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India

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India.

India StatisticsConsumer Lifestyles in India

India Country BriefingsFuture Demographics: India in 2030

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    Country Briefing

    Households: India

    Apr 2017

    India’s huge number of households makes it one of the most attractive household markets in the world. A relatively low-based consumer landscape and urbanisation provide large growth potential for household facilities, durables and digital goods. ...

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    Country Report

    Apparel Accessories in India

    Apr 2017

    A large number of apparel and footwear players entered apparel accessories in India over the review period. This formed part of the strategies of large apparel players to provide consumers with a complete range of top to toe accessory solutions. ...

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    Country Report

    Childrenswear in India

    Apr 2017

    Demand for branded childrenswear continued to increase in India in 2016 thanks to rising disposable incomes and families with two working parents. However, the share of branded childrenswear continued to remain small when compared to that of ...

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    Country Report

    Footwear in India

    Apr 2017

    Footwear continued to perform well in 2016, recording retail current value growth of 16% to reach sales of INR553 billion. The major footwear players in the Indian market are facing increasing competition from the internet retailing channel, which ...

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    Country Report

    Hosiery in India

    Apr 2017

    Hosiery continued to register positive growth in 2016, recording an increase in value sales of 17% in current terms. Sales were partly fuelled by the popularity of low-cut socks....

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    Country Report

    Jeans in India

    Apr 2017

    Demand for jeans remained strong in India in 2016, with the category registering retail current value growth of 13% to reach sales of INR171 billion. The Indian consumer base is very young, with the majority of the population being under the age of ...

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    Country Report

    Menswear in India

    Apr 2017

    Menswear continued to outperform womenswear in 2016, registering retail current value growth of 13% compared to 11% for the latter. The penetration of organised and branded menswear is greater in India than for womenswear, which is largely ...

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    Country Report

    Apparel and Footwear in India

    Apr 2017

    Apparel and footwear continued to register solid growth in India in 2016. The country’s strong economic performance made it the fastest growing major economy in the world. The overall benefits of a positive macroeconomic situation helped propel sales...

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    Country Report

    Sportswear in India

    Apr 2017

    Over the review period India witnessed a growing trend towards daily exercise, group exercise or simply people taking part in sporting activities. This trend continued in 2016, with more local sports and exercise groups emerging in urban areas and ...

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    Country Report

    Womenswear in India

    Apr 2017

    Womenswear accounted for around 31% of overall apparel value sales in India in 2016. The share of womenswear is fairly low in India due to the presence of a large unorganised sector, which eats into the sales of the organised channel. In addition, ...

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    Country Report

    Bottled Water in India

    Apr 2017

    Bottled water sales increased by 22% in off-trade value terms to reach INR70.4 billion in 2016, while off-trade volume sales rose by 19% to 4.4 billion litres in the same year. Increasing health concerns and the unavailability of clean drinking water...

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    Country Report

    Carbonates in India

    Apr 2017

    During 2016, the consumer preference for natural products led to fresh fruit juice and other healthy types of soft drinks preferred to carbonates. It is a well-known fact that freshly prepared juices are healthier than carbonates, while all types of ...

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    Country Report

    Concentrates in India

    Apr 2017

    Sales of concentrates continue to benefit from the strong presence of these products in India, with powder concentrates especially popular. Powder concentrates remained the main driver of overall volume growth in concentrates in 2016 and this was ...

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    Country Report

    Energy Drinks in India

    Apr 2017

    Energy drinks remains among the most-sought after mixers for alcoholic drinks in India. More specifically, the combination of vodka with Red Bull remains a favourite among a high number of Indian consumers and this is observed as beverages which mix ...

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    Country Report

    Juice in India

    Apr 2017

    The increasing numbers of health-conscious consumers in India, especially in the country’s urban areas, who are more focused on functionality and nutrition in their beverages rather than just their thirst quenching properties and convenience drove ...

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    Country Report

    Soft Drinks in India

    Apr 2017

    The re-categorisation of aerated drinks within the luxury category under India’s new GST bill, which has instated a 4-tier tax structure of 5%, 8%, 12%, and 28%, represents the major threat to growth in soft drinks over the forecast period. The ...

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    Country Report

    RTD Coffee in India

    Apr 2017

    RTD coffee remains a niche category in India. Companies such as Coffee Day Enterprises Ltd and Tata Starbucks Ltd, two of the leading players in specialist coffee shops in India, offer packaged RTD coffee in their outlets. However, sales of these ...

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    Country Report

    RTD Tea in India

    Apr 2017

    RTD tea maintained its status as a niche soft drinks category in 2016 as consumption remained relatively low. This was observed as India remains primarily a tea drinking country, and consumers tend to prefer tea in its hot brewed format. This is also...

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    Country Report

    Sports Drinks in India

    Apr 2017

    Sports drinks in India registered healthy sales growth in 2016 as both off-trade value and volume sales rose substantially. However, the primary consumer base for sports drinks in India remains limited to the country’s most affluent consumer groups. ...

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    City Review

    Delhi City Review

    Apr 2017

    India's national capital, Delhi, has the country's most service-intensive economy. In 2016, Delhi overtook Mumbai to become the city with the largest GDP in the country and it is increasingly aiming to replicate the success of Bangalore as a hub for ...

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