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Fragrances market research

Euromonitor has the world’s most comprehensive research on the fragrances category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the Fragrances market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fragrances market research answer questions such as:

  • What is the market size of fragrances?
  • What are the major brands in fragrances?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

results

 

Country Report

Fragrances in Argentina

Inflation impacted on selling fragrances in Argentina in 2013. Due to annual inflation rate of 28%, consumers’ purchasing power was reduced and before the deceleration of demand, fragrance companies took the initiative to boost sales with promotions ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Procter & Gamble, despite being the leading beauty and personal care player, is losing ground due to not adapting to market shifts quickly enough. Going forward, its success will depend on creating new segments as it has lost ground to its key ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in Morocco

Overall fragrances could achieve a good performance in 2013. Such products enjoyed consumers’ demand as they are considered an affordable luxury. Cultural habits in Morocco led consumers to purchase fragrances as they tend to do so on a daily basis. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Kenya

During 2013, fragrances grew by 4% in current value terms, on the previous year. This was mainly due to increased focus on personal grooming among the urban population, especially women. Fragrances are also more widely available with many perfume ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Spain

During the last years of the review period and especially since 2012, the number of mono-brand beauty and personal care distributors is rocketing. Although the influence of these distributors on the market within other categories has been ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Denmark

Sales of fragrances in Denmark increased by 2% in current value terms in 2013. The increase was partly due to the rise in demand for premium fragrances. In 2013, premium fragrances posted its strongest growth rate of the review period, rising by 3% ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Slovakia

The 3% current value growth recorded in fragrances in Slovakia in 2013 was a similar performance to what was recorded in the category during 2012. This consistency was due mainly to strong presence of men’s fragrances and the rising popularity of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Peru

Peruvian consumers are increasingly concerned about their personal image, a trend that continues to favour the performance of fragrances. On one hand mass fragrances benefit from aggressive advertising carried by direct sellers’ beauty consultants ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Cameroon

In 2013 fragrances saw current value growth of 6%, which was better than growth over the review period. With better incomes for the middle-class, consumer purchasing power increased and hence demand was much improved in 2013. In addition a growing ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Bosnia-Herzegovina

Fragrances in Bosnia-Herzegovina continued to decline during 2013 in both volume and current value terms, as during most of the review period. The main reason for the poor performance of fragrances in Bosnia-Herzegovina was a weak economy and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Slovenia

Fragrances has a close connection to fashion with manufacturers using celebrities to endorse their products and link them to fashion shows. Launching limited edition products is also a popular activity which was also strongly present in Slovenia in ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Guatemala

Fragrances recorded current value growth of 10% in 2013, reaching sales of GTQ1,121 million. Mass fragrances accounted for the bulk of sales, with an 85% value share in 2013. In 2013, the category recorded strong growth, but this mostly came from ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Germany

Innovation is one of the big key success factors for fragrances in Germany in 2013 again, over 2,400 new launches for men and women alike kept focus and consumer attention on the market, driving sales in an otherwise quite mature and saturated ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Algeria

Fragrances registered 15% current value growth in 2013, indicating an increase in growth rate compared to the previous year. Fragrances continued to register positive double-digit growth, with this product type being widely used and often given as a ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Croatia

2013 witnessed further advancement of mass fragrances; prevalent in volume, mass fragrances still comprises the smaller part of value sales in Croatia. Economic troubles forced buyers to reconsider their buying habits, shifting a fraction of them ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Bulgaria

The level of smuggled or counterfeit fragrances is reduced progressively every year and such products are often not only of low quality but can be harmful as well, causing rashes and skin irritation. Manufacturers of premium brands channel their ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in South Korea

In fragrances, the popularity of super premium brands continued in 2013 as well as 2012. Rather than designers’ brands which had been popular during the review period, new brands attracted consumers. In 2013, Jo Malone, Diptyque, Annick Goutal, Creed...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Costa Rica

The on-going economic situation (one of the lowest consumer confidence indexes since the economic crisis of 2008-2009) further boosted the parallel market within fragrances, with a significant number of products being introduced from the US and from ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Venezuela

Consumer patterns in 2013 were largely defined by product shortages and high inflation. When found on display, households allocated significant resources to purchase many products that were expected to be scarce. Under a context of uncertain ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Singapore

Fragrances saw a decline in value growth of 2% in 2013, generating sales of S$199 million. Consumers are increasingly price-sensitive and are more aware of the channels to purchase premium fragrances, such as third party beauty specialist retailers ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Dominican Republic

The economic slowdown in 2013 affected almost all consumer goods, especially non-essential product types, such as fragrances. Consumers economised by cutting down on their purchases of fragrances, especially premium ones. This led to declines in ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Egypt

Sales of fragrances have become increasingly reliant on special occasions or certain times of the year that are prominent in Egypt, such as Eid and Coptic Christmas. Premium fragrances benefit during these periods, as consumers cannot afford to ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Poland

In 2013, fragrances suffered from the declining purchasing power of Polish consumers. In general, premium fragrances are purchased by both affluent and middle-income consumers. This latter group became less confident during the economic slowdown and ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Hungary

Fragrances started to benefit from slowly improving economic conditions in 2013. Real incomes slightly increased, thus consumers were able to spend more on such non-essential, luxury products as fragrances. Volume sales increased slightly while unit ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Yves Rocher SA in Beauty and Personal Care

Yves Rocher SA, a France-based producer and retailer of beauty and personal care products, is emerging solidly from a difficult period following its over-exposure to poor market conditions in the Eurozone. Acquisition of the Turkish brand Flormar in ...

Jun 2014 | US$525 | Add to cart | View details

Company Profile

Shiseido Co Ltd in Beauty and Personal Care

While retaining its top 10 place, Shiseido’s sluggish performance was due to ongoing economic issues in Japan, boycotting of Japanese products in China and currency fluctuations. The new CEO Masahiko Uotani takes over after the sale of Carita and ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in Lithuania

Sensing the recovery of the purchasing power of substantial numbers of Lithuanian consumers, many new companies entered fragrances towards the end of the review period offering various types of products under different brands. Rising income levels ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Latvia

Fragrances grew rapidly in 2013 as more Latvians began to use the products every day, considering them an essential element of personal appearance. The main driver of growth was booming demand for premium fragrances. Switch from direct selling and ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Georgia

Following decline in 2012, 2013 saw fragrances return to sales growth as economic confidence rose once more. With ongoing GDP growth and rising income levels, consumers became more inclined to buy fragrances rather than opting for the lower-priced ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Mexico

During 2013 Estée Lauder Cosméticos SA de CV launched DKNY Delicious Skin, a fragrance line formulated with the so-called “Apple Fusion Complex” that has skin nutrients intended to hydrate and nourish the skin. The product is a line extension of the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Australia

Parallel importing and internet retailing continued to put pressure on value growth in fragrances in 2013 as value-driven consumers sought out discounted products and lower prices. The rise of internet retailing has made consumers aware of the price ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in South Africa

Constant new innovation continued to drive overall growth of fragrances in 2013. In a cluttered market and in an attempt to emphasise their presence, leading participants continued to invest heavily is extensive marketing and advertising campaigns. ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Ecuador

Fragrances are broadening their reach, as more brands are trying to develop fragrances as complements for brand extensions and other products like jewellery and high couture. Las Fragancias and the fashion designer Olga Doumet launched Overdose, in ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Bolivia

Continued favourable economic conditions yielded consumption increases of fragrances in Bolivia in 2013. In addition, unit prices moved up moderately, by 5% and in line with inflation, reflecting positively on value sales. As a consequence, consumers...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Estonia

Due to constant discounts, especially via internet retailing, consumers perceive reference prices to be the discounted prices rather than the original prices. This, however, devalues the importance of discounted prices. Therefore, the increase in ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Israel

In spite of the premiumisation which has been evident in fragrances in Israel for some years, during 2013 Israeli consumers remained generally price-conscious and purchased the majority of their fragrances at a price discount. The leading retailing ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Italy

Overall, current value sales of fragrances in Italy declined by 1% during 2013, although the favourable performance of premium fragrances helped to prevent steeper declines. Towards the end of the review period, the leading manufacturers of ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Austria

The modern Austrian consumer regards a well-groomed and attractive appearance as an integral part of the expression of their character and personality and part of their lifestyle. This is supported by high living standards and the high disposable ...

May 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Turkey

In 2013 fragrances registered 5% current value growth, compared with a CAGR of 6% over the review period. The poorer value performance in 2013 was a result of the weaker performance of mass fragrances at the end of the review period. The number of ...

May 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in China

The entire fragrances category contributed RMB5 billion to the overall beauty and personal care market in 2013, increasing at a healthy rate of 9% over 2012. However, compared with other categories such as skin care and hair care, the market was ...

May 2014 | US$900 | Add to cart | View details

Company Profile

Chanel SA in Beauty and Personal Care

Chanel SA’s eponymous brand is one of the best known luxury brands in the world. Over half of Chanel’s sales come from its beauty business, which includes classic fragrances like Chanel N°5. While Chanel leads the premium fragrances rankings globally...

May 2014 | US$525 | Add to cart | View details

Country Report

Fragrances in Greece

In 2013, as over previous years, the recession pushed consumers away from luxury items. The recession trends favoured smaller bottle formats (30ml, 40ml) and cheaper brands, while items on offer or with gift-with-purchase were increasingly popular. ...

Apr 2014 | US$900 | Add to cart | View details

Passport

Passport Fragrances Americas

All current Fragrances category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Asia Pacific and Australasia

All current Fragrances category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Eastern Europe

All current Fragrances category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Middle East and Africa

All current Fragrances category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$9,500 | Add to cart | View details

Passport

Passport Fragrances Western Europe

All current Fragrances category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Global

All of our data and analysis for Fragrances in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2014 | US$50,000 | Add to cart | View details

Company Profile

Coty Inc in Beauty and Personal Care

Coty is undergoing significant changes. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. It has embarked on a number of acquisitions in 2012 ...

Feb 2014 | US$525 | Add to cart | View details

Company Profile

Elizabeth Arden Inc In Beauty and Personal Care

Elizabeth Arden Inc, a US-based beauty and personal care company, is overhauling its brand strategy to grow sales. It is pushing its range of fragrances into international markets, notably Western Europe, and relaunching a slimmer, younger looking ...

Jan 2014 | US$525 | Add to cart | View details
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