You are here: HomeCountriesGermany
RSS print

Market Research on Germany

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

View our:

Euromonitor Germany reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

Filter Results

Total: (439)

results

 

Country Report

Fresh Food in Germany

Price-sensitivity, stagnating domestic demand, high raw materials and personnel costs and more intense competition in manufacturing and trading were the market conditions for fresh food in 2015. Weak overall value growth and a small increase in the ...

May 2016 | US$1,210 | Add to cart | View details

Country Report

Coffee in Germany

Showing the most dynamic growth in both current value terms and total volume terms in 2015, fresh ground coffee pods remains in high demand amongst German consumers. With an increasing number of manufacturers introducing these products, consumers are...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Germany

Being a saturated category, other hot drinks registered only limited current value growth in 2015, along with a slight decline in retail volume terms. This can also be attributed to the mild temperatures throughout the winter months of 2015. The ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Hot Drinks in Germany

Hot drinks declined slightly in total volume terms in 2015, mainly due to the decline seen in coffee, which was hampered by the solid performance of tea. Regarded as the healthy alternative to coffee, tea started to take sales away from coffee in ...

Apr 2016 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Tea in Germany

The growth seen in tea in 2015 was partly due to an upwards correction from 2014, as the winter of 2015 was a little cooler than the previous one, which supported sales of tea. In most regions in Germany, tea is still perceived as a drink for the ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Germany

While birth rates in Germany are still declining, baby and child-specific products increased in current value and volume terms in 2015. This was due to the fact that parents are tending to buy more products for their children. In addition to this, ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Bath and Shower in Germany

Bath and shower in Germany is a fairly mature, saturated and highly competitive category. Despite the high significance that hygiene, cleanliness and wellness hold for German consumers, volume sales remain fairly static. Value growth is therefore ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Colour Cosmetics in Germany

While the ongoing trends of self-presentation and optimisation helped to maintain steady demand for colour cosmetics in Germany in 2015, value growth was mostly achieved through the launching of new and innovative products. These new formats, ...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Deodorants in Germany

Aside from the new compressed deodorants, products free-from aluminium salts continued to grow in terms of popularity, demand and thus value sales in 2015. Manufacturers specifically promoted these free-from claims as they ranked among the highest ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Depilatories in Germany

Movies, television shows and the internet, especially social media, continued to promote perfectly smooth and hairless skin to be the most desired look for women and teenage girls in Germany in 2015. For many female consumers removing hair on legs, ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Germany

In 2015 German consumers continued to show a certain level of enthusiasm for purchasing high quality and premium products which fitted exactly with their personal needs. As a result, fragrances increased in current value terms despite the high level ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Germany

Individual styling and a clean and well-kempt outer appearance continued to be rather important to German consumers in 2015. The demand for hair care products that can achieve an almost professional styling result at home was unbroken, which led to ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in Germany

The variety of products developed to fit the specific needs of men continued to increase in 2015. As a result of the higher levels of availability increasing convenience and selection, men’s grooming products grew by 2% and 1% in volume and current ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in Germany

Within oral care, the most important trends are medicated oral care products that target whiter teeth, enamel health or gum protection, as well as electric toothbrushes. These products saw dynamic growth in Germany, in volume and current value terms....

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Beauty and Personal Care in Germany

Beauty and personal care in Germany registered continuous positive current value growth in 2015 in line with the average year-on-year development seen over the review period. Despite a minor slowdown, value growth still outperformed volume growth, ...

Apr 2016 | US$2,650 | Pages: 138 | Add to cart | View details

Country Report

Sun Care in Germany

In Germany, the most important trend in sun care in 2015 was the shift towards higher SPF sun protection products. While earlier in the review period products with an SPF of 5 or 10 were not uncommon, today most people reach for sun protection ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Skin Care in Germany

Skin care in Germany offers an extremely large selection of different products and brands which are suited to various consumer needs. Furthermore, it is one of the most innovative product categories within beauty and personal care with a large number...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Bleach in Germany

As German consumers tend to be sceptical about home care products which contain aggressive chemicals, bleach remains unpopular, showing relatively low value sales when compared with most other European countries. Moreover, the increasing number of ...

Apr 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in Germany

With dishwashing products continuing to become more sophisticated, offering various functions combined in one product, unit prices are increasing, resulting in positive current value growth in 2015. Manufacturers are continuously launching ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Home Insecticides in Germany

Sales of home insecticides in Germany are traditionally strongly influenced by seasonality and changes in the weather conditions. Therefore, the mild winter and the early onset of summer and record high temperatures recorded in Germany in 2015 had a ...

Apr 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Laundry Care in Germany

Laundry care remains the most important category within home care, accounting for nearly half of overall value sales in 2015. This can be attributed to a penetration rate for washing machines of 96%, combined with a broad variety of products ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Home Care in Germany

The continuously stable German economy and the increasing spending power of German consumers led the overall home care market in the country to see a strong performance in 2015, with value sales continuing to register growth. With an increasingly ...

Apr 2016 | US$2,650 | Pages: 69 | Add to cart | View details

Country Report

Polishes in Germany

Polishes continued to perform weakly in Germany in 2015, declining in current value terms across all categories. This was mostly determined by consumers’ increasing preference for convenience and the growing popularity of products perceived to serve ...

Apr 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Surface Care in Germany

High hygiene standards remain important in German households. This was not, however, reflected in the decline in value sales in Germany in 2015. When looking at a category-specific level, the slight decline can in large part be attributed to the ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Toilet Care in Germany

German consumers attach importance to a high level of cleanliness in their bathrooms, and especially their toilets. At the same time, this home care task is perceived as being the most unpleasant, with consumers demanding toilet care products which ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Organic Packaged Food in Germany

Retail value sales of organic packaged food increased by 3% in Germany in 2015. That this performance against the background of the favourable economic circumstances and high consumer confidence was not even better was the result of many factors ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Germany

Retail value sales of naturally healthy (NH) packaged food are set to grow by 5% to reach €3.1 billion in Germany in 2015. Towards the end of the review period, the country saw higher incidences of health-related problems, which were caused by such ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Better For You Packaged Food in Germany

Better for you packaged food continued to grow in Germany, by 2% with sales of €4.6 billion in 2015 in current value terms. The products benefited from the fact that the large majority of Germans (of all ages from children to the elderly) still ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Food Intolerance in Germany

Retail value sales of food intolerance packaged food products increased by 6% to €564 million in Germany in 2015, with each and every area contributing to total growth. In lactose-free food products overall (from value sales of €317 million to €340 ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Health and Wellness in Germany

Health and wellness saw slow growth during the review period as a whole. Sales were hindered by consumers' economic concerns, which constrained impulse purchases and encouraged strong price competition in grocery retailers. In addition, many ...

Apr 2016 | US$2,100 | Pages: 109 | Add to cart | View details

Country Report

Better For You Beverages in Germany

Better for you beverages is suffering from many health-conscious consumers seeking more natural diets. Many consumers are thus opting to reduce their consumption of sugar and caffeine by switching to naturally healthy products, rather than opting for...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Germany

Leading player Red Bull fuelled growth for overall fortified/functional beverages in 2015 over the previous year by shifting towards a lower price point. This was in response to strong pressure on pricing from the leading discounters, supermarkets ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Germany

Retail value sales of fortified/functional packaged food stagnated in Germany in 2015 at €2.4 billion. The category remained less attractive to consumers compared to other health and wellness-related areas, especially naturally healthy packaged food ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Germany

The two most significant product areas in naturally healthy beverages are bottled water and fruit/vegetable juice, with these accounting for 47% and 32% of overall value sales respectively. However, these product areas are following very different ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Organic Beverages in Germany

Organic products are increasingly popular in Germany, enjoying a wide consumer appeal. Many consumers view organic products as higher in quality, in addition to being more ethical and healthier. However, organic consumers are increasingly showing a ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Germany

AFH tissue is showing a trend towards premiumisation, as is apparent within retail. Restaurants, hotels and businesses tend to buy multi-ply tissue products as opposed to single-ply tissue products.

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Incontinence in Germany

Major trends within sanitary protection in 2015 were products for light incontinence and gender-specific products. Many women do not see themselves as suffering from incontinence, and are therefore hesitant to buy regular incontinence products. To ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Germany

In 2015 the birth rate dropped slightly once again, which resulted in a slowdown in category sales. For parents, high-quality nappies/diapers/pants are the most important. Therefore, parents are willing to spend more money on nappies/diapers/pants as...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Germany

The economy in Germany was still stable in 2015, and consumer spending rose, despite a rather negative outlook regarding employment over the coming years. This spending trend was also witnessed within tissue and hygiene, which showed further growth, ...

Mar 2016 | US$2,650 | Pages: 57 | Add to cart | View details

Country Report

Retail Tissue in Germany

The trend in retail tissue is strongly towards premiumisation, as consumers are demanding multi-ply tissue products. Most demanded are three-ply tissue products, but sales of wet toilet paper also increased in 2015. Hakle-Kimberly Deutschland even ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Germany

Throughout the review period the number of menstruating women in Germany declined, and there is no indication that this trend will change any time soon. In addition, the usage of the contraceptive pill leads to fewer or lighter periods amongst ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Germany

Value sales of wipes saw a negligible decline in 2015. However, the decline was not as strong as in the review period, which was mainly due to increasing sales of personal wipes. German consumers were willing to spend more on personal hygiene ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Asian Speciality Drinks in Germany

Asian speciality drinks is the least valuable soft drinks category in Germany. However, an increasing trend was seen over the review period, with volume sales rising from 300,000 litres in 2010 to 900,000 litres in 2015. These products are not yet ...

Feb 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bottled Water in Germany

Bottled water saw a positive performance in 2015, because more Germans were trying to live healthier lifestyles. The category recorded growth in both off-trade current value terms and volume terms in 2015. Compared with the review period CAGRs, ...

Feb 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Carbonates in Germany

2015 was the second year in succession that carbonates saw a decline in volume sales. Whilst health reasons represent a cause for a growing minority of Germans to generally abstain from carbonates, this is not believed to be the major factor behind ...

Feb 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Concentrates in Germany

Concentrates saw a decent performance in 2015 overall. However, liquid concentrates performed significantly better than powder concentrates, as powder concentrates are regarded as more old-fashioned and less healthy compared with liquid concentrates....

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Energy Drinks in Germany

Energy drinks registered strong growth during the review period, growing its volume sales in the off-trade channel by 74% over the review period 2010-2015. However, the category is maturing and the competition is getting fiercer. In 2015 growth was ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Juice in Germany

German consumers remained more oriented towards carbonates and flavoured water in 2015, with many young consumers regarding juice as old-fashioned. In 2015 juice posted a further decline in off-trade volume sales; albeit slower than that seen the ...

Feb 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Germany

Pricing pressure in the German market became greater in soft drinks in 2015. The underlying reason was the strategy of the leading discounters Aldi and Lidl, which listed more brands in addition to their private label ranges. The strong influence of ...

Feb 2016 | US$2,100 | Pages: 101 | Add to cart | View details

Country Report

RTD Coffee in Germany

RTD coffee showed a decent performance in 2015. More consumers discovered the convenience of RTD coffee, which led to growth in volume sales. Many Germans have tight work schedules and little spare time, so RTD coffee is an ideal product to reduce ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Multi-purchase discount
    custom research
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here