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France

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France.

France StatisticsConsumer Lifestyles in France

France Country BriefingsFuture Demographics: France in 2030

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          Country Briefing

          Business Dynamics: France

          Jul 2016

          France’s business environment is less competitive than peers and suffers from wage rigidity on account of a strong trade union, further hampering productivity. In addition, the tax burden and unemployment rates are high. Nevertheless, the nation ...

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          Country Report

          Bags and Luggage in France

          Jul 2016

          Low purchasing power and high unemployment continue to affect purchases of bags and luggage nation-wide, particularly with regard to luxury brands. Sales of luxury brand bags and luggage in France are notably fuelled by Chinese tourists visiting and ...

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          Country Report

          Jewellery in France

          Jul 2016

          One of the key trends in jewellery during 2016 was the expansion of jewellery to other markets, notably glasses and smart watches. This trend is illustrated by the launch of a range of jewellery which allows consumers to customise their spectacle ...

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          Country Report

          Personal Accessories in France

          Jul 2016

          Personal accessories posted value growth for the second consecutive year in 2016. Although volume sales remained stable due to the sluggish French economy and consequent stagnation in purchasing power and the impact of terrorist attacks, consumers ...

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          Country Report

          Watches in France

          Jul 2016

          In 2016, smart watches continued to positively impact traditional watches. Since their emergence in France, these watches have fuelled consumer interest in standard devices. Even though companies are looking to develop these alternative products, low...

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          Country Report

          Writing Instruments in France

          Jul 2016

          Writing instruments volume sales fell marginally in 2016, with the growing penetration of electronic devices, such as tablets, laptops and computers, meaning consumers have less need to physically write things down. In order to counter this trend, ...

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          Country Report

          Eyewear in France

          Jul 2016

          In 2016, eyewear saw its volume sales increase again. The ageing population and the growing penetration of electronic devices with screens, such as computers, laptops and smartphones, have continued to support demand for corrective contact lenses and...

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          Country Report

          Spectacles in France

          Jul 2016

          One of the major trends in 2016 was the growing popularity of customisation in eyewear. Over the review period, this trend gained traction in spectacle frames. These products have started to offer the possibility of easily changing the colour of ...

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          Country Report

          Contact Lenses in France

          Jul 2016

          With population ageing and the growing use of electronic devices with screens, such as laptops and smartphones, the number of French people suffering from vision problems continued to grow in 2016. Both factors were favourable to sales of contact ...

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          Country Briefing

          Households: France

          Jul 2016

          Single-person and couple-without-children homes are predominant in France, making it attractive for marketers of products and services targeting these consumer groups. The dwelling market is well divided between houses and apartments, but demand for ...

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          Country Briefing

          Digital Consumer - Landscape: France

          Jul 2016

          France is one of the telecom giants of Western Europe helped by competition, technology investments and coverage of the latest digital services. While operators have invested in 4G LTE, the government has focused on increasing mobile coverage in ...

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          Country Briefing

          Income and Expenditure: France

          Jun 2016

          The weakness of the French economy has considerably weighed on income and spending growth rates over 2010-2015. However, monetary stimulus from the European Central Bank (ECB) supported a slight expansion of the country’s consumer market in 2015. ...

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          Country Profile

          France: Country Profile

          Jun 2016

          A weak euro and low energy prices should ensure that the French economy continues on its modest growth path in 2016. An improvement in corporate profit margins is also expected. Persistent weaknesses in domestic demand are a drag. Both exports and ...

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          Country Report

          Cat Food in France

          Jun 2016

          France’s pet cat population is increasing and further growth was recorded during 2016, in line with the consistent growth recorded in this measure over the entire review period. Indeed, the idea of keeping cats as pets fits better with modern ...

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          Country Report

          Dog Food in France

          Jun 2016

          Dog food is expected to continue registering negative volume growth in 2016, in line with the negative growth trends which have been apparent in the category since 2011. Despite the most severe drops in volume sales of dog food of the past decade ...

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          Country Report

          Other Pet Food in France

          Jun 2016

          France’s other pet population continued to decline towards the end of the review period, declining by 14% between 2011 and 2015 and 3% in 2015 alone as the lower numbers of birds, fish and small mammals being kept drove down value and volume sales of...

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          Country Report

          Pet Care in France

          Jun 2016

          Pet care registered a decline in volume sales in 2016 and this was driven mainly by the decline seen in the dog population, which suppressed sales of wet dog food and negatively affected overall volume sales across dog food. This performance ...

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          Country Report

          Pet Products in France

          Jun 2016

          France is a highly urbanised country and much of the population lives in small dwellings, mainly apartments, which means that pets increasingly share the same living space and come into regular contact with their owners and neighbours. For this ...

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          Country Report

          Beer in France

          Jun 2016

          After an already outstanding year in 2014, 2015 was again an exceptional year for overall sales of beer, owing to a combination of positive factors. First, an increasingly wide variety of consumers showed a growing interest in beer, the status of ...

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          Country Report

          Cider/Perry in France

          Jun 2016

          After a rather interesting performance in 2014, cider manufacturers did not manage to convert the try in 2015. Even so, the year started so well for cider. Sales took off during the first half of 2015, particularly during the months of April, May and...

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