You are here: HomeSolutionsCountriesGermany
print

 Market Research for Germany

Euromonitor publishes reports on industries, consumers and demographics in Germany.

View our Germany Statistics factfile.

  • Industry specific reports offer insight into market size and market share in Germany; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Germany report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Germany in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

Filter Results

Total: (407)

results

 

Country Report

Sanitary Protection in Germany

In 2013, for the first time since the Eurozone crisis, sanitary protection registered a positive performance in current value terms. The ageing population in Germany, which usually has a more negative effect on sanitary protection due to a decline in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wipes in Germany

Over the last three years of the review period, the wipes category saw continuous growth in current value terms. Despite growing debate and awareness of environmental issues, usually resulting in more ecological solutions leading to a reduction in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Germany

The German AFH tissue and hygiene channel benefited from two continuing major trends in 2013 - a rapidly ageing population, which drove sales of AFH incontinence, especially in German healthcare facilities, and a fairly optimistic general public, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Germany

The continuously positive development of the German economy is impacting several different categories directly as well as indirectly, with cotton wool/buds/pads being one of them. With greater trust in the stability of the German economy, consumers ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Germany

Incontinence in Germany showed the first signs of a slowdown in terms of growth in 2013, this being a result of the overly rapid growth of the review period, which saw a yearly increase of 8% in current value terms thanks to unchanged demographic and...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Germany

Even though the birth rate in Germany declined up until 2012, resulting in a constantly shrinking consumer base for nappies/diapers/pants, a slight upward tendency was observed in 2013. Not only did the number of 3-year-olds increase, but more ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tissue and Hygiene in Germany

In 2013, tissue and hygiene in Germany benefited from another year of positive economic growth and subsequent increasing consumer demand for premium products. While the overall consumer base remained fairly stable, value sales continued to show ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Retail Tissue in Germany

Even though retail tissue is facing many challenges in Germany due to maturity and saturation, increasing competition and price pressure and strong consumer price-sensitivity, in 2013 it registered positive current value growth, mainly driven by ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Air Care in Germany

Germany is a rather difficult market for air care products. On the one hand, there is relatively strong interest in products which can improve the atmosphere in consumers’ homes, including scents that remind them of good times, beautiful places or ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Bleach in Germany

Bleach is perceived as a rather old-fashioned and aggressive cleaning product, not being very eco- or skin- friendly. Furthermore, there are not many variations available in stores. As a result, fewer and fewer consumers are buying bleach. Value ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Dishwashing in Germany

In line with rising consumer demand for goods that can make their everyday lives easier, dishwashing products, especially in automatic dishwashing, are increasingly combining different features in one product. This is leading to pack sizes getting ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Insecticides in Germany

2013 started out as rather cold and frosty in Germany, with snow and temperatures remaining below zero until March. Both retailing and weather-related products faced a rather slow start to the year. However, heavy rain causing flooding and high ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in Germany

Laundry care is a mature category in Germany and consumers are increasingly demanding products which offer better and quicker results while also supporting the environment and saving them time and money. As such, product sophistication has continued ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Care in Germany

Although home care is a mature industry in Germany, value growth remained positive in 2013. Amidst this maturity, there remained sustained demand from German consumers for products which ensure the cleanliness of their homes. In addition, ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Polishes in Germany

Polishes, especially furniture polish, are perceived as rather old-fashioned cleaning products, with many of their functionalities already embedded in other products such as surface care. In addition, there are various other alternative products ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Surface Care in Germany

After having experienced major health scares due to the rapid spread of infectious diseases two years in a row, German consumers remained hugely aware of health and hygiene issues in 2013 and continued to demand effective cleaning products, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in Germany

Similar to surface care, toilet care in 2013 continued to benefit from the effects of previous years’ health scares in Germany, leading to increased hygiene demands especially in bathroom. Manufacturers focused on offering added-value products which ...

Aug 2014 | US$900 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Air Treatment Products in Germany

Air treatment products in Germany saw a poor performance in 2013, with volume sales declining. The key driver for the underperformance in volume terms was rising electricity costs in Germany, which made cash-strapped consumers wary of using such ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Bath and Shower in Germany

As times continue to become more and more hectic and stressful for a lot of people, consumers tend to search for products to increase the wellness and wellbeing factor at home. Bath and shower products play a major role not only in the daily body ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Colour Cosmetics in Germany

Colour cosmetics is one of the most versatile, fast moving and literally colourful product groups within beauty and personal care. Trends and product portfolios partially change with the seasons and depend not only on the creative ideas of ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Deodorants in Germany

In 2013 the trend towards deodorant products with natural ingredients or at least free from parabens and aluminium or alcohol, continues. Consumers try to pay closer attention to what comes directly in contact with sensitive regions of their skin to ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Depilatories in Germany

As smooth and hairless skin is still one of the major trends among women and teenage girls in Germany, at least when it comes to legs and armpits and partially other less visible body regions, it is no surprise that products to ensure a clean shaven ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in Germany

Innovation is one of the big key success factors for fragrances in Germany in 2013 again, over 2,400 new launches for men and women alike kept focus and consumer attention on the market, driving sales in an otherwise quite mature and saturated ...

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Hair Care in Germany

Individual styles, professional looks and a clean appearance continue to be important factors and trends among German consumers in 2013, also leaving their traces within hair care in Germany. As in increasingly hectic and fast-paced times, ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Men's Grooming in Germany

As appearance, and health and wellness continue to grow in importance for men in Germany, too, products to support these trends in regards to specific male needs are in high demand. As opposed to many women, however, men prefer rather quick and ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Oral Care in Germany

Even though Germany faces a rather stagnant development in population, with a continuously increasing average age, oral care keeps growing significantly in value and even slightly in volume sales terms. This is mostly due to the fact that in modern ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Skin Care in Germany

The increasingly fast-paced and hectic lifestyles many German consumers lead nowadays bear a lot of challenges, especially in terms of scheduling their everyday-lives for them, also leaving signs of stress and exhaustion on many of their faces. ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Sun Care in Germany

Even though awareness and fear of negative effects caused by too much exposure to sunlight among German consumers keeps growing, driving them to seek better means and products to protect their skin, it also causes people to refrain from sunbathing ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Sets/Kits in Germany

While fragrances and respective product lines register a rather positive development in Germany in 2013, also being a popular present for special occasions such as birthdays or Christmas, specific gift sets thereof benefit from that development as ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Beauty and Personal Care in Germany

In 2013 beauty and personal care in Germany continues to grow in line with the review period, showing an on-going positive consumption trend across almost the entire market. Main drivers of growth are product categories with a high level of ...

Jul 2014 | US$2,400 | Pages: 142 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Germany

Once again the cosmetics market in Germany moved into the focus of not-so-positive press in mid-2013 when it was discovered that many beauty and personal care products contain hormonally-active ingredients and chemicals that, in higher dosages or ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Health and Wellness in Germany

Health and wellness continued to grow in Germany in 2013, especially when seen in the context of consumer goods in general. Comparatively strong growth rates of between 1-2% in health and wellness packaged food and 3-4% in health and wellness ...

Jun 2014 | US$1,900 | Pages: 100 | Add to cart | View details

Country Report

Baby Food Packaging in Germany

The results within baby food packaging in Germany have to be seen against the background of stable to slightly declining birth rates at an overall extremely low level; a demographic trend which continues to take place despite many different measures ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Germany

Overall, canned/preserved food packaging in Germany had to deal with the on-going trend towards fresh products in the context of the health and wellness boom, as well as an enhanced focus on food quality. Consumers on average, took a keener interest ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Confectionery Packaging in Germany

Despite the rather favourable economic circumstances and the high consumer confidence, retail value sales of confectionery saw stable to slightly declining development at best, towards the end of the review period, negatively affecting the packaging ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Dairy Packaging in Germany

Dairy packaging in Germany continued to be challenged by the sheer maturity and saturation of the dairy products category in the country, with comparatively high levels of dairy products – including, for example, cheese, drinking milk products, ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Germany

Towards the end of the review period, the cooking of fresh products continued to gain in importance in Germany at the expense of the usage of frozen processed food, ready meals and other similar options. On the one hand, in line with the strong ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Grocery Retailers in Germany

Grocery retailing achieved slightly stronger growth in 2013 compared to the previous year despite the fact that the grocery channel in German is rather mature and saturated. However, an optimistic economic outlook, improving job security and ...

Jun 2014 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Germany

2013 was another successful year for health and beauty specialist retailers in Germany, with all channels achieving healthy value growth. This was mainly due to beneficial demographic and social developments such as a constantly ageing population and...

Jun 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Homeshopping in Germany

As internet retailing in Germany continues to grow, traditional homeshopping is becoming outdated. Instead of leafing through a catalogue, consumers today are simply browsing the internet and placing orders at the click of a mouse. In this regard, ...

Jun 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Internet Retailing in Germany

Internet retailing has become a matter of course among Germans, especially younger and middle-age consumers. However, the over 50s are also increasingly discovering the benefits of internet retailing. It would appear that the initial barriers to ...

Jun 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Germany

When German consumers are faced with significant daily challenges, stressful jobs and an increasingly hectic environment, they look for ways to unwind during their leisure time, being willing to spend a little more money on the right accessories or ...

Jun 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Mixed Retailers in Germany

After having taken over Kloppenburg in 2008, Rossmann KG gradually converted the company’s stores into Rossmann drugstores. The last remaining outlets were turned into Rossmann stores in 2013, thereby no longer being variety stores. The resulting ...

Jun 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Retailing in Germany

Despite the high level of maturity of most channels in the German retailing market, continuously positive albeit slightly slower economic development, and thus stronger demand for premium and specialist products, supported growth of overall retailing...

Jun 2014 | US$1,900 | Pages: 169 | Add to cart | View details

Country Report

Vending in Germany

Tobacco vending machines are increasingly under pressure from politicians as the German Green Party demands a complete end to tobacco vending. The Social Democratic Party welcomes the proposal. Both are arguing that tobacco vending machines enhance ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Germany

2013, just like the previous year, presented a challenge to apparel specialist retailers. A very late and harsh winter followed by a snowy, rainy and cold spring prevented many people from visiting stores or being in the mood for shopping at all. ...

Jun 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Direct Selling in Germany

Increasing digitalisation is changing consumer behaviour. Social networking has become a mass phenomenon as consumers exchange experiences and provide recommendations about products and companies over the internet. Hence, online product reviews are ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Germany

While in addition to constant new developments, product launches and innovative must-haves in the consumer electronics and appliances space, events such as the Olympic Games and football’s European Championships drove retail sales in 2012, 2013 faced...

Jun 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Asian Speciality Drinks in Germany

Asian speciality drinks is the least valuable soft drinks category in Germany. However, an uptrend was seen over the review period, with volume sales growing from 0.1 million litres in 2008 to 0.8 million litres in 2013. The products are not yet well...

May 2014 | US$900 | Pages: 28 | Add to cart | View details
Page 

Recently Viewed Items more ›

    custom research

    Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook