Euromonitor International publishes the world's most comprehensive market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Deodorants in Greece

Apr 2017

Despite the promotional intensity of recent years, deodorants has been able to benefit from constant innovation as it has evolved into a category offering a wide range of products with a plethora of sophisticated claims. The pace of innovation in the...

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Country Report

Deodorants in France

Apr 2017

Like most beauty and personal care categories, the battle for sales in deodorants in 2016 was fought in the mass segment, which accounts for the majority of sales, via strong promotions throughout the year, notably during May, when retailers focus on...

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Country Report

Deodorants in Uzbekistan

Apr 2017

Sales of deodorants continue to develop in Uzbekistan. One of the reasons for this is the generally warm climate of the country and the prolonged summer season which usually starts as early as March in Uzbekistan and lasts until late October. The ...

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Country Report

Deodorants in Georgia

Apr 2017

Gradually, deodorants are losing their seasonality. At the beginning of the review period, deodorants were mostly used in warm and hot periods of the year, but by 2016 this trend had changed. Sales were spread along the whole year as consumers ...

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Country Report

Deodorants in Saudi Arabia

Apr 2017

The warm climate and high temperatures in Saudi Arabia remain strong factors for the growth of deodorants; however, the increasing number of Saudi people joining the workforce also contributed to the growing demand for deodorants over the review ...

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Country Report

Deodorants in Cameroon

Apr 2017

Men increasingly pay attention to the way they look and have limited options compared to their female counterparts, who have far more choices available to them. This helped boost demand for deodorants....

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Country Report

Deodorants in Costa Rica

Apr 2017

Sales of deodorants in Costa Rica continued to experience dynamic competitive interactions during 2016, with manufacturers finding and developing more specialised consumer niches to leverage additional value growth. Good examples of this rising ...

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Country Report

Deodorants in Spain

Apr 2017

Deodorant sales started to increase again in 2016, with the area recording marginal value growth of under 1%. However, this is the first time in seven years during which the category did not record a decline in sales. Over the review period, the poor...

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Country Report

Deodorants in Finland

Apr 2017

This mature category saw a marginal increase in current value sales in 2016. Competition remained fierce, but a number new launches boosted sales. These appeared mainly in men’s mass deodorants, which posted a 3% increase in current value sales in ...

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Country Report

Deodorants in Belgium

Apr 2017

Deodorants recorded sales decreases in both volume and current value terms during 2016. The decreases seen in volume sales during the year were mainly due to the introduced of compressed formats in the category by Unilever during 2015. Indeed, in ...

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Country Report

Deodorants in Azerbaijan

Apr 2017

Demand for deodorants in Azerbaijan is highly seasonal and these products are mostly used during summer, when temperatures in the country are high. Deodorant sprays remain the most common type of deodorants used by consumers in Azerbaijan, although ...

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Country Report

Deodorants in Portugal

Apr 2017

Despite the emergence of an increasing number of deodorants promising a 48-hour effectiveness duration, the truth is that Portuguese consumers look for deodorants as daily use basis products. Thanks to being considered as an essential part of daily ...

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Country Report

Deodorants in Singapore

Apr 2017

The rising popularity of intense pulsed light (IPL) hair removal treatment is posing a threat to the category. With salons offering underarm treatments at comparatively low prices, more women are opting for such methods as a longer-lasting solution. ...

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Country Report

Deodorants in China

Apr 2017

Deodorants registered 4% current value growth in 2016. Most Chinese consumers are still not accustomed to using deodorants. However, more consumers are increasingly aware of grooming, and are willing to use deodorants to mask body odour. Some have ...

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Country Report

Deodorants in Turkey

Apr 2017

In 2016 deodorants recorded positive current value growth, fuelled by greater company investment in launching new products with sophisticated properties and a stronger focus on successful advertising campaigns. Companies focused on products that not ...

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Country Report

Deodorants in Peru

Apr 2017

In 2016, deodorants saw a 2% decline in volume sales, as consumption of roll-on and sprays decreased. This was aligned with economic deceleration, inducing consumers to use less quantity but not to stop using this product which is considered a ...

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Country Report

Deodorants in Argentina

Apr 2017

In 2015, eco packaging for deodorants finally arrived in Argentina. By mid-year, Unilever de Argentina had launched new packaging for the brands Rexona and Dove (for women). The packaging was 25% lighter than traditional packaging, but contained the ...

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Country Report

Deodorants in Austria

Apr 2017

In modern Austrian society, high value is placed on hygiene and cleanliness. Taking a shower or having a bath each day and using deodorants on a daily basis are essential parts of personal hygiene routines. Manufacturers and retailers engaged in ...

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Country Report

Deodorants in Bulgaria

Apr 2017

During 2016, growth in deodorants was stimulated by the expansion of chained drugstores/parapharmacies in Bulgarian cities and towns. The improved availability of a wider variety of products in the category stimulated the demand for deodorants, ...

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Country Report

Deodorants in Canada

Apr 2017

The category’s current value growth of 1% in 2016 was slightly weaker than the 2% CAGR of the review period. This was largely down to the heavier decline posted by deodorant roll-ons....

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