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 Market Research for Colombia

Euromonitor publishes reports on industries, consumers and demographics in Colombia.

  • Industry specific reports offer insight into market size and market share in Colombia; as well as industry trends in each specific industry. 
  • The Consumer Lifestyles in Colombia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Colombia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Colombia statistics factfile.

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Country Report

Consumer Lending in Colombia

Despite the sooner than expected increase in the interest rates by the Central Bank, the car industry expects to once again break the annual volume sales record obtained in 2010, selling more than 300,000 units in 2011. During the first half of 2011,...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Financial Cards and Payments in Colombia

Banco de la República is likely to present gradual increases to the reference interest rate during 2011 in order to cut the growing inflationary trend. During Q1 2011, the Central Bank increased the reference rate by 0.5 (the former was 3%) ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Colombia

During 2011, the landscape for alcoholic drinks improved as volume sales were able to recover from the poor performance between 2008 and 2010, when sales declined. Beer, the largest category was able to achieve positive growth rates as weather ...

Jan 2012 | $1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Colombia

Between 2007 and 2010, spirits-based and wine-based RTDs exhibited a declining trend, but in 2011 these categories returned to growth, with more brands and presentations available on retailers’ shelves. In wine-based products, besides the traditional...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Colombia

Colombian licoreras have been working towards the development of high quality products, in order to compete with imported spirits. As part of the strategy to gain recognition, companies have been participating in international contests like Monde ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Wine in Colombia

Although in Colombia per capita consumption of wine remains low, at 1.12 litres per capita in 2011 among the population aged more than 18 years, this represents a significant rise compared with 2006, when it was 0.77 litres, corresponding to an ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Beer in Colombia

Craft beers are not a significant portion of the market, but are gaining importance in the main Colombian cities, like Bogotá, Medellín and Tunja. Some brands that began with exclusive distribution through pubs are increasing their presence in large ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Colombia

Consumption of cider in the country is very limited and is seeing increasing competition from wine, mostly imported, where the offer of affordable brands is widening. Wine is attracting more and more middle-income consumers, who are increasing their ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Cat Food in Colombia

Multinationals and local companies are adapting their strategies towards a greater focus on innovation. Mars Andean Ltda is likely to keep launching functional products in order to compete in the dry cat food category, while other multinational ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Dog Food in Colombia

As Colombia recovers from the global financial crisis of 2008 and 2009, and while pets are increasingly considered to be part of the family, volume sales of dog food are expected to perform well in 2011, growing by 7%. This growth is faster than the ...

Nov 2011 | $900| Add to cart | View details ›

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