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Market research on the tissue and hygiene industry

Euromonitor has the world’s most comprehensive research on the tissue and hygiene industry. We monitor and analyse industry trends in tissue and hygiene globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in tissue and hygiene include:

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Country Report

Away-From-Home Tissue and Hygiene in Saudi Arabia

AFH tissue posted stronger volume growth of 5% in 2014 as opposed to the 4% CAGR of the review period. The Saudi economy continued to perform well in 2014 with growth of around 4%. The government, in an effort to keep pace with the global ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Saudi Arabia

Saudi Arabia is the largest market in the Middle East for beauty and skin care products. Saudi women are used to having a detailed skin care regimen in order to stay looking young. As access to international brands grew thanks to a rising number of ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Saudi Arabia

Saudi Arabian society is gradually embracing modernisation, albeit within the limits of Sharia law. The topics and issues which were previously considered a taboo are now being discussed more openly, especially on social media. Women are becoming ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Saudi Arabia

Saudi Arabia continued to record a significantly stronger birth rate in 2014. Although the overall birth rate has been falling slightly due to a shift towards smaller household sizes, it still remained high, keeping the country in the top 100 in ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Saudi Arabia

The Saudi tissue and hygiene market registered a stronger performance in 2014 than the review period average thanks to the growing activities of manufacturers. Nearly all manufacturers engaged in aggressive in-store promotions, such as multipack ...

Apr 2015 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Saudi Arabia

Saudi Arabia continued to witness exponential growth in its retail industry in 2014, and most notably in the grocery channel. Modern grocery retailers in particular continued to expand aggressively during the year. Al-Azizia Panda United, the leading...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Saudi Arabia

More women continued to enter the workforce in 2014 thanks to initiatives from the Saudi government, which is keen to improve female employment statistics. According to the figures, nearly 160,000 women have been hired by the private sector over the ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Wipes in Saudi Arabia

Health scares continued to hit Saudi Arabia in 2014 with the prevalence of the MERS-CoV virus. Up to October 2014, 796 cases were diagnosed, with 338 deaths. Furthermore, a lack of pesticide control from the government has also led to widespread ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Nigeria

With the increase in real estate development, spurred by the growing economy, as well as increasing urbanisation which drove demand for hospitality provision, coupled with growth in the elderly population driving sales of AFH incontinence, AFH tissue...

Apr 2015 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Nigeria

Cotton wool/buds/pads products in Nigeria benefited from increased usage for a variety of personal uses by consumers who enjoyed higher disposable incomes and who were becoming more health conscious. Its use extended beyond first aid to be used for ...

Apr 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Incontinence in Nigeria

The incontinence category recorded robust current value growth in 2014. A key factor supporting growth was the increase in the 65+ population, which grew by about 3% in 2014 compared to 2013, and by about 15% between 2009 and 2014. A good proportion ...

Apr 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Nigeria

For a category which continued to have very low penetration, nappies/diapers/pants still had potential to grow in Nigeria where baby and child population growth remained quite strong compared to Western markets. The population aged 0 to 36 months ...

Apr 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Nigeria

The Nigerian tissue and hygiene market grew well over the review period, as many categories, such as toilet paper, tissues, nappies/diapers/pants and sanitary protection were yet to attain full maturity, with usage still low in per capita terms. ...

Apr 2015 | US$2,400 | Pages: 50 | Add to cart | View details

Country Report

Retail Tissue in Nigeria

Retail tissue remained far from mature in 2014, with usage still low in per capita terms in Nigeria. Yet with increasing urbanisation, a wider variety of products, and wider retail availability, particularly for some of the more niche products, such ...

Apr 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Sanitary Protection in Nigeria

In 2014, the sanitary protection category in Nigeria continued to grow. Growth in the overall category was due to the increase of women in urban areas involved in higher-income employment, such as banking and real estate. Secondly, there was ...

Apr 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Wipes in Nigeria

Wipes recorded strong growth due to increased demand for task-specific brands among Nigerian consumers, particularly those with growing incomes. Baby wipes was traditionally used in Nigeria, even among adults, but newer product types grew well, such ...

Apr 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Ecuador

In December 2013, the COMEX (External Commerce Committee in Spanish) introduced Resolution 116, which controls imports of final products and raw materials. The resolution was allegedly created to control product quality by demanding importers obtain ...

Apr 2015 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Ecuador

The COMEX (External Commerce Committee, in Spanish) introduced import barriers in December 2013, supposedly to improve quality controls, which affected cotton wool/buds/pads in Ecuador as most products in the category are imported, and the ...

Apr 2015 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Incontinence in Ecuador

The government wants to reduce imports by US$6 billion by 2017 and introduced Resolution 116 through the COMEX (External Commerce Committee, in Spanish) as a means to achieve this goal. This legislation created quality controls and entrance barriers ...

Apr 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Ecuador

In June 2013 the Communication Law was approved, and its regulation document was published in January 2014. The law bans all foreign-made advertisements and states that advertisements to be shown during children’s TV programmes have to be approved by...

Apr 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Ecuador

Tissue and hygiene registers slightly slower current value growth in 2014 than over the review period due to less promotional and advertising activity, and product availability.

Apr 2015 | US$2,400 | Pages: 48 | Add to cart | View details

Country Report

Retail Tissue in Ecuador

In December 2013 the COMEX (External Commerce Committee, in Spanish), introduced Resolution 116, which created import barriers by requiring importers to obtain quality certificates for finished products and raw materials. In January 2014 the ...

Apr 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Sanitary Protection in Ecuador

In 2014 a government regulation kept the category from growing to its full potential. In December 2013, the COMEX (External Commerce Committee, in Spanish), introduced Resolution 116. The aim of the resolution is supposedly to control product quality...

Apr 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Ecuador

The COMEX (External Commerce Committee, in Spanish) implemented import barriers in December 2013, supposedly to improve quality controls, which affected raw materials as well as final products. Since wipes in Ecuador are mainly imported, this ...

Apr 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in France

2014 was another year of modest and ambivalent performances in away-from-home tissue and hygiene. Volume sales of away-from-home hygiene continued to perform positively, with demand being driven by the ageing French population. However, given there ...

Apr 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in France

Cotton wool/buds/pads is a basic product with limited innovation and promotional support. The category should theoretically suffer from a staple product brand image and a high level of penetration, close to saturation. Nevertheless, the cotton ...

Apr 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in France

The incontinence category has a promising growth path going forward due to the ageing of the French population, the subsequent growing share of people suffering from incontinence and the slow but progressive lessening of taboo surrounding this issue....

Apr 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in France

In terms of distribution, the nappies/diapers/pants category continued to witness a notable shift in 2014, as both modern and traditional grocery retailers posted an ongoing decline. While this is partly related to a slight slowdown in the birth rate...

Apr 2015 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Tissue and Hygiene in France

The industry of tissue and hygiene continued to be affected by the ongoing stagnation of the French economy that is severely impacting consumer morale and restricting added value. Thus, value sales of tissue and hygiene as a whole increased at a ...

Apr 2015 | US$2,400 | Pages: 73 | Add to cart | View details

Country Report

Retail Tissue in France

Retail tissue, the aggregation of toilet paper, tissues, kitchen towels and paper tableware, witnessed disparate developments in 2014. The overall category’s performance is characterised by high penetration and the strong share of private label. ...

Apr 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Sanitary Protection in France

In a category that is losing consumers due to the ageing of the female population, marketers within sanitary protection were relatively pleased by the steady volume growth seen at the end of the review period. It stemmed from an above-average level ...

Apr 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Wipes in France

At the end of 2013, baby wipes was hit hard by a mini scandal. In November 2012, a recommendation from the French National Agency for Medicines and Health Products Safety was relayed in the media, followed by an announcement via the consumer ...

Apr 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Egypt

The 3% volume growth in away-from-home hygiene during 2014 was slower than the 5% volume growth recorded in the category during 2013, while the 2% volume growth recorded in away-from-home tissue in 2014 was a significant improvement on the 4% volume ...

Apr 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Egypt

Cotton wool/buds/pads in Egypt remains a tissue and hygiene category in which the majority of products target a limited number of mid/high-income and high-income consumers. Until 2014, consistently positive volume growth had been generated in the ...

Apr 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Incontinence in Egypt

Demand for incontinence products in Egypt remained very low in 2014 as retail volume sales declined by 1% to remain on 1.7 million units. The main reason for the limited popularity of incontinence products in Egypt is low consumer awareness of the ...

Apr 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Egypt

The strong current value growth recorded in nappies/diapers/pants in Egypt during 2014 came as a result of the inflationary pressures which emerged during the post-revolutionary period. The positive volume growth recorded in the category, meanwhile, ...

Apr 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tissue and Hygiene in Egypt

Fluctuations between positive and negative growth occurred across all tissue and hygiene categories over the review period due to rising prices and the slow pace of economic recovery. The industry is still nowhere near reaching maturity and per ...

Apr 2015 | US$2,400 | Pages: 48 | Add to cart | View details

Country Report

Retail Tissue in Egypt

Healthy retail volume growth of 5% was recorded in retail tissue in Egypt during 2014, the result of consistent population growth and rising levels of consumer spending after a harsh economic downturn in the aftermath of the January 2011 revolution. ...

Apr 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Sanitary Protection in Egypt

Retail volume sales of sanitary protection in Egypt increased by 6% in 2014 due to rising migration towards urban areas within the country. Positive growth was recorded in the average unit price in sanitary protection in 2014 as current value growth ...

Apr 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Wipes in Egypt

During 2014, sales of wipes in Egypt were boosted by numerous factors ranging from rising awareness of the advantages of using wipes, increasingly hectic lifestyles among the Egyptian population, the general purpose nature of the most popular wipes ...

Apr 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Tunisia

Towards the end of the review period, away-from-home tissue and hygiene continued to benefit from the growing numbers of medical tourists visiting Tunisia as well as the rising popularity of fast food in the country. In addition, the ageing of ...

Apr 2015 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Tunisia

Cotton wool/buds/pads in Tunisia recorded consistent consumer demand throughout 2014 as the growing presence of supermarkets in Tunisia brought major changes to the category as products became more widely available at low prices. Moreover, despite ...

Apr 2015 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Incontinence in Tunisia

Despite the uncertain economic situation which prevails in Tunisia, incontinence products increased in current value by 10% in 2014. During the year, sales benefited from the ageing of the Tunisian population, the main consumer group for incontinence...

Apr 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Tunisia

Overall, nappies/diapers/pants registered healthy value growth in Tunisia in 2014. Demand for nappies/diapers/pants is increasing despite the declining birth rate in Tunisia, a situation which is based on the fact that nappies/diapers/pants are ...

Apr 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Tissue and Hygiene in Tunisia

Tissue and hygiene in Tunisia generated a strong performance in 2014 with current value growth in line with the review period CAGR due to positive growth in tissue and hygiene exports. Moreover, growth in the industry is being driven mainly by ...

Apr 2015 | US$2,400 | Pages: 45 | Add to cart | View details

Country Report

Retail Tissue in Tunisia

Retail tissue in Tunisia remained a dynamic category during 2014 as strong value growth was recorded. Much of this growth was driven by the strong increase registered in demand for kitchen towels. In addition, the increasing presence of retail tissue...

Apr 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Sanitary Protection in Tunisia

Sanitary protection remained a dynamic category in Tunisia in 2014 as strong retail value growth of 7% was recorded in current terms. This strong performance was driven by the rising levels of growing competition among the category’s domestic key ...

Apr 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Wipes in Tunisia

Personal wipes remained the dominant wipes category in Tunisia during 2014 this reason these trends in personal wipes were extremely influential on the performance of the entire wipes category. This situation can be explained by the remarkable lack ...

Apr 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tissue and Hygiene in Dominican Republic

Tissue and hygiene saw strong current value growth in 2014 as the domestic economy rebounded, prompting brands to step-up innovation and increase unit prices. Despite maturity, tissue and hygiene brands continued to diversify their product offer ...

Apr 2015 | US$2,400 | Pages: 57 | Add to cart | View details

Country Report

Retail Tissue in Dominican Republic

The Dominican Republic’s economy rebounded in 2014, following a sluggish economic performance in 2013. While this contributed to growth in retail volume sales in retail tissue, it also encouraged manufacturers to increase unit prices faster than in ...

Apr 2015 | US$900 | Pages: 24 | Add to cart | View details
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