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Euromonitor International publishes the world's most comprehensive market research on the footwear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Footwear in Taiwan

Mar 2017

With the increase in exercise frequency as well as in the number of people exercising, sports footwear has become popular especially for running shoes. Running is the simplest option for people who want to start exercising, as all a runner needs is a...

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Country Report

Footwear in Australia

Mar 2017

The athleisure trend showed no signs of slowing in 2016 and was in fact the driving force behind the growth of footwear, with Australians continuing to show a keen interest in fitness activities as well as wearing fashionable sports shoes in casual ...

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Country Report

Footwear in Vietnam

Mar 2017

In 2016, footwear recorded a strong performance with current value growth of 14%, which was mainly thanks to gradual economic improvement and higher awareness among Vietnamese consumers of branded products. Indeed, more and more consumers on ...

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Country Report

Footwear in Hong Kong, China

Mar 2017

Styles always come back in time. 2016 saw the resurgence of many vintage styles of footwear: Babouche slippers made a comeback from as early as the 17th century, mules made a comeback from the 1970s and platform shoes also made a comeback from the ...

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Country Report

Footwear in South Korea

Mar 2017

Highlighting wearable and comfortable shoes, slip-on continued to gain huge popularity in current value terms. In addition, shoes manufacturers added the value of functionality for different purposes such as running shoes, walking shoes and track ...

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Country Report

Footwear in Morocco

Mar 2017

Sports footwear was a very popular category across consumers of all age groups in Morocco in 2016. Footwear represents a high percentage of sales for brands such as adidas and Nike as the products of these brands are recommended by most athletic ...

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Country Report

Footwear in Brazil

Mar 2017

In 2016 footwear in Brazil registered decline of 6% reaching BRL35.1 billion with a performance deceleration that is in line with the bad economic slowdown. Brazilians are cutting back on their spending and focusing on more essential items....

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Country Report

Footwear in Malaysia

Mar 2017

In 2016, a rising number of promotional deals were offered by different footwear retailers and manufacturers to boost sales. For example, Bata organised more Bata Branded Shoe Fair events in different shopping malls to attract customers, while Vincci...

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Country Report

Footwear in South Africa

Mar 2017

Shrinking disposable income and more stringent credit regulations introduced by the National Credit Regulator in South Africa are putting further strain on the performance of the footwear category. In an attempt to drive sales, retailers have been ...

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Country Report

Footwear in Egypt

Mar 2017

International brands continued to have a favourable competitive landscape versus local production in Egypt 2016. Women’s footwear witnessed growth in 2016 based on innovative new designs which attract mid- to upper-income consumers. Men’s footwear ...

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Country Report

Footwear in the Czech Republic

Mar 2017

Footwear registered a flat retail volume CAGR growth and a 1% current value CAGR over the review period, as many consumers remained careful about spending due to unstable household income levels. There was a rise in real disposable incomes and ...

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Country Report

Footwear in Hungary

Mar 2017

In 2016, footwear accounted for a 26% value share of apparel and footwear, which represented an increase on the figure from the beginning of the review period. Footwear continued to record growth in 2016 in Hungary, which was as a result of ...

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Country Report

Footwear in Greece

Mar 2017

Greek consumers remained conservative in their spending after the turbulent year seen in 2015. In 2016 new austerity measures were introduced, including an increase in VAT to 24%, which made commodities even more expensive. Cash-strapped consumers ...

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Country Report

Footwear in the United Arab Emirates

Mar 2017

Growth in footwear stood at a decent 3% in current value terms in 2016, as consumers spent cautiously, saving for uncertain times. The slowdown in the economy led companies to restructure their teams, leading to job cuts. Consumers therefore chose ...

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Country Report

Footwear in Sweden

Mar 2017

Comfortable footwear continued to be highly valued amongst Swedish consumers in 2016. Sports-inspired shoes such as sneakers as well as athletic shoes were largely appreciated by consumers as these were used on numerous occasions. At many workplaces,...

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Country Report

Footwear in the Philippines

Mar 2017

The vibrant growth recorded in footwear in 2016 was made possible by the economic stability in the Philippines and the improvements seen in the lifestyles of many of the country’s consumers. Domestic travel remains very affordable for many Filipinos ...

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Country Report

Footwear in Ukraine

Mar 2017

In 2016 Ukrainians’ already low disposable incomes were further eroded by tariff and price increases over the year, so the economy mode of living became even more pronounced by the end of the year. Many purchases of products and services were ...

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Country Report

Footwear in Romania

Mar 2017

The fashion addiction of Romanian consumers and their preference for branded products with trusted quality is even more pronounced for footwear than for apparel products. Rising disposable incomes in 2015 and 2016, due to increasing wages of public ...

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Country Report

Footwear in Portugal

Feb 2017

Portugal is a country with a long tradition in the footwear industry, mainly producing luxury leather shoes with the second highest unit prices in the world, only behind Italy. However, most production is destined for export, with the domestic market...

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Country Report

Footwear in Canada

Feb 2017

The athleisure trend proved highly beneficial for footwear at the end of the review period. Many men switched from more formal leather footwear to sneakers, sports sandals or hiking boots. Women were meanwhile even more enthusiastic in adopting this ...

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