Euromonitor International publishes the world's most comprehensive market research on the childrenswear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Apparel and Footwear Global Industry Overview

Jun 2017

The apparel and footwear industry experienced another year of positive growth in 2016, however, at 1% it proved to be the weakest year-on-year development since the global recession, reflecting persistent subdued demand in Europe and the negative ...

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Country Report

Childrenswear in Chile

Jun 2017

Undoubtedly, the big retailers and department stores are the great dominators of this category, although they have slowly been giving way to specialist brands and international brands such as Colloky and H&M respectively, which have slowly gained ...

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Strategy Briefing

New Concepts in Fashion Retailing

May 2017

This briefing highlights the newest concepts in fashion retailing around the world. As hyperconnected consumers disregard the conventions of traditional retail, fashion players are increasingly looking to experiential shopping and personalisation to ...

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Country Report

Childrenswear in India

Apr 2017

Demand for branded childrenswear continued to increase in India in 2016 thanks to rising disposable incomes and families with two working parents. However, the share of branded childrenswear continued to remain small when compared to that of ...

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Strategy Briefing

Global Licensing Trends in children’s Apparel and Footwear

Apr 2017

Characters dominate children’s fashion licensing as the majority of these franchises target children. After children pass the age of eight, other licensing types provide fiercer competition to character licensing including fashion, music, celebrity ...

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Country Report

Childrenswear in Singapore

Apr 2017

Childrenswear increased at a moderate pace in current value terms in 2016, with 2% growth, despite the bleak local economy. With the declining birth rate and fewer children in households, parents’ spending on children increased to give their children...

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Country Report

Childrenswear in Taiwan

Mar 2017

The birth rate in Taiwan continued to decline in 2016 because of the older age at which people are getting married and the economic concerns related to raising kids. Because of the low birth rate, children are fewer in number but more precious to the...

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Country Report

Childrenswear in Australia

Mar 2017

Childrenswear remained one of the fastest growing categories in apparel and footwear in 2016, delivering current value growth of 5%, with this being stronger than the review period CAGR of 4%. Girls’ apparel was the largest category in childrenswear,...

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Country Report

Childrenswear in Vietnam

Mar 2017

Despite a gradual decline in the birth rate, Vietnam still had one of the highest rates in the region as of 2016 and those aged 0-14 years continued to account for a large percentage of the population. Moreover, with rising disposable incomes and ...

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Country Report

Childrenswear in Hong Kong, China

Mar 2017

Childrenswear continues to develop looks of adults, also adding more contemporary and functional elements. While style is becoming more important for millennial parents, comfort is still the top priority....

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Country Report

Childrenswear in South Korea

Mar 2017

Childrenswear was increasingly influenced by polarisation, eight pockets childrenswear trend and the Scandinavian lifestyle trend in 2016. Consumers selected either luxury brands such as Burberry Kids and Fendi Kids from department stores or SPA ...

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Country Report

Childrenswear in Morocco

Mar 2017

The birth rate in Morocco remains relatively high. Children aged up to 14 years old constituted 28% of the Moroccan population in 2016 and this proportion is growing each year. Furthermore, many parents in the country are often in the habit of ...

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Country Report

Childrenswear in Brazil

Mar 2017

In 2016, childrenswear was one of the worst-performing categories within the apparel and footwear market, registering a 9% current value decline....

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Country Report

Childrenswear in Malaysia

Mar 2017

Fast fashion players grew in significance in childrenswear in Malaysia in 2016, providing more competition for local childrenswear suppliers like Poney and Anakku. Consumers were more willing to shop for childrenswear in fast fashion outlets due to ...

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Country Report

Childrenswear in South Africa

Mar 2017

As family sizes shrink and both parents are now working, urban parents are allocating a larger proportion of their income to their children, be it in terms of personal care products, nutritious meals or childrenswear. Parents want the best for their ...

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Country Report

Childrenswear in Egypt

Mar 2017

Most parents want to give their children the best apparel and footwear so they are always presentable. However, increased prices in 2016 affected all apparel and footwear categories, forcing many households to shift to cheaper products, especially ...

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Country Report

Childrenswear in the Czech Republic

Mar 2017

Baby and toddler wear revived slightly in 2016 in line with an upturn in the birth rate over 2014/2016. The slight rise in the number of live births was linked to good economic development and the increasing number of settled immigrants from Eastern ...

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Country Report

Childrenswear in Hungary

Mar 2017

Childrenswear has been facing challenges in Hungary, which led to a small decline in current terms and stagnation in volume terms in 2016. Second-hand products and cheap childrenswear remained popular in 2016, which hindered its performance in value ...

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Country Report

Childrenswear in Greece

Mar 2017

After several years of political and economic turbulence in Greece, the country’s financial situation is still showing no signs of recovery. Disposable income continued to shrink, as new austerity measures were introduced in 2016, including an ...

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Country Report

Childrenswear in the United Arab Emirates

Mar 2017

The slowed economic growth has resulted in reduced spending by consumers compared with the review period. However, the purchase of necessary items remains and there is no compromise on items such as clothing for babies, and toddler wear. Consumers ...

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