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Germany

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

Germany StatisticsConsumer Lifestyles in Germany

Germany Country BriefingsFuture Demographics: Germany in 2030

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    Strategy Briefing

    2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

    Nov 2017

    The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

    US$1,325
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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Germany

    Nov 2017

    Recent years in Germany showed that winters can vary significantly in terms of their severity; as a result, weather-related illnesses fluctuated strongly from year to year. With the growing trend towards self-medication, many consumers reach for OTC ...

    US$990
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    Country Report

    Dermatologicals in Germany

    Nov 2017

    German consumers are increasingly switching to preventive measures, such as taking care of their health with diet and body care products, as well as making more effort to protect their skin from negative external influences, such as intense sunlight....

    US$990
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    Country Report

    Digestive Remedies in Germany

    Nov 2017

    Consumers in Germany face growing stresses due to increasingly busy work environments and hectic lifestyles. Besides, many Germans do not eat healthily and do not live active enough lifestyles. Due to the high vulnerability of the digestive system to...

    US$990
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    Country Report

    Eye Care in Germany

    Nov 2017

    The increasing use of digital devices such as laptops and smartphones is having a positive effect on growth in eye care. Consumers are living increasingly stressful and digital-led lifestyles, which can cause eye irritation. Moreover, the ageing ...

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    Country Report

    Herbal/Traditional Products in Germany

    Nov 2017

    Consumers are becoming increasingly knowledgeable about products, and are looking for natural products within beauty and personal care, home care and foods. This is having a positive effect on herbal/traditional products, which are perceived as ...

    US$990
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    Country Report

    NRT Smoking Cessation Aids in Germany

    Nov 2017

    There is a shift occurring in the market, whereby consumers are increasingly choosing e-cigarettes and vapour products instead of cigarettes, as well as using them as an alternative to quit smoking. The graphic health warnings which were introduced ...

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    Country Report

    Consumer Health in Germany

    Nov 2017

    Consumer health in Germany continued to experience growth in 2017. Several trends affected the market in different ways. OTC products saw increasing demand resulting from the growing trend for self-medication and the virulent cold season in ...

    US$2,650
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    Country Report

    Sleep Aids in Germany

    Nov 2017

    Digitalisation and the increasing use of digital devices on a daily basis, such as laptops and smartphones, are having a negative effect on a good night’s sleep. On top of that, increasingly stressful lifestyles, especially amongst those living in ...

    US$990
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    Country Report

    Sports Nutrition in Germany

    Nov 2017

    Sports nutrition in Germany is benefiting from the growing health and fitness trend within the population; reflected in the steadily increasing number of consumers registered at fitness centres. Here, as well as in other outlets, consumers can find a...

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    Country Report

    Weight Management and Wellbeing in Germany

    Nov 2017

    Weight management and wellbeing has been under increasing pressure due to the growing popularity of alternative weight loss methods. Most importantly, consumers in Germany are increasingly choosing to live more active lifestyles, which include ...

    US$990
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    Country Report

    Wound Care in Germany

    Nov 2017

    In Germany there is ongoing demand for speciality wound care products, which is having a positive effect on growth. Products which promote faster healing and prevent scarring are in high demand, and consumers do not usually mind spending more money ...

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    Country Report

    Analgesics in Germany

    Nov 2017

    The current performance of analgesics in Germany can be ascribed to common ailments resulting from modern lifestyles, often characterised by a lack of physical activity or malnutrition. Growth is supported by the growing trend towards ...

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    Country Report

    Legal Services in Germany: ISIC 7411

    Oct 2017

    Industry to expand, albeit at a slower rate...

    US$660
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    Country Report

    Business and Management Consultancies in Germany: ISIC 7414

    Oct 2017

    Industry’s expansion supported by automotive and financial buyers...

    US$660
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    Country Report

    Pesticides and Other Agro-chemical Products in Germany: ISIC 2421

    Oct 2017

    Production output declines as German agricultural industry stalls...

    US$660
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    Country Report

    Television and Radio Receivers, Sound and Video Recording Devices in Germany: ISIC 323

    Oct 2017

    Domestic sales of broadcasting and in-car equipment drive industry’s growth...

    US$660
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    Country Report

    Monetary Intermediation in Germany: ISIC 651

    Oct 2017

    Steady economic growth stimulates spending on financial services...

    US$660
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    Country Report

    Refined Petroleum Products in Germany: ISIC 232

    Oct 2017

    Turnover falls as refining capacity continues to decline and crude oil prices shrink...

    US$660
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    Country Report

    Road Passenger and Freight Transport in Germany: ISIC 602

    Oct 2017

    Growing population mobility and expanding tourism to lift industry’s turnover...

    US$660
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