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Market Research on Fragrances

Euromonitor International publishes the world's most comprehensive market research on fragrances within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Country Report

    Fragrances in Hungary

    Fragrances registered current retail value growth of 14% in 2015. Due to rising real incomes consumers started to spend more on non-essential products and reverted to more expensive favourite brands. Thus volume sales of fragrances increased in most ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Taiwan

    There was healthy growth in demand for fragrances in 2015. Demand continued to be concentrated amongst premium brands rather than mass brands. In general, consumers are more familiar with premium brands and premium brand packaging, and the scents ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Uruguay

    Uruguayans in 2015 continued to be influenced by fashion styles, celebrity and youth culture, social status and prestige, with these driving growth across beauty and fashion as a whole. Consequently, a switch to premium brands occurred over the ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ireland

    Fragrances in Ireland increased in current value by 2% in 2015, with the category valued at €118 million at the end of the year. The recovery of the Irish economy continues to have a positive impact on sales of fragrances as consumers now have more ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Guatemala

    Value sales of fragrances increased by 8% in current terms in 2015, reaching GTQ1.4 billion. Innovation continues to play an important role in the development of the category and this applies to both mass and premium brands. It is common for ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Israel

    Traditionally, men would purchase one cologne at a time and would purchase a new one when it was finished. However, as the fragrances industry has evolved, men have begun purchasing multiple scents, enabling them to use different scents for different...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Azerbaijan

    The trend of switching to premium brands, registered during the review period, continued in 2015. Due to the devaluation of the national currency in February 2015, the number of price-sensitive consumers increased. However, it did not stop the trend....

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Peru

    Direct sellers and retailers ran promotions and discounts throughout 2015, particularly during Christmas and for other important campaigns such as Mother’s Day and Father’s Day. Such activities resulted in a better performance in 2015 in volume terms...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Colombia

    Neither the high tier, nor the low end of fragrances witnessed the most active development and better performance in 2015. Middle segment fragrances such as those sold by Oriflame (which are essentially considered to be mass) and other direct sellers...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ecuador

    Fragrances was the most affected category in unit prices within beauty and personal care with the ICE tax moving from 150% to 300% added charges. Also, 45% higher tariff surcharges contributed to increased prices, a situation that promoted domestic ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Uzbekistan

    2015 witnessed economic challenges, caused by the drastic depreciation of the local currency against the US dollar, as a result of which the prices of most products, but particularly imports, grew rapidly. As a consequence, the Uzbek market ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in China

    In spite of the economic downturn and falling consumer confidence, fragrances continued to record strong current value growth of 7% in 2015. This was mainly because the category’s consumer base is relatively stable. Sales were also supported by ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Kazakhstan

    Fragrances is a very popular category in Kazakhstan and a highly demanded part of the beauty and personal care regimes of most consumers. People of all ages and of both genders tend to use fragrances on a daily basis. Even after the devaluation of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Serbia

    Large numbers of Serbian consumers do not purchase fragrances regularly, with these products instead often being purchased as a gift for special occasions. However, many consumers perceive such products as unnecessary luxuries. Persistently high ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Slovenia

    The most important decision-making factors for fragrance purchases remain the price and the scent. Then follows the bottle design/display. But despite the huge offer, the ongoing economic difficulties in Slovenia, low consumer purchasing power and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Mexico

    As announced in mid-2015, Procter & Gamble sold its premium fragrances division to Coty Inc. However, this move did not change the Mexican national brand owner, Antera. Antera is the exclusive importer of the Hugo Boss, Lacoste, Dolce & Gabbana and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Czech Republic

    Fragrances registered current retail value growth of 1% to reach CZK3.1 billion in 2015. The category’s performance was driven by mass fragrances, which registered current retail value growth of 1%. Premium fragrances registered flat current retail ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Denmark

    One of the major trends characterising product development in fragrances in 2015 was the use of clean essential oils. In general terms, this means that oils are used in their purest form, with nothing added or altered in any way. Natural oils like ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in France

    The key story in fragrances in 2015 was the concentration of sales amongst the top five brands of premium women’s and men’s fragrances. Consumers were looking for fragrances with a strong reputation and were convinced by successful advertising ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Austria

    Austrians continue to be influenced by fashion styles, the celebrity and youth culture, social status and prestige. This is supported by the good living standards and high disposable incomes in the country. In addition, the abundant leisure time at ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Canada

    In 2015 current value sales of fragrances increased by 4%, to reach C$892 million. Overall, the fragrances category remains characterised by high levels of dynamism, especially in terms of niche fragrances and limited editions, as well as designer ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Slovakia

    Both men and women consumers not only want to look attractive, but also want to feel good and attract a partner with an interesting scent, boosting the sales growth of fragrances. Increasing purchasing power is allowing local consumers to invest in ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Vietnam

    In 2015, unauthorised parallel imported products became a new trend in beauty and personal care in Vietnam. It has also negatively affected fragrances during the rise of using fragrances in Vietnam. Indeed, people prefer going to stores to test ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in South Africa

    Fragrances saw the strongest current value growth across beauty and personal care in 2015, despite the non-essential nature of these products and rising economic uncertainty. This was thanks to a strong grooming trend in the country amongst both men ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Thailand

    The increasing level of personal grooming amongst Thai consumers helped to support demand for fragrances in Thailand. In 2015 fragrances experienced current value growth of 8%, pushing sales to Bt7.4 billion. A number of Thai consumers wear ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ukraine

    In 2015 income levels of Ukrainians were largely eroded by another peak of strong devaluation, following the previous one in 2014, so that fragrances, not a first-necessity product for many, became subject to economising. Ukrainian consumers either ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Belarus

    Despite the government’s efforts to limit increases in the prices of imported products at legislative level, this factor still was at the core of the value sales performance in 2015. The major factor behind this is that a significant share of sales ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the US

    Fragrances posted current value growth of 3% in 2015, up marginally from the review period CAGR and from just 1% in 2014. The ongoing economic recovery and plummeting fuel prices enabled consumers to increase their spending on fragrances in 2015. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Bolivia

    Companies have focused on promoting their fragrance brands. During 2015 direct selling companies invested in promoting the category through advertising campaigns. In addition, these companies hired celebrities to advertise their products and gain ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Latvia

    Consumers in Latvia have used fragrances for a long time; it has become a habit for most people, especially women, to use fragrances on a daily basis. In 2015, fragrances saw higher interest in premium brands. As disposable income levels increased, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Venezuela

    The demand for premium fragrances fell as prices increased dramatically in 2015. Although consumers had previously chosen premium fragrances for self-indulgence, high prices forced many households away from luxury purchases. Companies present in ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Nigeria

    As a result of increasingly urban lifestyles, many Nigerian consumers are becoming more sophisticated in terms of their personal image, placing a priority on their public image, particularly women, the largest consumers of fragrances in Nigeria. The ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Costa Rica

    As the local and regional contexts remain characterised by a slow economic recovery, manufacturers of the main premium fragrances continue to adopt modest approaches in terms of major new product launches, focusing instead on offering additional ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Croatia

    As 2015 finally marked the exit from a 6-year period of economic turbulence and declining disposable income, a look back shows that fragrances did not have any trouble with its customers having less money to spend. Croatians obviously like to spend ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Estonia

    Fragrances continued to see growth in Estonia in 2015. However, growth was restrained as consumers continued to increasingly buy fragrances online, seeking discounted prices. However, not all internet retailers are trusted as growing awareness of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Greece

    Fragrances continued to decline in 2015, although signs of stabilisation, at least in premium fragrances, the category which was hit hardest by the recession, were evident, even though the summer’s socio-political turbulence resulted in many ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Chile

    Mass brands dominated fragrances with a 67% value share in 2015. Consumers were still skewed towards mass fragrances, seeing little need to invest in premium fragrances, considering the optional nature of products in this category.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Bosnia-Herzegovina

    For the first time during the review period, in 2015 premium fragrances recorded stronger value growth than mass alternatives. Consumers started to become slightly overwhelmed by the soaring range of celebrity endorsed mass fragrances. Furthermore, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Argentina

    Fragrances was the most dynamic category in beauty and personal care in volume terms in 2015. Given the price distortion due to the high inflation rate and an appreciated exchange rate, fragrances is positioned as an economical product compared with ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Italy

    The fragrances category saw an improved performance in 2015 , with growth of 2% in current value terms compared with 1% the previous year. Some improvement in economic conditions at the end of the review period enabled consumers to resume purchases ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Russia

    Consumers increasingly chose premium fragrances in 2015 due to their being perceived as affordable luxuries. Consumers from Asia, especially China, influenced premium fragrances in Russia in 2015. These consumers visit Russia to buy exclusive ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Singapore

    Fragrances declined by 2% in current value terms in 2015, a more rapid decline than the 1% drop experienced in 2014. The accelerating competition within retailing impacted the current value performance, as a large volume of premium fragrances were ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Bulgaria

    Leading retailers made serious efforts to boost consumer confidence in the wake of a series of runs on banks and the shutdown of Corpbank, by intensifying promotions, especially cross promotions with jewellery, apparel and sports goods retailers as ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Switzerland

    Overall, fragrances in Switzerland declined in value terms in 2015 due to increased competition from the different players, successful retailing channels (such as the internet with discounted offers) as well as from sustained cross-border shopping. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in South Korea

    Fragrances slowed marginally in current value growth terms during 2015 as compared with 2014. The majority of consumers were still not accustomed to wearing fragrances, for fear of being socially stereotyped. Wearing too much fragrances is still ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Portugal

    Although the category saw a slightly improved performance in 2015 when compared with the previous year, it remained one of the categories most affected by consumers’ money-saving drive and their reduced expenditure on non-essential goods. Behavioural...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Finland

    After two years of negative growth, sales of fragrances in Finland became positive in 2015. This had a lot to do with very high manufacturer engagement. Regardless of the bleak economic outlook, major companies launched new fragrances in both the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Germany

    In 2015 German consumers continued to show a certain level of enthusiasm for purchasing high quality and premium products which fitted exactly with their personal needs. As a result, fragrances increased in current value terms despite the high level ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Netherlands

    Fragrances recorded a marginal decline in current value sales in 2015, an inferior performance to the 1% current value CAGR registered over the review period. The uncertain economic conditions in the Netherlands continued to put a strain on the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Norway

    The Norwegian Institute of Public Health estimated in 2015 that around 150,000 Norwegians have developed an allergy to fragrances. Moreover, one in five reported that they were bothered by others’ use of fragrances. The growing number of individuals ...

    Apr 2016 | US$990 | Add to cart | View details
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