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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Finland StatisticsConsumer Lifestyles in Finland

Finland Country Briefings

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          Country Report

          Analgesics in Finland

          Sep 2016

          The overall value of analgesics grew by 2% in current value terms. The improvement in the growth rate was partly facilitated by two new analgesics becoming available in Finland. Naproxen (up to 10 tablets) was switched to OTC in December 2015 and ...

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          Country Report

          Cough, Cold and Allergy (Hay Fever) Remedies in Finland

          Sep 2016

          Current value sales of cough, cold and allergy (hay fever) remedies stagnated in 2016. The largest product types of medicated confectionary and antihistamines/allergy remedies continued to stagnate and decline in current value terms, as lower priced ...

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          Country Report

          Dermatologicals in Finland

          Sep 2016

          Dermatologicals experienced another year of positive growth in current value terms at 2%. Although there was continued competition from generics, new innovative product launches helped to maintain growth in poor economic conditions. There were also ...

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          Country Report

          Digestive Remedies in Finland

          Sep 2016

          Demand for digestive remedies remained strong in 2016 with overall current value sales growing by 3%, regardless of the weak economic situation in Finland. Although the number of launches slowed down, new innovative products were still introduced in ...

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          Country Report

          Eye Care in Finland

          Sep 2016

          Eye care increased by 4% in current value terms in 2016, benefiting from a relatively high number of innovative product launches in 2015-2016. Dry eyes caused by spending long hours in front of computer screens also helped to boost sales of eye care,...

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          Country Report

          Herbal/Traditional Products in Finland

          Sep 2016

          Herbal/traditional products recorded current value sales growth of 1% in 2016. The maturity of different herbal/traditional products was at very different stages. Herbal/traditional sleep aids and digestive remedies experienced the weakest ...

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          Country Report

          NRT Smoking Cessation Aids in Finland

          Sep 2016

          NRT smoking cessation aids recorded 6% current value growth in 2016. There were several factors that contributed to this trend. One was the launch of the new Nicover brand by domestic player Verman Oy Ab, which increased the selection. At the same ...

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          Country Report

          Consumer Health in Finland

          Sep 2016

          Consumer health in Finland grew in value terms due to the continued health boom, including a strong fitness trend. In addition, there were hopes of economic recovery from 2015 onwards. This led to manufacturers starting to launch some specific ...

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          Country Report

          Sleep Aids in Finland

          Sep 2016

          Sales of sleep aids maintained strong growth in 2016, rising by 10% in value terms, due to many new product launches in 2016. The regulatory status of melatonin in Finland changed following a decision by The Finnish Medicine Agency (Fimea) in ...

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          Country Report

          Sports Nutrition in Finland

          Sep 2016

          Sports nutrition recorded healthy current value growth of 4% in 2016. Several factors continued to boost the growth rates. Increased availability in grocery retailers, which also led to the dropping of average unit prices, was a key driver as were ...

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          Country Report

          Vitamins and Dietary Supplements in Finland

          Sep 2016

          Vitamins and dietary supplements consist of several areas that are in different stages of maturity. There were several very mature categories, namely the highest selling products such as multivitamins and fish oils/omega fatty acids. On the other ...

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          Country Report

          Weight Management and Wellbeing in Finland

          Sep 2016

          Weight management sales declined by 2% in current value terms in 2016, with demand declining for the third consecutive year. Slimming teas was the only product with increasing sales (2%) in 2016. A key reason for this negative development was the ...

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          Country Report

          Wound Care in Finland

          Sep 2016

          Wound care’s current value sales were stagnant in 2016. Competition remained intense, while private label increased its product selection. A widening range of more sophisticated wound care, particularly in sticking plasters, became available, and ...

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          Country Briefing

          Income and Expenditure: Finland

          Sep 2016

          Supported by significant monetary stimulus from the European Central Bank (ECB), real growth of Finland’s per capita gross income and spending picked up in 2015. While the country’s income gap is narrow by global standards, elevated housing costs and...

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          Country Report

          Cigarettes in Finland

          Aug 2016

          A strong increase (8%) in unit prices in 2015 diminished the demand for cigarettes in Finland. This led to a 5% decline in total cigarette volumes. These strong price increases helped to sustain value growth at a rate of 3% in current terms. This ...

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          Country Report

          Cigars and Cigarillos in Finland

          Aug 2016

          The volume sales decline of 2% in 2015 was not as steep as that of cigarettes, for example. This indicates that although overall demand for cigars and cigarillos was down, it was a less sensitive category than others. There were also substantial ...

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          Country Report

          Tobacco in Finland

          Aug 2016

          The operating environment for tobacco in Finland has restricted the growth of volumes sales. Stricter legislation – especially the display ban in 2012, and tax hikes year-on-year during the review period – has hindered the consumption of tobacco ...

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          Country Report

          Smokeless Tobacco in Finland

          Aug 2016

          It is illegal to sell most smokeless tobacco products in Finland. Only nasal snuff can be sold, but its usage is minimal and hence sales are treated as negligible by Euromonitor International....

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          Country Report

          Smoking Tobacco in Finland

          Aug 2016

          Smoking tobacco’s role as an economy alternative to cigarettes strengthened throughout the review period. With substantial price hikes in cigarettes and many Finns struggling with harsh economic situations, migration from the lowest priced cigarettes...

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          Country Report

          Vapour Products in Finland

          Aug 2016

          The vapour products category in Finland took a peculiar form in the review period due to legislation in the country. As sales of e-liquids containing nicotine were illegal, several retailers chose to be registered outside Finland, and operated on ...

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