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 Market Research for France

Euromonitor publishes reports on industries, consumers and demographics in France.

  • Industry specific reports offer insight into market size and market share in France; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in France report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • France in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our France statistics factfile.

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Country Report

Cider/Perry in France

In 2013, a strong come-back of promotional campaigns and event marketing by industry players have helped to mitigate the structural decline of previous years, thereby leading to a quasi-stabilisation of off-trade sales volume. For example, in early ...

Oct 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Alcoholic Drinks in France

Overall sales of alcoholic drinks continue to decline, albeit by less than 1%, in volume in 2013 due to structural factors such as the ongoing drop of on-trade sales and the impact of new taxes. Wine, the most valuable category, still faces the drop ...

Oct 2014 | US$1,900 | Pages: 136 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in France

The most significant development during 2013 was the success of the ‘cocktailisation’ trend characterised by the advent of a diversity of ready-to-drink products as extensions of traditional spirits and wine brands. In the aftermath of the Fillon tax...

Oct 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Spirits in France

More than one year after the implementation of the Fillon tax (January 2012 ), spirits recovers with difficulties from its hangover; at least during the first half of the year. For trade press and some players, the storm has passed nonetheless caused...

Oct 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Wine in France

The results of wines are mixed in 2013. New modern approaches in the area of flavours, packaging and quality classifications still support sales, at least in value. BABVs (Boissons Aromatisées à Base de Vin – Wine based flavoured drinks), which are ...

Oct 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Beer in France

In 2013, new excise duties of around 160% higher than the previous year resulted in super-premiumisation of the category; instead of shifting part of their consumption onto potentially less expensive lagers, consumers have maintained, and even ...

Oct 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Home and Garden in France

Home and garden, a relatively stable industry during the review period due to the popularity of the products among French consumers, was negatively impacted by the wider economic difficulties in France in 2012-2013. Increasing unemployment rates and ...

Oct 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Gardening in France

In 2013, French consumers continued to perceive their garden as the “fifth room in their house”. The need for fresh air and a green environment is still highly valued in France and gardening represents an important pastime, which is reflected in ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in France

May 2013 saw the implementation of the eco-tax, added to the price of furniture to contribute to the recycling, as in consumer appliances. The amount of the tax depends on the nature of the product sold, with the rate being decided by the private ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Improvement in France

Home improvement is a well-known pastime for French people. Even if most French consumers do not themselves undertake substantial home improvement works, minor repairs or renovations such as painting are popular. Thus, the home improvement category ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in France

In 2013, the homewares category was not shielded from the decline in consumption in France. Despite numerous television shows such as Masterchef being broadcast for several seasons, the category appears to losing momentum. French consumers’ interest ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Cigarettes in France

Price increases in France in June 2013, and also the announcement of another increase in October, which was finally cancelled, heavily slanted the demand for cigarettes, which declined in both volume and value terms – albeit at a slower rate than in ...

Sep 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Cigars in France

In France, cigars and cigarillos are usually consumed after a meal or during social gatherings amongst friends. Traditionally, the majority of smokers of cigars and cigarillos in France are older males. Whilst cigars tend to be smoked on special ...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Tobacco in France

Higher retail prices of cigarettes put pressure on consumers’ spending on these products in 2013. Consequently, volume sales declined strongly, as cigarettes represented a higher proportion than before of daily expenditure. As a result, smokers ...

Sep 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Smokeless Tobacco in France

Up to 2013 there were no smokeless tobacco products officially present in France. These products are no longer authorised since the European Union prohibition. Nonetheless, French consumers are able to purchase snus online, delivered from other ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Smoking Tobacco in France

RYO tobacco is traditionally popular amongst male smokers from the lower-income groups in France. Early in the review period, the factors for choosing RYO tobacco were the taste and health concerns. However, in recent years the profile of RYO tobacco...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Consumer Foodservice in France

2013 marked a second consecutive year of decline for foodservice in France. Whilst the traditional channels of full-service restaurants, cafés/bars and self-service cafeterias continued to suffer from structural decline, the downturn in value sales ...

Sep 2014 | US$1,900 | Pages: 134 | Add to cart | View details

Country Report

Self-Service Cafeterias in France

Like other consumer foodservice concepts, self-service cafeterias was negatively affected by the unfavourable economic context. However, its lower performance was also related to changes in the eating habits of the French population, who prefer other...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Street Stalls/Kiosks in France

In France, the time people spend for lunch and dinner has been decreasing considerably year-on-year. In 2012, the average time spent for lunch was about 30 minutes, whilst the average time spent for dinner was 38 minutes, as per national ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in France

Over the period 2012-2013, there was a rapid proliferation of modern snacking substitutes offered by retail distributors – broadly characterised as fresh salads, soups, bagel sandwiches, warm-able hot dogs, pizza slices, ready-to-eat exotic lunch ...

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Cafés/Bars in France

One of the key stories in cafés/bars is the strong investment in specialist coffee shops in the country. The domestic player Columbus Café opened 20 new outlets in 2013, thus allowing this chain to surpass McCafé in terms of value sales. Starbucks, ...

Sep 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Consumer Foodservice By Location in France

The unfavourable economic context impacted all types of locations in 2013. Lower purchasing power led consumers to reduce their expenditure on food and drink outside of the home. Even so, establishments located in retail and in particular in travel ...

Sep 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Fast Food in France

The growth potential of fast food in 2013 was characterised by the intensifying competition, both directly and indirectly. On the one hand, players in other channels beefed up their fast food offers in order to satisfy ever-busy consumers avid for ...

Sep 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Full-Service Restaurants in France

Several socioeconomic factors impeded value sales in 2013, amongst which the most significant was the contraction in demand resulting from the declining purchasing power of French households. The 2012-2013 increase of 10% in income tax drastically ...

Sep 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Apparel Accessories in France

Previously resistant to the decline in consumption, apparel accessories benefited from impulse purchases and the fact that consumers could update their wardrobes without having to spend huge amounts of money. In 2013, however, the category posted a ...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Childrenswear in France

Discount outlets are gaining momentum as ‘smart buying’ becomes a trend in France, with such outlets offering discounts of at least 30% and sometimes as much as 50%. In 2013, French mothers increasingly looked to buy products on promotion. As gift ...

Sep 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Footwear in France

Internet retailing continued to progress in footwear in France in 2013 thanks to its convenience, wider product range, easy returns and heavy promotional activity. New pure players and product diversification from existing players such as Amazon and ...

Sep 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Hosiery in France

Hosiery performed better than the overall apparel market in 2013, albeit still registering a slight current value decline. Socks, the biggest contributor to value sales, posted the worst performance, recording a current value decline of 1% as the ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Jeans in France

Economy jeans withstood the fall in consumption seen in the overall apparel market thanks to the appeal of fast fashion. Promotions in stores and the development of the jeans offer in H&M and C&A, with improved and more customised cuts, appealed to ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Menswear in France

With men becoming increasingly sensitive about fashion trends and also more demanding in terms of apparel, in a stumbling category companies had to segment their offerings to appeal to French men. Fast fashion retailers such as H&M, Mango and Zara ...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Apparel and Footwear in France

The apparel and footwear industry in France was deeply affected by the economic crisis in 2013. Falls in purchasing power and household confidence put pressure on apparel and footwear sales, with “smart buying” behaviour spreading among French ...

Sep 2014 | US$1,900 | Pages: 85 | Add to cart | View details

Country Report

Sportswear in France

Running is a popular sport during times of economic duress, with its increasing popularity strongly linked to changing consumer attitudes. With 21% of French people going running at least once a month, the sport is benefiting from relatively few ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Womenswear in France

The economic situation in France in 2013 led women to delay their apparel purchases, buying fewer items as well as increasingly looking for promotions and sales. As a result, French women became more attracted to fast fashion, which allowed them to ...

Sep 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Incontinence in France

In 2013, growth was fuelled by increased usage of incontinence products. The category is characterised by strong recruitment potential from new consumers afraid to take the leap to buy incontinence products. Innovation and marketing efforts from key ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in France

Kimberly-Clark’s disengagement from nappies/diapers represented a significant move in a category characterised by a high level of concentration. The company’s focus on disposable pants such as Little Swimmers and wipes leaves room for other players ...

Aug 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in France

Value sales in overall tissue and hygiene increased at a slower pace in 2013 than in the review period. The economic crisis dampened consumer confidence and hampered unit price increases, forcing manufacturers to rely on high levels of promotion to ...

Aug 2014 | US$2,400 | Pages: 62 | Add to cart | View details

Country Report

Retail Tissue in France

In 2013 retail tissue in France was characterised by a resurgence of consumer demand for luxury products. Even in terms of essentials, a trend towards upscaling was witnessed in retail outlets, as private label diversified its offer into the green ...

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in France

Economic slowdown dampened household morale and had a detrimental effect on value growth in 2013. Volume sales managed to remain static due to high levels of promotion and new product launches, but this resulted in a decline in unit prices.

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Wipes in France

The growing unpopularity of disposable wipes, which suffer from an environmentally-unfriendly image and high prices, had a detrimental effect on volume sales of wipes, leading to the double effect of substitution across categories with all purpose ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in France

In 2013, AFH tissue was deeply impacted by economic contraction in France. In 2012, over 200 businesses closed their doors, or 42% more than in 2011, which had a detrimental effect on demand for tissue products. By contrast, AFH hygiene saw a ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in France

In 2013 cotton wool/buds/pads registered high unit prices in stores, due to private label producers launching premium products, and innovation in the category. As a result, cotton wool/buds/pads performed in line with the review period, with current ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Toys and Games in France

Toys and games performed better in 2013 compared with the previous year. Overall current value sales were stable in 2013, whilst they declined in 2012. Video games continued to decrease, but at a slower rate. The launch of new static video game ...

Aug 2014 | US$1,100 | Pages: 49 | Add to cart | View details

Country Report

Sets/Kits in France

Festive periods, like Christmas and Valentine’s Day, among others, remained important occasions for sets/kits, as in general, such products are purchased to be offered as a gift. Beyond the economic advantage, these beauty and personal care products ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in France

The main story of 2013 is the impressive success of Nivea Lait Corps Sous la Douche by Beiersdorf (France) SA, which is the first body moisturiser which works in the shower. Launched in 2012, this general purpose body care shows that women were ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sun Care in France

Demand for sun care products remained set on an upward trend in 2013 mainly because of favourable weather conditions. Media attention given to the dangers to the skin due to excessive sun exposure and the need to change the tube of sun care every ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Baby and Child-Specific Products in France

Several factors impacted the performance negatively in 2013, even though consumers continued to prefer premium brands available in pharmacies because of their quality. In general, branded manufacturers invested in advertising and innovation to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Bath and Shower in France

Bath and shower continued to be characterised by a high level of innovation, in particular within body wash/shower gel. Manufacturers not only launched new fragrances and products with additional care features, but also references which allow ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Colour Cosmetics in France

The most important key story of colour cosmetics in 2013 is the announcement by two players, notably Avon SA and Beauté-Créateurs SA, that they were planning to leave the market and consequently, colour cosmetics, while on the other hand, new, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in France

In 2013, there was less investment in product innovation within this category, thus in part explaining the lower performance of deodorants. As a result, to compete for sales, the main brands essentially used price-based promotions and advertising, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Depilatories in France

Unfavourable weather conditions and competition from other hair removal methods impacts depilatories negatively in 2013. In order to compete for sales, manufacturers invested in products that respect the different types of women’s skin with, for ...

Aug 2014 | US$900 | Add to cart | View details
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