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Market research on the tissue and hygiene industry

Euromonitor International publishes the world's most comprehensive market research on the tissue and hygiene industry, providing a resource for your entire organization.

We monitor and analyse tissue and hygiene industry trends globally, from total market size and share data and analysis, to specific category level information, helping you with planning strategic development, marketing, mergers and acquisitions and brand management.

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Country Report

Away-From-Home Tissue and Hygiene in New Zealand

The main trends noted in 2014 were cost savings in terms of products and servicing clients, along with the increased popularity of electronic dispensing. In retail, manufacturers were pushed to look at cost structures and product specifications, as ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in New Zealand

It was noted that more economy brands entered cotton wool/buds/pads in 2014, which were very price-competitive compared with private label. However, at the same time it was noted that more expensive brands were also enjoying good shelf-space, such as...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in New Zealand

Over the period 2013 to 2014, more products were introduced to the market for light bladder leakage (also termed LBL). Tena introduced Lights by Tena, sanitary brand Carefree introduced Carefree Plus and Poise introduced Poise Microliners and Poise ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in New Zealand

2014 showed strong signs of competition to gain a slice of the “shrinking pie” as the birth rate continued to slow. The main brands, Huggies and Treasures, were constantly advertised on television as a reminder of brand loyalty to the parents of ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Tissue and Hygiene in New Zealand

Retail tissue and hygiene saw a slight decrease in current value growth in 2014 compared with both 2013 and the review period CAGR. The weak performance of retail hygiene was attributed to the decline in nappies/diapers/pants, which is the largest ...

Sep 2015 | US$2,650 | Add to cart | View details

Country Report

Retail Tissue in New Zealand

It was noted in 2014 that manufacturers amended the specifications for some retail tissue products, to battle rising costs. As supermarkets continued with competitive discount pricing, manufacturers had to find ways to lower their cost structures, ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Sanitary Protection in New Zealand

2014 was a strong year for television advertising of tampons by the main players in sanitary protection. After strong advertising for the new Tampax Pearl applicator tampon in 2013, television advertising was continued in 2014 by the two major brands...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Wipes in New Zealand

The incorporation of different cleaning ingredients within home care wipes continued to make them a popular purchase amongst consumers to ensure efficient and hygienic cleaning. Popular brands include Dettol, known for its disinfectant properties, ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Poland

In 2014 AFH products benefited from the strengthening trend towards hygiene. The Poles present increasing willingness to care about cleanliness, including often washing hands. That attitude is presented not only at home but also in public areas such ...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Poland

In 2014 cotton wool/buds/pads grew by 3% in both retail volume and value sales. The category continued to grow but at a slower pace than seen in the entire review period as demand of cotton wool/buds/pads is close to saturation. Polish women are ...

Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Incontinence in Poland

Incontinence has continued its upward tendency, reaching 5% volume growth and current value growth in 2014. The positive performance was driven by ongoing rising usage in Poland. The number of people suffering from incontinence issues is steadily ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Poland

The key trend in nappies/diapers/pants in 2014 was the continued growing popularity of private label. These products have met consumers’ interest thanks to low prices attached with acceptable quality. The strong competition that ensued between ...

Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Tissue and Hygiene in Poland

Tissue and hygiene sales registered growing performance in 2014. Tissue and hygiene benefited from a positive product image as nappies/diapers/pants, sanitary protection and toilet paper are regarded as essential items. Whilst same categories (eg ...

Aug 2015 | US$2,650 | Pages: 70 | Add to cart | View details

Country Report

Retail Tissue in Poland

Sales of retail tissue increased by 9% in value terms. It was attributable to an observable gradual shift in interest towards higher-quality products. The key trend in retail tissue is consumers looking for good quality at affordable prices. ...

Aug 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Sanitary Protection in Poland

Sanitary protection faced stagnation in value terms in 2014. Some market leaders are of the opinion that the situation comes from the shrinking target group, that is, due to emigration of young Polish women. Moreover, sanitary protection is a ...

Aug 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Wipes in Poland

In 2014 current value growth of wipes registered 5% whilst total volume growth reached 8%.Wipes has enjoyed a steady development with the number of users constantly growing. Polish consumers appreciate wipes because of their convenience of use and ...

Aug 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Malaysia

The horeca channel contributed the most to AFH products during 2014, followed by hospitals/healthcare and businesses. This was mainly driven by the growing number of foodservice outlets and shopping malls in urban cities. In addition, the good ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Malaysia

Cotton wool/buds/pads are mainly used by women, especially those who believe facial care is important. For instance, cotton is used for make-up removal, while women who do not wear make-up still use it to cleanse the skin and achieve deep cleansing ...

Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Incontinence in Malaysia

Educating the public has proved fruitful for incontinence players, enhancing their product awareness and understanding of incontinence. This enables consumers to better understand this health problem when they are in old age making them more eager to...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Malaysia

More women are increasingly joining the workforce in order to combat rising inflation and the high cost of living, therefore traditional nappies/diapers, which have to be washed, are becoming less popular, as they are time consuming. Despite ...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Malaysia

Due to urbanisation, many consumers have increasingly hectic lifestyles. Thus demand for tissue and hygiene has grown in tandem thanks to better living standards and higher income levels. For instance, wipes benefit from increasing popularity because...

Aug 2015 | US$2,650 | Pages: 58 | Add to cart | View details

Country Report

Retail Tissue in Malaysia

Retail tissues are no longer a novelty, even among rural dwellers, although some households still treat toilet paper and napkins as luxury items, preferring water and a handkerchief. Most low-income households do not waste money on these disposable ...

Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Malaysia

During 2014 manufacturers continued to produce basic products which are commonly used by women. They also increased their product research and development to enable them to cater to a greater variety of consumer needs. This included new technology to...

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wipes in Malaysia

Urbanisation leads to hectic lifestyles therefore living standards have now risen. Modern consumers have embraced wipes due to their convenience and ability to take care of hygiene issues. Intimate wipes and wipes and refills recorded higher growth ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Australia

In 2014, heavy discounts, ancillary products and bulk buys did not help major brands in tissue and hygiene fight off an increasing private label presence. Coles and Woolworths increasingly copy branded products, not only in functionality and design, ...

Aug 2015 | US$2,650 | Pages: 65 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Australia

AFH incontinence experienced the largest value growth at 9% within AFH tissue and hygiene in 2014. The increasing number of people aged 65 and over became a major contributory factor in this growth. Due to specific demographics, most consumers use ...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Australia

Cotton wool/buds/pads experienced a current value growth of 3% in 2014, while volume growth slightly fell at a negative 1%. Value growth slowed slightly in comparison to previous years, while volume declined at a slower pace. Value growth can be ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Incontinence in Australia

The internet is an increasingly popular distribution channel for incontinence products. Besides the obvious factors like the stigma associated with purchasing incontinence products, and convenience, other factors contribute to the increasing ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Australia

Nappies/diapers/pants grew by 1% in value terms to reach sales of A$525 million in 2014, with junior nappies/diapers (sales of A$317 million) the leading area. Kimberly-Clark Australia Pty Ltd is a leading player in the category with a 69% value ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Retail Tissue in Australia

Toilet paper is the key category within retail tissue and grew by 1% to reach sales of A$938 million in 2014. Premium toilet paper continued to lead: Quilton, Sorbent and Kleenex being the major brands. The significant growth of ABC Tissue Products’ ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Sanitary Protection in Australia

Sanitary protection increased by 1% in current value terms to reach sales of A$290 million in 2014. The strongest growth of 4% was in ultra-thin towels with wings, where consumers increasingly switched from regular to ultra-thin towels that provide ...

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wipes in Australia

The strongest value growth was registered by impregnated wet wipes (12%), within which other impregnated wet wipes (13%) saw the strongest growth closely followed by the large category of all purpose cleaning wipes (12%). In surface care, consumers ...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Ireland

Whilst the Irish economy is slowly beginning its climb out of recession, public spending is not expected to increase any time soon. The Irish government upset a large number of Irish citizens when it released a letter to home care nurses stating that...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Ireland

Consumers are increasing their purchases of time-saving, convenient products when it comes to skin care. The cleanse, tone and moisturise skin care routine became less known in 2014. Consumers, instead of purchasing cleansing lotion, toner, cotton ...

Aug 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Incontinence in Ireland

2014 saw share return to international manufacturer SCA Hygiene Products whereas some private label companies saw their shares decline. Aldi and Lidl performed better than other private label manufacturers with Aldi seeing a slight increase and Lidl ...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Ireland

Procter & Gamble’s Pampers brand still has a strong lead in nappies/diapers/pants, and is a long way from losing this position. However, 2014 saw consumer confidence lean towards private label products. Even during the economic recession consumers ...

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in Ireland

During the recession consumers looked for ways to save money, whilst still purchasing as many household items as they had done in the past. During this time discounters such as Lidl and Aldi were in favour. They offered private label products at much...

Aug 2015 | US$2,650 | Pages: 61 | Add to cart | View details

Country Report

Retail Tissue in Ireland

Discounters continued to drive the competition and lower prices in retail tissue in 2014. With discounters such as Aldi and Lidl competing against big brand names, the dynamics of retail tissue were bound to change. As more and more consumers shopped...

Aug 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Ireland

Consumers continue to purchase lower-priced private label goods in place of premium brands to reduce their costs. Whilst sanitary protection is considered essential, there are large variations in prices between brands, and consumers increasingly find...

Aug 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Ireland

Consumers are choosing convenience in personal care. When it comes to personal wipes, most consumers who purchase these products do so for reasons of convenience. Instead of using traditional methods for facial cleansing, such as cotton wool and ...

Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the United Arab Emirates

The surge in the number of tourists visiting the country in 2014 both from neighbouring Arab countries as well as Western countries in line with the Government’s efforts in advertising the United Arab Emirates as a luxury safe haven abroad on TV ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the United Arab Emirates

The category remained niche in 2014 with sales limited to less than AED7 million and 50 tonnes. Prices remained relatively high, thus deterring many middle and lower income consumers from purchasing these products. Despite the rising number of ...

Aug 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Incontinence in the United Arab Emirates

Sales of retail incontinence remained insignificant in the United Arab Emirates in 2014. These products are mainly supplied to hospitals, pharmacies and clinics, made readily available for consumers who have a doctor’s prescription and are covered ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the United Arab Emirates

The United Arab Emirates witnessed a healthy birth rate in 2014, triggering a rise in the sales of nappies/diapers/pants. This was further supported by the huge influx of foreign expatriates moving to the country in the wake of healthy economic ...

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in the United Arab Emirates

The United Arab Emirates was greatly affected by the global financial crisis that hit in 2009, especially since the majority of the population living in the country are expatriates which led to a large exodus of people fleeing debt and economic ...

Aug 2015 | US$2,650 | Pages: 57 | Add to cart | View details

Country Report

Retail Tissue in the United Arab Emirates

A number of factors boosted sales in 2014, including population growth supported by a large influx of expatriates both from Western countries and neighbouring Arab countries, both searching for economic and political stability. The United Arab ...

Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in the United Arab Emirates

2014 saw a strong influx of Arab expatriates from neighbouring countries fleeing political unrest as well as Western expatriates, in light of the economic difficulties in countries such as France and Spain. This, in addition to strong TV advertising ...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in the United Arab Emirates

Convenience remained a very big trend in 2014 with consumers working longer hours and leading more hectic lifestyles. Also, a booming economy and a more open society has led more local women to join the workforce, thus raising the need for quick and ...

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Ukraine

It is a simple fact that demand for AFH tissue and hygiene products is heavily dependent on overall economic activity. In 2014, the Ukrainian economy exhibited signs of a very deep recession and, as a result of this, many Ukrainians were less than ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Ukraine

Cotton wool/buds/pads in Ukraine is a highly saturated category. For this reason, sales of these products are decreasing significantly. Cotton pads have diverse packaging, offering a wide range of products at different prices and containing varying ...

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details
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