Euromonitor International publishes the world's most comprehensive market research on the fragrances industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Strategy Briefing

Fragrances in Beauty and Personal Care: Selling with Scents

Oct 2017

Fragrance is a vital ingredient in personal care products in order to mask the scents of active chemical ingredients but in many categories it also plays a significant role in product positioning and marketing. This report assesses global fragrance ...

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Strategy Briefing

Corporate Strategies in BPC

Oct 2017

Multinationals deploy multi-pronged strategies to expand their sales upon shifting market dynamics. One of the defining challenges in global beauty in recent years has been the increasing competition international players and heritage brands face ...

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q3 2017

Aug 2017

Q3 saw negligible but positive changes to the top line projected growth of the beauty and personal care industry. Markets which, as recent as 2016, held much hope for the industry’s immediate future, including Saudi Arabia and China, have tapered off...

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Country Report

Fragrances in Japan

Aug 2017

Traditionally, fragrances struggled to attract consumers in Japan, with an established cultural sensitivity to scent. Many regarded the use of fragrances as unnecessary or even antisocial, with many preferring to scent their clothing rather than ...

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Country Report

Fragrances in Bolivia

Aug 2017

Fragrances remained the most important category for direct selling companies in Bolivia in 2016, with them investing most of their resources in the development and promotion of these products....

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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2017

Colgate-Palmolive Co outperformed the global BPC market over 2011-2016 thanks largely to booming demand for its oral care products in emerging markets. However, increasing competition is making market conditions tougher, and although it has slimmed ...

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Strategy Briefing

Channel Review in Beauty and Personal Care

Aug 2017

Despite the rapid growth of e-commerce over the last decade, store-based retailing continues to dominate the distribution landscape, accounting for 83% of global sales in beauty and personal care in 2016. The physical selling space is constantly ...

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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Jul 2017

Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: the upsurge in colour cosmetics usage, exclusive fragrances, oil-based formats and face masks. These have contributed strongly to its revenue growth ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Jul 2017

Johnson & Johnson Inc (J&J) is a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function, safety and credibility. However, the bulk of its ...

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Strategy Briefing

Bitter Sweet: The Smell of a Paradigm Shift in the Global Fragrance Market

Jul 2017

Mature fragrance markets have settled into a steady pace and are gearing strategies towards creating meaning and value, sacrificing short-term gains for long-term loyalty. Meanwhile, emerging hotspots represent a mixed bag of opportunities, with ...

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Country Report

Fragrances in Estonia

Jul 2017

Fragrances continued to see growth in Estonia in 2016. However, growth was restrained as consumers continued to increasingly buy fragrances online, seeking discounted prices. However, not all internet retailers are trusted as growing awareness of ...

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Company Profile

Unilever Group in Beauty and Personal Care

Jul 2017

Unilever’s strategy of increasingly focusing on higher-priced premium segments and dynamic categories continues in 2017, with the acquisition of Hourglass and its investment into True Botanicals. Unilever is also strengthening its portfolio via ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2017

Amway Corp saw a sharp decline in beauty and personal care sales over 2011-2016. Its main problem is plummeting sales in China, its largest market, as it has come under threat from other direct sellers, local competitors and weakening demand for its ...

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Country Report

Fragrances in South Africa

Jul 2017

In 2016 fragrances recorded positive momentum, supported by growth of premium fragrances, while the mass segment also grew, though at a slightly lower rate. This would suggest a clear inclination towards more premium and branded products that ...

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Company Profile

Coty Inc in Beauty and Personal Care

Jun 2017

Coty has been undergoing a significant transformation. Having historically relied on fragrances to generate most of its revenue, the company is now diversifying its portfolio in terms of both category and region. The integration of Procter & Gamble’s...

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Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a ...

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Country Report

Fragrances in Kenya

Jun 2017

The continued focus on personal grooming, growing urbanisation and rise in disposable incomes boosted the sales value of fragrances in 2016. The increasing popularity of shopping centres in major urban centres provides ensured product availability ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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Company Profile

Revlon Inc in Beauty and Personal Care

Jun 2017

Despite Revlon’s multinational presence, it remains heavily reliant on the mature US market, where it is struggling to maintain relevance with its flagship brand. A slow innovation pipeline has been to the detriment of all its colour cosmetics ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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