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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Global Briefing

Food Packaging Prospects in Europe: The Search for Added Value

Over 2014, Europe is set to see a positive but low 1% increase in retail volumes of food packaging. Manufacturers operating in Europe increasingly need to provide packaging solutions that deliver a greater value offering. While flexible plastic will ...

Dec 2014 | US$1,200 | Add to cart | View details

Country Report

Baby Food in Bolivia

The increasing participation of women in the workforce will continue to favour baby food in 2014. More Bolivian women from mid- and high-income households have fulltime jobs and rely on baby food products on a day-to-day basis. This situation had a ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Peru

The increase of women entering the labour force promoted the development of baby food over the review period. During the latest years many women in the country decided to enter the labour force as a way to become financially independent and to add an...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Algeria

Despite the fact that the proportion of women within the workforce in Algeria remained one of the lowest in the world, the number of females entering the workforce in the country grew steadily over the review period, and was beginning to result in ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Mexico

In 2012, Nestlé SA acquired Pfizer's baby food division at a global level. In Mexico, Pfizer had the SMA brand of baby milk formula, nevertheless, the Federal Competition Commission in Mexico did not allow Nestlé to manage the brand in the country to...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the US

With a gradual improvement in the US economy, birth rates are going up. After declining from 2007 to 2012, the number of births in the US was up slightly in 2013, according to provisional data published in May 2014 by the CDC (Centers for Disease ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Saudi Arabia

The strong value growth in baby milk formula, although driven by high birth rates, and more working women, was largely caused by a sharp increase in unit prices. Over the past few years, milk formula has been seeing consistent retail price growth. ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Estonia

Value sales of baby food in Estonia are on the increase as the money saving habits which were adopted by many Estonians during the economic recession have gradually been relinquished. As a result, more attention is now being paid to the quality of ...

Nov 2014 | US$900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Baby Food in Kenya

Sales of prepared baby food remain negligible in Kenya due to the unaffordable nature of these products, especially for low-income and middle-income consumers. These consumers tend to prefer to cook and mash vegetables to make their own baby food, ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Morocco

Baby food in Morocco is expected to increase in current value by 4% to MAD907 million in 2014, while volume sales are set to rise by 5%. Growing consumption of baby food in Morocco can be attributed mainly to socioeconomic and demographic factors ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Baby Food in Colombia

Following the previous year’s trends, in 2014 baby food is predicted to record 1% growth in volume terms and 4% growth in current value terms. The predicted stable volume growth is due to the interaction of two polarising forces. On the one hand, ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Ecuador

The Ecuadorian government has introduced many laws and policies that affect baby food. In June 2013, the Communication Law was approved, and its regulation document was published in January 2014. It regulates publicity of foreign advertisements and ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Venezuela

Overall, baby food is expected to record a stable performance in 2014, with baby milk formula set to show consistent volume growth, thus mitigating the fall in sales within prepared and dried baby food. Retail volume sales are expected to decline by ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Ireland

Whilst baby food in Ireland is an already mature and diverse category, there remains much scope for development and diversification. The nature of baby food, with the constant turnover of the end user as new babies are weaned and older children are ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the United Kingdom

2014 is to be marked by a growing concern from parents about what exactly they feed their babies and where ingredients are coming from. While the 2013 crisis in baby milk about the botulism risk in baby milk powder from manufacturer Fonterra did not ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Dominican Republic

Competition in baby food is highly concentrated in the Dominican Republic. Whilst Milex remains the leading baby food brand in the country, increasing competition from other key brands, notably Nido, Nan, Alacta and Enfamil, have pushed Milex in ...

Sep 2014 | US$900 | Add to cart | View details

Passport

Passport Baby Food Americas

All current data and analysis for Baby Food spanning 15 North and Latin American countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Baby Food Asia Pacific and Australasia

All current data and analysis for Baby Food spanning 18 Asia Pacific and Australasia countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and ...

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Baby Food Eastern Europe

All current data and analysis for Baby Food spanning 18 Eastern European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Baby Food Middle East and Africa

All current data and analysis for Baby Food spanning 12 Middle East and African countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$9,500 | Add to cart | View details

Passport

Passport Baby Food Western Europe

All current data and analysis for Baby Food spanning 17 Western European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Baby Food Global

All of our data and analysis for Baby Food in 80 countries. Includes 16 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts.

Sep 2014 | US$50,000 | Add to cart | View details

Global Briefing

14 Food Trends to Watch in 2014: Part Two

With so much happening in packaged food, identifying developments that really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with Part Two looking at the importance of ...

Jul 2014 | US$1,200 | Add to cart | View details

Company Profile

Fonterra Co-operative Group in Packaged Food

Fonterra is ranked in the top 21 among dairy players. However, this is due for the most part to its strong presence in Australasia. The company is looking to diversify, investing in a China-based dairy operation, and is considering a move into India....

May 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in South Korea

Value sales of baby food is set to see small positive growth of 3% in current terms, to reach Won6 trillion in 2013; despite low birth rates and a preference for breast feeding in South Korea. Milk formula and in particular, standard milk formula ...

May 2014 | US$900 | Add to cart | View details

Company Profile

Yildiz Holdings AS in Packaged Food

Yildiz is the leader in Turkish packaged food. It made a significant move into the international scene with the purchase of the Godiva brand in 2008 which has since seen strong growth particularly in the US market where as a result Yildiz has become ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Pepsico in Packaged Food

In 2013, although heavily dependent on snacks, PepsiCo posted strong financials, and again increased its returns to investors. Recent acquisitions/joint ventures, such as Tingyi, Müller Quaker Dairy and Wimm-Bill-Dann, helped Pepsi in promoting its ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Royal Frieslandcampina NV in Packaged Food

FrieslandCampina generates most of its sales in the dairy category. The company has been expanding in emerging markets, most recently with the acquisition of Alaska Milk Corp in the Philippines. The company has also been targeting the milk formula ...

Apr 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in Serbia

Very low birth rates continued to restrict the development of baby food in Serbia in 2013. This historical trend caused retail volume sales to decline in the two largest categories, dried and prepared baby food, while also significantly hampering ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Italy

Baby food in Italy is expected to generate sales of €860 million in 2013. However, in 2013 sales are expected to decline by 3% in current value terms due to the economic and financial crisis. This made Italian consumers reduce their spending on baby ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Iran

The number of potential consumers of baby food, which are babies between 0-36-months-old, has been growing over the review period, which has helped this category to grow at a rapid pace. While there were only 4,500,000 babies in this age group in ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Israel

In April 2013 the Ministry of Health held a tender for supplying milk formulas in governmental hospitals. In each hospital, two milk formulas were selected. By the end of the tender, Promedico Ltd with Similac won in hospitals corresponding to 78% of...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Malaysia

Parents in Malaysia continued to have growing expectations of baby food for their children, especially milk formula. Parents are increasingly able to purchase premium quality products for their children as a low number of children per household ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Vietnam

Despite the fact that 2013 has been a very difficult year for Vietnam with a worse economy compared to 2012, baby food will retain its healthy growth in current value terms. Indeed, typically Vietnamese parents, especially those living in big cities,...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the United Arab Emirates

Baby food continued to be a rapidly evolving category of packaged food in the United Arab Emirates in 2013, with prepared baby food being an especially dynamic category. Although organic food and beverages for adults remained niche in 2013, primarily...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Thailand

Modern Thai parents nowadays are thinking more about birth control and limiting the size of their family as a result of the higher cost of living and a lack of time to devote to their children. They are being encouraged to invest more in their ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the Philippines

Retail value sales of baby food in the Philippines are set to improve slightly in 2013 after witnessing sluggish performances over the previous two years. Sales are expected to increase by 4%, driven by the newer bands introduced in powder toddler ...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Tiger Brands Ltd in Packaged Food

Tiger Brands is the number one player in South African packaged food and a top five player in the wider Middle East and Africa region. The company has been gradually expanding in other African markets but continues to generate the vast majority of ...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in Ukraine

Baby food is set to continue to register positive volume and value sales growth in 2013. Growth is driven by the increasing variety of products on retail shelves, busier lifestyles of Ukrainian mothers and ever improving distribution of baby food. ...

Mar 2014 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories.

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Confectionery , Ice Cream , Sauces , Dressings and Condiments

The third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its ...

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Del Monte Foods Co in Packaged Food

Del Monte announced in October 2013 plans to sell its Consumer Products division including its brands in canned/preserved food and sauces, dressings and condiments. The company has for the past several years been refocusing on its more successful pet...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in Singapore

Baby food continues to see a strong performance in 2013 with current value growth of 8%. Singaporean consumers are willing to pay extra for their baby, as most couples only have one or two children. Hence, they are likely to treat their children ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Austria

In 2013, the importance of high-quality products for parents is expected to continue to drive sales of baby food. In light of food scandals (eg horsemeat), consumers’ uncertainty regarding the origin and quality of packaged food has increased in ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Egypt

Exclusive breastfeeding in Egypt was reported at 57% (+3%) in 2012, according to the World Bank. Although breastfeeding has significant importance in Egyptian society, an emerging middle-class drove a 2% increase in powder milk formula consumption in...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Belgium

2013 was a challenging year for baby food sales in Belgium, with a slight decline in overall value sales. This weak performance stems from the falling sales of prepared baby food, which posted a 3% value decline, although milk formula posted positive...

Mar 2014 | US$900 | Add to cart | View details
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