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Market research on Deodorants

Euromonitor International publishes the world's most comprehensive market research on deodorants within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Country Report

    Deodorants in Indonesia

    Deodorants registered slightly slower current value growth in 2015 than in 2014, although sales still grew at a very fast pace. Rising consumer image consciousness is resulting in growing awareness of the importance of grooming, including the need to...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Sweden

    Deodorants, a product that is practically essential for the Swedish population with the paradox characteristic that only if people do not use it, its absence is noticed, saw current value growth of 2% in 2015. The category is dominated by mass ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Georgia

    The currency fluctuation in Georgia from the third quarter of 2014 resulted in a 35% devaluation of the Georgian lari against the US dollar by the corresponding period in 2015. The economic uncertainty among consumers, underpinned by reduced ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Japan

    Deodorants benefited to an extent from a growing focus on body odour during the review period, with this being linked in the media to more Westernised lifestyles and the growing consumption of meat. Middle-aged men notably became increasingly ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Brazil

    In 2015 deodorant sprays again registered an excellent performance, mostly due to accessible prices compared with other types of deodorants and convenience. In this year, discounted prices promoted by the leading companies led to a decline in the ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Cameroon

    Deodorants continued to see a positive performance in 2015, recording growth of 6% in current value terms. The hot and humid weather conditions kept consumers interested in such products and drove up demand, especially amongst active working ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Kenya

    Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population contributed to the positive value and volume growth recorded in deodorants during 2015. ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in the United Arab Emirates

    Deodorants is dominated by deodorant sprays, as many consumers in the country, including men, consider deodorants an essential grooming tool to keep odour at bay, and keep oneself smelling fresh and fragrant. Due to fast-paced lifestyles and ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Poland

    The key trend in 2015 was rising consumer awareness of the importance of everyday hygiene and personal presentation in social life. Therefore, deodorants are available in a large number of fmcg retail outlets in Poland. Sales were driven by gradually...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Australia

    Deodorants experienced relative stagnation in 2015 with the category considered to be highly mature with few breakthrough innovations or new product developments. Deodorant sprays and deodorant sticks drove growth in the category while deodorant ...

    Jun 2016 | US$990 | Add to cart | View details

    Company Profile

    Henkel AG & Co KGaA in Beauty and Personal Care (world)

    While Henkel recorded positive organic year-on-year growth in beauty in 2015, the company is faced with two major challenges including a very narrow focus mainly emerging from hair care, and exposure to politically volatile markets. Henkel lacks ...

    Jun 2016 | US$570 | Add to cart | View details

    Company Profile

    NaturaCosméticosSA in Beauty and Personal Care

    Natura Cosméticos SA, the Brazil-based direct seller and producer of natural positioned, masstige beauty products, finds itself challenged by changing consumer habits and a challenging macro environment in its home market. Its offer, however, remains...

    Jun 2016 | US$570 | Add to cart | View details

    Country Report

    Deodorants in Romania

    Deodorants are a mature product category in Romania. However, strong promotion and intense advertising for new products supported stable growth in 2015. Growth is also being driven by retail expansion, with chains notably expanding further into rural...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in the Philippines

    2015 marked the rising concern among consumers in regard to their health. With increasing disposable incomes, preventing diseases rather than curing them is the goal of a lot of individuals, especially those from young professional consumer groups. ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in India

    Use of deodorants in India is still largely an urban phenomenon and has yet to even penetrate all consumers in urban centres. According to Euromonitor International data, over 67% of the Indian population lives in rural regions, which remain largely ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Spain

    Deodorant roll-ons continued to see the best performance in deodorants in 2015, with among the slowest declines in value sales, since Spanish consumers prefer roll-on deodorants over sprays or creams. Brands such as Sanex, Rexona and Dove offer ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Macedonia

    In 2015, deodorants in Macedonia posted current value growth of 3% to reach sales of MKD227 million. This modest growth rate can be attributed to population stagnation and a weak economic climate. Low income levels and weak purchasing power forced ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Dominican Republic

    Demand for deodorants remains very solid in the Dominican Republic. These products are no longer considered to be luxuries, but rather a daily necessity. Tropical conditions, coupled with crowded urban areas, have encouraged consumers to include ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Morocco

    Deodorants has started to be perceived as a rather sensitive category within the beauty and personal care industry in Morocco. Concerns regarding the side effects associated with deodorants are restraining the previously strong growth in the ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Malaysia

    As a result of rising cost of living with implementation of GST by government of Malaysia, increasing number of Malaysians are adopting cost saving measures in order to avoid spending extra in beauty and personal care products. Therefore, some ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Belgium

    Deodorant sprays registered the best performance within deodorants in 2015, posting an increase of 3% in current value terms. The innovation of compressed technology drove growth. Unilever introduced this technology in 2014, enabling it to use ...

    May 2016 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Procter & Gamble is in the middle of a significant transition as it streamlines its beauty portfolio. While it is too early to assess the benefits of the divestments, the company has made a strategic move, but would benefit from addressing immediate ...

    May 2016 | US$570 | Add to cart | View details

    Country Report

    Deodorants in Tunisia

    During 2015 deodorants sales recorded strong growth in current value terms. Consumers continue to prefer deodorants with strong and effective protection, and this is the most influential factor in the purchasing decision. The demand for deodorants ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Saudi Arabia

    Increased consumer awareness of maintaining good hygiene and combating body odour was the factor boosting growth in deodorants and leading to a good value performance in 2015. The high temperatures which prevail in the country and the increasing ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Pakistan

    The retail value growth of 17% registered in 2015 by deodorants is a result of a number of factors including higher product penetration due to better awareness, more efficient distributions, higher disposable incomes, increased spend on personal care...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Hong Kong, China

    Deodorants current value growth of 5% in 2015 was stronger than growth recorded in 2014. Sales of deodorants are highly seasonal and functional in Hong Kong. The city is a major financial capital and thus home to a large amount of white-collar ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Lithuania

    Increasing competition among companies and retailers led to regular price cutting of deodorants in 2015. Consumers became used to discounted prices and stuck to their bargain hunting behaviour, which put pressure on average unit prices. Meanwhile, ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Algeria

    Sales of deodorants in Algeria continue to benefit from the more regular use of these products, especially during the hot summer months. Moreover, deodorants are increasingly being used by low-income consumer groups, not only antiperspirants, but ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Hungary

    Consumers’ price sensitivity continued to determine deodorants sales in 2015. Consumers got used to frequent discounting during the review period and waited for discount periods to buy favoured brands. In 2015 the majority of deodorants were sold ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Taiwan

    Growth in deodorants remained healthy in current value terms in 2015, although somewhat slower than during the previous year. Growth was supported by the more active population, with more people engaging in outdoor pursuits. Companies were also ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Uruguay

    In 2015, deodorants remained a developed and stable category, resistant to economic deceleration. The major factor behind this is the general perception of deodorants as a necessary part of everyday hygiene, especially among the urban population. The...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Ireland

    Deodorants experienced current value growth of 4% in 2015, with sales rising to €44 million. Value sales growth remains strong in the category as volume sales declined in some categories due to several brands moving towards compressed deodorant ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Guatemala

    2015 saw sales of deodorants in Guatemala increase by 7% in current value terms to reach GTQ319 million. The category is very dynamic and key factors for success include maintaining a strong presence through mass media advertising campaigns, engaging...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Israel

    Deodorants contains many different brands, with each marketing multiple lines. Due to the saturation and strong brand loyalty within the category, companies are constantly trying to improve their products, for example by creating longer lasting ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Azerbaijan

    The importance of the hygiene trend intensified and continued to pay a significant role in sales of deodorants, which are not considered essential everyday products. The development of modern retailing in the country had a positive impact as ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Peru

    In 2015, deodorants continued to record strong growth as the consumer base expanded and retailers penetrated new areas in Peru. This occurred despite economic deceleration, as deodorants are considered priority products for grooming. Consumers ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Venezuela

    Deodorants operates under the strict price controls imposed by the Venezuelan government from 2012. Different regulatory agencies have had the responsibility of determining the price structure that firms must apply to their products. In 2015, prices ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Colombia

    Despite not being well recognised by consumers, the International Hyperhidrosis Society draws public attention stating that traditional usage habits may reduce the effects of deodorant/antiperspirants. According to the Society, using ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Ecuador

    Deodorant sprays used advertisements featuring the aggregate value benefits of products. Some important brands claim to act as deodorants and at the same time as an informal fragrance, which was an important key point that positioned brands of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Uzbekistan

    The developing category of deodorants benefited from the strengthening competition and wider product distribution throughout the country in 2015. Such a trend made manufacturers creative, and they looked for ways to improve consumer awareness of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in China

    Deodorants remained an underdeveloped category in China in 2015, with few consumers regularly using such products. As such, retail value sales were low. In spite of this, a group of loyal users underpinned the category’s steady value growth of 5%.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Kazakhstan

    Kazakh consumers became pickier when choosing deodorants during 2015. There is therefore rising demand for deodorants which contain additional components such as protection against stains on clothes and special fragrances that are close to the smell ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Serbia

    Deodorants sprays remained by far the most popular area within deodorants in 2015, with deodorant sprays accounting for some 76% of overall current value sales. Products in this area have been present in the country the longest and consumer loyalty ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Slovenia

    Deodorants is a highly fragmented category where private brands are not significantly present (especially not amongst men’s products). Smaller, bur constantly increasing is presence of deodorants without aluminium salts, although protection against ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Mexico

    During 2015 clinical deodorants continued to gain relevance in Mexico, thanks to the increasing availability of brands with such claims, and the marketing support that the brand owners gave to clinical products. An example is Secret Clinical Strength...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in the Czech Republic

    Deodorants stagnated in current retail value terms in 2015 and registered sales of CZK1.5 billion. The category was supported by rising consumer purchasing power and changing personal hygiene preferences in society. Deodorant sprays was the best ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Denmark

    Health and wellness trends, which have had a major impact on a wide range of Danish industries over the last 2-3 years, have become more influential in deodorants. With few growth opportunities in this mature category, manufacturers have attempted to...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in France

    Until the end of 2015, Unilever’s competitors did not show any interest in launching compressed deodorant sprays in France, even though the leading player continued to encourage its rivals to adopt the new technology. In 2015 it edited a guide with ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Austria

    A study conducted by the trade association, Kosmetik Transparent, indicates that 75% of the Austrian population uses deodorant on a daily basis. Within this, 82% of women and 60% of men, and 80% of the 20-29-year-old age range use deodorants every ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Canada

    In 2015 deodorants increased by 1% in current value terms, to reach C$356 million. In Canada deodorants is a highly mature category, and lacks development in most respects, since it is highly homogenous. Such products have highly inelastic demand ...

    Apr 2016 | US$990 | Add to cart | View details
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