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Market research on the tissue and hygiene industry

Euromonitor has the world’s most comprehensive research on the tissue and hygiene industry. We monitor and analyse industry trends in tissue and hygiene globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in tissue and hygiene include:

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Country Report

Away-From-Home Tissue and Hygiene in Macedonia

AFH tissue and hygiene achieves current value growth of 3% to reach value sales of MKD163 million in 2014. Public healthcare and tourism remain to be the major focuses of the Macedonian government and its respective agencies. Their efforts ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Macedonia

Cotton wool/buds/pads achieves current retail value of over 2% to reach value sales of MKD63 million in 2014. It remains to be a highly fragmented market category which experiences extremely low level of advertising support by the key market players ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Incontinence in Macedonia

Incontinence achieves current retail value of 4% and 2% retail volume growth to reach value sales of MKD40 million and volume sales of 1.7 million units in 2014. Modern way of living in Macedonia, involving extensive and more frequent travelling as ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Macedonia

Nappies/diapers/pants achieves current retail value of 3% and 1% retail volume growth to reach value sales of MKD847 million and volume sales of 65 million units in 2014

May 2015 | US$1,000 | Add to cart | View details

Country Report

Tissue and Hygiene in Macedonia

Growth in total retail tissue and hygiene current value sales in Macedonia in 2014 was up slightly on 2013, and there were similar improvements in retail volume growth rates for most major product categories. This positive performance was underpinned...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Retail Tissue in Macedonia

Retail tissue achieves nearly 3% current value growth to reach current value sales of MKD852 million, and minimal 1% volume growth with volume sales of 4,230 tonnes in 2014.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Sanitary Protection in Macedonia

Sanitary protection achieves current retail value of 3% and 1% retail volume growth to reach value sales of MKD719 million and volume sales of 108 million units In 2014

May 2015 | US$1,000 | Add to cart | View details

Country Report

Wipes in Macedonia

In 2014 wipes achieves current retail value of 3% to reach value sales of MKD289 million with personal wipes being the most significant market category within wipes in 2014 as it accounts for around 97% of the total value sales of wipes in Macedonia ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Costa Rica

Most tissue and hygiene players in Costa Rica perceive institutional sales as a good way to increase revenues and improve margins. However, the dynamics of attending to institutional clients are quite different from the components that often ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Costa Rica

Cotton wool/buds/pads in Costa Rica is a highly mature category that is characterised by stable but modest levels of demand. This has long restricted its potential for expansion. In recent years, manufacturers and distributors in the category have ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Incontinence in Costa Rica

Population ageing in Costa Rica coupled with the continued reduction of the social stigma surrounding incontinence problems helped to ensure that incontinence products was one of the strongest performing categories in the local tissue and hygiene ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Costa Rica

While manufacturers continued to develop value-added products aimed at a wide variety of consumers, price and distribution remained the primary platforms for competition in nappies/diapers/pants in 2014 especially outside of the segment of ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Tissue and Hygiene in Costa Rica

Demand for tissue and hygiene products in Costa Rica remained steady in 2014, with the vast majority of market categories posting moderate retail volume growth rates that were broadly in line with those recorded in 2013. Aside from population growth ...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Retail Tissue in Costa Rica

Competitively priced retail tissue brands imported from Guatemala, Mexico, China, Turkey and other countries have become more widely available in Costa Rica in recent years. Having initially been introduced via modern grocery retailers chains, these ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Sanitary Protection in Costa Rica

In recent years, sanitary protection manufacturers in Costa Rica have become increasingly reliant on value-added product features and innovations (especially in the area of packaging) as a means of creating more positive usage experiences for ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Wipes in Costa Rica

Wipes have steadily gained popularity in Costa Rica in recent years as increasingly busy lifestyles have strengthened consumer appreciation for the convenience of such products and rising disposable incomes have made them more affordable. In line ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Hungary

Although the economy and tourism have started to recover in Hungary, positively affecting foodservice and the business sector, due to the prolonged effect of economic crisis, public institutions and establishments, such as hospitals, still face a ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Hungary

Although the spending power of consumers is slowly recovering and the range of less expensive private label goods available is widening, cotton wool/buds/pads remains a small category of tissue and hygiene containing mature products. Retail volume ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Incontinence in Hungary

Due to the increasing acceptance of incontinence products, supported by strong promotion of the importance of using suitable solutions for incontinence, consumers have started to become more conscious about their needs. As the product range of ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Hungary

Although the number of newborn babies has been in decline, in 2014 a small growth rate was perceived in the number of newly born babies and, thanks to this, nappies/diapers/pants performed well in retail volume terms. Meanwhile, thanks to continuous ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Tissue and Hygiene in Hungary

While the Hungarian economy is strengthening and the spending power of consumers is slowly recovering, price sensitivity has not yet receded as most households are still debt-ridden and need to economise on everyday expenses. As the range of less ...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Retail Tissue in Hungary

Slowly recovering spending power and still weak financial conditions are the most important factors related to the performance of retail tissue. Consumers still often switch to cheaper products, especially private label. As prices were increased in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Sanitary Protection in Hungary

Although high quality is very important for consumers as sanitary protection contains intimate products, due to the slow recovery of consumer spending power, the best price/value ratio has become the key aspect when purchasing. Private label is ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Wipes in Hungary

Although more and more different types of wipes are present in Hungary which can be used for cleaning purposes, wipes is still dominated by baby wipes, accounting for a 78% share of retail value sales in 2014. Baby wipes are the most widespread and ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Uruguay

For the second time in the review period, in 2014, nappies/diapers pants recorded a volume sales decline, down by 2% on the previous year. The decline in the birth rate and in the population aged 0-3, which according to the Instituto Nacional de ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Uruguay

Tissue and hygiene products recorded current value growth in 2014 that was below the current CAGR of the review period, as total volume growth began to decline. Some of the larger categories, such as toilet paper, nappies/diapers/pants and sanitary ...

May 2015 | US$2,650 | Pages: 58 | Add to cart | View details

Country Report

Retail Tissue in Uruguay

The overall value performance of retail tissue continued to be pegged to toilet paper, and more specifically to price developments within the largest category of toilet paper. The maturity of the category of toilet paper continued to limit volume ...

May 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Sanitary Protection in Uruguay

Sanitary protection recorded 7% growth in current terms in 2014, which was six percentage points lower than the current CAGR of the review period. The relatively slow evolution of unit prices in all categories, with the exception of tampons, and ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Uruguay

The wipes industry is undergoing a diversification phase with more than 40 companies present in the home care and personal categories. Most of these new companies have appeared within personal wipes with different products that are more specific, ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Uruguay

The hotel industry keeps growing in Uruguay, especially with international hotels and new 4- and 5-star hotels opening. This growth and the increased competition continued fuelling the trend towards corporate-quality disposable tissue products in ...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Uruguay

The favourable economic conditions that have prevailed in the country since at least 2005 enticed many small importers to enter cotton buds and pads with new brands that challenged the traditional ones. This supported volume growth in both product ...

May 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Uruguay

IPUSA and Kimberly-Clark Uruguay continued with their efforts to improve the level of awareness among those suffering from incontinence of the benefits of using specifically designed products to address incontinence, instead of the less-expensive ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Norway

The demand for convenience is strong among many Norwegians. In wipes, it is evident that this demand overruns the increased consciousness of ethics and the environment as, increasingly, people are using these kinds of products instead of more ...

May 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Norway

Value sales of away-from-home tissue and hygiene increased by 3% in current terms in 2014 to reach NOK919 million. Growth was seen mainly within away-from-home tissue products in 2014, driven by an increasingly active hotel and restaurant industry in...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Norway

Cotton wool/buds/pads saw current retail value growth in 2014 despite strong competition from personal wipes and its own general maturity. Value growth was, however, driven by increased unit prices, as retail volume sales declined by 2% in 2014. The ...

May 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Incontinence in Norway

Retail value sales of incontinence increased by 9% in current terms in 2014 to reach NOK147 million. 2014 value growth was one percentage point lower than the entire review period current value CAGR. Incontinence saw strong growth during the review ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Norway

The price war within nappies/diapers continued in 2014. The low prices have become a problem in terms of supply in certain areas, as people from other countries have emptied the shelves and smuggled nappies/diapers into their respective countries. ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Norway

Tissue and hygiene in Norway continued to see similar growth in 2014 to previous years of the review period. Demographic growth and increasing demand for convenience are the main drivers of growth within the industry. Incontinence products are ...

May 2015 | US$2,650 | Pages: 67 | Add to cart | View details

Country Report

Retail Tissue in Norway

Value growth of retail tissue in 2014 was driven by higher unit prices for improved products, whereas sluggish growth in volume terms was generally driven by population growth of 1% over 2013.

May 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Sanitary Protection in Norway

Sanitary protection has seen increased sales compared to previous decades, as more women are willing to use certain products on a daily basis. This is due to higher income and cheaper products available in the form of private label, which do not ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Retail Tissue in the United Kingdom

Discounters are gaining increasing prominence in grocery retailers in the UK, with Aldi and Lidl rapidly expanding outlet volume. These chains also increasingly focused on offering good-quality products towards the end of the review period, thus ...

May 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Sanitary Protection in the United Kingdom

Sanitary protection is a largely mature product area, with high levels of per capita consumption. Per capita consumption rates among women aged 12-54-years-old reached almost 220 in 2014, with most women of menstruating age regarding sanitary ...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Wipes in the United Kingdom

Many consumers are reluctant to buy a wide range of wipes, partly due to regarding many wipes as interchangeable but also due to concerns over products drying out before the pack being used. Consequently, unless consumers can perceive the need for ...

May 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the United Kingdom

AFH incontinence should theoretically have benefited from a growth in the UK's elderly population during the review period. Those aged 65-years-old and over accounted for over 17% of the total population in 2014, up from 16% share in 2009. However, ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the United Kingdom

Cotton wool/buds/pads is a largely mature product area in the UK and is also facing growing competition from wipes. Baby wipes in particular is posing strong competition to cotton wool/buds/pads, for both skin care and baby care purposes. At the ...

May 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in the United Kingdom

Incontinence continues to face a degree of competition from sanitary protection, which offers lower unit prices and is often regarded as less embarrassing by women. However, this competition lessened towards the end of the review period, partly ...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the United Kingdom

Nappies/diapers/pants is a largely mature product area in the UK, with this leaving little scope for overall growth. Per capita consumption for nappies/diapers/pants reached over 1,000 units annually among those aged 0-36-months old in 2014. In ...

May 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in the United Kingdom

Tissue and hygiene saw muted growth for the review period as a whole. This was partly due to maturity in many areas and high household penetration rates. In addition, the economic downturn at the start of the review period continued to impact sales ...

May 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Russia

Away-from-home tissue and hygiene continued to see strong volume growth in 2014 over the previous year. However, in US dollar terms sales saw a sharp 8% current value decline in the year in terms of year-on-year exchange rates. This was however due ...

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Russia

Cotton wool/buds/pads is largely mature in major cities such as Moscow and St Petersburg, which indeed saw value decline at constant 2014 prices in 2014 over the previous year. In these cities, most households buy cotton wool/buds/pads but only ...

May 2015 | US$1,000 | Pages: 30 | Add to cart | View details
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