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Euromonitor International publishes the world's most comprehensive market research on hair care, within the beauty and personal care industry. We provide data and analysis on everything from total market sizes and market shares to industry trends and specific sub-category level information.

As well as in-depth data and statistics on: consumer lifestyles, income and expenditure, cities, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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        Company Profile

        Unilever Group in Beauty and Personal Care

        Aug 2016

        Unilever’s strategy of increasingly focusing on higher priced premium segments and dynamic categories continued in 2016, with the acquisition of Dollar Shave Club, while expanding in larger developed markets is delivering positive results. Unilever ...

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        Country Report

        Hair Care in Egypt

        Jul 2016

        Women in Egypt are more careful with their image and believe hair is particularly important to women’s beauty. Due to the media impact on beauty and fashion, women in Egypt are becoming increasingly trendy and are not afraid to try various hair ...

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        Country Report

        Hair Care in the United Kingdom

        Jul 2016

        In 2015 hair care experienced a slower rate of growth compared with 2014. However, a number of categories continued to see strong growth, such as hair loss treatments and styling agents, which both grew by 3% in current value terms. Hair loss ...

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        Company Profile

        Nu Skin Enterprises Inc in Beauty and Personal Care

        Jul 2016

        Nu Skin Enterprises Inc has had a tumultuous few years. It achieved substantial sales growth in the highly coveted Chinese beauty market, only for its success to come tumbling down after investigations into its Chinese business forced a temporary ...

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        Company Profile

        Amway Corp in Beauty and Personal Care

        Jul 2016

        US-based direct seller Amway Corp now generates most of its sales in Asia Pacific, with China at the heart of its business. But, rising competition and changing consumer habits have seen it lose share in most of its global markets over 2010-2015. In ...

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        Country Report

        Hair Care in New Zealand

        Jul 2016

        After a period of negative value growth over the review period, styling agents bounced back in 2015 to see current value growth of 4%. In particular, higher-priced masstige styling agent brands drove value growth, along with fashion trends. In ...

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        Company Profile

        Oriflame Cosmetics SA in Beauty and Personal Care

        Jul 2016

        Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has...

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        Country Report

        Hair Care in Iran

        Jul 2016

        Hair care in Iran remained under the strong influence of standard shampoos during 2015, as this category accounted for a 63% share of value sales. Standard shampoos, which was very dynamic during 2014, could not repeat this successful performance in ...

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        Country Report

        Hair Care in Indonesia

        Jun 2016

        Hair care recorded slightly stronger current value growth in 2015 than in 2014. Consumers are increasingly willing to invest in hair care products that provide treatment functions such as anti-dandruff instead of value-added benefits like additional ...

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        Country Report

        Hair Care in Sweden

        Jun 2016

        Slow growth in hair care is related to the continuing, relatively harsh opposition of customers to using shampoo due to environmental concerns. The review period showed a growing share of shampoo consumers switching to alternatives on one hand and on...

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        Country Report

        Hair Care in Georgia

        Jun 2016

        Hair care products are considered essential personal care items in Georgia. Current unit price growth in 2015, due to national local currency devaluation, did not see consumers cut down on their spending on hair care....

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        Country Report

        Hair Care in Japan

        Jun 2016

        There was growing interest in hair health in Japan during the review period, with a focus on preventing hair breakage and loss. This is closely tied into population ageing. There was also a marked shift towards more natural hair, with less of an ...

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        Country Report

        Hair Care in Brazil

        Jun 2016

        Leading categories such as colourants, relaxants, styling agents and value-added treatment creams (included in conditioners) were affected by the amendment of IPI taxes on certain cosmetic products from May 2015. These categories suffered increases ...

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        Country Report

        Hair Care in Cameroon

        Jun 2016

        Hair care in Cameroon increased by 6% in current value terms during 2015. This positive performance can be attributed to increasing consumer awareness of these products, as women are increasingly influenced by Western culture. Increasing purchasing ...

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        Country Report

        Hair Care in Kenya

        Jun 2016

        Growing awareness of the importance of hair care among the young population of Kenya as well as the country’s working middle-class urban consumers, the a result of increased internet access, international travel and educational articles in the media,...

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        Country Report

        Hair Care in the United Arab Emirates

        Jun 2016

        The strong cultural significance of having healthy and long hair still exists even amongst the younger age group. Consumers are therefore willing to spend time and money on hair care, which translates into increasing demand for gentle and effective ...

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        Country Report

        Hair Care in Poland

        Jun 2016

        Polish consumers showed less interest in 2-in-1 products in 2015, switching to offers with extra benefits. In colourants, oil and ammonia-free variants gained wider attention. In shampoos, products for specific types of hair, light variants without ...

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        Country Report

        Hair Care in Australia

        Jun 2016

        Hair care grew by 1% in current value terms in 2015, with this growth rate in line with the review period CAGR, reflecting a mature category. Strong promotional activity continued to limit value growth, as discount pharmacies continued to increase ...

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        Company Profile

        Henkel AG & Co KGaA in Beauty and Personal Care (world)

        Jun 2016

        While Henkel recorded positive organic year-on-year growth in beauty in 2015, the company is faced with two major challenges including a very narrow focus mainly emerging from hair care, and exposure to politically volatile markets. Henkel lacks ...

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        Company Profile

        NaturaCosméticosSA in Beauty and Personal Care

        Jun 2016

        Natura Cosméticos SA, the Brazil-based direct seller and producer of natural positioned, masstige beauty products, finds itself challenged by changing consumer habits and a challenging macro environment in its home market. Its offer, however, remains...

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