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Market Research on Hair Care

Euromonitor International publishes the world's most comprehensive market research on hair care within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Company Profile

    L'Occitane International SA in Beauty and Personal Care

    L'Occitane International SA, a French manufacturer of natural beauty products, saw rapid growth between 2009 and 2014, partly underpinned by store openings, but also by rising demand for natural cosmetics in Asia Pacific and Latin America. Economic ...

    Dec 2015 | US$570 | Add to cart | View details

    Company Profile

    Beiersdorf AG in Beauty and Personal Care

    Beiersdorf AG operates Nivea, the leading global skin care brand, which generated 86% of its 2014 BPC sales. It also operates La Prairie and Eucerin, which slightly widens its price positions. Its strategic focus on these brands and on skin care, ...

    Dec 2015 | US$570 | Add to cart | View details

    Company Profile

    Shiseido Co Ltd in Beauty and Personal Care

    Japanese BPC player Shiseido Co Ltd is undergoing a strategic overhaul to help grow sales internationally and develop the Shiseido brand in particular as a global beauty leader, and develop a stronger premium position with its NARS and bareMinerals ...

    Dec 2015 | US$570 | Add to cart | View details

    Company Profile

    Johnson & Johnson Inc in Beauty and Personal Care

    US producer Johnson & Johnson Inc (J&J) sees itself as a healthcare company rather than a BPC player. This gives the company’s BPC portfolio a pharmaceutical tilt, in theory a competitive edge in a market where consumer demand for function and ...

    Nov 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Malaysia

    Consumers have become more sophisticated and care more about the quality and effectiveness of hair care products. Therefore, there are many products available in the market, offering different benefits like smoothing, hair loss control and ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Egypt

    Gloomy economic conditions hindered growth of the hair care category in 2014, especially shampoo. This trend is changing shopping habits, as more consumers are opting to buy smaller packs that offer immediate financial gratification rather than ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Indonesia

    Manufacturers continued to introduce new products targeting specific needs of consumers in 2014. Given that hair care is dominated by shampoos, which is considered saturated, the hair care demand is still growing healthily, considering the large ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Vietnam

    In response to the rising demand for natural products, hair care manufacturers tended to advertise their offerings as being augmented with natural ingredients. Pantene Nature Care claimed to be made from avocado oils, melon essence and aloe vera. ...

    Sep 2015 | US$990 | Add to cart | View details

    Global Briefing

    The Future for Plastic Tubes: Opportunities Analysis in Beauty and Personal Care

    Squeezable plastic tubes rose by 4% in personal care globally in 2014; an even better performance than total packaging’s 3% increase. Over 2014-2019, plastic tube volumes are set to grow primarily alongside rising toothpaste sales in developing ...

    Sep 2015 | US$1,325 | Add to cart | View details

    Country Report

    Hair Care in New Zealand

    Colourants saw the strongest current value growth within hair care in 2014, as the ageing population sought solutions for greying hair that were quick, easy and convenient. In particular, new developments within colourants emerged over the last two ...

    Sep 2015 | US$990 | Add to cart | View details

    Company Profile

    Colgate-Palmolive Co in Beauty and Personal Care

    Colgate-Palmolive Co is the world’s fourth leading company in the beauty and personal care industry, a testament to its oral care presence given its position stems mainly from this category. Despite cutting-edge innovations in oral care, its narrow ...

    Sep 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Kazakhstan

    In Kazakhstan there was a trend of using various conditioners, balsams, masks and oil sprays for hair treatment in 2014. Women have started to use different colourants for hair as well as curling and ironing equipment for the hair, both of which in ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Uzbekistan

    In 2014, hair care witnessed mixed development of trends in Uzbekistan. There was development of products that offer value-added benefits, such as vitamins, natural ingredients and different extracts. At the same time, the consumer base continued to ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Algeria

    Hair care in Algeria is experiencing very positive growth. The growth rate in 2014 was even one percentage point higher than the review period CAGR of 8%. This positive trend is explained by Algeria’s better economic conditions and changes in ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Belarus

    The demand for hair care is supported by two trends – increasing interest in natural ingredients and bigger packaging. Consumers are becoming more educated and aware of products’ ingredients, read labels, searching for natural components and for ...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Unilever Group in Beauty and Personal Care

    Unilever’s strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, Unilever is intensifying activities to ...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Estée Lauder Cos Inc in Beauty and Personal Care

    Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: exclusive fragrances, oil-based formats and the increasing use of face masks. Since October 2014, Estée Lauder has purchased Le Labo, Rodin Olio Lusso, ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in the Philippines

    Hair care companies continuously innovate in order to provide consumers with more choice and to cater to underserved niches. In 2014, new product choices in the category include Pantene Aqua Pure, which uses Clean Rinse technology to minimise residue...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Thailand

    Hair care registered slightly stronger current value growth in 2014 than in 2013. Consumers’ rising image consciousness was the key contributor to hair care performance, as they invested in various hair care products to boost the overall health of ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Taiwan

    Growth in hair care in Taiwan remained healthy in 2014. Manufacturers continued to introduce formula improvements across most hair care categories. These included additions that were season-specific and target group-specific. The launch of more ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hong Kong, China

    Hair care increased in current value by 5% in 2014 to reach HK$1.7 billion. With the humid climate in Hong Kong, hair care is an important part of the beauty routines of many consumers in the territory. Moreover, with current fashion trends focusing ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Slovenia

    As the adverse economic situation in Slovenia forced many consumers to cut their spending, Slovenians started to look for value-for-money deals and less expensive products, maintaining a certain quality level. Therefore, the demand for non- basic and...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Following its divestment of beauty brands, Procter & Gamble will be losing its spot as the number one beauty and personal care player, but a streamlined portfolio is expected to yield positive results for the company.

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    L‘Oréal Groupe in Beauty and Personal Care

    L'Oréal is soon to become the leader in the beauty and personal care industry. In 2014, however, the company came under some pressure in the mass segment. It is reinforcing its position through strategic acquisitions and a stronger digital drive: the...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Henkel AG & Co KGaA in Beauty and Personal Care (world)

    While Henkel recorded good year-on-year growth in beauty and personal care in 2014, the company is faced with two major challenges. Firstly, the company has a narrow beauty focus with hair care generating most of its total beauty and personal care ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Brazil

    Hair care recorded current value growth of 11% in 2014, reaching BRL21.2 billion. This good performance, with a growth rate very similar to that recorded in 2013, was driven by sales of value-added products, such as 2-in-1 products and products which...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Bulgaria

    Hair care in Bulgaria is a mature category saturated with products. In 2014, retail volume sales decreased modestly in most subcategories, while average unit prices increased slightly. Unit price growth was an interesting development given general ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Switzerland

    Innovations in hair care increasingly take their inspiration from other beauty categories such as skin care, colour cosmetics and fragrances. Skin care has had the greatest influence on hair care, with some skin care ingredients being recognised as ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Belgium

    Hair oil was first developed for and used in hair salons, but this product has also been offered to the public in supermarkets and parapharmacies/drugstores for a few years. 2013/2014 saw a few launches in this segment, such as Elsève Extraordinary ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in France

    The rising numbers of people resorting to at-home hair and beauty treatments benefited hair care in 2014. This trend was reinforced due to reduced numbers of visits to hair and beauty salons in France and the desire for a pampering experience. Hair ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Natura Cosméticos SA has built global share in the BPC market due to its success in Brazil; this underlines the importance of direct selling in the company’s domestic market. However, it has started to lose share to store-based retailers in Brazil ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in India

    Hair care registered growth of 14% in current value terms in 2014, to reach INR154.7 billion. This was driven by colourants and salon hair care, which grew by 20% and 17% respectively in current value terms. With rising pollution and health issues, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Czech Republic

    In 2014 Czech consumers showed less interest in 2-in-1 products and stronger interest in specific products with extra benefits. In colourants, oil variants and variants without ammonia gained wider attention from consumers. In shampoos, products for ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Singapore

    Hair care saw current value sales growth of 4% in 2014, unchanged from the performance seen in 2013. Consumers increasingly sought chemical treatments, such as perms, rebonding and colouring, to style their hair and remain fashionable, in line with ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Amway Corp in Beauty and Personal Care

    Amway Corp, the largest direct seller in the world, is increasingly focusing on consumer health. Nevertheless, within BPC, it is investing in new production sites to supply emerging markets in Asia Pacific. Globally, 64% of its 2014 BPC sales were ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Peru

    During 2014 further specialisation in hair care in the country was seen. A wide variety of products is available in this category, each addressing a specific hair condition. This variety has also led consumers to further specialise their consumption....

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hungary

    Hair care recorded higher current value growth in 2014 than was seen over the review period. From 2009 to 2014 hair care suffered from the negative effects of the economic downturn, such as decreasing demand, decreasing volume sales and depressed ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Poland

    Discounters and parapharmacies/drugstores strengthened their leading positions to become even more important distribution channels with 58% combined value share in 2014. The good performance and increasing popularity of these channels is on the one ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Yves Rocher Sa in Beauty and Personal Care

    Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Spain

    While many hair care categories comprise mainly essential everyday products, sales in the category are not fully safe from the lingering negative effects of the economic crisis. In 2014, Spanish consumers still rationalised the use of these products ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Netherlands

    Despite being a mature category, hair care continued to register positive sales growth in the Netherlands in 2014. Dutch consumers’ heightening hygiene standards meant that there was a trend towards washing hair more frequently. While male Dutch ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Revlon Inc in Beauty and Personal Care

    Despite Revlon’s high profile label and multinational presence, the brand remains heavily reliant on the mature US market, limiting its growth potential. Moreover, a slow innovation pipeline has side-lined its eye and facial make-up business, ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Pakistan

    Hair colouring products have been able to acquire large shelf space in modern trade stores. Hair loss treatments was least preferred by consumers in hair care in 2014. Lower-class consumers have begun to prefer shampoos as an alternative to soap for ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Japan

    In 2014, hair care in Japan achieved current value growth of 2%. This positive performance was largely driven by standard shampoos and conditioners, which grew in both current value and volume terms. In 2014, the leading players launched ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Nigeria

    Growth in the young population in Nigeria remains strong, and continues to drive sales of hair care products, which are considered more essential than many other beauty and personal care products. In particular, the growth of the young female adult ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Germany

    Individual styles, a professional look and a clean appearance continued to be important factors for German consumers in 2014, thus also impacting hair care. In an ever more hectic and fast-paced world, it is not always easy to find the time to visit ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Romania

    The large size and strong growth potential of hair care mean that the category has a strong growth dynamic. Its two main types of products, standard shampoos and colourants, paint a picture of the buying and consumption habits of Romanian customers. ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Kenya

    There is a growing perception among Kenyan women that straight and dark hair is attractive, easy to manage and more beautiful than naturally curly hair, which is increasingly perceived as difficult to manage. Leading hair care manufacturers are ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Portugal

    The economic crisis which continues to plague Portugal, and which has left the majority of Portuguese consumers with lower levels of disposable income, continued to negatively impact hair care in 2014. This motivated many Portuguese consumers to make...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in South Korea

    Salon hair care recorded the fastest current value growth in 2014 of 6%. Salons offer their customers the change to purchase the products that fit their hair and scalp condition. Selling salon hair care products leaves a high margin for salons and ...

    Jun 2015 | US$990 | Add to cart | View details
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