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Market research for fragrances

Euromonitor International has the world's most comprehensive research on fragrances within the beauty and personal care.

We monitor and analyse the fragrances category trends, within the global beauty and personal care market; from in-depth total market size and share data and analysis , to specific category level information. Our products are a resource for your entire organisation, helping you with planning, strategic development, marketing, mergers and acquisitions and brand management.

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    Country Report

    Fragrances in Kenya

    Increased international travel and better access to the internet have led to improved product accessibility in fragrances. Additionally, high and rising disposable income levels among middle-income consumers and growing urbanisation have also ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Portugal

    In 2014 fragrances continued to suffer from the declining purchasing power of Portuguese consumers. In general, premium fragrances are purchased by both affluent and middle-income consumers. This latter group became less confident during the economic...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in South Korea

    The size of South Korea’s fragrances is not very high compared to European countries, considering the highly mature nature of beauty and personal care in the country. Interest in fragrances is growing, but the growth rate was disappointing in 2014. ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Morocco

    Positive results were achieved for fragrances in 2014 with value growth of 8%. Wider distribution strategies and extended availability supported the continued interest of consumers in fragrances. Moroccans are conscious of fashion, personal ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Serbia

    Fragrances is largely dependent on general economic conditions, namely disposable income and consumer confidence levels. Constant value growth rates seen over the entire review period, as well as constant value growth witnessed in 2014 clearly show ...

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Kao Corp in Beauty and Personal Care

    Kao faces challenging prospects on account of being overly reliant on its home market, Japan, which has limited growth prospects. It is necessary for the company to pursue global expansion more actively, while continuing to focus on Japan; however, ...

    Jun 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Slovakia

    A high variety of fragrance products are available in the country and Slovaks are often confused as to which brand they should purchase and which one best fits their needs. Therefore, higher demand for single-gender products, with strong promotion ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Australia

    Discount pharmacies continued to impact sales in 2014, with fragrances experiencing slow current value growth of 1% in 2014. Priceline and the My Chemist Group increased their share in Australia and drew consumers to their stores with the offering of...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Argentina

    In 2014, fragrances did not have a good volume sales performance. These products are not essential for consumers and, due to this, they have high demand elasticity. A reduction in economic activity produced a drop in volume sales in 2014, especially ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Dominican Republic

    Fragrances started to benefit from improving economic conditions in 2014. Real incomes increased slightly, and thus consumers were able to spend more on such non-essential, luxury products as fragrances. Volume sales increased slightly while unit ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Guatemala

    Fragrances registered retail sales of GTQ1.2 billion, up 9% in current terms in 2014. Mass fragrances accounted for 85% of retail value sales. Consumers tend to not be loyal to specific fragrances, which is why participating companies constantly ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ecuador

    Import barriers were created in December 2013 by the COMEX’s (External Commerce Committee) 116 Resolution. The aim of the resolution is to control product quality, with the help of the INEN (National Norms Institute) through special certificates that...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Costa Rica

    The World Cup in Brazil was one of the factors which had the most impact on fragrances in 2014, particularly within the premium segment. This was not only because of the wide range of soccer-themed products (gift with purchase and limited editions), ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the United Kingdom

    In 2014, fragrances grew by 4% in current value terms, supported by growth in both the premium and mass segments. The premium segment, however, outperformed the mass segment, with current value growth of 4% compared to 2% for the latter. Volume sales...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Italy

    Ecommerce in Italy is growing at a double-digit rate across many product categories, especially fast moving consumer goods. In terms of beauty and personal care products specifically, men’s fragrances shows the highest interest amongst male ...

    Jun 2015 | US$990 | Add to cart | View details

    Global Briefing

    Evolving Habits in Global Beauty

    Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

    Jun 2015 | US$1,325 | Add to cart | View details

    Country Report

    Fragrances in Azerbaijan

    Within fragrances in Azerbaijan there was a trend towards switching to premium products in 2014. Azerbaijani consumers consider premium brands as affordable luxury and somewhat confirming their social status. The accessibility of these brands, which ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Mexico

    Although 2014 was not an outstanding year for mass fragrances, direct selling were able to maintain its dominance of fragrances representing 60% value share, which represents a marginal increase versus the 59% that it held in 2013. This implies that ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Chile

    Fragrances’ overall value growth of 8% to reach CLP198.4 billion in 2014 was driven mainly by price promotions, strong marketing campaigns, more internet retailing, and the introduction of new products. Occasions such as Mother’s Day, Christmas or ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in South Africa

    Constant new product launches continued to drive the positive performance of fragrances in 2014. In an attempt to differentiate their brands, the leading players continued to invest heavily in marketing and advertising, particularly around product ...

    May 2015 | US$990 | Add to cart | View details

    Global Briefing

    Beauty Corporate Landscape: Mind the Gap Between Core Business and New Opportunities

    Larger manufacturers are streamlining their portfolios to achieve greater competitiveness in the face of growing pressure from smaller players with a narrower but more in depth focus. This is increasing segmentation in the industry; however, in the ...

    May 2015 | US$1,325 | Add to cart | View details

    Country Report

    Fragrances in Cameroon

    In 2014, fragrances recorded current value growth of 6% which was better than growth over the review period. Players benefited from stronger, consumer purchasing power. Demand was highly driven by increased influence from western culture and its ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Bolivia

    Avon exited Bolivia during July 2014. The company’s exit had a positive impact on the fragrances sales of the other direct selling companies operating in the country as fragrances in Bolivia is a category which remains in the leadership of direct ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Georgia

    In 2014 current value sales of fragrances grew by 5%, reaching GEL62 million. Women are the main consumers of the product; 66% of sales are generated by women’s fragrances. Mass sales had higher sales compared to premium, accounting for 60% of total ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Macedonia

    Fragrances recorded 10% current value growth in 2014, reaching sales of MKD456 million, growth that was in excess of population increases. This demonstrated that 2014 was a year when consumers traded up from deodorants to fragrances, primarily mass ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Bosnia-Herzegovina

    Relative to the review period current value CAGR of 1%, 2014 performance of fragrances was an improvement. Further insight into category performance shows that premium fragrances underperformed during 2014, whilst mass fragrances grew 7% in current ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Canada

    In 2014, the current value sales of fragrances grew by 2% to reach C$734 million. The value growth was mainly supported by the growth of the premium segment. Some consumers were keen to treat themselves with a little bit of luxury; a bottle of ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Denmark

    The flooded nature of fragrances, characterised by a constant stream of new product launches in the form of new pillars, flankers, limited editions and cross-category variations, has led to confusion and a perceived sameness, especially in what lies ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Croatia

    Sales of fragrances snapped out of lethargy, showing some signs of recovery. Judging by the opinions within the industry, it was the surge of new celebrity fragrances that drove the growth in 2014.

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Estonia

    Fragrances continued to see growth in Estonia in 2014. However, due to the maturity of the market and consumers constantly looking for discounted prices, there was no dynamic growth. Consumers in Estonia like to take advantage of the available ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Uruguay

    The favourable economic environment which prevailed in Uruguay during 2014 continued to boost the purchasing power of low-income and middle-income consumers, which resulted in an increase in the consumption of fragrances, a category of products which...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Iran

    Fragrances in Iran in 2014 continued to be characterised by the strong presence of counterfeit products. Within premium fragrances, a very diverse range of brands was available, with counterfeit products dominating. Several wholesalers believe that ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Latvia

    Fragrances continued to perform successfully in Latvia in 2014. The growth rate was sustained by an increase in the number of customers who apply fragrances on a regular basis and enduring stability in purchasing power, which encouraged buyers to ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Tunisia

    In Tunisia, unbranded fragrances are sold in a high number of outlets that offer similar scents to branded fragrances, while a large number of scents at lower prices were available in these outlets. However, the legal market performed well in 2014, ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Lithuania

    The rapid rebound of the country’s economy and the subsequent increase in spending power led to greater spending on fragrances in Lithuania in 2014. However, this did not make life any easier for most companies active in fragrances. Price comparison ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Israel

    The current value growth of 10% in fragrances in 2014 marked a slight decrease from the 2013 growth of 11%. This was probably due to decreasing purchasing power amongst consumers. This led men, who care less about the brand and more about the actual ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Norway

    Distribution presented many challenges to companies involved in the manufacture of sales of perfumes in Norway. With duty free sales continuing to take perfume sales away from regular Norwegian distributors, the threat from online sales became more ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the United Arab Emirates

    Niche fragrances are witnessing strong growth within the premium segment, as consumers in the United Arab Emirates have a strong desire for products which spell luxury through a superior and exceptional image. Major multinational brands are therefore...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Turkey

    In 2014, fragrances saw 11% value growth, compared with a CAGR of 5% over the review period. The stronger performance in 2014 was the result of growth in both premium and mass fragrances on the back of aggressive price promotions. Most companies were...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in China

    Fragrances experienced stable value growth of 6% in 2014, underpinned by the growing consciousness of personal grooming among Chinese consumers, alongside their rising disposable income. Women’s fragrances are the mainstay in this category, although ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Colombia

    Although beauty and personal care saw a more moderate performance in 2014, not all the categories were affected in the same way. The performance of premium products was more positive as deceleration was not mainly due to economic turmoil but shifts ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Russia

    The key distribution channel for fragrances in 2014 was health and beauty specialists. The rapid development of modern retailing and promotional activities run by such outlets positively influenced the development of premium fragrances in Russia. Due...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Saudi Arabia

    Due to a wider choice of international and domestic premium and mass fragrances over the review period, predominately global fragrances by designers such as Estée Lauder, Christian Dior, Robert Cavalli, Davidoff and others have become status symbols ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Greece

    2014 was yet another year of decline for fragrances in recession-ridden Greece, but this fall seems to become more moderate. Sales of fragrances, being luxury items, have been severely hit ever since the recession came about. The recession trends ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Austria

    The overall appearance of consumers in modern society in Austria plays a vital role in the perception of a person. Thus, a large number of consumers are continuously striving to keep up with the latest trends in fashion and lifestyle. Fragrances have...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ireland

    Fragrances registered current value growth of 3% in 2014, with sales reaching €88 million. As disposable incomes started to stabilise for many consumers, fragrances continued to see a recovery in demand, driven largely by premium offerings. Sales ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Finland

    Fragrances in Finland took a hit from the economic instability and elevated unemployment, resulting in negative value sales in 2014. Consumers actively compared prices and many were forced to down-trade from premium to mass brands. While Finns ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Venezuela

    Strong demand for premium fragrances drove value growth in fragrances overall in 2014. As in 2013, during 2014 many Venezuelan consumers turned to premium fragrances as a way of indulging themselves with a little luxury. The companies present in ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Sweden

    The Swedish fragrances category experienced a rather positive development in 2014, growing by 4% in current value terms on the previous year. A strong interest in fashion in general and a healthy appetite for premium fragrances helped boost value ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ukraine

    The level of smuggled or counterfeit fragrances is reduced progressively every year in Ukraine; such products are often not only of low quality but can be harmful as well, causing rashes and skin irritation. Manufacturers of premium brands channel ...

    May 2015 | US$990 | Add to cart | View details
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