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 Market Research for Finland

Euromonitor publishes reports on industries, consumers and demographics in Finland.

  • Industry specific reports offer insight into market size and market share in Finland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Finland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Finland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Finland statistics factfile.

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Country Report

Consumer Health in Finland

Consumer health in Finland saw stable growth in 2014, boosted by a strong health trend, new launches and a generally increasing interest in self-medication among consumers. Growth rates were at the same level as in 2013 and over the review period. ...

Mar 2015 | US$2,400 | Add to cart | View details

Country Report

Sports Nutrition in Finland

Sports nutrition saw a relatively healthy development in 2014, growing with 5% in current value terms on the previous year. New launches, a strong health and fitness trend as well as widened distribution of sports nutrition were key drivers of growth...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Weight Management in Finland

Weight management saw current value grow with 4% in 2014, driven by Finns’ growing interest in staying fit and slim. Growing sales were due to healthy demand in the largest category, meal replacement slimming, which grew by 6% in current value in ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Wound Care in Finland

Wound care saw current value sales grow by 2% in 2014. The category is mature and despite several innovative launches in 2014, the year posted somewhat unexciting growth rates. Competition is indeed intense, with an established presence of private ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Adult Mouth Care in Finland

Maturity and intense price competition resulted in a sluggish current value development in adult mouth care, which increased by just 1% in 2014. In addition to maturity, little manufacturer activity occurred, which further contributed to the modest ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Analgesics in Finland

Analgesics saw a current value sales increase by 2% in 2014. The category is mature and volume sales are stable. Price competition is intense due to a growing consumer acceptance of cheaper generic analgesics. However, the small value growth was a ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Calming and Sleeping in Finland

Calming and sleeping products increased by a dynamic 16% in current value terms in 2014. The vibrant performance was the result of a long series of new launches during 2013 and 2014. The development was a result of the new regulatory status of ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Finland

Current value sales of cough, cold and allergy (hay fever) remedies grew by 3% in 2014. Much of the growth was due to strong demand in the large antihistamines/allergy remedies category. Growth rates were indeed most dynamic, up by 4% in 2014, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Dermatologicals in Finland

Dermatologicals saw rather sluggish current value growth in 2014, up 2% on 2013. The category is mature with high penetration levels. Increasing competition from generics, which increased price competition, also contributed to rather modest growth ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Digestive Remedies in Finland

Demand in digestive remedies was rather dynamic in 2014, growing by 6% in current value terms. Sales were driven by new launches in laxatives, digestive enzymes and proton pump inhibitors during 2013 and 2014. Proton pump inhibitors were switched to ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Eye Care in Finland

Eye care increased by 2% in current value in 2014. The category is rather mature and growth rates are thus modest. Increasing sales of cheaper generics and parallel imports also put pressure on prices, which also held back value growth during the ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Herbal/Traditional Products in Finland

Herbal/traditional products saw current value sales grow by 2% in 2014. The rather healthy growth was a result of growing interest and health awareness among Finns and a steady flow of new product launches. The level of scepticism towards ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Finland

NRT smoking cessation aids saw current value sales grow by 4% in 2014. The main driver behind the relatively strong growth is the health trend, which has created a growing incentive among smokers to quit their habit. In addition to the health trend, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Finland

Retail current value sales of vitamins and dietary supplements grew by 4% in 2014. Growing sales was a result of the strong health and wellness trend in Finland, further boosted by new launches and an expanding network of chained health food ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Concentrates in Finland

Maturity together with a gloomy economy decreased the total volume sales of concentrates by 1% in 2014. Furthermore the lack of new product launches as well as sluggish marketing negatively impacted the performance of the category. Due to inactive ...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Juice in Finland

Finnish consumers’ scepticism towards sugary beverages resulted in negative growth rates in total volume terms in 2014. Juices are increasingly seen as unhealthy due to their high sugar content: Finns are currently looking for healthier options in ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Soft Drinks in Finland

The Finnish government’s decision to increase sweet tax in the early part of the year had a negative impact on the volume sales of soft drinks as a whole in 2014. The additional legislative burden on the soft drinks industry, which for several years ...

Feb 2015 | US$1,900 | Pages: 95 | Add to cart | View details

Country Report

RTD Coffee in Finland

RTD coffee in Finland grew both in total volume and value sales terms in 2014. The category saw some interesting new launches as well as active marketing, resulting in improved consumer awareness and increased sales. RTD coffee in Finland benefits ...

Feb 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

RTD Tea in Finland

RTD tea total volume sales in Finland continued to decline, dropping by 3% in 2014. Sluggish product development and lack of marketing resulted in the category’s maturity. RTD tea in 2014 in Finland also faced competition from more viable categories,...

Feb 2015 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in Finland

Bottled water recorded declining volume sales in 2014. While the category grew slightly in the previous year, the poor weather in early summer 2014 hampered both on-trade and off-trade growth making them both contract. In terms of bottled water, ...

Feb 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Carbonates in Finland

Of the total soft drinks volume sales in 2014, particularly sluggish growth was seen in carbonates, which was hit by three tax hikes during the last three of the review period. Thus, the total volume sales of carbonates decreased by 2% in 2014. In ...

Feb 2015 | US$900 | Pages: 40 | Add to cart | View details

City Review

Helsinki City Review

Helsinki is as an essential participant in Finland's economy, with the busiest port in the country and a strong position in services. The city also benefits from great labour productivity. In 2013 Helsinki accounted for 38% of Finland's GDP and was ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Tea in Finland

After a few years of stagnation, tea in Finland had 2% current value growth in 2014. Tea is gaining popularity as a healthy, trendy and sophisticated hot drink and particularly women and the younger generation aged 17-30 is switching from coffee to ...

Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Coffee in Finland

2014 was a weak year for coffee in a country where per consumption of coffee is the highest in the world and the category is strongly promoted. Total coffee volume sales saw a decline of -1% in Finland. The country’s continuing sluggish economy ...

Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Other Hot Drinks in Finland

Total volume sales (on-trade and retail) of Other hot drinks grew by a modest 1% in 2014. The booming health trend in Finland slowed down growth as it consists purely of chocolate-based flavoured powder drinks that are regarded as sugary, unnecessary...

Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Hot Drinks in Finland

The prolonged financial problems in Finland negatively impacted hot drinks, resulting in sluggish growth rates in 2014. As many products in hot drinks are considered unnecessary, they were the first to be taken off shopping lists. On the other hand, ...

Jan 2015 | US$1,900 | Pages: 45 | Add to cart | View details

Country Report

Packaged Food in Finland

During 2014, sales of packaged food in Finland are expected to increase at a rate commensurate with the CAGRs registered over the entire review period. In many cases, growth rates for health and wellness-positioned categories and products are ...

Jan 2015 | US$6,500 | Pages: 346 | Add to cart | View details

Country Report

Canned/Preserved Food in Finland

Canned/preserved food recorded another year of rather sluggish total volume growth in 2014. The category was mature and established with a high level of penetration. In addition, competition from private label was intense, which led to greater ...

Jan 2015 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Chilled Processed Food in Finland

Chilled processed food recorded 4% current value growth in 2014. New launches and advertising campaigns were the main drivers of growth. Consumers showed growing interest in premium products and were prepared to pay a bit extra for features such as ...

Jan 2015 | US$900 | Pages: 89 | Add to cart | View details

Country Report

Dried Processed Food in Finland

Dried processed food recorded 3% current value growth in 2014. This rather low growth was a result of maturity, particularly in terms of the dominant category of rice, where volume sales remained more or less at the same level as the previous year. ...

Jan 2015 | US$900 | Pages: 75 | Add to cart | View details

Country Report

Frozen Processed Food in Finland

Frozen processed food recorded 4% current value growth in 2014. Sales were driven by slowly growing demand for premium products, such as locally produced frozen food, health and wellness-positioned products as well as goods offering convenience. ...

Jan 2015 | US$900 | Pages: 82 | Add to cart | View details

Country Report

Ready Meals in Finland

Ready meals recorded 4% current value growth in 2014. Growing sales of convenient and timesaving meal solutions drove growth in the category. This growth can be considered healthy given the rather mature nature of ready meals in Finland. A growing ...

Jan 2015 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Direct Selling in Finland

Direct selling saw current value sales increase by 2% in 2014 over the previous year, benefiting from its distinctive business model and direct contact with customers. Many consumers continued to enjoy getting together at social sales events at the ...

Jan 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Finland

Electronics and appliance specialist retailers saw another disappointing year in 2014, with current value sales declining by 3% over the previous year, following 4% decline in 2013. New and popular technology helped to support sales in consumer ...

Jan 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Grocery Retailers in Finland

Finnish grocery retailers saw current value sales grow by 3% in 2014 over the previous year. While this growth was slow, it was stronger compared to 2013 growth of 2%. Growth in 2013 and 2014 was mainly due to rising price levels rather than growing ...

Jan 2015 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Finland

Health and beauty specialist retailers saw current value sales grow by 1% in 2014 over the previous year. The channel is fairly mature and competition is intense in many areas such as optical goods stores and chemists/pharmacies. In addition, poor ...

Jan 2015 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Homeshopping in Finland

Homeshopping declined by 10% in current value terms in 2014 over the previous year. Homeshopping is slowly becoming obsolete and replaced by internet retailing, with leading players increasingly focusing on a multichannel approach including internet ...

Jan 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Internet Retailing in Finland

Internet retailing is booming in Finland, growing by a strong 7% in current value terms in 2014 over the previous year in comparison to sluggish growth of less than 1% for store-based retailing. Much if the growth for internet retailing is however ...

Jan 2015 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Finland

Leisure and personal goods specialist retailers experienced another year of declining current value sales in 2014, with decline of almost 2%. The channel continues to struggle due to a poor economic performance and price-sensitive consumers, with ...

Jan 2015 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Mixed Retailers in Finland

Declining by 1% in current value terms in 2014, mixed retailers were undermined by a poor economic climate in Finland as well as growing sales via internet retailing. The decline was due to a poor performance for department stores, which suffered ...

Jan 2015 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Retailing in Finland

Finnish retailing faced a number of challenges in 2014, with current value growth thus being below the review period CAGR. The Finnish economy struggled to recover and grew only modestly in 2014, while unemployment continued to increase. Many ...

Jan 2015 | US$1,900 | Pages: 167 | Add to cart | View details

Country Report

Vending in Finland

Vending saw a slight current value growth in 2014, rising by 2% over the previous year. This was chiefly due to a growing number of vending machines. However, prices are generally high in vending machines in Finland. Many consumers are thus reluctant...

Jan 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Finland

Apparel and footwear specialist retailers saw a slight sales recovery in 2014 with current value sales growing by almost 1%. However, this followed a disappointing performance in 2013 when sales declined by 3%. Growth in 2014 remained lower than the ...

Jan 2015 | US$900 | Pages: 54 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Finland

Consumers in Finland keeping a close eye on household spending after the country fell back into recession in mid-2013. With near-record levels of household debt consumers have to be careful with their finances and they are shopping around for the ...

Oct 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Ice Cream in Finland

Although summers in Finland are short, Finns are the leading consumers of ice cream per capita in a European context. Ice cream is often placed near the tills at grocery retailers, and the selection is extensive. Ice cream sales are strongly ...

Oct 2014 | US$900 | Pages: 75 | Add to cart | View details

Country Report

Noodles in Finland

The same developments that have benefitted sales of noodles in Finland have also helped to boost the size of the category in 2014. Noodles benefits from various factors that are not connected to each other as such. For example, instant noodles, ...

Oct 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Oils and Fats in Finland

Oils and fats saw changing consumer and health trends in recent years. When the low carb dieting trend peaked in the review period, the butter boom took over, leaving many grocery retailers without butter stocks. In 2014, however, the fading low carb...

Oct 2014 | US$900 | Pages: 81 | Add to cart | View details

Country Report

Pasta in Finland

Economic uncertainty and the on-going trend of home cooking have both led to shifts in the distribution of pasta with winners being companies that are strong in offering sarvimakaroni (basic macaroni known as “horn macaroni”, due to its shape) and ...

Oct 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Finland

Sauces, dressings and condiments in Finland is fragmented despite the relatively low population of 5.5 million people. Consisting of numerous categories, many of which do not compete directly for consumer attention, sauces, dressings and condiments ...

Oct 2014 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Snack Bars in Finland

Snack bars are trendy products in Finland, and received a boost from the health and wellness trend, as these products are viewed as healthy. Also, players have managed to deliver products for all needs and demands. In addition to breakfast and ...

Oct 2014 | US$900 | Pages: 65 | Add to cart | View details
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