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Market Research on Finland

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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Euromonitor Pakistan reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Coffee in Finland

Coffee saw off-trade volume sales stagnate in 2015, suffering from increased consumer prices in combination with the continued poor state of the Finnish economy. The market is mature, with per capita consumption of coffee being the highest in the ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Other Hot Drinks in Finland

Other hot drinks, which consists only of chocolate-based flavoured powder drinks, saw off-trade volume sales grow by 1% in 2015. The sluggish growth was due to a health trend in Finland, which hindered growth rates as parents tried to cut down on ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Hot Drinks in Finland

The inability of the Finnish economy to see a more substantial recovery resulted in a flat performance for hot drinks in 2015 in both volume and current value terms. The steep increases in global coffee commodity prices in 2014, which were carried on...

Feb 2016 | US$2,100 | Add to cart | View details

Country Report

Tea in Finland

Tea experienced a small volume growth in Finland in 2015, up by 1% compared to 2014. Tea is slowly gaining popularity and increasingly seen as a healthy, trendy and sophisticated hot drink. Particularly female consumers and consumers amongst the ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Air Care in Finland

Air care in Finland has not been untouched by the recession. While many home care categories include necessity products, air care is not viewed in the same way. This has meant that consumers could postpone or limit their air care purchases, while ...

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Finland

Although value sales increased in bleach in 2015 due to slightly higher unit prices, the category continued to see its volume sales decline. Fewer consumers purchased bleach due to it being seen as harmful to both the environment and consumer health....

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Dishwashing in Finland

Dishwashing products continued to be necessities in Finland in 2015, which meant that volume sales remained stable while a switch to more affordable private label products had a more negative impact on value sales. In addition, despite the fact that ...

Jan 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Home Insecticides in Finland

Home insecticides struggled with category maturity in 2015. Although necessities, consumers only needed to purchase these occasionally. Most sales took place during the warmer summer months when insects became a bigger problem in Finnish houses. Due ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in Finland

Laundry care products continued to be a necessity in 2015. Despite the recession and the fact that Finns continued to compare prices and opt for more affordable products, current value growth remained positive, albeit sluggish. However, purchasing ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Home Care in Finland

In 2015, home care in Finland faced the challenges of economic instability and elevated unemployment, which forced many consumers to try and save money. While many home care products were seen as necessities, with their volume sales remaining ...

Jan 2016 | US$2,650 | Pages: 79 | Add to cart | View details

Country Report

Polishes in Finland

Polish sales in Finland continued to suffer from the recession in 2015. When the economy is growing, sales of real estate, furniture and shoes are strong, as are sales of polishes. However, during periods of economic duress, consumers spend less on ...

Jan 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Surface Care in Finland

While surface care products continued to be necessities, the recession forced consumers to rein in their spending and look for ways to save money, which included purchasing more private label offerings and universal surface care products. In ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Toilet Care in Finland

While toilet care products continued to be necessities in Finland, the category did not manage to remain immune from the recession. In order to save money, Finns compared prices and increasingly tried out private label products and purchased better ...

Jan 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Finland

Bags and luggage specialist retailer sales declined by 8% in current value in 2015, marginally behind media products stores. Similar to apparel and footwear specialist retailers, bags and luggage specialist retailers continues to be negatively ...

Jan 2016 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Mixed Retailers in Finland

Mixed retailers was a retail channel going through a transitional phase in 2015. On the one hand, department stores, a category which had been unprofitable for years, was strongly negatively affected by closure of three of Kesko Oyj’s Anttila ...

Jan 2016 | US$990 | Pages: 56 | Add to cart | View details

Country Report

Retailing in Finland

The Finnish economy suffered from its longest peace-time downturn in 150 years as GDP dropped for the fourth consecutive year in 2015. The country was also the only one with negative GDP growth within the entire EU. Consumer behaviour was affected by...

Jan 2016 | US$2,100 | Pages: 162 | Add to cart | View details

Country Report

Vending in Finland

Growth in vending in Finland is being restrained by low levels of investment among the leading retailers and the lack of innovation in the channel. Sales of product categories such as beauty and personal care and consumer health which are prominent ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Finland

Apparel and footwear specialist retailers in Finland continues to be strongly negatively influenced by weak economic growth. In addition to low demand, some value sales in the channel have migrated to internet retailing, further adding to decreasing ...

Jan 2016 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Direct Selling in Finland

Direct selling recorded current value growth of 2% in 2015 as the channel benefited from its distinctive business model and the advantages of direct contact with customers. Many Finnish consumers continued to enjoy gathering together at social sales ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Finland

Value sales in electronics and appliance specialist retailers continued on the downwards trend which has been in evidence in the channel since 2013. The 2% drop in current value sales recorded in 2015 was, however, less pronounced than the declines ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Grocery Retailers in Finland

Current value growth in grocery retailing fell into negative territory during 2015, the first time that negative growth was recorded in the channel since the turn of the century. This unusual development was due to the price reduction campaigns ...

Jan 2016 | US$990 | Pages: 62 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Finland

Very different questions were recorded in the various different health and beauty specialist retailers categories in 2015. The best performance was recorded for chemists/pharmacies, which increased in current value by 4%, closely followed by optical ...

Jan 2016 | US$990 | Pages: 54 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Finland

During 2015, home and garden specialist retailers suffered from the weak economic outlook for the third consecutive year as many consumers refrained from making bigger home improvement and gardening purchases. This resulted in retailers boosting ...

Jan 2016 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Homeshopping in Finland

Homeshopping declined by 8% in current value terms in 2015. All of the leading retailers present in homeshopping were present in internet retailing and these are generally investing more in internet retailing instead of homeshopping. Homeshopping is ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Internet Retailing in Finland

After current value growth in internet retailing slowed down to 4% in 2014, growth rates recovered again in 2015 as the channel achieved an 11% current value growth rate. This was partly due to high investment in the channel by some of Finland’s ...

Jan 2016 | US$990 | Pages: 54 | Add to cart | View details

Country Report

Sleep Aids in Finland

Sales of sleep aids maintained strong growth in 2015, rising by 12% in value terms, thanks to many new product launches towards the end of the review period. Much of the new developments stemmed from the new regulatory status of melatonin in Finland ...

Dec 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Analgesics in Finland

Analgesics recorded a 2% increase in value sales in 2015 as the category experienced ongoing maturity. Price competition remained intense due to a growing consumer acceptance of cheaper generic analgesics. However, the fairly low value growth was a ...

Dec 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Finland

Current value sales of cough, cold and allergy (hay fever) remedies grew by 1% in 2015. Antihistamines/allergy remedies remained by far the largest category, although it registered a 1% contraction in its value sales as the category continued to ...

Dec 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dermatologicals in Finland

Dermatologicals experienced yet another year of sluggish current value growth in 2015, up 1% on the previous year as the category is suffering from maturity. Competition from generics, which intensified price competition, also contributed to rather ...

Dec 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Digestive Remedies in Finland

Demand for digestive remedies remained strong in 2015, growing by 5% in current value terms. Sales were driven by the success of recent launches in laxatives, digestive enzymes and proton pump inhibitors during 2013 and 2014. Since proton pump ...

Dec 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Eye Care in Finland

Eye care increased by 2% in current value terms in 2015. The category is becoming increasingly mature leading to modest growth rates. Increasing sales of cheaper generics and parallel imports also put pressure on prices, which also held back value ...

Dec 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Herbal/Traditional Products in Finland

Herbal/traditional products recorded current value sales growth of 1% in 2015. Although this represented a reasonable performance, the growth was not as strong as the 4% CAGR over the review period, as economic uncertainty and an ongoing high level ...

Dec 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Finland

NRT smoking cessation aids recorded 5% growth in value sales in 2015. The ongoing health trend in the country encouraged smokers to quit the habit. Anti-smoking legislation and rising social opposition to smoking also resulted in lower tobacco sales....

Dec 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Consumer Health in Finland

In 2015, Finland entered its fourth year of recession with the economy still smaller than it was pre the 2008 global economic crisis. Moreover, prices and costs in Finland have risen at a much faster rate than the rest of the Eurozone. These ...

Dec 2015 | US$2,650 | Pages: 104 | Add to cart | View details

Country Report

Sports Nutrition in Finland

Sports nutrition recorded healthy growth of 5% in 2015. This was thanks to new launches, the ongoing health and wellness trend, in which fitness plays a strong role, as well as wider distribution of these products during the year. The protein boom ...

Dec 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Finland

Retail current value sales of vitamins and dietary supplements grew by 1% in 2015. Although the health and wellness trend remained strong, growth was somewhat restricted by the ongoing grim economic climate in Finland in 2015, which made many ...

Dec 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Weight Management in Finland

Weight management sales declined by 1% in value terms in 2015, with demand declining for the second consecutive year. The only category to record growth was slimming teas, sales of which rose by 4% during the year. The Finnish economy and low ...

Dec 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Wound Care in Finland

Wound care value sales were stagnant in 2015. Despite several innovative launches, especially in 2014, the economic downturn and category maturity dampened sales towards the end of the review period. Competition remained intense, while private label ...

Dec 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Packaged Food in Finland

Current retail value growth in packaged food saw its poorest performance in 2015 compared to the review period. The economic instability, elevated unemployment and ongoing price war took its toll on the value growth potential. Increasing interest in ...

Dec 2015 | US$7,150 | Pages: 276 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in Finland

In 2015, rice, pasta and noodles did not remain untouched by the difficult Finnish economy. Cooking meals at home became more popular, thus boosting the need for more basic rice, pasta and noodle products. This meant that within the category consumer...

Nov 2015 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Finland

Processed fruit and vegetables performed reasonably well in 2015, with both retail volume and value growth remaining positive. Cooking at home was a key trend, making these products necessities for many. In addition, vegetarianism and veganism also ...

Nov 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Processed Meat and Seafood in Finland

Processed meat and seafood was impacted by several consumer trends in 2015. The category witnessed an increasingly heated price war between retailers. This gave the consumers the opportunity to compare prices and take advantage of special offers. In ...

Nov 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Finland

Sauces, dressings and condiments was a mature category on the whole in 2015, but when looking at the individual categories, many products which made cooking at home easier, such as fish sauces, herbs and spices and wet/cooking sauces among others, ...

Nov 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Soup in Finland

Soup in Finland is normally consumed as a meal or part of a meal and a wide selection of soups are available to meet different consumer needs and preferences. Indeed, the product range is diverse and includes traditional pea soup, which is a shelf ...

Nov 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Finland

Sweet and savoury snacks posted a strong performance in 2015 despite the economic downturn, which has led to many other packaged food categories facing either stagnation or decline. Nuts in particular are viewed as healthy and so that category ...

Nov 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Ready Meals in Finland

Finns are big consumers of ready meals and opt for them when they need to save time or have a meal outside the home. However, as cooking at home grew in popularity over the review period, fewer consumers purchased ready meals, resulting in negative ...

Nov 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Cat Food in Finland

Based on provisional 2015 estimates, cat food in Finland continues to enjoy healthy 5% value growth with volume growth remaining at more modest 2%. Value sales are set to reach €165 million and volume sales 31,279 tonnes, respectively. Main trends ...

Nov 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in Finland

Based on Euromonitor International provisional estimates, volume growth of dog food sales in Finland will decrease by 1% in 2015 mainly due to the maturity of the category along with the poor performance of dry mid-priced dog food, which is expected ...

Nov 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Other Pet Food in Finland

Based on provisional 2015 estimates, other pet food in Finland continues to enjoy positive value growth of 4% whilst volume growth remains at 1%. The main growth driver for the category is small mammal/reptile food, which is expected to see a rise in...

Nov 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Finland

Despite economic difficulties and prolonged recession, pet care in Finland is witnessing healthy growth in total value sales. However, as the industry is facing increasing maturity, volume sales of pet care are looking more sluggish with zero growth,...

Nov 2015 | US$2,100 | Pages: 57 | Add to cart | View details
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