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 Market Research for France

Euromonitor publishes reports on industries, consumers and demographics in France.

  • Industry specific reports offer insight into market size and market share in France; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in France report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • France in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our France statistics factfile.

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Country Report

Packaged Food in France

Packaged food market in France still posted positive value growth in 2013, but it was nonetheless a weaker performance compared to 2011 and 2012. Positive value growth in 2013 was mainly attributed to rising unit prices more than volume growth. ...

Mar 2014 | US$6,500 | Pages: 318 | Add to cart | View details

Strategy Briefing

Celebrity Power and Its Influence on Global Consumer Behaviour

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and ...

Mar 2014 | US$2,600 | Pages: 69 | Add to cart | View details

Country Report

Dried Processed Food in France

It is again recession in France. “So what?” could say manufacturers and retailers in dried processed food. The average unit price in this category is lower than €3 and one kilo of pasta or rice can feed ten people. This works great as French ...

Mar 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Frozen Processed Food in France

The context is not favourable for frozen processed food in 2013. First, as in 2012, the category faces a continuous explosion in raw material costs, a persisting economic slowdown, a drop in sales in specialised stores and a withdrawal of some brands...

Mar 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Ready Meals in France

With the horsegate at the beginning of the year, players face a serious challenge in 2013 in one of the most valuable categories of the packaged food market. The category already found it difficult to progress in volume in the middle of the review ...

Mar 2014 | US$900 | Pages: 74 | Add to cart | View details

Country Report

Canned/Preserved Food in France

Nothing really changes at first sight in canned/preserved food in 2013. The category remains mature, old-fashioned and strongly competed by other meal solutions. In many canned products, consumers continue to show reluctance to pay more for branded ...

Mar 2014 | US$900 | Pages: 66 | Add to cart | View details

Country Report

Chilled Processed Food in France

According to a marketer, sales of chilled processed food reflect French consumers’ mentality and confidence. This can be an opportunity for the category but also a threat, as for instance the beginning of 2013 that witnesses both a further slowdown ...

Mar 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Noodles in France

French consumers are increasingly open to foreign cuisine because it allows them to discover new tastes. They are showing a special interest in Asian cuisine, in part because of the high number of Asian restaurants in the country, meaning they are ...

Mar 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Pasta in France

Despite the already high penetration of dried pasta in French households, demand continues to increase in 2013. Faced with 2013’s bleak economic environment, consumers are eating at home more often and are, therefore, consuming more pasta as it is ...

Mar 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in France

Despite its high level of maturity, sauces, dressings and condiments is seeing its retail volume sales increase again in 2013. Higher demand is explained by the cocooning trend, which has been reinforced in light of the unfavourable economic ...

Mar 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Soup in France

In 2013, manufacturers of packaged soup are continuing to invest in product innovation in order to develop demand for soup outside the cold periods of the year. They are also continuing to try to attract new consumers, such as urban ones, with ...

Mar 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in France

Despite the growing recessionary pressures surrounding French consumers, demand for sweet and savoury snacks has continued to rise in 2013. Sweet and savoury snacks have indeed proven to be relatively resilient in the face of stagnant consumer ...

Mar 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

In-Car Entertainment in France

Retail volume and value sales decreased again in 2013. Lower household budgets and competition from other devices, mainly smartphones, continued to limit sales of in-car entertainment products.

Feb 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Mobile Phones in France

In 2013, French consumers continued to opt for smartphones, attracted by the new features and services they offer, such as mobile TV, internet navigation and constant connection to internet social networks, such Facebook or Twitter, as well as the ...

Feb 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Electronics in France

Retail volume sales of consumer electronics continued to fall in 2013, but at a slower rate than in 2012. The unfavourable economic context continues to lead consumers to reduce expenditure on consumer electronics, opting to focus on essential and ...

Feb 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Portable Players in France

In 2013, French consumers continued to prefer to purchase smartphones and portable computers, such as tablets, instead of portable media players. This is explained by the contraction in purchasing power that obliged consumers to limit their ...

Feb 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Computers and Peripherals in France

In 2013, consumers invested in tablets because they offer a high level of mobility and portability. There has been a slowdown in the ownership of multiple devices due to the fragile financial situation of households. A growing number of French ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Home Audio and Cinema in France

The popularity of home audio and cinema devices with added features and compatible with new technologies, such as Blu-ray, and recent consumer electronics, like smartphones, increased in 2012. Consumers were looking for high-quality products, but ...

Feb 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Imaging Devices in France

In 2013, imaging devices suffered from the success of smartphones and tablets. The fragile financial situation forced more households to limit expenditure on consumer electronics and prioritise devices perceived as more essential. As a result, ...

Feb 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Financial Cards and Payments in France

Growth in financial cards and payments continued in 2013, although the number of cards in circulation and the number of transactions increased at a faster rate than value growth. Consumers are increasingly using financial cards instead of cash based ...

Feb 2014 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Spectacles in France

Performance of spectacles in France remained steady in 2013. Consumer confidence was still low due to high unemployment, leading the French to confirm their habit of spending less for more essential goods. This did not really impact the spectacles ...

Feb 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Contact Lenses in France

In the context of a recessionary economic climate, contact lenses performed well in France in 2013. Even though the French tend to spend cautiously, contact lenses enjoyed growing consumer demand thanks to convenience. The increasing emergence of the...

Feb 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Eyewear in France

Eyewear achieved a good performance in 2013. Despite lower purchasing power, eye health in France remained a necessity, and consumers still saw the need to spend on eyewear products. Contact lenses value growth was chiefly triggered by the growing ...

Feb 2014 | US$1,100 | Pages: 38 | Add to cart | View details

Country Report

Consumer Lending in France

The continued euro zone crisis and poor performance of the French economy have made consumers very pessimist about their future. The banks are limiting credit facilities reducing consumer’s ability to borrow money, unemployment rates have reached ...

Jan 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Country Report

Spreads in France

In 2013, consumers opted for the purchase of spreads perceived as more natural, healthier and eco-friendly, such as honey, jams and organic products while they shunned products such as chocolate and other alternative products-based spreads. Sales of ...

Jan 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Baked Goods in France

Up to 2013, French consumers prefer to purchase baked products, in particular packaged/industrial bread or bread substitutes to eat for breakfast. “Tartines” (toasts) with butter and jam remain the traditional breakfast in France. Also, the ...

Jan 2014 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Bakery in France

Artisanal baked goods were still the most appreciated in France in 2012 and 2013. They represented an overwhelming dominance, with an 81% value share. French consumers by tradition like to purchase their bread in bakeries which number is significant ...

Jan 2014 | US$1,900 | Pages: 78 | Add to cart | View details

Country Report

Biscuits in France

Demand for biscuits was almost stable in 2013. French consumers are increasingly trying to have a healthy and balanced diet and consequently reducing the amount of sugar and salt they eat. As a result, they pay attention to purchases of biscuits. ...

Jan 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Breakfast Cereals in France

Despite manufacturers’ efforts in recent years to target specific segments of the market, such as seniors, they continued to experience difficulties convincing adults to purchase more breakfast cereals. As a result, volume sales of the category ...

Jan 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Ice Cream in France

In 2013, ice cream manufacturers continued to bring added value to the market in order to reduce the impact of seasonality in sales of ice cream. They brought more pleasure to consumers with the launch of sophisticated flavours inspired by famous ...

Jan 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Oils and Fats in France

In 2013, cooking remained not only necessary, due to the difficult economic environment and the need for households to cut expenses on eating out, but also more fashionable, as reflected by the success of culinary television broadcasts, such as Top ...

Jan 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Snack Bars in France

Even if snack bars can be perceived as a healthy option in terms of snacking and a good substitute for biscuits, pastries, cakes or even sweet and savoury snacks and confectionery, their consumption was still occasional in France with consumers ...

Jan 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Tobacco in France

Cigarette sales fell further in 2012 in volume terms as a further tax increase of 6% in October 2012 put the purchase of a pack of cigarettes out of the financial reach for more consumers. Already impacted by a tough economic situation, consumers are...

Jan 2014 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Cigarettes in France

Retail volume sales of cigarettes declined by 6% in 2012. This situation can be explained mainly by a continued decline in consumer purchasing power and by a 6% price increase in October 2012, which brought the lowest price per pack of 20 cigarettes ...

Jan 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Cigars in France

In France, cigars and cigarillos are usually consumed after a meal or during social gatherings among friends. Traditionally, the majority of smokers of cigars and cigarillos in France are older males. While cigars tend to be consumed on special ...

Jan 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Smoking Tobacco in France

RYO tobacco is traditionally popular among male smokers from lower-income groups. Usually, smokers choose RYO tobacco because of its taste, as well as the fact that it is perceived as more natural than cigarettes as it contains fewer chemicals. ...

Jan 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Street Stalls/Kiosks in France

Contrary to a popular myth about food consumption habits in France, the typical French person does not spend two hours at lunchtime. In 2012, the average time spent for lunch was about 30 minutes while the average time spent for diner was 38 minutes ...

Jan 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in France

Players in 100% home delivery/takeaway in 2012 had to face intensifying competition from retail and fast food players. In retail, pizzas being proposed to end customers pursued a rapid enhancement wave which was driven by the two main suppliers ...

Jan 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Cafés/Bars in France

The enforcement of new fiscal measures in early 2012 (new tax on soda, higher tax on strong alcoholic drinks and the increase of the foodservice intermediate tax to 7%) negatively impacted cafés/bars. In response to galloping prices, French consumers...

Jan 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Consumer Foodservice By Location in France

2012 witnessed a return to a downtrend for overall consumer foodservice with the total number of transactions from all outlets declining by 1%. Concerned by the severe economic downturn and the pessimistic outlook, a highly prudent French consumer ...

Jan 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Fast Food in France

French consumers were attracted by the rapid sophistication of the different fast food formats in 2012. On one side, the traditional leaders McDonald’s, Quick and KFC launched a series of unprecedented novelties (often tailored to French-specific ...

Jan 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Full-Service Restaurants in France

In 2012, the optimistic recovery, which began in 2011 - even as French households gradually renewed their visits to full-service restaurants -, was cut short by new fiscal measures and a worsening of the unemployment rate. The category suffered ...

Jan 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Consumer Foodservice in France

The series of fiscal measures implemented at the beginning of 2012 negatively impacted consumer foodservice in France. Following the increase of the intermediate VAT rate from 5.5% to 7% for foodservice, the majority of players directly passed on the...

Jan 2014 | US$1,900 | Pages: 156 | Add to cart | View details

Country Report

Self-Service Cafeterias in France

Self-service cafeterias continued to suffer from the ongoing structural changes in the eating habits of French consumers, favouring practicality, nomadic, snacking and fast eating alternatives over the review period. Over 2011-2012, some key players,...

Jan 2014 | US$900 | Pages: 32 | Add to cart | View details

Strategy Briefing

The New Face of Private Label: Global Market Trends to 2018

Today’s private labels – unlike the generic offerings of the past – are carefully managed and marketed in order to improve the retailer’s competitive edge. Indeed, many are now seen as brands in their own right. This global report examines new ...

Jan 2014 | US$2,600 | Pages: 103 | Add to cart | View details

Country Report

Analgesics in France

Fuelled by the excellent performance of the brand Nurofen, and, to a lesser extent, Advil, ibuprofen increased by 3% in current value terms in 2012. According to trade sources, boosted by frequent television commercials, Nurofen became the third ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in France

The rejection of all pro/pre biotic health claims and the strict application of approved EFSA claims in France as from the end 2012 have negatively impacted the category in 2013. For years, industry players have been able to sustain yoghurt and sour ...

Jan 2014 | US$900 | Pages: 73 | Add to cart | View details

Country Report

Baby Food in France

Three main factors continue to impede baby food sales in 2013: A lower birth rate, prolonged/more frequent breastfeeding patterns among mothers and a general preference for homemade alternatives. The declining birth rate is somehow correlated to the ...

Jan 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Cheese in France

Sales over the period 2012-2013 continue to be driven by the modern cheese consumption patterns in culinary preparation and as snacking/aperitif items in the two subcategories of spreadable cheese; the economic recession in 2013 has prolonged those ...

Jan 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Chocolate Confectionery in France

The economic recession and falling purchasing power in 2013 did not deter French consumers from enjoying indulgent chocolate confectioneries. Rather, the hostile economic environment seems to be sustaining French consumers’ appetite for indulgence ...

Jan 2014 | US$900 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook