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Market research on the tissue and hygiene industry

Euromonitor has the world’s most comprehensive research on the tissue and hygiene industry. We monitor and analyse industry trends in tissue and hygiene globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in tissue and hygiene include:

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Country Report

Tissue and Hygiene in Thailand

Innovation and new technology within health and hygiene have become critical issues, which resulted in Thai consumers being wiser when purchasing products, especially regarding tissue paper and other related hygiene items such as wipes. Therefore, ...

Nov 2014 | US$2,400 | Add to cart | View details

Country Report

Sanitary Protection in Thailand

The category of sanitary protection recorded growth due to a higher number of consumers. The purchasing decision regarding sanitary protection products depends on many different factors, such as brand, innovation, quality and price. From these ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Thailand

Value sales of cotton wool/buds/pads reached Bt514 million in 2013. Cotton wool/buds/pads are targeted at women from almost all income levels, as they are necessary for their daily lives, especially for those who wear make-up. Other members of the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Retail Tissue in Thailand

Retail tissue recorded strong growth in 2013. The important factor that drove sales growth of retail tissue was that these products are critical for personal use and home care. They are essential to the daily activities of everyone. In addition, ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Wipes in Thailand

With concerns over the disease and public hygiene, consumers continued to increasingly use wipes for their daily needs. General purposes wipes saw a better performance due to greater penetration of key brands such as Kleenex, which successfully ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Thailand

Away-from-home tissue and hygiene products recorded growth in volume and current value terms in 2013. AFH toilet paper continued to be the largest category, as toilet paper was within retail tissue. These are used for many purposes and the main users...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Thailand

Incontinence recorded growth in 2013. This product type showed its potential for strong growth as the number of elderly people increased each year. Incontinence recorded current value growth of 13% in 2013, but this was lower than in previous years ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Thailand

Nappies/diapers/pants still had potential for some growth; however, the likelihood of new players was lower as competition within the category became more consolidated. New players needed to face the challenges of higher setup costs and an unstable ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Uzbekistan

Consumption of cotton wool/buds/pads by mothers for babies and children became very popular. This trend encouraged mothers and their parents to purchase and include the products in gift packs to be delivered during birth celebrations. After the first...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Incontinence in Uzbekistan

Despite its strong potential, sales of incontinence products remained underdeveloped in 2013. However, thanks to strong recommendation and effort by medical personnel, mainly doctors, sales significantly improved. Their advice and reference to using ...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Uzbekistan

With improvement of living standards, level of deposit income and appearance of more affordable products, sales of nappies/diapers/pants grew significantly in 2013. Affordable prices and discount campaigns also reflected the growing competition. Due ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Tissue and Hygiene in Uzbekistan

Tissue and hygiene in Uzbekistan continued to develop in 2013 thanks to both manufacturers and consumers. While Uzbek consumers were not familiar with most of the products during the review period, domestic entrepreneurs and foreign investors built a...

Nov 2014 | US$2,400 | Pages: 51 | Add to cart | View details

Country Report

Retail Tissue in Uzbekistan

Retail tissue comprises sales of toilet paper, tissues and paper tableware, albeit each of them at different scale. Overall consumption of products grew over the review period as well as in 2013 thanks to consumers’ changing lifestyles. Thanks to ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Sanitary Protection in Uzbekistan

While sanitary protection products were of primary necessity to female consumers, its consumption was not yet at its fullest capacity in 2013. Consumers were centred in urban areas, consisting of mainly European or Uzbek origin and in all cases ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Wipes in Uzbekistan

Wipes was represented by personal wipes only and continued to develop thanks to hygiene concerns that became trendy in Uzbekistan. While new products such as antiseptics strengthened this trend, wipes was the first hygiene solution which also greatly...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Uzbekistan

Represented by AFH napkins and AFH toilet paper, AFH tissue and hygiene remained underdeveloped in Uzbekistan. The main reason was low popularity of the concept of away-from-home products among manufacturers, retailers and consumers. Home-oriented ...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Hong Kong, China

Incontinence was the most important AFH area in 2013. Hospitals and health institutions are the sole buyers of AFH incontinence products in Hong Kong. The strong performance of such products can be attributed to the fact that the population is ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Hong Kong, China

Cotton wool/buds/pads grew faster in both volume and value terms in 2013 than during the review period. Cotton buds remained the most popular product type as it can be used for various purposes, from cleaning wounds to the application and removal of ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Hong Kong, China

Incontinence recorded a review period current value CAGR of 5% due to the increase in the proportion of older people aged 65 and above in the population and marketing campaigns. The proportion of older persons aged 65 and above increased from 12.7% ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Hong Kong, China

The ‘Year of the Dragon’ baby boom continued in 2013 due to the fact that children born in Dragon years are traditionally perceived as having good fortune and are honoured and respected. According to the Hong Kong Census and Statistics Department, ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in Hong Kong, China

Retail tissue and hygiene posted stronger growth in 2013 than in 2012 in current value terms. Growth was driven by strong demand for nappies/diapers/pants due to the high number of births in 2012 - the Year of the Dragon in the Chinese calendar. An ...

Oct 2014 | US$2,400 | Pages: 57 | Add to cart | View details

Country Report

Retail Tissue in Hong Kong, China

SCA tightened its grip within retail tissue in 2013 following the launch of a toilet paper brand and the acquisition of Vinda. The takeover also gave a clear statement of intent that the company believes that China offers good growth potential.

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Hong Kong, China

Stayfree from Johnson & Johnson was withdrawn from the Hong Kong market at the end of 2012 and beginning of 2013. This move confirmed Johnson & Johnson’s shift in focus to pantyliners. Carefree, now the company’s flagship brand, has been withdrawn ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Hong Kong, China

Wipes benefited from the Dragon Year Baby Boom in Hong Kong because in Chinese culture those born during the Year of the Dragon are said to be deliverers of good fortune and a master of authority and are thus traditionally honoured and respected. ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Incontinence in Pakistan

Incontinence in Pakistan is negligible in terms of value and volume sales. Low awareness of such products coupled with low availability of the same is the reason for this.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Wipes in Pakistan

Increasing urbanisation and more people travelling abroad were the major drivers prompting consumers to buy wipes in 2013.

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Global Briefing

Fragrances in Home Care: On the Scent of Greater Diversity

Fragrance is a vital ingredient in home care products in order to mask the scents of active chemical ingredients, but in some categories it is also being used for product positioning and marketing. This report assesses global fragrance trends in home...

Oct 2014 | US$1,200 | Pages: 50 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the Philippines

Nappies/diapers/pants grew by 5% in 2013, reaching total value sales of Ps15.1 billion. This can be attributed to the high birth rate in the Philippines, which was recorded at 25 births per 1,000 people in 2013. However, compared with previous years,...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tissue and Hygiene in the Philippines

Rising disposable incomes and the steady increase of the Philippine population are both positively contributing to the growth of tissue and hygiene in the country. Rising disposable incomes among the working class is triggering existing market ...

Sep 2014 | US$2,400 | Pages: 67 | Add to cart | View details

Country Report

Retail Tissue in the Philippines

Price and quality remain the key drivers of brand choice in the Philippine market. Despite higher purchasing power, consumers now tend to look for value-for-money brands in the market. For retail tissue, as long as brands include hygiene/basic ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Sanitary Protection in the Philippines

In terms of value size, sanitary protection reached a modest Ps8.1 billion in total sales in 2013. The bulk of this, 79% to be specific, is attributable to sales of standard towels, equally divided between the with-wings and without-wings variants. ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in the Philippines

The wipes category grew by 6% in 2013, reaching value sales of Ps101 million. Growth in 2013 was faster than the review period average, primarily due to rising disposable income in the Philippines.

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH tissue and hygiene products’ current value sales increased by 3% in 2013 to reach Ps4.0 billion in sales. There has been a steady increase in demand from the horeca channel as well as from hospitals and other healthcare institutions. The changing...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the Philippines

Filipinos continue to use cotton wool/buds/pads as part of their daily hygiene routine. Cotton wool/buds/pads recorded value sales of Ps1.8 billion in 2013 with a 6% growth rate. This growth rate was not significantly different from 2012’s as the ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in the Philippines

Current value sales of incontinence grew by 7% in 2013, reaching Ps846 million. As the working class’s disposable incomes have increased, consumers are now more open to spending on incontinence products. In addition, the category has benefited from ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in Portugal

In recent years incontinence products sold through grocery retailers have opened up a new profitable channel for manufacturers. Nowadays, there is much greater awareness of incontinence problems and solutions among older people, thus boosting demand ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Portugal

In the context of the severe economic climate, most young couples are postponing starting a family, while parents with one child are reluctant to have another. Although families in Portugal traditionally have more than one child, economic factors and...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Tissue and Hygiene in Portugal

Growing price-sensitivity led to an overall current value decline for tissue and hygiene in Portugal in 2013. Over the review period consumers struggled with the economic downturn, rising unemployment, the impact of government austerity measures and ...

Sep 2014 | US$2,400 | Pages: 58 | Add to cart | View details

Country Report

Retail Tissue in Portugal

With disposable incomes increasingly squeezed by the economic crisis and rising unemployment, consumer behaviour has changed considerably. This has affected the consumption patterns of tissue products as consumers started to buy only what is ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Portugal

Portuguese consumers continued to be beset with financial and economic concerns at the end of the review period, with the country struggling to recover from the recession. Many consumers thus cut costs wherever possible. This resulted in consumers ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Portugal

All categories in wipes, with the exception of intimate wipes, posted a volume sales decline in 2013. Consumers are increasingly examining their purchasing patterns and seeking to reduce expenditure wherever possible as a result of ongoing financial ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Portugal

MSP value sales of AFH products, which includes AFH hygiene and AFH tissue, increased by 2% in 2013. The overall category was largely driven by AFH incontinence products as almost all AFH tissue categories posted a decline.

Sep 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Portugal

Although cotton wool/buds/pads are considered basic products for all households, the recession has taken its toll on sales. The impact of the recession hit value sales the hardest due to consumer migration to private label and economy brands, while ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Company Profile

Amway Corp in Tissue and Hygiene

The world’s second largest direct seller, Amway Corp, has built its retail tissue and hygiene operations on its strength in home care and beauty and personal care. This profile looks at the challenges faced by Amway in developing an area of its ...

Sep 2014 | US$525 | Pages: 26 | Add to cart | View details

Company Profile

Georgia-Pacific Corp in Tissue and Hygiene

The world’s fifth largest retail tissue and hygiene manufacturer, Georgia-Pacific, has narrowed its geographic scope to sharpen its focus on the US. This profile analyses the opportunities available in the mature US market and the main issues ...

Sep 2014 | US$525 | Pages: 29 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Tissue and Hygiene

The world’s fifth largest retail hygiene manufacturer, Johnson & Johnson divested its North American sanitary protection operations in 2013. This profile considers the role that Johnson & Johnson’s retail hygiene interests have in light of the ...

Sep 2014 | US$525 | Pages: 35 | Add to cart | View details

Country Report

Incontinence in Singapore

According to Euromonitor International’s socioeconomic data, the population aged 65+ in Singapore is growing, and increased by 6% in 2013. Singapore is gradually shifting to a more-elderly society with those aged 65+ accounting for 7% of the total ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Singapore

Value sales of nappies/diapers/pants increased by 2% in current terms in 2013 to reach S$60 million, which was slightly-lower growth than the review period average. The Year of the Dragon occurred in 2012, when the number of newborn babies increased ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tissue and Hygiene in Singapore

Singapore continued to see sound economic growth with GDP rising by 2% in 2013. As a result of such healthy growth, tissue and hygiene products also recorded stable current value growth of 3%. Due to hectic lifestyles, Singaporean consumers are ...

Sep 2014 | US$2,400 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in Singapore

Value sales of retail tissue grew by 3% in current terms in 2013 to reach S$69 million. This growth was a similar rate to the review period average. The stable growth of retail tissue may be a result of the constant population growth of Singapore. ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details
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