Poland

Steady growth was seen across all product categories in polishes in 2019. Consumers in Poland are aware of the need for adequate care of special surfaces that require polish. For example, furniture and floor polish are seen as important house ...

While spray/aerosol air fresheners remained the largest air care category in 2019, liquid air fresheners posted the strongest current value growth among the main air care categories. Liquid air fresheners is a comparatively new category, so that ...

Automatic dishwashing tablets recorded the strongest current value growth in dishwashing in 2019. The growth is closely related to the increasing numbers of dishwashers in Polish households. However, despite the strong growth in the possession rate ...

Bleach in Poland, as elsewhere, is suffering from being perceived as harmful to health. The use of bleach has been linked with numerous incidents, either due to sole use of the product or in combination with other household chemicals. For example, it...

Longer summers and higher temperatures are helping to drive sales of home insecticides in Poland. With climate change, warmer weather is arriving in Poland earlier and also lasting until later in the year. During the warmer months, consumers in ...

Ecological brands are seeing more widespread availability across both traditional and modern distribution channels. Awareness among Polish consumers of the important of ecological concerns and of using environmentally-friendly products is rising. ...

Home care in Poland continued to record positive growth in both volume and current value terms in 2019. New product development was helping to keep consumers engaged and driving sales increases in most categories. New formulas and fragrances were ...

Liquid tablet detergents continued to see strong growth in 2019. Polish consumers appreciate the convenience that is offered by the format, with easy dosing one of the important factors contributing to the growing popularity of this product. ...

ITBs were once again the fastest-growing products in Polish toilet care in 2019. As the favourite toilet care product, ITBs have a special place in Polish households. The wide variety of shapes and fragrances mean that these products can meet the ...

Better for you beverages is enjoying continued growth, most notably in reduced sugar beverages, as Polish consumers improve their diet and lifestyle in line with health and wellness trends. Consumers are giving stronger focus on the nutritional ...

Organic packaged food saw good overall growth in 2019 but remains small within naturally healthy packaged food. Low consumer awareness combined with a limited variety of available products continue to restrict sales of organic packaged food in ...

Polish citizens across all age groups have been steadily adopting more balanced diets, increasing their consumption of minerals and vitamins. Adults who actively engage in sports are focusing on products such as cereal bars, fromage frais and quark ...

Polish consumers showed continued interest in health and wellness packaged food and beverages in 2019, particularly with regards to the naturalness and healthful properties of ingredients. A growing concern with overall health and wellbeing has led ...

Naturally healthy packaged food continues to benefit from rising consumer awareness and the health and wellness trend, which encompasses the superiority of naturalness in food over added artificial ingredients. The demand for healthier alternatives ...

The presence of free from food is expected to increase across all channels over the forecast period. In 2019, these products were already widely available on retailers’ shelves, despite the category being far from saturation. Tesco, Lidl, Auchan and ...

Better for you packaged food continues to grow in popularity in Poland, particularly better for you reduced fat products. Reduced sugar packaged food still maintains the most substantial value share within better for you packaged food, but reduced ...

As disposable income increases among Poles, they are more able to purchase products designed to promote healthy lifestyles. The trend towards ingredients providing added value in terms of health benefits continues to prompt Polish consumers to focus ...

Naturally healthy beverages is well-established in Poland and continues to grow in line with the wider societal trend towards naturalness. Increasing disposable income among Polish consumers is boosting sales of higher-priced beverages containing ...

Organic beverages in Poland is represented by organic tea and organic fruit/vegetable juice in 2019 and remains small within health and wellness beverages. Lack of availability of organic beverages hampers growth, with products sold primarily through...

Poland’s economic development combined with government plans to remain energetically autonomous keeps the country tied to coal, which is a significant contributor towards high pollution. Moreover, the second lowest renewable water resources in ...