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Colombia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia.

Colombia StatisticsConsumer Lifestyles in Colombia

Colombia Country BriefingsFuture Demographics: Colombia in 2030

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    In-Car Entertainment in Colombia

    Aug 2017

    In-car entertainment experienced a retail volume decline of 2%, generated by the rising popularity of smartphones and the development of original in-car audio systems ready to be connected with several music sources (multimedia players, smartphones) ...

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    Country Report

    Computers and Peripherals in Colombia

    Aug 2017

    Computers and peripherals in Colombia experienced a 4% decline in retail volume terms to reach 2.8 million units in 2017, due to the local economic slowdown in conjunction with a constant volatile currency rate that affected prices and a high level ...

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    Country Report

    Home Audio and Cinema in Colombia

    Aug 2017

    According to trade interviews, home audio and cinema is being heavily influenced by technological advancement in wireless technologies, as consumers have transformed their way of listening to music. Although the black market has prevented old ...

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    Country Report

    Home Video in Colombia

    Aug 2017

    During 2017, televisions recorded a 3% decline in retail volume terms, reaching 1.6 million units sold. Televisions is a mature category but it is still expected to record positive growth in the near future, driven by product advancements in image ...

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    Country Report

    Imaging Devices in Colombia

    Aug 2017

    Manufacturers of digital cameras have struggled to keep pace with smartphones’ technological advancements and consumer behaviour towards the end of the review period. Lack of innovation in this category has discouraged consumers from purchasing new ...

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    Country Report

    Mobile Phones in Colombia

    Aug 2017

    During 2017, smartphones recorded 10% retail volume growth, showing a positive trend for this mature category driven not only by consumers’ previous adoption of more sophisticated products but also as a consequence of a tax reform implemented at the ...

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    Country Report

    Consumer Electronics in Colombia

    Aug 2017

    Since the second half of 2016, Colombia experienced an accentuated slowdown of its economy framed within a more challenging macroeconomic environment, as inflation rates grew far from the expected and prompted interest rates to increase. The falling ...

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    Country Report

    Portable Players in Colombia

    Aug 2017

    The negative performance of e-readers during 2017 followed global sales trends. A noticeable reduction on the number of units commercialised in Colombia over the review period, enhanced the most important consideration within this category; ...

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    Country Report

    Wearable Electronics in Colombia

    Aug 2017

    Wearable electronics continued their consolidation in Colombia in 2017. Most of the larger consumer electronics companies offered activity wearables during the review period as a marketing giveaway campaign in an attempt to boost sales and increase ...

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    Country Briefing

    Economy, Finance and Trade: Colombia

    Jul 2017

    Colombia has emerged as one of the strongest economies in Latin America. The plunge in oil prices have severely hampered other major Latin American nations, pushing them into recession, which Colombia managed to avoid. Although economic growth slowed...

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    Country Report

    Cigarettes in Colombia

    Jul 2017

    Over the review period the dominant flavour in capsule cigarettes was menthol, present mainly in mid-priced and premium brands. With tight tobacco regulations and declining demand, companies introduced in 2016 cigarettes with mixed flavour capsules ...

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    Country Report

    Tobacco in Colombia

    Jul 2017

    Tobacco products registered volume drops in 2016 despite anti-tobacco legislation remaining unchanged. The smoking population continued to contract, mainly due the efforts of the authorities in prevention programmes to discourage young generations ...

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    Country Briefing

    Income and Expenditure: Colombia

    Jul 2017

    The real rate of expansion of Colombia’s per capita disposable income and spending eased in 2016, due to the deceleration of the Colombian economy. Nevertheless, the peace agreement signed in 2016 is expected to support growth of the Colombian ...

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    Country Briefing

    Business Dynamics: Colombia

    Jul 2017

    Backed by the introduction of regulatory reforms, Colombia’s business climate has seen an improvement. Easy credit availability, increased internet usage clubbed with an improving ICT environment should augur well with the investors. However, weak ...

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    Country Report

    Alcoholic Drinks in Colombia

    Jun 2017

    Alcoholic drinks in Colombia maintained its positive momentum in 2016, driven by beer and the recovery of aguardiente that registered a strong negative rate in 2015. Despite the economic deceleration of the Colombian economy, alcoholic drinks ...

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    Country Report

    Rtds/High-Strength Premixes in Colombia

    Jun 2017

    Compared to the review period, which recorded a total volume CAGR of 4%, RTDs/high-strength premixes recorded its fastest growth in 2016 of 6%. Increasing availability through modern retailers, along with affordable prices compared to other alcoholic...

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    Country Report

    Spirits in Colombia

    Jun 2017

    Other blended Scotch whisky continued to hold the largest total volume share of 90% within whiskies, but did not observe great dynamism during the review period. Instead, other smaller categories such as single malt Scotch whisky, Irish whiskey and ...

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    Country Report

    Wine in Colombia

    Jun 2017

    Traditionally in Colombia, the main distributors of wine are supermarkets, hypermarkets and food/drink/tobacco specialists, offering a wide variety of brands and price ranges affordable to all income segments. However, over the last two years of the ...

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    Country Report

    Beer in Colombia

    Jun 2017

    Beer in Colombia is dominated by Bavaria SA that traditionally held a volume share of over 97%, with its different brands. However, the recent movements in the category with the entrance of Central Cervecera de Colombia SAS, (a joint venture between ...

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    Country Report

    Cider/Perry in Colombia

    Jun 2017

    Total volume sales of cider/perry recorded an increase of 1% in 2016, faring better compared to the review period which posted a negative rate. Although no significant changes were observed in the habits of Colombians regarding cider, imports ...

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