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Drinking milk products market research

Euromonitor has the world’s most comprehensive research on the drinking milk products category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the drinking milk products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Drinking milk reports can also be purchased as part of a discounted dairy package that includes data and analysis of four packaged food categories: drinking milk, cheese, yoghurt and other dairy.

Our drinking milk products market research answer questions such as:

  • What is the market size of drinking milk products?
  • What are the major brands in drinking milk products?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

results

 

Country Report

Drinking Milk Products in the United Arab Emirates

Increasing health awareness in conjunction with numerous in-store promotions attracted many new consumers to soy milk in 2013. Numerous brands at various price points were widely available and these catered to both consumers who preferred traditional...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Singapore

Due to the increasing health conscious trend, healthier types of products are more accepted by consumers. Fat free and semi-skimmed cow’s milk register faster growth than full-fat cow’s milk. While consumers are seeking the nutritious value offered ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Indonesia

The growing number of television shows and magazine articles focusing on health issues contributed to better health awareness by Indonesian consumers in 2013. Although the majority of consumers come from low-income groups where health-consciousness ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Kenya

Prices of milk products fluctuated throughout 2012 and continued into 2013 due to sharp changes in the supply of milk to the market and the high cost of transportation. This impacted the total sales of drinking milk with a predicted 8% in current ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in South Africa

Health and wellness and convenience remain key focus points of manufacturers when targeting consumers within the drinking milk category. Parmalat’s Steri-Stumpie is now available in a 1-litre take-home pack size, and Clover’s UHT milk is also ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in the United Kingdom

Retail sales of drinking milk products are set to record increases in both volume and value terms in 2013. This is set to be not only thanks to rising prices but also thanks to the strong volume growth which is set to be recorded in all drinking milk...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Mexico

Cow’s milk in Mexico is a mature category, with the average total per capita consumption in 2013 expected to be 48 litres a year, which is low compared with the main countries for milk consumption, in which consumption is about twice the Mexican ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Georgia

In 2013 the trend of substitution of standard-priced drinking milk consumption with newly emerged economy class drinking milk was observed. This caused a reduction in value sales of drinking milk but not in volume sales. The trend was caused by the ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Australia

Drinking milk products is growing by 4% in current value terms in 2013 up from the 3% growth experienced in 2012. Most of this growth is coming from categories outside of the mainstay of cow’s milk, the market for which is still adjusting to the ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Nigeria

Milk consumption in Nigeria still remains low in per capita terms, so the market continues to show strong growth in volume and value sales. Advertising, discounting and promotional sales and corporate social responsibility campaigns such as Peak ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Venezuela

In Venezuela, the performance of drinking milk products is mostly influenced by price regulations amongst powder and cow´s milk. By tradition, Venezuelan consumers use powder milk as drinking milk, and when they are unable to find powder milk, they ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Hungary

After years of decline in volume, the sales performance of drinking milk products started to recover in 2013. Demand is growing again in volume terms, and current value also continues to show positive trends. Part of the grocery retailer chains ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Chile

The health and wellness trend was a contributing factor to drinking milk products growth during 2013. The increasing demand for healthy alternatives to traditional dairy products is leading manufacturers to keep on improving their product portfolios...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Algeria

Value sales of drinking milk products grew by 8% in current terms in 2013, which is mainly attributable to increasing demand for long-life/UHT milk and the rising price of powder milk on the international markets; however, semi skimmed ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Turkey

In 2013, drinking milk products is set to register positive value growth, which is also likely to be higher than the review period growth of 6%, due to new product developments, particularly in the reduced fat, and organic variants of existing brands...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Argentina

The federal government has subsidised and regulated the milk drinks industry since 2008, and spends millions of ARS reducing retail prices in order to keep milk drinks affordable for lower-income groups. The federal price control system is structured...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Colombia

Drinking milk products is expected to grow by 2% in volume terms and 4% in current value terms in 2013. Category growth is expected to be supported by an increase in disposable incomes and a moderate increase in prices. Review period growth was ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Peru

Small and recently introduced categories are expected to be the most dynamic in 2013, showing important growth. Flavoured milk drinks and soy milk are still small categories with important growth potential, which is allowing them a very dynamic ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Bolivia

As a result of the enforcement of the programme funded by the government to increase milk consumption amongst Bolivians, the fund is expected to reach BOB44 million in 2013. This amount is expected to go to programmes, projects and campaigns that ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Uruguay

When the government adjusted the price of fresh/pasteurised milk in April 2012, following the price increase of October 2011, it seemed that it had returned to its previous policy of applying small increments every six months or one per year. ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in the Netherlands

Drinking milk products witnessed an increase in value sales in 2013. Drinking milk products is a very mature category and this is a major reason why it is seeing modest growth rates. In 2013, the increase in value was substantial as there were ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Ireland

As the tastes and needs of Irish consumers continue to change and evolve, Glanbia Plc’s Avonmore brand maintained pace with developments in demand for drinking milk products in 2012 and 2013 with the launch of two new products which add variety and ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in India

Growing awareness about hygiene pushes consumers to move from loose milk to packaged milk increasingly in 2013. Interestingly, many consumers, especially in urban areas, moved to UHT milk as it is considered healthier than fresh milk in pouches. ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Brazil

In 2013, drinking milk products registered current value growth of 13%, driven by the rise in the price of raw milk and the launch of new products focused on health and wellness that are positioned as premium products. Drinking milk products also ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in France

In 2013, the category continues to suffer from structural changes. Despite being among the European countries with the highest birth rate, France still carries the traits of an ageing population. Drinking milk products have traditionally been ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Greece

Plain cow’s milk appears to be a recession resilient category. Although qualitative changes have occurred in the category in the context of the economic downturn, with consumers, for instance, migrating towards cheaper products or sacrificing brand ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Germany

Drinking milk products see growing unit prices in 2013, which should however be regarded as a return to normality, as drinking milk had been extremely cheap in 2012, with for example, private label semi-skimmed milk being offered for €0.51 per litre ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Ecuador

Full fat milk remains the most popular drinking milk product. However, the trend towards consuming white milk with less fat content continues to grow in 2013, with both fat-free and semi-skimmed options showing strong growth in 2013. Fortified and ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Costa Rica

The main event in 2013 within drinking milk has been the performance of Mú!, the new brand from Florida Ice & Farm, Mú! was acquired in the beginning of 2012. Mú! and other emerging brands such as Eskimo and Sabemas - Wal-Mart´s private label brand -...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Spain

During 2013 and for another consecutive year, Spain continued to be deeply immersed in an economic recession. In this scenario, private consumption in general and the packaged food market in particular continued to suffer from the further decline in ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Norway

Drinking milk products were once considered a mandatory part of Norwegians’ diets. Competition and innovation has dethroned drinking milk products as the premier source of protein, vitamins and minerals required for all consumers. Other categories in...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Cameroon

The growing pace of life among active consumers appears to be increasing the demand for products that combine nutrition with vitality, thus drinking milk products that offer this combination grew in 2013. Furthermore, marketing activities by ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Croatia

The prices of raw milk in Croatia were usually higher than the European average. This changed in 2012, with an abrupt fall in buyoff prices, hitting the bottom in September 2012, at HRK2.1 per kg of raw milk of standard quality. This decline brought ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Bulgaria

The penetration of drinking milk products is not yet as high as other traditional products, such as yoghurt and cheese, and the market has room for expansion. The per capita consumption of milk – the most common type of drinking milk product in ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Azerbaijan

In 2013, competition coming from local dairy manufacturers has been intensified in Azerbaijan underpinned by the existing strong competition among imported brands from Russian, Belarusian and Turkish producers. The key players in drinking milk ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Latvia

Drinking milk products belong to staples, so this category saw a less significant volume decline duringthe crisis in 2009-2010 and well as experienced a less significant volume growth during the post-crisis period. Value sales are sensitive to ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Japan

Following 2012, when Japan’s dairy industry struggled to maintain sufficient supply, the supply of cow’s milk became stable in 2013. A couple of factors impacted the supply of cow’s milk in 2012; the extremely hot summer during 2010, which had a ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Uzbekistan

Increasing annual salary levels and improving living standards increased the demand for industrial milk products in Uzbekistan. Despite the existence of artisanal milk products, industrial milk products has good growth due to its improved packaging ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Pakistan

Milk is expected to continue to be the biggest category in drinking milk products in 2013. Unpackaged milk continues to account for the majority of milk consumed in Pakistan, and the share of packaged milk is still very small. Unpackaged milk is ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Estonia

Drinking milk value growth is fuelled by the rapid increase of raw milk prices which is forcing the producers to increase mark-ups, making the category prices move upwards. Milk is an integral part of Estonians’ nutrition and the consumption of this ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Canada

The 2% current value increase expected for drinking milk products in 2013 was higher than in 2012, when the category posted a 1% increase. Moderate price increases, coupled with higher demand for flavoured, organic and non-dairy milk alternatives ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Belarus

Dairy in Belarus witnessed the formation of powerful holding companies in 2012. Small dairy companies in each area of Belarus are centring around one company, the biggest player in the area. Large dairy holding companies have a much higher market ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Lithuania

The practice by companies of accentuating low prices as the dominant strategy backfired in 2013, as drinking milk products was impacted by consumer indifference. While demand was stable in volume terms and consumption habits did not change in any ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Slovenia

As drinking milk sales in Slovenia continue to fall, mainly on account of economic crisis and falling consumer purchasing power, companies compete for consumers’ attention through various marketing campaigns and direct communication with consumers ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Saudi Arabia

Saudi Arabia is gradually witnessing an improvement in the overall health consciousness of the general public. As people are gaining access to digital media, they are getting more familiar with Western lifestyles and trying to incorporate the healthy...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Dominican Republic

In 2012, the Dominican Republic’s self-supply of internal demand for fresh milk was 60%, the remaining 40% was imported. However, in 2013, Europe which accounted for 70% of imported supply, closed its supply due to the economic crisis forcing ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in the US

Consumer demand for drinking milk products was down in 2013, with retail volumes projected to decline by about 1%. It has been challenging for producers of cow’s milk to increase sales, due to increased competition from other beverages, including ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in China

Current value growth for drinking milk products slowed in 2012 and is expected to continue to slow in 2013 due to slowing economic growth in China and quality problems that negatively influenced consumer confidence in these products. In early-2012, ...

Nov 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Macedonia

Drinking milk products is expected to achieve 3% current value growth in 2013, with the growth level being slightly behind that from the review period, reaching retail value sales of MKD5.1 billion.

Nov 2013 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Finland

Milk is expected to reach a value size of €59 in 2013, accounting for a whopping 13% growth, when compared to the previous year. This vast growth is explained by the increase in unit price as the resolution of the so-called “milk war” forcing the ...

Nov 2013 | US$900 | Add to cart | View details
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