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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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Finland Country Briefings

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    Country Report

    Car Rental in Finland

    Sep 2017

    A growing preference for smaller and thus less expensive cars remained one of the most visible trends in business car rental in Finland in 2017. Leisure car rental meanwhile continued to witness a trend towards shorter rental periods. Thanks to good ...

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    Country Report

    Airlines in Finland

    Sep 2017

    National flag carrier Finnair is by far the biggest player in airlines in Finland, hence in any given year its performance has a major bearing on that of the entire category. In 2017 Finnair increased both its capacity and the number of seats sold, ...

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    Country Report

    Flows in Finland

    Sep 2017

    While overall growth in inbound arrivals into Finland in 2017 was relatively modest, arrivals from a number of individual source markets increased strongly. In particular, Finland continued to gain popularity as a travel destination among visitors ...

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    Country Report

    Intermediaries in Finland

    Sep 2017

    Intermediaries current value sales grew by 2% in 2017. While modest, this growth rate was nonetheless a marked improvement on the current value sales declines recorded by the category in 2015 and 2016. Unsurprisingly, the category’s improved ...

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    Country Report

    Lodging in Finland

    Sep 2017

    The 2016-2017 winter season saw exceptionally strong growth in hotel stays in Finland. According to Visit Finland, between December 2016 and February 2017 the number of overnight stays in hotels by foreign visitors increased by double digits as ...

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    Country Report

    Online Travel Sales To Residents in Finland

    Sep 2017

    While overall market penetration of online sales was already high, the trend towards digitalisation in travel in Finland remained strong in 2017. As a result, online travel sales to residents grew by a healthy 5% in current value terms. This current ...

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    Country Report

    Travel in Finland

    Sep 2017

    Finland’s travel market performed positively in most relevant measures in 2017. Inbound arrivals continued to increase, with the appreciation of the rouble halting the steep decline in the number of visitors from Russia and market players welcoming ...

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    Country Briefing

    Business Dynamics: Finland

    Sep 2017

    Finland performs strongly in key indices, pointing to a favourable operating environment for businesses. Although cases have been on the rise, corruption is generally not an issue for the country. A strong culture of innovation has helped to make ...

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    Country Briefing

    Income and Expenditure: Finland

    Sep 2017

    Real growth of Finland’s per capita gross income and spending picked up over 2015-2016, supported by monetary stimulus from the European Central Bank (ECB) and by low levels of inflation. While Finnish households benefit from relatively high levels ...

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    Country Report

    Cigarettes in Finland

    Jul 2017

    Cigarettes saw another sluggish year of retail volume sales in 2016, declining by 3%. In addition to rising health concern over the harm caused by cigarettes, new legislative restrictions damaged volume sales. The country implemented new regulation ...

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    Country Report

    Tobacco in Finland

    Jul 2017

    The tobacco industry in Finland saw another sluggish year in 2016, as retail volume sales of cigarettes declined by 3%. The industry has been in decline since 2012, and is being pulled down from several directions. First, education on the harm caused...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Finland

    Jul 2017

    Cigars and cigarillos had a difficult year in 2016. The category saw retail volume sales decline by 2% to 117 million units. Cigars and cigarillos are becoming more mature categories in Finland, in addition to suffering from increasing prices, ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Finland

    Jul 2017

    Tightening legislation was the leading topic of discussion in vapour products in 2016. Some of the biggest restrictions of the Tobacco Products Directive, implemented gradually in Finland in 2016-2017, included a ban on flavours in e-liquids ...

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    Country Profile

    Finland: Country Profile

    Jul 2017

    Finland’s economy will strengthen in 2017. Private final consumption will continue to see steady but not remarkable gains. Improvements in competitiveness help to boost investment and exports. An uncompetitive labour market has been a constraint but ...

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    Country Report

    Cat Food in Finland

    May 2017

    Based on provisional 2017 estimates, cat food in Finland is expected to post healthy current value growth of 3% in 2017 and reach EUR170 million, whereas volume growth will be at a more modest 2%, reaching 32,576 tonnes. Better growth in the Finnish ...

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    Country Report

    Dog Food in Finland

    May 2017

    Based on provisional 2017 estimates, dog food is set to record volume growth of 2% in 2016, while value sales are set to grow by 6% in current terms. Finnish dog owners are expected to continue investing in the wellbeing of their dogs and ...

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    Country Report

    Other Pet Food in Finland

    May 2017

    Based on provisional 2017 estimates, other pet food sales are expected to stagnate in volume and grow by 1% in value. Hence, no significant changes are expected. Consumers will continue to read ingredients and opt for all natural products, as well as...

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    Country Report

    Pet Care in Finland

    May 2017

    Despite the slow growth in the Finnish economy, pet care once again proved to be a profitable business. The growing number of pets in the country helped to boost sales, and value growth in 2016 was better than in the previous year. However, it was ...

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    Country Report

    Pet Products in Finland

    May 2017

    Based on provisional 2017 estimates, pet products are expected to reach EUR88 million after growing by 6% in current value. The growing number of pets, especially cats and dogs, will boost the sales as will new product development, pampering and ...

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    Country Report

    Beer in Finland

    May 2017

    Beer saw relatively flat growth in total volume terms in 2016 in Finland. The category as a whole in fact performed slightly better having seen a clear decline over the review period. Nevertheless, mid-priced lager, which remains the largest category...

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