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Market research for hair care

Euromonitor International has the world's most comprehensive research on hair care products within the beauty and personal care.

We monitor and analyse the hair care products category trends, within the global beauty and personal care market; from in-depth total market size and share data and analysis , to specific category level information. Our products are a resource for your entire organisation, helping you with planning, strategic development, marketing, mergers and acquisitions and brand management.

Categories in beauty and personal care include:

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    Country Report

    Hair Care in Switzerland

    Innovations in hair care increasingly take their inspiration from other beauty categories such as skin care, colour cosmetics and fragrances. Skin care has had the greatest influence on hair care, with some skin care ingredients being recognised as ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Belgium

    Hair oil was first developed for and used in hair salons, but this product has also been offered to the public in supermarkets and parapharmacies/drugstores for a few years. 2013/2014 saw a few launches in this segment, such as Elsève Extraordinary ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in France

    The rising numbers of people resorting to at-home hair and beauty treatments benefited hair care in 2014. This trend was reinforced due to reduced numbers of visits to hair and beauty salons in France and the desire for a pampering experience. Hair ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Natura Cosméticos SA in Beauty and Personal Care

    Natura Cosméticos SA has built global share in the BPC market due to its success in Brazil; this underlines the importance of direct selling in the company’s domestic market. However, it has started to lose share to store-based retailers in Brazil ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in India

    Hair care registered growth of 14% in current value terms in 2014, to reach INR154.7 billion. This was driven by colourants and salon hair care, which grew by 20% and 17% respectively in current value terms. With rising pollution and health issues, ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Czech Republic

    In 2014 Czech consumers showed less interest in 2-in-1 products and stronger interest in specific products with extra benefits. In colourants, oil variants and variants without ammonia gained wider attention from consumers. In shampoos, products for ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Singapore

    Hair care saw current value sales growth of 4% in 2014, unchanged from the performance seen in 2013. Consumers increasingly sought chemical treatments, such as perms, rebonding and colouring, to style their hair and remain fashionable, in line with ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Amway Corp in Beauty and Personal Care

    Amway Corp, the largest direct seller in the world, is increasingly focusing on consumer health. Nevertheless, within BPC, it is investing in new production sites to supply emerging markets in Asia Pacific. Globally, 64% of its 2014 BPC sales were ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Peru

    During 2014 further specialisation in hair care in the country was seen. A wide variety of products is available in this category, each addressing a specific hair condition. This variety has also led consumers to further specialise their consumption....

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Hungary

    Hair care recorded higher current value growth in 2014 than was seen over the review period. From 2009 to 2014 hair care suffered from the negative effects of the economic downturn, such as decreasing demand, decreasing volume sales and depressed ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Poland

    Discounters and parapharmacies/drugstores strengthened their leading positions to become even more important distribution channels with 58% combined value share in 2014. The good performance and increasing popularity of these channels is on the one ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Yves Rocher Sa in Beauty and Personal Care

    Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Spain

    While many hair care categories comprise mainly essential everyday products, sales in the category are not fully safe from the lingering negative effects of the economic crisis. In 2014, Spanish consumers still rationalised the use of these products ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the Netherlands

    Despite being a mature category, hair care continued to register positive sales growth in the Netherlands in 2014. Dutch consumers’ heightening hygiene standards meant that there was a trend towards washing hair more frequently. While male Dutch ...

    Jul 2015 | US$990 | Add to cart | View details

    Company Profile

    Revlon Inc in Beauty and Personal Care

    Despite Revlon’s high profile label and multinational presence, the brand remains heavily reliant on the mature US market, limiting its growth potential. Moreover, a slow innovation pipeline has side-lined its eye and facial make-up business, ...

    Jul 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Pakistan

    Hair colouring products have been able to acquire large shelf space in modern trade stores. Hair loss treatments was least preferred by consumers in hair care in 2014. Lower-class consumers have begun to prefer shampoos as an alternative to soap for ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Japan

    In 2014, hair care in Japan achieved current value growth of 2%. This positive performance was largely driven by standard shampoos and conditioners, which grew in both current value and volume terms. In 2014, the leading players launched ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Nigeria

    Growth in the young population in Nigeria remains strong, and continues to drive sales of hair care products, which are considered more essential than many other beauty and personal care products. In particular, the growth of the young female adult ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Germany

    Individual styles, a professional look and a clean appearance continued to be important factors for German consumers in 2014, thus also impacting hair care. In an ever more hectic and fast-paced world, it is not always easy to find the time to visit ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Romania

    The large size and strong growth potential of hair care mean that the category has a strong growth dynamic. Its two main types of products, standard shampoos and colourants, paint a picture of the buying and consumption habits of Romanian customers. ...

    Jul 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Kenya

    There is a growing perception among Kenyan women that straight and dark hair is attractive, easy to manage and more beautiful than naturally curly hair, which is increasingly perceived as difficult to manage. Leading hair care manufacturers are ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Portugal

    The economic crisis which continues to plague Portugal, and which has left the majority of Portuguese consumers with lower levels of disposable income, continued to negatively impact hair care in 2014. This motivated many Portuguese consumers to make...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in South Korea

    Salon hair care recorded the fastest current value growth in 2014 of 6%. Salons offer their customers the change to purchase the products that fit their hair and scalp condition. Selling salon hair care products leaves a high margin for salons and ...

    Jun 2015 | US$990 | Add to cart | View details

    Global Briefing

    Health-based Beauty Resetting Industry Standards

    The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

    Jun 2015 | US$1,325 | Add to cart | View details

    Country Report

    Hair Care in Morocco

    Hair care recorded a strong performance in value terms with growth of 8% in 2014 due to continuous innovation, which stimulated demand and helped achieve higher average unit prices. In addition, individual styles, and a professional and clean ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Serbia

    A plethora of new product launches appeared in 2014 and many of them are also important innovations which many consumers found quite appealing. Hair care is still mostly focused on female consumers and the 2014 innovations were also focused on them. ...

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Kao Corp in Beauty and Personal Care

    Kao faces challenging prospects on account of being overly reliant on its home market, Japan, which has limited growth prospects. It is necessary for the company to pursue global expansion more actively, while continuing to focus on Japan; however, ...

    Jun 2015 | US$570 | Add to cart | View details

    Country Report

    Hair Care in Slovakia

    Hair care did not continue with the strong current value sales growth which had been seen since 2011. Whilst Slovaks were interested in hair care products with added benefits and revitalising effects for their hair, their interest in standard ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Australia

    Hair care manufacturers increasingly choose to use collaborations with designers and celebrities as a strategy to build awareness and attract new customers. In 2014, Henkel Australia collaborated with Claudia Schiffer on its Schwarzkopf Essence ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Argentina

    Despite the negative economic context in 2014, hair care products increased sales by 31% in current value terms because of constant renovation and a general rise in prices due to the inflation process.

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Dominican Republic

    Hair care recorded stable positive growth in 2014, as shampoos performed well thanks to new product innovations in terms of fragrances and the unique composition of recently launched medicated shampoos designed to improve the health of the hair. The ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Guatemala

    In recent years, companies such as Procter & Gamble Interamericas de Guatemala Ltda launched sachets, which are small packages of 10ml that are sold at affordable prices such as GTQ1, which allows them to reach a wider consumer base of consumers who ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Ecuador

    Diverse government requirements affected hair care in 2014. The COMEX (External Commerce Committee) created import barriers in December 2013, supposedly to improve quality controls, which affected raw materials as well as finished products. Most ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Costa Rica

    Innovation was again the most important driver of growth in hair care in 2014. New brands and products emerged, and the majority of them featured advanced technology and segmented solutions (according to hair type, specific needs and combined ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in the United Kingdom

    Hair care achieved current value growth of 3% in 2014, a performance which was in line with the review period average. Standard shampoos and conditioners were the strongest performers, registering current value growth of 4% and 5%, respectively. ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Italy

    During 2014 Italian consumers slowly increased the number of visits to hair salons compared with previous years. Although still behind compared with the pre-crisis years, Italians in general, and especially women, started visiting hair salons more ...

    Jun 2015 | US$990 | Add to cart | View details

    Company Profile

    Nu Skin Enterprises Inc in Beauty and Personal Care

    Nu Skin, the US-based direct seller of premium BPC products, suffered a substantial decline in sales in 2014, following the temporary close of business in China, its largest market. This followed accusations in the press of pyramid selling. Although ...

    Jun 2015 | US$570 | Add to cart | View details

    Global Briefing

    Evolving Habits in Global Beauty

    Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

    Jun 2015 | US$1,325 | Add to cart | View details

    Country Report

    Hair Care in Azerbaijan

    Towards the end of the review period hair care benefited from a rise in economic confidence. As disposable income levels rose consumers became more inclined to purchase a wider range of hair care products, benefiting areas such as styling agents. In ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Mexico

    In 2014, Henkel Mexicana SA de CV acquired Pert shampoo from Procter & Gamble in a €24 million transaction. This is part of Henkel’s global strategy of strengthening its competitive positioning around the world. This purchase resulted in a loss of ...

    Jun 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Chile

    New products developed to repair damaged hair led growth for companies in 2014. A combination of factors, such as water with fluoride and chlorine, dry weather and elevated pollution levels together with higher disposable incomes, resulted in ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in South Africa

    Products which provide added-value and added benefits continued to penetrate the market in 2014, including claims of ingredients which address specific hair concerns and are solution-oriented. Moisturisation, hair thickening, scalp health and colour ...

    May 2015 | US$990 | Add to cart | View details

    Global Briefing

    Beauty Corporate Landscape: Mind the Gap Between Core Business and New Opportunities

    Larger manufacturers are streamlining their portfolios to achieve greater competitiveness in the face of growing pressure from smaller players with a narrower but more in depth focus. This is increasing segmentation in the industry; however, in the ...

    May 2015 | US$1,325 | Add to cart | View details

    Country Report

    Hair Care in Cameroon

    Hair care in Cameroon increased in current value terms by 7% during 2014. This positive performance can be attributed to the increased endorsement of hair care brands by African American celebrities which are driving demand for products that promise ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Bolivia

    Bolivians continue to demand hair care products that target their specific needs, which are specific for their hair types and which offer the most benefits. As a result, the companies present in the category have invested in developing brands that ...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Georgia

    The dominant category in hair care is standard shampoo. In 2014 sales shampoo accounted for 64% of total hair care sales amounting to GEL56 million, with current value sales up by 4% over the previous year. Colourants is other large category with 15%...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Macedonia

    Hair care recorded 2% current value growth in 2014 and sales of MKD778 million, with growth in line with minimal population changes. This reflected that 2014 was a year of caution regarding spending on hair care products.

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Bosnia-Herzegovina

    The 2014 performance of hair care was only slightly weaker relative to the review period CAGR of -2% in current value terms. All hair care formats declined, indicating that the cause for the decline was systemic – weakness in the economic environment...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Canada

    The hair care market is Canada is saturated and shows high penetration. Hair care grew by 1% in current value terms in 2014, rising to C$1.6 billion. With competition intensifying in most hair care categories, manufacturers have tried to keep up with...

    May 2015 | US$990 | Add to cart | View details

    Country Report

    Hair Care in Denmark

    Trade sources previously expected to see the transfer of skin care properties, in particular anti-ageing, to hair care product development but this failed to fully materialise despite the launch of products such as Pantene Pro-V Youth Protect in ...

    May 2015 | US$990 | Add to cart | View details
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