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Country Report

Fast Food in

Fast Food in Switzerland

34 pages, May 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The performance of fast food remained strong in 2016. Fast food registered positive growth in value sales as it offered convenient and rapid food solutions for busy consumers. In general, the lifestyles of Swiss consumers became more hectic over the review period, with longer working hours and less spare time. In addition, the number of single households increased. Consumers living in single households often do not wish to spend time cooking for just one person. The rising numbers of working mothers also resulted in parents seeking convenient meal solutions. Due to these factors, convenience became an important issue in consumer foodservice during the review period. The increase in fast food sales can largely be attributed to the convenience trend.

COMPETITIVE LANDSCAPE

McDonald’s led fast food in 2016 through franchises with a 23% foodservice value share. McDonald’s Suisse Restaurants owned a further 14%, giving the company a 36% value share at GBO level. The company frequently introduced seasonal menus to attract consumers for repeated visits. McDonald’s enjoys a high level of popularity in Switzerland and benefits from the overall convenience trend, resulting in strong consumer demand for fast food. However, the traditional burger fast food has been criticised for its high calorie and fat content which are not good for health. McDonald’s faced great challenges from other types of fast food and its value sales and share declined over the review period.

PROSPECTS

It is very likely that the lifestyle of many Swiss consumers will remain busy and hectic with little spare time during the lunch break. The number of single households is expected to grow further during the forecast period. This scenario will therefore most likely fuel demand for convenience over the entire forecast period. Consumer demand for quick, convenient products ideal for on-the-go consumption will thus further drive sales of fast food in Switzerland.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Fast Food Market Research Report

Sample Fast Food Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Switzerland?
What are the major brands in Switzerland?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Switzerland?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Fast Food in Switzerland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Fast Food by Category: Units/Outlets 2011-2016
Table 2 Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 3 Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 4 Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 5 Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2011-2016
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2011-2016
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2011-2016
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2011-2016
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2011-2016
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2011-2016
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2012-2016
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2013-2016
Table 15 Forecast Fast Food by Category: Units/Outlets 2016-2021
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2016-2021
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2016-2021
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2016-2021
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2016-2021
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2016-2021
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2016-2021
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2016-2021
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2016-2021
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2016-2021
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2016-2021
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2016-2021

Fast Food in Switzerland - Company Profiles

McDonald's Suisse Restaurants Sàrl in Consumer Foodservice (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

Migros Genossenschaftsbund eG in Consumer Foodservice (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

Summary 1 McDonald's Suisse Restaurants Sàrl: Key Facts
Summary 2 McDonald's Suisse Restaurants Sàrl: Operational Indicators
Summary 3 McDonald's Suisse Restaurants Sàrl: Competitive Position 2016
Summary 4 Migros Genossenschaftsbund eG: Key Facts
Summary 5 Migros Genossenschaftsbund eG: Operational Indicators
Summary 6 Migros Genossenschaftsbund eG: Competitive Position 2016

Consumer Foodservice in Switzerland - Industry Overview

EXECUTIVE SUMMARY

The economic climate limits the performance of consumer foodservice

The to-go concept becomes more popular

Chained operators steadily gain share

Independents continue to suffer more than their chained counterparts

Value stagnation expected over the forecast period

Consumer foodservice value sales decline due to weak tourism

Outlook

More consumers eat on the go

Outlook

Foodservice operators go digital

Outlook

Consumers value health and wellness

Outlook

OPERATING ENVIRONMENT

Franchising

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2011-2016
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2016
Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2016
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2016
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2016
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2011-2016
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2016
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2016
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2016
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2016-2021
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021

Country Report

Fast Food in Switzerland

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Fast Food in Switzerland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Fast Food in Switzerland - Company Profiles

McDonald's Suisse Restaurants Sàrl in Consumer Foodservice (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

Migros Genossenschaftsbund eG in Consumer Foodservice (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

SUPPLIERS

COMPETITIVE POSITIONING

Consumer Foodservice in Switzerland - Industry Overview

EXECUTIVE SUMMARY

The economic climate limits the performance of consumer foodservice

The to-go concept becomes more popular

Chained operators steadily gain share

Independents continue to suffer more than their chained counterparts

Value stagnation expected over the forecast period

Consumer foodservice value sales decline due to weak tourism

More consumers eat on the go

Foodservice operators go digital

Consumers value health and wellness

OPERATING ENVIRONMENT

Franchising

MARKET DATA

SOURCES

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