Euromonitor International publishes the world's most comprehensive market research on the bath and shower industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Bath and Shower in Kenya

Jun 2017

Bath and shower in Kenya recorded steady growth in 2016 as a result of new product development, which made it possible for manufacturers to provide a wide array of products for consumers to select from. Additionally, growth in the number of ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Bath and Shower in Tunisia

Jun 2017

In 2016, the performance of bath and shower was centred on major categories such as bar soap and body wash/shower gel, as bathing habits did not see major changes in Tunisia. Therefore, these products remained the largest categories in terms of value...

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Country Report

Bath and Shower in Hong Kong, China

Jun 2017

Demand for bath and shower products remained strong in Hong Kong in 2016 with 4% growth in current value sales. As daily essentials, sales of bath and shower products are more immune to lowered mainland tourist purchases. Therefore, the 4% growth ...

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Jun 2017

Japanese beauty and personal care company Shiseido Co Ltd ranked ninth globally in 2016. The company is undergoing a strategic overhaul to rebuild current businesses in Japan and China, and grow sales internationally. Key focuses abroad include ...

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Country Report

Bath and Shower in Algeria

Jun 2017

Bath and shower registered significant development in 2016 and this was mainly due to the growing awareness of the importance of hygiene among Algerian consumers as well as the fact that bath and shower products are used on a daily basis. In ...

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Country Report

Bath and Shower in Morocco

Jun 2017

Bath and shower recorded current value growth of 8% in 2016, which was slower than the 9% current value growth recorded in the category during 2015. Bath and shower categories in Morocco can be divided into two distinct groups. The first group is ...

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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

May 2017

Procter & Gamble is the world’s second largest beauty and personal care company, accounting for approximately 8% global market value share. The divestment of the selected 41 beauty brands in 2016 resulted in near complete withdrawal from colour ...

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Country Report

Bath and Shower in the Netherlands

May 2017

Bath and shower products continue to be influenced by a general growing interest in wellness and relaxation. As people lead busier lifestyles with less time for rest moments or increased stress, manufacturers promote these products as a source for ...

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Country Report

Bath and Shower in Indonesia

May 2017

Bath and shower in Indonesia continued to display robust growth during the review period. The majority of bath and shower brands such as Lifebuoy launched new shower gel products to give consumers further choice. Furthermore, the rising trend of ...

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Country Report

Bath and Shower in Pakistan

May 2017

Sales of imported bar soap from international and local manufacturers continue to be significant as the latter find it hard to compete on price with the former. Sales of bar soap, the largest category, were increasingly pressured by increasing demand...

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Country Report

Bath and Shower in the United Arab Emirates

May 2017

An increased presence of organic and natural products in hypermarkets, supermarkets, chemists/pharmacies and drugstores/parapharmacies was observed in 2016. Consumers have become curious about such labels as they discover them and therefore have been...

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Country Report

Bath and Shower in Vietnam

May 2017

Natural and organic products remained a product trend in Vietnam despite higher prices. Due to an increase in the number of scandals about bath and shower products containing toxic chemicals, more consumers started to use natural and organic products...

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Country Report

Bath and Shower in Ecuador

May 2017

Intimate wipes recorded the most dynamic retail value growth of 7% in 2016, from an extremely low base. The category was negatively affected by the economic crisis, which sometimes drove consumers to save money on basic products in order to purchase ...

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Country Report

Bath and Shower in Malaysia

May 2017

There was an evident rise in the use of refill packs in the packaging of bath and shower in Malaysia during slow economic conditions during 2016. Leading brands of bath and shower such as Dettol, Lifebuoy, Dove and Shokubutsu all offered a wider ...

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Country Report

Bath and Shower in the US

May 2017

The 4% current value growth registered in bath and shower in 2016 marked an improvement on the review period current value CAGR of 3%. While function-focused categories such as bar soap, liquid soap, intimate hygiene and talcum powder exhibiting ...

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Country Report

Bath and Shower in Uruguay

May 2017

Uruguayan consumers have been very traditional in regard to bath and shower products. Nevertheless, in recent years, with the development and incursion of new products, consumers have increasingly dared to try them. Moreover, with the expansion of ...

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Country Report

Bath and Shower in Belarus

May 2017

All categories in bath and shower recorded growth in value sales, though most below inflation, while volume sales contracted across each category with the exception of intimate wipes and body wash/shower gel. The ongoing high inflation in the ...

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Country Report

Bath and Shower in Germany

May 2017

The bath and shower experience is becoming increasingly important to German consumers. They are increasingly demanding products which contain natural ingredients and are choosing to avoid those which could potentially be harmful to their health, skin...

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