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 Market Research for France

Euromonitor publishes reports on industries, consumers and demographics in France.

  • Industry specific reports offer insight into market size and market share in France; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in France report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • France in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our France statistics factfile.

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Country Report

Wine in France

Sales in wine in 2011 were marked by the sudden emergence of more modern concepts that contrasts with the rather conservative tradition of wine in France. This was exemplified by the explosion of flavoured wines, more particularly ‘rosé pamplemousse’...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Beer in France

Marketing innovations and development of speciality beers are at the heart of 2011. Brewers have changed their message to consumers, communicating more on the flavour and the taste of beer, as well as its provenance and tradition to promote its ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in France

In France, the category's performance is related to the disappearance of a generation used to drinking cider daily and an insufficient number of new consumers to compensate for them. But the main story of 2011 was manufacturers fighting to invigorate...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in France

In 2011, the overall performance of the alcoholic drinks market remained in line with the review period average annual performance. Total volume sales were static, with the poor performance of the on-trade channel partially offset by the off-trade ...

Apr 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in France

The fashion for the Cuban cocktail, the mojito, is revolutionising high-strength premixes. The successful launch of Bacardi Mojito in 2010 has engendered a wave of new product developments in 2011 and the growing interest in Latin American cocktails.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in France

In France, cocktails, such as mojito, vodka with orange juice and whisky with Coca-Cola continued to be very popular among the young generation. As a result, they continued to drive the best performing categories and consequently, overall volume ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Financial Cards and Payments in France

The total number of financial cards in circulation continued to rise in 2011. Payment cards were by far the most popular among French consumers, gaining shares at the expense of cash and cheque. However, volume and value transactions increased at a ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Lending in France

Consumer lending has entered a period of fundamental change in terms of production and distribution. The behaviour of customers is changing rapidly and there has been a shift in the way French households use consumer credit. The proportion of credit ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Leisure and Personal Goods Specialist Retailers in France

In 2011, consumers continued to be attentive to their expenses with leisure and other personal goods largely because these products are not considered products of first need and the economic evolution of the country did not facilitate strong ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Furniture and Furnishings Stores in France

Value sales of furniture and furnishings stores grew by 3% in 2011 boosted by the performances of chained operators which continued to open new outlets. Leading chains, such as IKEA, Castorama and But, continued to focus on low prices and to increase...

Apr 2012 | US$900| Add to cart | View details ›

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Oct 2010