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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Finland StatisticsConsumer Lifestyles in Finland

Finland Country Briefings

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          Country Report

          Beer in Finland

          Jun 2016

          The poor spring and summer weather hampered the volume sales of beer in 2015. In addition, the poor state of the Finnish economy, in combination with high unit prices following a series of tax hikes over the review period, further impacted sales and ...

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          Country Report

          Cider/Perry in Finland

          Jun 2016

          The cold and rainy spring and summer weather hampered cider/perry volume sales in 2015. However, other factors also adversely impacted the category in 2015 as well as over the review period, such as maturity, the health trend and competition from ...

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          Country Report

          Alcoholic Drinks in Finland

          Jun 2016

          Alcoholic drinks in Finland posted a further decline in total volume sales in 2015, with this performance being in line with the review period average. Several tax hikes over the last five years, with the last being in 2014, have led to significant ...

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          Country Report

          Rtds/High-Strength Premixes in Finland

          Jun 2016

          Exceptionally cold and rainy spring and summer weather undermined total volume sales of RTDs/high-strength premixes in 2015. Many consumers are also cutting down on sugary drinks such as RTDs, instead opting for more sophisticated choices such as ...

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          Country Report

          Spirits in Finland

          Jun 2016

          Spirits saw total volume sales decline by 4% in Finland in 2015. This poor performance was due to a number of factors, primarily category maturity and high unit prices, but also changing drinking habits. Many consumers are migrating from ...

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          Country Report

          Wine in Finland

          Jun 2016

          The still somewhat underdeveloped wine category in Finland saw another year of sluggish demand in 2015, with total volume sales declining by 3%. The weak performance of the Finnish economy and constrained consumer purchasing power undermined sales. A...

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          Country Report

          Cat Food in Finland

          May 2016

          Based on provisional estimates, cat food in Finland is expected to post healthy current value growth of 3% in 2016 and reach €165 million, whereas volume growth will be at a more modest 2% reaching 31,957 tonnes. New product development, ...

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          Country Report

          Dog Food in Finland

          May 2016

          Based on provisional estimates, dog food is set to record a decline of 1% in 2016, while sales are set to grow by 2% in current terms. The expected decline in volume sales is due to a move towards more-premium food, which promises a complete diet and...

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          Country Report

          Other Pet Food in Finland

          May 2016

          Based on provisional estimates, the bird and fish populations are predicted to continue declining in 2016, resulting in reduced demand for bird food and fish food. Small mammal/reptile food, on the other hand, is set to record growth as an increasing...

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          Country Report

          Pet Care in Finland

          May 2016

          Despite the economic challenges Finland was facing, the category of pet care in 2016 looked set to post current value growth, although at a lower rate than was registered earlier in the review period. It should be pointed out, however, that ...

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          Country Report

          Pet Products in Finland

          May 2016

          Based on provisional estimates, pet products is expected to record 1% current value growth and sales of €81 million in 2016. Growth is expected to be sluggish due to economic instability and an elevated unemployment rate, resulting in pet owners ...

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          Country Report

          100% Home Delivery/Takeaway in Finland

          May 2016

          There were no 100% home delivery/takeaway operators in Finland in 2015. The main reason for this was that restaurants, mainly fast food outlets, which specialise in take-away always have at least a few tables for eating-in and therefore fall outside ...

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          Country Report

          Cafés/Bars in Finland

          May 2016

          Cafés/bars value sales are declining as a result of heavy competition. Cafés, for instance, are extending their competitive edge by offering more on-sight made snacks and light meals, as well as expanding operations from serving breakfast and brunch ...

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          Country Report

          Fast Food in Finland

          May 2016

          Several ongoing trends are reshaping fast food in Finland. Due to the Nordic climate, the gourmet street food trend has spread to indoor establishments, with new casual fast food outlets offering more stylish décor. In addition, the transparency ...

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          Country Report

          Full-Service Restaurants in Finland

          May 2016

          Full-service restaurants are embracing a new drive through concept in an attempt to keep-up with consumer needs and trends and reverse falling sales. For example, S Group launched a new chicken restaurant called Tsiken in 2015, with African, Asian ...

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          Country Report

          Consumer Foodservice in Finland

          May 2016

          Finland’s economy was sluggish in 2015, with unemployment rising, thus resulting in consumer foodservice suffering, with the number of outlets, transactions and value sales in the area declining. Finns whose purchasing power was threatened opted to ...

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          Country Report

          Self-Service Cafeterias in Finland

          May 2016

          Self-service cafeterias continues to suffer from recession and elevated unemployment, which is resulting in less consumers eating out. Service station self-service cafeterias as well as outlets targeting workers on their lunch break were hit hard, ...

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          Country Report

          Street Stalls/Kiosks in Finland

          May 2016

          Gourmet street food players continue improve their selections and menus, catering to ongoing trends and demand. However, competition remains intense, with gourmet street food entering fast food as a revolutionary trend and increasingly being served ...

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          Country Report

          Consumer Foodservice By Location in Finland

          May 2016

          Consumer foodservice by location was hit hard by the recession in Finland, with outlets being unable to stop value sales from dropping no matter the location. This was especially true for sales through lodging, with the area recording the strongest ...

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          Country Report

          Colour Cosmetics in Finland

          Apr 2016

          The continued economic downturn in Finland restrained colour cosmetics sales in Finland in 2015 – a fact highlighted by the migration from premium to mass brands. Overall sales of colour cosmetics stagnated in Finland, with current value sale of mass...

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