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Hair care market research

Euromonitor has the world’s most comprehensive research on the hair care category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the hair care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our Hair Care market research answer questions such as:

  • What is the market size of hair care products?
  • What are the major brands in hair care?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

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Country Report

Hair Care in Bolivia

Bolivians continue to demand hair care products that target their specific needs, which are specific for their hair types and which offer the most benefits. As a result, the companies present in the category have invested in developing brands that ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Georgia

The dominant category in hair care is standard shampoo. In 2014 sales shampoo accounted for 64% of total hair care sales amounting to GEL56 million, with current value sales up by 4% over the previous year. Colourants is other large category with 15%...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Macedonia

Hair care recorded 2% current value growth in 2014 and sales of MKD778 million, with growth in line with minimal population changes. This reflected that 2014 was a year of caution regarding spending on hair care products.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Bosnia-Herzegovina

The 2014 performance of hair care was only slightly weaker relative to the review period CAGR of -2% in current value terms. All hair care formats declined, indicating that the cause for the decline was systemic – weakness in the economic environment...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Canada

The hair care market is Canada is saturated and shows high penetration. Hair care grew by 1% in current value terms in 2014, rising to C$1.6 billion. With competition intensifying in most hair care categories, manufacturers have tried to keep up with...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Denmark

Trade sources previously expected to see the transfer of skin care properties, in particular anti-ageing, to hair care product development but this failed to fully materialise despite the launch of products such as Pantene Pro-V Youth Protect in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Croatia

In recent years, manufacturers tried to arouse some interest in consumers by presenting some of their new launches as salon/professional hair care, but now adjusted to be sold in retail. Most notable example was Syoss by Henkel Croatia doo. It did ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Estonia

Hair care in Estonia continued to grow in 2014 as consumers started to feel more confident in economic terms and were more willing to spend larger amounts on hair care products. During the review period, mass and premium brands moved closer together,...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Uruguay

The positive unit price growth recorded in the majority of hair care categories during 2014 enabled Uruguayan consumers to absorb unit price increases while purchasing the same volume of products. Shampoos remained the largest hair care category in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Iran

Hair care registered considerable growth in current value terms in 2014. This was mainly a result of increasing awareness and improved distribution in key urban areas from multinationals such as Unilever and Beiersdorf. More modern categories like ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Latvia

Hair care continued to grow in 2014, mainly due to stable disposable incomes and the increasing hair oil trend. Local consumers, especially females, actively engaged in experimenting with new hair care products containing various oils, which in turn ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Tunisia

Hair care continued to achieve healthy value growth of 13% in 2014. In fact, many Tunisian people have expended a desire to improve their personal image by using styling agents and colourants, among others. Therefore hair care achieved an important ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Lithuania

Similar to other beauty and personal care categories, hair care was lifted by the improving economy in Lithuania. Freer spending by shoppers was the primary reason for growth in 2014. At the same time, consumers became much more demanding. Even if ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Israel

A trend in recent years was Moroccan oil and keratin hair treatments. These are generally very expensive treatments which are carried out in salons by professionals; however, many brands in the market, both mass and premium, are launching shampoos ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Norway

Concerns about health and wellness amongst Norwegian consumers were also noticeable in hair care in Norway in 2014. Norwegians became more aware of the ingredients that they are using on their hair and whether these are natural or, ultimately, ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in the United Arab Emirates

Arab and Asian women in particular are not looking for convenience when purchasing hair care products in the United Arab Emirates. Due to the importance and appreciation of long and healthy hair within these societies, women are willing to spend time...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Turkey

In 2014, hair care demonstrated strong double-digit current value growth. This was stimulated by new product launches and an increase in marketing campaigns that helped to boost consumer awareness of and demand for products. As Turkish consumers are ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in China

Hair care experienced slower value growth in 2014 than in the previous year, mainly due to the saturating standard shampoos category, which accounted for 72% of hair care value sales and recorded value growth of only 3% in 2014. Mainstream products ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Colombia

Hair care leaned on new product developments to sustain moderate growth in 2014. Bioexpert from Quala SA was a sales phenomenon that rapidly reached a considerable share in standard shampoos. The combination of a product with a natural claim, ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Russia

Together with growing health concerns, consumers showed greater demand for more-natural products within hair care in 2014. Over the review period, Russians increasingly believed that healthy hair was well-groomed hair. Healthy hair is considered to ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Saudi Arabia

Hair care continued to benefit strongly from a number of trends at the end of the review period. Rising disposable incomes notably enabled consumers in all income groups to spend more on hair care towards the end of the review period. Low-income ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Greece

High levels of innovation characterised hair care in 2014. Product features and developments previously found only in the niche category of salon hair care are now flooding the supermarkets. Product innovation is mainly focused on two areas; the use ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Austria

As personal hygiene and cleanliness take a hold in Austria’s social environment, hair care products are used on a regular basis and thus considered a commodity. This has led to increased usage of hair care products in Austria. Hair care in Austria is...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Ireland

Hair care recorded current value growth of 2% in 2014, taking sales to €144 million. The category continued to see healthy growth thanks to new product development. At-home hair care also remained popular. However, with salon prices falling and ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Finland

Hair care in Finland is the biggest selling category in beauty and personal care, leaving even skin care behind. It has been estimated that its exceptional position is due to the fact that Finns tend to have fine hair and struggle against flat hair ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Venezuela

Hair care in Venezuela continued to be strongly influenced by government price controls during 2014. The prices of shampoos and conditioners have been fixed and there has been little variation in this prices since April 2012. This has resulted in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Sweden

Hair care experienced a slowly declining value trend in 2014, following the development seen in 2013. This is much a result of maturity, but also due to consumers reducing their usage of shampoos for environmental and health reasons. The “no-poo” ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Ukraine

Similar to other beauty and personal care categories hair care has witnessed increasing demand for added value in products and a good price-to-quality ratio has become an essential factor in purchasing decisions for an increasing number of ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in the US

Hair care grew by 2% in current value terms in 2014, rising to US$11.6 billion; this growth rate was in line with review period CAGR of 2% from 2009-2014, indicative of the largely normalized market for these products. While shampoos and ...

May 2015 | US$1,000 | Add to cart | View details

Passport

Passport Hair Care Americas

All current Hair Care category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Asia Pacific and Australasia

All current Hair Care category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Eastern Europe

All current Hair Care category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Middle East and Africa

All current Hair Care category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$9,500 | Add to cart | View details

Passport

Passport Hair Care Western Europe

All current Hair Care category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2015 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Global

All of our data and analysis for Hair Care in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2015 | US$50,000 | Add to cart | View details

Global Briefing

Digital Strategies Serve All Aspects of Operations in Global Beauty

Beauty companies have a growing focus and rising investments into developing their digital strategies and online presence. The objective of these strategies does not only include online sales but also to build strong brand image, raise brand ...

Mar 2015 | US$1,325 | Add to cart | View details

Country Report

Hair Care in Kazakhstan

In 2013, hair care continued to benefit from a further shift towards more expensive and higher-quality products. This trend was supported by improving purchasing power and population growth. Younger people use shampoos, though most elderly consumers ...

Feb 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Azerbaijan

At the end of the review period hair care remained a strongly competitive category in Azerbaijan. Such demand was due to the essential nature of hair care. Hair care witnesses the most intensive and massive advertising campaigns on leading television...

Jan 2015 | US$1,000 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Johnson & Johnson defines itself as a health-focused company, and this strongly informs its beauty and personal care offer. The company benefits from a broad geographic spread, and has developed a strong base for development in key growth categories ...

Dec 2014 | US$575 | Add to cart | View details

Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

While Henkel recorded %4 growth in beauty in 2013, the company is faced with two major challenges. Firstly, it has a narrow beauty focus with hair care generating almost 60% of its total beauty sales and, secondly, the company’s regional balance is ...

Dec 2014 | US$575 | Add to cart | View details

Country Report

Hair Care in Uzbekistan

In 2013, hair care products continued gaining consumer trust. Thanks to increasing awareness consumer deposit incomes, the number of consumers using hair care products on a more regular basis increased. Manufacturers continued offering new product ...

Nov 2014 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Taiwan

In 2013, hair care experienced positive growth of 4% in value terms. The 2013 growth was also faster than the CAGR over the review period as local consumers often style and colour their hair themselves. The growing trend of hair protection led ...

Nov 2014 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Romania

Hair care was one of the largest and most dynamic categories in beauty and personal care in 2013 due to its perception as satisfying basic needs combined with the sophistication of the offerings on the market. Heavy advertising campaigns in all media...

Nov 2014 | US$1,000 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Colgate has proved to be one of the most recession-proof companies, but in 2013 this seemed to have stalled for two reasons. First, a slowdown in Latin America and second, a narrow portfolio focus. Colgate has made up for the slowdown in Latin ...

Nov 2014 | US$575 | Add to cart | View details

Global Briefing

Ingredient Trends in Hair Care

Consumers want healthy looking hair. Their purchasing is influenced by two main trends: developments in skin care and the green/natural trend. These trends manifest themselves through the extension and segmentation of hair care routines and through ...

Nov 2014 | US$1,325 | Add to cart | View details

Company Profile

Beiersdorf AG in Beauty and Personal Care

Beiersdorf having streamlined its portfolio to focus on core areas to fight competition from larger companies is now seeing the first successes. The company’s innovation pipeline continues to be dynamic with interesting launches in core areas driving...

Nov 2014 | US$575 | Add to cart | View details

Country Report

Hair Care in New Zealand

After a strong growth in the use of oils in shampoos, which expanded into conditioners in 2012, the next extension was seen in hair colourants in 2013. L’Oréal New Zealand Ltd launched Garnier Olia, the first oil-powered, ammonia-free hair colourant,...

Oct 2014 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Vietnam

In 2013 leading manufacturers such as Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd constantly advertised their products in media such as television and magazines, as well as executing various public relations events to ...

Oct 2014 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Malaysia

The premiumisation trend continued to be observed in hair care in 2013. Premium hair care brands like L'Oréal Professionnel were displayed on shelves even within retail outlets like Watson’s and Tesco hypermarkets. Leading health special retailers ...

Oct 2014 | US$1,000 | Add to cart | View details

Global Briefing

The Multifaceted Evolution of Global Beauty

With major markets, including the US, Brazil and China, witnessing growth pressures and innovation becoming saturated, the beauty industry needs to find new frontiers for expanding revenue potential. Cross-category product developments have been ...

Oct 2014 | US$1,325 | Add to cart | View details
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    Passport Hair Care Americas

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