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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Home and Garden in China

With a strong ambition to improve the living standards of its citizens, the new government introduced a series of policies in 2013 relating to the housing market in China, which aimed to restrict speculation and over-investment in real estate. ...

Jul 2014 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Gardening in China

In 2013, air pollution made consumers more interested in looking after their health while a large number of reports about the pollution index, Particulate Materials 2.5 Index (PM2.5), underlined the serious nature of the problem. For example, a very ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in China

Over the review period, the government launched a ramp of stricter policies to regulate rising house prices in China, such as an additional tax on second homes in 2013. This cooled down large scale new house trading, putting downward pressure on home...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in China

Despite the ongoing introduction of tighter policies with regard to real estate, which restricted demand for speculations within the industry, residential houses maintained double-digit growth in 2013. According to the National Bureau of Statistics ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homewares in China

According to the NBSC, consumers’ annual disposable income grew by 10% in 2013, which also led to continuous demand for homewares products as consumers gradually traded up in this category to premium goods with better quality. For example, more ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Health and Wellness Tourism in China

Health and wellness tourism in China remained unpopular over the review period compared with developed countries, although sales grew by 12% in current terms in 2013, mainly due to relatively high prices, previous low awareness and consumer ...

Jul 2014 | US$900 | Pages: 8 | Add to cart | View details

Country Report

Travel and Tourism in China

Travel and tourism recorded strong growth in 2013, mainly supported by a growing need from Chinese consumers for relaxation amid the quickening pace of life and increasing enthusiasm for experiencing foreign cultures and lifestyles. This robust ...

Jul 2014 | US$1,900 | Pages: 78 | Add to cart | View details

Country Report

Tourism Flows Domestic in China

Tourism flows domestic in China recorded a healthy increase of 12% in terms of the number of trips in 2013, resulting from the steady growth of China’s economy and rising income levels of Chinese residents. The convenient and fast public ...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in China

Since the deep impact of the international financial crisis was yet to end as at the end of the review period, arrivals in China recorded a decline of 3% in 2013 in terms of the number of inbound trips. The financial crisis resulted in weaker job ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Outbound in China

As a consequence of sustained domestic economic growth, overseas travel became more affordable to an increasing number of Chinese tourists over the review period due to growing disposable incomes. This led to 18% growth in the number of outbound ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourist Attractions in China

Thanks to rising disposable incomes, growing affluence, ongoing improvements in living standards and a growing middle class, the number of people visiting tourist attractions in 2013 continued to rise, with steady growth also in current value terms. ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Transportation in China

Transportation registered healthy current value growth in 2013, with a rise of 9%. This robust growth was largely thanks to rising demand for tourism, especially outbound tourism for long haul trips, and due to strong support from the Chinese ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in China

Sales of travel accommodation recorded lower growth of 7% in current terms in China in 2013, owing to the relatively-unfavourable economic environment and a cut in government expenditure on business travel. Hotels, especially high-end star-rated ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Travel Retail in China

Travel retail posted robust current value growth of 12% in 2013 owing to the increasing awareness of the importance of leisure travel for personal wellbeing, supported by rising disposable incomes. More Chinese consumers tended to choose travel as ...

Jul 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Car Rental in China

In 2013, car rental in China registered lower current value growth than in the previous year, mainly due to less-robust economic growth. Under the unfavourable economic circumstances, many consumers cut their expenditure on unnecessary products and ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Fresh Food in China

With the central government’s resolution and measures to stabilise food prices in 2013, the consumer price index (CPI) continued to nose down, at 2.4% in the first half of 2013, far below than the targeted 3.5%. This has led to the steady food price ...

Jun 2014 | US$1,100 | Pages: 37 | Add to cart | View details

Country Report

Baby Food Packaging in China

In 2013 the world’s leading milk supplier, Fonterra Cooperative Group, was involved in consecutive quality issues, i.e. dicyandiamide contamination in the early half of the year, followed by a more crucial clostridium botulinum incident in the second...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in China

Since the huge negative incident of lean pig meat found in canned/preserved meat and meat products during the review period, continuous efforts from both the government and key players led to a return of consumer confidence in 2013. For example, ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Confectionery Packaging in China

With fashion factor playing an increasingly important role in confectionery products, manufacturers invest considerable sums in packaging innovations to attract more consumers, especially the younger segments. For example, compared with traditional ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Dairy Packaging in China

With the popularity of dairy products even in low-tier cities driven by rising disposable incomes, manufacturers are also actively involved in new packaging for new products catering to demand. This pushed the whole packaging environment to see ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in China

The on-going growth of disposable income among consumers drove demand for high-value products in sauces, dressing and condiments (SDC), which led to more sophisticated packaging from manufacturers in 2013. For example, Jiajia Sauces (Changsha) Co Ltd...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Asian Speciality Drinks in China

Increasing health awareness was a big factor influencing consumption of Asian speciality drinks in China during 2013. The prevailing offerings of Asian speciality drinks include ingredients such as peanuts, walnuts, almonds and soya beans which are ...

Jun 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Bottled Water in China

The number of emergencies from drinking water source pollution has been increasing since 2012. In particular, in early 2013, 7,500 rotting pig carcasses were found floating in the Huangpu River. The event has aroused mass media and people’s ...

Jun 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Carbonates in China

Health and wellness concerns and a desire for products which are perceived to deliver specific benefits are becoming increasingly important to Chinese consumers. In the review period, soft drinks tended to be healthier and more natural. The ...

Jun 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Concentrates in China

An increased number of health-conscious consumers in China have brought in slower growing demand for concentrates as these products are considered synthetic and artificial with high sugar content. In addition, in the review period, some local ...

Jun 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Juice in China

Since crystal sugar pear juice became popular in 2012, manufacturers have been keen to combine the essence of traditional Chinese culinary culture with innovative concepts in fruit juices in order to introduce a variety of Chinese speciality juice ...

Jun 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Soft Drinks in China

Total volume and total current value sales growth of soft drinks in China rebounded in 2013 compared with that of 2012. The major reason for this was that the summer weather in 2013 gave the industry a boost in sales. More sunshine means that more ...

Jun 2014 | US$1,900 | Pages: 127 | Add to cart | View details

Country Report

RTD Coffee in China

An enlarging group of private car drivers, increasing outdoor activities and a faster pace of urban lifestyles boost demand for on-the-go consumption. Compared with fresh coffee, easy-to-carry RTD coffee products such as those in 250-500ml PET ...

Jun 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

RTD Tea in China

Milk tea products have shown a significant increase within RTD tea since successful promotions of President Assam Milk Tea in 2011. The popularity of milk tea continued to increase in 2013, driven by existing and new players’ heavy marketing ...

Jun 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Sports and Energy Drinks in China

Energy drinks in China experienced a surge in popularity over the review period and represents huge potential to attract more players to enter. Since Qili of Hangzhou Wahaha Group was successfully introduced in energy drinks in 2012, Fujian Dali Food...

Jun 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Apparel and Footwear in China

China’s macro economy continued to suffer decelerating growth in 2013, which had an adverse impact on the growth of apparel and footwear. Under the less favourable economic conditions, consumers became more conservative and price-sensitive when ...

May 2014 | US$1,900 | Pages: 95 | Add to cart | View details

Country Report

Health and Wellness in China

Health and wellness food and beverages saw healthy off-trade value growth in 2013, supported by increasing demand for health and nutrition. Health and wellness food and beverages were preferred to regular food and beverages, especially in first-tier ...

May 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

Footwear in China

Footwear witnessed slower value growth of 10% in 2013 to reach RMB321 billion, mainly due to the slowdown in China’s economic growth. Impacted by the slowdown in GDP growth in 2013, consumers were more conservative in their spending, cutting back on ...

May 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Apparel Accessories in China

The growth of apparel accessories dampened in 2013 with retail value rising 9% compared with 13% in 2012, mainly due to the economic slowdown in China. In addition, some apparel accessories such as gloves and hats/caps are limited in terms of when ...

May 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Childrenswear in China

Since the years of the snake and the horse are quite auspicious to the Chinese in Chinese tradition, China’s birth rate maintained its dynamic trend in 2013 according to Euromonitor International’s socioeconomic data. The populations aged 0-3 years ...

May 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Hosiery in China

Compared with other apparel and footwear categories such as menswear and womenswear, hosiery was less adversely affected by the sluggish economy thanks to its affordable prices and products being necessities in consumers’ daily lives in China. ...

May 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Jeans in China

The economic slowdown continued to adversely affect the jeans market in China in 2013, resulting in a slowdown in retail value growth from 11% in 2012 to 9% in 2013. However, jeans still posted stronger retail value growth than outerwear, mainly ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Menswear in China

Menswear recorded a slowdown in retail value sales growth of 7% in 2013 compared with a review period CAGR of 11% due to the negative impact from decelerating economic development in China, resulting in weaker market demand and less expenditure on ...

May 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Sportswear in China

Negatively impacted by inventory issues due to the economic downturn in 2013 and over-ambitious outlet expansion by major players, most domestic sportswear players experienced sluggish performance and suffered huge losses, dragging down overall ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Womenswear in China

Womenswear in China saw value growth slowdown from 11% in 2012 to 8% in 2013, adversely affected by the sluggish economy, which encouraged consumers to cut back expenditure on unnecessary apparel and footwear. Furthermore, according to trade sources,...

May 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Oral Care in China

Oral care registered a slight decrease in value growth from 10% in 2012 to 9% in 2013, yet was still fuelled by strong consumer demand. The effectiveness of alleviating the pain of bleeding gums and periodontitis was highlighted by consumers when ...

May 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Beauty and Personal Care in China

Beauty and personal care maintained its strong current value growth in 2013, benefited by growing household income and rising awareness of personal appearance and wellbeing among Chinese consumers. Oral care, hair care and bath and shower, daily ...

May 2014 | US$2,400 | Pages: 155 | Add to cart | View details

Country Report

Skin Care in China

Active new launches in skin care are one of the important factors that fuelled value growth in 2013. Manufacturers managed to address consumers’ desire for younger and more beautiful skin with the incorporation of high-tech ingredients or plant ...

May 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Sun Care in China

In 2013, sun care achieved current value growth of 9% and reached value sales of RMB4 billion. The stable growth rate may be partly due to the hot weather in summer and people’s growing awareness of the need to protect their skin from harmful ...

May 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Baby and Child-Specific Products in China

Compared with other beauty and personal care categories, baby and child-specific products maintained its double-digit growth of 17% in 2013. Amid the economic downturn and increasingly saturated markets in first- and second-tier cities, the strong ...

May 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Bath and Shower in China

Bath and shower registered current value growth of 6% in 2013, to reach retail sales of RMB19 billion. The healthy performance was led by companies’ further penetration into rural areas. Given higher exposure to bath and shower products, rural ...

May 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Colour Cosmetics in China

Given the sluggish economic growth, colour cosmetics continued to record solid performance in 2013, due to the continuous efforts in consumer education and product promotion. Unlike in the West, most women in China historically did not wear make-up ...

May 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Deodorants in China

Value growth of deodorants in China in 2013 slowed slightly compared with 2012. With retail sales of RMB614 million, deodorants remained a niche category with a small consumer base. Despite the fact that deodorants can remove unwanted body odour in ...

May 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Depilatories in China

Growth in the overall depilatories category continued its downward trend since 2011, with current value growth of 6% in 2013. The general economic slowdown may reduce consumers’ willingness to spend and may decelerate the expansion of depilatories ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Fragrances in China

The entire fragrances category contributed RMB5 billion to the overall beauty and personal care market in 2013, increasing at a healthy rate of 9% over 2012. However, compared with other categories such as skin care and hair care, the market was ...

May 2014 | US$900 | Pages: 57 | Add to cart | View details
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