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Market Research on France

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France.

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Euromonitor France reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Coffee in France

The major story of coffee in France in 2015 is undeniably the ongoing evolution of the competitive landscape. In 2014, a new brand named Café Royal by Mifroma France emerged. This Swiss brand became available in mass distribution channels with seven ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Other Hot Drinks in France

The major story in other hot drinks in 2015 was the growing availability on retailers’ shelves of ready-to-use products that are mixed with milk and can be used in coffee pods machines. These initiatives came from coffee but also chicory ...

Feb 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Hot Drinks in France

Sales of hot drinks remained on a slight downward trend in 2015. Coffee, the most important category, gained added value due to higher penetration of more expensive products, notably fresh ground coffee pods and organic references. However, it still ...

Feb 2016 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Tea in France

The most important tea story in 2015 is the launch of tea in pods by Unilever France. The leading brand of modern grocery retailers started to offer a range of several references of black, green and fruit/herbal teas which are compatible with ...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Air Care in France

Apart from car and spray/aerosol air fresheners, all the other areas declined in value terms in 2015. Electric, and spray/aerosol air fresheners, the two most significant air care categories, accounted for 61% of the category’s total value sales, ...

Jan 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Bleach in France

Consumer fears about the potentially harmful effects of chlorine-based bleach were further heightened by the public disclosure of a scientific study conducted by the Belgian Centre for Environment and Health in early 2015. Scientists behind the study...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in France

In 2015, volume sales of dishwashers increased by 2% and acted as the main catalyst for volume and value growth in automatic dishwashing detergents and additives. Additional value growth also came from hand dishwashing detergents in spite of ...

Jan 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Insecticides in France

Climatic conditions in 2015 were almost similar to the previous year, and represented a second consecutive year of exceptional weather conditions in spring and summer that favoured the proliferation of insects and vermin. Nationwide, temperatures ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in France

With laundry detergents now fully switched to concentrated and super-concentrated variants, laundry detergents volume declined by 1% in 2015. Households are more used to the dosage of concentrated detergents, thereby easing the over-dosage impact of ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Home Care in France

Compared to 2013 and 2014, value growth of home care was better in 2015, with total sales rising even though volume fell. While the decline in volume was primarily due to further adjustments and adaptation of households to the proper dosage of ...

Jan 2016 | US$2,650 | Pages: 76 | Add to cart | View details

Country Report

Polishes in France

Several factors continued to impede the demand for polishes in 2015: the preference for multi-purpose surface cleaners instead of specific floor polish; casual dress codes and high unemployment rate which reduces the need for shoe polish; and busier ...

Jan 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Surface Care in France

In 2015, the volume and value variations for the different surface care categories were quite disparate. Overall, the biggest value growth came from multi-purpose cleaners (5%), starter kits/trigger devices (4%), drain openers (5%) and home care ...

Jan 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Toilet Care in France

Over the period 2014-2015, volume sales of toilet care recorded 3% growth. According to trade experts, French consumers demonstrated an almost obsessional desire to have perfect hygiene and cleanliness levels for their WCs. While homing/hiving ...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Air Treatment Products in France

Summer 2015 was marked by canicular conditions, with the average temperature about 2°C higher than normal expectations. This provoked surging demand for cooling fans while also positively impacting sales for air coolers, humidifiers and room air ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Heating Appliances in France

In line with RT2012 energy requirements in France, the demand for conventional electrical heating in new housing continued to decline in 2015. A slight upturn in old housing thermal renovation works favoured the more efficient heat pumps for which ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Personal Care Appliances in France

Overall, 45% of the category’s volume growth came from oral care appliances in 2015; households generally deem oral hygiene as essential and are keen to invest in those appliances as preventive measures. Furthermore, the “selfie” trend makes ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Irons in France

The volume sales of irons fell for the fourth consecutive year in 2015 mainly due to the prevailing poor socioeconomic conditions. Consumers tend to continue to deem steam generators/ironing systems too expensive; buying a new or even second-hand ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in France

In 2015, more than 90% of the incremental volume to the category came from kettles. Demand for kettles was chiefly driven by a high level of equipment renewal and the success of innovative variants equipped with temperature selectors. The enthusiasm ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Vacuum Cleaners in France

Except for cylinder and robotic vacuum cleaners, all other standard vacuum cleaners saw varied yet positive volume growth rates. However, the incremental volume generated by those was not enough to offset the 3% sales decrease for cylinder cleaners ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Food Preparation Appliances in France

Volume growth of 2% in 2015 was driven by two categories, namely food processors and countertop blenders. The dynamism of the former was boosted by the rapid reduction in prices of advanced kitchen machines with cooking options; this was made ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Large Cooking Appliances in France

In 2015, sales performance was disparate between built-in cooking and other large cooking appliances (cooker hoods and range cookers); the former generated a volume growth of 1% while the latter saw a combined volume decline of almost 2%, thereby ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Microwaves in France

In 2015, about 12% of microwaves sales were directly linked to the creation of about 300,000 new households; a bulk 87% came from equipment renewals while 1% of volume originated from dual-equipment purchases. The household penetration rate of ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Small Cooking Appliances in France

The year 2015 was marked by terror attacks and repeated terrorism threats which translated into something of a climate of fear among consumers, leading to a reinforcement of hiving/cocooning trends. Opinion polls confirm that the main reason for a ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Dishwashers in France

Demand for dishwashers in 2015 was mainly sustained by year-round discounts and good deals from diverse distribution channels. Given the relatively low penetration rate (45% at year-end 2014), busy households without a dishwasher generally deemed ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Home Laundry Appliances in France

In 2015, around 60% of home laundry appliances volume growth was generated by households’ renewal of automatic washing machines. Further volume growth came from promotion-driven demand for tumble dryers and improving consumer acceptance of washer ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Refrigeration Appliances in France

Except for fridges which saw a volume decline of 2%, most other refrigeration categories generated positive volume growth in 2015. On the whole, the overall sales volume of refrigeration appliances was stable at about 3.4 million units. The household...

Jan 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Consumer Appliances in France

Consumer appliances sales volume continued to grow in 2015, albeit at a slower pace than in 2014. Leveraging on emerging innovations and reinforced cocooning/hiving trends, small appliances progressed faster than major appliances, both in volume and ...

Jan 2016 | US$2,650 | Pages: 142 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in France

The main trend in apparel and footwear specialist retailers in France during 2014 and 2015 was the growing development of alternatives to apparel and footwear specialist retailers. The textile crisis is nothing new in France; nonetheless the channel ...

Jan 2016 | US$990 | Pages: 50 | Add to cart | View details

Country Report

Direct Selling in France

During 2015, the French direct selling trade association Fédération de la Vente Directe (FVD) raised its profile and promoted direct selling as a dynamic retailing channel which creates jobs and strives to offer consumers high-quality products at ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in France

The most important story in electronics and appliance specialist retailers in 2015 was the renewed enthusiasm of key manufacturers in consumer electronics and consumer appliances to innovate and improve access to information for consumers. First, ...

Jan 2016 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Grocery Retailers in France

2014 was a year to forget for grocery retailers in France and of the channel’s leading players fixed their sights on a slight improvement in 2015 due to several factors. First, during the second half of the year, they began to expect a possible ...

Jan 2016 | US$990 | Pages: 73 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in France

2014 and 2015 witnessed a noteworthy change in consumer shopping behaviour in health and beauty specialist retailers in France. French people are seemingly increasingly willing to limit the frequency with which they visit beauty specialist retailers ...

Jan 2016 | US$990 | Pages: 57 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in France

With current value growth of 2%, home improvement and gardening stores fared relatively well in 2015, mainly thanks to the warm weather in France during the year, which boosted sales of gardening products, sun umbrellas and sun loungers between ...

Jan 2016 | US$990 | Pages: 54 | Add to cart | View details

Country Report

Homeshopping in France

Nothing seemed able to arrest the substantial declines recorded in homeshopping in 2015. Apart from a few categories, homeshopping continued to lose consumers to other retail channels during the year, particularly to internet retailing, direct ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Internet Retailing in France

Although not all operators in internet retailing in France agree on the efficiency of the online marketplace business model, ‘marketplace’ was the main buzzword in internet retailing throughout 2015. According to its supporters, the online ...

Jan 2016 | US$990 | Pages: 76 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in France

Sales in bags and luggage specialist retailers tend to correlate with the prevailing trends in travel and tourism, specifically in air transportation. This meant good news for the channel in 2015 as the number of passengers carried on airlines in ...

Jan 2016 | US$990 | Pages: 56 | Add to cart | View details

Country Report

Mixed Retailers in France

The polarisation of the mixed retailers channel continued to develop during 2015. While department stores and variety stores expanded more or less at the same pace as they did during the first half of the review period, from 2013 and mainly 2014, ...

Jan 2016 | US$990 | Pages: 61 | Add to cart | View details

Country Report

Retailing in France

The slight recovery in demand seen in the retailing industry in 2015 helped France’s retailers to forget 2014, a lacklustre year for retailing due to the disastrous effects of the price war on value sales. Although the French economy was still ...

Jan 2016 | US$2,100 | Pages: 169 | Add to cart | View details

Country Report

Vending in France

Vending in France performed reasonably well in 2015. Vending machines are now being installed in new locations and operators in the channel are constantly upgrading and modernising their vending machines to follow emerging consumer trends as urban ...

Jan 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Packaged Food in France

Two years after the horsemeat scandal, the slight improvement of the French economy should have resulted in slight growth in packaged food; however the industry only grew by 1% in current value terms in 2015. This rate was lower than the current ...

Jan 2016 | US$7,150 | Pages: 262 | Add to cart | View details

Country Profile

France: Country Profile

France’s economy will strengthen in the second half of 2015, leading to a modest improvement relative to the outcome in 2014. Lower oil prices reduce firms’ input costs, although their profit margins are still under pressure from elevated taxes and ...

Dec 2015 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Computers and Peripherals in France

With the euro plunging against the US dollar by over 20% since May 2014, the price level for retail computers and peripherals rose by an average of 8% in 2015. Despite a 3% drop in retail volume sales, the category’s value still progressed by 5%. At ...

Dec 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Audio and Cinema in France

In 2015, the average unit price of products within home audio and cinema rose by 3%. This was primarily due to imported inflation resulting from the depreciation of the euro compared with the US dollar. French households generally preferred to defer ...

Dec 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Imaging Devices in France

The digital cameras category continues to bear the consequences of the consumer switch to smartphones and tablets for taking photos and videos. Digital cameras – even SLR variants, which were resisting well before 2014 – recorded a volume decline in ...

Dec 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

In-Car Entertainment in France

In 2015, demand for in-car entertainment continued to suffer from three main factors: morose socioeconomic conditions that mean such products are the lowest priority among many householders, the growing use of relevant mobile applications especially ...

Dec 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Mobile Phones in France

In 2015, two intertwined factors sustained the growth in demand for smartphones: the ongoing positive effect of ‘phone only contracts, coupled with the availability of a diverse array of low-cost devices in the marketplace. The higher level of ...

Dec 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Consumer Electronics in France

To the disappointment of industry players, the much-anticipated volume recovery still did not happen in 2015: the decline was even slightly worse than in 2014. During the review period, deflationary price levels, product innovation and the FIFA World...

Dec 2015 | US$2,640 | Pages: 80 | Add to cart | View details

Country Report

Portable Players in France

In 2015, demand for portable players was negatively impacted by three main factors. Firstly, the depreciation of the euro against the US dollar resulted in an average unit price rise of 3% for e-readers. Secondly, European authorities urged the ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Wearable Electronics in France

Demand for wearable electronics began to gain significant momentum in 2015 thanks to two main factors. Diverse advertising campaigns by relevant players that is effective in raising consumer awareness/interest in such devices. In addition, as new ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Video in France

In 2014, televisions, which dominates the home video category, benefited from several major growth drivers: the 2014 FIFA World Cup, promotions, innovations (UHD/4K/curved screens) and a first round of renewal for flat screen TVs that first appeared ...

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details
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