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Hair care market research

Euromonitor has the world’s most comprehensive research on the hair care category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the hair care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our Hair Care market research answer questions such as:

  • What is the market size of hair care products?
  • What are the major brands in hair care?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

results

 

Country Report

Hair Care in Argentina

In 2013, hair care registered important changes in product formulas, highlighting new ingredients that generate a positive impact because of their benefits. Components such as vitamins –biotin- proteins –keratin- calcium and amino acids were some ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Procter & Gamble, despite being the leading beauty and personal care player, is losing ground due to not adapting to market shifts quickly enough. Going forward, its success will depend on creating new segments as it has lost ground to its key ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Morocco

Hair care in Morocco continued benefiting from strong consumer demand in 2013. The importance of appearance and wellbeing contributed to the overall value performance of the category. Brand owners tended to maintain the attractiveness of the category...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Nu Skin Enterprises Inc in Beauty and Personal Care

Nu Skin is a US-based direct seller of premium BPC products. It saw explosive growth in the Chinese market in 2012/2013. However, in early 2014 it became the subject of an investigation by Chinese authorities into its practices in the country. The ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Kenya

Increased spending by women and men on hair care, has led to an increase in the number of brands on the Kenyan market. L’Oréal launched the Amla Legend hair products range under its Dark & Lovely brand during 2013, with mass advertising through ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Spain

Hair care products are considered part of the daily hygiene routine and as a consequence, sales have not suffered as much as other categories in the Spanish beauty and personal care market. Value sales of hair care products declined slightly in 2013....

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Denmark

In 2013 the hair care category grew by 2% in current value terms to reach DKK2,282 million. 2013 was a good year for all hair care, as all categories except perms and relaxants experienced positive growth. The value growth was mainly a result of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Slovakia

Hair care recorded stable positive current value growth of 2% during 2013 as the largest hair care category of shampoos performed well thanks to new product innovations in terms of new fragrances and the unique composition of recently launched ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Peru

When it comes to hair care, Peruvian consumers are increasingly becoming more demanding, opting for products that satisfy more than the basic need to keep hair clean. For instance, women look for products that take care of their type of hair ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Cameroon

Hair care in Cameroon increased by 5% in current value terms in 2013. This favourable performance was due to increasing purchasing power among working women as disposable incomes rose, boosting spending on hair care products. A significant proportion...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Bosnia-Herzegovina

As during the review period, hair care declined in current value terms during 2013. In fact, 2013 hair care sales showed a stronger decline than the -1% CAGR of the review period. Consumers’ disposable incomes continued to decline in 2013, further ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Slovenia

Similar to other beauty and personal care categories hair care witnessed increasing demand for added value in products and a good price:quality ratio became an essential factor in purchasing decisions for an increasing number of price-sensitive ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Guatemala

In 2013, sales of hair care reached GTQ739 million after recording 3% current value growth. This was overall a very hard year for the Guatemalan economy, when consumers had to adjust their purchasing habits due to the slow national economy and the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Germany

Individual styles, professional looks and a clean appearance continue to be important factors and trends among German consumers in 2013, also leaving their traces within hair care in Germany. As in increasingly hectic and fast-paced times, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Algeria

Hair care witnessed 8% current value growth in 2013, a rate that was slower than that of the previous year. This was despite volumes sales posting a stronger performance, and was due to prices rising at a slower rate.

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Croatia

Hair care is again one of the most, if not the most dynamic beauty and personal care category. Due to advertisements, competition is the most intense here. Innovation, especially in other hair care, continues to encourage consumers to make impulse ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Bulgaria

Hair care categories contain products very different from one another. Over the review period, all the sub-categories witnessed serious development and it can be concluded that maturity of hair care is comparable to that in Western European countries...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in South Korea

In hare care, perfumed shampoo created new trends in standard shampoos. Aekyung Industrial Co Ltd and LG Household & Health Care Ltd introduced perfumed shampoo under their major hair care brands, Kerasys and Elastine respectively. The product’s ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Costa Rica

Given the intense levels of innovation and the wide variety in the market of consumers’ personal image, which developed in line with the expanding desire by consumers to improve their personal image by using colourants, relaxing treatments and ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Venezuela

Like in 2012, the most relevant factor that impacted hair care in 2013 was the strict regulation that limits price increases in shampoo and conditioner. These categories recorded strong demand as a result of the artificially low prices, but the ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Singapore

With the rise of the internet and social media, consumers are ‘closer’ to fashion icons as they are able to ‘follow’ celebrities and keep up with the latest fashion trends conveniently and almost effortlessly. Hair styles and hair colours are some of...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Dominican Republic

The economic slowdown in 2013 exerted downward pressure on hair care as consumers rationalised their spending. However, resistance was high, since women in the Dominican Republic devote a lot of their time and money to taking care of their hair. ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Egypt

Hair care trends were greatly influenced by consumers seeking to economise at the end of the review period. Consumers are dependent on reliable brands that help achieve healthy hair at affordable prices and therefore continued to purchase hair care ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Poland

Significantly greater diversity of oil-inspired hair care product launches was the most prominent trend in hair care in 2013. Oils were used as a component of shampoo, conditioners and colourants. Hair care with argan oil was particularly popular. ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Hungary

Hair care continued to benefit from the development of more sophisticated products in 2013. Although the category reached positive current value sales growth in 2013, other category performances varied from serious sales declines to significant ...

Jun 2014 | US$900 | Add to cart | View details

Company Profile

Yves Rocher SA in Beauty and Personal Care

Yves Rocher SA, a France-based producer and retailer of beauty and personal care products, is emerging solidly from a difficult period following its over-exposure to poor market conditions in the Eurozone. Acquisition of the Turkish brand Flormar in ...

Jun 2014 | US$525 | Add to cart | View details

Company Profile

Shiseido Co Ltd in Beauty and Personal Care

While retaining its top 10 place, Shiseido’s sluggish performance was due to ongoing economic issues in Japan, boycotting of Japanese products in China and currency fluctuations. The new CEO Masahiko Uotani takes over after the sale of Carita and ...

Jun 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Lithuania

Rising demand for multifunctional hair care products which offer a comprehensive range of value added properties are becoming more popular among Lithuanian consumers. In Lithuania, both men and women are now paying more attention to their hair care ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Latvia

Hair care performed well in 2013, benefiting from rising demand for more advanced products, many of which were developed using natural and organic ingredients. Hence, the popularity of hair care products containing silicones and parabens continued to...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Georgia

Hair care benefited from a rise in economic confidence at the end of the review period. As disposable income levels rose, consumers became more inclined to buy a wider range of hair care, benefiting areas such as styling agents. In addition, many ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Mexico

In Mexico the per capita consumption of conditioners is only about around 0.25 litres per year as lower-income consumers do not consider it an essential product. In addition, there is a myth that conditioners contribute to hair loss, which ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Australia

In 2013, Australian consumers shifted their focus to hair care products that protect, revitalise or moisturise hair, as focus was placed on treating dry or damaged hair. Claims such as intense repair, revitalisation, deep nourishing or hydration were...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in South Africa

Ethnic consumers in South Africa are increasingly demanding products that are less damaging to their hair; women particularly are shifting towards natural hair styles that are chemical-free and are trying to grow their hair out. These groups of women...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Ecuador

As more innovation is introduced to brands sold in retail channels, consumers are more willing to use these products, because they feel that they are quite good, with high quality that can be compared to salon hair care. The increase of innovation ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Bolivia

Consumers look for products that target their specific hair needs. Bolivia’s varied race heritage also influences hair types. Whilst the majority of consumers have straight hair there are other types of hair. As a result, companies are investing in ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Estonia

Hair care continued to see healthy growth in 2013. In order to prevent maturity, companies encouraged Estonians to increase their spending on hair care by launching numerous products and conducting strong promotions. The importance of sophisticated ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Israel

Due to the predominantly humid weather conditions in Israel, there is high consumer awareness of hair care products which can repair the damage caused to hair by these weather conditions.

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Italy

During 2013, hair care in Italy declined in current value by 2% in 2013, falling to €1,149 million. The main reason for such an unfavourable performance is the economic crisis which continues to plague Italy and which has left the majority of ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Austria

In Austria’s modern social environment, a high value is placed on personal hygiene and maintaining high standards of cleanliness as well as being consistently well-groomed and this has led to the increased usage of hair care products in Austria. The ...

May 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Turkey

In 2013 hair care registered above average growth, with a 16% increase in current value terms, compared with the review period CAGR of 14%. The growth in the category was mainly fuelled by the launch of new and sophisticated products in the last two ...

May 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in China

Expansion of hair care value sales slowed in 2013, despite consumers responding actively to new launches and maintaining their purchasing enthusiasm. Rising hygiene awareness, improved living standards and a more diversified and specifically-focused ...

May 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Greece

Amidst yet another year of recession, hair care was increasingly dominated by offers and promotions, coupled by a consumer shift away from salons and towards supermarkets – and pharmacies, even for products like colourants. With discounts up to 40% ...

Apr 2014 | US$900 | Add to cart | View details

Passport

Passport Hair Care Americas

All current Hair Care category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Asia Pacific and Australasia

All current Hair Care category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Eastern Europe

All current Hair Care category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Middle East and Africa

All current Hair Care category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$9,500 | Add to cart | View details

Passport

Passport Hair Care Western Europe

All current Hair Care category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

Mar 2014 | US$12,500 | Add to cart | View details

Passport

Passport Hair Care Global

All of our data and analysis for Hair Care in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

Mar 2014 | US$50,000 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2012. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Unilever ...

Jan 2014 | US$525 | Add to cart | View details

Company Profile

Henkel AG & Co KGAA IN Beauty and Personal Care

While Henkel’s share has remained static in 2013 in the beauty and personal care industry, it is too focused on its core operations and would benefit from expanding in faster-growing categories. It has fallen behind market growth due to its limited ...

Jan 2014 | US$525 | Add to cart | View details
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