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Deodorants market research

Euromonitor has the world’s most comprehensive research on the deodorants category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the Deodorants market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our deodorants market research answer questions such as:

  • What is the market size of deodorants?
  • What are the major brands in deodorants?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

results

 

Country Report

Deodorants in Vietnam

Toward the end of review period deodorants continued to gain popularity as Vietnamese consumers were more conscious about hygiene and their appearance. In general, the weather in Vietnam, particularly the central and southern areas, is quite hot ...

Oct 2014 | US$900 | Add to cart | View details

Company Profile

Puig SL in Beauty and Personal Care

Puig SL, a Spain-based beauty company specialising in fragrances, is seeking to expand its geographic footprint to lessen its dependence on the flagging Western European market, but also to reap the benefits of rising spending power in emerging ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Deodorants in Malaysia

In 2013, deodorants with specific benefits continued to perform well. Specific benefits such as whitening, skin repair, anti-aging, and antiperspirant, were widely utilised by various leading brands, including brands like Nivea Deodorant and Rexona. ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

The Multifaceted Evolution of Global Beauty

With major markets, including the US, Brazil and China, witnessing growth pressures and innovation becoming saturated, the beauty industry needs to find new frontiers for expanding revenue potential. Cross-category product developments have been ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Deodorants in Saudi Arabia

Saudi Arabian cities became increasingly crowded during the review period, with population growth and a housing shortage also resulting in many homes becoming increasingly crowded. Saudi Arabia’s high temperatures, meanwhile, resulted in many ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Customisation and Increasing Segmentation Spell Growth in Beauty

As emerging markets grow in strategic importance with the expansion of the middle class, as wealthy developed markets reach maturity, manufacturers are on a quest to find the right balance for growth, although further challenged by consumer diversity...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Deodorants in Hong Kong, China

Deodorants recorded a slower current value growth in 2013 than 2012 in view of the increased penetration amongst consumers. With consumers placing more importance on their grooming regime including smelling nice for work, some consumers were also ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Japan

Amid the growing popularity of scented products such as scented detergents and fabric softeners, Japanese consumers have become sensitive to smell and body odour. Sume-hara (smell harassment) became the word to describe the discomfort that people ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Nigeria

Demand for deodorants increased strongly for the last five years, excluding the economic crisis of 2009, and products are increasingly visible in a wide variety of retail outlets, including big supermarkets such as Shoprite and Park ‘n’ Shop. The use...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Portugal

With limited growth potential, deodorants was marked by the ongoing shift of the collective consumer attitude towards more rational purchases and value for money choices in 2013. As a result, deodorants in Portugal declined by 5% in current value ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in the United Arab Emirates

The strong population growth recorded in the United Arab Emirates in 2013 due to the high numbers of expatriates moving to the country due to its economic boom and the rising number of highly-paid job vacancies contributed substantially to growth ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Belarus

Belarusian consumers pay more attention to their personal hygiene, considering personal appearance more and more important. As a result, the consumer base for deodorants keeps growing in Belarus. However, not all Belarusians use deodorants as part of...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Ireland

Overall value sales of deodorant reached €40 million in 2013. This was a comprehensive increase of 4% on the previous year in current terms. Deodorants remain a staple product for Irish consumers that they will not go without. Personal hygiene is ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Russia

Along with an increasing hygiene culture in Russia, the penetration of deodorants grew over the review period. Russians became more concerned about their overall appearance and thus cared more about having a feeling of freshness. This was especially ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Indonesia

During 2013, deodorants continued to be threatened by mass fragrances, which come in various attractive aromas and packaging design. Mass fragrances also attempted to attract consumers from all income groups and age groups. In addition, deodorants ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Brazil

In 2013, deodorants posted strong current value growth of 23%, reaching R$10.3 billion. All categories posted high growth rates in 2013, with deodorant sprays posting the highest growth of 35%, to reach R$4.5 billion in 2013.

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2013. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Under its ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Natura Cosméticos SA in Beauty and Personal Care

Despite being almost entirely reliant on the Brazilian market, Natura ranked 14th globally in 2013 in beauty and personal care. It is the leader in Brazil despite being a direct seller. Its successful implementation of a direct selling model has ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Deodorants in Belgium

2013 was a disappointing year for deodorants. Firstly, deodorant sprays, the most valuable category, registered a current value decline of 1%. Deodorants also suffered from the poor weather during the first half of the year (there is a strong ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Switzerland

Growth in deodorants was driven by the trend towards natural ingredients in 2013. Consumers of deodorants were more conscious about what they put on their body, and sought skin-friendly and natural ingredients. The growing debate regarding the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in the Netherlands

In 2013 deodorants remained stagnant as the category experienced a very small drop in value sales. Deodorants has already reached quite a mature stage in the Netherlands and the main brands are struggling to achieve growth. Female-orientated ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Amway Corp in Beauty and Personal Care

Amway is a global player in beauty and personal care (BPC) with a strong presence in China and a fast emerging presence in India. The company however has begun to face stronger competition from other direct sellers in China such as Nu Skin while it ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Revlon Inc in Beauty and Personal Care

Revlon’s eponymous brand is one of the most recognised labels globally. It has established a multinational presence, but remains heavily reliant on the mature and competitive US market. Revlon has maintained its share in nail products, but a slow ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

L‘Oréal Groupe in Beauty and Personal Care

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Deodorants in France

In 2013, there was less investment in product innovation within this category, thus in part explaining the lower performance of deodorants. As a result, to compete for sales, the main brands essentially used price-based promotions and advertising, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Thailand

Consumers’ rising image consciousness saw them placing more efforts in their daily grooming process. They were thus more willing to invest in deodorants to ensure that they smell good and do not suffer from any body odour problems. Manufacturers’ ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Oriflame is a leading player in the BPC direct selling market. It has faced several challenges, however, as sales in Eastern Europe wane. It is also overly reliant on the unstable Russian market, where recent political upheaval is having an impact on...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Deodorants in Chile

Products with added benefits for the consumer represented the main trend in 2013. Deodorants claiming to lighten armpit skin colour, avoid fabric stains or offer enhanced protection proved successful among Chilean consumers.

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Serbia

The struggle for costumers in deodorants continues. Currently it cannot be said that the category is facing sharp growth apart from deodorant wipes and pumps. These products were introduced fairly late and there is still a lot of room for growth. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Norway

The Norwegian Food Safety Authority warned consumers against the daily use of antiperspirants, as they are the highest sources of bringing aluminium into the body. It forced the EU to make European legislation for the aluminium content in cosmetics. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in the United Kingdom

In 2013, the key story in deodorants was the introduction of compressed packaging for spray metal aerosol cans. Unilever Home & Personal Care Ltd introduced this new format in February across its brands Sure Women, Dove and Vaseline intensive Care. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Iran

Deodorants remained an immature category in Iran with a low base and thus great potential for growth. Key urban areas, such as Tehran, Mashhad, Isfahan and Shiraz, have very hot weather, especially during the summer, which means an increasing ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Colombia

Small sizes continue to be an important choice for consumers in roll-ons or mini roll-ons and creams packaged in personal size flexible plastic. They are targeted for sales via small independent grocers where the availability of small sizes enables ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Canada

In 2013, deodorants grew by 3% in current value terms reaching C$350 million. The growth in deodorants’ value sales was mainly driven by product development. Volume sales however, showed only modest increases, mostly in line with population growth. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in the Czech Republic

The performance of deodorants in 2013 was similar to that of the previous two years, with the category recording current value growth of 1% as no significant changes were seen. The most popular products remained male and female-specific deodorants ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Finland

Deodorants’ value growth continued to lag behind the average sales growth of beauty and personal care. The category is very mature and stagnant, and intense competition restrained companies from launching products with higher than average unit ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Avon Products Inc in Beauty and Personal Care

Avon’s fortunes have sharply diminished in recent years. Where it previously benefited from an early move into China, China is now among its heaviest burdens with too much indecision over its retail model and high legacy operational costs. In North ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Deodorants in Uruguay

The 12% growth posted by deodorants during 2013 in current terms was one percentage point higher than the growth seen in 2012, mainly caused by inflation. Nonetheless, the impact on volume differs from one product to another. For example deodorant ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in the Philippines

With the Philippines being a tropical country, using deodorants is an important part of daily hygiene. Deodorants increased by 6% in current retail value terms in 2013, driven by increasing usage among teens. Consumers are using these products at a ...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

Beauty in Latin America: A Revolution of Expectations

A new middle class has emerged in Latin America, less affluent than the traditional middle class but hugely aspirational. Economic growth might have cooled, but Latin Americans are more engaged with beauty and personal care than ever before, and they...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Deodorants in the US

Deodorants, a highly homogenous category, is underpinned by highly inelastic demand from a population that considers proper hygiene to basically be mandatory within the confines of normal society. As this has been the case for years now, deodorants ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Pakistan

2013 witnessed international players maintain their stronghold in deodorants. Companies like Unilever made huge investments to strengthen their distribution networks and penetrate the category. Deodorants continued to grow in urban and semi-urban ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in India

Deodorants attracted several domestic and international companies due to its high growth potential. 2013 witnessed several new launches and marketing campaigns by new manufacturers.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Argentina

During 2012 and 2013, strong development in new products in deodorants and antiperspirants were registered, offering additional benefits. Products that offer protection even against water; that do not change the colour of clothes; that has the ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Procter & Gamble, despite being the leading beauty and personal care player, is losing ground due to not adapting to market shifts quickly enough. Going forward, its success will depend on creating new segments as it has lost ground to its key ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Deodorants in Morocco

Overall deodorants achieved a good performance in value terms thanks to steady consumer demand. Such products tended to be considered as luxury. Hot weather and crowded urban areas led consumers to include deodorants in their purchasing patterns in ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Kenya

Roll-ons continued to be the preferred deodorant format in the Kenyan market. The products are easy to use, affordable, and widely available, all of which contribute to growth of this deodorant format.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Spain

Deodorants sales consolidated the declining trend they have being suffering since Spain’s economy began to struggle. In 2013, sales declined by 1% in current value terms. The poor economic situation has resulted in Spanish consumers trying to make ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Denmark

Deodorants in Denmark recorded current value growth of 1%, to reach DKK233 million in 2013. Value growth in the deodorants category is mainly influenced by the new product launches of the major players in the category, namely Unilever Danmark A/S, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Slovakia

Deodorants remains a rapidly developing beauty and personal care category in Slovakia and growth remains positive in spite of high levels of saturation. Many manufacturers of deodorants are now paying more attention to innovation, vying to offer the ...

Jul 2014 | US$900 | Add to cart | View details
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