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Market Research on Germany

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

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Euromonitor Germany reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Alcoholic Drinks in Germany

With the lack of a major sports event and some unfavourable weather, 2015 saw declining consumption of alcoholic drinks in total volume terms. Increasing health awareness and the desire amongst many consumers to lead an active lifestyle were major ...

Jun 2016 | US$2,100 | Pages: 108 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: Germany

Progressive regulations and competition are the hallmarks of the German telecom sector with affluent tech-savvy consumers embracing the latest technological innovations rapidly. Most consumers have access to fixed-broadband and 3G networks are ...

Jun 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Report

Beer in Germany

After the performance of beer in 2014, which owed its success to the FIFA World Cup and pleasant weather in the first half of the year, beer continued its decline in 2015. In addition to demographic changes in Germany, which have been driving the ...

Jun 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Cider/Perry in Germany

With total volume sales of three million litres, which is only a fraction of the total alcoholic drinks market, cider/perry remains a niche product in Germany compared with other European countries. This is mainly due to the long tradition of beer as...

Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Germany

In 2015 RTDs/high-strength premixes was particularly characterised by new product launches with regard to flavours/mixes and packaging variants. As the strong growth over the review period slowed down slightly in 2015, new product launches were ...

Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Spirits in Germany

The development of spirits in Germany showed a mixed picture in 2015. Whilst total volume sales continued to decline by 1%, current value sales grew for the fifth year in a row. This trend was characterised by the increasing demand for higher-quality...

Jun 2016 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Wine in Germany

Still light grape wine saw a negligible decline in 2015 in total volume terms, in spite of the positive performance of both still rosé wine and still white wine. Their continued growth was counterbalanced by the relatively poor performance of red ...

Jun 2016 | US$990 | Pages: 52 | Add to cart | View details

Country Briefing

Income and Expenditure: Germany

Growth of Germany’s gross income and expenditure levels (in real terms) picked up in 2015, reflecting the impact of monetary stimulus from the European Central Bank (ECB) on the country’s economic expansion. Beyond short-term stimulus support, ...

Jun 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Report

Cat Food in Germany

Cats are highly popular pets amongst German consumers, especially those living in relatively small apartments in cities, or where dogs are not allowed as pets. Even though they are often considered to be less interactive than dogs, many cat owners ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Dog Food in Germany

Even though the dog population in Germany remains fairly stable, and significantly smaller than the cat population, products for dogs continue to register growth in volume and value sales. In particular, dog food which offers additional functions and...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Other Pet Food in Germany

After small declines in the population of small mammals in 2014 and 2015, these pets are expected to regain popularity in 2016 and the following years. Other small pets, including birds and fish, are likely to continue their slow but steady growth ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Pet Care in Germany

Pet care in Germany is anticipated to see another successful year with regard to volume and current value growth in 2016. Even though strong competition, progressing maturity and saturation will limit overall growth, value sales are set to increase ...

May 2016 | US$2,100 | Pages: 59 | Add to cart | View details

Country Report

Pet Products in Germany

As pets’ roles in family life and society are likely to continue being significant, trends which gradually evolved over the review period are expected to prevail, and possibly even intensify in the course of 2016 and the following years. Pets are ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Germany

Street stalls/kiosks in Germany was able to generate 1% growth in transactions volume and current value terms in 2015, while the number of outlets in the channel continued to decline, falling by 1% for the fourth consecutive year, which represents an...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Self-Service Cafeterias in Germany

Self-service cafeterias remained quite a successful consumer foodservice channel in Germany towards the end of the review period current value sales increased by 2% to €2.1 billion. The ongoing success of the channel can be largely explained by the ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Consumer Foodservice in Germany

The current value growth recorded in consumer foodservice in Germany in 2015 was the strongest since 2006, when Germany hosted the FIFA World Cup. Positive development was seen in the number of transactions, while outlet numbers were consolidated as ...

May 2016 | US$2,100 | Pages: 117 | Add to cart | View details

Country Report

Full-Service Restaurants in Germany

Full-service restaurants in Germany registered a 2% increase in current value terms in 2015, with sales rising to €17.0 billion, which translates into total growth of €278 million, which is quite impressive for a channel in which most operators had ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Fast Food in Germany

Following an exceptionally weak year in 2014 with only marginally positive current value growth registered, fast food in Germany was able to record 2% current value growth in 2015 as sales in the channel rose to €11.5 billion. 2014 is the only year ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Germany

One development which was more or less relevant to all consumers foodservice channels in Germany throughout the review period as a whole and which even intensified slightly in 2015 was the shift of a certain proportion of total consumer foodservice ...

May 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Cafés/Bars in Germany

The big story in cafés/bars in 2015 is that independent outlets were able to contribute positively to the overall value growth recorded in the channel in 2015 once again. Independent cafés/bars have experienced declines during most years since the ...

May 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Germany

During 2015, 100% home delivery/takeaway continued to benefit from the favourable economic situation which prevails in Germany and high levels of consumer confidence as well as the growing degree of mobility and increasingly hectic lifestyles of many...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fresh Food in Germany

Price-sensitivity, stagnating domestic demand, high raw materials and personnel costs and more intense competition in manufacturing and trading were the market conditions for fresh food in 2015. Weak overall value growth and a small increase in the ...

May 2016 | US$1,210 | Pages: 53 | Add to cart | View details

Country Report

Coffee in Germany

Showing the most dynamic growth in both current value terms and total volume terms in 2015, fresh ground coffee pods remains in high demand amongst German consumers. With an increasing number of manufacturers introducing these products, consumers are...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Germany

Being a saturated category, other hot drinks registered only limited current value growth in 2015, along with a slight decline in retail volume terms. This can also be attributed to the mild temperatures throughout the winter months of 2015. The ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Hot Drinks in Germany

Hot drinks declined slightly in total volume terms in 2015, mainly due to the decline seen in coffee, which was hampered by the solid performance of tea. Regarded as the healthy alternative to coffee, tea started to take sales away from coffee in ...

Apr 2016 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Tea in Germany

The growth seen in tea in 2015 was partly due to an upwards correction from 2014, as the winter of 2015 was a little cooler than the previous one, which supported sales of tea. In most regions in Germany, tea is still perceived as a drink for the ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Germany

While birth rates in Germany are still declining, baby and child-specific products increased in current value and volume terms in 2015. This was due to the fact that parents are tending to buy more products for their children. In addition to this, ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Bath and Shower in Germany

Bath and shower in Germany is a fairly mature, saturated and highly competitive category. Despite the high significance that hygiene, cleanliness and wellness hold for German consumers, volume sales remain fairly static. Value growth is therefore ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Colour Cosmetics in Germany

While the ongoing trends of self-presentation and optimisation helped to maintain steady demand for colour cosmetics in Germany in 2015, value growth was mostly achieved through the launching of new and innovative products. These new formats, ...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Deodorants in Germany

Aside from the new compressed deodorants, products free-from aluminium salts continued to grow in terms of popularity, demand and thus value sales in 2015. Manufacturers specifically promoted these free-from claims as they ranked among the highest ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Depilatories in Germany

Movies, television shows and the internet, especially social media, continued to promote perfectly smooth and hairless skin to be the most desired look for women and teenage girls in Germany in 2015. For many female consumers removing hair on legs, ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Germany

In 2015 German consumers continued to show a certain level of enthusiasm for purchasing high quality and premium products which fitted exactly with their personal needs. As a result, fragrances increased in current value terms despite the high level ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Germany

Individual styling and a clean and well-kempt outer appearance continued to be rather important to German consumers in 2015. The demand for hair care products that can achieve an almost professional styling result at home was unbroken, which led to ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in Germany

The variety of products developed to fit the specific needs of men continued to increase in 2015. As a result of the higher levels of availability increasing convenience and selection, men’s grooming products grew by 2% and 1% in volume and current ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in Germany

Within oral care, the most important trends are medicated oral care products that target whiter teeth, enamel health or gum protection, as well as electric toothbrushes. These products saw dynamic growth in Germany, in volume and current value terms....

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Beauty and Personal Care in Germany

Beauty and personal care in Germany registered continuous positive current value growth in 2015 in line with the average year-on-year development seen over the review period. Despite a minor slowdown, value growth still outperformed volume growth, ...

Apr 2016 | US$2,650 | Pages: 138 | Add to cart | View details

Country Report

Sun Care in Germany

In Germany, the most important trend in sun care in 2015 was the shift towards higher SPF sun protection products. While earlier in the review period products with an SPF of 5 or 10 were not uncommon, today most people reach for sun protection ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Skin Care in Germany

Skin care in Germany offers an extremely large selection of different products and brands which are suited to various consumer needs. Furthermore, it is one of the most innovative product categories within beauty and personal care with a large number...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Bleach in Germany

As German consumers tend to be sceptical about home care products which contain aggressive chemicals, bleach remains unpopular, showing relatively low value sales when compared with most other European countries. Moreover, the increasing number of ...

Apr 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in Germany

With dishwashing products continuing to become more sophisticated, offering various functions combined in one product, unit prices are increasing, resulting in positive current value growth in 2015. Manufacturers are continuously launching ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Home Insecticides in Germany

Sales of home insecticides in Germany are traditionally strongly influenced by seasonality and changes in the weather conditions. Therefore, the mild winter and the early onset of summer and record high temperatures recorded in Germany in 2015 had a ...

Apr 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Laundry Care in Germany

Laundry care remains the most important category within home care, accounting for nearly half of overall value sales in 2015. This can be attributed to a penetration rate for washing machines of 96%, combined with a broad variety of products ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Home Care in Germany

The continuously stable German economy and the increasing spending power of German consumers led the overall home care market in the country to see a strong performance in 2015, with value sales continuing to register growth. With an increasingly ...

Apr 2016 | US$2,650 | Pages: 69 | Add to cart | View details

Country Report

Polishes in Germany

Polishes continued to perform weakly in Germany in 2015, declining in current value terms across all categories. This was mostly determined by consumers’ increasing preference for convenience and the growing popularity of products perceived to serve ...

Apr 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Surface Care in Germany

High hygiene standards remain important in German households. This was not, however, reflected in the decline in value sales in Germany in 2015. When looking at a category-specific level, the slight decline can in large part be attributed to the ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Toilet Care in Germany

German consumers attach importance to a high level of cleanliness in their bathrooms, and especially their toilets. At the same time, this home care task is perceived as being the most unpleasant, with consumers demanding toilet care products which ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Organic Packaged Food in Germany

Retail value sales of organic packaged food increased by 3% in Germany in 2015. That this performance against the background of the favourable economic circumstances and high consumer confidence was not even better was the result of many factors ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Germany

Retail value sales of naturally healthy (NH) packaged food are set to grow by 5% to reach €3.1 billion in Germany in 2015. Towards the end of the review period, the country saw higher incidences of health-related problems, which were caused by such ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Better For You Packaged Food in Germany

Better for you packaged food continued to grow in Germany, by 2% with sales of €4.6 billion in 2015 in current value terms. The products benefited from the fact that the large majority of Germans (of all ages from children to the elderly) still ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Food Intolerance in Germany

Retail value sales of food intolerance packaged food products increased by 6% to €564 million in Germany in 2015, with each and every area contributing to total growth. In lactose-free food products overall (from value sales of €317 million to €340 ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details
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