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Market research for hair care

Euromonitor International has the world's most comprehensive research on hair care products within the beauty and personal care.

We monitor and analyse the hair care products category trends, within the global beauty and personal care market; from in-depth total market size and share data and analysis , to specific category level information. Our products are a resource for your entire organisation, helping you with planning, strategic development, marketing, mergers and acquisitions and brand management.

Categories in beauty and personal care include:

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    Country Report

    Hair Care in Kazakhstan

    In Kazakhstan there was a trend of using various conditioners, balsams, masks and oil sprays for hair treatment in 2014. Women have started to use different colourants for hair as well as curling and ironing equipment for the hair, both of which in ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Uzbekistan

    In 2014, hair care witnessed mixed development of trends in Uzbekistan. There was development of products that offer value-added benefits, such as vitamins, natural ingredients and different extracts. At the same time, the consumer base continued to ...

    Sep 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Algeria

    Hair care in Algeria is experiencing very positive growth. The growth rate in 2014 was even one percentage point higher than the review period CAGR of 8%. This positive trend is explained by Algeria’s better economic conditions and changes in ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Belarus

    The demand for hair care is supported by two trends – increasing interest in natural ingredients and bigger packaging. Consumers are becoming more educated and aware of products’ ingredients, read labels, searching for natural components and for ...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Unilever Group in Beauty and Personal Care

    Unilever’s strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, Unilever is intensifying activities to ...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Estée Lauder Cos Inc in Beauty and Personal Care

    Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: exclusive fragrances, oil-based formats and the increasing use of face masks. Since October 2014, Estée Lauder has purchased Le Labo, Rodin Olio Lusso, ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in the Philippines

    Hair care companies continuously innovate in order to provide consumers with more choice and to cater to underserved niches. In 2014, new product choices in the category include Pantene Aqua Pure, which uses Clean Rinse technology to minimise residue...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Thailand

    Hair care registered slightly stronger current value growth in 2014 than in 2013. Consumers’ rising image consciousness was the key contributor to hair care performance, as they invested in various hair care products to boost the overall health of ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Taiwan

    Growth in hair care in Taiwan remained healthy in 2014. Manufacturers continued to introduce formula improvements across most hair care categories. These included additions that were season-specific and target group-specific. The launch of more ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hong Kong, China

    Hair care increased in current value by 5% in 2014 to reach HK$1.7 billion. With the humid climate in Hong Kong, hair care is an important part of the beauty routines of many consumers in the territory. Moreover, with current fashion trends focusing ...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Slovenia

    As the adverse economic situation in Slovenia forced many consumers to cut their spending, Slovenians started to look for value-for-money deals and less expensive products, maintaining a certain quality level. Therefore, the demand for non- basic and...

    Aug 2015 | US$990 | Add to cart | View details

    Company Profile

    Procter & Gamble Co, The in Beauty and Personal Care

    Following its divestment of beauty brands, Procter & Gamble will be losing its spot as the number one beauty and personal care player, but a streamlined portfolio is expected to yield positive results for the company.

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    L‘Oréal Groupe in Beauty and Personal Care

    L'Oréal is soon to become the leader in the beauty and personal care industry. In 2014, however, the company came under some pressure in the mass segment. It is reinforcing its position through strategic acquisitions and a stronger digital drive: the...

    Aug 2015 | US$570 | Add to cart | View details

    Company Profile

    Henkel AG & Co KGaA in Beauty and Personal Care (world)

    While Henkel recorded good year-on-year growth in beauty and personal care in 2014, the company is faced with two major challenges. Firstly, the company has a narrow beauty focus with hair care generating most of its total beauty and personal care ...

    Aug 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Brazil

    Hair care recorded current value growth of 11% in 2014, reaching BRL21.2 billion. This good performance, with a growth rate very similar to that recorded in 2013, was driven by sales of value-added products, such as 2-in-1 products and products which...

    Aug 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Bulgaria

    Hair care in Bulgaria is a mature category saturated with products. In 2014, retail volume sales decreased modestly in most subcategories, while average unit prices increased slightly. Unit price growth was an interesting development given general ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Switzerland

    Innovations in hair care increasingly take their inspiration from other beauty categories such as skin care, colour cosmetics and fragrances. Skin care has had the greatest influence on hair care, with some skin care ingredients being recognised as ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Belgium

    Hair oil was first developed for and used in hair salons, but this product has also been offered to the public in supermarkets and parapharmacies/drugstores for a few years. 2013/2014 saw a few launches in this segment, such as Elsève Extraordinary ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in France

    The rising numbers of people resorting to at-home hair and beauty treatments benefited hair care in 2014. This trend was reinforced due to reduced numbers of visits to hair and beauty salons in France and the desire for a pampering experience. Hair ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Natura Cosméticos SA has built global share in the BPC market due to its success in Brazil; this underlines the importance of direct selling in the company’s domestic market. However, it has started to lose share to store-based retailers in Brazil ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in India

    Hair care registered growth of 14% in current value terms in 2014, to reach INR154.7 billion. This was driven by colourants and salon hair care, which grew by 20% and 17% respectively in current value terms. With rising pollution and health issues, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Czech Republic

    In 2014 Czech consumers showed less interest in 2-in-1 products and stronger interest in specific products with extra benefits. In colourants, oil variants and variants without ammonia gained wider attention from consumers. In shampoos, products for ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Singapore

    Hair care saw current value sales growth of 4% in 2014, unchanged from the performance seen in 2013. Consumers increasingly sought chemical treatments, such as perms, rebonding and colouring, to style their hair and remain fashionable, in line with ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Amway Corp in Beauty and Personal Care

    Amway Corp, the largest direct seller in the world, is increasingly focusing on consumer health. Nevertheless, within BPC, it is investing in new production sites to supply emerging markets in Asia Pacific. Globally, 64% of its 2014 BPC sales were ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Peru

    During 2014 further specialisation in hair care in the country was seen. A wide variety of products is available in this category, each addressing a specific hair condition. This variety has also led consumers to further specialise their consumption....

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hungary

    Hair care recorded higher current value growth in 2014 than was seen over the review period. From 2009 to 2014 hair care suffered from the negative effects of the economic downturn, such as decreasing demand, decreasing volume sales and depressed ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Poland

    Discounters and parapharmacies/drugstores strengthened their leading positions to become even more important distribution channels with 58% combined value share in 2014. The good performance and increasing popularity of these channels is on the one ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Yves Rocher Sa in Beauty and Personal Care

    Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Spain

    While many hair care categories comprise mainly essential everyday products, sales in the category are not fully safe from the lingering negative effects of the economic crisis. In 2014, Spanish consumers still rationalised the use of these products ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Netherlands

    Despite being a mature category, hair care continued to register positive sales growth in the Netherlands in 2014. Dutch consumers’ heightening hygiene standards meant that there was a trend towards washing hair more frequently. While male Dutch ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Revlon Inc in Beauty and Personal Care

    Despite Revlon’s high profile label and multinational presence, the brand remains heavily reliant on the mature US market, limiting its growth potential. Moreover, a slow innovation pipeline has side-lined its eye and facial make-up business, ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Pakistan

    Hair colouring products have been able to acquire large shelf space in modern trade stores. Hair loss treatments was least preferred by consumers in hair care in 2014. Lower-class consumers have begun to prefer shampoos as an alternative to soap for ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Japan

    In 2014, hair care in Japan achieved current value growth of 2%. This positive performance was largely driven by standard shampoos and conditioners, which grew in both current value and volume terms. In 2014, the leading players launched ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Nigeria

    Growth in the young population in Nigeria remains strong, and continues to drive sales of hair care products, which are considered more essential than many other beauty and personal care products. In particular, the growth of the young female adult ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Germany

    Individual styles, a professional look and a clean appearance continued to be important factors for German consumers in 2014, thus also impacting hair care. In an ever more hectic and fast-paced world, it is not always easy to find the time to visit ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Romania

    The large size and strong growth potential of hair care mean that the category has a strong growth dynamic. Its two main types of products, standard shampoos and colourants, paint a picture of the buying and consumption habits of Romanian customers. ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Kenya

    There is a growing perception among Kenyan women that straight and dark hair is attractive, easy to manage and more beautiful than naturally curly hair, which is increasingly perceived as difficult to manage. Leading hair care manufacturers are ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Portugal

    The economic crisis which continues to plague Portugal, and which has left the majority of Portuguese consumers with lower levels of disposable income, continued to negatively impact hair care in 2014. This motivated many Portuguese consumers to make...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in South Korea

    Salon hair care recorded the fastest current value growth in 2014 of 6%. Salons offer their customers the change to purchase the products that fit their hair and scalp condition. Selling salon hair care products leaves a high margin for salons and ...

    Jun 2015 | US$990 | Add to cart | View details

    Global Briefing

    Health-based Beauty Resetting Industry Standards

    The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

    Jun 2015 | US$1,325 | Add to cart | View details

    Country Report

    Hair Care in Morocco

    Hair care recorded a strong performance in value terms with growth of 8% in 2014 due to continuous innovation, which stimulated demand and helped achieve higher average unit prices. In addition, individual styles, and a professional and clean ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Serbia

    A plethora of new product launches appeared in 2014 and many of them are also important innovations which many consumers found quite appealing. Hair care is still mostly focused on female consumers and the 2014 innovations were also focused on them. ...

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Kao Corp in Beauty and Personal Care

    Kao faces challenging prospects on account of being overly reliant on its home market, Japan, which has limited growth prospects. It is necessary for the company to pursue global expansion more actively, while continuing to focus on Japan; however, ...

    Jun 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Slovakia

    Hair care did not continue with the strong current value sales growth which had been seen since 2011. Whilst Slovaks were interested in hair care products with added benefits and revitalising effects for their hair, their interest in standard ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Australia

    Hair care manufacturers increasingly choose to use collaborations with designers and celebrities as a strategy to build awareness and attract new customers. In 2014, Henkel Australia collaborated with Claudia Schiffer on its Schwarzkopf Essence ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Argentina

    Despite the negative economic context in 2014, hair care products increased sales by 31% in current value terms because of constant renovation and a general rise in prices due to the inflation process.

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Dominican Republic

    Hair care recorded stable positive growth in 2014, as shampoos performed well thanks to new product innovations in terms of fragrances and the unique composition of recently launched medicated shampoos designed to improve the health of the hair. The ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Guatemala

    In recent years, companies such as Procter & Gamble Interamericas de Guatemala Ltda launched sachets, which are small packages of 10ml that are sold at affordable prices such as GTQ1, which allows them to reach a wider consumer base of consumers who ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Ecuador

    Diverse government requirements affected hair care in 2014. The COMEX (External Commerce Committee) created import barriers in December 2013, supposedly to improve quality controls, which affected raw materials as well as finished products. Most ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Costa Rica

    Innovation was again the most important driver of growth in hair care in 2014. New brands and products emerged, and the majority of them featured advanced technology and segmented solutions (according to hair type, specific needs and combined ...

    Jun 2015 | US$990 | Add to cart | View details
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