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 Market Research for Finland

Euromonitor publishes reports on industries, consumers and demographics in Finland.

  • Industry specific reports offer insight into market size and market share in Finland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Finland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Finland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Finland statistics factfile.

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Country Report

Packaged Food in Finland

During 2014, sales of packaged food in Finland are expected to increase at a rate commensurate with the CAGRs registered over the entire review period. In many cases, growth rates for health and wellness-positioned categories and products are ...

Jan 2015 | US$6,500 | Pages: 346 | Add to cart | View details

Country Report

Canned/Preserved Food in Finland

Canned/preserved food recorded another year of rather sluggish total volume growth in 2014. The category was mature and established with a high level of penetration. In addition, competition from private label was intense, which led to greater ...

Jan 2015 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Chilled Processed Food in Finland

Chilled processed food recorded 4% current value growth in 2014. New launches and advertising campaigns were the main drivers of growth. Consumers showed growing interest in premium products and were prepared to pay a bit extra for features such as ...

Jan 2015 | US$900 | Pages: 89 | Add to cart | View details

Country Report

Dried Processed Food in Finland

Dried processed food recorded 3% current value growth in 2014. This rather low growth was a result of maturity, particularly in terms of the dominant category of rice, where volume sales remained more or less at the same level as the previous year. ...

Jan 2015 | US$900 | Pages: 75 | Add to cart | View details

Country Report

Frozen Processed Food in Finland

Frozen processed food recorded 4% current value growth in 2014. Sales were driven by slowly growing demand for premium products, such as locally produced frozen food, health and wellness-positioned products as well as goods offering convenience. ...

Jan 2015 | US$900 | Pages: 82 | Add to cart | View details

Country Report

Ready Meals in Finland

Ready meals recorded 4% current value growth in 2014. Growing sales of convenient and timesaving meal solutions drove growth in the category. This growth can be considered healthy given the rather mature nature of ready meals in Finland. A growing ...

Jan 2015 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Direct Selling in Finland

Direct selling saw current value sales increase by 2% in 2014 over the previous year, benefiting from its distinctive business model and direct contact with customers. Many consumers continued to enjoy getting together at social sales events at the ...

Jan 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Finland

Electronics and appliance specialist retailers saw another disappointing year in 2014, with current value sales declining by 3% over the previous year, following 4% decline in 2013. New and popular technology helped to support sales in consumer ...

Jan 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Grocery Retailers in Finland

Finnish grocery retailers saw current value sales grow by 3% in 2014 over the previous year. While this growth was slow, it was stronger compared to 2013 growth of 2%. Growth in 2013 and 2014 was mainly due to rising price levels rather than growing ...

Jan 2015 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Finland

Health and beauty specialist retailers saw current value sales grow by 1% in 2014 over the previous year. The channel is fairly mature and competition is intense in many areas such as optical goods stores and chemists/pharmacies. In addition, poor ...

Jan 2015 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Homeshopping in Finland

Homeshopping declined by 10% in current value terms in 2014 over the previous year. Homeshopping is slowly becoming obsolete and replaced by internet retailing, with leading players increasingly focusing on a multichannel approach including internet ...

Jan 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Internet Retailing in Finland

Internet retailing is booming in Finland, growing by a strong 7% in current value terms in 2014 over the previous year in comparison to sluggish growth of less than 1% for store-based retailing. Much if the growth for internet retailing is however ...

Jan 2015 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Finland

Leisure and personal goods specialist retailers experienced another year of declining current value sales in 2014, with decline of almost 2%. The channel continues to struggle due to a poor economic performance and price-sensitive consumers, with ...

Jan 2015 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Mixed Retailers in Finland

Declining by 1% in current value terms in 2014, mixed retailers were undermined by a poor economic climate in Finland as well as growing sales via internet retailing. The decline was due to a poor performance for department stores, which suffered ...

Jan 2015 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Retailing in Finland

Finnish retailing faced a number of challenges in 2014, with current value growth thus being below the review period CAGR. The Finnish economy struggled to recover and grew only modestly in 2014, while unemployment continued to increase. Many ...

Jan 2015 | US$1,900 | Pages: 167 | Add to cart | View details

Country Report

Vending in Finland

Vending saw a slight current value growth in 2014, rising by 2% over the previous year. This was chiefly due to a growing number of vending machines. However, prices are generally high in vending machines in Finland. Many consumers are thus reluctant...

Jan 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Finland

Apparel and footwear specialist retailers saw a slight sales recovery in 2014 with current value sales growing by almost 1%. However, this followed a disappointing performance in 2013 when sales declined by 3%. Growth in 2014 remained lower than the ...

Jan 2015 | US$900 | Pages: 54 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Finland

Consumers in Finland keeping a close eye on household spending after the country fell back into recession in mid-2013. With near-record levels of household debt consumers have to be careful with their finances and they are shopping around for the ...

Oct 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Ice Cream in Finland

Although summers in Finland are short, Finns are the leading consumers of ice cream per capita in a European context. Ice cream is often placed near the tills at grocery retailers, and the selection is extensive. Ice cream sales are strongly ...

Oct 2014 | US$900 | Pages: 75 | Add to cart | View details

Country Report

Noodles in Finland

The same developments that have benefitted sales of noodles in Finland have also helped to boost the size of the category in 2014. Noodles benefits from various factors that are not connected to each other as such. For example, instant noodles, ...

Oct 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Oils and Fats in Finland

Oils and fats saw changing consumer and health trends in recent years. When the low carb dieting trend peaked in the review period, the butter boom took over, leaving many grocery retailers without butter stocks. In 2014, however, the fading low carb...

Oct 2014 | US$900 | Pages: 81 | Add to cart | View details

Country Report

Pasta in Finland

Economic uncertainty and the on-going trend of home cooking have both led to shifts in the distribution of pasta with winners being companies that are strong in offering sarvimakaroni (basic macaroni known as “horn macaroni”, due to its shape) and ...

Oct 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Finland

Sauces, dressings and condiments in Finland is fragmented despite the relatively low population of 5.5 million people. Consisting of numerous categories, many of which do not compete directly for consumer attention, sauces, dressings and condiments ...

Oct 2014 | US$900 | Pages: 78 | Add to cart | View details

Country Report

Snack Bars in Finland

Snack bars are trendy products in Finland, and received a boost from the health and wellness trend, as these products are viewed as healthy. Also, players have managed to deliver products for all needs and demands. In addition to breakfast and ...

Oct 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Soup in Finland

In Finland, soup forms part of a meal or it can be a meal in itself. Soup in Finland caters to various types of consumers with different needs, with products in all price platforms. There is also growing availability of adapted “exotic” flavour ...

Oct 2014 | US$900 | Pages: 86 | Add to cart | View details

Country Report

Spreads in Finland

Spreads in Finland is a mature category, and is seeing little product development. Whilst honey is perceived as healthy, other products in spreads, such as jams and preserves and chocolate spreads, are seen as high in sugar, fat and calories. Due to ...

Oct 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Finland

In 2013 Cloetta Suomi Oy (which is present in confectionery) had temporary success with the extension of its TV Mix brand into other sweet and savoury snacks. However, after an initial bout of success and despite its strong prospects, the product was...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baked Goods in Finland

Baked goods is bouncing back, after such products fell out of favour in the review period, when the low carb trend hampered sales, as consumers were avoiding carbohydrates. In 2014 the low carb diet had already passed, allowing Finns to go back to ...

Oct 2014 | US$900 | Pages: 77 | Add to cart | View details

Country Report

Bakery in Finland

Domestic company Fazer Leipomot is expected to maintain its lead in baked goods in 2014, with a 26% share of value sales. The company has a long history in Finland, and is an innovator when it comes to product development and keeping pace with ...

Oct 2014 | US$1,900 | Pages: 98 | Add to cart | View details

Country Report

Biscuits in Finland

Biscuits is a mature category in Finland, and rather than purchasing more biscuits, consumers were attracted to recent new product developments in 2014. In particular, the popular chocolate confectionery brand extensions by the domestic company Fazer...

Oct 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Breakfast Cereals in Finland

Breakfast cereals is a mature category in Finland, with little room for expansion. In order to encourage sales, in 2014 companies updated their selections and launched new product developments, as well as putting effort into advertising. The health ...

Oct 2014 | US$900 | Pages: 75 | Add to cart | View details

Country Report

Sugar Confectionery in Finland

As sugar confectionery faced the challenges of maturity and declining sales, the companies were trying revive shopping by launching new product developments and investing into marketing strategies. However, the challenges remained hard as not only ...

Oct 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Finland

Yoghurt and sour milk products in Finland is a very mature category with very little room for per capita consumption expansion. Indeed, whilst the volume growth remains mostly static, the value growth is expected to perform better as companies ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Baby Food in Finland

Baby food has had to come to terms with declining birth rates in Finland. This meant that volume sales are falling in 2013-2014 as the customer base continues to diminish. However, when parents are purchasing baby food, they pay increasing attention ...

Oct 2014 | US$900 | Pages: 77 | Add to cart | View details

Country Report

Cheese in Finland

Albeit being a mature category already in Finland, cheese is still expanding its consumption levels. Finns have been showing openness towards different cheese flavours and discovering different cheese types, also imported ones, and expanding their ...

Oct 2014 | US$900 | Pages: 82 | Add to cart | View details

Country Report

Chocolate Confectionery in Finland

Several trends are taking place in the category in 2014. Whilst consumer interest is growing towards more premium chocolate confectionery, the sales of the more competitively priced private label products is growing at the same time, slowing down the...

Oct 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Confectionery in Finland

Fazer Makeiset Oy continues to lead chocolate confectionery with 49% expected value share in 2014. The company has a long history in Finland and has highly popular brands. For example, Fazerin Sininen (Fazer Blue) chocolate is one of the most ...

Oct 2014 | US$1,900 | Pages: 92 | Add to cart | View details

Country Report

Dairy in Finland

Domestic Valio Oy leads the value sales with 48% share expected in 2014. The company is a giant in dairy product production and is well trusted by the Finnish consumers. Valio invests a great deal into its marketing and advertising as well as ...

Oct 2014 | US$1,900 | Pages: 112 | Add to cart | View details

Country Report

Drinking Milk Products in Finland

Although the drinking milk products category is no longer young, plenty of developments are taking place in 2014, especially in terms of new product launches, share shifting and ongoing consumer trends. Finns increasingly make their shopping ...

Oct 2014 | US$900 | Pages: 84 | Add to cart | View details

Country Report

Gum in Finland

Whilst the other gum categories, bubble gum and sugarised gum, continued to see decline in demand over the review period, sugar-free, usually xylitol-sweetened functional gum, continued to grow and set the trend in gum. Several new product ...

Oct 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Meal Replacement in Finland

Meal replacement saw healthy growth in the review period as new products entered the market along with the recent entry of Leader Foods with its new meal replacement selection, which helped to revive the interest and boost the sales. As obesity is a ...

Oct 2014 | US$900 | Pages: 66 | Add to cart | View details

Country Report

Other Dairy in Finland

Several trends are shaping demand of other dairy in 2014. The most influential trend is the health and wellness trend, which is boosting the sales of protein-rich quark. Consumers who are active in exercising and weight watching increasingly consume ...

Oct 2014 | US$900 | Pages: 81 | Add to cart | View details

Country Report

Other Pet Food in Finland

Based on provisional 2014 estimates, sales of other pet food in Finland will witness 1% volume and 3% current value growth, reaching 756 tonnes and EUR7 million, respectively. Positive growth in 2014 is expected to continue to come from healthy sales...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Pet Care in Finland

While Finland faced declining GDP in 2013 and hence faced economic downturn once again, sales of pet care products continued to be recession-proof. Volume sales of pet food increased in 2013 as the pet population in the country grew. Value sales ...

Aug 2014 | US$1,900 | Pages: 67 | Add to cart | View details

Country Report

Pet Products in Finland

Based on provisional 2014 estimates, pet products in Finland is expected to continue to grow well with value sales at constant 2014 prices increasing by 8% to reach EUR81 million. New product development will continue actively, attracting more ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Cat Food in Finland

Based on provisional 2014 estimates, cat food in Finland will continue to see profitable development as current value sales are expected to grow by 5% and volume sales by 2%, reaching EUR174 million and 38,646 tonnes, respectively. 2014 will continue...

Aug 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Dog Food in Finland

According to provisional estimates, dog food sales in Finland will grow by 2% in volume terms and by 6% in current value terms in 2014. Despite slow economic recovery and decreasing purchasing power, consumers are expected to invest more in premium ...

Aug 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Cafés/Bars in Finland

A new all-inclusive bar concept was introduced in Finland in 2013 when Open Bar & Drink Lounge opened in the centre of Helsinki. The idea was that the entrance fee of €50 entitled consumers to all-inclusive drinks all night long. The “booze buffet” ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Fast Food in Finland

The re-entry of Burger King into Finland at the end of 2013 attracted enormous media interest as hundreds of Finnish consumers queued to buy burgers from the new outlet. The brand was brought to the market by Restel, which opened the first outlet in ...

Aug 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Full-Service Restaurants in Finland

The decline in sales within independent full-service restaurants was lower than the decline recorded by chained full-service restaurants in 2013 (-3% vs. -6%). This was partly due to the fact that chained full-service restaurants are often positioned...

Aug 2014 | US$900 | Pages: 37 | Add to cart | View details
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