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 Market Research for India

Euromonitor publishes reports on industries, consumers and demographics in India.

  • Industry specific reports offer insight into market size and market share in India; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in India report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • India in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our India statistics factfile.

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Country Report

Health and Wellness in India

With rising consumer interest in healthier products, health and wellness beverages showed strong growth in 2013 as well. Growing health consciousness was clearly visible in increased preference for exercising, gyms and weight control over the last ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Bleach in India

Bleach is a highly unbranded and fragmented category in India. Although such products are used for cleaning ceramic and floor surfaces in rural areas and in pockets of urban India, they are largely unbranded. The rising popularity of individual ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in India

The changing lifestyles of urban consumers in relation to the use of high-end crockery and glassware, and also cleanliness, aside from regular cleaning is helping the consumers to shift towards liquid dishwashing products in 2013. There was an ...

Aug 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Home Insecticides in India

A shifting of the seasons and a delay in monsoons in India boosted incidences of insect-borne diseases such as malaria, dengue and chickungunya in 2013. Indian consumers were becoming more health conscious and were aware of the preventive measures ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Laundry Care in India

Manufacturers introduced innovations to India to increase the demand for water-saving products in urban areas of the country. Furthermore, with fast-moving lifestyles and the availability of wide product portfolios (mid-range to higher prices), ...

Aug 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Home Care in India

The global economic slowdown affected the fmcg industry in India in 2013; however, in 2014, growth rates improved slightly. Consumers increasing spent with discretion, purchased new products and also upgraded from traditional products. This supported...

Aug 2014 | US$2,400 | Pages: 75 | Add to cart | View details

Country Report

Polishes in India

A greater number of regional brands became more popular and ate into the shares of established brands in 2013. Increasing urbanisation helped support growth of polishes in 2013.

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Surface Care in India

The increasing usage of surface cleaners in urban India supported growth in 2013. The rising number of advertising and marketing campaigns educated consumers by creating awareness of the use of surface cleaners, which led to double-digit current ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Toilet Care in India

The leading manufacturers, Reckitt Benckiser (India) and Hindustan Unilever, increased their rural penetration and created awareness among consumers in smaller cities and rural areas in India, which drove sales of toilet care products in 2013. ...

Aug 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Air Care in India

Air care brands were positioned and promoted as urban lifestyle products over the review period. New houses and flats in urban areas fuelled growth of these products as they became commonplace in consumers’ houses. Increasing modernisation also ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Skin Care in India

Driven by the commercials and new claims on the product packaging, consumers started to pay more attention to their skin care needs in 2013. In addition, many consumers started to switch from mass to masstige brands which were claimed to be better ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Sun Care in India

Women consumers, especially in urban areas, became well aware of the benefits of using sun protection in 2013. The increased awareness of consumers was due to the aggressive promotional activities and efforts of manufacturers like Nivea India Pvt ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Baby and Child-Specific Products in India

Growing desire of parents to give the best to their babies coupled with increasing financial independence of working mothers helped baby and child-specific products to record further growth in 2013. Women, especially in urban cities such as Delhi, ...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Bath and Shower in India

Companies tried to grow volume sales by offering discounts on multi packs in 2013. The trend was more prominent in bar soaps where most brands and private label were found to be following the trend with 4-5 soaps in a pack. As a result, bath and ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Colour Cosmetics in India

Leading manufacturers focused on introducing bright and neon shades in all colour cosmetics, especially nail polishes, lipsticks and lip gloss which continued to be the most bought products in 2013. For example, L’Oréal India Pvt Ltd under its brand ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Deodorants in India

Deodorants attracted several domestic and international companies due to its high growth potential. 2013 witnessed several new launches and marketing campaigns by new manufacturers.

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Depilatories in India

Manufacturers continued to focus on promoting depilatories through social media campaigns and increasing their visibility and availability in modern retail stores. Furthermore, increased exposure and marketing campaigns resulted in increasing social ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Fragrances in India

Manufacturers started to focus on introducing mass fragrances to exploit the growing demand for fragrances in tier II and tier III cities. Many companies including Titan Industries Ltd entered fragrances by introducing new brands which were priced ...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Hair Care in India

Leading companies including JK Helene Curtis Ltd introduced men-specific range of shampoos and started to make hair care gender specific in 2013. Men-specific hair care products, especially shampoos, were advertised heavily on television and social ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Men's Grooming in India

Given the increasing social image consciousness amongst young men, men’s grooming continued to gain popularity in 2013. Urban men became more conscious about their looks and started to put effort into looking well-groomed. To exploit the trend, ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Oral Care in India

Companies continued to focus on toothpaste with additional benefits such as sensitivity protection, whitening and gum care to strengthen and expand their position in the market. For example, Colgate-Palmolive India Ltd launched Colgate Total Pro Gum ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Beauty and Personal Care in India

Beauty and personal care value sales recorded healthy growth despite high inflation and increased retail prices. The rising social image consciousness amongst Indian consumers supported growth of higher-priced new launches especially in a few ...

Jul 2014 | US$2,400 | Pages: 113 | Add to cart | View details

Country Report

Sets/Kits in India

Sets/kits started to become available in many stores including beauty specialist retailers and department stores in urban cities such as Delhi, Bangalore and Mumbai. Consumers in urban cities bought sets/kits mainly for gifting purposes. Sets/kits, ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Beer in India

Consumers in urban India are slowly getting adventurous and trying new beers. With microbreweries and brew pubs expanding their footprints in metro cities, people have also started to appreciate wheat beers, ales and many imported beer brands. The ...

Jul 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Cider/Perry in India

Cider/perry continues to be insignificant in India. Whilst some high-end on-trade outlets offer cider to cater to foreigners, this remains a niche product. The leading alcoholic drinks companies in India are not involved in the production and ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in India

Young adult drinkers aged between 20-35 years (mainly women) continue to be the main consumers of RTDs in India. RTDs are positioned towards the young adult population with higher disposable incomes and also towards more women trying alcoholic ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Spirits in India

In 2013, spirits volumes witnessed the slowest growth in the last ten years. This slow growth is attributable to many factors, including the increase in taxes and excise duties in various states like West Bengal, Maharashtra, Rajasthan and Karnataka....

Jul 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Wine in India

In 2013, wine continued to be a niche category with total volume consumption of 21 million litres, with on-trade remaining the majority shareholder. The consumption of alcohol in India continued to be dominated by beers and spirits during the year. ...

Jul 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Alcoholic Drinks in India

In 2013, alcoholic drinks in India witnessed lower volume growth in comparison to 2012. This was due to several factors like a drastic increase in excise duties and VAT, which led to an increase in average unit prices and a decline in volumes. ...

Jul 2014 | US$1,900 | Pages: 105 | Add to cart | View details

Country Report

Asian Speciality Drinks in India

Consumers continued to make Asian specialty juices like tamarind juice at home to give a sour taste to curries. There are no brands available for such juices.

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Bottled Water in India

Bottled water recorded further growth due to rising health awareness among consumers in tier II and tier III cities. Many consumers who do not have water purifiers at home bought bulk water bottles of 20 litres on a more frequent basis in 2013. In ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Carbonates in India

Carbonates manufacturers continued to introduce new flavours to catch consumers’ attention in 2013. PepsiCo India Holdings Pvt Ltd launched Pepsi Atom with a strong flavour and more effervescent. The company also introduced refreshing lemon flavoured...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Concentrates in India

Concentrates consumption continued its growth due to extensive use during summers, especially in North and West India in 2013 and 2014. As concentrates was affordably priced compared to carbonates, consumers mainly in rural areas and tier II cities, ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Juice in India

Juice companies experimented with new fruit flavours to expand their product portfolios and to differentiate them from existing brands. For instance, PepsiCo launched the refreshing drink ‘Tropicana Coconut Fruit Blends’ in 2013. In addition, ...

Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Soft Drinks in India

Soft drinks off-trade value sales continued to record further growth in 2013 in India mainly due to growth in juices, and bottled water. Categories such as carbonates, and sports and energy drinks faced significant pressure due to growing health ...

Jul 2014 | US$1,900 | Pages: 91 | Add to cart | View details

Country Report

RTD Coffee in India

Only a limited number of on-trade outlets, such as chained coffee shops, fast food outlets and full-service restaurants, offered branded RTD coffee in 2013.

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

RTD Tea in India

RTD tea continued to be very small and remained restricted only to a few health-conscious consumers mainly in urban areas in 2013. RTD tea was preferred by consumers who were looking for healthier alternatives. Lipton by Hindustan Unilever Ltd ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Sports and Energy Drinks in India

Sports and energy drinks continued to welcome new manufacturers including JK Ansell Ltd (Raymond Group Company), Monster Energy Drink, and K.G. Functional Beverages Pvt Ltd in 2012 and 2013. Many manufacturers introduced new products to tap into the ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Fresh Food in India

Food prices in India continued to rise sharply in 2013 as the average rate of inflation for the year reached 11%. In the fresh food market, the impact that general inflationary pressures such as rising input costs had on prices was compounded by ...

Jun 2014 | US$1,100 | Pages: 41 | Add to cart | View details

Country Report

Baby Food Packaging in India

Baby food continued to register strong volume growth in India over the review period. Rising disposable incomes and growth in modern retail outlets led to increasing interest in baby food products among Indian consumers. Indian parents are becoming ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in India

Canned/preserved food is still in a nascent stage in India, and continued to witness strong volume growth in 2013. Canned/preserved food packaging managed to register unit growth of 14% in 2013 to reach 106 million units. This growth was driven ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Confectionery Packaging in India

Overall confectionery packaging continued to register double-digit off-trade unit growth of 14% in 2013. Growth in modern retail outlets such as hypermarkets and supermarkets, along with rapid urbanisation, helped confectionery products to maintain ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Dairy Packaging in India

Overall dairy packaging continued to register strong retail volume growth in 2013. Growth within dairy packaging was driven mainly by manufacturers of yoghurt and sour milk drinks, flavoured milk drinks, plain spoonable yoghurt and dairy only ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in India

The growing economy, rapid urbanisation, increasing disposable incomes, and the growth of modern retail outlets and foodservice channels across the country has led to consumers experimenting with Western cuisine. This has led to strong growth of ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Adult Mouth Care in India

Adult mouth care continued to have its main consumer base in urban India. Consumer knowledge of these products continued to be very low as manufacturers did not actively advertise them. As a result, consumers preferred to consult their doctor and use...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Analgesics in India

Topical analgesics continued to be the main contributor to the total value sales of analgesics in 2013, accounting for 72% of the total value sales of analgesics. Topical analgesics continued to drive the category in 2013 with 12% value growth. The ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Calming and Sleeping in India

Calming and sleeping OTC medicines had a negligible presence in 2013 as consumers continued to be wary about taking these medicines without a doctor’s consultation. As a result, for any calming and sleeping issues, the medicines taken were almost ...

May 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in India

In 2013, cough, cold and allergy remedies in India witnessed decent value growth of 10%, fuelled by the extended rains and erratic weather conditions. 2013 saw one of the longest monsoons in 10 years, which resulted in a huge rise in the number of ...

May 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Dermatologicals in India

In 2013, dermatologicals witnessed value growth of 11% to reach Rs9 billion. The growth was driven by increased self-medication by most of the consumers. Longstanding brands such as Himani, Boroline, and Betadine among others have been used for basic...

May 2014 | US$900 | Pages: 26 | Add to cart | View details
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