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Colombia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia.

Colombia StatisticsConsumer Lifestyles in Colombia

Colombia Country BriefingsFuture Demographics: Colombia in 2030

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    Country Report

    Carbonates in Colombia

    Feb 2017

    During the review period, carbonates remained quite stagnant in terms of volume sales, as concerns about the high sugar content of the products caused consumers to switch to healthier alternatives. In addition, authorities have been putting a strong ...

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    Country Report

    Concentrates in Colombia

    Feb 2017

    With their growing interest in healthier habits, consumers are moving away from products with a high sugar content or those that are highly processed. For this reason, concentrates are becoming less attractive alternatives, mainly to consumers in ...

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    Country Report

    Energy Drinks in Colombia

    Feb 2017

    Energy drinks continues to register double-digit growth in both value and volume terms, supported by economy brands, which have disrupted a category dominated by imported brands by increasing the consumer base in a significant way. The more appealing...

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    Country Report

    Juice in Colombia

    Feb 2017

    In the course of the review period 100% juice outperformed the rest of the category. Despite being the smallest category, it is gaining in appeal, mainly amongst young households that need convenient solutions, but without putting aside health ...

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    Country Report

    Soft Drinks in Colombia

    Feb 2017

    Soft drinks displayed a positive performance in 2016, benefiting mainly from the high temperatures registered during the first months of the year, due to the El Niño phenomenon. Carbonates, still the largest soft drinks category, exhibited the lowest...

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    Country Report

    RTD Coffee in Colombia

    Feb 2017

    RTD coffee is still an unpopular category within soft drinks, with a limited consumer base. Nevertheless, the category is expanding, driven by interest from young mid-high-income consumers and by brands such as Starbucks Frappuccino, which has ...

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    Country Report

    RTD Tea in Colombia

    Feb 2017

    RTD tea continued to be amongst the best performers within soft drinks in 2016, with an off-trade volume increase of 8%. As health concerns regarding sugar consumption continue to rise and with carbonates being under scrutiny, Colombians are ...

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    Country Report

    Sports Drinks in Colombia

    Feb 2017

    Colombian consumers continue to show an increasing interest in adopting healthier lifestyles and as a result more people are engaged in physical activity as part of daily routines. They are also more frequently engaged in endurance sports such as ...

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    Country Report

    Bottled Water in Colombia

    Feb 2017

    Bottled water sales continue to benefit from more consumers switching to bottled water as a healthier alternative to carbonates or other soft drinks with high sugar content. The high temperatures recorded in the country during the first semester of ...

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    Country Report

    Coffee in Colombia

    Jan 2017

    In Colombia most of the coffee consumed is in the form of fresh ground coffee, which accounted for 82% of retail volume sales in coffee, while instant coffee accounted for 16%. However within these two categories, fresh ground coffee pods and instant...

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    Country Report

    Other Hot Drinks in Colombia

    Jan 2017

    Within other hot drinks, chocolate-based flavoured drinks accounted for the vast majority of sales, with 75% of retail volume, down two percentage points on 2011. Over the review period, year-on-year growth was slow, and even negative in some years, ...

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    Country Report

    Hot Drinks in Colombia

    Jan 2017

    Other hot drinks, which comprises mainly chocolate-based flavoured powder drinks, recorded negative retail volume growth in 2016 due to price increases and concerns about consumption of products with high sugar content. Coffee and tea showed ...

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    Country Report

    Tea in Colombia

    Jan 2017

    Colombians are not heavy drinkers of tea, and the category accounted for 6% of total retail value sales in hot drinks in 2016. However, over the review period tea register a retail volume CAGR of 4% compared with the overall category’s CAGR of 2%. ...

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    Country Report

    Air Care in Colombia

    Jan 2017

    2016’s current value growth rate for air care slowed from 2015 but remained healthy overall at 3%. This slowdown in current value growth can be attributed to the category being quite developed, as well as economic deceleration in the country. ...

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    Country Report

    Bleach in Colombia

    Jan 2017

    Bleach remained as a mature category in Colombia and by the end of the review period, there was very little in the way of innovation or new product development. Although, bleach still achieved current value growth of 7%, strongly associated with ...

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    Country Report

    Dishwashing in Colombia

    Jan 2017

    Hand dishwashing in liquid format is still considered a high-end product due to a clear difference in price compared with solid formats. Nonetheless, it is gaining preference amongst local consumers due to strong marketing strategies emphasising its ...

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    Country Report

    Home Insecticides in Colombia

    Jan 2017

    Traditionally, seasonal factors strongly influence demand for home insecticides, but, as a tropical country, Colombia can also be more exposed to epidemics such as dengue fever, Chikungunya and Zika. The latter had a strong impact on the country in ...

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    Country Report

    Laundry Care in Colombia

    Jan 2017

    Although private label is still far from increasing its share significantly in the short term, it is gaining ground in the shopping baskets of Colombian consumers, especially when experienced companies with well-positioned products commercialise them...

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    Country Report

    Home Care in Colombia

    Jan 2017

    In the midst of a polarised political context, socioeconomic uncertainty seems to influence decisions and expectations of all markets, and home care is no exception. Uncertainty over the outcome of negotiations between the government and the ...

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    Country Report

    Polishes in Colombia

    Jan 2017

    In Colombia, polishes is increasingly considered an outdated product and volume growth of polishes declined by 3% in 2016. In terms of value, polishes continued to be driven by furniture polish as Colombians continue to consider household cleaning a ...

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