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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Consumer Lending in China

Mortgage/housing is the most important category consumer lending. However, the tepid performance of China’s residential housing market, affected by the slowing down of the macro economy and weaker consumer confidence, led to mortgage/housing seeing a...

Jan 2015 | US$1,900 | Pages: 14 | Add to cart | View details

Country Report

Financial Cards and Payments in China

Economic slowdown in China, as well as the uncertain global economy, resulting in weaker consumer confidence and less frequent transactions, slowed the growth in total card transactions in 2014. A significant slowdown in pre-paid card transactions, ...

Jan 2015 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Luxury Goods in China

Overall luxury goods experienced sluggish growth in 2013, due to the anti-corruption policy that restrained gift sales. Although the policy continued to have an impact in 2014, growth rebounded because of leading players’ emphasis on developing ...

Jan 2015 | US$1,100 | Pages: 70 | Add to cart | View details

Global Briefing

Luxury Hotels Enter a New Era

A new breed of luxury travellers continue to transform the global luxury hotels industry in 2014, with the search for authenticity strong as ever. Not surprisingly, regions such as the Middle East, which invested heavily in luxury and took it to new ...

Jan 2015 | US$1,200 | Pages: 34 | Add to cart | View details

Global Briefing

Global Trends in Beauty and Personal Care Surfactants

Surfactants are an important ingredient in many beauty and personal care products, and to this end have maintained steady growth worldwide. However, the market in Western regions is very weak and in developing regions demand is dampened. There is ...

Jan 2015 | US$1,200 | Pages: 54 | Add to cart | View details

Country Report

Watches in China

The strengthened state censorship in 2013 of controlling gifts to authorities took the anti-corruption crackdown to a higher level and resulted in a severe decline in sales of high mechanical and analogue watches in China. As a result, consumers ...

Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Writing Instruments in China

Sales of writing instruments remained steady in 2014 as consumers posted consistent demand. However, lack of innovation and core technology continue to have an impact on the effective distribution and marketing of domestic products, even though the ...

Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bags and Luggage in China

Retail value growth of bags and luggage decelerated slightly in 2014 compared to the previous year, mainly due to the continuous economic slowdown. Consumers became more conservative and price-sensitive in allocating their spending, especially when ...

Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Jewellery in China

Jewellery in China continued to record vigorous retail value growth in 2014, up 18%. This was mainly attributed to the rising disposable incomes, the growing middle-class population and continuous urbanisation, especially in lower-tier cities where ...

Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Personal Accessories in China

The personal accessories market in China is led by companies in gold jewellery, such as Chow Tai Fook Jewellery Group Ltd, Shanghai Lao Feng Xiang Co Ltd, Shanghai Lao Miao Gold Co Ltd and Chow Tai Seng Jewellery Co Ltd, due to Chinese consumer ...

Jan 2015 | US$1,100 | Pages: 66 | Add to cart | View details

Global Briefing

Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels

Demographic changes in emerging markets are strongly impacting the way consumers shop. Retailers have to adapt accordingly to cater to a new aspirational middle class, with access to higher levels of discretionary spending. This briefing assesses the...

Jan 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Country Report

Eyewear in China

Explanations of words and/or terminology used in this report are as follows:

Dec 2014 | US$1,100 | Pages: 37 | Add to cart | View details

Country Report

Spectacles in China

The anti-corruption crackdown carried out by the Xi administration starting in late 2012 continued to have residual effects in 2014 in its impact on sales of high-end spectacles, particularly in the sales of high-end sunglasses. However, underpinned ...

Dec 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Contact Lenses in China

With more events and media articles aiming to enhance eye protection knowledge among the mass population, more people are becoming better informed when choosing contact lenses. As a result, consumers value convenience and hygiene concerns more ...

Dec 2014 | US$900 | Pages: 20 | Add to cart | View details

Global Briefing

Drinking Milk Products: Developing a Two-tier Growth Strategy for Success

Future growth for drinking milk products (DMP) lies in a two-tier strategy. First, in mature regions such as Western Europe, adding value to DMP in terms of nutrition, lifestyle or traceability, allows for expenditure on DMP to increase while volumes...

Dec 2014 | US$1,200 | Pages: 39 | Add to cart | View details

Global Briefing

Global Dairy Packaging: Winning New Markets with the Right Format

Dairy, the largest category for food packaging, records 4% volume growth globally over 2014 to 475 billion units. By 2018, a wealth of opportunities in dairy should include liquid cartons and HDPE bottles rising alongside milk consumption in China. ...

Dec 2014 | US$1,200 | Pages: 36 | Add to cart | View details

Global Survey Report

Consumer Types: China

Passport Survey explores the preferences and behaviours of five consumer types in China across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on ...

Dec 2014 | US$1,500 | Add to cart | View details

Global Briefing

Global Processed Meat (Part 2): Competitive Landscape, Challenges and Opportunities

As the availability of cheaper alternatives and health and environmental concerns plague processed meat sales, remaining competitive becomes more important than ever. In this challenging environment, how well leading players engage with the tastes ...

Dec 2014 | US$1,200 | Pages: 34 | Add to cart | View details

Global Briefing

Mobile Phone Demand in Detail: Uncounted, New and Replacement Sales

Smartphones have emerged to become the biggest volume and value sales driver within consumer electronics. However, volume sales have started to slow down as the pool of first time buyers across many of the largest emerging markets has become smaller....

Dec 2014 | US$1,200 | Pages: 28 | Add to cart | View details

Global Briefing

The Impact of Demographics and Income on Toys Spending

Although the world’s child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys market in good ...

Dec 2014 | US$1,200 | Pages: 22 | Add to cart | View details

City Review

Sarajevo City Review

Sarajevo is a prime economic centre in Bosnia and Herzegovina, contributing over one-fifth of the national GDP and home to 11% of the country's population. The 1984 Winter Olympics marked the city's glory days, while the siege in the 1990s undermined...

Nov 2014 | US$650 | Pages: 22 | Add to cart | View details

City Review

Guangzhou City Review

Guangzhou is a major regional centre in China. Its economy has long been fuelled by its proximity to Hong Kong, which transited its demand for goods and services to neighbouring Guangzhou. Similar to other Chinese cities, Guangzhou is struggling to ...

Nov 2014 | US$650 | Pages: 22 | Add to cart | View details

City Review

Shenzhen City Review

With a population of 10.6 million and GDP of US$204 billion in 2012, Shenzhen is the fifth-largest city in China and a major city in the south of Guangdong Province. Shenzhen is home to China's first Special Economic Zone, which has given a major ...

Nov 2014 | US$650 | Pages: 22 | Add to cart | View details

Global Briefing

Soft Drinks Global Corporate Strategy

Coca-Cola continues to lead global soft drinks comfortably, overshadowing PepsiCo in geographic spread, category development and brand-building. Coca-Cola has made an equity investment in Keurig Green Mountain and plans to acquire a minority stake in...

Nov 2014 | US$1,200 | Pages: 52 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,200 | Pages: 53 | Add to cart | View details

Country Report

Pesticides and Other Agro-chemical Products in China: ISIC 2421

Industry of pesticides and agrochemical products increases 10%, driven by agricultural industry growth and pesticide use in Chandong, Hubei and Henan regions. Extensive overuse of crop protection products pushes Chinese Government to imposing ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Paints and Varnishes in China: ISIC 2422

Chinese market of paints and varnishes reaches RMB581 billion in 2013 due to increasing purchasing power, urbanisation and need for higher quality colour adding ingredients. Residential construction grows as urbanisation and previously-built short ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Pharmaceuticals in China: ISIC 2423

Stricter rules of selling pharmaceuticals introduced by health reform in China offset by demographic trends in Chinese society, and mistrust of domestic producers’ goods. Investigation into GlaxoSmithKline leaves many multinationals considering ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Household Cleaning and Personal Care Products in China: ISIC 2424

Market sees strong growth of 10% in 2013 to reach RMB362.8 billion. Rising household disposable income as well as increasing revenue from educational and hotel spending on building cleaning services and household produces represent main forces ...

Nov 2014 | US$600 | Pages: 29 | Add to cart | View details

Country Report

Engines and Turbines, Except Aircraft, Vehicle and Cycle Engines in China: ISIC 2911

Market grows 5% in 2013 due to fast-growing wind power industry and increased spending on steam turbines and engines by rubber, plastics and paper manufacturers. Imports decrease 5% in 2013 due to government pressure to use home-made engines and ...

Nov 2014 | US$600 | Pages: 29 | Add to cart | View details

Country Report

Pumps, Compressors, Taps and Valves in China: ISIC 2912

Market for pumps, compressors, taps and valves grows 10% in 2013, due largely to rising production capacities in automobile and non-domestic air-conditioning, packaging and other general purpose machinery industries. Production of pumps, ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Agricultural and Forestry Machinery in China: ISIC 2921

Market for agricultural and forestry machinery grows 9% in 2013 as growing agriculture industry fuels demand for agricultural machinery, while wood and wood products industry boosts forestry machinery sales. Imports of agricultural and forestry ...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Machine Tools in China: ISIC 2922

Underpinned by growing demand from automotive and electronic components, valves and tubes industries, the market for machine tools increases 6% in 2013. Benefiting from government policies promoting local production, local market sees 14% growth in...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Machinery for Construction, Mining and Quarrying in China: ISIC 2924

Market for construction, mining and quarrying machinery grows 16% in 2013, due primarily to increased purchases by national construction and mining industries, resulting from massive public investments. Domestic production of machinery for ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Machinery for Food, Beverage and Tobacco Processing in China: ISIC 2925

Underpinned by growing demand from meat, dairy and coffee industries, market for food, beverage and tobacco processing machinery grows 11% in 2013. Local suppliers face need to adopt new types of processing machinery as Chinese consumers ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Medical and Surgical Equipment in China: ISIC 3311

Growth of medical and surgical equipment market in China accelerates due to demographic factors as well as healthcare reform. Income growth increases incidence of lifestyle-related diseases and conditions, which in turn facilitates demand for ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Legal Services in China: ISIC 7411

Legal services market increases 13% in 2013, mainly due to expanding business activities and rising need for professional advice. Amended Civil Procedure Law creates strong basis for legal sector to become more transparent and modern. ...

Nov 2014 | US$600 | Pages: 24 | Add to cart | View details

Country Report

Accounting and Auditing in China: ISIC 7412

Due to surging economic activities and growing number of new businesses, China’s accounting and auditing industry grows 13% in 2013. Chinese audit firms grow fast but still struggle to compete with international enterprises in terms of quality and ...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Business and Management Consultancies in China: ISIC 7414

Chinese business and management consulting revenue increase 14% over 2013, fuelled by growing level of privatisation, increasing number of new businesses and rapid establishment of local consulting companies in China. Chinese companies increasingly...

Nov 2014 | US$600 | Pages: 23 | Add to cart | View details

Country Report

Recruitment Agencies in China: ISIC 7491

Due to a growing working population and increasing number of registered businesses in China, recruitment industry grows 17% in 2013. 96% of recruitment agencies’ clients are businesses, which due to tighter competition and need to hire best ...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Other Business Services in China: ISIC 7499

Due to expanding economy and growing business activities, revenue for other business services increases 16% in 2013. Foreign other business service companies increase presence in local market as spending on such services grows 19% in 2013. ...

Nov 2014 | US$600 | Pages: 23 | Add to cart | View details

Country Report

Hairdressing and Beauty Treatment in China: ISIC 9302

Market for hairdressing and beauty treatment grows 12% in 2013 due to increasing importance of personal image and rising income levels, which fuel personal care spending. High-income women aged 25+ and men aged 28+ are the primary customer groups ...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Extraction of Crude Petroleum and Natural Gas in China: ISIC 11

Slower economic growth in 2013 translates into demand for oil and gas deceleration, with market growing 4% in 2013. Gas consumption soars as country aims to reduce dependence on coal, while demand for oil is driven by local refineries. Imports ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Mining of Metal Ores in China: ISIC 13

Market value up by 11% in 2013 due to increasing demand from iron and steel industry. Overproduction of steel holds domestic demand high; combined with lower-quality domestic output imported iron ores continue to hold strong positions. Central ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Quarrying of Stone, Sand and Clay in China: ISIC 14

Market value grows 14% in 2013, driven mainly by rising construction activity and demand for related materials. Industry’s turnover grows 14% in 2013, while China continues to experience soaring prices of industrial sand and gravel. To ensure ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Computers and Office Machinery in China: ISIC 30

Value of Chinese market grows 3% in 2013, fuelled by increased IT spending on office machinery and energy-efficient computers. By focusing on production of lucrative product segments such as tablets, local industry sees 3% expansion in 2013. Due ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Motor Vehicles, Trailers and Semi-trailers in China: ISIC 34

Market value up 12% in 2013 due to rising income of middle class consumers and spillover of economic benefits to Western regions. Pollution and traffic congestion leads to stricter regulations on car purchases in coastal regions, while demand in ...

Nov 2014 | US$600 | Pages: 30 | Add to cart | View details

Country Report

Collection and Distribution of Water in China: ISIC 41

Fuelled by country’s growing urban population the industry for collection and distribution of water expands 10% in 2013, reaching RMB350 billion. Country faces severe water shortages and water pollution problems, especially in northern regions. ...

Nov 2014 | US$600 | Pages: 24 | Add to cart | View details

Country Report

Construction in China: ISIC 45

Construction market in China sees 9% growth in 2013, fuelled mostly by soaring investment in transportation infrastructure projects and residential properties. Residential properties remain a popular investment type due to lack of access of ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel in China: ISIC 50

Revenue grows 8% in 2013, driven by booming new car sales and consumer expenditure on luxury perks which augments value sales. Spillover of economic gains into Western areas encourages car dealerships to continue expansion, with Chengdu a major hub...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details
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