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Germany

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

Germany StatisticsConsumer Lifestyles in Germany

Germany Country BriefingsFuture Demographics: Germany in 2030

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    Country Report

    Car Rental in Germany

    Sep 2017

    The positive development in car rental in Germany, which started in 2013, continued into 2017. In this last year of the review period, car rental recorded 2% growth in terms of current value, and total sales grew to EUR2.4 billion. This positive ...

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    Country Report

    Airlines in Germany

    Sep 2017

    Despite a number of limiting factors, for example in the form of locational disadvantages of German airports due to rules and regulations as well as taxes and other fees, or the repeatedly delayed opening of the new international airport in Berlin, ...

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    Country Report

    Flows in Germany

    Sep 2017

    In 2017, inbound arrivals in Germany grew 2% to reach 36.2 million trips. The positive development was supported by both business and leisure trips, which saw very similar growth compared to 2016. As far as business trips are concerned, this was the ...

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    Country Report

    Intermediaries in Germany

    Sep 2017

    Value sales of intermediaries continued to increase in Germany towards the end of the review period, growing 2% in 2017 to surpass EUR35 billion for the first time. The main reason for this very positive overall development, with growth even achieved...

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    Country Report

    Lodging in Germany

    Sep 2017

    All four categories of hotels as defined by Euromonitor International (luxury, mid-market, budget and unrated) further increased in terms of value sales in Germany in 2017, with the fastest growth in mid-market and the slowest in unrated hotels. ...

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    Country Report

    Online Travel Sales To Residents in Germany

    Sep 2017

    Online travel sales to residents performed quite well in Germany in 2017, growing 4% to reach EUR31.7 billion. All categories contributed to the positive development, with the fastest growth in lodging and the slowest in airlines and car rental ...

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    Country Report

    Travel in Germany

    Sep 2017

    Towards the end of the review period, virtually all key performance indicators of travel in Germany showed a positive development, fuelled by stable growth of inbound, domestic and outbound flows. Germany continued to invest considerable public and ...

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    City Review

    Berlin City Review

    Sep 2017

    Haunted by its communist past, Berlin fares poorly economically when compared to other key German cities. In 2016, its GDP per capita stood at USD37,200, lagging behind Munich (USD67,900), Frankfurt (USD59,800) and Hamburg (USD52,800). However, ...

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    City Review

    Munich City Review

    Sep 2017

    Munich is nicknamed "Germany's secret capital" for a reason. Foremost, it is the biggest economic agglomeration nationwide. In 2016, Munich generated a total GDP of USD202 billion, more than Berlin (USD192 billion) and Hamburg (USD172 billion). On ...

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    Strategy Briefing

    Global Economic Forecasts: Q3 2017

    Aug 2017

    The global economy has started 2017 strong with real GDP growth reaching 3.6% year-on-year in 2017 Q1. We have maintained our world GDP growth forecasts at 3.5% for 2017-2018. The economic activity is estimated to accelerate in both advanced and ...

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    City Review

    Frankfurt City Review

    Aug 2017

    Known as the financial centre of Germany, Frankfurt generated a total GDP of USD164 billion in 2016. In terms of GDP per capita, Frankfurt (USD59,800) outperforms the capital Berlin (USD37,200) and trails only Munich (USD67,900) among key cities in ...

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    Strategy Briefing

    Finding Value in Alcoholic Drinks in Key Markets

    Aug 2017

    The new alcoholic drinks value shares model now available on Passport offers a new perspective on how companies are performing as well as positioned. This briefing looks at six key markets – the US, China, India, Russia, Brazil and Germany – and ...

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    City Review

    Hamburg City Review

    Aug 2017

    Home to the third biggest port in Europe, Hamburg stands as one of the major powerhouses of the German economy. Hamburg metropolitan region generated a total GDP of USD172 billion in 2016, making it the third biggest economic agglomeration in ...

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    Country Profile

    Germany: Country Profile

    Aug 2017

    Germany’s economy will slow in 2017. Public spending may slow slightly but continue to be a major driver. Steady rises in house prices will boost investment in construction. Both private final consumption and exports will see only modest gains. ...

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    Country Report

    In-Car Entertainment in Germany

    Aug 2017

    In 2017, in-car entertainment continued to suffer from a high level of maturity and saturation, along with strong competition from alternatives such as mobile devices and pre-installed systems. All categories continued to register a decline in both ...

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    Country Report

    Computers and Peripherals in Germany

    Aug 2017

    Computers and peripherals in Germany in 2017 continued to suffer from a high level of maturity and saturation, especially with regard to volume sales. As many consumers opted for higher-priced and more sophisticated computers, especially laptops, ...

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    Country Report

    Home Audio and Cinema in Germany

    Aug 2017

    In 2017, home audio and cinema in Germany benefited from growing demand for advanced technology, flexibility and premium quality. New product launches over the review period, especially in the area of connected and smart audio solutions, soundbars ...

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    Country Report

    Home Video in Germany

    Aug 2017

    Despite the lack of major sporting events in 2017, home video and LCD televisions in particular recorded only a minor decline in retail volume sales. This was in large part due to the ongoing switch of broadcasting technology to the new DVB-T2 HD ...

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    Country Report

    Imaging Devices in Germany

    Aug 2017

    Digital photography, including the taking, modifying and sharing of pictures, remained an ongoing trend in Germany in 2017. Almost 90% of the German population enjoy taking digital pictures in order to show them to others or keep them as a memento ...

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    Country Report

    Mobile Phones in Germany

    Aug 2017

    Retail volume sales of mobile phones declined sharply in 2017, with this mainly driven by category saturation. The penetration rate of mobile phones exceeded 150% even before the beginning of the review period, with changes in consumer lifestyles and...

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