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Fragrances market research

Euromonitor has the world’s most comprehensive research on the fragrances category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the Fragrances market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fragrances market research answer questions such as:

  • What is the market size of fragrances?
  • What are the major brands in fragrances?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

results

 

Passport

Passport Fragrances Americas

All current Fragrances category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Asia Pacific and Australasia

All current Fragrances category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Eastern Europe

All current Fragrances category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Middle East and Africa

All current Fragrances category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$9,500 | Add to cart | View details

Passport

Passport Fragrances Western Europe

All current Fragrances category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Global

All of our data and analysis for Fragrances in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2014 | US$50,000 | Add to cart | View details

Company Profile

Coty Inc in Beauty and Personal Care

Coty is undergoing significant changes. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. It has embarked on a number of acquisitions in 2012 ...

Feb 2014 | US$525 | Add to cart | View details

Company Profile

Elizabeth Arden Inc In Beauty and Personal Care

Elizabeth Arden Inc, a US-based beauty and personal care company, is overhauling its brand strategy to grow sales. It is pushing its range of fragrances into international markets, notably Western Europe, and relaunching a slimmer, younger looking ...

Jan 2014 | US$525 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2012. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Unilever ...

Jan 2014 | US$525 | Add to cart | View details

Company Profile

Henkel AG & Co KGAA IN Beauty and Personal Care

While Henkel’s share has remained static in 2013 in the beauty and personal care industry, it is too focused on its core operations and would benefit from expanding in faster-growing categories. It has fallen behind market growth due to its limited ...

Jan 2014 | US$525 | Add to cart | View details

Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

LVMH Moët Hennessy Louis Vuitton SA is one of the world’s largest luxury goods companies, with a portfolio of super premium brands. The company’s product coverage is biased towards fragrances and colour cosmetics, in which it holds a strong brand ...

Dec 2013 | US$525 | Add to cart | View details

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Estée Lauder has performed strongly thanks to rapid expansion in emerging markets and apt identification of market opportunities. Its focus is, however, too narrow in comparison to some of its key competitors and this could potentially impact its ...

Dec 2013 | US$525 | Add to cart | View details

Company Profile

Kao Corp in Beauty and Personal Care

Kao remains reliant on its domestic market, which contributed three quarters of the company’s total beauty and personal care sales in 2012. Japan is forecast to be among the most sluggish of the world’s major markets over 2012-2017, placing an ...

Nov 2013 | US$525 | Add to cart | View details

Company Profile

Clarins SA in Beauty and Personal Care

Clarins SA, a premium beauty company specialising in fragrances and skin care, is going through a transformation period since it delisted from the Paris Stock Exchange in 2010. With heavy dependence on Western European markets and revenues coming ...

Nov 2013 | US$525 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Johnson & Johnson defines itself as a health-focused company, and this strongly informs its beauty and personal care offer. The company benefits from a broad geographic spread, and has developed a strong base for development in key growth categories ...

Nov 2013 | US$525 | Add to cart | View details

Company Profile

Puig SL in Beauty and Personal Care

Puig SL, a Spain-based beauty company primarily in fragrances, is seeking to expand its international markets in order to reduce dependency on weak Western European markets where historically it has generated sales; at the same time it is looking to ...

Nov 2013 | US$525 | Add to cart | View details

Company Profile

Revlon Inc in Beauty and Personal Care

Revlon’s eponymous brand is one of the most recognised labels globally. The company has established multinational presence, but remains heavily reliant on the mature and competitive US market. The company has managed to hold on and improve on its lip...

Oct 2013 | US$525 | Add to cart | View details

Country Report

Fragrances in Switzerland

Overall sales of fragrances in Switzerland saw a negligible decline in current value terms in 2012, but the positive performance of premium fragrances helped to prevent a steeper decline. Manufacturers of fragrances continuously sought to invest in ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Pakistan

Both mass and premium fragrances, such as adidas and Chanel, saw increasing demand from consumers at the end of the review period. This was largely thanks to a stronger distribution presence. Beauty specialist retailers, supermarkets and hypermarkets...

Oct 2013 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Procter & Gamble is the world’s leading beauty and personal care company, but in recent years it has been finding it more difficult to drive sales growth. A key factor across the board for its beauty portfolio is overreliance on one brand and a ...

Oct 2013 | US$525 | Add to cart | View details

Country Report

Fragrances in Egypt

Sales of fragrances became increasingly reliant on sales peaks for most retailers towards the end of the review period. With most households facing economic problems, a growing percentage of fragrances were purchased as gifts around special occasions...

Oct 2013 | US$900 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Colgate performed well in 2012 despite the economic pressure thanks to its diverse regional presence, a well-segmented oral care portfolio and robust innovation pipeline. However, Colgate is too focused on oral care and would benefit from expanding ...

Oct 2013 | US$525 | Add to cart | View details

Company Profile

Natura Cosméticos SA in Beauty and Personal Care

The Brazilian beauty direct seller, Natura Cosméticos SA, continues to make substantial sales gains, but rising competition at home and softening demand for direct selling saw share slip in 2012. In response, the company is making progress with ...

Oct 2013 | US$525 | Add to cart | View details

Country Report

Fragrances in Thailand

Thai consumers are tending to pay more attention to their image and personality. With regard to fragrances in Thailand, over half of sales are accounted for by mass products, whereas premium fragrances account for smaller share. Thanks to the ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Austria

The good performance of fragrances was influenced by several factors in 2012 in Austria. First, after a period of more frugal purchases during the 2009/2010 recessionary period, consumers started to feel confident about buying luxury products again. ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in New Zealand

2012 saw the pharmacy channel begin to parallel import well-known fragrance brands to compete with the cheaper prices on offer through other channels such as mass merchandisers (The Warehouse), parallel importing retailers that parallel import and ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Saudi Arabia

A Fatwa was issued in June 2012 by Dr Ali Ahmed Mashael, Grand Mufti at the Department of Islamic Affairs and Charitable Activities in Dubai. This stated that Muslims can use alcohol-based fragrances, due to the proportion of alcohol in fragrances ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Germany

Fragrances in Germany experienced a positive performance in 2012, with retail current value growth of 2%, reaching €2.0 billion. Volume growth of fragrances in Germany only increased by 1%, which was lower compared with 2011. This was due to the poor...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Cameroon

The current value growth of 4% recorded in fragrances in Cameroon during 2012 was a significantly better performance than the growth recorded in the category over the entire review period. This was largely due to the rising awareness of fragrances ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in the Netherlands

Fragrances saw a further healthy development of its value sales in 2012 as despite the difficult economic circumstances, there was a continued interest by consumers in fragrances. One major factor in the continued growth of the fragrances sector in ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Belgium

End of the world in December 2012 or not, marketers predicted a good performance for fragrances for the whole year 2012. Most players in fragrances were satisfied by the year 2011 and were even surprised by the good results of the first half of 2012 ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in France

Due to a high level of competition, in 2012 manufacturers of fragrances, in particular those positioned in the premium segment, invested strongly in innovation. They continued to extend their brands, or relaunched classics. They brought out new ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Georgia

Mass fragrances continued to see a growth trend in 2012, and benefited from high popularity amongst consumers due high affordability, with a reasonable price/quality ratio. The typical mass product in fragrances costs on average GEL40 for 50ml. Such ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Canada

In 2012, fragrances registered a 2% increase in current value sales to reach C$703 million, though retail volume sales fell by 1%. This reflected the average current unit price increase of 2%, which was the only growth driver. Over the review period,...

Sep 2013 | US$900 | Add to cart | View details

Company Profile

L'Oréal Groupe in Beauty and Personal Care

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across ...

Sep 2013 | US$525 | Add to cart | View details

Country Report

Fragrances in Chile

Being fragrances one of the most aspirational products in beauty and personal care has benefited premium fragrances, which grew by 19% in 2012. The low unemployment rates, easy access to credit and the average Chilean having more purchasing power, ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Italy

Following the recommendations published by the Scientific Committee of Consumer Safety (SCCS) back in July 2012, fragrance manufacturers in Europe are concerned that their perfumes might be altered in terms of odour and development going forward. ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Tunisia

Despite the widespread distribution of fake and counterfeit products, legal market of fragrances showed good performance in 2012 with 11% value growth. This performance was due to Tunisian consumers who became more fragrances-oriented and this was ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in the United Arab Emirates

There is a strong tradition for fragrances in the United Arab Emirates, with local men and women using perfumes on a daily basis. The country is particularly known for its oud-based fragrances and benefits from the strong presence of premium oud ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Vietnam

In 2012, fragrances recorded a strong performance with a value growth rate of 19%. Previously, fragrances was perceived as a luxurious product and was not mandatory in daily personal care. They were worn mainly during special occasions, such as ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Dominican Republic

Companies are increasing their portfolio of products in the fragrance category, with a strong emphasis on premium men’s fragrances. Advertising activities tend to focus on holidays and special occasions such as Christmas and Father’s Day. As men are ...

Sep 2013 | US$900 | Add to cart | View details

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Oriflame, a Swedish producer and retailer of BPC and consumer health products, suffered from overexposure to weakening consumer demand in its key Eastern Europe markets, as well as an inability to add value to its portfolio. It is addressing these ...

Sep 2013 | US$525 | Add to cart | View details

Country Report

Fragrances in India

Changing lifestyles coupled with changing attitudes increasingly pushed consumers towards premium fragrances. The trend was quite strong in urban areas, where the working population (both men and women) spent willingly to stay well-groomed. Consumers...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in South Korea

In 2012, super premium fragrances was responsible for much of the healthy 8% value growth of the fragrances category. Premium fragrances increased by 10% although mass fragrances recorded a contracting growth rate in current value terms. Consumers ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Kenya

Fragrances was led by mass brands in 2012. These brands are well packaged, of good quality and are widely distributed as opposed to premium brands.

Aug 2013 | US$900 | Add to cart | View details

Company Profile

Amway Corp in Beauty and Personal Care

US-based direct seller Amway Corp has enjoyed strong growth over the review period, underpinned chiefly by its success in China where it ranks fifth in the total BPC market, and first in premium cosmetics. This ability to position itself as a premium...

Aug 2013 | US$525 | Add to cart | View details

Country Report

Fragrances in Hong Kong, China

Due to the high import duties on luxury products in China, mainland Chinese tourists turned to Hong Kong, China to purchase fragrances. Besides lower product prices, the strong promotions, including discounts and attractive gifts with purchases, ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Taiwan

Fragrances in Taiwan is well-developed. There was an increase in demand in 2012 due to company marketing and branding activities. Manufacturers constantly introduced limited collections to ensure consumer interest.

Aug 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Australia

Online beauty and personal care retailers such as strawberry.net and Greys Outlet have evolved into major players in fragrances. Online retailers proved successful in sourcing products, including fragrances, at low prices and built a strong presence ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Fragrances in Turkey

In 2012, fragrances saw a small current value growth by 3%. However, the growth demonstrated by the sector was well behind the 7% CAGR seen over the review period. The lower performance was due to the weak performance of mass fragrances during the ...

Aug 2013 | US$900 | Add to cart | View details
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