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Consumer Health

Euromonitor International publishes the world's most comprehensive market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Natural Healing and Prevention: Renewed Perspectives on Herbal and Traditional PRODUCTS

Dec 2016

Renewed interest in natural healing and wellness has advanced growth and innovation in herbal/ traditional (H/T) consumer health. Meanwhile, increasing regulation and formalisation of H/T medicine has the potential to constrain the industry’s ...

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Country Report

Consumer Health in South Africa

Dec 2016

Consumer health saw its strongest annual current value growth of the review period in 2016 thanks to a growing self-medication trend. This was partly due to long waiting times in the public healthcare system and the high cost of private healthcare, ...

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Country Report

Consumer Health in the United Arab Emirates

Dec 2016

Consumer health in the United Arab Emirates recorded stable current value growth in 2016, as the Ministry of Health continued to regulate the market by keeping prices low in the fast growing healthcare sector. The year witnessed a major milestone for...

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Strategy Briefing

Why Population Insights Matter for Business Strategy

Dec 2016

Consumer and labour markets around the world are shaped by population change. Understanding the data and future demographic shifts will enable businesses to prepare, strategise and adapt their products and services to the most important consumer ...

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Strategy Briefing

An Ageing World: Global Impact on Society and Markets

Nov 2016

Societies are ageing rapidly, healthy life expectancy is longer, and people are looking and feeling younger than ever before. What do more mature populations mean for economies, companies and consumers? This first of two reports looks at the ...

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Country Report

Consumer Health in Estonia

Nov 2016

2016 results confirm that Estonia has fully recovered from recession. Over the counter medicine and food supplements have stabilised, and seen moderate value growth. Sports nutrition sales were boosted with the expansion into retail grocery stores, ...

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Country Report

Consumer Health in Kenya

Nov 2016

The consumer health industry in Kenya recorded positive growth in 2016 on the back of rising investor confidence, increasing disposable incomes, good economic projections and several marketing initiatives by top brands. The year witnessed numerous ...

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Strategy Briefing

Unlocking Potential at the Bottom of the Pyramid in Emerging Markets

Nov 2016

The idea of reaching the bottom of the pyramid (BOP) in emerging and developing countries is no longer the reserve of the development community, but has become increasingly salient for businesses. In a global environment of slowing growth, weaker ...

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Country Report

Consumer Health in Japan

Nov 2016

The consumer health industry in Japan posted another year of positive value growth in 2016, partly as a result of the government’s promotion of self-medication in an effort to reduce its healthcare spending, which is rising, largely due to the ...

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Strategy Briefing

How We Eat: The Changing Face of Global Mealtimes

Oct 2016

Consumers’ eating patterns have undergone fundamental changes, shifting from traditional family meals to a more fragmented and flexible eating style, encompassing multiple small meals, often eaten on the go or alone. This global report looks at how ...

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Country Report

Consumer Health in New Zealand

Oct 2016

Overall current value growth in 2016 was slightly stronger than in 2015, mainly driven by a buoyant economy and higher retail prices in a number of categories. However, strong growth can also be attributed to categories which posted healthy volume ...

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Country Report

Consumer Health in Georgia

Oct 2016

Consumer health in Georgia registered a sharp current value decline in 2016. There were two main reasons behind this. Firstly, unit prices declined in OTC as a result of the local currency strengthening against the US dollar and the euro. Secondly, ...

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Country Report

Consumer Health in Hungary

Oct 2016

Consumer health continued to benefit from Hungarians’ rising health-consciousness and strengthening self-medication in 2016. In 2014 and 2015, consumer health recorded outstanding growth due to rising incomes and manufacturers’ strengthening ...

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Country Report

Consumer Health in Hong Kong, China

Oct 2016

Consumers are paying more attention to their health. Rising health-consciousness and the hectic lifestyles of most consumers in Hong Kong were the main factors driving the performance of consumer health in 2016. Consumers were increasingly keen to ...

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Country Report

Consumer Health in Vietnam

Oct 2016

In 2016, consumer health in Vietnam recorded healthy growth due to economic improvement and increasing consumer awareness towards health and wellness. Local consumers are willing to spend more on healthcare products in order to use reliable medicines...

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Country Report

Consumer Health in Sweden

Oct 2016

Consumer health in Sweden remained on an upward trajectory in 2016, although current value growth was slightly slower than the review period average. Many consumer health categories in Sweden are mature and thus subject to price competition as ...

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Strategy Briefing

Global Developments in Respiratory Remedies

Oct 2016

While growing interest in immune system fortification and good health practices reduce the overall prevalence of illness, climate change and pollution endanger respiratory health. These natural and man-made forces foment unpredictability in the ...

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Country Report

Consumer Health in Thailand

Oct 2016

In 2016, consumer health in Thailand continued to witness healthy current value growth. Even though economic conditions are unsupportive, with high levels of household debt, the situation is currently showing slow improvement in general. The ...

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Country Report

Consumer Health in Romania

Oct 2016

Quite a few categories in the consumer health market have reached a consolidated stage of development, in which growth has become milder. Analgesics, cough and cold remedies, digestive remedies and dermatological OTC products are widely penetrated ...

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Country Report

Consumer Health in the Philippines

Oct 2016

The industry has seen strong growth of 5% in current value terms in 2016 which is on par with the review period. Economic stability and a heightened lifestyle status has made it possible for consumer health to push forward. Filipinos continue to ...

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