Euromonitor International publishes the world's most comprehensive market research on the bath and shower industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Corporate Strategies in BPC

Oct 2017

Multinationals deploy multi-pronged strategies to expand their sales upon shifting market dynamics. One of the defining challenges in global beauty in recent years has been the increasing competition international players and heritage brands face ...

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Company Profile

Beiersdorf AG in Beauty and Personal Care

Sep 2017

Beiersdorf’s Nivea leads global skin care, and generated 86% of its 2016 BPC sales. La Prairie and Eucerin widen its price positions. While a strategic focus on these three brands, and on skin care function boosted growth, fiercer competition ...

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q3 2017

Aug 2017

Q3 saw negligible but positive changes to the top line projected growth of the beauty and personal care industry. Markets which, as recent as 2016, held much hope for the industry’s immediate future, including Saudi Arabia and China, have tapered off...

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Country Report

Bath and Shower in Japan

Aug 2017

Within bath and shower, there is a growing focus on fragrance and skin care benefits. Consumers are generally becoming more interested in scent, while having a strong focus on natural ingredients, with this benefiting premium brands such as ...

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Country Report

Bath and Shower in Bolivia

Aug 2017

In 2016, manufacturers of bath and shower focused on product diversification. They sought to offer consumers new line extensions and products with some added value. Furthermore, due to a slowdown in the country’s economy, they also promoted economy ...

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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2017

Colgate-Palmolive Co outperformed the global BPC market over 2011-2016 thanks largely to booming demand for its oral care products in emerging markets. However, increasing competition is making market conditions tougher, and although it has slimmed ...

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Strategy Briefing

Channel Review in Beauty and Personal Care

Aug 2017

Despite the rapid growth of e-commerce over the last decade, store-based retailing continues to dominate the distribution landscape, accounting for 83% of global sales in beauty and personal care in 2016. The physical selling space is constantly ...

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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Jul 2017

Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: the upsurge in colour cosmetics usage, exclusive fragrances, oil-based formats and face masks. These have contributed strongly to its revenue growth ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Jul 2017

Johnson & Johnson Inc (J&J) is a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function, safety and credibility. However, the bulk of its ...

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Country Report

Bath and Shower in Estonia

Jul 2017

The economic downturn has had a significant impact on consumer shopping habits in the bath and shower category, with these products regularly being bought when on special offer, with many consumers also engaging in stock piling. Consumers of the most...

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Company Profile

Unilever Group in Beauty and Personal Care

Jul 2017

Unilever’s strategy of increasingly focusing on higher-priced premium segments and dynamic categories continues in 2017, with the acquisition of Hourglass and its investment into True Botanicals. Unilever is also strengthening its portfolio via ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2017

Amway Corp saw a sharp decline in beauty and personal care sales over 2011-2016. Its main problem is plummeting sales in China, its largest market, as it has come under threat from other direct sellers, local competitors and weakening demand for its ...

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Country Report

Bath and Shower in South Africa

Jul 2017

Bath and shower was characterised by heavy price promotions over the review period by all retailers. Products, such as body wash, shower gel and liquid soap, have greater appeal among middle to higher income groups. With the current economic ...

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Company Profile

Coty Inc in Beauty and Personal Care

Jun 2017

Coty has been undergoing a significant transformation. Having historically relied on fragrances to generate most of its revenue, the company is now diversifying its portfolio in terms of both category and region. The integration of Procter & Gamble’s...

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Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a ...

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Country Report

Bath and Shower in Kenya

Jun 2017

Bath and shower in Kenya recorded steady growth in 2016 as a result of new product development, which made it possible for manufacturers to provide a wide array of products for consumers to select from. Additionally, growth in the number of ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Bath and Shower in Tunisia

Jun 2017

In 2016, the performance of bath and shower was centred on major categories such as bar soap and body wash/shower gel, as bathing habits did not see major changes in Tunisia. Therefore, these products remained the largest categories in terms of value...

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Country Report

Bath and Shower in Hong Kong, China

Jun 2017

Demand for bath and shower products remained strong in Hong Kong in 2016 with 4% growth in current value sales. As daily essentials, sales of bath and shower products are more immune to lowered mainland tourist purchases. Therefore, the 4% growth ...

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