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Germany

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

Germany StatisticsConsumer Lifestyles in Germany

Germany Country BriefingsFuture Demographics: Germany in 2030

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          Country Report

          Bags and Luggage in Germany

          Jul 2016

          Value and volume sales of bags and luggage continued to record positive growth in 2016. One major contributing factor was the continued positive economic situation in Germany. Employment rates increased to a new high and total annual disposable ...

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          Country Report

          Jewellery in Germany

          Jul 2016

          Jewellery value sales recorded further growth in 2016 showing a positive development for costume jewellery and fine jewellery alike. Main drivers for growth were the increased demand for premium and luxury products, precious materials including gold ...

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          Country Report

          Personal Accessories in Germany

          Jul 2016

          Personal accessories in Germany continued to perform well in terms of volume and especially value growth. Compared to the value CAGR of the review period value sales recorded a better performance in 2016, albeit slightly slower than in 2015. The ...

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          Country Report

          Watches in Germany

          Jul 2016

          Watches had a successful year in Germany in 2016. Value sales recorded good growth while volume sales were marginal. The main contributor to the positive development in value sales was the growing demand for premium mid-priced to high-priced luxury ...

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          Country Report

          Writing Instruments in Germany

          Jul 2016

          Despite the high level of maturity and saturation in German writing instruments, value sales still recorded growth in 2016. The recent launches of products working on different media, including regular paper and tablets or other mobile devices for ...

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          Country Report

          Eyewear in Germany

          Jul 2016

          Eyewear in Germany was able to record strong value and volume sales growth in 2016, which remained in line with the average development of the review period. Demographic, health and lifestyle trends within the German population have proved beneficial...

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          Country Report

          Spectacles in Germany

          Jul 2016

          Different types and features of innovative spectacles and spectacle lenses, in particular, create new and thus more occasions to wear glasses. Product launches during the review period included lightweight lenses catering to various eye health needs ...

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          Country Report

          Contact Lenses in Germany

          Jul 2016

          Over the review period, various innovative new product launches reached contact lenses in Germany. Various new and improved daily disposable lenses with silicone hydrogel for more comfort in terms of wear and oxygen permeability, including CIBA ...

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          Country Briefing

          Economy, Finance and Trade: Germany

          Jul 2016

          Germany’s economy showed resilience in the 2010-2015 period. Although the budget was in surplus in 2015, higher public spending in the short term and a rapidly ageing population could dent public finances going forward. A large consumer market and ...

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          Country Profile

          Germany: Country Profile

          Jul 2016

          Germany’s economy will see modest growth in 2016. Gains in private and public spending along with modest growth in private consumption and wages should help to offset a struggling export sector. Consumer spending is supported by employment gains and ...

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          Country Briefing

          Households: Germany

          Jul 2016

          Germany has a mature property market and digitally developed households. Houses and apartments are even as dwellings but the former is seeing growth compared to the latter’s decline. Smart home products and upmarket durables are in high demand. The ...

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          Country Briefing

          Business Dynamics: Germany

          Jul 2016

          Germany’s business environment is highly competitive; marked by a high level of economic freedom, foreign direct investment (FDI) friendly policies, easy access to credit and high levels of innovation. However, an increase in investment is needed in ...

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          Country Report

          Alcoholic Drinks in Germany

          Jun 2016

          With the lack of a major sports event and some unfavourable weather, 2015 saw declining consumption of alcoholic drinks in total volume terms. Increasing health awareness and the desire amongst many consumers to lead an active lifestyle were major ...

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          Country Briefing

          Digital Consumer - Landscape: Germany

          Jun 2016

          Progressive regulations and competition are the hallmarks of the German telecom sector with affluent tech-savvy consumers embracing the latest technological innovations rapidly. Most consumers have access to fixed-broadband and 3G networks are ...

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          Country Report

          Beer in Germany

          Jun 2016

          After the performance of beer in 2014, which owed its success to the FIFA World Cup and pleasant weather in the first half of the year, beer continued its decline in 2015. In addition to demographic changes in Germany, which have been driving the ...

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          Country Report

          Cider/Perry in Germany

          Jun 2016

          With total volume sales of three million litres, which is only a fraction of the total alcoholic drinks market, cider/perry remains a niche product in Germany compared with other European countries. This is mainly due to the long tradition of beer as...

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          Country Report

          Rtds/High-Strength Premixes in Germany

          Jun 2016

          In 2015 RTDs/high-strength premixes was particularly characterised by new product launches with regard to flavours/mixes and packaging variants. As the strong growth over the review period slowed down slightly in 2015, new product launches were ...

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          Country Report

          Spirits in Germany

          Jun 2016

          The development of spirits in Germany showed a mixed picture in 2015. Whilst total volume sales continued to decline by 1%, current value sales grew for the fifth year in a row. This trend was characterised by the increasing demand for higher-quality...

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          Country Report

          Wine in Germany

          Jun 2016

          Still light grape wine saw a negligible decline in 2015 in total volume terms, in spite of the positive performance of both still rosé wine and still white wine. Their continued growth was counterbalanced by the relatively poor performance of red ...

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          Country Briefing

          Income and Expenditure: Germany

          Jun 2016

          Growth of Germany’s gross income and expenditure levels (in real terms) picked up in 2015, reflecting the impact of monetary stimulus from the European Central Bank (ECB) on the country’s economic expansion. Beyond short-term stimulus support, ...

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