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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Finland StatisticsConsumer Lifestyles in Finland

Finland Country Briefings

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Baked Goods in Finland

    Nov 2017

    Most Finnish consumers continue to perceive baked goods, such as cakes and pastries, as affordable luxuries, with snacking and the search for enhanced flavours remaining a strong trend. In addition, products high in fibre and protein and lower in ...

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    Country Report

    Breakfast Cereals in Finland

    Nov 2017

    Breakfast cereals has been impacted by the health and wellness trend, with free from gluten, free from sugar, low fat and high fibre products entering the area. Convenience is another trend, with manufacturers continuing to offer quickly prepared ...

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    Country Report

    Processed Fruit and Vegetables in Finland

    Nov 2017

    While processed fruit and vegetable remains a mature category in Finland, new product developments continue to offer easier and faster food preparation solutions, with Finnish consumers leading busy lifestyles. In addition to convenience, consumers ...

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    Country Report

    Processed Meat and Seafood in Finland

    Nov 2017

    Consumers appreciate easily prepared processed meat and seafood in Finland but are demanding higher meat content, fresher quality, free from additives ingredients and genuine flavour. Awareness of logos certifying sustainable production are becoming ...

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    Country Report

    Rice, Pasta and Noodles in Finland

    Nov 2017

    With rice, pasta and noodles increasing in maturity in Finland, manufacturers are launching innovative health and wellness products in a bid to boost sales. In addition, the offering of high quality ingredients and convenience that simplifies cooking...

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    Country Report

    Ready Meals in Finland

    Nov 2017

    As Finns led increasingly busy lifestyles, they appreciated easy and tasty ready meals. Ready meals manufacturers continued to battle against the widely held views of ready meals being unhealthy, by launching all-natural, additive-free, domestic, ...

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    Country Report

    Sauces, Dressings and Condiments in Finland

    Nov 2017

    Sauces, dressings and condiments faces the challenge of maturity in Finland. In order to combat it, players launched new products with seasonal flavours, products promising new kinds of flavour experiences, and sauces free from gluten, lactose and ...

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    Country Report

    Soup in Finland

    Nov 2017

    Soup was a mature category which saw much slower development compared to ready meals. Nonetheless, the health and wellness trend was clearly present in new product development in order to boost sales. The healthier twists on traditional soups, such ...

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    Country Report

    Spreads in Finland

    Nov 2017

    Spreads in Finland was a relatively mature category which struggled to generate profits. In addition, new product development remained sluggish, failing to push for better sales. Nonetheless, the new development improved targeting different consumer ...

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    Country Profile

    Finland: Country Profile

    Nov 2017

    Finland’s economy will strengthen in 2017. Private final consumption will see moderate gains. Improvements in competitiveness help to boost investment and fuel a strong rebound in exports. An uncompetitive labour market has been a constraint but a ...

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    Country Briefing

    Households: Finland

    Nov 2017

    Finland’s households are largely urban and small in terms of occupants. Due to low birth rates and population ageing, single-person households and childless couples are surging, creating opportunities for marketers targeting these consumer groups. A ...

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    Country Briefing

    Economy, Finance and Trade: Finland

    Nov 2017

    The Finnish economy showed strong signs of recovery in 2016, thanks to strengthening domestic demand. The economy will continue to accelerate in 2017, owing to modest growth in private final consumption. Improvements in competitiveness will help ...

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    Country Report

    Analgesics in Finland

    Oct 2017

    The mature analgesics category saw some signs of revival during 2016 and 2017. Better value growth was achieved by two new categories becoming available in OTC form in late 2015-2016. Adult naproxen and triptans obtained LVI status (an OTC product ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Finland

    Oct 2017

    Category value sales in 2017 grew only slightly, regardless of a better economic outlook. Apart from annualised demand fluctuations in sales, a key reason for this slow growth was the increasing number of products with lower-than-average unit prices ...

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    Country Report

    Dermatologicals in Finland

    Oct 2017

    Dermatological categories are in different stages of maturity in Finland. Compared with other OTC categories such as the mature analgesics category, the movement to generics within dermatologicals was still strong in 2017. There was a high number of ...

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    Country Report

    Digestive Remedies in Finland

    Oct 2017

    Regardless of a current health and wellness boom in Finland, an increasing number of people are suffering from digestive conditions, caused by stressful work and imbalanced diets. As a result, sales of indigestion and heartburn remedies and laxatives...

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    Country Report

    Eye Care in Finland

    Oct 2017

    As a higher number of Finns spends longer hours on computers and mobile devices, dry and irritated eyes have become more commonplace. Therefore, sales of standard eye care grew steadily throughout the review period and are expected to continue to do ...

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