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Tissue and Hygiene

Euromonitor International publishes the world's most comprehensive market research on the tissue and hygiene industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Diaper Marketplace: Global Demand - Local Strategies

Dec 2016

With significant unmet market potential, diapers remain attractive for the disposable hygiene industry. The report reviews global category performance, demand drivers, future growth and draws attention to market-specific approaches to product ...

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q4 2016

Dec 2016

The fourth quarter shows a downgrade in the overall expected performance. However, the extent of the downgrade remains minor compared to the projected value of sales, indicative of relative stability for tissue and disposable hygiene. Furthermore, ...

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q3 2016

Sep 2016

While the quarterly update shows a downgrade in the expected industry performance in retail over the period to 2020, the extent of the downgrade represents only a small proportion of the overall expected global sales and demonstrates a degree of ...

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Strategy Briefing

Adult Incontinence: Demand Factors and Growth Strategies

Aug 2016

The fastest growing retail disposable hygiene category globally, adult incontinence, demonstrates a degree of resilience to current economic headwinds, while habit formation helps to carry the category momentum forward. The report analyses current ...

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Company Profile

Kao Corp in Tissue and Hygiene

Aug 2016

Faced with continued challenges in its home market of Japan, Kao continues to deploy a myriad of strategies in order to ensure growth. This report looks at the company’s strategies for growth in China and other adjacent markets such as Indonesia ...

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Company Profile

Hengan International Group Co Ltd in Tissue and Hygiene

Aug 2016

China’s Hengan International Group has continued to rise through the ranks of global tissue and hygiene players, largely benefiting from its vast distribution network within the Chinese market. This report analyses the company’s pricing, branding, ...

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Company Profile

Unicharm Corp in Tissue and Hygiene

Jul 2016

One of the leading global hygiene product manufacturers, and Japan’s number one, Unicharm continues to face challenges in its home market, Japan, as it is a mature market and has a rapidly ageing population. This report analyses the company’s ...

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Strategy Briefing

Sanitary Protection: Evolving Category in the Changing World of Womanhood

Jun 2016

The second largest disposable hygiene category globally, after nappies/diapers/pants, sanitary protection faces a number of challenges in developed markets and significant opportunities in developing markets. This report looks at the category ...

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Strategy Briefing

Facial Tissue: Category Versatility and Opportunities in the Developing Markets

Jun 2016

Value sales growth for facial tissues in mature markets throughout Western Europe and North America has hit a ceiling. Manufacturers of facial tissue are now looking to the fast-moving Asia Pacific, Middle East and Africa, and Latin American regions ...

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Country Report

Tissue and Hygiene in the US

Jun 2016

Tissue and hygiene continued its steady growth throughout 2015. Tissue and hygiene in the US is fairly saturated as most of the products are viewed as essential, so growth is mainly attributed to population growth. Growth in incontinence continues to...

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Country Report

Tissue and Hygiene in Australia

Jun 2016

Growth in tissue and hygiene retail current value sales in 2015 was up slightly on the review period CAGR. Tissue and hygiene in Australia is a mature market that is highly commoditised, with many product types considered to be basic household ...

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Strategy Briefing

Corporate Strategies for Success – Industry Focus or Diversification?

May 2016

Traditionally, conglomerates have spread their presence across different markets to dilute risk, but now leading manufacturers are increasingly streamlining their portfolios to release resources for their core operations, but this limits the growth ...

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Country Report

Tissue and Hygiene in Kenya

May 2016

The growth potential of Kenya’s tissue and hygiene market remains largely untapped due to low consumer usage. However, rising disposable incomes, positive economic growth forecasts, the rising importation of affordable products and expansion of ...

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Country Report

Tissue and Hygiene in Saudi Arabia

May 2016

Tissue and hygiene in Saudi Arabia continues to perform well, showing healthy growth rates among all categories. Growing hygiene concerns, high birth rates in the country and retailing industry growth, were the main drivers of sales growth in 2015. ...

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Country Report

Tissue and Hygiene in Belgium

May 2016

In 2015, tissue and hygiene witnessed a continuation of the trend observed over the review period: slight value growth accompanied by relatively flat volume sales. The slight decline in volume sales in 2015 was due to saturation in tissue and to ...

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Country Report

Tissue and Hygiene in Portugal

May 2016

After the escalation of the economic crisis with a decline in GDP and an increase in the unemployment rate and in the number of bankruptcies, Portugal is now showing signs of a recovery. Consumers are regaining their purchasing power and with ...

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Strategy Briefing

Brexit and the Implications for the Consumer Goods Industry

May 2016

As the UK heads towards its EU membership referendum, there remains much uncertainty over both the outcome and the implications of a vote to leave. In fact uncertainty is the key challenge in regard to Brexit, and this uncertainty will contribute to ...

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Country Report

Tissue and Hygiene in Estonia

May 2016

Being essential everyday items products in the tissue and hygiene market saw relatively rapid recovery from the impact of the recent economic crisis in 2015. Improved living standards and spending power supported growth in purchases for home use, as ...

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Country Report

Tissue and Hygiene in the United Arab Emirates

May 2016

2015 witnessed an increase in the number of expatriates moving to the United Arab Emirates from Western countries and neighbouring Arab countries. This was the result of political and economic instability in those countries, in contrast with the ...

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Country Report

Tissue and Hygiene in Morocco

May 2016

Tissue and hygiene recorded positive sales growth in 2015. Several reasons were behind this, including many new product launches and the entry of several new brands, in addition to the increasing social trend for using nappies/diapers, which has ...

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