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Germany

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

Germany StatisticsConsumer Lifestyles in Germany

Germany Country BriefingsFuture Demographics: Germany in 2030

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    Country Report

    Baby and Child-Specific Products in Germany

    May 2017

    Demand for more natural and higher quality products was the main driver of growth in baby and child-specific products in 2016. Parents sought products with natural and organic ingredients, with these being seen as safer for babies’ and children’s ...

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    Country Report

    Bath and Shower in Germany

    May 2017

    The bath and shower experience is becoming increasingly important to German consumers. They are increasingly demanding products which contain natural ingredients and are choosing to avoid those which could potentially be harmful to their health, skin...

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    Country Report

    Colour Cosmetics in Germany

    May 2017

    Colour cosmetics in 2016 benefited from the launch of countless new products, limited editions and line extensions, including from Germany’s main drugstore chains dm-Drogerie Markt, Rossmann, Budnikowsky and Müller. Sales were also fuelled by ...

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    Country Report

    Deodorants in Germany

    May 2017

    Sales of aluminium-free deodorants continued to grow in Germany in 2016 as many consumers chose to stop buying deodorants containing aluminium following various articles in the media suggesting that they are harmful to health....

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    Country Report

    Depilatories in Germany

    May 2017

    Sales of depilatories in 2016 were supported by the ongoing desire of German women of all ages to maintain an attractive appearance, which includes smooth and hairless legs, armpits and in many cases more intimate body areas. In addition, the ...

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    Country Report

    Fragrances in Germany

    May 2017

    Due to the maturity of the category, in 2016 manufacturers sought new ways to differentiate themselves from their competitors and attract consumers. Thus, the year was marked by a countless number of limited editions, modern updates of iconic ...

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    Country Report

    Hair Care in Germany

    May 2017

    Despite numerous new and innovative product launches, hair care in Germany recorded a current value decline of 1% in 2016. A high level of competition and increasing pressure on prices due to discounting and promotions, especially from drugstore ...

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    Country Report

    Men's Grooming in Germany

    May 2017

    Men’s grooming received a great deal of attention from both manufacturers and consumers in 2016. Various new products were launched, existing lines enhanced and the shelf space dedicated to men’s products in stores increased. As a result, consumer ...

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    Country Report

    Oral Care in Germany

    May 2017

    For many German consumers, especially older generations, oral hygiene is an integral part of their daily personal care routines. Products to enhance oral health and maintain the appearance of consumers’ teeth therefore enjoy strong demand. As a ...

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    Country Report

    Beauty and Personal Care in Germany

    May 2017

    Beauty and personal care in Germany continued to register positive current value growth in 2016 in line with the review period average. Sales were driven by increasing demand for products with natural and organic ingredients, with consumers being ...

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    Country Report

    Skin Care in Germany

    May 2017

    In 2016, German consumers continued to place great value on maintaining a healthy and youthful appearance. In addition, many sought products offering additional benefits, such as free-from formulations and more natural ingredients. New product ...

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    Country Report

    Sun Care in Germany

    May 2017

    In 2016, the industry’s focus was on the right sun protection factor, the right ingredients and the right textures. Consumers are becoming better educated, comparing products online and relying on independent tests and reviews from organisations like...

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    Country Report

    Cat Food in Germany

    May 2017

    Trends within cat food in Germany are largely similar to those in dog food. Many consumers are switching from strict feeding regimes containing one specific type of cat food to alternative feeding methods, including more flexible choices. Many of ...

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    Country Report

    Dog Food in Germany

    May 2017

    Alternative feeding methods, including raw feeding (also known as BARF), mixed feeding or special diets, grew in both variety and significance over the review period. Nevertheless, their impact on dog food remained fairly limited, and thus not fully ...

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    Country Report

    Other Pet Food in Germany

    May 2017

    Other pet food is likely to remain a rather challenging category for manufacturers and retailers in Germany. Not only do many consumers consider the keeping of other pets such as reptiles, fish and even birds more of a hobby, but many also opt to ...

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    Country Report

    Pet Care in Germany

    May 2017

    Generally speaking, 2017 was another successful year for pet care in Germany. The industry recorded further growth in both volume and current value terms, mainly thanks to premiumisation, innovation and rising demand for specialist products. ...

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    Country Report

    Pet Products in Germany

    May 2017

    Pets, cats and dogs in particular, have achieved a rather high status among German consumers over the last 10 years. They are often considered companions, family members or even aids beyond the common guard or guide dog. As a result, the ...

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    Strategy Briefing

    Global Economic Forecasts: Q2 2017

    May 2017

    The global economy gained speed in Q4 2016 and expanded by 3.3% year-on-year. The growth momentum is anticipated to persist throughout 2017. We expect the world GDP growth to pick up from 3.2% in 2016 to 3.5% in 2017 and 3.6% in 2018. Emerging ...

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    Country Report

    100% Home Delivery/Takeaway in Germany

    May 2017

    The main story in 100% home delivery/takeaway in Germany in 2016 was the takeover of Joey’s Pizza Service by Domino’s Pizza (a joint venture within the Domino’s Group between Domino’s Pizza Enterprises from Australia and Domino’s Pizza Group from the...

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    Country Report

    Cafés/Bars in Germany

    May 2017

    Independent cafés/bars recorded positive current value growth for the third consecutive year in 2016, following a number of years of decline. This can likely be attributed to the ongoing favourable economic climate. This meant that at the end of the ...

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