34 pages, May 2017
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The performance of fast food remained strong in 2016. Fast food registered positive growth in value sales as it offered convenient and rapid food solutions for busy consumers. In general, the lifestyles of Swiss consumers became more hectic over the review period, with longer working hours and less spare time. In addition, the number of single households increased. Consumers living in single households often do not wish to spend time cooking for just one person. The rising numbers of working mothers also resulted in parents seeking convenient meal solutions. Due to these factors, convenience became an important issue in consumer foodservice during the review period. The increase in fast food sales can largely be attributed to the convenience trend.
McDonald’s led fast food in 2016 through franchises with a 23% foodservice value share. McDonald’s Suisse Restaurants owned a further 14%, giving the company a 36% value share at GBO level. The company frequently introduced seasonal menus to attract consumers for repeated visits. McDonald’s enjoys a high level of popularity in Switzerland and benefits from the overall convenience trend, resulting in strong consumer demand for fast food. However, the traditional burger fast food has been criticised for its high calorie and fat content which are not good for health. McDonald’s faced great challenges from other types of fast food and its value sales and share declined over the review period.
It is very likely that the lifestyle of many Swiss consumers will remain busy and hectic with little spare time during the lunch break. The number of single households is expected to grow further during the forecast period. This scenario will therefore most likely fuel demand for convenience over the entire forecast period. Consumer demand for quick, convenient products ideal for on-the-go consumption will thus further drive sales of fast food in Switzerland.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.