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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Global Briefing

Global Tobacco: Key Findings Part 1 Cigarettes – The Ongoing Quest for Value

Despite a range of challenges, declines in key markets and an apparent approaching storm of high excise rates, strict regulation and viable alternatives, 2014 was a steady year for the global cigarettes market; a better one, indeed than the previous ...

Jul 2015 | US$1,325 | Add to cart | View details

Global Briefing

Home Improvement: Category Overview

Home improvement has come back from the last half-decade, which started with the subprime mortgage crisis and subsequent recession. Growth has resumed in most developed markets, and pent-up demand in the US is boosting global sales. China’s property ...

Jul 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Global Briefing

Micro Fashion: Trends in Childrenswear

The childrenswear market continues to experience dynamic growth becoming the fastest growing category in apparel and footwear. This report examines the varying regional performances, most notably the ongoing power shift from the West to Asia Pacific....

Jul 2015 | US$1,325 | Pages: 45 | Add to cart | View details

Global Briefing

Assessing the Value of Alcoholic Drinks: Part One - Beer and Cider/Perry

Looking at companies’ and brands’ performances in retail sales value terms rather than volumes offers a very different perspective on alcoholic drinks. In the first of two briefings, Euromonitor International looks at the overall alcoholic drinks ...

Jul 2015 | US$1,325 | Pages: 38 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in China

Despite a sluggish economy, Chinese consumers continue to spend as they enjoy ever-rising levels of disposable income. The urban middle-class continues to grow and their numbers will be bolstered in coming years as incomes rise among rural consumers....

Jul 2015 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in China

Although an economic slowdown continued to take place in China in 2014, toys and games recorded another year of double-digit growth, thanks to steady consumer demand. In traditional toys and games, toys that promote outdoor activities and learning ...

Jul 2015 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in China

The quickening pace of life and the ongoing urbanisation in China have resulted in Chinese consumers having less time for cooking at home and the increasing presence of varied foodservice outlets. More consumers are opting to dine out or choose home ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cafés/Bars in China

Diversified development of cafés/bars in 2014 underpinned the category’s robust double-digit current value growth. On the one hand, the fast penetration of the Korean Wave fuelled the growth of cafés/bars with Korean origins, such as Caffebene ...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fast Food in China

The fast food channel in China, particularly chicken fast food and burger fast food, encountered something of a downturn towards the end of the review period due to the food safety scandals related to the leading brands, KFC (Yum! Restaurants China ...

Jul 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Full-Service Restaurants in China

With the strengthening network awareness among online surfers and offline foodservice operators in China, O2O (online to offline) internet foodservice, boosted the sales of full-service restaurants in 2014. On the one hand, full-service restaurant ...

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Foodservice in China

In spite of such negative factors as the Husi scandal, that is, expired and repackaged meat supplied by Shanghai Husi Food Co Ltd to renowned brands KFC and McDonald’s etc in 2014, as well as the anti-extravagance campaign introduced by the Central ...

Jul 2015 | US$2,100 | Pages: 118 | Add to cart | View details

Country Report

Self-Service Cafeterias in China

The self-service cafeterias channel is relatively new and uncommon within consumer foodservice in China, resulting in comparatively small value sales, as well as low outlet and transaction numbers, compared to other foodservice formats. However, the ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Street Stalls/Kiosks in China

Mainly driven by impulse purchases, street stalls/kiosks maintained strong value growth in 2014, benefiting from the diverse product/flavour offer, which encouraged purchases among passers-by. In addition, operators frequently marketed healthier and ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Global Briefing

Ingredients Trends in Automatic Dishwashing

Automatic dishwashing is very dependent on developed countries, and given poor sales of dishwashers and economic fears, the category remains weak. The category has also had to overcome efficacy problems, following the removal of phosphates. However, ...

Jun 2015 | US$1,375 | Pages: 41 | Add to cart | View details

Global Briefing

Beer: What's Brewing on the Horizon?

Big brewers faced stagnant volume sales at the global level in 2014, and this has been the case for some years, following the financial crisis of the last decade. This briefing highlights some of the main category-specific trends that are being ...

Jun 2015 | US$1,325 | Pages: 40 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Global Briefing

Strategies in Pet Food Retailing: Part 1

Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how ...

Jun 2015 | US$1,325 | Pages: 37 | Add to cart | View details

Country Report

Beer in China

The most obvious trend of the beer market in 2014 was the increasing concentration of the industry, with more mergers between industry players. Anheuser-Busch InBev completed its acquisition of Jilin Ginsber Draft Beer and Jiangsu Regal Beer in 2014,...

Jun 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Cider/Perry in China

Western-originated cider/perry represents only a tiny fraction of the total alcoholic drinks market in China in volume terms. It is less popular in China, because it faces fierce competition from RTDs and sparkling wine, which also offer sweet ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Alcoholic Drinks in China

In 2014, slower volume growth was witnessed in alcoholic drinks compared to the volume CAGR of the review period. On one hand, GDP growth in China decreased to 7.4%, which approached the minimum value since 1990, hindering the development of many ...

Jun 2015 | US$2,100 | Pages: 98 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in China

RTDs/high-strength premixes, though taking up less than 0.1% sales value in the whole alcoholic drinks market in China, achieved significantly robust growth in 2014. The recession of the baijiu industry made investors’ capital turn to emerging ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Spirits in China

Baijiu, as one of China’s unique spirits, enjoys a huge consumer base. However, due to the anti-extravagance campaign, the baijiu market has run into trouble since 2013. Coupled with a slowdown in the domestic economy, the baijiu industry is facing ...

Jun 2015 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Wine in China

In 2014, wine saw a 3% rise in total volume sales, higher than that in 2013, which slightly declined. This is mainly because many wine companies adjusted their product portfolios to adapt to the market changes, though the economic downturn and the ...

Jun 2015 | US$990 | Pages: 48 | Add to cart | View details

Global Briefing

Health-based Beauty Resetting Industry Standards

The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

Jun 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Global Briefing

More Needs to be Done: Nutrition Data Reveal Packaged Food and Soft Drinks Deliver too Little Fibre

At 4.3g per person per day, the global consumer still purchases too little fibre from packaged food and soft drinks. Given the favourable regulatory environment that allows companies to benefit from fibre-related health claims, manufacturers have the...

Jun 2015 | US$1,325 | Pages: 34 | Add to cart | View details

Global Briefing

Global Hot Tea: Growth Strategies and Opportunities

Globally, hot tea is the world’s second most consumed beverage. The category’s strong presence in key emerging markets places it on a strong footing for future growth, but new production innovation and distribution strategies will be needed to bridge...

Jun 2015 | US$1,325 | Pages: 59 | Add to cart | View details

Country Report

Gardening in China

Government procurements have traditionally been a major source of revenue for gardening manufacturers in China. During the review period, however, this revenue source came under threat as economic uncertainty led regional and municipal authorities ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in China

Growth in home furnishings current value sales in 2014 was well down CAGR for the entire review period. This was mainly because together with home improvement, home furnishings was particularly badly affected by the cooling of the Chinese property ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in China

Traditionally, consumers in China have tended to buy home improvement products themselves, but employ professionals to carry out renovation and decorating projects. In recent years, however, the concept of DIY home improvement has become increasingly...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in China

Growth in homewares current value sales in 2014 was down slightly on 2014, and also slower than the CAGR for the entire review period. This was mainly due to increasing maturity, though the category’s performance was also hampered by the slowdown in ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in China

Growth in total home and garden current value sales in China in 2014 was down on 2013, and also below the CAGR for the entire review period. This slowdown was mainly the result of government policies that were designed to limit speculative real ...

Jun 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Global Briefing

Indoor Furniture: Category Overview

Indoor furniture appeared in a better place in 2014 than at any time since the recession started. Growth returned in the US, and China’s consumer market remains strong as many households become first-time buyers. However, ongoing currency woes have ...

Jun 2015 | US$1,325 | Pages: 56 | Add to cart | View details

Global Briefing

Evolving Habits in Global Beauty

Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

Jun 2015 | US$1,325 | Pages: 43 | Add to cart | View details

Global Briefing

The Future of Skin Care: Game-changing Trends and Influencers

Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology...

Jun 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Profile

China: Country Profile

Although China is growing more rapidly than any other major economy, the pace in 2015 will be the slowest in more than 20 years. Domestic demand and exports are the main drivers. Meanwhile, manufacturing and investment are both struggling while the ...

May 2015 | US$200 | Pages: 10 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in China

Due to the boom in construction of modern office buildings in major cities, AFH tissue saw stronger value growth of 11% in 2014, compared to 8% in 2013. In spite of the overall gloomy economic environment, AFH incontinence, as the sole category ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in China

In 2014, cotton wool/buds/pads saw retail value growth of 9%, which represented a slight slowdown from 10% in 2013. As one of the niche categories in retail hygiene, without significant new product development or effective marketing campaigns, cotton...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Incontinence in China

In 2014, moderate/heavy incontinence remained the dominant product type in incontinence in China, with a retail volume share of 79%. In addition, moderate/heavy incontinence saw faster current value growth of 23% in 2014, with light incontinence ...

May 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in China

Over the review period, the young generation of parents born after the 1980s became the mainstream consumer group for nappies/diapers/pants in China. They were better educated, wealthier and willing to spend heavily to provide their babies with best ...

May 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Tissue and Hygiene in China

Retail tissue and hygiene recorded stronger growth in 2014 than in 2013 in current value terms. Compared with tissue, hygiene witnessed more dynamic retail value sales growth over the review period. In addition to hygiene products continuing to ...

May 2015 | US$2,650 | Pages: 83 | Add to cart | View details

Country Report

Retail Tissue in China

A price war and various promotional campaigns resulting from overcapacity continued to greatly affect value sales of retail tissue in 2014. Retail tissue in China remains a highly fragmented market with many local manufacturers, whose products are ...

May 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Wipes in China

Wipes witnessed current value growth of 13% in 2014, which was slightly slower than the 14% seen in 2013. One explanation was that the two largest product categories, namely general purpose wipes and baby wipes, had become mature after years of ...

May 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Sanitary Protection in China

In April 2014, 10 brands of sanitary towels including Whisper and Sofy were tested, and all were found to contain fluorescent agents, which immediately became the hottest topic among female consumers. A number of experts explained that adding ...

May 2015 | US$990 | Pages: 38 | Add to cart | View details

Global Briefing

Luxury Goods in Asia Pacific: What Happens When the Good Times Stall?

Luxury goods have flourished in Asia Pacific for more than a decade, spurred on by booming economies, surging retail investment and an increasingly aspirational middle class. However, the good times have started to stall. China has clamped down on ...

May 2015 | US$1,325 | Pages: 48 | Add to cart | View details

Country Report

Apparel Accessories in China

Apparel accessories increased steadily by 9% in current retail value terms in China in 2014, mainly contributed by rising disposable incomes which led consumers to trading up to more premium and even luxury apparel accessories. With consumers’ paying...

May 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Childrenswear in China

Previous adult clothing brands rapidly ventured into childrenswear, valuing the category’s adequate growing potential underpinned by a large number of newborns and parents’ high willingness to pay extra for high-quality childrenswear in China. For ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Footwear in China

The sporty style enjoyed a strengthened presence among women’s footwear in 2014, jointly driven by the mounting investment from manufacturers and maturing healthcare awareness of Chinese females. For example, adidas, when marketing its whole women’s ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hosiery in China

Improving personal incomes of female consumers in China created higher and more diversified demand for sheer hosiery. Firstly, Chinese female consumers started to pay attention to more comprehensive aspects of sheer hosiery, especially products with ...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Jeans in China

Retail value sales of jeans in China registered healthy current value growth of 9% in 2014, driven by the continuously increasing comfort and fashion designs. With consumers, especially the young generation, pursuing the latest international fashion ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Menswear in China

In 2014, menswear increased by 7% in current retail value terms to reach CNY521 billion, as Chinese men paid more attention to personal appearance and fashion trends as well as showing a stronger preference for apparel with the improving positive ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details
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