Competitive Landscape
Media-Saturn-Holding Extends Its Lead through Strategic Actions
Appliances and electronics specialists in Germany is a highly concentrated market, with Media-Saturn-Holding GmbH holding a strong lead through its Media Markt and Saturn brands, which together held a share of 32% in 2025. The next largest competitors, Expert SE and Euronics Deutschland EG, maintain much smaller shares at 9% and 6% respectively, with no other players holding a share above 6%, further reinforcing the consolidated nature of the channel.
Jd.Com Acquisition of Ceconomy Promises to Transform the Market
A transformative merger is anticipated for 2026, as Ceconomy is set to be acquired by JD.com, the Chinese retail giant.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Germany?
- Which are the leading retailers in Appliances and Electronics Specialists in Germany?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Germany - Category analysis
Key Data Insights
Offline Sales Drop as Consumers Shift Online
Offline Sales Drop as Consumers Shift Online
Euronics Tests Repair Corners in Response to the Eu's Right to Repair Directive
Jd.Com's Acquisition of Ceconomy Set to Raise Omnichannel Standards
In-Store Repair Services Expected to Attract Value-Driven Consumers
Media-Saturn-Holding Extends Its Lead through Strategic Actions
Jd.Com Acquisition of Ceconomy Promises to Transform the Market
Retail in Germany - Industry Overview
Consumers Look for Value Due to Germany's Stagnant Economy
Key Data Insights
Consumers Look for Value Due to Germany's Stagnant Economy
Discounters Shape Price Expectations as Supermarkets Adapt
Rewe Leverages Discount Pricing to Defend Share against Discounters
Discounters and Retail E-Commerce Set New Standards for Value and Convenience
Digital Innovation Will Be Key to Capturing Price-Focused Shoppers
Edeka Strengthens Its Lead Thanks to Expansion
Retail Shake-Up: Kodi, Tedi, and Zalando Reshape the Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Summer Sales
Country Reports Disclaimer
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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