Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q2 2018

May 2018

The industry forecast update for retail consumer tissue and disposable hygiene reaffirms the positive growth trajectory ahead and signals further opportunities for manufacturers of branded and private label products. The report outlines the extent of...

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Strategy Briefing

Strategy Briefing

Category Update: Nappies/Diapers/Pants

May 2018

The largest disposable hygiene category globally – baby nappies/diapers/pants – is maintaining a positive growth trajectory globally, despite significant pressures coming from changing demographics, pricing trends, and economic and political ...

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Country Report

Country Report

Tissue and Hygiene in France

May 2018

Tissue and hygiene recorded positive retail current value growth in 2017. This performance was boosted by retail tissue, where non-recycled toilet paper registered the fastest retail value growth. Demand is mainly being driven by population increase,...

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Country Report

Country Report

Tissue and Hygiene in Belgium

May 2018

Tissue and hygiene was quite stable in 2017 since players in the different categories within the industry were reacting differently to trends. Indeed, the adult incontinence category was growing along with the ageing Belgian population, while ...

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Country Report

Country Report

Tissue and Hygiene in the United Kingdom

Apr 2018

Tissue and hygiene registered positive retail value growth in 2017, although disparate performances were recorded from one category to another. Retail tissue value sales increased, while retail volume was generally on a downward trend. Demand was ...

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Strategy Briefing

Strategy Briefing

World Market for Retail Tissue

Apr 2018

While facing increasing pricing and competitive pressures, the global retail tissue market continues to see positive growth, energised by demand in the developing regions that offer an estimated unmet potential in excess of USD40 billion. The current...

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Country Report

Country Report

Tissue and Hygiene in Paraguay

Apr 2018

This report analyses the market for tissue and hygiene in Paraguay. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Ghana

Apr 2018

This report analyses the market for tissue and hygiene in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Tanzania

Apr 2018

This report analyses the market for tissue and hygiene in Tanzania. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Ethiopia

Apr 2018

This report analyses the market for tissue and hygiene in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Côte d'Ivoire

Apr 2018

This report analyses the market for tissue and hygiene in Côte d’Ivoire. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Japan

Apr 2018

Declining sales of nappies/diapers/pants to Chinese consumers continued to limit the growth of the industry, with retail tissue and hygiene recording slower current value growth in 2017 compared to the review period average. This is mainly down to ...

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Country Report

Country Report

Tissue and Hygiene in New Zealand

Apr 2018

During the review period, New Zealand saw environmental concerns begin to influence consumers’ decisions in fmcg categories. Given the nature of tissue and hygiene, and its reliance on pulp and wood products as raw materials, environmental concerns ...

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Country Report

Country Report

Tissue and Hygiene in Australia

Apr 2018

Tissue and hygiene is considered a mature market in Australia and in most categories the market is saturated, with most of the products on sale considered as necessities. Population growth is therefore the biggest driver for value sales growth in ...

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Country Report

Country Report

Tissue and Hygiene in Angola

Apr 2018

This report analyses the market for tissue and hygiene in Angola. For the purposes of the study, the market has been defined as follows:...

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Strategy Briefing

Strategy Briefing

Category Update: Sanitary Protection

Apr 2018

The sanitary protection market faces several challenges hindering the outlook for growth, from demographics to the rise of reusable alternatives. However, there is still significant growth potential in developing markets in Asia Pacific and Middle ...

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Country Report

Country Report

Tissue and Hygiene in Oman

Apr 2018

This report analyses the market for tissue and hygiene in Oman. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Honduras

Apr 2018

This report analyses the market for tissue and hygiene in Honduras. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Panama

Apr 2018

This report analyses the market for tissue and hygiene in Panama. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Laos

Apr 2018

This report analyses the market for tissue and hygiene in Laos. For the purposes of the study, the market has been defined as follows:...

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