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Colombia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia.

Colombia StatisticsConsumer Lifestyles in Colombia

Colombia Country BriefingsFuture Demographics: Colombia in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Strategy Briefing

    Consumer Types: Colombia

    Nov 2017

    Euromonitor International explores the preferences and behaviours of five consumer types in Colombia across several topic areas: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on...

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    City Review

    Bogota City Review

    Nov 2017

    As an emerging metropolis in South America, Bogota accounted for 27% of Colombia's total GDP in 2016. The city is considered to have one of the most competitive business environments in the region, thanks to competitive cost structure and government ...

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    Country Report

    Baked Goods in Colombia

    Nov 2017

    “Artisanal” packaged leavened bread from companies like Bimbo de Colombia, under the name “Pan Artesano”, and Industrias Santa Clara, under the name “Pan de Antaño” has been the most recent new product development aimed to attract consumers looking ...

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    Country Report

    Breakfast Cereals in Colombia

    Nov 2017

    Family breakfast cereals (mostly for adults) continued to outperform children’s breakfast cereals in 2017. Albeit from a lower sales base and with a culture that associates breakfast cereals with children, cereals targeted at adults and older family ...

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    Country Report

    Processed Fruit and Vegetables in Colombia

    Nov 2017

    In 2017, consumers in Colombia faced a higher rate of VAT in addition to the already weak economy. The availability of alternative products was a key element impacting various packaged food categories. In the case of processed fruit and vegetables, ...

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    Country Report

    Processed Meat and Seafood in Colombia

    Nov 2017

    Tests carried out by INVIMA (Colombia’s National Food and Drug Surveillance Institute) revealing the presence of mercury in certain canned tuna brands affected processed seafood in 2017, with canned tuna accounting for more than 90% of the category’s...

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    Country Report

    Rice, Pasta and Noodles in Colombia

    Nov 2017

    The recent launch of Ricompleto Ya from Quala helped instant noodle cups significantly outperform the wider rice, pasta and noodles category in 2017 and gain share at the expense of ready meals. The product is positioned as a cheap, convenient and ...

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    Country Report

    Ready Meals in Colombia

    Nov 2017

    After above-average inflation in 2016 and galloping devaluation that increased costs of imported goods, the tax reform affected an already weak category as consumers now paid 19% instead of 16% VAT. That discouraged consumers from buying ready meals ...

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    Country Report

    Sauces, Dressings and Condiments in Colombia

    Nov 2017

    Reduced salt and reduced fat sauces, dressings and condiments saw significant growth especially in bigger table sauces categories like ketchup and mayonnaise. Consumers embraced those products as there is a popular belief that table sauces are high ...

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    Country Report

    Soup in Colombia

    Nov 2017

    Albeit from a different category, instant noodles in pouches and cups represented important competition for soup. They are often heavily promoted as a “complete” meal with added vegetables and protein. The fact that they look like soup but with ...

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    Country Report

    Spreads in Colombia

    Nov 2017

    With Jet, a key brand extension from Cía Nacional de Chocolates SA (Grupo Nutresa GBO), chocolate spreads became more crowded in 2017. Considering that Nutella from Ferrero Rocher del Ecuador SA was the leading player during the review period and ...

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    Strategy Briefing

    Carbonates in Latin America

    Nov 2017

    Latin America is the second-largest carbonates market in the world, with annual sales of USD37.9 billion at retail in 2016. However, growth prospects are diminishing for the category as consumers grow more concerned about the negative health effects ...

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    Strategy Briefing

    Video Games in Latin America

    Nov 2017

    The Latin American video games market declined in 2016 as macroeconomic and political issues throughout the region hurt incomes and diminished the ability of householders to purchase video games products, particularly static consoles. However, the ...

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    Country Report

    Financial Cards and Payments in Colombia

    Oct 2017

    The clear slowdown in Colombia’s economy is being reflected in distrustful and depressed consumers, with unemployment figures remaining high, while there was a reform at the end of 2016 which raised the taxes of citizens. Despite inflation slowing ...

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    Country Report

    Analgesics in Colombia

    Oct 2017

    Analgesics remained the largest category in OTC in Colombia in 2017. Similar to what is being seen globally, analgesics is a fairly mature category, with steady growth being driven by the proven efficacy of well-recognised brands and the ongoing ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

    Oct 2017

    Sales of cough, cold and allergy (hay fever) remedies in Colombia rely heavily on the weather. The country has three marked cold/flu seasons – January to April, June and July, and October to December. Usually during these months the amount of rain ...

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    Country Report

    Dermatologicals in Colombia

    Oct 2017

    Consumers’ increasing confidence in using OTC dermatologicals to treat minor ailments, along with less social stigma surrounding antifungal products, continued to have a positive impact on category sales in 2017. Dermatologicals recorded further ...

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