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Market research on the tissue and hygiene industry

Euromonitor has the world’s most comprehensive research on the tissue and hygiene industry. We monitor and analyse industry trends in tissue and hygiene globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in tissue and hygiene include:

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Country Report

Nappies/Diapers/Pants in Georgia

In 2013, parents are paying more attention to quality in junior nappies. At this age, the nappies do not need changing as frequently, so parents are more willing to pay for higher quality products. They prefer thin nappies which have a greater ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Georgia

In 2013, the stabilised economic environment had a positive impact on sales in tissue and hygiene products. Sales increased, but at a low rate of growth, as almost all categories are mature and well-developed. The value sales increase was much higher...

Dec 2014 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Georgia

The number of domestic companies increased in 2013, and domestic manufacturers have improved both their value share and also product quality since 2012. Georgia’s domestic manufacturers can now compete with international brands, with high quality and...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Georgia

The share of new importers in tissue and hygiene has grown, and the numbers of small companies selling their products has increased to 17% in 2013. Separately, these companies each control less than 1% market share, but together compile a significant...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Wipes in Georgia

Wipes used to be optional products in Georgian households, but currently appear to be becoming essential products, used on a daily basis in multiple aspects of a consumer’s life. Product segmentation has let consumers use specialised wipes for ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Georgia

Companies continued to function actively, despite external factors such as elections or protest rallies. Due to these activities, the commercial organisations managed to maintain growth in sales of away from home tissue and hygiene products. ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Georgia

Sales of cotton wool are decreasing significantly, but cotton pads are becoming more popular. Previously, pads were only offered by one manufacturer, but are now produced by all companies. Pads now have diverse packaging, with different prices, and ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Georgia

SCA Group has launched a product for light incontinence in supermarkets, which should increase consumer awareness about new methods to take care of the condition. Overall, incontinence products are aimed at elderly people and hospital patients. This ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Wipes in Romania

In 2013 sales of wipes continued to be largely represented by trends in personal wipes. Home care wipes remained a very insignificant category in Romania, which was associated with over expenditure. At home people still prefer using sponges or ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Romania

AFH tissue and hygiene benefitted from the recovering economy in 2013. These products are mostly dedicated to hotels, restaurants and catering. Also these products could be found mostly in offices, industry and the healthcare sector.

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Romania

Cotton wool/buds/pads performed rather stably in Romania in 2013. Increasing prices had a stronger impact on the category as a result of fluctuating global prices of cotton. Romanians use cotton wool/buds/pads mainly for cosmetic purposes. For this ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Incontinence in Romania

Awareness of the usefulness of incontinence products remains limited to more educated, high-income families from big cities. The difficulties encountered by manufacturers in reaching the right target group combined with the still low public ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Romania

The birth rate is the most important factor that influences sales in this category. In 2013 the rate reached 2007 levels, namely 10,000 persons. Apart from social factors, the prolonged economic crisis left serious marks in terms of family planning. ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Romania

In 2013 tissue and hygiene products witnessed a recovering trend, which resulted in better performance of both volume and value sales in most categories. In general, positive performance could be observed across nearly every category in tissue and ...

Nov 2014 | US$2,400 | Pages: 65 | Add to cart | View details

Country Report

Retail Tissue in Romania

Previous recession anxieties have caused consumers to give up premium products or reach for economy options in many tissue categories. The introduction of supermarkets/hypermarkets’ private label lines has meant important changes in the Romanian ...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Sanitary Protection in Romania

In 2013, recovering purchasing power allowed sanitary protection to witness development of new products that provide extra benefits. For instance, good demand for products that respond to health and wellness trends or demand for natural products ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Thailand

Innovation and new technology within health and hygiene have become critical issues, which resulted in Thai consumers being wiser when purchasing products, especially regarding tissue paper and other related hygiene items such as wipes. Therefore, ...

Nov 2014 | US$2,400 | Pages: 66 | Add to cart | View details

Country Report

Sanitary Protection in Thailand

The category of sanitary protection recorded growth due to a higher number of consumers. The purchasing decision regarding sanitary protection products depends on many different factors, such as brand, innovation, quality and price. From these ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Thailand

Value sales of cotton wool/buds/pads reached Bt514 million in 2013. Cotton wool/buds/pads are targeted at women from almost all income levels, as they are necessary for their daily lives, especially for those who wear make-up. Other members of the ...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Retail Tissue in Thailand

Retail tissue recorded strong growth in 2013. The important factor that drove sales growth of retail tissue was that these products are critical for personal use and home care. They are essential to the daily activities of everyone. In addition, ...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Wipes in Thailand

With concerns over the disease and public hygiene, consumers continued to increasingly use wipes for their daily needs. General purposes wipes saw a better performance due to greater penetration of key brands such as Kleenex, which successfully ...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Thailand

Away-from-home tissue and hygiene products recorded growth in volume and current value terms in 2013. AFH toilet paper continued to be the largest category, as toilet paper was within retail tissue. These are used for many purposes and the main users...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Incontinence in Thailand

Incontinence recorded growth in 2013. This product type showed its potential for strong growth as the number of elderly people increased each year. Incontinence recorded current value growth of 13% in 2013, but this was lower than in previous years ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Thailand

Nappies/diapers/pants still had potential for some growth; however, the likelihood of new players was lower as competition within the category became more consolidated. New players needed to face the challenges of higher setup costs and an unstable ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Uzbekistan

Consumption of cotton wool/buds/pads by mothers for babies and children became very popular. This trend encouraged mothers and their parents to purchase and include the products in gift packs to be delivered during birth celebrations. After the first...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Incontinence in Uzbekistan

Despite its strong potential, sales of incontinence products remained underdeveloped in 2013. However, thanks to strong recommendation and effort by medical personnel, mainly doctors, sales significantly improved. Their advice and reference to using ...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Uzbekistan

With improvement of living standards, level of deposit income and appearance of more affordable products, sales of nappies/diapers/pants grew significantly in 2013. Affordable prices and discount campaigns also reflected the growing competition. Due ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Tissue and Hygiene in Uzbekistan

Tissue and hygiene in Uzbekistan continued to develop in 2013 thanks to both manufacturers and consumers. While Uzbek consumers were not familiar with most of the products during the review period, domestic entrepreneurs and foreign investors built a...

Nov 2014 | US$2,400 | Pages: 51 | Add to cart | View details

Country Report

Retail Tissue in Uzbekistan

Retail tissue comprises sales of toilet paper, tissues and paper tableware, albeit each of them at different scale. Overall consumption of products grew over the review period as well as in 2013 thanks to consumers’ changing lifestyles. Thanks to ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Sanitary Protection in Uzbekistan

While sanitary protection products were of primary necessity to female consumers, its consumption was not yet at its fullest capacity in 2013. Consumers were centred in urban areas, consisting of mainly European or Uzbek origin and in all cases ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Wipes in Uzbekistan

Wipes was represented by personal wipes only and continued to develop thanks to hygiene concerns that became trendy in Uzbekistan. While new products such as antiseptics strengthened this trend, wipes was the first hygiene solution which also greatly...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Uzbekistan

Represented by AFH napkins and AFH toilet paper, AFH tissue and hygiene remained underdeveloped in Uzbekistan. The main reason was low popularity of the concept of away-from-home products among manufacturers, retailers and consumers. Home-oriented ...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Hong Kong, China

Incontinence was the most important AFH area in 2013. Hospitals and health institutions are the sole buyers of AFH incontinence products in Hong Kong. The strong performance of such products can be attributed to the fact that the population is ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Hong Kong, China

Cotton wool/buds/pads grew faster in both volume and value terms in 2013 than during the review period. Cotton buds remained the most popular product type as it can be used for various purposes, from cleaning wounds to the application and removal of ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Hong Kong, China

Incontinence recorded a review period current value CAGR of 5% due to the increase in the proportion of older people aged 65 and above in the population and marketing campaigns. The proportion of older persons aged 65 and above increased from 12.7% ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Hong Kong, China

The ‘Year of the Dragon’ baby boom continued in 2013 due to the fact that children born in Dragon years are traditionally perceived as having good fortune and are honoured and respected. According to the Hong Kong Census and Statistics Department, ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in Hong Kong, China

Retail tissue and hygiene posted stronger growth in 2013 than in 2012 in current value terms. Growth was driven by strong demand for nappies/diapers/pants due to the high number of births in 2012 - the Year of the Dragon in the Chinese calendar. An ...

Oct 2014 | US$2,400 | Pages: 57 | Add to cart | View details

Country Report

Retail Tissue in Hong Kong, China

SCA tightened its grip within retail tissue in 2013 following the launch of a toilet paper brand and the acquisition of Vinda. The takeover also gave a clear statement of intent that the company believes that China offers good growth potential.

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Hong Kong, China

Stayfree from Johnson & Johnson was withdrawn from the Hong Kong market at the end of 2012 and beginning of 2013. This move confirmed Johnson & Johnson’s shift in focus to pantyliners. Carefree, now the company’s flagship brand, has been withdrawn ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Hong Kong, China

Wipes benefited from the Dragon Year Baby Boom in Hong Kong because in Chinese culture those born during the Year of the Dragon are said to be deliverers of good fortune and a master of authority and are thus traditionally honoured and respected. ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Incontinence in Pakistan

Incontinence in Pakistan is negligible in terms of value and volume sales. Low awareness of such products coupled with low availability of the same is the reason for this.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Wipes in Pakistan

Increasing urbanisation and more people travelling abroad were the major drivers prompting consumers to buy wipes in 2013.

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Global Briefing

Fragrances in Home Care: On the Scent of Greater Diversity

Fragrance is a vital ingredient in home care products in order to mask the scents of active chemical ingredients, but in some categories it is also being used for product positioning and marketing. This report assesses global fragrance trends in home...

Oct 2014 | US$1,200 | Pages: 50 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the Philippines

Nappies/diapers/pants grew by 5% in 2013, reaching total value sales of Ps15.1 billion. This can be attributed to the high birth rate in the Philippines, which was recorded at 25 births per 1,000 people in 2013. However, compared with previous years,...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Tissue and Hygiene in the Philippines

Rising disposable incomes and the steady increase of the Philippine population are both positively contributing to the growth of tissue and hygiene in the country. Rising disposable incomes among the working class is triggering existing market ...

Sep 2014 | US$2,400 | Pages: 67 | Add to cart | View details

Country Report

Retail Tissue in the Philippines

Price and quality remain the key drivers of brand choice in the Philippine market. Despite higher purchasing power, consumers now tend to look for value-for-money brands in the market. For retail tissue, as long as brands include hygiene/basic ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Sanitary Protection in the Philippines

In terms of value size, sanitary protection reached a modest Ps8.1 billion in total sales in 2013. The bulk of this, 79% to be specific, is attributable to sales of standard towels, equally divided between the with-wings and without-wings variants. ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in the Philippines

The wipes category grew by 6% in 2013, reaching value sales of Ps101 million. Growth in 2013 was faster than the review period average, primarily due to rising disposable income in the Philippines.

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the Philippines

AFH tissue and hygiene products’ current value sales increased by 3% in 2013 to reach Ps4.0 billion in sales. There has been a steady increase in demand from the horeca channel as well as from hospitals and other healthcare institutions. The changing...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in the Philippines

Filipinos continue to use cotton wool/buds/pads as part of their daily hygiene routine. Cotton wool/buds/pads recorded value sales of Ps1.8 billion in 2013 with a 6% growth rate. This growth rate was not significantly different from 2012’s as the ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details
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