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Fragrances market research

Euromonitor has the world’s most comprehensive research on the fragrances category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the Fragrances market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our fragrances market research answer questions such as:

  • What is the market size of fragrances?
  • What are the major brands in fragrances?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

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Country Report

Fragrances in Macedonia

Fragrances recorded 10% current value growth in 2014, reaching sales of MKD456 million, growth that was in excess of population increases. This demonstrated that 2014 was a year when consumers traded up from deodorants to fragrances, primarily mass ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Bosnia-Herzegovina

Relative to the review period current value CAGR of 1%, 2014 performance of fragrances was an improvement. Further insight into category performance shows that premium fragrances underperformed during 2014, whilst mass fragrances grew 7% in current ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Canada

In 2014, the current value sales of fragrances grew by 2% to reach C$734 million. The value growth was mainly supported by the growth of the premium segment. Some consumers were keen to treat themselves with a little bit of luxury; a bottle of ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Denmark

The flooded nature of fragrances, characterised by a constant stream of new product launches in the form of new pillars, flankers, limited editions and cross-category variations, has led to confusion and a perceived sameness, especially in what lies ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Croatia

Sales of fragrances snapped out of lethargy, showing some signs of recovery. Judging by the opinions within the industry, it was the surge of new celebrity fragrances that drove the growth in 2014.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Estonia

Fragrances continued to see growth in Estonia in 2014. However, due to the maturity of the market and consumers constantly looking for discounted prices, there was no dynamic growth. Consumers in Estonia like to take advantage of the available ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Uruguay

The favourable economic environment which prevailed in Uruguay during 2014 continued to boost the purchasing power of low-income and middle-income consumers, which resulted in an increase in the consumption of fragrances, a category of products which...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Iran

Fragrances in Iran in 2014 continued to be characterised by the strong presence of counterfeit products. Within premium fragrances, a very diverse range of brands was available, with counterfeit products dominating. Several wholesalers believe that ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Latvia

Fragrances continued to perform successfully in Latvia in 2014. The growth rate was sustained by an increase in the number of customers who apply fragrances on a regular basis and enduring stability in purchasing power, which encouraged buyers to ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Tunisia

In Tunisia, unbranded fragrances are sold in a high number of outlets that offer similar scents to branded fragrances, while a large number of scents at lower prices were available in these outlets. However, the legal market performed well in 2014, ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Lithuania

The rapid rebound of the country’s economy and the subsequent increase in spending power led to greater spending on fragrances in Lithuania in 2014. However, this did not make life any easier for most companies active in fragrances. Price comparison ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Israel

The current value growth of 10% in fragrances in 2014 marked a slight decrease from the 2013 growth of 11%. This was probably due to decreasing purchasing power amongst consumers. This led men, who care less about the brand and more about the actual ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Norway

Distribution presented many challenges to companies involved in the manufacture of sales of perfumes in Norway. With duty free sales continuing to take perfume sales away from regular Norwegian distributors, the threat from online sales became more ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in the United Arab Emirates

Niche fragrances are witnessing strong growth within the premium segment, as consumers in the United Arab Emirates have a strong desire for products which spell luxury through a superior and exceptional image. Major multinational brands are therefore...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Turkey

In 2014, fragrances saw 11% value growth, compared with a CAGR of 5% over the review period. The stronger performance in 2014 was the result of growth in both premium and mass fragrances on the back of aggressive price promotions. Most companies were...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in China

Fragrances experienced stable value growth of 6% in 2014, underpinned by the growing consciousness of personal grooming among Chinese consumers, alongside their rising disposable income. Women’s fragrances are the mainstay in this category, although ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Colombia

Although beauty and personal care saw a more moderate performance in 2014, not all the categories were affected in the same way. The performance of premium products was more positive as deceleration was not mainly due to economic turmoil but shifts ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Russia

The key distribution channel for fragrances in 2014 was health and beauty specialists. The rapid development of modern retailing and promotional activities run by such outlets positively influenced the development of premium fragrances in Russia. Due...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Saudi Arabia

Due to a wider choice of international and domestic premium and mass fragrances over the review period, predominately global fragrances by designers such as Estée Lauder, Christian Dior, Robert Cavalli, Davidoff and others have become status symbols ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Greece

2014 was yet another year of decline for fragrances in recession-ridden Greece, but this fall seems to become more moderate. Sales of fragrances, being luxury items, have been severely hit ever since the recession came about. The recession trends ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Austria

The overall appearance of consumers in modern society in Austria plays a vital role in the perception of a person. Thus, a large number of consumers are continuously striving to keep up with the latest trends in fashion and lifestyle. Fragrances have...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Ireland

Fragrances registered current value growth of 3% in 2014, with sales reaching €88 million. As disposable incomes started to stabilise for many consumers, fragrances continued to see a recovery in demand, driven largely by premium offerings. Sales ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Finland

Fragrances in Finland took a hit from the economic instability and elevated unemployment, resulting in negative value sales in 2014. Consumers actively compared prices and many were forced to down-trade from premium to mass brands. While Finns ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Venezuela

Strong demand for premium fragrances drove value growth in fragrances overall in 2014. As in 2013, during 2014 many Venezuelan consumers turned to premium fragrances as a way of indulging themselves with a little luxury. The companies present in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Sweden

The Swedish fragrances category experienced a rather positive development in 2014, growing by 4% in current value terms on the previous year. A strong interest in fashion in general and a healthy appetite for premium fragrances helped boost value ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Ukraine

The level of smuggled or counterfeit fragrances is reduced progressively every year in Ukraine; such products are often not only of low quality but can be harmful as well, causing rashes and skin irritation. Manufacturers of premium brands channel ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in the US

Despite a fall in the sales of celebrity fragrances in 2014, value sales of total fragrances grew by 2% in 2014. Fragrances as a whole grew as affluent, older consumers purchased premium and super premium fragrances. Makers of super premium ...

May 2015 | US$1,000 | Add to cart | View details

Passport

Passport Fragrances Americas

All current Fragrances category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Asia Pacific and Australasia

All current Fragrances category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Eastern Europe

All current Fragrances category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Middle East and Africa

All current Fragrances category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$9,500 | Add to cart | View details

Passport

Passport Fragrances Western Europe

All current Fragrances category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Fragrances Global

All of our data and analysis for Fragrances in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2015 | US$50,000 | Add to cart | View details

Global Briefing

Staple Personal Care: Upholding Demand Through Reinvention

The basic nature of staple toiletries is set to shift, as more consumers develop a penchant for novelties that support their personal image and wellbeing. While developing markets hold the strongest prospects in standard staples, even here, these ...

Mar 2015 | US$1,325 | Add to cart | View details

Country Report

Fragrances in Kazakhstan

Fragrances is a developed category with product assortments that satisfy demand across consumer groups in Kazakhstan. The premiumisation trend in fragrances continued to develop in 2013. Consumers always strive to buy more expensive products, as ...

Feb 2015 | US$1,000 | Add to cart | View details

Global Briefing

Assessing Key Prospects for Fashion Brands in the Beauty Space

Beauty’s relative resilience to economic instability and its more affordable nature continues to attract fashion players that wish to tap into rising disposable incomes in emerging markets and maintain growth in the developed world, where consumers ...

Feb 2015 | US$1,325 | Add to cart | View details

Country Report

Fragrances in Azerbaijan

Towards the end of the review period premium fragrances saw continuous growth, benefiting mainly from improvements to retail distribution and the growing popularity of Internet shopping. However, improvements in distribution by beauty specialist ...

Jan 2015 | US$1,000 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Johnson & Johnson defines itself as a health-focused company, and this strongly informs its beauty and personal care offer. The company benefits from a broad geographic spread, and has developed a strong base for development in key growth categories ...

Dec 2014 | US$575 | Add to cart | View details

Global Briefing

Global Fragrances: Maintaining Momentum in an Uncertain Market

The average 3% CAGR forecast for fragrances over 2013-2018 is shaped by two distinct trends. Firstly is the move beyond traditional perfumery, stretching into alternative product forms to remedy spending cuts and tap into aspiring consumers in ...

Dec 2014 | US$1,325 | Add to cart | View details

Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

While Henkel recorded %4 growth in beauty in 2013, the company is faced with two major challenges. Firstly, it has a narrow beauty focus with hair care generating almost 60% of its total beauty sales and, secondly, the company’s regional balance is ...

Dec 2014 | US$575 | Add to cart | View details

Company Profile

LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

LVMH is the world’s largest luxury goods company. Despite beauty being one of its smallest divisions, it has increased its investment in the category, and it aspires to become a top 10 beauty player globally. While its revenues derive primarily from ...

Nov 2014 | US$575 | Add to cart | View details

Company Profile

Coty Inc in Beauty and Personal Care

Coty is undergoing significant changes. Originally relying on fragrances to generate most of its revenue, the company is now seeking to diversify its portfolio in terms of both category and region. It has embarked on a number of acquisitions in 2012 ...

Nov 2014 | US$575 | Add to cart | View details

Country Report

Fragrances in Uzbekistan

Fragrances in 2013 saw two trends. First, retail sales of premium fragrances continued growing thanks to stable supply, marketing campaigns, dedicated fashion-followers and strong dynamics of average unit price. Second, mass fragrances which were ...

Nov 2014 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Taiwan

As Taiwanese consumers are becoming increasingly sophisticated, more consumers have the habit of using fragrances. The number of international fragrances constantly increased during the review period, reflecting consumer demand and the expansion of ...

Nov 2014 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Romania

In spite of the low purchasing power in 2013, demand for quality rather than price was the determining factor in the purchase of fragrances. After a period when it was highly segmented between heavy users of lower quality mass products and a small ...

Nov 2014 | US$1,000 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Colgate has proved to be one of the most recession-proof companies, but in 2013 this seemed to have stalled for two reasons. First, a slowdown in Latin America and second, a narrow portfolio focus. Colgate has made up for the slowdown in Latin ...

Nov 2014 | US$575 | Add to cart | View details

Company Profile

Elizabeth Arden Inc in Beauty and Personal Care

Elizabeth Arden Inc, a US-based beauty and personal care company, is overhauling its brand strategy to grow sales and reinforce its prestige status. It is pushing its fragrances range into international markets and launching new skin care lines such ...

Nov 2014 | US$575 | Add to cart | View details

Country Report

Fragrances in New Zealand

The fragrances category continued to be inundated with new product launches adding to the already crowded market. The expansion of fragrances into other distribution channels, such as internet retailing, made fragrances highly accessible for ...

Oct 2014 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Vietnam

In the past fragrances were regarded as luxury products by most Vietnamese consumers, and worn on special occasions such as parties and weddings. However, towards the end of the review period more and more consumers had a tendency to apply fragrances...

Oct 2014 | US$1,000 | Add to cart | View details

Company Profile

Puig SL in Beauty and Personal Care

Puig SL, a Spain-based beauty company specialising in fragrances, is seeking to expand its geographic footprint to lessen its dependence on the flagging Western European market, but also to reap the benefits of rising spending power in emerging ...

Oct 2014 | US$575 | Add to cart | View details
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