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Colombia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia.

Colombia StatisticsConsumer Lifestyles in Colombia

Colombia Country BriefingsFuture Demographics: Colombia in 2030

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    Country Profile

    Colombia: Country Profile

    Oct 2017

    The economy’s rate of growth will ease in 2017. Spending on infrastructure and modest gains in private consumption are the main drivers. Exports will also rebound after a steep fall in 2016. The peace agreement with FARC could boost the economy in ...

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    Country Briefing

    Natural Resources: Colombia

    Sep 2017

    As its hydrocarbon resources are depleting and oil prices are low, Colombia is actively seeking to diversify its economy. The secured peace deal between the government and the guerrilla rebel group, FARC, in 2017 is expected to improve the country’s ...

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    Country Report

    Car Rental in Colombia

    Sep 2017

    The car rental business is still seen as what is colloquially called in Colombia “the business of moonlighting”. There are few authorised companies that have National Tourism Registry (RNT) to operate legally; most of them are informal businesses ...

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    Country Report

    Airlines in Colombia

    Sep 2017

    There is great interest and sustained growth in airlines in Colombia. The entry into operation of new airlines, the opening up of new air routes to both national and international destinations and the increase of frequencies on these new or existing ...

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    Country Report

    Flows in Colombia

    Sep 2017

    The performance of inbound arrivals was positive in 2017. The bet of the national government and its entity in charge of promoting tourism, Procolombia, is that once the implementation of the peace agreements is complete, the post-conflict scenario ...

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    Country Report

    Intermediaries in Colombia

    Sep 2017

    In 2017, intermediaries began to return to the essence on which many of them were founded, which was the marketing of tourist packages, which has become their most important focus. However, traditional packages are not the only ones that have ...

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    Country Report

    Lodging in Colombia

    Sep 2017

    Hotels showed a good performance in 2017, according to occupancy rates and the number of rooms in Colombia. The increase of the dollar during the previous year and the possibility of expansion of the hotel offer allowed Colombians to travel more ...

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    Country Report

    Online Travel Sales To Residents in Colombia

    Sep 2017

    The momentum that online travel sales to residents gained during 2017 clearly shows that the internet is a channel via which consumers are buying more than they used to years ago. All categories showed positive performances and can be considered ...

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    Country Report

    Travel in Colombia

    Sep 2017

    A strong theme in the country is the end of conflict, and the consequent rise in tourism. The bet is that when peace is implemented, it will be possible to make the country better-known for tourism than it is currently. Destinations which are part of...

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    Country Briefing

    Households: Colombia

    Aug 2017

    Colombia’s household market continues to expand, backed by healthy population demographics. The country’s predominantly urban landscape supports households’ access to goods and services. Although overall demand for housing, household facilities, ...

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    Country Report

    In-Car Entertainment in Colombia

    Aug 2017

    In-car entertainment experienced a retail volume decline of 2%, generated by the rising popularity of smartphones and the development of original in-car audio systems ready to be connected with several music sources (multimedia players, smartphones) ...

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    Country Report

    Computers and Peripherals in Colombia

    Aug 2017

    Computers and peripherals in Colombia experienced a 4% decline in retail volume terms to reach 2.8 million units in 2017, due to the local economic slowdown in conjunction with a constant volatile currency rate that affected prices and a high level ...

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    Country Report

    Home Audio and Cinema in Colombia

    Aug 2017

    According to trade interviews, home audio and cinema is being heavily influenced by technological advancement in wireless technologies, as consumers have transformed their way of listening to music. Although the black market has prevented old ...

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    Country Report

    Home Video in Colombia

    Aug 2017

    During 2017, televisions recorded a 3% decline in retail volume terms, reaching 1.6 million units sold. Televisions is a mature category but it is still expected to record positive growth in the near future, driven by product advancements in image ...

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    Country Report

    Imaging Devices in Colombia

    Aug 2017

    Manufacturers of digital cameras have struggled to keep pace with smartphones’ technological advancements and consumer behaviour towards the end of the review period. Lack of innovation in this category has discouraged consumers from purchasing new ...

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    Country Report

    Mobile Phones in Colombia

    Aug 2017

    During 2017, smartphones recorded 10% retail volume growth, showing a positive trend for this mature category driven not only by consumers’ previous adoption of more sophisticated products but also as a consequence of a tax reform implemented at the ...

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    Country Report

    Consumer Electronics in Colombia

    Aug 2017

    Since the second half of 2016, Colombia experienced an accentuated slowdown of its economy framed within a more challenging macroeconomic environment, as inflation rates grew far from the expected and prompted interest rates to increase. The falling ...

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    Country Report

    Portable Players in Colombia

    Aug 2017

    The negative performance of e-readers during 2017 followed global sales trends. A noticeable reduction on the number of units commercialised in Colombia over the review period, enhanced the most important consideration within this category; ...

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    Country Report

    Wearable Electronics in Colombia

    Aug 2017

    Wearable electronics continued their consolidation in Colombia in 2017. Most of the larger consumer electronics companies offered activity wearables during the review period as a marketing giveaway campaign in an attempt to boost sales and increase ...

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    Country Briefing

    Economy, Finance and Trade: Colombia

    Jul 2017

    Colombia has emerged as one of the strongest economies in Latin America. The plunge in oil prices have severely hampered other major Latin American nations, pushing them into recession, which Colombia managed to avoid. Although economic growth slowed...

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