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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Consumer Lifestyle

Consumer Lifestyles in China

The robust spending by members of China’s rapidly growing middle class is expected to continue in coming years, driving demand for a wide range of goods. In particular, demand for luxury goods and other premium products will remain high consumers ...

Feb 2012 | $1,900| Add to cart | View details ›

Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | $2,600| Add to cart | View details ›

Country Report

Home Laundry Appliances in China

In 2011, top-loading automatic washing machines continued to account for the biggest share of sales in automatic washing machines, with an 80% volume share. However, this format was affected by the rising volume share of front-loading automatic ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Irons in China

In volume terms irons saw growth of 4% in 2011. Consumers were trading-up to more expensive steam generators/ironing systems, and volume sales of traditional dry irons fell slightly, due to an increasing number of consumers opting for more convenient...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Large Cooking Appliances in China

With household penetration of 90% in first-tier and second-tier cities, according to trade sources, sales of built-in hobs were largely restricted in cities in 2011, as consumers in the rural market were more likely to purchase cheaper freestanding ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Microwaves in China

Freestanding microwaves dominated in 2011, accounting for a 99% share of volume sales, with a wide variety of products available. Built-in microwaves were also available in the market, but with very low penetration. These products were mainly limited...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Consumer Appliances in China

Consumer appliances continued to see dynamic growth in 2011, which was mainly due to increasing disposable incomes and the impact of the government’s stimulus packages. Nevertheless, compared with 2010, 2011 witnessed relatively weaker volume growth,...

Jan 2012 | $2,400| Add to cart | View details ›

Country Report

Personal Care Appliances in China

Volume growth of overall personal care appliances was slower in 2011 compared with the review period. Besides the category becoming increasingly mature, many brands raised selling prices due to inflation. The higher selling prices in part curbed ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Small Cooking Appliances in China

Increased health awareness and worrisome food safety issues during the review period stimulated sales of small cooking appliances in China, because people tended to cook more at home. More and more food contamination news stories were reported by the...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Small Kitchen Appliances (Non-Cooking) in China

Due to cultural differences between the Chinese and those in the West, the market for coffee mills and food and meat slicers continued to be negligible in 2011, as the Chinese have no habit of using such appliances.

Jan 2012 | $900| Add to cart | View details ›

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Books more ›

Reference Book

Consumer Asia Pacific and Australasia 2012

Oct 2011

Reference Book

Retail Trade International - special price for libraries

Oct 2010

Reference Book

International Marketing Data and Statistics 2012

Nov 2011