Country Report

Fast Food in Switzerland

Dec 2013 | Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

Consumer health awareness continues to increase amongst Swiss consumers. Ever since the correlation between fast food and weight problems was confirmed, the category has been under severe scrutiny from competitors, the media and consumers. The increasing problem of child obesity (one in five children in Switzerland are classified as overweight and this rate has trebled in 20 years) has strongly influenced the development of the category and forced operators to seek healthier alternatives.

COMPETITIVE LANDSCAPE

McDonald’s Suisse Holding maintained its leading position in 2012 accounting for a 45% share of value sales (including franchises) and operated 154 outlets. Second-ranked player Burger King Suisse held a 2% value share with a total of 27 outlets. The absence of other major players in the fast food landscape in Switzerland clearly indicates that the sales levels are too small and limited to consider the introduction of other brands.

PROSPECTS

As convenience and health remain two of the dominant trends, fast food operators are aware that consumers not only demand convenience, such as ease of consumption and speed of service, but also look for products that offer the most nutritional benefits. Fast food operators are thus expected to have an increasing focus on this factor by seeking to source their ingredients locally and by introducing a larger range of organic products.

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Sample Fast Food Market Research Report

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fast Food in Switzerland?
What are the major brands in Switzerland?
Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
Do Fast Casual restaurants have a presence in Switzerland?
What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.