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Hair care market research

Euromonitor has the world’s most comprehensive research on the hair care category within the beauty and personal care industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the hair care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our Hair Care market research answer questions such as:

  • What is the market size of hair care products?
  • What are the major brands in hair care?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

results

 

Country Report

Hair Care in Uzbekistan

In 2013, hair care products continued gaining consumer trust. Thanks to increasing awareness consumer deposit incomes, the number of consumers using hair care products on a more regular basis increased. Manufacturers continued offering new product ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Taiwan

In 2013, hair care experienced positive growth of 4% in value terms. The 2013 growth was also faster than the CAGR over the review period as local consumers often style and colour their hair themselves. The growing trend of hair protection led ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Sweden

Consumers' environmental concerns are starting to have a bigger impact on hair care in Sweden. More products are either being launched as organic or ecological and these are more widely available in outlets such as hair salons. There was also an ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Romania

Hair care was one of the largest and most dynamic categories in beauty and personal care in 2013 due to its perception as satisfying basic needs combined with the sophistication of the offerings on the market. Heavy advertising campaigns in all media...

Nov 2014 | US$900 | Add to cart | View details

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Colgate has proved to be one of the most recession-proof companies, but in 2013 this seemed to have stalled for two reasons. First, a slowdown in Latin America and second, a narrow portfolio focus. Colgate has made up for the slowdown in Latin ...

Nov 2014 | US$525 | Add to cart | View details

Global Briefing

Ingredient Trends in Hair Care

Consumers want healthy looking hair. Their purchasing is influenced by two main trends: developments in skin care and the green/natural trend. These trends manifest themselves through the extension and segmentation of hair care routines and through ...

Nov 2014 | US$1,200 | Add to cart | View details

Company Profile

Beiersdorf AG in Beauty and Personal Care

Beiersdorf having streamlined its portfolio to focus on core areas to fight competition from larger companies is now seeing the first successes. The company’s innovation pipeline continues to be dynamic with interesting launches in core areas driving...

Nov 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in New Zealand

After a strong growth in the use of oils in shampoos, which expanded into conditioners in 2012, the next extension was seen in hair colourants in 2013. L’Oréal New Zealand Ltd launched Garnier Olia, the first oil-powered, ammonia-free hair colourant,...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Vietnam

In 2013 leading manufacturers such as Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd constantly advertised their products in media such as television and magazines, as well as executing various public relations events to ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Malaysia

The premiumisation trend continued to be observed in hair care in 2013. Premium hair care brands like L'Oréal Professionnel were displayed on shelves even within retail outlets like Watson’s and Tesco hypermarkets. Leading health special retailers ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

The Multifaceted Evolution of Global Beauty

With major markets, including the US, Brazil and China, witnessing growth pressures and innovation becoming saturated, the beauty industry needs to find new frontiers for expanding revenue potential. Cross-category product developments have been ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Hair Care in Saudi Arabia

Hair care benefited strongly from a number of trends at the end of the review period. Rising disposable incomes notably enabled consumers in all income groups to spend more on hair care towards the end of the review period. Low-income consumers, for ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Hong Kong, China

Hair care accounted for a slightly slower current value growth in 2013 as compared to 2012, due to the already high penetration of basic hair care products such as shampoo. The increased sophistication and image consciousness of consumers also saw ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Japan

Current value sales of hair care declined slightly in 2013. Although a few categories under hair care registered positive growth, the decline of styling agents was large enough to lead to the continuous contraction of hair care. Value sales of ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Nigeria

Growth in hair care was strong in 2013, with a retail current value increase of 12%. The rise of internet and cable television usage had a cultural impact on the category, with many consumers of hair care products being influenced by international ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Portugal

Hair care remained a very fragmented category in 2013 with many brands competing for a place in the sun. Hair care was also one of the categories in which innovations can make a difference. The recent promotional actions and changes in preferred ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in the United Arab Emirates

The massive influx of expatriates into the United Arab Emirates towards the end of the review period, the majority of whom are drawn by high and rising disposable income levels and the increasing number of job vacancies, fuelled growth in numerous ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Belarus

In 2013 hair care remained the largest category in value terms within the beauty and personal care market in Belarus. This category is also one of the most developed in terms of product availability, affordability and awareness. Belarusians, both ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Ireland

Hair care saw a better performance in 2013 with value sales seeing a very marginal increase to reach €138 million. The category continued to see a slight benefit from the switch from home hair care from salons due to financial pressures for many ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Russia

Professional positioning, salon hair care and premium hair care products continued to record growing demand in Russia in 2013. Russians looked for effective solutions and thus turned to products that they trusted. The expansion of modern distribution...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Indonesia

Given that hair care, which is dominated by shampoos, is already considered saturated, manufacturers continued to introduce new products to address specific consumer needs in 2013. With the urbanisation and increasingly busy lifestyle of urban ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Brazil

Hair care posted current value growth of 9%, reaching R$18.9 billion in 2013. This strong result was mainly driven by the introduction of value-added products, such as 2-in-1 products and products that deliver salon results. Despite the good growth ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Beauty and Personal Care

Unilever was a strong player in global beauty and personal care in 2013. The company’s strategy of increasingly reaching towards higher pricing segments within its key portfolio while expanding in larger developed markets paid off well. Under its ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Natura Cosméticos SA in Beauty and Personal Care

Despite being almost entirely reliant on the Brazilian market, Natura ranked 14th globally in 2013 in beauty and personal care. It is the leader in Brazil despite being a direct seller. Its successful implementation of a direct selling model has ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Belgium

After years of failure, manufacturers finally managed to break the vicious circle of price triggered by the big brands sold at slashed prices – namely Syoss from Henkel and Franck Provost from L’Oréal - in 2013. In order to generate more added value ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Switzerland

During 2013 hair care continued to be influenced by the trends towards value-added and “free-from” products. Present for a number of years already, the trend towards silicone-free hair care products has broadened to include other active ingredients, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in the Netherlands

Hair care managed to achieve relatively high growth in value sales in 2013, despite its maturity in the Netherlands. Continuous innovations by the major brands pushed sales up as they stimulated demand and helped to achieve higher average unit ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Amway Corp in Beauty and Personal Care

Amway is a global player in beauty and personal care (BPC) with a strong presence in China and a fast emerging presence in India. The company however has begun to face stronger competition from other direct sellers in China such as Nu Skin while it ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

Revlon Inc in Beauty and Personal Care

Revlon’s eponymous brand is one of the most recognised labels globally. It has established a multinational presence, but remains heavily reliant on the mature and competitive US market. Revlon has maintained its share in nail products, but a slow ...

Aug 2014 | US$525 | Add to cart | View details

Company Profile

L‘Oréal Groupe in Beauty and Personal Care

L’Oréal has successfully managed to drive growth despite difficult market conditions due to its exclusive beauty focus allowing it to dedicate more resources to R&D and marketing. L’Oréal also proactively targets white spaces through coverage across ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in France

Innovation was again important within this category. It brought new added value to the market, driving value sales. New brands and products emerged, and the majority of them with professional positioning as they are common in hair salons, like dry ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Thailand

Consumers’ increased exposure to international beauty and grooming trends via the internet and other media boosted their willingness to invest in more advanced hair care products during 2013. Consumers were thus seeking hair care products that can ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Oriflame is a leading player in the BPC direct selling market. It has faced several challenges, however, as sales in Eastern Europe wane. It is also overly reliant on the unstable Russian market, where recent political upheaval is having an impact on...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Chile

New products developed to repair damaged hair led growth for companies in 2013. A combination of factors, such as water with fluoride and chlorine, dry weather and elevated pollution levels, together with higher disposable incomes, resulted in ...

Aug 2014 | US$900 | Add to cart | View details

Company Profile

L‘Occitane International SA in Beauty and Personal Care

L'Occitane International SA, a French manufacturer of natural beauty products, has seen rapid growth over the review period, benefiting from the increasing demand for premium, natural cosmetics in emerging markets such as Asia Pacific and Latin ...

Aug 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Serbia

Hair care is a category that can be considered developed in Serbia. This can be especially seen in the recent year when new launches have been well adopted. In general, consumers follows the trends of the western world and are willing to try new ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Norway

Growth was driven by a wide range of new and innovative product developments, as people constantly demanded better products for their hair. In terms of what can be corrected with a beauty product, Norwegian women found it most important to correct ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in the United Kingdom

With competition intensifying in most hair care categories, manufacturers have tried to keep up with demand by expanding their product ranges, adding ingredients to their original formulas and positioning the end products accordingly. Shampoos and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Iran

Consumption of hair care products continued to increase in 2013 in spite of the many limitations imposed, especially on multinationals. The young urban population, with a strong desire for modern hair care products, was the main driver of this ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Colombia

Hair care products which aim to protect, nourish and reduce hair damage inflicted by perms, colourants and environmental conditions made significant progress in 2013 and are now expanding to a broader concept, hair anti-agers. Pantene Age-Defy and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Canada

Hair care in Canada is a highly developed and saturated environment, with a wide range of products and brands available in all price segments. While new product development adds dynamism to hair care, it does not ensure long-term growth due to me-too...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in the Czech Republic

In 2013, hair care benefited from increasing consumer demand for higher-quality products which offer strong protection. Thus, medicated shampoos, 2-in-1 products and colourants were particularly popular. However, the growth of these categories was to...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Finland

2013 witnessed the introduction of hair oils as various brands expanded their product lines with these products. Compared to the rest of Western Europe, Finns colour their hair more often and use more hair styling agents. This combined with harsh ...

Jul 2014 | US$900 | Add to cart | View details

Company Profile

Avon Products Inc in Beauty and Personal Care

Avon’s fortunes have sharply diminished in recent years. Where it previously benefited from an early move into China, China is now among its heaviest burdens with too much indecision over its retail model and high legacy operational costs. In North ...

Jul 2014 | US$525 | Add to cart | View details

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Estée Lauder has performed strongly thanks to expansion in emerging markets, frequent new product launches and timely identification of market opportunities. Its focus however, remains too narrow in terms of categories in comparison to some of its ...

Jul 2014 | US$525 | Add to cart | View details

Country Report

Hair Care in Uruguay

The 7% growth in current value terms posted by hair care in 2013 was higher than the 5% CAGR of the review period. The favourable evolution of unit prices in most hair care categories and good economic conditions enabled consumers to absorb price ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in the Philippines

Against a backdrop of growing market maturity and the calamities which hit the Philippines in 2013, retail value growth in hair care continued to decelerate. The category increased by 2% in current retail value terms in 2013 to Ps34.8 billion. Market...

Jul 2014 | US$900 | Add to cart | View details

Global Briefing

Revitalising Hair Care: Exploring Future Growth Prospects

Hair care experienced a slight slowdown in growth in 2013, but has performed well in the last five years, thanks to increasing penetration in emerging markets and the advent of more sophisticated technologies, targeting specific hair care needs ...

Jul 2014 | US$1,200 | Add to cart | View details

Global Briefing

Beauty in Latin America: A Revolution of Expectations

A new middle class has emerged in Latin America, less affluent than the traditional middle class but hugely aspirational. Economic growth might have cooled, but Latin Americans are more engaged with beauty and personal care than ever before, and they...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Hair Care in the US

Hair care grew by 2% in current value terms in 2013, rising to US$11.4 billion; this growth rate was above the review period CAGR of 1% from 2008-2013, but in line with the 2% CAGR from 2011-2013. Despite decent growth from conditioners and salon ...

Jul 2014 | US$900 | Add to cart | View details
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