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Euromonitor International publishes the world's most comprehensive market research on deodorants, within the beauty and personal care industry. We provide data and analysis on everything from total market sizes and market shares to industry trends and specific sub-category level information.

As well as in-depth data and statistics on: consumer lifestyles, income and expenditure, cities, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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        Company Profile

        Unilever Group in Beauty and Personal Care

        Aug 2016

        Unilever’s strategy of increasingly focusing on higher priced premium segments and dynamic categories continued in 2016, with the acquisition of Dollar Shave Club, while expanding in larger developed markets is delivering positive results. Unilever ...

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        Country Report

        Deodorants in Egypt

        Jul 2016

        Deodorants will continue to see healthy growth in terms of volume and value, especially in hot weather. The products are consumed by both men and women in Egypt. Spray deodorants are more consumed as prices are lower than those of other products. ...

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        Country Report

        Deodorants in the United Kingdom

        Jul 2016

        Deodorants had a tough year in the UK in 2015, managing to remain static, but suffering at the hands of price competition and the popular use of deals and promotions. Whilst UK consumers continue to be keen spenders on beauty and personal care, they ...

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        Company Profile

        Amway Corp in Beauty and Personal Care

        Jul 2016

        US-based direct seller Amway Corp now generates most of its sales in Asia Pacific, with China at the heart of its business. But, rising competition and changing consumer habits have seen it lose share in most of its global markets over 2010-2015. In ...

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        Country Report

        Deodorants in New Zealand

        Jul 2016

        It was noted that in 2015 there was a strong surge in premium fragrance brands within deodorants, in particular male-specific products in the format of both sticks and sprays. Brands by L’Oréal New Zealand, such as Ralph Lauren Polo and Giorgio ...

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        Company Profile

        Oriflame Cosmetics SA in Beauty and Personal Care

        Jul 2016

        Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has...

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        Country Report

        Deodorants in Iran

        Jul 2016

        Traditionally, deodorants were used as an alternative to fragrances in Iran. However, this trend is now being significantly challenged, especially during 2015, due to marketing activities by key suppliers. More consumers discovered the professional ...

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        Country Report

        Deodorants in Indonesia

        Jun 2016

        Deodorants registered slightly slower current value growth in 2015 than in 2014, although sales still grew at a very fast pace. Rising consumer image consciousness is resulting in growing awareness of the importance of grooming, including the need to...

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        Country Report

        Deodorants in Sweden

        Jun 2016

        Deodorants, a product that is practically essential for the Swedish population with the paradox characteristic that only if people do not use it, its absence is noticed, saw current value growth of 2% in 2015. The category is dominated by mass ...

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        Country Report

        Deodorants in Georgia

        Jun 2016

        The currency fluctuation in Georgia from the third quarter of 2014 resulted in a 35% devaluation of the Georgian lari against the US dollar by the corresponding period in 2015. The economic uncertainty among consumers, underpinned by reduced ...

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        Country Report

        Deodorants in Japan

        Jun 2016

        Deodorants benefited to an extent from a growing focus on body odour during the review period, with this being linked in the media to more Westernised lifestyles and the growing consumption of meat. Middle-aged men notably became increasingly ...

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        Country Report

        Deodorants in Brazil

        Jun 2016

        In 2015 deodorant sprays again registered an excellent performance, mostly due to accessible prices compared with other types of deodorants and convenience. In this year, discounted prices promoted by the leading companies led to a decline in the ...

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        Country Report

        Deodorants in Cameroon

        Jun 2016

        Deodorants continued to see a positive performance in 2015, recording growth of 6% in current value terms. The hot and humid weather conditions kept consumers interested in such products and drove up demand, especially amongst active working ...

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        Country Report

        Deodorants in Kenya

        Jun 2016

        Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population contributed to the positive value and volume growth recorded in deodorants during 2015. ...

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        Country Report

        Deodorants in the United Arab Emirates

        Jun 2016

        Deodorants is dominated by deodorant sprays, as many consumers in the country, including men, consider deodorants an essential grooming tool to keep odour at bay, and keep oneself smelling fresh and fragrant. Due to fast-paced lifestyles and ...

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        Country Report

        Deodorants in Poland

        Jun 2016

        The key trend in 2015 was rising consumer awareness of the importance of everyday hygiene and personal presentation in social life. Therefore, deodorants are available in a large number of fmcg retail outlets in Poland. Sales were driven by gradually...

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        Country Report

        Deodorants in Australia

        Jun 2016

        Deodorants experienced relative stagnation in 2015 with the category considered to be highly mature with few breakthrough innovations or new product developments. Deodorant sprays and deodorant sticks drove growth in the category while deodorant ...

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        Company Profile

        Henkel AG & Co KGaA in Beauty and Personal Care (world)

        Jun 2016

        While Henkel recorded positive organic year-on-year growth in beauty in 2015, the company is faced with two major challenges including a very narrow focus mainly emerging from hair care, and exposure to politically volatile markets. Henkel lacks ...

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        Company Profile

        NaturaCosméticosSA in Beauty and Personal Care

        Jun 2016

        Natura Cosméticos SA, the Brazil-based direct seller and producer of natural positioned, masstige beauty products, finds itself challenged by changing consumer habits and a challenging macro environment in its home market. Its offer, however, remains...

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        Country Report

        Deodorants in Romania

        May 2016

        Deodorants are a mature product category in Romania. However, strong promotion and intense advertising for new products supported stable growth in 2015. Growth is also being driven by retail expansion, with chains notably expanding further into rural...

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