Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Country Briefing

    Economy, Finance and Trade: Poland

    Mar 2021

    The Polish economy witnessed a modest contraction compared to other European Union (EU) countries over 2020 caused by the COVID-19 pandemic. Over 2021, the country is forecast to recover rapidly, supported by fiscal and monetary stimulus, easing ...

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    Country Report

    Country Report

    Childrenswear in Poland

    Feb 2021

    The closure of clothing stores during the spring lockdown hit childrenswear as well, though relatively mildly compared to the rest of apparel and footwear. Most of childrenswear stores are located in shopping centres that were closed for several ...

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    Country Report

    Footwear in Poland

    Feb 2021

    The mandated closure of retail stores during the lockdown negatively affected footwear sales in 2020. Footwear specialist retailers remain the main sales channel and their closure for several weeks in spring hit the product area hard. The summer ...

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    Menswear in Poland

    Feb 2021

    The closure of brick-and-mortar stores during the spring for one month and a half had a negative impact on sales in menswear. The vast majority of the largest showrooms is located in shopping centres which, after opening, have had to deal with a ...

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    Womenswear in Poland

    Feb 2021

    Sales of women's clothing fell in 2020, mainly as a result of the closure of brick-and-mortar stores in the spring. The closure of shopping centres, where most of the stores of the largest clothing chains are located, and subsequent restrictions in ...

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    Jeans in Poland

    Feb 2021

    The lockdown and mandated retail store closures negatively affected jeans sales during the spring of 2020. The closure of stationary stores for several weeks affected brands with stores located in shopping centres most. After the lockdown was lifted,...

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    Country Report

    Apparel and Footwear in Poland

    Feb 2021

    The closure of brick-and-mortar stores in the spring as a result of the lockdown negatively impacted apparel and footwear sales in 2020. Customer traffic in shopping centres fell considerably and this continued throughout the year as the autumn ...

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    Country Report

    Country Report

    Hosiery in Poland

    Feb 2021

    The lockdown and the mandated closure of brick-and-mortar stores in the spring negatively affected hosiery sales in 2020. Hosiery is sold in both dedicated stores, as in the case of large brands such as Gatta (Ferax Sp zoo), and in clothing stores as...

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    Country Report

    Sportswear in Poland

    Feb 2021

    The pandemic forced the economy into lockdown in the spring, which included the closure of sportswear stores. Most stores of well-known brands of sports clothes are located in shopping centres, which, even after the lockdown was lifted, did not ...

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    Apparel Accessories in Poland

    Feb 2021

    The closure of brick-and-mortar clothing stores as a result of the lockdown in the spring had a negative impact on apparel accessories sales. These products are often purchased on an impulse when purchasing other items of clothing. The closure of ...

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    Country Report

    Country Report

    Dishwashing in Poland

    Feb 2021

    When Poles were restricted to the home realm in 2020 because of COVID-19 restrictions, many of them realised that dishwashers were in fact an essential appliance. In fact, more frequent home cooking for the entire family, including children, urged ...

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    Surface Care in Poland

    Feb 2021

    Surface care has benefited the most in terms of a positive effect from COVID-19 in 2020. Indeed, the current retail value growth rate is set to be faster for surface care in 2020 than in 2019. Most of the boom in demand stems from the fact that Poles...

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    Toilet Care in Poland

    Feb 2021

    In 2020, home seclusion because of lockdown restrictions triggered more purchases for toilet care, providing a slight boost the current retail value sales. Sales of toilet care grew in 2020 since the frequency of use for these products significantly ...

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    Country Report

    Country Report

    Bleach in Poland

    Feb 2021

    Pre-pandemic, sales of bleach in Poland were suffering from being perceived as harmful to health. However, in 2020 due to the emergence of the COVID-19 pandemic, local consumers turned back to bleach since it is considered as effective in terms of ...

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    Country Report

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    Polishes in Poland

    Feb 2021

    During 2020 in general terms, polishes saw lower interest from Polish consumers. Consumers did not see the product as necessary in terms of keeping a high level of hygiene, which was the main focus as a result of the pandemic in 2020. Furthermore, ...

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    Laundry Care in Poland

    Feb 2021

    In 2020, laundry care is set to post a slightly slower but still moderate current retail value growth rate in comparison to 2019. In light of lockdown restrictions, Poles stayed at home more in 2020 and therefore the frequency of laundry increased. ...

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    Country Report

    Country Report

    Home Insecticides in Poland

    Feb 2021

    In 2020, home insecticides experience a slight boost in current retail value sales. COVID-19 positively affected home insecticides since consumers spent more time at home, and often opened windows for fresh air. Due to this habit, more insects had an...

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    Country Report

    Country Report

    Home Care in Poland

    Feb 2021

    Coronavirus (COVID-19) impacted home care in multiple ways in 2020. On one hand, fear of contracting the virus changed consumers’ habits in terms of how they do their groceries, and how they prioritise products, including home care. Due to the ...

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    Air Care in Poland

    Feb 2021

    While Poles stayed at home more during lockdown restrictions in 2020, room fragrance became especially important as it was more apparent to consumers throughout the day. In light of the growing demand, liquid air fresheners quickly picked up on ...

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    Country Report

    Country Report

    Health and Wellness in Poland

    Feb 2021

    This report is merged with the health and wellness food report before publication to form one report on health and wellness. The title of this report is therefore health and wellness in [country] rather than health and wellness beverages in ...

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