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Market Research on Germany

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

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Euromonitor Germany reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Wearable Electronics in Germany

2015 marked the true arrival of wearable electronics in Germany. While passive wearable electronics and autonomous wearable electronics devices had already debuted in 2013, growth in these categories only started to take off in 2014 and consumers ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Home Video in Germany

Given the fairly high penetration of digital TVs in Germany, it was somewhat unsurprising that overall retail volume sales declined in home video during 2015. Annual growth in volume sales of digital TVs has always been dictated to a large extent by ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Imaging Devices in Germany

Imaging devices faced another difficult year in 2015 as double-digit volume declines persisted. Digital cameras witnesses severe losses in volume sales, which can be attributable mainly to the fact that smartphones are steadily taking the place of ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

In-Car Entertainment in Germany

In-car entertainment in Germany witnessed a steady volume sales decline during 2015. In-car navigation is suffering from the growing levels of competition coming from smartphones, which represent a cheap option for navigation due to the many ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Home Audio and Cinema in Germany

Home audio and cinema recorded strong positive volume growth in 2015, the result of the consistent increases being seen in demand for high-end video systems and innovations in the field of home audio systems and the shift towards the wireless ...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Mobile Phones in Germany

Mobile phones continued to register steady positive volume growth in 2015 as ongoing positive growth in sales of smart phones was tempered by the strong declines recorded in sales of feature phones. As feature phones are increasingly seen as obsolete...

Jan 2016 | US$990 | Add to cart | View details

Country Report

Consumer Electronics in Germany

Consumer electronics witnessed positive growth in volume terms during 2015 as Germany’s economy performed strongly during the year, with increases registered in real GDP and disposable incomes. This, in turn, had a positive impact on the willingness ...

Jan 2016 | US$2,640 | Add to cart | View details

Country Report

Portable Players in Germany

Portable media players continued to record a double-digit volume declines in 2015 as the proliferation of smartphones continues to have a strong negative influence on demand for portable media players, devices which are increasingly seen as obsolete....

Jan 2016 | US$990 | Add to cart | View details

Country Report

Computers and Peripherals in Germany

Retail volume growth in computers and peripherals slowed down considerably in 2015 following the rather surprising jump in sales recorded during 2014. This was mainly the result of the stabilisation of replacement sales of desktops and, to a lesser ...

Jan 2016 | US$990 | Add to cart | View details

Country Profile

Germany: Country Profile

Germany’s economy will grow moderately in 2016. Support comes from a rise in wages and employment, additional public spending and a modest pickup in exports. The rebound in exports will still be disappointing owing to weak demand in emerging markets....

Jan 2016 | US$150 | Add to cart | View details

Country Report

Grocery Retailers in Germany

As the trend towards urbanisation is growing and consumers’ lifestyles are changing, more and more people seek convenience when doing their grocery shopping. Supermarkets benefited the most from this trend in 2015, as smaller outlets in convenient ...

Jan 2016 | US$990 | Pages: 55 | Add to cart | View details

Country Report

Homeshopping in Germany

As internet retailing in Germany continued to expand over the review period, classic homeshopping became out of date. In particular, young consumers who grew up with the internet do not even know that there is the possibility to order via phone or ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Internet Retailing in Germany

Internet retailing in Germany has become an integral part of retailing as a whole, as it accounted for a value share of 8% in 2015, and therefore can no longer avoid being affected by overall economic developments. Accordingly, value growth rates are...

Jan 2016 | US$990 | Pages: 60 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Germany

Bags and luggage specialist retailers saw healthy growth in 2015, with current value sales increasing by 3%. This was mainly seen as a result of the ongoing trend towards premiumisation. Supporting growth was the fact that many retailers in this ...

Jan 2016 | US$990 | Pages: 50 | Add to cart | View details

Country Report

Mixed Retailers in Germany

Mixed retailers continued to experience declining current value sales in 2015. The reasons for this can be found in the strong shift towards internet retailing, as consumers can not only find the brands and special products they are looking for, but ...

Jan 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Retailing in Germany

Despite the continued euro crisis, geopolitical tensions and wars in Eastern Ukraine and the Middle East, the refugee crisis, as well as the stock exchange crisis in China, retailing in Germany continued to show healthy value growth in 2015. This was...

Jan 2016 | US$2,100 | Pages: 162 | Add to cart | View details

Country Report

Vending in Germany

Compared with 2014, 2015 was a successful year for vending, in part due to the success of hot drinks, which are becoming far more prevalent around the country. Hot drinks saw growth far above the overall category average, but the category which was ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Germany

The German economy performed strongly in 2015, leading to relatively high consumer confidence amongst consumers in general, with the propensity to consume hitting new highs. However, apparel and footwear specialist retailers struggled to gain from ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Direct Selling in Germany

In 2015 direct selling recorded its best performance in the last five years in current value terms. Compared with the review period average, the growth in 2015 marked an acceleration in the positive performance of the previous year, as more consumers...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Germany

In 2015 the economy in Germany showed a healthy performance, with a low unemployment rate of 5%, high disposable incomes, solid consumer confidence and a rather high willingness amongst consumers to spend money on consumer goods, as interest rates ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Germany

In 2015 home and garden specialist retailers saw an increase in value sales, after a decline in 2014 as a result of the insolvency of Praktiker Bau & Heimwerkermärkte Holding in 2013. The remaining chains in home and garden specialist retailers, such...

Jan 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Germany

With an ageing population on the one hand, and an increase in health- and appearance-consciousness amongst German consumers on the other, the demand for health and beauty products remains high. Almost all channels within health and beauty specialist ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Luxury Goods in Germany

The performance of luxury goods in Germany remained positive in 2015, both in retail value and volume terms in all eight categories covered by Euromonitor International. The most dynamic of these in current value terms in 2015 was luxury electronic ...

Dec 2015 | US$1,210 | Pages: 68 | Add to cart | View details

Country Report

Packaged Food in Germany

Retail value sales of packaged food continued to show considerable growth in Germany in 2015, making it the fifth positive year in a row. Therefore the recovery from the decline in 2009 (in the context of the strong recession following the global ...

Dec 2015 | US$7,150 | Pages: 232 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Germany

Processed fruit and vegetables continued to experience a marginal decline in terms of retail value sales in Germany, with 2015 sales of €2.4 billion almost unchanged from 2014. In volume terms, the decline was somewhat more pronounced at 1% to reach ...

Nov 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Processed Meat and Seafood in Germany

Processed meat and seafood continued to grow in 2015, by 2% in retail value sales terms to reach €13.6 billion. At the same time, a slight decline in retail volume sales also continued. Processed meat and seafood, which includes shelf stable, chilled...

Nov 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Ready Meals in Germany

While ready meals continued to grow in Germany in value and volume terms in 2015 with more than 1% growth in value, this performance was weaker than in the previous three years of 2012, 2013 and 2014. On the one hand, the convenience trend continued ...

Nov 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in Germany

Apart from the rather tiny noodles category (as far as retail value and volume sales are concerned), rice, pasta and noodles continued to be very mature and saturated in Germany in 2015. For this reason the current value growth of 2% and volume ...

Nov 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Soup in Germany

Soup remained a very mature and saturated category in packaged food in Germany in 2015, and saw a decline of 1% in both retail current value terms and volume terms, to reach €444 million and 82,000 tonnes. Whilst soup should be in a position to ...

Nov 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Germany

Sweet and savoury snacks continued to be one of the best performing categories within packaged food in Germany in 2015, with 6% current value growth to reach €2.6 billion and 4% volume growth to reach 257,000 tonnes. Many different reasons were ...

Nov 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Germany

Sauces, dressings and condiments continued its positive development in current value terms in 2015, increasing by 1% to reach €3.6 billion. As in all years of the review period, volume development showed a much weaker performance, with a negligible ...

Nov 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Sleep Aids in Germany

In 2015 sleep aids registered strong growth in current value terms, increasing by 3%. Hectic, stressful and mentally exhausting lifestyles continued to take their toll on German consumers, causing tension, pain and insomnia amongst a growing part of ...

Nov 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Adult Mouth Care in Germany

In 2015 adult mouth care registered 3% current value growth, to reach €78 million. This positive development resulted from the steadily growing demand for adult mouth care products as an effect of the rapid ageing of society. In addition, the latest ...

Nov 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Analgesics in Germany

In 2015 analgesics registered 2% current value growth, which was mostly driven by the intensifying health issues of modern society. Aside from a strong cold and flu season at the beginning of the year, busy and stressful lifestyles, with little ...

Nov 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Germany

After a comparably slow year in 2014, with a mild winter and only a few short cold spells, Germany was hit with a strong cold and flu epidemic at the beginning of 2015. The extent of the infection even superseded the strong cold season in 2013, ...

Nov 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Dermatologicals in Germany

Dermatologicals in Germany saw a current value increase of 2% in 2015. Due to the specific nature or characteristics of such products and the general areas of application, many consumers prefer to buy OTC products rather than consulting a doctor and ...

Nov 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Digestive Remedies in Germany

Aside from the increasing significance of common ailments of modern society, including heartburn, irritable bowel syndrome and other gastrointestinal issues, a severe stomach virus conjointly circulating with the cold and influenza wave of early 2015...

Nov 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Eye Care in Germany

Standard eye care, as the predominant category, with an 80% value share within overall eye care, benefits mostly from the continuously ageing German population, as well as from the fast-paced, highly digitalised lifestyles that many consumers lead. ...

Nov 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Herbal/Traditional Products in Germany

Increasingly hectic and stressful lifestyles, strongly influenced by technology and computerised solutions, awakened a growing desire to reconnect with nature and all things natural amongst many consumers over the review period. As a consequence, the...

Nov 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Germany

As the number of smokers in Germany declined by another 1% in 2015, the potential customer base for NRT smoking cessation aids also continued to decrease. As a result, current value growth continued to slow down, dropping to 1%. The main driver of ...

Nov 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Consumer Health in Germany

Consumer health was able to register current value growth in Germany in 2015, performing slightly better than in the review period. Growth is being driven by a growing willingness to invest in self-medication to improve health, wellbeing and fitness....

Nov 2015 | US$2,650 | Pages: 110 | Add to cart | View details

Country Report

Sports Nutrition in Germany

As fitness and health trends amongst German consumers are enjoying growing popularity, products and preparations to support performance and enhance desired effects are also realising additional growth in demand. As a result, overall value sales in ...

Nov 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Germany

In 2015 vitamins and dietary supplements in Germany saw only minimal growth, to reach €1.4 billion. The main factor in the fairly slow value development was the increasing level of fragmentation and competition amongst manufacturers, as well as ...

Nov 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Weight Management in Germany

In 2015 weight management achieved 1% current value growth as a result of various health campaigns and educational efforts by healthcare providers and the general media. Obesity is one of the major risk factors for consumers’ health in Germany. The ...

Nov 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wound Care in Germany

In 2015 wound care saw strong growth in current value terms across all categories, increasing by 4% in total. Aside from the comparably high-priced gauze, tape and other wound care, sticking plasters/adhesive bandages was the main growth driver in ...

Nov 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Briefing

Technology, Communications and Media: Germany

Competition, proactive regulation and advanced network investments define the German telecom landscape. Consumers in the largest telecom market in Western Europe are avid online shoppers and enjoy widespread access to 4G LTE and digital pay-TV ...

Nov 2015 | US$250 | Pages: 14 | Add to cart | View details

Country Report

Traditional Toys and Games in Germany

Traditional toys and games continued to post a strong positive performance in 2014, amidst stronger consumer confidence in spending. Following the steep decline in the global price of crude oil which began in June 2014, German consumers experienced a...

Nov 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Video Games in Germany

Video games posted a strong performance in 2014, on the back of the release of Sony’s PlayStation 4, Nintendo’s WiiU and Microsoft’s Xbox One in November 2013, the three most popular games consoles in Germany. This particularly fuelled growth in ...

Nov 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Toys and Games in Germany

Traditional toys and games in Germany benefited from the slightly higher birth rate and more generous parents in 2014. Both traditional toys and games and video games posted solid value growth. However, the German market remained largely immune from ...

Nov 2015 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Financial Cards and Payments in Germany

While cash remains king in Germany, the long-term trend of cash substitution continued to build throughout 2015 as German consumers are increasingly using financial cards for payments. Credit cards and charge cards posted the highest growth rates in ...

Nov 2015 | US$2,100 | Pages: 73 | Add to cart | View details
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