1. Home
  2. Store
  3. Consumer Product Industries
  4. Tissue and Hygiene

Tissue and Hygiene

Euromonitor International publishes the world's most comprehensive market research on the tissue and hygiene industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

Learn More​​

Country Report

Tissue and Hygiene in Portugal

Apr 2017

The strong performance of the Portuguese economy continues to give positive signs. Exports are increasing and the unemployment rate is in decline. Consumer confidence has also hit record highs due to recovering purchasing power, which has had a ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Germany

Apr 2017

Tissue and hygiene continued to benefit from several growth drivers as it notched positive value growth in 2016. The rising birth rate and the trend for spending more money on branded products positively influenced sales in tissue and hygiene during ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in France

Apr 2017

Tissue and hygiene continued to record positive current value growth in 2016, although disparate performances were recorded in the various categories. Retail tissue was the main driver of growth and thrived mainly due to the strong pace of product ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Estonia

Apr 2017

The tissue and hygiene market continued to expand in 2016 thanks to a number of factors. The country’s economy is strengthening, driven primarily by private consumption. Real GDP is rising, which is boosting consumer confidence in the economy and ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Hong Kong, China

Apr 2017

The maturity of various categories and the ageing population continue to restrain sales of tissue and hygiene products, while tourists in general and tourists from mainland China, in particular, remain an important source of external demand for ...

US$2,650
View details Add to cart
Strategy Briefing

Retail Tissue in Eastern Europe

Apr 2017

The retail tissue market in Eastern Europe has been hindered by the economic downturn of many countries, as some have been slow to recover. This has led consumers to favour economy products at low prices, paving the way for the growth of private ...

US$1,325
View details Add to cart
Country Report

Tissue and Hygiene in Canada

Apr 2017

Tissue and hygiene continued to register moderate growth rates in 2016. As a mature market, growth rates in tissue and hygiene are highly correlated with population growth. Most categories within the tissue and hygiene market are non-discretionary ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Nigeria

Apr 2017

Retail tissue and hygiene achieved good performance over the review period, although the impact of a slowing economy in 2015 and 2016, in particular, weakened the growth of categories within tissue and hygiene, all of which are not yet mature, such ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Turkey

Apr 2017

Thanks to continuous urbanisation and the spread of modern grocery chains across the country, tissue and hygiene registered positive volume and current value performances in 2016. Nevertheless, the growth rates in tissue and hygiene slowed down in ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Vietnam

Apr 2017

In 2016, tissue and hygiene registered faster retail value growth compared to 2015 due to rising interest and demand from Vietnamese consumers. An increasing number of consumers are becoming familiar with the benefits of tissue and hygiene products, ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Austria

Apr 2017

Growth in tissue and hygiene retail current value sales in Austria in 2016 was similar to that recorded in 2015, but slightly slower than the corresponding CAGR for the entire review period. Adult incontinence, boxed facial tissues, wipes and paper ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Bulgaria

Apr 2017

The tissue and hygiene market continued to expand in 2016 thanks to a number of factors. The country continued to be one of the faster-growing economies in the EU, though GDP is set to grow by only 3% in 2017 compared to 3.3% in 2015. A strengthening...

US$2,650
View details Add to cart
Company Profile

Kimberly-Clark Corp in Tissue and Hygiene

Apr 2017

Kimberly-Clark, the second largest manufacturer of tissue and hygiene globally, has seen its share of sales decline in a number of markets due to intensifying competition. This presentation looks at the company’s strategies to strengthen its ...

US$570
View details Add to cart
Country Report

Tissue and Hygiene in the United Kingdom

Apr 2017

In 2016, tissue and hygiene remained stable in current value terms. While adult incontinence posted healthy growth, this was offset by nappies/diapers/pants, sanitary protection and retail tissue all registering a decline. Innovation and ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in the Netherlands

Apr 2017

After recovering from three difficult years and finally returning to growth in 2015, the Dutch economy confirmed this positive trend in 2016, recording further progress on virtually all relevant macroeconomic measures. This had a marked positive ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Brazil

Apr 2017

Up until 2014-2015, Brazilians continued to invest in more premium products, favoured by an optimistic economic scenario. In most categories there was a trend for higher-quality products, but demand has slowed down in recent years. The economic ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Chile

Apr 2017

Retail tissue and hygiene registered higher current value growth in 2016 compared to the CAGR seen during the review period. The strengthening of the US dollar against the Chilean peso, coupled with the increasing inflow of higher value-added ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Belgium

Apr 2017

In 2016, tissue and hygiene witnessed slight retail current value growth, but a drop in retail volume sales. The slight decline in volume sales was due to the maturity of retail tissue and negative demographic trends. The only category to benefit ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Switzerland

Apr 2017

Tissue and hygiene continued its steady growth throughout 2016. Tissue and hygiene in Switzerland is mature and most of the products are viewed as essential, so volume growth is mainly attributed to population growth. Value sales growth has remained ...

US$2,650
View details Add to cart
Country Report

Tissue and Hygiene in Italy

Apr 2017

Italy worked hard in 2016 at leaving the recession behind, and several government policies were implemented to support consumption patterns and leisure activities. Nonetheless, after a good fourth quarter in 2015 and first quarter in 2016, the ...

US$2,650
View details Add to cart
Page 1

    Recently Viewed

    Market Research Solutions

    Passport

    Market Intelligence Systems

    Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


    Passport Major Appliances
    Americas
    Passport Small Appliances
    Asia Pacific and Australasia
    Passport Major Appliances
    Eastern Europe

    Passport Small Appliances
    Middle East and Africa
    Passport Major Appliances
    Western Europe



    Learn more

    Custom Research Projects

    Every project designed to your needs.

    Learn more

    market research bulletins

    Your number one resource for industry news and trends

    Sign up now