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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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    Baby and Child-Specific Products in Finland

    Apr 2017

    After some new product development in 2014 and 2015, baby and child-specific products saw very little company activity in 2016. Rather than add new products to their product portfolios, there was a tendency to narrow selections to the best-selling ...

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    Country Report

    Bath and Shower in Finland

    Apr 2017

    Although several high impact new product launches took place in 2016, including Palmolive Gourmet by Colgate-Palmolive, average current unit prices grew only marginally-slightly across the category. In order to maintain company/brand shares, ...

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    Country Report

    Colour Cosmetics in Finland

    Apr 2017

    Colour cosmetics performed positively in 2016 due to several major launches. L’Oréal Finland’s NYX brand, which entered Finland at the beginning of 2016, was the most important of these new launches. Smashbox by Estée Lauder was another new launch, ...

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    Country Report

    Deodorants in Finland

    Apr 2017

    This mature category saw a marginal increase in current value sales in 2016. Competition remained fierce, but a number new launches boosted sales. These appeared mainly in men’s mass deodorants, which posted a 3% increase in current value sales in ...

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    Country Report

    Depilatories in Finland

    Apr 2017

    While traditional shaving methods remained common, there was some new product development. Manufacturers mostly improved their existing products. However, less mature hair removers/bleaches saw several innovative launches. This subcategory also ...

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    Country Report

    Fragrances in Finland

    Apr 2017

    The economic downturn in Finland had a strong impact on fragrances. While the decline in current value sales slowed considerably in 2016, the environment remained challenging, especially for premium fragrances. Several manufacturers introduced new ...

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    Country Report

    Hair Care in Finland

    Apr 2017

    Competition remained intense in 2016, and manufacturers frequently added new products and brands to their portfolios of mass and premium hair care. New product launches were less common in salon hair care, which lost current value sales throughout ...

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    Country Report

    Men's Grooming in Finland

    Apr 2017

    After two years of negative growth, men’s grooming recorded an increase in current value sales in 2016. This was mainly due to several major launches in mass men’s grooming. Most subcategories saw active launches from local and international players....

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    Country Report

    Oral Care in Finland

    Apr 2017

    Oral care saw a 3% increase in current value sales in 2016. Two key factors underpinned this growth. Firstly, sales of electric toothbrushes were boosted by the efforts of electronics and appliance specialist retailers. This distribution channel was ...

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    Country Report

    Beauty and Personal Care in Finland

    Apr 2017

    After four years of declining/stagnant growth, the Finnish economy showed signs of recovery in 2016. Cautious consumer optimism helped to put a stop to declining sales of beauty and personal care products. There were differences in volume and value ...

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    Country Report

    Skin Care in Finland

    Apr 2017

    Although skin care remained an innovative and vibrant personal care category, current value sales grew by only 1% in 2016. Growth was limited by the burgeoning selection of more affordable advanced products. In addition, mass skin care saw several ...

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    Country Report

    Sun Care in Finland

    Apr 2017

    In 2016, retail value sales of sun care were affected by poor summer weather. Only self-tanning saw retail volume and value growth in 2016. As usage is not reliant on the weather, the demand for self-tanning was stable, which boosted current value ...

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    Country Profile

    Finland: Country Profile

    Apr 2017

    Finland’s economy will slow in 2017. Limited gains in private final consumption and investment will provide modest support. A pick up in exports should also benefit the economy. An uncompetitive labour market has been a constraint but a recent wage ...

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    Country Report

    Nappies/Diapers/Pants in Finland

    Mar 2017

    Nappies/diapers/pants is a very mature category in Finland, with 1,235 units used per child aged up to 36 months in 2016, higher than the Western European average of 963 units. However, the country’s slowly falling birth rate is one long-term trend ...

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    Country Report

    Tissue and Hygiene in Finland

    Mar 2017

    In 2016, the Finnish economy showed weak signs of recovery, with improvements seen in consumer confidence and numerous macro-economic indicators, such as the level of construction and sales through the horeca sector. After a long period of ...

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    Country Report

    Retail Tissue in Finland

    Mar 2017

    Retail tissue in Finland is a category dominated by domestic players and this applies to both the sourcing of raw materials and the location of manufacturing facilities. As a result, developments in the global tissue and hygiene market are generally ...

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    Country Report

    Sanitary Protection in Finland

    Mar 2017

    Sanitary protection is a very mature tissue and hygiene category in Finland and thus large fluctuations in value sales are uncommon. Per capita usage of sanitary protection among women aged 12-54 in Finland in 2016 was considerably above the Western ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Finland

    Mar 2017

    The prolonged economic recession in Finland presented challenges to sales of away-from-home tissue and hygiene throughout the review period. For example, the recession led to slowdowns in both public and private procurement, while the consumer ...

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    Country Report

    Wipes in Finland

    Mar 2017

    Wipes was one of the most dynamic categories in tissue and hygiene in Finland in 2016. In home care wipes and floor cleaning systems, external trends such as the boom in the numbers of people preparing their own meals at home and the shifts seen in ...

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    Country Report

    Adult Incontinence in Finland

    Mar 2017

    Adult incontinence products were more visible in Finland than ever before during 2016 and this was due to the further breaking down of the taboos surrounding incontinence problems, as well as increased awareness of these products among consumers in ...

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