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Market Research on Hair Care

Euromonitor International publishes the world's most comprehensive market research on hair care within the beauty and personal care industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

    Related to this market, we also cover: ingredients, packaging, retailing, luxury goods, health and wellness, nutrition, travel, institutional channels, hot drinks, soft drinks and dairy drinks, personal care and electricals.

    In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

    As well as: business dynamics and commercial industrial supply chains.

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    Country Report

    Hair Care in Azerbaijan

    After the first wave of the devaluation of the national currency in February 2015, the number of price-sensitive consumers increased. Consumers were even more willing to economise, switching to cheaper products in different categories. Despite this, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Peru

    In 2015, hair care in Peru recorded growth of 1% in volume terms. In current value terms, growth was 4%, which was lower than the 8% rise in 2014 due to lower economic growth in the country. The category continued to grow dynamically in 2015, with ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Colombia

    Hair care has been one of the most dynamic categories in terms of new product development keeping sales healthy and consumers interested in trying new launches. The category has evolved into a comprehensive hair care concept. Hair rebuilding, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Ecuador

    Aggregated value attributes were directed to consumer preferences. Especially the use of natural ingredients and other compounds, such as keratin, biotin, honey, collagen, omega fatty acids, ginger, antioxidants and salt-free products, is one of the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Uzbekistan

    In 2015 hair care witnessed the intensification of advertising, which was focused on improving consumer awareness. Since hair care is fragmented and experiences strong competition, manufacturers attempted to attract new consumers by highlighting the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in China

    With rising disposable incomes and increasing awareness of personal grooming, more consumers in 2015 traded up to premium hair care products in China, in turn driving up average unit price. To meet these changing consumer demands, more high-end brand...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Kazakhstan

    In Kazakhstan hair care is experiencing positive growth in demand because of the virtually constant use of standard shampoos among the country’s population. The usage shampoo forms an integral part of the personal hygiene and beauty regimes of many ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Serbia

    Beiersdorf has been removing its focus from all hair care segments for several years, with the company’s sales share decreasing from 11% in 2011 to only 6% in 2015. Most of this lost sales share has been taken by smaller brands, especially nascent ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Slovenia

    Despite the moderate decline of hair care, there were a lot of new product launches, a lot of advertising by global brands and many price discounts and POS activities observed in 2015. Nonetheless, the adverse economic situation in Slovenia has ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Mexico

    In order to focus on its primary categories, The Procter & Gamble Co closed a deal to sell two of its hair care brands, Wella and Clairol, to Coty Inc in 2015. However, until June 2016 these brands will continue to be managed by Procter & Gamble. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Czech Republic

    Hair care registered flat current retail value growth and sales of CZK4.8 billion in 2015. Sales were driven by medicated shampoos, conditioners and hair loss treatments, which all increased by 3%. Sales were also supported by growing average prices ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Denmark

    A more scientific approach to hair care was a major trend in 2015, with much of the focus being placed on more fundamental areas of the hair, such as the scalp and roots. With a large body of scientific research increasingly evident in hair care, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in France

    The mature hair care category continued to be affected by pressure on prices, notably in the mass distribution channel. To stimulate sales, the main manufacturers brought more added-value to their brands and targeted the older population, notably ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Austria

    In the modern social environment, a high value is placed on hygiene and cleanliness, as well as being well-groomed, which has led to the daily use of hair care products in Austria. Although this trend helps to sell large volumes, it also encourages ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Canada

    Hair care increased by 1% in current value terms in 2015, to reach C$1.6 billion. In Canada, the economy remained slow and the unemployment rate remained high. However, consumers also had a growing focus on how their hair looked. These factors ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Slovakia

    The current value sales performance of hair care was affected by the rising interest of Slovak consumers for products that nutritionally support healthy hair and those that are intended for hair growth. However, many consumers prefer to purchase hair...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Vietnam

    Due to marketing strategies on social media and the growing incomes of the Vietnamese, consumers have grown more aware of the benefit of using natural products and are better able to afford them. According to ELLE Beauty Awards 2015 for the top 10 ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in South Africa

    Hair care saw the worst performance across overall beauty and personal care in 2015, with 6% current value growth and stagnation in terms of value at constant 2015 prices. This represented the worst annual performance of the review period. Sales were...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Thailand

    In 2015 hair care reached value sales of Bt27.1 billion, seeing 7% growth compared with the previous year. This healthy performance was supported by the premiumisation trend in hair care in Thailand and the wider range of products available. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Ukraine

    Many Ukrainians found the year of 2015 much harder on their budgets because of another peak of devaluation in 2014-2015, with the US$1 gaining in value from UAH7.99 in 2013 to UAH21.84 in 2015, according to Euromonitor International. Whilst prices ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Belarus

    The economic slowdown was the major factor affecting hair care in 2015. Products in this category are perceived as essential, which allowed it to maintain a strong performance in volume terms. At the same time, consumers appeared to be willing to ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the US

    Conditioners posted strong current value growth of 5% in 2015 to reach sales of US$2.4 billion, driven by the rise of “co-cleansing”, whereby consumers opt to use a cleansing conditioner to clean their hair instead of shampoo due to rising concerns ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Bolivia

    Bolivian consumers are becoming more demanding and sophisticated. They are willing to pay more for products that meet their needs. Companies are looking to tap into these trends by increasing their product offer.

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Latvia

    Hair care continued to see new product launches by international and domestic brands. A further increase in interest for shampoos/conditioners with oil additives was observed among consumers. Moreover, increasing disposable incomes allowed consumers,...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Nigeria

    Hair care recorded positive growth in 2015, increasing in current value by 10%. The rise of internet and cable television usage has had a strong cultural impact on the category, with many consumers of hair care products being influenced by ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Costa Rica

    As more basic hair care products keep reaching additional maturity levels, mass-oriented manufacturers continue to focus on offering additional levels of segmentation to target specific consumers’ groups (especially in the case of different hair ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Croatia

    In view of the decline throughout hair care, it is interesting to see consumers stick firmly to their chosen brands. 71% of value sales in 2015 were generated by the three leading companies. Partially the loyalty occurs because of the overwhelming ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Estonia

    Hair care in Estonia continued to grow in 2015 as consumers, more confident in their economic circumstances, were more willing to spend on hair care products. During the review period the lines between mass and premium brands became increasingly ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Greece

    The premiumisation trends which emerged in 2014 were in full development in 2015. High levels of innovation characterised hair care in 2015, with the spotlight on herbal oils within standard shampoos and conditioners, as well as dry/damaged hair ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Venezuela

    In 2015, the performance of hair care in Venezuela remained strongly influenced by price ceilings and controls imposed by the government. While prices of shampoos, 2-in-1 products and conditioners have been fixed, there was little variation during ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Chile

    Hair care products are considered essential and more consumers are highly concerned about their hair health. There are many products available in the market, offering different benefits such as smoothing, hair loss control and moisturising. ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Bosnia-Herzegovina

    A large number of new product developments in hair care at the end of the review period helped boost sales in 2015. Sales were boosted not only by new product developments (mainly within conditioners) but also a new approach to promotion and ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Argentina

    Leading hair care companies renewed their products and mass media advertising to mitigate the negative effects of the economic crisis in 2015. L'Oréal Argentina SA achieved the best results due to an aggressive marketing campaign and attractive ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Italy

    Positive performances were again demonstrated by hair loss treatments and colourants in 2015. Although colourants continued to decline, falling by 1% in current value terms, this nonetheless represented an improvement on the near 2% fall seen the ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Russia

    Russian consumers increasingly looked to channels that offered promotions and discounts as the effects of poor economic conditions were felt. Decreasing consumer purchasing power led to a shift towards cheaper products, and hair care was no ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Singapore

    Hair care witnessed consistent current values sales growth of 4% in 2015 compared to 2014. The growth was driven by consumers’ image consciousness and sophistication as they continued to be willing to invest in hair care. In addition, consumers are ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Bulgaria

    The hair care category in Bulgaria is mature and characterised by many products. In 2015, retail value sales rose modestly alongside a marginal increase in average unit prices. Unit price growth was surprising given the general deflationary trend in ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Switzerland

    The number of promotional offers in hair care continued to grow substantially in 2015 and brands struggled to gain customer loyalty. More than any other category in beauty and personal care, hair care is categorised by intense promotional activity, ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in South Korea

    Hair care witnessed faster current value growth in 2015 than in 2014. Rising sophistication among consumers meant they were increasingly educated about international hair care trends as well as products, during the end of the review period. This thus...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Portugal

    Despite the variety of brands offered in the hair care category Portuguese consumers continued to show some caution in consumption, a trend that started in the worst years of the economic crisis. The competitive environment in which many brands ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Finland

    Hair care sales stopped declining in Finland in 2015. While, in 2014, consumers switched to products with cheaper unit prices, in 2015 this development came to an end. However, consumers did not upgrade in 2015 with the result that unit prices in the...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Germany

    Individual styling and a clean and well-kempt outer appearance continued to be rather important to German consumers in 2015. The demand for hair care products that can achieve an almost professional styling result at home was unbroken, which led to ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Netherlands

    Hair care continued to register a positive performance in the Netherlands in 2015 despite being a mature category. With the uncertain economic conditions in the Netherlands, visiting the hair salon on a regular basis is no longer an option for most ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Norway

    The main winners in an otherwise mature Norwegian hair care category in 2015 were products targeting specific problems. The most common issues for Norwegian consumers are a sensitive scalp, dandruff and dry hair, particularly during the winter ...

    Apr 2016 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Turkey

    Hair care registered current value growth of 11% in 2015, a weaker performance than the current value CAGR of 13% registered over the entire review period as a result of a gradual maturation in hair care. Growth in the category over the review period...

    Apr 2016 | US$990 | Add to cart | View details

    Passport

    Passport Hair Care Americas

    All current Hair Care category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

    Mar 2016 | US$16,000 | Add to cart | View details

    Passport

    Passport Hair Care Asia Pacific and Australasia

    All current Hair Care category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

    Mar 2016 | US$16,000 | Add to cart | View details

    Passport

    Passport Hair Care Eastern Europe

    All current Hair Care category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

    Mar 2016 | US$16,000 | Add to cart | View details

    Passport

    Passport Hair Care Middle East and Africa

    All current Hair Care category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

    Mar 2016 | US$16,000 | Add to cart | View details

    Passport

    Passport Hair Care Western Europe

    All current Hair Care category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more

    Mar 2016 | US$16,000 | Add to cart | View details
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