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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Cigarettes in China

With further price optimisation in cigarettes, economy products saw a further decline in share to the benefit of both mid-priced and premium products. For example, Guangdong Shuangxi continued to raise the prices of its core products from around ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cigars in China

Unlike cigarettes, which are very common in China, cigars have a much more limited consumer base, although due to the further penetration of Western lifestyles and increasing incomes, more consumers are becoming willing to try them. However, in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Smokeless Tobacco in China

Smokeless tobacco sales remained negligible in 2013 due to a lack of willingness on the part of smokers to kick the smoking tobacco habit and limited product knowledge. Generally, Chinese smokers do not stop smoking completely, but instead try to ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Smoking Tobacco in China

Due to its small consumer base, smoking tobacco remained insignificant in China in 2013. Both RYO tobacco and pipe tobacco are purchased by a niche group of consumers, either high-income earners with sophisticated tastes or those looking for cheap ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tobacco in China

Tobacco in China, dominated by cigarettes, witnessed a further decelerating trend in volume in 2013. This can be attributed to cigarettes’ high level of maturity and rising health awareness among Chinese smokers. On the whole, the general public are ...

Oct 2014 | US$1,900 | Add to cart | View details

Global Briefing

Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 – The Regional Angle

Fresh geopolitical, macroeconomic and legislative barriers are hitting emerging alcoholic drinks markets, once hailed as the engine of the industry’s relative resilience to the downturn. Meanwhile, previously mature western markets are transforming ...

Oct 2014 | US$1,200 | Pages: 35 | Add to cart | View details

Country Report

Computers and Peripherals in China

2014 was a year intermingling both challenges and opportunities for the computer industry in China. The continuous rapid development of mobile devices such as tablets and smartphones caused mounting threats to traditional computer products, ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Audio and Cinema in China

Home audio and cinema continued its declining trend and recorded a 2% decrease in retail volume sales in 2014. This is largely owing to the relatively long replacement cycle, which was as around 56 months in 2014 according to Euromonitor ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in China

Due to the rocketing sales of smartphones and tablets in China, retail volume sales of imaging devices decreased by 9% in 2014. The continued improvement of imaging functions in smartphones and tablets brought mounting threats to imaging devices, ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

In-Car Entertainment in China

After seeing dynamic growth during the review period, in-car entertainment is becoming saturated, transferring from high-speed growth to low-speed development with total retail volume sales up by 8% in 2014. Moreover, consumers’ replacement needs for...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in China

In 2014, smartphones continued to post buoyant growth of 18% in retail volume sales in China. It has quickly replaced the basic feature phone, which most likely held some volume sales largely amongst the elder population with lower income levels. ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Consumer Electronics in China

China’s macro economy continued to decelerate in 2013, which had an adverse impact on the retail volume growth of consumer electronics except for tablets, smartphones and LCD TVs. The dynamic growth of tablets and smartphones was mainly driven by the...

Oct 2014 | US$1,900 | Pages: 87 | Add to cart | View details

Country Report

Portable Players in China

Portable players accelerated its slump trend and posted an even sharper decline of 28% in retail volume sales in 2014, negatively affected by the rising ownership of smartphones. Smartphones, with improved functionality, can store hours of music and ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Dog Food in China

With rising disposable incomes and climbing consumer sophistication, pet owners in China are willing to spend more on their pet dogs, resulting in much stronger value growth than volume growth in 2013. Dog owners are not only concerned about dog ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in China

Fish food is the mainstay of other pet food in China, accounting for 96% of total current value sales in 2013. The dominance of fish as pets among other pets may be due to Chinese people’s firm belief that fish stand for abundance, fortune and ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Pet Care in China

Pet care in China is expected to experience healthy growth momentum in 2014, out of rising demand for pet food and pet products, alongside the steadily growing pet population in China. Continuous trading up from table-scraps and home-cooked food to ...

Aug 2014 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Pet Products in China

Uneven development has been witnessed in pet products in China. On the one hand, pet healthcare is much underdeveloped, with marginal value sales. On the other hand, other pet products, with the largest value sales, saw the most dynamic growth in ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cat Food in China

From a smaller base, the cat population in China enjoyed a faster increase in 2013 than the dog population, at 2%. The rising number of cat owners are usually eager to obtain better cat food and service, particularly those consumers living in ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in China

RTDs/high-strength premixes is still developing in the Chinese market, with high-strength premixes, malt-based RTDs, wine-based RTDs and other RTDs remaining neglected in the review period, and only spirit-based RTDs reaching recordable sales. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Spirits in China

The ban on public funding for wining and dining further intensified in 2013; the central government of China expanded anti-corruption campaigns to make them more comprehensive. This included prohibiting gifting using public funds at national ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wine in China

Domestic still light grape wine registered slower growth in 2013, and the top five domestic players continued to lose share, from a 23% total volume share in 2009 to 9% total volume share in 2013. This decline was mainly attributable to the loss of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beer in China

The top five breweries in GBO terms, China Resources Enterprise, Tsingtao Brewery, Anheuser-Busch InBev, Beijing Yanjing Brewery and Carlsberg, increased the consolidation of the beer category, with the share of these players increasing from 55% in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cider/Perry in China

Cider/perry is less popular in the Chinese market compared with similar sparkling wines, as limited product variants can currently be seen. Previously, cider/perry products were usually positioned in the low price segment and were in big bottles, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in China

After a slowdown in volume growth in 2012 due to economic recession, volume sales of alcoholic drinks in China recovered in 2013. On the one hand, the growth of alcoholic drinks continued to be fuelled by increasing demand amongst middle-income ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in China

Alongside accelerated urbanisation and improved disposable income levels, the demand for home delivery among Chinese consumers grew in the review period. This encouraged foodservice operators to accelerate their expansion and penetrate lower-tier ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cafés/Bars in China

Café/bar operators have engaged in further expansion in second- and third-tier cities, given that larger cities such as Beijing, Shanghai, Shenzhen and Guangzhou are already saturated. Specialist coffee shop brands, such as Starbucks and Pacific ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Consumer Foodservice By Location in China

Rental and labour costs continued to increase in 2013, leading to a deceleration in the opening of new outlets for a majority of foodservice operators. The pace of outlet growth in each location slowed down to varying degrees in 2013. Meanwhile, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in China

Chicken fast food continued to be challenged by consumer trust issues in 2013. The hit of the antibiotic chicken safety scare at the end of 2012 unnerved health concerned Chinese consumers to a larger extent in 2013. The outbreak of avian flu H7N9 in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Full-Service Restaurants in China

During the review period, high-end full-service restaurants registered slower growth in terms of revenue. The 18th National Congress of the Chinese Communist Party, held on November 2012, announced strict restrictions regarding public funds used for ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Consumer Foodservice in China

In China, there was slightly slower value sales growth for consumer foodservice during 2013 compared with 2012. On the one hand, the slowdown in economic growth in China impacted the expansion of consumer foodservice in 2013. Consumers remained ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Self-Service Cafeterias in China

The concept of self-service cafeterias originated in Ningbo and was carried forwarded by companies like Ningbo Shun Wang Ji Catering Management Co Ltd, LB Peoples Restaurant Management Co Ltd, Ningbo Hua Bi He Catering Management Co Ltd and Ningbo ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Street Stalls/Kiosks in China

In 2013 street stalls/kiosks offered more choice in ingredients, featuring health and wellness options to cater to the health concerns of customers. Although food safety continued to be the most important concern of the public, there were fewer ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toys and Games in China

Despite the economic slowdown in China contributing to consumers’ reluctance in increasing spending on toys and games in 2013, consumers’ willingness to spend on toys and games supported double-digit value growth of the market. More adult consumers ...

Aug 2014 | US$1,100 | Pages: 50 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Home and Garden in China

With a strong ambition to improve the living standards of its citizens, the new government introduced a series of policies in 2013 relating to the housing market in China, which aimed to restrict speculation and over-investment in real estate. ...

Jul 2014 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Gardening in China

In 2013, air pollution made consumers more interested in looking after their health while a large number of reports about the pollution index, Particulate Materials 2.5 Index (PM2.5), underlined the serious nature of the problem. For example, a very ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in China

Over the review period, the government launched a ramp of stricter policies to regulate rising house prices in China, such as an additional tax on second homes in 2013. This cooled down large scale new house trading, putting downward pressure on home...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in China

Despite the ongoing introduction of tighter policies with regard to real estate, which restricted demand for speculations within the industry, residential houses maintained double-digit growth in 2013. According to the National Bureau of Statistics ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homewares in China

According to the NBSC, consumers’ annual disposable income grew by 10% in 2013, which also led to continuous demand for homewares products as consumers gradually traded up in this category to premium goods with better quality. For example, more ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Health and Wellness Tourism in China

Health and wellness tourism in China remained unpopular over the review period compared with developed countries, although sales grew by 12% in current terms in 2013, mainly due to relatively high prices, previous low awareness and consumer ...

Jul 2014 | US$900 | Pages: 8 | Add to cart | View details

Country Report

Travel and Tourism in China

Travel and tourism recorded strong growth in 2013, mainly supported by a growing need from Chinese consumers for relaxation amid the quickening pace of life and increasing enthusiasm for experiencing foreign cultures and lifestyles. This robust ...

Jul 2014 | US$1,900 | Pages: 78 | Add to cart | View details

Country Report

Tourism Flows Domestic in China

Tourism flows domestic in China recorded a healthy increase of 12% in terms of the number of trips in 2013, resulting from the steady growth of China’s economy and rising income levels of Chinese residents. The convenient and fast public ...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in China

Since the deep impact of the international financial crisis was yet to end as at the end of the review period, arrivals in China recorded a decline of 3% in 2013 in terms of the number of inbound trips. The financial crisis resulted in weaker job ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourism Flows Outbound in China

As a consequence of sustained domestic economic growth, overseas travel became more affordable to an increasing number of Chinese tourists over the review period due to growing disposable incomes. This led to 18% growth in the number of outbound ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourist Attractions in China

Thanks to rising disposable incomes, growing affluence, ongoing improvements in living standards and a growing middle class, the number of people visiting tourist attractions in 2013 continued to rise, with steady growth also in current value terms. ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Transportation in China

Transportation registered healthy current value growth in 2013, with a rise of 9%. This robust growth was largely thanks to rising demand for tourism, especially outbound tourism for long haul trips, and due to strong support from the Chinese ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in China

Sales of travel accommodation recorded lower growth of 7% in current terms in China in 2013, owing to the relatively-unfavourable economic environment and a cut in government expenditure on business travel. Hotels, especially high-end star-rated ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Travel Retail in China

Travel retail posted robust current value growth of 12% in 2013 owing to the increasing awareness of the importance of leisure travel for personal wellbeing, supported by rising disposable incomes. More Chinese consumers tended to choose travel as ...

Jul 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Car Rental in China

In 2013, car rental in China registered lower current value growth than in the previous year, mainly due to less-robust economic growth. Under the unfavourable economic circumstances, many consumers cut their expenditure on unnecessary products and ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Packaging Industry in China

The packaging market in China experienced healthy growth overall in 2013, arising from steady demand especially for metal packaging, rigid plastic packaging, liquid cartons and relevant closures in such vigorously developing categories as beverages, ...

Jun 2014 | US$1,900 | Pages: 36 | Add to cart | View details
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