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Market research for fragrances

Euromonitor International has the world's most comprehensive research on fragrances within the beauty and personal care.

We monitor and analyse the fragrances category trends, within the global beauty and personal care market; from in-depth total market size and share data and analysis , to specific category level information. Our products are a resource for your entire organisation, helping you with planning, strategic development, marketing, mergers and acquisitions and brand management.

Categories in beauty and personal care include:

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    Country Report

    Fragrances in Algeria

    Fragrances experienced very fast growth of 10% in value terms in 2014, and a value CAGR of 9% during the review period.

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Belarus

    In 2014, fragrances witnessed an upward trend, moving towards premiumisation. The growth of current retail sales of premium fragrances was higher, than the growth of current retail sales of mass fragrances. This reflects the economic situation in ...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Unilever Group in Beauty and Personal Care

    Unilever’s strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, Unilever is intensifying activities to ...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Estée Lauder Cos Inc in Beauty and Personal Care

    Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: exclusive fragrances, oil-based formats and the increasing use of face masks. Since October 2014, Estée Lauder has purchased Le Labo, Rodin Olio Lusso, ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in the Philippines

    Sales of fragrances declined by 1% in current value terms in 2014. The poor performance of the category is still largely dictated by the difficulties encountered by mass fragrances, which declined in current value by 4% in 2014. This, in turn, is ...

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    Country Report

    Fragrances in Thailand

    Fragrances slowed in current value growth terms in 2014 compared with 2013. The non-essential nature of fragrances resulted in consumers cutting back expenditure on this item given the unstable political situation in Thailand in 2014. That said, ...

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    Country Report

    Fragrances in Taiwan

    There was healthy growth in demand for fragrances in 2014. Demand continued to be concentrated in premium brands rather than in mass brands. Consumers, in general, are more familiar with premium brands and premium brand packaging and scents typically...

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    Country Report

    Fragrances in Hong Kong, China

    Although current value growth in fragrances in 2014 was one percentage point slower than the growth recorded in the category during 2013, at 7% current value growth remained strong in the category in 2014. This was due to the rising image ...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Chanel SA in Beauty and Personal Care

    Chanel SA, with its eponymous brand, is one of the most well-known luxury brands in the world. Over half of its sales come from its beauty business which includes classic fragrances such as Chanel No5. While Chanel rules the premium fragrances ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Slovenia

    Ongoing economic difficulties in Slovenia weakened consumers’ purchasing power and thus consumers changed their buying habits to planned and rational ones. Frugality became more important than ever and as a result, consumers bought mostly essential ...

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    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Following its divestment of beauty brands, Procter & Gamble will be losing its spot as the number one beauty and personal care player, but a streamlined portfolio is expected to yield positive results for the company.

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    Company Profile

    L‘Oréal Groupe in Beauty and Personal Care

    L'Oréal is soon to become the leader in the beauty and personal care industry. In 2014, however, the company came under some pressure in the mass segment. It is reinforcing its position through strategic acquisitions and a stronger digital drive: the...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Puig SL in Beauty and Personal Care

    Puig SL is seeking to expand its geographic footprint to reduce its reliance on the flagging Western European market, but also to exploit rising spending power in frontier markets. As it continues to fortify its premium positioning, specifically in ...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Henkel AG & Co KGaA in Beauty and Personal Care (world)

    While Henkel recorded good year-on-year growth in beauty and personal care in 2014, the company is faced with two major challenges. Firstly, the company has a narrow beauty focus with hair care generating most of its total beauty and personal care ...

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    Country Report

    Fragrances in Brazil

    Fragrances recorded current value growth of 13% in 2014, reaching BRL17.1 billion. This was almost the same growth rate as recorded the previous year. This performance shows that despite all the economic factors impacting the country, the passion ...

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    Country Report

    Fragrances in Bulgaria

    The rising preference among consumers for smaller packaging prevailed in 2014, partially reflecting a response to economic difficulties, but also a strong desire to achieve variety with limited means. The preference for smaller packaging particularly...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Switzerland

    In spite of its modest performance in 2014, the fragrances category remains characterised by high levels of dynamism, especially in the fields of niche fragrances and limited editions, as well as designer and celebrity fragrances. Continued consumer ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Belgium

    More than ever, sales of fragrances in 2014 were both supported and hampered by promotions and discounts. A particularity of the Belgian market with regard to premium fragrances is the high level of promotional and discount activity in beauty ...

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    Country Report

    Fragrances in France

    The key story of in fragrances in France during 2014 is that new premium fragrances recently launched in the category are by now the leading brands in the category. Invictus by Paco Rabanne - Groupe Puig SA ranked second in premium men’s fragrances, ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Natura Cosméticos SA has built global share in the BPC market due to its success in Brazil; this underlines the importance of direct selling in the company’s domestic market. However, it has started to lose share to store-based retailers in Brazil ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in India

    Fragrances registered strong growth in 2014. This was driven by the increased use of fragrances by both men and women. The usage of fragrances was previously limited, and was used only occasionally. However, this changed over the review period, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Czech Republic

    Internet retailing gained importance during 2014, as more purchase of fragrances were realised through online shops. Online shops attracted consumers with various loyalty bonuses and price discounts, which are appreciated by Czech consumers. Internet...

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    Country Report

    Fragrances in Singapore

    Fragrances witnessed a current value sales decline of 1% in 2014, a slowdown compared to the decline of 2% seen in 2013. The highly competitive retail landscape for fragrances in Singapore continued to impact its current value performance, as beauty ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Amway Corp in Beauty and Personal Care

    Amway Corp, the largest direct seller in the world, is increasingly focusing on consumer health. Nevertheless, within BPC, it is investing in new production sites to supply emerging markets in Asia Pacific. Globally, 64% of its 2014 BPC sales were ...

    Jul 2015 | US$570 | Add to cart | View details

    Company Profile

    Coty Inc in Beauty and Personal Care

    Coty is undergoing significant change. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. In June 2015, Coty announced that its US$12 billion ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Peru

    The fragrances category was the most affected by deceleration of the economy. Although retailers and direct sellers made important promotions and discounts across the year, the category was impacted and contracted 5% compared to the previous year. ...

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    Country Report

    Fragrances in Hungary

    Fragrances continued to benefit from rising household incomes, and recorded stable 1% volume growth in 2014. Growth was primarily driven by the success of premium products, since many consumers could afford more expensive products under the improving...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Poland

    In 2014, fragrances continued to decline in terms of value sales, which was related to smarter shopping. Customers increasingly looked for favourable price discounts which enabled them to save. Moreover, the number of internet retailers offering ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Yves Rocher Sa in Beauty and Personal Care

    Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Spain

    Current value sales of fragrances in Spain declined by 4% in 2014 as the category recorded a similar performance to previous years of the review period, during which current value sales declined every year, falling within a range of -3% and -5%.

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in the Netherlands

    Sales of fragrances registered a virtually stagnant performance in 2014. Amidst economic difficulties surrounding the Eurozone crisis and rising unemployment figures, Dutch consumers displayed a growing price sensitivity and reluctance to spend on ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Revlon Inc in Beauty and Personal Care

    Despite Revlon’s high profile label and multinational presence, the brand remains heavily reliant on the mature US market, limiting its growth potential. Moreover, a slow innovation pipeline has side-lined its eye and facial make-up business, ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Pakistan

    International brands have the lead in terms of value share of fragrances because of their modern packaging, fresh aroma and originality. These brands are mostly preferred by the young population. There is also a strong hold of duplicate fragrances in...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Japan

    In 2014, fragrances in Japan grew by 2% in current value terms to exceed sales of ¥46 billion. In 2013, the category returned to positive growth thanks to economic recovery, with 2014 posting a stronger performance as a result of a number of factors....

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Nigeria

    Fragrances in Nigeria is plagued by a large informal market, which receives supplies from mass imports of products from abroad, many of them substandard. These contraband products (some genuine, some fake) are usually sold by small non-grocery ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Germany

    Innovation remained one of the main factors behind stable sales of fragrances in Germany in 2014. New launches in fragrances tend to be regular. Although fragrances is a very mature category in Germany, the constant launch of new products continued ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Romania

    Although fragrances remains under the influence of the economic instability of previous years, 2014 saw consumer adopting a more optimistic attitudes towards spending part of their beauty and personal care budgets on fragrances. As in previous years,...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Kenya

    Increased international travel and better access to the internet have led to improved product accessibility in fragrances. Additionally, high and rising disposable income levels among middle-income consumers and growing urbanisation have also ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Portugal

    In 2014 fragrances continued to suffer from the declining purchasing power of Portuguese consumers. In general, premium fragrances are purchased by both affluent and middle-income consumers. This latter group became less confident during the economic...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in South Korea

    The size of South Korea’s fragrances is not very high compared to European countries, considering the highly mature nature of beauty and personal care in the country. Interest in fragrances is growing, but the growth rate was disappointing in 2014. ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Morocco

    Positive results were achieved for fragrances in 2014 with value growth of 8%. Wider distribution strategies and extended availability supported the continued interest of consumers in fragrances. Moroccans are conscious of fashion, personal ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Serbia

    Fragrances is largely dependent on general economic conditions, namely disposable income and consumer confidence levels. Constant value growth rates seen over the entire review period, as well as constant value growth witnessed in 2014 clearly show ...

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Kao Corp in Beauty and Personal Care

    Kao faces challenging prospects on account of being overly reliant on its home market, Japan, which has limited growth prospects. It is necessary for the company to pursue global expansion more actively, while continuing to focus on Japan; however, ...

    Jun 2015 | US$570 | Add to cart | View details

    Country Report

    Fragrances in Slovakia

    A high variety of fragrance products are available in the country and Slovaks are often confused as to which brand they should purchase and which one best fits their needs. Therefore, higher demand for single-gender products, with strong promotion ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Australia

    Discount pharmacies continued to impact sales in 2014, with fragrances experiencing slow current value growth of 1% in 2014. Priceline and the My Chemist Group increased their share in Australia and drew consumers to their stores with the offering of...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Argentina

    In 2014, fragrances did not have a good volume sales performance. These products are not essential for consumers and, due to this, they have high demand elasticity. A reduction in economic activity produced a drop in volume sales in 2014, especially ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Dominican Republic

    Fragrances started to benefit from improving economic conditions in 2014. Real incomes increased slightly, and thus consumers were able to spend more on such non-essential, luxury products as fragrances. Volume sales increased slightly while unit ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Guatemala

    Fragrances registered retail sales of GTQ1.2 billion, up 9% in current terms in 2014. Mass fragrances accounted for 85% of retail value sales. Consumers tend to not be loyal to specific fragrances, which is why participating companies constantly ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Ecuador

    Import barriers were created in December 2013 by the COMEX’s (External Commerce Committee) 116 Resolution. The aim of the resolution is to control product quality, with the help of the INEN (National Norms Institute) through special certificates that...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Fragrances in Costa Rica

    The World Cup in Brazil was one of the factors which had the most impact on fragrances in 2014, particularly within the premium segment. This was not only because of the wide range of soccer-themed products (gift with purchase and limited editions), ...

    Jun 2015 | US$990 | Add to cart | View details
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