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 Market Research for France

Euromonitor publishes reports on industries, consumers and demographics in France.

  • Industry specific reports offer insight into market size and market share in France; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in France report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • France in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our France statistics factfile.

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Country Report

Apparel Accessories in France

Apparel accessories is the category that experiences a low renewal rate: generally, the same item is used over a longer period of time and/or as per seasonal requirements. In addition, French consumers generally spend the least on apparel ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in France

According to Euromonitor International’s data, the number of live births in France declined again in 2014 to 836,000. In addition to the lower baby numbers, childrenswear was also negatively impacted by changing patterns of consumption: parents are ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Footwear in France

Unfavourable socioeconomic conditions continued to impede demand for footwear in 2014: unemployment remained at a record-high level of almost 10% and households were still caught in the aftermath of the 2013 tax hikes that sustained prudence and ...

May 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Hosiery in France

In 2014, men’s hosiery declined at a faster pace than women’s as a direct consequence of accumulated stocks of hosiery items (especially socks), which were previously bought in multipacks and/or received as gifts. Sportier lifestyles among many ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Jeans in France

Demand for jeans declined in 2014 due to two main factors: there were almost no value-added innovations in the category to stimulate consumer interest and the high jeans possession rate in most households, with each individual aged over 15 having at ...

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Menswear in France

Male consumption of menswear in 2014 was characterised by the “buy-less-but-better” trend: male consumers were increasingly favouring qualitative spending, often in favour of durable and robust clothing. Although men in France are placing an ...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear in France

Overall apparel and footwear sales continued to decline in 2014, both in volume and value terms. During the first semester of 2014, there was a regain of optimism among industry players as value, at half-year parity with 2013, was on the rise. ...

May 2015 | US$2,100 | Pages: 89 | Add to cart | View details

Country Report

Sportswear in France

In the first half of 2014, the performance of the sportswear category was boosted by the Sochi 2014 Winter Olympics and the FIFA World Cup in Brazil. The latter event stimulated a surge in sales of football jerseys of around 15% over the seven months...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in France

The year 2014 was marked by abnormally-warm temperatures which stimulated demand for light/summer wear but impeded sales for heavier clothing. Sales during the first half of the year were dynamic, with 1% value growth, driven by the enthusiasm of ...

May 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in France

2014 was another year of modest and ambivalent performances in away-from-home tissue and hygiene. Volume sales of away-from-home hygiene continued to perform positively, with demand being driven by the ageing French population. However, given there ...

Apr 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in France

Cotton wool/buds/pads is a basic product with limited innovation and promotional support. The category should theoretically suffer from a staple product brand image and a high level of penetration, close to saturation. Nevertheless, the cotton ...

Apr 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in France

The incontinence category has a promising growth path going forward due to the ageing of the French population, the subsequent growing share of people suffering from incontinence and the slow but progressive lessening of taboo surrounding this issue....

Apr 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in France

In terms of distribution, the nappies/diapers/pants category continued to witness a notable shift in 2014, as both modern and traditional grocery retailers posted an ongoing decline. While this is partly related to a slight slowdown in the birth rate...

Apr 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Tissue and Hygiene in France

The industry of tissue and hygiene continued to be affected by the ongoing stagnation of the French economy that is severely impacting consumer morale and restricting added value. Thus, value sales of tissue and hygiene as a whole increased at a ...

Apr 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Retail Tissue in France

Retail tissue, the aggregation of toilet paper, tissues, kitchen towels and paper tableware, witnessed disparate developments in 2014. The overall category’s performance is characterised by high penetration and the strong share of private label. ...

Apr 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Sanitary Protection in France

In a category that is losing consumers due to the ageing of the female population, marketers within sanitary protection were relatively pleased by the steady volume growth seen at the end of the review period. It stemmed from an above-average level ...

Apr 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Wipes in France

At the end of 2013, baby wipes was hit hard by a mini scandal. In November 2012, a recommendation from the French National Agency for Medicines and Health Products Safety was relayed in the media, followed by an announcement via the consumer ...

Apr 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Home Care in France

The French home care market resisted quite well in 2014 with a timid value progression of less than 1%; a performance which may be considered satisfactory given the process of product concentration/compaction, growing consumer preference for ...

Apr 2015 | US$2,650 | Pages: 84 | Add to cart | View details

Country Report

Polishes in France

Declining sales of polishes in 2014 was explained by several factors. Growing acceptance of casual attire codes in the workplace and lesser attention paid to care for metal objects/furniture – due to busy lifestyles -continue to structurally impede ...

Apr 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Surface Care in France

Multi-purpose cleaners generated an additional €4.0 million in value in 2014, making it the biggest driver behind overall value growth. As households continue to adopt such versatile products - out of practicality, stock-optimising benefits and ...

Apr 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Toilet Care in France

The cocooning trend of previous years has paved the way for hiving and homing lifestyles: In 2014, social gatherings, parties, dining and other get-togethers were more frequently being held at home rather than at outdoor cafés, bars, and restaurants....

Apr 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Air Care in France

The performance of air care evolved differently in 2014: Car air fresheners renewed with 1% positive growth, mainly thanks to the upturn in the car sales market and late-2013 promotional campaigns in support of newly-launched car air fresheners; ...

Apr 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Dishwashing in France

Both automatic and hand washing saw volume and value sales growth in 2014, driven by a number of product innovations and promotional campaigns. Besides, the emergence of homing/hiving lifestyles among French households over the period 2013-2014 has ...

Apr 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Home Insecticides in France

The year 2014 was particularly marked by exceptional warm temperatures over the period June to October, resulting in a prolonged seasonal demand for home insecticides, and especially against mosquitoes. Higher risk levels associated with the tiger ...

Apr 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in France

In 2014, the overall decline in volume was explained by a combination of different factors. Firstly, French households being more accustomed to concentrated/compact laundry detergents, there were fewer instances of over-dosage. Product concentration ...

Apr 2015 | US$1,000 | Add to cart | View details

Country Report

Bleach in France

Generally, French households’ awareness of the potential harmfulness of chlorine-based bleach was on the rise in 2014; it is estimated to be the main cause behind 40% of household accidents related to home care products. In addition, French consumers...

Apr 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Asian Speciality Drinks in France

The market for Asian speciality drinks in France was still small in 2014. Asian speciality drinks continued to essentially be available in establishments which have a high number of Asian customers. They were difficult to find in major grocery ...

Apr 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in France

Total volume sales of bottled water continued to increase in 2014, boosted by the efforts of manufacturers to recruit consumers who prefer tap water because it is cheaper but also more convenient, as they do not need to transport it to their homes. ...

Apr 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Carbonates in France

Several factors continued to be unfavourable for the development of carbonates in 2014. Manufacturers had to manage higher taxes, along with weak purchasing power and pressure from retailers to maintain prices stable. In addition, public concerns ...

Apr 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Concentrates in France

Manufacturers continued to be very dynamic in terms of their investment in off-trade liquid concentrates in 2014. They tried to increase consumption occasions in households with children. However, they also tried to target adults with new flavours to...

Apr 2015 | US$1,000 | Pages: 39 | Add to cart | View details

Country Report

Soft Drinks in France

Soft drinks posted low but still positive value growth in 2014. Volume sales also increased again, driven by population growth and the decline in consumption of alcoholic drinks, in particular on-trade. The market was impacted by taxes brought in by ...

Apr 2015 | US$2,100 | Pages: 103 | Add to cart | View details

Country Report

RTD Coffee in France

Volume and current value sales of RTD coffee increased by 3% and 13% in 2014. This category is small, and consequently has some potential for growth in France. Purchased by urban citizens, these products benefited from the development of the ...

Apr 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

RTD Tea in France

Total volume sales of RTD tea increased by 4% in 2014, driven by the performance of still RTD tea and sales in the off-trade channel. This was better growth compared with the CAGR achieved over the review period. RTD tea is perceived as healthy, and ...

Apr 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Juice in France

Juice saw poor growth in total volume terms in 2014. Even though on-trade volume sales increased by 3%, this was not enough to compensate for the negligible growth in the off-trade channel. Demand for 100% juice and nectars (25-99% juice) continued ...

Apr 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,450 | Pages: 63 | Add to cart | View details

City Review

Paris City Review

Paris metropolitan region is the undisputed economic centre of the country, despite a long-term policy of "métropoles d'équilibre" which focuses on the economic development of France's regional centres. Paris alone is responsible for 40% of France's ...

Mar 2015 | US$725 | Pages: 23 | Add to cart | View details

Global Briefing

Global Food and Beverage Closures: Key Trends and Opportunities

Retail sales of food and beverage closures are on the rise and will likely maintain this trend to 2018. This growth is primarily driven by a significant shift from unpackaged water and yoghurt towards packaged varieties in the developing world. ...

Feb 2015 | US$1,325 | Pages: 28 | Add to cart | View details

Country Report

Other Hot Drinks in France

The majority of other hot drinks sold continued to be for consumption at home in 2014. On-trade sales represented a 5% share of total volume sales in 2014. These products are commonly available on French breakfast tables, but there are limited ...

Feb 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Hot Drinks in France

In 2014 off-trade volume sales of hot drinks registered a slight decline. Manufacturers continued to have difficulties maintaining stable volume sales. The market suffered from the concentration of the population in cities. The ageing population and ...

Feb 2015 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Tea in France

Tea continued its premiumisation in 2014. In supermarkets and hypermarkets, manufacturers continued to launch attractive packaging and sophisticated flavours in pyramid bags. There were also some brands offering boxes with several varieties of their ...

Feb 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Coffee in France

Total volume sales of coffee decreased by 1% in 2014. This was a worse performance compared with the CAGR in the review period. On-trade, volume sales saw a slower decline than in the review period, but the same did not happen for off-trade sales. ...

Feb 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Packaged Food in France

In spite of tentative signs of improvement, the French economy seemed not to have emerged from crisis at the end of 2014. Even so, one year after the horsemeat scandal and amidst low levels of consumer confidence, packaged food in France performed ...

Feb 2015 | US$7,150 | Pages: 333 | Add to cart | View details

Country Report

Homeshopping in France

Apart from a few categories, homeshopping is losing consumers to other retail channels, particularly internet retailing, direct selling or physical stores which provide more convenience and a wider product choice. Homeshopping requires consumers to ...

Feb 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Internet Retailing in France

Internet retailing continued to develop in 2014, posting current value growth of 13% as click-and-collect gained momentum in France. Since its introduction in France in 2009, click-and-collect has been widely used for groceries. As hypermarkets in ...

Feb 2015 | US$1,000 | Pages: 75 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in France

Leisure and personal goods specialist retailers put in a positive performance in 2014 considering the ongoing economic crisis in France and depressed consumer confidence. The industry is also facing rapidly changing retail trends, particularly a ...

Feb 2015 | US$1,000 | Pages: 46 | Add to cart | View details

Country Report

Mixed Retailers in France

The mixed retailer channel has become increasingly polarised in France between department stores on the one hand and variety stores on the other. Department store chains continued to focus on the upper end of the market through improved customer ...

Feb 2015 | US$1,000 | Pages: 8 | Add to cart | View details

Country Report

Retailing in France

The growth of the overall French retailing industry accelerated slightly in 2014 after a lacklustre 2013. The economic outlook improved slightly in 2014, with consumers regaining some confidence. Growth was driven by internet retailing, particularly ...

Feb 2015 | US$2,100 | Pages: 154 | Add to cart | View details

Country Report

Vending in France

Vending performed reasonably well in 2014 as terminals are reaching new locations and operators are constantly upgrading and modernising their offer. The channel is also in touch with new consumer trends whereby urban consumers are more mobile and ...

Feb 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in France

Players in this channel are starting to take advantage of a multi-channel strategy by better coordinating their online and offline sales. Implementing such a strategy has helped apparel and footwear specialists to minimise declines in sales, which ...

Feb 2015 | US$1,000 | Pages: 43 | Add to cart | View details

Country Report

Direct Selling in France

Direct selling continued to grow in 2014 on the back of the increasing popularity of party plans, which enable consumers to meet and test out products. Furthermore, the industry, via its trade association the FVD (Fédération de la Vente Directe), has...

Feb 2015 | US$1,000 | Pages: 34 | Add to cart | View details
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