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Germany

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

Germany StatisticsConsumer Lifestyles in Germany

Germany Country BriefingsFuture Demographics: Germany in 2030

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    Cigarettes in Germany

    Jul 2017

    Volume sales of cigarettes declined by 2% in 2016, with this being a slightly stronger contraction compared to the review period average. This was the result of two factors, namely the growing shift from smoking to vaping and the effect of graphic ...

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    Country Report

    Tobacco in Germany

    Jul 2017

    In May 2016, Germany made it obligatory for graphic health warnings to be printed on tobacco products, covering 65% of both the front and back of the pack. Consumers reacted to these disturbing images and reconsidered their consumption habits. As a ...

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    Country Report

    Bags and Luggage in Germany

    Jun 2017

    In 2017, bags and luggage continued to register retail volume and current retail value growth, in line with the upward trend observable over the review period. The category benefited from the continued strength of the German economy and ...

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    Country Report

    Jewellery in Germany

    Jun 2017

    Jewellery saw further retail value sales growth in 2017, and fine jewellery outperformed costume jewellery. The drivers of growth for fine jewellery were increased demand for premium and luxury products, precious materials including diamonds and ...

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    Country Report

    Personal Accessories in Germany

    Jun 2017

    Personal accessories in Germany continued to perform well in terms of retail value growth, while volume stagnated. Compared to the retail value CAGR of the review period, value sales recorded a better performance in 2017. The ongoing positive ...

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    Country Report

    Watches in Germany

    Jun 2017

    Demand continued to increase for luxury and premium products. Consumers increasingly sought investment pieces, such as Rolex, in the unpredictable economic environment. This was reflected in high mechanical watches – the biggest category – which ...

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    Country Report

    Writing Instruments in Germany

    Jun 2017

    As digitisation becomes increasingly prevalent in everyday life, German consumers largely approve of new time-saving and convenient innovations and products. However, digital innovations and new devices are not well received or immediately adopted in...

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    Country Briefing

    Households: Germany

    Jun 2017

    Germany offers a large market of single-person households, creating great opportunities for providers of goods and services targeting singletons. Meanwhile, it has one of the lowest average number of children per home, undermining growth in ...

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    Country Report

    Eyewear in Germany

    Jun 2017

    Eyewear registers sound growth in volume and value terms in 2017, thereby continuing the upward trend recorded during the review period. The key driver for this development is the increasing rate of visual impairment within the German population. ...

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    Country Report

    Spectacles in Germany

    Jun 2017

    Spectacles sales in Germany are positively affected by the introduction of innovative product features, increased fashion awareness and consumer desire for high-quality products. As the vast majority of people with defective vision in Germany prefer ...

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    Country Report

    Beer in Germany

    Jun 2017

    The premium segment in beer is driving growth, with domestic premium lager and regional speciality beer gaining share. however, imported premium lager and the growing craft beer trend are also having an increasing impact on the German beer landscape....

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    Country Report

    Cider/Perry in Germany

    Jun 2017

    Despite dynamic growth in recent years, cider/perry remains a niche product in Germany compared with other European countries. This is mainly due to the long tradition of beer as the primary alcoholic beverage in Germany, and the presence of domestic...

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    Country Report

    Alcoholic Drinks in Germany

    Jun 2017

    Total volume sales of alcoholic drinks continued to fall in 2016, which confirmed the long-term trend of declining consumption of alcoholic drinks in Germany. Current value sales, on the other hand, continued to rise in 2016. The diverging growth ...

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    Country Report

    Rtds/High-Strength Premixes in Germany

    Jun 2017

    Compared with the CAGR seen in the review period (2011-2016), growth in RTDs/high-strength premixes slowed down considerably in 2016. This was mainly due to wine-based RTDs showing a slowdown in volume growth after a strong rise over previous years. ...

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    Country Report

    Spirits in Germany

    Jun 2017

    The spirits category continued to show a mixed picture, but declined overall in total volume terms in 2016, as the general consumer trend is towards drinking less alcohol. At the same time, consumers are increasingly demanding premium and ...

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    Country Report

    Wine in Germany

    Jun 2017

    The overall wine category, which comprises a range of very different products, such as champagne, port and apple wine, saw a rather weak performance in 2016, declining by 1% in total volume terms compared with 2015. Amongst young consumers, other ...

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    Country Briefing

    Business Dynamics: Germany

    Jun 2017

    Germany’s well developed physical infrastructure, ease of its business regulatory environment backed by various reforms, and focus on enhancing its research and development environment further strengthens its attractiveness as a top global business ...

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    Country Report

    Toys and Games in Germany

    Jun 2017

    Despite a relatively high level of maturity and saturation in Germany and its rather stagnant and ageing population, toys and games managed to produce further value growth in 2016. New product launches, revivals and new versions of old classics and ...

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    Country Report

    Traditional Toys and Games in Germany

    Jun 2017

    In 2016 traditional toys and games continued growing in current value terms. Innovation and new product launches remained among the leading growth drivers alongside renewed interest in playing games together. Many consumers, families especially, use ...

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    Country Report

    Video Games in Germany

    Jun 2017

    A general lack of major new product launches, especially in regards to consoles and console games resulted in strong volume and value sales declines in the respective categories. A shift from making game purchases towards downloading free games with ...

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