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Deodorants market research

Euromonitor has the world’s most comprehensive research on the deodorants category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the Deodorants market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our deodorants market research answer questions such as:

  • What is the market size of deodorants?
  • What are the major brands in deodorants?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

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Country Report

Deodorants in Chile

Products with added benefits for consumers were the main trend in 2014. Deodorants claiming to lighten underarm skin colour, avoiding fabric stains or with enhanced protection proved to be successful among Chilean consumers.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in South Africa

South Africa’s predominantly subtropical climate and image-conscious population continue to act as drivers of sales of deodorants. In an effort to protect against humidity and bacteria-causing odour, South Africans layer their deodorants; that is, ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Cameroon

Deodorants continues to perform positively in 2014, recording growth of 5% in current value terms. Product availability is widening both in volumes and brand range. Growth was favoured by increasing westernisation and influence from foreign cultures,...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Bolivia

Deodorants in Bolivia continues to record healthy rates of growth, boosted by company investment in new fragrances and value-added benefits. For instance, brands that offer whitening features or which can reduce stains on clothing are becoming very ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Georgia

Deodorant sprays continued to dominate sales with a value share of 65%. In 2014 sales of the deodorant sprays increased by 6%, reaching GEL13 million. Sprays are popular for several reasons. For one, they have the lowest price per litre (GEL36) on ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Macedonia

In 2014, deodorants recorded sales of MKD221 million and current value growth of 3%, a level of growth that corresponded to demographic changes and expected per capita volume consumption. Moderate growth in 2014 was a result of conflicting factors of...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Bosnia-Herzegovina

In context of the average current value growth recorded during the review period of 1% annually, the 2014 performance of deodorants was weaker. The overall weak performance of the economy did not help, and neither did the resurgence of mass ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Canada

In 2014, deodorants posted value sales growth of 1%, to reach C$350 million. The growth of deodorants slowed down compared to the growth rate of 2% in 2013. Deodorants is a highly homogenous category. The consumption demand is inelastic from a ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Denmark

Current value sales growth of deodorants was driven by new innovations and product launches which created consumer awareness and curiosity. Body odour is socially undesirable to the extent the purchase of deodorants is widely perceived as a ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Croatia

Continuous growth in deodorants recorded over the last three years of the review period, seemed to flatten in 2014. This growth was mostly driven by numerous new launches that kept the interest alive and prices high, but this year the number of new ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Estonia

Deodorant value sales saw positive growth in Estonia during 2014 due to several new launches of products that had above-average prices. As consumers were feeling more confident in economic terms compared to during the review period, they were able to...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Uruguay

Consumer preferences in Uruguay in terms of deodorant formats vary with age as many older consumers shift away from deodorant sprays towards other formats which are perceived as less aggressive on the skin such as deodorant creams, deodorant roll-ons...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Iran

Deodorants is dominated by leading multinational brands, which are mostly imported mass products. Mass products performed well in 2014, with Unilever Iran’s Rexona and Axe and Shekofa Kish’s Nivea brands accounting for respective value shares of 15%,...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Latvia

Deodorants extended a period of robust growth in 2014, mainly thanks to a further increase in its regular customer base, in particular male buyers and a more mature audience. Moreover, strong and stable purchasing power fuelled demand for more ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Tunisia

Body odour tends to be frowned upon, which is why deodorants are considered a necessity among many Tunisians. Moreover, people who purchase deodorants often look for effectiveness, in addition to long-lasting effect, such as 48-hour protection. In ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Lithuania

Deodorants continued its transformation from products that were nice to have to must-have goods in 2014. Improving hygiene standards was the primary driver of growth, even though the topic of deodorant usage was not discussed in the media as was, for...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Israel

Generally, when consumers find a deodorant that works for them individually in terms of fragrance and its efficacy at masking sweat, they tend to stick to that brand, since there are no major price differences between brands. However, companies are ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Norway

An increase in the amount of information and awareness about the effects of deodorant sprays on the environment led many Norwegian consumers to think carefully before purchasing these products. Norwegians are well-educated and pride themselves about ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in the United Arab Emirates

Deodorants is dominated by deodorant sprays, as many men in the country use deodorants not only for their odour-controlling properties, but also for the scent. Sprays offer the opportunity to apply a significantly higher amount than roll-ons or ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Turkey

In 2014 the deodorants category recorded positive current value growth, fuelled by greater investment by companies in terms of the launch of new product developments with sophisticated properties and a stronger focus on successful advertising ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in China

Deodorants remained a niche category with a small consumer base, with total value sales of RMB646 million. As a typically seasonal product, sales of deodorants are highest during the summer months, when consumers like to avoid embarrassing body odour...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Colombia

Small packaging sizes continue to be very important in Colombia, a trend that was strengthened in 2014 with the launch of the new version of Speed Stick “Practicrema”. Its packaging can be considered an evolution of cream deodorants from the flexible...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Russia

Deodorants was one of the best performing categories within beauty and personal care in 2014. The category record a very positive performance in Russia, which was mainly due to the growing hygiene culture in regions of the country. Unlike other ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Saudi Arabia

Saudi Arabia’s increasing population and high temperatures remained the main factors driving growth in sales of deodorants over the review period. As well, increased consumer awareness concerning maintaining good hygiene and combatting body odour ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Greece

Product-wise, two main trends characterised deodorants in 2014. The first and main trend, which is here to stay, is favouring variants with fewer chemicals, which translates to increasing demand for paraben-free, and secondarily for aluminium-free ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Austria

As personal hygiene plays a vital role in modern society deodorants are considered essential by most consumers in Austria. Therefore, the demand for deodorants remained fairly strong in the country. During 2014 deodorant sales recorded solid growth ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Ireland

Deodorants saw strong growth of 6% in current value terms in 2014, with sales exceeding €43 million. This performance was significantly stronger than the review period CAGR of 3%, with the majority of categories experiencing some level of growth. ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Finland

It is important to note that deodorants in Finland is a mature category and in times of economic instability, price competition was evident as consumers tried to save money. Still, deodorants in Finland witnessed several interesting new product ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Venezuela

Because of the strict price controls which have been imposed by the Venezuelan government on deodorants since 2012, value sales of deodorants decreased in constant terms during 2014. Although the government approved some changes to the average unit ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Sweden

Deodorants grew by 2% in current value terms in 2014, suffering from maturity and intense price competition. The category is dominated by mass products where competition is intense, which hindered sales from growing more profoundly.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Ukraine

The struggle for customers in deodorants continues. Currently it cannot be said that the category is facing sharp growth apart from deodorant wipes. These products were introduced fairly late in the review period and there is still a lot of room for ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in the US

Deodorants, a highly homogenous category, is underpinned by highly inelastic demand from a population that considers proper hygiene to basically be mandatory within the confines of normal society. As this has been the case for years now, deodorants ...

May 2015 | US$1,000 | Add to cart | View details

Passport

Passport Deodorants Americas

All current Deodorant category data and analysis for 15 North and Latin American countries. Provides access to specialized research teams, reports, advanced data modelling tools, plus competitor insight, historic and forecast data, trends, breaking ...

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Deodorants Asia Pacific and Australasia

All current Deodorant category data and analysis for 18 Asia Pacific and Australasia countries. Provides access to specialized research teams, reports, advanced data modelling tools, plus competitor insight, historic and forecast data, trends, ...

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Deodorants Eastern Europe

All current Deodorant category data and analysis for 18 Eastern European countries. Provides access to specialized research teams, reports, advanced data modelling tools, plus competitor insight, historic and forecast data, trends, breaking news and ...

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Deodorants Middle East and Africa

All current Deodorant category data and analysis for 12 Middle East and African countries. Provides access to specialized research teams, reports, advanced data modelling tools, plus competitor insight, historic and forecast data, trends, breaking ...

Mar 2015 | US$9,500 | Add to cart | View details

Passport

Passport Deodorants Western Europe

All current Deodorant category data and analysis for 17 Western European countries. Provides access to specialized research teams, reports, advanced data modelling tools, plus competitor insight, historic and forecast data, trends, breaking news and ...

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Deodorants Global

All of our data and analysis for deodorants in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2015 | US$50,000 | Add to cart | View details

Global Briefing

Digital Strategies Serve All Aspects of Operations in Global Beauty

Beauty companies have a growing focus and rising investments into developing their digital strategies and online presence. The objective of these strategies does not only include online sales but also to build strong brand image, raise brand ...

Mar 2015 | US$1,325 | Add to cart | View details

Global Briefing

Staple Personal Care: Upholding Demand Through Reinvention

The basic nature of staple toiletries is set to shift, as more consumers develop a penchant for novelties that support their personal image and wellbeing. While developing markets hold the strongest prospects in standard staples, even here, these ...

Mar 2015 | US$1,325 | Add to cart | View details

Country Report

Deodorants in Kazakhstan

In Kazakhstan, consumers tend to buy established multinational brands of deodorants. In terms of novelties, consumers search for longer-lasting protection. Despite the high preference for multinational brands, producers require constant innovation to...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Azerbaijan

The deodorants category is gradually approaching saturation. This product is well known among consumers, while rapid expansion of chained supermarkets/hypermarkets into smaller towns and sometimes rural areas ensures that deodorants are available to ...

Jan 2015 | US$1,000 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Johnson & Johnson defines itself as a health-focused company, and this strongly informs its beauty and personal care offer. The company benefits from a broad geographic spread, and has developed a strong base for development in key growth categories ...

Dec 2014 | US$575 | Add to cart | View details

Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

While Henkel recorded %4 growth in beauty in 2013, the company is faced with two major challenges. Firstly, it has a narrow beauty focus with hair care generating almost 60% of its total beauty sales and, secondly, the company’s regional balance is ...

Dec 2014 | US$575 | Add to cart | View details

Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

LVMH is the world’s largest luxury goods company. Despite beauty being one of its smallest divisions, it has increased its investment in the category, and it aspires to become a top 10 beauty player globally. While its revenues derive primarily from ...

Nov 2014 | US$575 | Add to cart | View details

Company Profile

Coty Inc in Beauty and Personal Care

Coty is undergoing significant changes. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. It has embarked on a number of acquisitions in 2012 ...

Nov 2014 | US$575 | Add to cart | View details

Country Report

Deodorants in Uzbekistan

Usually deodorants enjoyed very healthy demand due to hot and dry climate of Uzbekistan. In addition, people’s rising image-consciousness continued to support sales. However, the influence of ceased direct sales in the country had an impact of sales ...

Nov 2014 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Taiwan

The hot and humid climate in Taiwan causes sweat and body odour problems. Therefore, consumers use deodorants to help keep their bodies fresh and dry. However, the 2013 value growth was slower than the 6% CAGR recorded over the review period as ...

Nov 2014 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Romania

Deodorants was perceived more as basic products in 2013 and availability and product awareness remained high, sustained by heavy advertising campaigns. For lower-income consumers, deodorants became cheaper alternatives to fragrances. Deodorants was ...

Nov 2014 | US$1,000 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Colgate has proved to be one of the most recession-proof companies, but in 2013 this seemed to have stalled for two reasons. First, a slowdown in Latin America and second, a narrow portfolio focus. Colgate has made up for the slowdown in Latin ...

Nov 2014 | US$575 | Add to cart | View details
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