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 Market Research for India

Euromonitor publishes reports on industries, consumers and demographics in India.

  • Industry specific reports offer insight into market size and market share in India; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in India report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • India in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our India statistics factfile.

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Country Report

Fresh Food in India

Food prices in India relatively stabilised in 2014 compared to the significant price hikes seen in 2013. Despite a deficient monsoon, 2014 was a year of record production in various pulses, vegetables and fruits, such as onion, tomatoes, potatoes, ...

Mar 2015 | US$1,100 | Add to cart | View details

Global Briefing

New Product Developments in Other Tobacco Products and Vapour Devices

In many global markets, tax and manufacturer driven price increases on cigarettes are leading to growth in other tobacco products (OTP). Manufacturer innovation in the categories therefore often revolves around enhancing the viability of OTP as an ...

Mar 2015 | US$1,200 | Pages: 35 | Add to cart | View details

City Review

Bangalore City Review

IT has made Bangalore. High-tech activities are a driving force of the city's success: over 2008-2013 metropolitan real GDP expanded by 31%, while population increased by 17% - the greatest increase among India's major cities. Yet, like any boomtown,...

Mar 2015 | US$650 | Pages: 22 | Add to cart | View details

City Review

Kolkata City Review

A long-lasting economic laggard among Indian cities, Kolkata, is hoping for a positive transformation. In 2013 the city still had the lowest GVA per employee and average disposable household income compared with Delhi, Mumbai and Bangalore. Yet GVA ...

Mar 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Mumbai City Review

Mumbai is India's financial hub and the centre of the world's largest film industry. The city is confidently moving towards high value added economic activities. Mumbai's average household income (US$12,800 in 2013) is the third-highest in India ...

Mar 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Luxury Goods in India

In 2014, luxury goods in India continued to outperform the growth witnessed in the previous year as consumers showed a willingness to spend. Growth registered by luxury goods in 2014 was in line with the CAGR witnessed over the review period. As the ...

Feb 2015 | US$1,100 | Pages: 61 | Add to cart | View details

Global Briefing

Soft Drinks in Southeast Asia: Diversifying Product Mix Amidst Evolving Consumer Base

Emerging economies in Southeast Asia have made the region a hot bed for soft drinks growth over the last decade. However, as a broader range of consumers demand packaged beverages, global and regional manufacturers need to evolve their offerings to ...

Feb 2015 | US$1,200 | Pages: 45 | Add to cart | View details

City Review

Delhi City Review

Delhi is a fast developing metropolis. Over 2008-2013 its economy expanded by 53% in real terms, while the total population rose by 13% overall. The city's economic landscape is rapidly shifting toward high value added services such as finance and ...

Feb 2015 | US$650 | Pages: 22 | Add to cart | View details

Global Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for ...

Feb 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Global Briefing

Beauty and Personal Care Packaging in Asia Pacific: Examining the Opportunities

Growth from India, China and Indonesia drives Asia Pacific to lead packaging demand in the global beauty and personal care industry. Manufacturers launch in innovative pack formats, sizes and functionality with leading pack types of squeezable ...

Feb 2015 | US$1,200 | Pages: 49 | Add to cart | View details

Country Report

Eyewear in India

Eyewear in India registered healthy retail volume and value growth in 2014. This was primarily driven by the increased use of contact lenses and sunglasses among consumers. Both contact lenses and sunglasses remained small in actual sales terms ...

Jan 2015 | US$1,100 | Pages: 32 | Add to cart | View details

Country Report

Spectacles in India

Spectacles posted strong current value sales growth of 17% in 2014. Growth was primarily driven by the increased number of consumer using spectacles for both sight correction and antiglare purposes. Spectacle frames, spectacle lenses and readymade ...

Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Contact Lenses in India

Cosmetic lenses (circle and non-circle) registered strong current value sales growth of 33% in 2014. Growth was primarily driven by 18-30-year-old consumers. Consumers, especially females, were more inclined to experiment with coloured lenses. ...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Global Briefing

Luxury Hotels Enter a New Era

A new breed of luxury travellers continue to transform the global luxury hotels industry in 2014, with the search for authenticity strong as ever. Not surprisingly, regions such as the Middle East, which invested heavily in luxury and took it to new ...

Jan 2015 | US$1,200 | Pages: 34 | Add to cart | View details

Global Briefing

Global Trends in Beauty and Personal Care Surfactants

Surfactants are an important ingredient in many beauty and personal care products, and to this end have maintained steady growth worldwide. However, the market in Western regions is very weak and in developing regions demand is dampened. There is ...

Jan 2015 | US$1,200 | Pages: 54 | Add to cart | View details

Global Survey Report

Consumer Types: India

Passport Survey explores the preferences and behaviours of five consumer types in India across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on ...

Jan 2015 | US$1,500 | Pages: 52 | Add to cart | View details

Global Briefing

Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels

Demographic changes in emerging markets are strongly impacting the way consumers shop. Retailers have to adapt accordingly to cater to a new aspirational middle class, with access to higher levels of discretionary spending. This briefing assesses the...

Jan 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Global Briefing

Drinking Milk Products: Developing a Two-tier Growth Strategy for Success

Future growth for drinking milk products (DMP) lies in a two-tier strategy. First, in mature regions such as Western Europe, adding value to DMP in terms of nutrition, lifestyle or traceability, allows for expenditure on DMP to increase while volumes...

Dec 2014 | US$1,200 | Pages: 39 | Add to cart | View details

Future Demographic

India in 2030: The Future Demographic

Despite a slowdown in population growth in 2012-2030 due to falling births and increasing deaths, India’s youthful age structure ensures that population gains will still remain strong. India is expected to overtake China to become the largest country...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Smokeless Tobacco in India

Asian style chewing tobacco remains the most dominant smokeless tobacco format in India. There are several types of Asian-style chewing tobacco available in India, including gutkha, zarda, khaini and mawa. As of June 2014, 26 states and five union ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Smoking Tobacco in India

Smoking tobacco has been used since ancient times in the form of hookah or sheesha in India. The practice of smoking hookah, which is consumed using a single or multi stemmed water pipe (also known as a hookah), has been part of Indian culture for ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Cigarettes in India

Cigarettes volume sales fell by 1% to 100.9 billion sticks in 2013. This decline was mainly due to the growth of illicit cigarette trade and increases in VAT by state governments across India. However, the increased taxes and rise in retail prices ...

Dec 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Cigars in India

In India, until 1990 cigars was a nascent area, with consumption restricted to upper and upper-middle income consumers. However, once India opened-up to globalisation, many consumers visited foreign nations and came to understand the cigar culture ...

Dec 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Tobacco in India

Manufacturers, including ITC and Godfrey Phillips India, recently introduced new 64mm versions of their existing brands, including Gold Flake and Capstan, across many cities in India. These smaller cigarettes are subject to lower excise duty and are ...

Dec 2014 | US$1,900 | Pages: 60 | Add to cart | View details

Country Report

Financial Cards and Payments in India

Indian society, although primarily cash-based, welcomed non-cash transactions rapidly in 2014. Card-based transactions in the form of debit, credit or pre-paid cards gained acceptance due to increased penetration of ATM machines, point-of-sales (POS)...

Dec 2014 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Consumer Lending in India

The Indian economy was not performing well at the beginning of 2014 but it gained momentum after the national elections and subsequent change of government in May of the same year. The economy and consumer lending saw an upward movement due to the ...

Nov 2014 | US$1,900 | Pages: 11 | Add to cart | View details

Country Report

Writing Instruments in India

Manufacturers are always finding new ways to enhance their value sales. The new strategy used by most manufacturers involved some innovative consumer packaging strategies. Many manufacturers launched pens in sets of three and five in order to drive ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Bags and Luggage in India

Branded bags and luggage are gaining popularity around the world but especially in India. The key growth drivers are the increasing numbers of women in the workforce, their rising disposable incomes, increasing fashion consciousness and aspiration ...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Jewellery in India

Jewellery is a commodity that is never out of fashion and is attractive for its appearance and elaborate designs. Jewellery has always been valued and desired, whether for investment purposes or for any special occasions. The demand for real ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Personal Accessories in India

The premiumisation trend was seen across most categories in personal accessories in 2014. Indian consumers are becoming brand conscious, have high aspirations, are attracted by Western lifestyles and are well aware of international brands. Bentley ...

Nov 2014 | US$1,100 | Pages: 61 | Add to cart | View details

Country Report

Watches in India

People are becoming bolder and more adventurous in terms of the style of watches and colours they choose. In recent years, Indian consumers have become far more assertive about the brands and type of watches they want although they remain more ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Toys and Games in India

With the rising disposable income of middle-income Indian consumers and the increasing awareness of the importance of safe toys and games, branded products are growing at a faster rate than private label alternatives, a trend that is expected to ...

Nov 2014 | US$1,100 | Pages: 36 | Add to cart | View details

Country Report

Portable Players in India

The similar functions of portable players available in other multi-function gadgets, such as smartphones and tablets, threatened the sales of portable players. The ability to play songs or video content through other multipurpose electronics make the...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Computers and Peripherals in India

Penetration of computers continued to be low in rural India over the review period. The state of rural infrastructure is poor in India with low penetration of internet services and erratic supply of electricity. Furthermore, the average annual income...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Audio and Cinema in India

Speakers registered strong volume declines of 27% followed by strong declines in sales of audio separates of close to 26% during 2013. The growing popularity of home cinema and speaker systems has adversely impacted sales of speakers and audio ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Imaging Devices in India

The habit of photo snapping or taking pictures has become increasingly common and popular as is the craze of posting photographs online on sites, such as Facebook or Flickr. The fad of taking photographs has spread to different demographics including...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

In-Car Entertainment in India

In-car navigation devices from a smaller base continued to register strong retail volume sales growth of 58% during 2013. A drop in unit prices, the launch of new models by CE Info Systems MapmyIndia and SatNav Technologies’ SatNav brands fuelled ...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Mobile Phones in India

For the first time over the review period, feature phones registered static volume growth as sales were impacted by the rapid growth of smartphones during 2013. However, feature phones continued to significantly outsell smartphones in India due to ...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Consumer Electronics in India

Inflation continued to be a major concern among Indian consumers over the review period. Double-digit inflation made consumers conservative in their spending. Many people delayed making big-ticket purchases during 2013, anticipating a change in the ...

Nov 2014 | US$1,900 | Pages: 75 | Add to cart | View details

Country Report

Tourism Flows Outbound in India

Outbound tourism recorded a steady performance in 2013 with 9% growth in terms of the number of trips, compared with 8% growth in 2012. An increase in disposable incomes helped to drive this growth. The depreciation of the rupee against the US dollar...

Nov 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourist Attractions in India

Tourist attractions in 2013 continued to be primarily driven by visits to historic buildings/sites. India, with its rich heritage and history, continued to attract a large number of travellers due to its architectural styles, from different periods, ...

Nov 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in India

Air transportation continued to be the more preferred mode of travel in 2013. Within air transportation, low cost carriers continued to be the primary revenue growth driver though scheduled airlines continued to be much higher in terms of value ...

Nov 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in India

Demand for hotels grew strongly in 2013. This was primarily driven by increased frequency of the number of trips taken by consumers. Prior to the review period, most consumers travelled once a year with family; however, that started to change towards...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in India

Travel retail in India in 2013 recorded 15% current value growth. This growth was primarily driven by an increase in online travel bookings, which gave consumers convenience when making all their bookings. Disposable incomes grew in 2013, especially ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in India

Awareness of the car rental industry in India grew strongly among the urban population. The Indian car rental industry continued to be dominated by chauffeur-driven cars, driven by two factors. Firstly, driver charges in the country continued to be ...

Nov 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Health and Wellness Tourism in India

Spas recorded 14% current value growth in 2013. This growth was lower than industry expectations, which resulted in a lower boost to health and wellness tourism than expected. Despite rising disposable incomes, poor economic conditions had quite a ...

Nov 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Travel and Tourism in India

The value of the Indian rupee continued to fluctuate against the US dollar, and the depreciation of the rupee was quite high in 2013, which made India an affordable destination for inbound tourism. This contributed to strong growth of arrivals, ...

Nov 2014 | US$1,900 | Pages: 62 | Add to cart | View details

Country Report

Tourism Flows Domestic in India

Domestic tourism in India recorded steady growth in 2013 of 18% in terms of the number of trips. Growth continued to be driven primarily by religious tourism, with Tirupati, one of the richest temples in the world, being the most sought after by ...

Nov 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in India

In 2013, inbound tourism recorded growth of 7% in terms of the number of trips. Although growth was stronger in 2013 in comparison to the 4% rise in 2012, this growth was still lower than the Ministry of Tourism’s expectations. The primary issue that...

Nov 2014 | US$900 | Pages: 13 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details
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