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Euromonitor International publishes the world's most comprehensive market research on the fragrances industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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        Company Profile

        Coty Inc in Beauty and Personal Care

        Sep 2016

        Coty is undergoing significant change. Having historically relied on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. The integration of Procter & Gamble’s ...

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        Company Profile

        Shiseido Co Ltd in Beauty and Personal Care

        Sep 2016

        Japanese beauty and personal care player Shiseido Co Ltd ranked eighth in the world in 2015. The company is undergoing a strategic overhaul to help rebuild its current businesses and grow sales internationally. Key focuses include developing the ...

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        Company Profile

        Johnson & Johnson Inc in Beauty and Personal Care

        Sep 2016

        Johnson & Johnson Inc (J&J) regards itself as a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function and credibility. However, the bulk ...

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        Company Profile

        Colgate-Palmolive Co in Beauty and Personal Care

        Aug 2016

        Colgate-Palmolive is the fourth largest player in global beauty and personal care, a legacy of its leadership in oral care. Despite cutting-edge innovations, it faces pressure from dynamic specialised rivals. Moreover, its narrow portfolio in the ...

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        Company Profile

        Unilever Group in Beauty and Personal Care

        Aug 2016

        Unilever’s strategy of increasingly focusing on higher priced premium segments and dynamic categories continued in 2016, with the acquisition of Dollar Shave Club, while expanding in larger developed markets is delivering positive results. Unilever ...

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        Country Report

        Fragrances in Egypt

        Jul 2016

        After the Egyptian revolution prices of global fragrances increased, particularly with the rise in the US dollar and inflation, which resulted in increasing prices of most global perfumes in 2015....

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        Company Profile

        Mary Kay Inc in Beauty and Personal Care

        Jul 2016

        Mary Kay Inc enjoyed spectacular growth in comparison to other direct sellers over 2010-2015. This is largely thanks to its success in China, where a stripped-down portfolio and a focus on skin care and consumer education drove growth. The brand’s ...

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        Country Report

        Fragrances in the United Kingdom

        Jul 2016

        In 2015 fragrances increased by a timid 1% in current value terms, supported by growth in the premium segment; especially premium men’s fragrances. Mass women’s fragrances declined by 4% in current value terms. This was due to a shift from mass to ...

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        Company Profile

        Amway Corp in Beauty and Personal Care

        Jul 2016

        US-based direct seller Amway Corp now generates most of its sales in Asia Pacific, with China at the heart of its business. But, rising competition and changing consumer habits have seen it lose share in most of its global markets over 2010-2015. In ...

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        Country Report

        Fragrances in New Zealand

        Jul 2016

        The majority of fragrances in New Zealand are distributed and marketed by distribution companies. In New Zealand CS Co is the major company for the distribution of fragrances, holding the agency for all Coty brands in New Zealand such as Calvin ...

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        Company Profile

        Oriflame Cosmetics SA in Beauty and Personal Care

        Jul 2016

        Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has...

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        Country Report

        Fragrances in Iran

        Jul 2016

        The widespread distribution of fake and counterfeit products remained a serious issue for the growth of fragrances in Iran during 2015. The smuggling of different premium brands from the western borders is very common, and these brands are sold at a ...

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        Country Report

        Fragrances in Indonesia

        Jun 2016

        Fragrances recorded slightly slower current value growth in 2015 than in 2014, although sales continue to rise rapidly. As a result of rising image consciousness, consumers are investing more in their appearance. In addition, the rising employment ...

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        Country Report

        Fragrances in Sweden

        Jun 2016

        Customers are trending towards premium classic scents and towards an increasing supply of niche perfumes produced with various domestic scents. Fragrances experts stipulate that sweet and soft scents are rising in popularity due to the uncomplicated ...

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        Country Report

        Fragrances in Georgia

        Jun 2016

        As the Georgian lari faced a 35% devaluation against the US dollar in the third quarter of 2015, compared with the corresponding period in 2014, consumer disposable incomes decreased in short term. This made consumers more cautious about spending and...

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        Strategy Briefing

        Global Licensing Trends in Beauty and Personal Care

        Jun 2016

        Licensing is becoming an important factor across many categories. While fashion houses’ sales in the industry continue to grow, character franchises are driving licensing in baby/child-specific products and children’s oral care. As many celebrity ...

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        Country Report

        Fragrances in Japan

        Jun 2016

        Fragrances both benefited and suffered due to a growing Japanese focus on scent during the review period. While a stronger focus on scent encouraged many consumers to buy more fragrances, many consumers continue to prefer lighter scents. A strong ...

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        Country Report

        Fragrances in Brazil

        Jun 2016

        In 2015 the largest direct selling companies, Natura Cosméticos and Avon Cosméticos, lost share. In part this share was lost to small- and medium-sized companies which operate under the same direct selling model, including Jequiti Cosméticos and Mary...

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        Country Report

        Fragrances in Cameroon

        Jun 2016

        In 2015 fragrances recorded current value growth of 6%, which was lower than the growth over the review period. Despite the fact that players benefited from stronger consumer purchasing power, high unit prices still discouraged many low- and ...

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        Country Report

        Fragrances in Kenya

        Jun 2016

        Fragrances in Kenya is a highly fragmented category in which numerous small and medium-sized enterprises currently operate, covering all major cities throughout the country and offering affordable fragrances, including products imported from Dubai, ...

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