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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Finland StatisticsConsumer Lifestyles in Finland

Finland Country Briefings

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    Country Report

    Air Care in Finland

    Jan 2017

    Air care is a relatively small category in Finland. Although it is immature, the potential for growth is limited by cultural reasons. Finnish households tend to prefer plain and simple home decor; therefore, fragrance as decoration remains an alien ...

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    Country Report

    Bleach in Finland

    Jan 2017

    Retail volume sales of bleach continued to decrease in 2016. Consumers increasingly considered bleach, whether chlorine-based or not, to be harmful for their health and the environment. Thus, they tended to substitute its use with other products, ...

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    Country Report

    Dishwashing in Finland

    Jan 2017

    Dishwashing sales continued to struggle in 2016 due to the prolonged economic turmoil in Finland. The category stagnated not only in terms of retail value sales, but also new product development. Instead, manufacturers emphasised various functional ...

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    Country Report

    Home Insecticides in Finland

    Jan 2017

    In Finland, home insecticides are mainly sold over a relatively short period in summer. Consequently, sales depend heavily on weather conditions each year. In 2016, winter was snowy and the beginning of summer rainy and warm, which created favourable...

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    Country Report

    Laundry Care in Finland

    Jan 2017

    Laundry care remained a challenging category in Finland in 2016. Due to a prolonged sluggish economy, consumers continued to opt for cheaper price points both within and between brands. As a consequence, marketing and advertising efforts were ...

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    Country Report

    Home Care in Finland

    Jan 2017

    In 2016, home care in Finland continued to struggle with the effects of a stagnant economy. This resulted in consumers seeking lower price points within brands or moving to cheaper private label products. Consequently, retail volume sales were quite ...

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    Country Report

    Polishes in Finland

    Jan 2017

    Retail sales of polishes were impacted by several factors in the review period. The failing economy dampened sales as consumers traded down to more affordable products or postponed their purchases altogether. There was also an obvious link between ...

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    Country Report

    Surface Care in Finland

    Jan 2017

    Surface care was one of the most dynamic home care categories in 2016, despite modest current value sales growth. The category saw several new product launches and label design renewals. Furthermore, macro trends like the cooking boom, the recovery ...

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    Country Report

    Toilet Care in Finland

    Jan 2017

    Toilet care was strongly affected by the economic recession in the review period, as consumers traded down to cheaper products in order to save money. However, in 2016, the category showed signs of recovery. Several macroeconomic indicators, ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Finland

    Jan 2017

    The competition in electronics and appliance specialist retailers tightened in 2016, as the Norwegian-owned Power brand by Power Finland entered the market. Its strategy was to compete on pricing in both the offline and online channels. This intense ...

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    Country Report

    Grocery Retailers in Finland

    Jan 2017

    The 2% current value growth seen in grocery retailers in 2016 can be considered a good performance, especially compared with the 1% decline seen in 2015. Grocery retailers managed to transform the negative performance in 2015 to a positive ...

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    Country Report

    Health and Beauty Specialist Retailers in Finland

    Jan 2017

    Chemists/pharmacies remained the key driver of sales in health and beauty specialist retailers in 2016. It accounted for an 83% share of overall value sales. Sales in chemists/pharmacies are partly successful due to their extended selection of ...

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    Country Report

    Home and Garden Specialist Retailers in Finland

    Jan 2017

    Home improvement and gardening stores continued to see a poor performance in 2016, as sales declined by 3% in current value terms. This was not only due to the poor economic situation in Finland. From 2015 there was a strong trend in home and garden ...

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    Country Report

    Homeshopping in Finland

    Jan 2017

    Homeshopping was affected by the strengthening of internet retailing throughout the review period. Most of the retailers present in homeshopping actively intend to move sales to the online channel, where operations are more economic. All of the ...

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    Country Report

    Internet Retailing in Finland

    Jan 2017

    Internet retailing continued to see strong growth in 2016, partly due to new online stores which were gaining popularity. In addition, store-based retailers were engaging in multichannel sales strategies, boosting sales in the channel. Amongst new ...

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    Country Report

    Direct Selling in Finland

    Jan 2017

    Direct selling continued to see growth in 2016. The overall current value CAGR of the channel in the review period, at 3%, was positively affected by the economic downturn in Finland. There were more Finns interested in earning extra income from ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Finland

    Jan 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers declined by 3% in current value terms in 2016. This was a better performance than in 2014 and 2015, when sales declined by 6% and 7% respectively. Similarly to apparel and ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Finland

    Jan 2017

    Although still negative, with a decline of 2% in 2016, the performance of apparel and footwear specialist retailers was better than in the previous three years. The poor economic situation in Finland continued to have an impact on sales, as did the ...

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    Country Report

    Mixed Retailers in Finland

    Jan 2017

    Mixed retailers experienced a transformation during the review period. The sales of department stores were hit hard during the economic downturn. It has also been claimed that such stores have not responded to changes in the market, and therefore saw...

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    Country Report

    Retailing in Finland

    Jan 2017

    The economic slump seen in Finland over the review period had an impact on retail sales in the country. Although the overall CAGR growth was moderately positive, several channels suffered. Worst hit was non-grocery specialists. Internet retailing saw...

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