Euromonitor International publishes the world's most comprehensive market research on the hair care industry.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Global Hair Care Overview Part I: Rooting Hair in the Numbers

Oct 2017

The global hair care market was slow to react to evolving consumer demands in 2016. This, coupled with market volatility beyond manufacturers’ control, led to hair care continuing to grow below the beauty industry average. However, hair care concerns...

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Strategy Briefing

Corporate Strategies in BPC

Oct 2017

Multinationals deploy multi-pronged strategies to expand their sales upon shifting market dynamics. One of the defining challenges in global beauty in recent years has been the increasing competition international players and heritage brands face ...

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Company Profile

Beiersdorf AG in Beauty and Personal Care

Sep 2017

Beiersdorf’s Nivea leads global skin care, and generated 86% of its 2016 BPC sales. La Prairie and Eucerin widen its price positions. While a strategic focus on these three brands, and on skin care function boosted growth, fiercer competition ...

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Strategy Briefing

Hair Care Efficacy Expectations Expand with Shifting Consumer Needs

Aug 2017

Euromonitor explores the shifting hair care needs and preferences of global consumers. Results are based on responses to Euromonitor’s 2016 Beauty Survey, which includes 20,000 online consumers in 20 countries....

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q3 2017

Aug 2017

Q3 saw negligible but positive changes to the top line projected growth of the beauty and personal care industry. Markets which, as recent as 2016, held much hope for the industry’s immediate future, including Saudi Arabia and China, have tapered off...

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Country Report

Hair Care in Japan

Aug 2017

The end of the review period saw a shift towards more natural hairstyles, with consumers increasingly prioritising hair health when buying hair care. 2015 saw a focus on healthy, thick, glossy and frizz-free hair, with bobs proving popular. 2016 saw ...

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Country Report

Hair Care in Bolivia

Aug 2017

In 2016, hair care manufacturers sought to better meet the expectations of Bolivian consumers. In a category with a wide range of products, it is very difficult for companies to differentiate their brands....

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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2017

Colgate-Palmolive Co outperformed the global BPC market over 2011-2016 thanks largely to booming demand for its oral care products in emerging markets. However, increasing competition is making market conditions tougher, and although it has slimmed ...

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Strategy Briefing

Channel Review in Beauty and Personal Care

Aug 2017

Despite the rapid growth of e-commerce over the last decade, store-based retailing continues to dominate the distribution landscape, accounting for 83% of global sales in beauty and personal care in 2016. The physical selling space is constantly ...

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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Jul 2017

Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: the upsurge in colour cosmetics usage, exclusive fragrances, oil-based formats and face masks. These have contributed strongly to its revenue growth ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Jul 2017

Johnson & Johnson Inc (J&J) is a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function, safety and credibility. However, the bulk of its ...

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Country Report

Hair Care in Estonia

Jul 2017

Hair care in Estonia continued to grow in 2016 as consumers, more confident in their economic circumstances, were more willing to spend on hair care products. During the review period the lines between mass and premium brands became increasingly ...

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Company Profile

Unilever Group in Beauty and Personal Care

Jul 2017

Unilever’s strategy of increasingly focusing on higher-priced premium segments and dynamic categories continues in 2017, with the acquisition of Hourglass and its investment into True Botanicals. Unilever is also strengthening its portfolio via ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2017

Amway Corp saw a sharp decline in beauty and personal care sales over 2011-2016. Its main problem is plummeting sales in China, its largest market, as it has come under threat from other direct sellers, local competitors and weakening demand for its ...

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Country Report

Hair Care in South Africa

Jul 2017

Hair is an important part of personal appearance and many people, both men and women, put a lot of effort into ensuring they adopt the most suitable styles, cut and colour to enhance their looks. In general, ethnic consumers tend to spend more than ...

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Strategy Briefing

Hair Care in Latin America

Jul 2017

Latin America’s hair care market quickly bounced back in 2016, to record 4.3% value growth in current terms, following a weak 2015. Brazil’s water crisis and political and economic turmoil, dampened growth, and negative habit persistence on the back ...

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Company Profile

Coty Inc in Beauty and Personal Care

Jun 2017

Coty has been undergoing a significant transformation. Having historically relied on fragrances to generate most of its revenue, the company is now diversifying its portfolio in terms of both category and region. The integration of Procter & Gamble’s...

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Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a ...

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Country Report

Hair Care in Kenya

Jun 2017

The continued popularity of hair care among the country’s working middle-class and young population promoted value sales of skin care in Kenya in 2016. Additionally, increased internet access, international travel and educational articles in the ...

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Company Profile

L’Oréal Group in Beauty and Personal Care

Jun 2017

L'Oréal leads the global beauty and personal care industry. As it faces dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart ...

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