Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Sustainability: Poland

    May 2020

    Poland’s economic development combined with government plans to remain energetically autonomous keeps the country tied to coal, which is a significant contributor towards high pollution. Moreover, the second lowest renewable water resources in ...

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    Country Report

    Country Report

    Pet Care in Poland

    May 2020

    In 2020, pet care was fuelled by growing dog, cat and small mammal/reptile populations, premiumisation and humanisation of their products. Recent years of growing economic prosperity in Poland have been driving wages upwards, increasing disposable ...

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    Country Report

    Country Report

    Cat Food in Poland

    May 2020

    The cat population, although still smaller than the dog population, is steadily growing, and will continue to do so in the forecast period. As urbanisation grows and the lifestyles of city dwellers become increasingly more hectic, cats become a more ...

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    Country Report

    Country Report

    Other Pet Food in Poland

    May 2020

    Pet owners are showing a clear preference for exotic reptiles and small mammals. Other pet food is growing, sustained by strong gains in small mammal/reptile food, which compensates for the underwhelming performances in fish and bird food. Reptiles, ...

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    Country Report

    Country Report

    Pet Products in Poland

    May 2020

    Growing disposable income and the pet humanisation trend are benefiting pet dietary supplements. Pet owners are as concerned with their pets’ health and wellbeing as they are with their own, and are therefore prepared to trade up to ensure they stay ...

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    Country Report

    Country Report

    Dog Food in Poland

    May 2020

    The humanisation trend in pet care has mirrored the trends from contemporary human food and nutrition, be it health and wellness, natural and organic, or free from claims. To stay relevant in a rapidly premiumising market, manufacturers are improving...

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    Country Report

    Country Report

    Digital Landscape in Poland

    May 2020

    The weak state of the digital landscape is reflected in the country’s position in the EU’s Digital Economy and Society Index 2019, in which Poland ranks 25th out of the 28 EU Member States, slipping from 24th in 2018. According to the DESI, the ...

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    Country Report

    Country Report

    Digital Commerce in Poland

    May 2020

    Poland remains one of the largest digital commerce markets in Eastern Europe. Despite cash usage still being high, digital commerce was once again able to record double-digit growth in current value terms in 2019. Online retailers and service ...

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    Country Report

    Country Report

    Digital Consumer in Poland

    May 2020

    Poland remains one of the key e-commerce markets in Central and Eastern Europe. Digital connectivity and online purchasing continue to expand and digitalisation is a strong trend that is visible on a daily basis. Consumers increasingly want to manage...

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    Country Briefing

    Country Briefing

    Households: Poland

    May 2020

    An ageing population and widespread emigration will reduce Polish household numbers over 2020-2040. Traditional household structures will retain dominance, although stable income growth may be disturbed by the COVID-19-caused economic recession. City...

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    Country Report

    Country Report

    Homewares in Poland

    Apr 2020

    Positive sales growth was recorded in homewares during 2019 as large numbers of Polish consumers sought to refresh or renew their collections of homewares. One of the main motivations for people purchasing new homewares is the greater sense of ...

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    Country Report

    Country Report

    Home Furnishings in Poland

    Apr 2020

    Home furnishings continued to register strong positive sales growth over the course of 2019. In particular, recent years have seen the category benefit from the ongoing boom which has been seen in residential real estate markets across all of ...

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    Country Report

    Country Report

    Home and Garden in Poland

    Apr 2020

    Poland’s home and garden market continued to generate positive sales growth over the course of 2019 as economic stability and the country’s booming housing market spurred growth across all categories. In addition, with consumers becoming more ...

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    Country Report

    Country Report

    Gardening in Poland

    Apr 2020

    2019 saw health growth in sales of gardening, with consistently high growth expected in the category over the forecast period. This favourable situation is due mainly to the rising interest in living in green surroundings among urban dwellers, ...

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    Country Report

    Country Report

    Home Improvement in Poland

    Apr 2020

    Poland’s housing market continues to boom and 2019 saw more new dwellings on the market than ever before. In addition to boosting overall sales of residential real estate, the proliferation of new dwellings has also led to noteworthy growth in sales ...

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    Country Report

    Country Report

    Full-Service Restaurants in Poland

    Apr 2020

    In 2019, full-service restaurants benefited from the positive economic conditions and rising demands from consumers. The favourable situation in the labour market, the recovery in incomes and increasing consumer confidence resulted in a more ...

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    Country Report

    Country Report

    Consumer Foodservice in Poland

    Apr 2020

    Customer foodservice in Poland in 2019 recorded steady growth, although growth was slower than the high levels recorded during the previous year. Growth was particularly high from chained Asian full-Service restaurants and independent Middle Eastern ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in Poland

    Apr 2020

    Street stalls/kiosks benefited from the popularity of street food in 2019, with open spaces across the country being used for weekly street food events. Street food is spreading rapidly in the largest cities in Poland, but it is also becoming ...

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