Drinking milk products market research

Euromonitor has the world’s most comprehensive research on the drinking milk products category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation’s awareness of the drinking milk products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Drinking milk reports can also be purchased as part of a discounted dairy package that includes data and analysis of four packaged food categories: drinking milk, cheese, yoghurt and other dairy.

Our drinking milk products market research answer questions such as:

What is the market size of drinking milk products?
What are the major brands in drinking milk products?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

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Total: (74)

Country Report

Drinking Milk Products in Costa Rica

As local consumer concerns for more nutritive and functional products grow, the variety in terms of the offer of specialised drinking milk products has also continued developing, particularly in UHT cow milks with functional properties and soy-based ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Drinking Milk Products in Azerbaijan

Towards the end of the review period, drinking milk products in Azerbaijan saw intensified competition between local dairy companies. The key trend in drinking milk products in 2012 was the further development of products with an extended shelf life....

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Drinking Milk Products in Italy

Drinking milk products continues to be driven by the health and wellness trend. In 2012 that did not mean a simple rise in fat-free drinking milk, but rather an increase in demand for special milks and added-value drinking milk products, like ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Drinking Milk Products in Sweden

After a long period of strong growth in Sweden, sales of organic milk began to decline for the first time during 2012. Both volume and value sales of organic milk declined during 2012 as production outstripped demand. Some of the organic milk ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Drinking Milk Products in Venezuela

The Venezuelan government’s policy of imposing price controls on milk has led to Venezuela’s dairy farmers having a strong incentive to sell their milk to small cheese producers at an average price of BsF5 per litre, while the regulated price of raw ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Drinking Milk Products in Poland

Drinking milk products is a saturated category, which is why manufacturers strive to boost sales by introducing regular innovations. At the same time, various bodies are running educational campaigns which are aimed at promoting milk and emphasising ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Drinking Milk Products in Mexico

Due to the burgeoning health and wellness trend, Jugos del Valle SA de CV, a juice company that is 50% owned by The Coca-Cola Co and 50% owned by Fomento Empresarial Mexicano (Femsa), is in the process of acquiring Santa Clara Productos Lacteos SA de...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Drinking Milk Products in Estonia

Milk plays a very important role in the everyday diet of most people in Estonia and, as a result, many consumers monitor milk prices very carefully. During the recession, retail chains quickly noticed consumers’ price-sensitivity in relation to milk ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Drinking Milk Products in Peru

On-the-go flavoured milk drinks products are keeping the category active. Companies relate these products to children and link them with many different licensed cartoon characters to sell the products to children for school snacks. These products are...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Drinking Milk Products in the United Kingdom

In 2012, drinking milk products is expected to post volume growth of 1%. Health and price were the two most important factors which helped to drive purchases of milk in 2012, as low its price enabled it to compete against soft drinks. Full-fat ...

Dec 2012 | US$900| Add to cart | View details ›