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 Market Research for France

Euromonitor publishes reports on industries, consumers and demographics in France.

  • Industry specific reports offer insight into market size and market share in France; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in France report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • France in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our France statistics factfile.

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Country Report

Hot Drinks in France

Off-trade volume sales of hot drinks were flat in 2013. Coffee, tea and other hot drinks already have a high penetration in France. Manufacturers saw their volumes contract with French consumers taking their breakfast more often on-the-go, cutting ...

Jul 2014 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Tea in France

Tea manufacturers continued to invest in innovation in order to stimulate sales, particularly in value terms. The category witnessed the launch of tea in pyramid tea bags, which companies claim allow better infusion and assure more flavour. Operators...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Coffee in France

In 2013, off-trade volume sales of coffee saw little movement compared to 2012. Coffee already has a high penetration in French households and its consumer base is ageing. Nevertheless, the category gained added value thanks to the success of ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Hot Drinks in France

Products within other hot drinks are present on the French breakfast tables but there are limited drinking occasions outside of this. The penetration of these products is already high and the potential for volume growth low. Brands have been ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homeshopping in France

Homeshopping as a channel is suffering from changing consumer habits whereby online orders are overtaking phone and mail orders and consumers tend to be less loyal to their suppliers and more discerning about the best offers both online and in ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Internet Retailing in France

The Drive business model (groceries through click-and-collect) has made great progress in France since 2009. This service has given customers more convenience by saving them the time-consuming product picking and queuing at cashiers. Drive pick-up ...

Jun 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in France

Leisure and personal goods specialist retailers was impacted by the growing competition from other categories and channels. For example, booksellers and newsagents are highly affected by the progressive diversification of supermarkets, which add ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Mixed Retailers in France

Mixed retailers registered healthy growth in value terms in 2013. An important driver for this growth was the increase in the number of variety stores and in particular, new entrants. The investment in the expansion of the number of outlets by ...

Jun 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Retailing in France

2013 was one the tougher years for France’s retailing market in value terms, with growth slowing down further from the 2010-2012 performance This was driven by the constant rise of unemployment since the financial crisis, depressed consumer ...

Jun 2014 | US$1,900 | Pages: 139 | Add to cart | View details

Country Report

Vending in France

With 3% growth in 2013, vending sales continued to rise in France thanks to the sustained increase in the number of points of sale offering mainly snacking products (especially sweet snacks, and soft and hot drinks). Vending retailers have ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in France

Value sales of apparel and footwear specialist retailers declined further in 2013. After temporary respite in 2011, 2013 was another year that apparel retailers saw a decline in value sales. Industry sources are in agreement that the woes of this ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Direct Selling in France

Direct selling continues to benefit from its unique business model and the fact that most direct sellers are also manufacturers of their own products which gives them a strong competitive advantage. The channel is also seeing growing exposure in the ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in France

Volume sales of consumer electronics and appliances declined in 2013 despite encouraging performances in some categories, such as tablets, e-readers and smartphones. Overall consumer electronics continued to drop in value sales with continued price ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Grocery Retailers in France

Both convenience stores and traditional grocery retailers benefited in 2013 from the need of French consumers to shop closer to home, coupled with higher travel costs and the desire to create social bonds. The shopper, mostly urban, has neither the ...

Jun 2014 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in France

Given the tough economic conditions, many consumers are choosing to reign in their spending – either due to lower incomes and concerns over future prospects. Some of these consumers are now evaluating how important they consider the various health ...

Jun 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Baby Food Packaging in France

The overall baby food industry saw some changes linked to the development of consumption patterns. Parents favoured natural, tasty and authentic products for their children. This thereby led to a comeback of homemade meals and breast feeding. ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in France

Overall canned/preserved food packaging registered a decline in volume terms in 2013. Brand owners tended to revamp their packaging portfolio to recruit new consumers by adjusting pack types to new ways of consuming. This was driven by the trends for...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Confectionery Packaging in France

Lower purchasing power did not affect the performance of confectionery packaging. Cocooning and home consumption helped confectionery packaging to achieve an overall stable performance. Even though confectionery sales were boosted by children, senior...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Dairy Packaging in France

Rising costs of production of milk and competition from other sources of calcium impact the performance of milk in France. Even though its penetration rate is close to 100%, consumers tend to buy less due to lower consumption. This then negatively ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in France

Sauces, dressings and condiments remained one of the most dynamic categories within food packaging in France. This industry was booming thanks to the increasing trend of home cooking, giving thereby, opportunity to sauces, dressings and condiments ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Juice in France

In 2013, French consumers sought healthier juices while at the same time paying attention to prices and the origin of products, especially in the off-trade. Around 70% of off-trade volumes were intended for breakfast, a meal during which consumers ...

Jun 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Soft Drinks in France

In 2013, total volume sales of soft drinks continued to increase in France. Beyond the impact of population growth, this market also benefited from a decline in consumption of alcoholic drinks. Strict legislation regarding alcohol and drink-driving ...

Jun 2014 | US$1,900 | Pages: 111 | Add to cart | View details

Country Report

RTD Coffee in France

RTD coffee in 2013 continued to suffer from weak demand as in terms of supply some dynamism was observed. New players tried to enter the category in 2013 and retailers continued to be open to novelties. However, RTD coffee struggled to take off in ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

RTD Tea in France

Sales of RTD tea continued to increase in 2013 because this beverage tends to be perceived as healthier than other soft drinks. RTD tea is seen as more natural and less sweetened than, for example, carbonates. The category has benefited particularly ...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Sports and Energy Drinks in France

In 2013, the category benefited from the growing receptivity of French consumers to energy drinks. Demand for such drinks continued to increase in both the off- and on-trade, mainly driven by marketing efforts from Red Bull. To boost off-trade sales,...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Asian Speciality Drinks in France

Asian speciality drinks remained the least valuable category in soft drinks in France in 2013. It saw no major development in terms of volume growth between 2012 and 2013. These products are difficult to find in major grocery retailers as well as the...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in France

In 2013, bottled water benefited from the fact that a growing number of French consumers are tending to reduce their consumption of soft drinks such as carbonates because they contain too much sugar and are perceived as more harmful to health. Still ...

Jun 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Carbonates in France

Carbonates continued to face an unfavourable environment in 2013. Beyond higher taxes and weak purchasing power, the category also suffered from concerns surrounding aspartame, which has been constantly in the media spotlight since 2011. Sales in the...

Jun 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Concentrates in France

In 2013, concentrates continued to benefit from the fact that people perceived these beverages as more natural and less harmful to health than other soft drinks such as carbonates. Their prices after dilution were also another key factor behind ...

Jun 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Fresh Food in France

Fresh food in France registers a sluggish performance in volume terms in 2013. Despite price increases impacting fresh food, consumers continued to show a tendency towards healthier eating habits, leading to volume growth of fresh food. However, ...

Jun 2014 | US$1,100 | Pages: 41 | Add to cart | View details

Country Report

Adult Mouth Care in France

In 2013, sales of adult mouth care bore the brunt of the aggressive competition from mass mouthwash brands, which are not included in consumer health. Yet in 2012, the category slowed down. The complete de-reimbursement of key products, such as ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Analgesics in France

Sales of analgesics enjoy an excellent beginning to 2013. First, the winter was very cold, which resulted in outbreaks of infectious diseases in January and February – sales of analgesics still rest upon on the number and the intensity of ailments, ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Calming and Sleeping in France

In consumer healthcare in France, marketers often put together vitamins and dietary supplements, weight loss supplements and calming and sleeping. In this mega-category, only two posted strong growth rates in 2012 and 2013: Energy/tonicity and ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in France

Sales of cough, cold and allergy (hay fever) remedies were hot in 2013. Following the strong pressure by ANSM (National Agency of Safety on Medecines) on combination products and numerous reverse-switches in 2012, the category should have ...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dermatologicals in France

Sales of dermatologicals continued to be impacted by rather favourable factors in 2013, such as a growingly wide offering (for instance, in antiparasitics/lice (head and body) treatments), the consequences of switch of Minoxidil 5% to strict OTC in ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Digestive Remedies in France

Players are rather satisfied by the performance of digestive remedies in 2013, in spite of some disappointing results. On the one side, conversely to some border countries, the French market for digestive remedies is not affected by scandals or a ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Herbal/Traditional Products in France

Opinions differ on the performance of herbal/traditional products in 2013, mainly as the definitions are not the same. For some sources, the category bears the brunt of the de-reimbursement of some of its previous growth drivers from 2012, notably ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in France

The main story in 2013 was the fall of cigarette sales in France by approximately 8% in volume, according to preliminary figures from the Confederation of Tobacconists. Another source in the newspaper Les Echos, states the decline in cigarette sales ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Consumer Health in France

The economic climate is not ideal for consumer health in 2013. The French economy levels off again after an already disappointing performance in 2012, which continues to have a detrimental effect on the confidence index of French consumers. In light ...

Jun 2014 | US$2,400 | Pages: 121 | Add to cart | View details

Country Report

Sports Nutrition in France

The French sports nutrition category remains dynamic, nonetheless still starts from a low base in comparison with countries where sports nutrition is better established, such as the US. In France, its success notably stems from easy access to sports ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in France

“Chaotic dump” for some sources and “much noise about nothing” for others, the new regulation from EFSA did not seem to have the expected result on sales of vitamins and dietary supplements in 2013. Even so, following the EFSA’s harmonised list, the ...

Jun 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Weight Management in France

Sales of weight supplements almost managed to get back on their feet in 2013 after a bad performance during the bulk of the review period. First, the category enjoyed the effects of a new deal that started from the end of 2012 with the new regulation...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Wound Care in France

Owing to other key innovations in 2012 and 2013, manufacturers are intensifying their efforts to generate added value in a mature category. However, none of the major distribution channels, the grocery retailers (leader in volume but not in value) ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Polishes in France

In 2013 polishes remained entangled in the preference for multipurpose alternatives to floor polish and furniture polish. French consumers remained very keen to embrace the practical aspects of “all-in-one” alternatives, which also saved them from ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Surface Care in France

In 2013 surface care was characterised by three main trends. First, the category suffered from a general disinterest in surface care chores, especially amongst the younger population, thereby negatively impacting most purpose-specific surface care ...

May 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Toilet Care in France

2013 confirmed the move back to basic toilet care products, which led to toilet liquids seeing the highest volume and current value growth rates, with slightly slower growth for rim blocks, the second most popular toilet care format in France. Except...

May 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Air Care in France

In 2013 companies in air care continued to take advantage of the general premiumisation of some categories which began two years earlier. Even though this product valorisation trend was more evident in candle, electric, spray/aerosol and other air ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Bleach in France

Two main factors impeded volume sales of bleach in 2013. On the one hand, the advent of products using more eco-friendly, biodegradable ingredients, such as citrus, sodium bicarbonate, black soap and white vinegar, led to a growing number of ...

May 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Dishwashing in France

The value growth of dishwashing in 2013 was mainly fuelled by innovations and product enhancements. Automatic dishwashing liquids experienced the best current value growth rate of 12%, which was mostly driven by the growing adoption of Sun Turbo Gel ...

May 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Home Insecticides in France

There is a strong correlation between temperatures and sales of home insecticides in France. According to the French meteorological authorities, spring 2013 was the coldest since 1987. Temperatures in April and May were abnormally below average, by ...

May 2014 | US$900 | Pages: 18 | Add to cart | View details
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