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 Market Research for France

Euromonitor publishes reports on industries, consumers and demographics in France.

  • Industry specific reports offer insight into market size and market share in France; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in France report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • France in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our France statistics factfile.

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Country Report

Health and Wellness in France

Health and wellness was a resilient industry in 2014 with a further increase in value sales. Value growth was an improvement on 2013 but slightly below the review period CAGR. On the one hand, in some categories across food and beverages, health and ...

Jul 2015 | US$2,100 | Add to cart | View details

Global Briefing

Health-based Beauty Resetting Industry Standards

The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

Jun 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Adult Mouth Care in France

Sales of adult mouth care continued to face the strong development of Listerine in modern grocery retailers and its increasingly broad and audacious claims (such as Listerine total effect, total care). Although mouthwash is not included in consumer ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Analgesics in France

Most players were rather disappointed by the performance of analgesics in 2014. First, by contrast with the cold winter and the rainy spring in 2013, the weather was very mild in the winter, spring and even the beginning of autumn 2014. As a result, ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in France

Cough, cold and allergy (hay fever) remedies was logically the category most impacted by the effects of climatic conditions on the number and intensity of coughs, colds and allergies. The year 2014 seemed to be the mirror image of 2013, with almost ...

Jun 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Dermatologicals in France

At first sight, manufacturers were rather disappointed by the performance of dermatologicals in 2014. Sales in this category continued to be dampened by external factors, such as weather, and more particularly topical allergy remedies/antihistamines ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Digestive Remedies in France

Data reflects a relative stasis for sales of digestive remedies in 2014. More than ever, this category posted ambivalent results with dynamic products, such as proton pump inhibitors, antiflatulents and diarrhoeal remedies continuing to progress on ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Calming and Sleeping in France

Over 2013/14, both products providing energy/tonicity and anti-stress/”light” sedatives continued to record impressive growth. In consumer healthcare in France, sales of mood/relaxing dietary supplements and calming and sleeping often went hand in ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Eye Care in France

Having declined over the latter part of the review period, eye care enjoyed a more favourable context in 2014. By contrast with the rainy spring in 2013, climatic conditions were ideally warm and dry in April, May and June 2014, which boosted the ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Herbal/Traditional Products in France

Theoretically, 2014 was a bad year for sales of herbal/traditional products. Many players considered that 2012 and the first half of 2013 was the calm before the storm of the full settlement of the EFSA regulation on dietary supplements, including ...

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in France

The nightmare continued for NRT smoking cessation aids in 2014 with a drastic decline in value sales. Even so, official sales of cigarettes dropped by 7% in volume terms in 2014. Other than a further significant increase in the unit prices of ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Consumer Health in France

Overall value sales of consumer healthcare did not experience significant growth in 2014 due to a combination of negative factors. First, according to official sources, from January to October 2014, the average temperature in France was abnormally ...

Jun 2015 | US$2,650 | Pages: 125 | Add to cart | View details

Country Report

Sports Nutrition in France

Sport nutrition seemed to benefit from an increasingly wide consumer base and distribution in 2014. Easy access to sports facilities, successful fitness and bodybuilding products, growth in the number of sports licenses and in particular the ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in France

After more than a year of settlement of the new regulation from EFSA, marketers feared the worse for sales in vitamins and dietary supplements in particular. Most sources observed that the EFSA regulation (the harmonised list of the new 222 approved ...

Jun 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Weight Management in France

At the end of 2014, most manufacturers were unhappy with the performance of weight management. The category seemed to enjoy the effects of new arrangements which began at the end of 2012 with the new regulation from EFSA. This resulted in a clean-up ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Wound Care in France

Wound care recorded an appreciable value increase in 2014, although manufacturers were rather disappointed by the disparate performances of its categories and channels. While chemists/pharmacies (with 51% of value sales) still posted an interesting ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Global Briefing

The Future of Skin Care: Game-changing Trends and Influencers

Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology...

Jun 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Report

Fresh Food in France

2014 was beneficial for sales of fresh food. Fresh food registered total volume growth thanks to increasingly healthy eating patterns. Consumers became increasingly aware of healthy eating, due to rising concerns about obesity, diabetes and heart ...

May 2015 | US$1,210 | Pages: 42 | Add to cart | View details

Global Briefing

City Travel Briefing: Paris

2014 was a mixed year for Paris, with both international and domestic visitor numbers dropping slightly. The traditional US, UK and German source markets have declined, but the city is seeing a resurgence of Spanish and Italian visitors, and tourism ...

May 2015 | US$525 | Pages: 27 | Add to cart | View details

Country Report

Apparel Accessories in France

Apparel accessories is the category that experiences a low renewal rate: generally, the same item is used over a longer period of time and/or as per seasonal requirements. In addition, French consumers generally spend the least on apparel ...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in France

According to Euromonitor International’s data, the number of live births in France declined again in 2014 to 836,000. In addition to the lower baby numbers, childrenswear was also negatively impacted by changing patterns of consumption: parents are ...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Footwear in France

Unfavourable socioeconomic conditions continued to impede demand for footwear in 2014: unemployment remained at a record-high level of almost 10% and households were still caught in the aftermath of the 2013 tax hikes that sustained prudence and ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hosiery in France

In 2014, men’s hosiery declined at a faster pace than women’s as a direct consequence of accumulated stocks of hosiery items (especially socks), which were previously bought in multipacks and/or received as gifts. Sportier lifestyles among many ...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Jeans in France

Demand for jeans declined in 2014 due to two main factors: there were almost no value-added innovations in the category to stimulate consumer interest and the high jeans possession rate in most households, with each individual aged over 15 having at ...

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Menswear in France

Male consumption of menswear in 2014 was characterised by the “buy-less-but-better” trend: male consumers were increasingly favouring qualitative spending, often in favour of durable and robust clothing. Although men in France are placing an ...

May 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear in France

Overall apparel and footwear sales continued to decline in 2014, both in volume and value terms. During the first semester of 2014, there was a regain of optimism among industry players as value, at half-year parity with 2013, was on the rise. ...

May 2015 | US$2,100 | Pages: 89 | Add to cart | View details

Country Report

Sportswear in France

In the first half of 2014, the performance of the sportswear category was boosted by the Sochi 2014 Winter Olympics and the FIFA World Cup in Brazil. The latter event stimulated a surge in sales of football jerseys of around 15% over the seven months...

May 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in France

The year 2014 was marked by abnormally-warm temperatures which stimulated demand for light/summer wear but impeded sales for heavier clothing. Sales during the first half of the year were dynamic, with 1% value growth, driven by the enthusiasm of ...

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in France

2014 was another year of modest and ambivalent performances in away-from-home tissue and hygiene. Volume sales of away-from-home hygiene continued to perform positively, with demand being driven by the ageing French population. However, given there ...

Apr 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in France

Cotton wool/buds/pads is a basic product with limited innovation and promotional support. The category should theoretically suffer from a staple product brand image and a high level of penetration, close to saturation. Nevertheless, the cotton ...

Apr 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in France

The incontinence category has a promising growth path going forward due to the ageing of the French population, the subsequent growing share of people suffering from incontinence and the slow but progressive lessening of taboo surrounding this issue....

Apr 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in France

In terms of distribution, the nappies/diapers/pants category continued to witness a notable shift in 2014, as both modern and traditional grocery retailers posted an ongoing decline. While this is partly related to a slight slowdown in the birth rate...

Apr 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Tissue and Hygiene in France

The industry of tissue and hygiene continued to be affected by the ongoing stagnation of the French economy that is severely impacting consumer morale and restricting added value. Thus, value sales of tissue and hygiene as a whole increased at a ...

Apr 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Retail Tissue in France

Retail tissue, the aggregation of toilet paper, tissues, kitchen towels and paper tableware, witnessed disparate developments in 2014. The overall category’s performance is characterised by high penetration and the strong share of private label. ...

Apr 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Sanitary Protection in France

In a category that is losing consumers due to the ageing of the female population, marketers within sanitary protection were relatively pleased by the steady volume growth seen at the end of the review period. It stemmed from an above-average level ...

Apr 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Wipes in France

At the end of 2013, baby wipes was hit hard by a mini scandal. In November 2012, a recommendation from the French National Agency for Medicines and Health Products Safety was relayed in the media, followed by an announcement via the consumer ...

Apr 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Home Care in France

The French home care market resisted quite well in 2014 with a timid value progression of less than 1%; a performance which may be considered satisfactory given the process of product concentration/compaction, growing consumer preference for ...

Apr 2015 | US$2,650 | Pages: 84 | Add to cart | View details

Country Report

Polishes in France

Declining sales of polishes in 2014 was explained by several factors. Growing acceptance of casual attire codes in the workplace and lesser attention paid to care for metal objects/furniture – due to busy lifestyles -continue to structurally impede ...

Apr 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Surface Care in France

Multi-purpose cleaners generated an additional €4.0 million in value in 2014, making it the biggest driver behind overall value growth. As households continue to adopt such versatile products - out of practicality, stock-optimising benefits and ...

Apr 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Toilet Care in France

The cocooning trend of previous years has paved the way for hiving and homing lifestyles: In 2014, social gatherings, parties, dining and other get-togethers were more frequently being held at home rather than at outdoor cafés, bars, and restaurants....

Apr 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Air Care in France

The performance of air care evolved differently in 2014: Car air fresheners renewed with 1% positive growth, mainly thanks to the upturn in the car sales market and late-2013 promotional campaigns in support of newly-launched car air fresheners; ...

Apr 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Dishwashing in France

Both automatic and hand washing saw volume and value sales growth in 2014, driven by a number of product innovations and promotional campaigns. Besides, the emergence of homing/hiving lifestyles among French households over the period 2013-2014 has ...

Apr 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Home Insecticides in France

The year 2014 was particularly marked by exceptional warm temperatures over the period June to October, resulting in a prolonged seasonal demand for home insecticides, and especially against mosquitoes. Higher risk levels associated with the tiger ...

Apr 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in France

In 2014, the overall decline in volume was explained by a combination of different factors. Firstly, French households being more accustomed to concentrated/compact laundry detergents, there were fewer instances of over-dosage. Product concentration ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Bleach in France

Generally, French households’ awareness of the potential harmfulness of chlorine-based bleach was on the rise in 2014; it is estimated to be the main cause behind 40% of household accidents related to home care products. In addition, French consumers...

Apr 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Asian Speciality Drinks in France

The market for Asian speciality drinks in France was still small in 2014. Asian speciality drinks continued to essentially be available in establishments which have a high number of Asian customers. They were difficult to find in major grocery ...

Apr 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in France

Total volume sales of bottled water continued to increase in 2014, boosted by the efforts of manufacturers to recruit consumers who prefer tap water because it is cheaper but also more convenient, as they do not need to transport it to their homes. ...

Apr 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Carbonates in France

Several factors continued to be unfavourable for the development of carbonates in 2014. Manufacturers had to manage higher taxes, along with weak purchasing power and pressure from retailers to maintain prices stable. In addition, public concerns ...

Apr 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Concentrates in France

Manufacturers continued to be very dynamic in terms of their investment in off-trade liquid concentrates in 2014. They tried to increase consumption occasions in households with children. However, they also tried to target adults with new flavours to...

Apr 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Soft Drinks in France

Soft drinks posted low but still positive value growth in 2014. Volume sales also increased again, driven by population growth and the decline in consumption of alcoholic drinks, in particular on-trade. The market was impacted by taxes brought in by ...

Apr 2015 | US$2,100 | Pages: 103 | Add to cart | View details
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