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Germany

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany.

Germany StatisticsConsumer Lifestyles in Germany

Germany Country BriefingsFuture Demographics: Germany in 2030

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    Country Report

    Luxury Goods in Germany

    Nov 2016

    Luxury goods enjoyed further positive growth in Germany in 2016, with volume and value sales increases seen in all nine categories covered by Euromonitor International. The highest overall growth was seen in the rather young category of luxury ...

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    City Review

    Frankfurt City Review

    Nov 2016

    Frankfurt is the fourth-largest metropolis in Germany in terms of GDP, trailing Munich, Berlin and Hamburg. Known as Germany's financial capital, Frankfurt boasts the highest share of GDP originating in the business services sector (38% in 2015) ...

    US$725
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    Strategy Briefing

    Global Economic Forecasts: Q4 2016

    Nov 2016

    The victory of Donald Trump in the US presidential elections is another political shock to the economies of the developed world. The real impact of the new leadership to the fundamentals of the US economy will show once some new policies start to be ...

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    Country Report

    Packaged Food in Germany

    Nov 2016

    Retail value sales of packaged food continued to grow in Germany in 2016, as was the case in all years of the review period from 2011 to 2016. The last time a decline took place was in the context of the global economic and financial crisis and the ...

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    Country Profile

    Germany: Country Profile

    Oct 2016

    Germany’s economy will see modest growth in 2016. Gains in private and public spending along with modest growth in private consumption and wages should offset a poor export performance. An expansionary fiscal policy provides additional support. ...

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    Country Report

    Ready Meals in Germany

    Oct 2016

    As in most other years of the review period, ready meals was able to achieve higher growth rates in Germany towards the end of the review period in those categories with a better image, such as prepared salads, chilled pizza and chilled ready meals. ...

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    Country Report

    Sauces, Dressings and Condiments in Germany

    Oct 2016

    Retail value sales of sauces, dressings and condiments continued to grow in Germany, at a rate of 2% in 2016 to reach EUR3.7 billion, with a slightly positive development in retail volume sales. Apart from the favourable economic circumstances and ...

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    Country Report

    Soup in Germany

    Oct 2016

    Soup continued to decline, if very slightly, in Germany in 2016, by a fraction of a per cent to EUR444 million, making it the seventh negative year of retail value sales in a row. The same was true for retail volume sales, which recorded a slightly ...

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    Country Report

    Spreads in Germany

    Oct 2016

    The development of retail value and especially volume sales of spreads in Germany continued to be challenged by the changing breakfast habits of consumers. Due to their increasingly hectic lifestyles, and with employment figures at unprecedented ...

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    Country Report

    Breakfast Cereals in Germany

    Oct 2016

    Breakfast cereals has been shaped by consumers’ growing health awareness and interest in healthy and nutritious breakfast options. Especially muesli and granola, which are widely considered as healthy and favourable for an active lifestyle, continued...

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    Country Report

    Processed Fruit and Vegetables in Germany

    Oct 2016

    Retail value sales of processed fruit and vegetables experienced growth in 2016, driven by frozen products, such as fruit and processed potatoes. The latter continue to be part of the common stock in many German households. Overall, processed fruit ...

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    Country Report

    Processed Meat and Seafood in Germany

    Oct 2016

    Processed meat and seafood stagnated in volume in 2016 whilst posting 2% current value growth to reach €13.8 billion. Processed meat and seafood includes shelf-stable, chilled processed and frozen processed meat, seafood and meat substitutes. With a ...

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    Country Report

    Rice, Pasta and Noodles in Germany

    Oct 2016

    Whereas dried pasta, which traditionally is more of a stocking-up product, posted rather modest value growth in 2016, consumers continued to be increasingly intrigued by chilled pasta products, which are purchased more spontaneously than dried pasta....

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    Country Report

    Baked Goods in Germany

    Oct 2016

    Despite a very high level of maturity and saturation, which can be seen by the extremely high per capita purchase of almost 70kg, by the declining volume sales as well as the high importance and share of artisanal products on the one hand and of ...

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    Country Report

    Financial Cards and Payments in Germany

    Oct 2016

    The long-term trend of cash substitution continued to build throughout 2016 as German consumers increasingly used financial cards for payments. Credit cards and charge cards benefited from greater merchant acceptance and recorded the highest growth ...

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    Country Briefing

    Natural Resources: Germany

    Oct 2016

    Germany is the world’s fourth largest emitter of greenhouse gas, but the country has made strong commitments to reduce emissions and increase usage of renewable energy. Environmental protection is backed by Germany’s efficient law enforcement and ...

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    Country Report

    Consumer Lending in Germany

    Oct 2016

    The stable economic climate in Germany stimulated consumer credit in 2016, which helped overall consumer lending to record strong growth in terms of gross lending. Low unemployment, rising gross incomes and positive consumer confidence all fuelled an...

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    Country Report

    Computers and Peripherals in Germany

    Oct 2016

    Computers and peripherals continued its negative retail volume sales development in 2016. This can, to a large extent, be attributed to a high level of saturation and an increase in replacement cycles. German consumers have started to increasingly ...

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    Country Report

    Home Audio and Cinema in Germany

    Oct 2016

    Despite slightly decreasing retail volume sales of home audio and cinema in Germany, 4% current value growth was achieved in 2016. This adverse effect in 2016 was mostly caused through the growing demand for high-end and technologically-advanced ...

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    Country Report

    Home Video in Germany

    Oct 2016

    In 2016, retail volume sales of home video recorded a slight recovery from the rapid decline in 2015 and over the review period in general. The main contributing factor slowing down the negative development caused by the high level of saturation and ...

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