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 Market Research for India

Euromonitor publishes reports on industries, consumers and demographics in India.

  • Industry specific reports offer insight into market size and market share in India; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in India report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • India in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our India statistics factfile.

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Country Report

Beer in India

Changing lifestyles and longer periods of hot weather had a positive impact on the performance of beer in both the on-trade and off-trade channels in 2014. With increased leisure expenditure, beer registered a rise in volume terms, which was equally ...

Jul 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Cider/Perry in India

Cider/perry continues to be insignificant in India. Whilst some high-end on-trade outlets offer cider to cater to foreigners, this remains a niche product. The leading alcoholic drinks companies in India are not involved in the production and ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in India

Economic affluence, urbanisation, changing lifestyles and social gatherings in urban India are all persuading young people to engage in alcohol consumption. Young people, both male and female, are the key consumers of RTD pre-mixed alcohol in India. ...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Spirits in India

The slow growth of spirits sales continued into 2014, with rising taxes and excise duties in various states, such as Karnataka, impeding the category’s faster progress.

Jul 2015 | US$990 | Pages: 50 | Add to cart | View details

Country Report

Wine in India

Thanks to growing affluence and an increase in the number of pubs and hotels that serve wine, the wine drinking population continues to grow. Over the review period, many wine bars, clubs and restaurants organised wine-tasting tours/sessions, which ...

Jul 2015 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Alcoholic Drinks in India

Overall volume sales of alcoholic drinks grew positively in 2014 due to factors, such as the growing on-trade channel, wider consumer base, and increased manufacturer activities. Premium products across beer, spirits and wine continued to register ...

Jul 2015 | US$2,100 | Pages: 90 | Add to cart | View details

Country Report

Baby and Child-Specific Products in India

Baby and child-specific products continued to be a category with an urban consumer base in 2014. Skin care continued to be the primary sales generator for baby and child-specific products during 2014, with a 45% share of value sales. Parents in ...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Bath and Shower in India

The price of palm oil fell by 15% from 2013, and this translated into reduced prices for palm-based derivatives such as PFA (Palm Fatty Acids). As PFA is one of the major components in soap manufacturing, this helped companies to increase their ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in India

Colour cosmetics registered strong growth in 2014. This was driven primarily by mascara, eye liner/pencil, blusher and eye shadow, amongst others, which grew by 28%, 26%, 25% and 24% respectively in current value terms in 2014. The use of these ...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Deodorants in India

Deodorant pumps displayed remarkable current value growth in 2014, and thus drove growth in deodorants, which otherwise increased at a steady pace. As the category is driven by impulse buying behaviour and has low brand loyalty, manufacturers are ...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Depilatories in India

Depilatories registered strong current value growth of 23% during 2014. This was driven by increased awareness of the options for hair removal at home. Manufacturers strongly advertised hair removers via television commercials, print media and social...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Fragrances in India

Fragrances registered strong growth in 2014. This was driven by the increased use of fragrances by both men and women. The usage of fragrances was previously limited, and was used only occasionally. However, this changed over the review period, ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Hair Care in India

Hair care registered growth of 14% in current value terms in 2014, to reach INR154.7 billion. This was driven by colourants and salon hair care, which grew by 20% and 17% respectively in current value terms. With rising pollution and health issues, ...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Men's Grooming in India

Men’s grooming continued to register strong growth in 2014. This growth was driven by urban male consumers who were aware of these products and brands. Knowledge of these brands grew strongly due to the promotional campaigns carried out by L’Oréal ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in India

Brand extensions and additional benefit toothpastes, such as acid neutralisers, whitening and gum care products, remained the focus for toothpaste manufacturers. For instance, Colgate-Palmolive India launched Colgate Visible White Shine toothpaste in...

Jul 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Beauty and Personal Care in India

The use of beauty and personal care products is no longer limited to urban India. Awareness of such products has strongly increased due to television commercials, celebrity endorsements, social media campaigns and print media. This helped to drive ...

Jul 2015 | US$2,650 | Pages: 103 | Add to cart | View details

Country Report

Skin Care in India

Facial care continued to be the biggest contributor to sales in skin care in 2014, with 90% of all skin care sales being generated by facial care. Facial care contains the highest number of brands and products in the country, and these products are ...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Sun Care in India

Sun care registered strong growth in 2014. This growth was driven by the extreme summers, which led consumers to use sun protection regularly. Furthermore, the use of sun protection was no longer limited only to try and avoid tanning, but was for the...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Global Briefing

Micro Fashion: Trends in Childrenswear

The childrenswear market continues to experience dynamic growth becoming the fastest growing category in apparel and footwear. This report examines the varying regional performances, most notably the ongoing power shift from the West to Asia Pacific....

Jul 2015 | US$1,325 | Pages: 45 | Add to cart | View details

Country Report

Cat Food in India

The low maintenance, placid and independent nature of cats makes them ideal for apartment living and thus good pets for urban dwellers. In terms of cat breeds, non-purebred represents the vast majority of the cat population. Non-purebred cats are ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Dog Food in India

Dog food is expected to evolve further towards premiumisation in 2015. Lifecycle and breed-specific food, functional food, human-grade-ingredient-based foods and vegetarian food for vegetarian pet owners are a few segments expected to gain in ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Other Pet Food in India

Other pet food is set to post a value growth rate of 19% in 2014. This will be slightly lower than the review period CAGR of 21%. The growth rate is being driven by fish food, which remains the biggest category in other pet food. Fish food value ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Pet Care in India

Pet care continues to record double-digit growth as it is still in a nascent stage in India. Moreover, more urban households are expected to own a pet, especially in urban areas, in 2015. The increasing awareness among pet owners regarding the usage ...

Jul 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Pet Products in India

Pet products has shown great improvement during the review period, with value growth of 137% projected for 2010-2015. However, when compared with developed countries, the services in India are still focused on the grooming of pets rather than ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Apparel Accessories in India

Popularity of apparel accessories increased as urban consumers took to apparel accessories to make fashion statement. Apparel accessories such as belts, hats/caps, scarves and ties were popular among the urban youth leading to increasing sales of ...

Jul 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Childrenswear in India

Awareness of branded childrenswear is on the rise among children. Those with exposure to television, movies and the internet are brand conscious, which is driving sales of branded childrenswear. Peer pressure among urban children is also driving ...

Jul 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Footwear in India

Rising disposable income, especially amongst the lower- and middle-income classes, is still allowing consumers to increase their footwear purchases, mostly towards more added-value products. The economic scenario also started showing positive signs ...

Jul 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Hosiery in India

Rising disposable incomes and economic recovery led to strong growth in hosiery in 2014. With rising income levels, consumers are now buying branded hosiery products as compared to the earlier trend of buying from the informal market. Also, hosiery ...

Jul 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Jeans in India

Jeans continued to show strong growth trends in 2014 – up 15% in current retail value terms. The ongoing trend towards more casual attire in the workplace helped drive sales of jeans during 2014. Denims are gaining popularity among working ...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Apparel and Footwear in India

Apparel and footwear continued to show strong retail value growth in India in 2014. Rising disposable incomes, urbanisation and the growing importance of personal appearance among Indian consumers helped drive sales. The category registered stronger ...

Jul 2015 | US$2,100 | Pages: 84 | Add to cart | View details

Country Report

Sportswear in India

World Yoga Day in June 2015 was celebrated with much pride and gusto across the country. The importance of fitness and staying healthy is increasing across the rural and urban regions of India alike. The urban and metro centres are witnessing strong ...

Jul 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Womenswear in India

The number of women joining the workforce is on the rise in India. This represents an opportunity for womenswear players as women are increasingly willing to buy branded products. Also, availability of branded womenswear is on the rise, with more ...

Jul 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Menswear in India

Retail sales in menswear increased by 14% in current terms to Rs1.2 trillion in 2014. Indian men continued to focus more on their appearance and looks. Apparel is considered as an important factor which influences the looks of men in India. The ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Toys and Games in India

Toys and games in India witnessed single digit retail value sales growth in 2014, following the strong double-digit growth seen in 2013. This slowdown was mainly due to the toy industry being flooded with cheap Chinese imports that resulted in Indian...

Jul 2015 | US$2,100 | Pages: 37 | Add to cart | View details

Country Report

Health and Wellness in India

HW beverages continued to ride on the growing wave of health consciousness that manifested itself over the review period. Health consciousness and awareness among consumers was driven further by manufacturers’ marketing campaigns and increased ...

Jul 2015 | US$2,100 | Pages: 87 | Add to cart | View details

Country Report

Air Care in India

Urban consumers in India are slowly upgrading from traditional air care products to modern air care products like electric air fresheners in 2014. Furthermore, the increasing number of apartments and improved hygienic conditions also contributed the ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bleach in India

Bleach was a highly unbranded and fragmented category in India as of 2014. Although such products are used for cleaning ceramic and floor surfaces in rural areas and in pockets of urban India, they are largely unbranded, manufactured by local ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Dishwashing in India

Urban Indian consumers are slowly upgrading to dishwashing bars and liquids from traditional dishwashing powders. The rural consumers were slowly shifting towards dishwashing powders from traditional ash or cheap detergents in 2014.

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Home Insecticides in India

There is alarming rise in incidences of diseases caused by mosquitoes like dengue fever, chikungunya, encephalitis and malaria in India which has led to increased demand for mosquito repellents and killer insecticides and has become an essential ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Laundry Care in India

India inclined towards positive momentum with increase in demand for premium powder detergents in big cities in 2014. Consumers are trying out brands that are one scale up from what they were using and this is increasing in switching ratios. ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Home Care in India

Home care saw another year of steady growth in value and volume sales in 2014. Rising readiness amongst consumers to spend on quality and upgraded products, increasing awareness of health and hygiene issues, high involvement of players in promotional...

Jun 2015 | US$2,650 | Pages: 77 | Add to cart | View details

Country Report

Polishes in India

Polishes except for shoe polish are infrequently purchased products with very less involvement from the customers and top-of-mind recall is important to influence buying decisions for these products. For floor polish, furniture polish and metal ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Surface Care in India

Increasing marketing campaigns by established manufacturers and efforts by the government of India to improve health and hygiene through building awareness designed to change poor hygiene habits and constructing toilets to stop open defecation helped...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Toilet Care in India

In August 2014, Prime Minister Narendra Modi initiated the “Swachh Bharat” (Clean India) mission, a programme to construct toilets in rural schools for the female population and also to clean India, and it has received a huge response from corporate ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in India

AFH tissue and hygiene sales grew by 16% in current value terms in 2014 to reach Rs5.9 billion. The higher number of hotel, restaurants and offices and increased use of tissue and hygiene products in such establishments drove growth. Increased travel...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in India

Retail sales of cotton wool/buds/pads grew by 6% in volume terms and 12% in current value terms in 2014 to reach 2,000 tonnes and Rs600 million. Growth was due to increased awareness of safe cotton for personal use, supported by higher consumer ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in India

Incontinence remained a niche category in India in 2014, due to low product awareness and availability limited to big cities only. Incontinence products were mainly recommended by doctors for the sick and elderly. Besides, products awareness was ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in India

Nappies/diapers/pants witnessed very strong retail sales growth of 38% in volume terms and 37% in current value terms in 2014 to reach 1.6 billion units and Rs19.4 billion. This performance indicates that disposable nappies/diapers were accepted by ...

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Tissue and Hygiene in India

With the increasing inclination towards sophistication and cleanliness in everyday lives, consumers, especially in metro cities, are using more and more tissue and hygiene-related products. Observed in all regions in the country, the trend was more ...

Jun 2015 | US$2,650 | Pages: 67 | Add to cart | View details
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