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Market research for the consumer health industry

Euromonitor has the world’s most comprehensive research on the consumer health industry. We monitor and analyse industry trends in consumer Health globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in consumer health include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Dermatologicals in Kazakhstan

In 2013 dermatologicals in Kazakhstan were developing on a harmonised path, driven mainly by an increasing product assortment, expanding distribution and increasing consumer concerns and awareness regarding their health and body. The improving ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Kazakhstan

In 2013 changing lifestyles and accelerating pace of life continued to benefit sales of digestive remedies in Kazakhstan. Increasing working hours and rising levels of stress, especially in major cities, negatively affect consumers’ diet. Moreover, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Herbal/Traditional Products in Kazakhstan

Herbal/traditional products benefit from the development of self-medication. Consumers in Kazakhstan tend to consider more such products in self-medication, as they are perceived as possessing fewer side effects compared with synthetic medicines. The...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Consumer Health in Kazakhstan

Consumer health achieved a slightly better performance in 2013 compared with the review period CAGR. Self-medication continues to expand in Kazakhstan, driven by both demand and supply sides. Furthermore, in 2013 a further shift towards more ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Sports Nutrition in Kazakhstan

Sports nutrition is a rather limited category represented by protein powder and protein RTD products. This category is mainly used by professionals only, and still lacks interest among mass consumers. The general audience remains sceptical regarding ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Kazakhstan

In 2013 vitamins and dietary supplements continue to benefit from expanding distribution and growing demand. A wider product assortment is becoming more available to a wider audience in Kazakhstan. The significant growth of direct sellers also ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Weight Management in Kazakhstan

In 2013 changing attitudes towards weight management represented the core factor driving growth in sales of the category. The number of people looking to control their weight through different and more natural means continued to grow. In addition, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wound Care in Kazakhstan

Wound care remains a rather small category in Kazakhstan. The major category in wound care remains sticking plasters/adhesive bandages. Although the category sees limited demand, which is driven purely by necessity, it continued to grow at the end of...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Analgesics in Kazakhstan

In 2013 analgesics continued to see positive development in Kazakhstan. Demand is driven by changing lifestyles and the accelerating pace of life. As more people strive for careers and higher incomes by working extra hours, the number of health ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

In 2013 cough, cold and allergy (hay fever) remained a seasonal category in Kazakhstan. In general, sales tend to increase in late autumn and remain high during the winter. However, in 2013 some increase in the category’s sales was also observed ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Consumer Health in Georgia

Consumer health saw current value sales decline for the review period as a whole. While this was chiefly due to government price reductions in 2013, a number of other factors also constrained growth. Following the Russian invasion of 2008, Georgia ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Herbal/Traditional Products in Georgia

Herbal/traditional products remained a small niche in consumer health at the end of the review period, accounting for just 10% value share. Most consumers view standard products as more efficient, particularly as these products are often strongly ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sports Nutrition in Georgia

Sports nutrition was first introduced into retail channels Georgia in 2011 with the launch of Trec Nutrition's range. Before that consumers could only purchase these products from abroad or from a limited number of private importers offering sports ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Georgia

The Georgian government introduced sharp price cuts across most product areas in vitamins and dietary supplements in 2013, in order to make these products more affordable to consumers. As a result, current value sales overall saw a sharp decline of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Weight Management in Georgia

There was growing awareness of the health issues associated with excess weight in Georgia during the review period. This was partly linked to widening access to the internet. In addition, the internet and other media channels also fuelled many ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wound Care in Georgia

Wound care was the only product area in OTC to see current value growth in 2013 over the previous year. This was thanks to this product area being omitted from the compulsory price reductions seen across OTC. Unlike other product areas in OTC, there ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Analgesics in Georgia

Analgesics was heavily impacted by the Georgian government in 2013. Traditionally the mark-up on analgesics was high in Georgia, with this partly due to the dominance of PSP, GPC and Aversi in chemists/pharmacies. Most products carried mark-ups of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

Cough, cold and allergy (hay fever) remedies saw current value sales hit hard by the government's price reductions in 2013. Prior to this year, many product areas saw high mark-ups of over 50%, partly due to the strength of leading players in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Georgia

February 2013 saw the introduction of universal health coverage in Georgia. Consequently, many consumers suffering from dermatological ailments opted to visit doctors for advice rather than simply opting for traditional home-made remedies. However, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Georgia

The Georgian government moved to make medicines more affordable in 2013, thus reducing mark-ups across digestive remedies. Prior to this year, mark-ups exceeded 50% for many products, partly due to the strength of leading domestic chains in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Herbal/Traditional Products in Russia

The tendency for consumption of natural products remains in a niche, but is notably growing in Russia. This is seen within all fast-moving consumer goods industries and consumer health is not an exception. More often, people turn to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Russia

Major changes in tobacco legislation took place in Russia from June 2013 in order to decrease the number of smokers in the country. Many bans came into force prohibiting smoking in any medical or educational institutions or on long-distance trains. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sports Nutrition in Russia

In 2013, sports nutrition continued to post confident double-digit growth as sales increased by 14% in current value terms. Over the review period, confident growth of sports nutrition was mainly stimulated by a constantly increasing number of people...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Russia

2013 saw continuation of the development of vitamins and dietary supplements in Russia. Its healthy growth is defined by Russians’ increasing awareness about the advantages of these products and their willingness to take preventive medication. Main ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Weight Management in Russia

Weight management products continue to show rapid development in Russia. These products face high growth rates due to their increasing penetration within modern distribution channels. Traditionally, meal replacement slimming products and weight loss ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wound Care in Russia

In 2013, wound care in Russia saw current value growth of 8% and volume growth of 1% as sales reached RUB4.2 billion and 553 million units, respectively. In Russia, a wide variety of wound care products are present, which, throughout the review ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Adult Mouth Care in Russia

During the period 2012-2013, Russians continued to take increasing interest in the improvement of their appearance and the strengthening of their health. Therefore, remedies aimed at better looks and personal hygiene have become more popular. The ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Analgesics in Russia

A change of status of codeine-containing analgesics in Russia in 2012 to Rx medicine led to a reorientation within consumer health and launches of alternative non-codeine remedies. The aim of the change in 2012 was to decrease consumption of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Calming and Sleeping in Russia

There is no official data about the number of Russians who suffer from sleeping disorders. According to various trade press sources, 40% of Russians suffer from insomnia and this indicator is constantly growing. The increasing pace of life and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Russia

A flu epidemic did not take place in Russia in the autumn/winter season 2013-2014. The end of 2013 did not show a significant increase in the number of sick people. In January-March 2013, Russia experienced an increase in people who were sick with ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Russia

Russians trust those products which are sold in pharmacies to be of high quality and efficient. Therefore, not only non-pharmaceutical brands but also medicated cosmetics are gaining popularity. Despite the slowing economy in Russia, incomes in 2013 ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Russia

The increasing pace of life has changed Russians’ nutrition habits and pushed them towards frequent on-the-go consumption. Fast food and snacking often become the cause of problems with the digestive system and, thus, push demand for relevant ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Herbal/Traditional Products in Vietnam

Towards the end of review period, herbal/traditional products attracted more consumer interest, mainly in line with the increasing trend towards health and wellness in Vietnam. Herbal/traditional products are widely accepted because Vietnam possess a...

Aug 2014 | US$900 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Vietnam

As at the end of the review period, NRT smoking cessation aids remained unavailable in Vietnam due to low interest from both manufacturers and consumers. This was also due to the fact that smoking was still quite popular in the country, and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Consumer Health in Vietnam

In 2013, consumer health in Vietnam continued to record strong current value growth despite a slow down in the economy during 2012-2013. Except for aspirin, all consumer health product categories registered current value growth in 2013. Demand for ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Sports Nutrition in Vietnam

In 2013, sales of sports nutrition products continued to be negligible in Vietnam. Sports nutrition products remain a new concept to Vietnamese consumers. Many consumers are not aware of the existence of sports nutrition or of the health benefits of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Vietnam

Demand for vitamins and dietary supplements continued to rise strongly in 2013 thanks to increasing disposable incomes and higher awareness of vitamins and dietary supplements. Due to urbanisation, more people were leading busier and more-stressful ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Weight Management in Vietnam

In 2013, consumer lifestyles and the working environment became increasingly hectic and stressful. Some consumers practiced an unhealthy diet consisting of fast and oily foods and soft drinks to indulge themselves. Consequently, an increasing number ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wound Care in Vietnam

Being a small category and targeting a niche consumer group, wound care products does not gain a great deal of attention from manufacturers or consumers.

Aug 2014 | US$900 | Add to cart | View details

Country Report

Adult Mouth Care in Vietnam

Toward the end of review period, the number of people that had mouth-related problems, such as mouth ulcers, canker sores and inflammations due to stomatitis, was increasing in the country. This was due to the hotter weather and a more-polluted ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Analgesics in Vietnam

In 2013, analgesics continued to be the most-popular OTC products in Vietnam, accounting for a 40% value share of OTC products. The popularity of analgesics is as a result of the high level of usage of acetaminophen in the country. In 2013, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Calming and Sleeping in Vietnam

Calming and sleeping recorded especially strong growth in 2013 due to various economic and social factors. Fast urbanisation resulted in changing lifestyles for many consumers, who were leading more-stressful and busier lives than before. In ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

Similar to analgesics, cough, cold, and allergy (hay fever) remedies recorded strong current value growth of 11% in 2013, which was higher than in the previous year. Increasingly-stressful and busy lifestyles and a more-polluted environment in major ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Vietnam

Toward the end of the review period, self-medication became quite popular in Vietnam, especially in relation to traditional methods that alleviate or cure skin problems. For example, yellow ginger can be used for acne treatment, while coconut oil can...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Vietnam

Toward the end of the review period, more Vietnamese consumers, especially those residing in major cities such as Ho Chi Minh City and Hanoi, were turning to eating fast food as a result of the strong development of fast food chains such as KFC, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Romania

Value sales of dermatologicals increased by 10% in Romania in 2013, a milder growth rate in comparison to the previous year’s. Dermatological products are becoming more widely used in Romania and, as the novelty effect vanishes, growth rates are ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Digestive Remedies in Romania

Value growth of digestive remedies, though stable in 2013, was slower than that of OTC as a whole, as it is closer to maturity. Stressful lifestyles mean an increased likelihood of digestive problems, which ensures stable sales of digestive remedies....

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Herbal/Traditional Products in Romania

Herbal/traditional self-treating remedies are increasingly popular in Romania, due to consumers’ increasing awareness about the possible harming effects of long-term self-medication using standard OTC drugs. Value sales of herbal/traditional products...

Aug 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Romania

Value sales of NRT smoking cessation aids rose by 35% in Romania in 2013, though from a very low base. E-cigarettes seem to have reversed the growth trend of NRT smoking cessation aids, as in 2012 value sales dropped by 84% after the withdrawal of ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Consumer Health in Romania

Despite the negative effects of economic downturn in Romania, consumer health continued to grow in retail value terms at double-digit rates in 2012 and 2013. A global health and wellness lifestyle trend has become more apparent in Romania too, having...

Aug 2014 | US$2,400 | Pages: 89 | Add to cart | View details
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