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Market Research on Finland

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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Euromonitor Pakistan reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Beer in Finland

The poor spring and summer weather hampered the volume sales of beer in 2015. In addition, the poor state of the Finnish economy, in combination with high unit prices following a series of tax hikes over the review period, further impacted sales and ...

Jun 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Cider/Perry in Finland

The cold and rainy spring and summer weather hampered cider/perry volume sales in 2015. However, other factors also adversely impacted the category in 2015 as well as over the review period, such as maturity, the health trend and competition from ...

Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Alcoholic Drinks in Finland

Alcoholic drinks in Finland posted a further decline in total volume sales in 2015, with this performance being in line with the review period average. Several tax hikes over the last five years, with the last being in 2014, have led to significant ...

Jun 2016 | US$2,100 | Pages: 104 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Finland

Exceptionally cold and rainy spring and summer weather undermined total volume sales of RTDs/high-strength premixes in 2015. Many consumers are also cutting down on sugary drinks such as RTDs, instead opting for more sophisticated choices such as ...

Jun 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Spirits in Finland

Spirits saw total volume sales decline by 4% in Finland in 2015. This poor performance was due to a number of factors, primarily category maturity and high unit prices, but also changing drinking habits. Many consumers are migrating from ...

Jun 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Wine in Finland

The still somewhat underdeveloped wine category in Finland saw another year of sluggish demand in 2015, with total volume sales declining by 3%. The weak performance of the Finnish economy and constrained consumer purchasing power undermined sales. A...

Jun 2016 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Cat Food in Finland

Based on provisional estimates, cat food in Finland is expected to post healthy current value growth of 3% in 2016 and reach €165 million, whereas volume growth will be at a more modest 2% reaching 31,957 tonnes. New product development, ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Dog Food in Finland

Based on provisional estimates, dog food is set to record a decline of 1% in 2016, while sales are set to grow by 2% in current terms. The expected decline in volume sales is due to a move towards more-premium food, which promises a complete diet and...

May 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Other Pet Food in Finland

Based on provisional estimates, the bird and fish populations are predicted to continue declining in 2016, resulting in reduced demand for bird food and fish food. Small mammal/reptile food, on the other hand, is set to record growth as an increasing...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Pet Care in Finland

Despite the economic challenges Finland was facing, the category of pet care in 2016 looked set to post current value growth, although at a lower rate than was registered earlier in the review period. It should be pointed out, however, that ...

May 2016 | US$2,100 | Pages: 64 | Add to cart | View details

Country Report

Pet Products in Finland

Based on provisional estimates, pet products is expected to record 1% current value growth and sales of €81 million in 2016. Growth is expected to be sluggish due to economic instability and an elevated unemployment rate, resulting in pet owners ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Finland

There were no 100% home delivery/takeaway operators in Finland in 2015. The main reason for this was that restaurants, mainly fast food outlets, which specialise in take-away always have at least a few tables for eating-in and therefore fall outside ...

May 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Cafés/Bars in Finland

Cafés/bars value sales are declining as a result of heavy competition. Cafés, for instance, are extending their competitive edge by offering more on-sight made snacks and light meals, as well as expanding operations from serving breakfast and brunch ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Fast Food in Finland

Several ongoing trends are reshaping fast food in Finland. Due to the Nordic climate, the gourmet street food trend has spread to indoor establishments, with new casual fast food outlets offering more stylish décor. In addition, the transparency ...

May 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Full-Service Restaurants in Finland

Full-service restaurants are embracing a new drive through concept in an attempt to keep-up with consumer needs and trends and reverse falling sales. For example, S Group launched a new chicken restaurant called Tsiken in 2015, with African, Asian ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Foodservice in Finland

Finland’s economy was sluggish in 2015, with unemployment rising, thus resulting in consumer foodservice suffering, with the number of outlets, transactions and value sales in the area declining. Finns whose purchasing power was threatened opted to ...

May 2016 | US$2,100 | Pages: 109 | Add to cart | View details

Country Report

Self-Service Cafeterias in Finland

Self-service cafeterias continues to suffer from recession and elevated unemployment, which is resulting in less consumers eating out. Service station self-service cafeterias as well as outlets targeting workers on their lunch break were hit hard, ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Finland

Gourmet street food players continue improve their selections and menus, catering to ongoing trends and demand. However, competition remains intense, with gourmet street food entering fast food as a revolutionary trend and increasingly being served ...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Colour Cosmetics in Finland

The continued economic downturn in Finland restrained colour cosmetics sales in Finland in 2015 – a fact highlighted by the migration from premium to mass brands. Overall sales of colour cosmetics stagnated in Finland, with current value sale of mass...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Deodorants in Finland

The fact deodorants remains an income sensitive area was clearly shown in 2015, when migration to lower priced bands continued as a result of the poor economic situation. Even if some private label options such as Lidl Ky’s Cien recorded a rise in ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Depilatories in Finland

There were two key trends in depilatories in 2015. On the one hand, total value growth was restrained by the downturn, with consumers looking for savings and down trading to private label options. However, this negative value trend was ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in Finland

After two years of negative growth, sales of fragrances in Finland became positive in 2015. This had a lot to do with very high manufacturer engagement. Regardless of the bleak economic outlook, major companies launched new fragrances in both the ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Hair Care in Finland

Hair care sales stopped declining in Finland in 2015. While, in 2014, consumers switched to products with cheaper unit prices, in 2015 this development came to an end. However, consumers did not upgrade in 2015 with the result that unit prices in the...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Men's Grooming in Finland

Men’s grooming in Finland remains relatively immature by Western standards and took a hit during the economic downturn. Firstly, value sales in the highest sales category, men’s razors and blades, was affected by consumers downgrading to more ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Oral Care in Finland

Oral care is a mature category, with value growth being very limited in 2015. Nonetheless, new and innovative product developments promising optimal and professional level results at home continue to set trends. Scientifically proven and new ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Beauty and Personal Care in Finland

Despite some positive projections, there were no signs of economic growth in Finland in 2015. Although the decline in GDP stopped after three consecutive years, no growth was recorded in 2015, with GDP stagnating. Indeed, compared with other EU ...

Apr 2016 | US$2,650 | Pages: 129 | Add to cart | View details

Country Report

Skin Care in Finland

Skin care was the most dynamic personal and beauty area in Finland in 2015 as a result of several trends coming together. The search for products combatting the signs of ageing boosted anti-age categories, where premium sales also saw an upward ...

Apr 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Sun Care in Finland

The fact Finns are increasingly aware of the risks of sun exposure and typically have very fair skin means that there was solid demand for sun care products in 2015. During the review period, Finnish consumers sought more sophisticated products that ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Finland

Traditionally, baby and child-specific product sales have been limited due to the fact that the availability of products has been low. Engagement by manufacturers has not been intense because many Finnish families have purchased skin care products ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Bath and Shower in Finland

Two key trends occurred within bath and shower in 2015. Firstly, within mass brands, consumers opted for lower cost options. This led to heavy price-based competition and little new product development in the mass category. On the other hand, lower ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Finland

Fortified and functional packaged food remained significantly trendy in Finland in 2015. Health and wellness-conscious Finns continued to be attracted by value-added ingredients and were well aware of the health benefits they brought. Manufacturers ...

Apr 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Finland

Off-trade current value sales of naturally healthy beverages saw a slowly declining trend in 2015. This was partly due to growing maturity, particularly of the large NH bottled water and NH fruit/vegetable juice categories. The health trend, ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Finland

Naturally healthy packaged food performed reasonably well in the times of recession as the sales growth remained positive due to the new product developments, advertising and consumer demand. Finns skim through product labels and packages for extra ...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Organic Beverages in Finland

Organic beverages saw a dynamic performance in 2015, boosted by growing health and ethical awareness in Finland. Finns are increasingly interested in the origins of their food and drinks, and increasingly choose products they find more natural and ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Organic Packaged Food in Finland

Finns are known to appreciate purity, ecological farming and good natural flavours as well as local production. Indeed, over the review period, the number of companies producing and processing organic food increased, as did the cultivation area. ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Health and Wellness in Finland

Health and wellness in Finland saw a slightly declining off-trade current value development in 2015, which was clearly slower than the review period CAGR. Sales were hampered by the poor economic performance in Finland during the year, but also by ...

Apr 2016 | US$2,100 | Pages: 114 | Add to cart | View details

Country Report

Better For You Beverages in Finland

Better for you beverages in Finland increased by 1% in off-trade current value in 2015. The small growth was driven by growing consumer interest in natural and healthy ingredients and low-calorie content. In 2014 the “sweet tax” was raised only for ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Better For You Packaged Food in Finland

Whilst Finns continued to pay greater attention to what they ate and scrutinised the product labels with increasing interest, this was not enough to maintain positive value sales growth for better for you packaged food. The impact of the recession ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Food Intolerance in Finland

The selections of food intolerance products increased dynamically in 2015 in Finland, conquering shelf space in Finnish retailers. In addition to consumers with food intolerance, many health and wellness-orientated Finns were especially trying out ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Finland

Off-trade current value sales of fortified/functional beverages declined marginally in 2015. However, in general, there is an underlying interest in fortified/functional beverages, particularly fortified/functional bottled water. The overall sluggish...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Finland

The recession has clearly had an impact on sales of AFH products as customer footfall in areas such as consumer foodservice has slowed, thus hampering demand. To combat stagnating sales, manufacturers launched new and more sophisticated products and ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in Finland

In 2015, awareness of incontinence in Finland continued to increase, with sales also boosted by the ageing population. Indeed, in 2015, the number of people aged 65 and above rose by almost 4%. In addition to this growing consumer base, new product ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Finland

Nappies/diapers/pants faced maturity and stagnating volume sales in 2015 as the birth rate declined slightly. In order to compensate for the fact that once again there were fewer consumers needing nappies, other strategies were used to boost sales, ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in Finland

Tissue and hygiene value sales in Finland remained flat in 2015 as the market was adversely affected by economic problems and elevated unemployment. As unit prices generally stagnated and volume sales faced maturity in most categories, it was a slow ...

Mar 2016 | US$2,650 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in Finland

There are not many alternatives to tissue products, which are also seen as necessities, with this helping to keep volume sales stable. New designs also emerged in 2015, on which consumers were willing to spend. Hosting dinners and parties at home ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Sanitary Protection in Finland

Sanitary protection continued to be a necessity in Finland in 2015 and so suffered only a slight decline in value sales as consumers compared prices and opted for more affordable products. Indeed, players also offered value-for-money double packs ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wipes in Finland

While Finnish consumers limited their purchases and compared prices in 2015, wipes were still fashionable enough to maintain sales and avoid a decline. Manufacturers continued to launch new products to retain consumers, who viewed wipes as convenient...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Asian Speciality Drinks in Finland

There is no market for Asian specialty drinks in Finland and there is no activity to suggest there will be one over the forecast period.

Feb 2016 | US$990 | Add to cart | View details

Country Report

Concentrates in Finland

Concentrates saw another year of negative off-trade volume growth in 2015, declining by 2%. Demand was undermined by a cold and rainy spring and summer. As a result, sales during the peak sales period were undermined. Summer sales represent an ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Energy Drinks in Finland

Energy drinks declined by 5% in off-trade volume terms in 2015. The category was undermined by maturity, growing consumer scepticism against these products, as well as the poor economic situation in Finland. This negative development was worse than ...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details
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