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Market research for the tissue and hygiene industry

Euromonitor has the world’s most comprehensive research on the tissue and hygiene industry. We monitor and analyse industry trends in tissue and hygiene globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in tissue and hygiene include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Tissue and Hygiene in Portugal

Tissue and hygiene in Portugal was subject to only moderate value growth during 2010. Sales were essentially driven by the positive performance of incontinence products and personal wipes while other product categories generally registered poor performances. Tissue and hygiene includes several categories in which penetration per household is already high, which limits potential volume growth. The weak economic situation in Portugal and the economic austerity measures which have been implemented

Aug 2011 | $2,400| Add to cart | View details ›

Country Report

Tissue and Hygiene in Brazil

Brazil’s tissue and hygiene market showed a positive performance in 2010, with retail current value sales growing strongly and most product categories recording healthy growth in retail volume sales. The development of the market as a whole was underpinned by economic improvements and demographic trends. Together with new launches, marketing activities and improvements in distribution, these factors also ensured that retail hygiene products showed faster growth in current value sales than

Jul 2011 | $2,400| Add to cart | View details ›

Country Report

Tissue and Hygiene in Australia

Despite the impact of the economic slowdown, the trend of Australians demanding comfort in their tissue and hygiene products has continued unabated. This has led to premium brands such as Kleenex, Quilton and Sorbent continuing, and even enhancing, their domination, whilst in sanitary protection, Australian women are making the switch from uncomfortable tampons to comfortable ultra-thin towels.

Jun 2011 | $2,400| Add to cart | View details ›