Euromonitor International publishes the world's most comprehensive market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Deodorants in Kenya

Jun 2017

Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s middle-class population positively impacted towards value and volume growth recorded by deodorants during 2016. Additionally, ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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Company Profile

Revlon Inc in Beauty and Personal Care

Jun 2017

Despite Revlon’s multinational presence, it remains heavily reliant on the mature US market, where it is struggling to maintain relevance with its flagship brand. A slow innovation pipeline has been to the detriment of all its colour cosmetics ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Deodorants in Tunisia

Jun 2017

In 2016, deodorants increased by 5% in current value terms to reach TND18 million. The importance of hygiene continued to pay a significant role in sales of deodorants. The hot weather conditions drove up demand and kept consumers interested in ...

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Country Report

Deodorants in Hong Kong, China

Jun 2017

2016 saw a strong rate of growth at 4% in current value terms for deodorants in Hong Kong, which was close to the entire review period growth rate of a 4% current value CAGR. From a demographic point of view, an ageing population is less prone to use...

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Jun 2017

Japanese beauty and personal care company Shiseido Co Ltd ranked ninth globally in 2016. The company is undergoing a strategic overhaul to rebuild current businesses in Japan and China, and grow sales internationally. Key focuses abroad include ...

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Country Report

Deodorants in Algeria

Jun 2017

Increasing urbanisation and rising consumer awareness of in Algeria continue to contribute to rising levels of hygiene. Thus, deodorants benefits further from positive trends and more regular use, especially during hot weather seasons. Moreover, ...

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Country Report

Deodorants in Morocco

Jun 2017

Deodorant sprays remained the most popular deodorants category in Morocco in 2016 and this is mainly because deodorant sprays are the most convenient deodorants as well as being particularly easy to use. Many brands present in the category offer very...

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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

May 2017

Procter & Gamble is the world’s second largest beauty and personal care company, accounting for approximately 8% global market value share. The divestment of the selected 41 beauty brands in 2016 resulted in near complete withdrawal from colour ...

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Country Report

Deodorants in the Netherlands

May 2017

Deodorants in the Netherlands is mature, signalled by a high penetration and use, meaning that manufacturers need to induce consumers to shift towards value-added formulas through innovation. Sales in 2016 remained positive, influenced by sustained ...

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Country Report

Deodorants in Indonesia

May 2017

Deodorants are considered a daily necessity for Indonesian consumers and are available in all distribution channels. Deodorant roll-ons continued to be the most preferred amongst other types such as sticks and sprays....

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Country Report

Deodorants in Pakistan

May 2017

Consumers’ awareness about deodorants as a separate category continues to increase with higher usage frequency in urban areas boosting value growth....

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Country Report

Deodorants in the United Arab Emirates

May 2017

Well-educated and working-class consumers have started shifting from mainstream brands to organic or natural-based deodorants available through pharmacies. Although sales are very small, this is a new and developing trend in the United Arab Emirates....

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Country Report

Deodorants in Vietnam

May 2017

In the last two years of the review period, men’s deodorants received a warm welcome from male consumers thanks to strong promotional efforts and development of new product lines with new masculine scents by leading companies such as Unilever ...

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Country Report

Deodorants in Ecuador

May 2017

Despite the economic decline in 2016, which negatively affected retail volume and value sales of a number of beauty and personal care categories, deodorants was one of the categories which maintained the growth trends of the previous year....

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Country Report

Deodorants in Malaysia

May 2017

Rising sophistication in deodorants in Malaysia helped to sustain steady demand in 2016. An increasing number of deodorants offered in Malaysia are enhanced with longer hours of protection with the ability of scents lasting up to 48 hours, regularly ...

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Country Report

Deodorants in the US

May 2017

Deodorants continued to record steady growth in 2016. The fact that deodorants is a highly saturated category means that there are no major groups of potential consumers to target, other than children reaching puberty. The category's prospects for ...

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Country Report

Deodorants in Uruguay

May 2017

In 2016, the deodorants category continued to grow despite the economy decelerating. Deodorants are considered as necessary for everyday hygiene, and therefore this category continued to perform well in value sales terms....

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Country Report

Deodorants in Belarus

May 2017

In 2016 deodorants recorded value growth at below the rate of inflation, showing signs that even this fairly developed and stable category is becoming less resistant to economic factors. Despite the slow growth, Belarusians have come to consider ...

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