Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Country Report

    Country Report

    Packaging Industry in Poland

    Aug 2018

    Poles are becoming wealthier and are living increasingly hectic lives, due to often being in a rush and consuming on the go. Because of this, the demand for small and handy portions is very high. Also Polish households are much smaller than they used...

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    Country Briefing

    Country Briefing

    Business Dynamics: Poland

    Aug 2018

    Poland’s solid rankings create a positive landscape for business operations. However, public sector corruption is viewed unfavourably. Furthermore, brain drain is an issue for Poland’s tight labour market, which could worsen in the future given its ...

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    Country Briefing

    Country Briefing

    Households: Poland

    Jul 2018

    Rising consumer confidence and improving labour markets have created a more positive environment for households in Poland. Although the number of households continues to dwindle in the country, due to an outflow of Poles and low birth rates, local ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Country Report

    Country Report

    Eyewear in Poland

    Jul 2018

    Eyewear in Poland saw a very good performance in the review period. In 2018 it witnessed single-digit current value and volume growth compared with 2017, with slightly higher volume than value growth. Aggressive promotions, especially in online ...

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    Country Report

    Country Report

    Spectacles in Poland

    Jul 2018

    Presbyopia refers to the progressive inability to focus on nearby objects as a person ages. It applies to people with myopia and hyperopia, but also those who have not previously complained of vision problems. Most often it affects people aged over ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Poland

    Jul 2018

    Demand is growing for smaller formats that are more convenient and affordable. For example, within white spirits, retail sales of glass bottles under 500ml continued growing in 2017 and are expected to continue. However, there is also much criticism ...

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    Country Report

    Country Report

    Beauty and Personal Care Packaging in Poland

    Jul 2018

    Beauty and personal care packaging is growing at a fast pace mainly due to the rapid growth of the whole beauty and personal care industry. It is subject to general trends related to the broadly understood packaging. Customers expect durable, ...

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    Country Report

    Country Report

    Cigarettes in Poland

    Jul 2018

    The Polish government and Ministry of Health, through various legislative measures and initiatives, are constantly trying to curb smoking prevalence in the country. However, cigarette volume sales rose slightly in 2017 for the second consecutive ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Poland

    Jul 2018

    It was expected that in 2017 fine cut tobacco would register slower growth than in 2016 due to regulatory changes. According to the new EU Tobacco Products Directive, small packs of fine cut tobacco of less than 30g were no longer permitted for sale ...

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    Country Report

    Country Report

    Tobacco in Poland

    Jul 2018

    Poland currently ranks second behind Germany in terms of cigarette production in Europe, with the world’s largest tobacco manufacturers all having manufacturing plants in the country. Aside from low production costs, these manufacturers also ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Poland

    Jul 2018

    The main consumers of vaping devices and e-liquids in Poland are millennials, usually in a stable financial position. For most Poles, the most important factor when it comes to e-liquids is price, which is largely seen as determining whether a ...

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    Strategy Briefing

    Strategy Briefing

    Global Luxury Hotel and Travel Trends

    Jul 2018

    This report explores the changes taking place in the luxury hotel and travel market, which saw another year of strong growth. Thanks to a combination of wealth expansion and changing consumer habits, the industry has seen greater opportunities across...

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    Country Report

    Country Report

    Writing Instruments in Poland

    Jul 2018

    Despite the growth of digital media for recording information, writing instruments still recorded a slight increase in 2018. This was because although young people tend not to use writing instruments on a daily basis, there is a group of people who ...

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    Country Report

    Country Report

    Bags and Luggage in Poland

    Jul 2018

    Polish consumers have rising disposable incomes, and their ability to purchase various goods is constantly growing. The average earnings according to GUS (Central Statistical Office in Poland) are getting closer to PLN5,000 (gross), and the ...

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    Country Report

    Country Report

    Jewellery in Poland

    Jul 2018

    Sales of jewellery are steadily rising every year in Poland. This is because the category is still not fully saturated. The average Pole spends much less on jewellery than the average citizen in Western countries. As disposable incomes increase, ...

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    Country Report

    Country Report

    Personal Accessories in Poland

    Jul 2018

    Personal accessories developed at a moderate pace in 2018. By far the largest category is jewellery, followed by bags and luggage. The increase in consumer affluence, caused by rapid economic growth, was the reason why the market saw constant ...

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    Country Report

    Country Report

    Watches in Poland

    Jul 2018

    The development of the watches category depends on the increase in wealth in society and the number of consumers who can afford to purchase more expensive models. The Polish economy is growing at a rapid pace, which is driving sales of watches, ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Poland

    Jul 2018

    Poland’s economic performance outpaced its European Union (EU) peers and will continue to do so in the medium term, as low unemployment is likely to boost consumption. However, openness to trade could hurt Poland, particularly given its significant ...

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    Country Report

    Country Report

    Hot Drinks Packaging in Poland

    Jun 2018

    Lipton, the leading brand within tea, is working hard to keep its first place and follow current and future trends. The brand has remodelled its famous and well-recognised packaging. Its packaging did not change colour, but had darker strips added to...

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