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 Market Research for France

Euromonitor publishes reports on industries, consumers and demographics in France.

  • Industry specific reports offer insight into market size and market share in France; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in France report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • France in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our France statistics factfile.

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Country Report

Other Hot Drinks in France

The majority of other hot drinks sold continued to be for consumption at home in 2014. On-trade sales represented a 5% share of total volume sales in 2014. These products are commonly available on French breakfast tables, but there are limited ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Hot Drinks in France

In 2014 off-trade volume sales of hot drinks registered a slight decline. Manufacturers continued to have difficulties maintaining stable volume sales. The market suffered from the concentration of the population in cities. The ageing population and ...

Feb 2015 | US$1,900 | Add to cart | View details

Country Report

Tea in France

Tea continued its premiumisation in 2014. In supermarkets and hypermarkets, manufacturers continued to launch attractive packaging and sophisticated flavours in pyramid bags. There were also some brands offering boxes with several varieties of their ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Coffee in France

Total volume sales of coffee decreased by 1% in 2014. This was a worse performance compared with the CAGR in the review period. On-trade, volume sales saw a slower decline than in the review period, but the same did not happen for off-trade sales. ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Packaged Food in France

In spite of tentative signs of improvement, the French economy seemed not to have emerged from crisis at the end of 2014. Even so, one year after the horsemeat scandal and amidst low levels of consumer confidence, packaged food in France performed ...

Feb 2015 | US$6,500 | Pages: 333 | Add to cart | View details

Country Report

Homeshopping in France

Apart from a few categories, homeshopping is losing consumers to other retail channels, particularly internet retailing, direct selling or physical stores which provide more convenience and a wider product choice. Homeshopping requires consumers to ...

Feb 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Internet Retailing in France

Internet retailing continued to develop in 2014, posting current value growth of 13% as click-and-collect gained momentum in France. Since its introduction in France in 2009, click-and-collect has been widely used for groceries. As hypermarkets in ...

Feb 2015 | US$900 | Pages: 75 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in France

Leisure and personal goods specialist retailers put in a positive performance in 2014 considering the ongoing economic crisis in France and depressed consumer confidence. The industry is also facing rapidly changing retail trends, particularly a ...

Feb 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Mixed Retailers in France

The mixed retailer channel has become increasingly polarised in France between department stores on the one hand and variety stores on the other. Department store chains continued to focus on the upper end of the market through improved customer ...

Feb 2015 | US$900 | Pages: 8 | Add to cart | View details

Country Report

Retailing in France

The growth of the overall French retailing industry accelerated slightly in 2014 after a lacklustre 2013. The economic outlook improved slightly in 2014, with consumers regaining some confidence. Growth was driven by internet retailing, particularly ...

Feb 2015 | US$1,900 | Pages: 154 | Add to cart | View details

Country Report

Vending in France

Vending performed reasonably well in 2014 as terminals are reaching new locations and operators are constantly upgrading and modernising their offer. The channel is also in touch with new consumer trends whereby urban consumers are more mobile and ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in France

Players in this channel are starting to take advantage of a multi-channel strategy by better coordinating their online and offline sales. Implementing such a strategy has helped apparel and footwear specialists to minimise declines in sales, which ...

Feb 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Direct Selling in France

Direct selling continued to grow in 2014 on the back of the increasing popularity of party plans, which enable consumers to meet and test out products. Furthermore, the industry, via its trade association the FVD (Fédération de la Vente Directe), has...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in France

Electronics and appliance specialist retailers failed to achieve an increase in sales in 2014 for the seventh consecutive year amid sluggish economic growth and the rise of rival channels, especially internet retailing but also grocery retailers ...

Feb 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Grocery Retailers in France

In comparison with 2012 and 2013, the main story in 2014 in grocery retailing was physical and virtual expansion. Firstly, while average selling space per outlet grew over 2013/2014, grocery retailers realised that, in the current price war climate, ...

Feb 2015 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in France

While beauty specialist retailers continued to decline in number in France due to the economic situation, with French consumers reducing their spending on non-essentials, optical goods stores and hearing aid stores saw an increase. The growing ageing...

Feb 2015 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Dishwashers in France

Overall sales of dishwashers in France in 2014 were mainly restrained by the decline in housing construction and renovation. Trade sources associate this with the bureaucratic new Alur/Duflot laws on construction/rental, which were highly ...

Jan 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Food Preparation Appliances in France

In 2014, the on-going cocooning trend and the prevailing enthusiasm about home cooking continued to drive demand for food processors, and, to a lesser extent, countertop blenders. The multifunctionality of food processors made them the most practical...

Jan 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Heating Appliances in France

In 2014 three main factors accounted for declining sales of heating appliances. Firstly, the 2013 enforcement of BBC/RT 2012 on new houses continued to exert a regulatory pressure for energy-efficiency, which favoured the use of renewable energy ...

Jan 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Home Laundry Appliances in France

Retail volume sales of home laundry appliances contracted by 1% in 2014, mainly due to two reasons. Firstly, the new Hamon law on the extension of the minimum product life warranty from six months to two years accentuated awareness and efforts in ...

Jan 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Irons in France

Sales of irons suffered from two main factors in 2014. On the one side, the 2012-2013 collaborative promotional campaigns by Carrefour-Grundig and Casino-Thomson for ironing systems (which prompted early penetration amongst French households) ...

Jan 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Large Cooking Appliances in France

The decline in the housing market was the most significant hindrance to sales of large cooking appliances in 2014. New norms and restrictions set by the Duflot/Alur law – in effect since January 2013 – slowed down investment in housing construction. ...

Jan 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Microwaves in France

In 2014, 85% of households in France were equipped with a microwave; a relatively high penetration rate which contributed to slowing down the volume growth rate to a negligible level. Whilst demand for freestanding variants was stable at 2.2 million ...

Jan 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Consumer Appliances in France

For the second consecutive year in France, the consumer appliances market posted a volume decline in 2014. Sales in the dynamic built-in categories which were driving growth before 2013 were cut short by the enforcement of the new Alur/Duflot laws on...

Jan 2015 | US$2,400 | Pages: 136 | Add to cart | View details

Country Report

Personal Care Appliances in France

Except for IPL shavers, which saw double-digit volume growth in 2014, all body shavers saw sales decline in 2014. In terms of products for men, a general preference to keep a partial/full beard had a negative impact on the demand for men’s electric ...

Jan 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Refrigeration Appliances in France

The biggest hindrance to growth in refrigeration appliances in 2014 was a general decline in households’ purchasing power, resulting from earlier tax increases and rising unemployment. Frequent price-related incentives offered by various players did ...

Jan 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Small Cooking Appliances in France

In contrast to previous years, 2014 was marked by low innovation efforts from manufacturers of small cooking appliances; very few ground-breaking small cooking appliances were launched. Players may have considered the French market as having lower ...

Jan 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in France

Kettles saw the highest retail volume decline of 1% in 2013. This was mainly due to the 2012-2013 increase in demand brought about by several promotional campaigns; notably the collaborative operations by Carrefour-Grundig in 2012, followed by ...

Jan 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Vacuum Cleaners in France

2014 was specifically marked by a second consecutive year of volume decline for cylinder and robot vacuum cleaners. The high penetration rate for the former (at 88% in 2014) and a low efficiency perception for the latter were strong factors hampering...

Jan 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Air Treatment Products in France

In contrast with 2013, average temperatures in 2014 were generally warmer, with several days of temperature peaks, which were mainly favourable for spontaneous periods of high demand for cooling fans, whilst also curbing the decline in air ...

Jan 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Basic Precious and Non-ferrous Metals in France: ISIC 272

The basic precious and non-ferrous metals market in France contracts by 2% in 2013 due to a decrease in aluminium and copper prices. Basic precious and non-ferrous metals producers divest non-core businesses, merging and creating partnerships to ...

Jan 2015 | US$600 | Pages: 29 | Add to cart | View details

Country Report

Electric Motors, Generators and Transformers in France: ISIC 311

French electricity capacity contraction of 800MW compounds a 2% contraction in the electric motors, generators and transformers market in 2013. Wind and solar power generation capacity grows by 9% and 23%, respectively, fuelling power product sales...

Jan 2015 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Electricity Distribution and Control Apparatus in France: ISIC 312

The European Union climate and energy package further stimulates growth in power generation from renewables, driving up demand for electricity distribution and control equipment. Airbus delivers a record number of aeroplanes in 2013, driving up ...

Jan 2015 | US$600 | Pages: 29 | Add to cart | View details

Country Report

Accumulators, Primary Cells and Primary Batteries in France: ISIC 314

The market value increases by 9% in 2013, thanks to the emerging electric vehicles category, strongly supported by successful companies, such as Renault, which accounts for 43% of European electric vehicles sales. In 2013, Germany and the Czech ...

Jan 2015 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Electronic Components, Valves and Tubes in France: ISIC 321

The French market contracts by 4%, fuelled by a severe drop in the French automotive industry, with production volumes going down 12% in 2013. Slow 4G rollout in France neglects sales from telecom providers, as 4G subscribers numbers reach only a ...

Jan 2015 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Mobile Phones, Radio Transmitters and Television Cameras in France: ISIC 322

Promoted by French telecommunications companies’ investments in 4G and fibre optic internet infrastructure, the mobile phones, radio transmitters and television cameras market value rises by 8% in 2013. Imports account for some 70% of sales, as ...

Jan 2015 | US$600 | Pages: 29 | Add to cart | View details

Country Report

Television and Radio Receivers, Sound and Video Recording Devices in France: ISIC 323

The French market value declines by 7% in 2013, due to the absence of motivators to upgrade consumer electronics, such as TV sets, radio receivers and video recorders. Among the growing categories, smart TVs drive the market forward, as 84% of the ...

Jan 2015 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Ships and Boats in France: ISIC 351

The market value declines by 1% to EUR5.3 billion in 2013, supported by tax incentives to upgrade the shipping fleet, while demand for military ships remains unchanged. The industry’s revenue soars by 16% in 2013 to EUR6.3 billion, thanks to ...

Jan 2015 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Railway and Tramway Locomotives and Rolling Stock in France: ISIC 352

The market shows no improvements in 2013, due to a lack of new orders in the first half of the year. French authorities approve a railway investment agreement in September 2013, shaping the future development of the market. The industry’s revenue...

Jan 2015 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Aircraft and Spacecraft in France: ISIC 353

The market value increases by 4% in 2013, largely driven by Air France-KLM’s efforts to upgrade its aircraft fleet. The aircraft and spacecraft industry remains one of the bright spots in French manufacturing, up by 5% to reach EUR67 billion. The...

Jan 2015 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Motorcycles, Bicycles and Other Transport Equipment in France: ISIC 359

The market value rises by 5% in 2013 to reach EUR3.6 billion, thanks to increasing unit prices of two wheelers as volume sales remain stagnant. Electric bicycles is a bright spot in the market (up by 18% in volume terms in 2013), although it ...

Jan 2015 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Production, Collection and Distribution of Electricity in France: ISIC 401

The colder winter and higher electricity prices for households lead to market growth of 1% in 2013. Residential per capita electricity consumption remains stable, standing at a markedly higher level than the European Union average. Electricity ...

Jan 2015 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Manufacture and Distribution of Gas in France: ISIC 402

The average natural gas price for residential consumers rises by 6% in 2013, bringing the French market for the manufacture and distribution of gas up by 4%. French annual per capita consumption of gas averaged 8.5 gigajoules over the review ...

Jan 2015 | US$600 | Pages: 23 | Add to cart | View details

Country Report

Transport via Railways in France: ISIC 601

The industry’s revenue rises by 2% in 2013, driven by increasing passenger flows as freight transport is stagnant due to increasing competition from other modes of transportation. A new low-cost railway service is introduced by SNCF in 2013 in ...

Jan 2015 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Road Passenger and Freight Transport in France: ISIC 602

The industry showed signs of stabilisation and revenue was up by 2% in 2013, reaching EUR62.3 billion, as a result of a recovering retail industry. French road carriers struggled to adjust to weak demand in the domestic market and increasing ...

Jan 2015 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Telecommunications in France: ISIC 642

Benefiting from a 63% surge in mobile data usage, the French telecommunications industry registers a revenue increase of 2% in 2013. SFR and Bouygues Telecom each achieve their millionth 4G users in 2013, with the total number of 4G subscribers ...

Jan 2015 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Monetary Intermediation in France: ISIC 651

The French banking industry’s performance is highly dependent on the economic situation in the country and increasing national and international regulations. In 2013, France remains the second largest banking industry in the Eurozone after Germany....

Jan 2015 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Advertising in France: ISIC 743

Due to the prolonged economic tension in France revenues of the advertising industry remain rather unchanged compared to the previous year. The highest drop of 8% in business-to-business purchases is experienced by the motor vehicles, trailers and ...

Jan 2015 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Hospitals, Medical and Dental Services in France: ISIC 851

The ageing French population is putting more pressure on the hospitals, medical and dental services industry, resulting in revenue growth of 2% in 2013. The government is focusing on medical bills, especially as the new National Health Strategy ...

Jan 2015 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Veterinary Services in France: ISIC 852

The decreasing pet population, economic stagnation in Europe and unfavourable climatic conditions result in sluggish growth in French veterinary services revenue over 2013 compared to the 2008-2012 period. Meat of French origin is threatened by ...

Jan 2015 | US$600 | Pages: 24 | Add to cart | View details
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