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Market research for the consumer health industry

Euromonitor has the world’s most comprehensive research on the consumer health industry. We monitor and analyse industry trends in consumer Health globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in consumer health include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Ingredients and packaging in the food and drinks industries: Essential reports

The key ingredients and packaging trends driving the development of food and drinks markets.

Nov 2014 | View details
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Company Profile

Competitive Implications of Bayer’s Acquisition of Merck & Co Inc’s Consumer Health Portfolio

Bayer AG has long been one of the consumer health industry’s largest players. With the 2014 acquisition of Merck & Co Inc’s consumer division, it has taken a significant step towards expanding into the markets and categories that may help it ...

Nov 2014 | US$525 | Pages: 26 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Country Report

Digestive Remedies in Bulgaria

While the health and wellness trend is growing in Bulgaria, most consumers have little interest in healthy eating, with a focus on this area regarded as somewhat faddish. The Bulgarian diet can meanwhile often be rich and hard to digest. Indulgent ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Herbal/Traditional Products in Bulgaria

There is a strong tradition for herbal remedies in Bulgaria, which results in wide awareness of the benefits of different herbs. This offers some advantages for herbal/traditional products, with many consumers believing in the efficacy of these ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Bulgaria

In June 2012, the Bulgarian government finally introduced a full ban on smoking in public places, on-trade outlets and public buildings. This ban had faced many delays in its implementation. The government also operated the National Programme for ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Health in Bulgaria

Consumer health saw slow sales growth for the review period as a whole in Bulgaria. Growth was mainly constrained by economic factors, with the country seeing sharp real GDP decline in 2009 and only a limited recovery over the remainder of the review...

Oct 2014 | US$2,400 | Pages: 98 | Add to cart | View details

Country Report

Sports Nutrition in Bulgaria

Sports nutrition benefited from the widening availability of convenient product formats in Bulgaria towards the end of the review period. This was thanks to widening distribution of protein bars and RTD protein via sports clubs, gyms and specialist ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bulgaria

Vitamins and dietary supplements have an established popularity in Bulgaria, with mineral supplements, combination products and vitamins being widely taken. There is widespread acceptance that these products can help to boost general health or ...

Oct 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Weight Management in Bulgaria

There was a rise in the percentage of Bulgarians suffering from excess weight problems during the review period. By 2013, 40% of the population aged 15-years-old or over was overweight, while a further 19% was obese, up from shares of 38% and 17% ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Wound Care in Bulgaria

Many consumers faced challenging economic conditions at the end of the review period, due to high unemployment and widening income disparity. Consequently, consumers became more likely to purchase wound care only as required for replacements or ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Adult Mouth Care in Bulgaria

Adult mouth care had low sales at the end of the review period at less than BGN4 million. Growth was also slow at less than half a percentage point in volume terms and less than 4% in current value terms in 2013 over the previous year. Sales of these...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Analgesics in Bulgaria

Sales stagnated in analgesics in volume terms in 2013, with only half a percentage point growth for topical analgesics/anaesthetic and marginal growth for adult analgesics. This was chiefly due to economic constraints, with high unemployment and ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Calming and Sleeping in Bulgaria

There is a strong tradition for herbal remedies used for calming and sleeping in Bulgaria. However, in times of economic difficulty this tradition can pose a constraint to OTC calming and sleeping. Many consumers faced financial difficulties and ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

Bulgaria faced a flu epidemic in Spring 2013, with the government estimating that 500,000-700,000 would be impacted in February alone. However, consumers' concerns over flu failed to have a dramatic impact on sales of cough, cold and allergy (hay ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Dermatologicals in Bulgaria

A number of product areas in dermatologicals benefited from the self-medication trend towards the end of the review period and from a growing consumer willingness to address embarrassing dermatological conditions. This was linked to urbanisation and ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Weight Management in Uzbekistan

Weight management benefited from the health and wellness trend in Uzbekistan during the review period. Specifically, these products benefited from widening awareness of the links between excess weight and ill health. This was linked to growing ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Wound Care in Uzbekistan

Wound care benefited strongly from the expansion of chained chemists/pharmacies across Uzbekistan during the review period, with particularly strong expansion being seen in small towns and rural areas. This resulted in many consumers gaining easier ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Analgesics in Uzbekistan

Analgesics benefited strongly from rising disposable income levels at the end of the review period, with economic growth fuelling wage rises in Uzbekistan. Consequently, low-income consumers became better able to afford analgesics, while mid-income ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Uzbekistan

Cough, cold and allergy (hay fever) remedies benefited strongly from the self-medication trend at the end of the review period. Many consumers are simply seeking products that enable them to continue working throughout the symptoms of coughs, colds ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Dermatologicals in Uzbekistan

Dermatologicals benefited from many consumers gaining improved access to these products during the review period. This was, thanks to the expansion of chemists/pharmacies across the country, with 13% outlet volume growth being seen in the channel in ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Digestive Remedies in Uzbekistan

Digestive remedies benefited strongly from many low-income consumers trading up from home-made remedies at the end of the review period. This was due to rising disposable income levels, which enabled more consumers to afford OTC digestive remedies. ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Herbal/Traditional Products in Uzbekistan

Herbal/traditional products benefited strongly from consumers trading up to these products from home-made remedies and unpacked remedies purchased from traditional tabibs. This trend was partly linked to widening concerns over quality and hygiene. ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Consumer Health in Uzbekistan

Consumer health benefited from a strong health and wellness trend in Uzbekistan during the review period. Traditionally, health awareness in the country was low. However, increased media coverage of health issues is resulting in more consumers ...

Oct 2014 | US$2,400 | Pages: 68 | Add to cart | View details

Country Report

Sports Nutrition in Uzbekistan

There was a growing focus on health in Uzbekistan in the review period, with this being encouraged by stronger media coverage of health issues and widening internet access. Many young men in particular began to visit gyms, aiming to build muscle ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Uzbekistan

Awareness of health and wellness issues is traditionally low in Uzbekistan but there is growing interest in these issues among consumers. This trend is being encouraged by a number of factors, including greater media coverage of health issues and ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Global Briefing

Customisation and Increasing Segmentation Spell Growth in Beauty

As emerging markets grow in strategic importance with the expansion of the middle class, as wealthy developed markets reach maturity, manufacturers are on a quest to find the right balance for growth, although further challenged by consumer diversity...

Oct 2014 | US$1,200 | Pages: 54 | Add to cart | View details

Country Report

Consumer Health in Switzerland

2013 featured a stronger performance for the overall consumer health industry in Switzerland, with value growth strengthening from 2011 and 2012. A number of favourable trends in the OTC segment helped support value growth in 2013, including the ...

Sep 2014 | US$2,400 | Pages: 99 | Add to cart | View details

Country Report

Sports Nutrition in Switzerland

In 2013 sports nutrition benefited from the trend towards healthier lifestyles among Swiss consumers. The growing interest in sports activities is increasing consumers’ contact with and interest in sports nutrition. Whereas sports nutrition products ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Switzerland

In 2013 vitamins and dietary supplements saw a positive development in terms of value sales growth. The long winter at the beginning of 2013 caused more illnesses, driving consumers’ purchases of self-medication products. In the case of sickness ...

Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Weight Management in Switzerland

Obesity and being overweight remain major public health issues in 2013. According to Euromonitor International, the obesity rate (percentage of population with a BMI of 30 or more) of the Swiss population aged 15+ increased over the review period. ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Wound Care in Switzerland

Demand for wound care was supported by the longer summer season in 2013, which contributed to the trend of Swiss consumers engaging in more outdoor activities, which in turn increased the chance of injury. In addition, a growing proportion of elderly...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Adult Mouth Care in Switzerland

Consumers in Switzerland are paying more attention to their health with more information available on the internet as well as on television. They are also becoming increasingly aware of the importance of daily oral hygiene. In addition, the high cost...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Analgesics in Switzerland

Sales of analgesics are strongly influenced by the flu season. The number of people affected by flu at the beginning of 2013 was high compared to the previous years. The intense flu season benefited sales of analgesics, which are used to treat ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Calming and Sleeping in Switzerland

Calming and sleeping registered 2% current value growth in 2013, driven by demographic changes. Insomnia is predominately an issue for those consumers aged 50 to 65, much of which is the result of women reaching the menopause. The ageing of the Swiss...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

Cough, cold and allergy (hay fever) remedies is an extremely seasonal category, and its performance is strongly related to environmental conditions such as the weather and seasonal change, pollen levels and the spread of flu, as well as urban ...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Dermatologicals in Switzerland

Dermatologicals continued its positive development in 2013. The growth derived from consumers’ willingness to self-medicate to cure minor skin problems independently, rather than visiting a doctor. Hectic lifestyles and embarrassment were the key ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Digestive Remedies in Switzerland

Digestive remedies registered a value sales decline for the third consecutive year in 2013. The main reason behind this is the fact that digestive remedies has already reached maturity. In addition, due to the fierce competition within this category,...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Herbal/Traditional Products in Switzerland

Herbal/traditional products enjoyed a positive performance thanks to the favourable perception of these products among Swiss consumers. The trend towards herbal/traditional products is in line with the overall trend towards natural products in ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Switzerland

The Swiss Federal Assembly enacted a law for protection against second-hand smoke in 2008, which came into force on 1 May 2010. It prohibits smoking in enclosed, publicly-accessible areas and in rooms that are workplaces for several persons. There ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Calming and Sleeping in the Netherlands

Dutch consumers are showing an increased interest in herbal/traditional products when it comes to self-medication. They believe in the natural properties of plants and herbal extracts to treat common illnesses, as these products have been used and ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the Netherlands

Cough, cold and allergy (hay fever) remedies experienced stagnant value growth, largely due to the underperformance of its key category, medicated confectionery, which accounted for almost half of total value sales in 2013. The second largest ...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Dermatologicals in the Netherlands

Dermatologicals growth in 2013 was positive yet slightly lower than the review period average, largely due to the slower sales progression (a decline in volume terms) of topical antifungals, the largest product category in value terms. Demand for ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Digestive Remedies in the Netherlands

The 2013 growth rate was broadly in line with the performance of the review period. Digestive remedies continued to see increased penetration, as shown by the gradual rise in sales per capita recorded over the review period. While Dutch consumers ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Herbal/Traditional Products in the Netherlands

Herbal/traditional products are generally regarded relatively highly by Dutch consumers due to the long-standing presence of national brands such as Anta Flu (Pervasco BV) and the high level of health literacy among consumers with regards to herbal ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in the Netherlands

The Netherlands has one of the highest smoking prevalence for men and women in Western Europe; it is also one of the few countries where smoking prevalence amongst the adult female population has increased. This situation represents an area of growth...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Consumer Health in the Netherlands

Consumer health sales in the Netherlands rose healthily in value terms in 2013, although this represents a slowdown from the performance during the review period as a whole. Demand has failed to resume to its full potential since the slowdown ...

Sep 2014 | US$2,400 | Pages: 99 | Add to cart | View details

Country Report

Sports Nutrition in the Netherlands

Endurance sports are experiencing growing appeal amongst a wider population, especially women: running and cycling competitions are growing in popularity as people seek to test themselves and socialise with other sports enthusiasts. Even in the ...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the Netherlands

Manufacturers of vitamins and dietary supplements are facing stricter regulation regarding the advertised health claims of their products. Several high-profile firms have been forced to change the labels on their products because some of their claims...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details
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