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Market research for the health and wellness industry

Euromonitor has the world’s most comprehensive research on the health and wellness industry. We monitor and analyse industry trends in health and wellness globally, including in-depth data on market share and market size.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Health and Wellness in New Zealand

New Zealand consumers are increasingly adopting more active and fitness-focused lifestyles and have started paying greater attention to their nutrition, with health and wellness trends in non-alcoholic beverages a by-product of this. This translated ...

Aug 2015 | US$2,100 | Pages: 97 | Add to cart | View details

Country Report

Health and Wellness in Thailand

Health and wellness registered stronger current value growth in 2014 than in 2013 due to rising consumer

Aug 2015 | US$2,100 | Pages: 91 | Add to cart | View details

Country Report

Health and Wellness in Sweden

Health and wellness experienced almost identical growth within Sweden in 2014 when compared to the 3% current value CAGR seen during the review period. Unlike the review period, however, the growth in 2014 came more from categories that benefit the ...

Aug 2015 | US$2,100 | Pages: 106 | Add to cart | View details

Country Report

Health and Wellness in Canada

Overall, there was positive growth in health and wellness for 2014. Despite this, better for you products declined in 2014. The most dynamic category in 2014 was organic, which saw healthy growth of 4% in value terms. The continued improvement of ...

Aug 2015 | US$2,100 | Pages: 106 | Add to cart | View details

Country Report

Health and Wellness in the Netherlands

A recovering Dutch economy, in terms of GDP, allowed a number of FMCG industries to perform healthily in 2014. Health and wellness was one of these industries, registering positive growth in 2014. Although the performance was lower than the average ...

Jul 2015 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Health and Wellness in Russia

The health and wellness trend continued to develop in Russia in 2014. Consumers were increasingly concerned about their health and tried to lead a healthier lifestyle. This trend came from Europe and was seen in large cities like Moscow and St ...

Jul 2015 | US$2,100 | Pages: 95 | Add to cart | View details

Country Report

Health and Wellness in Ukraine

Health and wellness in Ukraine showed a mixed performance in 2014. Total retail volume sales declined, mainly due to the economic crisis but also because the military conflict in the east of the country had a very negative impact on distribution and ...

Jul 2015 | US$2,100 | Pages: 90 | Add to cart | View details

Country Report

Health and Wellness in Japan

Health and wellness saw current value growth of 1% in 2014, which was a similar trend to 2013. This stable growth was mainly due to strong awareness of health, and wholesome diets in general. The metabolic syndrome checking system introduced in 2008 ...

Jul 2015 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Health and Wellness in Saudi Arabia

HW food and HW beverages had further strong performances in value terms in 2014, in line with current value growth over the review period. Increased awareness of general wellbeing amongst consumers, as well as aggressive activities by companies, such...

Jul 2015 | US$2,100 | Pages: 91 | Add to cart | View details

Country Report

Health and Wellness in India

HW beverages continued to ride on the growing wave of health consciousness that manifested itself over the review period. Health consciousness and awareness among consumers was driven further by manufacturers’ marketing campaigns and increased ...

Jul 2015 | US$2,100 | Pages: 87 | Add to cart | View details

Country Report

Health and Wellness in France

Health and wellness was a resilient industry in 2014 with a further increase in value sales. Value growth was an improvement on 2013 but slightly below the review period CAGR. On the one hand, in some categories across food and beverages, health and ...

Jul 2015 | US$2,100 | Pages: 108 | Add to cart | View details

Country Report

Health and Wellness in Australia

Health and wellness saw sales growth supported by rising concern over levels of obesity and overweight in the country during the review period, with many consumers seeking to reduce their consumption of sugar and fat in order to lose weight. This ...

Jul 2015 | US$2,100 | Pages: 108 | Add to cart | View details

Country Report

Health and Wellness in Germany

Jun 2015 | US$2,100 | Pages: 110 | Add to cart | View details

Company Profile

Unilever Group in Health and Wellness

Unilever is diversifying its operations into emerging markets, particularly Asia Pacific and Latin America, but there is still significant room for growth. Rising obesity levels, alongside greater consumer awareness of nutrition and healthier diets, ...

Jun 2015 | US$570 | Pages: 59 | Add to cart | View details

Country Report

Health and Wellness in South Africa

Naturally healthy packaged food continued to lead health and wellness in South Africa in terms of its overall value contribution during 2014. Increased growth was stimulated by the fact that these products are being bought by both health conscious ...

Jun 2015 | US$2,100 | Pages: 86 | Add to cart | View details

Country Report

Health and Wellness in Belgium

Health and wellness in Belgium generally put in a positive performance over the review period as a result of various different factors. The country’s ageing population continued to favour health and wellness as older people generally have greater ...

Jun 2015 | US$2,100 | Pages: 100 | Add to cart | View details

Country Report

Health and Wellness in Slovakia

Health and wellness sales increased in 2014 as the product assortment widened and consumers became more educated regarding healthier food and drink options. However, overall retail value sales growth lagged behind expectations as value for money ...

Jun 2015 | US$2,100 | Pages: 88 | Add to cart | View details

Country Report

Health and Wellness in Poland

The general market situation gradually improved over the review period, favouring the development of the health and wellness food and beverages market. Poland experienced stable growth of GDP and purchasing power, lower unemployment rates and stable ...

Jun 2015 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Health and Wellness in Austria

Jun 2015 | US$2,100 | Pages: 101 | Add to cart | View details

Country Report

Health and Wellness in Switzerland

Health and wellness showed no signs of weakening in 2014. On the contrary it posted an increase in current value sales; a faster rate of growth compared with the CAGR in the review period. Almost all the nine health and wellness categories covered by...

Jun 2015 | US$2,100 | Pages: 100 | Add to cart | View details

Country Report

Health and Wellness in Vietnam

Health and wellness continued to register a strong performance in 2014 thanks to growing consumer demand. As living standards and education levels have risen in Vietnam, consumers have become more aware of health and wellness and opt for food and ...

Jun 2015 | US$2,100 | Pages: 76 | Add to cart | View details

Country Report

Health and Wellness in the Philippines

Overall, the performance in 2014 of health and wellness was on par with that in 2013 as the interest amongst consumers to prevent diseases through better food choices was sustained. In response to this, companies launched new products geared towards ...

Jun 2015 | US$2,100 | Pages: 79 | Add to cart | View details

Country Report

Health and Wellness in Norway

Health and wellness remains the most prominent trend in Norway, which influenced food and beverages in 2014. The increasing obsessiveness of healthy consumption, personal appearance, and an increased disdain for ingredients, such as sugar and salt, ...

May 2015 | US$2,100 | Pages: 103 | Add to cart | View details

Country Report

Health and Wellness in Ireland

Overall, health and wellness in Ireland experienced strong growth in 2014 as both value and volume sales increased. With consumer confidence returning and with disposable income levels rising, there has been a re-engagement with many health and ...

May 2015 | US$2,100 | Pages: 106 | Add to cart | View details

Global Briefing

Growth Opportunities for Packaged Hot Drinks in Africa

Africa represents the fastest growing global market for retail hot drinks. This report explores the drivers of rapidly growing consumer demand for coffee, tea and other hot drinks, with a focus on key categories of growth over 2014-2019. It analyses ...

May 2015 | US$1,325 | Pages: 47 | Add to cart | View details

Country Report

Health and Wellness in the Czech Republic

Health and wellness performed well in the Czech Republic in 2014 and registered similar current retail value growth to 2013. Fortified/functional beverages and organic beverages performed best in retail value terms within HW beverages during 2014, as...

May 2015 | US$2,100 | Pages: 103 | Add to cart | View details

Country Report

Health and Wellness in Singapore

Health and wellness recorded stronger current value growth in 2014 than 2013 due to rising consumer health consciousness. The Singapore government continued to push through campaigns promoting the importance of healthy living whether via eating or ...

May 2015 | US$2,100 | Pages: 87 | Add to cart | View details

Country Report

Health and Wellness in Romania

May 2015 | US$2,100 | Pages: 106 | Add to cart | View details

Country Report

Health and Wellness in Denmark

Health and wellness saw slow sales growth over the review period as a whole. This is partly due to maturity, with a strong focus on health and wellness being longstanding in the country. Consequently, many product areas are increasingly mature, with ...

May 2015 | US$2,100 | Pages: 105 | Add to cart | View details

Country Report

Health and Wellness in the United Arab Emirates

2014 saw a strong value performance for health and wellness in the UAE. Government initiatives and exhibitions in the UAE served to raise awareness of the importance of following a healthy diet amongst consumers. The presence of international key ...

Apr 2015 | US$2,100 | Pages: 81 | Add to cart | View details

Country Report

Health and Wellness in Israel

HW experienced a slight decrease in value compared with previous years. The reason there are drops in sales is due to the fact that as the range of health and wellness products increases quickly, competition becomes more intense, which causes price ...

Apr 2015 | US$2,100 | Pages: 83 | Add to cart | View details

Country Report

Health and Wellness in Bulgaria

2014 was a good year for sales of health and wellness products, with growth being higher than during the review period. The main reason behind this good performance was the growing desire of many Bulgarians to reduce their intake of sugar and ...

Apr 2015 | US$2,100 | Pages: 91 | Add to cart | View details

Country Report

Health and Wellness in Egypt

Health and wellness remained fairly unknown as a concept in Egypt, which strongly constrained sales. During the review period, the country was also characterised by political instability, revolution, unrest and economic uncertainty, with many ...

Apr 2015 | US$2,100 | Pages: 85 | Add to cart | View details

Country Report

Health and Wellness in the United Kingdom

The current value growth rate of health and wellness as a whole dipped slightly in 2014, recording the lowest rate of current value growth over the review period. The cause of this slowdown was mainly price discounting in the UK grocery market. ...

Apr 2015 | US$2,100 | Pages: 104 | Add to cart | View details

Country Report

Health and Wellness in Taiwan

Growth in health and wellness was quite healthy in 2014 albeit a little down on 2013. Overall the market is well developed. Many HW categories consist of either traditional products, such as NH soy milk and NH other non-dairy milk alternatives, which...

Apr 2015 | US$2,100 | Pages: 88 | Add to cart | View details

Country Report

Health and Wellness in the US

Consumers began to spend more on health and wellness products in 2014, due to increasing concerns about the ingredients of food and beverages. Many consumers have also become very concerned about the low nutritional content of many products. This has...

Apr 2015 | US$2,100 | Pages: 90 | Add to cart | View details

Country Report

Health and Wellness in Venezuela

Health and wellness beverages and packaged food continue to see low or even negative volume growth as a result of a certain degree of maturity in the largest categories, as well as a lack of dynamism with regards to new entrants and new product ...

Apr 2015 | US$2,100 | Pages: 80 | Add to cart | View details

Country Report

Health and Wellness in Spain

In 2014, the Spanish economy succeeded in coming out of the recession, expected to close with a GDP rise of 1.5% by the end of the year, according to predictions of the IMF. Yet, high unemployment, which remained slightly below 25% by the end of the ...

Apr 2015 | US$2,100 | Pages: 103 | Add to cart | View details

Country Report

Health and Wellness in Mexico

The Mexican government began levying a new tax on sugary beverages and high calorie packaged food on 1 January 2014. The new tax has seen many Mexican consumers take more interest in sugar and calorie contents and trade standard varieties for ...

Apr 2015 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Health and Wellness in Hong Kong, China

In 2014, health and wellness continued to record strong double-digit value growth despite being slower than the review period’s CAGR. Its strong performance can be attributed to constantly rising health awareness. As consumers became more educated ...

Apr 2015 | US$2,100 | Pages: 96 | Add to cart | View details

Country Report

Health and Wellness in Greece

Continuing the review period trend, health and wellness products saw a decline in value terms in 2014. This was partly due to a decline in volume sales across a number of health and wellness foods and beverages, and partly due to some of the most ...

Apr 2015 | US$2,100 | Pages: 94 | Add to cart | View details

Country Report

Health and Wellness in Finland

The sluggish economic situation in Finland hindered growth in health and wellness beverages in 2014. As health and wellness products can be considered high-end, the weakening purchasing power of Finns slowed down growth this year. Finns are ...

Apr 2015 | US$2,100 | Pages: 108 | Add to cart | View details

Country Report

Health and Wellness in Chile

Due to positive economic growth in Chile in the last five years, rising consumer health awareness and increasing awareness and interest among consumers regarding health issues such as obesity, diabetes, arterial hypertension and other health concerns...

Apr 2015 | US$2,100 | Pages: 77 | Add to cart | View details

Country Report

Health and Wellness in Morocco

Health and wellness beverages and packaged food in Morocco continued to increase in 2014, following growth in the disposable incomes of Moroccan households and the rapid expansion of modern retail stores. Although people are becoming more ...

Apr 2015 | US$2,100 | Pages: 77 | Add to cart | View details

Country Report

Health and Wellness in Portugal

Health and wellness beverages and packaged food recorded static growth in Portugal during 2014, with an expanding consumer base supporting sales. More Portuguese people are become interested in leading healthier lifestyles, with many paying special ...

Apr 2015 | US$2,100 | Pages: 107 | Add to cart | View details

Country Report

Health and Wellness in Peru

Health and wellness beverages continued to grow rapidly, promoted by the health trend in Peru. In 2014, consumers continued to migrate from perceived unhealthy beverages to healthier alternatives. The growth of the national economy also spurred this ...

Apr 2015 | US$2,100 | Pages: 71 | Add to cart | View details

Country Report

Health and Wellness in Italy

Health and wellness in Italy struggled in 2014 as a result of the negative effects of the economic crisis. Italians, with reduced disposable incomes, sought to try and save money by reducing or avoiding altogether the purchase of anything considered ...

Apr 2015 | US$2,100 | Pages: 104 | Add to cart | View details

Country Report

Health and Wellness in Turkey

In 2014, health and wellness (HW) demonstrated current value growth that is marginally higher compared with the review period CAGR. This was as a result of the increasing number of consumers who are health conscious and interested in healthier food ...

Apr 2015 | US$2,100 | Pages: 101 | Add to cart | View details

Country Report

Health and Wellness in Argentina

Apr 2015 | US$2,100 | Pages: 83 | Add to cart | View details

Country Report

Health and Wellness in Brazil

Despite the economic slowdown and drop in GDP in Brazil in 2014 along with high inflation and interest rates and other issues that limited general disposable incomes, the health and wellness trend continues to expand in the country.

Apr 2015 | US$2,100 | Pages: 91 | Add to cart | View details
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