Euromonitor International publishes the world's most comprehensive market research on the fragrances industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Fragrances in Ecuador

May 2017

In 2014, 2015 and 2016, fragrances was the category most negatively affected by the ICE tax, which increased added charges from 150% to 300%. In addition, the 45% tariff surcharge on imported products also contributed to increased prices, a situation...

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Country Report

Fragrances in Malaysia

May 2017

Economic factors in Malaysia continued to impact demand for fragrances. Many consumers who are price-sensitive and have low budgets to spend on fragrances tend to eliminate the use of premium fragrances or even switch to mass fragrances as cheaper ...

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Country Report

Fragrances in the US

May 2017

Fragrances posted current value growth of 3% in 2016, up marginally from the review period CAGR of 2%. The ongoing economic recovery in the US enabled consumers to increase their spending on beauty and personal care items in 2016 and the growing ...

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Country Report

Fragrances in Uruguay

May 2017

Uruguayan consumers are influenced by fashion, celebrities and social status; therefore, following a trend, consumers are switching to premium brands. However, due to the economic slowdown, consumers are also more sensitive to prices....

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Country Report

Fragrances in Belarus

May 2017

Value sales rose well under inflation in 2016. However, premium products gained share at the expense of mass counterparts, especially in premium women’s fragrances as these consumers use fragrances as a way of expressing themselves. Most seek out the...

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Country Report

Fragrances in Germany

May 2017

Due to the maturity of the category, in 2016 manufacturers sought new ways to differentiate themselves from their competitors and attract consumers. Thus, the year was marked by a countless number of limited editions, modern updates of iconic ...

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Country Report

Fragrances in the United Kingdom

May 2017

In 2016 fragrances recorded positive momentum, supported by growth of premium fragrances. The mass segment within fragrances, however, experienced a negative trend which would suggest a clear inclination towards more premium and branded products that...

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Country Report

Fragrances in Egypt

May 2017

The rise in the US dollar, customs and import regulations resulted in increased prices many times across 2016 and prices were hiked even more after the free fluctuation of the Egyptian pound in November 2016....

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Country Report

Fragrances in the Philippines

May 2017

As consumers’ disposable incomes continued to improve, demand for fragrances progressed in 2016. What pushed growth in 2016 was the growing interest of younger consumers in fragrances across income groups. The increasing sophistication of young ...

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Country Report

Fragrances in Australia

May 2017

Fragrances delivered strong growth in 2016, support by a plethora of new product launches including new variants and brand extensions. Louis Vuitton launched its first fragrance collection in 70 years in September 2016. The new collection, Les ...

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Country Report

Fragrances in Mexico

May 2017

By the end of 2016, the luxury department store El Palacio de Hierro innovated with the introduction of its own premium fragrance named Esencia del Palacio (Palace’s Essence). The collection of three unisex fragrances was created by the Arquiste ...

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Country Report

Fragrances in New Zealand

May 2017

After plentiful introductions over the review period, it was notable in 2016 that new fragrance introductions were down, with product extensions (flankers) or limited editions of existing brands being the main focus. However, this was particularly ...

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Country Report

Fragrances in South Korea

May 2017

Fragrances performed healthily in 2016, recording a value sales growth rate of over 5% for the sixth consecutive year. Premium unisex fragrances posted remarkable value growth of 42%, which helped to drive the healthy performance of the fragrances ...

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Country Report

Fragrances in Brazil

May 2017

Until 2015, hair care had the most value sales within beauty and personal care. In 2016, owing to the economic slowdown and decreasing purchasing power amongst low- and middle-income consumers, there was a reduction in volume sales and some trading ...

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Country Report

Fragrances in Iran

May 2017

The continuous decline of purchasing power for middle-income consumers was a key aspect of the economy in 2016, which affected demand for both mass and premium fragrances. A general trend of popularity growth for mass products occurred in response to...

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Country Report

Fragrances in Thailand

May 2017

With rising image-consciousness, a healthy performance was witnessed for fragrances in 2016. Fragrances are considered to be popular items as gifts for different special occasions to oneself and loved ones, such as for an anniversary, Valentine’s ...

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Country Report

Fragrances in Taiwan

May 2017

There was healthy growth in demand for fragrances in 2016. Demand continued to favour premium brands more than mass brands. Consumers, in general, are more familiar with premium brands, and premium brand packaging and scents typically have a greater ...

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Country Report

Fragrances in Kazakhstan

May 2017

The fragrances category has a broad appeal in Kazakhstan, with such products being purchased by both women and men of all ages and disposable income levels. Demand for fragrances products is particularly strong among urban professionals and those who...

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Country Report

Fragrances in Denmark

May 2017

As an ingredient in beauty and personal care products, perfume received a lot of attention in 2016. Perfume was increasingly regarded as one of the contributing factors to the rising rate of allergies in Denmark. In 2016, the Danish Environment ...

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Fragrances in Slovakia

May 2017

Fragrances continued to see stable current value growth in 2016, as a high number of product innovations were launched, attracting consumers’ attention. Many consumers wanted to distinguish themselves from others, and looked for unique scents within ...

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