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Market Research on the Tissue and Hygiene Industry

Euromonitor International publishes the world's most comprehensive market research on tissues and hygiene. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market: personal care, health and wellness products, retailing, luxury goods, nutrition, ingredients, institutional channels, hot drinks, soft drinks, dairy drinks, tobacco, packaged food and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

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Global Briefing

Women and Global Hygiene: Adapting Strategies to the Changing Consumer

Women are the key target audience of the disposable hygiene industry. However, the lifestyles and status of women across the world have been changing. The report looks at the diversity of modern women’s needs, with case studies across developed and ...

Feb 2016 | US$1,325 | Pages: 53 | Add to cart | View details

Global Briefing

Private Label Premiumisation in Tissue and Hygiene: Balancing Quality and Price

Private label tissue and hygiene products have captured a significant share of sales across Western Europe and North America, and are seeing growth in developing markets. This analysis looks at private label strategies in the developed world, ...

Jan 2016 | US$1,325 | Pages: 47 | Add to cart | View details

Company Profile

SCA Group in Tissue and Hygiene

SCA Group remains one of the leading global manufacturers of consumer tissue and disposable hygiene products. However, the company is facing an increasingly competitive and complex marketplace. The report analyses SCA’s strategies for expansion and ...

Dec 2015 | US$570 | Pages: 41 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Thailand

AFH products registered slower but still healthy current value growth in 2014. Demand for AFH products from offices and horeca continued to remain strong, especially in metropolitan areas such as Bangkok. However, the slowdown in economic growth saw ...

Sep 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Thailand

Both the volume and value sales of cotton wool/buds/pads increased in 2014, but at a slower rate than that seen in 2013. Cotton wool/pads are not used by everybody but are essential items for women, who use them to take off make-up.

Sep 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Incontinence in Thailand

In 2014, incontinence recorded current value growth of 15% and volume growth of 14%, with both growth rates being an improvement on the previous year. Thailand is becoming an ageing society, with a higher proportion of elderly people. Hence, ...

Sep 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Thailand

In 2014, nappies/diapers/pants registered current value growth of 12%, with volume and value sales reaching 969 million units and Bt12.5 billion, respectively. The strongest performance was achieved by disposable pants as these products are easy and ...

Sep 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Tissue and Hygiene in Thailand

Retail tissue and hygiene in Thailand has benefited from a focus on innovation and technology in order to cater for consumers’ ever changing needs and demands. Thai consumers are always interested in new products and features. In retail tissue and ...

Sep 2015 | US$2,650 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in Thailand

Thai consumers consider retail tissue products as essential items for everyday use. Retail tissue is used for both home care and personal care, with manufacturers offering different sizes and variants to cater for the different needs and demands of ...

Sep 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Sanitary Protection in Thailand

Sanitary protection manufacturers in Thailand are having to focus on product innovation and celebrity endorsement to fuel sales of their brands and better compete with their rivals. Those which do not are likely to fail.

Sep 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wipes in Thailand

Thai consumers are becoming increasingly concerned about health and hygiene. Therefore, they see wipes as essential personal care products. Within personal wipes, the key categories in Thailand are general purpose wipes, baby wipes and cosmetic ...

Sep 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Vietnam

In 2014, local newspapers reported cases in which babies got skin rashes from using cheap diapers. Further investigation indicated that these cheap diapers were either of unknown origin or were rejected products branded diapers yet not meet certain ...

Sep 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in Vietnam

In 2014, value sales of retail tissue and hygiene followed an upward trend with double digit growth. The biggest contributor to the growth of retail hygiene was nappies/diapers/pants. The launch of premium products in nappies/diapers/pants drove up ...

Sep 2015 | US$2,650 | Pages: 64 | Add to cart | View details

Country Report

Retail Tissue in Vietnam

According to Euromonitor Countries and Consumers report, the average Vietnamese income posted a CAGR of 19% from 2009 to 2014. Rising incomes not only improved the living standards of local people, especially in rural areas, but also influenced their...

Sep 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Sanitary Protection in Vietnam

Sanitary protection saw slightly slower value growth in 2014, mainly due to category maturity. An average female aged 12-54 used about 10 sanitary protection products per month in 2014 (126 per year), a relatively high figure given that Vietnam is ...

Sep 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Vietnam

The increasing demand for wipes over the review period encouraged generic brands to enter the category in 2014. These generic brand products were sold widely even on the street at unbeatably cheap prices. Low pricing together with convenience in ...

Sep 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Vietnam

In 2014, value sales of AFH tissue and hygiene increased by 10% to amount to VND419 billion. The growth was relatively healthy despite a slight dip from 2013. One of the factors driving demand for AFH tissue and hygiene products was the increasing ...

Sep 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Vietnam

In 2014, local newspapers reported that the use of cotton buds could damage ears, according to health consultants. However, it seemed to have little impact on demand for cotton buds. The majority of Vietnamese consumers kept the habit of using cotton...

Sep 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Incontinence in Vietnam

During the review period local consumers, especially those in big cities, shifted from using cloths to incontinence products for the elderly thanks to their convenience and affordability. The supply of products was plentiful with the participation of...

Sep 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Hong Kong, China

AFH tissue and hygiene recorded healthy value growth in 2014 due to strong demand for AFH incontinence and AFH tissue products, such as toilet paper, boxed facial tissues and wipers, from hospitals and health institutions in response to the ...

Sep 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Hong Kong, China

Cotton wool/buds/pads witnessed health value growth of 3% in 2014 thanks to increased use among women for their skin care routine. In both applying and removing make-up, women were increasingly conscious of skin care and the cosmetic benefits of ...

Sep 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in Hong Kong, China

Incontinence recorded current value growth of 8% in 2014. The increase in the proportion of older people aged 65 years and above in the population contributed to the healthy performance of the category. According to Euromonitor International ...

Sep 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Hong Kong, China

Nappies/diapers/pants recorded current value growth of 3% in 2014, as it did in 2013. Although parents from mainland China contribute significantly to nappies/diapers/pants value sales due to product safety issues in mainland China, the low birth ...

Sep 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Tissue and Hygiene in Hong Kong, China

Tissue and hygiene posted current value growth of 4% in 2014. While mainland tourists were a strong source of external demand for tissue and hygiene, internal demand remained sluggish due to changes in demographics and the maturity of various ...

Sep 2015 | US$2,650 | Pages: 54 | Add to cart | View details

Country Report

Retail Tissue in Hong Kong, China

Toilet paper was the biggest category in 2014 with current value sales of HK$796 million. Toilet paper is a daily necessity without a real substitute. It recorded the fastest current value sales growth in 2014, with a 5% rise, which is attributed to ...

Sep 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Hong Kong, China

Sanitary protection posted current value growth of 6% in 2014. Rising disposable income saw sophisticated Hong Kong women demand value-added benefits from sanitary protection. Given the daily necessity of sanitary protection products, manufacturers ...

Sep 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wipes in Hong Kong, China

Wipes recorded current value growth of 6% in 2014, slightly slower than in 2013. Growth normalised following the Dragon Year Baby Boom in 2013. However, greater hygiene-awareness and faster lifestyles continued to support the category as consumers ...

Sep 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Singapore

AFH tissue and hygiene witnessed slightly lower current value growth in 2014 than in 2013, though remaining on the satisfactory side. 2014 witnessed the opening of new shopping malls including Orchard Gateway, Kallang Wave and One KM, among others, ...

Sep 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Singapore

Cotton wool/buds/pads witnessed a slightly lower current value growth in 2014 than 2013, though remaining at a stable rate of 1%. The high maturity of cotton wool/buds/pads stagnated its performance, with consumers increasingly indifferent to the ...

Sep 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Singapore

Incontinence witnessed a strong current value growth in 2014 than 2013, driven by the rapidly ageing population in Singapore. During 2014, the Department of Statistics Singapore reported that total population only grew 1%, which is the slowest pace ...

Sep 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Singapore

Nappies/diapers/pants witnessed slightly stronger current value growth in 2014 than in 2013. According to the Department of Statistics in Singapore, 2014’s total fertility rate stood at 1.25 per female versus just 1.19 in 2013, which in turn ...

Sep 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Singapore

Tissue and hygiene saw a slightly stronger current value growth in 2014 than 2013. Increased raw materials’ costs, particularly paper, were passed on to consumers by manufacturers, though the overall impact was offset by aggressive promotional ...

Sep 2015 | US$2,650 | Pages: 58 | Add to cart | View details

Country Report

Retail Tissue in Singapore

Retail tissue recorded slightly stronger current value growth in 2014 than 2013, due to the essential nature of such products for many consumers and households. The high usage of retail tissue also saw consumers increasingly concerned regarding cost,...

Sep 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Singapore

Sanitary protection saw slightly stronger current value growth in 2014 than 2013. Consumers’ active lifestyles saw them prioritising comfort and convenience in sanitary protection products, being willing to pay extra for these and other value-added ...

Sep 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Singapore

Wipes recorded slightly slower current value growth in 2014 than in 2013. Consumers’ hectic lifestyles and rising sophistication continued to boost their demand for convenience in their daily life. This benefited the performance of wipes, which can ...

Sep 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Taiwan

AFH products saw a strong value sales increase by over 4% in 2014, with the driving force being the aging population and the flourishing Taiwanese tourism market. Tourism has helped to increase demand for tissue at places such as foodservice outlets,...

Sep 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Taiwan

Sales of cotton wool/buds/pads remain stable with no major changes in their usage. Sales increased by 3% in 2014. Cotton wool and pads are mainly used by women for cosmetic purposes, and cotton pads are used more than cotton wool. The heavy promotion...

Sep 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Incontinence in Taiwan

Due to the aging population of Taiwan, demand for incontinence has been increasing. 2014 value growth was faster than the CAGR recorded over the review period. The need for nappies has increased for bed-ridden elderly people as well as for elderly ...

Sep 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Taiwan

The birth rate of Taiwan is continuing to decline after the Dragon year in 2012. The decline in number of new born babies in Taiwan has put nappies sales under pressure.

Sep 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Tissue and Hygiene in Taiwan

Real GDP growth in Taiwan grew faster in 2014 as compared to 2013. This helped to keep value growth of tissue and hygiene stable as consumers continue to stick to using products of a similar price to those which they have been using. Nonetheless, ...

Sep 2015 | US$2,650 | Pages: 48 | Add to cart | View details

Country Report

Retail Tissue in Taiwan

Taiwanese have a habit of using toilet paper sheets for overall home and personal cleaning, so it has stable value growth of 2% in 2014. In addition to bathroom use, Taiwanese would also use sheets of toilet paper to clean the mouth after eating or ...

Sep 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Sanitary Protection in Taiwan

Sanitary protection is at a mature stage with moderate value sales growth. The habits of using sanitary protection do not see much change. This is largely due to the fact that the female demographic is stable and new product development, such as ...

Sep 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Wipes in Taiwan

Wipes in Taiwan saw value growth of 3% in 2014. This is mainly driven by consumers’ hectic lifestyles. Hence, they seek convenience when it comes to cleaning. In addition, higher hygiene standards also drove value sales of wipes.

Sep 2015 | US$990 | Pages: 21 | Add to cart | View details

Global Briefing

Diversity and Adversity : The Changing Middle Class and Global Tissue and Hygiene

The middle class is credited as amongst the principal factors for growth in tissue and hygiene. However, not only are middle class households showing variations in incomes and spending across markets, but households are undergoing transformation, ...

Sep 2015 | US$1,325 | Pages: 51 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in New Zealand

The main trends noted in 2014 were cost savings in terms of products and servicing clients, along with the increased popularity of electronic dispensing. In retail, manufacturers were pushed to look at cost structures and product specifications, as ...

Sep 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in New Zealand

It was noted that more economy brands entered cotton wool/buds/pads in 2014, which were very price-competitive compared with private label. However, at the same time it was noted that more expensive brands were also enjoying good shelf-space, such as...

Sep 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in New Zealand

Over the period 2013 to 2014, more products were introduced to the market for light bladder leakage (also termed LBL). Tena introduced Lights by Tena, sanitary brand Carefree introduced Carefree Plus and Poise introduced Poise Microliners and Poise ...

Sep 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in New Zealand

2014 showed strong signs of competition to gain a slice of the “shrinking pie” as the birth rate continued to slow. The main brands, Huggies and Treasures, were constantly advertised on television as a reminder of brand loyalty to the parents of ...

Sep 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in New Zealand

Retail tissue and hygiene saw a slight decrease in current value growth in 2014 compared with both 2013 and the review period CAGR. The weak performance of retail hygiene was attributed to the decline in nappies/diapers/pants, which is the largest ...

Sep 2015 | US$2,650 | Pages: 69 | Add to cart | View details

Country Report

Retail Tissue in New Zealand

It was noted in 2014 that manufacturers amended the specifications for some retail tissue products, to battle rising costs. As supermarkets continued with competitive discount pricing, manufacturers had to find ways to lower their cost structures, ...

Sep 2015 | US$990 | Pages: 29 | Add to cart | View details
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