Euromonitor International publishes the world's most comprehensive market research on the childrenswear industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Childrenswear in Taiwan

Apr 2018

Childrenswear is set to register very moderate growth over the forecast period and the main reason for this is that Taiwan’s low birth rate. In addition, the country’s birth rate is declining, although this is unlikely to result in negative growth in...

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Strategy Briefing

World market for Apparel and Footwear

Apr 2018

The apparel and footwear industry saw a 1.2% value growth in 2017, an improvement over 2016. But at 3.1% in 2017, volume growth outpaces value growth. The market is indeed being fuelled by volumes as fast-fashion continues expanding in emerging ...

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Country Report

Childrenswear in Chile

Mar 2018

The birth rate in Chile continues to decrease. In general, parenting is postponed, and couples have at the most one or two children, since Chilean women take their careers seriously and are enjoying increasing disposable incomes. At the same time, ...

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Strategy Briefing

Channel Overview in Apparel and Footwear

Mar 2018

Apparel and footwear distribution is heading towards a more symbiotic space, where off-line and online boundaries are disappearing. Specialist retailers remains the most important retail channel, boosted mostly by the continued athleisure trend. ...

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Country Report

Childrenswear in Singapore

Mar 2018

Unlike menswear and womenswear, childrenswear continued to grow in current value terms in 2017. With consumers having less children they can spend more on childrenswear, with fast-fashion retailers such as H&M and Uniqlo also making it more ...

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Country Report

Childrenswear in South Africa

Mar 2018

As more women join the labour force or stay in education for longer, the age for starting a family is increasing. This results in smaller families, and with both parents working, there is more money to spend on fewer children. Parents want to give ...

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Country Report

Childrenswear in the US

Mar 2018

Childrenswear outpaced womenswear and menswear in retail value growth terms in 2017. A mixture of demographic, macroeconomic and social trends stimulated growth. For example, modern US parents are having children later in life. Older parents are ...

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Country Report

Childrenswear in the United Kingdom

Mar 2018

Social media platforms, such as Facebook and Instagram, continue to be popular among parents when it comes to sharing every stage of their children’s lives. This is having an influence on children who are more likely to become aware of fashion trends...

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Country Report

Childrenswear in Hong Kong, China

Mar 2018

Childrenswear recorded current value growth in 2017. According to the Hong Kong Census and Statistics department, there was a slight increase in the birth rate in 2016 compared to in 2015. This created the potential for an increase in demand for ...

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Country Report

Childrenswear in Vietnam

Feb 2018

During the review period, childrenswear became an attractive category for both international and local companies as a result of strong value growth. As a result, the area has received huge attention from local designers in the last few years. Indeed,...

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Country Report

Childrenswear in the United Arab Emirates

Feb 2018

With womenswear and menswear greatly influenced by global fashion trends, childrenswear is no exception. Branded stores such as H&M, Zara, Next, RedTag and Mango remained strong competition for retailers that exclusively sell childrenswear as they ...

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Country Report

Childrenswear in Malaysia

Feb 2018

Birth rates in Malaysia have fallen steadily in recent years. This is partly due to the rising cost of living, which is making many young parents more reluctant to have larger families. Moreover, in line with rising urbanisation and busier ...

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Country Report

Childrenswear in Egypt

Feb 2018

Eid comes annually with customs and traditions that never change. The most realised way to celebrate the joy of Eid is to purchase new clothes for both adults and toddlers. However, with the changing economic conditions and overlapping successive ...

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Country Report

Childrenswear in the Philippines

Feb 2018

As the variety of childrenswear brands available in the Philippines has increased in recent years, parents have started to give greater consideration to factors like comfort of materials and versatility when purchasing such products. At the same ...

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Country Report

Childrenswear in Thailand

Feb 2018

The age at which people marry in Thailand is rising, thus resulting in a declining birth rate, as well as fewer children in households. However, childrenswear value sales continued to increase in 2017 thanks to parents’ on-going spending and ...

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Country Report

Childrenswear in India

Feb 2018

Leading childrenswear brands such as Max, United Colours of Benetton, US Polo and Tommy Hilfiger launched season-specific ranges during the review period. Private label lines such as Trent, Shoppers Stop and Pantaloons also followed this trend. As ...

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Country Report

Childrenswear in Sweden

Feb 2018

Many Swedish parents are becoming increasingly involved with their children’s apparel as especially fashion- conscious parents want their children to look stylish whilst children at an older age are more aware about their own dressing and want a say ...

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Country Report

Childrenswear in Ukraine

Feb 2018

Retail volume and current retail value sales improved in 2017 thanks to increases in consumer income levels (the minimal monthly salary doubled from UAH1,600 in December 2016 to UAH3,200 in January 2017) and strengthening consumer confidence overall....

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Country Report

Childrenswear in Argentina

Feb 2018

The emotional aspect of the purchase of childrenswear allowed it to be an oasis in the desert and to register slight growth in volume terms in 2017, as opposed to the declines registered in the other categories of apparel and footwear. Despite the ...

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Country Report

Childrenswear in Colombia

Feb 2018

According to official statistics the birth rate in Colombia has declined over the last decade. Parenting is increasingly being postponed, and the majority of modern households have at most two children, enabling parents to spend more per child. ...

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