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India

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India.

India StatisticsConsumer Lifestyles in India

India Country BriefingsFuture Demographics: India in 2030

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    City Market Report

    Packaged Food in Kolkata

    Dec 2017

    Kolkata, referred to as the City of Joy, is located in the eastern part of India in the state of West Bengal. The language, culture, food and overall lifestyle are unique in terms of taste, flavour and condiments. The preference for unpackaged rather...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Consumer Lending in India

    Nov 2017

    With the rising number of millennials who are more open to the ideas of loans, EMI (equated monthly instalments), the use of credit cards and consumer credit registered strong growth in 2017. The traditional loan types such as mortgages and education...

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    Strategy Briefing

    Carbonates in India: Spotlight on Local Players

    Nov 2017

    Over 2011-2016, carbonates witnessed a rise in the number of local players across India. These companies focused on niche marketing strategies with unique positioning. They now form formidable competition and challenge to the current duopolistic ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Report

    Financial Cards and Payments in India

    Nov 2017

    Financial cards in India in 2017 registered healthy growth for the year. Growth was primarily driven by the demonetisation move declared by the government of India in November 2016. Demonetisation resulted in all INR500 and INR1,000 notes becoming ...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2017

    Nov 2017

    Global economic growth is gaining pace. In Q2 2017, global real GDP increased by 3.7% year on year, which marked quarterly growth unseen since 2014. Some major economies are witnessing consumer and business sentiment at levels unseen in several ...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Analgesics in India

    Oct 2017

    Lifestyles in urban India are changing due to rapid urbanisation and globalisation. Urban consumers are time-pressed and many working professionals spend considerable periods at a computer. This is leading to a number of lifestyle-related ailments ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in India

    Oct 2017

    Medicated confectionery continued to register strong current value growth in 2017, as erratic weather conditions in the country impacted the general health of the population. Medicated confectionery is widely available, with leading brands such as ...

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    Country Report

    Dermatologicals in India

    Oct 2017

    Inconsistent weather in India during 2017 with high temperatures followed by unexpected rain showers helped drive sales of topical antifungals. Topical antifungals, the second largest category within dermatologicals, registered the strongest current ...

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    Country Report

    Digestive Remedies in India

    Oct 2017

    With a rise in the number of working couples in urban centres, cooked meals are stored in the refrigerator and consumed at different times. Coupled with this is the growing culture of eating out on a regular basis for celebrations, or due to a lack ...

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    Country Report

    Eye Care in India

    Oct 2017

    Indian consumers usually prefer to consult a doctor in the case of any eye-related issues. This is largely to do with Indian culture, within which eyes are considered to be highly sensitive. As a result, the penetration of OTC self-medication eye ...

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    Country Report

    Herbal/Traditional Products in India

    Oct 2017

    There was a significant shift in the consumption patterns of Indian consumers over the review period. A preference for natural, herbal and Ayurvedic products over chemical-based products is fast becoming a lifestyle trend. Consumers are now conscious...

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    Country Report

    NRT Smoking Cessation Aids in India

    Oct 2017

    The government of India has actively been taking steps to curb smoking. Measures such as a ban on smoking in public places, prominently highlighting the effects of smoking tobacco pictorially on cigarette packs and increasing taxes on cigarettes year...

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    Country Report

    Consumer Health in India

    Oct 2017

    Consumer health products registered growth during 2016 and 2017, which was despite a challenging economic environment. The growing availability of self-medication products in the traditional retailing channels of India helped maintain growth momentum...

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    Country Report

    Sports Nutrition in India

    Oct 2017

    There is a growing fitness and sporting trend in India, which resulted in sports nutrition products being popular. A large proportion of young Indians want to look good and hence are taking up sporting activities. Demand for yoga classes is on the ...

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