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India

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India.

India StatisticsConsumer Lifestyles in India

India Country BriefingsFuture Demographics: India in 2030

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    Country Profile

    India: Country profile

    Mar 2017

    India will have another year of strong growth in 2017. Robust gains in private consumption are the main driver. Public investment will strengthen although private investment will slow owing to a cutback in lending. Exports will see a rebound. Cash ...

    US$150
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    Country Report

    Air Care in India

    Mar 2017

    Local consumers traditionally used incense sticks to eliminate odours. With increasing exposure to air care, Indians have started to use various types of air fresheners to eliminate odours from the house, which has increased the sales of air care in ...

    US$990
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    Country Report

    Bleach in India

    Mar 2017

    The demand for bleach in the retail channel remains negligible in India, with bleach used for removing colour from clothes or cleaning hard stains from tiles or marble floors, but demand being small and met by low-cost unorganised products....

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    Country Report

    Dishwashing in India

    Mar 2017

    To save time and increase the convenience of dishwashing, local consumers are shifting from dishwashing bars to dishwashing liquids. This shift is driving the growth of the category in the country....

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    Country Report

    Home Insecticides in India

    Mar 2017

    Each year, many Indians are affected by diseases caused by mosquitoes linked to malaria and dengue fever, which result in a high death toll. To avoid the outbreak of diseases caused by mosquitoes, the demand for home insecticides is increasing and, ...

    US$990
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    Country Report

    Laundry Care in India

    Mar 2017

    With increasing penetration of washing machines coupled with decreasing unit prices, laundry care consumers are shifting from bar detergents to powder detergents, a factor that is triggering growth of the category....

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    Country Report

    Home Care in India

    Mar 2017

    Initiatives taken by the government such as “Swachh Bharat”, aiming towards a cleaner India and increasing promotional activities by the leading home care companies, has increased the awareness of home care products among consumers. In addition, ...

    US$2,650
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    Country Report

    Polishes in India

    Mar 2017

    With an increase in the number of working professionals and school-aged population, the demand for shoe polish has increased, which is the major contributor to the growth of polishes in India....

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    Country Report

    Surface Care in India

    Mar 2017

    With increasing advertising and promotional activities by leading surface care players such as Reckitt Benckiser and Hindustan Unilever, local consumers are becoming increasingly aware of the importance of healthy living. In addition, the initiatives...

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    Country Report

    Toilet Care in India

    Mar 2017

    Hygiene has become an extremely important factor for local consumers’ wellbeing. With Indians becoming increasingly aware of the need for greater sanitation at home, the demand for toilet care is increasing. In addition, the government initiative to ...

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    Country Report

    Luxury Goods in India

    Feb 2017

    A series of measures undertaken by the government of India in 2016 to curb the menace of black money significantly impacted the sales of luxury goods in India. The government of India introduced stringent measures such as demonetisation, the ...

    US$1,210
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    Strategy Briefing

    Global Economic Forecasts: Q1 2017

    Feb 2017

    Despite the risk of stronger trade and immigration restrictions and greater policy uncertainty after Donald Trump took the Presidential office, the reaction of financial markets has been more optimistic than expected. In this context, we have revised...

    US$1,325
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    Country Briefing

    Digital Consumer in India

    Feb 2017

    The Indian digital landscape is in a period of evolution. The country lags behind its Asian peers in terms of both mobile and fixed broadband coverage, but public broadband projects are being implemented. Digital payment infrastructure is developing ...

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    Country Report

    Apparel and Footwear Specialist Retailers in India

    Feb 2017

    Apparel and footwear retailers in India registered double-digit current value growth in 2016 and this was driven mainly by the increased use of online platforms to shop for apparel and footwear. Almost all store-based retailers of apparel and ...

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    Country Report

    Direct Selling in India

    Feb 2017

    Direct selling grew by 11% in current value terms in 2016 and much of this growth was driven by rising sales of beauty and personal care products, the category which remained the biggest contributor to sales in the channel at the end of the review ...

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    Country Report

    Electronics and Appliance Specialist Retailers in India

    Feb 2017

    Electronics and appliance specialist retailers grew at a steady pace in 2016 and this growth was driven mainly by the increasing numbers of consumers in India investing in consumer appliances and consumer electronics. Rising awareness of these ...

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    Country Report

    Grocery Retailers in India

    Feb 2017

    Grocery retailers in India registered steady positive growth in 2016 and this growth was driven mainly by the shift towards online grocery retailing. The convenience of being able to shop on the go at the lowest possible prices and without the need ...

    US$990
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    Country Report

    Health and Beauty Specialist Retailers in India

    Feb 2017

    The general awareness of the leading health and beauty specialist retailers brands increased in 2016 as the channel registered strong growth. With disposable income levels rising and more women working, the need to invest in high-quality consumer ...

    US$990
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    Country Report

    Home and Garden Specialist Retailers in India

    Feb 2017

    2016 saw home and garden specialist retailers register current value growth of 9%. This growth was slower than the 12% current value growth seen in the channel in 2015 and this slowdown in growth can be attributed to the preference of Indian people ...

    US$990
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    Country Report

    Homeshopping in India

    Feb 2017

    Homeshopping in India registered double-digit growth of 22% in current value terms in 2016. This growth was driven by the widespread availability of national and international brands in homeshopping, while the channel is still a relatively new ...

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