Euromonitor International publishes the world's most comprehensive market research on the depilatories industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q4 2017

Dec 2017

The Q4 update as of October 2017 reveals the second consecutive quarter of improving outlook in the global beauty market, albeit marginal. The most significant upgrades continue to stem from Brazil and Japan, joined by key Western European markets, ...

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Strategy Briefing

Impact of the 2017 Goods and Services Tax (GST) on Beauty and Personal Care in India

Oct 2017

The Goods and Services Tax (GST) was implemented in India to make the country a unified common national market. Under GST, all products and services are classified under only four tax slabs nationally, a shift from the earlier scenario of numerous ...

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q3 2017

Aug 2017

Q3 saw negligible but positive changes to the top line projected growth of the beauty and personal care industry. Markets which, as recent as 2016, held much hope for the industry’s immediate future, including Saudi Arabia and China, have tapered off...

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Country Report

Depilatories in Japan

Aug 2017

Professional hair removal services are increasingly popular and affordable in Japan, with a growing number of women thus opting for professional hair removal. Professional hair removal is considered to be gentler on skin in comparison to shaving, ...

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Country Report

Depilatories in Bolivia

Aug 2017

In 2016, manufacturers continued to invest in innovation and expanding their product portfolios in order to meet the needs and expectations of consumers....

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Strategy Briefing

Channel Review in Beauty and Personal Care

Aug 2017

Despite the rapid growth of e-commerce over the last decade, store-based retailing continues to dominate the distribution landscape, accounting for 83% of global sales in beauty and personal care in 2016. The physical selling space is constantly ...

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Country Report

Depilatories in Estonia

Jul 2017

Depilatories continued to see growth in Estonia during 2016 as the trend in having smooth skin, especially among women, was strong. Demand rose for gender-specific products with growth also supported by rising product awareness. Moreover, products ...

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Company Profile

Unilever Group in Beauty and Personal Care

Jul 2017

Unilever’s strategy of increasingly focusing on higher-priced premium segments and dynamic categories continues in 2017, with the acquisition of Hourglass and its investment into True Botanicals. Unilever is also strengthening its portfolio via ...

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Country Report

Depilatories in South Africa

Jul 2017

Growing price-sensitivity among many households in the country stemmed from declining disposable income levels due to inflation and rising unemployment. Consequently, consumers are becoming more likely to economise within depilatories. This is ...

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Company Profile

Coty Inc in Beauty and Personal Care

Jun 2017

Coty has been undergoing a significant transformation. Having historically relied on fragrances to generate most of its revenue, the company is now diversifying its portfolio in terms of both category and region. The integration of Procter & Gamble’s...

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Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a ...

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Country Report

Depilatories in Kenya

Jun 2017

In Kenya, depilatories are considered to be a luxury, targeting mainly high-income consumers. This situation is changing, however, as growth in the highly aspirational mid-income segment with higher disposable incomes and the rapid expansion of ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Depilatories in Tunisia

Jun 2017

Hair removers/bleaches continued to drive sales of depilatories in Tunisia, accounting for 97% of total value sales as of 2016. Sales usually record a high level during summer, and fade in the colder seasons. Also during the hot season, a large ...

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Country Report

Depilatories in Hong Kong, China

Jun 2017

Depilatories maintained steady growth in 2016 due to the convenience of the products. There was also a longer summer in Hong Kong in 2016, contributing to the stronger demand for depilatories as people like to display smooth and hairless skin....

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Jun 2017

Japanese beauty and personal care company Shiseido Co Ltd ranked ninth globally in 2016. The company is undergoing a strategic overhaul to rebuild current businesses in Japan and China, and grow sales internationally. Key focuses abroad include ...

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Country Report

Depilatories in Algeria

Jun 2017

Depilatories is a category which is carving a niche in Algeria’s fast-growing beauty and personal care industry, although the use of these products is still quite limited due to the widespread availability of traditional homemade substitutes to ...

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Country Report

Depilatories in Morocco

Jun 2017

Depilatories in Morocco continued to record strong sales growth in 2016. Sales in the category are driven mainly by purchases among women and female consumers are the main target group for the advertising of beauty and personal care products in ...

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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

May 2017

Procter & Gamble is the world’s second largest beauty and personal care company, accounting for approximately 8% global market value share. The divestment of the selected 41 beauty brands in 2016 resulted in near complete withdrawal from colour ...

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