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Apparel and Footwear

Euromonitor International publishes the world's most comprehensive market research on the apparel and footwear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Apparel and Footwear in Taiwan

Mar 2017

The exercising trend remains strong in Taiwan with the population’s continuous pursuit of a healthier life. Sportswear is benefiting from this trend which has helped it to achieve steady value growth. Menswear and childrenswear also registered good ...

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Country Report

Apparel and Footwear in Australia

Mar 2017

Apparel and footwear in Australia recorded positive current value growth in 2016, with the athleisure trend remaining a key driver of sales across multiple categories, and showing no signs of slowing. Activewear continued to outperform other areas in...

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Country Report

Apparel and Footwear in Vietnam

Mar 2017

In 2016, apparel and footwear posted healthy growth, which was mainly thanks to gradual economic improvement, higher living standards and better awareness of Vietnamese consumers about using branded products. Consumers were not only willing to spend ...

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Country Report

Apparel and Footwear in Hong Kong, China

Mar 2017

Despite a decreased amount of mainland tourists in Hong Kong, the city’s apparel and footwear retailing maintained a good performance with a continued low unemployment rate and the rebound of the economy in the second quarter of 2016. Except for ...

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Country Report

Apparel and Footwear in South Korea

Mar 2017

Apparel and footwear saw a slowdown in growth in 2016 although it remained positive. The decline in participation in outdoor activities had a negative effect on overall apparel and footwear because this was a significant factor for growth for the ...

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Country Report

Apparel and Footwear in Morocco

Mar 2017

Apparel and footwear in Morocco performed strongly in 2016 and this was mainly due to the country’s healthy economic situation. Rising disposable incomes among much of the population and falling unemployment rates contributed positively to healthy ...

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Country Report

Apparel and Footwear in Brazil

Mar 2017

In 2016 Brazil saw the second year of GDP decline and the year was marked by weak economic indicators with rising unemployment rates, reduced consumer and business confidence and vulnerabilities on the control of inflation and currency exchange ...

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Country Report

Apparel and Footwear in Malaysia

Mar 2017

Malaysia recorded slower GDP growth in 2016 compared to the previous year. In addition, both unemployment and inflation continued to rise, while price hikes due to the removal of subsidies by the Malaysian government led to consumers facing higher ...

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Country Report

Apparel and Footwear in South Africa

Mar 2017

The review period was marked by a challenging economic climate, rising prices, low consumer confidence and declining disposable incomes. The latter, together with limited access to credit due to tougher credit regulations introduced by the National ...

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Strategy Briefing

Global Women’s Body Confidence and Self-Image, and the Market Impact

Mar 2017

Concern with aesthetics is nothing new, but the fixation with self-image has reached unprecedented levels, thanks to the global rise of the “selfie culture” and constant exposure to idealised (and often unrealistic) images of female beauty via the ...

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Country Report

Apparel and Footwear in Egypt

Mar 2017

Egypt is still trying to get over the political and economic issues that have emerged since the revolution in 2011. In 2016 the stability of the market was affected by economic challenges such as instability of foreign currency supply, difficulties ...

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Country Report

Apparel and Footwear in the Czech Republic

Mar 2017

Positive, but mild, retail volume and current value CAGRs were recorded over the review period, as many consumers faced financial uncertainty and were careful about spending on apparel and footwear. With improved purchasing power, due to a rise in ...

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Country Report

Apparel and Footwear in Hungary

Mar 2017

In Hungary, apparel and footwear continued to record growth in current terms in 2016, and at a similar pace to the average for the review period, benefiting from the positive effects of the economic recovery. At the same time, the rise was lower than...

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Country Report

Apparel and Footwear in Greece

Mar 2017

In the midst of the ongoing financial crisis in Greece demand for apparel and footwear continued to drop in 2016. New austerity measures were introduced causing increased insecurity and fear among consumers, who were reluctant to spend money on any ...

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Country Report

Apparel and Footwear in the United Arab Emirates

Mar 2017

Apparel and footwear in the United Arab Emirates witnessed slower growth compared with 2015 due to the effect of the falling oil and gold prices from late 2014. Although diversification into many other categories such as construction, property and ...

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Country Report

Apparel and Footwear in Sweden

Mar 2017

In 2016, Swedes increased their spending on apparel and footwear and the market increased moderately. The increasing sales are coming from the growth of premium products and sportswear. The trend of a healthy lifestyle continued to grow and Swedes ...

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Country Report

Apparel and Footwear in the Philippines

Mar 2017

Apparel and footwear increased in current value by 7% in 2016, slightly higher than the review period CAGR, as the country continues to experience favourable economic conditions. With GDP growth of 6.22%, among the highest in the region, Filipino ...

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Country Report

Apparel and Footwear in Ukraine

Mar 2017

In 2016 apparel and footwear recorded value growth rates in Ukraine, even though the dynamics did not signify real improvements in the consumption of these products. Ukrainians’ incomes significantly increase in 2016, but consumer expenditure rose, ...

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Country Report

Apparel and Footwear in Romania

Mar 2017

After the reduction of the general VAT rate from 24% to 20%, effective from 1January 2016, average consumer expenditure increased by 7%. As a result, apparel and footwear outperformed its review period retail volume and current value CAGRs in 2016. ...

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Strategy Briefing

Sportswear Developments: Has Athleisure Reached the Finish Line?

Feb 2017

Athleisure has arguably been the defining trend of this decade, fuelled by consumers’ growing desire to prioritise wellbeing and adopt garments that provide a seamless transition from multiple daily activities. As a result, athleisure is not ...

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