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Baby food market research

Euromonitor has the world’s most comprehensive research on the baby food category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the baby food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our baby food market research answer questions such as:

  • What is the market size of baby food?
  • What are the major brands in baby food?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

results

 

Country Report

Baby Food in Hong Kong, China

Mainland tourists continued to be the driver of baby food in 2014. In 2013 there were almost 41 million Chinese tourists, up by 19% over 2012, according to Tourism Commission of Hong Kong. Following various food safety issues in China over the latter...

Mar 2015 | US$900 | Add to cart | View details

Company Profile

Mead Johnson Nutrition Co in Packaged Food

Mead Johnson has strong growth prospects in China, despite growing competition from local players. Its geographic presence in other emerging markets remains modest, especially compared to Nestlé. In developed markets, notably the US, the company may ...

Mar 2015 | US$525 | Add to cart | View details

Country Report

Baby Food in Taiwan

The impact of 2012’s dragon year birth rate continued to drive demand in baby food. However, 2013’s current value growth was slower than 2012 due to the slower birth rate.

Mar 2015 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories. Nestlé should strengthen its ...

Mar 2015 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2015 | US$525 | Add to cart | View details

Country Report

Baby Food in Ukraine

Despite the hard impact of current economic crisis in Ukraine, the declining number of babies and a stagnating birth rate, coupled with the weak spending powers of most consumers and the relatively high unit prices of packaged baby food, the category...

Mar 2015 | US$900 | Add to cart | View details

Company Profile

Lactalis , Group in Packaged Food

Lactalis is one of the most acquisitive dairy producers over 2009-2014. It moved from fourth to third position in global dairy following the acquisition of Parmalat in 2011. The company has continued on its growth path through inorganic means in 2014...

Feb 2015 | US$525 | Add to cart | View details

Country Report

Baby Food in Italy

Baby food decreased by 4% in current value over the course of 2014, falling to €778 million, a trend which was mainly the consequence of the general economic downturn in Italy and the decline registered in the incomes of a significant proportion of ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Baby Food in Iran

At the end of the review period, baby food in Iran remained under the strong influence of various factors, resulting in something of paradox emerging. According to official statistics, Iran’s birth rate is slowing down and remained at around 1.8% at ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Baby Food in Japan

Baby food will record a 2% decline in current value terms in 2014, falling to ¥97.7 billion, which will directly reflected the decline in the number of newborn babies. The number of newborn babies has consistently declined over the last 20 years from...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Baby Food in the Czech Republic

The trend of “juniorisation” – when parents tend to feed their children with baby food to an age far beyond the usual 12 months – continues to develop during 2014. This trend is reflected by the fact that the most vivid new product innovations are ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Baby Food in Turkey

In 2014, baby food registered positive value growth, stimulated mainly by rising urbanisation in the country and a higher number of working mothers. Thanks to strong advertising support and the improved availability of baby food in the country, ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Baby Food in Brazil

Despite the economic slowdown in 2014 due to the rise in inflation and political instability, baby food continued to register good growth, with current value sales in the area rising by 9% to reach R$3.2 billion. The reason behind this good ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Baby Food in Uzbekistan

Baby food sales benefited from the growing participation of women in the workforce review period. With career competition increasing, many mothers opted to return to work swiftly after having children in order to maintain their career paths. This is ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Baby Food in Portugal

The economic downturn in Portugal is still affecting the development of baby food. With lower disposable incomes, unemployment reaching over 15% of the working population in the first trimester of 2014 and losing jobs being the main worrying factor ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Slovakia

Baby food has performed well in Slovakia in 2014, set to grow by 3% in current value terms, while volume sales have grown at a marginally slower pace, held back mostly by the lower birth rates. Sales through health and beauty specialist retailers, ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Russia

The Russian demographic situation of rising birth rates has continued to favour the positive development of baby food. Birth rates have been stimulated by governmental financial help which allows parents to spend more on their children. Under these ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Azerbaijan

In 2014, the main trend is expected to be the health orientation of products, with increasing sales of baby food fortified with vitamins and minerals, with no sugar, gluten or salt, based only on natural ingredients. Another trend is set to be the ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Hungary

Although the number of new borns declined further in 2014 and in spite of rising unit prices, value sales of baby food could realise stable growth, mainly because of the growing need for convenience that baby food provides and thanks to manufacturers...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Pakistan

The impact of the increasing number of products and marketing investments made by baby food companies was an overall positive influence on the growth of baby food in Pakistan. More and more companies are marketing their products with added nutrients ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Bulgaria

Baby food is set to grow at a moderate rate of 1% in current value terms in 2014. On the one hand, mothers continued buying the best and not necessarily value-priced products for their babies. The Bulgarian mentality is that families would rather ...

Dec 2014 | US$900 | Add to cart | View details

Global Briefing

Food Packaging Prospects in Europe: The Search for Added Value

Over 2014, Europe is set to see a positive but low 1% increase in retail volumes of food packaging. Manufacturers operating in Europe increasingly need to provide packaging solutions that deliver a greater value offering. While flexible plastic will ...

Dec 2014 | US$1,200 | Add to cart | View details

Country Report

Baby Food in Austria

Overall baby food is expected to witness healthy current value growth in 2014. Increasing food safety concerns accelerated parents’ demand for high-quality products. Instinctively, parents started to pay more attention to aspects related to product ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Uruguay

After a rather unexpected spike in milk formula volume sales in 2013, the combined effect of the country’s breast-feeding campaign, price increases and, in some measure, the continuous decline in birth rates is expected to produce once again minimal ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Bolivia

The increasing participation of women in the workforce will continue to favour baby food in 2014. More Bolivian women from mid- and high-income households have fulltime jobs and rely on baby food products on a day-to-day basis. This situation had a ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Peru

The increase of women entering the labour force promoted the development of baby food over the review period. During the latest years many women in the country decided to enter the labour force as a way to become financially independent and to add an...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Algeria

Despite the fact that the proportion of women within the workforce in Algeria remained one of the lowest in the world, the number of females entering the workforce in the country grew steadily over the review period, and was beginning to result in ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Nigeria

The advocacy of exclusive breastfeeding remains strong in Nigeria. However, an increase in the number of women venturing into formal employment makes this option tough. Therefore, mothers are increasingly supplementing breastfeeding with baby milk ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Chile

Increasing awareness regarding food allergies, intolerances and nutritional issues among Chilean parents drove growth for baby food in Chile over the review period. Several years of stable growth are the result of a wide array of factors, such as ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Mexico

In 2012, Nestlé SA acquired Pfizer's baby food division at a global level. In Mexico, Pfizer had the SMA brand of baby milk formula, nevertheless, the Federal Competition Commission in Mexico did not allow Nestlé to manage the brand in the country to...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Germany

Baby food is expected to show a robust performance in 2014, compared to the general decline seen in the review period as a whole. Current value sales will grow by 1% over the previous year, which translates into only a minimal decline in constant ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Bosnia-Herzegovina

2014’s performance of baby food in Bosnia-Herzegovina was far more affected by economic trends rather than demographic or cultural trends. Consumers, feeling the pressure from continued weakness in the economy, looked for opportunities to reduce or ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Croatia

Trends in baby food included health issues like the origins of ingredients and lactose intolerance. Consumers become increasingly aware of the importance of baby food for the health of their offspring. Organic and natural ingredients are favoured, as...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in France

Even though France has one of the highest fertility rates in the European Union, the average birth rate continued to decline in 2014. High unemployment and the low consumer confidence index, linked to the morose economic climate, were the main ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the US

With a gradual improvement in the US economy, birth rates are going up. After declining from 2007 to 2012, the number of births in the US was up slightly in 2013, according to provisional data published in May 2014 by the CDC (Centers for Disease ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Saudi Arabia

The strong value growth in baby milk formula, although driven by high birth rates, and more working women, was largely caused by a sharp increase in unit prices. Over the past few years, milk formula has been seeing consistent retail price growth. ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Estonia

Value sales of baby food in Estonia are on the increase as the money saving habits which were adopted by many Estonians during the economic recession have gradually been relinquished. As a result, more attention is now being paid to the quality of ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in the United Arab Emirates

While milk formula remained the major product within baby food in the United Arab Emirates in 2014, prepared baby food gained popularity and witnessed increasing demand for organic products. The fees for educational institutions remained high and the...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Indonesia

After witnessing a series of new product launches across baby food in 2013, including Morinaga Soya, SGM LLM+, SGM Soya 4, Danstart 1 and Danstart 2, baby food has seen limited innovation in 2014. The category has nevertheless grown thanks to the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Greece

With the birth rate declining further, baby food is set to post yet another year of negative current value growth in 2014. As a result of the economic downturn and a huge rise in unemployment, insecurity is widespread in the country, forcing Greeks ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Belgium

Overall, during 2013 and the first half of 2014, parents in Belgium seemed to be more willing to buy ‘must have’ products for their babies, especially milk formula, while they proved more reluctant to spend money on non-essential products. In this ...

Nov 2014 | US$900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Baby Food in Kenya

Sales of prepared baby food remain negligible in Kenya due to the unaffordable nature of these products, especially for low-income and middle-income consumers. These consumers tend to prefer to cook and mash vegetables to make their own baby food, ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Costa Rica

In spite of the significant growth potential, baby food showed a lack of innovation during 2014, with manufacturers applying minor packaging changes while maintaining their product portfolios almost untouched, with basically no product development. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Argentina

The main concerns of consumers in Argentina when it comes to baby food are quality and safety, with 2013/2014 witnessing a move towards value-added products.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in China

On 9 November 2013, the Chinese Government allowed couples to have two children if one of them is an only child, according to a key decision issued by the National Health and Family Planning Commission of the People’s Republic of China. This means ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Morocco

Baby food in Morocco is expected to increase in current value by 4% to MAD907 million in 2014, while volume sales are set to rise by 5%. Growing consumption of baby food in Morocco can be attributed mainly to socioeconomic and demographic factors ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Israel

In the past, the only brands that were offered were Similac and Materna for new borns in hospitals. This created a great problem for competitors because once a mother discovered that their new baby reacted well to one of these brands, they continued ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Norway

The booming popularity of organic baby food remained the most apparent trend in 2014. According to the Norwegian Agricultural Authority, baby food was the packaged food category which displayed the most significant percentage sales growth in organic ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details
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