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Tissue and Hygiene

Euromonitor International publishes the world's most comprehensive market research on the tissue and hygiene industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Nappies/Diapers/Pants in Eastern Europe

Jul 2017

The nappies/diapers/pants market in Eastern Europe is challenged by low birth rates and the economic downturn of a few major markets in the region. This has proven challenging to manufacturers, hindering both volume and value growth. However, ...

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Strategy Briefing

Personal Wipes: Trends, Challenges, Growth Potential

Jul 2017

With significant untapped potential in the developing countries and room for growth in the developed regions, personal wipes often top the industry agenda. The report provides a global overview of the personal wipes marketplace in the developed and ...

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Company Profile

Unicharm Corp in Tissue and Hygiene

Jun 2017

One of the top three global manufacturers of hygiene products, Unicharm continues to face challenges in its domestic market, Japan, as it is a mature market with a rapidly ageing population. This report analyses the company’s strategy to deal with ...

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Strategy Briefing

Nappies/Diapers/Pants in Middle East and Africa

Jun 2017

Urbanisation, rising disposable incomes, high birth rates and expansion of modern retail have driven growth in nappies/diapers/pants across markets in the Middle East and Africa. However, price and cultural habits remain a barrier to purchase, and ...

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Country Report

Tissue and Hygiene in Japan

Jun 2017

In 2016, Japan saw tissue and hygiene current value growth at below the level of the CAGR for the 2011-2016 review period as a whole. The decline of nappies/diapers/pants sales to Chinese consumers, resulting largely from increased production of ...

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Country Report

Tissue and Hygiene in India

Jun 2017

Tissue and hygiene in India witnessed strong double-digit growth in 2016 aided by increasing consumer disposable income and consumer awareness. With increasing advertising and promotional activities by brands, consumers are becoming more aware of ...

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Company Profile

Hengan International Group Co Ltd in Tissue and Hygiene

May 2017

China’s Hengan International Group has risen through the ranks of global tissue and hygiene players, largely benefiting from its vast distribution network within the Chinese market. This report analyses the company’s pricing, branding, and ...

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Country Report

Tissue and Hygiene in Kenya

May 2017

In 2015 and 2016, Kenya’s economy emerged as one of the star performers in the region. Growth was driven by a strong expansion in the construction and electricity sectors, favourable weather conditions and a recovery in tourism. Kenya is also ...

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Strategy Briefing

Category Update: Sanitary Protection

May 2017

With significant unmet potential in developing markets, sanitary protection shows room for future growth. Product segmentation, with a focus on overnight protection, natural ingredients and other trends, can help guide the category dynamic, while ...

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2017

May 2017

The tissue and hygiene forecast sees another downgrade with the latest quarterly update. While the downgrade is small, compared to the projected market value and volume, it signals persistent pressure on the industry stemming from GDP weakness and ...

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Country Report

Tissue and Hygiene in Thailand

May 2017

Tissue and hygiene expanded strongly in current value during 2016. The improved economic situation in Thailand was the key contributor to this positive growth as many consumers enjoyed higher disposable incomes and regained confidence to spend. ...

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Country Report

Tissue and Hygiene in Cameroon

May 2017

The performance of tissue and hygiene in 2016 was stronger than over the review period due to a stronger economy, which positively impacted consumer spending power. As with many other consumer goods categories, prices hampered the potential for ...

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Strategy Briefing

AFH Tissue: Responding to the Changing Institutional Landscape

May 2017

North America and Western Europe have historically dominated AFH tissue consumption. However, growth is limited as the industry matures and faces constraints due to shifting trends in institutional channels. This report analyses how changes in the ...

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Strategy Briefing

Retail Tissue in Asia Pacific

May 2017

Asia Pacific is the largest growth region for retail tissue value sales. The region’s developing countries show significant unmet potential and opportunities for growth, particularly in rural and low-income areas. However, price competition threatens...

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Country Report

Tissue and Hygiene in Portugal

Apr 2017

The strong performance of the Portuguese economy continues to give positive signs. Exports are increasing and the unemployment rate is in decline. Consumer confidence has also hit record highs due to recovering purchasing power, which has had a ...

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Country Report

Tissue and Hygiene in Germany

Apr 2017

Tissue and hygiene continued to benefit from several growth drivers as it notched positive value growth in 2016. The rising birth rate and the trend for spending more money on branded products positively influenced sales in tissue and hygiene during ...

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Country Report

Tissue and Hygiene in France

Apr 2017

Tissue and hygiene continued to record positive current value growth in 2016, although disparate performances were recorded in the various categories. Retail tissue was the main driver of growth and thrived mainly due to the strong pace of product ...

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Country Report

Tissue and Hygiene in Estonia

Apr 2017

The tissue and hygiene market continued to expand in 2016 thanks to a number of factors. The country’s economy is strengthening, driven primarily by private consumption. Real GDP is rising, which is boosting consumer confidence in the economy and ...

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Country Report

Tissue and Hygiene in Hong Kong, China

Apr 2017

The maturity of various categories and the ageing population continue to restrain sales of tissue and hygiene products, while tourists in general and tourists from mainland China, in particular, remain an important source of external demand for ...

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Strategy Briefing

Retail Tissue in Eastern Europe

Apr 2017

The retail tissue market in Eastern Europe has been hindered by the economic downturn of many countries, as some have been slow to recover. This has led consumers to favour economy products at low prices, paving the way for the growth of private ...

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