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Country Report

Fast Food in Switzerland

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • Consumer health awareness continues to increase amongst Swiss consumers. Ever since the correlation between fast food and weight problems was confirmed, the category has been under severe scrutiny from competitors, the media and consumers. The increasing problem of child obesity (one in five children in Switzerland are classified as overweight and this rate has trebled in 20 years) has strongly influenced the development of the category and forced operators to seek healthier alternatives.

COMPETITIVE LANDSCAPE

  • McDonald’s Suisse Holding maintained its leading position in 2012 accounting for a 45% share of value sales (including franchises) and operated 154 outlets. Second-ranked player Burger King Suisse held a 2% value share with a total of 27 outlets. The absence of other major players in the fast food landscape in Switzerland clearly indicates that the sales levels are too small and limited to consider the introduction of other brands.

PROSPECTS

  • As convenience and health remain two of the dominant trends, fast food operators are aware that consumers not only demand convenience, such as ease of consumption and speed of service, but also look for products that offer the most nutritional benefits. Fast food operators are thus expected to have an increasing focus on this factor by seeking to source their ingredients locally and by introducing a larger range of organic products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Switzerland?
  • What are the major brands in Switzerland?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Switzerland?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Fast Food in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Fast Food by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Fast Food by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Fast Food by Category: Foodservice Value 2007-2012
  • Table 4 Fast Food by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Fast Food by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
  • Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
  • Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2007-2012
  • Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
  • Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
  • Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2007-2012
  • Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2007-2012
  • Table 13 Sales of Fast Food by Bakery Products Type 2007-2012
  • Table 14 GBO Company Shares in Chained Fast Food: % Foodservice Value 2008-2012
  • Table 15 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
  • Table 16 Forecast Fast Food by Category: Units/Outlets 2012-2017
  • Table 17 Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
  • Table 18 Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
  • Table 19 Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
  • Table 20 Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
  • Table 21 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2012-2017
  • Table 22 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
  • Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2012-2017
  • Table 24 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2012-2017
  • Table 25 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2012-2017
  • Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2012-2017
  • Table 27 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2012-2017

Fast Food in Switzerland - Company Profiles

Candrian Seafood AG in Consumer Foodservice (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Candrian Seafood AG: Key Facts
  • Summary 2 Candrian Seafood AG: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 3 Candrian Seafood AG: Competitive Position 2012

Mövenpick Holding AG in Consumer Foodservice (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mövenpick Holding AG: Key Facts
  • Summary 5 Mövenpick Holding AG: Operational Indicators

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 Mövenpick Holding AG: Competitive Position 2012

Valora Holding AG in Consumer Foodservice (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Valora Holding AG: Key Facts
  • Summary 8 Valora Holding AG: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 9 Valora Holding AG: Competitive Position 2012

Consumer Foodservice in Switzerland - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice hampered by challenging economic conditions

Convenience but not at any price

Migros Genossenschaftsbund and McDonald's Suisse Holding compete for first place

Chained operators steam ahead

More positive outlook for the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic outlook still gloomy despite some positive news

Demand for convenience shows no signs of abating

Health and provenance shape the industry

Chains grow from strength to strength

Innovations geared towards more premium offerings

  • Table 28 Consumer Foodservice Turnover 2007-2009

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 29 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 30 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 31 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 32 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 33 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 34 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 35 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 36 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 37 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Fast Food
    • Chained Fast Food
    • Independent Fast Food
    • Fast Food by Type
      • Asian Fast Food
        • Chained Asian Fast Food
        • Independent Asian Fast Food
      • Bakery Products Fast Food
        • Chained Bakery Products Fast Food
        • Independent Bakery Products Fast Food
      • Burger Fast Food
        • Chained Burger Fast Food
        • Independent Burger Fast Food
      • Chicken Fast Food
        • Chained Chicken Fast Food
        • Independent Chicken Fast Food
      • Convenience Stores Fast Food
        • Chained Convenience Stores Fast Food
        • Independent Convenience Stores Fast Food
      • Fish Fast Food
        • Chained Fish Fast Food
        • Independent Fish Fast Food
      • Ice Cream Fast Food
        • Chained Ice Cream Fast Food
        • Independent Ice Cream Fast Food
      • Latin American Fast Food
        • Chained Latin American Fast Food
        • Independent Latin American Fast Food
      • Middle Eastern Fast Food
        • Chained Middle Eastern Fast Food
        • Independent Middle Eastern Fast Food
      • Pizza Fast Food
        • Chained Pizza Fast Food
        • Independent Pizza Fast Food
      • Other Fast Food
        • Chained Other Fast Food
        • Independent Other Fast Food
    • Fast Food by Casual vs Non-Casual
      • Fast Casual Dining
      • Non-Casual Fast Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Analysis by Type
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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