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 Market Research for Germany

Euromonitor publishes reports on industries, consumers and demographics in Germany.

  • Industry specific reports offer insight into market size and market share in Germany; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Germany report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Germany in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Germany Statistics factfile.

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Country Report

Vacuum Cleaners in Germany

Sales value of vacuum cleaners in Germany grew by 3% to €802 million in 2011. Much of this growth was generated by the fast emerging robotic vacuum cleaners. Meanwhile, volume sales grew at a more moderate pace with just a 1% increase seen. The sales...

May 2012 | US$900| Add to cart | View details ›

Country Report

Air Treatment Products in Germany

Air treatment products suffered due to the low consumer demand, as they are considered non-essential items as the moderate climate and pronounced seasons make air-cooling unnecessary in Germany. In addition, air treatment products are expensive, ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashers in Germany

In spite of the euro crisis, dishwashers increased value sales due to the demand for innovative, technologically-advanced, energy and water efficient appliances. The possession rate of dishwashers in Germany is relatively low as these are considered ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Heating Appliances in Germany

The majority of the houses and flats in Germany are well insulated and centrally heated on account of the strict regulations regarding the heating of dwellings, which makes heating appliances superfluous. Therefore, consumer heating appliances are ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Home Laundry Appliances in Germany

The euro crisis had very little effect on sales in 2011. Spurred on by the new, innovative products that are technologically advanced and the attractive discounts and credit facilities offered by the electrical goods specialist retailers, consumers ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Germany

The busy lifestyles of the Germans as well as the growth in single and two person households have changed the way people live. Ironing is generally considered to be a tedious household chore that is often avoided. In large households with children, ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Germany

The consumer demand for microwaves continued to decline in 2011, as many Germans are wary of microwave technology and believe that food cooked in a microwave ovens is unhealthy and many also think that the microwave destroys the quality and taste of ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Appliances in Germany

In spite of the euro crisis the consumer appliances market still performed healthily in Germany, showing an increase in both volume and value sales in 2011. The near zero inflation, healthy growth in the German economy, and falling unemployment rates...

May 2012 | US$2,400| Add to cart | View details ›

Country Report

Personal Care Appliances in Germany

Personal care appliances benefited from the lifestyle, health and wellness trends in Germany. Thus, products that enhance the appearance and improve the health were highly desired by consumers. People did not hesitate to invest large amounts in such ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Refrigeration Appliances in Germany

Refrigeration appliances has been almost stagnant for the third year in a row and this can be misleading, as in actual figures terms, sales are at a very high level of over four million units as of 2011. Sales volume had been at 4.0 million units at ...

May 2012 | US$900| Add to cart | View details ›

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Books more ›

Reference Book

Consumer Europe 2012

Oct 2011

Reference Book

World Consumer Income and Expenditure Patterns

Jul 2011

Reference Book

Retail Trade International

Oct 2010