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Drinking Milk Products

Euromonitor International publishes the world's most comprehensive market research on the drinking milk products industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Dairy in Latin America

Mar 2017

With sales of USD60 billion, Latin America accounts for less than 15% of global dairy sales. That said, it is one of the fastest growing regions globally, driven mainly by cheese and fruited yoghurt. The economic downturn in several markets, most ...

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Strategy Briefing

Plant-based Protein: Assessing Demand for Sustainable Alternatives

Mar 2017

It is undeniable that protein is an indispensable part of the human diet, but the way we produce it today presents many challenges, both for human consumption and its economic and environmental impact. This briefing develops a unique protein index ...

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Strategy Briefing

Dairy in The Middle East and Africa

Jan 2017

With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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Strategy Briefing

Dairy in Eastern Europe

Jan 2017

Eastern Europe is the world’s second smallest dairy region, and suffers from slowing sales in the core Russian market, due to political tensions restricting trade and thus the availability of dairy products. Poland is, however, showing a good ...

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Strategy Briefing

Dairy in Western Europe

Jan 2017

2016 is the first year in over a decade when Western Europe loses its leading position in dairy to Asia Pacific, due to price pressures across distribution channels and consumers switching to alternative (novel) foods. However, dairy is set to make a...

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Country Report

Drinking Milk Products in India

Dec 2016

The end of the review period saw UHT milk becoming increasingly popular among urban consumers due to its convenience, while not compromising in terms of nutrition or quality, such as hygiene or cleanliness. Most manufacturers, such as Nestlé and ...

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Country Report

Drinking Milk Products in Denmark

Dec 2016

In April 2015, the EU milk quota system introduced in 1984 to support farmers, was finally abolished. The production of milk was since then no longer regulated by quotas, but by free market conditions. In Denmark, the second half of 2015 saw an ...

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Country Report

Drinking Milk Products in Indonesia

Nov 2016

Heavy advertising in the mass media by manufacturers, along with the increasing number of television programmes as well as magazine articles focusing on health issues, led to rising health awareness among Indonesian consumers over the review period. ...

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Country Report

Drinking Milk Products in Azerbaijan

Nov 2016

The trend towards savoury flavourings continued to rise in Azerbaijan in 2016. Key local players expanded their ranges in order to become more competitive. Key factors considered when buying milk in Azerbaijan in 2016 were natural/organic ...

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Country Report

Drinking Milk Products in Georgia

Nov 2016

Local big player Georgian-Eco Ltd has launched a large-scale rebranding, and changed its name to Georgian Milk Ltd with the brand Milky. The rebranding has resulted in changed packages and even ingredients of products. The company states that this ...

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Country Report

Drinking Milk Products in Macedonia

Nov 2016

In 2016, drinking milk products in Macedonia registered a 3% increase in retail current value sales to reach MKD6 billion. Stable volume demand for all drinking milk products helped the category maintain solid value growth despite maturity. Milk ...

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Country Report

Drinking Milk Products in Romania

Nov 2016

Drinking milk products recorded strong 7% current value growth in 2016. The dynamics had strong support from the perception of drinking milk products as healthy and the expansion of modern grocery retailers, which encouraged the change in purchasing ...

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Country Report

Drinking Milk Products in Kenya

Nov 2016

In response to the rising cost of living in Kenya, sales of unpackaged fresh milk were stimulated through mobile traders, many of whom do not comply with food safety regulations. However, this in turn encouraged many modern grocery outlets, ...

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Country Report

Drinking Milk Products in Bulgaria

Nov 2016

In 2016, consumers continued to buy drinking milk products to use them as additions or to drink separately. Drinking milk products are not as traditional in the country as cheese and yoghurt and there is room for further growth....

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Country Report

Drinking Milk Products in Hungary

Oct 2016

The manufacturers of drinking milk products in Hungary had to face several challenges in 2016, including low farm-gate prices of milk, ongoing demand for good value for money products by price-sensitive consumers and a large volume of cheap imported ...

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Country Report

Drinking Milk Products in Poland

Oct 2016

Polish drinking milk products continued to struggle because of the unstable situation of cow’s milk, experiencing stagnation and sales of PLN3.3 billion in 2016. The expiry of quotas for milk production, imposed on Poland (and other European ...

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Country Report

Drinking Milk Products in South Africa

Oct 2016

New dairy regulation R260 was introduced by South Africa's Department of Agriculture, Forestry and Fisheries from March 2016, with this covering the classification, labelling and marketing of all dairy products including drinking milk products. This ...

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Country Report

Drinking Milk Products in the United Arab Emirates

Oct 2016

In 2016, drinking milk products remained characterised by limited overall growth thanks to strict government price controls on the main products. Local manufacturers are particularly under pressure as a result of the combination of the high cost of ...

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Country Report

Drinking Milk Products in Brazil

Oct 2016

Even though the country is still being challenged by some of the effects of the economic crisis, drinking milk can be considered as an essential product, especially within some categories. Manufacturers were able to innovate and offer a variety of ...

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Country Report

Drinking Milk Products in Uruguay

Oct 2016

The performance of retail value sales remains pegged to that of milk. In turn, the performance of milk, with high per capita volume and moderate volume sales growth, depends on the evolution of unit prices. The selling price of fresh milk is set by ...

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