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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Add to cart | View details

Passport

Passport Baby Food Americas

All current data and analysis for Baby Food spanning 15 North and Latin American countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Baby Food Asia Pacific and Australasia

All current data and analysis for Baby Food spanning 18 Asia Pacific and Australasia countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and ...

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Baby Food Eastern Europe

All current data and analysis for Baby Food spanning 18 Eastern European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Baby Food Middle East and Africa

All current data and analysis for Baby Food spanning 12 Middle East and African countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$9,500 | Add to cart | View details

Passport

Passport Baby Food Western Europe

All current data and analysis for Baby Food spanning 17 Western European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Baby Food Global

All of our data and analysis for Baby Food in 80 countries. Includes 16 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts.

Sep 2014 | US$50,000 | Add to cart | View details

Global Briefing

14 Food Trends to Watch in 2014: Part Two

With so much happening in packaged food, identifying developments that really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with Part Two looking at the importance of ...

Jul 2014 | US$1,200 | Add to cart | View details

Company Profile

Fonterra Co-operative Group in Packaged Food

Fonterra is ranked in the top 21 among dairy players. However, this is due for the most part to its strong presence in Australasia. The company is looking to diversify, investing in a China-based dairy operation, and is considering a move into India....

May 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in South Korea

Value sales of baby food is set to see small positive growth of 3% in current terms, to reach Won6 trillion in 2013; despite low birth rates and a preference for breast feeding in South Korea. Milk formula and in particular, standard milk formula ...

May 2014 | US$900 | Add to cart | View details

Company Profile

Yildiz Holdings AS in Packaged Food

Yildiz is the leader in Turkish packaged food. It made a significant move into the international scene with the purchase of the Godiva brand in 2008 which has since seen strong growth particularly in the US market where as a result Yildiz has become ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Pepsico in Packaged Food

In 2013, although heavily dependent on snacks, PepsiCo posted strong financials, and again increased its returns to investors. Recent acquisitions/joint ventures, such as Tingyi, Müller Quaker Dairy and Wimm-Bill-Dann, helped Pepsi in promoting its ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Royal Frieslandcampina NV in Packaged Food

FrieslandCampina generates most of its sales in the dairy category. The company has been expanding in emerging markets, most recently with the acquisition of Alaska Milk Corp in the Philippines. The company has also been targeting the milk formula ...

Apr 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in Serbia

Very low birth rates continued to restrict the development of baby food in Serbia in 2013. This historical trend caused retail volume sales to decline in the two largest categories, dried and prepared baby food, while also significantly hampering ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Italy

Baby food in Italy is expected to generate sales of €860 million in 2013. However, in 2013 sales are expected to decline by 3% in current value terms due to the economic and financial crisis. This made Italian consumers reduce their spending on baby ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Iran

The number of potential consumers of baby food, which are babies between 0-36-months-old, has been growing over the review period, which has helped this category to grow at a rapid pace. While there were only 4,500,000 babies in this age group in ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Morocco

In 2013 baby food saw good current value growth. This was mainly due to increased urbanisation, growth in the number of working mothers, and the increased availability of baby food products. Growth in the category, however, was somewhat restricted by...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Israel

In April 2013 the Ministry of Health held a tender for supplying milk formulas in governmental hospitals. In each hospital, two milk formulas were selected. By the end of the tender, Promedico Ltd with Similac won in hospitals corresponding to 78% of...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Malaysia

Parents in Malaysia continued to have growing expectations of baby food for their children, especially milk formula. Parents are increasingly able to purchase premium quality products for their children as a low number of children per household ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Vietnam

Despite the fact that 2013 has been a very difficult year for Vietnam with a worse economy compared to 2012, baby food will retain its healthy growth in current value terms. Indeed, typically Vietnamese parents, especially those living in big cities,...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the United Arab Emirates

Baby food continued to be a rapidly evolving category of packaged food in the United Arab Emirates in 2013, with prepared baby food being an especially dynamic category. Although organic food and beverages for adults remained niche in 2013, primarily...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Thailand

Modern Thai parents nowadays are thinking more about birth control and limiting the size of their family as a result of the higher cost of living and a lack of time to devote to their children. They are being encouraged to invest more in their ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the Philippines

Retail value sales of baby food in the Philippines are set to improve slightly in 2013 after witnessing sluggish performances over the previous two years. Sales are expected to increase by 4%, driven by the newer bands introduced in powder toddler ...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Tiger Brands Ltd in Packaged Food

Tiger Brands is the number one player in South African packaged food and a top five player in the wider Middle East and Africa region. The company has been gradually expanding in other African markets but continues to generate the vast majority of ...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in Ukraine

Baby food is set to continue to register positive volume and value sales growth in 2013. Growth is driven by the increasing variety of products on retail shelves, busier lifestyles of Ukrainian mothers and ever improving distribution of baby food. ...

Mar 2014 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories.

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Confectionery , Ice Cream , Sauces , Dressings and Condiments

The third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its ...

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Del Monte Foods Co in Packaged Food

Del Monte announced in October 2013 plans to sell its Consumer Products division including its brands in canned/preserved food and sauces, dressings and condiments. The company has for the past several years been refocusing on its more successful pet...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in Singapore

Baby food continues to see a strong performance in 2013 with current value growth of 8%. Singaporean consumers are willing to pay extra for their baby, as most couples only have one or two children. Hence, they are likely to treat their children ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Austria

In 2013, the importance of high-quality products for parents is expected to continue to drive sales of baby food. In light of food scandals (eg horsemeat), consumers’ uncertainty regarding the origin and quality of packaged food has increased in ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Egypt

Exclusive breastfeeding in Egypt was reported at 57% (+3%) in 2012, according to the World Bank. Although breastfeeding has significant importance in Egyptian society, an emerging middle-class drove a 2% increase in powder milk formula consumption in...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Belgium

2013 was a challenging year for baby food sales in Belgium, with a slight decline in overall value sales. This weak performance stems from the falling sales of prepared baby food, which posted a 3% value decline, although milk formula posted positive...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Russia

A favourable demographic situation in Russia is impacting the development of baby food positively. Government monetary stimulation of birth rates, which started in 2007, resulted in increased numbers of young children. The high correlation between ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Indonesia

2013 witnessed a flurry of new product launches across baby food, especially within the dominant milk formula category. These include lactose-free powder baby milk formula, such as Morinaga Soya, SGM LLM+ and SGM Soya 4, and standard and follow-on ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Kenya

Packaged baby food continued to be beyond the spending capacity of the majority of Kenyan consumers and demand for baby food is therefore accessible only to the country’s middle-income and high-income consumers. Packaged baby food is often viewed as ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in South Africa

Baby snacking remains a key trend within the South African baby food environment. Nestlé South Africa addressed this need in late 2011 with a wide range of baby snack products suitable for crawlers, toddlers and pre-schoolers. However, this range ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the United Kingdom

Baby food in the UK is expected to increase in current value by 13% in 2013. Although inflation is partly responsible for this increase, the main reason for it is the rise in unit prices due to substantial product innovation across the board, both in...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Mexico

During 2012 Nestlé carried out major launches targeted towards babies and toddlers, creating a new segment of non-chilled yoghurt, and entering categories led by other companies, such as Danone de México and Sigma Alimentos. Whilst Nestlé is not a ...

Feb 2014 | US$900 | Add to cart | View details

Global Briefing

14 Food Trends to Watch in 2014: Part One

With so much happening in packaged food, identifying developments which really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with part one examining the first four, from the ...

Feb 2014 | US$1,200 | Add to cart | View details

Country Report

Baby Food in Georgia

Since 2008 there has been a positive movement in the birth rate in Georgia, which contributes to increasing demand for baby food. Over 2009-2011 the birth rate was high in Georgia at around 60,000 annually, reaching the highest levels over 2009-2010 ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Australia

Baby food experienced 9% current value growth in 2013. This growth was not across the board and was largely confined to milk formula, which experienced a 12% value increase. Most of this was not due to demand from Australian parents, but from parents...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Nigeria

At 18% in current value terms, growth in baby food is expected to be strong in 2013 and one of the strongest growing categories in packaged foods overall. Although the birth rate is dropping, the Nigerian population is still growing rapidly. Demand...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Denmark

Consumer attitudes in Denmark towards milk formula and baby food remain negative. Danes are highly aware of the benefits of breastfeeding, with it also strongly encouraged by doctors and nurses. As a result, milk formula is practically never a ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Taiwan

After recording relatively-low rates of 0.895 births per 1,000 population in 2010, and 1.065 births per 1,000 population in 2011 (the 100th-year anniversary of the Republic of China), Taiwan’s birth rate rebounded to a 10-year high in 2012, reaching ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Venezuela

As price regulations and lack of access to foreign currency continue to jeopardise the development and introduction of new products, companies continue to move towards portfolio rationalisation. For instance, the price control extended towards ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in New Zealand

Following the 2008 Chinese melamine debacle, in which Fonterra-backed Sanlu Group fatally poisoned several Chinese infants, Fonterra Co-operative experienced another scare with a potential botulism outbreak causing bacterial contamination in one of ...

Feb 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

Unilever has been engaged in a process of brand rationalisation as it reduces its large portfolio of brands to focus on a handful including Magnum and Knorr over secondary brands such as Skippy which it sold to Hormel in early 2013. In some cases ...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in Hong Kong, China

Following the various food safety issues in China over the latter part of the review period, including the melamine found in baby milk formula, mainland Chinese consumers no longer trusted baby food in China. This in turn drove them to bulk purchase ...

Feb 2014 | US$900 | Add to cart | View details
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