Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Strategy Briefing

Strategy Briefing

Adult Incontinence in North America

Jun 2018

Although North America is already the second-largest market in terms of retail value sales for adult incontinence, the region still offers significant growth opportunities, due to favourable demographic conditions and changing consumer perceptions. ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in North America

Jun 2018

The nappies/diapers/pants category in North America is challenged by declining birth rates and market maturity. This has created intense competition between leading players, especially as smaller brands and private label grow in the market, aided by ...

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Strategy Briefing

Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

Jun 2018

To succeed in Asia Pacific, manufacturers can look at the expanding middle- to high-income consumer base, which seeks higher-quality products that provide added comfort and convenience. In addition, safety and sustainability certifications by ...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in Asia Pacific

Jun 2018

Sanitary protection in the Asia Pacific region is driven by rising disposable incomes, leading to improved living standards in developing markets, as well as growing awareness of modern menstrual hygiene, better product access, and innovation. ...

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Strategy Briefing

Strategy Briefing

Plastic Packaging in Foods: Untangling the Waste Issues

May 2018

Amid growing anti-plastic sentiment in developed markets, pressures on food packagers, brand owners and retailers are increasingly felt to provide more sustainable packaging alternatives. Yet as ‘plastic-free’ becomes the new ‘free from’ in foods, ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q2 2018

May 2018

The industry forecast update for retail consumer tissue and disposable hygiene reaffirms the positive growth trajectory ahead and signals further opportunities for manufacturers of branded and private label products. The report outlines the extent of...

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Strategy Briefing

Strategy Briefing

Category Update: Nappies/Diapers/Pants

May 2018

The largest disposable hygiene category globally – baby nappies/diapers/pants – is maintaining a positive growth trajectory globally, despite significant pressures coming from changing demographics, pricing trends, and economic and political ...

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Country Report

Country Report

Tissue and Hygiene in France

May 2018

Tissue and hygiene recorded positive retail current value growth in 2017. This performance was boosted by retail tissue, where non-recycled toilet paper registered the fastest retail value growth. Demand is mainly being driven by population increase,...

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Country Report

Country Report

Tissue and Hygiene in Belgium

May 2018

Tissue and hygiene was quite stable in 2017 since players in the different categories within the industry were reacting differently to trends. Indeed, the adult incontinence category was growing along with the ageing Belgian population, while ...

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Country Report

Country Report

Tissue and Hygiene in the United Kingdom

Apr 2018

Tissue and hygiene registered positive retail value growth in 2017, although disparate performances were recorded from one category to another. Retail tissue value sales increased, while retail volume was generally on a downward trend. Demand was ...

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Strategy Briefing

Strategy Briefing

Understanding the Reusable Nappy and Sanitary Wear Environment of South Africa

Apr 2018

Economic pressures, environmental and health awareness and connected consumers are critical drivers of reusable nappies and sanitary wear in South Africa, which are most appealing to high- and low-income classes. Over the forecast period, the social ...

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Strategy Briefing

Strategy Briefing

Opportunities in Pantyliners

Apr 2018

Although pantyliners account for only a small proportion of global sanitary protection sales, it is a growing category with significant room for further growth, particularly in developing markets. However, to tap into this growth it is important to ...

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Strategy Briefing

Strategy Briefing

Update on Premium Organic Products in Feminine Care

Apr 2018

Although growth in the disposable sanitary protection market is slowing, the share of organic/natural offerings is increasing. This report analyses the trends driving growth in this sector of the market, including increased health concerns, and the ...

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Strategy Briefing

Strategy Briefing

World Market for Retail Tissue

Apr 2018

While facing increasing pricing and competitive pressures, the global retail tissue market continues to see positive growth, energised by demand in the developing regions that offer an estimated unmet potential in excess of USD40 billion. The current...

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Country Report

Country Report

Tissue and Hygiene in Paraguay

Apr 2018

This report analyses the market for tissue and hygiene in Paraguay. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Ghana

Apr 2018

This report analyses the market for tissue and hygiene in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Tanzania

Apr 2018

This report analyses the market for tissue and hygiene in Tanzania. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Ethiopia

Apr 2018

This report analyses the market for tissue and hygiene in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Côte d'Ivoire

Apr 2018

This report analyses the market for tissue and hygiene in Côte d’Ivoire. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Japan

Apr 2018

Declining sales of nappies/diapers/pants to Chinese consumers continued to limit the growth of the industry, with retail tissue and hygiene recording slower current value growth in 2017 compared to the review period average. This is mainly down to ...

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