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Market Research on the Tissue and Hygiene Industry

Euromonitor International publishes the world's most comprehensive market research on tissues and hygiene. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: personal care, health and wellness products, retailing, luxury goods, nutrition, ingredients, institutional channels, hot drinks, soft drinks, dairy drinks, tobacco, packaged food and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

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Country Report

Tissue and Hygiene in New Zealand

EXECUTIVE SUMMARY

Apr 2016 | US$2,650 | Add to cart | View details

Country Report

Tissue and Hygiene in Uruguay

EXECUTIVE SUMMARY

Apr 2016 | US$2,650 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Japan

HEADLINES

Apr 2016 | US$990 | Add to cart | View details

Country Report

Tissue and Hygiene in Japan

EXECUTIVE SUMMARY

Apr 2016 | US$2,650 | Add to cart | View details

Country Report

Retail Tissue in Japan

HEADLINES

Apr 2016 | US$990 | Add to cart | View details

Country Report

Sanitary Protection in Japan

HEADLINES

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Japan

HEADLINES

Apr 2016 | US$990 | Add to cart | View details

Country Report

Wipes in Japan

HEADLINES

Apr 2016 | US$990 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Japan

HEADLINES

Apr 2016 | US$990 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the United Kingdom

AFH tissue and hygiene benefited from the improvement in the UK economy in 2015, reflected in a performance above the review period CAGR in volume terms. The positive impact of economic recovery in this year was, however, hampered by the negative ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in the United Kingdom

Traditionally underpinned by the growth of the older population, in 2015 retail value sales of incontinence in the UK were lifted by the combination of rising consumer education, alongside a contraction in public sector provision of incontinence ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the United Kingdom

In the UK, nappies/diapers/pants continues to exhibit the characteristics of a mature category with virtually complete penetration. This allows little scope for growth beyond the gradual expansion seen within the population. In 2015 this resulted in ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in the United Kingdom

In 2015 retail tissue and hygiene in the UK saw continued value growth, supported by favourable economic conditions which boosted consumer confidence. Consequently, in 2015 consumers became somewhat less sensitive to the cost of adding new products ...

Apr 2016 | US$2,650 | Pages: 59 | Add to cart | View details

Country Report

Retail Tissue in the United Kingdom

The trend towards discounters gaining share in retail tissue became more apparent in 2015, with the main discounter chains further increasing their pressure on manufacturers of branded tissue products. Due to the relatively low prices of private ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in the United Kingdom

In 2015, sanitary protection in the UK registered 1% retail current value growth despite stronger volume gains, as fierce price-based competition amongst manufacturers and retailers continued to place pressure on unit prices. Retail value growth in ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Wipes in the United Kingdom

In 2015, sales of wipes in the UK were boosted as consumers, perceiving mounting pressures on their time, sought to remove steps from their regular cleaning and grooming routines. Across a number of home care and personal care categories, such as ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in South Korea

Away-from-home tissue recorded slower growth than away-from-home hygiene in 2015. For categories within AFH tissue, their sizes are much more significant and there is high potential for value-added products and premiumisation, which contributed to ...

Apr 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in South Korea

Incontinence recorded 8% current value growth in 2015, and is seen as a category with high potential within the total tissue and hygiene industry. With a rapidly ageing population and growing demand for incontinence products, changing the negative ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in South Korea

Volume sales of nappies/diapers/pants declined over the review period as a whole. In 2015, the category recorded a decline in current terms for the first time during the period. The birth rate in South Korea continued to decline and the actual birth ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in South Korea

Overall retail tissue and hygiene recorded current value growth in 2015, despite the maturity of the industry and a stagnant population. Retail hygiene was supported by the developing category of incontinence, as well as the expansion of premium ...

Apr 2016 | US$2,650 | Pages: 54 | Add to cart | View details

Country Report

Retail Tissue in South Korea

Retail tissue in South Korea posted growth of 3% in current terms in 2015, which was despite stagnant population numbers and an economic recession in the country. Toilet paper accounted for a 72% value share of retail tissue in 2015, and its ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Sanitary Protection in South Korea

Based on per capita use of sanitary protection in volume terms, South Korea is at the level of a developed region, as the majority of the target female population use sanitary protection products on a regular basis; however, the target population is ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Wipes in South Korea

As of July 2015, wipes were classified under cosmetics and restricted to higher standards of quality and safety with regard to the manufacturing process. Previously, wipes were considered to be a generic industrial product and did not have any ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Hong Kong, China

AFH incontinence was the strongest performer within AFH tissue and hygiene in 2015, registering current value sales growth of 10%. This was largely thanks to population ageing. According to government figures, there were approximately 1.6 million ...

Apr 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in Hong Kong, China

Incontinence posted current value growth of 8% in 2015, equalling the rate recorded in 2014. The category continued to benefit from growth in the number of people aged 65 years and above in Hong Kong, as older people are the main consumer group for ...

Apr 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Hong Kong, China

Per capita usage of nappies/diapers/pants per child aged 0-36 months in Hong Kong in 2015 was 2,431 units. The fact that this was above the level for even developed economies reflected Hong Kong’s status as a popular and convenient shopping tourism ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Hong Kong, China

Tissue and hygiene retail current value sales in Hong Kong continued to grow in 2015, albeit at a slightly slower pace than in 2014. Population ageing and the maturity of various categories meant that domestic demand was somewhat sluggish, while ...

Apr 2016 | US$2,650 | Pages: 51 | Add to cart | View details

Country Report

Retail Tissue in Hong Kong, China

Retail tissue current value sales grew by 3% in 2015, largely thanks to a solid performance by toilet paper. Toilet paper remained by far the biggest category, accounting for 60% of total retail tissue current value sales, and was also the most ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Sanitary Protection in Hong Kong, China

Per capita usage of sanitary protection among 12-54-year-old females in Hong Kong in 2015 was 182 units, equivalent to 15 units per month. Although this was lower than in Western European and North American countries, it was in line with the regional...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Hong Kong, China

Wipes recorded current value growth of 5% in 2015, a slightly slower rate than in 2014. Accounting for 90% of total category current value sales and posting current value growth of 6%, personal wipes continued to drive the development of wipes as a ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Mexico

The most important story in 2015 to affect AFH tissue and hygiene were increased costs due to the growth of the US dollar compared to the Mexican peso. Cellulose is imported into Mexico as there is no significant production in the country. Prices in ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in Mexico

In 2015, strong advertising for incontinence products was detected in the mass media. SCA Consumidor México SA de CV ran a strong campaign for its leading Tena brand and highlighted the benefits of disposable underwear. No other type of product was ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Mexico

The biggest story in nappies/diapers/ pants in Mexico in 2015 was the decision by Procter & Gamble de México SA de CV to remove its Pampers brand from the market. This decision was part of the new strategy that Procter & Gamble was following to focus...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Tissue and Hygiene in Mexico

Tissue and hygiene maintained stable growth in 2015 despite the difficulties caused by the growth of the US dollar, which affected the prices of imported raw materials of many tissue and hygiene products. Retail unit prices in 2015 increased strongly...

Apr 2016 | US$2,650 | Pages: 60 | Add to cart | View details

Country Report

Retail Tissue in Mexico

In 2015, Procter & Gamble, which had a strong position in toilet paper with its Charmin brand, announced that it was going to leave the tissue market and that the Charmin brand would be removed in the same year. In April 2015, the company stopped ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Mexico

In 2015, sanitary protection had a per capita unit of 176 per woman aged between 12-54. This increased from 133 units in 2010, helped by the increasing presence of standard towels on retail shelves due to the large portfolios of the various players. ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Wipes in Mexico

In 2015, intimate wipes posted the highest value growth of 10%, driven by competition between the brands in the category. Kimberly-Clark changed the image of its Kotex brand to standardise its presence on shelves with its atypical pink and white ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Brazil

Nappies/diapers/pants sales continue to rise in a challenging macroeconomic scenario in Brazil. The category registered 3% volume growth and 9% value growth in 2015. This growth was driven by the fact that consumers are looking for better products ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in Brazil

The challenging macroeconomic scenario in Brazil is already showing signs of impacting the tissue and hygiene industry in the country, even taking into regard its basic necessity positioning. In 2015, Brazilian consumers started to look more ...

Apr 2016 | US$2,650 | Pages: 59 | Add to cart | View details

Country Report

Retail Tissue in Brazil

Retail tissue saw a strong development over the review period in Brazil. The category was growing mainly through value adding, given the rise in average incomes among Brazilian consumers, which made it possible for the lower-income population to buy ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Brazil

Sanitary protection sales are higher among Brazilian consumers in comparison with other South American countries, and the product continues to be more sophisticated and its usage more frequent over time. On average, Brazilian women aged from 12 to 54...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wipes in Brazil

Wipes is still a novelty for many Brazilian consumers, especially those from lower socioeconomic strata, due to it having a higher average unit price than other retail hygiene categories and the fact that it is a side category, complementing core ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Incontinence in Brazil

Incontinence showed itself to be resilient to the decline in purchasing power that impacted Brazilian consumers over the review period. The category continues to be driven by the increasing elderly population in the country, and a greater level of ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Brazil

The AFH tissue and hygiene category relies heavily on the performance of the services industry in Brazil. The category was growing steadily over the review period, boosted by a positive macroeconomic performance and the expansion of the services ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Canada

Away-from-home (AFH) tissue and hygiene posted current value growth of 2% in 2015. Unfavourable economic conditions in 2015 caused businesses and offices to remain conscious of budgets and expenditure on non-essential goods, such as tissue products. ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in Canada

Demand for incontinence products is supported by the growing ageing population in Canada. The number of people over the age of 65 grew by 4% in 2015 to over 5.7 million and by 21% since 2010 compared to 1% and 5.5% growth rates over the same periods ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Canada

The birth rate in Canada remained low at 10,900 persons in 2015, which is lower than it was in 2014. Whilst the number of children in the 0-3 age group slightly increased in 2015, low population growth of children remains the biggest factor that ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Canada

Overall tissue and hygiene demonstrated moderate growth in 2015, largely supported by the growth of incontinence products. The tissue and hygiene category in Canada is very mature, and highly penetrated, with these products often seen as basic ...

Apr 2016 | US$2,650 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in Canada

Given the essential nature of retail tissue paper products to households, matched by a relatively low level of development and innovation in the marketplace, the retail sales performance in 2015 was buoyed by organic macro factors, such as population...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Canada

The sanitary protection category continued to be challenged in 2015 with a slightly declining number of female population aged 12-54 in 2015 and increased price competition amongst manufacturers due to the higher production costs. Despite modest 2% ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details
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