One of the top three global manufacturers of hygiene products, Unicharm continues to face challenges in its domestic market, Japan, as it is a mature market with a rapidly ageing population. This report analyses the company’s strategy to deal with ...

Urbanisation, rising disposable incomes, high birth rates and expansion of modern retail have driven growth in nappies/diapers/pants across markets in the Middle East and Africa. However, price and cultural habits remain a barrier to purchase, and ...

In 2016, Japan saw tissue and hygiene current value growth at below the level of the CAGR for the 2011-2016 review period as a whole. The decline of nappies/diapers/pants sales to Chinese consumers, resulting largely from increased production of ...

Tissue and hygiene in India witnessed strong double-digit growth in 2016 aided by increasing consumer disposable income and consumer awareness. With increasing advertising and promotional activities by brands, consumers are becoming more aware of ...

China’s Hengan International Group has risen through the ranks of global tissue and hygiene players, largely benefiting from its vast distribution network within the Chinese market. This report analyses the company’s pricing, branding, and ...

In 2015 and 2016, Kenya’s economy emerged as one of the star performers in the region. Growth was driven by a strong expansion in the construction and electricity sectors, favourable weather conditions and a recovery in tourism. Kenya is also ...

At a pace of growth far ahead of disposable products, reusable alternatives in feminine hygiene and adult incontinence are moving into mass retail and are expanding geographically. Positioned as sustainable, affordable, healthier, and more ...

With significant unmet potential in developing markets, sanitary protection shows room for future growth. Product segmentation, with a focus on overnight protection, natural ingredients and other trends, can help guide the category dynamic, while ...

The tissue and hygiene forecast sees another downgrade with the latest quarterly update. While the downgrade is small, compared to the projected market value and volume, it signals persistent pressure on the industry stemming from GDP weakness and ...

Tissue and hygiene expanded strongly in current value during 2016. The improved economic situation in Thailand was the key contributor to this positive growth as many consumers enjoyed higher disposable incomes and regained confidence to spend. ...

The performance of tissue and hygiene in 2016 was stronger than over the review period due to a stronger economy, which positively impacted consumer spending power. As with many other consumer goods categories, prices hampered the potential for ...

North America and Western Europe have historically dominated AFH tissue consumption. However, growth is limited as the industry matures and faces constraints due to shifting trends in institutional channels. This report analyses how changes in the ...

Asia Pacific is the largest growth region for retail tissue value sales. The region’s developing countries show significant unmet potential and opportunities for growth, particularly in rural and low-income areas. However, price competition threatens...

The strong performance of the Portuguese economy continues to give positive signs. Exports are increasing and the unemployment rate is in decline. Consumer confidence has also hit record highs due to recovering purchasing power, which has had a ...

Tissue and hygiene continued to benefit from several growth drivers as it notched positive value growth in 2016. The rising birth rate and the trend for spending more money on branded products positively influenced sales in tissue and hygiene during ...

Tissue and hygiene continued to record positive current value growth in 2016, although disparate performances were recorded in the various categories. Retail tissue was the main driver of growth and thrived mainly due to the strong pace of product ...

The tissue and hygiene market continued to expand in 2016 thanks to a number of factors. The country’s economy is strengthening, driven primarily by private consumption. Real GDP is rising, which is boosting consumer confidence in the economy and ...

The maturity of various categories and the ageing population continue to restrain sales of tissue and hygiene products, while tourists in general and tourists from mainland China, in particular, remain an important source of external demand for ...

The retail tissue market in Eastern Europe has been hindered by the economic downturn of many countries, as some have been slow to recover. This has led consumers to favour economy products at low prices, paving the way for the growth of private ...

Tissue and hygiene continued to register moderate growth rates in 2016. As a mature market, growth rates in tissue and hygiene are highly correlated with population growth. Most categories within the tissue and hygiene market are non-discretionary ...