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Market research on the tissue and hygiene industry

Euromonitor has the world’s most comprehensive research on the tissue and hygiene industry. We monitor and analyse industry trends in tissue and hygiene globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in tissue and hygiene include:

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Country Report

Away-From-Home Tissue and Hygiene in Hong Kong, China

Incontinence was the most important AFH area in 2013. Hospitals and health institutions are the sole buyers of AFH incontinence products in Hong Kong. The strong performance of such products can be attributed to the fact that the population is ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Hong Kong, China

Cotton wool/buds/pads grew faster in both volume and value terms in 2013 than during the review period. Cotton buds remained the most popular product type as it can be used for various purposes, from cleaning wounds to the application and removal of ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Hong Kong, China

Incontinence recorded a review period current value CAGR of 5% due to the increase in the proportion of older people aged 65 and above in the population and marketing campaigns. The proportion of older persons aged 65 and above increased from 12.7% ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Hong Kong, China

The ‘Year of the Dragon’ baby boom continued in 2013 due to the fact that children born in Dragon years are traditionally perceived as having good fortune and are honoured and respected. According to the Hong Kong Census and Statistics Department, ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Hong Kong, China

Retail tissue and hygiene posted stronger growth in 2013 than in 2012 in current value terms. Growth was driven by strong demand for nappies/diapers/pants due to the high number of births in 2012 - the Year of the Dragon in the Chinese calendar. An ...

Oct 2014 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Hong Kong, China

SCA tightened its grip within retail tissue in 2013 following the launch of a toilet paper brand and the acquisition of Vinda. The takeover also gave a clear statement of intent that the company believes that China offers good growth potential.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Hong Kong, China

Stayfree from Johnson & Johnson was withdrawn from the Hong Kong market at the end of 2012 and beginning of 2013. This move confirmed Johnson & Johnson’s shift in focus to pantyliners. Carefree, now the company’s flagship brand, has been withdrawn ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Wipes in Hong Kong, China

Wipes benefited from the Dragon Year Baby Boom in Hong Kong because in Chinese culture those born during the Year of the Dragon are said to be deliverers of good fortune and a master of authority and are thus traditionally honoured and respected. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Pakistan

Incontinence in Pakistan is negligible in terms of value and volume sales. Low awareness of such products coupled with low availability of the same is the reason for this.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Wipes in Pakistan

Increasing urbanisation and more people travelling abroad were the major drivers prompting consumers to buy wipes in 2013.

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Fragrances in Home Care: On the Scent of Greater Diversity

Fragrance is a vital ingredient in home care products in order to mask the scents of active chemical ingredients, but in some categories it is also being used for product positioning and marketing. This report assesses global fragrance trends in home...

Oct 2014 | US$1,200 | Pages: 50 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the Philippines

Nappies/diapers/pants grew by 5% in 2013, reaching total value sales of Ps15.1 billion. This can be attributed to the high birth rate in the Philippines, which was recorded at 25 births per 1,000 people in 2013. However, compared with previous years,...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tissue and Hygiene in the Philippines

Rising disposable incomes and the steady increase of the Philippine population are both positively contributing to the growth of tissue and hygiene in the country. Rising disposable incomes among the working class is triggering existing market ...

Sep 2014 | US$2,400 | Pages: 67 | Add to cart | View details

Country Report

Retail Tissue in the Philippines

Price and quality remain the key drivers of brand choice in the Philippine market. Despite higher purchasing power, consumers now tend to look for value-for-money brands in the market. For retail tissue, as long as brands include hygiene/basic ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Sanitary Protection in the Philippines

In terms of value size, sanitary protection reached a modest Ps8.1 billion in total sales in 2013. The bulk of this, 79% to be specific, is attributable to sales of standard towels, equally divided between the with-wings and without-wings variants. ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in the Philippines

The wipes category grew by 6% in 2013, reaching value sales of Ps101 million. Growth in 2013 was faster than the review period average, primarily due to rising disposable income in the Philippines.

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH tissue and hygiene products’ current value sales increased by 3% in 2013 to reach Ps4.0 billion in sales. There has been a steady increase in demand from the horeca channel as well as from hospitals and other healthcare institutions. The changing...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the Philippines

Filipinos continue to use cotton wool/buds/pads as part of their daily hygiene routine. Cotton wool/buds/pads recorded value sales of Ps1.8 billion in 2013 with a 6% growth rate. This growth rate was not significantly different from 2012’s as the ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in the Philippines

Current value sales of incontinence grew by 7% in 2013, reaching Ps846 million. As the working class’s disposable incomes have increased, consumers are now more open to spending on incontinence products. In addition, the category has benefited from ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in Portugal

In recent years incontinence products sold through grocery retailers have opened up a new profitable channel for manufacturers. Nowadays, there is much greater awareness of incontinence problems and solutions among older people, thus boosting demand ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Portugal

In the context of the severe economic climate, most young couples are postponing starting a family, while parents with one child are reluctant to have another. Although families in Portugal traditionally have more than one child, economic factors and...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Tissue and Hygiene in Portugal

Growing price-sensitivity led to an overall current value decline for tissue and hygiene in Portugal in 2013. Over the review period consumers struggled with the economic downturn, rising unemployment, the impact of government austerity measures and ...

Sep 2014 | US$2,400 | Pages: 58 | Add to cart | View details

Country Report

Retail Tissue in Portugal

With disposable incomes increasingly squeezed by the economic crisis and rising unemployment, consumer behaviour has changed considerably. This has affected the consumption patterns of tissue products as consumers started to buy only what is ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Portugal

Portuguese consumers continued to be beset with financial and economic concerns at the end of the review period, with the country struggling to recover from the recession. Many consumers thus cut costs wherever possible. This resulted in consumers ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Portugal

All categories in wipes, with the exception of intimate wipes, posted a volume sales decline in 2013. Consumers are increasingly examining their purchasing patterns and seeking to reduce expenditure wherever possible as a result of ongoing financial ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Portugal

MSP value sales of AFH products, which includes AFH hygiene and AFH tissue, increased by 2% in 2013. The overall category was largely driven by AFH incontinence products as almost all AFH tissue categories posted a decline.

Sep 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Portugal

Although cotton wool/buds/pads are considered basic products for all households, the recession has taken its toll on sales. The impact of the recession hit value sales the hardest due to consumer migration to private label and economy brands, while ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Company Profile

Amway Corp in Tissue and Hygiene

The world’s second largest direct seller, Amway Corp, has built its retail tissue and hygiene operations on its strength in home care and beauty and personal care. This profile looks at the challenges faced by Amway in developing an area of its ...

Sep 2014 | US$525 | Pages: 26 | Add to cart | View details

Company Profile

Georgia-Pacific Corp in Tissue and Hygiene

The world’s fifth largest retail tissue and hygiene manufacturer, Georgia-Pacific, has narrowed its geographic scope to sharpen its focus on the US. This profile analyses the opportunities available in the mature US market and the main issues ...

Sep 2014 | US$525 | Pages: 29 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Tissue and Hygiene

The world’s fifth largest retail hygiene manufacturer, Johnson & Johnson divested its North American sanitary protection operations in 2013. This profile considers the role that Johnson & Johnson’s retail hygiene interests have in light of the ...

Sep 2014 | US$525 | Pages: 35 | Add to cart | View details

Country Report

Incontinence in Singapore

According to Euromonitor International’s socioeconomic data, the population aged 65+ in Singapore is growing, and increased by 6% in 2013. Singapore is gradually shifting to a more-elderly society with those aged 65+ accounting for 7% of the total ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Singapore

Value sales of nappies/diapers/pants increased by 2% in current terms in 2013 to reach S$60 million, which was slightly-lower growth than the review period average. The Year of the Dragon occurred in 2012, when the number of newborn babies increased ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tissue and Hygiene in Singapore

Singapore continued to see sound economic growth with GDP rising by 2% in 2013. As a result of such healthy growth, tissue and hygiene products also recorded stable current value growth of 3%. Due to hectic lifestyles, Singaporean consumers are ...

Sep 2014 | US$2,400 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in Singapore

Value sales of retail tissue grew by 3% in current terms in 2013 to reach S$69 million. This growth was a similar rate to the review period average. The stable growth of retail tissue may be a result of the constant population growth of Singapore. ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Singapore

Sanitary protection registered 3% current value growth in 2013 to reach S$44million. Current value growth in 2013 was a slight improvement on the review period average, which was attributable to the better performance of ultra-thin towels and ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Singapore

Due to the healthy economy of the country, Singaporeans are experiencing increasingly-hectic lifestyles, which is supporting rising demand for convenience products, such as wipes. Wipes continued to perform strongly in 2013 with current value growth ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Singapore

Value sales of away-from-home tissue and hygiene products grew by 5% in current terms in 2013 to reach S$103 million. This growth was similar to the rate recorded in 2012. This continuous and strong growth is due to the opening of large-scale ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Singapore

Cotton wool/buds/pads registered current value growth of 1% in 2013 to reach S$8 million. Current value and volume growth in 2013 was stable, although slightly lower than in 2012. Since 2012 was the Year of the Dragon, the number of newborn babies ...

Sep 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Tissue and Hygiene in Malaysia

Many tissue manufacturers innovated with regard to packaging in 2013 to attract more consumers, and one of the trends within designs is using characters from toys. Designs based on toys included Hello Kitty, Angry Birds, Mini Zoo and Winnie-the-Pooh....

Sep 2014 | US$2,400 | Pages: 66 | Add to cart | View details

Country Report

Retail Tissue in Malaysia

The increasing urban population resulted in growing sales of retail tissue products in each year of the review period. Despite this, consumers do not perceive napkins, kitchen towels or paper tableware to be essential products for the home, but sales...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Sanitary Protection in Malaysia

Intense rivalry resulted in many manufacturers innovating with new products that suited the modern woman’s needs. These products included Kotex pantyliners scented with daun sirih and green tea, which can prevent odours, especially when taking part ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Malaysia

Consumers have increasing awareness of hygiene issues, especially in certain workplaces, and in addition, a higher standard of living has helped boost sales of wipes. In particular, the demand for baby wipes has increased as the hygiene of babies is ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Malaysia

AFH products such as AFH incontinence, AFH wipers and AFH toilet paper continued to record healthy current value growth in 2013. This can be attributed to demand from hospitals and the healthcare industry, as well as the horeca channel and industry.

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Malaysia

Some brands are not widely sold through hypermarkets or supermarkets, such as Japlo from Takaso Rubber Products and Hana from Hana Corp (M). These brands are sold in more-rural areas and some minimarkets as these types of products do not generate a ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Incontinence in Malaysia

An increasingly elderly population and growing open-mindedness toward the usage of incontinence products resulted in year-on-year sales increases over the review period. In the past, people were reluctant to use incontinence products as they ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Malaysia

There are an increasing number of consumers using standard nappies due to the standardisation of sizes for most nappy products, including for small babies. Besides, it has been proven that there has been an increase in modern consumers using nappies ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Incontinence in Belgium

In 2013 incontinence products continued to gain popularity in Belgium, along with the continued ageing of the population. Both volume and current value sales saw healthy growth, with value growth outpacing volume growth. Brands decided to tackle the ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Belgium

In 2013 stakeholders in nappies/diapers/pants essentially axed the sales strategy of research and development. Given the economic slowdown and very low birth rate in Belgium, the value of nappies/diapers recorded a loss. Disposable pants continued to...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Tissue and Hygiene in Belgium

Tissue and hygiene products are often regarded as commodities, making their performance highly contingent on the economy. Given the uncertain Belgian economy, the performance of tissue and hygiene considerably slowed down in 2013. Consumers continued...

Aug 2014 | US$2,400 | Pages: 66 | Add to cart | View details

Country Report

Retail Tissue in Belgium

Retail tissue includes toilet paper, tissues, kitchen towels and paper tableware. These products are often subject to the economic circumstances and environmental questions. In May 2013, Gondola Magazine claimed that Belgians were increasingly ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details
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