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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Finland StatisticsConsumer Lifestyles in Finland

Finland Country Briefings

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    Bottled Water in Finland

    Feb 2017

    The growing interest in natural beverages among the population of Finland boosted volume sales of bottled water in 2016. During the year, the companies present in the category introduced numerous new products with healthy positioning, which increased...

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    Country Report

    Carbonates in Finland

    Feb 2017

    The increasing attempts of Finnish consumers to avoid consuming sugar led to negative volume growth in carbonates in 2016, with the category declining by 2% off-trade volume and value terms at current prices. Finns are steering their beverage ...

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    Country Report

    Energy Drinks in Finland

    Feb 2017

    Energy drinks experienced another weak year in 2016 as both off-trade volume and value sales dropped by 3% in current terms. The category has been hit hard by the negative media publicity and growing concern over the negative health impacts of drinks...

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    Country Report

    Juice in Finland

    Feb 2017

    Juice in Finland continued to register sales declines in 2016. The main reason for the category’s poor performance during the year was the ongoing trend towards healthy living. Finnish consumers are moving away from sugary juices and nectars and ...

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    Country Report

    Soft Drinks in Finland

    Feb 2017

    The adverse operating environment for Finnish soft drinks companies remained in effect during 2016 as total volume sales of soft drinks declined by 1%. The main reasons behind the market’s negative performance were the cold summer during the year, ...

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    Country Report

    RTD Coffee in Finland

    Feb 2017

    RTD coffee managed to maintain positive growth in 2016 as the famous love for coffee among the population of Finland supported sales. Off-trade value sales of RTD coffee increased by 2% in 2016, while off-trade value sales increased by 3%. The ...

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    Country Report

    RTD Tea in Finland

    Feb 2017

    The strong shift towards carbonated RTD tea was the key trend in the category in 2016, boosting off-trade sales as solid volume growth of 1% and astonishing current value growth of 9% was registered in off-trade terms. The strength of the category is...

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    Country Report

    Sports Drinks in Finland

    Feb 2017

    Retail sales of sports drinks plummeted in 2016, with off-trade volume and value sales declining by 6% in current terms over the course of the year. Although the health and fitness which remains in effect in Finland boom would tend to suggest that ...

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    Country Report

    Concentrates in Finland

    Feb 2017

    The continuing success of SodaStream products in Finland boosted overall sales in concentrates in 2016, resulting in 2% off-trade value growth in current terms. SodaStream is an Israel-based multinational drinks company best known as the manufacturer...

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    Country Report

    Coffee in Finland

    Feb 2017

    The mature Finnish coffee category witnessed no dramatic changes in 2016 in terms of retail volume or value growth. Both the off-trade and on-trade channels recorded weak volume growth of zero or close to zero. Even so, the most important trend was ...

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    Country Report

    Other Hot Drinks in Finland

    Feb 2017

    The increasing popularity of pods gave a positive boost to other hot drinks sales in 2016, which recorded 1% retail volume growth and dynamic 3% value growth. Following this trend the category witnessed numerous new product launches of hot chocolate ...

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    Country Report

    Hot Drinks in Finland

    Feb 2017

    No major changes were observed in the hot drinks market in 2016. Finland has the world’s highest per capita coffee consumption, so it is little wonder that coffee remained almost static in 2016. Despite the growing interest in speciality products, ...

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    Country Report

    Tea in Finland

    Feb 2017

    Tea volumes witnessed positive growth in both retail and foodservice in 2016.The 2% retail volume growth brought the category to 966 tonnes of tea, while retail value sales grew by 3% to reach EUR49 million. The growing interest in tea is due to ...

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    Country Report

    Air Care in Finland

    Jan 2017

    Air care is a relatively small category in Finland. Although it is immature, the potential for growth is limited by cultural reasons. Finnish households tend to prefer plain and simple home decor; therefore, fragrance as decoration remains an alien ...

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    Country Report

    Bleach in Finland

    Jan 2017

    Retail volume sales of bleach continued to decrease in 2016. Consumers increasingly considered bleach, whether chlorine-based or not, to be harmful for their health and the environment. Thus, they tended to substitute its use with other products, ...

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    Country Report

    Dishwashing in Finland

    Jan 2017

    Dishwashing sales continued to struggle in 2016 due to the prolonged economic turmoil in Finland. The category stagnated not only in terms of retail value sales, but also new product development. Instead, manufacturers emphasised various functional ...

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    Country Report

    Home Insecticides in Finland

    Jan 2017

    In Finland, home insecticides are mainly sold over a relatively short period in summer. Consequently, sales depend heavily on weather conditions each year. In 2016, winter was snowy and the beginning of summer rainy and warm, which created favourable...

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    Country Report

    Laundry Care in Finland

    Jan 2017

    Laundry care remained a challenging category in Finland in 2016. Due to a prolonged sluggish economy, consumers continued to opt for cheaper price points both within and between brands. As a consequence, marketing and advertising efforts were ...

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    Country Report

    Home Care in Finland

    Jan 2017

    In 2016, home care in Finland continued to struggle with the effects of a stagnant economy. This resulted in consumers seeking lower price points within brands or moving to cheaper private label products. Consequently, retail volume sales were quite ...

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    Country Report

    Polishes in Finland

    Jan 2017

    Retail sales of polishes were impacted by several factors in the review period. The failing economy dampened sales as consumers traded down to more affordable products or postponed their purchases altogether. There was also an obvious link between ...

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