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Germany

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

Germany StatisticsConsumer Lifestyles in Germany

Germany Country BriefingsFuture Demographics: Germany in 2030

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          Country Report

          Airlines in Germany

          Aug 2016

          Despite limiting factors such as strong competition between different airlines for specific consumer groups on the one hand and less favourable aviation rules and regulations compared to other countries and regions on the other, strong demand for ...

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          Country Report

          Car Rental in Germany

          Aug 2016

          Car rental in Germany in 2015 performed well, registering current value growth of 7%, a development which was also reflected in all other key indicators. According to industry experts, this increase was clearly demand-driven, and thereby a result of ...

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          Country Report

          Flows in Germany

          Aug 2016

          In 2015, the number of inbound arrivals increased by 6% to 35 million. The main reason for this was the increasing attractiveness of Germany as a destination for both business and leisure purposes. With regard to business trips, Germany offers ...

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          Country Report

          Intermediaries in Germany

          Aug 2016

          In Germany in 2015, value sales of intermediaries increased by 1% in current terms to surpass €34 billion for the first time. This growth was supported by various factors, particularly the favourable economic climate and the unabated wanderlust of ...

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          Country Report

          Lodging in Germany

          Aug 2016

          Overall, hotel value sales growth remained stable in Germany in 2015. However, there was significant movement when looking at the different hotel categories. While unrated hotels posted a current value decline of 6%, mid-market hotels recorded growth...

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          Country Report

          Travel in Germany

          Aug 2016

          The German travel industry continued to perform well in 2015, enjoying increasing inbound, domestic and outbound flows, which in turn created stronger demand for virtually all travel-related products and services. With regard to the increase in ...

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          Country Report

          Toys and Games in Germany

          Aug 2016

          The toys and games market recorded another year of success and growth in Germany, with 2015 the 14th consecutive year of growth. Retail value growth was almost as strong as the previous year’s performance due to the continuity of low interest rates, ...

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          Country Report

          Traditional Toys and Games in Germany

          Aug 2016

          While it might be expected that non-traditional toys, such as computer and video games, would hamper sales of traditional games, this was not the case in the country in 2015. Traditional toys and games continued to see value growth in 2015. Dolls and...

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          Country Report

          Video Games in Germany

          Aug 2016

          Video games recorded another strong performance in 2015, with value growth remaining high, albeit lower than in 2014, when double digit growth was achieved. The ongoing success of video games was positively impacted by the major launch of Sony’s ...

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          Country Report

          Cigarettes in Germany

          Aug 2016

          Considering the steady decline of cigarettes in Germany over the review period, cigarettes fared relatively well in 2015. Stagnating in volume terms and growing by 2% in current value terms, cigarettes benefited from a positive consumer climate as ...

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          Country Report

          Cigars and Cigarillos in Germany

          Aug 2016

          In 2015, cigars and cigarillos was heavily affected by the increase in tax on so called eco-cigarillos (price fighter cigarillos which includes some filter cigarillos), as these products were taxed for the first time at the same rate as cigarettes ...

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          Country Report

          Tobacco in Germany

          Aug 2016

          2015 saw a positive development in light of the pressure put on the tobacco industry by a last round of tax increases and an ongoing decline in the number of smokers. While value growth in cigarettes was driven by an increase in unit prices and ...

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          Country Report

          Smokeless Tobacco in Germany

          Aug 2016

          The discussion about the total prohibition of dry snuff in Germany intensified again in 2015, as the EU has passed new legislation on tobacco products. In that regard, from May 2016 all aroma claims, such as tropical fruit or cherry, on the packaging...

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          Country Report

          Smoking Tobacco in Germany

          Aug 2016

          The new tax increase on cigarettes and RYO tobacco which came into effect on 1 January 2015, led to more people switching to RYO tobacco. However, overall, RYO tobacco declined in volume terms as in fact more people decided to smoke less or quit ...

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          Country Report

          Vapour Products in Germany

          Aug 2016

          Vapour products continued its strong growth in 2015 with smokers becoming increasingly aware of this alternative to tobacco. Posting 66% growth in current value terms in 2015 vapour products benefited from significant innovations and new product ...

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          Country Report

          Gardening in Germany

          Aug 2016

          Gardening remained a popular leisure activity amongst German consumers in 2015. On the one hand, many people in Germany live increasingly stressful lives, with time being a valuable commodity. To spend time in the garden and to relax and recover, ...

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          Country Report

          Home Furnishings in Germany

          Aug 2016

          One of the most important factors affecting home furnishings in Germany in 2015 was low interest rates. Due to the fact that it is currently affordable to borrow money, and, on the other hand, money saved in the bank does not pay much interest, many ...

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          Country Report

          Home Improvement in Germany

          Aug 2016

          DIY remains highly popular amongst German consumers. Despite in many cases lacking the time to dedicate themselves to DIY projects, Germans in general continue to enjoy doing smaller repair jobs themselves. Even when a professional craftsperson has ...

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          Country Report

          Homewares in Germany

          Aug 2016

          There are two opposing trends in Germany which are affecting sales of homewares. On the one hand, people are spending less time in their homes, due to long working hours, long commutes and generally busy lifestyles. Therefore, setting the dinner ...

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          Country Report

          Home and Garden in Germany

          Aug 2016

          Home and garden in Germany grew at a similar rate in 2015 as in the previous year, continuing its upwards trend. This was mainly due to gardening and home improvement. Innovative new products, for example robotic lawn mowers, drove value sales in ...

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