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Market Research on Hair Care

Euromonitor International publishes the world's most comprehensive market research on hair care within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Country Report

    Hair Care in India

    Interest in hair care products remained strong in India during 2015, although current retail value growth of 14% was lower than the review period CAGR of 17%. While hair care already had a large base at the start of the review period, sales more than...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Spain

    Despite being a mature category, hair care continued to register a positive current value performance in Spain in 2015. Spanish consumers’ increasing hygiene standards meant that there was a trend towards washing hair more frequently. Whilst male ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Macedonia

    In 2015, hair care in Macedonia grew by 4% in current value terms to reach sales of MKD817 million. The growth of several robust categories, such as colourants, styling agents and standard shampoos, was strong enough to enable hair care to outperform...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Dominican Republic

    Hair care enjoyed steady growth in 2015, thanks in large part to the popularity of natural hair care products. Hair care that is formulated with natural-based ingredients is definitely on the rise in the Dominican Republic, especially those that ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Morocco

    Hair care witnessed significant development in various categories in the latter part of the review period. Several new brands were launched, targeting different hair types and offering several choices. Thus, the Moroccan market is beginning to reach ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Malaysia

    Premiumisation of hair care products are increasingly significant in Malaysia with more upscale in packaging image shown within the market. Larger selection of hair care products in Malaysia is seen to revamp its packaging to show a more premium ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Belgium

    Hair care continues to post a positive growth of 2% in value terms in 2015. This was the same performance as the previous year. The category is now very mature, with most brands offering a vast range of products depending for all hair types. Since ...

    May 2016 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Procter & Gamble is in the middle of a significant transition as it streamlines its beauty portfolio. While it is too early to assess the benefits of the divestments, the company has made a strategic move, but would benefit from addressing immediate ...

    May 2016 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Tunisia

    Hair care in Tunisia is mature. There is, however, demand for hair care with increased natural ingredients and bigger packaging. In addition, large bottles and family sizes are more popular. New brands and products emerged, with advanced technology ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Saudi Arabia

    Hair care is an important ritual in Saudi Arabia, especially amongst women. Saudi Arabia is one of the countries registering the highest growth in hair care. Saudi women are always on the lookout for products that can offer healthy and shiny locks, ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Pakistan

    Hair colourants products continue to grow due to manufacturers’ focus on enhancing products’ retail presence. Hair colourants managed to register retail value growth of 12% in 2015 with sales reaching PKR6.2 billion. Consumers are shifting from ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hong Kong, China

    Hair care current value sales increased by 5% in 2015 to reach HK$1.8 billion. Hair care is perceived as being essential to nearly all Hong Kong consumers, regardless of background, age and gender. Since the market is highly diverse, successful ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Lithuania

    Hair care in Lithuania continued to record healthy gains in 2015. Rising disposable incomes made consumers more confident financially and encouraged them to spend more on hair care products. At the same time, consumers were much more knowledgeable ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Algeria

    During 2015, hair care in Algeria benefited from population growth, increasing urbanisation, the ongoing development of modern retailing and changing lifestyle, all of which sustained strong growth in the category. Indeed, consumption of hair care ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hungary

    Current retail value growth in hair care continued to increase in 2015, however retail volume growth rates varied in different categories. Shampoos – the biggest category within hair care – declined in retail volume terms but significant price ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Taiwan

    Current value growth remained healthy in hair care in Taiwan in 2015. Manufacturers continued to introduce formula improvements across most hair care categories. These included additions which were season-specific and target group-specific. The ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Uruguay

    In today’s Uruguay, great value is placed on hygiene and cleanliness as well as being well-groomed, which has led to the daily use of hair care products. While women are seeking added-value products targeting specific needs, Uruguayan men are just ...

    May 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Ireland

    Hair care experienced 2% current value growth in 2015, with €149 million in sales registered. Growth remains relatively strong in hair care, especially considering the maturity of the category. New product development and innovation are helping to ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Guatemala

    In 2015, value sales of hair care increased by 5% in current terms to reach GTQ993 million. Hair care remained one of the most dynamic categories in beauty and personal care in Guatemala over the review period, and 2015 was no exception. The range of...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Israel

    Over the review period, international bloggers gained recognition in Israel. They have brought attention to many different products including dry shampoo. Due to this, dry shampoo has gained recognition in the country, which has led to many dry ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Azerbaijan

    After the first wave of the devaluation of the national currency in February 2015, the number of price-sensitive consumers increased. Consumers were even more willing to economise, switching to cheaper products in different categories. Despite this, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Peru

    In 2015, hair care in Peru recorded growth of 1% in volume terms. In current value terms, growth was 4%, which was lower than the 8% rise in 2014 due to lower economic growth in the country. The category continued to grow dynamically in 2015, with ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Colombia

    Hair care has been one of the most dynamic categories in terms of new product development keeping sales healthy and consumers interested in trying new launches. The category has evolved into a comprehensive hair care concept. Hair rebuilding, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Ecuador

    Aggregated value attributes were directed to consumer preferences. Especially the use of natural ingredients and other compounds, such as keratin, biotin, honey, collagen, omega fatty acids, ginger, antioxidants and salt-free products, is one of the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Uzbekistan

    In 2015 hair care witnessed the intensification of advertising, which was focused on improving consumer awareness. Since hair care is fragmented and experiences strong competition, manufacturers attempted to attract new consumers by highlighting the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in China

    With rising disposable incomes and increasing awareness of personal grooming, more consumers in 2015 traded up to premium hair care products in China, in turn driving up average unit price. To meet these changing consumer demands, more high-end brand...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Kazakhstan

    In Kazakhstan hair care is experiencing positive growth in demand because of the virtually constant use of standard shampoos among the country’s population. The usage shampoo forms an integral part of the personal hygiene and beauty regimes of many ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Serbia

    Beiersdorf has been removing its focus from all hair care segments for several years, with the company’s sales share decreasing from 11% in 2011 to only 6% in 2015. Most of this lost sales share has been taken by smaller brands, especially nascent ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Slovenia

    Despite the moderate decline of hair care, there were a lot of new product launches, a lot of advertising by global brands and many price discounts and POS activities observed in 2015. Nonetheless, the adverse economic situation in Slovenia has ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Mexico

    In order to focus on its primary categories, The Procter & Gamble Co closed a deal to sell two of its hair care brands, Wella and Clairol, to Coty Inc in 2015. However, until June 2016 these brands will continue to be managed by Procter & Gamble. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Czech Republic

    Hair care registered flat current retail value growth and sales of CZK4.8 billion in 2015. Sales were driven by medicated shampoos, conditioners and hair loss treatments, which all increased by 3%. Sales were also supported by growing average prices ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Denmark

    A more scientific approach to hair care was a major trend in 2015, with much of the focus being placed on more fundamental areas of the hair, such as the scalp and roots. With a large body of scientific research increasingly evident in hair care, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in France

    The mature hair care category continued to be affected by pressure on prices, notably in the mass distribution channel. To stimulate sales, the main manufacturers brought more added-value to their brands and targeted the older population, notably ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Austria

    In the modern social environment, a high value is placed on hygiene and cleanliness, as well as being well-groomed, which has led to the daily use of hair care products in Austria. Although this trend helps to sell large volumes, it also encourages ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Canada

    Hair care increased by 1% in current value terms in 2015, to reach C$1.6 billion. In Canada, the economy remained slow and the unemployment rate remained high. However, consumers also had a growing focus on how their hair looked. These factors ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Slovakia

    The current value sales performance of hair care was affected by the rising interest of Slovak consumers for products that nutritionally support healthy hair and those that are intended for hair growth. However, many consumers prefer to purchase hair...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Vietnam

    Due to marketing strategies on social media and the growing incomes of the Vietnamese, consumers have grown more aware of the benefit of using natural products and are better able to afford them. According to ELLE Beauty Awards 2015 for the top 10 ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in South Africa

    Hair care saw the worst performance across overall beauty and personal care in 2015, with 6% current value growth and stagnation in terms of value at constant 2015 prices. This represented the worst annual performance of the review period. Sales were...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Thailand

    In 2015 hair care reached value sales of Bt27.1 billion, seeing 7% growth compared with the previous year. This healthy performance was supported by the premiumisation trend in hair care in Thailand and the wider range of products available. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Ukraine

    Many Ukrainians found the year of 2015 much harder on their budgets because of another peak of devaluation in 2014-2015, with the US$1 gaining in value from UAH7.99 in 2013 to UAH21.84 in 2015, according to Euromonitor International. Whilst prices ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Belarus

    The economic slowdown was the major factor affecting hair care in 2015. Products in this category are perceived as essential, which allowed it to maintain a strong performance in volume terms. At the same time, consumers appeared to be willing to ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the US

    Conditioners posted strong current value growth of 5% in 2015 to reach sales of US$2.4 billion, driven by the rise of “co-cleansing”, whereby consumers opt to use a cleansing conditioner to clean their hair instead of shampoo due to rising concerns ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Bolivia

    Bolivian consumers are becoming more demanding and sophisticated. They are willing to pay more for products that meet their needs. Companies are looking to tap into these trends by increasing their product offer.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Latvia

    Hair care continued to see new product launches by international and domestic brands. A further increase in interest for shampoos/conditioners with oil additives was observed among consumers. Moreover, increasing disposable incomes allowed consumers,...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Nigeria

    Hair care recorded positive growth in 2015, increasing in current value by 10%. The rise of internet and cable television usage has had a strong cultural impact on the category, with many consumers of hair care products being influenced by ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Costa Rica

    As more basic hair care products keep reaching additional maturity levels, mass-oriented manufacturers continue to focus on offering additional levels of segmentation to target specific consumers’ groups (especially in the case of different hair ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Croatia

    In view of the decline throughout hair care, it is interesting to see consumers stick firmly to their chosen brands. 71% of value sales in 2015 were generated by the three leading companies. Partially the loyalty occurs because of the overwhelming ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Estonia

    Hair care in Estonia continued to grow in 2015 as consumers, more confident in their economic circumstances, were more willing to spend on hair care products. During the review period the lines between mass and premium brands became increasingly ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Greece

    The premiumisation trends which emerged in 2014 were in full development in 2015. High levels of innovation characterised hair care in 2015, with the spotlight on herbal oils within standard shampoos and conditioners, as well as dry/damaged hair ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Venezuela

    In 2015, the performance of hair care in Venezuela remained strongly influenced by price ceilings and controls imposed by the government. While prices of shampoos, 2-in-1 products and conditioners have been fixed, there was little variation during ...

    Apr 2016 | US$990 | Add to cart | View details
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