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Colombia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia.

Colombia StatisticsConsumer Lifestyles in Colombia

Colombia Country BriefingsFuture Demographics: Colombia in 2030

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    Country Report

    Air Care in Colombia

    Jan 2017

    2016’s current value growth rate for air care slowed from 2015 but remained healthy overall at 3%. This slowdown in current value growth can be attributed to the category being quite developed, as well as economic deceleration in the country. ...

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    Country Report

    Bleach in Colombia

    Jan 2017

    Bleach remained as a mature category in Colombia and by the end of the review period, there was very little in the way of innovation or new product development. Although, bleach still achieved current value growth of 7%, strongly associated with ...

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    Country Report

    Dishwashing in Colombia

    Jan 2017

    Hand dishwashing in liquid format is still considered a high-end product due to a clear difference in price compared with solid formats. Nonetheless, it is gaining preference amongst local consumers due to strong marketing strategies emphasising its ...

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    Country Report

    Home Insecticides in Colombia

    Jan 2017

    Traditionally, seasonal factors strongly influence demand for home insecticides, but, as a tropical country, Colombia can also be more exposed to epidemics such as dengue fever, Chikungunya and Zika. The latter had a strong impact on the country in ...

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    Country Report

    Laundry Care in Colombia

    Jan 2017

    Although private label is still far from increasing its share significantly in the short term, it is gaining ground in the shopping baskets of Colombian consumers, especially when experienced companies with well-positioned products commercialise them...

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    Country Report

    Home Care in Colombia

    Jan 2017

    In the midst of a polarised political context, socioeconomic uncertainty seems to influence decisions and expectations of all markets, and home care is no exception. Uncertainty over the outcome of negotiations between the government and the ...

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    Country Report

    Polishes in Colombia

    Jan 2017

    In Colombia, polishes is increasingly considered an outdated product and volume growth of polishes declined by 3% in 2016. In terms of value, polishes continued to be driven by furniture polish as Colombians continue to consider household cleaning a ...

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    Country Report

    Surface Care in Colombia

    Jan 2017

    The frequency of cleaning Colombian households is almost daily. Bathrooms and kitchens are the main rooms that receive major maintenance, but at least once a week, a general clean is carried out in every part of the house. This can either occur with ...

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    Country Report

    Toilet Care in Colombia

    Jan 2017

    Toilet care is the least valuable category within home care, as it is generally perceived as non-essential and in economy-minded households, cheaper options and affordable substitutes such as bleach and diluted powder detergents are preferred. ...

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    Country Report

    Confectionery in Colombia

    Dec 2016

    Cía Nacional de Chocolates SA continued having an undisputed leadership in 2015 with a retail value share of 58%. The company’s leading position is due largely to its very traditional brands such as Jet and Jumbo and its successful entrance to the ...

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    Country Report

    Dairy in Colombia

    Dec 2016

    Cooperativa Lechera Colanta SA continued to lead the category in 2016 with a value share of 37%. The company has a wide portfolio of cheeses from hard premium to economy soft cheese, so it has been able to reach a wide consumer base. Additionally, ...

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    Country Briefing

    Natural Resources: Colombia

    Dec 2016

    Colombia has actively sought to exploit its hydrocarbon resources through regulatory reforms to the energy sector. Prospects for the agricultural sector are mixed, given the failure to secure a peace deal with insurgent factions that prosper from ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Colombia

    Dec 2016

    The improvement of domestic apparel and footwear sales was due to external factors that have benefited the channel, such as the increasing value of the US dollar, which reduced imports, regulated smuggling and invigorated the domestic market; this ...

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    Country Report

    Direct Selling in Colombia

    Dec 2016

    Players that sell through traditional channels are beginning to create direct selling areas as strategic business units, aiming to replace or complement the traditional network of wholesale distributors and points- of-sale. The Multilevel Act along ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Colombia

    Dec 2016

    After almost a decade of dynamic performance, electronics and appliance specialist retailers is starting to slow down. Decreasing household consumption, the lower indebtedness for increases in interest rates, the rising prices and devaluation have ...

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    Country Report

    Grocery Retailers in Colombia

    Dec 2016

    The purchasing habits of consumers within grocery retailers are changing due to the rapid expansion of discounters, which has changed the negotiating policies with its suppliers, innovated its offer and displayed its products, the location of its ...

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    Country Report

    Health and Beauty Specialist Retailers in Colombia

    Dec 2016

    Health and beauty holds a strong positioning economically in Colombia. Consumers search for optimal health includes channels that specialise in the sale of beauty products, cosmetics and perfume, with some that advertise events such as "el ...

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    Country Report

    Home and Garden Specialist Retailers in Colombia

    Dec 2016

    Home improvement and gardening stores received a boost during 2016 through renovations or new housing decor, mainly through changes or renewals made to offices and warehouses. However, this also included the trend of decorating personalised spaces ...

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    Country Report

    Homeshopping in Colombia

    Dec 2016

    The poor reputation of homeshopping companies and the products they commercialise is notorious in local media because of the investigations that inspection entities have unearthed after complaints by consumers regarding the quality of the products. ...

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    Country Report

    Internet Retailing in Colombia

    Dec 2016

    The momentum of internet retailing has been taking place since the consolidation of discounts on online purchases through events such as Cyberlunes or the adapted version of Black Friday or Hot Sale, where various online stores offer more than 600 ...

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