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Tissue and Hygiene

Euromonitor International publishes the world's most comprehensive market research on the tissue and hygiene industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Tissue and Hygiene in Romania

Mar 2017

According to Eurostat, Romania recorded the fastest economic growth in the EU in 2016 and consumer purchasing power also increased. The population’s propensity to buy tissue and hygiene products therefore also increased in 2016 and the category saw ...

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Country Report

Tissue and Hygiene in Spain

Mar 2017

Tissue and hygiene posted current value growth in 2016. The category’s performance benefited from increasing demand for higher quality standards and differentiation. In general terms, most categories performed well but it is important to highlight ...

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Country Report

Tissue and Hygiene in Ecuador

Mar 2017

Ecuador closed 2016 with the first year of economic contraction in 17 years. The mass consumption and services industries both felt the recession, with consumers tending to be more cautious in their everyday purchases. Promotions, down-trading, and ...

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Country Report

Tissue and Hygiene in Indonesia

Mar 2017

Tissue and hygiene as a whole witnessed another year of healthy performance in 2016. Double-digit value growth was achieved, thanks to continued respectable volume growth, supported by promotional activities by manufacturers and the expansion of ...

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Country Report

Tissue and Hygiene in Russia

Mar 2017

The decline of the Russian economy significantly affected all industries, and tissue and hygiene was no exception. Fluctuating oil prices, Western economic sanctions, and weakening domestic demand have contributed to the ongoing downturn in the ...

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Country Report

Tissue and Hygiene in the United Arab Emirates

Mar 2017

2016 witnessed very strong and aggressive in-store promotions within retailers, especially hypermarkets. Discounts, product bundling and 1+1 or 1+2 offers are the most common types of in-store promotions. As the economy continues to experience ...

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Country Report

Tissue and Hygiene in Malaysia

Mar 2017

Improvements in living standards and the shift towards increasingly hectic lifestyles are supporting demand for products which offer greater convenience, especially among Malaysia’s ever-expanding middle-income consumer group. Consumers are becoming ...

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Country Report

Tissue and Hygiene in South Korea

Mar 2017

The total performance of tissue and hygiene in 2016 was a definite slowdown in the context of the review period. The decreased growth rate applies to both volume and value sales of tissue and hygiene in South Korea. For mature categories, development...

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Country Report

Tissue and Hygiene in Uzbekistan

Mar 2017

Constant population growth generated sales growth during the review period. In the period 2011-2016 the population of Uzbekistan increased by 8%. Hence, favourable demographic trends contributed to sales of tissue and hygiene products over the review...

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Country Report

Tissue and Hygiene in Serbia

Mar 2017

Tissue and hygiene had a better performance in the review period than in 2016, but only in current terms. This was caused by the high inflation in the review period. In constant terms, it saw stronger growth in 2016 than in the review period due to ...

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Country Report

Tissue and Hygiene in Bolivia

Mar 2017

Despite a slowdown in growth of the Bolivian economy, tissue and hygiene continued recording growth during 2016. Bolivian economic conditions limited growth of categories with higher penetration, but companies’ efforts to promote value-added products...

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Country Report

Tissue and Hygiene in Kazakhstan

Mar 2017

In 2016, tissue and hygiene in Kazakhstan recorded sustainable growth in current value and volume terms. In comparison to the previous year, volume growth for 2016 was even higher. This was because consumers experienced a gradual recovery in ...

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Country Report

Tissue and Hygiene in the Philippines

Mar 2017

The favourable macroeconomic conditions in the country might lead one to expect current value and volume growth of tissue and hygiene to have accelerated. However, it actually experienced a slowdown in 2016 compared to its growth in the previous ...

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Strategy Briefing

Retail Tissue in the Middle East and Africa

Mar 2017

With significant unmet potential, the region sees positive growth in retail tissue volume. Habit formation and soft drivers, including improved product availability, help to support the demand. However, economic and political instability in the ...

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Country Report

Tissue and Hygiene in Lithuania

Mar 2017

Further depopulation in the country is leading to a narrowing consumer base for tissue and hygiene in Lithuania, which is leading to a reduction in volume sales of matured categories such as sanitary protection. Little room for further potential ...

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Country Report

Tissue and Hygiene in Slovenia

Mar 2017

The full recovery of the Slovenian economy positively influenced consumer confidence and consumer spending in 2016, including spending on retail tissue and hygiene. Influenced by the downturn seen in the national economy during the review period, ...

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Country Report

Tissue and Hygiene in Sweden

Mar 2017

Tissue and hygiene in Sweden recorded an acceleration in value growth between 2015 and 2016 and value growth in 2016 was also somewhat faster than the value CAGR registered over the review period as a whole. Demographic changes, specifically the ...

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Country Report

Tissue and Hygiene in Norway

Mar 2017

Retail tissue and hygiene in Norway recorded stable current value growth in 2016, although this was marginally slower than the CAGR registered for the review period. The dynamic of the retailing landscape, specifically the increasing dominance of ...

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Country Report

Tissue and Hygiene in Slovakia

Mar 2017

Retail tissue and hygiene continued to grow steadily in both volume and value terms in 2016. During the year, the category continued to benefit from the strong performance of the Slovakian economy, falling unemployment and the overall increased ...

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Country Report

Tissue and Hygiene in Pakistan

Mar 2017

Tissue and hygiene achieved retail value growth in line with the average of the review period, mainly due to continued increases in consumer awareness and affordability, as well as lower than expected inflation in manufacturing costs, which eased the...

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