Fragrances

Market research on the fragrances industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
LEARN MORE
Country Report

Country Report

Fragrances in Algeria

May 2018

Over the forecast period, fragrances is expected to continue witnessing healthy growth. Use of fragrances will continue to be an integral part of beauty and personal care in the country. Both women and men like to use fragrance every day. Indeed, the...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in the US

May 2018

In the past, fragrances in the US experienced countless celebrity launches, with many fragrances communicating fantastical concepts too elevated for reality. The world has evolved, and consumers are now drawn to aspirational lifestyle brands, ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Norway

May 2018

As there have become fewer ways to add value within fragrances, a rising degree of emphasis has been put on improving the retail experience. In 2017, a large fragrance retailer in Norway, Fredrik & Louisa, made a notable investment in premium niche ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Finland

May 2018

Fragrances was one of the areas that was the most affected by the economic downturn in the review period. The recovery was already underway in 2016, and continued in 2017. However, it is expected to take until 2020 to exceed the sales level that they...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Chile

May 2018

With the deceleration of the Chilean economy, the current value performance of fragrances in 2017 did not match that seen in 2016. In such a context, players resorted to aggressive discounts both in-store and online. Premium brands increased their ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Romania

May 2018

In 2017, fragrances remained the biggest category in value terms in beauty and personal care in Romania, followed by skin care and colour cosmetics, thus differing from other Eastern European markets, where skin care leads sales. This situation can ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Estonia

May 2018

As a result of growing disposable income, consumers are upgrading to more expensive brands of fragrances. Whilst mass fragrances registered negative volume and stagnant value growth in 2017, volume sales of premium fragrances saw a smaller decline ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Malaysia

May 2018

Fashion brands continued to show rising interest in penetrating fragrances, especially mass fragrances. In 2017, Nike launched a series of mass men’s fragrances and mass women’s fragrances under the ranges Nike ION and Nike HUB. Nike was another ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Georgia

May 2018

In 2017, the growth of premium men’s fragrances outpaced that of premium women’s fragrances. This trend was evident throughout the review period. The habits of consumers are changing as it is gradually becoming habitual for males to spend more on ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Slovakia

May 2018

Premium fragrances gained retail value share in 2017 thanks to strengthening advertising support and slowly rising consumer purchasing power. However the main challenges the category faced in 2017 was the size of the masstige segment as well as ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Kazakhstan

May 2018

In Kazakhstan, consumers consider a number of factors when choosing a fragrance. For many people, fragrances are used to create a unique image and boost self-esteem. Therefore, fragrances tend to be used on a regular basis, with sales increasing in ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Latvia

May 2018

Getting value for money remained a priority for Latvian consumers in 2017 and so larger pack sizes such as 100ml performed well, with retailers displaying different sizes alongside each other to highlight the cost benefit to consumers. On the other ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Japan

May 2018

The growth of fragrances in 2017 was supported by sales in department stores. The Japan Department Stores Association reported that overall department store sales in 2017 showed positive growth for the first time in three years, mainly supported by ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Ecuador

May 2018

Between 2014 and 2016, fragrances was the most negatively affected by the ICE tax, which increased added charges from 150% to 300%. In addition, the 45% tariff surcharge on imported products also contributed to increased prices, a situation which ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Sweden

May 2018

Most fragrances sales are accounted for by premium brands, unlike in other beauty and personal care areas, where mass products dominate. High-quality, exclusivity, and brand loyalty are reasons for the popularity of premium fragrances. The stronger ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Costa Rica

May 2018

As a result of ongoing economic uncertainty, the performance of fragrances continued to be affected by the rising offer of more-affordable alternatives, which continued to emerge through the leading channels of beauty specialists, modern grocers and ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Belarus

May 2018

In 2017, fragrances continued to register positive current retail value growth. More consumers, both women and men, used fragrances daily. At the same time, economic downturn continued to affect the category. In 2017, mass women’s fragrances ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Hong Kong, China

May 2018

In 2017, fragrances sales recovered, following past years’ slump. The return of mainland Chinese tourists was the main driver behind the recovery. Excluding the tourist effect, fragrances is going through a retail value sales slump due to the ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in the Czech Republic

May 2018

Premium unisex fragrances gained in popularity in 2017 benefiting from aggressive marketing support and improving purchasing power. Product innovations also played an important role in 2017, such as in Calvin Klein’s Eternity brand extension. Unisex ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Serbia

May 2018

Fragrance products are considered by many Serbian consumers to be non-essential and people are quick to cut back on such expenses during times of economic turmoil. However, when the situation is the opposite, ie when disposable income is growing, ...

US$990
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More