Depilatories

Market research on the depilatories industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Depilatories in Kenya

Jul 2018

Depilatories is considered to be a luxury in Kenya, with these products mainly targeting high-income consumers. However, this situation is changing due to a rise in the country’s highly aspirational mid-income segment who have higher disposable ...

US$990
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Country Report

Country Report

Depilatories in New Zealand

Jun 2018

Women’s razors and blades saw negligible current value growth in 2017; however, this was an improvement after two years of decline. Over the review period, disposable razors gained share due to their affordability, and the difficulty finding the ...

US$990
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Country Report

Country Report

Depilatories in Vietnam

Jun 2018

The penetration of Western culture has contributed greatly to accelerating the growth of depilatories in Vietnam since 2013. To look more professional and confident, woman have started to use depilatories to remove underarm and leg hair so they can ...

US$990
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Country Report

Country Report

Depilatories in Peru

Jun 2018

The deceleration in economic growth experienced since 2015, which deepened in 2017, has limited the number of Peruvians using beauty and personal care products for the very first time. This category has not achieved large penetration yet, remaining ...

US$990
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Country Report

Country Report

Depilatories in Taiwan

Jun 2018

Demand for depilatories remains highly underdeveloped in Taiwan and this is mainly because it is uncommon for Taiwanese women to have a lot of body hair, meaning that regular depilation is rarely required. In addition, the few women who do require ...

US$990
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Country Report

Country Report

Depilatories in Macedonia

Jun 2018

Depilatories achieved moderate current value growth in 2017, thanks to stable volume demand in the two largest categories – women’s razors and blades and hair removers/bleaches. The latter experienced stronger growth due to the growing significance ...

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Strategy Briefing

Strategy Briefing

Voice of the Industry: Beauty and Personal Care

May 2018

In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on an Industry Insights survey of 613 professionals ...

US$570
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Strategy Briefing

Strategy Briefing

New Consumer Values Foster Disruptive and Novel Concepts in Beauty

May 2018

The needs and values of beauty consumers will continue to evolve in tandem with behavioural shifts stemming from healthier lifestyles, digital connectivity, ethical consumerism, as well as more authentic experiences.  With consumers adopting more ...

US$1,325
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Country Report

Country Report

Depilatories in Nigeria

May 2018

The use of depilatories in Nigeria remains limited, although rising incomes among women, who are increasingly involved in more formal employment in urban areas, is helping to fuel sales. Exposure to Western culture through social and other media ...

US$990
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Country Report

Country Report

Depilatories in Egypt

May 2018

Depilatories is a category that in Egyptian beauty and personal care is considered as both a necessity and a luxury; with certain women’s lifestyles dictating how they purchase. Working women, mothers, teenagers and high-income consumers consider ...

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Country Report

Country Report

Depilatories in Australia

May 2018

Depilatories is projected to decline in value terms at constant 2017 prices over the forecast period, due to the maturity of the category and the consumer shift towards other hair removal alternatives. As most women consider hair removal an integral ...

US$990
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Country Report

Country Report

Depilatories in Singapore

May 2018

Depilatories in Singapore continues to be threatened by professional hair removal services which provide long-lasting solutions at affordable prices. Moreover, it also faces increased competition from electrical devices. Such devices often include ...

US$990
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Country Report

Country Report

Depilatories in Bulgaria

May 2018

Home-based procedures featuring laser technology, like Philips Lumea photoepilat?r or Silk N, have empowered consumers to benefit from convenient and long-lasting solutions at home. Facebook and forums drive increasing awareness and interest in ...

US$990
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Country Report

Country Report

Depilatories in the United Kingdom

May 2018

During 2017, depilatories in the UK experienced one of the worst performances of Western Europe. Every category saw contracting growth apart from hair removers/bleaches, as it offers longer-term results in the form of wax strips or hot waxing. ...

US$990
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Country Report

Country Report

Depilatories in Algeria

May 2018

Depilatories in Algeria is expected to remain a niche category over the forecast period, with use of the products still quite low due to the availability of traditional homemade substitutes. However, with expected rising incomes amongst women, who ...

US$990
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Country Report

Country Report

Depilatories in the US

May 2018

Although depilatories is still a billion dollar category, it is struggling. Depilatories is experiencing some of the same issues plaguing the men’s shaving category, namely a consumer shift toward other means of hair removal. One factor is the ...

US$990
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Country Report

Country Report

Depilatories in Norway

May 2018

Although Norwegian women seek a hairless look, depilatories displayed only slow current value growth in 2017. This was due to strong demand for more advanced hair removal solutions, mainly electronic alternatives, such as epilators. Even advanced ...

US$990
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Country Report

Country Report

Depilatories in Finland

May 2018

Women’s razors and blades is an area where economic swings are strongly reflected in value growth rates. During downturns consumers tend to easily downgrade from branded products to private label, for example. This type of development took place ...

US$990
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Country Report

Country Report

Depilatories in Chile

May 2018

Traditional beauty standards, fashion trends and advertising campaigns tend to promote the rejection of visible body hair, particularly amongst women, but increasingly also amongst men. Hair is unwanted as it is often seen as a reflection of a lack ...

US$990
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Country Report

Country Report

Depilatories in Romania

May 2018

Largely due to seasonality, depilatories remained the smallest category in beauty and personal care in Romania in 2017. However, the penetration of hair removal products is increasing every year thanks to women paying more attention to their health, ...

US$990
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