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Drinking Milk Products

Euromonitor International publishes the world's most comprehensive market research on the drinking milk products industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Drinking Milk Products in Indonesia

Nov 2016

Heavy advertising in the mass media by manufacturers, along with the increasing number of television programmes as well as magazine articles focusing on health issues, led to rising health awareness among Indonesian consumers over the review period. ...

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Drinking Milk Products in Azerbaijan

Nov 2016

The trend towards savoury flavourings continued to rise in Azerbaijan in 2016. Key local players expanded their ranges in order to become more competitive. Key factors considered when buying milk in Azerbaijan in 2016 were natural/organic ...

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Country Report

Drinking Milk Products in Macedonia

Nov 2016

In 2016, drinking milk products in Macedonia registered a 3% increase in retail current value sales to reach MKD6 billion. Stable volume demand for all drinking milk products helped the category maintain solid value growth despite maturity. Milk ...

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Country Report

Drinking Milk Products in Romania

Nov 2016

Drinking milk products recorded strong 7% current value growth in 2016. The dynamics had strong support from the perception of drinking milk products as healthy and the expansion of modern grocery retailers, which encouraged the change in purchasing ...

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Country Report

Drinking Milk Products in Hungary

Oct 2016

The manufacturers of drinking milk products in Hungary had to face several challenges in 2016, including low farm-gate prices of milk, ongoing demand for good value for money products by price-sensitive consumers and a large volume of cheap imported ...

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Country Report

Drinking Milk Products in Brazil

Oct 2016

Even though the country is still being challenged by some of the effects of the economic crisis, drinking milk can be considered as an essential product, especially within some categories. Manufacturers were able to innovate and offer a variety of ...

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Country Report

Drinking Milk Products in Japan

Oct 2016

Drinking milk products in Japan recorded a marginal decline in current terms in 2016 to reach ¥720.6 billion, primary due to the population decline in Japan. The population decline was stronger for the key consumer bases of milk: children and young ...

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Country Report

Drinking Milk Products in Peru

Sep 2016

Before detailing trends in drinking milk products, it is important to explain that Peruvians are used to consuming evaporated milk and RTD white milk together. They mix it with water at home and drink it. Evaporated milk is not included in this ...

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Country Report

Drinking Milk Products in Sweden

Sep 2016

In Sweden, fortification of fat-free and semi-skimmed milk (mini-, lätt- och mellanmjölk), margarine and spreadable fats and oils with vitamin D is required by law. In 2015, Livsmedelsverket (the National Food Agency) proposed an amendment to the ...

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Country Report

Drinking Milk Products in Colombia

Sep 2016

Innovation has been key to maintaining dynamism in this mature category. Players have focused on expanding consumption by bringing back consumers that had given up cow’s milk due to digestive and intolerance issues. Now they are offering plenty of ...

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Country Report

Drinking Milk Products in Venezuela

Sep 2016

Domestic milk production declined over the review period, with the decline continuing in 2016. Until 2010, the government was able to supply the milk industry with imports as a way to offset the drop in local production. Nonetheless, due to a fall in...

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Country Report

Drinking Milk Products in Slovenia

Sep 2016

The production of cow’s milk remained a very important agricultural sector within Slovenia. The country has so far produced more milk than it has consumed in 2016; therefore some farmers are exporting milk to neighbouring countries, such as Italy and...

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Country Report

Drinking Milk Products in Cameroon

Sep 2016

Cameroonian consumers appear to be increasingly demanding products that combine nutrition with better value for money and, for this reason, drinking milk products which offer this combination recorded strong growth in 2016. Furthermore, the use of ...

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Country Report

Drinking Milk Products in Norway

Sep 2016

The main trend in 2016 remained the rising popularity of healthier or more natural drinking milk products. Semi skimmed fresh milk, the largest drinking milk category, accounted for 73% of total milk volume sales in 2016 according to ...

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Country Report

Drinking Milk Products in China

Sep 2016

With growing health consciousness and rising disposal incomes, consumers are increasingly demanding high quality milk, and are prepared to pay for it. Consumers’ changing shopping behaviour has led to a shift to consumption of fresh milk rather than ...

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Country Report

Drinking Milk Products in New Zealand

Sep 2016

The key trends influencing the category in 2016 were the increased popularity of natural and traditional milk, resulting in increased demand for organic milk products, and increased new product development activity focusing on the segment. ...

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Country Report

Drinking Milk Products in Estonia

Sep 2016

Drinking milk increased by a healthy 4% in current value in 2016 as the category was impacted by rising average unit prices and the growing consumer confidence in Estonia. Milk is an integral part of Estonians’ nutritional preferences and it is also ...

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Country Report

Drinking Milk Products in Argentina

Sep 2016

Poor weather conditions are estimated to have reduced the production of raw milk in 2016. While in 2015, production reached around 11,200 million litres, according to industry experts, only 10,000 million litres were reached in 2016. Despite the ...

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Country Report

Drinking Milk Products in Croatia

Sep 2016

Concerns expressed by dairy farmers in Croatia following the abolition of EU milk quotas in April 2015 were realised in 2016. Many dairy farms in the country closed, with cattle being sold for slaughter. However, according to official sources such as...

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Country Report

Drinking Milk Products in Uzbekistan

Sep 2016

The demand for packaged drinking milk products grew at the expense of the falling popularity of artisanal milk products during the review period. The main reason for this trend was the rising health concerns among Uzbekistani consumers....

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