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Market Research for the hot drinks industry

Euromonitor has the world’s most comprehensive research on the hot drinks industry. We monitor and analyse industry trends in Hot Drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in hot drinks include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Coffee in Uzbekistan

Coffee is a popular drink among a limited consumer group: urban dwellers, office workers and high-income families. Coffee is overshadowed by tea, the most traditional hot drink, and its sales are hindered by high prices. Such high prices additionally...

Jul 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Other Hot Drinks in Uzbekistan

Other hot drinks remains negligible in hot drinks in Uzbekistan.

Jul 2015 | US$990 | Pages: 11 | Add to cart | View details

Country Report

Hot Drinks in Uzbekistan

Represented mainly by two major products, hot drinks was impacted by two different factors. Tea benefited from the strong traditional habits of consumers. Newly appearing consumption behaviour and habits influenced coffee. In the case of tea, sales ...

Jul 2015 | US$2,100 | Pages: 27 | Add to cart | View details

Country Report

Tea in Uzbekistan

Although tea is neither produced nor grown in Uzbekistan, it represents a national drink for Uzbekistani consumers. Tea is consumed in all formats: hot, cooled, with and without sugar. Tea accompanies meals at all times: consumers drink it for ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Coffee in Kazakhstan

Kazakhstan is a nation of tea drinkers and drinking coffee is not a normal habit. Despite this, the interest in coffee increased over the review period with Kazakhstanis traveling more and getting to know other cultures and their cuisines better. The...

Jul 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Other Hot Drinks in Kazakhstan

Chocolate-based flavoured powder drinks products are the only products within other hot drinks that are consumed in Kazakhstan. These products are usually consumed by urban children aged between 7-12 years. After they turn 12 years old, children ...

Jul 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Hot Drinks in Kazakhstan

Kazakhstan is one of the largest per capita consumers of tea. Almost all of the population drinks tea on a daily basis, with most people drinking 3-5 cups of tea per day. The way tea is consumed in urban and rural areas is different. In rural areas ...

Jul 2015 | US$2,100 | Pages: 31 | Add to cart | View details

Country Report

Tea in Kazakhstan

The devaluation of the national currency in February 2014 by 20% had a positive impact on sales of tea in Kazakhstan. People were spending more time at home, as they reduced unnecessary spending on things such as restaurants, bars and cafés. Despite ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Coffee in Malaysia

A high standard of living and the expectation of a high-quality coffee taste drove companies to innovate with different product varieties to satisfy consumers’ high expectations. Consumers were searching for high-quality coffee and different variants...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Malaysia

Other hot drinks are gaining strong interest from consumers due to the high obesity rate in Malaysia. Hence, consumers, especially those living in urban areas with limited time to exercise, are looking for convenient and yet healthy food and drinks ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hot Drinks in Malaysia

Sales of hot drinks continued to grow in 2014 due to raised health awareness driving consumers to make more purchases of hot drinks. In addition, sales were boosted due to the variety and healthy ranges offered by manufacturers. Consumers will not ...

Jul 2015 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Tea in Malaysia

Consumers purchased more tea products in 2014 due to company marketing efforts, such as price discounting. In addition, consumers increasingly drank tea due to its health benefits, such as containing antioxidants, obesity management and polyphenols, ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Coffee in Singapore

The growth of coffee sales stabilised at 3% in 2014, in off-trade volume terms, as Singapore’s coffee market became saturated. Much of the growth was driven by promotions and discounts at the off-trade channel. Coffee manufacturers also tried to ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Singapore

Other hot drinks registered a growth rate of 5% in off-trade value sales in 2014. The biggest contribution to the growth of other hot drinks was the solid customer base of malt-based hot drinks. Besides, manufacturers also accommodated the rising ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Singapore

Hot drinks retained stable total volume growth in 2014. Much of the growth was driven by large discounts and promotions in the off-trade channel, specifically manifested in instant coffee and malt-based hot drinks. Besides, the development of ...

Jul 2015 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Tea in Singapore

In Singapore, where coffee still came on top in hot drinks, the growth of tea remained constrained. In 2014, total volume sales increased by only 1%, lower than the 2013 record. One reason was that coffee has been imprinted on the lives of local ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Coffee in Vietnam

In 2014, retail value sales of coffee increased by 14%. Instant coffee remains the largest and fastest growth category. Life is getting more hectic, and instant coffee is becoming a popular choice thanks to its convenience. Moreover, manufacturers ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Other Hot Drinks in Vietnam

In 2014, retail value sales of other hot drinks rose by 19%, which is slightly lower than that recorded in 2013. All of the categories within hot drinks have become more mature and cannot sustain high growth like before. Despite slower growth, 19% is...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hot Drinks in Vietnam

In 2014, value sales of hot drinks increased at a slower rate than in 2013 as the category has become more mature and cannot sustain the previous high growth. It also faces intense competition from soft drinks products such as RTD tea. However, this ...

Jul 2015 | US$2,100 | Pages: 38 | Add to cart | View details

Country Report

Tea in Vietnam

In 2014, tea registers current value growth of 9%, which is slightly faster than that in 2013. The healthy growth indicates stable demand for tea. Moreover, due to higher living standards in the country, consumers started to switch from unbranded to ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Coffee in Thailand

There was an increasing coffee-drinking culture among Thai consumers over the review period. This trend became more significant in 2014 through both the on-trade and off-trade channels. Marketing activities by players remained the key factor driving ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Other Hot Drinks in Thailand

Demand for other hot drinks continued to benefit from the health and wellness trend over the review period, which continued in 2014. The core target consumer groups continued to be children and the elderly. Malt-based hot drinks continued to be the ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Hot Drinks in Thailand

Consumption of hot drinks increased in 2014, not only due to being perceived as healthy alternatives, but also because of increasing urbanisation in Thailand. More Thai consumers were drinking tea and coffee, and their preferences were becoming more ...

Jul 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Tea in Thailand

Many categories containing healthy beverages benefited from the health and wellness trend in 2014, including tea. Unlike coffee, the performance of tea was much less dynamic in terms of product innovations, marketing activities and promotional ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Coffee in Switzerland

2014 was the year of the fresh ground coffee pods with new players entering the category, lots of new product launches and even more price battles. Meanwhile retailers and discounters offered a variety of Nespresso-style capsules. The German ...

Jun 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Other Hot Drinks in Switzerland

Manufacturers increasingly focused on the premiumisation of other hot drinks in 2014, in order to maintain value growth. They looked to do this by increasing the consumption of products such as chocolate-based flavoured powder drinks and flavoured ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Hot Drinks in Switzerland

Despite the maturity of hot drinks within Switzerland, several factors helped drive value sales in 2014. An increase in commodity prices resulted in manufacturers passing on the cost to the consumer through price increases. Furthermore, there was a ...

Jun 2015 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Tea in Switzerland

In 2014 increasing health awareness amongst Swiss consumers continued to drive demand for black speciality tea, organic tea and fruit/herbal tea as well as green tea. As within coffee, premiumisation was noticeable within tea in 2014. In addition to ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Company Profile

Unilever Group in Hot Drinks

Unilever’s hot drinks business is focused on tea, in which it continues to lead the global market comfortably. Present only in coffee in India, Unilever could consider exploring other opportunities in ASEAN. Expansion via T2 and Tea Fusion gave ...

Jun 2015 | US$570 | Pages: 46 | Add to cart | View details

Country Report

Hot Drinks in Belarus

Belarus’ economy continues to recover after the bad financial crisis. The Belarus rubel keeps getting stronger; price inflation is getting lower, albeit remaining in double digits. 2014 was comparatively calm year in terms of economic turbulence. ...

Jun 2015 | US$2,100 | Pages: 34 | Add to cart | View details

Country Report

Coffee in Belarus

The Belarus rubel became stronger in 2013-2014, with much less devaluation against major currencies. In 2013 the level of devaluation of the Belarus rubel against the US dollar and euro was lower than the level of inflation in Belarus. The situation ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Other Hot Drinks in Belarus

Other plant-based hot drinks had the best performance, with retail volume sales growth of 18%, albeit from a small base. The category is emerging from a low base, with a still marginal share in other hot drinks’ total volume. Another reason for the ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Tea in Belarus

The Belarus rubel became stronger in 2013 and 2014, with much lower levels of devaluation against major currencies. This created favourable conditions for importers, causing positive volume growth of tea in 2014.

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Coffee in Indonesia

The existing consumer base of coffee, which is mostly older consumers, is rather mature and the penetration of the product is already deep in the country. However, growing urbanisation in the country with an increasing demand towards products that ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Other Hot Drinks in Indonesia

Other hot drinks in Indonesia remains dominated by flavoured powder drinks, specifically chocolate-based flavoured powder drinks, which comprise almost half of off-trade volume sales of other hot drinks. Other hot drinks are targeted at school ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Hot Drinks in Indonesia

Total volume sales of hot drinks grew at a marginally slower rate in 2014. Unfavourable economic conditions as a result of the continuous hike in fuel prices and the weakening of the rupiah are the main reasons for the weaker performance of hot ...

Jun 2015 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Tea in Indonesia

Tea is considered mature, as tea drinking is well entrenched in Indonesia. Tea has historically been a very popular drink in Indonesia and the popularity of tea extends across the entire country. Unlike coffee, which is usually avoided by ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Global Briefing

Global Hot Tea: Growth Strategies and Opportunities

Globally, hot tea is the world’s second most consumed beverage. The category’s strong presence in key emerging markets places it on a strong footing for future growth, but new production innovation and distribution strategies will be needed to bridge...

Jun 2015 | US$1,325 | Pages: 59 | Add to cart | View details

Country Report

Coffee in Slovakia

Coffee current value sales stagnated in 2014 in Slovakia in spite of total volume sales growing by 1%. Although 2014 sales were an improvement over the previous year, continued depression of value sales was caused by intensive price promotions and ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Slovakia

Other hot drinks saw negligible growth in both retail volume and current value terms in 2014. This was the result of strong market saturation and few product innovations which would otherwise promote the category. Strengthening purchasing power of ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Hot Drinks in Slovakia

Hot drinks in Slovakia performed well in 2014, posting marginal gains in retail volume as well as in current value sales. Sales were positively influenced by improving purchasing power of Slovak households as well as due to slightly dropping average ...

Jun 2015 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Tea in Slovakia

Current value sales of tea rose by 1% in 2014, reaching €49 million. Sales were driven by rising health awareness of local consumers whilst improving purchasing power also played a considerable role. Whilst volume sales of tea recorded insignificant ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Coffee in Georgia

There is a strong tradition of fresh coffee consumption in Georgia. During the Soviet era, fresh coffee was the only type available in the country. After the collapse of the Soviet Union, the popularity of fresh coffee diminished somewhat as ...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Other Hot Drinks in Georgia

Other hot drinks remained very much a niche category in 2014, accounting for just 1% of overall hot drinks retail volume sales in terms of cups consumed. It also remained underdeveloped, with manufacturers investing little in promotional activities ...

May 2015 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Hot Drinks in Georgia

Growth in retail volume sales of instant coffee in Georgia in 2014 was slower than in any other year of the review period. This was partly due to increased economic uncertainty amidst the rapid devaluation of the Georgian lari (GEL). However, the ...

May 2015 | US$2,100 | Pages: 31 | Add to cart | View details

Country Report

Tea in Georgia

Growth in tea retail volume sales in 2014 was broadly in line with 2013, and up slightly on the CAGR for the entire review period. Rising health awareness among Georgians continued to bolster consumption, as tea in general has a healthy image and is ...

May 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Coffee in the Philippines

Although chained coffee shops such as Starbucks remain popular among consumers, small speciality coffee shops are ushering in a third wave of coffee. Coffee lovers and upper-income individuals are being attracted by artisanal coffee brewed using ...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Other Hot Drinks in the Philippines

The health and wellness trend has made consumers more conscious of the ingredients making up the food and beverages they buy. Their fast-paced lifestyles, meanwhile, have favoured easy-to-prepare meals and beverages. With other plant-based hot drinks...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hot Drinks in the Philippines

The hot drinks market continues to be dominated by coffee, which is more preferred by Filipinos compared with tea or other hot drinks. With instant standard coffee at a mature level, the category slowed down in 2014, leading to a decline in total ...

May 2015 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Tea in the Philippines

Despite the growing health-consciousness among consumers, tea remains inferior to coffee even though it provides numerous health benefits. The foodservice channel, however, has helped improve consumer acceptance of tea through creative concoctions ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details
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