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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Global Briefing

Consumer Payments 2015: Trends, Developments and Prospects

Globally, the consumer payment market has more than doubled over the last decade to reach US$47 trillion in 2014. There are three main themes that will dominate the consumer payments storyline in 2015: driving financial card payment volume by ...

Mar 2015 | US$1,200 | Pages: 55 | Add to cart | View details

Country Report

Tea in China

Sales of premium tea witnessed a sharp drop due to the anti-corruption and anti-extravagance campaign initiated by the Chinese government in 2013 and the trend continued in 2014. More mid-range products which are moderately priced and simply-packaged...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Coffee in China

In late 2013, Nestlé introduced the Dolce Gusto coffee machine, which was warmly welcomed by the market. Apart from the attractive prices of the machine and the coffee pods it uses, Dolce Gusto provides consumers with multi-flavoured, high-quality ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Other Hot Drinks in China

As traditional drinks products in China, the category has a large consumer base which contributed to its continuous growth in 2014. However, the huge demand from consumers encouraged on-trade players, especially fast food companies, to introduce ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Hot Drinks in China

In hot drinks, mid-market products are becoming the norm. In 2013, the central government implemented an anti-corruption and anti-extravagance campaign, which had a negative influence on premium hot drinks. In addition, increasing disposable incomes ...

Mar 2015 | US$1,900 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in China

Fast fashion brands such as Uniqlo, Zara and H&M continued their robust market penetration in 2014, capturing more share from traditional and local apparel brands, represented by Metersbonwe, Jeanswest, Semir and Baleno. These fast fashion brands are...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Direct Selling in China

The direct selling channel expanded further in 2014, with the entry of two new players by the end of 2014, Orient Pharmaceutical and Shandong Sanzhu Fuer Pharmaceutical. These both focus on consumer healthcare products, with the former also marketing...

Feb 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in China

The value growth of electronics and appliance specialist retailers started to improve from 2013, benefiting from the relevant authorities’ continuous subsidies on sales of electronic products, including televisions, air conditioners, refrigerators ...

Feb 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Grocery Retailers in China

Grocery retailers experienced slower value growth in 2014 than in 2013, mainly due to rising store rental which caused negative growth of outlet number. On the other hand, rocketing sales from internet retailing channel also limited sales from ...

Feb 2015 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in China

Offering a professional service is the most important strength for health and beauty specialist retailers in China. Pharmacists, beauty sales consultants and opticians who are on-the-spot and armed with the relevant expertise and skills, are able to ...

Feb 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Homeshopping in China

The new regulation issued by the State Administration of Press, Publication, Radio, Film and Television of China (SAPPRFT) and meant to standardise homeshopping, has been enforced since 1 January 2014. It clearly bans exaggerated and misleading ...

Feb 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Internet Retailing in China

The successful listing of JD.com and Alibaba Group Holding, the top two players in internet retailing in China, on the stock exchange in the US in May and September 2014 respectively, ensured enough financial support for the further development of ...

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in China

The gold mania which started in China in 2013 gradually varnished in 2014, leading to less robust demand for jewellery such as gold. Meanwhile, the anti-corruption policy adopted by the central government became more stringent from 2013, affecting ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Mixed Retailers in China

Department stores, representing more than 99% of overall retail value sales in mixed retailers in 2014, is facing mounting pressure from other emerging retail formats, such as shopping malls/centres and internet retailing, through which consumers can...

Feb 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Retailing in China

Amidst the decelerating domestic and global economy, retailing in China saw a slowdown in its growth momentum, with the value growth in 2014 outperformed by the value CAGR in the review period at constant 2014 prices. In spite of this, overall ...

Feb 2015 | US$1,900 | Pages: 160 | Add to cart | View details

Country Report

Vending in China

As a result of the central government’s emphasis on boosting domestic demand, as one of the new economic growth engines, the investment in infrastructure increased in the review period, particularly in terms of the extension of airports, as well as ...

Feb 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Packaged Food in China

Despite a slowdown in China’s economic growth in the last two years of the review period, packaged food continues to project healthy current value growth in 2014. Sales are benefiting from consumers’ willingness to trade-up to premium products in ...

Feb 2015 | US$6,500 | Pages: 327 | Add to cart | View details

Global Briefing

Soft Drinks in Southeast Asia: Diversifying Product Mix Amidst Evolving Consumer Base

Emerging economies in Southeast Asia have made the region a hot bed for soft drinks growth over the last decade. However, as a broader range of consumers demand packaged beverages, global and regional manufacturers need to evolve their offerings to ...

Feb 2015 | US$1,200 | Pages: 45 | Add to cart | View details

Global Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for ...

Feb 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Global Briefing

Beauty and Personal Care Packaging in Asia Pacific: Examining the Opportunities

Growth from India, China and Indonesia drives Asia Pacific to lead packaging demand in the global beauty and personal care industry. Manufacturers launch in innovative pack formats, sizes and functionality with leading pack types of squeezable ...

Feb 2015 | US$1,200 | Pages: 49 | Add to cart | View details

Global Briefing

Power Tools: Category Overview

Power tools suffered from sluggish sales in the review period, despite significant product innovations and improvements. This was due to the products’ dependence on macroeconomic conditions, which have been highly volatile since 2008. Key markets ...

Feb 2015 | US$1,200 | Pages: 52 | Add to cart | View details

Global Briefing

Production of Major Appliances: Five Years on From the Crisis , What Does the Landscape Look Like ?

Global production of major appliances continues to grow, though at a slower pace, thanks to China. Five years on from the crisis, the World is seeing recovery; however, this has not been enough to return to pre-crisis levels in most categories when ...

Jan 2015 | US$1,200 | Pages: 57 | Add to cart | View details

City Review

Shenzhen City Review

With a population of 10.6 million and GDP of US$234 billion in 2013, Shenzhen is the fifth-largest city in China and a major city in the south of Guangdong Province. Shenzhen is home to China's first Special Economic Zone, which has given a major ...

Jan 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Beijing City Review

Beijing is China's administrative and educational centre, at the same time hosting important manufacturing and research sites. In pursuit of a "headquarters economy", Beijing is aiming to attract more high value-added services into the city. At the ...

Jan 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Tianjin City Review

Tianjin is a vital manufacturing base in North China. Located in relatively close proximity to Beijing, Tianjin has attracted a number of strategic industries and enjoyed preferential policy treatment. The Chinese government has plans to transform ...

Jan 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Shanghai City Review

Shanghai may be regarded as China's most advanced city. Its economy is heavily orientated towards services, and growth in wage rates poses challenges to the competitiveness of many manufacturing industries in the city (particularly wage-sensitive ...

Jan 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Guangzhou City Review

Guangzhou is a major regional centre in China. Its economy has long been fuelled by its proximity to Hong Kong, which transited its demand for goods and services to neighbouring Guangzhou. Similar to other Chinese cities, Guangzhou is struggling to ...

Jan 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Wuhan City Review

Wuhan is located in central China, at the major river ways connecting the city to the country's coastal areas. The convenient geographic location has helped the city to prosper as a hub for manufacturing, logistics and education. Wuhan is striving to...

Jan 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Consumer Lending in China

Mortgage/housing is the most important category consumer lending. However, the tepid performance of China’s residential housing market, affected by the slowing down of the macro economy and weaker consumer confidence, led to mortgage/housing seeing a...

Jan 2015 | US$1,900 | Pages: 14 | Add to cart | View details

Country Report

Financial Cards and Payments in China

Economic slowdown in China, as well as the uncertain global economy, resulting in weaker consumer confidence and less frequent transactions, slowed the growth in total card transactions in 2014. A significant slowdown in pre-paid card transactions, ...

Jan 2015 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Luxury Goods in China

Overall luxury goods experienced sluggish growth in 2013, due to the anti-corruption policy that restrained gift sales. Although the policy continued to have an impact in 2014, growth rebounded because of leading players’ emphasis on developing ...

Jan 2015 | US$1,100 | Pages: 70 | Add to cart | View details

Global Briefing

Luxury Hotels Enter a New Era

A new breed of luxury travellers continue to transform the global luxury hotels industry in 2014, with the search for authenticity strong as ever. Not surprisingly, regions such as the Middle East, which invested heavily in luxury and took it to new ...

Jan 2015 | US$1,200 | Pages: 34 | Add to cart | View details

Global Briefing

Global Trends in Beauty and Personal Care Surfactants

Surfactants are an important ingredient in many beauty and personal care products, and to this end have maintained steady growth worldwide. However, the market in Western regions is very weak and in developing regions demand is dampened. There is ...

Jan 2015 | US$1,200 | Pages: 54 | Add to cart | View details

Country Report

Soup in China

Busier consumer lifestyles are benefiting soup in China, due to these products being easy and convenient to prepare. Sales growth is benefiting from an accelerated pace of life, especially for urban consumers. Office workers in major cities are ...

Jan 2015 | US$900 | Pages: 77 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in China

In order to encourage consumers to buy sweet and savoury snacks, product innovation and variety is important offering both international and local flavours. To boost sales, manufacturers thus continued to launch new products to meet consumers’ ...

Jan 2015 | US$900 | Pages: 83 | Add to cart | View details

Country Report

Noodles in China

Representing 73% of retail value sales in 2014, instant noodles dominates overall noodles. Already strong sales and a huge consumer base resulted in growing maturity in this product area towards the end of the review period, however, with retail ...

Jan 2015 | US$900 | Pages: 84 | Add to cart | View details

Country Report

Pasta in China

Pasta has low product awareness among Chinese consumers, with value and volume sales thus remaining low. However, there was growing interest in Western lifestyles and cuisine during the review period, especially among young consumers. Pasta thus ...

Jan 2015 | US$900 | Pages: 76 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in China

There was growing interest in Western cuisine during the review period, with this being linked to the increasing acceptance of Western lifestyles. This trend is partly being fuelled by widening access to the internet and partly by the increasing ...

Jan 2015 | US$900 | Pages: 83 | Add to cart | View details

Country Report

Watches in China

The strengthened state censorship in 2013 of controlling gifts to authorities took the anti-corruption crackdown to a higher level and resulted in a severe decline in sales of high mechanical and analogue watches in China. As a result, consumers ...

Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Writing Instruments in China

Sales of writing instruments remained steady in 2014 as consumers posted consistent demand. However, lack of innovation and core technology continue to have an impact on the effective distribution and marketing of domestic products, even though the ...

Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bags and Luggage in China

Retail value growth of bags and luggage decelerated slightly in 2014 compared to the previous year, mainly due to the continuous economic slowdown. Consumers became more conservative and price-sensitive in allocating their spending, especially when ...

Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Jewellery in China

Jewellery in China continued to record vigorous retail value growth in 2014, up 18%. This was mainly attributed to the rising disposable incomes, the growing middle-class population and continuous urbanisation, especially in lower-tier cities where ...

Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Personal Accessories in China

The personal accessories market in China is led by companies in gold jewellery, such as Chow Tai Fook Jewellery Group Ltd, Shanghai Lao Feng Xiang Co Ltd, Shanghai Lao Miao Gold Co Ltd and Chow Tai Seng Jewellery Co Ltd, due to Chinese consumer ...

Jan 2015 | US$1,100 | Pages: 66 | Add to cart | View details

Country Report

Biscuits in China

Demand for biscuits continues to be shaped by consumers becoming increasingly health conscious, with this factor constraining sales growth slightly towards the end of the review period. Current value sales and retail volume sales thus rose by 7% and ...

Jan 2015 | US$900 | Pages: 83 | Add to cart | View details

Country Report

Breakfast Cereals in China

Breakfast cereals benefited both from increasingly hectic lifestyles and rising health awareness among consumers towards the end of the review period. A growing number of consumers are opting for breakfast cereals as a convenient and healthy ...

Jan 2015 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Ice Cream in China

Ice cream benefited from rising disposable income levels during the review, which encouraged consumers to trade up within ice cream. Consumers of all income groups also became more willing to spend money on indulgent treats such as ice cream. ...

Jan 2015 | US$900 | Pages: 90 | Add to cart | View details

Country Report

Oils and Fats in China

There was increasing media coverage of food safety issues in China during the review period, with an especial focus on genetically modified food, Chinese consumers are thus increasingly cautious about using genetically modified soy oil, with public ...

Jan 2015 | US$900 | Pages: 85 | Add to cart | View details

Country Report

Snack Bars in China

Snack bars continued to have only low sales in China, mainly due to limited product awareness. Sales are thus hindered by a small consumer base, with sales being strongest among young urban women, and by a small number of brands. There was also ...

Jan 2015 | US$900 | Pages: 76 | Add to cart | View details

Country Report

Spreads in China

The review period saw a strong rise in consumers' health consciousness, with many consumers thus being attracted by healthier packaged food. Honey notably benefited from this trend, with a strong media focus on its health benefits attracting many, ...

Jan 2015 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Baked Goods in China

Baked goods benefited from the rapid expansion of artisanal bakeries within food/drink/tobacco specialists towards the end of the review period. This resulted in consumers becoming more likely to opt for fresh baked goods such as cakes and bread. ...

Jan 2015 | US$900 | Pages: 83 | Add to cart | View details
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