You are here: HomeSolutionsIndustriesPackaged FoodDrinking Milk Products
RSS print

Drinking milk products market research

Euromonitor has the world’s most comprehensive research on the drinking milk products category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the drinking milk products market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Drinking milk reports can also be purchased as part of a discounted dairy package that includes data and analysis of four packaged food categories: drinking milk, cheese, yoghurt and other dairy.

Our drinking milk products market research answer questions such as:

  • What is the market size of drinking milk products?
  • What are the major brands in drinking milk products?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

results

 

Global Briefing

The Food Brief

Six months on from the publication of packaged food and with 2014 company results in, we provide a full year review of the packaged food industry with a particular focus on the performance of major players. We also evaluate how emerging market ...

Apr 2015 | US$1,325 | Add to cart | View details

Country Report

Drinking Milk Products in Thailand

Drinking milk products continued to record healthy value growth of 7%; with a 6% volume growth registered. In Thailand, RTD volume per capita consumption of drinking milk products in Thailand at 29 litre remained low compared to 74 litres per capita ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in the Philippines

Drinking milk products recorded a 5% increase in value sales in 2014. However, being a mature category, the prospects of registering significantly faster growth diminishes. Nevertheless, the category continues to record improvements as consumers are ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Malaysia

Shortage supply was due to the growing demand for milk products in 2014 and some brands were imported from overseas such as New Zealand and Australia. Consumers tend to prefer milk drinks as they are high in calcium and good for bones and general ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Hong Kong, China

Although drinking milk products registered slower retail value growth in 2014 than in 2013, the growth rate was expected to remain solid. Consumers’ rising health consciousness continued to be the key driver for drinking milk products in 2014, as ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Taiwan

The Taiwanese view milk as a good source of protein and calcium. Drinking milk products are part of the Taiwanese daily diet. Sales of drinking milk products were stable and grew by 3% in current value terms in 2014.

Mar 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Egypt

A lack of health-consciousness in terms of the benefits of drinking milk and increases in prices are the main challenges for packaged drinking milk.

Mar 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in New Zealand

2014 saw the trend of functional and fortified breakfast milk products become popular. In 2013, Goodman Fielder New Zealand Ltd launched Kellogg's Nutri-Grain as a product extension to breakfast cereals and snack bars. Other breakfast products that ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Singapore

The healthier variants of drinking milk such as semi skimmed and fat-free dairy milk remained popular in Singapore. While many consumers seek the nutritious value offered by milk such as calcium and protein, they want to avoid the unnecessary fat ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Vietnam

Drinking milk products saw tougher competition in 2014 mainly thanks to new product developments, especially in fresh/pasteurised milk. At the end of 2013, FrieslandCampina Vietnam Co Ltd launched new brand Sua Chon (targeting middle-to-higher-income...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Ukraine

Sales of fresh milk remained in 2014 under the impact of consumption from personal resources and purchases of large volumes directly from production farms or from open markets. The high sales of “loose” milk are the result of its perception as fresh,...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Cameroon

Many new product introductions are being seen in the country. Drinking milk products are very much appreciated and consumed by people in Cameroon. Powder milk and chocolate-based flavoured powder drinks are the most popular products. Children going ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Georgia

Semi skimmed and fat free drinking milk products are gaining momentum in Georgia. Accelerated growth for these products is linked to the increasing health and wellness trend, encouraging a growing number of consumers to switch to semi skimmed and fat...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in India

Increasing urbanisation, growing awareness and affluence continued to drive consumers to make healthy choices and hence, increasingly switch to packaged drinking milk products over the review period. In addition, health conscious consumers started to...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Italy

Throughout 2013 and 2014, Italy remained mired in a deep economic recession. During this time of economic adversity, the amount of money being spent by Italian consumers has declined in general, with the packaged food industry suffering noticeable ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Iran

Drinking milk products in Iran experienced a complicated year during 2014. Many of the key suppliers in the category were forced acquire their milk from dairy farmers and dairy cooperatives at much higher prices than in previous years, while many ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Switzerland

The events of the previous years, including the lowest producer price level in 2012 since the beginning of price monitoring, followed by an increase in producer prices of 7% in 2013 and an increase in commodity prices of raw milk, also affected the ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Japan

Despite the decline in the Japanese population, drinking milk products will increase by 1% in current value terms in 2014, to reach ¥803.6 billion. While overall cow’s milk will decline in both volume and value terms in the year, value growth in ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in the Czech Republic

It is expected that sales of drinking milk products will increase by 4% in current value terms in 2014. This growth will be driven mainly by unit price increases (especially price rises in cow’s milk), rather than greater consumption, which is ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Belarus

The process of mergers and acquisitions in dairy continued in 2013-2014 years, with the forming of big and powerful holding companies. Thus, smaller dairy companies are being taken over by the biggest player in their region. In 2013, Oshmyansky ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Turkey

In 2014, drinking milk products registered single-digit current value growth which was marginally lower than the review period CAGR of 6%. This performance was driven by a positive environment over the last few years of the review period in terms of ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Brazil

During 2014, drinking milk products recorded current value growth of 10%, with sales reaching R$31.6 billion. This performance was mainly driven by the rise in the price of raw milk and the launch of new products focused on health and wellness that ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Uzbekistan

Traditionally milk is purchased by consumers in an unpackaged/artisanal format from farmers. During the review period, Nestlé was a pioneer in launching packaged/industrial drinking milk products, although the majority of consumers remained loyal to ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in South Korea

Drinking milk products in South Korea posted current value growth of 3% in 2014. Although no evident price increases were seen, average unit price rose as a result of the increasing share of sales accounted for by higher quality products. Due to ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Australia

Drinking milk products experienced strong growth over the review period, in both value and volume. This growth is set to continue in 2014, with predicted value growth of 4%. Despite the continued practice by both Coles and Woolworths of selling ...

Dec 2014 | US$990 | Add to cart | View details

Global Briefing

Drinking Milk Products: Developing a Two-tier Growth Strategy for Success

Future growth for drinking milk products (DMP) lies in a two-tier strategy. First, in mature regions such as Western Europe, adding value to DMP in terms of nutrition, lifestyle or traceability, allows for expenditure on DMP to increase while volumes...

Dec 2014 | US$1,325 | Add to cart | View details

Country Report

Drinking Milk Products in Portugal

During 2014 and for another consecutive year, Portugal continued to be immersed in a difficult economic time. In this scenario, private consumption in general and the packaged food market in particular, continued to suffer from the further decline in...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Slovakia

Fewer drinking milk products have been consumed in volume terms in Slovakia in 2014, which has become a long-term problem as Slovaks are living increasingly hectic lives and do not have time to eat breakfast at home, where milk used to be a key ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Russia

Drinking milk products in Russia continued with positive development in 2014, posting a 12% increase in current value sales. Despite a relatively poor situation with raw materials, due to shortages of those locally produced, unit prices of drinking ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Romania

Sales of drinking milk products increased in 2014 in value terms. The main support for the category came from the perception of drinking milk products as being healthy and from the expansion of modern grocery retailers, which represented the main ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Kazakhstan

Milk played an important role in Kazakhs’ everyday life and is important for most people. Milk is an essential product and the currency devaluation did not affect sales. Milk was usually consumed for breakfast or before sleep. Kazakhs consume a great...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Macedonia

Drinking milk products achieves 3% current value growth in 2014 and a slight decline in volume, reaching retail value sales of MKD5.2 billion in 2014.

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Azerbaijan

In 2014, the major players within drinking milk products, both domestic and multinational, are greatly expanding their product lines. They are changing their strategies and focusing on a wider range of consumers. All of them now offer cheaper ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Hungary

Although the price of drinking milk products depends on the commodity price of raw milk which realised some price increase in 2014, drinking milk products showed a stable performance and after a decline in volume sales during the review period, in ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Pakistan

Milk is the largest type of drinking milk product. Milk in Pakistan is huge, and milk production is on the rise, making Pakistan the fifth largest milk producing country on a global level. Though milk consumption remains dominated by UHT milk which ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Bulgaria

Drinking milk products is set to grow by 1% in current value terms in 2014 as a result of the good development and penetration of products. Drinking milk is purchased as a staple product and it competes with the many types of drinks available: ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Austria

Drinking milk products was influenced by two major factors in 2014. On the one hand, the strong competition between many international and domestic manufacturers and private label producers led to a multitude of new product launches in 2014. Whilst ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Tunisia

There was a shortage in milk supply that occurred in mid-2013 due to the decline in production output resulting from speculation regarding some intermediaries in the milk market where manufacturers were unable to produce milk and supply the market. ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Uruguay

The Uruguayan government, in setting the price of fresh/pasteurised milk, has not followed a set pattern since 2009, when it previously made minor adjustments twice per year. The unit price was kept unchanged in 2009 and 2010, but in 2011 it ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Bolivia

The government’s campaign to promote milk consumption in Bolivia boosted growth of drinking milk products in the country. Through this campaign, the government, milk companies and dairy cattle farmers reached agreements on the price at which milk ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Peru

Drinking milk products is dominated by domestic companies, as international brands find it difficult to enter the market because of strong competition. There are important and powerful local brands competing in this category, such as Gloria, Soalé, ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Algeria

Over the review period, frequent shortages of subsidised fresh milk and fresh milk products led to a steady increase in demand for packaged milk products, such as long-life/UHT milk. It was this growing demand, along with the rising prices of powder ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Nigeria

In a market in which there is strong population growth, particularly amongst children and young people, and in which the drinking milk products category is far from mature, with many households not consuming milk, the growth prospects continue to be ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Chile

The health and wellness trend continued to positively impact sales for drinking milk products in Chile. Along with traditional fat-free or reduced fat products, several other new developments surfaced in the country to satisfy the need for an ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Mexico

Taking effect on 1 January 2014, a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high caloric food, which are considered those products with 275 kilocalories and ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Germany

Drinking milk products will show steady value growth in 2014, which is an average performance if inflation is considered. Volume sales of drinking milk products will also grow in 2014 for most product types, albeit with two exceptions among the major...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Bosnia-Herzegovina

With a predicted 5% in 2014, current value growth of drinking milk products in Bosnia-Herzegovina will be significantly stronger in relation to the review period average of -2%. Drinking milk products was heavily affected by 2013’s aflatoxin crisis, ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Croatia

Traditionally, the stumbling block for milk in Croatia was the buyoff price of raw milk. Now that Croatia has joined the EU, this price is more or less in line with European levels; the problem for Croatian farmers has shifted elsewhere. Dairy ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in Serbia

After five consecutive years of volume decline, drinking milk products is set to record positive, if only marginal, volume growth in 2014. The main reason for this is the fact that the effects of the economic crisis are finally starting to fade, ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Drinking Milk Products in France

The performance of drinking milk products in 2014 is expected to remain fairly stable, with growth hindered by changing consumer behaviour. In France, drinking milk products are the most popular for children under 14 years old. For adults, the per ...

Nov 2014 | US$990 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Custom research projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Food Packaging Americas

    Passport Food Packaging Asia Pacific and Australasia

    Passport Food Packaging Eastern Europe

    Passport Food Packaging Middle East and Africa

    Passport Food Packaging Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for packaged food, helping you make clear, confident decisions.

    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here