RSS print

Market Research on Hair Care

Euromonitor International publishes the world's most comprehensive market research on hair care within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

    results

     

    Country Report

    Hair Care in Indonesia

    Hair care recorded slightly stronger current value growth in 2015 than in 2014. Consumers are increasingly willing to invest in hair care products that provide treatment functions such as anti-dandruff instead of value-added benefits like additional ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Sweden

    Slow growth in hair care is related to the continuing, relatively harsh opposition of customers to using shampoo due to environmental concerns. The review period showed a growing share of shampoo consumers switching to alternatives on one hand and on...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Georgia

    Hair care products are considered essential personal care items in Georgia. Current unit price growth in 2015, due to national local currency devaluation, did not see consumers cut down on their spending on hair care.

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Japan

    There was growing interest in hair health in Japan during the review period, with a focus on preventing hair breakage and loss. This is closely tied into population ageing. There was also a marked shift towards more natural hair, with less of an ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Brazil

    Leading categories such as colourants, relaxants, styling agents and value-added treatment creams (included in conditioners) were affected by the amendment of IPI taxes on certain cosmetic products from May 2015. These categories suffered increases ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Cameroon

    Hair care in Cameroon increased by 6% in current value terms during 2015. This positive performance can be attributed to increasing consumer awareness of these products, as women are increasingly influenced by Western culture. Increasing purchasing ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Kenya

    Growing awareness of the importance of hair care among the young population of Kenya as well as the country’s working middle-class urban consumers, the a result of increased internet access, international travel and educational articles in the media,...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the United Arab Emirates

    The strong cultural significance of having healthy and long hair still exists even amongst the younger age group. Consumers are therefore willing to spend time and money on hair care, which translates into increasing demand for gentle and effective ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Poland

    Polish consumers showed less interest in 2-in-1 products in 2015, switching to offers with extra benefits. In colourants, oil and ammonia-free variants gained wider attention. In shampoos, products for specific types of hair, light variants without ...

    Jun 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Australia

    Hair care grew by 1% in current value terms in 2015, with this growth rate in line with the review period CAGR, reflecting a mature category. Strong promotional activity continued to limit value growth, as discount pharmacies continued to increase ...

    Jun 2016 | US$990 | Add to cart | View details

    Company Profile

    Henkel AG & Co KGaA in Beauty and Personal Care (world)

    While Henkel recorded positive organic year-on-year growth in beauty in 2015, the company is faced with two major challenges including a very narrow focus mainly emerging from hair care, and exposure to politically volatile markets. Henkel lacks ...

    Jun 2016 | US$570 | Add to cart | View details

    Company Profile

    NaturaCosméticosSA in Beauty and Personal Care

    Natura Cosméticos SA, the Brazil-based direct seller and producer of natural positioned, masstige beauty products, finds itself challenged by changing consumer habits and a challenging macro environment in its home market. Its offer, however, remains...

    Jun 2016 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Romania

    Sharp growth in demand for colorants and conditioners is driving growth for overall hair care. Conditioners is benefiting from a growing focus on hair health, while colourants are benefiting from a focus on obtaining fashionable hair colours. ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Philippines

    Companies made efforts to invigorate the hair care category in 2015 by applying further product segmentation and customisation combined with huge investments in promotional activities. Unilever Philippines Inc, the biggest player in the category, ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in India

    Interest in hair care products remained strong in India during 2015, although current retail value growth of 14% was lower than the review period CAGR of 17%. While hair care already had a large base at the start of the review period, sales more than...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Spain

    Despite being a mature category, hair care continued to register a positive current value performance in Spain in 2015. Spanish consumers’ increasing hygiene standards meant that there was a trend towards washing hair more frequently. Whilst male ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Macedonia

    In 2015, hair care in Macedonia grew by 4% in current value terms to reach sales of MKD817 million. The growth of several robust categories, such as colourants, styling agents and standard shampoos, was strong enough to enable hair care to outperform...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Dominican Republic

    Hair care enjoyed steady growth in 2015, thanks in large part to the popularity of natural hair care products. Hair care that is formulated with natural-based ingredients is definitely on the rise in the Dominican Republic, especially those that ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Morocco

    Hair care witnessed significant development in various categories in the latter part of the review period. Several new brands were launched, targeting different hair types and offering several choices. Thus, the Moroccan market is beginning to reach ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Malaysia

    Premiumisation of hair care products are increasingly significant in Malaysia with more upscale in packaging image shown within the market. Larger selection of hair care products in Malaysia is seen to revamp its packaging to show a more premium ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Belgium

    Hair care continues to post a positive growth of 2% in value terms in 2015. This was the same performance as the previous year. The category is now very mature, with most brands offering a vast range of products depending for all hair types. Since ...

    May 2016 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Procter & Gamble is in the middle of a significant transition as it streamlines its beauty portfolio. While it is too early to assess the benefits of the divestments, the company has made a strategic move, but would benefit from addressing immediate ...

    May 2016 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Tunisia

    Hair care in Tunisia is mature. There is, however, demand for hair care with increased natural ingredients and bigger packaging. In addition, large bottles and family sizes are more popular. New brands and products emerged, with advanced technology ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Saudi Arabia

    Hair care is an important ritual in Saudi Arabia, especially amongst women. Saudi Arabia is one of the countries registering the highest growth in hair care. Saudi women are always on the lookout for products that can offer healthy and shiny locks, ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Pakistan

    Hair colourants products continue to grow due to manufacturers’ focus on enhancing products’ retail presence. Hair colourants managed to register retail value growth of 12% in 2015 with sales reaching PKR6.2 billion. Consumers are shifting from ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hong Kong, China

    Hair care current value sales increased by 5% in 2015 to reach HK$1.8 billion. Hair care is perceived as being essential to nearly all Hong Kong consumers, regardless of background, age and gender. Since the market is highly diverse, successful ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Lithuania

    Hair care in Lithuania continued to record healthy gains in 2015. Rising disposable incomes made consumers more confident financially and encouraged them to spend more on hair care products. At the same time, consumers were much more knowledgeable ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Algeria

    During 2015, hair care in Algeria benefited from population growth, increasing urbanisation, the ongoing development of modern retailing and changing lifestyle, all of which sustained strong growth in the category. Indeed, consumption of hair care ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hungary

    Current retail value growth in hair care continued to increase in 2015, however retail volume growth rates varied in different categories. Shampoos – the biggest category within hair care – declined in retail volume terms but significant price ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Taiwan

    Current value growth remained healthy in hair care in Taiwan in 2015. Manufacturers continued to introduce formula improvements across most hair care categories. These included additions which were season-specific and target group-specific. The ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Uruguay

    In today’s Uruguay, great value is placed on hygiene and cleanliness as well as being well-groomed, which has led to the daily use of hair care products. While women are seeking added-value products targeting specific needs, Uruguayan men are just ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Ireland

    Hair care experienced 2% current value growth in 2015, with €149 million in sales registered. Growth remains relatively strong in hair care, especially considering the maturity of the category. New product development and innovation are helping to ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Guatemala

    In 2015, value sales of hair care increased by 5% in current terms to reach GTQ993 million. Hair care remained one of the most dynamic categories in beauty and personal care in Guatemala over the review period, and 2015 was no exception. The range of...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Israel

    Over the review period, international bloggers gained recognition in Israel. They have brought attention to many different products including dry shampoo. Due to this, dry shampoo has gained recognition in the country, which has led to many dry ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Azerbaijan

    After the first wave of the devaluation of the national currency in February 2015, the number of price-sensitive consumers increased. Consumers were even more willing to economise, switching to cheaper products in different categories. Despite this, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Peru

    In 2015, hair care in Peru recorded growth of 1% in volume terms. In current value terms, growth was 4%, which was lower than the 8% rise in 2014 due to lower economic growth in the country. The category continued to grow dynamically in 2015, with ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Colombia

    Hair care has been one of the most dynamic categories in terms of new product development keeping sales healthy and consumers interested in trying new launches. The category has evolved into a comprehensive hair care concept. Hair rebuilding, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Ecuador

    Aggregated value attributes were directed to consumer preferences. Especially the use of natural ingredients and other compounds, such as keratin, biotin, honey, collagen, omega fatty acids, ginger, antioxidants and salt-free products, is one of the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Uzbekistan

    In 2015 hair care witnessed the intensification of advertising, which was focused on improving consumer awareness. Since hair care is fragmented and experiences strong competition, manufacturers attempted to attract new consumers by highlighting the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in China

    With rising disposable incomes and increasing awareness of personal grooming, more consumers in 2015 traded up to premium hair care products in China, in turn driving up average unit price. To meet these changing consumer demands, more high-end brand...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Kazakhstan

    In Kazakhstan hair care is experiencing positive growth in demand because of the virtually constant use of standard shampoos among the country’s population. The usage shampoo forms an integral part of the personal hygiene and beauty regimes of many ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Serbia

    Beiersdorf has been removing its focus from all hair care segments for several years, with the company’s sales share decreasing from 11% in 2011 to only 6% in 2015. Most of this lost sales share has been taken by smaller brands, especially nascent ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Slovenia

    Despite the moderate decline of hair care, there were a lot of new product launches, a lot of advertising by global brands and many price discounts and POS activities observed in 2015. Nonetheless, the adverse economic situation in Slovenia has ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Mexico

    In order to focus on its primary categories, The Procter & Gamble Co closed a deal to sell two of its hair care brands, Wella and Clairol, to Coty Inc in 2015. However, until June 2016 these brands will continue to be managed by Procter & Gamble. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Czech Republic

    Hair care registered flat current retail value growth and sales of CZK4.8 billion in 2015. Sales were driven by medicated shampoos, conditioners and hair loss treatments, which all increased by 3%. Sales were also supported by growing average prices ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Denmark

    A more scientific approach to hair care was a major trend in 2015, with much of the focus being placed on more fundamental areas of the hair, such as the scalp and roots. With a large body of scientific research increasingly evident in hair care, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in France

    The mature hair care category continued to be affected by pressure on prices, notably in the mass distribution channel. To stimulate sales, the main manufacturers brought more added-value to their brands and targeted the older population, notably ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Austria

    In the modern social environment, a high value is placed on hygiene and cleanliness, as well as being well-groomed, which has led to the daily use of hair care products in Austria. Although this trend helps to sell large volumes, it also encourages ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Canada

    Hair care increased by 1% in current value terms in 2015, to reach C$1.6 billion. In Canada, the economy remained slow and the unemployment rate remained high. However, consumers also had a growing focus on how their hair looked. These factors ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Slovakia

    The current value sales performance of hair care was affected by the rising interest of Slovak consumers for products that nutritionally support healthy hair and those that are intended for hair growth. However, many consumers prefer to purchase hair...

    Apr 2016 | US$990 | Add to cart | View details
    Page 

    Recently Viewed Items more ›

      Multi-purchase discount
      Custom research projects

      passport: market intelligence systems

      Passport Beauty and Personal Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.

      Our global and regional subscriptions deliver unrivalled levels of research and analysis for the hair care category within the beauty market, helping you make clear, confident decisions.

      Click here of more information
      Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here