Country Report

Fast Food in Switzerland

Oct 2014 | Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

Swiss consumers became increasingly concerned about their health and wellness over the review period. Overweight and obesity were major concerns in Switzerland, with many consumers suffering from health problems due to obesity. Fast food operators took more action than other foodservice operators in revising menus and providing more nutritious choices, as this format was under the most scrutiny from public health associations, and attempted to modify its unhealthy image.

COMPETITIVE LANDSCAPE

McDonald’s remained the clear fast food leader in 2013 in terms of value sales. With 48 outlets in fast food at the end of 2013, the fast food chain operator held a 14% value share. Second ranked player, Burger King, held a value share of 2%. This illustrates the first-to-market advantage McDonald’s enjoys.

PROSPECTS

The convenience trend, already a well-established marketing force in most of Europe, is consistently growing in importance in Switzerland. The post-recession job market has resulted in many professionals facing longer hours, which resulted in shorter lunch breaks, placed a premium on time, making spare time a more precious commodity. The need for quick, convenient products ideal for on-the-go consumption and that can be quickly purchased in a store was even more evident and this was especially the case for young professional commuters. As a result, fast food is expected to post a positive value CAGR in terms of constant 2013 prices over the forecast period.

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Sample Fast Food Market Research Report

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Switzerland?
What are the major brands in Switzerland?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Switzerland?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.