On the other hand, its good strategic location,…

RTD coffee is a nascent product area and continued to grow at pace in 2022, with volume sales growing by more than a half. RTD coffee has also escaped to a large extent the impact of the sugar tax that was introduced in 2021, as drinks with over 50%…

Bottled water is a sizeable product area in Poland and registered volume growth in 2022, after a fall in volume sales in 2021. In 2022, with society fully opened up post pandemic lockdowns and some consumers shifting from carbonates, due the very…

Having experienced a slowdown during the height of the pandemic, wound care showed signs of greater stability in 2023. This was largely attributable to the rollback of stringent pandemic-related restrictions and a gradual decrease in the public's…

2022 off-trade volume sales of RTDs in Poland persisted in their decline. However, it is noteworthy that the rate of descent was more moderate compared to the previous year. This is likely attributed to the lifting of COVID-19 restrictions and the…

Retail sales of home furnishing were much lower in 2022 compared with pre-pandemic levels (in constant 2022 prices). This can be attributed to Poland's larger macroeconomic scenario, with high inflationary pressures negatively impacting consumers'…

Retail sales of gardening grew in 2022, but at a slower pace compared to the previous year. Polish consumers developed a liking for gardening during the pandemic, where entertainment outside of the household was limited due to home seclusion and the…