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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Finland StatisticsConsumer Lifestyles in Finland

Finland Country Briefings

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    Country Report

    Electronics and Appliance Specialist Retailers in Finland

    Jan 2017

    The competition in electronics and appliance specialist retailers tightened in 2016, as the Norwegian-owned Power brand by Power Finland entered the market. Its strategy was to compete on pricing in both the offline and online channels. This intense ...

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    Country Report

    Grocery Retailers in Finland

    Jan 2017

    The 2% current value growth seen in grocery retailers in 2016 can be considered a good performance, especially compared with the 1% decline seen in 2015. Grocery retailers managed to transform the negative performance in 2015 to a positive ...

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    Country Report

    Health and Beauty Specialist Retailers in Finland

    Jan 2017

    Chemists/pharmacies remained the key driver of sales in health and beauty specialist retailers in 2016. It accounted for an 83% share of overall value sales. Sales in chemists/pharmacies are partly successful due to their extended selection of ...

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    Country Report

    Home and Garden Specialist Retailers in Finland

    Jan 2017

    Home improvement and gardening stores continued to see a poor performance in 2016, as sales declined by 3% in current value terms. This was not only due to the poor economic situation in Finland. From 2015 there was a strong trend in home and garden ...

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    Country Report

    Homeshopping in Finland

    Jan 2017

    Homeshopping was affected by the strengthening of internet retailing throughout the review period. Most of the retailers present in homeshopping actively intend to move sales to the online channel, where operations are more economic. All of the ...

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    Country Report

    Internet Retailing in Finland

    Jan 2017

    Internet retailing continued to see strong growth in 2016, partly due to new online stores which were gaining popularity. In addition, store-based retailers were engaging in multichannel sales strategies, boosting sales in the channel. Amongst new ...

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    Country Report

    Direct Selling in Finland

    Jan 2017

    Direct selling continued to see growth in 2016. The overall current value CAGR of the channel in the review period, at 3%, was positively affected by the economic downturn in Finland. There were more Finns interested in earning extra income from ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Finland

    Jan 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers declined by 3% in current value terms in 2016. This was a better performance than in 2014 and 2015, when sales declined by 6% and 7% respectively. Similarly to apparel and ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Finland

    Jan 2017

    Although still negative, with a decline of 2% in 2016, the performance of apparel and footwear specialist retailers was better than in the previous three years. The poor economic situation in Finland continued to have an impact on sales, as did the ...

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    Country Report

    Mixed Retailers in Finland

    Jan 2017

    Mixed retailers experienced a transformation during the review period. The sales of department stores were hit hard during the economic downturn. It has also been claimed that such stores have not responded to changes in the market, and therefore saw...

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    Country Report

    Retailing in Finland

    Jan 2017

    The economic slump seen in Finland over the review period had an impact on retail sales in the country. Although the overall CAGR growth was moderately positive, several channels suffered. Worst hit was non-grocery specialists. Internet retailing saw...

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    Country Report

    Vending in Finland

    Jan 2017

    Vending in Finland accounted for a fraction of overall value sales in retailing in 2016. The channel is not attractive to companies, as Finns prefer to make their purchases in-store. Vending prices are considered to be expensive, and therefore sales ...

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    Country Profile

    Finland: Country Profile

    Jan 2017

    Finland’s recovery is fragile and growth will likely remain sluggish. Supportive credit conditions, modest gains in private consumption and a pickup in exports provide limited support. An uncompetitive labour market is a constraint. Brexit could also...

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    Future Demographic

    Finland in 2030: The Future Demographic

    Dec 2016

    In 2030, the population of Finland will reach 5.7 million, an increase of 4.6% from 2015. Finland is one of the oldest countries in Western Europe by median age and this will still be the case in 2030. The majority of population growth 2015-2030 can ...

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    Country Report

    Dairy in Finland

    Dec 2016

    The domestic company Valio remained the clear leader in cheese in 2016 with a 47% share of retail value sales. The company has a long history in Finland, along with good knowledge of local flavour preferences, while offering an impressive selection ...

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    Country Report

    Confectionery in Finland

    Dec 2016

    Fazer Makeiset remained the clear leader in chocolate confectionery in 2016 with a 48% share of retail value sales. The company’s Karl Fazer chocolate brand is very well-known and offers a wide product selection. Karl Fazer’s milk chocolate is known ...

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    Country Report

    Packaged Food in Finland

    Nov 2016

    The ongoing price war, a sluggish economy and elevated unemployment did not do any favours to growth of Finnish packaged food. Indeed, in 2016, the performance in current value terms was poor. Heavy competition forced many manufacturers to reconsider...

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    Country Report

    Soup in Finland

    Nov 2016

    The growing popularity of soup as a meal option in Finland has helped generate positive current value growth in 2016. However, soup is very mature and overall volume sales have therefore stagnated. The poor volume development is much a result of the ...

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    Country Briefing

    Households: Finland

    Nov 2016

    Finland’s households are mostly urban and have few children. Growth in single-person households and childless couples has resulted in smaller families, creating a larger market for this segment. Household facilities and durables market development ...

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    Country Report

    Rice, Pasta and Noodles in Finland

    Nov 2016

    Rice, pasta and noodles continue to be necessities in times when consumers prefer cooking at home. This has kept demand for especially basic products stable. However, the category is mature and hence growth remained very limited in 2016. In addition ...

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