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  3. Tissue and Hygiene

Tissue and Hygiene

Euromonitor International publishes the world's most comprehensive market research on the tissue and hygiene industry, from total market size, share data, industry trends and specific sub-category level information.

As well as in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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        Company Profile

        Unicharm Corp in Tissue and Hygiene

        Jul 2016

        One of the leading global hygiene product manufacturers, and Japan’s number one, Unicharm continues to face challenges in its home market, Japan, as it is a mature market and has a rapidly ageing population. This report analyses the company’s ...

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        Strategy Briefing

        Sanitary Protection: Evolving Category in the Changing World of Womanhood

        Jun 2016

        The second largest disposable hygiene category globally, after nappies/diapers/pants, sanitary protection faces a number of challenges in developed markets and significant opportunities in developing markets. This report looks at the category ...

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        Strategy Briefing

        Facial Tissue: Category Versatility and Opportunities in the Developing Markets

        Jun 2016

        Value sales growth for facial tissues in mature markets throughout Western Europe and North America has hit a ceiling. Manufacturers of facial tissue are now looking to the fast-moving Asia Pacific, Middle East and Africa, and Latin American regions ...

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        Country Report

        Tissue and Hygiene in the US

        Jun 2016

        Tissue and hygiene continued its steady growth throughout 2015. Tissue and hygiene in the US is fairly saturated as most of the products are viewed as essential, so growth is mainly attributed to population growth. Growth in incontinence continues to...

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        Country Report

        Tissue and Hygiene in Australia

        Jun 2016

        Growth in tissue and hygiene retail current value sales in 2015 was up slightly on the review period CAGR. Tissue and hygiene in Australia is a mature market that is highly commoditised, with many product types considered to be basic household ...

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        Strategy Briefing

        Corporate Strategies for Success – Industry Focus or Diversification?

        May 2016

        Traditionally, conglomerates have spread their presence across different markets to dilute risk, but now leading manufacturers are increasingly streamlining their portfolios to release resources for their core operations, but this limits the growth ...

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        Country Report

        Tissue and Hygiene in Kenya

        May 2016

        The growth potential of Kenya’s tissue and hygiene market remains largely untapped due to low consumer usage. However, rising disposable incomes, positive economic growth forecasts, the rising importation of affordable products and expansion of ...

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        Country Report

        Tissue and Hygiene in Saudi Arabia

        May 2016

        Tissue and hygiene in Saudi Arabia continues to perform well, showing healthy growth rates among all categories. Growing hygiene concerns, high birth rates in the country and retailing industry growth, were the main drivers of sales growth in 2015. ...

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        Country Report

        Tissue and Hygiene in Belgium

        May 2016

        In 2015, tissue and hygiene witnessed a continuation of the trend observed over the review period: slight value growth accompanied by relatively flat volume sales. The slight decline in volume sales in 2015 was due to saturation in tissue and to ...

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        Country Report

        Tissue and Hygiene in Portugal

        May 2016

        After the escalation of the economic crisis with a decline in GDP and an increase in the unemployment rate and in the number of bankruptcies, Portugal is now showing signs of a recovery. Consumers are regaining their purchasing power and with ...

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        Strategy Briefing

        Brexit and the Implications for the Consumer Goods Industry

        May 2016

        As the UK heads towards its EU membership referendum, there remains much uncertainty over both the outcome and the implications of a vote to leave. In fact uncertainty is the key challenge in regard to Brexit, and this uncertainty will contribute to ...

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        Country Report

        Tissue and Hygiene in Estonia

        May 2016

        Being essential everyday items products in the tissue and hygiene market saw relatively rapid recovery from the impact of the recent economic crisis in 2015. Improved living standards and spending power supported growth in purchases for home use, as ...

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        Country Report

        Tissue and Hygiene in the United Arab Emirates

        May 2016

        2015 witnessed an increase in the number of expatriates moving to the United Arab Emirates from Western countries and neighbouring Arab countries. This was the result of political and economic instability in those countries, in contrast with the ...

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        Country Report

        Tissue and Hygiene in Morocco

        May 2016

        Tissue and hygiene recorded positive sales growth in 2015. Several reasons were behind this, including many new product launches and the entry of several new brands, in addition to the increasing social trend for using nappies/diapers, which has ...

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        Country Report

        Tissue and Hygiene in New Zealand

        Apr 2016

        A declining birth rate was the key contributor to a muted performance by retail hygiene in 2015, as it continued to trail retail tissue, which recorded current value growth. A trend towards premiumisation was evident as value growth of luxury tissue ...

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        Country Report

        Tissue and Hygiene in Uruguay

        Apr 2016

        For a second consecutive year, retail value sales of tissue and hygiene posted a single-digit growth rate with a significant drop from the CAGR of the review period. The poor performance of retail tissue in 2015, recording stagnant growth, is ...

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        Country Report

        Tissue and Hygiene in the United Kingdom

        Apr 2016

        In 2015 retail tissue and hygiene in the UK saw continued value growth, supported by favourable economic conditions which boosted consumer confidence. Consequently, in 2015 consumers became somewhat less sensitive to the cost of adding new products ...

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        Country Report

        Tissue and Hygiene in South Korea

        Apr 2016

        Overall retail tissue and hygiene recorded current value growth in 2015, despite the maturity of the industry and a stagnant population. Retail hygiene was supported by the developing category of incontinence, as well as the expansion of premium ...

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        Country Report

        Tissue and Hygiene in Hong Kong, China

        Apr 2016

        Tissue and hygiene retail current value sales in Hong Kong continued to grow in 2015, albeit at a slightly slower pace than in 2014. Population ageing and the maturity of various categories meant that domestic demand was somewhat sluggish, while ...

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