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France

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France.

France StatisticsConsumer Lifestyles in France

France Country BriefingsFuture Demographics: France in 2030

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    Digital Consumer in France

    Feb 2017

    France is one of the telecom giants of Western Europe, helped by competition, investment in technology and coverage by the latest digital services. While operators have invested in 4G LTE, the government has focused on increasing mobile coverage in ...

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    Country Report

    Juice in France

    Feb 2017

    In 2016, sales of juice as a whole in both off-trade volume and current value terms remained flat. However, there were significant differences between the performances of various categories. While juice drinks registered dynamic off-trade volume ...

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    Country Report

    Soft Drinks in France

    Feb 2017

    Sales of soft drinks in France rely heavily on the weather, especially in the foodservice channel. While 2015 was an exceptionally hot year, 2016 was cold and rainy, even during the crucial spring and summer seasons. Nevertheless, the climate impacts...

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    Country Report

    RTD Coffee in France

    Feb 2017

    The decline of carbonates, particularly cola carbonates, has encouraged soft drinks manufacturers to explore new consumption trends. While still remaining a young category, RTD coffee appears more than just a fad. In 2016, the category recorded ...

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    Country Report

    RTD Tea in France

    Feb 2017

    RTD tea continued to perform well in 2016 thanks to manufacturers focusing on product diversification in terms of new flavours and pack sizes and more authentic offerings. They also sought to offer products with a lower sugar content. Moreover, ...

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    Country Report

    Sports Drinks in France

    Feb 2017

    Sports drinks remained a niche in 2016, with only around 20% of those who participate in sport buying such products. More worrying for the industry is that 66% of sportspeople instead buy energy drinks. The category registered a further decline in ...

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    Country Report

    Asian Speciality Drinks in France

    Feb 2017

    Asian foods are becoming more popular in France, with increased globalisation leading to greater access to Asian foods as well as beverages. The strong development of Asian restaurants has particularly benefited Asian speciality drinks, even in the ...

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    Country Report

    Bottled Water in France

    Feb 2017

    In 2016, bottled water registered a slight slowdown in both off-trade current value and volume growth. This can be attributed to cold and wet weather throughout the spring and summer, with Paris seeing a record level of rainfall between March and ...

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    Country Report

    Carbonates in France

    Feb 2017

    Consumers showed less interest in carbonates over the review period, leading to the category recording an off-trade volume CAGR decline of 2%, while value sales remained fairly flat. Cola carbonates hampered the wider category’s performance. Even ...

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    Country Report

    Concentrates in France

    Feb 2017

    Poor weather adversely impacted concentrates in 2016, with the category registering an off-trade volume decline of 5% and a current value drop of 4%. Compared to 2015’s warm temperatures, 2016 was cold and wet, especially during the spring and ...

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    Country Report

    Energy Drinks in France

    Feb 2017

    Following impressive value growth over the review period driven by premium products, in 2016 energy drinks registered a decline in unit price as a result of heavy competition between manufacturers and the emergence of local brands with a lower-end ...

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    Country Report

    Apparel Accessories in France

    Jan 2017

    Apparel accessories posted slightly negative current value growth in 2016, while volume sales in the category remained stable. Like other apparel categories, the average price of apparel accessories remains on a slight downwards trend. French ...

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    Country Report

    Childrenswear in France

    Jan 2017

    Value sales trends in childrenswear continued on a downwards trajectory in 2016 as the category underperformed both womenswear and menswear. There are several factors explaining this poor performance. First, the rising popularity of low priced brands...

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    Country Report

    Footwear in France

    Jan 2017

    2016 was a year marked by very unfavourable weather conditions for sales of footwear, with the very mild winter in 2015/2016 suppressing sales of boots, while the non-existent spring discouraged impulse purchases of summer footwear as warm, sunny ...

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    Country Report

    Hosiery in France

    Jan 2017

    Value sales of hosiery decreased by 1% in current terms in 2016. Even though the category posted stable volume growth, sales were negatively impacted by the decreases seen in average unit prices. Several factors pushed unit prices in the category ...

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    Country Report

    Jeans in France

    Jan 2017

    The slow recovery of purchasing power during 2016 continued to encourage consumers to purchase apparel during sales periods or other occasions where retailers offer strong discounts. In addition, internet retailing continued to gain ground in the ...

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    Country Report

    Menswear in France

    Jan 2017

    In France, menswear is a less mature category than womenswear. Menswear represented 32% of overall value sales of apparel in 2016, while womenswear accounted for 51%. Each of these categories generated low growth during the year, with value sales ...

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    Country Report

    Apparel and Footwear in France

    Jan 2017

    2016 saw apparel and footwear post static volume and current value growth, a better performance than the negative current value CAGR seen over the review period. Since 2008, French consumers have been buying more apparel and footwear during sales ...

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    Country Report

    Sportswear in France

    Jan 2017

    Sportswear continued to outperform other apparel and footwear categories in 2016. Demand for sportswear is being stimulated by the growing numbers of people who play sport and work out to stay in good shape as well as the athleisure trend, which ...

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    Country Report

    Womenswear in France

    Jan 2017

    In France, womenswear is a more mature apparel category than menswear. In 2016, womenswear represented 51% of overall value sales of apparel, while menswear accounted for 32%. Each of these categories posted low growth rates in 2016, with womenswear ...

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