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Consumer Electronics

Euromonitor International publishes the world's most comprehensive market research on the consumer electronics industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes,
and share data, distribution and industry trends and market share ​sub-category level  information.

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Company Profile

Bharti Airtel Limited in Consumer Electronics

May 2017

This profile of Bharti Airtel Limited analyses the company’s operations and market conditions in key countries including India, South Asia and Africa....

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Strategy Briefing

The Smart Home: An Era of New Opportunities

Apr 2017

The household is transforming into a digital ecosystem, within which consumers are creating their own channels. As new technology is being adopted, the smart home is becoming a reality that can be a platform for brands and thought-leaders. This ...

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Strategy Briefing

Gotta Have Soul: The Connected Home, AI and Smart Systems Get An Injection of “Humanity” - Part III

Apr 2017

The quantity and quality of human signal sensing within the smart connected home will be integral to its development and the quality of service provided. Today, the development of the smart user interface points to a future when even the incompetent ...

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Company Profile

XiaomiInc in Consumer Electronics

Apr 2017

Xiaomi Inc is one of the fastest growing smartphone vendors in China. Along with its fellow Chinese competitors, it is looking to expand globally. The company has a growing presence in a number of Asian countries and has also been revamping its ...

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Strategy Briefing

Portable Consumer Electronics in the Middle East and Africa

Apr 2017

Growing middle classes and a high population of young people means that there are many untapped consumers in the Middle East and Africa. As the region has one of the highest economic inequality rates in the world, electronic products will need to be ...

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Strategy Briefing

Digital Innovators: Reimagination of the Last Commerce Mile

Apr 2017

Digital has redefined delivery. The confluence of macroeconomic, demographic and lifestyle trends that are underpinning evolving consumer expectations alongside the arrival of new technologies has led to commerce players reimagining the last mile. ...

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Company Profile

AsusTek Computer Inc in Consumer Electronics

Apr 2017

This profile of AsusTek Computers Inc (Asus) outlines the challenges faced by the company as profit margins come under pressure in desktops and laptops. The report also examines the prospects for Asus as it looks to diversify into new revenue streams...

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Company Profile

Samsung Corp in Consumer Electronics

Apr 2017

This report encompasses the operations of Samsung Corp and its main competitors within consumer electronics, with a focus on the company’s main product lines: televisions, smartphones and wearables....

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Strategy Briefing

Digital Innovators: From Artificial Intelligence to Personalisation 2.0

Apr 2017

Companies have been collecting petabytes of data, but to date struggle to make sense of it all. Artificial intelligence is enabling brands to better synthesise and incorporate those learnings into efforts to create a more personalised consumer ...

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Strategy Briefing

“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part II

Mar 2017

The development of the smart connected home will face many hurdles, not least the incredible scale and complexity involved in getting all its constituent parts to operate in unison. That said, the rewards for injecting “soul” into what are still ...

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Company Profile

Apple Inc in Consumer Electronics

Mar 2017

iPhones are Apple Inc’s largest revenue contributor and the challenge is for the company to innovate and launch new products that can be as successful. This profile explores how Apple can continue to grow its revenue by expanding its presence in ...

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Strategy Briefing

Digital Landscape: Finding Growth Opportunities in the Developed World

Mar 2017

Developed nations account for a major share of global digital consumption helped by network investments and tech-savvy consumers. Countries such as the US and South Korea are the leaders in digital connectivity. However, economic turmoil over the ...

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Strategy Briefing

Digital Innovators: New Ways of Paying Digitally

Mar 2017

A great number of consumer devices, things and sensors are connecting to the internet for the first time. This connectivity is creating new opportunities for consumer brand manufacturers and merchants to capture even more consumer data, which can be ...

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Strategy Briefing

Digital Innovators: A New Reality for Commerce (AR/VR-Inspired Applications)

Mar 2017

Both virtual and augmented reality technologies offer an entertaining escape from everyday reality and as such have generated a great deal of hype. Thus far, gaming has been the main avenue for exploration, but that does not mean these new ...

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Strategy Briefing

Digital Innovators: Maintaining Corporate Longevity in the Face of Societal Shifts

Mar 2017

Maintaining corporate longevity is no easy task in the face of societal shifts that are continuously reshaping how business is conducted. Companies must innovate or risk finding themselves on the wrong side of one of these seismic shifts. Euromonitor...

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Strategy Briefing

Global Women’s Body Confidence and Self-Image, and the Market Impact

Mar 2017

Concern with aesthetics is nothing new, but the fixation with self-image has reached unprecedented levels, thanks to the global rise of the “selfie culture” and constant exposure to idealised (and often unrealistic) images of female beauty via the ...

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Strategy Briefing

Smart Assistants Are Infiltrating Speakers

Feb 2017

Increased smartphone storage space, availability of music streaming apps and a shift towards 4G have led consumers to increasingly use their smartphones as the primary medium to listen to their music on the go or at home which in turn is driving ...

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Strategy Briefing

“Gotta Have Soul”: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” – Part I

Jan 2017

Developments surrounding the connected home have been typified by the quest for compatibility. Until 2016 consumers appeared to be nonplussed, innovations speaking little to what they really wanted – full of tech but lacking the emotion to engage. ...

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Country Report

In-Car Entertainment in Thailand

Dec 2016

Bangkok is a metropolis with traffic problems as a result of increasing numbers of new cars each year. Most car drivers need to find the best solutions for the best route to their destination, especially in business where time is important. In-car ...

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Country Report

Consumer Electronics in Thailand

Dec 2016

Various consumer electronics products witnessed growth in volume and value terms in 2016. This was as a result of the auction of 4G mobile signalling in 2016 which positively impacted sales of mobile phones, and the European Football Championship and...

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