Deodorants

Market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Deodorants in Peru

Jun 2018

Due to the slower economy, volume sales of deodorants have declined, since consumers have reduced the amount of product that they apply on each occasion. However, they still use deodorants after showering or when changing clothes, because it is ...

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Deodorants in Taiwan

Jun 2018

The forecast period is expected to see volume sales of deodorants continue to increase due to rising per capita usage. More consumers are becoming interested in deodorants as the acceptance of body odour continues to decline and people become more ...

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Deodorants in Macedonia

Jun 2018

Despite the maturity of the largest deodorants category – deodorant sprays – the leading players within deodorants have been at the forefront of innovation and new product development, which has helped maintain consumers’ focus on this category and ...

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Deodorants in Nigeria

May 2018

Deodorants is expected to perform well over the forecast period, driven by urbanisation and a growing young population which is more likely to be engaged in professional employment than previously. Younger people are more interested in such products ...

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Deodorants in Egypt

May 2018

Deodorants continued to record a strong value performance in Egypt in 2017. Deodorant creams was partly responsible for the overall value growth, along with deodorant roll-ons and deodorant sticks, although the strongest influence was deodorant ...

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Deodorants in Australia

May 2018

Deodorants is projected to increase in value terms at constant 2017 prices over the forecast period. However, despite frequent purchases in the category, growth is projected to be slow, due to maturity. Deodorants is not expected to become an ...

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Deodorants in Singapore

May 2018

The current hectic lifestyles of Singaporeans are expected to continue, with Singapore clocking the longest working hours in the world. Therefore, consumers are searching for a more effective solution for their personal care. Companies are responding...

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Deodorants in Bulgaria

May 2018

Despite being a mature category, deodorants continues to grow, driven by increased awareness of personal hygiene and stressful and dynamic lifestyles in urban areas. Prolonged and hot summer seasons further benefitted the category’s sustained growth ...

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Deodorants in the United Kingdom

May 2018

The deodorants category is mature, and therefore prices must be competitive, whilst packaging must provide consumers with convenience. Deodorant sprays continued to benefit from the compressed format launched in 2014 by Unilever and which has since ...

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Deodorants in Algeria

May 2018

Deodorants is expected to show healthy growth over the forecast period, underpinned by the hot climate, increasing urbanisation and the continuous use of deodorants as substitutes for fragrances, especially given the predicted decline in consumer ...

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Deodorants in the US

May 2018

Deodorants in the US is dominated by deodorant sticks, followed by deodorant sprays, although the latter experienced faster growth in current value terms in 2017. Deodorant sprays is still experiencing steady growth, following a robust performance in...

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Deodorants in Norway

May 2018

Following health concerns around using deodorants, formulations are coming under greater scrutiny, and natural ingredients are becoming more popular. Despite high maturity, deodorants saw a current value increase in 2017, partly as a result of ...

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Deodorants in Finland

May 2018

Finns have traditionally opted for roll-on deodorants and their selection has been better than for other deodorant types. Although other areas of deodorants have become more attractive to consumers, roll-ons still accounted for well above half of the...

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Deodorants in Chile

May 2018

Deodorant purchases tend to not to be planned. However, in the context of a gloomy Chilean economy, consumers tended to be more price-sensitive and more rational in their purchases even when it came to deodorants. Consequently, players relied more ...

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Deodorants in Romania

May 2018

With per capita consumption of deodorants in Romania being below the European average, the category recorded another year of modest current value growth in 2017. Sales were supported by new product developments as well as consumer interest in ...

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Deodorants in Malaysia

May 2018

A surging number of fashion brands continued to penetrate deodorants in 2017. For example, the increasing visibility of fashion brands such as adidas was seen within deodorant sprays, deodorant roll-ons and deodorant sticks. During the review period,...

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Deodorants in Georgia

May 2018

The performance of deodorants is expected to remain positive as it still has significant room for growth. The availability of deodorants continued to rise, as not all distribution channels offered them, especially in rural areas. In a situation when ...

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Deodorants in Slovakia

May 2018

Perspiration protection and longer-lasting effectiveness remained in strong demand in 2017. Deodorants were popularly used following physical activity or on warmer days, although they were often substituted by fragrances, which continued to gain ...

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Deodorants in Estonia

May 2018

When choosing a deodorant, Estonians continued to prefer sprays and roll-ons over other formats in 2017. Cream deodorants appeared in the Estonian marketplace several years ago, but so far have not managed to build a solid consumer base. Cream format...

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Deodorants in Kazakhstan

May 2018

In 2017, the number of urban households increased by 2%. The growth in the number of people living in bigger cities, where living and hygiene standards are higher, is also having a positive impact on demand for deodorants. Over the coming five years,...

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