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Dog food market research

Euromonitor has the world’s most comprehensive research on the dog food category within the pet care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the dog food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our dog food market research answer questions such as:

  • What is the market size of dog food?
  • What are the major brands in dog food?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

results

 

Country Report

Dog Food in Ukraine

Dog food in Ukraine declined in volume by 4% during 2015. This is due to the increase in the cost of living of Ukrainians. They still consider their dogs as members of their families, but they will constantly look for ways to economise. For example, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Italy

In 2015, dog food suffered a decline of 2% in volume terms to 324,000 tonnes. This was due to the fact that Italians are increasingly keeping smaller dogs which need less food. Nevertheless, a 2% increase in average unit price resulted in value sales...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in South Africa

Consumer spending power continues to be eroded by the ever escalating cost of living in South Africa. Electricity and fuel costs are set to remain the most common cost drivers affecting the overall spending of consumers. Customers are reported to be ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Russia

Based on provisional estimates retail dog food volume is expected to decline by 4% in 2015. The decline will be a result of worsen economic situation in country. However, value growth is expected to be on the level of 11% in current terms. The main ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Venezuela

Information about the benefits of prepared dog food is widely available and the pet humanisation trend is seen in many families in 2015. Concern about abandoned dogs is increasing and people are showing greater interest in their health and wellness. ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Colombia

Over the course of 2015, growth should continue as there is still much potential for packaged dog food, because it is estimated that 75% of dog owners still feed their pets with home-made food and leftovers. Additionally, the dog population in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Peru

In 2014, Peru still ranked as the country with the lowest per capita consumption of dog food in volume terms in the Latin American region. The percentage of dogs fed with prepared food in 2014 reached 25% of the total population of dogs in the ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Canada

Based on provisional estimates, dog food volume sales in Canada will grow by 2% while value sales will advance by 4% in 2015. Although the dog population has been stagnant, the dog food category has grown steadily as pet owners are paying more ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in the United Kingdom

The main trend impacting dog food in 2015 is expected to be an ongoing shift towards smaller dogs and a shift towards single-dog households. With many consumers living alone or in couples, a single small dog is viewed as offering companionship but ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in India

Dog food is expected to evolve further towards premiumisation in 2015. Lifecycle and breed-specific food, functional food, human-grade-ingredient-based foods and vegetarian food for vegetarian pet owners are a few segments expected to gain in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Chile

Dog food volume and value sales growth in 2014 was in line with that of the previous year and the respective CAGRs for the review period. The positive development was due to the organic growth of Chile’s pet dog population and an increasing awareness...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in the Czech Republic

The main trend that shaped dog food in 2014 was growing emphasis on quality. More owners are willing to pay extra for quality dog food as they are increasingly aware of the connection between nourishment and health of dogs. Owners are increasingly ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Denmark

All indications are that 2015 will reveal the same trend in declining volume sales and stagnant to slightly increasing value sales as seen in 2014. Small dogs have become trendy in Denmark, especially amongst urban households, which are down to ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Spain

An increasing preference towards mini dog breed was observed during 2014. This contributed to the decline in dog food by 5% in volume terms as this kind of dog needs less food. In fact, small size dogs are easily adaptable to Spanish daily life and ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in New Zealand

2014 saw the continued popularity of dog treats, in particular brands which emphasise a health benefit. This has tended to blur the category of treats with health and wellness products. For example, Pedigree Dentastix has a strong association with ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in the US

The 3% increase in current value sales in 2014 represented dog food’s weakest growth performance in more than a decade. In an increasingly competitive environment, many major manufacturers and brands competed on pricing in 2014, which served to erode...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Poland

Dog food is expected to increase by 6% in current value terms, with sales reaching PLN1.2 billion in 2015. In order to maintain the health and wellbeing of beloved dogs, consumers keep driving the trends of premiumisation and specialised food. ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Slovakia

For 2015, the expectation is that dog food value sales should return to growth, as dog owners will be more educated and will look more for higher-quality products and those that have healthy effects on their pets. Therefore, a 1% value sales growth ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Brazil

The emergence of regional brands focusing on natural – whether canned or frozen – wet dog food highlights dog owners’ concerns about how healthy processed food is for their pets. While there is, still, a large proportion of Brazilians who feed their ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in France

In 2015 dog food is expected to experience a volume decline. One of the most important drivers of this decline will be the growing number of small breeds, which simply consume less food. Manufacturers have recognised this trend, and have pushed ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Sweden

Dog food in 2015 is expected to see continuity in terms of a broader movement towards natural ingredient, grain-free and BARF types. In particular, BARF, which is an acronym for biologically appropriate raw food, is expected to become increasingly ...

Jul 2015 | US$990 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Add to cart | View details

Global Briefing

Rising Dragon: Pet Care Potential in Asia Pacific

Going East seems to be a wise decision in the face of sluggish growth in mature markets. Asia boasts opportunities, with a burgeoning middle class and rising disposable incomes. As more consumers switch to commercially prepared pet food, the ...

Apr 2015 | US$1,325 | Add to cart | View details

Country Report

Dog Food in Vietnam

In 2014, current value sales of dog food in Vietnam will continue to grow strongly. Consumers are becoming more aware of dog food due to the significant efforts made by manufacturers to strengthen distribution networks as well as run promotional ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in the Philippines

Dry dog food continued to be a more popular choice than wet dog food in 2013. Prices and the availability of products were prominent factors affecting this continued preference. Sales of higher-priced wet dog food remained limited to upper-income ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Thailand

In 2014, the humanisation of dogs is expected to continue alongside consumers’ hectic lifestyles. Consumers are increasingly treating their dogs as key companions and thus more willing to spend on premium dog food to enhance their pets’ wellbeing. ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Bulgaria

Traditionally, the prepared food ratio in Bulgaria is very low but it continued to grow in 2014, reaching 12% for the dog population. The increased preference for prepared specialised food continued to drive dog food growth. Another key reason for ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Hungary

The economy price platform will continue to thrive in the Hungarian dog food category, as price will remain the most important purchasing criteria for most Hungarian pet owners. Private label and non-branded products of leading hypermarkets, ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Romania

The product range within low-cost dog food continued to develop, mainly due to the fact that consumers were looking for alternatives to the available products. Private label products had a strong influence on purchases in the sense that lack of clear...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Switzerland

In 2014, dog food is expected to record a current value decline of 2% and a volume decline of 1%. The total number of dogs is declining slightly due to strict regulations such as dog licences and obligatory registrations, which vary from canton to ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Taiwan

The small dog population (up to 9kg in weight) continued to increase in 2013, and this growth will continue in 2014. Due to the smaller dwelling sizes in urban city areas and the easier maintenance of smaller dogs compared to larger ones, small dogs ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Hong Kong, China

As the premiumisation trend is increasingly evident, premium wet and dry dog food have increased their product variety and brand presence. This is assisted by the low barriers of import regulations, in which foreign brands are introduced into Hong ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Malaysia

More households are adopting a dog as public awareness of dog adoption increases. Non-governmental organisations in Malaysia such as SPCA and MDDB promoted dog adoption in 2013 and new programmes and events were scheduled for 2014.

Dec 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Singapore

The trend of treating dogs as important family members due to the trend of humanisation of pets remained strong in Singapore in 2013. Many dog owners proved willing to purchase premium dog food in order to offer the best choice in terms of ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Egypt

Growth in dog food is expected to slow down in current value and retail volume terms during 2014, with volume sales set to rise by 15% and current value sales set to rise by 27%. This sustained high growth is set to be due mainly to the unfortunate ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Japan

Total expenditure of calories continued to fall in 2013, due to the decline in the dog population and preference for small breeds. The number of pet dogs in Japan continued to fall amid growing urbanisation and the increase in single-person ...

Nov 2014 | US$990 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,325 | Add to cart | View details

Country Report

Dog Food in Turkey

Dog food in Turkey is expected to record healthy current value growth over the course of 2014, rising by 17%. This strong performance is set to be fuelled by the value growth being recorded in economy products. The quality of economy dog food ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Germany

Dogs continued to play an important role within German society in 2013-2014. Not only are these pets often valued and treated as family members, considered great companions and man’s best friend, they also play an increasingly important part in ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Greece

As a result of dog ownership declining and with the recession resulting in disposable incomes shrinking, spending on dog food is set to fall further in 2014. The decline will be marginal in volume terms but value sales will continue to fall at a ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Argentina

In 2014, the dog food market should recover within a more favourable economic environment than in 2013, when it experienced its first volume sales decline in five years. There is a strong correlation between pet food and the economic situation in the...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in South Korea

There is an increasing demand for therapeutic and organic dog food in South Korea. To respond to the consumer demand for such specialised dog food, manufacturers are introducing premium offerings, made of organic ingredients and mutton and turkey or ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Saudi Arabia

Dog food is expected to witness an improvement in 2013, posting current value growth of 5% following a 10% decline in 2013, mainly as a result of regulatory issues. As companies work to make their products comply with new government regulations, ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in the United Arab Emirates

In 2014, dog food is expected to post current value growth of 9% and volume growth of 4%. Although healthy, these growth rates will be weaker than those registered in 2013. This will be mainly because the country is very much dominated by cats due to...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Norway

Premiumisation trends are affecting all pet care areas, especially dog food. Due to their behavioural habits, dogs are perceived to be more human like than any other pet and are thus more likely to be treated as a member of the family. This results ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in the Netherlands

Dog food recorded a healthy performance in the Netherlands during 2013. Dry dog food remains the most popular dog food category in the Netherlands and this helped it to register higher volume growth than wet dog food during 2013. However, both wet ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Indonesia

Current value growth is set to outperform volume growth during 2014. Current value sales are estimated to grow by 19% rate, a significant increase on 2013. Retail volume sales are expected to rise by 8%, which is slower than the 2013 performance. The...

Oct 2014 | US$990 | Add to cart | View details

Strategy Briefing

Pet Humanisation: The Trend and Its Strategic Impact on Global Pet Care Markets

Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to ...

Oct 2014 | US$1,200 | Add to cart | View details

Global Briefing

Global Metal Food Cans in a Challenging Marketplace

Metal food can volumes remain steady, however they are finding it hard to take full advantage of the wider global growth in packaged food and pet food. The can’s excellent performance and low cost means that it will remain a key pack type, but will ...

Sep 2014 | US$1,325 | Add to cart | View details

Country Report

Dog Food in Belgium

Belgium’s dog population decreased over the course of 2013, the continuation of a trend which was in evidence in the country over the entire review period. This phenomenon is related mainly to the fact that Belgian consumers are slowly shifting ...

Sep 2014 | US$990 | Add to cart | View details
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