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 Market Research for France

Euromonitor publishes reports on industries, consumers and demographics in France.

  • Industry specific reports offer insight into market size and market share in France; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in France report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • France in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our France statistics factfile.

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Country Report

Tourism Flows Outbound in France

In August 2013, the title of an article from L’Echo Touristique was “Où sont les Français?” (Where are the French?). Given the drop by 1% in the number of domestic tourism trips in 2013, professionals were wondering “Where are the French?” and if ...

Nov 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Tourist Attractions in France

The various professionals of tourist attractions are rather disappointed by 2013, which was a rather bad year for their industry. The number of visitors to tourist attractions still increased by 1% but nonetheless current value sales declined by 2% ...

Nov 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Travel Accommodation in France

Most players and experts are not really satisfied by the performance of travel accommodation in France in 2013, more particularly in the dominant category of hotels. After a slight spike in growth in 2012, of 2% in the number of outlets and 1% in bed...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Travel Retail in France

The situation of travel retail did not improve in 2013 that witnessed a continuation of the changes that began to affect the whole category during the second half of the review period. Overall sales of travel retail dropped by 2% in current value in ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Car Rental in France

The conjunction of three main trends, namely the exponential development of booking online, the on-going sluggish economic context in France, and the upsurge of a younger consumer base than baby boomers, is deeply transforming the environment of car ...

Nov 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Health and Wellness Tourism in France

The main trend in health and wellness tourism was the growing popularisation of spas in 2013. Whilst it was an essential investment for all luxury hotels operating in France, an increasing number of 4- and even 3-star hotels began offering spas as a ...

Nov 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Travel and Tourism in France

2013 is at first sight a good year for French travel and tourism. Its numerous assets, such as varied landscapes and key tourist attractions, further attracted incoming tourists. The country remained the leading tourist destination worldwide, ...

Nov 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Tourism Flows Domestic in France

In early March 2014, a local survey that was echoed by numerous TV channels and other media, confirmed what other sources already suspected at the end of 2013: French who went to holidays in 2013 were less numerous than in 2012. The most pessimistic ...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Tourism Flows Inbound in France

The finding is unanimous: Whilst the drop in the attendance of French tourists affected the receipts of the local market, incoming tourists were still loyal to France and saved the situation. The still healthy growth by 2% of international arrivals ...

Nov 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Transportation in France

Transport is doing well in 2013, more particularly air traffic where current value sales posted appreciable growth of 4%, whist volumes rose by 3%. The value progression is even twice as high as the CAGR of less than 2% in current value over the ...

Nov 2014 | US$900 | Pages: 16 | Add to cart | View details

Promotion

Home and Garden Industry: Essential reports

Our latest reports highlighting the key trends driving rapid development in the global home and garden industry.

Nov 2014 | View details
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Country Report

Imaging Devices in France

According to industry experts, in recent years the method and purpose of taking photographs and shooting video footage in France has continued to evolve, moving away from conventional digital cameras. Taking photographs is increasingly becoming an ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

In-Car Entertainment in France

2014 is expected to have been another disastrous year for in-car navigation in France, mainly due to the massive shift among consumers to connected alternative navigation options such as the various satellite navigation applications which are ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Mobile Phones in France

Following the entrance of Free SAS into subscriber mobile telecommunications in France in 2012, several other low-cost engagement-free mobile telecommunications subscription plans were launched in France, usually offering connection speeds of at ...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Consumer Electronics in France

France remained mired in a lacklustre macroeconomic situation in 2014 after two consecutive years of bleak GDP growth, the French economy showed incipient signs of stronger recovery. Despite the slight improvement, France’s consumer confidence index ...

Nov 2014 | US$1,900 | Pages: 93 | Add to cart | View details

Country Report

Portable Players in France

All portable media players could be considered redundant devices in France by the middle of 2014. Each portable media players category is expected to have registered strong volume declines of at least 18% over the course of 2014, leading to a sharp ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Computers and Peripherals in France

Dynamic retail volume growth in tablets and other portable computers in 2014 continued to limit growth in demand for desktops and laptops following the slight rebound in volume sales of laptops during 2013, which was fuelled by mainly the advent of ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Audio and Cinema in France

Consumption patterns in home audio and cinema in France are evolving towards further rationalisation as the priority of the majority of consumers falls on avoiding the purchase of superfluous equipment and the encumbrance of bulky equipment and wired...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Consumer Lending in France

The confidence of average French households in their financial situation continues to deteriorate. This is being caused by stagnant GDP growth and high unemployment rates, which reached peaks during 2014. French consumers tend to prefer to save money...

Nov 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Country Report

Financial Cards and Payments in France

Growth in financial cards and payments remained positive in 2014, although the number of transactions is expected to have increased at a faster rate than value growth. Consumers are increasingly using financial cards instead of cash, a trend which is...

Nov 2014 | US$1,900 | Pages: 69 | Add to cart | View details

Country Report

Health and Wellness in France

The health and wellness market posted positive value growth in 2013, despite a slowdown in comparison with the review period average. Growing concerns with health led more consumers to purchase healthier beverages and packaged food, even if in ...

Nov 2014 | US$1,900 | Pages: 103 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Country Report

Cider/Perry in France

In 2013, a strong come-back of promotional campaigns and event marketing by industry players have helped to mitigate the structural decline of previous years, thereby leading to a quasi-stabilisation of off-trade sales volume. For example, in early ...

Oct 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Alcoholic Drinks in France

Overall sales of alcoholic drinks continue to decline, albeit by less than 1%, in volume in 2013 due to structural factors such as the ongoing drop of on-trade sales and the impact of new taxes. Wine, the most valuable category, still faces the drop ...

Oct 2014 | US$1,900 | Pages: 136 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in France

The most significant development during 2013 was the success of the ‘cocktailisation’ trend characterised by the advent of a diversity of ready-to-drink products as extensions of traditional spirits and wine brands. In the aftermath of the Fillon tax...

Oct 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Spirits in France

More than one year after the implementation of the Fillon tax (January 2012 ), spirits recovers with difficulties from its hangover; at least during the first half of the year. For trade press and some players, the storm has passed nonetheless caused...

Oct 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Wine in France

The results of wines are mixed in 2013. New modern approaches in the area of flavours, packaging and quality classifications still support sales, at least in value. BABVs (Boissons Aromatisées à Base de Vin – Wine based flavoured drinks), which are ...

Oct 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Beer in France

In 2013, new excise duties of around 160% higher than the previous year resulted in super-premiumisation of the category; instead of shifting part of their consumption onto potentially less expensive lagers, consumers have maintained, and even ...

Oct 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Home and Garden in France

Home and garden, a relatively stable industry during the review period due to the popularity of the products among French consumers, was negatively impacted by the wider economic difficulties in France in 2012-2013. Increasing unemployment rates and ...

Oct 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Gardening in France

In 2013, French consumers continued to perceive their garden as the “fifth room in their house”. The need for fresh air and a green environment is still highly valued in France and gardening represents an important pastime, which is reflected in ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in France

May 2013 saw the implementation of the eco-tax, added to the price of furniture to contribute to the recycling, as in consumer appliances. The amount of the tax depends on the nature of the product sold, with the rate being decided by the private ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Improvement in France

Home improvement is a well-known pastime for French people. Even if most French consumers do not themselves undertake substantial home improvement works, minor repairs or renovations such as painting are popular. Thus, the home improvement category ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in France

In 2013, the homewares category was not shielded from the decline in consumption in France. Despite numerous television shows such as Masterchef being broadcast for several seasons, the category appears to losing momentum. French consumers’ interest ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Cigarettes in France

Price increases in France in June 2013, and also the announcement of another increase in October, which was finally cancelled, heavily slanted the demand for cigarettes, which declined in both volume and value terms – albeit at a slower rate than in ...

Sep 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Cigars in France

In France, cigars and cigarillos are usually consumed after a meal or during social gatherings amongst friends. Traditionally, the majority of smokers of cigars and cigarillos in France are older males. Whilst cigars tend to be smoked on special ...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Tobacco in France

Higher retail prices of cigarettes put pressure on consumers’ spending on these products in 2013. Consequently, volume sales declined strongly, as cigarettes represented a higher proportion than before of daily expenditure. As a result, smokers ...

Sep 2014 | US$1,900 | Pages: 59 | Add to cart | View details

Country Report

Smokeless Tobacco in France

Up to 2013 there were no smokeless tobacco products officially present in France. These products are no longer authorised since the European Union prohibition. Nonetheless, French consumers are able to purchase snus online, delivered from other ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Smoking Tobacco in France

RYO tobacco is traditionally popular amongst male smokers from the lower-income groups in France. Early in the review period, the factors for choosing RYO tobacco were the taste and health concerns. However, in recent years the profile of RYO tobacco...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

City Review

Paris City Review

Paris metropolitan region is the undisputed economic centre of the country, despite a long-term policy of "métropoles d'équilibre" which focuses on the economic development of France's regional centres. Paris alone is responsible for roughly 40% of ...

Sep 2014 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Consumer Foodservice in France

2013 marked a second consecutive year of decline for foodservice in France. Whilst the traditional channels of full-service restaurants, cafés/bars and self-service cafeterias continued to suffer from structural decline, the downturn in value sales ...

Sep 2014 | US$1,900 | Pages: 134 | Add to cart | View details

Country Report

Self-Service Cafeterias in France

Like other consumer foodservice concepts, self-service cafeterias was negatively affected by the unfavourable economic context. However, its lower performance was also related to changes in the eating habits of the French population, who prefer other...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Street Stalls/Kiosks in France

In France, the time people spend for lunch and dinner has been decreasing considerably year-on-year. In 2012, the average time spent for lunch was about 30 minutes, whilst the average time spent for dinner was 38 minutes, as per national ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in France

Over the period 2012-2013, there was a rapid proliferation of modern snacking substitutes offered by retail distributors – broadly characterised as fresh salads, soups, bagel sandwiches, warm-able hot dogs, pizza slices, ready-to-eat exotic lunch ...

Sep 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Cafés/Bars in France

One of the key stories in cafés/bars is the strong investment in specialist coffee shops in the country. The domestic player Columbus Café opened 20 new outlets in 2013, thus allowing this chain to surpass McCafé in terms of value sales. Starbucks, ...

Sep 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Fast Food in France

The growth potential of fast food in 2013 was characterised by the intensifying competition, both directly and indirectly. On the one hand, players in other channels beefed up their fast food offers in order to satisfy ever-busy consumers avid for ...

Sep 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Full-Service Restaurants in France

Several socioeconomic factors impeded value sales in 2013, amongst which the most significant was the contraction in demand resulting from the declining purchasing power of French households. The 2012-2013 increase of 10% in income tax drastically ...

Sep 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Apparel Accessories in France

Previously resistant to the decline in consumption, apparel accessories benefited from impulse purchases and the fact that consumers could update their wardrobes without having to spend huge amounts of money. In 2013, however, the category posted a ...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Childrenswear in France

Discount outlets are gaining momentum as ‘smart buying’ becomes a trend in France, with such outlets offering discounts of at least 30% and sometimes as much as 50%. In 2013, French mothers increasingly looked to buy products on promotion. As gift ...

Sep 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Footwear in France

Internet retailing continued to progress in footwear in France in 2013 thanks to its convenience, wider product range, easy returns and heavy promotional activity. New pure players and product diversification from existing players such as Amazon and ...

Sep 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Hosiery in France

Hosiery performed better than the overall apparel market in 2013, albeit still registering a slight current value decline. Socks, the biggest contributor to value sales, posted the worst performance, recording a current value decline of 1% as the ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details
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