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 Market Research for France

Euromonitor publishes reports on industries, consumers and demographics in France.

  • Industry specific reports offer insight into market size and market share in France; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in France report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • France in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our France statistics factfile.

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Country Report

Toys and Games in France

Toys and games performed better in 2013 compared with the previous year. Overall current value sales were stable in 2013, whilst they declined in 2012. Video games continued to decrease, but at a slower rate. The launch of new static video game ...

Aug 2014 | US$1,100 | Add to cart | View details

Country Report

Sets/Kits in France

Festive periods, like Christmas and Valentine’s Day, among others, remained important occasions for sets/kits, as in general, such products are purchased to be offered as a gift. Beyond the economic advantage, these beauty and personal care products ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in France

The main story of 2013 is the impressive success of Nivea Lait Corps Sous la Douche by Beiersdorf (France) SA, which is the first body moisturiser which works in the shower. Launched in 2012, this general purpose body care shows that women were ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sun Care in France

Demand for sun care products remained set on an upward trend in 2013 mainly because of favourable weather conditions. Media attention given to the dangers to the skin due to excessive sun exposure and the need to change the tube of sun care every ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Baby and Child-Specific Products in France

Several factors impacted the performance negatively in 2013, even though consumers continued to prefer premium brands available in pharmacies because of their quality. In general, branded manufacturers invested in advertising and innovation to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Bath and Shower in France

Bath and shower continued to be characterised by a high level of innovation, in particular within body wash/shower gel. Manufacturers not only launched new fragrances and products with additional care features, but also references which allow ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Colour Cosmetics in France

The most important key story of colour cosmetics in 2013 is the announcement by two players, notably Avon SA and Beauté-Créateurs SA, that they were planning to leave the market and consequently, colour cosmetics, while on the other hand, new, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Deodorants in France

In 2013, there was less investment in product innovation within this category, thus in part explaining the lower performance of deodorants. As a result, to compete for sales, the main brands essentially used price-based promotions and advertising, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Depilatories in France

Unfavourable weather conditions and competition from other hair removal methods impacts depilatories negatively in 2013. In order to compete for sales, manufacturers invested in products that respect the different types of women’s skin with, for ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in France

The key 2013 story is the success of La Petite Robe Noire which was launched by Guerlain SA in 2012. This brand is currently the second ranked brand in premium women’s fragrances after J’adore, the best performing brand of Christian Dior. Strong ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in France

Innovation was again important within this category. It brought new added value to the market, driving value sales. New brands and products emerged, and the majority of them with professional positioning as they are common in hair salons, like dry ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in France

Men’s grooming continued to experience difficulties in taking off in France. Men’s attitude towards personal grooming is changing slowly. Even if a growing number of men used beauty and personal care products adapted to them, in general, the majority...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Oral Care in France

Oral care products posted strong value sales growth, as French consumers are increasingly aware of the importance of a good oral hygiene. Not only do they buy products more regularly, they also purchase different oral care products for personal use, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beauty and Personal Care in France

Value sales of beauty and personal care register poor growth in 2013. With the sluggish economic context, more consumers reduced their expenditure on beauty and personal care products or opted for mass products that are cheaper. Despite this, higher ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Cat Food in France

The main event of 2014 is likely to be the development of “mixed feeding”, in other words a lower volume decline for wet cat food, together with the on-going upsurge of dry cat food. Whilst mainstream manufacturers of premium brands previously tended...

Aug 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dog Food in France

2014 should witness the acceleration of the emulation/synergy between brands available in modern grocery retailers and those present in pet specialist channels in dog food. As in 2012/2013, inspired by the breakthrough of products with more precise ...

Aug 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Other Pet Food in France

Players do not expect great changes in 2014 in other pet food. The category should experience the same key trends and developments that shaped the previous year, namely a continuous on-going decline in the populations of most other pets. To make it ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Pet Care in France

In spite of the ongoing sluggish economic context (stagnation of GDP and the consumer confidence index, slight progression in the unemployment rate), there was almost no sign of a slowdown in sales in pet care in early 2014. French pet owners seemed ...

Aug 2014 | US$1,900 | Pages: 67 | Add to cart | View details

Country Report

Pet Products in France

In pet products, 2014 could be a better year than 2013 thanks to just one product – flea/tick treatments. Indeed, the bulk of sales in pet products are driven by rather regular and foreseeable trends, including the on-going rise in the cat ...

Aug 2014 | US$900 | Pages: 34 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Hot Drinks in France

Off-trade volume sales of hot drinks were flat in 2013. Coffee, tea and other hot drinks already have a high penetration in France. Manufacturers saw their volumes contract with French consumers taking their breakfast more often on-the-go, cutting ...

Jul 2014 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Tea in France

Tea manufacturers continued to invest in innovation in order to stimulate sales, particularly in value terms. The category witnessed the launch of tea in pyramid tea bags, which companies claim allow better infusion and assure more flavour. Operators...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Coffee in France

In 2013, off-trade volume sales of coffee saw little movement compared to 2012. Coffee already has a high penetration in French households and its consumer base is ageing. Nevertheless, the category gained added value thanks to the success of ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Hot Drinks in France

Products within other hot drinks are present on the French breakfast tables but there are limited drinking occasions outside of this. The penetration of these products is already high and the potential for volume growth low. Brands have been ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homeshopping in France

Homeshopping as a channel is suffering from changing consumer habits whereby online orders are overtaking phone and mail orders and consumers tend to be less loyal to their suppliers and more discerning about the best offers both online and in ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Internet Retailing in France

The Drive business model (groceries through click-and-collect) has made great progress in France since 2009. This service has given customers more convenience by saving them the time-consuming product picking and queuing at cashiers. Drive pick-up ...

Jun 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in France

Leisure and personal goods specialist retailers was impacted by the growing competition from other categories and channels. For example, booksellers and newsagents are highly affected by the progressive diversification of supermarkets, which add ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Mixed Retailers in France

Mixed retailers registered healthy growth in value terms in 2013. An important driver for this growth was the increase in the number of variety stores and in particular, new entrants. The investment in the expansion of the number of outlets by ...

Jun 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Retailing in France

2013 was one the tougher years for France’s retailing market in value terms, with growth slowing down further from the 2010-2012 performance This was driven by the constant rise of unemployment since the financial crisis, depressed consumer ...

Jun 2014 | US$1,900 | Pages: 139 | Add to cart | View details

Country Report

Vending in France

With 3% growth in 2013, vending sales continued to rise in France thanks to the sustained increase in the number of points of sale offering mainly snacking products (especially sweet snacks, and soft and hot drinks). Vending retailers have ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in France

Value sales of apparel and footwear specialist retailers declined further in 2013. After temporary respite in 2011, 2013 was another year that apparel retailers saw a decline in value sales. Industry sources are in agreement that the woes of this ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Direct Selling in France

Direct selling continues to benefit from its unique business model and the fact that most direct sellers are also manufacturers of their own products which gives them a strong competitive advantage. The channel is also seeing growing exposure in the ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in France

Volume sales of consumer electronics and appliances declined in 2013 despite encouraging performances in some categories, such as tablets, e-readers and smartphones. Overall consumer electronics continued to drop in value sales with continued price ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Grocery Retailers in France

Both convenience stores and traditional grocery retailers benefited in 2013 from the need of French consumers to shop closer to home, coupled with higher travel costs and the desire to create social bonds. The shopper, mostly urban, has neither the ...

Jun 2014 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in France

Given the tough economic conditions, many consumers are choosing to reign in their spending – either due to lower incomes and concerns over future prospects. Some of these consumers are now evaluating how important they consider the various health ...

Jun 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Baby Food Packaging in France

The overall baby food industry saw some changes linked to the development of consumption patterns. Parents favoured natural, tasty and authentic products for their children. This thereby led to a comeback of homemade meals and breast feeding. ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in France

Overall canned/preserved food packaging registered a decline in volume terms in 2013. Brand owners tended to revamp their packaging portfolio to recruit new consumers by adjusting pack types to new ways of consuming. This was driven by the trends for...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Confectionery Packaging in France

Lower purchasing power did not affect the performance of confectionery packaging. Cocooning and home consumption helped confectionery packaging to achieve an overall stable performance. Even though confectionery sales were boosted by children, senior...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Dairy Packaging in France

Rising costs of production of milk and competition from other sources of calcium impact the performance of milk in France. Even though its penetration rate is close to 100%, consumers tend to buy less due to lower consumption. This then negatively ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in France

Sauces, dressings and condiments remained one of the most dynamic categories within food packaging in France. This industry was booming thanks to the increasing trend of home cooking, giving thereby, opportunity to sauces, dressings and condiments ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Juice in France

In 2013, French consumers sought healthier juices while at the same time paying attention to prices and the origin of products, especially in the off-trade. Around 70% of off-trade volumes were intended for breakfast, a meal during which consumers ...

Jun 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Soft Drinks in France

In 2013, total volume sales of soft drinks continued to increase in France. Beyond the impact of population growth, this market also benefited from a decline in consumption of alcoholic drinks. Strict legislation regarding alcohol and drink-driving ...

Jun 2014 | US$1,900 | Pages: 111 | Add to cart | View details

Country Report

RTD Coffee in France

RTD coffee in 2013 continued to suffer from weak demand as in terms of supply some dynamism was observed. New players tried to enter the category in 2013 and retailers continued to be open to novelties. However, RTD coffee struggled to take off in ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

RTD Tea in France

Sales of RTD tea continued to increase in 2013 because this beverage tends to be perceived as healthier than other soft drinks. RTD tea is seen as more natural and less sweetened than, for example, carbonates. The category has benefited particularly ...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Sports and Energy Drinks in France

In 2013, the category benefited from the growing receptivity of French consumers to energy drinks. Demand for such drinks continued to increase in both the off- and on-trade, mainly driven by marketing efforts from Red Bull. To boost off-trade sales,...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Asian Speciality Drinks in France

Asian speciality drinks remained the least valuable category in soft drinks in France in 2013. It saw no major development in terms of volume growth between 2012 and 2013. These products are difficult to find in major grocery retailers as well as the...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in France

In 2013, bottled water benefited from the fact that a growing number of French consumers are tending to reduce their consumption of soft drinks such as carbonates because they contain too much sugar and are perceived as more harmful to health. Still ...

Jun 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Carbonates in France

Carbonates continued to face an unfavourable environment in 2013. Beyond higher taxes and weak purchasing power, the category also suffered from concerns surrounding aspartame, which has been constantly in the media spotlight since 2011. Sales in the...

Jun 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Concentrates in France

In 2013, concentrates continued to benefit from the fact that people perceived these beverages as more natural and less harmful to health than other soft drinks such as carbonates. Their prices after dilution were also another key factor behind ...

Jun 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Fresh Food in France

Fresh food in France registers a sluggish performance in volume terms in 2013. Despite price increases impacting fresh food, consumers continued to show a tendency towards healthier eating habits, leading to volume growth of fresh food. However, ...

Jun 2014 | US$1,100 | Pages: 41 | Add to cart | View details
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