Euromonitor International publishes the world's most comprehensive market research on the depilatories industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Company Profile

Unilever Group in Beauty and Personal Care

Jul 2017

Unilever’s strategy of increasingly focusing on higher-priced premium segments and dynamic categories continues in 2017, with the acquisition of Hourglass and its investment into True Botanicals. Unilever is also strengthening its portfolio via ...

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Country Report

Depilatories in South Africa

Jul 2017

Growing price-sensitivity among many households in the country stemmed from declining disposable income levels due to inflation and rising unemployment. Consequently, consumers are becoming more likely to economise within depilatories. This is ...

US$990
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Company Profile

Coty Inc in Beauty and Personal Care

Jun 2017

Coty has been undergoing a significant transformation. Having historically relied on fragrances to generate most of its revenue, the company is now diversifying its portfolio in terms of both category and region. The integration of Procter & Gamble’s...

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Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a ...

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Country Report

Depilatories in Kenya

Jun 2017

In Kenya, depilatories are considered to be a luxury, targeting mainly high-income consumers. This situation is changing, however, as growth in the highly aspirational mid-income segment with higher disposable incomes and the rapid expansion of ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Depilatories in Tunisia

Jun 2017

Hair removers/bleaches continued to drive sales of depilatories in Tunisia, accounting for 97% of total value sales as of 2016. Sales usually record a high level during summer, and fade in the colder seasons. Also during the hot season, a large ...

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Country Report

Depilatories in Hong Kong, China

Jun 2017

Depilatories maintained steady growth in 2016 due to the convenience of the products. There was also a longer summer in Hong Kong in 2016, contributing to the stronger demand for depilatories as people like to display smooth and hairless skin....

US$990
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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Jun 2017

Japanese beauty and personal care company Shiseido Co Ltd ranked ninth globally in 2016. The company is undergoing a strategic overhaul to rebuild current businesses in Japan and China, and grow sales internationally. Key focuses abroad include ...

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Country Report

Depilatories in Algeria

Jun 2017

Depilatories is a category which is carving a niche in Algeria’s fast-growing beauty and personal care industry, although the use of these products is still quite limited due to the widespread availability of traditional homemade substitutes to ...

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Country Report

Depilatories in Morocco

Jun 2017

Depilatories in Morocco continued to record strong sales growth in 2016. Sales in the category are driven mainly by purchases among women and female consumers are the main target group for the advertising of beauty and personal care products in ...

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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

May 2017

Procter & Gamble is the world’s second largest beauty and personal care company, accounting for approximately 8% global market value share. The divestment of the selected 41 beauty brands in 2016 resulted in near complete withdrawal from colour ...

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Country Report

Depilatories in the Netherlands

May 2017

Depilatory products in the Netherlands experienced stable growth in 2016. Depilatory products is more mature, signalled by higher penetration and use with manufacturers still aiming to promote value-added products, comfort and convenience. Sales ...

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Country Report

Depilatories in Indonesia

May 2017

Depilatories sales remained negligible in 2016, with female consumers continuing to view hair removal as unnecessary; typically, they also do not have much hair to remove. Depilatories are thus only gaining recognition among affluent urban consumers ...

US$990
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Country Report

Depilatories in Pakistan

May 2017

Hair removers/bleaches dominated sales of depilatories in 2016. Traditional wax or lotions also remained as significant alternatives to branded hair removal products. However, females of almost all socioeconomic backgrounds are increasingly adopting ...

US$990
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Country Report

Depilatories in the United Arab Emirates

May 2017

Depilatories increased by 4% in current value terms in 2016; slightly less than the CAGR registered over the review period. Competition within the category remained fierce, especially as salons offered promotional packages on waxing services and hair...

US$990
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Country Report

Depilatories in Vietnam

May 2017

In the past, most users of depilatories were male consumers because there was no tradition of hair removal among Vietnamese woman. However, due to greater consciousness of personal appearance and penetration of Western culture, more women started to ...

US$990
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Country Report

Depilatories in Ecuador

May 2017

The use of depilatories among the female population in Ecuador remains low. Consumption is highly segmented among the various socio-economic groups, with middle-high- and high-income consumers representing the majority of product consumption. The ...

US$990
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Country Report

Depilatories in Malaysia

May 2017

There are already a rising number of consumers visiting health spas and beauty salons for various depilatories services, although demand for depilatories purchased from retailers in Malaysia remained low. A limited number of depilatories in Malaysia ...

US$990
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