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Market Research on India

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India.

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Euromonitor India reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Profile

India: Country profile

India is one of Asia’s fastest-growing economies. Gains in private consumption are the main driver. Exports will benefit from an improvement in terms of trade. Inflows of FDI are also rising, but are concentrated in just a few states. The slow pace ...

May 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Cat Food in India

The majority of cat owners still prefer home-made fish-based food and other unbranded products for their pet cats, although this is gradually changing. Prepared food sales are benefiting from the increasing presence of established brands in smaller ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Dog Food in India

For many pet owners, particularly in urban India, pets are no longer just a companion but are also a statement of prestige and status. Furthermore, the humanisation of pets and owners’ readiness to set aside a good share of their monthly budget for ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Other Pet Food in India

Other pet food sales grew by 18% in 2016. Urban consumers continue to keep other pets such as fish and birds that require less maintenance. This supported the growth in other pet food in 2016.

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Pet Care in India

With the ongoing changing attitudes of consumers to pet care, and increasing disposable incomes, market value in India continued to grow in 2016. Indians are increasingly treating pets as family members and give them not only good quality food but ...

May 2016 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Pet Products in India

Increasing pet ownerships in urban areas has also increased sales of various pet products in India, such as shampoos, conditioners, toys, accessories, dietary supplements and healthcare.

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in India

100% home delivery/takeaway in India continues to be represented only by independent operators. The concept of eating out in India continues to be a once or twice weekly phenomenon, where consumers prefer a pleasant sit down meal, with someone else ...

May 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Cafés/Bars in India

Cafés/bars are becoming increasingly popular places in which urban Indians socialise. These outlets are no longer visited by the urban consumer base purely for a coffee or other beverage, as they are now becoming popular places to eat a meal as well....

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Consumer Foodservice By Location in India

Consumer foodservice through retail continued to be the primary contributor in terms of consumer foodservice by non-standalone outlets in 2015. This was observed as food courts and other eateries inside shopping centres are very popular amongst ...

May 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Fast Food in India

Health and wellness consciousness and awareness is reaching its peak amongst young urban consumers. With lack of time and rising disposable incomes, local consumers are reaching the stage where they did not mind spending extra money on healthier food...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Full-Service Restaurants in India

Full-service restaurants registered a slowdown in growth due to the changed taxation structure in 2015. The service tax in 2015 increased from 12.4% to 14%. This resulted in the average transaction price increasing considerably. As a result, most ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Consumer Foodservice in India

Consumer foodservice grew at a healthy rate in 2015. This was driven by the urban consumer base, a primarily floating population, moving away from the home with a lack of time to cook. As a result, the frequency of eating out or ordering in ...

May 2016 | US$2,100 | Pages: 106 | Add to cart | View details

Country Report

Self-Service Cafeterias in India

Self-service cafeterias continues to be dominated by independents in India. This is because labour in the country remains relatively inexpensive when compared to other developed countries. As a result, most consumers are used to waiting staff and an ...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Street Stalls/Kiosks in India

Street stalls/kiosks in India is a very popular channel for consumers when they want to buy a quick meal or snack. They are popular across both urban and rural India. As a result of this popularity, independent street stalls continue to be more ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Better For You Beverages in India

Indian consumers are becoming increasingly aware of the ill effects of sugar-based carbonates and caffeine. With the increases in obesity and diabetes the BFY category is expected to record strong growth over the forecast period. With lifestyle ...

May 2016 | US$990 | Add to cart | View details

Country Report

Better For You Packaged Food in India

Increasing health awareness across urban India supported growth of better for you packaged food products in 2015. Furthermore, the co-operative federations increased their advertising expenditure to create awareness among consumers about the health ...

May 2016 | US$990 | Add to cart | View details

Country Report

Food Intolerance in India

Consumer awareness of food intolerance products continued to be low in 2015. Parents who were aware of gluten, lactose and other food intolerance conditions, along with doctors’ recommendations, started buying special milk formula-based products in ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fortified/Functional Beverages in India

The fortified/functional beverages category witnessed many challenges in 2015. In May 2015 the FSSAI ordered the recall of Monster energy drink after finding that it contained a combination of caffeine and ginseng which supposedly has an opposing ...

May 2016 | US$990 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in India

The increasing availability of FF packaged food across modern grocery outlets and also increasing consumer awareness across the major cities about products with low fat, added protein, calcium and vitamins supported the performance of FF packaged ...

May 2016 | US$990 | Add to cart | View details

Country Report

Naturally Healthy Beverages in India

Urban India is the key growth driver for naturally healthy beverages. With lifestyle diseases and conditions such as hypertension and diabetes experiencing an exponential rise in the country, an increasing number of Indians are opting for healthier ...

May 2016 | US$990 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in India

Affluent urban consumers are aware of naturally healthy packaged food, mainly due to its health benefits compared with regular products. Such awareness supported an increase in the uptake of NH food variants, such as olive oil, soy milk, brown bread,...

May 2016 | US$990 | Add to cart | View details

Country Report

Organic Beverages in India

Organic beverages was a relatively new concept for manufacturers in juice and tea in 2015. Organic India was one such manufacturer which ventured into organic tea and built a nationwide distribution system. Organic fruit/vegetable juice, on the other...

May 2016 | US$990 | Add to cart | View details

Country Report

Organic Packaged Food in India

Organic packaged food increased in popularity in 2015, which was mainly because of government initiatives such as organic farming and the promotion of organic packaged food through various events and conferences. Manufacturers continued to claim ...

May 2016 | US$990 | Add to cart | View details

Country Report

Health and Wellness in India

Growing health consciousness over the review period continued to drive demand for HW food and beverages in India. The trend was not limited to HW food and beverages, but was also visible in the growing number of gym memberships and increased uptake ...

May 2016 | US$2,100 | Pages: 87 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: India

India is a rising star of Asian telecom, helped by increasing incomes, competition, improving regulations and a tech-savvy youth hungry for new digital services. Mobile is the chief growth driver with fast-expanding demand for data services. ...

May 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: India

In 2015, India surpassed China’s economic growth and stood as the world’s fastest-growing major economy. With an aim to transform India into a manufacturing hub, the government has been easing investment norms and promoting foreign investment. Hence ...

May 2016 | US$250 | Pages: 16 | Add to cart | View details

Country Briefing

Digital Consumer - Connected Commerce: India

Digital consumers in India were a relatively new phenomenon in 2015. Urban consumers started to use electronic devices such as PCs, tablets and mobile phones as their first point of contact when browsing for any product or service. This change in ...

May 2016 | US$250 | Add to cart | View details

Country Briefing

Income and Expenditure: India

India’s income and spending levels recorded sustained growth over 2010-2015, on the back of the country’s strong economic expansion. However, on a per capita basis, income and spending levels in India remain below Asia Pacific averages, and its ...

Apr 2016 | US$250 | Pages: 15 | Add to cart | View details

Strategy Briefing

Beyond the Metros: India's Growth Frontiers

Future growth in India is expected to be driven by the tier two cities, where the majority of Indian consumers reside. As well as population growth, these cities are set to witness significant rises in consumer income and expenditure. This briefing ...

Mar 2016 | US$1,325 | Pages: 50 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in India

Tissue and hygiene registered current value growth of 14% in msp terms due to growth in the number of institutions such as hotels, hospitals, educational institutes and offices. Since tissue-based products provide more convenience than towels and ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Incontinence in India

Incontinence remained a niche category in India due to low product awareness, availability in selected retail channels and limited to big cities only. Incontinence products were mainly prescribed by doctors for the sick and elderly, and consumers do ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in India

Nappies/diapers/pants registered current retail value growth of 29% in 2015 due to increasing preference for baby care products on the back of rising disposable incomes in the country. Per capita consumption of nappies/diapers/pants remained low, at ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Tissue and Hygiene in India

Consumption of tissue and hygiene based products increased, especially in urban areas, due to increasing disposable incomes and exposure to sophisticated lifestyles. Away-from-home (AFH) institutions such as restaurants, hotels, offices and hospitals...

Mar 2016 | US$2,650 | Pages: 59 | Add to cart | View details

Country Report

Retail Tissue in India

Retail tissue in India grew by 14% in retail volume terms and 13% in current retail value terms in 2015 due to increased consumer awareness, higher disposable incomes and more product visibility in modern retail stores. The increasing number of ...

Mar 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Sanitary Protection in India

Sanitary protection in India registered current retail value growth of 14% in 2015 due to increased awareness in smaller towns and higher disposable incomes among consumers in major cities. Companies and NGOs ran campaigns in smaller towns and rural ...

Mar 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Wipes in India

Wipes registered current retail value growth of 21% in 2015 due to the increase in popularity of baby wipes, which accounted for 76% of total retail value sales in the category. The value growth rate was slightly lower than the 22% registered the ...

Mar 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Luxury Goods in India

The Indian economy continued to perform well in 2015 and Indian luxury goods was able to post strong growth. The market is still in a nascent stage and has many opportunities for growth amongst international players. The urban rich consumer base of ...

Mar 2016 | US$1,210 | Pages: 59 | Add to cart | View details

Country Report

Fresh Food in India

Fresh food sales in India grew at a steady pace over the review period, based on demand from both rural and urban areas. Growth was based on an increasing population, on central government schemes such as MGNREGA (Mahatma Gandhi National Rural ...

Mar 2016 | US$1,210 | Add to cart | View details

Country Report

Apparel Accessories in India

In 2015, apparel accessories continued to post strong growth in India. Apparel accessories registered a retail value growth of 15% in 2015 with sales touching Rs23 billion. An increasing focus on styling, looks and appearance amongst the urban youth ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in India

During the review period, parents’ spending on branded childrenswear was not such a big trend in India. Indian parents considered spending on branded products for their children more as a luxury than as a necessity. The usual occasions of buying ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Footwear in India

Footwear sales continued to soar during 2015, posting a retail value growth of 17%, an improvement compared to the growth of 16% registered during 2014. Key footwear players such as market leader Bata India, Paragon Group and Relaxo Footwear ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Hosiery in India

Value sales of hosiery products have been increasing gradually over the review period. Hosiery, which registered retail value growth of 12% in 2011, was able to attain retail value growth of 19% in 2015. The increasing penetration of the organised ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Jeans in India

The rising popularity of yoga pants and leggings posed a threat to sales of denims in India during 2015. Manufacturers such as Levi Strauss India, Inditex and VF Brands India launched stretch jeans and extra stretch jeans for their brands Levis, ...

Mar 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Menswear in India

Menswear continued to register strong double-digit retail value growth during 2015. Menswear managed to register a retail value growth of 15% in 2015 with sales touching Rs1.3 trillion. Towards the end of the review period, Indian male consumers were...

Mar 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Apparel and Footwear in India

Improving economic conditions, rising disposable incomes and increased availability of brands resulted in apparel and footwear registering stronger growth in 2015 as compared to 2014. The rising penetration of branded offerings in the Indian market ...

Mar 2016 | US$2,100 | Pages: 93 | Add to cart | View details

Country Report

Sportswear in India

There is a rising trend towards health and wellness amongst Indian consumers. Rapid urbanisation has resulted in a hectic lifestyle for Indians in these urban centres. Consumers have become more health conscious and have added new routines to their ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Womenswear in India

Following the launch of global apparel brands in India over the last few years of the review period, apparel giants H&M and Gap also made their entry into India, opening their first stores in Delhi during 2015. Both the brands witnessed a lot of ...

Mar 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Air Care in India

The air care category in India grew by 16% in current retail value terms in 2015, due to the expansion of categories with new launches and increased demand from urban consumers to keep foul smells away.

Mar 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Bleach in India

The demand for bleach in the retail channel remains negligible in India, with bleach used for removing colour from clothes or cleaning hard stains from tiles or marble floors, but demand being small and met by low-cost unorganised products.

Mar 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in India

Dishwashing in India grew by 8% in current value terms in 2015, due to consumers switching from bars to expensive liquid products. The convenience offered by the liquid format and the reduction in wastage as compared with the bar format made the ...

Mar 2016 | US$990 | Pages: 26 | Add to cart | View details
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