You are here: HomeSolutionsIndustriesTissue and Hygiene
RSS print

Market research on the tissue and hygiene industry

Euromonitor has the world’s most comprehensive research on the tissue and hygiene industry. We monitor and analyse industry trends in tissue and hygiene globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in tissue and hygiene include:

Filter Results

Total: (681)

results

 

Country Report

Cotton Wool/Buds/Pads in Kenya

Cotton wool/buds/pads continued to see slow sales growth from a low base at the end of the review period. Sales are being boosted by an expanding mid-income group and rising disposable income levels. A growing focus on hygiene is also supporting ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Kenya

Sales of incontinence remained insignificant at the end of the review period. There is little retail distribution for these products, which are typically only offered by larger chemists/pharmacies and healthcare institutions. Sales also continue to ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Kenya

Nappies/diapers benefited from the widening availability of single-unit packs towards the end of the review period. These packs target low- to mid-income consumers who use nappies/diapers only at night or while travelling. Kimberly Fay's Huggies was ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Kenya

Tissue and hygiene is benefiting strongly from rising disposable income levels in Kenya and an expanding mid-income group. Sales grew strongly over the review period, as consumers began to buy a widening range of tissue and hygiene. Urbanisation and ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Kenya

There was a growing focus on hygiene in Kenya during the review period, with this being encouraged by a number of trends including urbanisation and rising adult literacy rates. Strong hygiene education campaigns by the government are also increasing ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Kenya

Only around 30-40% of adult women in Kenya use sanitary protection, with most alternatives such as cotton wool, recycled clothing, sponges or toilet paper. These alternatives are considerably more affordable and also have an entrenched popularity and...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wipes in Lithuania

The performance of the category is defined by personal wipes with home care wipes and floor cleaning systems gaining little if any interest from Lithuanians. Wipes are perceived to be non-essential products, which makes the category strongly ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Lithuania

Due to the rebounding economy and increased purchasing power, business and horeca experienced a positive shift in revenues, which encouraged them to spend more on AFH tissue and hygiene as more people went out on a regular basis. Meanwhile, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Lithuania

Cotton wool/buds/pads enjoyed a moderate growth in both retail current value and volume terms in 2014. The main reason for the increase in value sales was growth in the average unit price, which was fuelled by higher cotton prices and consumers ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Lithuania

In 2014, incontinence registered current value and volume growth, stimulated by improving purchasing power that allowed consumers to buy more products and trade up to more expensive ones. The ageing population is contributing to growth in the ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Lithuania

The increasing popularity of internet retailing in Lithuania had a significant impact on nappies/diapers/pants in 2014. Young parents with small children is the main target audience for nappies/diapers/pants – these consumers are within the age group...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Lithuania

In 2014, tissue and hygiene continued generating healthy gains within all categories. Similar to the review period, categories benefited from gradually increasing consumer confidence and growing disposable incomes, which encouraged Lithuanians to ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Lithuania

In 2014, retail tissue witnessed healthy gains across all presented categories. The rebounding economy and increased purchasing power encouraged consumers to spend more on non-essential products such as kitchen towels, tissue and paper tableware. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Lithuania

More favourable economic conditions and improving consumer purchasing power benefited sanitary protection in 2014. Women were willing to pay more for better quality sanitary protection and focused more on the structure and naturalness of the product....

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wipes in Pakistan

Wipes remained a very small market in Pakistan in 2014. There is a handful of brands available, which are available only in urban areas. Lack of marketing means that product awareness is very low. The market exists only for baby wipes and deodorant ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Pakistan

AFH tissue and hygiene market registered strong growth due to increasing urbanisation in the country. Due to rapid urbanisation, restaurants and fast food chains opened up, which boosted sales. However, who was driven by sales in urban areas – where ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Pakistan

Chinese unbranded products, which are available in the market at much cheaper prices, continue to hinder growth of branded products. These unbranded products provide reasonable quality at cheap prices, which attracts consumers. Consumers are not ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Pakistan

Incontinence is still in a nascent stage and value and volume sales were negligible in 2014 in Pakistan.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Pakistan

Increases in disposable income levels and consumer acceptance all branded products were the key growth drivers for nappies/diapers in 2014. Many consumers switched and converted from traditional alternatives due to increased awareness of products. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Pakistan

Increasing urbanisation continues to drive growth in tissue and hygiene. Consumers are using tissue and hygiene products in order to lead better lifestyles. Tissue and hygiene products have become essential in urban households. However, this trend is...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Pakistan

Extensive distribution networks continue to drive value growth in retail tissue in Pakistan. Companies ensured their products are available in both traditional and modern retailing channels. They focused on widening their distribution networks and ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Pakistan

The growth in sanitary protection market has been primarily driven by urban consumers. However, the industry on the whole faces a big challenge in penetrating the rural market. Rural consumers continue to use clothes and other wool alternatives for ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wipes in Latvia

Wipes is sensitive to changes in consumer purchasing power as it is easy to find substitutes, such as multi-purpose cleaners. Therefore, any change in economic growth may influence the demand in a similar way. Since the financial crisis, economy grew...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Latvia

The performance of the category is aligned with overall economic activity and fluctuations in purchasing power. The horeca sector is the most sensitive to changes in economic activity; however, it also accounts for the largest share of total value ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Latvia

Cotton wool/buds/pads products are usually classified as complementary goods, meaning that used alone, except for buds, they provide no benefits to the user. They are often used together with beauty and personal care products. As demand for beauty ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Latvia

Incontinence products can be classified as crucial for those people who are in need of them. Therefore, they are less responsive to economic downturns, when demand for some products usually decreases. Also, since there are now more sophisticated ways...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Latvia

With the majority of customers already using nappies/diapers/pants, market saturation is considered high in Latvia. In 2014 it accounted for 90% of the whole baby population (aged between zero and 12 months). The sales of nappies/diapers are highly ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Latvia

Improving disposable incomes that affected consumer purchasing power, improved the total market size of tissue and hygiene in Latvia. The biggest rebounds were seen by products that experienced the sharpest declines during the economic crisis. At the...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Latvia

A healthy rebound in the economy drove value sales within retail tissue in Latvia in 2014 as consumers changed their habits of using small quantities of low quality products developed after the financial crisis. However, retail tissue products are ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Latvia

Sanitary protection showed a moderate increase in retail current value terms in 2014, which was mostly due to higher consumer purchasing power and the increasing average unit price. The majority of sanitary protection items are seen as necessary ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wipes in Estonia

Wipes continued to experience strong growth in Estonia in 2014 thanks to increased consumer disposable income. Although it had a long-standing presence in the country, wipes was continually developing and was not yet at the peak of its popularity. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Estonia

AFH tissue and hygiene products continued to see moderate growth in 2014. Growth was fuelled both by price increases and increasing demand. The latter was supported by increasing number of tourists, which fuelled HoReCa. According to Statistics ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Estonia

Cotton wool/buds/pads experienced moderate improvement in consumption in 2014 thanks to increase in purchase power. The products were used for make-up removal and ear cleaning. Price was important and cotton wool/buds/pads was often purchased when ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Estonia

Sales of incontinence products improved in 2014 due to greater awareness of incontinence issues and willingness to find help. However, the usage of incontinence products was not yet at its capacity. According to a survey conducted in 2013 in Baltic ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Estonia

Nappies/diapers/pants continued its positive growth in 2014. Increase was largely supported by improving living standards. Since providing decent care for children was important, Estonians invested higher amounts of resources into it. Nevertheless, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Estonia

Playing a crucial role in Estonian daily life, tissue and hygiene products recovered well from the economic crisis. In addition, improvements in living standards supported further growth in consumption. Consumers also have higher requirements for ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Estonia

2014 saw improvement in sales of retail tissue in both value and volume. Main contributor to the latter’s growth was greater preference for products with higher number of layers; such products also weigh more. Value growth was supported by shift ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Estonia

Consumption of sanitary protection goods improved in 2014. Sales recovered well from the recession and were returning to pre-recession levels. Increase was also supported by improvement in income and greater search for convenience, leading women to ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Retail Tissue in Peru

Peruvian consumers are increasingly interested in value-added products within retail tissue, attracted by the higher quality or convenience they provide. For instance, demand continues to rise for products such as double-ply and triple-ply paper as ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in Peru

Towels continued to account for the largest portion of sales within sanitary protection in Peru, accounting for 79% of sales in value terms, in 2014. The availability of towels without wings continued to decrease, as only highly price-sensitive women...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wipes in Peru

Personal wipes constitutes the only type of products available in Peru. In 2014, baby wipes accounted for 95% of overall value sales. The product is mostly in demand from high- and middle-income consumers in search of convenient products for cleaning...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Peru

Foodservice and shopping centres continue to expand in Lima as well as in urban provincial areas. This type of business generally opts for well-recognised providers to supply AFH products, as players in this arena generally provide significant ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Peru

Cotton wool/buds/pads already has a good level of penetration in Peru, thanks to strong distribution of affordable brands within traditional grocery retailers and the availability of high-end multinational brands within parapharmacies and modern ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Peru

Traditionally, incontinence was a condition Peruvians felt ashamed of, therefore there was little information, restricted advertising and no product innovation. Moreover, consumers who needed these products avoided purchasing them directly. However, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Peru

Socioeconomic trends continue to impact nappies/diapers/pants in Peru. According to Euromonitor International’s estimates, the birth rate fell from 21 births per thousand people in 2009 to 19 in 2014. The average number of children per household ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Peru

The Peruvian economy experienced a significantly slower rate of growth in real GDP terms in 2014, compared with the previous year, which means that consumers were more cautious about their expenditure, prioritising products perceived as essential, ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Wipes in Serbia

Surprisingly, no new launches appeared on the Serbian wipes market in 2014. Manufacturers are obviously focused on other things and employ other tactics in order to win consumers. Some of these tactics are improved distribution and stronger marketing...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Serbia

In 2014 the away-from-home tissue and hygiene category is fairly uneventful in terms of new product launches as well as in terms of introducing innovative products and product types Manufacturers are obviously content with the current state of ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Serbia

In 2014 cotton wool/buds pads manufacturers present in Serbia did not launch new products and also did not show much activity in terms of marketing support for their products. This can be explained by the fact that these products are not the most ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Serbia

Volume sales of incontinence products in Serbia declined in 2014 for the second consecutive year. The category declined by 1%, which was better than the 4% decline seen in 2013, but still far from positive growth. The main reason for the continued ...

Mar 2015 | US$900 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Multi-Purchase Discount Ad
    Custom Research Projects

    Passport: Market Intelligence System

    Passport Tissues and Hygiene is the leading on-line market intelligence system for strategic, corporate and marketing planning.


    A regional subscription delivers unrivalled levels of research and analysis for tissues and hygiene products, helping you make clear, confident decisions.

    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here