Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Germany: Country Profile

    Jun 2018

    The German economy is growing at a steady pace. A robust labour market, high rates of capacity utilisation and low interest rates are the main drivers. Strong gains in exports should offset the modest performance of private consumption. Housing ...

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    Beer in Germany

    Jun 2018

    The natural saturation of beer and its resulting decline in demand are expected to force retailers to reduce their display space for many beer brands and to no longer accept the many line extensions that have emerged. There were 14,000 breweries and ...

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    Cider/Perry in Germany

    Jun 2018

    The declining trend in beer consumption in Germany has benefited cider/perry towards the end of the review period, as consumers increasingly searched for more exotic and new product categories to indulge in. As product categories such as ...

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    Alcoholic Drinks in Germany

    Jun 2018

    German alcoholic drinks continued to decline in total volume sales in 2017, matching average annual decline over the review period, as consumers become increasingly health conscious and aware of their alcohol intake levels; thus, they are consuming ...

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    Rtds/High-Strength Premixes in Germany

    Jun 2018

    Compared to the review period, future volume and value growth for RTDs/high-strength premixes is expected to slow down. This is on the one hand, linked to the unpopularity of high-strength premixes, which are set to decline in total volume sales, and...

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    Spirits in Germany

    Jun 2018

    The long-term trend of declining volume sales is expected to continue over the forecast period, especially due to consumers’ rising awareness of their alcohol intake levels, healthier lifestyles and a high level of maturity of several types of ...

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    Wine in Germany

    Jun 2018

    In light of the ongoing health and wellness trend, declining on-trade volume sales and the premiumisation trend, total volume sales of wine are expected to stagnate but remain on a high level in terms of per capita consumption and thus perform ...

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    Toys and Games in Germany

    Jun 2018

    Toys and games in Germany performed well in 2017, growing further in current value terms. Video games benefited from strong new product launches such as the Nintendo Switch, digital content and games as well as innovative technologies including new ...

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    Traditional Toys and Games in Germany

    Jun 2018

    Traditional toys and games in Germany managed once again to record value growth across most categories in 2017. Driven by the much hyped summer toy the fidget spinner and all its derivatives as well as slime-related toys, other traditional toys and ...

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    Video Games in Germany

    Jun 2018

    Despite an originally positive development for hand-held consoles early in 2017 sales plummeted towards the second half of the year, resulting in a massive decline. This sudden turn for the worse was mainly due to the ongoing success of Sony’s ...

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    Dog and Cat Food Packaging in Germany

    May 2018

    In order to better monitor and regulate pets’ food intake, many German consumers are purchasing smaller single-serve portions for their animals. Especially within wet food, this has led to increased demand and volume sales of 80g or 100g pouches for ...

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    Cat Food in Germany

    May 2018

    Cat food in Germany has been impacted by similar factors and trends as dog food. The German cat population has kept growing gradually, although at a slowing pace, whilst family cats, especially indoor cats, are tending to get older on average. In ...

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    Dog Food in Germany

    May 2018

    Dogs still play a significant part in many German consumers’ lives, as they are the most popular pet after cats, with an increasing population. Consequently, volume sales of dog food continued growing in 2017, also benefiting from smaller packages, ...

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    Other Pet Food in Germany

    May 2018

    Pets other than cats and dogs continued to lose significance in Germany in 2017, resulting in a stagnant population. Birds and small mammals/reptiles recorded population decreases, as changing family dynamics and digitalisation limited their ...

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    Pet Care in Germany

    May 2018

    In 2017, pet care in Germany followed trends and developments from human-centred industries ever more closely. Smaller, independent manufacturers especially tended to pick up developments – even niche trends – from packaged food, health and wellness ...

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    Pet Products in Germany

    May 2018

    Most German consumers are invested in their pets’ health and wellbeing. Not only do they try to offer them the most natural, nutritionally valuable or breed-specific food, they also aim to support their other needs to maintain and enhance their ...

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    Better For You Beverages in Germany

    May 2018

    While the introduction of a sugar tax is unlikely to hit the German market in the near future, soft drinks producers have already begun to adapt their beverage portfolio to the ongoing sugar and calorie reduction debates which are being held across ...

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    Better For You Packaged Food in Germany

    May 2018

    Towards the end of the review period, reduced fat dairy increased its lead in better for you packaged food in Germany. Except for reduced fat condensed milk, all categories contributed to this growth, and the highest, double-digit growth was seen by ...

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    Fortified/Functional Beverages in Germany

    May 2018

    German consumers have increasingly been interested in purchasing beverages which not only taste good but which also have an added functionality to them, further adding to their healthy lifestyle trends. The desire for beverages with functional ...

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    Fortified/Functional Packaged Food in Germany

    May 2018

    Retail current value sales of fortified/functional products were only able to achieve slow development in Germany in 2017. This was a result of many internal factors, but especially external factors, which for the most part are expected to remain in ...

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