Poland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Poland StatisticsConsumer Lifestyles in PolandPoland Country BriefingsFuture Demographics: Poland in 2030

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    Breakfast Cereals in Poland

    Nov 2019

    Breakfast cereals continued to see strong current value growth in 2019. Although Poland has the second highest per capita consumption of breakfast cereals in the whole of Eastern Europe, there is still plenty of room for growth when compared with ...

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    Packaged Food in Poland

    Nov 2019

    Rising disposable incomes, a record low unemployment rate and strong real GDP growth all contributed to the retail volume and current value growth of packaged food in Poland in 2019. Growing awareness amongst consumers of the importance of a healthy ...

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    Processed Meat and Seafood in Poland

    Nov 2019

    The processed meat industry in Poland consists of almost 90% pork, making the spread of African swine fever across Europe extremely dangerous for the local market. Increasing production costs have already been seen for processed meat, as farmers are ...

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    Baked Goods in Poland

    Nov 2019

    Since the beginning of the 21st century, the consumption of bread in Poland has almost halved, leading producers of both packaged and unpackaged bread to create an association to highlight the benefits of eating bread and battle the influence of the ...

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    Rice, Pasta and Noodles in Poland

    Nov 2019

    Noodles saw slow current value growth in 2019, after many years of decline. Over the review period noodles declined due to the consumer perception that these products are unhealthy, especially as noodles in Poland is mainly comprised of instant ...

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    Processed Fruit and Vegetables in Poland

    Nov 2019

    Despite already high penetration, processed fruit and vegetables continued to see strong retail volume and current value growth in 2019. This was mainly due to the health and wellness trend. Consumers are aware of the beneficial effects of consuming ...

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    Edible Oils in Poland

    Nov 2019

    Edible oils continued to see growth in both retail volume and current value terms in 2019. Rapeseed oil remains the staple edible oil in Poland, due to the popularity of rapeseed as a crop in local farmlands. In other countries in the region ...

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    Soup in Poland

    Nov 2019

    Soup continued to see strong retail volume and current value growth in 2019. However, growth was determined by each category’s level of compliance with the health trend. Categories that are considered to be unhealthy, such as instant and dehydrated ...

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    Ready Meals in Poland

    Nov 2019

    Progressive urbanisation, the growth of one- and two-person households and the strengthening of the convenience trend combine to provide ready meals producers with the prospects of continuous growth. The traditional model of cooking every day for the...

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    Sauces, Dressings and Condiments in Poland

    Nov 2019

    Sauces, dressings and condiments continued to see strong retail volume and current value growth in 2019, with herbs and spices seeing one of the strongest current value performances. Sales of single spices drove this growth. Whilst sales of mixes ...

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    Sweet Spreads in Poland

    Nov 2019

    Sweet spreads continued to see retail volume and current value growth in 2019. However, chocolate spreads saw only slow volume growth due to the health and wellness trend. Despite its high penetration and maturity within sweet spreads, consumers ...

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    Charge Cards in Poland

    Oct 2019

    The number of charge cards issued by banks is declining steadily in Poland. Consumers are increasingly replacing charge cards with credit cards, as the latter offer greater flexibility in terms of making repayments. Polish consumers are relatively ...

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    Credit Cards in Poland

    Oct 2019

    The number of credit card holders is much lower than the number of debit card holders in Poland, as credit cards are still perceived as a risky banking product. However, customers who consciously decide to use this product tend to pay off credit card...

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    Debit Cards in Poland

    Oct 2019

    The debit cards category is the largest financial card category in Poland, in terms of both volume and current value transactions. Banks waiving monthly fees for customers who use such cards to make cashless transactions over a certain amount, within...

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    Financial Cards and Payments in Poland

    Oct 2019

    The most visible trends in financial cards are the development of NFC-based mobile card payments (Google Pay, Apple Pay, HCE-based payments), the development of online card transactions, and multi-currency cards. According to the National Bank of ...

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    Pre-Paid Cards in Poland

    Oct 2019

    Transportation cards issued by public transport institutions continue to dominate closed-loop prepaid cards. Payment systems for public transport tickets based on closed-loop pre-paid cards dominate in Poland, although more cities are testing ...

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    Store Cards in Poland

    Oct 2019

    Sygma Bank Polska was the sole issuer of store cards in the country until 2015, when it ceased this activity. Even prior to 2015, the bank was gradually withdrawing store cards from its offer due to the growing popularity of retailer co-branded ...

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    Packaging Industry in Poland

    Oct 2019

    Poles are living increasingly hectic lives, and regularly consume on the go. Because of this, the demand for small and handy sized portions of food and bottles of liquids is very high. Polish households are also much smaller than they used to be and ...

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    Consumer Credit in Poland

    Oct 2019

    Polish consumers demonstrate increasing preparedness to take out credit for purchases of high ticket items such as appliances, and investments in home improvements. This is the result of greater confidence arising from falling unemployment and rising...

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    Consumer Lending in Poland

    Oct 2019

    Macroeconomic factors and monetary policy are having a beneficial impact on consumer lending in Poland. Increasing consumption needs translate into increased demand for loans. Furthermore, low unemployment and rising wages are resulting in ...

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