print

Country Report

Fruit/Vegetable Juice in Vietnam

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, fruit/vegetable juice continued to record strong double-digit growth, even though it was much slower compared to the review period’s CAGR. Consumption of fruit/vegetable juice grew strongly over the review period thanks to rising health awareness in the country. Many people believe that drinking fruit/vegetable juice will help to increase their daily intake of fruit and vegetables, which will eventually contribute to a healthier lifestyle. Thus, many people, especially young urban consumers who do not like eating real fruits and vegetables, incorporate fruit/vegetable juice into their daily meals instead. In 2012, however, the hype of fruit/vegetable juice was over, and the category was about to reach maturity, which led to slower growth. As the target market of fruit/vegetable juice is not big – many Vietnamese still prefer the freshness of real fruits and vegetables – the performance has slowed down quickly after reaching a certain amount of sales.

COMPETITIVE LANDSCAPE

  • PepsiCo Vietnam led fruit/vegetable juice with 21% off-trade value share, followed closely by Vietnam Dairy Products with 20% share. The two players are leaders in their respective categories, PepsiCo in juice drinks and Vietnam Dairy Products in 100% juice. The formula for success is similar for both: good taste and strong supporting marketing and advertisement activities. Both companies use a young, colourful and active image to attract the young urban consumers, which has proved to be a good strategy as young urban consumers are more willing to spend on soft drinks for their own enjoyment generally.

PROSPECTS

  • Fruit/vegetable juice is expected to grow with constant off-trade value CAGR of 11%, making it the fastest-growing product in the whole soft drinks industry over the forecast period. Fruit/vegetable juice’s strong forecast performance will be boosted by the rising awareness of health and wellness in the country. Most advertisements for fruit/vegetable juice focus on the fact that it is full of the natural goodness of vitamins and minerals, making it a top choice for people who look for a healthy drink.

Samples (FAQs about samples):

doc_pdf.png Sample Fruit/Vegetable Juice Market Research Report

doc_excel_table.png Sample Fruit/Vegetable Juice Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fruit/Vegetable Juice in Vietnam?
  • What are the major brands in Vietnam?
  • What are the flavour trends in fruit juice and vegetable juice?
  • What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
  • What is the key on-trade distribution for fruit juice and vegetable juice in Vietnam?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Fruit/Vegetable Juice in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
  • Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
  • Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
  • Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
  • Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
  • Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
  • Table 8 % Share of Smoothies in 100% Juice: Off-trade Value 2012
  • Table 9 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
  • Table 10 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
  • Table 11 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
  • Table 12 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
  • Table 13 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
  • Table 14 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
  • Table 15 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
  • Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
  • Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
  • Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017

Fruit/Vegetable Juice in Vietnam - Company Profiles

Interfood Shareholding Co in Soft Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Interfood Shareholding Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Interfood Shareholding Co: Competitive Position 2012

Vietnam Dairy Products JSC (Vinamilk) in Soft Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Vietnam Dairy Products JSC (Vinamilk): Key Facts
  • Summary 4 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2012

Soft Drinks in Vietnam - Industry Context

EXECUTIVE SUMMARY

Strong performance for soft drinks in 2012

Rising health and wellness and food safety concerns

International and domestic players in leading positions

Modern channels are on the rise, yet traditional channels dominate

Soft drinks is expected to see good growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

Health and wellness and food safety are major factors for growth

Social media on the rise as an effective marketing tool

Modern retailing is on the rise, yet traditional retailing holds dominance

Leading companies put more investment into soft drinks

Consumer foodservice is a growth booster

MARKET DATA

  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 29 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 33 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 35 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 36 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 37 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

FOUNTAIN SALES in Vietnam

MARKET DATA

  • Table 46 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 48 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 50 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 52 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Fruit/Vegetable Juice
    • 100% Juice
      • Frozen 100% Juice
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Fruit-Flavoured Drinks (No Juice Content)
    • Juice Drinks (up to 24% Juice)
      • Asian Juice Drinks
      • Frozen Juice Drinks
      • Juice Drinks Excluding Asian
    • Nectars (25-99% Juice)
      • Frozen Nectars
      • Unfrozen Nectars

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Chilled v Ambient Juices
  • Flavours
  • Off-trade vs On-trade
  • Per Cent Share of Smoothies
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!