Retail e-commerce in Australia witnessed a robust performance in 2025, maintaining strong momentum following a double-digit rise in 2024. Current value sales reached AUD80,336 million, marking 11% growth over the previous year, and substantially outpacing in-store retail.

In 2025, retail e-commerce in India posted robust double-digit growth, reaching INR 7.25 trillion, a 21% increase from the previous year. This strong performance is driven by favourable economic conditions, notably real GDP growth of 7% and low inflation at 2%, which support consumer confidence and stabilise household sentiment. The rise in consumer expenditure to 62% of GDP, combined with a working-age population exceeding one billion, creates a highly supportive environment for digital commerc

Retail e-commerce in Saudi Arabia delivered robust growth in 2025, with current value sales rising to SAR48.7 billion, a year-on-year increase of 13%. This performance outpaced both regional and global averages, driven by a young, digitally savvy population, the proliferation of buy-now-pay-later services, and the ongoing rollout of Vision 2030 digital infrastructure. This result was further driven by macroeconomic stability, with real GDP growth reaching 4% in 2025 and inflation contained at 2

Retail e-commerce returned to positive growth in Slovakia in 2025, with retail sales reaching EUR2.16 billion, a 4% increase following a modest setback in 2024. This renewed growth was driven by Slovak consumers' heightened focus on value for money, with online channels increasingly leveraged to compare prices and secure deals. Asian-based players such as Temu and Aliexpress maintained a strong presence, continuing to invest heavily in marketing and solidifying their foothold in the Slovak onli

Retail e-commerce in South Korea in 2025 demonstrated resilient single-digit value growth, reaching KRW238,870 billion, up 9% from the previous year in current terms. This performance, while healthy, reflected a gradual slowdown from the double-digit rates seen in earlier years, indicating increasing market maturity and saturation. The local context was shaped by modest GDP growth of 0.9% and inflation at 2%, signalling a challenging macroeconomic backdrop in which cautious consumer spending pre

Retail e-commerce in Italy continued to expand in 2025, with total sales reaching EUR40 billion, up 7% in current terms from the previous year. This positive trajectory, however, represented a slowdown from earlier, double-digit pandemic-era growth, signalling that retail e-commerce is entering a more mature phase. The moderation in growth was closely linked to economic pressures on consumer budgets, as households faced subdued real GDP growth of 0.6% and inflation at 2%, both limiting disposabl

In 2025, retail e-commerce in Germany returned to a trajectory of strong growth, with current value sales rising 5% to EUR96.6 billion. This performance was stronger than the expansion seen the previous year and stands out in a context where Western Europe overall faces subdued economic momentum. Macroeconomic conditions remained fragile, with Germany seeing only modest real GDP growth of 0.2% with inflation at 2%, while consumer confidence, though negative, showed slight improvement from the pr

Retail e-commerce in 2025 recorded strong current value growth, reaching CZK211.6 billion, up 7% from the previous year. This acceleration was underpinned by a notable improvement in household finances, with real GDP growth rebounding to 2% and inflation falling to 2%, supporting a return to positive consumer sentiment after years of high cost-of-living pressures. As a result, Czech consumers are increasingly willing to spend more to treat themselves, reversing the rational consumption patterns

Retail e-commerce in Thailand posted strong current value growth in 2025, up 10% on the previous year to THB1,258 billion. Thailand remains the second-largest e-commerce market in Southeast Asia, accounting for approximately 16% of the region’s gross merchandise value. While many global markets have seen a moderation in e-commerce sales growth, expansion is anchored by Thailand's well-developed digital consumer base, rapid innovation in online models, and intense competition.

In 2025, retail e-commerce in Vietnam recorded strong current value growth, reaching VND60.8 trillion, representing a 15% increase over the previous year. This rapid pace of expansion continues the trend of double-digit annual growth since 2020, positioning Vietnam as one of the most dynamic digital commerce markets in the Asia-Pacific region. While the pace of growth eased compared to the previous year’s 27%, Vietnam’s retail e-commerce performance remains robust against a backdrop of ongoing e

In 2025, retail e-commerce in Turkey continued to demonstrate robust growth, reaching TRY1,452.0 billion, up 63% on the previous year. This momentum was underpinned by a digitally native population, increasing smartphone penetration, and high adoption of mobile commerce, which has now become the standard for online purchases. The broader economic context is characterised by ongoing volatility—Turkey recorded real GDP growth of 4% in 2025 but faced significant inflation at 35%. Despite this, reta

Retail e-commerce in South Africa continued to demonstrate strong momentum in 2025, with current value sales reaching ZAR98.04 billion and year-on-year growth of 20%. Although slightly slower than the previous year’s 23%, this pace continued to outstrip broader economic growth, with real GDP expanding by only 1% and inflation at 3%. Growth is being driven by improved internet access, mobile-first shopping habits, and widespread smartphone adoption among a young, digitally engaged population. The

Retail e-commerce in Malaysia experienced robust current value growth in 2025, with sales reaching MYR40,475 million at an annual growth rate of 11%. Double-digit growth was underpinned by high internet penetration and widespread smartphone usage, enabling Malaysians to embrace digital shopping habits at a fast pace. Retailers are increasingly leveraging e-commerce channels not just to boost revenue, but to enhance the shopping experience through omnichannel operations, reflecting a broader glob

Retail e-commerce in Spain continued to expand robustly in 2025, with retail current value sales rising by 10% to reach EUR37,317 million. This performance is underpinned by stabilising macroeconomic conditions, with real GDP growth of 3% and an easing inflation rate of 2%. While the consumer confidence index remained subdued, it was only very marginally negative in Q4 2025. While the rises in retail current value sales moderated slightly compared to earlier years of the review period, retail e-

Retail e-commerce in 2025 delivered solid current value growth of 5%?in France, with retail sales reaching EUR56.8 billion. This performance was a robust one against the backdrop of a cooling macroeconomic environment, as real GDP growth slowed to below 1% and inflation fell to around 1%. The easing of inflation, together with a drop in the average basket size and a notable increase in the number of transactions, drove the expansion of e-commerce, even as overall growth was less pronounced than

Retail e-commerce continued to sustain strong value growth in 2025. Sales reached CNY10,306.5 billion, reflecting a current value growth rate of 11%. This robust performance was underpinned by the dominance of traditional platforms such as Tmall, JD, and Pinduoduo, but the most notable development was the rapid expansion of content-driven e-commerce players like Douyin and Xiaohongshu. These platforms have successfully integrated shopping functions directly into social content, converting user e

Retail e-commerce in Brazil continues its robust trajectory, recording another year of double-digit current value growth in 2025, with sales reaching BRL 394.6 billion, up 18% from the previous year. This performance is particularly notable against a backdrop of more moderate economic expansion, with real GDP growth at 2% and inflation at 5%. The resilience of retail e-commerce is supported by sustained consumer demand for convenience, increasing confidence in online platforms, and the operation

Retail e-commerce in Mexico demonstrated robust growth in 2025, with value sales reaching MXN1,025.8 billion, a 23% increase in current terms over the previous year. This expansion significantly outpaced the country's real GDP growth, which was limited to 0.6% in 2025, indicating that digital commerce continues to outperform broader economic trends. This growth was underpinned by greater internet access, wider smartphone adoption, and heightened consumer preference for online shopping, alongside

Retail e-commerce in the Philippines posted robust double-digit growth in 2025, with value sales reaching PHP1.19 trillion, up 13% from the previous year. This expansion outpaced both regional and global benchmarks, supported by improved household incomes, solid GDP growth of 5%, and inflation easing to 2%. Rising internet and smartphone penetration, alongside stronger logistics infrastructure, enabled platforms such as Lazada, Shopee, and TikTok Shop to broaden their reach and deliver more cons

Retail e-commerce in the US recorded a healthy performance in 2025, reaching USD1,351.5 billion, up 6% from USD1,275.9 billion in 2024. This expansion marked a moderation in pace compared to the previous year, which saw growth of 8%. The final retirement of the de minimis exemption in August 2025, particularly for exports from China and Hong Kong, brought an unexpected shift in the operational environment for overseas marketplace operators, leading to higher prices for US consumers and dampening

Best known for its wildly popular, creator-driven, algorithm-powered social media platforms TikTok and Douyin, ByteDance also stands as the fourth largest retailer and third largest online retailer in the world. This report explores ByteDance’s online marketplace success, which derives directly from its social media popularity. Operating an asset-light retail model, ByteDance leverages its strengths in AI, content discovery, and social commerce to drive innovation and outfox the competition.

LVMH Moët Hennessy Louis Vuitton SA stands as the world’s leading luxury conglomerate. This briefing offers a comprehensive analysis of LVMH’s global retail operations, highlighting how the group maintains its market leadership through a balance of heritage, innovation and localised execution. Key themes include LVMH’s experiential retail strategies, omnichannel integration and sustainability. The report also features an in-depth examination of LVMH’s core retail brands, such as Sephora.

Costco remains the global leader in warehouse clubs, driven by its efficient business model, strong member loyalty and the growing cultural relevance of its beloved private label, Kirkland Signature. While its digital transformation and international expansion have been cautious, recent investments signal a strategic shift. With rising global demand and evolving consumer expectations, Costco’s ability to balance scale, simplicity and value will define its next phase of growth.

Retail e-commerce in Morocco continued to post double-digit growth in 2024. This strong performance was underpinned by a favourable macroeconomic context, including easing inflation, rising urbanisation and improved household spending power. Additionally, increased internet penetration and a growing share of banked individuals supported the shift towards digital shopping. As more consumers gained access to secure online payment methods, reliance on cash-on-delivery diminished, reducing operation