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Market Research on the Tissue and Hygiene Industry

Euromonitor International publishes the world's most comprehensive market research on tissues and hygiene. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: personal care, health and wellness products, retailing, luxury goods, nutrition, ingredients, institutional channels, hot drinks, soft drinks, dairy drinks, tobacco, packaged food and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

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Global Briefing

Corporate Strategies for Success – Industry Focus or Diversification?

Traditionally, conglomerates have spread their presence across different markets to dilute risk, but now leading manufacturers are increasingly streamlining their portfolios to release resources for their core operations, but this limits the growth ...

May 2016 | US$1,325 | Pages: 45 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Kenya

The development of improved road infrastructure in Kenya as well as growing mall culture and rising disposable income levels among the country’s urban consumers are all leading to improvements in lifestyles, resulting in the expansion of hotels and ...

May 2016 | US$990 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Kenya

During 2015, 12% of the Kenyan population were babies and infants aged up to 36 months. In addition, per capita volume sales of nappies/diapers/pants rose to 40 units per child in 2015. Growth in volume terms was the result of rising disposable ...

May 2016 | US$990 | Add to cart | View details

Country Report

Tissue and Hygiene in Kenya

The growth potential of Kenya’s tissue and hygiene market remains largely untapped due to low consumer usage. However, rising disposable incomes, positive economic growth forecasts, the rising importation of affordable products and expansion of ...

May 2016 | US$2,650 | Add to cart | View details

Country Report

Retail Tissue in Kenya

Industry sources indicate that modern retailing accounts for only 20% of retail outlets in operation in Kenya, with neighbourhood kiosks, market stalls and independent small grocery shops having a wider footprint. Over the review period, modern ...

May 2016 | US$990 | Add to cart | View details

Country Report

Sanitary Protection in Kenya

29% of the total population of Kenya comprises women aged between 12 and 54 years old, the core consumer base for sanitary protection products. The usage of sanitary protection products in Kenya has increased to seven units per woman in 2015. This ...

May 2016 | US$990 | Add to cart | View details

Country Report

Wipes in Kenya

2015 saw a proliferation of affordable disposable nappies/diapers imported into Kenya from Asia, these products are increasingly retailed through traditional retail channels such as kiosks and open air markets. The improved ease of access to ...

May 2016 | US$990 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Saudi Arabia

The Saudi economy continued to perform well in 2015 with growth of around ??4%. The Government, in an effort to keep pace with the global marketplace, continued to invest ?in various programmes to encourage investment in different sectors. Religious ...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Saudi Arabia

Saudi Arabian society is gradually embracing modernisation, albeit within the limits of Sharia law. The topics and issues which were previously considered a taboo are increasingly being discussed more openly, especially on social media. Women are ...

May 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Saudi Arabia

Although the overall ?birth rate in Saudi Arabia has been falling slightly due to a shift towards smaller households, it still ?remained high, keeping the country in the top 100 in terms of high birth rate. This has been beneficial to the baby care ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Tissue and Hygiene in Saudi Arabia

Tissue and hygiene in Saudi Arabia continues to perform well, showing healthy growth rates among all categories. Growing hygiene concerns, high birth rates in the country and retailing industry growth, were the main drivers of sales growth in 2015. ...

May 2016 | US$2,650 | Pages: 49 | Add to cart | View details

Country Report

Retail Tissue in Saudi Arabia

The growth of the retail industry in Saudi Arabia, most ?notably the grocery retailers channel, continues to drive sales growth. Modern grocery retailers continued to expand ?aggressively over the review period, a situation that provides better ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Sanitary Protection in Saudi Arabia

Women are becoming more empowered in Saudi Arabia, and the number of women joining the workforce is increasing every year. They are gaining more knowledge and becoming more aware of health and hygiene issues. This has positively impacted the category...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Saudi Arabia

The ongoing health concerns and fear of epidemics in Saudi Arabia have led people to become more hygiene conscious, and fuelled demand for products such as wipes, hand sanitisers and face masks. Health scares continued to hit Saudi Arabia in 2015 ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in Belgium

The main factor behind the strong performance of incontinence products in 2015 was the ageing population. This demographic factor translated into a larger consumer base and volume sales benefited from this. However, the category also profited from ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Belgium

Despite manufacturers’ innovation and dynamism in terms of advertising and promotion, nappies/diapers/pants recorded a slight retail volume decline in 2015, mainly due to the marginal decline of the population aged 0-36 months. In terms of per capita...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Tissue and Hygiene in Belgium

In 2015, tissue and hygiene witnessed a continuation of the trend observed over the review period: slight value growth accompanied by relatively flat volume sales. The slight decline in volume sales in 2015 was due to saturation in tissue and to ...

May 2016 | US$2,650 | Pages: 50 | Add to cart | View details

Country Report

Retail Tissue in Belgium

Retail tissue was dynamic in 2015, with the strong performance due to both manufacturers’ efforts to innovate and communicate, and to increasing consumer demand for high quality, comfort and innovation.

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Sanitary Protection in Belgium

With 289 units per women aged 12-54 years, Belgian per capita use of sanitary protection ranks slightly higher than the average of Western European countries. Demand for sanitary protection, however, recorded a slightly negative tendency in volume ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Wipes in Belgium

The performance of wipes was highly polarised in 2015. On the one hand, home care wipes and floor cleaning systems registered a weak negative performance, dragged down by consumer trends which favoured different formats, predominantly spray. On the ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Belgium

Despite the improved economic context in Belgium, as attested by the increased willingness of consumers to spend on out-of-home activities, sales of away-from-home tissue and hygiene products decreased in 2015. The main factor behind this decline was...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Portugal

The improvements recorded in Portugal’s economic environment, with GDP growing by 2% in 2015, boosted away-from-home (AFH) tissue and hygiene’s sales.

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Incontinence in Portugal

The increasing life expectancy of the national population, boosted by the developments in medical healthcare allied to improvements in general living conditions, fuelled demand for incontinence products over the review period. The Portuguese ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Portugal

With increasingly busy lifestyles, there is a growing importance being placed on employment stability with marriage being postponed, which was reflected in the downturn in the birth rate in 2015. This trend impacted demand for nappies/diapers/pants ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Tissue and Hygiene in Portugal

After the escalation of the economic crisis with a decline in GDP and an increase in the unemployment rate and in the number of bankruptcies, Portugal is now showing signs of a recovery. Consumers are regaining their purchasing power and with ...

May 2016 | US$2,650 | Pages: 55 | Add to cart | View details

Country Report

Retail Tissue in Portugal

After recording successive declines in current value terms, retail tissue saw stable growth for the first time since 2009. Economic improvements fuelled demand for more expensive products with private label losing share.

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Portugal

The signs of an economic recovery with a decline in the unemployment rate and growth in GDP helped fuel value sales of sanitary protection in 2015, with a shift towards higher priced categories. Standard towels declined by 2% in current value terms ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Portugal

The positive economic landscape with a decline in the unemployment rate and growth in GDP helped fuel consumer expenditure in 2015. Personal wipes grew by 3% in 2015 having declined by 1% in 2014. Baby wipes grew by 2% in current value terms in 2015 ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Estonia

The AFH tissue and hygiene category saw moderate current value terms growth of 2% in 2015. Growth was underpinned by a combination of price increases and rising demand. The latter was supported by an increasing number of tourists, which fuelled sales...

May 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Incontinence in Estonia

The incontinence products category saw a continued improvement in its performance in 2015 with a current value terms increase of 2%. This was due to greater awareness of incontinence issues, along with a willingness to find solutions to this problem....

May 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Estonia

Nappies/diapers/pants continued to demonstrate an upward trend in 2015 with current value growth of 3% almost double the increase seen the previous year. Growth was largely underpinned by consumers’ rising living standards and increased spending ...

May 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Tissue and Hygiene in Estonia

Being essential everyday items products in the tissue and hygiene market saw relatively rapid recovery from the impact of the recent economic crisis in 2015. Improved living standards and spending power supported growth in purchases for home use, as ...

May 2016 | US$2,650 | Pages: 47 | Add to cart | View details

Country Report

Retail Tissue in Estonia

2015 saw retail tissue achieve further growth, rising by 4% in current value terms. Consumers demonstrated greater interest in products with more layers, concomitant with a shift towards more expensive products. As living standards and spending power...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Sanitary Protection in Estonia

The sanitary protection category saw an improved performance in 2015 with current value terms growth of 3%. Growth occurred as recovery from the recession continued, underpinned by rising levels of disposable income and increasing demand for ...

May 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Wipes in Estonia

Wipes saw continued notable growth in Estonia in 2015, with an increase of 4% in current value terms. This was thanks to rising disposable incomes among consumers and thus spending power, enabling purchases of products that were considered ...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in the United Arab Emirates

2015 witnessed a surge in inbound tourism flows in the United Arab Emirates, while strong growth was also seen in the country’s consumer foodservice and retailing industries which was largely due to the opening of several new shopping centres. This ...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in the United Arab Emirates

Retail sales of incontinence products remained insignificant in the United Arab Emirates in 2015. These products are mainly supplied to hospitals, chemists/pharmacies and health care clinics and they are made readily available for consumers who have ...

May 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in the United Arab Emirates

The ongoing increases being seen in the population of the United Arab Emirates due to the healthy birth rate in the country during 2015 is driving growth in nappies/diapers/pants. This growth is being supported by the high numbers of expatriates ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in the United Arab Emirates

2015 witnessed an increase in the number of expatriates moving to the United Arab Emirates from Western countries and neighbouring Arab countries. This was the result of political and economic instability in those countries, in contrast with the ...

May 2016 | US$2,650 | Pages: 51 | Add to cart | View details

Country Report

Retail Tissue in the United Arab Emirates

Population growth was the main driver of the strong growth seen in sales of retail tissue during 2015. The United Arab Emirates is witnessing huge influxes of western and Arab expatriates due to the economic and social unrest which prevails in many ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Sanitary Protection in the United Arab Emirates

2015 witnessed an increase in the number of expatriates from neighbouring countries taking up residence in the United Arab Emirates due to widespread social and political unrest across the Middle East. This had a positive effect on demand for ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wipes in the United Arab Emirates

The growing influx of western expatriates into the United Arab Emirates continues to have a positive effect on sales of wipes. Moreover, the rising demand for convenience remained the major trend supporting the sales of personal wipes during 2015. ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in New Zealand

Convenience continued to characterise AFH tissue and hygiene in 2015, as the popularity of electronic dispensers continued to grow. Automation enables a less labour-intensive process, allowing for greater convenience to consumers. Additionally, cost ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Morocco

Since 2010, the Moroccan government has been pursuing its Vision2020 travel and tourism development plan, which aims to position Morocco among the most popular tourist destinations at global level. Since then, the Government has launched several ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Incontinence in Morocco

Incontinence in Morocco increased in volume and current value by 14% in 2015, with the category rising to DH6 million in value sales by the end of the year. The main reason behind this strong growth is the fact that the category is still in the ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Morocco

According to official statistics, the birth rate in Morocco was 2.13% in 2015, which is roughly equivalent to the 2.15% birth rate recorded in 2014. In parallel, the Moroccan economy created 45,000 new jobs during the first quarter of 2015 and 72,000...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in Morocco

Tissue and hygiene recorded positive sales growth in 2015. Several reasons were behind this, including many new product launches and the entry of several new brands, in addition to the increasing social trend for using nappies/diapers, which has ...

May 2016 | US$2,650 | Pages: 61 | Add to cart | View details

Country Report

Retail Tissue in Morocco

Retail tissue in Morocco has another successful year in 2015, posting current value growth of 8%. The main drivers behind such strong growth are the increasing availability of retail tissue products due to regular imports and the entry of new brands ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Sanitary Protection in Morocco

Sanitary protection in Morocco recorded 7% retail volume growth and 10% current value growth in 2015, with total sales reaching DH571 million. This result was mainly due to the increasing availability and diversity of sanitary protection products, ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Wipes in Morocco

The increasingly widespread availability of wipes in Morocco had a positive influence on sales in the category during 2015 as 10% current value growth was recorded and the category achieved sales of DH136 million.

May 2016 | US$990 | Pages: 29 | Add to cart | View details
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