Euromonitor International publishes the world's most comprehensive market research on the fragrances industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Fragrances in Kenya

Jun 2017

The continued focus on personal grooming, growing urbanisation and rise in disposable incomes boosted the sales value of fragrances in 2016. The increasing popularity of shopping centres in major urban centres provides ensured product availability ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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Company Profile

Revlon Inc in Beauty and Personal Care

Jun 2017

Despite Revlon’s multinational presence, it remains heavily reliant on the mature US market, where it is struggling to maintain relevance with its flagship brand. A slow innovation pipeline has been to the detriment of all its colour cosmetics ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Fragrances in Tunisia

Jun 2017

Companies have focused on promoting their fragrance brands. During 2016, direct selling companies invested in promoting the category through advertising campaigns. In addition, these companies hired celebrities to advertise their products and gain ...

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Country Report

Fragrances in Hong Kong, China

Jun 2017

Fragrances recorded a minimal increase in 2016 mainly due to the lowered sales of high-end fragrances that were often purchased by mainland tourists in previous years. Fragrances in Hong Kong grew at a 4% current value CAGR over the entire review ...

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Jun 2017

Japanese beauty and personal care company Shiseido Co Ltd ranked ninth globally in 2016. The company is undergoing a strategic overhaul to rebuild current businesses in Japan and China, and grow sales internationally. Key focuses abroad include ...

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Country Report

Fragrances in Algeria

Jun 2017

Fragrances is a very popular category in Algeria and many of the products in the category are in high demand as they are considered to be an integral part of the beauty and personal care regimes of most consumers. Thus, the category continued to ...

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Country Report

Fragrances in Morocco

Jun 2017

2016 saw value sales of fragrances in Morocco grow by 9% and this was thanks mainly to rising sales of both premium and mass brands. The growing purchasing power of local consumers, including the many women who are joining the country’s workforce, ...

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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

May 2017

Procter & Gamble is the world’s second largest beauty and personal care company, accounting for approximately 8% global market value share. The divestment of the selected 41 beauty brands in 2016 resulted in near complete withdrawal from colour ...

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Country Report

Fragrances in the Netherlands

May 2017

Fragrances registered improved growth during 2016 with sales showing positive performance across most categories, derived from Dutch consumers’ sustained interest in the product, more focus on segmentation and more frequent introductions that aimed ...

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Country Report

Fragrances in Indonesia

May 2017

Fragrances have been a part of Indonesian consumers’ beauty and personal care regime since they first became available in the country. The trend for women’s fragrance in 2016 was rose scented, while for men, more masculine scents such as musk and ...

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Country Report

Fragrances in Pakistan

May 2017

International brands continued to dominate fragrances in 2016. Consumers continued to show strong brand loyalty with well-known international brand names due to their quality and signature fragrances. Nonetheless, a range of duplicate manufacturers ...

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Country Report

Fragrances in the United Arab Emirates

May 2017

Fragrances experienced a strong slowdown in sales growth in 2016, due to sluggish economic growth causing consumers to be more careful with their spending. Many special offers, discounts and promotions were seen throughout the year in stores to ...

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Country Report

Fragrances in Vietnam

May 2017

In 2016, unauthorised parallel imports continued to negatively affect not only the growth rate of fragrances but also other categories in beauty and personal care. This trend increased significantly due to the lower prices of these products and wide ...

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Strategy Briefing

Niche Segment Rewriting the Rules in the Beauty Industry: Part II

May 2017

Niche labels effectively exploit consumer megatrends to drive innovation and fill gaps missed by legacy brands. Several new entrants embody qualities that target healthy and clean living, and personalised and experiential features. Their force is ...

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Country Report

Fragrances in Ecuador

May 2017

In 2014, 2015 and 2016, fragrances was the category most negatively affected by the ICE tax, which increased added charges from 150% to 300%. In addition, the 45% tariff surcharge on imported products also contributed to increased prices, a situation...

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Country Report

Fragrances in Malaysia

May 2017

Economic factors in Malaysia continued to impact demand for fragrances. Many consumers who are price-sensitive and have low budgets to spend on fragrances tend to eliminate the use of premium fragrances or even switch to mass fragrances as cheaper ...

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Country Report

Fragrances in the US

May 2017

Fragrances posted current value growth of 3% in 2016, up marginally from the review period CAGR of 2%. The ongoing economic recovery in the US enabled consumers to increase their spending on beauty and personal care items in 2016 and the growing ...

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Country Report

Fragrances in Uruguay

May 2017

Uruguayan consumers are influenced by fashion, celebrities and social status; therefore, following a trend, consumers are switching to premium brands. However, due to the economic slowdown, consumers are also more sensitive to prices....

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