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Fragrances market research

Euromonitor has the world’s most comprehensive research on the fragrances category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the Fragrances market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fragrances market research answer questions such as:

  • What is the market size of fragrances?
  • What are the major brands in fragrances?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

results

 

Country Report

Fragrances in New Zealand

The fragrances category continued to be inundated with new product launches adding to the already crowded market. The expansion of fragrances into other distribution channels, such as internet retailing, made fragrances highly accessible for ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Vietnam

In the past fragrances were regarded as luxury products by most Vietnamese consumers, and worn on special occasions such as parties and weddings. However, towards the end of the review period more and more consumers had a tendency to apply fragrances...

Oct 2014 | US$900 | Add to cart | View details

Company Profile

Puig SL in Beauty and Personal Care

Puig SL, a Spain-based beauty company specialising in fragrances, is seeking to expand its geographic footprint to lessen its dependence on the flagging Western European market, but also to reap the benefits of rising spending power in emerging ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in Malaysia

Fragrances continued to record strong growth of 5% in retail current value terms in 2013, due to rising demand especially from urban and young consumers. Fragrances benefited from higher disposable incomes which strengthened purchasing power within ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

The Multifaceted Evolution of Global Beauty

With major markets, including the US, Brazil and China, witnessing growth pressures and innovation becoming saturated, the beauty industry needs to find new frontiers for expanding revenue potential. Cross-category product developments have been ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Fragrances in Saudi Arabia

A fatwa was issued in June 2012 by Dr Ali Ahmed Mashael, Grand Mufti at the Department of Islamic Affairs and Charitable Activities in Dubai. This stated that Muslims can use alcohol-based fragrances, due to the proportion of alcohol in fragrances ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Hong Kong, China

Fragrances witnessed a stronger current value growth in 2013 than 2012 with consumers’ rising acceptance of fragrances. This was in view of consumers’ rising image consciousness that saw them more willing to use fragrances to improve their overall ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Japan

Current value sales of fragrances declined by 1% to reach ¥44.4 billion in 2013. The declining rate of fragrances slowed down compared to a 5% value CAGR seen over the review period, thanks to some economic recovery and the growing popularity of ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Nigeria

Increased marketing activities by producers and importers helped to drive the positive performance of fragrances in 2013. Producers and importers benefited from the rise in consumers’ disposable incomes, increasing sales due to advertising and wider ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Portugal

Rising unemployment and falling disposable incomes pushed consumers away from luxury items. The recession led consumers to favour smaller packaging, such as 30ml and 50ml, and they shifted towards cheaper brands. As a result mass fragrances gained ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in the United Arab Emirates

Localisation remained a prominent trend in fragrances during 2013, boosting growth in the category overall. International players continued to launch fragrances based on oud in order to appeal to the United Arab Emirates’ local population as well as ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Belarus

Unlike in the previous three years, value growth of premium fragrances was higher in 2013 than that of mass fragrances. In general, however, the shift towards sales of mass brands continues in the category, though at a slower pace than at the peak of...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Ireland

After several years of decline and flat sales, fragrances experienced 1% growth in 2013 with value sales worth €84 million. Despite many consumers worrying about austerity and economic uncertainty, they are still trying to lead a normal life as much ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Russia

Within fragrances in Russia, there was a trend towards switching to premium products in 2013. Russians consider premium brands as accessible luxuries and somewhat confirming their social status. The accessibility of these brands, which strengthened ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Indonesia

In 2013, fragrance manufacturers continued to focus targeting middle- to upper-income consumers who had high purchasing power. Manufacturers in fragrances boosted efforts to improve the image of mass fragrances through various strategies including ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Brazil

Fragrances registered current value growth of 12% in 2013, reaching R$15.0 billion, mainly driven by price promotion, strong marketing campaigns and the introduction of new products. Special occasions such as Mother’s Day, Valentines’ Day and ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2013. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Under its ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Natura Cosméticos SA in Beauty and Personal Care

Despite being almost entirely reliant on the Brazilian market, Natura ranked 14th globally in 2013 in beauty and personal care. It is the leader in Brazil despite being a direct seller. Its successful implementation of a direct selling model has ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in Belgium

More than ever, sales of fragrances in 2013 were both supported and hampered by promotions and discounts. A particularity of the Belgian market with regard to premium fragrances is the high level of promotional and discount activity in beauty ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Switzerland

The overall fragrances market in Switzerland declined slightly in 2013, but remained driven by premium women’s fragrances, which grew marginally in value terms. Manufacturers are attempting to exploit the saturated environment by tapping into new ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in the Netherlands

Fragrances continued to perform well and shows a stable value growth of 1% in 2013. Despite the current economic uncertainties, there was a continued interest by consumers in fragrances. The 2013 growth was mainly due to the high level of investment ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Amway Corp in Beauty and Personal Care

Amway is a global player in beauty and personal care (BPC) with a strong presence in China and a fast emerging presence in India. The company however has begun to face stronger competition from other direct sellers in China such as Nu Skin while it ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Revlon Inc in Beauty and Personal Care

Revlon’s eponymous brand is one of the most recognised labels globally. It has established a multinational presence, but remains heavily reliant on the mature and competitive US market. Revlon has maintained its share in nail products, but a slow ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

L‘Oréal Groupe in Beauty and Personal Care

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in France

The key 2013 story is the success of La Petite Robe Noire which was launched by Guerlain SA in 2012. This brand is currently the second ranked brand in premium women’s fragrances after J’adore, the best performing brand of Christian Dior. Strong ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Thailand

Fragrances recorded a slightly lower current value growth in 2013 than 2012, because of fragrances remaining optional for many consumers. Therefore, the political unrest and slow economic growth in 2013 that affected consumers’ confidence to spend ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Oriflame is a leading player in the BPC direct selling market. It has faced several challenges, however, as sales in Eastern Europe wane. It is also overly reliant on the unstable Russian market, where recent political upheaval is having an impact on...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in Chile

Fragrances being one of the most aspirational products in beauty and personal care has benefited premium fragrances, which grew by 14% in 2013. A low unemployment rate, easy access to credit and the average Chilean having more purchasing power, plus ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

L‘Occitane International SA in Beauty and Personal Care

L'Occitane International SA, a French manufacturer of natural beauty products, has seen rapid growth over the review period, benefiting from the increasing demand for premium, natural cosmetics in emerging markets such as Asia Pacific and Latin ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in Serbia

The Serbian fragrances category is still mostly restrained by consumer preference. The overall spend per capita on fragrances is low which explains where these products are on the priority list. Apart from established customers, this category does ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Norway

Fragrances saw many new launches as well as withdrawals of products every year in Norway. During 2013 it saw a similar dynamic with many new launches heavily promoted through marketing campaigns. Premiumisation remained the main trend in fragrances ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in the United Kingdom

Fragrances value sales grew by 5% in 2013 thanks to an increase in both premium and mass sales. As the economic situation started to improve in the UK, some consumers were keen to treat themselves with a little bit of luxury; a bottle of perfume was ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Iran

The widespread distribution of fake and counterfeit products remained a serious issue in fragrances in Iran in 2013. Smuggling of various premium brands through the western borders was common and these brands were sold at lower prices than official ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Mary Kay Inc in Beauty and Personal Care

Mary Kay has seen strong growth in recent years underpinned by its growing Chinese presence. It has also managed to buck the downward trend faced by other direct sellers in the North American market by building a stronger presence among ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in Colombia

The success of spray deodorants used as body fragrances make manufacturers explore portfolios that are even cheaper than mass fragrances sold by leading direct sellers, such as Belstar, Yanbal and Avon. Manufacturers have realised that men rely on ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Canada

In 2013, fragrances registered a 2% increase in current value sales reaching C$722 million while volume sales marginally increased. The growing demand for premium fragrances led to an increase in unit price, which also enhanced total value sales. ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in the Czech Republic

Fragrances posted a significant value sales increase in 2013 for the first time in the review period. The category benefited from new product development and strong promotional activities which served to attract more consumers. However, the high ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Finland

Fashion and celebrity endorsement were key drivers of fragrances in 2013, with the category increasingly considered as an accessory. Finns chose different fragrances for different occasions. This also drew many consumers towards certain fashion ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Avon Products Inc in Beauty and Personal Care

Avon’s fortunes have sharply diminished in recent years. Where it previously benefited from an early move into China, China is now among its heaviest burdens with too much indecision over its retail model and high legacy operational costs. In North ...

Jul 2014 | US$525 | Add to cart | View details

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Estée Lauder has performed strongly thanks to expansion in emerging markets, frequent new product launches and timely identification of market opportunities. Its focus however, remains too narrow in terms of categories in comparison to some of its ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in Uruguay

During 2013 the good economic environment continued to boost the purchasing power of mostly lower and middle income consumers, resulting in an increase in the consumption of fragrances which are still considered to be expensive products among many ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in the Philippines

Fragrances declined by 5% in current retail value terms to Ps 7.2 billion in 2013. Fragrances is challenged by the presence of lower-priced imitation products sold in mall kiosks. Typhoon Yolanda, which devastated the Visayas group of islands, also ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in the US

Reduced interest in celebrity fragrances and an absence of blockbuster launches negatively affected fragrances in 2013. After growing by 9% in 2011 and by 2% in 2012, sales of fragrances declined by 2% in current value terms in 2013. Strong growth in...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Pakistan

Mass products dominated fragrances in 2013, while premium fragrances witnessed the highest growth. The increase in specialist retailers and modern grocery retailers like supermarkets and forecourts also contributed to the growth of fragrances in ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in India

Manufacturers started to focus on introducing mass fragrances to exploit the growing demand for fragrances in tier II and tier III cities. Many companies including Titan Industries Ltd entered fragrances by introducing new brands which were priced ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Argentina

Inflation impacted on selling fragrances in Argentina in 2013. Due to annual inflation rate of 28%, consumers’ purchasing power was reduced and before the deceleration of demand, fragrance companies took the initiative to boost sales with promotions ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Procter & Gamble, despite being the leading beauty and personal care player, is losing ground due to not adapting to market shifts quickly enough. Going forward, its success will depend on creating new segments as it has lost ground to its key ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in Morocco

Overall fragrances could achieve a good performance in 2013. Such products enjoyed consumers’ demand as they are considered an affordable luxury. Cultural habits in Morocco led consumers to purchase fragrances as they tend to do so on a daily basis. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Kenya

During 2013, fragrances grew by 4% in current value terms, on the previous year. This was mainly due to increased focus on personal grooming among the urban population, especially women. Fragrances are also more widely available with many perfume ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Spain

During the last years of the review period and especially since 2012, the number of mono-brand beauty and personal care distributors is rocketing. Although the influence of these distributors on the market within other categories has been ...

Jul 2014 | US$900 | Add to cart | View details
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