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Hair care market research

Euromonitor has the world’s most comprehensive research on the hair care category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the hair care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our Hair Care market research answer questions such as:

  • What is the market size of hair care products?
  • What are the major brands in hair care?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

results

 

Passport

Passport Hair Care Americas

All current Hair Care category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Asia Pacific and Australasia

All current Hair Care category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Eastern Europe

All current Hair Care category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Middle East and Africa

All current Hair Care category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$9,500 | Add to cart | View details

Passport

Passport Hair Care Western Europe

All current Hair Care category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Global

All of our data and analysis for Hair Care in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2014 | US$50,000 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2012. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Unilever ...

Jan 2014 | US$525 | Add to cart | View details

Company Profile

Henkel AG & Co KGAA IN Beauty and Personal Care

While Henkel’s share has remained static in 2013 in the beauty and personal care industry, it is too focused on its core operations and would benefit from expanding in faster-growing categories. It has fallen behind market growth due to its limited ...

Jan 2014 | US$525 | Add to cart | View details

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Estée Lauder has performed strongly thanks to rapid expansion in emerging markets and apt identification of market opportunities. Its focus is, however, too narrow in comparison to some of its key competitors and this could potentially impact its ...

Dec 2013 | US$525 | Add to cart | View details

Company Profile

Kao Corp in Beauty and Personal Care

Kao remains reliant on its domestic market, which contributed three quarters of the company’s total beauty and personal care sales in 2012. Japan is forecast to be among the most sluggish of the world’s major markets over 2012-2017, placing an ...

Nov 2013 | US$525 | Add to cart | View details

Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Johnson & Johnson defines itself as a health-focused company, and this strongly informs its beauty and personal care offer. The company benefits from a broad geographic spread, and has developed a strong base for development in key growth categories ...

Nov 2013 | US$525 | Add to cart | View details

Company Profile

Revlon Inc in Beauty and Personal Care

Revlon’s eponymous brand is one of the most recognised labels globally. The company has established multinational presence, but remains heavily reliant on the mature and competitive US market. The company has managed to hold on and improve on its lip...

Oct 2013 | US$525 | Add to cart | View details

Country Report

Hair Care in Switzerland

Hair care seems to have reached saturation in Switzerland. As a result, in 2012 manufacturers were seeking to diversify their products in order to stand out from the crowd, notably by adding extra benefits, such as extra nutrients, extra shine and ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Pakistan

Major issues for consumers in terms of hair in Pakistan include the prevention of dandruff and hair loss. Manufacturers thus focused heavily on these issues in marketing campaigns as they sought to promote their products. This strategy was employed ...

Oct 2013 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Procter & Gamble is the world’s leading beauty and personal care company, but in recent years it has been finding it more difficult to drive sales growth. A key factor across the board for its beauty portfolio is overreliance on one brand and a ...

Oct 2013 | US$525 | Add to cart | View details

Country Report

Hair Care in Egypt

Hair care was heavily impacted by consumers seeking to economise at the end of the review period. Consumers are focused on achieving shiny and healthy hair and most were thus not willing to relinquish purchases of hair care at the end of the review ...

Oct 2013 | US$900 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Colgate performed well in 2012 despite the economic pressure thanks to its diverse regional presence, a well-segmented oral care portfolio and robust innovation pipeline. However, Colgate is too focused on oral care and would benefit from expanding ...

Oct 2013 | US$525 | Add to cart | View details

Company Profile

Natura Cosméticos SA in Beauty and Personal Care

The Brazilian beauty direct seller, Natura Cosméticos SA, continues to make substantial sales gains, but rising competition at home and softening demand for direct selling saw share slip in 2012. In response, the company is making progress with ...

Oct 2013 | US$525 | Add to cart | View details

Country Report

Hair Care in Thailand

Hair care is one of the big categories within beauty and personal care in Thailand. Demand is huge, whilst there are also different varieties of products offered to consumers across categories. The demand amongst Thai consumers is also becoming more ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Austria

The increasing importance of personal appearance among Austrians is triggering greater demand for hair care products. With more and more working people in Austria, both males and females, a pleasing appearance is becoming a must and healthy and ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in New Zealand

Hair care grew by 3% in current value terms in 2012, similar to 2011 but marginally down on the review period CAGR. Trends within conditioners made the largest impact, with hydration, moisturising and nourishing becoming major themes. In particular, ...

Oct 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Saudi Arabia

Hair care benefited strongly from a number of trends at the end of the review period. Rising disposable income levels notably enabled consumers of all income groups to spend more on hair care towards the end of the review period. Low-income consumers...

Oct 2013 | US$900 | Add to cart | View details

Company Profile

Beiersdorf AG in Beauty and Personal Care

Beiersdorf has done well to streamline its portfolio to focus on core areas in an attempt to fight competition from larger companies. The company’s innovation pipeline is now more dynamic with interesting launches in core areas, helping to drive ...

Sep 2013 | US$525 | Add to cart | View details

Country Report

Hair Care in Germany

In 2012 the trend in hair care was towards “free-from” products. More and more products free from silicone were launched in the German market to meet consumers’ demand for silicone-free hair care products. In the 1980s manufacturers started to use ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Cameroon

Hair care in Cameroon increased in current value by 5% during 2012. This favourable performance can be mainly attributed to the fact that many Cameroonian consumers had access to more information about the contribution that appropriate hair care can ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in the Netherlands

Hair care is already quite a mature category in the Netherlands; however, despite this maturity, hair care managed to achieve relatively high growth in value sales in 2012. Continuous innovations by the major brands certainly were a major reason for ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Belgium

Hair care is subject to a paradoxical phenomenon. In 2011-2012, the level of innovation has rarely been so high during the review period, as illustrated by new concepts such as dry shampoos or the growing use of foam in colourants. Coupled with the ...

Sep 2013 | US$900 | Add to cart | View details

Company Profile

PZ Cussons Plc in Beauty and Personal Care

PZ Cussons’ profile in beauty and personal care is centred on bath and shower, although the company has increased its presence in other categories such as hair care with acquisitions of more premium-positioned brands. The company remains dependent on...

Sep 2013 | US$525 | Add to cart | View details

Country Report

Hair Care in France

In 2012 product innovation was high, and an important driver of added-value in hair care, boosting value sales. Hair care manufacturers not only extended their ranges of products, but also launched new brands. To facilitate the penetration of these ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Georgia

The main trend in 2012 was that almost all the leading players expanded their product lines by offering wide ranges of hair care products in the form of protective creams, nutritive masks and lotions separately for different types of the hair. These ...

Sep 2013 | US$900 | Add to cart | View details

Company Profile

Lion Corp in Beauty and Personal Care

Lion Corp remains heavily dependent on its domestic Japanese market, which accounted for nearly 80% of its total beauty and personal care sales in 2012. Lion is committed to reducing its reliance on this mature and highly competitive market by ...

Sep 2013 | US$525 | Add to cart | View details

Country Report

Hair Care in Canada

Companies are marketing their products as effective alternatives to visiting a hair salon. They are creating highly specialised products that are directly in line with the latest fashions. In terms of shampoos, conditioners, styling agents and ...

Sep 2013 | US$900 | Add to cart | View details

Company Profile

L'Oréal Groupe in Beauty and Personal Care

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across ...

Sep 2013 | US$525 | Add to cart | View details

Country Report

Hair Care in Chile

New products developed to repair damaged hair have lead growth for companies in 2012. A combination of factors, such as water with fluoride and chlorine, dry weather and elevated pollution levels together with higher disposable incomes, have turned ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Italy

The hair care market in Italy is driven by supermarkets and hypermarkets on one hand and by chemists/pharmacies and beauty specialist retailers (perfumeries) on the other; all four channels held double-digit value shares in 2012, with supermarkets ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Tunisia

Hair care continued to see healthy value growth in 2012 of 10%. This was due to several factors such as the increase of international brands in hair salons, many of which became representatives of Kérastase or L’Oréal. More importantly, the ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in the United Arab Emirates

Men became increasingly important consumers of hair care towards the end of the review period. This was partly linked to the men’s grooming trend but was also driven by growing economic confidence among low-income expatriate workers. Many of these ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Vietnam

In 2012, hair care recorded healthy value growth of 15%. As living standards improve and consumers pay more attention for their appearance, use of hair care products is no longer limited to hair washing. Thus demand for other hair care products, such...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Dominican Republic

Dominican women are very high-maintenance in regards to their hair and, regardless of their social class, make an effort to use the best hair products they can afford. Specific treatment shampoos and products for curly hair to avoid frizz and ...

Sep 2013 | US$900 | Add to cart | View details

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Oriflame, a Swedish producer and retailer of BPC and consumer health products, suffered from overexposure to weakening consumer demand in its key Eastern Europe markets, as well as an inability to add value to its portfolio. It is addressing these ...

Sep 2013 | US$525 | Add to cart | View details

Country Report

Hair Care in India

In 2012 consumers started to consider hair as an important part of their personality, and were willing to spend on high-quality hair care products such as shampoos, and were willing to visit salons. The salon care trend was particularly strong in ...

Sep 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in South Korea

The strengthening functionality of leading brands of hair loss treatment continued to perform well in 2012. The share of the top two functional shampoos (Ryeo and ReEn)’ within standard shampoos reached 27% in 2012 from less than 18% in 2009. ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Kenya

Salon hair care saw the fastest value growth of 10% in 2012. This is because consumers opted for salon services since they offer quality services at an affordable price. In addition, the staff in salons are qualified professionals who can give ...

Aug 2013 | US$900 | Add to cart | View details

Company Profile

Amway Corp in Beauty and Personal Care

US-based direct seller Amway Corp has enjoyed strong growth over the review period, underpinned chiefly by its success in China where it ranks fifth in the total BPC market, and first in premium cosmetics. This ability to position itself as a premium...

Aug 2013 | US$525 | Add to cart | View details

Country Report

Hair Care in Hong Kong, China

Rising image consciousness, due to increased exposure to international beauty and grooming trends, boosted the performance of hair care. Consumers were increasingly concerned about their hair. Thus they were more willing to invest in products that ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Taiwan

In 2012 there was healthy growth in hair care overall. Taiwanese society places a huge emphasis on appearance and this continued to fuel demand in hair care. Manufacturers constantly offered product innovations and improvements to match current ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Australia

The oil trend has been key to revitalising hair care which, despite growing steadily over the past five years, faced a degree of stagnation in terms of innovation. Although a variety of traditional oils, such as those derived from olives or ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Portugal

The ongoing economic recession and the devastating effect that it has had on disposable income levels in Portugal resulted in declines in all hair care categories during 2012. Price promotions were the order of the day in the majority of hair care ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Serbia

In beauty and personal care, hair care belongs among those categories that are the most developed. In fact, Serbian consumers spend more money on hair care than any other category. This indicates that the competitive environment is already developed ...

Aug 2013 | US$900 | Add to cart | View details

Country Report

Hair Care in Slovenia

Hair care is a category which is known for its constant new product launches and 2012 was not different. However, effects of the worsening economic situation in Slovenia are becoming ever more evident as the growing unemployment rate and falling ...

Aug 2013 | US$900 | Add to cart | View details
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passport: market intelligence systems

Passport: Beauty and Personal Care is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Hair Care Americas

Passport Hair Care Asia Pacific and Australasia

Passport Hair Care Eastern Europe

Passport Hair Care Middle East and Africa

Passport Hair Care Western Europe

A regional subscription delivers unrivalled levels of research and analysis for hair care, helping you make clear, confident decisions.

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Statistical Reference Handbook