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Colombia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia.

Colombia StatisticsConsumer Lifestyles in Colombia

Colombia Country BriefingsFuture Demographics: Colombia in 2030

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    Country Report

    Adult Incontinence in Colombia

    Mar 2017

    Following the recent launch of Lights by Tena, light adult incontinence products designed especially for women are becoming more visible and acquiring new dimensions. Tena already offered light adult incontinence products and it was the only brand in...

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    Country Report

    Away-From-Home Tissue and Hygiene in Colombia

    Mar 2017

    Unlike retail tissue and hygiene, the use of recycled paper is strong in key away-from-home tissue and hygiene categories such as AFH toilet paper and AFH paper towels. However, the penetration of recycled products is not as high in paper towels as ...

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    Country Report

    Nappies/Diapers/Pants in Colombia

    Mar 2017

    Per capita consumption of nappies/diapers/pants among children aged up to 36 months in Colombia is in excess of 400 units per child per year and this is less than a third of the per capita consumption in North America and it is also far less than per...

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    Country Report

    Tissue and Hygiene in Colombia

    Mar 2017

    2016 saw tissue and hygiene in Colombia adversely affected by the deceleration of growth in the local economy. This involved manufacturers and consumers alike facing ramping inflation and local currency devaluation, which affected the cost of ...

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    Country Report

    Retail Tissue in Colombia

    Mar 2017

    Retail tissue in Colombia stands out as a very competitive and promotions-driven category and one in which consumers are looking primarily for the optimum price vs benefit ratio. Amidst economic deceleration, local consumers have become more cautious...

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    Country Report

    Sanitary Protection in Colombia

    Mar 2017

    Per capita use of sanitary protection among women in Colombia aged between 12 and 54 years old was 151 units per year in 2016. This is lower than the per capita consumption seen in countries with developed tissue and hygiene markets such as North ...

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    Country Report

    Wipes in Colombia

    Mar 2017

    Specialisation in intimate wipes is driving growth in personal wipes beyond baby wipes. Generally speaking, Colombian consumers still consider baby wipes to be very versatile products due their widespread availably and superior affordability in ...

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    Consumer Lifestyle

    Consumer Lifestyles in Colombia

    Mar 2017

    After several years enjoying the benefits of a booming economy, Colombian consumers are facing increased economic uncertainties that are having an impact on their lifestyles and spending patterns. While Colombians look forward to a new period of ...

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    Country Profile

    Colombia: Country Profile

    Mar 2017

    Colombia’s economy will improve slightly in 2017. Higher oil prices along with increased spending on infrastructure and modest gains in private final consumption provide support. Exports should also rebound. Adverse weather conditions curb growth in ...

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    Strategy Briefing

    Laundry Care in Latin America

    Feb 2017

    Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

    US$1,325
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    Country Report

    Footwear in Colombia

    Feb 2017

    During 2016, footwear continued to expand by 12% in current value terms. Nevertheless, this good performance was essentially due to a price increase since in volume terms footwear only increased by 2%. Volume growth was slower in 2016 than the CAGR ...

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    Country Report

    Hosiery in Colombia

    Feb 2017

    During 2016 hosiery grew by 4% in current value terms. Nevertheless, this expansion was slightly lower than the CAGR of 6% observed during the review period. This was essentially due to the economic slowdown which in turn led to a slower expansion of...

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    Country Report

    Childrenswear in Colombia

    Feb 2017

    Childrenswear achieved a good performance during 2016, with current value growth of 9%, which was higher than the growth seen in both womenswear and menswear. The reason behind this good performance in the context of an economic slowdown is that ...

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    Country Report

    Jeans in Colombia

    Feb 2017

    Despite the economic slowdown, men’s and women’s jeans continued expanding during 2016 at a good pace, even higher than the average observed during the review period. The former expanded by 9% in current value terms, while the latter grew by 11% ...

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    Country Report

    Menswear in Colombia

    Feb 2017

    Menswear grew by 8% in current value terms in 2016. Despite the economic slowdown, menswear was able to continue expanding due to its low degree of maturity and the wide portfolio of affordable products in the economy segment. Since the second half ...

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    Country Report

    Apparel and Footwear in Colombia

    Feb 2017

    Since the second half of 2015, the Colombian economy has entered into a phase of slow economic growth due to the end of a commodities boom in the international markets. The economic slowdown had a negative impact on the performance of apparel and ...

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    Country Report

    Sportswear in Colombia

    Feb 2017

    Sportswear saw a good performance during 2016 with current value growth of 10%. This was a good result considering the macroeconomic environment with the country’s economic slowdown. The reason behind this growth is the strong expansion of the health...

    US$990
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    Country Report

    Womenswear in Colombia

    Feb 2017

    In 2016 womenswear performs well with current value growth of 8%, which is similar to the CAGR registered during the review period. Nevertheless, unlike the review period, in 2016 growth was fuelled mainly by price increases rather than volume ...

    US$990
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    Country Report

    Apparel Accessories in Colombia

    Feb 2017

    Apparel accessories continued to perform well in 2016 with a current value growth of 9%. This growth was fuelled by rising demand for accessories to complement people’s outfits so that they reflect their style and personality, with this being ...

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    Country Report

    Carbonates in Colombia

    Feb 2017

    During the review period, carbonates remained quite stagnant in terms of volume sales, as concerns about the high sugar content of the products caused consumers to switch to healthier alternatives. In addition, authorities have been putting a strong ...

    US$990
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