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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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Finland Country Briefings

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    Finland: Country Profile

    Feb 2018

    Finland’s economy will slow somewhat in 2018. Improvements in competitiveness help to boost investment and support the growth of exports. Business investment will strengthen in 2018 thanks to the launch of major industrial projects (in energy, ...

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    Country Report

    Coffee in Finland

    Feb 2018

    Finns drink the most coffee in Europe. Hence, there was little room for volume growth in coffee in the review period. However, in value terms, prospects are better. In 2017, both on- and off-trade sales were dominated by light-roast filter coffee. ...

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    Country Report

    Other Hot Drinks in Finland

    Feb 2018

    Chocolate-based flavoured powder drinks is the only type of other hot drinks available in Finland. Standard products in this area have been hit as health-conscious parents avoid buying them for their children. Declining volume sales has made some of ...

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    Country Report

    Hot Drinks in Finland

    Feb 2018

    Hot drinks in Finland is mature, although there are smaller areas that still have high growth potential in volume terms. These include fresh coffee beans, green tea and caffeine-free products, to name but a few. In value terms, hot drinks is tightly ...

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    Country Report

    Tea in Finland

    Feb 2018

    Black tea is mature, and most sales stem from standard economy brands. There is no volume growth potential in black standard tea, although value sales could be lifted with more premium-positioned launches. Flavoured black tea has somewhat better ...

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    Country Report

    Air Care in Finland

    Feb 2018

    In comparison to other Western Europeans, Finns are generally speaking not eager users of air care products. While room for per capita growth remains, sales expanded slowly in 2017 while Finns remained unenthusiastic regarding air care products. In ...

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    Country Report

    Bleach in Finland

    Feb 2018

    In 2017, bleach continued to decline in both volume terms and in current value terms, which was a continuation of the steady decline recorded in 2016. The decline is expected to speed up over the forecast period, leaving bleach in an even more ...

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    Country Report

    Dishwashing in Finland

    Feb 2018

    Finnish dishwashing recorded a stagnant performance in current value terms in 2017. Dishwashing continued to face a high degree of maturity, which is also predicted to challenge growth over the forecast period; however, some improvement is in sight ...

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    Country Report

    Home Insecticides in Finland

    Feb 2018

    In 2017, sales of home insecticides declined as fewer insects were present in the summer. It is noteworthy that the demand for home insecticides is highly seasonal, with sales peaking in summer months and being very dependent on necessity. While in ...

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    Country Report

    Laundry Care in Finland

    Feb 2018

    In 2017, Finnish laundry care recorded a decline in current value terms, as an elevated unemployment rate continued and consumers traded down during a time of price competition. Moreover, laundry care is a highly mature category, making profitable ...

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    Country Report

    Home Care in Finland

    Feb 2018

    Home care in Finland failed to turn sales around in 2017, even though the economy continued to improve. While home care products remained necessities and volume sales remained relatively stable, value sales were negatively impacted by continued ...

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    Country Report

    Polishes in Finland

    Feb 2018

    The category of polishes in Finland continued to face strong maturity and manufacturers failed to liven up sales in 2017. Nonetheless, little improvement is in sight for the forecast period. More Finns are expected to invest in higher-quality ...

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    Country Report

    Surface Care in Finland

    Feb 2018

    Surface care stagnated at constant 2017 prices in 2017, as elevated unemployment continued and price competition reduced growth potential. In addition, surface care faced a strong level of maturity and achieving healthy value growth proved to be very...

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    Country Report

    Toilet Care in Finland

    Feb 2018

    While already a mature category, toilet care managed to perform relatively well when compared to many stagnant or declining home care categories in 2017. New product development over the review period and in 2017 offered efficient, convenient and ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Finland

    Jan 2018

    As of 2017, the Finnish economy looked stronger than it had for a long time, welcomed by consumers and industry alike. While many consumers do not regard apparel and footwear as necessities and are likely to save on buying them during tougher times, ...

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    Country Report

    Convenience Stores in Finland

    Jan 2018

    Alongside forecourt retailers, convenience stores is perhaps the most clearly threatened category by the almost total deregulation of shopping hours since the beginning of 2016. A key selling point for them besides the convenience of fast shopping ...

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    Country Report

    Direct Selling in Finland

    Jan 2018

    Increased unemployment is often seen as a factor which could drive the growth of a denser network of direct selling agents, eager to earn extra income from direct selling, albeit it often small sums. However, the social welfare system in Finland ...

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    Country Report

    Discounters in Finland

    Jan 2018

    During its one and a half decades in Finland, Lidl underwent a remarkable transition. When the brand was originally launched in Finland, the company remained notoriously secretive in its communications (or rather lack of them) and perceived by some ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Finland

    Jan 2018

    Consumer electronics and appliances are product groups with a high proportion of online sales compared to the sales in traditional outlets. However, the border between online and offline sales became even more blurred. Not only was showrooming ...

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    Country Report

    Health and Beauty Specialist Retailers in Finland

    Jan 2018

    Towards the end of the review period, there was increased argument for and against the current pharmacy system. Arguments for maintaining the system included the importance of ensuring a dense pharmacy network, medicine and patient safety, while ...

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