Global Market Research and Analysis for Industries, Countries, and Consumers

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Euromonitor International is the world leader in strategy research for consumer markets. Global coverage and leading edge innovation make our products essential for companies worldwide.

From socio-economic context to intimate detail on the smallest products or markets, we offer unmatched detail and unbiased content for every region, country, category and channel.

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Our premier database solution, Passport, monitors key industry trends and provides strategic analysis, market size and market shares in more than 80 countries worldwide.

What we research

Euromonitor International market research focuses on industry, country, company and consumer lifestyle research. We analyse companies and markets in more than 200 categories across 80 countries. Our research on lifestyle, demographic and socio-economic country data spans 206 countries.

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Latest Analyst Insight

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Global Resilience Amidst Recession

Although the general picture of global tobacco remains one of increasing legislation, rising prices and recessionary pressures on consumer spending, with leading developed markets such as US and Japan continuing to lose volumes, the future is expected to be marked by rising smoking populations in developing countries (led by China). This will enable the global cigarette market to grow slightly over the next 5 years, with Asia-Pacific countries such as Indonesia and Philippines leading the way.

May 2012| Explore

Videocast

Encouraging Consumer Spending in China

The average Chinese household is saving 40 percent of their income in 2011. This is mainly due to a lack of a social security system that forces the Chinese citizen to save for healthcare, education and pensions. An Hodgson, income and expenditure manager at Euromonitor, says that consumer goods companies wanting to reach reluctant Chinese consumers will have to focus on the four characteristics of Chinese consumers.

May 2012| Watch

Podcast

Mergers and Acquisitions in Beauty and Personal Care

Mergers and Acquisitions were the story for many beauty and personal care companies in 2011. With Unilever acquiring Alberto Culver, Kalina, and Sara Lee’s personal care division along with Colgate’s acquisition of Sanex, it is clear that companies are engaging in M&A activity to regain confidence in the global economy. Oru Mohiuddin, company analyst for beauty and personal care at Euromonitor, states that mergers and acquisitions can help a company expand its portfolio.

May 2012| Listen