Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Home Video in Poland

    Oct 2020

    LCD TVs remains the most popular type of TV in Poland, with the COVID-19 pandemic having no real impact on its sales in 2020, when it again will record steady retail volume growth. The high quality of the picture offered at relatively affordable ...

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    Computers and Peripherals in Poland

    Oct 2020

    With many products in computers and peripherals shipped in from manufacturing sites in Asia, supply chain disruptions caused by the COVID-19 pandemic created temporary stock shortages for certain products that were experiencing sustained or increased...

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    Home Audio and Cinema in Poland

    Oct 2020

    Home audio and cinema will continue to decline in retail volume sales terms in 2020, with the COVID-19 pandemic having little influence on its performance. It is a mature category, with consumers also leaning towards more portable devices and more ...

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    Portable Players in Poland

    Oct 2020

    Despite a general tightening of belts as a result of the economic impact of the measures taken to control the spread of COVID-19, consumers were still prepared to spend money on products that offer convenience and value for money, with a good example...

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    In-Car Entertainment in Poland

    Oct 2020

    Retail volume sales of in-car navigation, in-car speakers and in-dash media players are all continuing to decline in 2020, with the trend expected to continue over the forecast period, with several reasons for the decline, and the COVID-19 pandemic ...

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    Mobile Phones in Poland

    Oct 2020

    Smartphones continues to see further growth, but feature phones remains in decline in terms of volume sales. Smartphones are being used for more purposes than just acting as a phone or a means of communication, often replacing other consumer ...

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    Imaging Devices in Poland

    Oct 2020

    Imaging devices continues to record declining volume sales in 2020. The decline is predominantly due to a strong fall in sales of digital cameras, which are more frequently being replaced by alternative devices such as smartphones. Cameras in ...

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    Consumer Electronics in Poland

    Oct 2020

    When COVID-19 arrived in the country in early March, the economy was put on hold. Businesses, retail outlets and foodservice establishments were closed and economic growth went into a downward spiral. Consumers were naturally affected by this, with a...

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    Wearable Electronics in Poland

    Oct 2020

    Wearable electronics is expected to once again be one of the most dynamic areas of consumer electronics in retail volume growth terms in Poland in 2020. Consumers are becoming increasingly aware of the importance of minimum levels of daily physical ...

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    Beer in Poland

    Sep 2020

    During 2019, domestic premium lager continued to record strong growth, with the category registering the most dynamic performance of any area of lager during the year. The category continues to benefit from the ongoing premiumisation trend and the ...

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    Alcoholic Drinks in Poland

    Sep 2020

    The impact of the COVID-19 global pandemic began to be felt in Poland towards the end of February, with the country having entered a full lockdown by the end of March. This included the government-mandated closure of the country’s entire consumer ...

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    Wine in Poland

    Sep 2020

    Although wine consumption is not yet as culturally entrenched as the consumption of beer or spirits, major changes are being seen in the drinking habits of many Polish consumers. Underpinning this is the development of a strong and sustainable wine ...

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    Spirits in Poland

    Sep 2020

    Although cream-based liqueurs is one category of spirits that is often overlooked as it is not the largest, most dynamic or most traditional of spirits, the category registered surprisingly strong growth in both value and volume terms in 2019. The ...

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    Cider/Perry in Poland

    Sep 2020

    During 2019, cider/perry registered double-digit sales declines in total volume and total value terms. The category has so far failed to strike a chord with the Polish population, despite there being strong ground for apple cider to become a Polish ...

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    Future Demographic

    Future Demographic

    Poland in 2040: The Future Demographic

    Sep 2020

    Ongoing depopulation in Poland in 2019-2040 will be driven by natural decrease, as net migration remains positive. Ageing will be a key demographic trend over this timeframe, as 70+ age cohorts surge and younger groups decline, transforming the ...

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    Mobility in Poland

    Aug 2020

    New passenger car sales have been strongly negatively impacted by both the COVID-19 outbreak and the economic uncertainty which has followed it. Electric vehicle sales are expected to post a strong increase, albeit from a low base, supported by ...

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    Personal Accessories in Poland

    Aug 2020

    Consumer demand for personal accessories has been negatively affected by the COVID-19 pandemic in 2020. In particular, closures, or at least the limiting of opening hours, of stationery stores and other retailers who typically sell personal ...

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    Writing Instruments in Poland

    Aug 2020

    In recent years, sales of writing instruments have recorded marginal growth, a trend based in least in part on the declining number of young children in school requiring writing instruments for their studies. Modest sales have also been the result of...

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    Bags and Luggage in Poland

    Aug 2020

    Over the review period, the Polish economy maintained dynamic growth, resulting in steadily growing disposable incomes and record low unemployment, both of which benefited demand for bags. But the outbreak of the COVID-19 pandemic and the subsequent ...

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    Jewellery in Poland

    Aug 2020

    During the review period, value sales of jewellery—both costume jewellery and fine jewellery—grew at a steady rate, supported in large part by consumers’ rising disposable incomes. But that growth was abruptly interrupted by the outbreak of the ...

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