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 Market Research for Finland

Euromonitor publishes reports on industries, consumers and demographics in Finland.

  • Industry specific reports offer insight into market size and market share in Finland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Finland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Finland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Finland statistics factfile.

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Country Report

Air Care in Finland

Air care increased by 3% in current value terms in 2013, partly due to the VAT increase from 23% to 24%, but also because of slowly growing demand for more premium products. The growth rate in 2013 was also strengthened by several launches, including...

Apr 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Bleach in Finland

Maturity and environmental concerns hindered bleach from seeing more significant value growth rates in 2013. Indeed volume sales declined slightly, thus continuing a trend seen over the review period. Manufacturer activity relatively absent during ...

Apr 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Dishwashing in Finland

Dishwashing products recorded poor development in current value terms in 2013, with sales up by just 1%. The category is mature and competition from private label is intense. At the beginning of the review period the category was driven by ...

Apr 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Home Insecticides in Finland

Home insecticides recorded a current value sales increase of 3% in 2013. The growing value sales were a result mainly of the VAT increase from 23% to 24%, but also thanks to steady demand for more premium products. However, little manufacturer ...

Apr 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Laundry Care in Finland

Laundry care grew by 4% in current value terms in 2013 driven partly by the VAT increase from 23% to 24% in 2013, but also by rising demand for more modern and sophisticated laundry care products. However, the category is mature and private label ...

Apr 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Home Care in Finland

Although growth of home care current value sales was slow in 2013, it was slightly faster than in the preceding year. However, the growth in 2013 was partly due to increased VAT rates from January 2013 (up from 23% to 24%). The home care market ...

Apr 2014 | US$2,400 | Pages: 82 | Add to cart | View details

Country Report

Polishes in Finland

Polishes recorded sluggish current value growth in 2013, growing by 1% over the previous year. Maturity is a problem for the category and little manufacturer activity during 2012 and 2013 further undermined growth potential. However, the cautiously ...

Apr 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Surface Care in Finland

Surface care saw current value sales increase by 2% in 2013, mainly a result of the VAT increase from 23% to 24% in 2013, but also to some extent driven by growing demand for more specialised and premium products. Several new launches and more ...

Apr 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Toilet Care in Finland

Toilet care increased by 3% in current value terms in 2013, partly due to a VAT increase from 23% to 24% in 2013, but also thanks to new launches in rim liquids and rim blocks. However, volume growth was low illustrating that the category is mature ...

Apr 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Tea in Finland

The total volume sales of tea in Finland stagnated in 2013. The economic downturn was not the most favourable time for tea sales, as consumers were trying to limit their spending. However, while many consumers were trading down to more affordable ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Coffee in Finland

Total coffee volume sales saw sluggish growth of less than 1% in 2013 in Finland. The coffee category faces maturity, which means that little room for expansion remained in Finland, where consumers are already among the biggest coffee drinkers on the...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Other Hot Drinks in Finland

The total volume sales (on-trade and off-trade) of other hot drinks grew by a modest 1% in 2013, reaching 3,334 tonnes. Consumers were trading down to more affordable brands in order to limit their spending in times of high unemployment and economic ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Hot Drinks in Finland

The Finnish hot drinks market saw sluggish growth rates in 2013, which were connected to the economic downturn and higher unemployment rates in the country. As consumers were trying to limit their spending, this meant a shift towards favouring more ...

Mar 2014 | US$1,900 | Add to cart | View details

Country Report

Packaged Food in Finland

Packaged food is expected to continue on the same steady and modest growth track as in 2012. The growth is partly generated by the VAT increase from 13% to 14% in January 2013. The economic uncertainty continues to limit the value growth, while both ...

Mar 2014 | US$6,500 | Pages: 337 | Add to cart | View details

Country Report

Noodles in Finland

Value sales of noodles are expected to grow by 2% in current terms in 2013 and reach €17 million; volume sales will grow by 1% and record 2,500 tonnes. There was a strong trend towards cooking meals at home over the review period, which has played a ...

Dec 2013 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Pasta in Finland

Volume sales of pasta are expected to grow by a marginal amount in 2013 and reach 18,300 tonnes; value sales are expected to grow by 4% in current terms and reach €50 million. Despite the fact that pasta was already a mature category in Finland as at...

Dec 2013 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Finland

Value sales of sauces, dressings and condiments are expected to grow by 1% in current terms in 2013 and reach €275 million; retail volume sales will grow by 1% and reach 38,000 tonnes. The category is expected to witness sluggish growth despite the ...

Dec 2013 | US$900 | Pages: 70 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Finland

Value sales of sweet and savoury snacks are expected to grow by 1% in current terms and reach €144 million in 2013; retail volume sales are also expected to grow by 1% and reach 16,300 tonnes. Although new products were launched and extensive ...

Dec 2013 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Soup in Finland

Value sales of soup are expected to grow by 1% in current terms in 2013 and reach €65 million; volume sales are forecast to grow by 2% and reach 13,700 tonnes. This expected sluggish growth in soup is as a result of unstable economic conditions, ...

Dec 2013 | US$900 | Pages: 75 | Add to cart | View details

Country Report

Canned/Preserved Food in Finland

Canned/preserved food is expected to see stagnant growth in both volume and current value terms to stand at €159 million and 38,000 tonnes in 2013. The category struggled with maturity as canned/preserved food already had high penetration rates. In ...

Dec 2013 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Ready Meals in Finland

Ready meals sales are expected to reach €575 million and 80,000 tonnes in 2013 after growing by 2% in volume and 5% in current value terms. Ready meals benefitted from the convenience trend as Finns leading busy lifestyles had little time to spare ...

Dec 2013 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Chilled Processed Food in Finland

Chilled processed food is expected to reach sales of €1.2 billion and 121,000 tonnes in 2013, representing growth of 2% in volume and 5% in current value terms. Sales will be driven in 2013 by new continued product launches and advertising campaigns....

Dec 2013 | US$900 | Pages: 77 | Add to cart | View details

Country Report

Dried Processed Food in Finland

Dried processed food is set to grow by 1% in volume and 3% in current value terms, reaching €125 million and 35,000 tonnes in 2013. While rice volume sales are set to remain static with growth of just over 0%, current value sales are set to grow by ...

Dec 2013 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Frozen Processed Food in Finland

Frozen processed food is expected to reach sales of €440 million and 84,000 tonnes in 2013, as it grows by 2% in volume and 4% in current value terms. The good growth will result from the demand for locally produced frozen food, the health and ...

Dec 2013 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Snack Bars in Finland

Snack bars is expected to continue on a strong growth track with 12% current value and 7% retail volume increase reaching €29 million. The growth is driven especially by the increased consumer interest to energy and nutrition bars, which made their ...

Dec 2013 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Spreads in Finland

Spreads is expected to grow marginally with current value fate of 1%, reaching retail value sales of €62 million in 2013. In retail volume terms, a decline of 3% is expected in 2013. This drop in volume is primarily due to a poor year for honey ...

Dec 2013 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Baked Goods in Finland

Baked goods is expected to move on a recovery track and increase by 1% in volume and 3% in current value terms reaching €1.2 billion in 2013. The growth of this mature category is primarily explained by the fading of the low carbohydrate trend, ...

Dec 2013 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Bakery in Finland

Fazer Leipomot Oy is expected to lead sales of baked goods, accounting for 26% retail value share in 2013. The company is followed by artisanal products with predicted value share of 24% and Vaasan Oy with 19%. The leading positions of Fazer Leipomot...

Dec 2013 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Biscuits in Finland

Biscuits is expected to increase by 3% in current value terms reaching €217 million in 2013. Biscuits is a mature category explaining the inflation level value growth and is predicted to stagnate in retail volume terms in 2013. The indulgence trend ...

Dec 2013 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Breakfast Cereals in Finland

Breakfast cereals is expected to record modest current value growth of 3% reaching €115 million, whilst volume growth is expected remain stagnant in 2013. The health and wellness trend continues to have a strong influence in value growth in the form ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Ice Cream in Finland

The sunny warm summer in 2013 is expected to translate into 2% retail volume and 5% current value increase in 2013. The value growth is boosted by the VAT increase from 13% to 14% in January 2013. Furthermore, the increased consumer preference ...

Dec 2013 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Oils and Fats in Finland

Oils and fats is expected to increase by 4% in current value and 1% in retail volume terms reaching €485 million in 2013. The fading of the low carbohydrate trend is switching the consumer focus back from butter to less heavy alternatives such as ...

Dec 2013 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Confectionery in Finland

Fazer Makeiset strengthened its clear market leader position in chocolate confectionery in 2012 holding a 50% current value share. The backbone for the strong foothold and success of Fazer Makeiset are its well-established brands with a long presence...

Nov 2013 | US$1,900 | Pages: 84 | Add to cart | View details

Country Report

Dairy in Finland

Valio is the biggest player in cheese and expected to hold a 49 % share of the total current value sales of the category in 2013. Valio has a strong brand portfolio and it is a trusted manufacturer among Finnish consumers. Active product launches and...

Nov 2013 | US$1,900 | Pages: 96 | Add to cart | View details

Country Report

Drinking Milk Products in Finland

Milk is expected to reach a value size of €59 in 2013, accounting for a whopping 13% growth, when compared to the previous year. This vast growth is explained by the increase in unit price as the resolution of the so-called “milk war” forcing the ...

Nov 2013 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Gum in Finland

Gum is expected to see growth of 4% in current value terms in 2013. This is partly explained by the one percentage point increase in VAT. New premium product launches in fortified and functional sugar free chewing gum are the main drivers for the ...

Nov 2013 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Meal Replacement in Finland

Meal replacement is expected to grow by 5% in current value terms reaching €21 million in 2013. In volume terms a 3% increase is expected. Convalescence is expected to grow by 9% in value and 6% in volume terms in 2013, while the slimming meal ...

Nov 2013 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Other Dairy in Finland

Other dairy in Finland is estimated to continue on a strong growth track in 2013. The category is estimated to increase by 6% in current value terms reaching €444 million. The growth is driven mainly by fromage frais and quark, while other categories...

Nov 2013 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Sugar Confectionery in Finland

Sugar confectionery is expected to see slight growth of 3% in current value terms, reaching €370 million in 2013. This increase is partly due to the increase in VAT from 13% to 14% in January 2013. Volume growth is expected to remain stagnant at 0%. ...

Nov 2013 | US$900 | Pages: 66 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Finland

Yoghurt and sour milk products is expected to increase by 4% in current value terms reaching €477 million in 2013. Part of this increase is due to the increase in VAT from 13% to 14% in January 2013. Furthermore, yoghurt and sour milk products is a ...

Nov 2013 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Baby Food in Finland

Baby food is expected to see a modest current value growth of 3 % reaching €67 million in 2013. The declining birth rate is the key factor affecting the negative growth. In volume terms baby food, excluding milk formula, is expected to remain ...

Nov 2013 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Cheese in Finland

Cheese is expected to see a current value growth of 4% and volume growth of 1% reaching €939 million in 2013. Cheese is a rather mature category, where sales are driven by increased interest in premium products partly due to the increasing consumer ...

Nov 2013 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Chocolate Confectionery in Finland

Chocolate confectionary is expected to increase by 4% in current value and 1% in volume terms reaching current value of €468 million in 2013. The increased consumer preference for premium chocolate is increasing the value sales. This also explains ...

Nov 2013 | US$900 | Pages: 66 | Add to cart | View details

Statistical Reference Handbook

European Marketing Data and Statistics 2014

Comparable demographic, economic and marketing statistics for 45 European countries presented in a concise, easy to understand format.

Nov 2013 | US$475 | View details

Country Report

Fast Food in Finland

Fast food increased by 4% in current value terms in 2012, driven by the growing number of outlets and steady consumer interest in quick, convenient and affordable consumer foodservice alternatives. The number of fast food outlets increased by 3% ...

Nov 2013 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Self-Service Cafeterias in Finland

Current value sales in self-service cafeterias increased by 1% in 2012. It should be noted that part of the small value increase was due to the increase in the alcohol tax in January 2012. The slow growth in 2012 was mainly due to maturity and ...

Nov 2013 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Finland

Street stalls/kiosks saw a poor performance in 2012, declining by 2% in current value terms compared with the previous year. The decline in value terms was mainly a result of the poor weather during the summer, which undermined demand. Much of street...

Nov 2013 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Finland

The economic turbulence during 2012 in Finland undermined consumer confidence, which had a dampening effect on consumer foodservice sales through retail and travel locations, which saw current value sales grow more slowly than the year before. As a ...

Nov 2013 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Consumer Foodservice in Finland

Consumer foodservice saw a slow growth trend in current value terms in 2012. However, the growth in 2012 was slightly slower than that seen in 2011, when sales recovered from the credit crunch in 2009 and 2010. The global economic turbulence and the...

Nov 2013 | US$1,900 | Pages: 128 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Finland

The concept of 100% home delivery/takeaway was not present in Finland at the end of the review period. The main reason for this is that restaurants, mainly fast food outlets, which specialise in take-away always have at least a few tables for eat-in,...

Nov 2013 | US$900 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook