Overall packaged food saw slightly higher current value growth in 2016, largely driven by the premium products introduced by manufacturers in the review period. Trading-up in packaged food increased during the review period, due to rising disposable ...

The property slump since 2014 has led to fewer transactions in the housing market in China, resulting in weaker demand for interior decoration, as well as household necessities such as air conditioners. Meanwhile, growing interest in central air ...

Dishwashers volume growth accelerated in 2016, reaching 27%. Comparatively low product penetration in the market was the major growth driver, although manufacturers’ aggressive efforts to boost consumption is also underpinning robust volume growth. ...

Food preparation appliances recorded steady volume growth of 5% in 2016 due to strong demand and rising consumer health awareness. Frequent food safety scares in the foodservice industry have prompted many local consumers to prepare food at home, ...

Owing to lower penetration than for refrigerators, home laundry appliances enjoyed steady volume growth of 4% in 2016, with growth being fuelled by mid and high end products, such as large volume and front-loading washing machines and home laundry ...

Electric steamers led growth in irons in 2016 thanks to their great convenience and the ease with which they can remove wrinkles while providing gentler care to garments. Meanwhile, steam from electric steamers can also sanitise clothing and remove ...

The property market in China has showed some signs of recovery, especially in first and second tier cities, since the fourth quarter of 2015, thus leading to steady growth of large cooking appliances, with volume sales rising by 4% in 2016. As a ...

Microwaves recorded steady volume growth of 5% in 2016, with sales mainly being driven by product replacement. Meanwhile, with improving living standards, a growing number of young consumers are pursuing high-end smart products, such as Galanz ...

Growth continued to slow within consumer appliances in 2016 due to the economic downturn and the high level of penetration in areas such as refrigeration appliances. In spite of the overall unfavourable macro situation, some recently emerging ...

The growing pursuit of personal well-being, alongside increasing purchasing power, is fuelling demand for personal care appliances, with volume sales rising by a strong 6% in 2016. However, due to rising product penetration, growth is now slowing, ...

Refrigeration appliances penetration is high in China, with products in this area being regarded as household necessities by many consumers. However, owing to market saturation, volume sales continued to decline in 2016, falling by 3%. On the other ...

Rising consumer health awareness fuelled strong volume growth within small cooking appliances in 2016. For example, consumers increasingly prefer to make bread at home with breadmakers to ensure that only nutritious ingredients are added and it is ...

Vacuum cleaners recorded strong volume growth of 9% in 2016, with sales being driven by rising demand for convenience when it comes to cleaning-up. The increasingly fast pace of life and mounting work stress is fuelling demand for vacuum cleaners ...

The overall luxury goods market slows in terms of value growth momentum in 2016, compared to 2015 as well as the value CAGR for the entire review period, mainly due to the long-term impact of the anti-corruption campaign undertaken by the central ...

Breakfast cereals continued with growth in 2016, registering a 9% increase in current terms. Growth was due to the increasing popularity of light, quick, convenient breakfasts. Western-style breakfasts such as soaking RTE cereals in milk are becoming...

Processed fruit and vegetables achieved current value growth of 7% in 2016. Such products were previously largely for export, but the focus gradually shifted towards domestic sales over the review period. Shrinking exports due to a complicated ...

Sales of processed meat continued to be strongly negatively impacted by the stagnation of China’s economy in 2016, as well as by changing consumer preferences. First, due largely to growing health concerns regarding preserved food, sales of shelf ...

An updated version of the Chinese Dietary Guideline was launched by the Chinese authorities in May 2016, and it strongly suggested a cereal-based diet with a minimum 12 different types of foods for daily intake to establish a healthy and balanced ...

Despite a slowdown in the economy, baked goods in China continued to record robust growth in 2016, as there was rising consumption from the younger generation, who are more willing to adopt Western lifestyles and Western food than their parents and ...

The authorities published a new Chinese Dietary Guideline in May 2016. The new guideline highly recommends the increased consumption of vegetables and dairy products and a reduction in salt and oil intake for consumers’ daily diets. Moreover, rising ...