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India

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India.

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India Country BriefingsFuture Demographics: India in 2030

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    Country Report

    In-Car Entertainment in India

    Aug 2017

    As car manufacturers continued to offer in-car entertainment, such as in-dash media players and in-car speakers, the performance of post-purchase in-car entertainment devices was negatively affected. For instance, only 1-2% of the cars sold by Honda ...

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    Country Report

    Computers and Peripherals in India

    Aug 2017

    The increasing popularity of mobile phones has slowed down the performance of computers and peripherals in the country. To add to this, demonetisation, which was announced in November 2016, also had an adverse impact on sales of laptops at the ...

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    Country Report

    Home Audio and Cinema in India

    Aug 2017

    With manufacturers improving the quality of speakers in LCD TVs, demand for home audio and cinema systems is declining. With this decline in demand, many of the leading manufacturers are shifting their focus away from home audio and cinema systems....

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    Country Report

    Home Video in India

    Aug 2017

    Consumers shifted from analogue TVs towards LCD TVs and increasing demand for smart TVs supported growth of home video in India towards the end of the review period....

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    Country Report

    Imaging Devices in India

    Aug 2017

    Sales of imaging devices, such as digital cameras and digital cameras, have been greatly affected by the popularity of smartphones. Towards the end of the review period, affordable smartphones were launched with high-quality cameras and added ...

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    Country Report

    Mobile Phones in India

    Aug 2017

    The growing influx of Chinese manufacturers into the category played a key role in shaping the Indian mobile phone industry. Brands such as Vivo, Oppo and Gionee have entered mobile phones and pose a significant threat to Indian manufacturers. ...

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    Country Report

    Consumer Electronics in India

    Aug 2017

    The consumer electronics industry in India recorded yet another stagnant performance in 2017, and this was mainly due to a slowdown in demand from institutions for products such as laptops and computers. According to Euromonitor International’s ...

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    Country Report

    Portable Players in India

    Aug 2017

    Growth of smartphones negatively affected sales of portable media players in India, which declined by 20% in volume terms in 2017. As smartphones act as multipurpose devices that can store and play both music and video, there is no requirement for an...

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    Country Report

    Wearable Electronics in India

    Aug 2017

    Due to increasing health consciousness among consumers, fitness trackers recorded growth in 2017. Additionally, smart wearables allow users to integrate different mobile apps with them, thereby enabling a faster communication process while tracking ...

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    Future Demographic

    India in 2030: The Future Demographic

    Aug 2017

    In 2030, the population of India will reach nearly 1.5 billion, an increase of 15.6% from 2015. While population growth is slowing due to declining natural change, India's youthful age structure ensures that population gains remain strong with India ...

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    Strategy Briefing

    Emergence of Online Beauty Specialists in India

    Jul 2017

    Online retailing has been growing steadily in India. One of the primary growth drivers for the online channel is the rising needs of convenience. With the demography of India being primarily millennials with increased income, and shortage of time, ...

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    Strategy Briefing

    The Impact of the 2017 Goods and Services Tax (GST) on Packaged Food Industry in India

    Jul 2017

    The Goods and Services Tax (GST) was implemented in India to make India a unified common national market. Under GST, all packaged food products are now classified under only four tax rates, a shift from the earlier scenario of numerous tax brackets ...

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    City Market Report

    Consumer Foodservice in Delhi

    Jul 2017

    Consumer foodservice is progressing in line with Delhiites’ love for food. The city hosts a large number of food and drink outlets of different sizes to serve all strata of consumers. With increasing incomes and strong infrastructure, strong ...

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    City Market Report

    Soft Drinks in Bangalore

    Jul 2017

    Bangalore has the largest number of fresh fruit juice shops in the country. The city’s residents are ardent coffee drinkers. Freshly-brewed filter coffee is preferred over tea in most of the traditional households. The city is also one of the largest...

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    City Market Report

    Alcoholic Drinks in Bangalore

    Jul 2017

    Higher disposable incomes and exposure to international culture have led to a boom in the alcoholic beverages industry in Bangalore. While whiskies remains the biggest alcoholic drinks category, beer and wine are also becoming increasingly popular. ...

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    City Market Report

    Beauty and Personal Care in Bangalore

    Jul 2017

    Bangalore is a bustling cosmopolitan city with a young working consumer base. The city has a strong presence of traditional, natural, herbal and ayurvedic products for skin and hair care. Local salons are the preferred destination for beauty needs, ...

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    Country Report

    Personal Accessories in India

    Jul 2017

    The overall performance of personal accessories experienced a slight slowdown in 2016 and 2017, largely because of the economic conditions prevalent in India. The implementation of a number of luxury taxes, along with the occurrence of demonetisation...

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    Country Report

    Writing Instruments in India

    Jul 2017

    There was growing demand for colouring books for adults which acted as a key growth driver for writing instruments in India. These colouring books are generally positioned as fun and educational. Due to the intricate designs, acting as a stress ...

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    Country Report

    Watches in India

    Jul 2017

    Indian consumers gradually moved towards adopting luxury watches and premium products. With watches perceived as fashion statements by urban consumers, and an increasing number of producers of premium global watch brands entering the country, there ...

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    Country Report

    Jewellery in India

    Jul 2017

    There was a gradual move by consumers in India towards adopting a larger number of branded jewellery houses for their purchases. In addition, increasing penetration by well-known and branded jewellery player in the tier I and tier II cities, further ...

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