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Drinking milk products market research

Euromonitor has the world’s most comprehensive research on the drinking milk products category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the drinking milk products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Drinking milk reports can also be purchased as part of a discounted dairy package that includes data and analysis of four packaged food categories: drinking milk, cheese, yoghurt and other dairy.

Our drinking milk products market research answer questions such as:

  • What is the market size of drinking milk products?
  • What are the major brands in drinking milk products?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

results

 

Country Report

Drinking Milk Products in Hong Kong, China

Although drinking milk products registered slower retail value growth in 2014 than in 2013, the growth rate was expected to remain solid. Consumers’ rising health consciousness continued to be the key driver for drinking milk products in 2014, as ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Taiwan

The Taiwanese view milk as a good source of protein and calcium. Drinking milk products are part of the Taiwanese daily diet. Sales of drinking milk products were stable and grew by 3% in current value terms in 2014.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Ukraine

Sales of fresh milk remained in 2014 under the impact of consumption from personal resources and purchases of large volumes directly from production farms or from open markets. The high sales of “loose” milk are the result of its perception as fresh,...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Italy

Throughout 2013 and 2014, Italy remained mired in a deep economic recession. During this time of economic adversity, the amount of money being spent by Italian consumers has declined in general, with the packaged food industry suffering noticeable ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Iran

Drinking milk products in Iran experienced a complicated year during 2014. Many of the key suppliers in the category were forced acquire their milk from dairy farmers and dairy cooperatives at much higher prices than in previous years, while many ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Japan

Despite the decline in the Japanese population, drinking milk products will increase by 1% in current value terms in 2014, to reach ¥803.6 billion. While overall cow’s milk will decline in both volume and value terms in the year, value growth in ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in the Czech Republic

It is expected that sales of drinking milk products will increase by 4% in current value terms in 2014. This growth will be driven mainly by unit price increases (especially price rises in cow’s milk), rather than greater consumption, which is ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Turkey

In 2014, drinking milk products registered single-digit current value growth which was marginally lower than the review period CAGR of 6%. This performance was driven by a positive environment over the last few years of the review period in terms of ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Brazil

During 2014, drinking milk products recorded current value growth of 10%, with sales reaching R$31.6 billion. This performance was mainly driven by the rise in the price of raw milk and the launch of new products focused on health and wellness that ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Uzbekistan

Traditionally milk is purchased by consumers in an unpackaged/artisanal format from farmers. During the review period, Nestlé was a pioneer in launching packaged/industrial drinking milk products, although the majority of consumers remained loyal to ...

Jan 2015 | US$900 | Add to cart | View details

Global Briefing

Drinking Milk Products: Developing a Two-tier Growth Strategy for Success

Future growth for drinking milk products (DMP) lies in a two-tier strategy. First, in mature regions such as Western Europe, adding value to DMP in terms of nutrition, lifestyle or traceability, allows for expenditure on DMP to increase while volumes...

Dec 2014 | US$1,200 | Add to cart | View details

Country Report

Drinking Milk Products in Portugal

During 2014 and for another consecutive year, Portugal continued to be immersed in a difficult economic time. In this scenario, private consumption in general and the packaged food market in particular, continued to suffer from the further decline in...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Slovakia

Fewer drinking milk products have been consumed in volume terms in Slovakia in 2014, which has become a long-term problem as Slovaks are living increasingly hectic lives and do not have time to eat breakfast at home, where milk used to be a key ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Russia

Drinking milk products in Russia continued with positive development in 2014, posting a 12% increase in current value sales. Despite a relatively poor situation with raw materials, due to shortages of those locally produced, unit prices of drinking ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Azerbaijan

In 2014, the major players within drinking milk products, both domestic and multinational, are greatly expanding their product lines. They are changing their strategies and focusing on a wider range of consumers. All of them now offer cheaper ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Hungary

Although the price of drinking milk products depends on the commodity price of raw milk which realised some price increase in 2014, drinking milk products showed a stable performance and after a decline in volume sales during the review period, in ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Pakistan

Milk is the largest type of drinking milk product. Milk in Pakistan is huge, and milk production is on the rise, making Pakistan the fifth largest milk producing country on a global level. Though milk consumption remains dominated by UHT milk which ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Bulgaria

Drinking milk products is set to grow by 1% in current value terms in 2014 as a result of the good development and penetration of products. Drinking milk is purchased as a staple product and it competes with the many types of drinks available: ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Austria

Drinking milk products was influenced by two major factors in 2014. On the one hand, the strong competition between many international and domestic manufacturers and private label producers led to a multitude of new product launches in 2014. Whilst ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Uruguay

The Uruguayan government, in setting the price of fresh/pasteurised milk, has not followed a set pattern since 2009, when it previously made minor adjustments twice per year. The unit price was kept unchanged in 2009 and 2010, but in 2011 it ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Bolivia

The government’s campaign to promote milk consumption in Bolivia boosted growth of drinking milk products in the country. Through this campaign, the government, milk companies and dairy cattle farmers reached agreements on the price at which milk ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Peru

Drinking milk products is dominated by domestic companies, as international brands find it difficult to enter the market because of strong competition. There are important and powerful local brands competing in this category, such as Gloria, Soalé, ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Algeria

Over the review period, frequent shortages of subsidised fresh milk and fresh milk products led to a steady increase in demand for packaged milk products, such as long-life/UHT milk. It was this growing demand, along with the rising prices of powder ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Nigeria

In a market in which there is strong population growth, particularly amongst children and young people, and in which the drinking milk products category is far from mature, with many households not consuming milk, the growth prospects continue to be ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Chile

The health and wellness trend continued to positively impact sales for drinking milk products in Chile. Along with traditional fat-free or reduced fat products, several other new developments surfaced in the country to satisfy the need for an ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Mexico

Taking effect on 1 January 2014, a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high caloric food, which are considered those products with 275 kilocalories and ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Germany

Drinking milk products will show steady value growth in 2014, which is an average performance if inflation is considered. Volume sales of drinking milk products will also grow in 2014 for most product types, albeit with two exceptions among the major...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Bosnia-Herzegovina

With a predicted 5% in 2014, current value growth of drinking milk products in Bosnia-Herzegovina will be significantly stronger in relation to the review period average of -2%. Drinking milk products was heavily affected by 2013’s aflatoxin crisis, ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Croatia

Traditionally, the stumbling block for milk in Croatia was the buyoff price of raw milk. Now that Croatia has joined the EU, this price is more or less in line with European levels; the problem for Croatian farmers has shifted elsewhere. Dairy ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in France

The performance of drinking milk products in 2014 is expected to remain fairly stable, with growth hindered by changing consumer behaviour. In France, drinking milk products are the most popular for children under 14 years old. For adults, the per ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in the US

The strong rise in the price of cow’s milk will lead to current value gains in drinking milk products in 2014 although demand for drinking milk products will continue to decline in retail volume terms. Retail volume sales of fresh/pasteurised milk ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Saudi Arabia

Saudi Arabia is gradually witnessing an improvement in the overall health consciousness of the general public. As people are gaining access to digital media, they are becoming more familiar with Western lifestyles and trying to incorporate the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Estonia

Drinking milk is set to increase in current value by 5% in 2014 as milk is an integral part of every Estonian’s daily diet and as the economic situation in the country continues to improve, consumers are now trying out other drinking milk products in...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in the United Arab Emirates

Although commodity prices increased, most milk products remained under a price cap by the government and domestic manufacturers in particular struggled to remain profitable. To reduce costs, most companies in the country therefore offered UHT-milk ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Indonesia

Heavy advertising in the mass-media by manufacturers, along with the increasing number of television programmes as well as magazine articles focusing on health issues, led to the rising health awareness of Indonesian consumers over the review period....

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Greece

The ageing population in Greece is having an influence on the consumption patterns of dairy products in general, especially milk. Older consumers have concerns about cholesterol levels and this is pushing many to opt for reduced-fat or fat-free milk....

Nov 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Belgium

Demand for cow’s milk remained static in Belgium during 2013 and the first half of 2014. The major shift in the category between 2011 and 2014 relates to rising unit prices. In fact, during both 2011 and 2012, the supply of cow’s milk in Belgium ...

Nov 2014 | US$900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Drinking Milk Products in Kenya

Unpackaged milk comprises the bulk of milk consumed in Kenya, with many of the country’s milk producers selling their products directly to institutional customers and end consumers. Informal sales of unpackaged milk accounts for around 88% of total ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Costa Rica

As a result of the ongoing economic polarisation and rapidly changing eating habits (due to globalisation, health awareness, information access and emerging eating needs) drinking milk products gradually became one of the most segmented categories ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Argentina

Strong and sustained demand for powder milk in Asia and Venezuela has changed the domestic milk industry in Argentina. As long as powder milk prices remain high, with a record average value of US$5,100 per tonne in November 2013, milk suppliers will ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in China

Reflecting wider concerns over food safety, consumers likewise showed increasing concern about the quality of the milk they consume. This contributed to a shift towards premium products, such as Deluxe from Inner Mongolia Mengniu Dairy Industry, ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Morocco

Drinking milk products in Morocco is set to increase in current value by 3% during 2014, while volume sales are set to increase by 1%.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Israel

Due to intensified competition, companies attempted to maintain share by launching innovative products. For example, Gad Dairies entered milk drinks by launching plain drinking milk and Strauss Group launched a latte coffee drink containing caffeine,...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Norway

Despite the fact that Norwegian consumers have become more health-conscious, the share of organic products has remained underdeveloped compared with neighbours such as Sweden and Denmark, and milk has been no exception, with organic alternatives ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Drinking Milk Products in Denmark

The drinking milk products category is predicted a stable performance in 2014. Consumers already know their preferred products, be they private label lines at competitive prices or a strong brand from category leader Arla Foods Amba. Average unit ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Drinking Milk Products in Canada

Drinking milk products, including flavoured milk drinks and milk (both dairy-base milk and non-dairy milk alternatives), continues to record declining consumption levels, although demand for flavoured milk and milk alternatives is rising. Statistics ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Drinking Milk Products in Colombia

Hectic lifestyles in Colombia continued to benefit the development of convenient products in personal size packaging that allows on-the-go consumption and also becoming an ideal snack between meals. Usually flavoured drinking milk products are ...

Oct 2014 | US$900 | Add to cart | View details
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