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Drinking milk products market research

Euromonitor has the world’s most comprehensive research on the drinking milk products category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the drinking milk products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Drinking milk reports can also be purchased as part of a discounted dairy package that includes data and analysis of four packaged food categories: drinking milk, cheese, yoghurt and other dairy.

Our drinking milk products market research answer questions such as:

  • What is the market size of drinking milk products?
  • What are the major brands in drinking milk products?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

results

 

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Add to cart | View details

Global Briefing

14 Food Trends to Watch in 2014: Part Two

With so much happening in packaged food, identifying developments that really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with Part Two looking at the importance of ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Drinking Milk Products in South Korea

Value sales of drinking milk products are expected to grow by 6% in 2013 to Won4 trillion in 2013. The market suffered from an imbalance between demand and supply of raw milk in the first half of 2012, however, price promotion by the dairy producers ...

May 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Serbia

Growth in total drinking milk products current value sales in 2013 was up on 2012, and also surpassed the 5-year average. This was mainly due to price hikes, however, as in volume sales terms most categories performed worse than they did both in 2012...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Italy

Sales of drinking milk products keep being driven by health and wellness goods, since demand for special milks, organic and lactose- or fat-free drinking milk products, goat milk and soy milk is growing at the expense of traditional products and full...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Iran

Drinking milk as the main subsector of this category has been subsided by the Iranian government for many years. However, during the last months of 2010, a considerable proportion of subsidies were eliminated by the Iranian government. First, it was ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Morocco

In order to satisfy increasing demand for milk products, the larger companies – Centrale Laitière and COPAG – invested in the construction of new production units for sufficient raw milk. La Centrale Laitiere introduced a programme called Fermes ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Israel

Plain milk and many dairy products are regulated by strict government supervision of the retail selling price of basic products such as cows’ milk with 1% fat and 3% fat content. In addition, there are strict quotas on the volume of raw milk produced...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Malaysia

Drinking milk products registered stronger current value growth in 2013 than in 2012 as it benefitted from consumers’ rising health consciousness. The government’s continued push in healthy living campaigns drove consumers to be increasingly health ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Vietnam

Drinking milk products in the country is expected to continue to record an impressive current value growth in 2013 despite the economic downturn. One of the main reasons for this healthy growth is the increasing demand, especially from consumers ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in the United Arab Emirates

Increasing health awareness in conjunction with numerous in-store promotions attracted many new consumers to soy milk in 2013. Numerous brands at various price points were widely available and these catered to both consumers who preferred traditional...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Thailand

Drinking milk products in Thailand posted respectable current value growth of 9% in 2013, up from an 8% gain in 2012 thanks to the endeavours of brand players in terms of new product development and integrated marketing campaigns to boost demand. In ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in the Philippines

Faced with the challenges of a maturing category, drinking milk products is set to continue to post sluggish performance in 2013. Retail value sales are expected to increase by 2% in 2013, slower than the 4% growth reported during the previous year. ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Ukraine

Milk is the most socially sensitive food type in Ukraine, apart from bread. The government often intervenes by setting buy-off prices for milk producers and engaging directly in talks with manufacturers. Farmers (mostly via the open market and street...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Singapore

Due to the increasing health conscious trend, healthier types of products are more accepted by consumers. Fat free and semi-skimmed cow’s milk register faster growth than full-fat cow’s milk. While consumers are seeking the nutritious value offered ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Austria

Provenance remains one of the most important criteria for purchases of drinking milk products. Austrian consumers associate regionality with high quality and, therefore, prefer to purchase drinking milk products produced in the country/region.

Mar 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Egypt

Drinking milk products is set to register retail current value growth of 24% in 2013, with sales reaching E£3.9 billion. This performance will be slightly stronger than the review period average of 22% and can be attributed to an ongoing shift from ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Belgium

The overall performance of drinking milk products in 2012 and 2013 was heavily affected by the drop in unit price of cow’s milk in 2012: this development is the main reason for the drinking milk products category posting a weaker value performance in...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Russia

The review period showed that Russians had become more accustomed to products beyond traditional cow’s milk. With changing living standards and the expanding range of innovative products from leading players, Russians are choosing new products in the...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Indonesia

The growing number of television shows and magazine articles focusing on health issues contributed to better health awareness by Indonesian consumers in 2013. Although the majority of consumers come from low-income groups where health-consciousness ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Kenya

Prices of milk products fluctuated throughout 2012 and continued into 2013 due to sharp changes in the supply of milk to the market and the high cost of transportation. This impacted the total sales of drinking milk with a predicted 8% in current ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in South Africa

Health and wellness and convenience remain key focus points of manufacturers when targeting consumers within the drinking milk category. Parmalat’s Steri-Stumpie is now available in a 1-litre take-home pack size, and Clover’s UHT milk is also ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in the United Kingdom

Retail sales of drinking milk products are set to record increases in both volume and value terms in 2013. This is set to be not only thanks to rising prices but also thanks to the strong volume growth which is set to be recorded in all drinking milk...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Mexico

Cow’s milk in Mexico is a mature category, with the average total per capita consumption in 2013 expected to be 48 litres a year, which is low compared with the main countries for milk consumption, in which consumption is about twice the Mexican ...

Feb 2014 | US$900 | Add to cart | View details

Global Briefing

14 Food Trends to Watch in 2014: Part One

With so much happening in packaged food, identifying developments which really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with part one examining the first four, from the ...

Feb 2014 | US$1,200 | Add to cart | View details

Country Report

Drinking Milk Products in Georgia

In 2013 the trend of substitution of standard-priced drinking milk consumption with newly emerged economy class drinking milk was observed. This caused a reduction in value sales of drinking milk but not in volume sales. The trend was caused by the ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Australia

Drinking milk products is growing by 4% in current value terms in 2013 up from the 3% growth experienced in 2012. Most of this growth is coming from categories outside of the mainstay of cow’s milk, the market for which is still adjusting to the ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Nigeria

Milk consumption in Nigeria still remains low in per capita terms, so the market continues to show strong growth in volume and value sales. Advertising, discounting and promotional sales and corporate social responsibility campaigns such as Peak ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Denmark

In 2012, the Danish drinking milk products category witnessed some turbulence as the result of a price war in milk, which broke out when Aldi reduced the price of several kinds of drinking milk to around DKK4 per litre. This increased the price gap ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Taiwan

As a source of nutritional value, drinking milk products have quickly become a staple in the diets of many local consumers. Value sales of drinking milk products are expected to grow by 2% in current terms in 2013, which is a slightly-weaker ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Venezuela

In Venezuela, the performance of drinking milk products is mostly influenced by price regulations amongst powder and cow´s milk. By tradition, Venezuelan consumers use powder milk as drinking milk, and when they are unable to find powder milk, they ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in New Zealand

2013 was an innovative year in terms of new packaging in the dairy industry, particularly for fresh/pasteurised milk products. Fonterra Brands (NZ) Ltd introduced a light-proof bottle throughout its Anchor-branded milk range in 2013, which was ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Hong Kong, China

Although drinking milk products is set to register a slower retail value growth in 2013 than in 2012, the growth rate is still expected to remain encouraging. Consumers’ rising health consciousness continues to be the key driver for drinking milk ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Hungary

After years of decline in volume, the sales performance of drinking milk products started to recover in 2013. Demand is growing again in volume terms, and current value also continues to show positive trends. Part of the grocery retailer chains ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Chile

The health and wellness trend was a contributing factor to drinking milk products growth during 2013. The increasing demand for healthy alternatives to traditional dairy products is leading manufacturers to keep on improving their product portfolios...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Algeria

Value sales of drinking milk products grew by 8% in current terms in 2013, which is mainly attributable to increasing demand for long-life/UHT milk and the rising price of powder milk on the international markets; however, semi skimmed ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Tunisia

The main key trend in 2013 will be the supply shortage that occurred in the middle of the year. The decline in the production output was due to speculation regarding some intermediaries in the milk market, and manufacturers were unable to produce ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Turkey

In 2013, drinking milk products is set to register positive value growth, which is also likely to be higher than the review period growth of 6%, due to new product developments, particularly in the reduced fat, and organic variants of existing brands...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Argentina

The federal government has subsidised and regulated the milk drinks industry since 2008, and spends millions of ARS reducing retail prices in order to keep milk drinks affordable for lower-income groups. The federal price control system is structured...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Colombia

Drinking milk products is expected to grow by 2% in volume terms and 4% in current value terms in 2013. Category growth is expected to be supported by an increase in disposable incomes and a moderate increase in prices. Review period growth was ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Peru

Small and recently introduced categories are expected to be the most dynamic in 2013, showing important growth. Flavoured milk drinks and soy milk are still small categories with important growth potential, which is allowing them a very dynamic ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Bolivia

As a result of the enforcement of the programme funded by the government to increase milk consumption amongst Bolivians, the fund is expected to reach BOB44 million in 2013. This amount is expected to go to programmes, projects and campaigns that ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Uruguay

When the government adjusted the price of fresh/pasteurised milk in April 2012, following the price increase of October 2011, it seemed that it had returned to its previous policy of applying small increments every six months or one per year. ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in the Netherlands

Drinking milk products witnessed an increase in value sales in 2013. Drinking milk products is a very mature category and this is a major reason why it is seeing modest growth rates. In 2013, the increase in value was substantial as there were ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Portugal

While the recession and the attendant austerity remain ongoing factors in daily Portuguese life, milk is seen by many as a necessity. Milk retains an important position in many Portuguese grocery retailers, being a key revenue generator for the vast ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Ireland

As the tastes and needs of Irish consumers continue to change and evolve, Glanbia Plc’s Avonmore brand maintained pace with developments in demand for drinking milk products in 2012 and 2013 with the launch of two new products which add variety and ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in India

Growing awareness about hygiene pushes consumers to move from loose milk to packaged milk increasingly in 2013. Interestingly, many consumers, especially in urban areas, moved to UHT milk as it is considered healthier than fresh milk in pouches. ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Switzerland

Swiss drinking milk products was one of the categories that were most affected by the decline in milk prices. According to the OFAG (Federal Office for Agriculture), over a 12-year period, the price of milk paid to producers declined by 27% in ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Brazil

In 2013, drinking milk products registered current value growth of 13%, driven by the rise in the price of raw milk and the launch of new products focused on health and wellness that are positioned as premium products. Drinking milk products also ...

Jan 2014 | US$900 | Add to cart | View details
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