Shein (Roadget Business) in Apparel and Footwear

March 2023

Roadget Business, the parent of the fast fashion brand Shein, has become a notable global fashion firm in the past decade, experiencing remarkable growth even during the pandemic. In just three years, it has risen from being outside of the top 50 to being one of the top 10 global apparel and footwear players in 2022. Shein has captured the hearts of social media-savvy Gen Z , thanks to its digital nature, and offer of trendy and affordable fashion products.

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This report comes in PPT.


Euromonitor International's report on Shein Distribution Canada Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of Shein Distribution Canada Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Shein Distribution Canada Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Shein Distribution Canada Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Roadget Business Pte Ltd (owner of Shein)’s global footprint
Company overview
Shein’s key milestones 2008-2022
Key reasons behind Shein’s top competitiveness – affordability is crucial
Consumer spending power is limited by the worsened economic outlook and rising prices
Shein (Roadget Business) outperformed the market, while others suffer from rising costs
Leads in many American and European markets though with only one brand – Shein
Key categories and markets: A notable leader in apparel accessories
Expansion in the US, with notable opportunities in Latin America and smaller categories
Opportunities to expand in US childrenswear with growing interest in fashion
Expansion in Brazil with more pop-ups and pilot projects
Increased presence in Asia and Pacific with the first physical store opened in Japan
Projected rankings: It is challenging for Shein to move further up the list
Shein is competing with both fashion companies and e-commerce platforms
Competitor overlap
Shein is testing various lines to establish a solid brand portfolio and explore new revenues (1)
Shein is testing various lines to establish a solid brand portfolio and explore new revenues (2)
Seeing the promising outlook for women’s sports apparel, Shein joined the game
Which markets are most conducive to success for Shein’s Luvlette lingerie line?
Gen Z are worried about climate change, but cannot quit Shein
Shein’s affordability wins low-income consumers in the US
A constant influx of new arrivals dominate frequent fashion shoppers’ purchasing
Gen Z – the social media-savvy generation
Establish customer base and spread awareness by collaborating with local influencers
Gen Z increasingly participate in loyalty and subscription programmes, but…
…Is Shein's new membership programme a sound strategic move for the company?
Digitalisation is prioritised by Shein and also the wider fashion industry
On-demand design and production to avoid overstocked inventory
Shein partners with Klarna to provide BNPL service
Shein holds a virtual fashion show and enters the metaverse with Klarna
An overview of the controversies surrounding Shein
Sustainable regulation is shaping up for fashion players
Reacting to the criticism surrounding its environmental practices, Shein embraces resale
Temu, Shein’s serious emerging competitor, is rapidly growing in the US and beyond
Shein opens a permanent store in Harajuku, Tokyo’s popular shopping district
Shein VS Temu: Comparison of the two hottest Chinese-owned e-commerce companies
Like Alibaba’s expansion from Taobao to Tmall, Shein is likely to move to the mid-market
Executive summary
Conclusion: Top three priorities for Shein in preparation for a potential IPO
Shein’s success story and challenges ahead: Key lessons for the fashion industry
Projected company sales: FAQs
Projected company sales: FAQs

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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