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 Market Research for Germany

Euromonitor publishes reports on industries, consumers and demographics in Germany.

View our Germany Statistics factfile.

  • Industry specific reports offer insight into market size and market share in Germany; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Germany report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Germany in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

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Country Report

Consumer Lending in Germany

Fears of financial instability and a cocooning trend are defining German consumers’ behaviour when they borrow. Loans are thus primarily taken out for lasting assets, namely home building and home renovation, and are less likely for durables and ...

Dec 2014 | US$1,900 | Add to cart | View details

Country Report

Accounting and Auditing in Germany: ISIC 7412

Due to Germany’s strengthening economy and improving regulations, the revenue of accounting and auditing industry grows 3% in 2013. As industry is focused on providing services for commercial clients, B2B purchases account for 94% of domestic ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Business and Management Consultancies in Germany: ISIC 7414

Due to growing number of enterprises aiming to enter new markets and striving to optimise operating costs, business and management consulting market rises 4% in 2013. Technological consultancy experiences rapid growth in the industry as areas such ...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Recruitment Agencies in Germany: ISIC 7491

A vast number of innovative and export-driven small and medium-sized enterprises in Germany are the main drivers influencing recruitment revenue growth of 2% in 2013. Strong potential for recruitment agencies in the market lies in the recruitment ...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Other Business Services in Germany: ISIC 7499

Due to growing number of new businesses in Germany and greater focus on consumer satisfaction, revenue of other business services grows 3% in 2013. As industry is focused on providing services for commercial clients, B2B purchases account for 98% ...

Nov 2014 | US$600 | Pages: 24 | Add to cart | View details

Country Report

Hairdressing and Beauty Treatment in Germany: ISIC 9302

German hairdressing and beauty treatment market grows by 17% from 2008 due to companies’ ability to adjust to changing consumer needs by expanding salon network to young, price sensitive customers, and focusing on wealthier middle-age consumers. ...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Extraction of Crude Petroleum and Natural Gas in Germany: ISIC 11

Lower oil and gas prices offset volume demand growth, market value drops 4% to EUR81 billion in 2013. Absolute majority of crude oil and natural gas consumed in Germany is imported. Natural gas output declines 9% in 2013 to 11 bcm, while crude ...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Mining of Metal Ores in Germany: ISIC 13

Plummeting metal prices push German market of metal ores down by 11.5% in 2013 to EUR6.8 billion. Aluminium price remains in decline due to oversupply in global market; meanwhile aluminium demand in Germany is strengthened by increasing use in ...

Nov 2014 | US$600 | Pages: 10 | Add to cart | View details

Country Report

Quarrying of Stone, Sand and Clay in Germany: ISIC 14

Quarrying of stone, sand and clay market in Germany sees 5.6% growth in 2013 as construction and cement production industries recover. Cement industry is the largest consumer of quarry products and enjoys growth of 1.2% related to construction ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Computers and Office Machinery in Germany: ISIC 30

German corporate clients abstain from further purchases for investment purposes, sinking German market of computers and office machinery by 4% in 2013. Imports’ share of market size increases to 82%, driven by surging electronics sales from ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Motor Vehicles, Trailers and Semi-trailers in Germany: ISIC 34

Market up 3% in 2013, driven by recovering new car market in second half of 2013 and increasing car prices. German corporate car brands dominate, representing 72% of passenger cars’ volume sales in 2013. Industry’s revenue grows 2% in 2012 thanks...

Nov 2014 | US$600 | Pages: 30 | Add to cart | View details

Country Report

Collection and Distribution of Water in Germany: ISIC 41

German collection and distribution of water market reaches EUR11.8 billion after growing 1% in 2013. Long-term water consumption trends point to shrinking water usage, but changes are very slow. In European context German residents are far behind...

Nov 2014 | US$600 | Pages: 23 | Add to cart | View details

Country Report

Construction in Germany: ISIC 45

After a slight decline in 2012 Germany’s construction market grows at a moderate annual rate of 1.2% in 2013 to reach EUR280.7 billion, underpinned by dynamic housing sector and low borrowing costs. Germany’s residential and commercial markets are ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel in Germany: ISIC 50

Industry’s revenue stands at EUR53.1 billion in 2013, supported by recovering demand for new passenger cars in the second half of 2013. Revenue from maintenance and repair and parts and accessories grows 2% in 2013, as average car age in Germany ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Water Transport in Germany: ISIC 61

German water transport industry impacted by global downturn in shipping industry, with revenue down 7% in 2013. Charter rates of container ships barely cover companies’ costs due to global overcapacity in container shipping sector. Industry ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Air Transport in Germany: ISIC 62

Market value up 4% in 2013 reaching EUR33.5 billion, with 114 million air passengers carried. German legacy airlines continue to develop new business models, as a result of increasing competition from Middle East and low-cost carriers. Air ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Cargo Handling, Warehousing and Travel Agencies in Germany: ISIC 63

Industry’s revenue grows 2% in 2013, supported by increasing exports of industrial goods. Travel agencies represents fastest growing category in 2013, up by 3% thanks to record employment levels and generous holiday rules in Germany. Demand for ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Insurance and Pension Funding in Germany: ISIC 66

In 2013 insurance and pension funding industry experiences only marginal growth of 1% in revenue due to long-lasting low interest rates in capital markets and higher guaranteed interest rates or benefits for policyholders. Severe natural disasters ...

Nov 2014 | US$600 | Pages: 24 | Add to cart | View details

Country Report

Real Estate Activities in Germany: ISIC 70

Germany’s real estate market remains buoyant in 2013, mostly propelled by growing demand for residential properties and low borrowing costs. Positive economic conditions reflected in rising prices and rents of residential properties. In a sign of...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Computer and Related Services in Germany: ISIC 72

Due to growing penetration of broadband Internet and increasing private sector digitization in Germany, computer and related services industry’s revenue increases 1% in 2013. Number of wireless broadband subscribers grows 10%, whereas fixed ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Research and Development in Germany: ISIC 73

Growing competition and desire for competitive advantage drive research and development industry. Companies mainly invest in applied research with 95% of research and development in natural sciences and development. Though the largest ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Sewage and Sanitation in Germany: ISIC 90

Driven by B2B demand German market for sewage and sanitation grows 3% to reach EUR43 billion in 2013. Only 15% of solid waste generated in the country is municipal waste, but German municipal waste per capita is among the highest in Europe. At ...

Nov 2014 | US$600 | Pages: 23 | Add to cart | View details

Country Report

Refined Petroleum Products in Germany: ISIC 232

Driven by households, German market for refined petroleum products grows slightly in 2013 and reaches EUR164 billion. Diesel fuel penetration continues to grow in 2013, with petrol’s share shrinking. German car park expands, but growing fuel ...

Nov 2014 | US$600 | Pages: 24 | Add to cart | View details

Country Report

Basic Iron and Steel in Germany: ISIC 271

German basic iron and steel industry losing steam as market declines by 8% to EUR53.8 billion in 2013, due to decreasing prices of iron ore and steel. Recovering construction and automotive industries pull up steel industry. Steel faces growing ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Basic Precious and Non-ferrous Metals in Germany: ISIC 272

Basic precious and non-ferrous metals market loses 6.8% in 2013 to a total value of EUR44 billion, mainly due to continuous decrease in aluminium price. Aluminium demand in Germany increases due to rising share of aluminium used in vehicles. ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Electric Motors, Generators and Transformers in Germany: ISIC 311

Humble German electricity production volume growth of just 1.6 kWh in 2013 translates into poor domestic sales of electric motors, generators and transformers. Demand for transformers diminishes in 2013, as only 32 kilometres of power transmission ...

Nov 2014 | US$600 | Pages: 29 | Add to cart | View details

Country Report

Electricity Distribution and Control Apparatus in Germany: ISIC 312

Energiewende helps to keep domestic market alive, driving up power infrastructure replacements to mitigate contracting sales, which post 2% decline in 2013. Strong exports continue industry’s shift to supplying foreign markets, as leading exports ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Accumulators, Primary Cells and Primary Batteries in Germany: ISIC 314

Growing automotive production, augmented by emerging electric cars segment, drives German market for vehicle batteries by 6% in 2013. Government-sponsored decentralisation of energy consumption using renewables further promotes demand for storage ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Electronic Components, Valves and Tubes in Germany: ISIC 321

As a result of limited sales to struggling domestic consumer electronics manufacturers, German sales of electronic components, valves and tubes contract 7% in 2013. Due to global oversupply of solar panels, German manufacturers of photovoltaic ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Mobile Phones, Radio Transmitters and Television Cameras in Germany: ISIC 322

Intensified by launches of Samsung Galaxy S4, iPhone 5C, Sony Xperia Z and similar smartphones, mobile phones category soars with smartphone penetration reaching 88% in 2013, up 20 percentage points over the year. 4G network deployment and 4-fold ...

Nov 2014 | US$600 | Pages: 29 | Add to cart | View details

Country Report

Television and Radio Receivers, Sound and Video Recording Devices in Germany: ISIC 323

Due to strong sales growth the previous year and rather long replacement periods the value of television and radio receivers, sound and video recording devices market shrinks 13% in 2013. 93% of market value derived from imports, dominated by ...

Nov 2014 | US$600 | Pages: 29 | Add to cart | View details

Country Report

Ships and Boats in Germany: ISIC 351

Market value declines 11% in 2013 as a result of weak demand for commercial vessels among German shipping companies. Industry turnover remains stable in 2013 as soaring demand for offshore platforms outweighs losses in commercial vessels segment. ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Railway and Tramway Locomotives and Rolling Stock in Germany: ISIC 352

Market value up 16% in 2013 to reach EUR4.8 billion, thanks to Deutsche Bahn’s order of 450 new locomotives. Industry’s backlog increases in 2013 after receiving more new orders from Germany, the UK and other European Markets. German companies ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Aircraft and Spacecraft in Germany: ISIC 353

Market value grows 12% in 2013 thanks to increasing demand for Airbus aircraft components from German manufacturers and overhaul of German air carrier fleets. Industry’s revenue increases 6% in 2013 thanks to growing role of German manufacturers in...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Motorcycles, Bicycles and Other Transport Equipment in Germany: ISIC 359

Market value of 2-wheelers declines 1% in 2013 as a result of weak bicycle sales due to cold weather. Bicycles remains largest category with more than three million units sold in 2013. Demand for motorcycles remains stable, supported by ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Production, Collection and Distribution of Electricity in Germany: ISIC 401

Rising electricity prices lead to 1% market expansion in 2013, reaching EUR123 billion. Residential per capita electricity consumption remains quite stable and largely in line with EU average. As a final energy source electricity, with 20% share,...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Manufacture and Distribution of Gas in Germany: ISIC 402

German market for manufacture and distribution of gas rises slightly in 2013 to reach EUR21.8 billion. German households are among heaviest gas consumers in Germany, and are the main revenue source for the industry. For local businesses gas meets...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Transport via Railways in Germany: ISIC 601

Industry’s revenue grows 2% in 2013 due to increasing passenger and trade flows in Germany. Railways play key role in passenger transportation in Germany, with 2 billion passengers carried by rail in 2013. Railway operators continue expansion in ...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Road Passenger and Freight Transport in Germany: ISIC 602

Industry’s turnover grows 2% in 2013 thanks to reviving demand from construction industry and growing number of road passengers. Road transport remains backbone of Germany’s economy, with trucks handling over 70% of total freight traffic in the ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Telecommunications in Germany: ISIC 642

Due to changes in regulations and strong competition, German telecommunications industry drops 1% in 2013. Number of fixed voice calls decreases 1% in 2013, while calls via mobile phone see 2% increase, facilitating growth of mobile ...

Nov 2014 | US$600 | Pages: 25 | Add to cart | View details

Country Report

Monetary Intermediation in Germany: ISIC 651

Due to improved performance of international financial markets and increasing liquidity in banking sector in Germany, monetary intermediation industry grows 2% over 2013. In 2013 German banking system is the largest in the Eurozone, totalling in ...

Nov 2014 | US$600 | Pages: 24 | Add to cart | View details

Country Report

Advertising in Germany: ISIC 743

German advertising industry revenue grows 4% in 2013, fuelled by rising level of business formation and increasing penetration of mobile devices among German consumers. Internet and other advertising means, accounting for 18% of the industry’s ...

Nov 2014 | US$600 | Pages: 26 | Add to cart | View details

Country Report

Hospitals, Medical and Dental Services in Germany: ISIC 851

Demographic change drives development of hospitals, medical and dental services industry in Germany, at the same time putting pressure on public budget through growing costs. Despite increase in funding for hospitals, industry remains in desperate ...

Nov 2014 | US$600 | Pages: 24 | Add to cart | View details

Country Report

Veterinary Services in Germany: ISIC 852

Revenue of veterinary services in Germany increases very moderately over 2013, however new and more restrictive regulations expected to boost volume of services demanded in the near future. Regulation limiting usage of antibiotics on production ...

Nov 2014 | US$600 | Pages: 23 | Add to cart | View details

Country Report

Basic Chemicals in Germany: ISIC 2411

Basic chemicals market in Germany declines 2.3% in 2013 as prices of speciality chemicals fall. German basic chemicals’ producers lose out in competition with US producers due to lower raw materials’ prices oversees. Outlook remains positive as ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Fertilisers and Nitrogen Compounds in Germany: ISIC 2412

German market of fertilizers and nitrogen compounds settles at EUR4.3 billion in 2013 following decrease in potassium fertilizer prices. Rich harvest keeps crop prices low, negatively impacting farmers’ funds for fertilizers. Dissolution of ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Pesticides and Other Agro-chemical Products in Germany: ISIC 2421

Market value of pesticides and other agro-chemicals decreases sharply to EUR2.6 billion in 2013 following low crop prices in Germany. Increasing foreign demand for pesticides and other agro-chemical products pushes exports to new highs. Increase ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Paints and Varnishes in Germany: ISIC 2422

German market for paint and varnishes reaches EUR7.5 billion, recording 2% increase in 2013. Increasing exports of German automobiles and recovering construction sector account for rising coating products’ revenue. Lack of clear standards and ...

Nov 2014 | US$600 | Pages: 27 | Add to cart | View details

Country Report

Pharmaceuticals in Germany: ISIC 2423

Over 2013 pharmaceuticals market in Germany decreases 1% as a result of fixation of drugs prices among other measures that German Government introduced to curb growing pressure of healthcare costs on public budget. Act on the Reform of the Market ...

Nov 2014 | US$600 | Pages: 28 | Add to cart | View details

Country Report

Household Cleaning and Personal Care Products in Germany: ISIC 2424

As disposable income and household confidence rise household cleaning and personal care market sees growth of 5% to reach EUR16.3 billion in Germany. Approximately 67% of German respondents willing to pay at least a little more for environmentally ...

Nov 2014 | US$600 | Pages: 29 | Add to cart | View details
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