Liquid concentrates is expected to see continued decline over the forecast period as the category falls further out of line with evolving consumer preferences. With health consciousness continuing to rise, consumers are looking for soft drinks with a lower sugar content, but also with a more natural positioning, containing natural ingredients and a higher fruit content.
Over the forecast period, powder concentrates is set to accelerate its growth moderately in off-trade volume terms relative to the review period. Stable consumer demand is set to continue as the current brand offering in powder concentrates completely matches the taste of local consumers.
Competition within liquid concentrates is set to remain modest, with few relevant liquid concentrates brands in the market and competitors struggling to stay afloat as the category’s size and future growth potential shrink. Powder concentrates is set to see more competition, although it is going to be a daunting task to compete with the already well established regional and local Cedevita and Cevitana brands.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See All of Our DefinitionsThis report originates from Passport, our Concentrates research and analysis database.
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