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Market research for fragrances

Euromonitor International has the world's most comprehensive research on fragrances within the beauty and personal care.

We monitor and analyse the fragrances category trends, within the global beauty and personal care market; from in-depth total market size and share data and analysis , to specific category level information. Our products are a resource for your entire organisation, helping you with planning, strategic development, marketing, mergers and acquisitions and brand management.

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    Country Report

    Fragrances in Switzerland

    In spite of its modest performance in 2014, the fragrances category remains characterised by high levels of dynamism, especially in the fields of niche fragrances and limited editions, as well as designer and celebrity fragrances. Continued consumer ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Belgium

    More than ever, sales of fragrances in 2014 were both supported and hampered by promotions and discounts. A particularity of the Belgian market with regard to premium fragrances is the high level of promotional and discount activity in beauty ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in France

    The key story of in fragrances in France during 2014 is that new premium fragrances recently launched in the category are by now the leading brands in the category. Invictus by Paco Rabanne - Groupe Puig SA ranked second in premium men’s fragrances, ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Natura Cosméticos SA has built global share in the BPC market due to its success in Brazil; this underlines the importance of direct selling in the company’s domestic market. However, it has started to lose share to store-based retailers in Brazil ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in India

    Fragrances registered strong growth in 2014. This was driven by the increased use of fragrances by both men and women. The usage of fragrances was previously limited, and was used only occasionally. However, this changed over the review period, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Czech Republic

    Internet retailing gained importance during 2014, as more purchase of fragrances were realised through online shops. Online shops attracted consumers with various loyalty bonuses and price discounts, which are appreciated by Czech consumers. Internet...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Singapore

    Fragrances witnessed a current value sales decline of 1% in 2014, a slowdown compared to the decline of 2% seen in 2013. The highly competitive retail landscape for fragrances in Singapore continued to impact its current value performance, as beauty ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Amway Corp in Beauty and Personal Care

    Amway Corp, the largest direct seller in the world, is increasingly focusing on consumer health. Nevertheless, within BPC, it is investing in new production sites to supply emerging markets in Asia Pacific. Globally, 64% of its 2014 BPC sales were ...

    Jul 2015 | US$570 | Add to cart | View details

    Company Profile

    Coty Inc in Beauty and Personal Care

    Coty is undergoing significant change. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. In June 2015, Coty announced that its US$12 billion ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Peru

    The fragrances category was the most affected by deceleration of the economy. Although retailers and direct sellers made important promotions and discounts across the year, the category was impacted and contracted 5% compared to the previous year. ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Hungary

    Fragrances continued to benefit from rising household incomes, and recorded stable 1% volume growth in 2014. Growth was primarily driven by the success of premium products, since many consumers could afford more expensive products under the improving...

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    Country Report

    Fragrances in Poland

    In 2014, fragrances continued to decline in terms of value sales, which was related to smarter shopping. Customers increasingly looked for favourable price discounts which enabled them to save. Moreover, the number of internet retailers offering ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Yves Rocher Sa in Beauty and Personal Care

    Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Spain

    Current value sales of fragrances in Spain declined by 4% in 2014 as the category recorded a similar performance to previous years of the review period, during which current value sales declined every year, falling within a range of -3% and -5%.

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Netherlands

    Sales of fragrances registered a virtually stagnant performance in 2014. Amidst economic difficulties surrounding the Eurozone crisis and rising unemployment figures, Dutch consumers displayed a growing price sensitivity and reluctance to spend on ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Revlon Inc in Beauty and Personal Care

    Despite Revlon’s high profile label and multinational presence, the brand remains heavily reliant on the mature US market, limiting its growth potential. Moreover, a slow innovation pipeline has side-lined its eye and facial make-up business, ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Pakistan

    International brands have the lead in terms of value share of fragrances because of their modern packaging, fresh aroma and originality. These brands are mostly preferred by the young population. There is also a strong hold of duplicate fragrances in...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Japan

    In 2014, fragrances in Japan grew by 2% in current value terms to exceed sales of ¥46 billion. In 2013, the category returned to positive growth thanks to economic recovery, with 2014 posting a stronger performance as a result of a number of factors....

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Nigeria

    Fragrances in Nigeria is plagued by a large informal market, which receives supplies from mass imports of products from abroad, many of them substandard. These contraband products (some genuine, some fake) are usually sold by small non-grocery ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Germany

    Innovation remained one of the main factors behind stable sales of fragrances in Germany in 2014. New launches in fragrances tend to be regular. Although fragrances is a very mature category in Germany, the constant launch of new products continued ...

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    Country Report

    Fragrances in Romania

    Although fragrances remains under the influence of the economic instability of previous years, 2014 saw consumer adopting a more optimistic attitudes towards spending part of their beauty and personal care budgets on fragrances. As in previous years,...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Kenya

    Increased international travel and better access to the internet have led to improved product accessibility in fragrances. Additionally, high and rising disposable income levels among middle-income consumers and growing urbanisation have also ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Portugal

    In 2014 fragrances continued to suffer from the declining purchasing power of Portuguese consumers. In general, premium fragrances are purchased by both affluent and middle-income consumers. This latter group became less confident during the economic...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in South Korea

    The size of South Korea’s fragrances is not very high compared to European countries, considering the highly mature nature of beauty and personal care in the country. Interest in fragrances is growing, but the growth rate was disappointing in 2014. ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Morocco

    Positive results were achieved for fragrances in 2014 with value growth of 8%. Wider distribution strategies and extended availability supported the continued interest of consumers in fragrances. Moroccans are conscious of fashion, personal ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Serbia

    Fragrances is largely dependent on general economic conditions, namely disposable income and consumer confidence levels. Constant value growth rates seen over the entire review period, as well as constant value growth witnessed in 2014 clearly show ...

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Kao Corp in Beauty and Personal Care

    Kao faces challenging prospects on account of being overly reliant on its home market, Japan, which has limited growth prospects. It is necessary for the company to pursue global expansion more actively, while continuing to focus on Japan; however, ...

    Jun 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Slovakia

    A high variety of fragrance products are available in the country and Slovaks are often confused as to which brand they should purchase and which one best fits their needs. Therefore, higher demand for single-gender products, with strong promotion ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Australia

    Discount pharmacies continued to impact sales in 2014, with fragrances experiencing slow current value growth of 1% in 2014. Priceline and the My Chemist Group increased their share in Australia and drew consumers to their stores with the offering of...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Argentina

    In 2014, fragrances did not have a good volume sales performance. These products are not essential for consumers and, due to this, they have high demand elasticity. A reduction in economic activity produced a drop in volume sales in 2014, especially ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Dominican Republic

    Fragrances started to benefit from improving economic conditions in 2014. Real incomes increased slightly, and thus consumers were able to spend more on such non-essential, luxury products as fragrances. Volume sales increased slightly while unit ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Guatemala

    Fragrances registered retail sales of GTQ1.2 billion, up 9% in current terms in 2014. Mass fragrances accounted for 85% of retail value sales. Consumers tend to not be loyal to specific fragrances, which is why participating companies constantly ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ecuador

    Import barriers were created in December 2013 by the COMEX’s (External Commerce Committee) 116 Resolution. The aim of the resolution is to control product quality, with the help of the INEN (National Norms Institute) through special certificates that...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Costa Rica

    The World Cup in Brazil was one of the factors which had the most impact on fragrances in 2014, particularly within the premium segment. This was not only because of the wide range of soccer-themed products (gift with purchase and limited editions), ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the United Kingdom

    In 2014, fragrances grew by 4% in current value terms, supported by growth in both the premium and mass segments. The premium segment, however, outperformed the mass segment, with current value growth of 4% compared to 2% for the latter. Volume sales...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Italy

    Ecommerce in Italy is growing at a double-digit rate across many product categories, especially fast moving consumer goods. In terms of beauty and personal care products specifically, men’s fragrances shows the highest interest amongst male ...

    Jun 2015 | US$990 | Add to cart | View details

    Global Briefing

    Evolving Habits in Global Beauty

    Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

    Jun 2015 | US$1,325 | Add to cart | View details

    Country Report

    Fragrances in Azerbaijan

    Within fragrances in Azerbaijan there was a trend towards switching to premium products in 2014. Azerbaijani consumers consider premium brands as affordable luxury and somewhat confirming their social status. The accessibility of these brands, which ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Mexico

    Although 2014 was not an outstanding year for mass fragrances, direct selling were able to maintain its dominance of fragrances representing 60% value share, which represents a marginal increase versus the 59% that it held in 2013. This implies that ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Chile

    Fragrances’ overall value growth of 8% to reach CLP198.4 billion in 2014 was driven mainly by price promotions, strong marketing campaigns, more internet retailing, and the introduction of new products. Occasions such as Mother’s Day, Christmas or ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in South Africa

    Constant new product launches continued to drive the positive performance of fragrances in 2014. In an attempt to differentiate their brands, the leading players continued to invest heavily in marketing and advertising, particularly around product ...

    May 2015 | US$990 | Add to cart | View details

    Global Briefing

    Beauty Corporate Landscape: Mind the Gap Between Core Business and New Opportunities

    Larger manufacturers are streamlining their portfolios to achieve greater competitiveness in the face of growing pressure from smaller players with a narrower but more in depth focus. This is increasing segmentation in the industry; however, in the ...

    May 2015 | US$1,325 | Add to cart | View details

    Country Report

    Fragrances in Cameroon

    In 2014, fragrances recorded current value growth of 6% which was better than growth over the review period. Players benefited from stronger, consumer purchasing power. Demand was highly driven by increased influence from western culture and its ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Bolivia

    Avon exited Bolivia during July 2014. The company’s exit had a positive impact on the fragrances sales of the other direct selling companies operating in the country as fragrances in Bolivia is a category which remains in the leadership of direct ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Georgia

    In 2014 current value sales of fragrances grew by 5%, reaching GEL62 million. Women are the main consumers of the product; 66% of sales are generated by women’s fragrances. Mass sales had higher sales compared to premium, accounting for 60% of total ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Macedonia

    Fragrances recorded 10% current value growth in 2014, reaching sales of MKD456 million, growth that was in excess of population increases. This demonstrated that 2014 was a year when consumers traded up from deodorants to fragrances, primarily mass ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Bosnia-Herzegovina

    Relative to the review period current value CAGR of 1%, 2014 performance of fragrances was an improvement. Further insight into category performance shows that premium fragrances underperformed during 2014, whilst mass fragrances grew 7% in current ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Canada

    In 2014, the current value sales of fragrances grew by 2% to reach C$734 million. The value growth was mainly supported by the growth of the premium segment. Some consumers were keen to treat themselves with a little bit of luxury; a bottle of ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Denmark

    The flooded nature of fragrances, characterised by a constant stream of new product launches in the form of new pillars, flankers, limited editions and cross-category variations, has led to confusion and a perceived sameness, especially in what lies ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Croatia

    Sales of fragrances snapped out of lethargy, showing some signs of recovery. Judging by the opinions within the industry, it was the surge of new celebrity fragrances that drove the growth in 2014.

    May 2015 | US$990 | Add to cart | View details
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