Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Consumer Credit in Poland

    Oct 2018

    Demand for consumer credit in 2018 was supported by low interest rates, the very good labour market (record low unemployment), rising wages and consumption. Therefore, the sales performances achieved both by banks and loan institutions showed an ...

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    Country Report

    Country Report

    Consumer Lending in Poland

    Oct 2018

    The Polish economy continued to perform well in 2018. The positive situation in the labour market and rapid wage growth supported consumer spending, whilst EU-linked funding inflows and rising business sentiment drove fixed investment. Economic ...

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    Country Profile

    Country Profile

    Poland: Country Profile

    Oct 2018

    The economy continues to grow at a healthy pace, supported mainly by strong private consumption and a sizeable build-up in inventories. Despite increasing public investment expenditure, investment growth will remain modest. Exports – which amount to ...

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    Future Demographic

    Future Demographic

    Poland in 2030: The Future Demographic

    Sep 2018

    In 2030, the population of Poland will reach 38.0 million, a decrease of 1.1% from 2017. Negative natural change, caused by low fertility, declining numbers of women of childbearing age and increasing deaths, is responsible for this decline. Net ...

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    Country Report

    Country Report

    Car Rental (Destination) in Poland

    Sep 2018

    Global brands such as Hertz, Avis, Budget Rent a Car and Europcar are present in car rental in Poland, but the domestic nationwide operators Express and Panek are also very strong in the local market. In addition, there are a lot of small local ...

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    Country Report

    Country Report

    Airlines in Poland

    Sep 2018

    In 2018, airlines in Poland enjoyed double-digit growth in passenger numbers. Low-cost carriers are invariably the most popular amongst Poles, as ticket price is the most important factor determining their choice. An increasing number of new routes ...

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    Country Report

    Country Report

    Lodging in Poland

    Sep 2018

    Economic development in Poland, growth in arrivals and flourishing domestic tourism boosted lodging in Poland in 2018. The dynamic development of regional offices and the inflow of capital investment into Poland boosted the number of business ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Poland

    Sep 2018

    Travel companies are adopting new technology to satisfy customer expectations. Metasearch engines present a consolidated offer, providing travellers with a wide range of accommodation, destinations and prices. Large hotel chains offer discounts and ...

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    Country Report

    Country Report

    Travel in Poland

    Sep 2018

    Travel in Poland is seeing growing demand. In 2018, domestic consumers tended to spend more on short breaks and longer summer holidays. The social programme Family 500 Plus led to an influx of new, less affluent holidaymakers, and increased demand ...

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    Country Report

    Country Report

    Tourism Flows in Poland

    Sep 2018

    In 2018, arrivals to Poland increased once again. Safety and the low threat from terrorism remained factors encouraging travel to Poland. The country also boasts a rich cultural heritage, abundant natural beauty and a wide variety of attractive ...

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    Country Report

    Country Report

    In-Car Entertainment in Poland

    Aug 2018

    Retail volume sales of in-car navigation, in-car speakers and in-dash media players continued to decline in 2018, and the trend is expected to continue over the forecast period. There are several reasons for the decline. On one hand, car producers ...

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    Country Report

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    Consumer Electronics in Poland

    Aug 2018

    Consumer electronics enjoyed steady volume growth in 2018, driven by high-technology products such as OLED TVs, activity watches (analogue), convertible laptops, smartphones with large displays (>5.5 inches or 13.97cm) and smart wearables. Novelty ...

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    Country Report

    Country Report

    Computers and Peripherals in Poland

    Aug 2018

    Corporate business is rapidly developing in Poland, especially in the large Polish cities. A growing number of companies are choosing to establish their Eastern and Central Europe headquarters in Poland. This trend positively affects sales of ...

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    Country Report

    Country Report

    Home Audio and Cinema in Poland

    Aug 2018

    Home audio and cinema continues to endure declining volume and value sales, accelerated by the fact that consumers are increasingly replacing their home audio and cinema systems with more compact products such as wireless speakers. Furthermore, ...

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    Country Report

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    Home Video in Poland

    Aug 2018

    There is a growing number of smart TVs. Whilst OLED TVs are typically all connected, the number of connected LCD TVs is also rapidly growing, as demand for online applications increases. One platform that Polish consumers frequently use on TV is ...

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    Imaging Devices in Poland

    Aug 2018

    Smartphones, and especially the fast development of cameras fitted into smartphones, pose the biggest threat to digital cameras. Smartphone cameras (eg iPhone 8, X) can take pictures that are of higher quality than fixed lens cameras. Furthermore, ...

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    Mobile Phones in Poland

    Aug 2018

    Technology is developing rapidly, offering new solutions that ease consumers’ functioning. This development is particularly evident in smartphones. Retina display, bezel-less display, voice assistance and/or face recognition are some examples of the ...

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    Country Report

    Country Report

    Portable Players in Poland

    Aug 2018

    Wireless speakers were responsible for a large portion of volume sales of portable players in 2018. The product attracts consumers with its convenience in use, compact size and long-lasting battery. Bluetooth allows for easy connection. Streaming ...

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    Country Report

    Country Report

    Wearable Electronics in Poland

    Aug 2018

    Technological developments in consumer electronics and its associated mobile applications are attracting more consumers, and this trend can be seen in wearable electronics. More accurate, personalised measurements that often come with online support ...

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    Country Report

    Country Report

    Packaging Industry in Poland

    Aug 2018

    Poles are becoming wealthier and are living increasingly hectic lives, due to often being in a rush and consuming on the go. Because of this, the demand for small and handy portions is very high. Also Polish households are much smaller than they used...

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