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Market research for the consumer health industry

Euromonitor has the world’s most comprehensive research on the consumer health industry. We monitor and analyse industry trends in consumer Health globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in consumer health include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan

Steady value growth in cough, cold and allergy (hay fever) remedies at under 4% was recorded for 2013. In general many Taiwanese seek out products which quickly and conveniently provide relief from cough, cold and allergy symptoms. The nation’s humid...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Digestive Remedies in Taiwan

Digestive remedies underwent steady growth in 2013, posting a 3% increase in value sales for the year. Lifestyle habits are generally responsible for driving growth, in particular poor eating habits. There is also a widespread misconception about ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Dermatologicals in Taiwan

Despite a very well established national health scheme in Taiwan and a vast number of clinics and doctors around nationally demand for dermatologicals remained strong in 2013. Steady growth of 3% in value sales was recorded for the year, just ...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Taiwan

The share of the population that smoke in Taiwan has declined by five percentage points over the past decade. At the same time new legislation has restricted smoking in public places and the costs of cigarettes and living in general have been more ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Adult Mouth Care in Taiwan

Adult mouth care underwent healthy growth in 2013, up by 3% in value sales and slightly faster than 2012. Overall the adult mouth care market remains small as consumers mainly only self-treat common symptoms such as mouth ulcers, and prefer to seek ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Calming and Sleeping in Taiwan

Sales for calming and sleeping products remained negligible in Taiwan in 2013. Products within this category are not available in OTC format due to regulations and the availability of herbal products is negligible.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Wound Care in Taiwan

Wound care registered steady value growth of 5%, a similar rate of growth to that seen in 2012. Sticking plasters/adhesive bandages remained the dominant category within wound care. Gauze, tape and other wound care continued to be substantially ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Taiwan

Healthy growth continued in vitamins and dietary supplements, increasing by 5% in value sales in 2013. VDS products offer consumers a perceived quick and simple fix to combat their time-poor lifestyle choices and eating habits.

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Weight Management in Taiwan

Value sales of weight management products grew by 5% in 2013, faster than in the previous year. Weight loss supplements posted the fastest growth and remained the biggest category in weight management. These products offer consumers ease of use, are ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Sports Nutrition in Taiwan

Sports nutrition in Taiwan posted healthy value growth of 6% in 2013, which was faster than the previous year. Growth in non-protein products has helped fuel the faster growth rate.

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Herbal/Traditional Products in Taiwan

Herbal/traditional products posted a healthy value increase of 6% in 2013, a slight decrease over the 2012 results. Despite ongoing low consumer confidence, busy lifestyles and an aging population have driven demand for long-established and ...

Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Consumer Health in Taiwan

Direct sellers dominate consumer health in Taiwan and account for the top three positions. These companies are positioned strongly in weight management, and vitamins and dietary supplements. Vitamins and dietary supplements, in particular, is a large...

Jul 2014 | US$2,400 | Pages: 93 | Add to cart | View details

Country Report

Analgesics in Taiwan

There was steady value growth in analgesics reaching 5% for 2013. The market is very well developed in Taiwan. Demand stems from many Taiwanese maintaining stressful lifestyles with long working hours.

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Calming and Sleeping in Brazil

Calming and sleeping increased by 8% in current value terms in 2013, reaching R$148 million, mainly driven by increasing disposable incomes of the emerging middle class that sought ways to relax and sleep better at night.

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

Cough, cold and allergy (hay fever) remedies registered a healthy performance during 2013, following the same path performed in 2012. This was driven by the rise in disposable incomes of the emerging middle-class, which increased the purchase of such...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dermatologicals in Brazil

Succeeding the trend perceived in the last two years of the review period, the growing incomes of consumers, especially the emerging middle-classes, sustained the sales growth of dermatologicals in 2013. Dermatologicals posted current value growth of...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Digestive Remedies in Brazil

While generics continuing to play a big role in other categories such as analgesics, in digestive remedies, generics are not so popular amongst consumers. The reason behind the popularity that branded medicines enjoy in digestive remedies is linked ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Herbal/Traditional Products in Brazil

Herbal/traditional products continued to post a good growth rate in 2013, mainly driven by fact that consumers and doctors were more focused on the importance of less aggressive medicine to fight minor pains and diseases. The introduction of the ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Brazil

In June 2014, the Brazilian Government approved a decree that banish the existence of “fumódramos”, which are exclusive areas that permits people to smoke in public places, such as restaurants, shopping centres, supermarkets, to name a few. The ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Consumer Health in Brazil

In 2013, consumer health in Brazil continued to follow the same growth trend witnessed the previous year, with growth in double-digits. This result continued to be driven by increasing disposable incomes of the emerging middle class, together with ...

Jul 2014 | US$2,400 | Pages: 101 | Add to cart | View details

Country Report

Sports Nutrition in Brazil

Sports nutrition recorded 20% current value growth, reaching R$461 million in 2013. The great performance of this category continued to be the high concern about health and wellness raised expressively among Brazilians. People of all ages and both ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Weight Management in Brazil

In 2013, weight management recorded 12% current value growth, reaching R$1.1 billion. These results were driven by the fact that consumers in Brazil continued to worry a lot about their body and physical shape, and as a result, the sales of weight ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Wound Care in Brazil

Sticking plasters/adhesive bandages continued to hold the largest value share of 76% in wound care in 2013. Manufacturers continued to make large investments in new products to attract consumers, especially by launching licensed products with famous ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Adult Mouth Care in Brazil

Adult mouth care continued to be hampered by regulations which limit the active ingredients able to be sold as OTC, such as cortisone. Therefore, it is very common for consumers to purchase Rx products without a medical prescription as clerks at ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Analgesics in Brazil

In 2013, sales of analgesics increased by 12% in current value terms, reaching R$4 billion. Following the same trend perceived in 2012 of double-digit growth, sales were mainly stimulated by the growing number of Brazilians leaving the low-income ...

Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

Vitamins and dietary supplements sales in urban centres, such as São Paulo and Rio de Janeiro, are driven by the fact that consumers typically have stressful lifestyles, as they are permanently immersed in traffic jams, pollution and crowded places, ...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Herbal/Traditional Products in Hong Kong, China

There was growing consumer awareness of traditional Chinese medicine towards the end of the review period, with growing interest in packaged pCm products. There was growing consumer awareness of these products thanks to stronger marketing support and...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Hong Kong, China

There was declining social acceptance for smoking in Hong Kong during the review period. This was partly due to an extension of the country's smoking ban to indoor public areas in 2009. In addition, consumers became increasingly health-conscious, ...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Health in Hong Kong, China

There was strong growth for consumer health during the review period as a whole, with this being fuelled by rapid expansion by direct selling players. USANA in particular fuelled strong sales growth, as this company aggressively recruited new sales ...

Jul 2014 | US$2,400 | Pages: 102 | Add to cart | View details

Country Report

Sports Nutrition in Hong Kong, China

Sports nutrition benefited from the health and wellness trend during the review period, with a growing number of consumers seeking to increase their participation in sports, lose weight and become healthier. Growth notably benefited from a rising ...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Hong Kong, China

Vitamins and dietary supplements continued to benefit from the long-term health-consciousness trend in Hong Kong. Consumers are increasingly sophisticated in their understanding of these products' benefits and the high household penetration of ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Weight Management in Hong Kong, China

With many consumers in Hong Kong leading stressed and sedentary lifestyles, there is strong demand for weight management in the country. This demand is also supported by ideals of female beauty, which typically focus on a slim physique. Women are ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Wound Care in Hong Kong, China

Wound care is largely mature in Hong Kong, with a high household penetration and a tendency for consumers to replace these products only infrequently. In addition, sales growth was constrained by a lack of investment from the leading players in ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Adult Mouth Care in Hong Kong, China

Hong Kong consumer lifestyles are often characterised by long working hours, a lack of sleep and a reliance on consumer foodservice and packaged meal solutions, resulting in a high intake of unhealthy food. This results in a fairly high incidence of ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Analgesics in Hong Kong, China

Sales of analgesics continued to be driven by shopping tourists from Mainland China at the end of the review period. This is partly due to high taxes on these products in Mainland China, with many thus stocking up when visiting Hong Kong. Currency ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Calming and Sleeping in Hong Kong, China

There was growing interest in calming and sleeping based on traditional Chinese medicine formulations towards the end of the review period, with pCm products thus becoming increasingly popular. This trend was partly due to growing consumer awareness ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China

Living conditions in Hong Kong result in a high incidence of coughs, colds and allergies. These are linked partly to extremely overcrowded living conditions for many consumers, with widespread use of air conditioners meanwhile resulting in sharp ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Dermatologicals in Hong Kong, China

Dermatologicals saw a poor performance during the review period with sales stagnating in value at constant 2013 prices, with 2013 seeing a further worsening in performance. This was due to the product area facing growing competition from a number of ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Digestive Remedies in Hong Kong, China

There are many elements of Hong Kong lifestyles that contribute to the occurrence of digestive disorders. Many consumers work long hours at largely sedentary but stressful jobs, while overcrowding is common in most residential areas. Many busy ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Adult Mouth Care in New Zealand

Grocery retailers, in particular supermarkets began to play a larger role within adult mouth care in New Zealand over the latter half of the review period. In fact, supermarkets accounted for 21% share of adult mouth care value sales during 2013, up ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Analgesics in New Zealand

Nuromol was launched by Reckitt Benckiser New Zealand Ltd in September 2011. The product contains 200mg of ibuprofen and 500mg of acetaminophen. The brand performed well, with value sales increasing by 377% between 2011 and 2013. Indeed, Nuromol’s ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Calming and Sleeping in New Zealand

During 2013, calming and sleeping teas grew in popularity as more and more consumers became interested in using herbal/traditional products to help with sleep issues. Examples of such products included Red Seal Natural Health Ltd’s Relaxing Tea and ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in New Zealand

Consumer demand for seasonal cold/flu ailments kept cough, cold and allergy (hay fever) remedies buoyant during 2013. Products are available throughout the year, but are most likely to be purchased during the winter months between June and August. In...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Dermatologicals in New Zealand

A University of Otago study has found that hospital admissions from infectious diseases have increased significantly during the last 20 years, a trend which is out of sync with other developed countries. The study, published in international medical ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Digestive Remedies in New Zealand

During 2013, value sales growth for digestive remedies continued to be positive as consumers dealt with the negative flow-on effects of changing dietary habits, busy working lifestyles and less exercise. Evolving dietary habits, particularly the ...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Herbal/Traditional Products in New Zealand

The Natural Health Products Bill was introduced into Parliament during 2011. The bill established a system for the regulation of low-risk natural health products in New Zealand. In addition, the bill provided for the establishment of a natural health...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in New Zealand

Every year in January, specific tax rates on tobacco are adjusted for movements in the Consumer Price Index (CPI). Furthermore, in early 2010, the New Zealand government swiftly introduced a raft of new laws regarding increases in tobacco excise ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Consumer Health in New Zealand

Over 2013, value sales of consumer health in New Zealand grew as a result of growing consumer confidence, which was boosted by the genesis of the Christchurch rebuild, as New Zealand’s economy finally began to turn the corner following the negative ...

Jul 2014 | US$2,400 | Pages: 114 | Add to cart | View details

Country Report

Sports Nutrition in New Zealand

As health and wellness trends continued to dominate the New Zealand landscape, sports nutrition continued to remain popular within the country during 2013. Moreover, New Zealand consumers are considered somewhat active individuals, who enjoy the ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Weight Management in New Zealand

According to Euromonitor International, 33% of the New Zealand population (those adults aged 15 years and older) were obese (body mass index of 30 and over) during 2013. The obesity rate among men was 32% compared with 35% for women in 2013. Indeed, ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details
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