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Deodorants market research

Euromonitor has the world’s most comprehensive research on the deodorants category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the Deodorants market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our deodorants market research answer questions such as:

  • What is the market size of deodorants?
  • What are the major brands in deodorants?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

results

 

Country Report

Deodorants in Morocco

Overall deodorants achieved a good performance in value terms thanks to steady consumer demand. Such products tended to be considered as luxury. Hot weather and crowded urban areas led consumers to include deodorants in their purchasing patterns in ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Kenya

Roll-ons continued to be the preferred deodorant format in the Kenyan market. The products are easy to use, affordable, and widely available, all of which contribute to growth of this deodorant format.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Spain

Deodorants sales consolidated the declining trend they have being suffering since Spain’s economy began to struggle. In 2013, sales declined by 1% in current value terms. The poor economic situation has resulted in Spanish consumers trying to make ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Denmark

Deodorants in Denmark recorded current value growth of 1%, to reach DKK233 million in 2013. Value growth in the deodorants category is mainly influenced by the new product launches of the major players in the category, namely Unilever Danmark A/S, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Slovakia

Deodorants remains a rapidly developing beauty and personal care category in Slovakia and growth remains positive in spite of high levels of saturation. Many manufacturers of deodorants are now paying more attention to innovation, vying to offer the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Peru

Body sprays continued to develop rapidly, as young men appreciate the practicality of a product that is both a deodorant and can simultaneously be used as a fragrance. In addition, Unilever, which offers the most popular brand in body sprays, Axe, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Cameroon

Deodorants performed quite well in 2013, recording growth of 7% in current value terms. Product availability is widening both in volume and brand range. Growth is in line with increasing levels of urbanisation and underpinned by rising consumer ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Bosnia-Herzegovina

With marginal growth in current value terms during 2013, deodorants performed weaker than the average growth recorded during the review period at 1%. For a third consecutive year, deodorants failed to grow past the 1% mark in current value terms, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Slovenia

Deodorants in Slovenia is characterised by foreign manufacturers which set the trends in the country. There were a number of new product launches in 2013 which mainly focused on adding features to products, such as stain prevention, ingredients for ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Guatemala

In 2013, deodorants continued to be a highly dynamic category, with a constant presence in mass-media advertising and very active in terms of in-store promotions. Sales increased by 9% in current terms to reach GTQ276 million. Despite a long presence...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Germany

In 2013 the trend towards deodorant products with natural ingredients or at least free from parabens and aluminium or alcohol, continues. Consumers try to pay closer attention to what comes directly in contact with sensitive regions of their skin to ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Algeria

The use of deodorants is very common in Algerian daily life, primarily due to the fact that the country experiences hot weather over a long part of the year. It is for this reason that companies focus on it as a gateway product in terms of business. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Croatia

Deodorants witnessed current value growth for the third consecutive year, from 2011. However, looking at volume sales dynamics, it was evident that sales declined constantly. What saved the financial result for deodorants, were the numerous new ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Bulgaria

Value growth in 2013 was at 4%; an increase on the review period CAGR of 3%. This demonstrates that even during the years of fierce financial crisis, current value sales in the category were on the rise. On-going marketing campaigns, special offers, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in South Korea

Deodorants in South Korea continued to show positive growth rate as consumers are recognising their need of deodorant products. The main consumer group of deodorants is young people. However, large numbers of middle-aged consumers are not aware of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Costa Rica

Deodorants continued to see deeper levels of segmentation in 2013, with manufacturers focusing on consumers’ different needs, which were directly related to age and aspirational life styles. The leading brands continued to benefit from the influence ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Venezuela

Most of the deodorant types and formats are subject to price control by the government since April 2012. The regulation embraces deodorants that come in bar, liquid, gel and aerosol formats and therefore most of the brands could not increase prices ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Singapore

Due to the hot and humid climate in Singapore, it is common for consumers to perspire easily. Hence, the use of deodorants is inevitable as consumers seek for ways to stay clean and dry. Deodorants saw value growth of 2% to generate sales of S$23 ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Dominican Republic

The 2013 economic slowdown slowed the growth in value sales at constant 2013 prices. Nonetheless, growth in 2013 was faster than the flat review period CAGR. The review period saw erratic growth, with significant falls in value sales at constant 2013...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Egypt

The sales of deodorants continued to benefit from Egypt's hot year-round climate and congested cities at the end of the review period with more and more people venturing to more developed cities for jobs. Now more than ever, consumers view deodorants...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Poland

The awareness of Polish consumers of the problem of perspiration is growing. Deodorants’ manufacturers offer a variety of solutions that not only provide effective protection against perspiration, but also nourish the delicate underarm skin. There ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Hungary

Deodorants recovered from crisis and volume sales started to increase in 2013. However, the category recorded marginal volume sales growth and unit prices also stagnated, thus value sales growth remained marginal. Price competition remained strong in...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Yves Rocher SA in Beauty and Personal Care

Yves Rocher SA, a France-based producer and retailer of beauty and personal care products, is emerging solidly from a difficult period following its over-exposure to poor market conditions in the Eurozone. Acquisition of the Turkish brand Flormar in ...

Jun 2014 | US$525 | Add to cart | View details

Company Profile

Shiseido Co Ltd in Beauty and Personal Care

While retaining its top 10 place, Shiseido’s sluggish performance was due to ongoing economic issues in Japan, boycotting of Japanese products in China and currency fluctuations. The new CEO Masahiko Uotani takes over after the sale of Carita and ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Deodorants in Lithuania

Awareness of the importance of deodorant in the personal hygiene routine among Lithuanian consumers benefited sales of deodorants during 2013. Increasing numbers of Lithuanian people find deodorants to be must-have products, while rising demand for ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Latvia

Becoming an essential part of daily hygiene routines for increasing number of Latvians, deodorants saw a high growth rate for a third consecutive year. Strengthening purchasing power contributed to sales of more sophisticated types of deodorants. ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Georgia

Deodorants saw a marked shift in distribution towards the end of the review period. This was partly due to strong outlet volume expansion for channels such as parapharmacies/drugstores, which alone gained two percentage points in value share in 2013 ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Mexico

Although sales of deodorant creams declined at the start of the review period since 2009 this trend reversed as a result of the increasing popularity of clinical deodorants. In 2013 retail value sales of deodorant creams increased by 8% in current ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Australia

Deodorants promoted with stronger, long-lasting protection were the strong performers in 2013, as sweating and body odour often causes anxieties among consumers. Effectiveness is a key factor in purchasing deodorants, and manufacturers are ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in South Africa

Deodorant usage remains a daily grooming essential for many urban South Africans who can afford the product. South Africa’s subtropical climate ensures that the country remains fairly hot and humid throughout the year; this results in the need for ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Ecuador

Although companies are constantly creating new products and new variations of existing products, the basic and common point amongst all of them is a long-lasting antiperspirant benefit. This remains important as it is the main reason why the product ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Bolivia

Bolivian consumers of deodorants demanded products that offer them added benefits in 2013. Retailing brands are successfully targeting these needs by offering a wider variety of fragrance, moisturising properties, claiming to prevent stains, and even...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Estonia

Current value sales of deodorants continued to increase in 2013. However, the improvement was more a result of increases in unit prices, as growth in volume terms remained more moderate. This was a result of Estonians’ growing concern regarding the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Israel

In Israel, deodorants continue to be considered an absolute essential beauty and personal care product due to the very hot, humid climate and the very long summers. Even the Israeli winter has many hot sunny days. In addition, the growing interest in...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Italy

Deodorants remains a very important category in beauty and personal care in Italy in terms of overall volume sales and, moreover, because deodorants from an integral part of the basic hygiene routines of the majority of Italians. In addition, ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Turkey

In 2013 deodorants continued to register a positive current value performance, fuelled largely by the launch of new products with sophisticated properties and successful advertising campaigns. Nevertheless, the 10% current value growth registered at ...

May 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in Austria

The high presence of multinational companies with substantial resources at their disposal, including Europe’s leading beauty and personal care companies, and the effective marketing strategies of these companies helped to boost the growth potential ...

May 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in China

Value growth of deodorants in China in 2013 slowed slightly compared with 2012. With retail sales of RMB614 million, deodorants remained a niche category with a small consumer base. Despite the fact that deodorants can remove unwanted body odour in ...

May 2014 | US$900 | Add to cart | View details

Company Profile

Chanel SA in Beauty and Personal Care

Chanel SA’s eponymous brand is one of the best known luxury brands in the world. Over half of Chanel’s sales come from its beauty business, which includes classic fragrances like Chanel N°5. While Chanel leads the premium fragrances rankings globally...

May 2014 | US$525 | Add to cart | View details

Country Report

Deodorants in Greece

Deodorants prove to be resilient to the recession, as they are considered staples. Although brand loyalty remains stronger in comparison to other personal care products, ever more Greeks are on the lookout for discounts, willing to stock products ...

Apr 2014 | US$900 | Add to cart | View details

Passport

Passport Deodorants Americas

All current Deodorant category data and analysis for 15 North and Latin American countries. Provides access to specialized research teams, reports, advanced data modelling tools, plus competitor insight, historic and forecast data, trends, breaking ...

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Deodorants Asia Pacific and Australasia

All current Deodorant category data and analysis for 18 Asia Pacific and Australasia countries. Provides access to specialized research teams, reports, advanced data modelling tools, plus competitor insight, historic and forecast data, trends, ...

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Deodorants Eastern Europe

All current Deodorant category data and analysis for 18 Eastern European countries. Provides access to specialized research teams, reports, advanced data modelling tools, plus competitor insight, historic and forecast data, trends, breaking news and ...

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Deodorants Middle East and Africa

All current Deodorant category data and analysis for 12 Middle East and African countries. Provides access to specialized research teams, reports, advanced data modelling tools, plus competitor insight, historic and forecast data, trends, breaking ...

Mar 2014 | US$9,500 | Add to cart | View details

Passport

Passport Deodorants Western Europe

All current Deodorant category data and analysis for 17 Western European countries. Provides access to specialized research teams, reports, advanced data modelling tools, plus competitor insight, historic and forecast data, trends, breaking news and ...

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Deodorants Global

All of our data and analysis for deodorants in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2014 | US$50,000 | Add to cart | View details

Company Profile

Coty Inc in Beauty and Personal Care

Coty is undergoing significant changes. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. It has embarked on a number of acquisitions in 2012 ...

Feb 2014 | US$525 | Add to cart | View details

Company Profile

Elizabeth Arden Inc In Beauty and Personal Care

Elizabeth Arden Inc, a US-based beauty and personal care company, is overhauling its brand strategy to grow sales. It is pushing its range of fragrances into international markets, notably Western Europe, and relaunching a slimmer, younger looking ...

Jan 2014 | US$525 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2012. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Unilever ...

Jan 2014 | US$525 | Add to cart | View details

Company Profile

Henkel AG & Co KGAA IN Beauty and Personal Care

While Henkel’s share has remained static in 2013 in the beauty and personal care industry, it is too focused on its core operations and would benefit from expanding in faster-growing categories. It has fallen behind market growth due to its limited ...

Jan 2014 | US$525 | Add to cart | View details
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