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Market research for the consumer health industry

Euromonitor International provides the world’s most comprehensive data and analysis on consumer Health industry. We monitor trends both globally and nationally, from total market size and shares, down to sub-category levels, including:

For use throughout your organisation in strategic development, marketing, mergers and aquisitions and brand management; advancing your knowledge of the industry and its competitive environment.

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Country Report

Adult Mouth Care in Poland

During 2014, sales of adult mouth care were boosted by rising health awareness among Polish consumers, specifically the awareness of the importance of maintaining good oral hygiene. Increasing number of Poles are paying more attention to their image,...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Analgesics in Poland

Numerous Poles live in hectic circumstances without caring adequately about regular and balanced nourishment and physical exercise. Moreover, many are in stressful jobs with long hours, which gives them neither the possibility nor enough time to ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Calming and Sleeping in Poland

Many Poles lead hectic and stressful lifestyles without time to exercise, relax and follow a healthy diet. Increasing numbers of Polish people are working overtime and do not undertake any physical activity. As a consequence, the incidence of ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Poland

During 2014, the ongoing popularity of self-medication for the treatment of minor illnesses resulted in positive growth in cough, cold and allergy (hay fever) remedies. A number of Polish consumers are becoming more confident when choosing various ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Poland

In 2014, dermatologicals saw a continuation of the rewarding performance seen over the earlier years of the review period as retail value sales increased by 2% to PLN475 million. All dermatologicals categories contributed to the category’s good ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Poland

The increasingly hectic pace of life in Poland is bound up with a shift away from traditional nutrition habits towards on-the-go eating. Moreover, in an attempt to cope with increased level of stress, a significant number of Poles also regularly ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Eye Care in Poland

Dry eye syndrome, tired eyes and allergy problems remained the most common eye ailments among Poles in 2014. The main cause of these eye problems was primarily the longer hours spent working in front of computer screens in air conditioned offices, ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Herbal/Traditional Products in Poland

Herbal/traditional products continued to gain in popularity in 2014. Sales in the category were fuelled by the health and wellness trend, combined with increasing health-consciousness among Poles. Consumers are increasingly treating minor ailments ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Poland

Increasing excise taxes and rising cigarette prices led many Polish consumers to quit smoking in 2014, which drove demand for NRT smoking cessation aids.

Apr 2015 | US$900 | Add to cart | View details

Country Report

Consumer Health in Poland

Consumer health in Poland registered positive current value growth in 2014 amidst rising awareness of health issues among Polish consumers. Growing numbers of Polish consumers understand the role of supplementation and the usage of OTC medicines in ...

Apr 2015 | US$2,400 | Add to cart | View details

Country Report

Sports Nutrition in Poland

Sports nutrition again recorded a strong performance in 2014, profiting from the increasing consumer desire for healthier lifestyles, a trend which is being fuelled by the rising interest in health-related prevention in Polish society. Sports ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Weight Management in Poland

Slimming products continued to increase in popularity in Poland in 2014 due to the growing number of people in the country who are obese or overweight. As the importance of various health and wellness trends continues to growth, maintaining and ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Wound Care in Poland

Over the review period, the manufacturers of branded wound care products were very active in research and development. In order to justify their considerably higher unit prices, they continue to offer much wider product portfolios, including ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Poland

Vitamins and dietary supplements registered healthy current value growth of 4% in 2014. In Poland, the health and wellness claims are among the most discussed topics in lifestyle and health magazines as well as on specific television programmes about...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Adult Mouth Care in Portugal

Adult mouth care continued to struggle in 2014; albeit not as much as it did in the previous three years. Seeing a current value decline of 1% in 2013, as opposed to 2% in 2013, adult mouth care accounted for sales of only €9 million in 2014. The ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Analgesics in Portugal

A recent study pointed out that 30% of Portugal’s adult population suffers from chronic pain. Not surprisingly, analgesics remained one of the most used and most prevalent of all OTC products in Portugal, accounting for 24% of overall retail value ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Calming and Sleeping in Portugal

Calming and sleeping increased by 2% in current value terms in 2014, reaching €6 million. This was a slightly better performance than the CAGR registered in the review period as a whole. Whilst Portugal emerged from recession during the second half ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Portugal

Demand for cough, cold and allergy (hay fever) remedies tends to fluctuate from year to year, given the direct relationship between coughs and allergies with the weather conditions. In 2014, cough, cold and allergy (hay fever) remedies recorded a ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Portugal

Although consumers increasingly paid attention to dermatological problems, dermatologicals declined by 1% in current value terms in 2014, and accounted for sales of €63 million. This was in line with the negative CAGR of 1% recorded during the review...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Portugal

Even though paediatric digestive remedies and most digestive enzymes continued to be prescription-only products in Portugal, the overall digestive remedies category recorded 2% current value growth in 2014, to reach €53 million. Different factors ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Eye Care in Portugal

Value sales in eye care remained flat in 2014, amounting to €11 million. The growing incidence of people suffering from chronic eye dryness allowed the maintenance of baseline demand for eye care products during the year. According to the Portuguese ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Herbal/Traditional Products in Portugal

Value sales of herbal/traditional products stagnated in 2014, at €46 million. For the third year in a row, wage stagnation and Portugal’s jobless rate continued to limit purchases beyond the most basic and traditional products, such as ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Portugal

According to the health authorities, almost 20% of the adult population in Portugal smoked daily in 2014. The total number of smokers has been continuously increasing since 2010, up from 1.74 million to 1.77 million in 2014. This is due to the ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Consumer Health in Portugal

As the economy started recovering and the disposable incomes of Portuguese consumers improved after several years of decline, growth in consumer health also gained pace in 2014. After recording slow growth during 2013 due to the economic recession ...

Apr 2015 | US$2,400 | Add to cart | View details

Country Report

Sports Nutrition in Portugal

Sports nutrition increased by 4% in current value terms in 2014, reaching €14 million, underpinned by the rise of the health and fitness trend in Portugal, as well as the increasing number of Portuguese people subscribing to gymnasiums through ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Portugal

2014 was the first year in the entire review period when vitamins and dietary supplements saw a modest increase in current value terms, as a larger number of Portuguese consumers started to turn to vitamins and dietary supplements on a regular basis ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Weight Management in Portugal

2014 was another strong year for weight management, as the category grew by 2% in current value terms to reach €36 million. Being fit became increasingly important in the country throughout the review period. Practicing sports has risen in ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Wound Care in Portugal

Wound care declined by 1% in current value terms in 2014, to €7 million. Unlike other OTC categories, wound care in Portugal is not driven by any noticeable demographic or lifestyle trends. However, the ageing population might have slightly limited ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Adult Mouth Care in the US

Although a relatively niche category, determining just 1% of total OTC remedies’ retail value sales in the US, adult mouth care is increasingly important for a growing number of consumers. Symptomatic treatment of periodontal disease, dry mouth ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Analgesics in the US

As Johnson & Johnson and Novartis push to get their largest analgesics brands back to pre-recall levels through a series of awareness campaigns, many consumers shift their purchasing preferences back to branded products. This helped the category to ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Calming and Sleeping in the US

According to the CDC, insufficient sleep is a public health epidemic. According to The Institute of Medicine in Washington DC, an estimated 50-70 million US adults suffer from sleep or wakefulness disorder. Furthermore, the number of people ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the US

2012-2013 saw a particularly bad influenza season in the US, with the highest rate of hospitalizations for flu-like illnesses over the review period according to the Centers for Disease Control and Prevention (CDC). Although the 2013-2014 flu season ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Dermatologicals in the US

Dermatologicals had a very strong year in 2014, with current retail value sales increasing by 3%, marking the fastest single-year growth since 2007. The significant ageing of the US population has represented a factor contributing to accelerating ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in the US

A number of unhealthy consumer trends are supporting the development of the digestive remedies category. Poor diets are becoming more common due to the increasing demand for and availability of unhealthy processed food and beverages. Fast food sales ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Eye Care in the US

Allergy eye care continued to outpace standard eye care in terms of retail value growth in 2014. The number of consumers affected by allergies is on the rise. According to the ACAAI, allergic rhinitis (hay fever) affects up to 60 million Americans. ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Herbal/Traditional Products in the US

Although sales of herbal/traditional consumer health products are dominated by dietary supplements, which account for nearly three-quarters of sales, the herbal/traditional remedies category in the US is strong and growing. Herbal/traditional cough, ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in the US

Contributing to the lacklustre performance of NRT smoking cessation aids in 2014 is the shrinking customer base. Tobacco products are among the most heavily regulated in the US and governing agencies continue to take measures to further reduce ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Consumer Health in the US

Increasing health literacy and self-care, coupled with new product launches and the continued resurgence of branded products, boosted over-the-counter remedies (OTC) to achieve its strongest single year growth in retail value sales since 2008. While ...

Apr 2015 | US$2,400 | Add to cart | View details

Country Report

Sports Nutrition in the US

In August 2014 Hormel Foods Corp completed an acquisition of Cytosport Inc. Cytosport, the second leading sports nutrition company in 2013 with a 12% value share, manufactures Muscle Milk, a powder and RTD protein product, as well as its eponymous ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in the US

News outlets in 2014 were quick to pick up scientific studies questioning the necessity of vitamins and dietary supplements. While such studies are not new, their broad exposure through widespread news channels such as Reuters, NPR, TIME and the Wall...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Weight Management in the US

Dr. Mehmet Oz, a daytime television show host and personality watched by an estimated three million viewers, had a hearing on Capitol Hill in June 2014. Dr. Oz is frequently heard making weight loss supplement endorsements on his show, one of which, ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Wound Care in the US

Although many consumers are leading increasingly sedentary lifestyles and spending more time inside, in part the result of advances in digital technology and entertainment, there is another group of US consumers who are increasingly active, focused ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

The increasingly fast lifestyles of Serbian consumers cause them to search for quick solutions when facing all minor health issues, such as those treated by cough, cold and allergy (hay fever) remedies. The increasing popularity of these kinds of ...

Apr 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Dermatologicals in Serbia

TV advertisements were not very common during the review period for dermatologicals. However, this changed and in 2014 the number of TV commercials for these products on both national and cable TV channels increased. Hair loss treatments, topical ...

Apr 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Digestive Remedies in Serbia

Fast food outlets are increasingly popular in Serbia. Even though there was some change in promoting healthy food in 2014, most Serbian consumers were not affected by this trend. This comes from changing lifestyle trends and the fact that many ...

Apr 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Herbal/Traditional Products in Serbia

Serbian consumers became more interested in seeking “natural” (ie herbal/traditional) products to solve minor health issues over the past few years and the trend continued in 2014. They are simply not as keen on taking pills for any health problems ...

Apr 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Consumer Health in Serbia

The overall consumer health growth was moderately strong in current value terms. Although it was lower than the entire review period’s CAGR, it still performed well in 2014. This is largely because many products that fall into consumer health ...

Apr 2015 | US$2,400 | Pages: 73 | Add to cart | View details

Country Report

Sports Nutrition in Serbia

Several areas within Serbian sports nutrition were still underdeveloped in 2014 and some of them saw exceptionally high growth rates. For example, sports non-protein products and protein bars both experienced current value growth higher than 10% in ...

Apr 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Weight Management in Serbia

OTC obesity products were not available in Serbia in 2014. This left consumers with a choice between meal replacement slimming, slimming teas, weight loss supplements or other slimming products. Consumers in Serbia are sensitive about taking pills to...

Apr 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Wound Care in Serbia

First aid kits saw some remarkable growth rates over the review period due to the introduction of a new traffic law in 2009. The new law prescribed mandatory possession of standardised first aid kits and in 2011 it was changed to demand new and ...

Apr 2015 | US$900 | Pages: 20 | Add to cart | View details
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