You are here: HomeSolutionsIndustriesTissue and Hygiene
RSS print

Market research on the tissue and hygiene industry

Euromonitor International publishes the world's most comprehensive market research on the tissue and hygiene industry, providing a resource for your entire organization.

We monitor and analyse tissue and hygiene industry trends globally, from total market size and share data and analysis, to specific category level information, helping you with planning strategic development, marketing, mergers and acquisitions and brand management.

Category level information available includes:

Filter Results

Total: (702)

results

 

Country Report

Away-From-Home Tissue and Hygiene in Georgia

Due to the development of tourism and strong competition, hotels, restaurants, cafes and other public places are constantly improving service quality and, in doing so, positively impacting on the growth of AFH tissue and hygiene. The standard of ...

Jul 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Georgia

Cotton wool/buds/pads loses its main strength of multifunctionality. Cotton wool was used as a multipurpose product substituting sanitary protection, incontinence and also wipes products. Today cotton wool consumption is gradually decreasing and ...

Jul 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Incontinence in Georgia

On account of low product awareness and low income levels of target groups, incontinence products are not popular in Georgia. The main users of incontinence products are elderly people and this group has limited funds due to low pensions. People ...

Jul 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Georgia

Value sales of nappies/diapers/pants continued growing as babies use diapers for longer periods. A wide range of diapers is available: different pack sizes spanning a wide price range are provided in order to target each income group. Due to the low ...

Jul 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Tissue and Hygiene in Georgia

In 2014 tissue and hygiene showed high growth in both value and volume terms. Despite no significant change in income levels, the standard of living is improving and Georgian consumer needs are widening in terms of hygiene products. The largest share...

Jul 2015 | US$2,650 | Pages: 56 | Add to cart | View details

Country Report

Retail Tissue in Georgia

The main sales driver in 2014 remained the most established product in Georgia – toilet paper – accounting for 54% of total tissue sales. Georgian consumers are gradually shifting from traditional cloth products to convenient and timesaving paper ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Sanitary Protection in Georgia

In 2014, there was a rich product variety in Georgia. Brands widened their product portfolios with higher quality products with additional features. Manufacturers focused on products with soft and thin surfaces and higher absorbency. A large ...

Jul 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Wipes in Georgia

Wipes are becoming essential items in Georgian households as the products can be used for different purposes. Nevertheless, personal care wipes is the main driver of sales; baby wipes and general purpose categories have the largest shares within it. ...

Jul 2015 | US$990 | Pages: 18 | Add to cart | View details

Company Profile

Kimberly-Clark Corp in Tissue and Hygiene

The second largest manufacturer of tissue and hygiene globally, Kimberly-Clark has seen a declining share of sales in a number of markets. This presentation looks at the company’s strategies to strengthen its competitive position in the developed ...

Jul 2015 | US$570 | Pages: 45 | Add to cart | View details

Company Profile

Kao Corp in Tissue and Hygiene

Faced with challenges in its home market, Japan, Kao is deploying a number of strategies to secure growth. The report looks at the company’s strategies for growth in China, where its Merries brand has enjoyed rapid expansion. Aside from China, the ...

Jul 2015 | US$570 | Pages: 39 | Add to cart | View details

Company Profile

Unicharm Corp in Tissue and Hygiene

One of the leading global hygiene products manufacturers, and Japan’s number one, Unicharm is facing challenges in its home market, Japan. This report analyses the company’s strategy to build presence in international markets through optimisation of ...

Jul 2015 | US$570 | Pages: 39 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in South Korea

AFH tissue continued showing premiumisation with a corresponding rise in current unit price. For example, the hotel and catering industry prefers two- to three-ply toilet tissue for customers’ satisfaction. The design of napkin and prints for hotel ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in South Korea

Cotton wool/buds/pads recorded growth of 2% in value and volume terms respectively in 2014. The category is already mature, so manufacturers are turning to premium products by targeting niche consumer areas such as products for babies. For baby ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in South Korea

Incontinence increased by 15% in value terms as an emerging category, especially light incontinence products such as panty style. Consumers can wear panty-type light incontinence products and still look stylish without being worried or embarrassed. ...

Jun 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in South Korea

Nappies/diapers/pants was near stagnation with just 1% current value growth in 2014. In volume terms, it decreased by 2% in 2014. The continuing low birth rate meant the category entered into stagnation. Thanks to premium products and the strong ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Tissue and Hygiene in South Korea

Tissue and hygiene in South Korea maintained positive value growth in 2014, albeit at a lower growth rate than the previous year. Although tissue and hygiene remains mature, manufacturers’ efforts to produce upgraded products and develop new areas ...

Jun 2015 | US$2,650 | Pages: 61 | Add to cart | View details

Country Report

Retail Tissue in South Korea

Retail tissue increased by 5% in current value terms thanks to a strong performance by kitchen towels. In addition, strong value growth in luxury toilet paper also contributed to the positive growth rate of total retail tissue in 2014. However, ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in South Korea

Sanitary protection recorded a 2% current value growth in 2014 with strong performances by pantyliners and tampons. Towels recorded just 1% value growth rate, but pantyliners and tampons increased by 5% and 7% respectively in value terms. In the case...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Wipes in South Korea

Wipes recorded a strong growth rate thanks to baby wipes. Although there were controversial safety issues about baby wipes ingredients during 2014, the category continued recording healthy growth rates. Consumers demanded better quality or shifted to...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Kazakhstan

Away-from-home tissue sales benefited strongly from growth in the horeca channel and ongoing development in shopping malls in Kazakhstan at the end of the review period. Horeca sales meanwhile benefited from rising disposable income levels in ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Kazakhstan

Cotton wool/buds/pads saw a striking 26% current value sales growth in 2014 over the previous year. However, this was mainly due to the impact of currency devaluation in Kazakhstan in the year, which resulted in soaring unit prices for most imported ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Kazakhstan

Incontinence was already a high-priced product area in retail hygiene even before the impact of currency devaluation in Kazakhstan in 2014. The unit price of incontinence was for example more than three times that of nappies/diapers in 2013 and more ...

Jun 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Kazakhstan

Nappies/diapers/pants were heavily impacted by devaluation of Kazakhstan's tenge In February 2014, with this currency being devalued by 19%. This devaluation sought to increase the competitiveness of Kazakh companies but only resulted in surging unit...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Tissue and Hygiene in Kazakhstan

Tissue and hygiene saw a strong performance during the review period as a whole. Growth was supported by rising disposable income levels and ongoing urbanisation, which resulted in consumers spending more on these products and also gaining access to ...

Jun 2015 | US$2,650 | Pages: 54 | Add to cart | View details

Country Report

Retail Tissue in Kazakhstan

Retail tissue benefited from a number of factors in Kazakhstan at the end of the review period. Rising disposable income levels in particular resulted in many consumers being able to spend more on retail tissue, with mid- to high-income consumers ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Sanitary Protection in Kazakhstan

In February 2014, Kazakhstan's tenge was devalued by 19%, with this aiming to increase the competitiveness of Kazakh companies. This followed the formation of the Eurasian Customs Union between Kazakhstan, Russia and Belarus in 2010, which eliminated...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Wipes in Kazakhstan

Currency devaluation in Kazakhstan in early-2014 resulted in soaring prices for wipes. Personal wipes is the only significant product area in wipes and saw a striking 23% current value unit price growth in 2014. Wipes in general are viewed as ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Slovakia

Away-from-home tissue and hygiene grew by 2% in current value sales terms in 2014 totalling at €17million. Sales were driven by rising employment throughout 2014 which positively impacted growth. Convenient use of products and increasing hygiene ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Slovakia

Cotton wool/buds/pads recorded 2% current value sales growth in Slovakia in 2014 reaching total sales of €4 million. The category benefited from a stable consumer base and affordable product pricing. A particularly strong presence of private label ...

Jun 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Incontinence in Slovakia

Current value sales of incontinence grew by 2% in 2014 reaching sales of €4 million. Sales were boosted by significantly stronger marketing towards the end of the review period which attempted to break the social taboo of incontinence and related ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Slovakia

Nappies/diapers/pants recorded current value sales growth of 3% in 2014 totalling €55 million. Sales were driven by strengthening sales of disposable pants and growing average prices as a result of product premiumisation. Slowly strengthening ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Slovakia

Tissue and hygiene current value sales recorded marginal positive growth in 2014 in Slovakia, which was lower than the overall performance of the review period average. Kitchen towels recorded the fastest growth in current value sales terms in 2014 ...

Jun 2015 | US$2,650 | Pages: 64 | Add to cart | View details

Country Report

Retail Tissue in Slovakia

Retail tissue products are essential for everyday life and thus popular items in consumers’ shopping baskets. Retail tissue’s current value sales were pushed downwards by intensifying price promotions which led to a decline in unit prices. Consumers ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Sanitary Protection in Slovakia

Sanitary protection in Slovakia recorded 1% current value sales growth in 2014 reaching €33 million. Tampons and ultra-thin towels drove growth in 2014 recording best value sales performance due to rising advertising activity and growing popularity ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Slovakia

Current value sales of wipes rose marginally in 2014 reaching sales of €12 million. The category’s growth was supported by growing consumer interest in wipes due to their multi-purpose and convenient uses and declining unit prices. Frequent discounts...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in India

AFH tissue and hygiene sales grew by 16% in current value terms in 2014 to reach Rs5.9 billion. The higher number of hotel, restaurants and offices and increased use of tissue and hygiene products in such establishments drove growth. Increased travel...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in India

Retail sales of cotton wool/buds/pads grew by 6% in volume terms and 12% in current value terms in 2014 to reach 2,000 tonnes and Rs600 million. Growth was due to increased awareness of safe cotton for personal use, supported by higher consumer ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in India

Incontinence remained a niche category in India in 2014, due to low product awareness and availability limited to big cities only. Incontinence products were mainly recommended by doctors for the sick and elderly. Besides, products awareness was ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in India

Nappies/diapers/pants witnessed very strong retail sales growth of 38% in volume terms and 37% in current value terms in 2014 to reach 1.6 billion units and Rs19.4 billion. This performance indicates that disposable nappies/diapers were accepted by ...

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Tissue and Hygiene in India

With the increasing inclination towards sophistication and cleanliness in everyday lives, consumers, especially in metro cities, are using more and more tissue and hygiene-related products. Observed in all regions in the country, the trend was more ...

Jun 2015 | US$2,650 | Pages: 67 | Add to cart | View details

Country Report

Retail Tissue in India

Overall, retail sales grew by 16% in retail volume terms and 17% in current value terms in 2014 to reach 21,000 tonnes and Rs4.8 billion. Retail tissue sales have grown due to increased consumer awareness and disposable incomes and higher product ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Sanitary Protection in India

Sanitary protection retail sales grew by 15% in both volume and current value terms in 2014 to reach 3.9 billion units and Rs19.6 billion. Growth was due to ongoing promotions by leading players and increased distribution, even to smaller towns in ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Wipes in India

Personal wipes grew by 20% in current value terms in 2014, primarily due to a very low sales base. The customer base increased as wipes gained visibility in modern retail formats, such as hypermarkets and supermarkets, but remained small compared ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Austria

AFH tissue and hygiene sales rose by 4% in value terms in 2014, representing an increase compared to the CAGR of 4% registered over the review period. Several factors influenced the performance of AFH tissue and hygiene in 2014, with the main factors...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Austria

Cotton wool/buds/pads was influenced by two distinct factors in 2014. Firstly, cotton wool/buds/pads is perceived as a commodity that is affordable to a relatively wide consumer base. As a result, these products are purchased on a regular basis and ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in Austria

Incontinence was influenced by two distinctive factors in 2014. Firstly, growing consumer awareness about bladder weakness and the increasing perception of incontinence products as regular hygiene products supported sales in 2014. While Austrians ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Austria

Nappies/diapers/pants in Austria grew steadily in value terms in 2014, buoyed by several factors. Demand for nappies/diapers that feature increased absorbency, long-lasting dryness, comfort and greater freedom of movement is largely driven by parents...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Austria

Overall tissue and hygiene posted a positive performance in 2014 compared to the review period. While sanitary protection continued to lose value share, the incontinence, cotton wool/buds/pads and kitchen towels categories posted strong performances ...

Jun 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Retail Tissue in Austria

Retail tissue was influenced by several trends and factors in 2014. The growing consumer tendency towards making their households more comfortable and pleasant is contributing to a stronger consumer tendency towards buying products that suit the ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Austria

Sanitary protection in Austria faced several challenges in 2014. The category is highly concentrated, with two leading manufacturers accounting for 81% of value sales. Overall, private label accounts for 13% of value sales, while the remainder is ...

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Multi-Purchase Discount Ad
    Custom Research Projects

    Passport: Market Intelligence System

    Passport Tissues and Hygiene is the leading on-line market intelligence system for strategic, corporate and marketing planning.


    A regional subscription delivers unrivalled levels of research and analysis for tissues and hygiene products, helping you make clear, confident decisions.

    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here