Colombia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030

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    Alcoholic Drinks in Colombia

    Jun 2018

    Total volume sales of alcoholic drinks declined fractionally in 2017 amid an economic slowdown, increased tax burden for Colombians after the tax reform that led people towards more cautious expenditure, along with a rise in prices of alcoholic ...

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    Country Report

    Country Report

    Beer in Colombia

    Jun 2018

    Beer faced a challenging 2017, with total volume sales stagnant, impacted by adverse weather conditions with low temperatures and prolonged rainy seasons, budget restrictions among consumers due to economic difficulties and the increase in value ...

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    Country Report

    Country Report

    Cider/Perry in Colombia

    Jun 2018

    In Colombia, cider/perry is still an underdeveloped category with few players, mainly because of cultural reasons and a lack of education about the product and its versatility. The product is niche oriented with some Colombians buying cider to ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Colombia

    Jun 2018

    During 2017, amid an economic deceleration and general price increase due to tax reform that imposed an ad-valorem tax of 25% plus a specific tax of COP220 per each degree of alcohol content and a VAT of 5%, RTDs were able to achieve positive ...

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    Country Report

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    Spirits in Colombia

    Jun 2018

    Tax reform for alcoholic drinks issued in the Law 1816/2016 led to high price upticks, which were more notable in the retail channel than in on-trade, where higher margins allowed them to keep last year’s prices or made more moderate movements. ...

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    Country Report

    Country Report

    Wine in Colombia

    Jun 2018

    2017 was a challenging year for wine. The issuance of the Law 1816/ 2016 had a strong impact on wine prices, which along with an economic deceleration and an increase in the tax burden for Colombians led to a reduction in wine sales in retail ...

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Colombia

    May 2018

    The contents of dog and cat food require precise packaging to provide a barrier to moisture and micro-organisms. Such packaging has standard composition in terms of structure, and adjustments are less significant in terms of consumers’ purchasing ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Colombia

    May 2018

    Given that production and exports of oil play a crucial role in its economic success, low oil prices have severely impacted Colombia’s public finances. However, with improving oil prices and the dissipating effect of the drought, the Colombian ...

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    Country Report

    Country Report

    Cat Food in Colombia

    May 2018

    The changing perception of cats has had a positive influence on cat food. Characteristics such as being more resistant to disease and independence make cats attractive pets for families with active lives. Cats are mostly adopted, especially ...

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    Country Report

    Country Report

    Dog Food in Colombia

    May 2018

    The economic slowdown caused a substantial drop in the growth of dog food retail volume and value sales in 2017. A VAT (value-added tax) increase impacted the purchasing power of Colombians and informed a move towards economy dry dog food. ...

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    Country Report

    Country Report

    Other Pet Food in Colombia

    May 2018

    Colombia is rich in natural resources and biodiversity, with various species of birds and fish, as well as small mammals and reptiles. However, this biodiversity means that many consumers do not see birds, fish, small mammals or reptiles as pets. ...

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    Country Report

    Country Report

    Pet Care in Colombia

    May 2018

    The development of the industry in Colombia is associated with the growing perception of pets as family members, which engenders awareness of pet care. Despite economic and political uncertainty in the country, the desire to provide pets with ...

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    Country Report

    Country Report

    Pet Products in Colombia

    May 2018

    The growing pet population in Colombian households, especially cats and small and medium dogs, continues to widen the diversity of pet products and services. This diversity is more likely to attract owners looking to provide the best possible care ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Colombia

    May 2018

    Baby and child-specific sun care is the second strongest growth subcategory. This growth was supported by new players with dermocosmetic brands joining the subcategory in 2017, namely Vichy Kids, Bioderma Kids and Mustela Kids. Furthermore, growth ...

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    Country Report

    Country Report

    Bath and Shower in Colombia

    May 2018

    Although bar soap sales still top those of liquids washes and gels, the latter are closing the gap. Consumers are drawn to products that offer a premium experience, with bath and shower growth attributable to new product innovations, wide ...

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    Country Report

    Country Report

    Colour Cosmetics in Colombia

    May 2018

    The rise of influencers due to the increasing proliferation of social media in every aspect of consumers’ daily lives has been impressive. According to Relatable, an index of influential creatives on Instagram, there are currently a total of 896 ...

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    Country Report

    Country Report

    Deodorants in Colombia

    May 2018

    Deodorants are considered daily essentials, however the antiperspirant or deodorant properties of these products are no longer considered enough. Purchases are typically driven and promoted by efficacy, with longer-lasting protection and clinical ...

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    Country Report

    Country Report

    Depilatories in Colombia

    May 2018

    Even when consumers have several longer-term hair removal options at their disposal such as laser treatments and waxing, most of the female population still prefers cheaper options such as women’s razors and blades or hair removers. Electric devices ...

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    Country Report

    Country Report

    Fragrances in Colombia

    May 2018

    Both mass and premium fragrances are in constant fluctuation as in other categories in beauty, where established brands are struggling to reach millennials and Generation Z consumers. Competition in this category is particularly segmented due to more...

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    Country Report

    Country Report

    Hair Care in Colombia

    May 2018

    Over the forecast period, manufacturers are expected to focus on new product innovations with anti-ageing properties, natural ingredients such as oils and fruits, as well as nourishing and repair components such as keratin, vitamins and proteins. ...

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