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Market Research on Finland

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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Euromonitor Pakistan reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Colour Cosmetics in Finland

The continued economic downturn in Finland restrained colour cosmetics sales in Finland in 2015 – a fact highlighted by the migration from premium to mass brands. Overall sales of colour cosmetics stagnated in Finland, with current value sale of mass...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Deodorants in Finland

The fact deodorants remains an income sensitive area was clearly shown in 2015, when migration to lower priced bands continued as a result of the poor economic situation. Even if some private label options such as Lidl Ky’s Cien recorded a rise in ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Depilatories in Finland

There were two key trends in depilatories in 2015. On the one hand, total value growth was restrained by the downturn, with consumers looking for savings and down trading to private label options. However, this negative value trend was ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in Finland

After two years of negative growth, sales of fragrances in Finland became positive in 2015. This had a lot to do with very high manufacturer engagement. Regardless of the bleak economic outlook, major companies launched new fragrances in both the ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Hair Care in Finland

Hair care sales stopped declining in Finland in 2015. While, in 2014, consumers switched to products with cheaper unit prices, in 2015 this development came to an end. However, consumers did not upgrade in 2015 with the result that unit prices in the...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Men's Grooming in Finland

Men’s grooming in Finland remains relatively immature by Western standards and took a hit during the economic downturn. Firstly, value sales in the highest sales category, men’s razors and blades, was affected by consumers downgrading to more ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Oral Care in Finland

Oral care is a mature category, with value growth being very limited in 2015. Nonetheless, new and innovative product developments promising optimal and professional level results at home continue to set trends. Scientifically proven and new ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Beauty and Personal Care in Finland

Despite some positive projections, there were no signs of economic growth in Finland in 2015. Although the decline in GDP stopped after three consecutive years, no growth was recorded in 2015, with GDP stagnating. Indeed, compared with other EU ...

Apr 2016 | US$2,650 | Pages: 129 | Add to cart | View details

Country Report

Skin Care in Finland

Skin care was the most dynamic personal and beauty area in Finland in 2015 as a result of several trends coming together. The search for products combatting the signs of ageing boosted anti-age categories, where premium sales also saw an upward ...

Apr 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Sun Care in Finland

The fact Finns are increasingly aware of the risks of sun exposure and typically have very fair skin means that there was solid demand for sun care products in 2015. During the review period, Finnish consumers sought more sophisticated products that ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Finland

Traditionally, baby and child-specific product sales have been limited due to the fact that the availability of products has been low. Engagement by manufacturers has not been intense because many Finnish families have purchased skin care products ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Bath and Shower in Finland

Two key trends occurred within bath and shower in 2015. Firstly, within mass brands, consumers opted for lower cost options. This led to heavy price-based competition and little new product development in the mass category. On the other hand, lower ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Finland

Fortified and functional packaged food remained significantly trendy in Finland in 2015. Health and wellness-conscious Finns continued to be attracted by value-added ingredients and were well aware of the health benefits they brought. Manufacturers ...

Apr 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Finland

Off-trade current value sales of naturally healthy beverages saw a slowly declining trend in 2015. This was partly due to growing maturity, particularly of the large NH bottled water and NH fruit/vegetable juice categories. The health trend, ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Finland

Naturally healthy packaged food performed reasonably well in the times of recession as the sales growth remained positive due to the new product developments, advertising and consumer demand. Finns skim through product labels and packages for extra ...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Organic Beverages in Finland

Organic beverages saw a dynamic performance in 2015, boosted by growing health and ethical awareness in Finland. Finns are increasingly interested in the origins of their food and drinks, and increasingly choose products they find more natural and ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Organic Packaged Food in Finland

Finns are known to appreciate purity, ecological farming and good natural flavours as well as local production. Indeed, over the review period, the number of companies producing and processing organic food increased, as did the cultivation area. ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Health and Wellness in Finland

Health and wellness in Finland saw a slightly declining off-trade current value development in 2015, which was clearly slower than the review period CAGR. Sales were hampered by the poor economic performance in Finland during the year, but also by ...

Apr 2016 | US$2,100 | Pages: 114 | Add to cart | View details

Country Report

Better For You Beverages in Finland

Better for you beverages in Finland increased by 1% in off-trade current value in 2015. The small growth was driven by growing consumer interest in natural and healthy ingredients and low-calorie content. In 2014 the “sweet tax” was raised only for ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Better For You Packaged Food in Finland

Whilst Finns continued to pay greater attention to what they ate and scrutinised the product labels with increasing interest, this was not enough to maintain positive value sales growth for better for you packaged food. The impact of the recession ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Food Intolerance in Finland

The selections of food intolerance products increased dynamically in 2015 in Finland, conquering shelf space in Finnish retailers. In addition to consumers with food intolerance, many health and wellness-orientated Finns were especially trying out ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Finland

Off-trade current value sales of fortified/functional beverages declined marginally in 2015. However, in general, there is an underlying interest in fortified/functional beverages, particularly fortified/functional bottled water. The overall sluggish...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Finland

The recession has clearly had an impact on sales of AFH products as customer footfall in areas such as consumer foodservice has slowed, thus hampering demand. To combat stagnating sales, manufacturers launched new and more sophisticated products and ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in Finland

In 2015, awareness of incontinence in Finland continued to increase, with sales also boosted by the ageing population. Indeed, in 2015, the number of people aged 65 and above rose by almost 4%. In addition to this growing consumer base, new product ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Finland

Nappies/diapers/pants faced maturity and stagnating volume sales in 2015 as the birth rate declined slightly. In order to compensate for the fact that once again there were fewer consumers needing nappies, other strategies were used to boost sales, ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in Finland

Tissue and hygiene value sales in Finland remained flat in 2015 as the market was adversely affected by economic problems and elevated unemployment. As unit prices generally stagnated and volume sales faced maturity in most categories, it was a slow ...

Mar 2016 | US$2,650 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in Finland

There are not many alternatives to tissue products, which are also seen as necessities, with this helping to keep volume sales stable. New designs also emerged in 2015, on which consumers were willing to spend. Hosting dinners and parties at home ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Sanitary Protection in Finland

Sanitary protection continued to be a necessity in Finland in 2015 and so suffered only a slight decline in value sales as consumers compared prices and opted for more affordable products. Indeed, players also offered value-for-money double packs ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wipes in Finland

While Finnish consumers limited their purchases and compared prices in 2015, wipes were still fashionable enough to maintain sales and avoid a decline. Manufacturers continued to launch new products to retain consumers, who viewed wipes as convenient...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Asian Speciality Drinks in Finland

There is no market for Asian specialty drinks in Finland and there is no activity to suggest there will be one over the forecast period.

Feb 2016 | US$990 | Add to cart | View details

Country Report

Concentrates in Finland

Concentrates saw another year of negative off-trade volume growth in 2015, declining by 2%. Demand was undermined by a cold and rainy spring and summer. As a result, sales during the peak sales period were undermined. Summer sales represent an ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Energy Drinks in Finland

Energy drinks declined by 5% in off-trade volume terms in 2015. The category was undermined by maturity, growing consumer scepticism against these products, as well as the poor economic situation in Finland. This negative development was worse than ...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Carbonates in Finland

Carbonates declined by 3% in retail volume terms in 2015. Demand suffered from an exceptionally cold and rainy spring and summer, which undermined sales during the important summer months, when sales typically surge. Summer sales of carbonates indeed...

Feb 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Bottled Water in Finland

The unusually cold and rainy weather during the spring and summer of 2015 negatively impacted demand for bottled water, which declined by 3% in retail volume terms. Still bottled water suffered especially, declining by 5% in off-trade volume terms ...

Feb 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Juice in Finland

Juice declined by 2% in retail volume terms in 2015, as it was negatively impacted by both the poor state of the Finnish economy, but also by the strong health trend. Finnish consumers are showing a growing scepticism towards beverages that are high ...

Feb 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Finland

Soft drinks in Finland declined markedly in total volume terms in 2015, with the cold and rainy spring and summer washing away any potential for growth. Soft drinks is a mature industry and volume sales, therefore, are susceptible to factors such as ...

Feb 2016 | US$2,100 | Pages: 97 | Add to cart | View details

Country Report

RTD Coffee in Finland

RTD coffee in Finland saw modest growth in 2015, increasing by 2% in retail volume terms. The category is growing increasingly mature and has lost much of its novelty value. As a result, volume growth started to settle down towards the end of the ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

RTD Tea in Finland

RTD tea declined by 4% in retail volume terms in 2015. This was partly due to the cold and rainy spring and summer in Finland. However, the biggest challenges for RTD tea are linked to long term problems, including category maturity, the strong ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Sports Drinks in Finland

Sports drinks saw off-trade volume growth of 1% in 2015, which was slightly stronger than the review period CAGR. This limited growth is the result of the health and exercise boom in the country, with a growing number of Finns engaging in sports and ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Coffee in Finland

Coffee saw off-trade volume sales stagnate in 2015, suffering from increased consumer prices in combination with the continued poor state of the Finnish economy. The market is mature, with per capita consumption of coffee being the highest in the ...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Other Hot Drinks in Finland

Other hot drinks, which consists only of chocolate-based flavoured powder drinks, saw off-trade volume sales grow by 1% in 2015. The sluggish growth was due to a health trend in Finland, which hindered growth rates as parents tried to cut down on ...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Finland

The inability of the Finnish economy to see a more substantial recovery resulted in a flat performance for hot drinks in 2015 in both volume and current value terms. The steep increases in global coffee commodity prices in 2014, which were carried on...

Feb 2016 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Tea in Finland

Tea experienced a small volume growth in Finland in 2015, up by 1% compared to 2014. Tea is slowly gaining popularity and increasingly seen as a healthy, trendy and sophisticated hot drink. Particularly female consumers and consumers amongst the ...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Air Care in Finland

Air care in Finland has not been untouched by the recession. While many home care categories include necessity products, air care is not viewed in the same way. This has meant that consumers could postpone or limit their air care purchases, while ...

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Finland

Although value sales increased in bleach in 2015 due to slightly higher unit prices, the category continued to see its volume sales decline. Fewer consumers purchased bleach due to it being seen as harmful to both the environment and consumer health....

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Dishwashing in Finland

Dishwashing products continued to be necessities in Finland in 2015, which meant that volume sales remained stable while a switch to more affordable private label products had a more negative impact on value sales. In addition, despite the fact that ...

Jan 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Home Insecticides in Finland

Home insecticides struggled with category maturity in 2015. Although necessities, consumers only needed to purchase these occasionally. Most sales took place during the warmer summer months when insects became a bigger problem in Finnish houses. Due ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in Finland

Laundry care products continued to be a necessity in 2015. Despite the recession and the fact that Finns continued to compare prices and opt for more affordable products, current value growth remained positive, albeit sluggish. However, purchasing ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Home Care in Finland

In 2015, home care in Finland faced the challenges of economic instability and elevated unemployment, which forced many consumers to try and save money. While many home care products were seen as necessities, with their volume sales remaining ...

Jan 2016 | US$2,650 | Pages: 79 | Add to cart | View details

Country Report

Polishes in Finland

Polish sales in Finland continued to suffer from the recession in 2015. When the economy is growing, sales of real estate, furniture and shoes are strong, as are sales of polishes. However, during periods of economic duress, consumers spend less on ...

Jan 2016 | US$990 | Pages: 24 | Add to cart | View details
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