Euromonitor International publishes the world's most comprehensive market research on the hair care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Hair Care in Ecuador

May 2017

Added value attributes over and above basic product benefits attracted consumers to hair care in 2016. In particular the use of natural ingredients and other compounds, such as keratin, biotin, honey, collagen, omega fatty acids, ginger, antioxidants...

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Country Report

Hair Care in Malaysia

May 2017

Rising sophistication in hair care in Malaysia has helped to boost demand for hair care. Increasingly complicated and improved formulas of conditioners and hair treatments have helped to retain the interest of local consumers. The slowing down of ...

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Country Report

Hair Care in the US

May 2017

Styling agents saw strong current value growth of 5% in 2016 to reach sales of USD2.4 billion. This growth was predominantly driven by strong demand for beard care products, including balms and oils. More men are choosing to wear beards rather than ...

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Country Report

Hair Care in Uruguay

May 2017

Hair care products are considered part of the daily routine among the majority of Uruguayan consumers, but not essential. Women prefer to pay more for good-quality products, while men mostly use the products that are in the house and have less ...

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Country Report

Hair Care in Belarus

May 2017

Hair care recorded 7% growth in 2016 which was lower than inflation. Players in this category chose not to put their prices up, in order to avoid alienating much of their consumer base. Moreover, many of these products are considered essential as ...

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Country Report

Hair Care in Germany

May 2017

Despite numerous new and innovative product launches, hair care in Germany recorded a current value decline of 1% in 2016. A high level of competition and increasing pressure on prices due to discounting and promotions, especially from drugstore ...

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Country Report

Hair Care in the United Kingdom

May 2017

The 1% growth recorded for hair care in value sales in 2016 represented another poor year for the category, with value sales largely suffering from fierce price competition in hypermarkets and supermarkets as a result of promotions, such as "buy one ...

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Country Report

Hair Care in Egypt

May 2017

Women in Egypt are becoming more concerned about their look and style compared to past years due to the new fashion trends popping up regularly by the hand of fashionistas and media which influence their lifestyle and broaden consumer expectations as...

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Country Report

Hair Care in the Philippines

May 2017

Although 2016 saw a great opportunity for growth in personal care, the increasing penetration of affordable salon services competed with the huge potential for growth in hair care. Despite this, hair care increased by 3% in current value terms in ...

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Country Report

Hair Care in Australia

May 2017

Trends in hair care are often aligned with those in skin care and bath and shower, with products in demand including those that offer natural ingredients, oils, moisture and hydration. Manufacturers frequently launch new products in hair care, with ...

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Country Report

Hair Care in Mexico

May 2017

In 2015, The Procter & Gamble Co closed a deal to sell Wella and Miss Clairol hair care brands to Coty Inc. However, it was not until June 2016, when the corporation’s fiscal year ended, that these brands ceased to be managed by Procter & Gamble and ...

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Country Report

Hair Care in New Zealand

May 2017

The main story in 2016 was growing concern about the use of sulphates within hair care; in particular in shampoos and conditioners. Therefore, 2016 saw a growing trend towards “free-from” claims concerning sulphates or parabens; such as Mix’s Essano ...

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Country Report

Hair Care in South Korea

May 2017

Hair care posted moderate value sales growth in 2016. Salon hair care recorded the fastest growth rate, with a 5% increase, followed by standard shampoos with a 4% rise. Both of these increments were due to consumers’ concern for their hair and scalp...

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Country Report

Hair Care in Brazil

May 2017

Brazil is a country with a high level of ethnic diversity, and has a long history of immigration from Africa, Europe, Japan and Middle East. This is one of the reasons that most commonly justifies the large variety of hair care products, which are ...

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Country Report

Hair Care in Iran

May 2017

Hair care is one of the categories within which the presence of multinational brands was significant in 2016. Players such as Unilever Group, L’Oréal Groupe, Procter & Gamble Co, Beiersdorf AG and Henkel AG & Co KGaA competed aggressively in ...

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Country Report

Hair Care in Thailand

May 2017

In 2016 hair care registered a positive performance, with 7% current value growth to reach THB28.9 billion. This reflected the tough competition due to uncertain consumer confidence and purchasing power. Key players attempted to maintain their ...

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Country Report

Hair Care in Taiwan

May 2017

Current value growth in hair care in Taiwan remained healthy in 2016. Manufacturers continued to introduce formula improvements across most hair care categories. These included additions that were season-specific and targeted specific groups. The ...

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Country Report

Hair Care in Kazakhstan

May 2017

A strong trend towards more natural and eco-friendly hair care products made with organic components was observed in Kazakhstan in 2016. Growing demand for such products was particularly evident among consumers in large cities. Hair care, and ...

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Country Report

Hair Care in Denmark

May 2017

Danish consumers increasingly looked for natural or organic hair care products, as many were concerned about the potential side effects of some ingredients. In 2016, the Danish Consumer Council tested 72 shampoos available in Danish retail stores, of...

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Country Report

Hair Care in Slovakia

May 2017

In 2016 hair care benefited from the rising number of consumers with hair care problems, such as hair loss, who wanted to solve these problems, and invested in quality hair care products with positive effects, such as revitalising or strengthening. ...

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