For five decades, we've evolved and innovated continually, embracing technological advancements to drive our transformation from a small UK-focused publisher into a global business intelligence provider.
Established in 1972 in a small office near Trafalgar Square in London, Euromonitor started by publishing industry market reports and reference directories for businesses and libraries. We focused on the UK market initially, choosing research topics by consulting key clients and reviewing newspapers for business issues. In the very early days the research process involved faxing hard-copy research templates to our analysts and, once completed, receiving them back by post. All calculations, from growth rates for packaged milk to market sizes for skin care, were done manually until the mid-1980s, when we discovered the joys of Excel.
Robert Senior and Trevor Fenwick were two of our earliest employees. They subsequently acquired the business, becoming key figures in our growth. They are now considered the founders and remain majority shareholders today.
Euromonitor grew rapidly, expanding our industry and geographic coverage and establishing ourselves as a trusted independent source of global insight and data on markets, industries, economies and consumers. We won awards for our market research and took our first steps into the North America market by signing a huge distribution deal with the US publisher Gale. The British Library committed to buying all our business reference books and continue as a valued customer of our flagship online platform to this day.
In response to client demand, we launched our consulting division in 1987 to provide more customised market reports, helping clients better navigate their local markets and answer specific questions. Today, we have analysts based in more than 100 countries who ensure the reliability and trustworthiness of our data and insights. There are very few global business intelligence providers who have this additional layer of local, on-the-ground expertise.
We opened our first international office in Chicago in 1993, helping us to develop closer relationships with our clients and deeper connections with local experts. This was followed by our expansion into the Asian market, with the opening of our Singapore office in 1998. Our expansion led us to rebrand as Euromonitor International, highlighting our global reach and insights better. Today, we research 210 countries and jurisdictions, representing nearly 100% of global markets. There are a few small gaps in our country coverage – sorry Marshall Islands!
The report ‘1992 A Single European Market’ was a best-seller and our first report to make over £100K. However, a report on the ‘green’ consumer sank like a stone back in 1993.
While most publishers were sending hardcopy manuscripts to printers for typesetting in the early 1990s, we were embracing technology to create and store our original research content digitally. As a result, we launched our first online database, the Global Market Information Database (GMID) in 1997. We are still quick to embrace the latest technologies, incorporating Artificial Intelligence and leveraging data science alongside our established approaches since 2006. While developments in machine learning have given us the tools to make sense of vast volumes of data, we remain true to what makes us unique – our extensive heritage, our seasoned staff and our exceptional collective wisdom adding a human touch to our insights. We tell you what’s happening in a market or industry and can help explain why something is happening. Importantly, we are transparent with our sources and methods, which build trust. We can defend our data confidently because we know how research is built from the bottom up. Equally, we are open to revising our research if new facts or improved sources emerge. Indeed, we talk with over 5000 companies each year to verify our data against their own data and market knowledge.
Our global expansion continued with new offices in Vilnius, Shanghai, Bengaluru, Cape Town, Dubai, Santiago, Sydney and Tokyo. Some offices are primarily focused on sales and research, helping us develop closer cultural connections, while others are tech hubs, providing access to highly skilled specialised workforces in technology and data analytics.
Our sales growth has always been driven organically. We focus on expanding our client base and offering existing clients a wider range of research solutions rather than competing for market share through corporate acquisitions.
'We have clients in 110 countries. Name a company and we have probably done some research for them' says Robert Senior.
In 2007, we introduced an innovative new platform for our subscription services—Passport. Passport is our market research knowledge hub, integrating our industry, company, consumer and economic research with powerful data visualisation and analytics tools together in one place. Passport is continually evolving, helping organisations answer their biggest commercial question. Companies use our research to test their instincts and find evidence to support ideas. By demolishing doubt, Passport supports confident strategic decisions.
We expanded our global presence in the 2010s by opening four new international offices in Sao Paulo, Seoul, Hong Kong and Dusseldorf, and were honoured with several prestigious awards. Notably, we received the HSBC/PWC Private Business of the Year award in 2013 and the Queen's Award for Enterprise in International Trade in 2014.
We opened four more international offices in Sao Paulo, Seoul, Hong Kong and Dusseldorf and received several prestigious awards, including the HSBC/PWC Private Business of the Year award in 2013 and the Queen's Award for Enterprise in International Trade in 2014. These awards recognise the high quality of our research and our commitment to expanding international markets, with over 92% of the company’s turnover now comes from outside of the UK.
We are a responsible business, committed to operating in a sustainable, ethical and responsible manner. Since becoming a signatory of the United Nations Global Compact in 2012, our sustainable practices have been independently audited annually. Additionally, we dedicate 1% of our turnover to our corporate social responsibility (CSR) program, supporting local initiatives and offering long-term support to our headline charity partners.
We strive to make a real difference. Over £1 million goes to headline, regional and local charities nominated by our employees annually.
We celebrated 50 years as a business in 2022 and used the anniversary to recommit to providing truly global insight and data on thousands of products and services. We also opened our 16th international office during our 50th year - in Mexico City.
2024 saw us unlock worlds of opportunity with a brand refresh and the launch of Passport AI, a gamechanger for the way our clients access and use our data analytics.
The brand refresh includes a new logo and visual identity, clearer messaging and an enhanced digital presence, representing our vision, mission and company values – who we are today and where we want to be in the future:
We are the first destination for organisations seeking growth. We provide truly global insight and data, so you can make strategic decisions with confidence.
We provide a knowledge hub, customised research and the right reports to ambitious clients to help you achieve growth.
Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?
Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.
Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.