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Market research on the tissue and hygiene industry

Euromonitor has the world’s most comprehensive research on the tissue and hygiene industry. We monitor and analyse industry trends in tissue and hygiene globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in tissue and hygiene include:

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Country Report

Tissue and Hygiene in Malaysia

Many tissue manufacturers innovated with regard to packaging in 2013 to attract more consumers, and one of the trends within designs is using characters from toys. Designs based on toys included Hello Kitty, Angry Birds, Mini Zoo and Winnie-the-Pooh....

Sep 2014 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Malaysia

The increasing urban population resulted in growing sales of retail tissue products in each year of the review period. Despite this, consumers do not perceive napkins, kitchen towels or paper tableware to be essential products for the home, but sales...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Malaysia

Intense rivalry resulted in many manufacturers innovating with new products that suited the modern woman’s needs. These products included Kotex pantyliners scented with daun sirih and green tea, which can prevent odours, especially when taking part ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Wipes in Malaysia

Consumers have increasing awareness of hygiene issues, especially in certain workplaces, and in addition, a higher standard of living has helped boost sales of wipes. In particular, the demand for baby wipes has increased as the hygiene of babies is ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Malaysia

AFH products such as AFH incontinence, AFH wipers and AFH toilet paper continued to record healthy current value growth in 2013. This can be attributed to demand from hospitals and the healthcare industry, as well as the horeca channel and industry.

Sep 2014 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Malaysia

Some brands are not widely sold through hypermarkets or supermarkets, such as Japlo from Takaso Rubber Products and Hana from Hana Corp (M). These brands are sold in more-rural areas and some minimarkets as these types of products do not generate a ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Malaysia

An increasingly elderly population and growing open-mindedness toward the usage of incontinence products resulted in year-on-year sales increases over the review period. In the past, people were reluctant to use incontinence products as they ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Malaysia

There are an increasing number of consumers using standard nappies due to the standardisation of sizes for most nappy products, including for small babies. Besides, it has been proven that there has been an increase in modern consumers using nappies ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Belgium

In 2013 incontinence products continued to gain popularity in Belgium, along with the continued ageing of the population. Both volume and current value sales saw healthy growth, with value growth outpacing volume growth. Brands decided to tackle the ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Belgium

In 2013 stakeholders in nappies/diapers/pants essentially axed the sales strategy of research and development. Given the economic slowdown and very low birth rate in Belgium, the value of nappies/diapers recorded a loss. Disposable pants continued to...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Tissue and Hygiene in Belgium

Tissue and hygiene products are often regarded as commodities, making their performance highly contingent on the economy. Given the uncertain Belgian economy, the performance of tissue and hygiene considerably slowed down in 2013. Consumers continued...

Aug 2014 | US$2,400 | Pages: 66 | Add to cart | View details

Country Report

Retail Tissue in Belgium

Retail tissue includes toilet paper, tissues, kitchen towels and paper tableware. These products are often subject to the economic circumstances and environmental questions. In May 2013, Gondola Magazine claimed that Belgians were increasingly ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Sanitary Protection in Belgium

Issues of saturation, cannibalisation and distrust continue to threaten stakeholders in sanitary protection. The growing use of contraceptives is reducing women’s menstrual cycle. As a result, women are opting for lighter protection, such as ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Wipes in Belgium

In 2013 growth in wipes in Belgium slowed down, essentially due to the fragile economic circumstances. Growth of only 1% was seen in current value terms in 2013, in comparison with 2% in 2012. Home care wipes and floor cleaning systems in particular ...

Aug 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Belgium

AFH tissue and hygiene saw a slowdown in 2013, with a similar performance to that seen in 2012, despite a good showing in 2011. The category was severely hit by the climate of uncertainty in the Belgian economy. First, AFH users started to opt for ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Belgium

Cotton wool/buds/pads is already a relatively mature category in Belgium, with high penetration and usage. Demand for products is quite stable, with volume growth sustained by population growth. Nonetheless, the value performance weakened slightly in...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in France

In 2013, growth was fuelled by increased usage of incontinence products. The category is characterised by strong recruitment potential from new consumers afraid to take the leap to buy incontinence products. Innovation and marketing efforts from key ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in France

Kimberly-Clark’s disengagement from nappies/diapers represented a significant move in a category characterised by a high level of concentration. The company’s focus on disposable pants such as Little Swimmers and wipes leaves room for other players ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in France

Value sales in overall tissue and hygiene increased at a slower pace in 2013 than in the review period. The economic crisis dampened consumer confidence and hampered unit price increases, forcing manufacturers to rely on high levels of promotion to ...

Aug 2014 | US$2,400 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in France

In 2013 retail tissue in France was characterised by a resurgence of consumer demand for luxury products. Even in terms of essentials, a trend towards upscaling was witnessed in retail outlets, as private label diversified its offer into the green ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in France

Economic slowdown dampened household morale and had a detrimental effect on value growth in 2013. Volume sales managed to remain static due to high levels of promotion and new product launches, but this resulted in a decline in unit prices.

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in France

The growing unpopularity of disposable wipes, which suffer from an environmentally-unfriendly image and high prices, had a detrimental effect on volume sales of wipes, leading to the double effect of substitution across categories with all purpose ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in France

In 2013, AFH tissue was deeply impacted by economic contraction in France. In 2012, over 200 businesses closed their doors, or 42% more than in 2011, which had a detrimental effect on demand for tissue products. By contrast, AFH hygiene saw a ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in France

In 2013 cotton wool/buds/pads registered high unit prices in stores, due to private label producers launching premium products, and innovation in the category. As a result, cotton wool/buds/pads performed in line with the review period, with current ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Company Profile

Kao Corp in Tissue and Hygiene

Kao Corp, the second largest retail hygiene manufacturer in Japan, faces maturity and unfavourable demographic developments in its domestic market. This profile analyses the company’s efforts to adapt its offer to challenging domestic conditions and ...

Aug 2014 | US$525 | Pages: 37 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in South Korea

The key consumers of AFH products in South Korea are offices, business centres, hotels and medical buildings, in general. The increasing numbers of foodservice outlets in shopping centres or large buildings have also increased off-trade usage of AFH ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in South Korea

Cotton wool is the most widely used product for medical treatments whilst buds and pads are used for personal cleansing and cosmetic purposes in South Korea. The leading categories amongst cotton wool/buds/pads were buds and pads. Because frequency ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in South Korea

Incontinence products tended to be regarded as for use by patients who cannot move their bodies easily. Thus, the main consumer group was older people in their 70s or 80s. But recently, as the number of consumers suffering from urinary incontinence ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in South Korea

Regardless of decreasing birth rate, resulting in marginal negative growth of retail volume, nappies/diapers/pants in South Korea showed positive retail value growth in 2013, at 4%. This trend is largely due to increasing concern for product safety ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Tissue and Hygiene in South Korea

Tissue and hygiene in South Korea gained positive retail value growth in 2013, thanks to increasing demand of premium products amongst consumers. A series of reports in the trade press about potential risks of artificial ingredients increased the ...

Aug 2014 | US$2,400 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in South Korea

Retail tissue in South Korea obtained 3% retail value growth in 2013, mainly thanks to increasing popularity of premium retail tissue, made with 100% pulp, good fragrance and greater thickness to increase absorbing power. Also, diversification of ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in South Korea

Sanitary protection, consisting of pantyliners, tampons and towels, showed 4% retail value growth in 2013. With 1% retail volume growth, higher retail value growth implied that there has been increasing preference of premium sanitary protection ...

Aug 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Wipes in South Korea

Wipes became convenient tools for cleaning anywhere recently; thus its usage objectives have been diversified from baby wipes to cleaning wipes. As more and more consumers tend to look for convenience, wipes became an effective tool for cleaning ...

Aug 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sanitary Protection in Germany

In 2013, for the first time since the Eurozone crisis, sanitary protection registered a positive performance in current value terms. The ageing population in Germany, which usually has a more negative effect on sanitary protection due to a decline in...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Wipes in Germany

Over the last three years of the review period, the wipes category saw continuous growth in current value terms. Despite growing debate and awareness of environmental issues, usually resulting in more ecological solutions leading to a reduction in ...

Aug 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Germany

The German AFH tissue and hygiene channel benefited from two continuing major trends in 2013 - a rapidly ageing population, which drove sales of AFH incontinence, especially in German healthcare facilities, and a fairly optimistic general public, ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Germany

The continuously positive development of the German economy is impacting several different categories directly as well as indirectly, with cotton wool/buds/pads being one of them. With greater trust in the stability of the German economy, consumers ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Incontinence in Germany

Incontinence in Germany showed the first signs of a slowdown in terms of growth in 2013, this being a result of the overly rapid growth of the review period, which saw a yearly increase of 8% in current value terms thanks to unchanged demographic and...

Aug 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Germany

Even though the birth rate in Germany declined up until 2012, resulting in a constantly shrinking consumer base for nappies/diapers/pants, a slight upward tendency was observed in 2013. Not only did the number of 3-year-olds increase, but more ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tissue and Hygiene in Germany

In 2013, tissue and hygiene in Germany benefited from another year of positive economic growth and subsequent increasing consumer demand for premium products. While the overall consumer base remained fairly stable, value sales continued to show ...

Aug 2014 | US$2,400 | Pages: 74 | Add to cart | View details

Country Report

Retail Tissue in Germany

Even though retail tissue is facing many challenges in Germany due to maturity and saturation, increasing competition and price pressure and strong consumer price-sensitivity, in 2013 it registered positive current value growth, mainly driven by ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Incontinence in Taiwan

Much like its regional neighbours, improved healthcare and longer life expectancies have led to a rapidly ageing population in Taiwan. The population aged above 65 stood at 2.6 million in 2013, growing by over 3% from 2012. This has contributed to ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Taiwan

Moreover, given the disparities between the Chinese lunar and Western calendars, the first quarter of 2013 actually saw a 4.7% increase in births, compared to the first quarter of 2012 – the Year of the Dragon ended on 10 February 2013. Accordingly,...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Taiwan

GDP growth in Taiwan fell from over 4% in 2011 to under 2% in 2012. The Euro crisis, concerns on US debt and weaker than expected Chinese growth created unstable economic conditions which negatively affected the Taiwanese economy and, in turn, sales ...

Aug 2014 | US$2,400 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in Taiwan

Improved economic conditions and higher spending power in 2013 helped to boost value sales after lower performance in 2012. Retail value growth of tissue increased to 3% in 2013, up from 2% in 2012. Consumers had been increasingly price sensitive, ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Taiwan

Following a rising standard of living, increasingly sophisticated women in Taiwan are becoming more demanding of the value-added benefits that can be offered by an increasingly diverse sanitary protection category. Given the everyday necessity of ...

Aug 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Taiwan

Wipes have benefited from a variety of lifestyle changes in recent years. In terms of home care wipes, busier lifestyles, longer work hours and more dual-income households have led to increasing demand for more convenient and effective products to ...

Aug 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Taiwan

Away-from-home (AFH) products continued to see healthy growth in 2013, with a 4% value increase. This was primarily due to improving economic conditions, as national growth surpassed 2012 rates. In 2012, the Euro crisis, US debt uncertainty and ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Taiwan

Cotton wool/buds/pads saw a healthy growth of 3% in 2013, boosted primarily by increased usage by women during their skin care regimen. In both applying and removing make-up, women are increasingly conscious of their skin care and the cosmetic ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Company Profile

Kimberly-Clark Corp in Tissue and Hygiene

Kimberly-Clark, the world’s second largest tissue and hygiene manufacturer, is engaged in a significant strategic restructuring in order to redirect resources towards fast-growing emerging markets. This profile analyses the challenges and ...

Aug 2014 | US$525 | Pages: 46 | Add to cart | View details
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