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Germany

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

Germany StatisticsConsumer Lifestyles in Germany

Germany Country BriefingsFuture Demographics: Germany in 2030

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    Country Report

    Adult Incontinence in Germany

    Apr 2017

    Nine million people were affected by incontinence in Germany in 2016, according to figures published from the Deutsche Kontinenz Gesellschaft, with the numbers of incontinence sufferers in the country increasing due to demographic trends. As a ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Germany

    Apr 2017

    In 2016, AFH tissue continued to benefit from the strong performance of the consumer foodservice industry as well as lodging within the travel and tourism industry as hotels saw significant value growth. This can be explained both by reference to the...

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    Country Report

    Nappies/Diapers/Pants in Germany

    Apr 2017

    2015 saw Germany’s birth rate at its highest point in 33 years as it rose to 1.5 children per woman. This trend continued into 2016, which was in part due to the favourable economic circumstances in Germany as well as the improvements and expansion ...

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    Country Report

    Tissue and Hygiene in Germany

    Apr 2017

    Tissue and hygiene continued to benefit from several growth drivers as it notched positive value growth in 2016. The rising birth rate and the trend for spending more money on branded products positively influenced sales in tissue and hygiene during ...

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    Country Report

    Retail Tissue in Germany

    Apr 2017

    The 2% current value growth recorded in retail tissue in 2016 was in line with the current value performance of the category during 2015. Although premiumisation has been an increasingly important trend in the category for some time, this trend was ...

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    Country Report

    Sanitary Protection in Germany

    Apr 2017

    As the German population is experiencing major demographic shifts which have led to the ageing of German society, the number of menstruating women has been declining for some time and this development is expected to continue over the forecast period....

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    Country Report

    Wipes in Germany

    Apr 2017

    Wipes registered 1% current value growth in 2016, a performance which was in line with the 1% current value growth recorded in the category during 2015. Generally high levels of disposable income mean that German consumers are often willing to spend ...

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    Country Briefing

    Natural Resources: Germany

    Apr 2017

    As one of the world’s industrial powerhouses, Germany emits considerable CO2 emissions, whilst it is also a net energy importer. Despite being a major producer of vital crops that enhance its importance to global food security, Germany is a net food ...

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    Country Report

    Fresh Food in Germany

    Mar 2017

    In 2016, total volume sales of fresh food in Germany stagnated, while value sales rose due to increasing prices in most categories. Despite stagnating volume sales, the fresh food market put in a stronger performance than the review period average....

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    Country Profile

    Germany: Country Profile

    Feb 2017

    Germany’s economy will slow in 2017. Public spending will slow but still provide support, along with a modest rise in wages. Investment will continue to be weak. Brexit and other uncertainties are a downside risk. Employment in 2017 will be the ...

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    Consumer Lifestyle

    Consumer Lifestyles in Germany

    Feb 2017

    Consumers remain confident despite global economic distractions and their optimism has been reflected in robust consumer expenditure. Green and ethical issues influence shopping habits and fuel growing demand for a wide range of products, ...

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    Strategy Briefing

    Global Economic Forecasts: Q1 2017

    Feb 2017

    Despite the risk of stronger trade and immigration restrictions and greater policy uncertainty after Donald Trump took the Presidential office, the reaction of financial markets has been more optimistic than expected. In this context, we have revised...

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    Country Briefing

    Digital Consumer in Germany

    Feb 2017

    The digital consumer in Germany has gone through a significant development. Today, Germans use PCs, tablets and smartphones for several purposes including purchasing. German consumers tend to be price-savvy, so will often research and compare prices ...

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    Country Report

    Air Care in Germany

    Feb 2017

    Manufacturers are increasingly paying attention to designing air care with stylish product designs, so that they can easily be integrated into a home’s interior. In addition, a distinct design can add specific value to a product, distinguishing it ...

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    Country Report

    Bleach in Germany

    Feb 2017

    Bleach remains an unpopular category, underlined by the 1% decline in both current value and volume terms in 2016. This is due to the sceptical tendency of German consumers towards products that contain aggressive chemicals. Eco-friendly products are...

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    Country Report

    Dishwashing in Germany

    Feb 2017

    Automatic dishwashing tablets drove growth in 2016, supported by increasing penetration of dishwashers in Germany. An increasing number of consumers are becoming aware that a dishwasher not only saves time, but also water and energy, if an ...

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    Country Report

    Home Insecticides in Germany

    Feb 2017

    The summer of 2016 in Germany was fairly wet, compared to previous years and heavy rainfall supported a growing population of mosquitoes. At the same time, wasps suffered from this inclement weather, as the wet soil is an inadequate habitat. ...

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    Country Report

    Laundry Care in Germany

    Feb 2017

    Against the general trend of decreasing pack sizes in home care, there is a growing trend in German laundry care for bigger pack sizes, especially for powder detergents. German consumers prefer to buy larger amounts of detergents at once, as larger ...

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    Country Report

    Home Care in Germany

    Feb 2017

    In Germany, home care experienced stronger value sales increase in 2016 than in the previous year. Many new products were introduced that targeted demand for affordable luxury and general cleaning products, as well as the increasing desire for ...

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    Country Report

    Polishes in Germany

    Feb 2017

    German consumers are increasingly purchasing products that offer general cleaning, which is having a negative effect on polishes. In particular, this is the case for metal polishes, where multi-purpose cleaners may have cannibalised its sales. This ...

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