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Market Research on Fragrances

Euromonitor International publishes the world's most comprehensive market research on fragrances within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Company Profile

    L'Occitane International SA in Beauty and Personal Care

    L'Occitane International SA, a French manufacturer of natural beauty products, saw rapid growth between 2009 and 2014, partly underpinned by store openings, but also by rising demand for natural cosmetics in Asia Pacific and Latin America. Economic ...

    Dec 2015 | US$570 | Add to cart | View details

    Company Profile

    Shiseido Co Ltd in Beauty and Personal Care

    Japanese BPC player Shiseido Co Ltd is undergoing a strategic overhaul to help grow sales internationally and develop the Shiseido brand in particular as a global beauty leader, and develop a stronger premium position with its NARS and bareMinerals ...

    Dec 2015 | US$570 | Add to cart | View details

    Company Profile

    Johnson & Johnson Inc in Beauty and Personal Care

    US producer Johnson & Johnson Inc (J&J) sees itself as a healthcare company rather than a BPC player. This gives the company’s BPC portfolio a pharmaceutical tilt, in theory a competitive edge in a market where consumer demand for function and ...

    Nov 2015 | US$570 | Add to cart | View details

    Global Briefing

    Reconnecting Fragrance to its Artistic Value

    While developing regions are forecast robust growth in fragrances over 2014-2019, developed markets are saturated. Rapid launch activity in the mainstream market is not necessarily indicative of unabated innovation, but merely of a category that is ...

    Nov 2015 | US$1,325 | Add to cart | View details

    Company Profile

    LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

    LVMH is the world’s leading luxury goods player. While beauty is one of its smallest divisions, the category saw increased investment. Its revenue is derived primarily from fragrances, where it thrives on the equity of its iconic brands, combined ...

    Nov 2015 | US$570 | Add to cart | View details

    Company Profile

    Clarins SA in Beauty and Personal Care

    Clarins SA, a premium beauty company specialising in fragrances and skin care, has been re-privatised since it delisted from the Paris Stock Exchange in 2010. With heavy dependence on developed markets and revenues coming primarily from its eponymous...

    Oct 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Malaysia

    Fragrances registered strong current value growth in 2014 as mass brands benefited from strong marketing/promotional strategies. Top players like Avon Cosmetics (M) introduced frequent price discounts, value packs and various scents to attract ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Egypt

    Over the review period, small perfumer stores affected the demand for fragrances. These outlets target young people through their ability to recreate their favourite premium fragrances brands. However, there is significant demand for fragrances as ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Indonesia

    In 2014, fragrance manufacturers continued their effort in attracting consumers through new product launches of both premium and mass products. Companies focused on fragrances that attract younger consumers, seeing that the demand for teen beauty ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Vietnam

    Fragrances used to worn only on special occasions, such as big parties or weddings. However, due to the influence of Western culture and higher living standards, local consumers have tended to wear fragrances on a more frequent basis. The key ...

    Sep 2015 | US$990 | Add to cart | View details

    Global Briefing

    The Future for Plastic Tubes: Opportunities Analysis in Beauty and Personal Care

    Squeezable plastic tubes rose by 4% in personal care globally in 2014; an even better performance than total packaging’s 3% increase. Over 2014-2019, plastic tube volumes are set to grow primarily alongside rising toothpaste sales in developing ...

    Sep 2015 | US$1,325 | Add to cart | View details

    Country Report

    Fragrances in New Zealand

    It was noted that due to the proliferation of celebrity fragrances over the review period, prices gradually became more affordable, due to their popularity. In particular, many are targeted at the tween/young adult market, such as launches by the ...

    Sep 2015 | US$990 | Add to cart | View details

    Company Profile

    Elizabeth Arden Inc in Beauty and Personal Care

    Elizabeth Arden Inc is overhauling its brand strategy to boost sales and regain its prestige status. It has tightened distribution to curb excessive retail discounts and improve profit margins. Through its joint venture with prestige distributor ...

    Sep 2015 | US$570 | Add to cart | View details

    Company Profile

    Colgate-Palmolive Co in Beauty and Personal Care

    Colgate-Palmolive Co is the world’s fourth leading company in the beauty and personal care industry, a testament to its oral care presence given its position stems mainly from this category. Despite cutting-edge innovations in oral care, its narrow ...

    Sep 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Kazakhstan

    In Kazakhstan fragrances are very popular and the category was dynamically developing in 2014. Use of fragrances is an integral part of beauty and personal care in Kazakhstan. Both women and men like to use fragrance every day. The culture of using ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Uzbekistan

    In 2014, unlike most other beauty and personal care categories, fragrances in Uzbekistan witnessed a premiumisation trend. In this category, premium brands are perceived as prestige and people act as though they are able to afford such products. For ...

    Sep 2015 | US$990 | Add to cart | View details

    Company Profile

    Mary Kay Inc in Beauty and Personal Care

    Mary Kay Inc, a US-based BPC direct selling operator, has enjoyed solid growth between 2009 and 2014, a period during which other direct sellers have struggled. This has been built on success in China, where the simplicity of its offer strengthens ...

    Sep 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Algeria

    Fragrances experienced very fast growth of 10% in value terms in 2014, and a value CAGR of 9% during the review period.

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Belarus

    In 2014, fragrances witnessed an upward trend, moving towards premiumisation. The growth of current retail sales of premium fragrances was higher, than the growth of current retail sales of mass fragrances. This reflects the economic situation in ...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Unilever Group in Beauty and Personal Care

    Unilever’s strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, Unilever is intensifying activities to ...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Estée Lauder Cos Inc in Beauty and Personal Care

    Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: exclusive fragrances, oil-based formats and the increasing use of face masks. Since October 2014, Estée Lauder has purchased Le Labo, Rodin Olio Lusso, ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in the Philippines

    Sales of fragrances declined by 1% in current value terms in 2014. The poor performance of the category is still largely dictated by the difficulties encountered by mass fragrances, which declined in current value by 4% in 2014. This, in turn, is ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Thailand

    Fragrances slowed in current value growth terms in 2014 compared with 2013. The non-essential nature of fragrances resulted in consumers cutting back expenditure on this item given the unstable political situation in Thailand in 2014. That said, ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Taiwan

    There was healthy growth in demand for fragrances in 2014. Demand continued to be concentrated in premium brands rather than in mass brands. Consumers, in general, are more familiar with premium brands and premium brand packaging and scents typically...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Hong Kong, China

    Although current value growth in fragrances in 2014 was one percentage point slower than the growth recorded in the category during 2013, at 7% current value growth remained strong in the category in 2014. This was due to the rising image ...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Chanel SA in Beauty and Personal Care

    Chanel SA, with its eponymous brand, is one of the most well-known luxury brands in the world. Over half of its sales come from its beauty business which includes classic fragrances such as Chanel No5. While Chanel rules the premium fragrances ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Slovenia

    Ongoing economic difficulties in Slovenia weakened consumers’ purchasing power and thus consumers changed their buying habits to planned and rational ones. Frugality became more important than ever and as a result, consumers bought mostly essential ...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Following its divestment of beauty brands, Procter & Gamble will be losing its spot as the number one beauty and personal care player, but a streamlined portfolio is expected to yield positive results for the company.

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    L‘Oréal Groupe in Beauty and Personal Care

    L'Oréal is soon to become the leader in the beauty and personal care industry. In 2014, however, the company came under some pressure in the mass segment. It is reinforcing its position through strategic acquisitions and a stronger digital drive: the...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Puig SL in Beauty and Personal Care

    Puig SL is seeking to expand its geographic footprint to reduce its reliance on the flagging Western European market, but also to exploit rising spending power in frontier markets. As it continues to fortify its premium positioning, specifically in ...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Henkel AG & Co KGaA in Beauty and Personal Care (world)

    While Henkel recorded good year-on-year growth in beauty and personal care in 2014, the company is faced with two major challenges. Firstly, the company has a narrow beauty focus with hair care generating most of its total beauty and personal care ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Brazil

    Fragrances recorded current value growth of 13% in 2014, reaching BRL17.1 billion. This was almost the same growth rate as recorded the previous year. This performance shows that despite all the economic factors impacting the country, the passion ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Bulgaria

    The rising preference among consumers for smaller packaging prevailed in 2014, partially reflecting a response to economic difficulties, but also a strong desire to achieve variety with limited means. The preference for smaller packaging particularly...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Switzerland

    In spite of its modest performance in 2014, the fragrances category remains characterised by high levels of dynamism, especially in the fields of niche fragrances and limited editions, as well as designer and celebrity fragrances. Continued consumer ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Belgium

    More than ever, sales of fragrances in 2014 were both supported and hampered by promotions and discounts. A particularity of the Belgian market with regard to premium fragrances is the high level of promotional and discount activity in beauty ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in France

    The key story of in fragrances in France during 2014 is that new premium fragrances recently launched in the category are by now the leading brands in the category. Invictus by Paco Rabanne - Groupe Puig SA ranked second in premium men’s fragrances, ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Natura Cosméticos SA has built global share in the BPC market due to its success in Brazil; this underlines the importance of direct selling in the company’s domestic market. However, it has started to lose share to store-based retailers in Brazil ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in India

    Fragrances registered strong growth in 2014. This was driven by the increased use of fragrances by both men and women. The usage of fragrances was previously limited, and was used only occasionally. However, this changed over the review period, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Czech Republic

    Internet retailing gained importance during 2014, as more purchase of fragrances were realised through online shops. Online shops attracted consumers with various loyalty bonuses and price discounts, which are appreciated by Czech consumers. Internet...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Singapore

    Fragrances witnessed a current value sales decline of 1% in 2014, a slowdown compared to the decline of 2% seen in 2013. The highly competitive retail landscape for fragrances in Singapore continued to impact its current value performance, as beauty ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Amway Corp in Beauty and Personal Care

    Amway Corp, the largest direct seller in the world, is increasingly focusing on consumer health. Nevertheless, within BPC, it is investing in new production sites to supply emerging markets in Asia Pacific. Globally, 64% of its 2014 BPC sales were ...

    Jul 2015 | US$570 | Add to cart | View details

    Company Profile

    Coty Inc in Beauty and Personal Care

    Coty is undergoing significant change. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. In June 2015, Coty announced that its US$12 billion ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Peru

    The fragrances category was the most affected by deceleration of the economy. Although retailers and direct sellers made important promotions and discounts across the year, the category was impacted and contracted 5% compared to the previous year. ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Hungary

    Fragrances continued to benefit from rising household incomes, and recorded stable 1% volume growth in 2014. Growth was primarily driven by the success of premium products, since many consumers could afford more expensive products under the improving...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Poland

    In 2014, fragrances continued to decline in terms of value sales, which was related to smarter shopping. Customers increasingly looked for favourable price discounts which enabled them to save. Moreover, the number of internet retailers offering ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Yves Rocher Sa in Beauty and Personal Care

    Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Spain

    Current value sales of fragrances in Spain declined by 4% in 2014 as the category recorded a similar performance to previous years of the review period, during which current value sales declined every year, falling within a range of -3% and -5%.

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Netherlands

    Sales of fragrances registered a virtually stagnant performance in 2014. Amidst economic difficulties surrounding the Eurozone crisis and rising unemployment figures, Dutch consumers displayed a growing price sensitivity and reluctance to spend on ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Revlon Inc in Beauty and Personal Care

    Despite Revlon’s high profile label and multinational presence, the brand remains heavily reliant on the mature US market, limiting its growth potential. Moreover, a slow innovation pipeline has side-lined its eye and facial make-up business, ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Pakistan

    International brands have the lead in terms of value share of fragrances because of their modern packaging, fresh aroma and originality. These brands are mostly preferred by the young population. There is also a strong hold of duplicate fragrances in...

    Jul 2015 | US$990 | Add to cart | View details
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