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Euromonitor International publishes the world's most comprehensive market research on fragrances, within the beauty and personal care industry. We provide data and analysis on everything from total market sizes and market shares to industry trends and specific sub-category level information.

As well as in-depth data and statistics on: consumer lifestyles, income and expenditure, cities, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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        Country Report

        Fragrances in the United Kingdom

        Jul 2016

        In 2015 fragrances increased by a timid 1% in current value terms, supported by growth in the premium segment; especially premium men’s fragrances. Mass women’s fragrances declined by 4% in current value terms. This was due to a shift from mass to ...

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        Company Profile

        Amway Corp in Beauty and Personal Care

        Jul 2016

        US-based direct seller Amway Corp now generates most of its sales in Asia Pacific, with China at the heart of its business. But, rising competition and changing consumer habits have seen it lose share in most of its global markets over 2010-2015. In ...

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        Country Report

        Fragrances in New Zealand

        Jul 2016

        The majority of fragrances in New Zealand are distributed and marketed by distribution companies. In New Zealand CS Co is the major company for the distribution of fragrances, holding the agency for all Coty brands in New Zealand such as Calvin ...

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        Company Profile

        Oriflame Cosmetics SA in Beauty and Personal Care

        Jul 2016

        Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has...

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        Country Report

        Fragrances in Iran

        Jul 2016

        The widespread distribution of fake and counterfeit products remained a serious issue for the growth of fragrances in Iran during 2015. The smuggling of different premium brands from the western borders is very common, and these brands are sold at a ...

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        Country Report

        Fragrances in Indonesia

        Jun 2016

        Fragrances recorded slightly slower current value growth in 2015 than in 2014, although sales continue to rise rapidly. As a result of rising image consciousness, consumers are investing more in their appearance. In addition, the rising employment ...

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        Country Report

        Fragrances in Sweden

        Jun 2016

        Customers are trending towards premium classic scents and towards an increasing supply of niche perfumes produced with various domestic scents. Fragrances experts stipulate that sweet and soft scents are rising in popularity due to the uncomplicated ...

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        Country Report

        Fragrances in Georgia

        Jun 2016

        As the Georgian lari faced a 35% devaluation against the US dollar in the third quarter of 2015, compared with the corresponding period in 2014, consumer disposable incomes decreased in short term. This made consumers more cautious about spending and...

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        Strategy Briefing

        Global Licensing Trends in Beauty and Personal Care

        Jun 2016

        Licensing is becoming an important factor across many categories. While fashion houses’ sales in the industry continue to grow, character franchises are driving licensing in baby/child-specific products and children’s oral care. As many celebrity ...

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        Country Report

        Fragrances in Japan

        Jun 2016

        Fragrances both benefited and suffered due to a growing Japanese focus on scent during the review period. While a stronger focus on scent encouraged many consumers to buy more fragrances, many consumers continue to prefer lighter scents. A strong ...

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        Country Report

        Fragrances in Brazil

        Jun 2016

        In 2015 the largest direct selling companies, Natura Cosméticos and Avon Cosméticos, lost share. In part this share was lost to small- and medium-sized companies which operate under the same direct selling model, including Jequiti Cosméticos and Mary...

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        Country Report

        Fragrances in Cameroon

        Jun 2016

        In 2015 fragrances recorded current value growth of 6%, which was lower than the growth over the review period. Despite the fact that players benefited from stronger consumer purchasing power, high unit prices still discouraged many low- and ...

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        Country Report

        Fragrances in Kenya

        Jun 2016

        Fragrances in Kenya is a highly fragmented category in which numerous small and medium-sized enterprises currently operate, covering all major cities throughout the country and offering affordable fragrances, including products imported from Dubai, ...

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        Country Report

        Fragrances in the United Arab Emirates

        Jun 2016

        The strong cultural significance of fragrances meant they continued to be an important part of attire for both women and men in the country in 2015, especially amongst Arabs. The country is well-known for its traditional scents, such as oud-based ...

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        Country Report

        Fragrances in Poland

        Jun 2016

        Innovation was one of the main factors behind the stable performance of fragrances in Poland in 2015. New product launches continued to drive sales. Moreover, companies ran large marketing campaigns featuring famous actors and actresses and ...

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        Country Report

        Fragrances in Australia

        Jun 2016

        Aggressive price-competition continues to characterise fragrances in Australia, with discount pharmacies such as Chemist Warehouse increasing their share in the category. Discount pharmacies have increased their share through the offering of a wide ...

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        Company Profile

        Henkel AG & Co KGaA in Beauty and Personal Care (world)

        Jun 2016

        While Henkel recorded positive organic year-on-year growth in beauty in 2015, the company is faced with two major challenges including a very narrow focus mainly emerging from hair care, and exposure to politically volatile markets. Henkel lacks ...

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        Company Profile

        NaturaCosméticosSA in Beauty and Personal Care

        Jun 2016

        Natura Cosméticos SA, the Brazil-based direct seller and producer of natural positioned, masstige beauty products, finds itself challenged by changing consumer habits and a challenging macro environment in its home market. Its offer, however, remains...

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        Country Report

        Fragrances in Romania

        May 2016

        Fragrances saw an above-average performance in beauty and personal care in 2015. While fragrances are viewed as non-essential or even as indulgent purchases, these products are benefiting from also being viewed as status symbols. The consumer base ...

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        Country Report

        Fragrances in the Philippines

        May 2016

        As Avon Cosmetics Inc continued to incur a decline in sales in 2015, other players, especially mass companies, made more efforts to attract consumers. Over the review period, Avon Cosmetics Inc witnessed a strong slowdown due to its decreasing number...

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