Euromonitor International publishes the world's most comprehensive market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Corporate Strategies in BPC

Oct 2017

Multinationals deploy multi-pronged strategies to expand their sales upon shifting market dynamics. One of the defining challenges in global beauty in recent years has been the increasing competition international players and heritage brands face ...

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Company Profile

Beiersdorf AG in Beauty and Personal Care

Sep 2017

Beiersdorf’s Nivea leads global skin care, and generated 86% of its 2016 BPC sales. La Prairie and Eucerin widen its price positions. While a strategic focus on these three brands, and on skin care function boosted growth, fiercer competition ...

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q3 2017

Aug 2017

Q3 saw negligible but positive changes to the top line projected growth of the beauty and personal care industry. Markets which, as recent as 2016, held much hope for the industry’s immediate future, including Saudi Arabia and China, have tapered off...

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Country Report

Deodorants in Japan

Aug 2017

The review period saw a strong emergence for the sumehara concept in Japan, with this term meaning "smell harassment." Many are distressed by exposure to other people's body odour on public transport or in workplaces, while being keen to avoid ...

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Country Report

Deodorants in Bolivia

Aug 2017

Changing attitudes are forcing companies to innovate in order to meet their customers’ needs. As a result, a wider range of deodorants with different properties are being launched....

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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2017

Colgate-Palmolive Co outperformed the global BPC market over 2011-2016 thanks largely to booming demand for its oral care products in emerging markets. However, increasing competition is making market conditions tougher, and although it has slimmed ...

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Strategy Briefing

Channel Review in Beauty and Personal Care

Aug 2017

Despite the rapid growth of e-commerce over the last decade, store-based retailing continues to dominate the distribution landscape, accounting for 83% of global sales in beauty and personal care in 2016. The physical selling space is constantly ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Jul 2017

Johnson & Johnson Inc (J&J) is a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function, safety and credibility. However, the bulk of its ...

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Country Report

Deodorants in Estonia

Jul 2017

The deodorants category continued to grow in 2016 thanks to innovation and the rise in personal hygiene awareness. New and technologically-advanced products began to appear, as rising income levels made these products more affordable. Moreover, ...

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Company Profile

Unilever Group in Beauty and Personal Care

Jul 2017

Unilever’s strategy of increasingly focusing on higher-priced premium segments and dynamic categories continues in 2017, with the acquisition of Hourglass and its investment into True Botanicals. Unilever is also strengthening its portfolio via ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2017

Amway Corp saw a sharp decline in beauty and personal care sales over 2011-2016. Its main problem is plummeting sales in China, its largest market, as it has come under threat from other direct sellers, local competitors and weakening demand for its ...

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Country Report

Deodorants in South Africa

Jul 2017

Deodorants are considered important products, given the country’s hot climate. As a result, despite the economic situation in the country, deodorants remain an essential part of consumer shopping baskets. Deodorants grew by 8% in current value terms ...

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Company Profile

Coty Inc in Beauty and Personal Care

Jun 2017

Coty has been undergoing a significant transformation. Having historically relied on fragrances to generate most of its revenue, the company is now diversifying its portfolio in terms of both category and region. The integration of Procter & Gamble’s...

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Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a ...

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Country Report

Deodorants in Kenya

Jun 2017

Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s middle-class population positively impacted towards value and volume growth recorded by deodorants during 2016. Additionally, ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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Company Profile

Revlon Inc in Beauty and Personal Care

Jun 2017

Despite Revlon’s multinational presence, it remains heavily reliant on the mature US market, where it is struggling to maintain relevance with its flagship brand. A slow innovation pipeline has been to the detriment of all its colour cosmetics ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Deodorants in Tunisia

Jun 2017

In 2016, deodorants increased by 5% in current value terms to reach TND18 million. The importance of hygiene continued to pay a significant role in sales of deodorants. The hot weather conditions drove up demand and kept consumers interested in ...

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Country Report

Deodorants in Hong Kong, China

Jun 2017

2016 saw a strong rate of growth at 4% in current value terms for deodorants in Hong Kong, which was close to the entire review period growth rate of a 4% current value CAGR. From a demographic point of view, an ageing population is less prone to use...

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