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Euromonitor International publishes the world's most comprehensive market research on the bath and shower industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

The Broadening Meaning of Green Beauty

Mar 2017

Changing consumer attitudes to “green” living open up a range of growth opportunities for green product formulations, benefits and positioning in beauty. A host of technological, environmental and economic changes are driving demand for more ...

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Strategy Briefing

Experience More: The Beauty Industry Adds New Dimensions Across the Value Chain

Jan 2017

Experiencing more through physical action, emotional connection or meaningful memories is a trend making its mark across the beauty and personal care value chain; from product, to store execution, to the purchasing process. In emerging markets ...

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q4 2016

Dec 2016

The Forecast Model’s Q4 update reinforces the industry downgrade to US$4.4 billion, when compared to the Passport Baseline. The marginal cut points to core markets hit by spending cuts that are likely to persist over the short-term. While prospects ...

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Company Profile

Avon Products Inc in Beauty and Personal Care

Nov 2016

Avon Products Inc, the best known direct seller of beauty products in the world, stands on the edge of a huge restructuring which saw it divest its domestic North American business. The company has struggled to compete in recent years, as direct ...

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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Oct 2016

Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: the upsurge in colour cosmetics usage, exclusive fragrances, oil-based formats and face masks. Most recently it has purchased Becca Cosmetics, which ...

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Company Profile

Kao Corp in Beauty and Personal Care

Oct 2016

Tokyo-based Kao Corp has made the reduction of dependency on its domestic market a strategic priority, but has signally failed to achieve this, and sales in its neighbouring Chinese market have actually fallen. The company has invested in increasing ...

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Company Profile

Coty Inc in Beauty and Personal Care

Sep 2016

Coty is undergoing significant change. Having historically relied on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. The integration of Procter & Gamble’s ...

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Sep 2016

Japanese beauty and personal care player Shiseido Co Ltd ranked eighth in the world in 2015. The company is undergoing a strategic overhaul to help rebuild its current businesses and grow sales internationally. Key focuses include developing the ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Sep 2016

Johnson & Johnson Inc (J&J) regards itself as a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function and credibility. However, the bulk ...

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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2016

Colgate-Palmolive is the fourth largest player in global beauty and personal care, a legacy of its leadership in oral care. Despite cutting-edge innovations, it faces pressure from dynamic specialised rivals. Moreover, its narrow portfolio in the ...

US$570
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Company Profile

Unilever Group in Beauty and Personal Care

Aug 2016

Unilever’s strategy of increasingly focusing on higher priced premium segments and dynamic categories continued in 2016, with the acquisition of Dollar Shave Club, while expanding in larger developed markets is delivering positive results. Unilever ...

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Country Report

Bath and Shower in Egypt

Jul 2016

In 2015 bath and shower saw a positive performance, rising 13% in current value terms. However, soap was still the most-sold item in the bath and shower category, accounting for 85% of value sales in 2015, with a current value terms increase of 13%. ...

US$990
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Company Profile

Mary Kay Inc in Beauty and Personal Care

Jul 2016

Mary Kay Inc enjoyed spectacular growth in comparison to other direct sellers over 2010-2015. This is largely thanks to its success in China, where a stripped-down portfolio and a focus on skin care and consumer education drove growth. The brand’s ...

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Country Report

Bath and Shower in the United Kingdom

Jul 2016

In 2015 bath and shower in the UK experienced a 2% increase in current value terms, as consumers opted for products which provided a more opulent and luxurious bathing and showering ritual. As the number of baths taken by UK consumers continued to ...

US$990
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Company Profile

Nu Skin Enterprises Inc in Beauty and Personal Care

Jul 2016

Nu Skin Enterprises Inc has had a tumultuous few years. It achieved substantial sales growth in the highly coveted Chinese beauty market, only for its success to come tumbling down after investigations into its Chinese business forced a temporary ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2016

US-based direct seller Amway Corp now generates most of its sales in Asia Pacific, with China at the heart of its business. But, rising competition and changing consumer habits have seen it lose share in most of its global markets over 2010-2015. In ...

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Country Report

Bath and Shower in New Zealand

Jul 2016

Hydration continued on from 2014 as a key reason for purchase, with products introduced such as Health Basics Skin IQ Hydration range. However it was noted that antibacterial and products suited to dry, sensitive and even problematic skin conditions ...

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Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Jul 2016

Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has...

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Country Report

Bath and Shower in Iran

Jul 2016

Bath and shower can be classified into two different types of products in Iran, well-developed and underdeveloped. Whilst products such as bar soap and liquid soap enjoy a high level of awareness, products such as body wash/shower gel and intimate ...

US$990
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Country Report

Bath and Shower in Indonesia

Jun 2016

Bath and shower maintained stable current value growth in 2015 given the essential nature of products in this area. On the other hand, rising consumer disposable incomes and sophistication resulted in a shift towards bath and shower products that ...

US$990
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