Colombia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030

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    Cat Food in Colombia

    May 2018

    The changing perception of cats has had a positive influence on cat food. Characteristics such as being more resistant to disease and independence make cats attractive pets for families with active lives. Cats are mostly adopted, especially ...

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    Country Report

    Country Report

    Dog Food in Colombia

    May 2018

    The economic slowdown caused a substantial drop in the growth of dog food retail volume and value sales in 2017. A VAT (value-added tax) increase impacted the purchasing power of Colombians and informed a move towards economy dry dog food. ...

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    Country Report

    Country Report

    Other Pet Food in Colombia

    May 2018

    Colombia is rich in natural resources and biodiversity, with various species of birds and fish, as well as small mammals and reptiles. However, this biodiversity means that many consumers do not see birds, fish, small mammals or reptiles as pets. ...

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    Country Report

    Country Report

    Pet Care in Colombia

    May 2018

    The development of the industry in Colombia is associated with the growing perception of pets as family members, which engenders awareness of pet care. Despite economic and political uncertainty in the country, the desire to provide pets with ...

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    Country Report

    Country Report

    Pet Products in Colombia

    May 2018

    The growing pet population in Colombian households, especially cats and small and medium dogs, continues to widen the diversity of pet products and services. This diversity is more likely to attract owners looking to provide the best possible care ...

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    Country Report

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    Baby and Child-Specific Products in Colombia

    May 2018

    Baby and child-specific sun care is the second strongest growth subcategory. This growth was supported by new players with dermocosmetic brands joining the subcategory in 2017, namely Vichy Kids, Bioderma Kids and Mustela Kids. Furthermore, growth ...

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    Country Report

    Country Report

    Bath and Shower in Colombia

    May 2018

    Although bar soap sales still top those of liquids washes and gels, the latter are closing the gap. Consumers are drawn to products that offer a premium experience, with bath and shower growth attributable to new product innovations, wide ...

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    Country Report

    Colour Cosmetics in Colombia

    May 2018

    The rise of influencers due to the increasing proliferation of social media in every aspect of consumers’ daily lives has been impressive. According to Relatable, an index of influential creatives on Instagram, there are currently a total of 896 ...

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    Country Report

    Country Report

    Deodorants in Colombia

    May 2018

    Deodorants are considered daily essentials, however the antiperspirant or deodorant properties of these products are no longer considered enough. Purchases are typically driven and promoted by efficacy, with longer-lasting protection and clinical ...

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    Country Report

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    Depilatories in Colombia

    May 2018

    Even when consumers have several longer-term hair removal options at their disposal such as laser treatments and waxing, most of the female population still prefers cheaper options such as women’s razors and blades or hair removers. Electric devices ...

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    Fragrances in Colombia

    May 2018

    Both mass and premium fragrances are in constant fluctuation as in other categories in beauty, where established brands are struggling to reach millennials and Generation Z consumers. Competition in this category is particularly segmented due to more...

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    Hair Care in Colombia

    May 2018

    Over the forecast period, manufacturers are expected to focus on new product innovations with anti-ageing properties, natural ingredients such as oils and fruits, as well as nourishing and repair components such as keratin, vitamins and proteins. ...

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    Country Report

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    Mass Beauty and Personal Care in Colombia

    May 2018

    Mass hair care has increased exponentially in recent years as the subcategory has undergone a restructuring in terms of demand; while in modern retail channels a number of well-recognised brands are found, the traditional channel is probably the most...

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    Country Report

    Men's Grooming in Colombia

    May 2018

    Recent metrosexual and lumbersexual trends have changed the perception of masculinity beauty; according to official sources, there are 900 barber shops in Colombia and their sales have increased 20% over the review period. Male grooming continues to ...

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    Country Report

    Country Report

    Oral Care in Colombia

    May 2018

    According to the Latin America Association for Consumer Research, on average a Colombian consumer uses 396-443 millilitres of toothpaste annually, and given the National Oral Health Study led by the Ministry of Health and Social Protection, which ...

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    Beauty and Personal Care in Colombia

    May 2018

    Sales of beauty and personal care are expected to record modest growth over the forecast period, a somewhat better projection compared with performance over the previous period. The slowdown of the Colombian economy along with the tax increment ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Colombia

    May 2018

    Demand for clean ingredients, sunscreens and multivitamins and minerals is driving growth in premium skin care causing the niche to become more mainstream, directly impacting innovations in the wider beauty world. Women are choosing to spend their ...

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    Country Report

    Country Report

    Skin Care in Colombia

    May 2018

    Over the forecast period, the leading companies in skin care, both foreign and domestic, are expected to continue investing in product innovations, such as new packaging and application formats, improved formulations and more effective results. This ...

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    Country Report

    Country Report

    Sun Care in Colombia

    May 2018

    Sun care products are no longer exclusively formulated for recreational or outdoor sports activities. In Colombia, 2,400 cases of melanoma skin cancer were registered in 2015-2017, prompting official health authorities to determine a strategy to ...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

    US$1,325
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