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Market Research on China

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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Euromonitor China reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Coffee in China

Retail sales of coffee continued to slow in both volume and current value terms in 2015 due to saturation in instant coffee, which accounted for around 99% of overall retail volume sales in China, particularly in first-tier cities. Instant coffee ...

Feb 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Other Hot Drinks in China

Other hot drinks in China boasts a fairly large base, with value sales of CNY35 billion in 2015. The category’s relative maturity is leading to slower growth rates. In addition, the robust development of various RTD beverages such as plant protein ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Hot Drinks in China

The growth of hot drinks continued to slow in China in 2015 due to the rising popularity of RTD drinks as a result of increasingly busy lifestyles and robust foodservice sales thanks to rising household incomes, in addition to the fairly high product...

Feb 2016 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Tea in China

From a fairly large base, tea’s retail current value and volume growth continued to slow in 2015, partially affected by the central government’s ban on the use of public funds for gift giving, particularly of high-end tea. This was mainly because ...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details

Future Demographic

China in 2030: The Future Demographic

In 2030, the population of China will reach 1.4 billion, an increase of 5.9% from 2015. Falling birth rates, despite the rising fertility rate, and increasing death rates mean that population growth will continue to slow in 2015-2030. At the same ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Global Briefing

City Travel Briefing: Shanghai

Shanghai continues to see healthy increases in both international arrivals and domestic trips, although on-going concerns about pollution and the economic slowdown in China have reduced growth rates. Infrastructure is constantly improved to cater for...

Jan 2016 | US$1,325 | Pages: 26 | Add to cart | View details

Company Profile

McDonald’s Corp in Consumer Foodservice

McDonald’s Corp is the largest restaurant company in the world, with a significant presence in every major world region. However, the brand’s performance suffered in 2014 and 2015, amidst changing consumer preferences, poor quality perception in key ...

Jan 2016 | US$570 | Pages: 40 | Add to cart | View details

Country Report

Air Care in China

2015 saw 8% growth in air care in current value terms. The increase mainly came from higher consumer demand for batter quality air in households. With the pursuit of high product functionality, air fresheners were getting smarter and smarter. For ...

Jan 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Bleach in China

Bleach recorded a very small share of value sales in home care in 2015. In China bleach is mainly used for surface care and laundry care. With the rising variety of laundry care products, few consumers use bleach on their clothing, as many consumers ...

Jan 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Dishwashing in China

Dishwashing continued to see a positive current value performance in 2015, despite its maturity. According to trade sources, hand dishwashing, which accounted for the bulk of value sales, saw a significant premiumisation trend during the review ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Home Insecticides in China

Home insecticides saw a 6% increase in current value terms in 2015. Green raw materials was an obvious innovation trend. There were many new products made from plant extracts, essential oils or other green raw materials, including electric ...

Jan 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Laundry Care in China

With the ongoing economic slowdown, 2015 was a challenging year for laundry care. In 2015 laundry care posted slower current value growth of 7%. This reflected a combination of consumers’ rising value-consciousness and high penetration in the ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Home Care in China

Home care saw a slight slowdown in the current value increase in 2015, as a result of increasing saturation of the market. The largest category in home care, laundry care, experienced the transition from powder detergents to liquid detergents, which ...

Jan 2016 | US$2,650 | Pages: 86 | Add to cart | View details

Country Report

Polishes in China

Polishes witnessed 5% growth in current value terms in 2015. The share of high-end products with upgraded functions increased. Consumers wanted to purchase polishes which were convenient to use, such as polishes with a sponge or brush head, and ...

Jan 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Surface Care in China

Surface care witnessed healthy growth in 2015, increasing by 11% in current value terms. The main drivers of sales were increasing hygiene awareness and growing acceptance of surface care products. A key trend was large packaging, which was favoured ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Toilet Care in China

Toilet care experienced a strong growth rate of 14% in current value terms in 2015, to reach CNY2.0 billion. The main factor promoting growth was increasing hygiene awareness, with recognition of the need to keep the toilet clean. With increasing ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Global Briefing

Corporate Strategy: Card Network Competitive Landscape Developments

The card network competitive landscape has undergone a series of aggressive changes over the survey period that will directly impact payments going forward. Key drivers include major acquisitions and partnerships of the leading international card ...

Jan 2016 | US$1,325 | Pages: 51 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in China

Bags and luggage specialist retailers registered steady current value growth in 2015, thanks to increased discretionary spending and consumers’ pursuit of an attractive personal appearance, with quality branded bags and luggage to showcase their ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Mixed Retailers in China

Mixed retailers experienced completely opposite trends in 2015, with variety stores and warehouse clubs showing strong growth, whilst department stores struggled, and even recorded a decline in terms of both outlets and value sales. Department ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Retailing in China

Due to the economic downturn, retailing in China saw decelerating current value growth in 2015 compared with the dynamic value CAGR in the review period. Consumers become more conservative in their spending, and looked for value for money due to the ...

Jan 2016 | US$2,100 | Pages: 144 | Add to cart | View details

Country Report

Vending in China

Compared with the value CAGR of 11% in current value terms in the review period, vending recorded stable value growth in 2015, benefiting from the increased variety of vending machine offerings, such as fresh juice, fresh produce and lunch boxes. In ...

Jan 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in China

International fast-fashion brands continued their aggressive expansion in China in 2015. These international brands are perceived as representative of the latest fashions, with well-assured quality and affordable prices. With this perception, more ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Direct Selling in China

Direct selling in China continued to post an outstanding performance in 2015, registering current value growth of 10%. The large number of new entrants in this channel was one of the major factors for the boom in growth. During 2015 around 20 new ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in China

Electronics and appliance specialist retailers is stuck in a vicious circle from which it cannot escape – it is being undermined by the low prices and wide range of products offered by internet retailing, a reduction in high street footfall, the ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Grocery Retailers in China

Consumers are frequently moving across channels, platforms and devices when they do their grocery shopping, and are increasingly looking for an integrated shopping experience. More grocery retailers in China have started to implement various ...

Jan 2016 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in China

Benefiting from rising awareness of how to improve health and wellness, as well as the pursuit of personal grooming and appearance, health and beauty specialist retailers posted stable growth in current value terms in 2015. Consumers are able to ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in China

The most important factor impacting home improvement and gardening stores in 2015 was still the decelerating growth in the real estate market in China. During the first half of 2015 the stock exchange in China boomed dramatically, so many people ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Homeshopping in China

After the new homeshopping regulation issued in 2014, the State Administration of Press, Publication, Film and Television of China (SAPPRFT) initiated a new association in June 2015 to further standardise homeshopping. Together with 34 homeshopping ...

Jan 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Internet Retailing in China

Internet retailing in China has been continuously gaining popularity amongst consumers, with more retailers venturing into internet retailing to reach more consumers and also provide them with an additional channel though which to shop and make ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Dishwashers in China

Appliance World Expo was held in Shanghai in March 2015. At that exhibition some leading major appliance companies which previously focused on large cooking, home laundry and refrigeration appliances, first launched new dishwashers. Leading brands ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Food Preparation Appliances in China

Food preparation appliances maintained a steady increase in 2015 with volume growth of 4%. With consumers’ pursuit of improved quality of life, food preparation appliances have become increasingly popular in order to make cooking more convenient, ...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Heating Appliances in China

Heating appliances saw 0.2% growth in 2015, falling from an increase of approaching 3% in 2014. One main factor contributing to the falling growth rate was warm weather, especially in South China, where collective heating is not provided. Although ...

Jan 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Home Laundry Appliances in China

The home laundry appliances category experienced a slowdown in volume growth terms in 2015, registering slower growth of 2% compared with the 4% increase seen the previous year. The economic slowdown in 2015 as well as the poor performance of the ...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Irons in China

Irons saw a steady volume increase of 3% in 2015 to reach 8.7 million units, which is partly caused by the large sales from online platform. Due to the large price differentiation between online and offline retailing, frequent discounts and ...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Large Cooking Appliances in China

Retail volume sales of large cooking appliance in China witnessed stable growth of 3% in 2015, reaching 35 million units. Built-in hobs and cooker hoods are relatively mature in China, while built-in ovens remain limited as Chinese consumers are not ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Microwaves in China

The microwaves category experienced negative growth in 2015, mainly due to low demand and the already high penetration of microwaves in urban households. Most consumers only use microwaves to heat up food instead of cooking meals. However, demand ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Appliances in China

With the depressing national economy in China, growth of consumer appliances witnessed a weak performance in 2015. In addition, the real estate industry continued to stagnate. The slowdown in growth of new property purchases led to sluggish demand ...

Jan 2016 | US$2,650 | Pages: 141 | Add to cart | View details

Country Report

Personal Care Appliances in China

Personal care appliances saw a 16% volume increase in 2015 to reach 98 million units. With increasing interest in personal appearance among men and growing frequency of business travel, consumers like to replace their body shavers more frequently, ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Refrigeration Appliances in China

Since 2012 the refrigeration appliances industry has entered a period of adjustment. Especially from the second half of 2014 domestic sales of refrigeration appliances did not perform well for several reasons. As the real estate market slowed down in...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Small Cooking Appliances in China

Small cooking appliances experienced steady growth of 5% in 2015, which was largely due to the high growth of new Western small cooking appliances. As consumers have become used to Western cooking habits and pursue healthy and convenient cooking ...

Jan 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in China

Small kitchen appliances (non-cooking) saw a 12% growth in 2015 to reach 38.8 million units, mainly driven by the double-digit growth of kettles. As consumers use kettles frequently, the replacement cycle is relatively short. Meanwhile, a large ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Vacuum Cleaners in China

Vacuum cleaners saw a 10% increase in volume terms in 2015, driven largely by booming sales of robotic, handheld and stick vacuum cleaners. Since Dyson launched cordless stick and handheld units in China, these two product types have gained ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Air Treatment Products in China

In 2015 due to excessive production capacity and supply surplus, the air conditioners industry faced increasing inventory pressure. According to trade sources the channel inventory of China’s air conditioner industry is estimated to reach 40 million ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Global Briefing

Running Just to Stay in Place: Consumer Foodservice in Rapidly Evolving Asia Pacific

Asia Pacific as a region has become both increasingly important to the global growth picture and more difficult to navigate, as the largest markets grow simultaneously more competitive and less certain in terms of their long-term opportunities. This ...

Dec 2015 | US$1,325 | Pages: 46 | Add to cart | View details

Country Report

Luxury Goods in China

In the first half year of 2015, the demand for luxury goods was boosted by improving economic conditions, especially the flourishing stock market. Rising disposable incomes resulted in growing demand for many types of luxury goods. Besides economic ...

Dec 2015 | US$1,210 | Pages: 71 | Add to cart | View details

Country Report

Packaged Food in China

China faced decelerating economic growth at the end of the review period, which resulted in some consumers exercising more caution in their spending. As a result, overall packaged food saw current value growth slow in 2014 and 2015. Growth rates ...

Dec 2015 | US$7,150 | Add to cart | View details

Global Briefing

Global Luxury Travel Trends Report

Luxury travel has entered a new phase, in which conspicuous consumption is giving way to more meaningful and authentic travel experiences, and to an increase in the number of luxury travel companies converting to mobile technology, as a means of ...

Dec 2015 | US$1,325 | Pages: 47 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in China

The category achieved moderate growth of 8% in 2015. This category mainly comprises shelf-stable fruit and vegetables; other categories remain niche offerings. The processed fruit and vegetables category in China is largely export-oriented, with few ...

Dec 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Processed Meat and Seafood in China

The processed meat category seemed to be the greatest victim when China’s economy slowed in 2014 and 2015, with negative growth overall. Chilled processed food, believed to be a promising category, unexpectedly declined due to the unfavourable ...

Dec 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Ready Meals in China

Ready meals’ performance remained lacklustre at the end of the review period, due largely to the slowdown in economic growth as well as the softness of consumption of mass packaged food. Shelf-stable ready meals, mainly referring to canned porridge ...

Dec 2015 | US$990 | Pages: 39 | Add to cart | View details
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