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Finland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Finland StatisticsConsumer Lifestyles in Finland

Finland Country Briefings

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    Country Report

    Cat Food in Finland

    May 2017

    Based on provisional 2017 estimates, cat food in Finland is expected to post healthy current value growth of 3% in 2017 and reach EUR170 million, whereas volume growth will be at a more modest 2%, reaching 32,576 tonnes. Better growth in the Finnish ...

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    Country Report

    Dog Food in Finland

    May 2017

    Based on provisional 2017 estimates, dog food is set to record volume growth of 2% in 2016, while value sales are set to grow by 6% in current terms. Finnish dog owners are expected to continue investing in the wellbeing of their dogs and ...

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    Country Report

    Other Pet Food in Finland

    May 2017

    Based on provisional 2017 estimates, other pet food sales are expected to stagnate in volume and grow by 1% in value. Hence, no significant changes are expected. Consumers will continue to read ingredients and opt for all natural products, as well as...

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    Country Report

    Pet Care in Finland

    May 2017

    Despite the slow growth in the Finnish economy, pet care once again proved to be a profitable business. The growing number of pets in the country helped to boost sales, and value growth in 2016 was better than in the previous year. However, it was ...

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    Country Report

    Pet Products in Finland

    May 2017

    Based on provisional 2017 estimates, pet products are expected to reach EUR88 million after growing by 6% in current value. The growing number of pets, especially cats and dogs, will boost the sales as will new product development, pampering and ...

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    Country Report

    Beer in Finland

    May 2017

    Beer saw relatively flat growth in total volume terms in 2016 in Finland. The category as a whole in fact performed slightly better having seen a clear decline over the review period. Nevertheless, mid-priced lager, which remains the largest category...

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    Country Report

    Cider/Perry in Finland

    May 2017

    Cider/perry in Finland declined by 1% in total volume terms in 2016 which was a more positive performance compared to the CAGR of -6% seen over the review period. The category is mature in Finland and many consumers are avoiding drinking the sugary, ...

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    Country Report

    Alcoholic Drinks in Finland

    May 2017

    Alcoholic drinks remained relatively static in total volume terms during 2016. Alcoholic drinks declined by 1% in retail volume terms while in on-trade volume terms it declined by 2%. Nevertheless, the year marked a slightly better performance for ...

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    Country Report

    Rtds/High-Strength Premixes in Finland

    May 2017

    RTDs/high-strength premixes saw another sluggish year in 2016 as it declined by 2% in total volume terms. The reasons for the decline were the maturity of the category as well as the chilly summer in 2016. Interestingly, while Finns are increasingly ...

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    Country Report

    Spirits in Finland

    May 2017

    Spirits in Finland saw another sluggish year in 2016 declining by 3% in total volume terms. The category is mature due to its high prices and a change in the country’s drinking culture with Finns switching from strong spirts to lighter options such ...

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    Country Report

    Wine in Finland

    May 2017

    Slowly changing drinking habits along with increased sophistication and awareness of wine has led to an increase in the consumption of several wine categories such as still rosé wine and Champagne. Nevertheless, as a whole, the category saw a ...

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    Country Report

    100% Home Delivery/Takeaway in Finland

    May 2017

    There were no 100% home delivery/takeaway operators in Finland at the end of the review period. Restaurants – mainly fast food outlets – that specialise in takeaway always have at least a few tables for eating-in and therefore fall outside the scope ...

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    Country Report

    Cafés/Bars in Finland

    May 2017

    Cafés/bars were no longer just quick stopping places, and in 2016 the trend was to create a café or a bar with an atmosphere suitable for the target customer by investing in interiors, customer service, and the quality of food and drinks. New cafés ...

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    Country Report

    Consumer Foodservice By Location in Finland

    May 2017

    In the review period, consumer foodservice by location took a blow from the recession and elevated unemployment, which restricted Finnish consumers from enjoying meals out. In 2016, however, as the economy improved, consumers could afford to enjoy ...

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    Country Report

    Fast Food in Finland

    May 2017

    Many Finnish consumers continued to move away from industrial fast food and demand not only fast and convenient food, but also fresher ingredients and higher quality. Ethical and environmental concerns were also taken into account. Many fast food ...

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    Country Report

    Full-Service Restaurants in Finland

    May 2017

    Full-service restaurants were specialising in offering trendy menus, which increasingly took into account ethical and ecological concerns, while investing in their atmosphere, better customer service and offering an overall more special dining ...

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    Country Report

    Consumer Foodservice in Finland

    May 2017

    As Finland left recession behind, consumer foodservice saw positive growth as more consumers could afford to eat out instead of nesting at home. This resulted in the best value performance when compared with the more sluggish growth in the review ...

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    Country Report

    Self-Service Cafeterias in Finland

    May 2017

    In times of heavy competition, self-service cafeterias reacted by offering cosier interiors, revamping their menus and catering to the ongoing consumer trends. Especially the vegan boom was welcomed by many self-service cafeterias. For example, the ...

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    Country Report

    Street Stalls/Kiosks in Finland

    May 2017

    The competition street stalls/kiosks faced from fast food which offered trendy street gourmet food in cosy and trendy interiors was hard to match in the Nordic climate. Moreover, more liberal opening hours for grocery retailers meant that consumers ...

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    Country Report

    Better For You Beverages in Finland

    May 2017

    Better for you beverages in Finland grew by 1% in off-trade current value terms in 2016. Growth was driven by consumers wanting to avoid sugar and opting for low-sugar beverages. Launching reduced sugar options is also more profitable for companies, ...

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