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Euromonitor International publishes the world's most comprehensive market research on the fragrances industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Company Profile

Avon Products Inc in Beauty and Personal Care

Nov 2016

Avon Products Inc, the best known direct seller of beauty products in the world, stands on the edge of a huge restructuring which saw it divest its domestic North American business. The company has struggled to compete in recent years, as direct ...

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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Oct 2016

Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: the upsurge in colour cosmetics usage, exclusive fragrances, oil-based formats and face masks. Most recently it has purchased Becca Cosmetics, which ...

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Company Profile

Kao Corp in Beauty and Personal Care

Oct 2016

Tokyo-based Kao Corp has made the reduction of dependency on its domestic market a strategic priority, but has signally failed to achieve this, and sales in its neighbouring Chinese market have actually fallen. The company has invested in increasing ...

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Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

Oct 2016

LVMH’s perfume and cosmetics division achieved 8% year-on-year growth in 2015. Its revenue is derived primarily from fragrances, where it thrives on the equity of its iconic brands. In colour cosmetics, heritage brands have experienced steady growth,...

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Company Profile

Coty Inc in Beauty and Personal Care

Sep 2016

Coty is undergoing significant change. Having historically relied on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. The integration of Procter & Gamble’s ...

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Sep 2016

Japanese beauty and personal care player Shiseido Co Ltd ranked eighth in the world in 2015. The company is undergoing a strategic overhaul to help rebuild its current businesses and grow sales internationally. Key focuses include developing the ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Sep 2016

Johnson & Johnson Inc (J&J) regards itself as a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function and credibility. However, the bulk ...

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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2016

Colgate-Palmolive is the fourth largest player in global beauty and personal care, a legacy of its leadership in oral care. Despite cutting-edge innovations, it faces pressure from dynamic specialised rivals. Moreover, its narrow portfolio in the ...

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Company Profile

Unilever Group in Beauty and Personal Care

Aug 2016

Unilever’s strategy of increasingly focusing on higher priced premium segments and dynamic categories continued in 2016, with the acquisition of Dollar Shave Club, while expanding in larger developed markets is delivering positive results. Unilever ...

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Country Report

Fragrances in Egypt

Jul 2016

After the Egyptian revolution prices of global fragrances increased, particularly with the rise in the US dollar and inflation, which resulted in increasing prices of most global perfumes in 2015....

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Company Profile

Mary Kay Inc in Beauty and Personal Care

Jul 2016

Mary Kay Inc enjoyed spectacular growth in comparison to other direct sellers over 2010-2015. This is largely thanks to its success in China, where a stripped-down portfolio and a focus on skin care and consumer education drove growth. The brand’s ...

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Country Report

Fragrances in the United Kingdom

Jul 2016

In 2015 fragrances increased by a timid 1% in current value terms, supported by growth in the premium segment; especially premium men’s fragrances. Mass women’s fragrances declined by 4% in current value terms. This was due to a shift from mass to ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2016

US-based direct seller Amway Corp now generates most of its sales in Asia Pacific, with China at the heart of its business. But, rising competition and changing consumer habits have seen it lose share in most of its global markets over 2010-2015. In ...

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Country Report

Fragrances in New Zealand

Jul 2016

The majority of fragrances in New Zealand are distributed and marketed by distribution companies. In New Zealand CS Co is the major company for the distribution of fragrances, holding the agency for all Coty brands in New Zealand such as Calvin ...

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Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Jul 2016

Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has...

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Country Report

Fragrances in Iran

Jul 2016

The widespread distribution of fake and counterfeit products remained a serious issue for the growth of fragrances in Iran during 2015. The smuggling of different premium brands from the western borders is very common, and these brands are sold at a ...

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Country Report

Fragrances in Indonesia

Jun 2016

Fragrances recorded slightly slower current value growth in 2015 than in 2014, although sales continue to rise rapidly. As a result of rising image consciousness, consumers are investing more in their appearance. In addition, the rising employment ...

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Country Report

Fragrances in Sweden

Jun 2016

Customers are trending towards premium classic scents and towards an increasing supply of niche perfumes produced with various domestic scents. Fragrances experts stipulate that sweet and soft scents are rising in popularity due to the uncomplicated ...

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Country Report

Fragrances in Georgia

Jun 2016

As the Georgian lari faced a 35% devaluation against the US dollar in the third quarter of 2015, compared with the corresponding period in 2014, consumer disposable incomes decreased in short term. This made consumers more cautious about spending and...

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Strategy Briefing

Global Licensing Trends in Beauty and Personal Care

Jun 2016

Licensing is becoming an important factor across many categories. While fashion houses’ sales in the industry continue to grow, character franchises are driving licensing in baby/child-specific products and children’s oral care. As many celebrity ...

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