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Euromonitor International publishes the world's most comprehensive market research on the deodorants industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Company Profile

Avon Products Inc in Beauty and Personal Care

Nov 2016

Avon Products Inc, the best known direct seller of beauty products in the world, stands on the edge of a huge restructuring which saw it divest its domestic North American business. The company has struggled to compete in recent years, as direct ...

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Strategy Briefing

Global Metal Aerosol Cans: Growth and Opportunities in Beauty and Personal Care

Oct 2016

Metal aerosol cans in beauty and personal care are on the rise, and are forecast to see further growth. Deodorants dominate beauty aerosol can applications, with Brazil and India the largest contributors to growth. Meanwhile, in hair styling agents, ...

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Company Profile

Kao Corp in Beauty and Personal Care

Oct 2016

Tokyo-based Kao Corp has made the reduction of dependency on its domestic market a strategic priority, but has signally failed to achieve this, and sales in its neighbouring Chinese market have actually fallen. The company has invested in increasing ...

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Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

Oct 2016

LVMH’s perfume and cosmetics division achieved 8% year-on-year growth in 2015. Its revenue is derived primarily from fragrances, where it thrives on the equity of its iconic brands. In colour cosmetics, heritage brands have experienced steady growth,...

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Company Profile

Coty Inc in Beauty and Personal Care

Sep 2016

Coty is undergoing significant change. Having historically relied on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. The integration of Procter & Gamble’s ...

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Sep 2016

Japanese beauty and personal care player Shiseido Co Ltd ranked eighth in the world in 2015. The company is undergoing a strategic overhaul to help rebuild its current businesses and grow sales internationally. Key focuses include developing the ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Sep 2016

Johnson & Johnson Inc (J&J) regards itself as a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function and credibility. However, the bulk ...

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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2016

Colgate-Palmolive is the fourth largest player in global beauty and personal care, a legacy of its leadership in oral care. Despite cutting-edge innovations, it faces pressure from dynamic specialised rivals. Moreover, its narrow portfolio in the ...

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Company Profile

Unilever Group in Beauty and Personal Care

Aug 2016

Unilever’s strategy of increasingly focusing on higher priced premium segments and dynamic categories continued in 2016, with the acquisition of Dollar Shave Club, while expanding in larger developed markets is delivering positive results. Unilever ...

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Country Report

Deodorants in Egypt

Jul 2016

Deodorants will continue to see healthy growth in terms of volume and value, especially in hot weather. The products are consumed by both men and women in Egypt. Spray deodorants are more consumed as prices are lower than those of other products. ...

US$990
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Country Report

Deodorants in the United Kingdom

Jul 2016

Deodorants had a tough year in the UK in 2015, managing to remain static, but suffering at the hands of price competition and the popular use of deals and promotions. Whilst UK consumers continue to be keen spenders on beauty and personal care, they ...

US$990
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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2016

US-based direct seller Amway Corp now generates most of its sales in Asia Pacific, with China at the heart of its business. But, rising competition and changing consumer habits have seen it lose share in most of its global markets over 2010-2015. In ...

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Country Report

Deodorants in New Zealand

Jul 2016

It was noted that in 2015 there was a strong surge in premium fragrance brands within deodorants, in particular male-specific products in the format of both sticks and sprays. Brands by L’Oréal New Zealand, such as Ralph Lauren Polo and Giorgio ...

US$990
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Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Jul 2016

Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has...

US$570
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Country Report

Deodorants in Iran

Jul 2016

Traditionally, deodorants were used as an alternative to fragrances in Iran. However, this trend is now being significantly challenged, especially during 2015, due to marketing activities by key suppliers. More consumers discovered the professional ...

US$990
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Country Report

Deodorants in Indonesia

Jun 2016

Deodorants registered slightly slower current value growth in 2015 than in 2014, although sales still grew at a very fast pace. Rising consumer image consciousness is resulting in growing awareness of the importance of grooming, including the need to...

US$990
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Country Report

Deodorants in Sweden

Jun 2016

Deodorants, a product that is practically essential for the Swedish population with the paradox characteristic that only if people do not use it, its absence is noticed, saw current value growth of 2% in 2015. The category is dominated by mass ...

US$990
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Country Report

Deodorants in Georgia

Jun 2016

The currency fluctuation in Georgia from the third quarter of 2014 resulted in a 35% devaluation of the Georgian lari against the US dollar by the corresponding period in 2015. The economic uncertainty among consumers, underpinned by reduced ...

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Country Report

Deodorants in Japan

Jun 2016

Deodorants benefited to an extent from a growing focus on body odour during the review period, with this being linked in the media to more Westernised lifestyles and the growing consumption of meat. Middle-aged men notably became increasingly ...

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Country Report

Deodorants in Brazil

Jun 2016

In 2015 deodorant sprays again registered an excellent performance, mostly due to accessible prices compared with other types of deodorants and convenience. In this year, discounted prices promoted by the leading companies led to a decline in the ...

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