France

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

France StatisticsConsumer Lifestyles in FranceFrance Country BriefingsFuture Demographics: France in 2030

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    Business Dynamics: France

    Jun 2018

    France’s rankings in key business indices are below peers, given labour market rigidity and bureaucracy. However, President Emmanuel Macron’s business-friendly reforms, including facilitating hiring and firing, are leading to a more attractive ...

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    Country Report

    Country Report

    Better For You Beverages in France

    Jun 2018

    Many experts are doubtful about the potential for better for you beverages. Firstly, the growing interest among consumers in reducing their sugar intake does not mean they are ready to give up on flavour and pleasure. Secondly, reduced sugar soft ...

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    Country Report

    Country Report

    Better For You Packaged Food in France

    Jun 2018

    French consumers associate food with pleasure and this is the first purchasing motive that manufacturers must consider. Diet products (fat free and sugar free) are perceived to lack taste, or to taste artificial. Therefore, BFY reduced fat and, to a ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in France

    Jun 2018

    Although fortified/functional beverages still has room for growth, this will be increasingly less likely for some of its previous growth drivers. Firstly, the controversial ingredient, taurine, and its repercussions on health may erode the potential ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in France

    Jun 2018

    FF packaged food declined throughout the review period and this pattern is not likely to change. The popularity of FF products is set to continue declining while naturally healthy, organic and free from products are set to become more widely ...

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    Country Report

    Country Report

    Free From in France

    Jun 2018

    Free from products is likely to remain the most dynamic HW category over the forecast period thanks to a combination of factors. Firstly, there has been a succession of food scandals – see the case of free from meat below – while a growing awareness ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in France

    Jun 2018

    More than ever, consumers are redirecting their drinking habits towards products to which they subjectively assign a certain degree of naturalness. The growing number of scandals about unhealthy ingredients in food and drinks and the increasing ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in France

    Jun 2018

    Most players remain confident in the potential of naturally healthy (NH) packaged food. More than specific health claims, naturally healthy packaged food is designed to meet the increasing demand for product authenticity and transparency due to the ...

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    Country Report

    Country Report

    Organic Beverages in France

    Jun 2018

    Most experts are confident in the potential of organic beverages, which should benefit from the further widening of the virtuous circle of organic products in France in general. The equation is simple: as in 2016/2017, organic beverages should ...

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    Country Report

    Country Report

    Organic Packaged Food in France

    Jun 2018

    Organic packaged food is not just expected to be the most dynamic HW category in percentage terms, but also the most dynamic in actual value terms (at constant 2017 prices) over the forecast period. The succession of food scandals seen over 2016/2017...

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    Country Report

    Country Report

    Health and Wellness in France

    Jun 2018

    In line with the review period, health and wellness continued to record retail value growth in 2017. This coincided with many factors, including the ageing of the population, with consumers becoming more concerned about remaining in good health for ...

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    Country Report

    Country Report

    Toys and Games in France

    Jun 2018

    Toys and games registered significant current retail value growth in 2017 thanks largely to the strong increase of video games. The 2017-launched Nintendo Switch set a new standard in terms of versatility and hybridism, while traditional toys and ...

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    Country Report

    Country Report

    Traditional Toys and Games in France

    Jun 2018

    Traditional toys and games registered a slight current retail value sales decline in 2017, mainly due to the strong competition from video games driven by the launch of the Nintendo Switch but also due to saturation. Increasingly, consumers either ...

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    Country Report

    Country Report

    Video Games in France

    Jun 2018

    Excluding upgrades, most trade experts confirmed a likely launch of next-generation consoles by late 2019 or early 2020, with Sony’s upcoming PS5 at the forefront. Historical data and empirical analysis also set the average cycle between launches of ...

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    Country Report

    Country Report

    Beer in France

    Jun 2018

    The great majority of brewers and retailers remain confident about the potential of beer, which should remain the most dynamic category within alcoholic drinks over the forecast period. While there were no major events that took place, in contrast to...

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    Country Report

    Country Report

    Cider/Perry in France

    Jun 2018

    There is strong doubt about cider in France. Manufacturers hoped the absence of any major sporting events in 2017 could enable cider to fare better than in 2016, when there was strong competition from beer before and during the European Football ...

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    Country Report

    Country Report

    Alcoholic Drinks in France

    Jun 2018

    Total volume growth of alcoholic drinks in 2017 seemed modest at first sight. Nonetheless, it was the best performance for the category in the period 2008-2017 and was due to a conjunction of positive factors. First, sales benefited from some help ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in France

    Jun 2018

    Due to erratic results during the review period, marketers have doubts about the ability of RTDs/high-strength premixes to post volume growth in the coming years. Admittedly, as product penetration was still low as of 2017, there was theoretically ...

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    Country Report

    Country Report

    Spirits in France

    Jun 2018

    Marketers were more confident in early 2018 about the scope for development within spirits than in 2013, when the category was hit by a strong increase in excise duties, or in mid-2016, when on-trade sales faced the consequences of the terrorist ...

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    Country Report

    Country Report

    Wine in France

    Jun 2018

    In a major wine-producing country such as France, in which consumers are progressively “drinking less but better quality”, progression in terms of the number of occasional and casual drinkers does not offset the decline in the number of regular ...

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