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Market Research on China

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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Euromonitor China reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Digital Consumer - Connected Commerce: China

In China, people are changing their consumption and lifestyle habits, as more industries embrace digital commerce and internet technology. As a result, digital payments, particularly mobile payments, have started to impact both the online and ...

Jun 2016 | US$250 | Add to cart | View details

Country Report

Toys and Games in China

As economic slowdown continued to occur in China in 2015, the toys and games market recorded slower growth. The reason for this was the saturated market environment, poor economic conditions, a lower birth rate and the strong impact of internet ...

Jun 2016 | US$2,100 | Add to cart | View details

Country Report

Traditional Toys and Games in China

With the depressed national economy in China the growth of traditional toys and games witnessed a weak performance in 2015. Facing weak potential, some leading traditional toys and games manufacturers turned into entertainment companies, seeking ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Video Games in China

The growth of video games slowed down at the end of the review period, falling from 36% in 2014 to 17% in 2015. This was mainly caused by the stagnant development of online games, which accounted for 65% of the whole video games category. Due to the ...

Jun 2016 | US$990 | Add to cart | View details

Country Profile

China: Country Profile

The economy will continue to slow in 2016. Driven by government support and cheap credit, gains in private consumption provide much of the support. Rising investment and a strengthening property sector are other drivers. Growth in the service sector ...

Jun 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Beer in China

The most obvious trend in 2015 was the continual increase in volume sales of mid-priced and premium brands. Major players emphasised their high quality of material and unique brewing technology used, to build their high-end brand image. Companies ...

Jun 2016 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Cider/Perry in China

The entrance of new brands from reputable companies explored untapped consumption potential effectively in 2015. In December 2014, Shanghai Asia Pacific Brewery Co Ltd introduced a cider brand in China – Strongbow. Utilising Shanghai Asia Pacific’s ...

Jun 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Alcoholic Drinks in China

Two years after the anti-extravagance campaign regarding government agencies’ consumption, initiated in late 2013, total volume sales of spirits and wine posted growth in 2015. Rising individual and family consumption is the major reason attributed ...

Jun 2016 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in China

In early 2015, as a result of the success of marketing and promotion activities, sales of RTDs/high-strength premixes continued to boom. Moreover, plenty of new manufacturers entered the category, which enhanced competition as well as added to the ...

Jun 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Spirits in China

Other spirits, locally defined as baijiu, is the largest category in spirits. As a result, the performance of spirits in China is heavily impacted by up and downs in other spirits. Sales of other spirits were limited by the introduction of the ...

Jun 2016 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Wine in China

Due to the anti-extravagance campaign restricting consumption by government agencies, consumption by individuals and households has accounted for a greater share of grape wine. Also, consumers’ growing interest in grape wine, particularly imported ...

Jun 2016 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Gardening in China

Unlike in the US or other Western countries, most consumers living in the cities do not own a garden due to limited living space. As a result, many consumers are only able to cultivate small plants on their balconies. Young females and retired people...

Jun 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in China

In 2015, companies began to expand their business from pure home textiles or indoor furniture to the whole home furnishings market. For instance, Luolai changed its name from Luolai Home Textile to Luolai Lifestyle Techonology in 2015, not only ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Improvement in China

In China, do-it-yourself (DIY) is not that popular when compared with its popularity in other foreign countries. Consumers prefer to hire professionals to do home improvement, as the latter not only can purchase improvement products at discounted ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in China

Ongoing economic slowdown in 2015 led to consumers being more price sensitive towards homeware goods. Homeware companies usually operated through both retail and commercial channels. Since government has controlled government spending, the commercial...

Jun 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in China

GDP growth in China went from 7% in 2014 to 6.9% in 2015, indicating that economic development was slowing down. Meanwhile, although the government launched a series of polices to promote the real estate market, the number of unsold homes remained at...

Jun 2016 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Cat Food in China

Because of their accelerated lifestyles, especially among urban dwellers, more consumers have adopted cats as their pets to combat mounting pressure life and work stresses. Cats usually require less attention, and are easier in maintenance terms in ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Dog Food in China

The growing dog population and the trading-up trend continue to fuel sales of dog food in China. The dog population grew by 1% in 2015, which was faster than the rate in 2014 and resulted in more households owning a dog and an ever-growing ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in China

Fish food, representing 96% of total value sales in other pet food in China in 2015, posted the highest value growth of the year with a 7% rise. Its sales growth was mainly driven by the increasing popularity of fish as pets, thanks to the fact that ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Pet Care in China

Pet care experienced strong value growth in 2016, driven by the ever-growing pet population owing to rising demand from modern consumers with faster lifestyles and less time because of work and other pressures. With household income and pet care ...

May 2016 | US$2,100 | Pages: 51 | Add to cart | View details

Country Report

Pet Products in China

Pet products in China is still at the early stage of development, mainly due to low consumer-awareness, low product penetration and low disposable incomes as compared with those in Western countries. Overall, pet products still recorded strong value ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in China

Increasingly busy life schedules in China have underpinned the delivery and takeaway trend over the review period. Many consumers, especially those in higher-tier cities in China, continued to face hectic lifestyles in 2015. As a result, many became ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cafés/Bars in China

Polarisation became more distinct in cafés/bars in 2015 although the overall market continued to record healthy current value growth of 11%. The continuous expansion of specialist coffee shops contributed significantly to the double-digit growth, ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Fast Food in China

Fast food in China, especially chained fast food brands, endeavoured to connect their online and in-store experiences for consumers. Chained fast food brands such as KFC and Kungfu offered online food delivery either on their self-owned platforms or ...

May 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Full-Service Restaurants in China

The desire for various types of cuisine, value for money and convenience among more Chinese consumers, in line with foodservice operators’ ambitions to widen their distribution channels, has seen O2O (online-to-offline) foodservice become ...

May 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Foodservice in China

Overall consumer foodservice in China saw impressive current value growth in 2015, indicating recovery from sluggish performance in the review period. The high-end foodservice market stabilised after the sharp decline caused by the strong influence ...

May 2016 | US$2,100 | Pages: 115 | Add to cart | View details

Country Report

Self-Service Cafeterias in China

In spite of the small value sales, as well as small outlet and transaction numbers compared to the other foodservice categories in China, self-service cafeterias has been gaining increasing awareness among local consumers due to convenience and ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Street Stalls/Kiosks in China

With rising demand for on-the-go consumption, street stalls/kiosks recorded robust value growth in 2015. Rapid expansion of the O2O food delivery business in China also drove purchases other than passers-by. Additionally, operators constantly ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Briefing

Business Dynamics: China

China’s business environment in 2015 was marked with volatility, along with rising debt levels. However, the country’s 13th Five Year Plan (2016-2020) is expected promote innovation and increase income levels to keep the GDP growth rate high. China ...

May 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: China

China is now one of the largest telecom markets globally with rising consumption of the latest digital services among increasingly affluent and tech-savvy citizens. Competition among telecom operators has lowered tariffs and driven mobile ...

Apr 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Baby and Child-Specific Products in China

Due to its increasingly ageing population, China started to loosen its decades-long one-child policy at the end of 2013, allowing parents who are the only child in their family to have a second child. It finally introduced a two-child policy at the ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Bath and Shower in China

In line with improving standards of living and rising purchasing power, Chinese consumers in 2015 sought better quality bath and shower products. The category also benefited from increasing awareness of personal hygiene. Many locals traded up from ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in China

Due to changing mindsets, more Chinese consumers have accepted wearing colour cosmetics on a daily basis so as to achieve a better personal image. More importantly, the category’s consumer base grew steadily over the review period to also include ...

Apr 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Deodorants in China

Deodorants remained an underdeveloped category in China in 2015, with few consumers regularly using such products. As such, retail value sales were low. In spite of this, a group of loyal users underpinned the category’s steady value growth of 5%.

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Depilatories in China

Consumers’ growing awareness of personal grooming underpinned the continued strong value growth of depilatories in 2015. However, due to the seasonal use of depilatories in China, usually in the summer, this category remained the smallest within ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in China

In spite of the economic downturn and falling consumer confidence, fragrances continued to record strong current value growth of 7% in 2015. This was mainly because the category’s consumer base is relatively stable. Sales were also supported by ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Hair Care in China

With rising disposable incomes and increasing awareness of personal grooming, more consumers in 2015 traded up to premium hair care products in China, in turn driving up average unit price. To meet these changing consumer demands, more high-end brand...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in China

Stable demand from men born in the 1980s and 1990s supported the robust current value growth of men’s grooming in 2015, especially basic toiletries and men’s hair care. As men’s grooming has only recently taken off in China, demand for ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Oral Care in China

Alongside increasing awareness of health and wellbeing and rising disposable incomes, oral care in 2015 also benefited from more domestic consumers being willing to spend more money on high-end and functional oral care products. Oral care products ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Beauty and Personal Care in China

Amidst the uncertain global economy and domestic economic downturn, the Chinese beauty and personal care market continued to record strong current value growth in 2015, driven by steady demand for hair care and oral care products as well as rising ...

Apr 2016 | US$2,650 | Pages: 124 | Add to cart | View details

Country Report

Skin Care in China

The economic downturn in China has resulted in a fall in consumer confidence, leading to a consumer reluctance to purchase more higher-priced skin care products. As such, skin care saw a slowdown in 2015, posting current value growth of 7%, down from...

Apr 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Sun Care in China

With rising awareness of the dangers posed by exposure to the sun, more domestic consumers started to use sun protection over the review period. In spite of strong value growth every year, sun care tends to be used more in the summer rather than ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Global Briefing

City Travel Briefing: Beijing

Beijing has been seeing a constant decline in international visitors over the past few years, as the combination of the Chinese economic slowdown and the city’s pollution and congestion deterred arrivals. Another challenge is airport capacity, which ...

Apr 2016 | US$525 | Pages: 28 | Add to cart | View details

Country Briefing

Households: China

The world's largest households market is undergoing a transformation. Chinese homes are rapidly urbanising, creating a landscape of one- and two-person apartments. This is positively impacting the durables market and driving up property prices. A ...

Apr 2016 | US$250 | Pages: 8 | Add to cart | View details

Country Briefing

Income and Expenditure: China

China’s per capita income and spending levels were amongst the world’s fastest growing over 2010-2015. This has allowed Chinese households to allocate an increasingly larger share of their spending to discretionary categories, although high levels of...

Apr 2016 | US$250 | Pages: 8 | Add to cart | View details

Country Report

Better For You Beverages in China

Better for you beverages remains a fairly underdeveloped product area in China, with only BFY reduced sugar beverages being available and other products remaining negligible. Within BFY reduced sugar beverages, only standard low calorie cola and ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Better For You Packaged Food in China

China saw a marked rise in obesity and overweight during the review period. The percentage of the population aged 15-years-old or over who are overweight soared by six percentage points during the review period to reach 36% share, while the obese ...

Mar 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Food Intolerance in China

Lactose-free powder special baby milk formula and "other" HW special baby milk formula were by far the most dynamic product areas in food intolerance at the end of the review period, seeing striking current value growth of 31% and 27% respectively. ...

Mar 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fortified/Functional Beverages in China

Busier lifestyles, especially among urban consumers, are a major growth driver for fortified/functional beverages, alongside rising health awareness. Consumers are seeking more nutritious beverages to replenish their energy and nutrients, such as ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Naturally Healthy Beverages in China

Naturally healthy beverages boasts the largest value share within overall HW beverages, representing 69% of total value sales in 2015. Chinese consumers have a strong belief in naturally healthy products, believing them to be free from potential side...

Mar 2016 | US$990 | Pages: 26 | Add to cart | View details
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