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Market research on the tissue and hygiene industry

Euromonitor has the world’s most comprehensive research on the tissue and hygiene industry. We monitor and analyse industry trends in tissue and hygiene globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in tissue and hygiene include:

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Country Report

Incontinence in Portugal

In recent years incontinence products sold through grocery retailers have opened up a new profitable channel for manufacturers. Nowadays, there is much greater awareness of incontinence problems and solutions among older people, thus boosting demand ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Portugal

In the context of the severe economic climate, most young couples are postponing starting a family, while parents with one child are reluctant to have another. Although families in Portugal traditionally have more than one child, economic factors and...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Tissue and Hygiene in Portugal

Growing price-sensitivity led to an overall current value decline for tissue and hygiene in Portugal in 2013. Over the review period consumers struggled with the economic downturn, rising unemployment, the impact of government austerity measures and ...

Sep 2014 | US$2,400 | Pages: 58 | Add to cart | View details

Country Report

Retail Tissue in Portugal

With disposable incomes increasingly squeezed by the economic crisis and rising unemployment, consumer behaviour has changed considerably. This has affected the consumption patterns of tissue products as consumers started to buy only what is ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Portugal

Portuguese consumers continued to be beset with financial and economic concerns at the end of the review period, with the country struggling to recover from the recession. Many consumers thus cut costs wherever possible. This resulted in consumers ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Portugal

All categories in wipes, with the exception of intimate wipes, posted a volume sales decline in 2013. Consumers are increasingly examining their purchasing patterns and seeking to reduce expenditure wherever possible as a result of ongoing financial ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Portugal

MSP value sales of AFH products, which includes AFH hygiene and AFH tissue, increased by 2% in 2013. The overall category was largely driven by AFH incontinence products as almost all AFH tissue categories posted a decline.

Sep 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Portugal

Although cotton wool/buds/pads are considered basic products for all households, the recession has taken its toll on sales. The impact of the recession hit value sales the hardest due to consumer migration to private label and economy brands, while ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Company Profile

Amway Corp in Tissue and Hygiene

The world’s second largest direct seller, Amway Corp, has built its retail tissue and hygiene operations on its strength in home care and beauty and personal care. This profile looks at the challenges faced by Amway in developing an area of its ...

Sep 2014 | US$525 | Pages: 26 | Add to cart | View details

Company Profile

Georgia-Pacific Corp in Tissue and Hygiene

The world’s fifth largest retail tissue and hygiene manufacturer, Georgia-Pacific, has narrowed its geographic scope to sharpen its focus on the US. This profile analyses the opportunities available in the mature US market and the main issues ...

Sep 2014 | US$525 | Pages: 29 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Tissue and Hygiene

The world’s fifth largest retail hygiene manufacturer, Johnson & Johnson divested its North American sanitary protection operations in 2013. This profile considers the role that Johnson & Johnson’s retail hygiene interests have in light of the ...

Sep 2014 | US$525 | Pages: 35 | Add to cart | View details

Country Report

Incontinence in Singapore

According to Euromonitor International’s socioeconomic data, the population aged 65+ in Singapore is growing, and increased by 6% in 2013. Singapore is gradually shifting to a more-elderly society with those aged 65+ accounting for 7% of the total ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Singapore

Value sales of nappies/diapers/pants increased by 2% in current terms in 2013 to reach S$60 million, which was slightly-lower growth than the review period average. The Year of the Dragon occurred in 2012, when the number of newborn babies increased ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Tissue and Hygiene in Singapore

Singapore continued to see sound economic growth with GDP rising by 2% in 2013. As a result of such healthy growth, tissue and hygiene products also recorded stable current value growth of 3%. Due to hectic lifestyles, Singaporean consumers are ...

Sep 2014 | US$2,400 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in Singapore

Value sales of retail tissue grew by 3% in current terms in 2013 to reach S$69 million. This growth was a similar rate to the review period average. The stable growth of retail tissue may be a result of the constant population growth of Singapore. ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Singapore

Sanitary protection registered 3% current value growth in 2013 to reach S$44million. Current value growth in 2013 was a slight improvement on the review period average, which was attributable to the better performance of ultra-thin towels and ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Singapore

Due to the healthy economy of the country, Singaporeans are experiencing increasingly-hectic lifestyles, which is supporting rising demand for convenience products, such as wipes. Wipes continued to perform strongly in 2013 with current value growth ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Singapore

Value sales of away-from-home tissue and hygiene products grew by 5% in current terms in 2013 to reach S$103 million. This growth was similar to the rate recorded in 2012. This continuous and strong growth is due to the opening of large-scale ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Singapore

Cotton wool/buds/pads registered current value growth of 1% in 2013 to reach S$8 million. Current value and volume growth in 2013 was stable, although slightly lower than in 2012. Since 2012 was the Year of the Dragon, the number of newborn babies ...

Sep 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Tissue and Hygiene in Malaysia

Many tissue manufacturers innovated with regard to packaging in 2013 to attract more consumers, and one of the trends within designs is using characters from toys. Designs based on toys included Hello Kitty, Angry Birds, Mini Zoo and Winnie-the-Pooh....

Sep 2014 | US$2,400 | Pages: 66 | Add to cart | View details

Country Report

Retail Tissue in Malaysia

The increasing urban population resulted in growing sales of retail tissue products in each year of the review period. Despite this, consumers do not perceive napkins, kitchen towels or paper tableware to be essential products for the home, but sales...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Sanitary Protection in Malaysia

Intense rivalry resulted in many manufacturers innovating with new products that suited the modern woman’s needs. These products included Kotex pantyliners scented with daun sirih and green tea, which can prevent odours, especially when taking part ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Malaysia

Consumers have increasing awareness of hygiene issues, especially in certain workplaces, and in addition, a higher standard of living has helped boost sales of wipes. In particular, the demand for baby wipes has increased as the hygiene of babies is ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Malaysia

AFH products such as AFH incontinence, AFH wipers and AFH toilet paper continued to record healthy current value growth in 2013. This can be attributed to demand from hospitals and the healthcare industry, as well as the horeca channel and industry.

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Malaysia

Some brands are not widely sold through hypermarkets or supermarkets, such as Japlo from Takaso Rubber Products and Hana from Hana Corp (M). These brands are sold in more-rural areas and some minimarkets as these types of products do not generate a ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Incontinence in Malaysia

An increasingly elderly population and growing open-mindedness toward the usage of incontinence products resulted in year-on-year sales increases over the review period. In the past, people were reluctant to use incontinence products as they ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Malaysia

There are an increasing number of consumers using standard nappies due to the standardisation of sizes for most nappy products, including for small babies. Besides, it has been proven that there has been an increase in modern consumers using nappies ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Incontinence in Belgium

In 2013 incontinence products continued to gain popularity in Belgium, along with the continued ageing of the population. Both volume and current value sales saw healthy growth, with value growth outpacing volume growth. Brands decided to tackle the ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Belgium

In 2013 stakeholders in nappies/diapers/pants essentially axed the sales strategy of research and development. Given the economic slowdown and very low birth rate in Belgium, the value of nappies/diapers recorded a loss. Disposable pants continued to...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Tissue and Hygiene in Belgium

Tissue and hygiene products are often regarded as commodities, making their performance highly contingent on the economy. Given the uncertain Belgian economy, the performance of tissue and hygiene considerably slowed down in 2013. Consumers continued...

Aug 2014 | US$2,400 | Pages: 66 | Add to cart | View details

Country Report

Retail Tissue in Belgium

Retail tissue includes toilet paper, tissues, kitchen towels and paper tableware. These products are often subject to the economic circumstances and environmental questions. In May 2013, Gondola Magazine claimed that Belgians were increasingly ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Sanitary Protection in Belgium

Issues of saturation, cannibalisation and distrust continue to threaten stakeholders in sanitary protection. The growing use of contraceptives is reducing women’s menstrual cycle. As a result, women are opting for lighter protection, such as ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Wipes in Belgium

In 2013 growth in wipes in Belgium slowed down, essentially due to the fragile economic circumstances. Growth of only 1% was seen in current value terms in 2013, in comparison with 2% in 2012. Home care wipes and floor cleaning systems in particular ...

Aug 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Belgium

AFH tissue and hygiene saw a slowdown in 2013, with a similar performance to that seen in 2012, despite a good showing in 2011. The category was severely hit by the climate of uncertainty in the Belgian economy. First, AFH users started to opt for ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Belgium

Cotton wool/buds/pads is already a relatively mature category in Belgium, with high penetration and usage. Demand for products is quite stable, with volume growth sustained by population growth. Nonetheless, the value performance weakened slightly in...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in France

In 2013, growth was fuelled by increased usage of incontinence products. The category is characterised by strong recruitment potential from new consumers afraid to take the leap to buy incontinence products. Innovation and marketing efforts from key ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in France

Kimberly-Clark’s disengagement from nappies/diapers represented a significant move in a category characterised by a high level of concentration. The company’s focus on disposable pants such as Little Swimmers and wipes leaves room for other players ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in France

Value sales in overall tissue and hygiene increased at a slower pace in 2013 than in the review period. The economic crisis dampened consumer confidence and hampered unit price increases, forcing manufacturers to rely on high levels of promotion to ...

Aug 2014 | US$2,400 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in France

In 2013 retail tissue in France was characterised by a resurgence of consumer demand for luxury products. Even in terms of essentials, a trend towards upscaling was witnessed in retail outlets, as private label diversified its offer into the green ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in France

Economic slowdown dampened household morale and had a detrimental effect on value growth in 2013. Volume sales managed to remain static due to high levels of promotion and new product launches, but this resulted in a decline in unit prices.

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in France

The growing unpopularity of disposable wipes, which suffer from an environmentally-unfriendly image and high prices, had a detrimental effect on volume sales of wipes, leading to the double effect of substitution across categories with all purpose ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in France

In 2013, AFH tissue was deeply impacted by economic contraction in France. In 2012, over 200 businesses closed their doors, or 42% more than in 2011, which had a detrimental effect on demand for tissue products. By contrast, AFH hygiene saw a ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in France

In 2013 cotton wool/buds/pads registered high unit prices in stores, due to private label producers launching premium products, and innovation in the category. As a result, cotton wool/buds/pads performed in line with the review period, with current ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Company Profile

Kao Corp in Tissue and Hygiene

Kao Corp, the second largest retail hygiene manufacturer in Japan, faces maturity and unfavourable demographic developments in its domestic market. This profile analyses the company’s efforts to adapt its offer to challenging domestic conditions and ...

Aug 2014 | US$525 | Pages: 37 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in South Korea

The key consumers of AFH products in South Korea are offices, business centres, hotels and medical buildings, in general. The increasing numbers of foodservice outlets in shopping centres or large buildings have also increased off-trade usage of AFH ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in South Korea

Cotton wool is the most widely used product for medical treatments whilst buds and pads are used for personal cleansing and cosmetic purposes in South Korea. The leading categories amongst cotton wool/buds/pads were buds and pads. Because frequency ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in South Korea

Incontinence products tended to be regarded as for use by patients who cannot move their bodies easily. Thus, the main consumer group was older people in their 70s or 80s. But recently, as the number of consumers suffering from urinary incontinence ...

Aug 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in South Korea

Regardless of decreasing birth rate, resulting in marginal negative growth of retail volume, nappies/diapers/pants in South Korea showed positive retail value growth in 2013, at 4%. This trend is largely due to increasing concern for product safety ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Tissue and Hygiene in South Korea

Tissue and hygiene in South Korea gained positive retail value growth in 2013, thanks to increasing demand of premium products amongst consumers. A series of reports in the trade press about potential risks of artificial ingredients increased the ...

Aug 2014 | US$2,400 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in South Korea

Retail tissue in South Korea obtained 3% retail value growth in 2013, mainly thanks to increasing popularity of premium retail tissue, made with 100% pulp, good fragrance and greater thickness to increase absorbing power. Also, diversification of ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details
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