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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Apparel Accessories in China

Apparel accessories increased steadily by 9% in current retail value terms in China in 2014, mainly contributed by rising disposable incomes which led consumers to trading up to more premium and even luxury apparel accessories. With consumers’ paying...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Childrenswear in China

Previous adult clothing brands rapidly ventured into childrenswear, valuing the category’s adequate growing potential underpinned by a large number of newborns and parents’ high willingness to pay extra for high-quality childrenswear in China. For ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Footwear in China

The sporty style enjoyed a strengthened presence among women’s footwear in 2014, jointly driven by the mounting investment from manufacturers and maturing healthcare awareness of Chinese females. For example, adidas, when marketing its whole women’s ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hosiery in China

Improving personal incomes of female consumers in China created higher and more diversified demand for sheer hosiery. Firstly, Chinese female consumers started to pay attention to more comprehensive aspects of sheer hosiery, especially products with ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Jeans in China

Retail value sales of jeans in China registered healthy current value growth of 9% in 2014, driven by the continuously increasing comfort and fashion designs. With consumers, especially the young generation, pursuing the latest international fashion ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Menswear in China

In 2014, menswear increased by 7% in current retail value terms to reach CNY521 billion, as Chinese men paid more attention to personal appearance and fashion trends as well as showing a stronger preference for apparel with the improving positive ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Apparel and Footwear in China

Apparel and footwear performed well in 2014 and witnessed healthy growth in current retail value terms. This was mainly attributable to rising disposable incomes and the growing focus on personal appearance on different occasions. However, the ...

May 2015 | US$2,100 | Add to cart | View details

Country Report

Sportswear in China

Leading domestic sportswear brands, represented by Anta, enjoyed a recovery in performance in 2014. Suffering from high inventory levels and declining in net profit margins, which were caused by blind expansion in previous years, leading domestic ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Womenswear in China

Womenswear witnessed current value growth of 8% to achieve CNY750 billion in 2014, driven by women’s growing purchasing power. On the other hand, female consumers became spoilt for choice with the continuous introduction of various international ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Packaging Industry in China

Total packaging in China experienced steady volume growth in 2014. This was driven by stronger market demand for healthier food and beverages, such as RTD tea and yoghurt, usually packaged in rigid plastic and liquid cartons, as well as trendier ...

May 2015 | US$2,100 | Add to cart | View details

Global Briefing

Positioning Jewellery Portfolio and For Future Growth

Jewellery contributes a majority of global personal accessories sales in 2015, and often dominates industry growth rates due to its fluctuating unit prices. However, the variety in local dynamics of real and costume jewellery markets around the world...

May 2015 | US$1,325 | Pages: 29 | Add to cart | View details

Country Report

Beauty and Personal Care Packaging in China

Rigid plastic continued to take the lion’s share among the total pack types in beauty and personal care in 2014, accounting for 41%, owing to its versatility as a pack type: Light, handy, yet solid. It is the most widely used pack type among all ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home Care Packaging in China

Large packs of home care products, including 4,000g and 5,000g for powder detergents and 1,000ml-4,400ml for liquid detergents, recorded robust volume growth, owing to comparatively lower unit price of bulk purchases, appealing to price-sensitive ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Chilled Processed Food Packaging in China

With consumers focusing more on food safety, the consumption structure of meat in China experienced great changes in the review period, with more consumers trading up to chilled processed meat from traditional fresh meat, for fresher and higher meat ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Confectionery Packaging in China

The confectionery market in China is relatively mature, and that has led to decelerating volume growth for confectionery packaging since 2012. Amongst all pack types, flexible packaging, competitive in pricing and low cost in distribution, has taken ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Dairy Packaging in China

With the growing health consciousness amongst domestic consumers, especially the climbing awareness of lack of calcium in Chinese dietary habits, dairy products experienced dynamic growth in the review period, leading to the strong volume growth ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Baby Food Packaging in China

Owing to the One-child Policy in China since the late 1970s, parents and grandparents are more or less pampering their only child or grandchild in the family by providing the best food in any way possible. This is particularly the case amid well-off ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in China

In canned/preserved food packaging, three pack types including flexible plastic, metal food cans and glass jars jointly accounted for almost 100% of the total in 2014, thanks to their dominance in their respective packaged food categories, such as ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in China

Growth of the macro economy in China was slowing down in 2014, affecting the growth of household income and domestic consumption. As a result, the actual consumption expenditures on food increased much more slowly in 2014 than the previous year. As ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Dog and Cat Food Packaging in China

With the buoyant development of Internet retailing in China, large pack sizes, ranging from 10,000g, 12,000g to 15,000g, of dry cat and dog good in flexible plastic, enjoyed more robust volume growth in 2014 than the total market, particularly ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Tobacco Packaging in China

Total tobacco packaging experienced sluggish volume growth of 2% in 2014, mainly due to the saturated tobacco market and the high product penetration in China. Moreover, the tobacco control efforts, on the part of the central government, intensified ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Baby and Child-Specific Products in China

The baby and child-specific products category continued to record robust double-digit growth, mainly due to the comparatively huge number of newborns and rising disposable incomes among average Chinese households. With a population of over 1.3 ...

May 2015 | US$1,000 | Pages: 39 | Add to cart | View details

Country Report

Bath and Shower in China

With growing health consciousness and hygiene standards, an increasing number of local consumers have traded up from bar soap to liquid soap and body wash/shower gel, also backed by rising household incomes. Such consumer trends have penetrated rural...

May 2015 | US$1,000 | Pages: 39 | Add to cart | View details

Country Report

Colour Cosmetics in China

Amid the economic slowdown, Chinese consumers’ rising enthusiasm over lip products and other facial make-up, such as BB cream and CC cream, sped up the growth of colour cosmetics in 2014. As a result, colour cosmetics recorded value growth of 9% in ...

May 2015 | US$1,000 | Pages: 46 | Add to cart | View details

Country Report

Deodorants in China

Deodorants remained a niche category with a small consumer base, with total value sales of RMB646 million. As a typically seasonal product, sales of deodorants are highest during the summer months, when consumers like to avoid embarrassing body odour...

May 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Depilatories in China

Value growth of depilatories picked up in 2014, to reach 9%. On one hand, female consumers paid more attention to personal hygiene and image, resulting in this rising demand. On the other hand, local consumers, particularly those in coastal and ...

May 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Fragrances in China

Fragrances experienced stable value growth of 6% in 2014, underpinned by the growing consciousness of personal grooming among Chinese consumers, alongside their rising disposable income. Women’s fragrances are the mainstay in this category, although ...

May 2015 | US$1,000 | Pages: 40 | Add to cart | View details

Country Report

Hair Care in China

Hair care experienced slower value growth in 2014 than in the previous year, mainly due to the saturating standard shampoos category, which accounted for 72% of hair care value sales and recorded value growth of only 3% in 2014. Mainstream products ...

May 2015 | US$1,000 | Pages: 42 | Add to cart | View details

Country Report

Men's Grooming in China

Men’s grooming recorded strong current value growth of 9% in 2014, thanks to the increasing acceptance of gender-specific beauty and personal care products among male consumers. On the other hand, in view of the greater category potential, more ...

May 2015 | US$1,000 | Pages: 40 | Add to cart | View details

Country Report

Oral Care in China

Oral care enjoyed stable value growth of 6% in 2014, as the consumer base for oral care is fairly large, thanks to high product penetration of toothbrushes and toothpaste, even in remote rural areas. The growth driver came more from an upgrade to ...

May 2015 | US$1,000 | Pages: 39 | Add to cart | View details

Country Report

Beauty and Personal Care in China

Affected by weakening momentum in economic growth in China, the beauty and personal care market experienced a slowdown in value growth accordingly. However, the generally higher personal hygiene standards and rising awareness of personal grooming ...

May 2015 | US$2,650 | Pages: 131 | Add to cart | View details

Country Report

Sets/Kits in China

Sales of sets/kits recorded a stellar performance in 2014, recording current value growth of 10%. Apart from the purchase of sets/kits by tourists, supported by the booming tourism market in China, more consumers focused on high-end products in ...

May 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Skin Care in China

Young consumers, born in the 1980s and 1990s, with their rising consumption power, are more willing to spend money on facial care at an earlier age, compared to the post 1970s generations, who may have higher disposable incomes. Skin care, such as ...

May 2015 | US$1,000 | Pages: 46 | Add to cart | View details

Country Report

Sun Care in China

In comparison with widespread adoption of daily skin care routines, ranging from cleansing to moisturising, fewer consumers in China have realised the harm that sunlight can do to their skin and therefore the importance of sun protection. Sun care ...

May 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Air Care in China

Liquid air fresheners were introduced in 2014, but sales were insignificant. Leading brands such as Glade and Xilan all launched liquid air fresheners. Differing from sprays/aerosols, liquid air fresheners use de-ionised water to carry the fragrance,...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Bleach in China

Sales of bleach was restrained by the rapid development of colour protection laundry detergents. The popularity of colour protection laundry detergents, such as Blue Moon Fabric Care and Colour Protection Liquid Laundry Detergent and also Tide 360 ...

May 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Dishwashing in China

Hand dishwashing prevailed in 2014, benefiting from both sophisticated consumer demand and the strong research and development capacities of the leading manufacturers. Modern householders showed higher demand for more-advanced hand dishwashing ...

May 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Home Insecticides in China

Health-conscious and convenience-orientated consumers, together with innovative products, jointly boosted the development of electric insecticides in 2014, especially liquid electric insecticides. Supported by increasing product knowledge, consumers ...

May 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Laundry Care in China

Liquid detergents were increasing popular in 2014, benefiting from heavy investment from the leading manufacturers. Firstly, leading manufacturers released innovative products in 2014, which offered not only an advanced cleaning effect but also extra...

May 2015 | US$1,000 | Pages: 43 | Add to cart | View details

Country Report

Home Care in China

Total consumer expenditure in China recorded heathy, high single-digit growth during 2014, contributing strong growth momentum to home care. Moreover, Chinese consumers became increasingly aware of hygiene issues, driving them into purchasing ...

May 2015 | US$2,650 | Pages: 91 | Add to cart | View details

Country Report

Polishes in China

The popularity of essential oils for wooden floors resulted in floor polish recording healthy growth of 7% in current terms in 2014. Essential oils for wooden floors are specialised products that can effectively treat cracking and scratches on wooden...

May 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Surface Care in China

The increasing popularity of task-specific products resulted in surface care recording healthy current value growth in 2014. Task-specific products, represented by kitchen cleaners and bathroom cleaners, were gradually gaining sales at the expense of...

May 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Toilet Care in China

Product upgrading within toilet liquids drove overall toilet care to record healthy current value growth of 15% in 2014. Product upgrading in 2014 was mainly focused on two dimensions. Firstly, manufacturers gradually replaced the pungent smells of ...

May 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Fresh Food in China

The fresh food market experienced stable and continuing growth in 2014, which was similar to 2013. Although China’s macro economy and GDP growth slowed in 2014, which may lead to a slowdown of retail consumption, the increasingly rigid demand for ...

Apr 2015 | US$1,225 | Pages: 34 | Add to cart | View details

Country Report

Asian Speciality Drinks in China

Total volume sales of Asian speciality drinks grew by 15% in 2014. The category comprises only one type of drinks – RTD vinegar drinks. Although RTD vinegar drinks continued to gain popularity due to growing health awareness among consumers, the ...

Apr 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Bottled Water in China

As the economy grows and living standards improve, consumers are increasingly demanding with respect to water. The trend of trading up was evident over the review period. To cater to this demand, manufacturers restructured their product portfolios ...

Apr 2015 | US$1,000 | Pages: 47 | Add to cart | View details

Country Report

Carbonates in China

The two giants employed different strategies to develop cola carbonates and non-cola carbonates. On one hand, they engaged in new product development in non-cola carbonates to drive sales growth in 2014. Coca-Cola China Ltd cooperated with Schweppes,...

Apr 2015 | US$1,000 | Pages: 43 | Add to cart | View details

Country Report

Concentrates in China

Concentrates in China continued to see low acceptance as consumers with fast-paced lifestyles, especially in urban areas, are not willing to spend time diluting these products. Furthermore, due to the lack of consumer education, these products still ...

Apr 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Juice in China

Chinese consumers remained more orientated towards naturally healthy drinks such as bottled water and functional drinks such as sports drinks and energy drinks, with many young consumers regarding fruit juice as old-fashioned. Light-flavoured soft ...

Apr 2015 | US$1,000 | Pages: 49 | Add to cart | View details

Country Report

Soft Drinks in China

Chinese consumers continue to show interest in premium soft drinks. They perceive higher-priced products to contain higher-quality ingredients, especially in areas such as juice and bottled water, where interest in premium products is closely linked ...

Apr 2015 | US$2,100 | Pages: 104 | Add to cart | View details
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