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Euromonitor International publishes the world's most comprehensive market research on the hair care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Company Profile

Avon Products Inc in Beauty and Personal Care

Nov 2016

Avon Products Inc, the best known direct seller of beauty products in the world, stands on the edge of a huge restructuring which saw it divest its domestic North American business. The company has struggled to compete in recent years, as direct ...

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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Oct 2016

Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: the upsurge in colour cosmetics usage, exclusive fragrances, oil-based formats and face masks. Most recently it has purchased Becca Cosmetics, which ...

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Company Profile

Kao Corp in Beauty and Personal Care

Oct 2016

Tokyo-based Kao Corp has made the reduction of dependency on its domestic market a strategic priority, but has signally failed to achieve this, and sales in its neighbouring Chinese market have actually fallen. The company has invested in increasing ...

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Sep 2016

Japanese beauty and personal care player Shiseido Co Ltd ranked eighth in the world in 2015. The company is undergoing a strategic overhaul to help rebuild its current businesses and grow sales internationally. Key focuses include developing the ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Sep 2016

Johnson & Johnson Inc (J&J) regards itself as a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function and credibility. However, the bulk ...

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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2016

Colgate-Palmolive is the fourth largest player in global beauty and personal care, a legacy of its leadership in oral care. Despite cutting-edge innovations, it faces pressure from dynamic specialised rivals. Moreover, its narrow portfolio in the ...

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Company Profile

Unilever Group in Beauty and Personal Care

Aug 2016

Unilever’s strategy of increasingly focusing on higher priced premium segments and dynamic categories continued in 2016, with the acquisition of Dollar Shave Club, while expanding in larger developed markets is delivering positive results. Unilever ...

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Country Report

Hair Care in Egypt

Jul 2016

Women in Egypt are more careful with their image and believe hair is particularly important to women’s beauty. Due to the media impact on beauty and fashion, women in Egypt are becoming increasingly trendy and are not afraid to try various hair ...

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Country Report

Hair Care in the United Kingdom

Jul 2016

In 2015 hair care experienced a slower rate of growth compared with 2014. However, a number of categories continued to see strong growth, such as hair loss treatments and styling agents, which both grew by 3% in current value terms. Hair loss ...

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Company Profile

Nu Skin Enterprises Inc in Beauty and Personal Care

Jul 2016

Nu Skin Enterprises Inc has had a tumultuous few years. It achieved substantial sales growth in the highly coveted Chinese beauty market, only for its success to come tumbling down after investigations into its Chinese business forced a temporary ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2016

US-based direct seller Amway Corp now generates most of its sales in Asia Pacific, with China at the heart of its business. But, rising competition and changing consumer habits have seen it lose share in most of its global markets over 2010-2015. In ...

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Country Report

Hair Care in New Zealand

Jul 2016

After a period of negative value growth over the review period, styling agents bounced back in 2015 to see current value growth of 4%. In particular, higher-priced masstige styling agent brands drove value growth, along with fashion trends. In ...

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Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Jul 2016

Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has...

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Country Report

Hair Care in Iran

Jul 2016

Hair care in Iran remained under the strong influence of standard shampoos during 2015, as this category accounted for a 63% share of value sales. Standard shampoos, which was very dynamic during 2014, could not repeat this successful performance in ...

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Country Report

Hair Care in Indonesia

Jun 2016

Hair care recorded slightly stronger current value growth in 2015 than in 2014. Consumers are increasingly willing to invest in hair care products that provide treatment functions such as anti-dandruff instead of value-added benefits like additional ...

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Country Report

Hair Care in Sweden

Jun 2016

Slow growth in hair care is related to the continuing, relatively harsh opposition of customers to using shampoo due to environmental concerns. The review period showed a growing share of shampoo consumers switching to alternatives on one hand and on...

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Country Report

Hair Care in Georgia

Jun 2016

Hair care products are considered essential personal care items in Georgia. Current unit price growth in 2015, due to national local currency devaluation, did not see consumers cut down on their spending on hair care....

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Country Report

Hair Care in Japan

Jun 2016

There was growing interest in hair health in Japan during the review period, with a focus on preventing hair breakage and loss. This is closely tied into population ageing. There was also a marked shift towards more natural hair, with less of an ...

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Country Report

Hair Care in Brazil

Jun 2016

Leading categories such as colourants, relaxants, styling agents and value-added treatment creams (included in conditioners) were affected by the amendment of IPI taxes on certain cosmetic products from May 2015. These categories suffered increases ...

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Country Report

Hair Care in Cameroon

Jun 2016

Hair care in Cameroon increased by 6% in current value terms during 2015. This positive performance can be attributed to increasing consumer awareness of these products, as women are increasingly influenced by Western culture. Increasing purchasing ...

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