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France

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France.

France StatisticsConsumer Lifestyles in France

France Country BriefingsFuture Demographics: France in 2030

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    Country Report

    Air Care in France

    Jan 2017

    Except for gel air fresheners and liquid air fresheners, all other categories of air care saw positive value growth in 2016. Recovery in car sales since 2015 positively impacted car air fresheners, while candle air fresheners regained some momentum ...

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    Country Report

    Bleach in France

    Jan 2017

    Consumers continued to reduce the use of chlorine-based bleach out of concern about health, safety and environmental risks. Recent scientific research pointing out potential respiratory and otorhinolaryngology risks for children also reinforced the ...

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    Country Report

    Dishwashing in France

    Jan 2017

    Demand for dishwashing is primarily driven by the growing presence of dishwashers in French households: the possession rate of dishwashers hit 60% in 2016 following another year of growing sales volume for dishwashers. As per Euromonitor ...

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    Country Report

    Home Insecticides in France

    Jan 2017

    The year 2016 did not see any significant insect outbreak or proliferation in France. First, weather conditions were unfavourable for the early development of insects, notably mosquitos and wasps. With a delayed peak season, preventive measures ...

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    Country Report

    Laundry Care in France

    Jan 2017

    In volume terms, laundry care declined 4% in 2016 as the shift to concentrated and super-concentrated variants continued. In liquid fabric fresheners, for instance, various manufacturers advocate only 25ml per wash for some super-concentrated ...

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    Country Report

    Home Care in France

    Jan 2017

    Home care sales value in France remained stable with marginal growth in 2016 in spite of a significant decline in volume brought about by the direct impact of concentrated/compacted variants, particularly for laundry detergents. Laundry care, ...

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    Country Report

    Polishes in France

    Jan 2017

    From a general perspective, there is less polishing activity among French consumers: demand for shoe polish was impeded by the casualisation of dress codes and a decreased need for shoe polish. The younger generation continues to opt for alternative,...

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    Country Report

    Surface Care in France

    Jan 2017

    The year 2016 marked another period of divergence between volume and value variation in regards to surface care: volume contracted 3% primarily due to concentration and consumers switching to multi-purpose products; value rose 1% with higher price ...

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    Country Report

    Toilet Care in France

    Jan 2017

    French households were very keen to test various novelties for toilet care in 2016, with an ongoing strong motivation to have clean, fresh and tidy toilets. Manufacturers launched several new products followed by promotional/marketing actions; ...

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    Country Profile

    France: Country Profile

    Dec 2016

    The French economy will see only feeble gains in 2017. Private consumption is weakening although government consumption will be steady and exports should pick up. France’s failure to address its lack of competitiveness is a major problem. Brexit ...

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    Country Report

    Food Preparation Appliances in France

    Dec 2016

    Retail volume growth in 2016 was primarily driven by innovative food preparation appliances that provide value-added benefits to households. Smart food processors with cooking options (such as the Moulinex Companion and the Kenwood Cooking Chef ...

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    Country Report

    Home Laundry Appliances in France

    Dec 2016

    Home laundry appliances benefited from improvement in socioeconomic conditions and a recovery of the housing/construction market in 2016. Lower interest rates and reduction in unemployment have positively impacted the consumer confidence index. ...

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    Country Report

    Irons in France

    Dec 2016

    From a general perspective, two main factors maintained the contraction of irons retail volume sales in 2016. On one side, slow economic recovery and the high unemployment rate continued to negatively impact demand in 2016. In addition, growing ...

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    Country Report

    Large Cooking Appliances in France

    Dec 2016

    In 2016, demand for large cooking appliances came primarily from built-in equipment (ovens, cooker hoods and built-in hobs): built-in appliances accounted for 75% of total retail volume sales. Households’ investment in fitted kitchens was the main ...

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    Country Report

    Dishwashers in France

    Dec 2016

    Dishwashers continued to benefit from diverse factors in 2016: despite a low level of innovation, manufacturers offered rebates and other marketing incentives to trigger consumer interest. Improvement in the housing/construction markets and better ...

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    Country Report

    Microwaves in France

    Dec 2016

    Innovative microwaves which offer multiple food preparation and cooking options motivated households to renew/upgrade their equipment in 2016. For example, some combined microwaves, such as the Samsung CE107MT-4B or the Whirlpool JQ280NB, integrate ...

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    Country Report

    Consumer Appliances in France

    Dec 2016

    Consumer appliances remained dynamic in 2016, fetching growth in both retail volume and retail value terms. For major appliances, retail volume progression in 2016 was on a par with that of retail value. By contrast, the retail value growth of small ...

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    Country Report

    Personal Care Appliances in France

    Dec 2016

    Oral care appliances contributed the most (65%) to the increase in retail volume sales of personal care appliances in 2016. This was mainly thanks to higher consumer concern for oral hygiene coupled with the desire to have the perfect smile. Evolving...

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    Country Report

    Refrigeration Appliances in France

    Dec 2016

    In 2016, demand for refrigeration appliances was largely as a result of product upgrade and renewal. Improvements in socioeconomic conditions and lower interest rates favoured consumer spending in 2016, and incited households to replace their old ...

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    Country Report

    Air Treatment Products in France

    Dec 2016

    In 2015, the exceptional scorching summer temperatures and pollution peaks strongly pushed demand for air treatment products, leading retail volume sales to grow at a double-digit rate and overcharging possession and penetration rates among ...

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