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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Incontinence in China

The rise of domestic players was one of the key drivers of incontinence products over the review period. With relatively low-priced products and distribution focused on lower-tier areas, domestic manufacturers witnessed rapid growth over the review ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in China

As a result of the strong growth potential of nappies/diapers/pants in China, new entrants were seen in 2013. For example, Lock & Lock, a manufacturer of household items, cooperated with KleanNara to introduce the Hello Babe diaper line. Among the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in China

Double-digit current value sales growth was witnessed by retail tissue and hygiene in 2013, mainly driven by climbing household income levels and increasing awareness of health and hygiene amongst local consumers. The frequent usage of tissue and ...

Apr 2014 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in China

As tissue products were already established as daily necessities for nearly every Chinese consumer by the end of the review period, rising per capita consumption in volume terms, as a result of relatively low unit prices, was the main contributor to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Wipes in China

In the second half of 2013, a product quality survey in Beijing revealed that some wipes contained excessive germs. A number of editorial reports had previously indicated that some wipes do not achieve sterilisation as claimed. As a result of this, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in China

Increasingly fierce competition and overcapacity amongst tissue manufacturers greatly affected the value sales growth of AFH tissue in 2013. All AFH tissue categories saw slower value sales growth in 2013, compared to the CAGRs seen over the review ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in China

As one of the niche categories in retail hygiene, cotton wool/buds/pads experienced strong retail value sales growth in 2013, mainly driven by product segmentation, initiated by manufacturers faced with changing consumer demand. For example, a wide ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Sanitary Protection in China

Standard towels without wings witnessed a further significant decline in retail volume and value sales in 2013. With both standard towels with wings and ultra-thin towels seeing ongoing innovation, standard towels without wings gradually came to be ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Bleach in China

With a small consumer base in China, bleach accounts for only a very small percentage of value sales in home care, with sales only reaching RMB119 million in 2013. With the product’s strong smell and concerns about the harm to skin, mainly due to the...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Dishwashing in China

After many years, dishwashing, especially hand dishwashing, is coming to maturity, with steady development in China. Thanks to continuous new products being introduced to the market, dishwashing still enjoyed double-digit growth in 2013. For example,...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Insecticides in China

Home insecticides continue to play a crucial role in China, enabling people to get rid of insects such as mosquitoes and cockroaches, especially in southern regions, where the high temperatures and moist weather are hotbeds for the breeding of these ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in China

Besides the dampened economy, declining demand for traditional powder detergents due to their chemical residues and high energy consumption had a crucial influence on laundry care, which saw a slowdown in momentum in 2013. However, growth in ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Care in China

Continuous growth in disposable incomes over the review period cultivated more confident consumers with rising purchasing power. With further double-digit growth in disposable incomes in 2013, consumers were also looking to try more home care ...

Apr 2014 | US$2,400 | Add to cart | View details

Country Report

Polishes in China

Compared with other home care categories, such as laundry care and dishwashing, polishes was still small in 2013. Continued declining demand for leather products such as leather shoes was the largest negative factor for polishes, especially shoe ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Surface Care in China

Consumers’ growing health concerns was the key factor driving sales in surface care in China in 2013, which saw healthy double-digit growth. With rising incomes, people tended to pay more attention to products which improved their living conditions, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in China

With high penetration of in-house toilets, especially in cities, toilet care products saw continuous demand, as growing hygiene awareness also drove further growth in 2013. In fact, frequent education about different kinds of bacteria and hard to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Air Care in China

Air care continued to account for a small value share in overall home care in 2013, of just 1%. Like polishes, air care products are not daily-use goods, and have limited popularity in China. Besides, consumers’ concern over their secondary ...

Apr 2014 | US$900 | Add to cart | View details

Future Demographic

China in 2030: The Future Demographic

In 2030, the population of China will reach 1.4 billion, an increase of 4.7% from 2012. Falling birth rates and increasing life expectancy mean that the population is ageing rapidly. In 2030 the median age will be 47.1 years and China will have the ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Retailing in China

Retail value sales of retailing saw double-digit growth in current terms in 2013, despite the slowdown in China’s macroeconomic performance. Though the economy slowed down in China in 2013, the disposable income level of Chinese consumers continued ...

Mar 2014 | US$1,900 | Pages: 151 | Add to cart | View details

Country Report

Vending in China

Thanks to ongoing metro construction in large cities, vending registered a 12% increase in current value sales in 2013. This represents slightly higher growth than in 2012. Companies surveyed in this study state that vending machines are mostly ...

Mar 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in China

The popularity of shopping malls, which local consumers find more attractive than department stores, is due to their comfortable environment and wide choice of restaurants. Thus apparel and footwear specialist retailers expanded their distribution in...

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Direct Selling in China

In 2013, eight new companies received direct selling licenses from the government. Thus, the total number of direct sellers rose to 41 by the end of December. The new players are: Guangdong Jiuji Biotech Co Ltd; QuanJian Natural Medicine Science and ...

Mar 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in China

In 2013, electronics and appliance specialist retailers recorded a 4% increase in current value sales. This growth was higher than the 1% increase registered in 2012, in line with the general trend for consumer electronics and appliances in China. ...

Mar 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Grocery Retailers in China

The new government was more conservative about launching economy stimulus plans or policies in 2013, which continued to be beset by a slowdown in GDP growth. Given the government’s strict regulation of extravagant consumption, which makes-up an ...

Mar 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in China

Current value sales of health and beauty specialist retailers grew by 12% in 2013 to reach RMB915.2 billion. The total number of outlets rose by 7% to reach 587,000. Thus sales per outlet increased. Growth was driven by the increasing self-medication...

Mar 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Homeshopping in China

With the continuous growth in online consumers, many homeshopping players developed their internet retailing business. Meanwhile, TV shopping has becomes less appealing to Chinese consumers. By 2013, almost all leading players, including Shanghai ...

Mar 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Internet Retailing in China

The dynamic development of internet retailing continued in 2013, although the growth rate more than halved compared with 2012. Impacted by the economic slowdown and dynamic sales growth from 2010 to 2012, current value sales increased by 43% in 2013....

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in China

Due to outbound tourism, macroeconomic conditions in China and the government’s attempts to prevent corruption in 2013, the growth in sales of luxury brands through leisure and personal goods specialist retailers slowed down. The lower price of gold ...

Mar 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Mixed Retailers in China

In 2013, mixed retailers registered current value sales growth of 9%, with department stores remaining the key format. The economic slowdown in China negatively impacted mixed retailers. Compared to mixed retailers, leisure and personal goods ...

Mar 2014 | US$900 | Pages: 44 | Add to cart | View details

Strategy Briefing

Celebrity Power and Its Influence on Global Consumer Behaviour

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and ...

Mar 2014 | US$2,600 | Pages: 69 | Add to cart | View details

Country Report

Air Treatment Products in China

The worsening air pollution in 2013 resulted in a surge in demand for air purifiers, with the strongest volume growth of 29%. The air quality in Beijing, for instance, recorded the worst PM 2.5 concentrations in history; that is, fine particulate ...

Mar 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Dishwashers in China

The penetration rate of dishwashers was only 1% in 2013; far below that of automatic washing machines, at 38%. This is mainly because there are many negative perceptions of dishwashers amongst Chinese consumers, including wasting water and ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Food Preparation Appliances in China

Affected by the industrial plasticisers scandal, consumers paid much more attention to food safety, and preferred healthy home-made food and beverages; this contributed to the dynamic growth of soy milk makers before 2011. However, after several ...

Mar 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Heating Appliances in China

Heating appliances enjoys high household ownership in the urban market in China, with steady demand from product replacement in high-tier cities and growing product penetration in lower-tier markets, such as rural areas. Product upgrading is another ...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Home Laundry Appliances in China

Driven by the faster pace of life and the rising penetration of home laundry appliances in China, automatic washing machines continued to see robust volume growth of 11% in 2013, at the cost of semi-automatic washing machines, which saw an ...

Mar 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Irons in China

As the category became saturated, traditional irons, including steam irons and dry irons, kept losing share, although still accounted for a dominant combined 72% share of volume sales in 2013, down from 82% in 2008. On the other hand, steam ...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Large Cooking Appliances in China

Integrated kitchen design is increasingly popular amongst Chinese households, in line with consumers’ rising demand for a better standard of living, along with rising disposable incomes. This new consumer trend has made built-in large cooking ...

Mar 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Microwaves in China

Microwaves boasts high household ownership in the urban market in China, with computerised microwaves representing the majority of volume sales in 2013. The steady volume growth momentum was supported by replacement demand in the urban market, as ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Consumer Appliances in China

Volume and value growth of consumer appliances picked up slightly in 2013, mainly thanks to the Green Household Appliances Subsidy and manufacturers’ aggressive promotions in terms of frequent new launches and price discounts to attract consumers. ...

Mar 2014 | US$2,400 | Pages: 147 | Add to cart | View details

Country Report

Personal Care Appliances in China

Benefiting from rising awareness of personal health and hygiene amongst local consumers, personal care appliances recorded healthy volume growth in 2013, with strong demand from lower-tier cities and the rural market, and replacement demand from ...

Mar 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Refrigeration Appliances in China

Penetration of fridge-freezers is the highest amongst all major appliances in China, at 64% in 2013. As such, new market demand from rural areas remained the strong growth engine for overall refrigeration appliances in the review period, in addition ...

Mar 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Small Cooking Appliances in China

Thanks to improving living standards, high-end and intelligent products are able to meet consumers’ changing needs. Manufacturers of small cooking appliances are making great efforts to develop new products which are user-friendly and technologically...

Mar 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in China

Taking into consideration the habit amongst Chinese consumers of drinking boiled water and hot tea, kettles are considered essential by many Chinese households. With a low price, high usage and automatic shut-off mechanism, kettles have become ...

Mar 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Vacuum Cleaners in China

Handheld vacuum cleaners, upright vacuum cleaners and robotic vacuum cleaners enjoyed rapid volume growth in 2013, thanks to consumers’ growing demand for high-end products. Robotic vacuum cleaners are particularly popular amongst consumers due to ...

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Analgesics in China

Analgesics maintained stable current value growth in 2013, mainly driven by the fast-growing greying population in China, who often suffer from various age-related pains. Meanwhile, time-pressed white collar workers are facing mounting pressure from ...

Mar 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Calming and Sleeping in China

Recent years saw the stable value growth of calming and sleeping in China, mainly due to the mounting pressure from life and work, particularly on the part of urban dwellers with a faster pace of life. On the other hand, the greying population was ...

Mar 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in China

New cases of bird flu in China, especially H7N9 and H5N1, which affected many provinces, including major cities such as Shanghai and Beijing in early 2013, boosted the demand for cough, cold and allergy (hay fever) remedies, resulting in robust ...

Mar 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Dermatologicals in China

Dermatologicals in China experienced healthy value growth in 2013, underpinned by seasonal and regional demand. Usually the second and third quarters of the year mark the peak seasons, when people in the south are more likely to need antifungals due ...

Mar 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Digestive Remedies in China

Digestive remedies is a relatively mature OTC category in China, with advertising playing an important role in boosting brand and product awareness amongst local consumers. Motilium from Xian Janssen Pharmaceutical still held a strong position in the...

Mar 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Herbal/Traditional Products in China

Due to the long presence of herbal/traditional products in the market, consumers have developed a preference for such products, mainly due to their fewer side-effects and mild product nature. On the other hand, manufacturers have made great efforts ...

Mar 2014 | US$900 | Pages: 54 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook