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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in the United Arab Emirates

Baby food continued to be a rapidly evolving category of packaged food in the United Arab Emirates in 2013, with prepared baby food being an especially dynamic category. Although organic food and beverages for adults remained niche in 2013, primarily...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Tiger Brands Ltd in Packaged Food

Tiger Brands is the number one player in South African packaged food and a top five player in the wider Middle East and Africa region. The company has been gradually expanding in other African markets but continues to generate the vast majority of ...

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories.

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Confectionery , Ice Cream , Sauces , Dressings and Condiments

The third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its ...

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Del Monte Foods Co in Packaged Food

Del Monte announced in October 2013 plans to sell its Consumer Products division including its brands in canned/preserved food and sauces, dressings and condiments. The company has for the past several years been refocusing on its more successful pet...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in Singapore

Baby food continues to see a strong performance in 2013 with current value growth of 8%. Singaporean consumers are willing to pay extra for their baby, as most couples only have one or two children. Hence, they are likely to treat their children ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Indonesia

2013 witnessed a flurry of new product launches across baby food, especially within the dominant milk formula category. These include lactose-free powder baby milk formula, such as Morinaga Soya, SGM LLM+ and SGM Soya 4, and standard and follow-on ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Kenya

Packaged baby food continued to be beyond the spending capacity of the majority of Kenyan consumers and demand for baby food is therefore accessible only to the country’s middle-income and high-income consumers. Packaged baby food is often viewed as ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in South Africa

Baby snacking remains a key trend within the South African baby food environment. Nestlé South Africa addressed this need in late 2011 with a wide range of baby snack products suitable for crawlers, toddlers and pre-schoolers. However, this range ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the United Kingdom

Baby food in the UK is expected to increase in current value by 13% in 2013. Although inflation is partly responsible for this increase, the main reason for it is the rise in unit prices due to substantial product innovation across the board, both in...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Mexico

During 2012 Nestlé carried out major launches targeted towards babies and toddlers, creating a new segment of non-chilled yoghurt, and entering categories led by other companies, such as Danone de México and Sigma Alimentos. Whilst Nestlé is not a ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Georgia

Since 2008 there has been a positive movement in the birth rate in Georgia, which contributes to increasing demand for baby food. Over 2009-2011 the birth rate was high in Georgia at around 60,000 annually, reaching the highest levels over 2009-2010 ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Australia

Baby food experienced 9% current value growth in 2013. This growth was not across the board and was largely confined to milk formula, which experienced a 12% value increase. Most of this was not due to demand from Australian parents, but from parents...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Nigeria

At 18% in current value terms, growth in baby food is expected to be strong in 2013 and one of the strongest growing categories in packaged foods overall. Although the birth rate is dropping, the Nigerian population is still growing rapidly. Demand...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Venezuela

As price regulations and lack of access to foreign currency continue to jeopardise the development and introduction of new products, companies continue to move towards portfolio rationalisation. For instance, the price control extended towards ...

Feb 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

Unilever has been engaged in a process of brand rationalisation as it reduces its large portfolio of brands to focus on a handful including Magnum and Knorr over secondary brands such as Skippy which it sold to Hormel in early 2013. In some cases ...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Baby Food in Hungary

Despite the declining number of babies and stagnating birth rates, coupled with the weak spending power of most consumer segments and relatively high unit prices, packaged baby food consumption is continuing to spread in Hungary, due to its ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Chile

Baby food in Chile is growing fast. During 2013 its growth reached 6% in volume and 10% in value terms. Those growth figures are supported and underpinned by positive economic performance in the country, and its effect on consumer income, which is ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Algeria

Value sales of baby food recorded value growth of 14% in current terms in 2013 as a consequence of the increasing number of working women and families’ willingness to pay for added-value baby food products. Moreover, both standard and premium brands ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Turkey

According to Euromonitor International estimates, there were 4.8 million children aged 0-3 in Turkey in 2012. This number is expected to decrease slightly in 2013, however, considering the low and declining birth rates in Western Europe, Turkey ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Argentina

In an unprecedented event, Mead Johnson, Nestlé Argentina and Nutricia Bagó founded the Asociación de Empresas de Nutrición Infantil (Child Nutrition Company Association), in late 2012 with the aim of promoting adequate child nutrition during the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Colombia

Baby food is being affected by two opposing trends. On the one hand, Colombia’s birth rate is declining, from 576 births per million in 2000 to 391 births per million in 2013. This is causing a significant drag on baby food sales. On the other hand, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Peru

The government has strengthened the supervision of hospitals and medical clinics to promote breastfeeding and prevent alternative feeding. A few years ago, hospitals and clinics allowed for inside promotion of baby milk products; because of this, in ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Bolivia

During the review period baby food started posting healthy rates of growth thanks to investments made by companies in distribution, positioning and advertising. For instance, prepared baby food continues to attract consumers from mid- and low-income ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Uruguay

In 2013 a new breastfeeding campaign has started, this time with the special support of the WHO and UNICEF. The campaign includes frequent TV advertisements in which a popular Uruguayan actress, recently a new mother, is breastfeeding her baby. The ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the Netherlands

In 2013 there was a further decline in the sales of baby food. The economic situation did not help the development of the category as the uncertainty surrounding the personal financial situation of consumers meant that they started to trade down or ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Ireland

During April 2013, concerns began to emerge in Ireland in relation to the supply and availability of some products in powder milk formula. Initially, it was believed that shortages were set to be the result of illicit shipments being made from ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in India

As parents became more aware of the importance of proper and balanced nutrition for babies, they started to depend on branded baby food. The preference for baby food was driven further as doctors continued to recommend baby food and claimed that baby...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Brazil

Baby food saw the launch of many new products in 2013, for both milk formula and prepared baby food. The launch of new products shows the growing concern of manufacturers to attract consumers’ attention, due to the fact that parents are willing to ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in France

Three main factors continue to impede baby food sales in 2013: A lower birth rate, prolonged/more frequent breastfeeding patterns among mothers and a general preference for homemade alternatives. The declining birth rate is somehow correlated to the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Greece

In 2012, the Greek birth rate dropped by 5% to stand at below 100,000 births. At the same time, the breastfeeding rate increased to over 85%, up from 83% in 2010. Both these factors have had a negative impact on the category, which registered a ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Germany

Compared with the general decline seen in the review period as a whole, the decline in baby food value sales in Germany in 2013 was much less than seen previously from 2010 onwards. This is mainly due to growth in the toddler age group on the one ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Ecuador

With an improving economy in 2013 and better purchasing power, middle class consumers are continuing to buy baby food to complement their baby’s diet. Some lower-income families are also supplementing breastfeeding with milk formula.

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Costa Rica

Innovation has been a key driver in the performance of baby food in 2013, while aggressive advertising campaigns and point-of-sale promotions were developed by the main manufacturers to maintain or their sales shares. Given the intense level of ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Spain

The economic downturn in Spain is still affecting the development of baby food. With lower disposable incomes, unemployment reaching 27% of the working population in the first half of 2013, losing jobs being the main worrying factor in the country, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Norway

The increasing popularity of organic baby food is a notable trend for 2013. Norwegian parents feel safe when they buy baby food made from organic ingredients. Research conducted by Respons Analyse in 2012 shows that new parents are uncertain about ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Cameroon

Despite breastfeeding campaigns by the government, which aim to convince mothers to breastfeed their babies for the first six months, most working-class mothers in Cameroon are driven by the need for convenience in order to maintain their jobs. As a ...

Dec 2013 | US$900 | Add to cart | View details

Company Profile

Heinz Co, HJ in Packaged Food

Heinz was acquired in 2013 by 3G Capital and Berkshire Hathaway in a US$28 billion deal. The company will receive significantly greater resources to expand its presence in emerging markets where it has for some time seen its fortunes lie. Its most ...

Dec 2013 | US$525 | Add to cart | View details

Company Profile

Danone , Groupe in Packaged Food

Danone’s streamlined dairy and baby food portfolio is well in tune with key growth-driving trends in packaged food, including wellness and snacking. It has put a twin strategy in place to address the sluggish growth in Europe and to “invest and ...

Dec 2013 | US$525 | Add to cart | View details

Country Report

Baby Food in Croatia

Baby food in Croatia is divided between local and multinational companies according to the category: Podravka takes the lead in baby food outside of milk formula, whilst Hipp dominates milk formula. This sets the main tone in the category. New ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Bulgaria

The development of baby food in 2013 was driven by the desire on the part of parents to provide the best possible care for their babies. Since 72% of Bulgarian households are urban ones, the new mothers certainly had access to various types of shops ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Azerbaijan

In 2013, baby food is expected to record a positive growth rate both in retail volume and current value sales. Growing demand for baby food in cities and towns is supported by the increasingly busy lifestyles of parents. Increased urbanisation, ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Kazakhstan

Retail value sales are set to continue growing in baby food during 2013. Since retail volume sales will have slower growth in 2013 compared to the review period, growth in current value sales is caused by rising prices. As most babies consume milk ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Baby Food in Latvia

The economic crisis in Latvia in 2009-2010 left a highly negative impact on consumer confidence and also birth rates. Many couples postponed baby planning until later times and birth rates in Latvia declined dramatically. Compared to its peak in ...

Dec 2013 | US$900 | Add to cart | View details

Company Profile

Mead Johnson Nutrition Co in Packaged Food

Mead Johnson remains the leader in milk formula in China. However, this market is undergoing changes which may intensify competition going forward. Meanwhile, public perception of infant milk formula remains poor in low birth rate mature markets. ...

Dec 2013 | US$525 | Add to cart | View details

Country Report

Baby Food in Japan

Baby food is expected to continue to decline in 2013, by 4% in current value terms. One of the major reasons for the continued contraction was the declining birth rate. The birth rate in Japan declined from 8.5 per 1,000 population in 2007 to 8.0 in ...

Dec 2013 | US$900 | Add to cart | View details

Company Profile

Meiji Holdings Co Ltd in Packaged Food

Meiji is a leading Japanese producer of packaged food. It remains heavily reliant on its domestic market for value sales. The recently announced exit from milk formula in China, however, reflects the challenges faced by foreign players attempting to ...

Dec 2013 | US$525 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$2,600 | Add to cart | View details

Country Report

Baby Food in Uzbekistan

The two main reasons for the high annual population growth of 400,000 are related to traditional early marriages and having a child in the year after the wedding which is a strong custom.

Dec 2013 | US$900 | Add to cart | View details
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