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Hair care market research

Euromonitor has the world’s most comprehensive research on the hair care category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the hair care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our Hair Care market research answer questions such as:

  • What is the market size of hair care products?
  • What are the major brands in hair care?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

results

 

Country Report

Hair Care in Portugal

Hair care remained a very fragmented category in 2013 with many brands competing for a place in the sun. Hair care was also one of the categories in which innovations can make a difference. The recent promotional actions and changes in preferred ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in the United Arab Emirates

The massive influx of expatriates into the United Arab Emirates towards the end of the review period, the majority of whom are drawn by high and rising disposable income levels and the increasing number of job vacancies, fuelled growth in numerous ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Belarus

In 2013 hair care remained the largest category in value terms within the beauty and personal care market in Belarus. This category is also one of the most developed in terms of product availability, affordability and awareness. Belarusians, both ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Ireland

Hair care saw a better performance in 2013 with value sales seeing a very marginal increase to reach €138 million. The category continued to see a slight benefit from the switch from home hair care from salons due to financial pressures for many ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Russia

Professional positioning, salon hair care and premium hair care products continued to record growing demand in Russia in 2013. Russians looked for effective solutions and thus turned to products that they trusted. The expansion of modern distribution...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Indonesia

Given that hair care, which is dominated by shampoos, is already considered saturated, manufacturers continued to introduce new products to address specific consumer needs in 2013. With the urbanisation and increasingly busy lifestyle of urban ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Brazil

Hair care posted current value growth of 9%, reaching R$18.9 billion in 2013. This strong result was mainly driven by the introduction of value-added products, such as 2-in-1 products and products that deliver salon results. Despite the good growth ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2013. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Under its ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Natura Cosméticos SA in Beauty and Personal Care

Despite being almost entirely reliant on the Brazilian market, Natura ranked 14th globally in 2013 in beauty and personal care. It is the leader in Brazil despite being a direct seller. Its successful implementation of a direct selling model has ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Belgium

After years of failure, manufacturers finally managed to break the vicious circle of price triggered by the big brands sold at slashed prices – namely Syoss from Henkel and Franck Provost from L’Oréal - in 2013. In order to generate more added value ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Switzerland

During 2013 hair care continued to be influenced by the trends towards value-added and “free-from” products. Present for a number of years already, the trend towards silicone-free hair care products has broadened to include other active ingredients, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in the Netherlands

Hair care managed to achieve relatively high growth in value sales in 2013, despite its maturity in the Netherlands. Continuous innovations by the major brands pushed sales up as they stimulated demand and helped to achieve higher average unit ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Amway Corp in Beauty and Personal Care

Amway is a global player in beauty and personal care (BPC) with a strong presence in China and a fast emerging presence in India. The company however has begun to face stronger competition from other direct sellers in China such as Nu Skin while it ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Revlon Inc in Beauty and Personal Care

Revlon’s eponymous brand is one of the most recognised labels globally. It has established a multinational presence, but remains heavily reliant on the mature and competitive US market. Revlon has maintained its share in nail products, but a slow ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

L‘Oréal Groupe in Beauty and Personal Care

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in France

Innovation was again important within this category. It brought new added value to the market, driving value sales. New brands and products emerged, and the majority of them with professional positioning as they are common in hair salons, like dry ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Thailand

Consumers’ increased exposure to international beauty and grooming trends via the internet and other media boosted their willingness to invest in more advanced hair care products during 2013. Consumers were thus seeking hair care products that can ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Oriflame is a leading player in the BPC direct selling market. It has faced several challenges, however, as sales in Eastern Europe wane. It is also overly reliant on the unstable Russian market, where recent political upheaval is having an impact on...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Chile

New products developed to repair damaged hair led growth for companies in 2013. A combination of factors, such as water with fluoride and chlorine, dry weather and elevated pollution levels, together with higher disposable incomes, resulted in ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

L‘Occitane International SA in Beauty and Personal Care

L'Occitane International SA, a French manufacturer of natural beauty products, has seen rapid growth over the review period, benefiting from the increasing demand for premium, natural cosmetics in emerging markets such as Asia Pacific and Latin ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Serbia

Hair care is a category that can be considered developed in Serbia. This can be especially seen in the recent year when new launches have been well adopted. In general, consumers follows the trends of the western world and are willing to try new ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Norway

Growth was driven by a wide range of new and innovative product developments, as people constantly demanded better products for their hair. In terms of what can be corrected with a beauty product, Norwegian women found it most important to correct ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in the United Kingdom

With competition intensifying in most hair care categories, manufacturers have tried to keep up with demand by expanding their product ranges, adding ingredients to their original formulas and positioning the end products accordingly. Shampoos and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Iran

Consumption of hair care products continued to increase in 2013 in spite of the many limitations imposed, especially on multinationals. The young urban population, with a strong desire for modern hair care products, was the main driver of this ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Colombia

Hair care products which aim to protect, nourish and reduce hair damage inflicted by perms, colourants and environmental conditions made significant progress in 2013 and are now expanding to a broader concept, hair anti-agers. Pantene Age-Defy and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Canada

Hair care in Canada is a highly developed and saturated environment, with a wide range of products and brands available in all price segments. While new product development adds dynamism to hair care, it does not ensure long-term growth due to me-too...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in the Czech Republic

In 2013, hair care benefited from increasing consumer demand for higher-quality products which offer strong protection. Thus, medicated shampoos, 2-in-1 products and colourants were particularly popular. However, the growth of these categories was to...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Finland

2013 witnessed the introduction of hair oils as various brands expanded their product lines with these products. Compared to the rest of Western Europe, Finns colour their hair more often and use more hair styling agents. This combined with harsh ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Avon Products Inc in Beauty and Personal Care

Avon’s fortunes have sharply diminished in recent years. Where it previously benefited from an early move into China, China is now among its heaviest burdens with too much indecision over its retail model and high legacy operational costs. In North ...

Jul 2014 | US$525 | Add to cart | View details

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Estée Lauder has performed strongly thanks to expansion in emerging markets, frequent new product launches and timely identification of market opportunities. Its focus however, remains too narrow in terms of categories in comparison to some of its ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Uruguay

The 7% growth in current value terms posted by hair care in 2013 was higher than the 5% CAGR of the review period. The favourable evolution of unit prices in most hair care categories and good economic conditions enabled consumers to absorb price ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in the US

Hair care grew by 2% in current value terms in 2013, rising to US$11.4 billion; this growth rate was above the review period CAGR of 1% from 2008-2013, but in line with the 2% CAGR from 2011-2013. Despite decent growth from conditioners and salon ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Pakistan

Global brands continued to invest heavily in marketing campaigns in 2013. Companies like Procter & Gamble and Unilever marketed their brands in order to build on their shares. Brands continued to focus on hair care problems such as hair loss and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in India

Leading companies including JK Helene Curtis Ltd introduced men-specific range of shampoos and started to make hair care gender specific in 2013. Men-specific hair care products, especially shampoos, were advertised heavily on television and social ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Argentina

In 2013, hair care registered important changes in product formulas, highlighting new ingredients that generate a positive impact because of their benefits. Components such as vitamins –biotin- proteins –keratin- calcium and amino acids were some ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Procter & Gamble, despite being the leading beauty and personal care player, is losing ground due to not adapting to market shifts quickly enough. Going forward, its success will depend on creating new segments as it has lost ground to its key ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Morocco

Hair care in Morocco continued benefiting from strong consumer demand in 2013. The importance of appearance and wellbeing contributed to the overall value performance of the category. Brand owners tended to maintain the attractiveness of the category...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Nu Skin Enterprises Inc in Beauty and Personal Care

Nu Skin is a US-based direct seller of premium BPC products. It saw explosive growth in the Chinese market in 2012/2013. However, in early 2014 it became the subject of an investigation by Chinese authorities into its practices in the country. The ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Kenya

Increased spending by women and men on hair care, has led to an increase in the number of brands on the Kenyan market. L’Oréal launched the Amla Legend hair products range under its Dark & Lovely brand during 2013, with mass advertising through ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Spain

Hair care products are considered part of the daily hygiene routine and as a consequence, sales have not suffered as much as other categories in the Spanish beauty and personal care market. Value sales of hair care products declined slightly in 2013....

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Denmark

In 2013 the hair care category grew by 2% in current value terms to reach DKK2,282 million. 2013 was a good year for all hair care, as all categories except perms and relaxants experienced positive growth. The value growth was mainly a result of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Slovakia

Hair care recorded stable positive current value growth of 2% during 2013 as the largest hair care category of shampoos performed well thanks to new product innovations in terms of new fragrances and the unique composition of recently launched ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Peru

When it comes to hair care, Peruvian consumers are increasingly becoming more demanding, opting for products that satisfy more than the basic need to keep hair clean. For instance, women look for products that take care of their type of hair ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Cameroon

Hair care in Cameroon increased by 5% in current value terms in 2013. This favourable performance was due to increasing purchasing power among working women as disposable incomes rose, boosting spending on hair care products. A significant proportion...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Bosnia-Herzegovina

As during the review period, hair care declined in current value terms during 2013. In fact, 2013 hair care sales showed a stronger decline than the -1% CAGR of the review period. Consumers’ disposable incomes continued to decline in 2013, further ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Slovenia

Similar to other beauty and personal care categories hair care witnessed increasing demand for added value in products and a good price:quality ratio became an essential factor in purchasing decisions for an increasing number of price-sensitive ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Guatemala

In 2013, sales of hair care reached GTQ739 million after recording 3% current value growth. This was overall a very hard year for the Guatemalan economy, when consumers had to adjust their purchasing habits due to the slow national economy and the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Germany

Individual styles, professional looks and a clean appearance continue to be important factors and trends among German consumers in 2013, also leaving their traces within hair care in Germany. As in increasingly hectic and fast-paced times, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Algeria

Hair care witnessed 8% current value growth in 2013, a rate that was slower than that of the previous year. This was despite volumes sales posting a stronger performance, and was due to prices rising at a slower rate.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Croatia

Hair care is again one of the most, if not the most dynamic beauty and personal care category. Due to advertisements, competition is the most intense here. Innovation, especially in other hair care, continues to encourage consumers to make impulse ...

Jul 2014 | US$900 | Add to cart | View details
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