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Consumer Health

Euromonitor International publishes the world's most comprehensive market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Analgesics in Western Europe

Jul 2017

The analgesics market in Western Europe was overtaken as the second largest global region for sales by Asia Pacific in 2012 and continues to grow slowly, faced with relatively static national markets and a consumer base that increasingly eschews ...

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Strategy Briefing

Vitamins and Dietary Supplements (VDS) in Asia Pacific

Jun 2017

In Asia Pacific, trends around healthy lifestyles and prevention among older consumers trying to avoid expensive healthcare costs and extend healthy lifespans are generating growth opportunities for VDS firms, while growth is concentrated mainly ...

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Strategy Briefing

Weight Management and Wellbeing: Trends and Innovations

Jun 2017

Consumers globally are moving towards a more holistic and long-term weight management approach in order to improve health. These factors are reshaping the weight management and wellbeing (WMW) industry and pushing it towards innovations around clean ...

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Strategy Briefing

Analgesics Update Part 2: The Future of Pain Management

Jun 2017

Part 2 of this global briefing series takes a deeper dive into the issues surrounding global analgesics sales, including how manufacturers are working around opioids, how a global patchwork of regulations affects sales in different regions, and how ...

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Company Profile

GlaxoSmithKline Plc in Consumer Health

Apr 2017

Since 2015, GlaxoSmithKline (GSK) has settled in as the global leader in consumer health thanks to its joint venture with Novartis that helped the company to strengthen its OTC portfolio, through key brands such as Voltaren, and expand its presence ...

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Strategy Briefing

Analgesics Update Part 1: Global Trends

Apr 2017

Although the global market for analgesics is outsized by cough, cold, and allergy medications (CCAs) within OTC consumer health, the category totalled global retail value sales of USD22.5 billion in 2016; an 11% increase since 2011. Looking forward, ...

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Company Profile

Bayer AG in Consumer Health

Apr 2017

Bayer AG, the third largest consumer health company in the world in 2016, continues its strong performance in over-the-counter (OTC) drugs. The company’s acquisition of Merck & Co in 2014 added important brands such as Claritin to Bayer’s portfolio, ...

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Strategy Briefing

Vitamins and Dietary Supplements (VDS): Trends and Prospects 2017

Mar 2017

Trends toward healthy lifestyles and disease prevention among consumers aiming to avoid expensive healthcare costs and extend healthy life spans are generating growth opportunities and challenges for VDS firms, while regulatory frames are ...

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Country Report

Consumer Health in Cameroon

Jan 2017

As economic growth continued to be positive in 2016, GDP growth improved and so did the overall consumer health market. The stability of unit prices in chemists/pharmacies also encouraged increased expenditure on consumer health products. As ...

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Company Profile

Herbalife Ltd in Consumer Health

Dec 2016

Herbalife is the world’s leading direct seller in consumer health, with products in weight management and wellbeing, vitamins and dietary supplements, and sports nutrition. Despite recent scrutiny regarding the company’s business model, Herbalife is ...

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Country Report

Consumer Health in Saudi Arabia

Dec 2016

The strong performance of consumer health over the review period was maintained in 2016, despite decreasing consumer spending due to the overall economic slowdown in Saudi Arabia, which was brought about by falling oil prices. Demand is being ...

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Country Report

Consumer Health in Singapore

Dec 2016

Consumer health in Singapore continued to post solid retail current value growth in 2016. This can be attributed to stronger consumer health awareness as a result of increasing media coverage of health issues and government initiatives to promote ...

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Country Report

Consumer Health in South Africa

Dec 2016

Consumer health saw its strongest annual current value growth of the review period in 2016 thanks to a growing self-medication trend. This was partly due to long waiting times in the public healthcare system and the high cost of private healthcare, ...

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Country Report

Consumer Health in the United Arab Emirates

Dec 2016

Consumer health in the United Arab Emirates recorded stable current value growth in 2016, as the Ministry of Health continued to regulate the market by keeping prices low in the fast growing healthcare sector. The year witnessed a major milestone for...

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Strategy Briefing

Natural Healing and Prevention: Renewed Perspectives on Herbal and Traditional Products

Dec 2016

Renewed interest in natural healing and wellness has advanced growth and innovation in herbal/ traditional (H/T) consumer health. Meanwhile, increasing regulation and formalisation of H/T medicine has the potential to constrain the industry’s ...

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Strategy Briefing

An Ageing World: Global Impact on Society and Markets

Nov 2016

Societies are ageing rapidly, healthy life expectancy is longer, and people are looking and feeling younger than ever before. What do more mature populations mean for economies, companies and consumers? This first of two reports looks at the ...

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Country Report

Consumer Health in Estonia

Nov 2016

2016 results confirm that Estonia has fully recovered from recession. Over the counter medicine and food supplements have stabilised, and seen moderate value growth. Sports nutrition sales were boosted with the expansion into retail grocery stores, ...

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Country Report

Consumer Health in Kenya

Nov 2016

The consumer health industry in Kenya recorded positive growth in 2016 on the back of rising investor confidence, increasing disposable incomes, good economic projections and several marketing initiatives by top brands. The year witnessed numerous ...

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Strategy Briefing

Unlocking Potential at the Bottom of the Pyramid in Emerging Markets

Nov 2016

The idea of reaching the bottom of the pyramid (BOP) in emerging and developing countries is no longer the reserve of the development community, but has become increasingly salient for businesses. In a global environment of slowing growth, weaker ...

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Country Report

Consumer Health in Japan

Nov 2016

The consumer health industry in Japan posted another year of positive value growth in 2016, partly as a result of the government’s promotion of self-medication in an effort to reduce its healthcare spending, which is rising, largely due to the ...

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