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Germany

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

Germany StatisticsConsumer Lifestyles in Germany

Germany Country BriefingsFuture Demographics: Germany in 2030

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          Country Report

          Adult Mouth Care in Germany

          Sep 2016

          Adult mouth care continued to record positive current value growth in Germany in 2016. With a continuously ageing population, oral issues such as dry mouth and halitosis are becoming more common. In addition, dentists, healthcare providers and ...

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          Country Report

          Analgesics in Germany

          Sep 2016

          Rising demand for analgesics in Germany can be largely attributed to common ailments deriving from modern lifestyles. The German population is continuing to age fairly rapidly, while lifestyles, particularly those of working people, are becoming ...

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          Country Report

          Cough, Cold and Allergy (Hay Fever) Remedies in Germany

          Sep 2016

          Value sales of cough, cold and allergy (hay fever) remedies declined in 2016 following comparably strong growth the previous year. Even though 2016 began with another cold and flu season, the effects were not as strong as in 2015 and so the high ...

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          Country Report

          Dermatologicals in Germany

          Sep 2016

          Dermatologicals continued to record positive current value growth in 2016. Particularly in Germany’s larger cities, pollution and hectic lifestyles are contributing to consumers being more prone towards skin conditions. Many of these, however, are ...

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          Country Report

          Digestive Remedies in Germany

          Sep 2016

          Digestive remedies in Germany recorded current value growth of 2% in 2016. The work and personal lives of many Germans have become increasingly hectic and stressful. According to surveys from various organisations and media outlets, including the ...

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          Country Report

          Eye Care in Germany

          Sep 2016

          Eye care in Germany recorded another year of strong current value growth in 2016. With the ongoing digitalisation of work spaces and personal lives, consumers’ eyes are increasingly being exposed to stresses such as flickering, blue light and often ...

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          Country Report

          Herbal/Traditional Products in Germany

          Sep 2016

          Herbal/traditional products continued to record positive current value growth in 2016. While consumers continued to seek out more natural solutions to various health and beauty-related matters, manufacturers supported their efforts by offering them a...

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          Country Report

          NRT Smoking Cessation Aids in Germany

          Sep 2016

          NRT smoking cessation aids recorded a fairly heavy current value decline of 4% in 2016. Even though the number of both male and female smokers in Germany continued to fall, fewer used NRT smoking cessation aids to help them kick the habit. In fact, ...

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          Country Report

          Consumer Health in Germany

          Sep 2016

          Consumer health in Germany registered steady current value growth in 2016, continuing the positive development of the review period. German consumers continued to place great value in their overall health and wellbeing and were willing to invest in ...

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          Country Report

          Sleep Aids in Germany

          Sep 2016

          In 2016, sleep aids continued to play an increasingly significant role in many consumers’ lives. Value and volume sales rose as the need for sleep aids increased due to more hectic and stressful lifestyles. According to research from the Robert Koch ...

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          Country Report

          Sports Nutrition in Germany

          Sep 2016

          Sports nutrition continued to record healthy current value growth in 2016 thanks to the ongoing fitness and health and wellness trends. In Germany, fitness trackers are among the most popular and fastest growing wearables purchased by consumers. ...

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          Country Report

          Vitamins and Dietary Supplements in Germany

          Sep 2016

          Vitamins and dietary supplements registered steady current value growth of 1% in 2016. The main factor behind this performance was the growing desire of Germans to support their general health and wellbeing or target specific issues with the help of ...

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          Country Report

          Weight Management and Wellbeing in Germany

          Sep 2016

          In 2016, value sales of weight management and wellbeing continued to increase in Germany. Apart from general wellness and fitness trends and the still growing desire for an attractive and healthy appearance, the health concerns of overweight ...

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          Country Report

          Wound Care in Germany

          Sep 2016

          Wound care in Germany registered further current value growth in 2016, benefiting from ongoing demand for speciality products. Sterile, anti-bacterial or specifically-shaped products, making application easier on various parts of the body, were ...

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          Country Report

          Air Care in Germany

          Sep 2016

          Air care products remained relatively unpopular in Germany in 2015. Despite German consumers’ strong emphasis on creating a pleasant atmosphere and ambience for their homes, which includes having a subtle and fresh scent, this has not translated into...

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          Strategy Briefing

          Soft Drinks: Quarterly Statement Q3 2016

          Sep 2016

          Euromonitor’s Q3 Soft Drinks Forecast Model update demonstrates that a deepening recession in Brazil and weaker expected growth in the US were two key factors negatively impacting global prospects through 2020. Political uncertainty in Western Europe...

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          Country Report

          Airlines in Germany

          Aug 2016

          Despite limiting factors such as strong competition between different airlines for specific consumer groups on the one hand and less favourable aviation rules and regulations compared to other countries and regions on the other, strong demand for ...

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          Country Report

          Car Rental in Germany

          Aug 2016

          Car rental in Germany in 2015 performed well, registering current value growth of 7%, a development which was also reflected in all other key indicators. According to industry experts, this increase was clearly demand-driven, and thereby a result of ...

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          Country Report

          Flows in Germany

          Aug 2016

          In 2015, the number of inbound arrivals increased by 6% to 35 million. The main reason for this was the increasing attractiveness of Germany as a destination for both business and leisure purposes. With regard to business trips, Germany offers ...

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          Country Report

          Intermediaries in Germany

          Aug 2016

          In Germany in 2015, value sales of intermediaries increased by 1% in current terms to surpass €34 billion for the first time. This growth was supported by various factors, particularly the favourable economic climate and the unabated wanderlust of ...

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