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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Finland StatisticsConsumer Lifestyles in Finland

Finland Country Briefings

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    Country Report

    Packaged Food in Finland

    Nov 2016

    The ongoing price war, a sluggish economy and elevated unemployment did not do any favours to growth of Finnish packaged food. Indeed, in 2016, the performance in current value terms was poor. Heavy competition forced many manufacturers to reconsider...

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    Country Report

    Soup in Finland

    Nov 2016

    The growing popularity of soup as a meal option in Finland has helped generate positive current value growth in 2016. However, soup is very mature and overall volume sales have therefore stagnated. The poor volume development is much a result of the ...

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    Country Briefing

    Households: Finland

    Nov 2016

    Finland’s households are mostly urban and have few children. Growth in single-person households and childless couples has resulted in smaller families, creating a larger market for this segment. Household facilities and durables market development ...

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    Country Report

    Rice, Pasta and Noodles in Finland

    Nov 2016

    Rice, pasta and noodles continue to be necessities in times when consumers prefer cooking at home. This has kept demand for especially basic products stable. However, the category is mature and hence growth remained very limited in 2016. In addition ...

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    Country Report

    Baked Goods in Finland

    Nov 2016

    Consumer consumption patterns have continued to change in Finnish baked goods. Finns have continued to move away from packaged baked goods as fresh on-site baked products are winning over consumers. In addition, domestic and local baked goods and ...

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    Country Report

    Breakfast Cereals in Finland

    Nov 2016

    Breakfast cereals is a mature category in Finland which managed to post only minor growth in 2016. Nonetheless, several trends were impacting the market and consumers were attracted by convenience, health and wellness, all natural ingredients and ...

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    Country Report

    Processed Fruit and Vegetables in Finland

    Nov 2016

    Processed fruit and vegetables benefitted from the ongoing cooking-at-home trend as Finns ate more at home in a bid to save money in the times of economic instability. The manufacturers were quick to react to the demand and products which could ...

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    Country Report

    Processed Meat and Seafood in Finland

    Nov 2016

    The trend of cooking at home helped to keep volume sales of otherwise mature processed meat and seafood positive in 2016. However, price competition and a money-saving mode during a time of economic distress meant that retail value sales faced ...

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    City Review

    Helsinki City Review

    Nov 2016

    Helsinki is the lifeblood of the Finnish economy, home to 29% of the country's population and generating 39% of national GDP in 2015. The city has, however, underperformed economically in recent years, largely due to the fall of Nokia (its major ...

    US$725
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    Country Report

    Ready Meals in Finland

    Oct 2016

    Demand for ready meals has suffered from the strong health trend and the growing popularity of home cooking in 2016. Media criticism of ready meals increased over the review period, with these products often accused of being unhealthy due to their ...

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    Country Report

    Sauces, Dressings and Condiments in Finland

    Oct 2016

    Sauces, dressings and condiments has increased by 1% in current value terms in 2016. This sluggish development has much to do with the lingering economic uncertainty in the country, which has boosted demand for cheaper private label products as well ...

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    Country Report

    Spreads in Finland

    Oct 2016

    Spreads has increased by 4% in current value terms in 2016, with growth driven by a healthy demand for honey. However, spreads is a mature area and growth rates in most categories besides honey have therefore been sluggish. In addition, little ...

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    Country Briefing

    Business Dynamics: Finland

    Oct 2016

    The Finnish business environment is very competitive; with high regulatory quality, general lack of corrupt practices, extreme ease associated with resolving insolvent firms and a highly educated labour force. Weak economic growth post the 2008-2009 ...

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    Country Briefing

    Economy, Finance and Trade: Finland

    Oct 2016

    The Finnish economy exited three years of prolonged recession in 2015, thanks to strengthening domestic demand that was partly supported by low food and fuel prices. Subdued external demand, weak exports, and moderating industrial activity are risks,...

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    Country Profile

    Finland: Country Profile

    Sep 2016

    Finland’s economy will grow slightly in 2016. Supportive credit conditions and modest gains in private consumption provide limited support. Growth is constrained by lacklustre domestic demand and an uncompetitive labour market. A weak Russian economy...

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    Country Report

    Analgesics in Finland

    Sep 2016

    The overall value of analgesics grew by 2% in current value terms. The improvement in the growth rate was partly facilitated by two new analgesics becoming available in Finland. Naproxen (up to 10 tablets) was switched to OTC in December 2015 and ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Finland

    Sep 2016

    Current value sales of cough, cold and allergy (hay fever) remedies stagnated in 2016. The largest product types of medicated confectionary and antihistamines/allergy remedies continued to stagnate and decline in current value terms, as lower priced ...

    US$990
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    Country Report

    Dermatologicals in Finland

    Sep 2016

    Dermatologicals experienced another year of positive growth in current value terms at 2%. Although there was continued competition from generics, new innovative product launches helped to maintain growth in poor economic conditions. There were also ...

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    Country Report

    Digestive Remedies in Finland

    Sep 2016

    Demand for digestive remedies remained strong in 2016 with overall current value sales growing by 3%, regardless of the weak economic situation in Finland. Although the number of launches slowed down, new innovative products were still introduced in ...

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    Country Report

    Eye Care in Finland

    Sep 2016

    Eye care increased by 4% in current value terms in 2016, benefiting from a relatively high number of innovative product launches in 2015-2016. Dry eyes caused by spending long hours in front of computer screens also helped to boost sales of eye care,...

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