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Market Research on France

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France.

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Euromonitor France reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Income and Expenditure: France

The weakness of the French economy has considerably weighed on income and spending growth rates over 2010-2015. However, monetary stimulus from the European Central Bank (ECB) supported a slight expansion of the country’s consumer market in 2015. ...

Jun 2016 | US$250 | Pages: 9 | Add to cart | View details

Country Profile

France: Country Profile

A weak euro and low energy prices should ensure that the French economy continues on its modest growth path in 2016. An improvement in corporate profit margins is also expected. Persistent weaknesses in domestic demand are a drag. Both exports and ...

Jun 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Cat Food in France

France’s pet cat population is increasing and further growth was recorded during 2016, in line with the consistent growth recorded in this measure over the entire review period. Indeed, the idea of keeping cats as pets fits better with modern ...

Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Dog Food in France

Dog food is expected to continue registering negative volume growth in 2016, in line with the negative growth trends which have been apparent in the category since 2011. Despite the most severe drops in volume sales of dog food of the past decade ...

Jun 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in France

France’s other pet population continued to decline towards the end of the review period, declining by 14% between 2011 and 2015 and 3% in 2015 alone as the lower numbers of birds, fish and small mammals being kept drove down value and volume sales of...

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Pet Care in France

Pet care registered a decline in volume sales in 2016 and this was driven mainly by the decline seen in the dog population, which suppressed sales of wet dog food and negatively affected overall volume sales across dog food. This performance ...

Jun 2016 | US$2,100 | Pages: 54 | Add to cart | View details

Country Report

Pet Products in France

France is a highly urbanised country and much of the population lives in small dwellings, mainly apartments, which means that pets increasingly share the same living space and come into regular contact with their owners and neighbours. For this ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Beer in France

After an already outstanding year in 2014, 2015 was again an exceptional year for overall sales of beer, owing to a combination of positive factors. First, an increasingly wide variety of consumers showed a growing interest in beer, the status of ...

Jun 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Cider/Perry in France

After a rather interesting performance in 2014, cider manufacturers did not manage to convert the try in 2015. Even so, the year started so well for cider. Sales took off during the first half of 2015, particularly during the months of April, May and...

Jun 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Alcoholic Drinks in France

After a pleasant surprise in 2014, total volume sales of alcoholic drinks increased again in 2015, by 1%. This contrasted with the performance earlier in the review period, and even in the last decade. Other than possible slight help from the local ...

Jun 2016 | US$2,100 | Pages: 111 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in France

2015 was an excellent year for RTDs/high-strength premixes. First, the category enjoyed more favourable weather than in 2014 – warm temperatures fuelled sales of RTD cocktails, and mainly sangria (wine-based RTDs). Then, the category benefited from ...

Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Spirits in France

Many ingredients were present in 2015 for a good performance in overall sales of spirits. However, the industry consensus at the end of the year was that the category could have performed better. Emerging segments and trends from 2013/2014, notably ...

Jun 2016 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Wine in France

The main event in wine in 2015 was the first signs of maturity in its most dynamic category, BABVs (Boissons Aromatisées à Base de Vin – wine-based flavoured drinks) within still light grape wine. This partly stemmed from a lack of in-store promotion...

Jun 2016 | US$990 | Pages: 50 | Add to cart | View details

Country Report

Gardening in France

The majority of French households deem gardening as time-consuming and burdensome; compared to the previous generation, less time is spent today by households on gardening activities even though there remains a strong desire to own and spend time in ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in France

After three consecutive years of decline, indoor furniture, the biggest contributor to home furnishings, saw sales grow by 2% in 2015. A value increase in outdoor living and light sources also positively contributed to the recovery of home ...

Jun 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Home Improvement in France

Home improvement is considered important and/or even necessary by the majority of French households; this position has been strengthened by the difficult economic conditions that have encouraged do-it-yourself activities. Nonetheless, households ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in France

Although consumer confidence revived slightly in 2015, French households seem to have adopted new consumption habits. With families scattered around the globe, each family reunion becomes a celebration. Consumers are more likely to purchase seasonal ...

Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home and Garden in France

After three consecutive years of decline, home and garden saw a slight value recovery in 2015 thanks to a rebound in home furnishings, although all other major categories posted declining value sales. Indoor furniture, especially bedroom and kitchen,...

Jun 2016 | US$2,100 | Pages: 53 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in France

The 100% delivery/takeaway channel underwent a process of restructuring in 2015. While the channel is stagnating with negative like-for-like growth, large chains, such as Domino’s Pizza, are continuing to expand. Some other groups, such as Nooi, have...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cafés/Bars in France

The number of cafés/bars continued to decline in 2015 with the economic climate in the country making private investments unfavourable, thus impacting the development of chained operators through franchising and reducing the frequency of new outlet ...

May 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Consumer Foodservice By Location in France

Chained operators continued to move their locations away from malls in 2015 as consumers reined in their spending on eating out. The increase of VAT from 7% to 10% and the higher prices of raw materials, meant consumer foodservice operators had ...

May 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Fast Food in France

Fast food is becoming increasingly commonplace in France. France’s economy has not fully recovered from the global economic crisis with a slow growth rate and high unemployment. As a consequence, French consumers continue to worry about their future,...

May 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Full-Service Restaurants in France

The sharing economy, where increasing numbers of people are eating in the houses of strangers for lunch or dinner, is rapidly evolving in France and started to negatively impact full-service restaurants in 2015. People who engage in such activities ...

May 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in France

Consumer foodservice posted a weaker performance in 2015 compared to the review period. The number of outlets decreased at a rapid rate while the speed of decline in current value sales also increased. The French economy continues to underperform, ...

May 2016 | US$2,100 | Pages: 121 | Add to cart | View details

Country Report

Self-Service Cafeterias in France

The concept of self-service cafeterias is increasingly at odds with changing consumer behaviours and expectations. The self-service cafeteria business model relies on convenience and low price with an average spend per transaction of €5. The ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Street Stalls/Kiosks in France

Two factors boosted the performance of street stalls/kiosks in 2015 in France. First, the urban population continued to grow and given that this demographic tends to live in the suburbs, such consumers need to travel and are keener to eat on the go. ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Bath and Shower in France

Bath and shower is a mature category which is dominated by mass brands. In 2015 the main branded manufacturers continued to compete for sales through innovation, promotion and advertising. They continued to offer consumers benefits going beyond ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in France

One of the key trends in colour cosmetics in 2015 was the success of low-priced brands which target the younger generation. The success of Essence and Kiko Milano is the perfect example of this trend. Due to their modern image and inexpensive prices,...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Deodorants in France

Until the end of 2015, Unilever’s competitors did not show any interest in launching compressed deodorant sprays in France, even though the leading player continued to encourage its rivals to adopt the new technology. In 2015 it edited a guide with ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Depilatories in France

Depilatories again faced competition from other hair removal methods and also from seasonality of consumer demand in 2015. In order to increase the frequency of use, manufacturers maintained strong investment in product innovation and targeted ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Fragrances in France

The key story in fragrances in 2015 was the concentration of sales amongst the top five brands of premium women’s and men’s fragrances. Consumers were looking for fragrances with a strong reputation and were convinced by successful advertising ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Hair Care in France

The mature hair care category continued to be affected by pressure on prices, notably in the mass distribution channel. To stimulate sales, the main manufacturers brought more added-value to their brands and targeted the older population, notably ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in France

Despite its poor performance, men’s grooming continued to attract new entrants in 2015. Some of them already operated in beauty and personal care, as is the case of Laboratoires LaScad, which extended the brand Ushuaïa into this category during 2015....

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in France

Oral care continued to increase in France in current value terms in 2015, driven by higher consumer concern about oral hygiene and the importance placed on to an attractive smile. “Selfie” beauty continued to positively impact this category, as ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Beauty and Personal Care in France

For the third consecutive year, beauty and personal care posted poor value growth in France in 2015. The good performances of sun care, deodorants and skin care were not able to fully offset the declining sales in hair care, men’s grooming and ...

Apr 2016 | US$2,650 | Pages: 139 | Add to cart | View details

Country Report

Skin Care in France

In 2015 there were two major trends in skin care. The first was the success of brands which belong to players such as Aesop and Kiko Milano. Mono-brand retailers offer a unique shopping experience to consumers. The second was the progression of ...

Apr 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Sun Care in France

2015 was a bumper year for sun care in France. The good weather observed during the early spring positively impacted volume sales of sun care during the second quarter of the year. The favourable weather conditions continued into the summer, and sun ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Baby and Child-Specific Products in France

Chemists/pharmacies and parapharmacies/drugstores continued to attract consumers, because more of them paid attention to the ingredients used in baby and child-specific products and looked for advice. This trend remained unfavourable to brands sold ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Better For You Beverages in France

Many areas of better for you beverages are struggling to maintain consumer interest, chiefly due to health-conscious consumers increasingly seeking more natural diets. Reduced caffeine coffee for example saw 3% retail volume decline in 2015 over the ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Better For You Packaged Food in France

The situation did not improve for better for you packaged food in 2015, with the category continuing to suffer from a structural disaffection among French consumers in 2015. There was still a general belief that light versions of packaged food ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Food Intolerance in France

The main trend in 2015 was the growing awareness of food allergies and the benefits of food intolerance products, not only by consumers who suffered from allergies but also and increasingly by non-allergic people. While other adults discovered their ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Fortified/Functional Beverages in France

There was growing concern over the health impact of FF energy drinks in France during the review period, particularly among younger consumers. This encouraged the government to introduce taxation specifically covering this product area, with the "Red...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in France

Fortified/functional packaged food did not fare any better in 2015 than in the previous year. The category was in the cross fire from the toughening of the regulatory environment for FF packaged food and a decline in demand. Firstly, since the ...

Apr 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Naturally Healthy Beverages in France

Sales of NH bottled water benefited strongly from a hot spring and summer in France in 2015. This encouraged consumers to increase their consumption of water, particularly boosting on-the-go impulse sales. Thanks to these trends, NH bottled water saw...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in France

Naturally healthy packaged food fared rather well in 2015. Health concerns and the rise of diet-related conditions in France led more consumers to improve their dietary habits and to seek better quality food. In addition, the category benefited from ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Organic Beverages in France

Organic beverages is benefiting from widening distribution in France. The success of organic grocery specialists during the review period is encouraging mainstream grocery retailers within discounters, supermarkets and hypermarkets to broaden their ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Organic Packaged Food in France

Most experts and marketers were rather satisfied by the progression of organic packaged food in 2015. While a price war was spreading in standard packaged food, organic packaged food did not seem to be negatively affected by the gloomy situation of ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Health and Wellness in France

Health and wellness sales were impacted by consumers' economic concerns during the review period. With subdued real GDP growth and high unemployment rates, consumers remained highly price-sensitive, with this impacting growth due to many product ...

Apr 2016 | US$2,100 | Pages: 113 | Add to cart | View details

Country Report

Fresh Food in France

Operators and trade associations were rather disappointed by the performance of fresh food which stagnated in both total volume and retail volume terms in 2015. This was all the more surprising given that most indicators turned green in early 2015. ...

Mar 2016 | US$1,210 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in France

Demand for AFH tissue and hygiene was negatively impacted by two major terror attacks, in January and November 2015, and year-round terrorism risks which resulted in a 2% decline in visits to horeca outlets in 2015. In hospitals, public attendance ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details
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