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Market research on Deodorants

Euromonitor International publishes the world's most comprehensive market research on deodorants within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Country Report

    Deodorants in Hungary

    Consumers’ price sensitivity continued to determine deodorants sales in 2015. Consumers got used to frequent discounting during the review period and waited for discount periods to buy favoured brands. In 2015 the majority of deodorants were sold ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Taiwan

    Growth in deodorants remained healthy in current value terms in 2015, although somewhat slower than during the previous year. Growth was supported by the more active population, with more people engaging in outdoor pursuits. Companies were also ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Uruguay

    In 2015, deodorants remained a developed and stable category, resistant to economic deceleration. The major factor behind this is the general perception of deodorants as a necessary part of everyday hygiene, especially among the urban population. The...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Ireland

    Deodorants experienced current value growth of 4% in 2015, with sales rising to €44 million. Value sales growth remains strong in the category as volume sales declined in some categories due to several brands moving towards compressed deodorant ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Guatemala

    2015 saw sales of deodorants in Guatemala increase by 7% in current value terms to reach GTQ319 million. The category is very dynamic and key factors for success include maintaining a strong presence through mass media advertising campaigns, engaging...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Israel

    Deodorants contains many different brands, with each marketing multiple lines. Due to the saturation and strong brand loyalty within the category, companies are constantly trying to improve their products, for example by creating longer lasting ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Azerbaijan

    The importance of the hygiene trend intensified and continued to pay a significant role in sales of deodorants, which are not considered essential everyday products. The development of modern retailing in the country had a positive impact as ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Peru

    In 2015, deodorants continued to record strong growth as the consumer base expanded and retailers penetrated new areas in Peru. This occurred despite economic deceleration, as deodorants are considered priority products for grooming. Consumers ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Venezuela

    Deodorants operates under the strict price controls imposed by the Venezuelan government from 2012. Different regulatory agencies have had the responsibility of determining the price structure that firms must apply to their products. In 2015, prices ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Colombia

    Despite not being well recognised by consumers, the International Hyperhidrosis Society draws public attention stating that traditional usage habits may reduce the effects of deodorant/antiperspirants. According to the Society, using ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Ecuador

    Deodorant sprays used advertisements featuring the aggregate value benefits of products. Some important brands claim to act as deodorants and at the same time as an informal fragrance, which was an important key point that positioned brands of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Uzbekistan

    The developing category of deodorants benefited from the strengthening competition and wider product distribution throughout the country in 2015. Such a trend made manufacturers creative, and they looked for ways to improve consumer awareness of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in China

    Deodorants remained an underdeveloped category in China in 2015, with few consumers regularly using such products. As such, retail value sales were low. In spite of this, a group of loyal users underpinned the category’s steady value growth of 5%.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Kazakhstan

    Kazakh consumers became pickier when choosing deodorants during 2015. There is therefore rising demand for deodorants which contain additional components such as protection against stains on clothes and special fragrances that are close to the smell ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Serbia

    Deodorants sprays remained by far the most popular area within deodorants in 2015, with deodorant sprays accounting for some 76% of overall current value sales. Products in this area have been present in the country the longest and consumer loyalty ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Slovenia

    Deodorants is a highly fragmented category where private brands are not significantly present (especially not amongst men’s products). Smaller, bur constantly increasing is presence of deodorants without aluminium salts, although protection against ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Mexico

    During 2015 clinical deodorants continued to gain relevance in Mexico, thanks to the increasing availability of brands with such claims, and the marketing support that the brand owners gave to clinical products. An example is Secret Clinical Strength...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in the Czech Republic

    Deodorants stagnated in current retail value terms in 2015 and registered sales of CZK1.5 billion. The category was supported by rising consumer purchasing power and changing personal hygiene preferences in society. Deodorant sprays was the best ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Denmark

    Health and wellness trends, which have had a major impact on a wide range of Danish industries over the last 2-3 years, have become more influential in deodorants. With few growth opportunities in this mature category, manufacturers have attempted to...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in France

    Until the end of 2015, Unilever’s competitors did not show any interest in launching compressed deodorant sprays in France, even though the leading player continued to encourage its rivals to adopt the new technology. In 2015 it edited a guide with ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Austria

    A study conducted by the trade association, Kosmetik Transparent, indicates that 75% of the Austrian population uses deodorant on a daily basis. Within this, 82% of women and 60% of men, and 80% of the 20-29-year-old age range use deodorants every ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Canada

    In 2015 deodorants increased by 1% in current value terms, to reach C$356 million. In Canada deodorants is a highly mature category, and lacks development in most respects, since it is highly homogenous. Such products have highly inelastic demand ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Slovakia

    A rising interest by Slovak consumers in better quality deodorants was evident in 2015. This trend resulted in the average unit price of the category marginally increasing with deodorants recording current value sales growth of 2%. Further product ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in South Africa

    A growing focus on grooming and hygiene in South African cities resulted in ongoing strong growth for deodorants at the end of the review period. Many consumers remained reluctant to relinquish their use of deodorants even given growing financial ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Thailand

    Thailand has a hot climate throughout the year. This causes people to perspire, and they require deodorants, which are applied for their sweat prevention properties. Moreover, Thai consumers now tend to be involved in more outdoor activities. They go...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Vietnam

    Thanks to huge marketing efforts from leading companies such as Unilever Vietnam International Co Ltd and International Consumer Products Co Ltd, there has been a significant increase in the consciousness of hygiene and appearance among male ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Ukraine

    Whereas many Ukrainians do not deem deodorant as a primary necessity, deodorants did not suffer much in 2015 even in spite of the pronounced economising trends affecting a number of beauty and personal care categories. Demand for such products is ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Belarus

    In 2015 deodorants proved to be a developed and stable category, resistant to economic turmoil. The major factor behind this was the general perception of deodorants being a necessary part of everyday hygiene, especially amongst the urban population....

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in the US

    Deodorants tends to be a category which grows solidly but rarely dramatically. It is fairly saturated and there are no major groups of potential consumers to encourage to start using deodorant products other than children reaching puberty. The ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Bolivia

    The rise in personal hygiene awareness drove the performance of deodorants in Bolivia in 2015. Faster lifestyles force consumers to seek products that offer personal hygiene protection/improve their personal image. In addition, rising income levels ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Latvia

    Latvian males have long been very conservative when it comes to personal care and hygiene. During Soviet times, a limited range of personal care products were available for men in Latvia, therefore, many did not see the need for such items. However, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Nigeria

    Demand for deodorants is increasing in Nigeria despite the use of deodorants not being traditional among the country’s population due to the low spending power of most consumers. However, with growing urbanisation and the increases being seen in ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Costa Rica

    As rising competition levels keep driving more aggressive pricing strategies and the appearance of promotional value packs, further innovation and the offer of additional functional features are also emerging as a way to continue adding value to ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Croatia

    Users of deodorants, more than one third of them being men, are quite traditional in their consumption habits. Not only is the category highly consolidated with the prevalence of well-known global brands, but consumers tend to keep using the same ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Estonia

    The deodorants category continued to grow in 2015 thanks to innovation and a rise in personal hygiene awareness. New and technologically advanced products began to appear, as rising income levels made these products more affordable. Moreover, growing...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Greece

    Despite the unfavourable economic conditions and the subsequent manufacturer focus on promotions as a means to appeal to financially-constrained consumers, deodorants was short of innovation in 2015. A key trend which developed over recent years and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Chile

    Deodorants recorded a positive performance in 2015, of 9% current value growth in value terms, especially deodorant sprays, as several players offered new products. Other than new launches, the wide range of deodorants with different functions ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Bosnia-Herzegovina

    Deodorants continues to record strong growth in 2015, mostly due to hot weather conditions. People were sweating more during one of the hottest summers recorded in history and consequently increased their demand for deodorants.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Argentina

    Eco packaging for deodorants finally arrived in Argentina in 2015. By mid-year, Unilever had launched new packaging, which is 25% lighter than the traditional packaging but contains the same amount of product in spray deodorants for brands Rexona and...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Italy

    Compared with 2014, all categories within the deodorants environment demonstrated an improved performance in 2015. Cream and pump format products continued to see negative growth, although this was due more to the nature of these products rather than...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Singapore

    Deodorants faced stagnant growth and recorded current value growth of just 1% in 2015, unchanged from 2014. Deodorants has reached saturation point due to the lack of new product innovation leading to slower consumer demand. Moreover, intensified ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Bulgaria

    After the banking crisis in Bulgaria in mid-2014 which severely dented consumer confidence and encouraged more conservative purchasing behaviour towards virtually all non-food products, sales of deodorants rose again 2015. Increasingly hectic and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Switzerland

    The Swiss are generally very environmentally-conscious consumers and this is accepted as important throughout the population. They are also generally willing to pay more for fast-moving consumer goods with an ethical or an environmental positioning. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in South Korea

    Deodorants registered slower current value growth in 2015 than in 2014. The majority of South Korean consumers are still not accustomed to using deodorants. However, more consumers are increasingly concerned about their grooming and willing to invest...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Portugal

    Despite the growing penetration of deodorants, as they are increasingly an integral part of the basic hygiene routine of the majority of Portuguese consumers, strong promotional activity affected its value sales performance in 2015.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Finland

    The fact deodorants remains an income sensitive area was clearly shown in 2015, when migration to lower priced bands continued as a result of the poor economic situation. Even if some private label options such as Lidl Ky’s Cien recorded a rise in ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Germany

    Aside from the new compressed deodorants, products free-from aluminium salts continued to grow in terms of popularity, demand and thus value sales in 2015. Manufacturers specifically promoted these free-from claims as they ranked among the highest ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Russia

    Consumers continued to show loyalty to deodorant formats, and paid much attention to special offers and promotional activities. Due to the economic recession, consumers wanted to buy deodorant products at reasonable prices, and made choices based on ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in the Netherlands

    Deodorants continued to decline in current value in 2015, with deodorants targeting female consumers facing stronger sales declines than products targeting men. Demand for women’s deodorants is particularly mature in the Netherlands, whilst sales of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Deodorants in Norway

    Deodorants in Norway has been a mature category for many years. Growth in 2015 was driven by a population increase and hence a rise in volume sales as prices remained stable and the mass segment continued to dominate the category.

    Apr 2016 | US$990 | Add to cart | View details
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