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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Global Briefing

Mapping Out Growth Strategies in Bags and Luggage

After driving bags and luggage sales over 2009-2012, several luxury conglomerates have seen lower growth rates and have lost market share since. This briefing analyses the factors which will affect bags and luggage sales over 2015-2019. In doing so, ...

Mar 2015 | US$1,200 | Pages: 27 | Add to cart | View details

Country Report

Digestive Remedies in China

Advertising has a great influence on consumers’ purchasing behaviour in China. Products with high brand awareness are more likely to be chosen by local consumers when self-medicating their minor symptoms of discomfort in the gastric area. The number ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Eye Care in China

The Low-cost Common Drug List issued by the National Development and Reform Commission in May 2014, which was meant to make essential drugs more affordable to average consumers, impeded the value growth of OTC eye care. The low-price drugs in the ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Herbal/Traditional Products in China

Herbal/traditional products, with a longstanding presence in China, are favoured by many local consumers for their milder nature and fewer side effects than non-herbal/traditional products. Meanwhile, herbal/traditional manufacturers have ...

Mar 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in China

The Legislative Affairs Office of the State Council issued in November 2014 a draft with regard to the regulation of the national smoking ban in public places, indoor or outdoor, prepared by the National Health and Family Planning Commission. The ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Consumer Health in China

Consumer health enjoys healthy value growth in China in 2014, mainly due to the substantial growth of the largest category, vitamins and dietary supplements (VDS). With growing health awareness and rising disposable income, more local consumers are ...

Mar 2015 | US$2,400 | Pages: 118 | Add to cart | View details

Country Report

Sports Nutrition in China

In 2014, sports nutrition experienced the highest value growth amongst the four major categories in consumer health and surpassing vitamins and dietary supplements in China, driven mainly by young consumers’ growing attention to their appearance and ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in China

With the improving living standards and the mounting pressure from life and work, more domestic consumers are demanding VDS to enhance their immune systems to improve their health. Their rising healthcare awareness and the growing pursuit of personal...

Mar 2015 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Weight Management in China

Weight management experienced slightly higher current value growth in 2014 compared with 2013 due to female consumers’ growing attention to their body shape and regularisation of the market, with the advent and the rise of alternative weight ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Wound Care in China

Wound care products are externally used, with few side effects that could result from self-medicating. As a result, wound care continued to register stable value growth in 2014. Moreover, the developing distribution channels, including the ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Adult Mouth Care in China

Adult mouth care experienced 5% current value growth in 2014 to reach CNY187 million, driven by factors such as consumers’ rising health awareness and a high frequency of mouth health issues due to unhealthy dietary habits or mounting pressure. The ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Analgesics in China

Despite the economic slowdown and consumers’ increasing rational in allocating disposable income, demand for analgesics remained steady in 2014, leading to the strong value growth. This could possibly be attributed to the accelerated pace of life and...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Calming and Sleeping in China

With the accelerating lifestyles and mounting pressure from work and life, especially among urban consumers, more locals seem to have sleeping disorders, including difficulty falling asleep. An increasing number of consumers have resorted to calming ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in China

Value growth of cough, cold and allergy (hay fever) remedies (CCA) stabilised in 2014, at 8%, after a series of product safety issues since 2012. Firstly, ephedrine, one of the illegal drug making elements, was discovered in multinational CCA brands,...

Mar 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dermatologicals in China

Dermatologicals continued its strong value growth in 2014, mainly driven by the changing weather conditions. Demand for dermatologicals is usually peaked in the third quarter and ebbed in the first quarter across the country, whereas dermatologicals,...

Mar 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in China

Consistent product innovation boosted kettles to achieve healthy volume growth of 13%, despite an already large base. Leading manufacturers such as Joyoung and Midea led the innovation offering more comprehensive ranges. Firstly, manufacturers ...

Mar 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Vacuum Cleaners in China

Cylinder vacuum cleaners held an overwhelming lead in standard vacuum cleaners, with a volume share of 82% in 2014, despite the robust growth of robotic vacuum cleaners, exceeding four million units. Firstly, cylinder vacuum cleaners are preferred by...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Air Treatment Products in China

Worsening air pollution in 2013 resulted in a boom in the development of the air purifiers industry, which has driven the growing awareness of personal health and wellbeing among Chinese consumers, with more families purchasing air purifiers for ...

Mar 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Dishwashers in China

The robust growth of dishwashers in 2014 was mainly due to its minimal base, with penetration of dishwashers still stagnating at below 1% in China. In addition, the faster pace of life also drove rising demand for dishwashers for their time-saving ...

Mar 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Food Preparation Appliances in China

Juice extractors saw the most dynamic volume growth within food preparation appliances in 2014, driven by the popularity of juicing machines that use low-speed squeezing technology to ensure low temperatures during the extraction process, while ...

Mar 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Heating Appliances in China

Heating appliances maintained healthy 7% volume growth in 2014, bolstered by the ongoing product upgrading trend. With increasing personal incomes, consumers are willing and able to purchase more sophisticated heating appliances such as convector ...

Mar 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Home Laundry Appliances in China

Home laundry appliances experienced a slowdown in volume growth in 2014, registering slower growth of 3% in volume terms, due to the end of government subsidies for purchasing home appliances in mid-2013. The 5-year policy prior to 2012, providing ...

Mar 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Irons in China

Irons demonstrated slower and modest 3% volume growth in 2014, as the category had already reached a high degree of saturation in China. However, steam generators/ironing systems has recorded healthy volume growth since 2010, and accounted for 48% of...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Large Cooking Appliances in China

In spite of the faster pace of life, driving growth of dining out, especially among the younger generation in higher-tier cities, large cooking appliances still recorded steady volume growth of 4% in 2014, to reach 34.4 million units, since large ...

Mar 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Microwaves in China

With the domestic economy slowing down, consumers have cut unnecessary expenditure in their daily lives, leading to sluggish replacement demand for microwaves. As a result, microwaves posted slower growth of 3% in volume terms in 2014. Moreover, ...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Consumer Appliances in China

In addition to the national economic slowdown and global economic uncertainty, consumer appliances, particularly major appliances, witnessed a slowdown in volume growth due to consumers’ sluggish demand in 2014. The lack of government subsidies ...

Mar 2015 | US$2,400 | Pages: 148 | Add to cart | View details

Country Report

Personal Care Appliances in China

Body shavers posted healthy volume growth of 7% from an already large base in 2014, bolstered by trading up by consumers and manufacturers’ efforts to promote low-priced variants. Men’s shavers continued to dominate body shavers in China with a ...

Mar 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Refrigeration Appliances in China

The lack of any government subsidy for purchasing home appliances in 2014 has largely hindered the growth of refrigeration appliances sales. The 5-year policy prior to 2012, providing subsidies for rural residents to purchase home appliances and ...

Mar 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Small Cooking Appliances in China

Rice cookers maintained healthy volume growth of 8% and reached 48 million units in 2014, benefited from the popularity of induction heating rice cookers. Compared to traditional rice cookers, induction heating rice cookers heat the rice more ...

Mar 2015 | US$900 | Pages: 44 | Add to cart | View details

Global Briefing

Consumer Payments 2015: Trends, Developments and Prospects

Globally, the consumer payment market has more than doubled over the last decade to reach US$47 trillion in 2014. There are three main themes that will dominate the consumer payments storyline in 2015: driving financial card payment volume by ...

Mar 2015 | US$1,200 | Pages: 55 | Add to cart | View details

Global Briefing

New Product Developments in Other Tobacco Products and Vapour Devices

In many global markets, tax and manufacturer driven price increases on cigarettes are leading to growth in other tobacco products (OTP). Manufacturer innovation in the categories therefore often revolves around enhancing the viability of OTP as an ...

Mar 2015 | US$1,200 | Pages: 35 | Add to cart | View details

Country Report

Tea in China

Sales of premium tea witnessed a sharp drop due to the anti-corruption and anti-extravagance campaign initiated by the Chinese government in 2013 and the trend continued in 2014. More mid-range products which are moderately priced and simply-packaged...

Mar 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Coffee in China

In late 2013, Nestlé introduced the Dolce Gusto coffee machine, which was warmly welcomed by the market. Apart from the attractive prices of the machine and the coffee pods it uses, Dolce Gusto provides consumers with multi-flavoured, high-quality ...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Other Hot Drinks in China

As traditional drinks products in China, the category has a large consumer base which contributed to its continuous growth in 2014. However, the huge demand from consumers encouraged on-trade players, especially fast food companies, to introduce ...

Mar 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Hot Drinks in China

In hot drinks, mid-market products are becoming the norm. In 2013, the central government implemented an anti-corruption and anti-extravagance campaign, which had a negative influence on premium hot drinks. In addition, increasing disposable incomes ...

Mar 2015 | US$1,900 | Pages: 54 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in China

Fast fashion brands such as Uniqlo, Zara and H&M continued their robust market penetration in 2014, capturing more share from traditional and local apparel brands, represented by Metersbonwe, Jeanswest, Semir and Baleno. These fast fashion brands are...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Direct Selling in China

The direct selling channel expanded further in 2014, with the entry of two new players by the end of 2014, Orient Pharmaceutical and Shandong Sanzhu Fuer Pharmaceutical. These both focus on consumer healthcare products, with the former also marketing...

Feb 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in China

The value growth of electronics and appliance specialist retailers started to improve from 2013, benefiting from the relevant authorities’ continuous subsidies on sales of electronic products, including televisions, air conditioners, refrigerators ...

Feb 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Grocery Retailers in China

Grocery retailers experienced slower value growth in 2014 than in 2013, mainly due to rising store rental which caused negative growth of outlet number. On the other hand, rocketing sales from internet retailing channel also limited sales from ...

Feb 2015 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in China

Offering a professional service is the most important strength for health and beauty specialist retailers in China. Pharmacists, beauty sales consultants and opticians who are on-the-spot and armed with the relevant expertise and skills, are able to ...

Feb 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Homeshopping in China

The new regulation issued by the State Administration of Press, Publication, Radio, Film and Television of China (SAPPRFT) and meant to standardise homeshopping, has been enforced since 1 January 2014. It clearly bans exaggerated and misleading ...

Feb 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Internet Retailing in China

The successful listing of JD.com and Alibaba Group Holding, the top two players in internet retailing in China, on the stock exchange in the US in May and September 2014 respectively, ensured enough financial support for the further development of ...

Feb 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in China

The gold mania which started in China in 2013 gradually varnished in 2014, leading to less robust demand for jewellery such as gold. Meanwhile, the anti-corruption policy adopted by the central government became more stringent from 2013, affecting ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Mixed Retailers in China

Department stores, representing more than 99% of overall retail value sales in mixed retailers in 2014, is facing mounting pressure from other emerging retail formats, such as shopping malls/centres and internet retailing, through which consumers can...

Feb 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Retailing in China

Amidst the decelerating domestic and global economy, retailing in China saw a slowdown in its growth momentum, with the value growth in 2014 outperformed by the value CAGR in the review period at constant 2014 prices. In spite of this, overall ...

Feb 2015 | US$1,900 | Pages: 160 | Add to cart | View details

Country Report

Vending in China

As a result of the central government’s emphasis on boosting domestic demand, as one of the new economic growth engines, the investment in infrastructure increased in the review period, particularly in terms of the extension of airports, as well as ...

Feb 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Packaged Food in China

Despite a slowdown in China’s economic growth in the last two years of the review period, packaged food continues to project healthy current value growth in 2014. Sales are benefiting from consumers’ willingness to trade-up to premium products in ...

Feb 2015 | US$6,500 | Pages: 327 | Add to cart | View details

Global Briefing

Soft Drinks in Southeast Asia: Diversifying Product Mix Amidst Evolving Consumer Base

Emerging economies in Southeast Asia have made the region a hot bed for soft drinks growth over the last decade. However, as a broader range of consumers demand packaged beverages, global and regional manufacturers need to evolve their offerings to ...

Feb 2015 | US$1,200 | Pages: 45 | Add to cart | View details

Global Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for ...

Feb 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Global Briefing

Beauty and Personal Care Packaging in Asia Pacific: Examining the Opportunities

Growth from India, China and Indonesia drives Asia Pacific to lead packaging demand in the global beauty and personal care industry. Manufacturers launch in innovative pack formats, sizes and functionality with leading pack types of squeezable ...

Feb 2015 | US$1,200 | Pages: 49 | Add to cart | View details
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