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Market research for deodorants

Euromonitor International has the world's most comprehensive research on deodorants within the beauty and personal care.

We monitor and analyse the deodorants category trends, within the global beauty and personal care market; from in-depth total market size and share data and analysis , to specific category level information. Our products are a resource for your entire organisation, helping you with planning, strategic development, marketing, mergers and acquisitions and brand management.

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    Country Report

    Deodorants in Belarus

    The main factor supporting the development of deodorants in Belarus was increasing hygiene standards. Deodorants are used regularly as a part of daily hygiene routines by many consumers in Belarus. However, the products are mainly used by urban young...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Algeria

    In 2014 deodorants grew by 8% in value terms, reaching DZD13.4 billion, while in terms of volume the category saw growth of 1% across the different categories.

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Unilever Group in Beauty and Personal Care

    Unilever’s strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, Unilever is intensifying activities to ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Deodorants in the Philippines

    Deodorant roll-ons continues to dominate deodorants with a value share of 42% in 2014, with deodorant sprays in second position with a value share of 31%. Being the first deodorants format introduced into the Philippines, consumers are accustomed to ...

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    Country Report

    Deodorants in Thailand

    Deodorants registered slightly lower current value growth in 2014 than 2013. However, affordable pricing of deodorants sustained consumers’ willingness to utilise this product to combat body odour and smell good at all times of day. Consumers’ rising...

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    Country Report

    Deodorants in Taiwan

    Growth in deodorants remained healthy in 2014, although somewhat slower than during the previous year. Growth has been supported by a more active population with more Taiwanese engaging in outdoor pursuits. Companies have been active in promoting ...

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    Country Report

    Deodorants in Hong Kong, China

    Deodorants in Hong Kong increase in current value by 4% in 2014 to reach HK$51 million. Local demand for deodorants is considered to be mature, with high penetration and possession rates. Hong Kong consumers are placing more importance on their ...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Chanel SA in Beauty and Personal Care

    Chanel SA, with its eponymous brand, is one of the most well-known luxury brands in the world. Over half of its sales come from its beauty business which includes classic fragrances such as Chanel No5. While Chanel rules the premium fragrances ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Deodorants in Slovenia

    Foreign players dominated deodorants in Slovenia in 2014; therefore, the category followed global trends set by producers. As in previous years, in 2014 deodorants witnessed a number of new product launches, as producers attempted to refresh an ...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Following its divestment of beauty brands, Procter & Gamble will be losing its spot as the number one beauty and personal care player, but a streamlined portfolio is expected to yield positive results for the company.

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    L‘Oréal Groupe in Beauty and Personal Care

    L'Oréal is soon to become the leader in the beauty and personal care industry. In 2014, however, the company came under some pressure in the mass segment. It is reinforcing its position through strategic acquisitions and a stronger digital drive: the...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Puig SL in Beauty and Personal Care

    Puig SL is seeking to expand its geographic footprint to reduce its reliance on the flagging Western European market, but also to exploit rising spending power in frontier markets. As it continues to fortify its premium positioning, specifically in ...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Henkel AG & Co KGaA in Beauty and Personal Care (world)

    While Henkel recorded good year-on-year growth in beauty and personal care in 2014, the company is faced with two major challenges. Firstly, the company has a narrow beauty focus with hair care generating most of its total beauty and personal care ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Deodorants in Brazil

    Deodorants registered current value growth of 13% in 2014, reaching BRL11.5 billion. Despite the good growth achieved, economic instability, combined with the high inflation rate, reduced the pace of growth of deodorants, since the category posted ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Bulgaria

    The banking crisis in Bulgaria in mid-2014 delivered a shock to consumer confidence and encouraged more conservative purchasing behaviour towards virtually all non-food products. Retailers recognised the change in consumer mood and responded with ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Switzerland

    Deodorants saw continued company activity and product innovation, which maintained consumer interest. Natural ingredients continued to dominate consumer attention, with the media making people more conscious about the products they use on their ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Belgium

    According to trade sources, 23% of deodorants are sold within a discounted or special offer deal, which is quite significant in terms of stimulating sales in the category as a whole. This was especially the case within deodorant sprays, the biggest ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in France

    In 2014, there was extensive investment in product innovation in deodorants in France. Many of the categories leading manufacturers launched new products designed specifically for men and women, while some new brands also emerged. In addition, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Singapore

    Deodorants saw current value sales growth of 1% in 2014, which represented a slowdown from the 2% seen in 2013. Existing high penetration, in view of consumers wanting to stay odourless in the hot weather of Singapore, restricted the current value ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Natura Cosméticos SA has built global share in the BPC market due to its success in Brazil; this underlines the importance of direct selling in the company’s domestic market. However, it has started to lose share to store-based retailers in Brazil ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Deodorants in India

    Deodorant pumps displayed remarkable current value growth in 2014, and thus drove growth in deodorants, which otherwise increased at a steady pace. As the category is driven by impulse buying behaviour and has low brand loyalty, manufacturers are ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in the Czech Republic

    During 2014 Czech consumers purchased more variants of deodorants which offer extra benefits besides preventing perspiration and having a pleasant, long-lasting odour; such as products for sensitive skin, for white and black clothing, stress ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Amway Corp in Beauty and Personal Care

    Amway Corp, the largest direct seller in the world, is increasingly focusing on consumer health. Nevertheless, within BPC, it is investing in new production sites to supply emerging markets in Asia Pacific. Globally, 64% of its 2014 BPC sales were ...

    Jul 2015 | US$570 | Add to cart | View details

    Company Profile

    Coty Inc in Beauty and Personal Care

    Coty is undergoing significant change. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. In June 2015, Coty announced that its US$12 billion ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Deodorants in Peru

    In 2014 the category continued to grow rapidly as the consumer base expanded. This occurred alongside improvements in the economy as well as an expansion of retailing to other areas of Peru, increasing consumer awareness of these products and ...

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    Country Report

    Deodorants in Hungary

    Deodorants continued to record stable growth in both volume and current value terms in 2014. Due to increasing household incomes consumers bought deodorants in higher volumes, and they could also afford more expensive brands. Natural and organic ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Poland

    Increasing awareness by Poles regarding the problem of perspiration is one of the main category’s growth drivers. Deodorants manufacturers offer a variety of solutions that not only provide effective protection against perspiration, but also nourish ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Yves Rocher Sa in Beauty and Personal Care

    Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Deodorants in Spain

    In 2014, volume sales increased by 1% in each of the two most popular deodorants categories, deodorant sprays and deodorant roll-ons. The use of deodorants in Spain is rather seasonal, with frequency of use increasing significantly during the summer....

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    Country Report

    Deodorants in the Netherlands

    Deodorants continued to face a difficult environment as sales lingered at near-saturation levels. Especially female-oriented deodorants were affected by high levels of maturity as the use of deodorants is a long standard practice among Dutch women.

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Revlon Inc in Beauty and Personal Care

    Despite Revlon’s high profile label and multinational presence, the brand remains heavily reliant on the mature US market, limiting its growth potential. Moreover, a slow innovation pipeline has side-lined its eye and facial make-up business, ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Deodorants in Pakistan

    Consumers were attracted towards long-lasting deodorants in 2014. International brands have spent heavily on making deodorants widely available in the country. Consumers can find a variety of deodorant brands in supermarkets and hypermarkets.

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Japan

    In 2014, deodorants in Japan recorded current value growth of 3% to reach sales of ¥52 billion. Japanese consumers have become sensitive to smell and especially body odour, this being a continuing trend from 2013. The westernisation of lifestyles ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Nigeria

    The performance of deodorants in Nigeria in 2014 was strong, recording growth of 11% in current value terms. Product availability is widening, and with urbanisation and a growing young population, demand is rising, since the urban population is more ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Germany

    In early 2014, Unilever launched compressed deodorants in Germany. These offer the benefit of needing less space, for example in a woman’s handbag, and claim to be better for the environment. The environment benefits from this innovation because the ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Romania

    With per capita value sales of €6 in 2014, deodorants was one of the few beauty and personal care categories in which Romania registered per capita consumption above the Eastern European average, which was €4 per capita in 2014. The highest value ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Kenya

    Changing consumer preferences towards deodorants that are non-staining and which provide all-day sweat protection led manufacturers to launch products designed to meet this emerging demand during 2014. Growth in the numbers of white collar jobs in ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Portugal

    Deodorants form an integral part of the basic hygiene routine of the majority of Portuguese consumers. However, current value sales declined in 2014. Average unit prices decreased in all categories in deodorants in current terms, due to the pressure ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in South Korea

    Deodorant is not an item which South Korean consumers feel that they need to use daily. A small proportion of consumers use deodorants every day; some purchase deodorants to use just during the summer, but most local consumers are not familiar with ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Morocco

    Deodorants registered value growth of 11% in 2014, which was a strong performance due to continuous demand. In addition, hygiene was an important issue for customers, especially in Morocco, a country with hot weather and crowded cities. Customers’ ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Serbia

    Deodorant creams and deodorant pumps appeared in Serbia in 2002 and in 2007, respectively. However, they remained fairly unpopular until 2013, when many manufacturers launched new brands. Consumers remained slow to accept the novelty products, but ...

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Kao Corp in Beauty and Personal Care

    Kao faces challenging prospects on account of being overly reliant on its home market, Japan, which has limited growth prospects. It is necessary for the company to pursue global expansion more actively, while continuing to focus on Japan; however, ...

    Jun 2015 | US$570 | Add to cart | View details

    Country Report

    Deodorants in Slovakia

    Deodorants remained in the slow positive sales growth which was seen during the whole review period. An increase of 2% in value was recorded during 2014. New product developments, such as deodorants with added benefits or deodorants made with natural...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Australia

    Consumers continue to prefer deodorants formulated with stronger protection, and the effectiveness and strength of products are the most influential factors in purchasing decisions. Brands marketed with clinical protection or 48-hour protection are ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Argentina

    In 2014, there was great innovation in deodorant and antiperspirant products with health characteristics and long durability. Even amid the context of a worse Argentinian economy than the previous year, this led to a great performance by traditional ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Dominican Republic

    Overall deodorants achieve a good performance in value terms thanks to steady consumer demand. Such products tended to be considered luxuries. Hot weather and crowded urban areas led consumers to include deodorants in their purchasing patterns in ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Guatemala

    The deodorants category in Guatemala is dynamic, with participating companies constantly launching new products and scents. In 2014, clinical strength deodorants had strong growth, with products present from most participating companies. Men’s ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Ecuador

    In December 2013 the COMEX (External Commerce Committee) created the 116 Resolution, which aims to control imported products with additional quality certificates, but really is designed to reduce imports. In January 2014 the Communication Law’s ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Costa Rica

    The increasing availability of segmented alternatives in the local marketplace responded to the changing purchasing attitudes amongst consumers, who are likely to make more conscious purchases which are seen as worthy investment in their body and ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Deodorants in the United Kingdom

    Deodorants registered current value growth of 1% in 2014. The growth of this mature category was a result of the continued popularity of deodorant sprays and roll-ons, with both recording steady volume and value growth of 1%. While deodorant roll-ons...

    Jun 2015 | US$990 | Add to cart | View details
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