You are here: HomeSolutionsCountriesGermany
print my pages

 Market Research for Germany

Euromonitor publishes reports on industries, consumers and demographics in Germany.

  • Industry specific reports offer insight into market size and market share in Germany; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Germany report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Germany in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Germany Statistics factfile.

Filter Results

Total: (378)

results

 

Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | $2,600| Add to cart | View details

Country Report

Hot Drinks Packaging in Germany

Rising tea consumption benefited paper-based packaging. The habit of tea drinking became more widespread in Germany over 2010-2011, with tea manufacturers promoting the consumption of this commodity by emphasising the health benefits of tea (tea as a...

Jan 2012 | $900| Add to cart | View details

Country Report

Soft Drinks Packaging in Germany

Consumers and distributors rewarded lightweight, non-fragile and reasonably-priced packaging with positive growth, greatly contributing to the positive overall sales growth in 2011. Interviews with stakeholders and information from trade press such ...

Jan 2012 | $900| Add to cart | View details

Country Report

Alcoholic Drinks Packaging in Germany

Image-consciousness and the desire for more convenient packaging amongst consumers sustained growth in metal beverage cans. The association Beverage Can Makers Europe (BCME) Germany attributed the ability of metal beverage cans to sustain growth for ...

Jan 2012 | $900| Add to cart | View details

Country Report

Financial Cards and Payments in Germany

2011 has been a mixed year for Germany. The economic upturn in Germany over 2010 and 2011 has been strong enough to reduce the number of unemployed by half a million as well as generate considerable GDP growth. These factors have resulted in stronger...

Jan 2012 | $900| Add to cart | View details

Country Report

Consumer Lending in Germany

The German economy has continued to recover in 2011 amid the end of several fiscal stimulus packages that had been imposed in 2009. While German consumers on the whole have maintained their cautious behaviour in terms of purchasing and borrowing, ...

Jan 2012 | $900| Add to cart | View details

Country Report

Consumer Electronics in Germany

Germany succeeded in the rapid recovery of the business environment, pushing up consumer expenditure. As consumer confidence in Germany stabilised and household incomes increased, consumer electronics registered significant current value growth in ...

Dec 2011 | $1,900| Add to cart | View details

Country Report

Mobile Phones in Germany

Mobile phones was one of the most dynamic categories in consumer electronics in Germany in 2010. Volume sales of mobile phones registered strong growth in 2010, with value sales growing even higher, pushed by sales of smartphones. The convergence ...

Dec 2011 | $900| Add to cart | View details

Country Report

In-Car Entertainment in Germany

In 2010 in-car entertainment in Germany exhibited a decline. Current value and volume sales of in-car entertainment plunged in 2010. In-car entertainment suffered not only from the slowdown in the automotive industry, but also from the increasing ...

Dec 2011 | $900| Add to cart | View details

Country Report

Home Audio and Cinema in Germany

Home audio and cinema exhibited a stagnant performance in 2010 in volume terms, but rose modestly in current value terms. Although the unit prices of most home audio and cinema products declined, a shift to more expensive branded products took place ...

Dec 2011 | $900| Add to cart | View details

Page 

Latest Analyst Insight for Western Europe more ›