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 Market Research for India

Euromonitor publishes reports on industries, consumers and demographics in India.

  • Industry specific reports offer insight into market size and market share in India; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in India report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • India in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our India statistics factfile.

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Country Report

Other Pet Food in India

Overall, retail volume sales will continue to be directly proportional to pet population sizes. Retail volume sales of bird food and small mammal/reptile food will grow at a stable rate, while fish food demand will continue to develop in line with ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Pet Care in India

Pet care in India is nascent and not as popular as in Western countries. However, the increasing number of urban households and higher pet ownership provide a boost to industry growth in 2014. Increased awareness of branded products among pet owners ...

Sep 2014 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Pet Products in India

Slow but positive change is expected in key trends and developments in pet products in 2014. The trends that shaped growth in 2013 are anticipated to continue in the short term. Pet products is predicted to register faster retail value sales growth ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cat Food in India

Cats are ideal for people living in apartments. They are low maintenance and independent in nature, making them ideal for apartment dwellers with hectic lifestyles. This trend is widely visible in Indian metro cities. Thus, the rise of nuclear ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Dog Food in India

Busy lifestyles, convenience, higher disposable income, educated sellers and consumer access to nutritional information are some of the reasons packaged dog food is increasingly popular in India. These trends can be well associated with dog owners in...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Other Hot Drinks in India

Malt-based hot drinks in particular continued to benefit in 2013, as mothers became more aware of the nutritional needs of their children. Manufacturers including GlaxoSmithKline Consumer Healthcare promoted their brands strongly, by means of TV ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tea in India

Urban consumers are increasingly buying premium varieties, such as green tea, and tea bags. Manufacturers continue to focus on making premium variants available in all retail channels, especially modern grocery retailers. For instance, GAIA has ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Coffee in India

With growing influence from leading coffee chains, including Costa Coffee and Barista, consumers have started to consume coffee at home, as an alternative to tea. This trend is gaining popularity mainly in North, West and East and Northeast India, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hot Drinks in India

Hot drinks continues grow as rural consumers switch from loose to branded tea. Additionally, consumers are also picking other hot drinks including malt-based hot drinks mainly, due to the nutritional benefits claimed by the various brands. Most ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Health and Wellness in India

With rising consumer interest in healthier products, health and wellness beverages showed strong growth in 2013 as well. Growing health consciousness was clearly visible in increased preference for exercising, gyms and weight control over the last ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Bleach in India

Bleach is a highly unbranded and fragmented category in India. Although such products are used for cleaning ceramic and floor surfaces in rural areas and in pockets of urban India, they are largely unbranded. The rising popularity of individual ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in India

The changing lifestyles of urban consumers in relation to the use of high-end crockery and glassware, and also cleanliness, aside from regular cleaning is helping the consumers to shift towards liquid dishwashing products in 2013. There was an ...

Aug 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Home Insecticides in India

A shifting of the seasons and a delay in monsoons in India boosted incidences of insect-borne diseases such as malaria, dengue and chickungunya in 2013. Indian consumers were becoming more health conscious and were aware of the preventive measures ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Laundry Care in India

Manufacturers introduced innovations to India to increase the demand for water-saving products in urban areas of the country. Furthermore, with fast-moving lifestyles and the availability of wide product portfolios (mid-range to higher prices), ...

Aug 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Home Care in India

The global economic slowdown affected the fmcg industry in India in 2013; however, in 2014, growth rates improved slightly. Consumers increasing spent with discretion, purchased new products and also upgraded from traditional products. This supported...

Aug 2014 | US$2,400 | Pages: 75 | Add to cart | View details

Country Report

Polishes in India

A greater number of regional brands became more popular and ate into the shares of established brands in 2013. Increasing urbanisation helped support growth of polishes in 2013.

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Surface Care in India

The increasing usage of surface cleaners in urban India supported growth in 2013. The rising number of advertising and marketing campaigns educated consumers by creating awareness of the use of surface cleaners, which led to double-digit current ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Toilet Care in India

The leading manufacturers, Reckitt Benckiser (India) and Hindustan Unilever, increased their rural penetration and created awareness among consumers in smaller cities and rural areas in India, which drove sales of toilet care products in 2013. ...

Aug 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Air Care in India

Air care brands were positioned and promoted as urban lifestyle products over the review period. New houses and flats in urban areas fuelled growth of these products as they became commonplace in consumers’ houses. Increasing modernisation also ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Skin Care in India

Driven by the commercials and new claims on the product packaging, consumers started to pay more attention to their skin care needs in 2013. In addition, many consumers started to switch from mass to masstige brands which were claimed to be better ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Sun Care in India

Women consumers, especially in urban areas, became well aware of the benefits of using sun protection in 2013. The increased awareness of consumers was due to the aggressive promotional activities and efforts of manufacturers like Nivea India Pvt ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Baby and Child-Specific Products in India

Growing desire of parents to give the best to their babies coupled with increasing financial independence of working mothers helped baby and child-specific products to record further growth in 2013. Women, especially in urban cities such as Delhi, ...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Bath and Shower in India

Companies tried to grow volume sales by offering discounts on multi packs in 2013. The trend was more prominent in bar soaps where most brands and private label were found to be following the trend with 4-5 soaps in a pack. As a result, bath and ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Colour Cosmetics in India

Leading manufacturers focused on introducing bright and neon shades in all colour cosmetics, especially nail polishes, lipsticks and lip gloss which continued to be the most bought products in 2013. For example, L’Oréal India Pvt Ltd under its brand ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Deodorants in India

Deodorants attracted several domestic and international companies due to its high growth potential. 2013 witnessed several new launches and marketing campaigns by new manufacturers.

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Depilatories in India

Manufacturers continued to focus on promoting depilatories through social media campaigns and increasing their visibility and availability in modern retail stores. Furthermore, increased exposure and marketing campaigns resulted in increasing social ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Fragrances in India

Manufacturers started to focus on introducing mass fragrances to exploit the growing demand for fragrances in tier II and tier III cities. Many companies including Titan Industries Ltd entered fragrances by introducing new brands which were priced ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Hair Care in India

Leading companies including JK Helene Curtis Ltd introduced men-specific range of shampoos and started to make hair care gender specific in 2013. Men-specific hair care products, especially shampoos, were advertised heavily on television and social ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Men's Grooming in India

Given the increasing social image consciousness amongst young men, men’s grooming continued to gain popularity in 2013. Urban men became more conscious about their looks and started to put effort into looking well-groomed. To exploit the trend, ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Oral Care in India

Companies continued to focus on toothpaste with additional benefits such as sensitivity protection, whitening and gum care to strengthen and expand their position in the market. For example, Colgate-Palmolive India Ltd launched Colgate Total Pro Gum ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Beauty and Personal Care in India

Beauty and personal care value sales recorded healthy growth despite high inflation and increased retail prices. The rising social image consciousness amongst Indian consumers supported growth of higher-priced new launches especially in a few ...

Jul 2014 | US$2,400 | Pages: 113 | Add to cart | View details

Country Report

Sets/Kits in India

Sets/kits started to become available in many stores including beauty specialist retailers and department stores in urban cities such as Delhi, Bangalore and Mumbai. Consumers in urban cities bought sets/kits mainly for gifting purposes. Sets/kits, ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Beer in India

Consumers in urban India are slowly getting adventurous and trying new beers. With microbreweries and brew pubs expanding their footprints in metro cities, people have also started to appreciate wheat beers, ales and many imported beer brands. The ...

Jul 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Cider/Perry in India

Cider/perry continues to be insignificant in India. Whilst some high-end on-trade outlets offer cider to cater to foreigners, this remains a niche product. The leading alcoholic drinks companies in India are not involved in the production and ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in India

Young adult drinkers aged between 20-35 years (mainly women) continue to be the main consumers of RTDs in India. RTDs are positioned towards the young adult population with higher disposable incomes and also towards more women trying alcoholic ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Spirits in India

In 2013, spirits volumes witnessed the slowest growth in the last ten years. This slow growth is attributable to many factors, including the increase in taxes and excise duties in various states like West Bengal, Maharashtra, Rajasthan and Karnataka....

Jul 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Wine in India

In 2013, wine continued to be a niche category with total volume consumption of 21 million litres, with on-trade remaining the majority shareholder. The consumption of alcohol in India continued to be dominated by beers and spirits during the year. ...

Jul 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Alcoholic Drinks in India

In 2013, alcoholic drinks in India witnessed lower volume growth in comparison to 2012. This was due to several factors like a drastic increase in excise duties and VAT, which led to an increase in average unit prices and a decline in volumes. ...

Jul 2014 | US$1,900 | Pages: 105 | Add to cart | View details

Country Report

Asian Speciality Drinks in India

Consumers continued to make Asian specialty juices like tamarind juice at home to give a sour taste to curries. There are no brands available for such juices.

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bottled Water in India

Bottled water recorded further growth due to rising health awareness among consumers in tier II and tier III cities. Many consumers who do not have water purifiers at home bought bulk water bottles of 20 litres on a more frequent basis in 2013. In ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Carbonates in India

Carbonates manufacturers continued to introduce new flavours to catch consumers’ attention in 2013. PepsiCo India Holdings Pvt Ltd launched Pepsi Atom with a strong flavour and more effervescent. The company also introduced refreshing lemon flavoured...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Concentrates in India

Concentrates consumption continued its growth due to extensive use during summers, especially in North and West India in 2013 and 2014. As concentrates was affordably priced compared to carbonates, consumers mainly in rural areas and tier II cities, ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Juice in India

Juice companies experimented with new fruit flavours to expand their product portfolios and to differentiate them from existing brands. For instance, PepsiCo launched the refreshing drink ‘Tropicana Coconut Fruit Blends’ in 2013. In addition, ...

Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Soft Drinks in India

Soft drinks off-trade value sales continued to record further growth in 2013 in India mainly due to growth in juices, and bottled water. Categories such as carbonates, and sports and energy drinks faced significant pressure due to growing health ...

Jul 2014 | US$1,900 | Pages: 91 | Add to cart | View details

Country Report

RTD Coffee in India

Only a limited number of on-trade outlets, such as chained coffee shops, fast food outlets and full-service restaurants, offered branded RTD coffee in 2013.

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

RTD Tea in India

RTD tea continued to be very small and remained restricted only to a few health-conscious consumers mainly in urban areas in 2013. RTD tea was preferred by consumers who were looking for healthier alternatives. Lipton by Hindustan Unilever Ltd ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Sports and Energy Drinks in India

Sports and energy drinks continued to welcome new manufacturers including JK Ansell Ltd (Raymond Group Company), Monster Energy Drink, and K.G. Functional Beverages Pvt Ltd in 2012 and 2013. Many manufacturers introduced new products to tap into the ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Packaging Industry in India

Packaging in India continued to grow in both volume and value terms due to growth in packaged food, non-food products and the beverage industry. Packaged food and beverages grew due to the changing lifestyles of the urban population and less time ...

Jun 2014 | US$1,900 | Pages: 36 | Add to cart | View details

Country Report

Fresh Food in India

Food prices in India continued to rise sharply in 2013 as the average rate of inflation for the year reached 11%. In the fresh food market, the impact that general inflationary pressures such as rising input costs had on prices was compounded by ...

Jun 2014 | US$1,100 | Pages: 41 | Add to cart | View details
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