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Germany

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

Germany StatisticsConsumer Lifestyles in Germany

Germany Country BriefingsFuture Demographics: Germany in 2030

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    Country Report

    Air Treatment Products in Germany

    Jan 2017

    Air treatment products in Germany recorded positive volume and value sales developments in 2016. Especially during the summer months cooling appliances grew significantly in demand. Particularly in larger cities with many apartments and buildings ...

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    Country Report

    Dishwashers in Germany

    Jan 2017

    Volume sales of dishwashers in Germany mainly come from replacement purchases, as the market has already reached a high level of saturation and maturity. Therefore manufacturers have continued to invest money into product innovation in order to ...

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    Country Report

    Food Preparation Appliances in Germany

    Jan 2017

    Food preparation appliances recorded strong growth in Germany in 2016, mostly driven by innovation and current health and fitness trends. As many consumers are trying to adhere to more balanced and healthier lifestyles they often also attempt to ...

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    Country Report

    Home Laundry Appliances in Germany

    Jan 2017

    Despite a high level of saturation with the combined penetration of automatic washer dryers and automatic washing machines having reached 100%, home laundry appliances saw another year of volume sales growth in 2016. Hence, demand is mostly driven by...

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    Country Report

    Irons in Germany

    Jan 2017

    Volume sales of irons in Germany continued to decline slightly in 2016. Nevertheless, volume sales remained at a high level, especially given the high level of household penetration and growing amount of limiting factors impacting growth. Iron ...

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    Country Report

    Large Cooking Appliances in Germany

    Jan 2017

    Large cooking appliances continued to see positive volume sales development in Germany in 2016. This can to a large part be attributed to lifestyle trends having a positive impact on sales within some of the product areas. Whilst it also remained ...

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    Country Report

    Microwaves in Germany

    Jan 2017

    Convenience and efficiency remained the main factors contributing to a positive development in volume sales of microwaves in Germany in 2016. German consumers living increasingly hectic lives opt for microwaves to satisfy the need for time-saving and...

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    Country Report

    Consumer Appliances in Germany

    Jan 2017

    Consumer appliances continued to witness positive volume and value growth in 2016. The industry benefitted from a strong economic climate in Germany with consumer confidence and disposable income remaining at a high level. However, as saturation and ...

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    Country Report

    Personal Care Appliances in Germany

    Jan 2017

    Personal care appliances continued to be rather popular and high in demand in Germany, resulting in volume and value sales growth in 2016. In large parts driven by social media consumers kept paying close attention to outer appearances and creating ...

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    Country Report

    Refrigeration Appliances in Germany

    Jan 2017

    With the penetration rate of refrigeration appliances in Germany being at a high level, sales are mainly coming from replacement purchases. The positive volume sales development in 2016 can to a large part be attributed to German consumers replacing ...

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    Country Report

    Small Cooking Appliances in Germany

    Jan 2017

    Small cooking appliances can be found in fairly large amounts in nearly every German household. Especially toasters, kettles and coffee makers reach extraordinarily high penetration rates in Germany. Yet, volume sales continued increasing in 2016, ...

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    Country Report

    Vacuum Cleaners in Germany

    Jan 2017

    Despite the already high penetration rates in Germany and therefore progressive saturation, vacuum cleaner volume sales continued to grow in 2016. The main growth driver remained the demand for more sophisticated products that offer higher levels of ...

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    Country Report

    Confectionery in Germany

    Dec 2016

    Ferrero Deutschland GmbH remained at the top of chocolate confectionery in Germany in 2016, well ahead of second placed Mondelez. A new era has begun at Ferrero following the recent death of the company’s founder and patriarch of the family-owned ...

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    Country Report

    Dairy in Germany

    Dec 2016

    The leading branded manufacturer in cheese remained Bongrain in 2016. The company saw a minimal increase in its share, because more consumers opted for branded products in soft cheese, in which Bongrain has a dominant position with several different ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Germany

    Dec 2016

    Apparel and footwear specialist retailing in Germany in 2016 continued to be led by store-based retailers although e-commerce continued to grow its share of sales. The boundaries between store-based retailing and internet retailing are, however, ...

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    Country Report

    Direct Selling in Germany

    Dec 2016

    The direct selling industry in Germany continued to be dominated by women in 2016. According to the German Direct Sellers Association, around 80% of the industry’s 206,000 direct sellers or employees in Germany are female. Women tend to see direct ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Germany

    Dec 2016

    Electronics and appliance specialist retailers in Germany have been suffering from sales increasingly moving online. As a result, retailers have started to change their retail concepts. Increasingly, small and convenience-oriented retail outlets are ...

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    Country Report

    Grocery Retailers in Germany

    Dec 2016

    With a population of over 81 million price-conscious and quality-demanding inhabitants, German grocery retailing was already one of the most competitive and challenging channels in the world. Now, grocery retailers are also having to adapt to ...

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    Country Report

    Health and Beauty Specialist Retailers in Germany

    Dec 2016

    German consumers are spending more and more money on health and beauty products. A healthy lifestyle and appearance is one of the most evident trends within all fast moving consumer goods in the country. In 2016, the channel’s performance continued ...

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    Country Report

    Home and Garden Specialist Retailers in Germany

    Dec 2016

    Home improvement and gardening stores in Germany are increasingly focusing on running events and activities for their customers in order to keep them coming into their physical outlets. While home improvement and gardening stores have not been ...

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