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 Market Research for France

Euromonitor publishes reports on industries, consumers and demographics in France.

  • Industry specific reports offer insight into market size and market share in France; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in France report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • France in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our France statistics factfile.

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Country Report

Baby and Child-Specific Products in France

In 2014, sales of baby and child-specific products performed better in chemists/pharmacies and organic specialist shops than in grocery retailers channels such as supermarket and hypermarkets. In order to counter this trend, mass brands tried to ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Bath and Shower in France

Bath and shower is a mature category in France. In 2014, manufacturers continued to concentrate their efforts on advertising campaigns and new product developments, especially in body wash/shower gel. Mass brands are rushing into this promising ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Colour Cosmetics in France

The main story in colour cosmetics during 2014 was the growing availability and success of multifunctional colour cosmetics. Because health and wellness has become a major concern for the French population, products which help consumers to take care ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Deodorants in France

In 2014, there was extensive investment in product innovation in deodorants in France. Many of the categories leading manufacturers launched new products designed specifically for men and women, while some new brands also emerged. In addition, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Depilatories in France

Competition from other hair removal methods and unfavourable weather conditions remained the most important threats for manufacturers in depilatories in 2014. In order to compete for sales, many players in the category continued to invest in product ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Fragrances in France

The key story of in fragrances in France during 2014 is that new premium fragrances recently launched in the category are by now the leading brands in the category. Invictus by Paco Rabanne - Groupe Puig SA ranked second in premium men’s fragrances, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Hair Care in France

The rising numbers of people resorting to at-home hair and beauty treatments benefited hair care in 2014. This trend was reinforced due to reduced numbers of visits to hair and beauty salons in France and the desire for a pampering experience. Hair ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Men's Grooming in France

In 2014, the key trend influencing men’s grooming was the reinforcement of skin care functions in men’s razors and blades. In order to counter the negative impact on sales of the ‘three day beard’ trend, manufacturers launched new razors which offer ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Oral Care in France

Oral care maintained dynamic growth in France during 2014. French consumers are increasingly aware of the importance of a good oral hygiene and having a nice smile and they are becoming more preoccupied than ever with their own image. As a result the...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Beauty and Personal Care in France

Beauty and personal care performed slightly better in 2014 compared with the review period overall. Mature categories such as skin care and oral care were still able to recruit new consumers and increase the frequency of purchase. The French ...

Jul 2015 | US$2,650 | Add to cart | View details

Country Report

Sets/Kits in France

In general, mass and mid-priced beauty and personal care brands offer sets/kits containing beauty and personal care products other than fragrances. In order to adapt better to consumer budgets, they have also offer consumers the possibility to ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Skin Care in France

One of the main stories in skincare during 2014 was the growing availability and penetration of multifunctional products. Consumers have been receptive to these innovations, as evidenced by the success of Nivea Lait Sous la Douche by Beiersdorf ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Sun Care in France

At the midpoint of 2014, the leading players in Sun care were optimistic about the performance of the category. The good weather observed in France during early spring had positively impacted volume sales of sun care during the second quarter of the ...

Jul 2015 | US$990 | Add to cart | View details

Future Demographic

France in 2030: The Future Demographic

In 2030, the population of France will reach 67.9 million, an increase of 5.8% from 2015. Relatively high, albeit declining, birth and fertility rates, alongside positive net migration, mean that France’s population will increase faster and age ...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Dog Food in France

In 2015 dog food is expected to experience a volume decline. One of the most important drivers of this decline will be the growing number of small breeds, which simply consume less food. Manufacturers have recognised this trend, and have pushed ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in France

The steady decline of the other pet population is likely to continue to drive down sales of other pet food in volume and value terms. The clientele for other pets is simply not being renewed. The other pet population has declined for six years in a ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in France

Sales of pet care products increased by 3% in current value terms in 2014; a solid performance considering the wider French economy, which saw only negligible growth and saw the unemployment rate reach 10%. This performance was in line with the ...

Jul 2015 | US$2,100 | Pages: 56 | Add to cart | View details

Country Report

Pet Products in France

Pet products is likely to continue to grow in 2015. This is linked to the positive outlook for different categories. The cat population is increasing, therefore pulling up sales of cat litter. Sales of flea/tick treatments are likely to rise due to ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cat Food in France

One of the main stories in 2015 will be the continued development of mixed feeding for cats. Mixed feeding means feeding cats both wet and dry food; a process which is supposed to prevent health problems. The practice was instigated by the mainstream...

Jul 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Gardening in France

After two consecutive years of decline, gardening rebounded by 2% in current value terms in 2014. The main driver of growth was the favourable weather conditions – a year-round temperature 1.2°C above average and rainfall 10% higher nationwide – ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in France

New housing acquisition in France fell by 5% in 2014, whilst transactions for existing properties increased slightly to 720,000 units. Being closely correlated with the housing market, demand for home furnishings – especially furniture – fell for the...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Improvement in France

In 2014 home improvement suffered predominantly from the sluggish housing market. New housing acquisition in France fell by 5%, whilst transactions for old properties increased only slightly, to 720,000 units. As a direct consequence, there were ...

Jul 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in France

Faced with morose socioeconomic conditions, French households maintained thrifty consumption patterns in 2014. They preferred, for instance, to spend on one or two “coup de coeur” items, rather than buying complete sets. Besides, demand for homewares...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home and Garden in France

2014 marked a third consecutive year of value decline for home and garden in France. However, despite the worsening situation in homewares, the rates of decline for home improvement and home furnishings were mitigated when compared with 2013. ...

Jul 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Health and Wellness in France

Health and wellness was a resilient industry in 2014 with a further increase in value sales. Value growth was an improvement on 2013 but slightly below the review period CAGR. On the one hand, in some categories across food and beverages, health and ...

Jul 2015 | US$2,100 | Pages: 108 | Add to cart | View details

Global Briefing

Health-based Beauty Resetting Industry Standards

The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

Jun 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Adult Mouth Care in France

Sales of adult mouth care continued to face the strong development of Listerine in modern grocery retailers and its increasingly broad and audacious claims (such as Listerine total effect, total care). Although mouthwash is not included in consumer ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Analgesics in France

Most players were rather disappointed by the performance of analgesics in 2014. First, by contrast with the cold winter and the rainy spring in 2013, the weather was very mild in the winter, spring and even the beginning of autumn 2014. As a result, ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in France

Cough, cold and allergy (hay fever) remedies was logically the category most impacted by the effects of climatic conditions on the number and intensity of coughs, colds and allergies. The year 2014 seemed to be the mirror image of 2013, with almost ...

Jun 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Dermatologicals in France

At first sight, manufacturers were rather disappointed by the performance of dermatologicals in 2014. Sales in this category continued to be dampened by external factors, such as weather, and more particularly topical allergy remedies/antihistamines ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Digestive Remedies in France

Data reflects a relative stasis for sales of digestive remedies in 2014. More than ever, this category posted ambivalent results with dynamic products, such as proton pump inhibitors, antiflatulents and diarrhoeal remedies continuing to progress on ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Calming and Sleeping in France

Over 2013/14, both products providing energy/tonicity and anti-stress/”light” sedatives continued to record impressive growth. In consumer healthcare in France, sales of mood/relaxing dietary supplements and calming and sleeping often went hand in ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Eye Care in France

Having declined over the latter part of the review period, eye care enjoyed a more favourable context in 2014. By contrast with the rainy spring in 2013, climatic conditions were ideally warm and dry in April, May and June 2014, which boosted the ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Herbal/Traditional Products in France

Theoretically, 2014 was a bad year for sales of herbal/traditional products. Many players considered that 2012 and the first half of 2013 was the calm before the storm of the full settlement of the EFSA regulation on dietary supplements, including ...

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in France

The nightmare continued for NRT smoking cessation aids in 2014 with a drastic decline in value sales. Even so, official sales of cigarettes dropped by 7% in volume terms in 2014. Other than a further significant increase in the unit prices of ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Consumer Health in France

Overall value sales of consumer healthcare did not experience significant growth in 2014 due to a combination of negative factors. First, according to official sources, from January to October 2014, the average temperature in France was abnormally ...

Jun 2015 | US$2,650 | Pages: 125 | Add to cart | View details

Country Report

Sports Nutrition in France

Sport nutrition seemed to benefit from an increasingly wide consumer base and distribution in 2014. Easy access to sports facilities, successful fitness and bodybuilding products, growth in the number of sports licenses and in particular the ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in France

After more than a year of settlement of the new regulation from EFSA, marketers feared the worse for sales in vitamins and dietary supplements in particular. Most sources observed that the EFSA regulation (the harmonised list of the new 222 approved ...

Jun 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Weight Management in France

At the end of 2014, most manufacturers were unhappy with the performance of weight management. The category seemed to enjoy the effects of new arrangements which began at the end of 2012 with the new regulation from EFSA. This resulted in a clean-up ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Wound Care in France

Wound care recorded an appreciable value increase in 2014, although manufacturers were rather disappointed by the disparate performances of its categories and channels. While chemists/pharmacies (with 51% of value sales) still posted an interesting ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Global Briefing

The Future of Skin Care: Game-changing Trends and Influencers

Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology...

Jun 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Profile

France: Country Profile

France will see another year of feeble growth in 2015. Lower oil prices should reduce firms' input costs, although their profit margins will remain under pressure from elevated taxes and labour costs. Weaknesses in domestic demand and a slump in ...

May 2015 | US$200 | Pages: 10 | Add to cart | View details

Country Report

Fresh Food in France

2014 was beneficial for sales of fresh food. Fresh food registered total volume growth thanks to increasingly healthy eating patterns. Consumers became increasingly aware of healthy eating, due to rising concerns about obesity, diabetes and heart ...

May 2015 | US$1,210 | Pages: 42 | Add to cart | View details

Global Briefing

City Travel Briefing: Paris

2014 was a mixed year for Paris, with both international and domestic visitor numbers dropping slightly. The traditional US, UK and German source markets have declined, but the city is seeing a resurgence of Spanish and Italian visitors, and tourism ...

May 2015 | US$525 | Pages: 27 | Add to cart | View details

Country Report

Apparel Accessories in France

Apparel accessories is the category that experiences a low renewal rate: generally, the same item is used over a longer period of time and/or as per seasonal requirements. In addition, French consumers generally spend the least on apparel ...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in France

According to Euromonitor International’s data, the number of live births in France declined again in 2014 to 836,000. In addition to the lower baby numbers, childrenswear was also negatively impacted by changing patterns of consumption: parents are ...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Footwear in France

Unfavourable socioeconomic conditions continued to impede demand for footwear in 2014: unemployment remained at a record-high level of almost 10% and households were still caught in the aftermath of the 2013 tax hikes that sustained prudence and ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hosiery in France

In 2014, men’s hosiery declined at a faster pace than women’s as a direct consequence of accumulated stocks of hosiery items (especially socks), which were previously bought in multipacks and/or received as gifts. Sportier lifestyles among many ...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Jeans in France

Demand for jeans declined in 2014 due to two main factors: there were almost no value-added innovations in the category to stimulate consumer interest and the high jeans possession rate in most households, with each individual aged over 15 having at ...

May 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Menswear in France

Male consumption of menswear in 2014 was characterised by the “buy-less-but-better” trend: male consumers were increasingly favouring qualitative spending, often in favour of durable and robust clothing. Although men in France are placing an ...

May 2015 | US$990 | Pages: 29 | Add to cart | View details
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