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Market Research on China

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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Euromonitor China reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Business Dynamics: China

China’s business environment in 2015 was marked with volatility, along with rising debt levels. However, the country’s 13th Five Year Plan (2016-2020) is expected promote innovation and increase income levels to keep the GDP growth rate high. China ...

May 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Briefing

Digital Consumer-Landscape: China

China is now one of the largest telecom markets globally with rising consumption of the latest digital services among increasingly affluent and tech-savvy citizens. Competition among telecom operators has lowered tariffs and driven mobile ...

Apr 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Baby and Child-Specific Products in China

Due to its increasingly ageing population, China started to loosen its decades-long one-child policy at the end of 2013, allowing parents who are the only child in their family to have a second child. It finally introduced a two-child policy at the ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Bath and Shower in China

In line with improving standards of living and rising purchasing power, Chinese consumers in 2015 sought better quality bath and shower products. The category also benefited from increasing awareness of personal hygiene. Many locals traded up from ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Colour Cosmetics in China

Due to changing mindsets, more Chinese consumers have accepted wearing colour cosmetics on a daily basis so as to achieve a better personal image. More importantly, the category’s consumer base grew steadily over the review period to also include ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Deodorants in China

Deodorants remained an underdeveloped category in China in 2015, with few consumers regularly using such products. As such, retail value sales were low. In spite of this, a group of loyal users underpinned the category’s steady value growth of 5%.

Apr 2016 | US$990 | Add to cart | View details

Country Report

Depilatories in China

Consumers’ growing awareness of personal grooming underpinned the continued strong value growth of depilatories in 2015. However, due to the seasonal use of depilatories in China, usually in the summer, this category remained the smallest within ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Fragrances in China

In spite of the economic downturn and falling consumer confidence, fragrances continued to record strong current value growth of 7% in 2015. This was mainly because the category’s consumer base is relatively stable. Sales were also supported by ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Hair Care in China

With rising disposable incomes and increasing awareness of personal grooming, more consumers in 2015 traded up to premium hair care products in China, in turn driving up average unit price. To meet these changing consumer demands, more high-end brand...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Men's Grooming in China

Stable demand from men born in the 1980s and 1990s supported the robust current value growth of men’s grooming in 2015, especially basic toiletries and men’s hair care. As men’s grooming has only recently taken off in China, demand for ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Oral Care in China

Alongside increasing awareness of health and wellbeing and rising disposable incomes, oral care in 2015 also benefited from more domestic consumers being willing to spend more money on high-end and functional oral care products. Oral care products ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Beauty and Personal Care in China

Amidst the uncertain global economy and domestic economic downturn, the Chinese beauty and personal care market continued to record strong current value growth in 2015, driven by steady demand for hair care and oral care products as well as rising ...

Apr 2016 | US$2,650 | Add to cart | View details

Country Report

Skin Care in China

The economic downturn in China has resulted in a fall in consumer confidence, leading to a consumer reluctance to purchase more higher-priced skin care products. As such, skin care saw a slowdown in 2015, posting current value growth of 7%, down from...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Sun Care in China

With rising awareness of the dangers posed by exposure to the sun, more domestic consumers started to use sun protection over the review period. In spite of strong value growth every year, sun care tends to be used more in the summer rather than ...

Apr 2016 | US$990 | Add to cart | View details

Country Briefing

Households: China

The world's largest households market is undergoing a transformation. Chinese homes are rapidly urbanising, creating a landscape of one- and two-person apartments. This is positively impacting the durables market and driving up property prices. A ...

Apr 2016 | US$250 | Pages: 8 | Add to cart | View details

Country Briefing

Income and Expenditure: China

China’s per capita income and spending levels were amongst the world’s fastest growing over 2010-2015. This has allowed Chinese households to allocate an increasingly larger share of their spending to discretionary categories, although high levels of...

Apr 2016 | US$250 | Pages: 8 | Add to cart | View details

Country Report

Better For You Beverages in China

Better for you beverages remains a fairly underdeveloped product area in China, with only BFY reduced sugar beverages being available and other products remaining negligible. Within BFY reduced sugar beverages, only standard low calorie cola and ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Better For You Packaged Food in China

China saw a marked rise in obesity and overweight during the review period. The percentage of the population aged 15-years-old or over who are overweight soared by six percentage points during the review period to reach 36% share, while the obese ...

Mar 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Food Intolerance in China

Lactose-free powder special baby milk formula and "other" HW special baby milk formula were by far the most dynamic product areas in food intolerance at the end of the review period, seeing striking current value growth of 31% and 27% respectively. ...

Mar 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fortified/Functional Beverages in China

Busier lifestyles, especially among urban consumers, are a major growth driver for fortified/functional beverages, alongside rising health awareness. Consumers are seeking more nutritious beverages to replenish their energy and nutrients, such as ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Naturally Healthy Beverages in China

Naturally healthy beverages boasts the largest value share within overall HW beverages, representing 69% of total value sales in 2015. Chinese consumers have a strong belief in naturally healthy products, believing them to be free from potential side...

Mar 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in China

Naturally healthy packaged food is not only benefiting from a strong health and wellness trend in China but also from consumers trading up as disposable income levels continue to rise. NH olive oil for example not only benefits from a healthy image ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Organic Beverages in China

Chinese consumers’ health consciousness continued to rise in the review period, with this not only encouraging consumers to opt for HW beverages but also to seek to highest-quality options in this area. Growing household incomes are further boosting ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Organic Packaged Food in China

Sales of organic packaged food are benefiting strongly from widening distribution, particularly for organic milk. Leading dairy players Inner Mongolia Yili and Inner Mongolia Mengniu are notably driving growth in this area, utilising and expanding ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Health and Wellness in China

Supported by a widening consumer focus on health and rising household incomes, health and wellness continued to see robust double-digit current value growth in 2015. Percentage growth rates only slightly slowed in comparison to the review period CAGR...

Mar 2016 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Fresh Food in China

Fresh food continued to see stable volume growth in 2015, similar to the review period volume CAGR, due to strong demand. With continuously improving technology, production of most categories within fresh food saw healthy growth, which led to stable ...

Mar 2016 | US$1,210 | Add to cart | View details

City Review

Shanghai City Review

Shanghai is continuing to orientate its focus towards services, especially in the areas of banking and finance, as part of its goal of becoming an international financial centre by 2020. With a population of 24.5 million in 2014, it was the most ...

Mar 2016 | US$725 | Add to cart | View details

City Review

Shenzhen City Review

With GDP of US$258 billion in 2014, Shenzhen is the fifth-largest city in China and a major city in the south of Guangdong Province. Shenzhen is home to China's first Special Economic Zone, which has given a major boost to the city's economic ...

Mar 2016 | US$725 | Add to cart | View details

City Review

Wuhan City Review

Wuhan is located in Central China, at the major river ways connecting the city to the country's coastal areas. The convenient geographic location has helped the city to prosper as a hub for manufacturing, logistics and education. Wuhan is striving to...

Mar 2016 | US$725 | Add to cart | View details

City Review

Beijing City Review

Beijing is China's administrative and educational centre, while also hosting important manufacturing and research sites. In pursuit of a "headquarters economy", Beijing is aiming to attract more high value-added services into the city. At the same ...

Mar 2016 | US$725 | Add to cart | View details

City Review

Guangzhou City Review

Guangzhou is a manufacturing-orientated city, but has over the past few years pushed to become more focused on service-based activities. Services accounted for 65% of total GVA in 2014 compared with 61% in 2009, thanks to growth in the metropolitan ...

Mar 2016 | US$725 | Add to cart | View details

City Review

Tianjin City Review

With its total GDP nearly doubling in size over 2009-2014, Tianjin was the fastest-expanding major city among Euromonitor's key world 126 cities. The metropolitan region is characterised by dominant manufacturing and mining sectors, which generated ...

Mar 2016 | US$725 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in China

Away-from home tissue and hygiene witnessed faster value growth than retail tissue and hygiene in 2015. With increasing hygiene awareness and consumers’ growing requirement for public sanitation, more and more public places provide tissues, ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Incontinence in China

Incontinence recorded current value growth of 21% in 2015. The increase in the proportion of older people aged 65 years and above in the population contributed to the healthy performance. According to Euromonitor International Countries and Consumers...

Mar 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in China

Trade sources indicated that nappies/diapers/pants saw a premiumisation trend in first-tier cites like Shanghai, Beijing and Guangzhou from 2012, and then the trend expanded to second- and third-tier cites during 2013 and 2014. However, in 2015, ...

Mar 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Tissue and Hygiene in China

With increasing disposable income and hygiene awareness, consumers’ demands for tissue and hygiene products kept growing in 2015. Compared with the performance of tissue, hygiene recorded a higher growth rate in 2015. It was because the hygiene ...

Mar 2016 | US$2,650 | Pages: 69 | Add to cart | View details

Country Report

Retail Tissue in China

To ease the problem of over-production capacity, most companies have slowed down their production expansion speed. For instance, Gold Hongye Paper Co has stated that it has delayed its expansion plan to keep up with the market growth. Consumers tend ...

Mar 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Sanitary Protection in China

In 2014, the Chinese disposable hygiene products industry kept growing, whilst the trend to transform and upgrade was obvious. Sanitary protection in China witnessed retail value sales growth of 8% in 2015, slower than the CAGR recorded over the ...

Mar 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Wipes in China

To satisfy consumers’ various demands, products began to be equipped with more and more functions in spite of disinfection and sterilisation. For example, the brand EC by Kingdom Marketing Services has launched a new series of wipes with moisture ...

Mar 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Profile

China: Country Profile

The economy will continue to slow in 2016. Policy makers intend to rely on a demand-side stimulus to offset the current slowdown. Domestic demand is the main driver. Growth in the service sector helps to offset a fall in investment and sluggish ...

Mar 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Apparel and Footwear in China

The apparel and footwear market in China experienced single-digit growth in value terms in 2015. In an environment where the overall economy is sluggish and consumer sentiment is weak, with changing consumer behaviour and rapidly evolving channels, ...

Mar 2016 | US$2,100 | Pages: 92 | Add to cart | View details

Country Report

Sportswear in China

In 2015, supported by the favourable national policy towards the sports industry and increasing consumer desire to lead healthy lifestyles, the passion for sports participation remained unabated among Chinese consumers and continued to spur overall ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in China

Womenswear recorded current value growth of 7% in 2015, to achieve sales of CNY834 billion. Since the economic downturn has undermined consumer confidence and purchasing intention, the high-end market has given way to the mass market. Thus fast ...

Mar 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Apparel Accessories in China

Apparel accessories saw stable current value growth of 6% in 2015, reaching CNY158 billion. Lower current value growth than in 2014 was due to the negative influence of the economic downturn. However, consumers continued to search for stylish apparel...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Footwear in China

Most footwear retailers are facing enormous challenges due to slow growth and margin erosion in 2015. On the one hand, China’s gross domestic product (GDP) growth slowed further and consumer sentiment is weak. Moreover, the e-commerce channel ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Hosiery in China

Hosiery witnessed stable current value growth of 3% in 2015, to reach CNY95 billion. Given affordable prices and its indispensable status, hosiery was not seriously affected by the economic downturn unlike many categories in apparel. However, hosiery...

Mar 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Jeans in China

Jeans registers stable current value growth of 5% in 2015, reaching sales of CNY76 billion. A traditional fashion item possessing the features of versatility, never being outdated and always vibrant, jeans manufacturers make continuous efforts at ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Menswear in China

Menswear witnessed current value growth of 5% to achieve sales of CNY492 billion in 2015. Given increasing disposable incomes and the emerging middle class, men in China now care more about brand reputation and product quality to illustrate their ...

Mar 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Childrenswear in China

Since 2015 was the year of the sheep in the Chinese lunar calendar, the birth rate was predicted to be lower than the previous three sheep years due to parents’ superstitious beliefs. Nevertheless, in October 2015, China further relaxed its birth ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Future Demographic

China in 2030: The Future Demographic

In 2030, the population of China will reach 1.4 billion, an increase of 5.9% from 2015. Falling birth rates, despite the rising fertility rate, and increasing death rates mean that population growth will continue to slow in 2015-2030. At the same ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details
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