Market research for the health and wellness industry

Euromonitor has the world’s most comprehensive research on the health and wellness industry. We monitor and analyse industry trends in health and wellness globally, including in-depth data on market share and market size.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

Country Report

Health and Wellness in the US

Total health and wellness food and beverage sales in the US rebounded in 2010, growing in the low single digits following a flat 2009. It was previously unclear if the sudden slowdown of strong growth in 2009 was due to market saturation or the economic downturn. It appears with a recovering economy Americans are yet again receptive to the paying more for health foods suggesting room for market growth. However, future growth is expected to hampered by greater frugality than was a apparent

Jun 2011 | $1,900| Add to cart | View details ›

Global Briefing

Probiotics and Prebiotics : Moving Beyond Digestive Health – Opportunities and Challenges

Probiotics already feature strongly in the nutraceuticals market due to the popularity of probiotic yoghurts, and as technological challenges are being overcome and consumer awareness continues to rise, probiotics are also increasingly moving beyond dairy. With science uncovering ever more health benefits associated with probiotics, they could become one of the most versatile functional ingredients of all times; providing regulatory hurdles can be overcome.

Dec 2010 | $2,000| Add to cart | View details ›

Country Report

Health and Wellness in Brazil

The positive sociological and economic indicators such as low unemployment rates and rising disposable income contributed to improving consumer confidence. According to FGV (Getúlio Vargas Foundation), in November 2010 consumer confidence reached its highest level in more than five years at 125.4 points, growth of 2.7% on the previous month. This shows that consumers are prone to spending and are feeling less concerned about saving money. As a result, health and wellness experienced robust

Jun 2011 | $1,900| Add to cart | View details ›

Country Report

Health and Wellness in the Czech Republic

The Czech market for health and wellness food and beverages recorded a solid performance in 2010, with most major categories developing positively. Aside from economic recovery in the Czech Republic, the development of the entire market was underpinned by rising health awareness among Czech consumers. At the same time, sustained investment in new launches and marketing activities that highlighted the healthy properties of various brands by manufacturers also contributed to the positive

Aug 2011 | $1,900| Add to cart | View details ›