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Market Research on Fragrances

Euromonitor International publishes the world's most comprehensive market research on fragrances within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Country Report

    Fragrances in Indonesia

    Fragrances recorded slightly slower current value growth in 2015 than in 2014, although sales continue to rise rapidly. As a result of rising image consciousness, consumers are investing more in their appearance. In addition, the rising employment ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Sweden

    Customers are trending towards premium classic scents and towards an increasing supply of niche perfumes produced with various domestic scents. Fragrances experts stipulate that sweet and soft scents are rising in popularity due to the uncomplicated ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Georgia

    As the Georgian lari faced a 35% devaluation against the US dollar in the third quarter of 2015, compared with the corresponding period in 2014, consumer disposable incomes decreased in short term. This made consumers more cautious about spending and...

    Jun 2016 | US$990 | Add to cart | View details

    Global Briefing

    Global Licensing Trends in Beauty and Personal Care

    Licensing is becoming an important factor across many categories. While fashion houses’ sales in the industry continue to grow, character franchises are driving licensing in baby/child-specific products and children’s oral care. As many celebrity ...

    Jun 2016 | US$1,325 | Add to cart | View details

    Country Report

    Fragrances in Japan

    Fragrances both benefited and suffered due to a growing Japanese focus on scent during the review period. While a stronger focus on scent encouraged many consumers to buy more fragrances, many consumers continue to prefer lighter scents. A strong ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Brazil

    In 2015 the largest direct selling companies, Natura Cosméticos and Avon Cosméticos, lost share. In part this share was lost to small- and medium-sized companies which operate under the same direct selling model, including Jequiti Cosméticos and Mary...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Cameroon

    In 2015 fragrances recorded current value growth of 6%, which was lower than the growth over the review period. Despite the fact that players benefited from stronger consumer purchasing power, high unit prices still discouraged many low- and ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Kenya

    Fragrances in Kenya is a highly fragmented category in which numerous small and medium-sized enterprises currently operate, covering all major cities throughout the country and offering affordable fragrances, including products imported from Dubai, ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the United Arab Emirates

    The strong cultural significance of fragrances meant they continued to be an important part of attire for both women and men in the country in 2015, especially amongst Arabs. The country is well-known for its traditional scents, such as oud-based ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Poland

    Innovation was one of the main factors behind the stable performance of fragrances in Poland in 2015. New product launches continued to drive sales. Moreover, companies ran large marketing campaigns featuring famous actors and actresses and ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Australia

    Aggressive price-competition continues to characterise fragrances in Australia, with discount pharmacies such as Chemist Warehouse increasing their share in the category. Discount pharmacies have increased their share through the offering of a wide ...

    Jun 2016 | US$990 | Add to cart | View details

    Company Profile

    Henkel AG & Co KGaA in Beauty and Personal Care (world)

    While Henkel recorded positive organic year-on-year growth in beauty in 2015, the company is faced with two major challenges including a very narrow focus mainly emerging from hair care, and exposure to politically volatile markets. Henkel lacks ...

    Jun 2016 | US$570 | Add to cart | View details

    Company Profile

    NaturaCosméticosSA in Beauty and Personal Care

    Natura Cosméticos SA, the Brazil-based direct seller and producer of natural positioned, masstige beauty products, finds itself challenged by changing consumer habits and a challenging macro environment in its home market. Its offer, however, remains...

    Jun 2016 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Romania

    Fragrances saw an above-average performance in beauty and personal care in 2015. While fragrances are viewed as non-essential or even as indulgent purchases, these products are benefiting from also being viewed as status symbols. The consumer base ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Philippines

    As Avon Cosmetics Inc continued to incur a decline in sales in 2015, other players, especially mass companies, made more efforts to attract consumers. Over the review period, Avon Cosmetics Inc witnessed a strong slowdown due to its decreasing number...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in India

    Demand for fragrances remained high during 2015, driven by rising disposable incomes, increasing availability due to the growth of modern retailers and internet retailing as well as greater focus on personal hygiene among Indian consumers. As ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Spain

    Current value sales of fragrances increased by 4% in Spain in 2015, recording a better performance than in previous years of the review period, during which current value sales declined every year, by between 3% and 5%.The better performance in 2015 ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Macedonia

    In 2015, fragrances in Macedonia recorded current value growth of 4% to reach sales of MKD492 million. This increase was slightly above the average growth rate of the population as well as GDP growth. The category in 2015 was fuelled by local ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Dominican Republic

    Fragrances experienced positive growth in 2015 throughout all categories. As economic conditions continue to improve, including an impressive 7% GDP growth rate in 2015, Dominican consumers have been willing to spend more on what is seen as an ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Morocco

    Several new fragrance launches occurred in 2015 in Morocco, such as Poudré, from Chanel, and Trésor Midnight Rose, from Lancôme. Local official distributors have effective strategies for promotion and distribution, and benefit from the fact that ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Malaysia

    In 2015, fragrances recorded a 5% value growth in current sales term, a marginally slower growth compared to 2014. Sales of fragrances was partially affected by implementation of GST by Malaysian government announced in April 2015 where consumers ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Belgium

    In general, growth in fragrances is mainly driven by new launches. In premium women’s fragrances, the best launch in 2013 was Armani Si, and in 2014 it was Yves Saint Laurent’s Black Opium. One of the biggest successes in 2014 was also Lancôme’s La ...

    May 2016 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Procter & Gamble is in the middle of a significant transition as it streamlines its beauty portfolio. While it is too early to assess the benefits of the divestments, the company has made a strategic move, but would benefit from addressing immediate ...

    May 2016 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Tunisia

    Towards the end of the review period, direct selling was a huge trend and occupied an important part of fragrances distribution. Therefore HB Oriflame had a big success in all consumer groups due to the high quality and reasonable prices of its ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Saudi Arabia

    Fragrance is an important part of Saudi men’s and women’s daily attire. Saudi Arabia is home to many well-respected fragrance houses, and the country is well-known for its traditional Arabic scents. This segment has been continuously growing, and ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Pakistan

    International brands dominate value share across the market. Consumers show strong brand loyalty to well-known international brand names due to their quality and signature fragrances. However, international fragrance brands face the challenge of fake...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Hong Kong, China

    Fragrances current value sales declined by 2% to HK$1.5 billion in 2015. From 2012 to 2014, the sector maintained stable growth of 7% to 8%. This was a period during which the number of tourists from mainland China continued to grow. In addition, the...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Lithuania

    Mass and even premium fragrances are an affordable way to convey status, although some might be still be too expensive for those on low incomes. The promotion of self-image through premium brands is driving up premium fragrance sales, encouraging ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Algeria

    Fragrances are very popular in Algeria and the category continued to record strong growth in 2015. The use of fragrances remains an integral part of the beauty and personal care regimes of many consumers living in the country and men and women alike ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Hungary

    Fragrances registered current retail value growth of 14% in 2015. Due to rising real incomes consumers started to spend more on non-essential products and reverted to more expensive favourite brands. Thus volume sales of fragrances increased in most ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Taiwan

    There was healthy growth in demand for fragrances in 2015. Demand continued to be concentrated amongst premium brands rather than mass brands. In general, consumers are more familiar with premium brands and premium brand packaging, and the scents ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Uruguay

    Uruguayans in 2015 continued to be influenced by fashion styles, celebrity and youth culture, social status and prestige, with these driving growth across beauty and fashion as a whole. Consequently, a switch to premium brands occurred over the ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ireland

    Fragrances in Ireland increased in current value by 2% in 2015, with the category valued at €118 million at the end of the year. The recovery of the Irish economy continues to have a positive impact on sales of fragrances as consumers now have more ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Guatemala

    Value sales of fragrances increased by 8% in current terms in 2015, reaching GTQ1.4 billion. Innovation continues to play an important role in the development of the category and this applies to both mass and premium brands. It is common for ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Israel

    Traditionally, men would purchase one cologne at a time and would purchase a new one when it was finished. However, as the fragrances industry has evolved, men have begun purchasing multiple scents, enabling them to use different scents for different...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Azerbaijan

    The trend of switching to premium brands, registered during the review period, continued in 2015. Due to the devaluation of the national currency in February 2015, the number of price-sensitive consumers increased. However, it did not stop the trend....

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Peru

    Direct sellers and retailers ran promotions and discounts throughout 2015, particularly during Christmas and for other important campaigns such as Mother’s Day and Father’s Day. Such activities resulted in a better performance in 2015 in volume terms...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Colombia

    Neither the high tier, nor the low end of fragrances witnessed the most active development and better performance in 2015. Middle segment fragrances such as those sold by Oriflame (which are essentially considered to be mass) and other direct sellers...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ecuador

    Fragrances was the most affected category in unit prices within beauty and personal care with the ICE tax moving from 150% to 300% added charges. Also, 45% higher tariff surcharges contributed to increased prices, a situation that promoted domestic ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Uzbekistan

    2015 witnessed economic challenges, caused by the drastic depreciation of the local currency against the US dollar, as a result of which the prices of most products, but particularly imports, grew rapidly. As a consequence, the Uzbek market ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in China

    In spite of the economic downturn and falling consumer confidence, fragrances continued to record strong current value growth of 7% in 2015. This was mainly because the category’s consumer base is relatively stable. Sales were also supported by ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Kazakhstan

    Fragrances is a very popular category in Kazakhstan and a highly demanded part of the beauty and personal care regimes of most consumers. People of all ages and of both genders tend to use fragrances on a daily basis. Even after the devaluation of ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Serbia

    Large numbers of Serbian consumers do not purchase fragrances regularly, with these products instead often being purchased as a gift for special occasions. However, many consumers perceive such products as unnecessary luxuries. Persistently high ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Slovenia

    The most important decision-making factors for fragrance purchases remain the price and the scent. Then follows the bottle design/display. But despite the huge offer, the ongoing economic difficulties in Slovenia, low consumer purchasing power and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Mexico

    As announced in mid-2015, Procter & Gamble sold its premium fragrances division to Coty Inc. However, this move did not change the Mexican national brand owner, Antera. Antera is the exclusive importer of the Hugo Boss, Lacoste, Dolce & Gabbana and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Czech Republic

    Fragrances registered current retail value growth of 1% to reach CZK3.1 billion in 2015. The category’s performance was driven by mass fragrances, which registered current retail value growth of 1%. Premium fragrances registered flat current retail ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Denmark

    One of the major trends characterising product development in fragrances in 2015 was the use of clean essential oils. In general terms, this means that oils are used in their purest form, with nothing added or altered in any way. Natural oils like ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in France

    The key story in fragrances in 2015 was the concentration of sales amongst the top five brands of premium women’s and men’s fragrances. Consumers were looking for fragrances with a strong reputation and were convinced by successful advertising ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Austria

    Austrians continue to be influenced by fashion styles, the celebrity and youth culture, social status and prestige. This is supported by the good living standards and high disposable incomes in the country. In addition, the abundant leisure time at ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Canada

    In 2015 current value sales of fragrances increased by 4%, to reach C$892 million. Overall, the fragrances category remains characterised by high levels of dynamism, especially in terms of niche fragrances and limited editions, as well as designer ...

    Apr 2016 | US$990 | Add to cart | View details
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