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Dog food market research

Euromonitor has the world’s most comprehensive research on the dog food category within the pet care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the dog food market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our dog food market research answer questions such as:

  • What is the market size of dog food?
  • What are the major brands in dog food?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

results

 

Country Report

Dog Food in Japan

Total expenditure of calories by dogs continued to fall in 2013, which was due to a decline in the dog population and a preference for small breeds. The number of pet dogs in Japan continued to fall amid growing urbanisation and an increase in the ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Romania

Economic growth and the recovery of incomes in large urban areas will support the dynamics of dog food in 2015. In 2014 the category witnessed the beginning of dog registration and the implementation of chips, a process that will end in 2015 and is ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Austria

Dog food was remarkably unaffected by the moderate economy in Austria as demand was driven by growth in the population of dogs and the increasing use of prepared food products. Strong demand for premium brands and products with special benefits and ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Germany

As the role of dogs in German society continues to evolve from mere guard dogs and companions to helpers and co-workers in some cases, so consumer demand for more sophisticated products also continues to increase. Pet owners are placing even more ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Turkey

Over the course of 2015, dog food is expected to record a better performance than 2014, registering 12% current value growth. The main factors behind this improved performance are increasing dog ownership due to the growing need for companionship ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Greece

Provisional estimates for 2015 suggest that both volume and value growth will be negative in dog food. The anticipated volume decline in dog food is expected be low at 1% and can be attributed to the decline in the number of pet dogs in Greece. The ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Morocco

The growing number of pet shops in Morocco, such as Animal Planet, Pets Food and Animalerie de l’Oasis, is allowing a large number of dog food operators, such as Mars Morocco, Nestlé France and Petland Maroc, to be in direct contact with a large ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Israel

In 2015 there is expected to be continuity in the health and wellness trend in dog food. Health and wellness trends which began in the past are becoming more pronounced with each passing year. Consumers are generally moving toward foods which contain...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Singapore

The premiumisation trend continued to bolster retail value sales growth in 2015, alongside volume sales increases and a growing pet dog population. The demand for high-quality dog food due to the higher standard of living of owners has seen a shift ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Taiwan

The uptake of trends was becoming increasingly more nationwide in 2014. Dogs were becoming more valued members of the family all over Taiwan. The distinction of dog food purchasing habits between Taipei and northern Taiwan on one hand and southern ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in China

Both international and domestic players recorded buoyant growth within dog food in 2014, mainly because of the performance of new products within premium dog food that were in line with the health and wellness trend. Growth was also due to the rapid ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Malaysia

Pet humanisation in Malaysia gained greater significance at the end of the review period; as more consumers perceived a dog to be a lifelong companion due to late marriage plans and hectic work schedules. Therefore, this trend further drove dog food ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Bulgaria

Vets are playing a key role in the shift from non-prepared to prepared food in Bulgaria, while also encouraging a growing focus on nutrition among those who feed their dogs prepared food. Urban consumers increasingly value vets' advice and seek ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Argentina

In 2014, dog food returned to positive volume growth after decline of 1% the previous year. The category recovered thanks to the steady increase in pet ownership and a cultural change that occurred in relation to animal care. The dog is considered ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Russia

Based on provisional estimates, retail volume sales of dog food are expected to decline by 4% in 2015. The decline will be a result of the worsening economic situation in the country. However, value growth is expected to be on the level of 11% in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Norway

Premiumisation was the most important factor affecting the category of dog food in Norway in 2014. An increasing number of Norwegian consumers continued to spend larger proportions of their incomes on their dogs, as these pets gained increasing ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Ukraine

Dog food in Ukraine declined in volume by 4% during 2015. This is due to the increase in the cost of living of Ukrainians. They still consider their dogs as members of their families, but they will constantly look for ways to economise. For example, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Italy

In 2015, dog food suffered a decline of 2% in volume terms to 324,000 tonnes. This was due to the fact that Italians are increasingly keeping smaller dogs which need less food. Nevertheless, a 2% increase in average unit price resulted in value sales...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in South Africa

Consumer spending power continues to be eroded by the ever escalating cost of living in South Africa. Electricity and fuel costs are set to remain the most common cost drivers affecting the overall spending of consumers. Customers are reported to be ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Venezuela

Information about the benefits of prepared dog food is widely available and the pet humanisation trend is seen in many families in 2015. Concern about abandoned dogs is increasing and people are showing greater interest in their health and wellness. ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Colombia

Over the course of 2015, growth should continue as there is still much potential for packaged dog food, because it is estimated that 75% of dog owners still feed their pets with home-made food and leftovers. Additionally, the dog population in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Peru

In 2014, Peru still ranked as the country with the lowest per capita consumption of dog food in volume terms in the Latin American region. The percentage of dogs fed with prepared food in 2014 reached 25% of the total population of dogs in the ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Canada

Based on provisional estimates, dog food volume sales in Canada will grow by 2% while value sales will advance by 4% in 2015. Although the dog population has been stagnant, the dog food category has grown steadily as pet owners are paying more ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in the United Kingdom

The main trend impacting dog food in 2015 is expected to be an ongoing shift towards smaller dogs and a shift towards single-dog households. With many consumers living alone or in couples, a single small dog is viewed as offering companionship but ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in India

Dog food is expected to evolve further towards premiumisation in 2015. Lifecycle and breed-specific food, functional food, human-grade-ingredient-based foods and vegetarian food for vegetarian pet owners are a few segments expected to gain in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Chile

Dog food volume and value sales growth in 2014 was in line with that of the previous year and the respective CAGRs for the review period. The positive development was due to the organic growth of Chile’s pet dog population and an increasing awareness...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in the Czech Republic

The main trend that shaped dog food in 2014 was growing emphasis on quality. More owners are willing to pay extra for quality dog food as they are increasingly aware of the connection between nourishment and health of dogs. Owners are increasingly ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Denmark

All indications are that 2015 will reveal the same trend in declining volume sales and stagnant to slightly increasing value sales as seen in 2014. Small dogs have become trendy in Denmark, especially amongst urban households, which are down to ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Spain

An increasing preference towards mini dog breed was observed during 2014. This contributed to the decline in dog food by 5% in volume terms as this kind of dog needs less food. In fact, small size dogs are easily adaptable to Spanish daily life and ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in New Zealand

2014 saw the continued popularity of dog treats, in particular brands which emphasise a health benefit. This has tended to blur the category of treats with health and wellness products. For example, Pedigree Dentastix has a strong association with ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in the US

The 3% increase in current value sales in 2014 represented dog food’s weakest growth performance in more than a decade. In an increasingly competitive environment, many major manufacturers and brands competed on pricing in 2014, which served to erode...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Poland

Dog food is expected to increase by 6% in current value terms, with sales reaching PLN1.2 billion in 2015. In order to maintain the health and wellbeing of beloved dogs, consumers keep driving the trends of premiumisation and specialised food. ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Slovakia

For 2015, the expectation is that dog food value sales should return to growth, as dog owners will be more educated and will look more for higher-quality products and those that have healthy effects on their pets. Therefore, a 1% value sales growth ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Brazil

The emergence of regional brands focusing on natural – whether canned or frozen – wet dog food highlights dog owners’ concerns about how healthy processed food is for their pets. While there is, still, a large proportion of Brazilians who feed their ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in France

In 2015 dog food is expected to experience a volume decline. One of the most important drivers of this decline will be the growing number of small breeds, which simply consume less food. Manufacturers have recognised this trend, and have pushed ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Sweden

Dog food in 2015 is expected to see continuity in terms of a broader movement towards natural ingredient, grain-free and BARF types. In particular, BARF, which is an acronym for biologically appropriate raw food, is expected to become increasingly ...

Jul 2015 | US$990 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Add to cart | View details

Global Briefing

Rising Dragon: Pet Care Potential in Asia Pacific

Going East seems to be a wise decision in the face of sluggish growth in mature markets. Asia boasts opportunities, with a burgeoning middle class and rising disposable incomes. As more consumers switch to commercially prepared pet food, the ...

Apr 2015 | US$1,325 | Add to cart | View details

Country Report

Dog Food in Vietnam

In 2014, current value sales of dog food in Vietnam will continue to grow strongly. Consumers are becoming more aware of dog food due to the significant efforts made by manufacturers to strengthen distribution networks as well as run promotional ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in the Philippines

Dry dog food continued to be a more popular choice than wet dog food in 2013. Prices and the availability of products were prominent factors affecting this continued preference. Sales of higher-priced wet dog food remained limited to upper-income ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Thailand

In 2014, the humanisation of dogs is expected to continue alongside consumers’ hectic lifestyles. Consumers are increasingly treating their dogs as key companions and thus more willing to spend on premium dog food to enhance their pets’ wellbeing. ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Hungary

The economy price platform will continue to thrive in the Hungarian dog food category, as price will remain the most important purchasing criteria for most Hungarian pet owners. Private label and non-branded products of leading hypermarkets, ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Dog Food in Switzerland

In 2014, dog food is expected to record a current value decline of 2% and a volume decline of 1%. The total number of dogs is declining slightly due to strict regulations such as dog licences and obligatory registrations, which vary from canton to ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Hong Kong, China

As the premiumisation trend is increasingly evident, premium wet and dry dog food have increased their product variety and brand presence. This is assisted by the low barriers of import regulations, in which foreign brands are introduced into Hong ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Egypt

Growth in dog food is expected to slow down in current value and retail volume terms during 2014, with volume sales set to rise by 15% and current value sales set to rise by 27%. This sustained high growth is set to be due mainly to the unfortunate ...

Nov 2014 | US$990 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,325 | Add to cart | View details

Country Report

Dog Food in South Korea

There is an increasing demand for therapeutic and organic dog food in South Korea. To respond to the consumer demand for such specialised dog food, manufacturers are introducing premium offerings, made of organic ingredients and mutton and turkey or ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in Saudi Arabia

Dog food is expected to witness an improvement in 2013, posting current value growth of 5% following a 10% decline in 2013, mainly as a result of regulatory issues. As companies work to make their products comply with new government regulations, ...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in the United Arab Emirates

In 2014, dog food is expected to post current value growth of 9% and volume growth of 4%. Although healthy, these growth rates will be weaker than those registered in 2013. This will be mainly because the country is very much dominated by cats due to...

Oct 2014 | US$990 | Add to cart | View details

Country Report

Dog Food in the Netherlands

Dog food recorded a healthy performance in the Netherlands during 2013. Dry dog food remains the most popular dog food category in the Netherlands and this helped it to register higher volume growth than wet dog food during 2013. However, both wet ...

Oct 2014 | US$990 | Add to cart | View details
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