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Market research for the consumer health industry

Euromonitor has the world’s most comprehensive research on the consumer health industry. We monitor and analyse industry trends in consumer Health globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in consumer health include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Dermatologicals in Slovenia

Development of dermatological products in Slovenia in 2014 was quite dynamic. Some categories were in decline or stagnation, whilst others showed good performance and increase in their sales value share. The major driver for entire category ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Slovenia

Digestive remedies saw positive performance and increase in retail sales value in Slovenia in 2014, due to several factors. First of all, the increasing pace of modern lifestyles pushed people towards consumption of fast food, which is high in fat ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Herbal/Traditional Products in Slovenia

The prevailing healthy lifestyle trend in Slovenia has positively influenced development of the entire herbal/traditional products category. The number of people with higher concern about their health is increasing, which drives the demand for ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Consumer Health in Slovenia

Deepening economic problems in the country have negatively affected the entire consumer health industry. Consumers became extremely price sensitive and excluded all unnecessary products from their shopping lists. Therefore, the majority of remedies ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Sports Nutrition in Slovenia

Lasting economic difficulties in Slovenia brought sports nutrition to stagnation. The main reason behind this is the uncertainty of consumers and their switch towards a planned and rational buying pattern with exclusion of all non-essential items. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Slovenia

Vitamins and dietary supplements continued to grow in 2014 and recorded 9% growth in terms of retail value. The major driver for such positive performance was strong development of dietary supplements, which once again saw a number of new product ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Weight Management in Slovenia

Weight management showed dual results in 2014. On one hand it registered positive growth of 9% in terms of retail value during 2014, mainly supported by the healthy lifestyle trend and the increased importance of personal appearance. On another hand ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wound Care in Slovenia

Wound care is rather mature in Slovenia. However, it saw positive growth in 2014. Such development was mainly driven by three factors: the increasing number of the elderly population, which tends to use these products more often; the increased number...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Analgesics in Slovenia

Analgesics recorded strong performance in value terms in Slovenia in 2014. Such performance was influenced mainly by three factors, namely increase in prices for some of the category products, introduction of new products and the strong flu season. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia

The largest consumer health category in Slovenia in 2014 was cough, cold and allergy (hay fever) remedies category, resulting in retail value sales of €23 million. Cough, colds and flu are common recurring illnesses amongst Slovenians, which is the ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Calming and Sleeping in Norway

Norway has very strict regulations regarding calming and sleeping products, resulting in no standard pharmaceutical products being available via OTC in the country. However, after valerian root was recognised by the Norwegian Medicines Agency as a ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Norway

Norway, like most other Western countries, experienced a surge in allergies since the first reported incidents in the late 1950s. In the 1970s, allergies were only apparent in fewer than 5% of the population. In 2014, one million of the Norwegian ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Norway

The summer of 2014 was not only considered long, but also one of the hottest ever. Naturally, the warm weather had a positive impact on the sales of dermatologicals. Topical allergy remedies/antihistamines sales saw current value growth of 12% as ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Norway

Changing lifestyle patterns continued to affect value sales of digestive remedies in 2014. Primarily, Norwegians live more active and hectic lives, combining travel and sports with career and family. Consequently, as the frequency of travel increases...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Eye Care in Norway

While allergy eye care continued to see negative value growth, standard eye care flourished. There were three reasons for the strong performance of standard eye care. Firstly, added product value in form of preservative-free eye care alternatives ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Herbal/Traditional Products in Norway

According to the latest survey conducted by Norway’s National Research Centre in Complementary and Alternative Medicine (NAFKAM) in 2014, 30-40% of the respondents stated that they had received alternative treatments in the last 12 months. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Norway

NRT smoking cessation aids continued to be highly influenced by the long-standing stringent regulations on tobacco imposed by the Norwegian government. During the review period the total number of smokers decreased by -12% from 745,000 in 2009 to ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Consumer Health in Norway

Consumer health in Norway continues to develop steadily, displaying marginally stronger growth in 2014 than during the review period. Economic fluctuations and uncertainty did not affect consumer health spending significantly as Norwegian consumers ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Sports Nutrition in Norway

The dynamic performance of sports nutrition correlated strongly with the changes in beauty perception among consumers and in particular amongst Norwegian women. During the review period, the traditional “skinny-model” beauty ideal was challenged by a...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Norway

A sceptical attitude towards vitamins and dietary supplements among health authorities, doctors and consumers made the importance of health claims essential. However, in order for manufacturers to make any health claims they had to be approved by the...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Weight Management in Norway

Weight management continued to benefit from exceedingly hectic and competitive lifestyles, whereby Norwegian consumers were focusing on personal and professional success. A more fast-paced and appearance-oriented standard of living resulted in ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wound Care in Norway

Wound care in Norway continued to be driven by rising functionality and segmentation. It was consolidated compared to many other consumer health categories. Brands such as Norgesplaster and Hansaplast offered a wide range of plasters/adhesive ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Adult Mouth Care in Norway

Dry mouth became an exceedingly common occurrence amongst the Norwegian population. Increasingly hectic lifestyles coupled with a higher intake of medicines and a larger elderly population were the main factors driving the sales of adult mouth care ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Analgesics in Norway

There were many reasons driving the dynamic performance of analgesics in 2014. Firstly, several new product developments such as Paracetduo from Weifa, Voltarol Forte from Novartis in 2013 and Paralen from Sanofi-Aventis in 2014 notably boosted value...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sports Nutrition in Croatia

Sports nutrition continues to be dominated by protein products, which accounted for 97% of sales in 2014 (90% in powder form). Non-protein products only started to appear on the market a few years ago.

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Croatia

Despite the widespread advertisement of vitamins and dietary supplements via the electronic media, Croatian consumer confidence remains limited. The benefits of prevention offered by such products are overshadowed by a lack of money to make purchases...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Weight Management in Croatia

According to official statistics, Croatia is one of the European countries with the largest population of overweight and obese people. This actually may come as a shock to Croatians, who tend to consider themselves as being healthy. Traditionally, a ...

Mar 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Wound Care in Croatia

Wound care currently suffers from a lack of new launches and innovation, with companies appearing to be reluctant to extend their brand portfolios or launch new formats. Croatian consumers also contribute to this static situation as they are ...

Mar 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Analgesics in Croatia

The current economic downturn is still very much visible in Croatia, with disposable household incomes nowhere near recovering. This leaves a mark on consumption of analgesics and is driving consumers towards frugality, despite obvious reasons for ...

Mar 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Croatia

Besides the threats from other consumer health segments, cough, cold and allergy (hay fever) remedies suffered from a relatively mild winter which affected the number of coughs and colds. Apart from that, the vaccination policy of the government, ...

Mar 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Dermatologicals in Croatia

Croatia has still not freed itself from the grip of the economic downturn in 2014. Household incomes are yet to recover from the decline in previous years, which implies an elevated propensity to save on unnecessary consumer goods. Though important, ...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Digestive Remedies in Croatia

Eating habits and diets are changing in Croatia. Due to a lack of available time, consumers are shifting towards convenience and purchasing a growing amount of fast food. The way food is consumed has also changed, with meals increasingly being eaten ...

Mar 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Herbal/Traditional Products in Croatia

Croatian consumers are increasingly considering how consumer health products may affect their body and possible side effects. Traditionally, herbal/traditional products are considered to be less hazardous if used as an alternative to standard ...

Mar 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Health in Croatia

The Croatian economy continued to perform poorly in 2014 – a situation which also negatively impacted the country’s consumer health market, albeit not to the same extent as in other FMCG markets. Health is one of the last areas where consumers look ...

Mar 2015 | US$2,400 | Pages: 69 | Add to cart | View details

Country Report

Digestive Remedies in China

Advertising has a great influence on consumers’ purchasing behaviour in China. Products with high brand awareness are more likely to be chosen by local consumers when self-medicating their minor symptoms of discomfort in the gastric area. The number ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Eye Care in China

The Low-cost Common Drug List issued by the National Development and Reform Commission in May 2014, which was meant to make essential drugs more affordable to average consumers, impeded the value growth of OTC eye care. The low-price drugs in the ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Herbal/Traditional Products in China

Herbal/traditional products, with a longstanding presence in China, are favoured by many local consumers for their milder nature and fewer side effects than non-herbal/traditional products. Meanwhile, herbal/traditional manufacturers have ...

Mar 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in China

The Legislative Affairs Office of the State Council issued in November 2014 a draft with regard to the regulation of the national smoking ban in public places, indoor or outdoor, prepared by the National Health and Family Planning Commission. The ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Consumer Health in China

Consumer health enjoys healthy value growth in China in 2014, mainly due to the substantial growth of the largest category, vitamins and dietary supplements (VDS). With growing health awareness and rising disposable income, more local consumers are ...

Mar 2015 | US$2,400 | Pages: 118 | Add to cart | View details

Country Report

Sports Nutrition in China

In 2014, sports nutrition experienced the highest value growth amongst the four major categories in consumer health and surpassing vitamins and dietary supplements in China, driven mainly by young consumers’ growing attention to their appearance and ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in China

With the improving living standards and the mounting pressure from life and work, more domestic consumers are demanding VDS to enhance their immune systems to improve their health. Their rising healthcare awareness and the growing pursuit of personal...

Mar 2015 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Weight Management in China

Weight management experienced slightly higher current value growth in 2014 compared with 2013 due to female consumers’ growing attention to their body shape and regularisation of the market, with the advent and the rise of alternative weight ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Wound Care in China

Wound care products are externally used, with few side effects that could result from self-medicating. As a result, wound care continued to register stable value growth in 2014. Moreover, the developing distribution channels, including the ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Adult Mouth Care in China

Adult mouth care experienced 5% current value growth in 2014 to reach CNY187 million, driven by factors such as consumers’ rising health awareness and a high frequency of mouth health issues due to unhealthy dietary habits or mounting pressure. The ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Analgesics in China

Despite the economic slowdown and consumers’ increasing rational in allocating disposable income, demand for analgesics remained steady in 2014, leading to the strong value growth. This could possibly be attributed to the accelerated pace of life and...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Calming and Sleeping in China

With the accelerating lifestyles and mounting pressure from work and life, especially among urban consumers, more locals seem to have sleeping disorders, including difficulty falling asleep. An increasing number of consumers have resorted to calming ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in China

Value growth of cough, cold and allergy (hay fever) remedies (CCA) stabilised in 2014, at 8%, after a series of product safety issues since 2012. Firstly, ephedrine, one of the illegal drug making elements, was discovered in multinational CCA brands,...

Mar 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dermatologicals in China

Dermatologicals continued its strong value growth in 2014, mainly driven by the changing weather conditions. Demand for dermatologicals is usually peaked in the third quarter and ebbed in the first quarter across the country, whereas dermatologicals,...

Mar 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Consumer Health in Colombia

A money-back guarantee for user dissatisfaction has been more common in durable than in non-durable goods. However, some companies, such as Amway, have offered this for many years to engender a sense of confidence in the quality of its products among...

Mar 2015 | US$2,400 | Pages: 117 | Add to cart | View details

Country Report

Sports Nutrition in Colombia

Sports nutrition is one of the highest growers in the consumer health market. The category saw double-digit expansion of specialised stores and very dynamic expansion of international brands such as GNC, which is the most visible in those new stores ...

Mar 2015 | US$900 | Pages: 28 | Add to cart | View details
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    Statistical Reference Handbook

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