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 Market Research for India

Euromonitor publishes reports on industries, consumers and demographics in India.

  • Industry specific reports offer insight into market size and market share in India; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in India report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • India in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our India statistics factfile.

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Country Report

Carbonates in India

Carbonates continued to evolve further during 2014, moving from an occasionally consumed beverage towards a beverage for regular consumption. In addition, the trend of consuming carbonates with fast food such as burgers, biryanis and gobi manchurian ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Concentrates in India

Concentrates consumption continued to grow in 2014 due to its affordable pricing compared to other soft drinks categories such as carbonates. Powder concentrates enjoys strong in India, popularity especially among rural consumers, mainly due to its ...

May 2015 | US$1,000 | Pages: 41 | Add to cart | View details

Country Report

Juice in India

The growing preference for healthier beverages coupled with the increased availability of juice continued to drive growth in the category in 2014. Many consumers have started to drink packaged juice with their breakfasts and some consumers have begun...

May 2015 | US$1,000 | Pages: 39 | Add to cart | View details

Country Report

Soft Drinks in India

Changing lifestyle and spending habits coupled with increased disposable incomes supported growth in soft drinks in 2014. Consumers also started to move towards health and wellness products that are perceived as healthier. Categories including juice ...

May 2015 | US$2,100 | Pages: 84 | Add to cart | View details

Country Report

RTD Coffee in India

Only a limited number of on-trade outlets such as chained coffee shops, fast food outlets and full-service restaurants offered branded RTD coffee in 2014.

May 2015 | US$1,000 | Add to cart | View details

Country Report

RTD Tea in India

Growing urbanisation coupled with rising disposable incomes continued to pave the way for strong growth in RTD tea during 2014. However, the popularity of RTD tea remains restricted primarily to young urban consumers who are looking for a healthier ...

May 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Asian Speciality Drinks in India

Indian people continue to prepare Asian specialty juices such as tamarind juice at home to give a sour taste to curries. There were no brands available for such juices at the end of the review period.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Bottled Water in India

With the increased consumer awareness of the importance of having safe and high-quality drinking water and the benefits of leading a healthy lifestyle, more Indian consumers are opting for bottled water in their homes if they do not have water ...

May 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Small Cooking Appliances in India

Small cooking appliances witnessed 6% volume growth and 10% growth in current value terms in 2014. The growth came from a slight revival of the economy and sales of products that had been deferred over the last couple of years of the review period.

Apr 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in India

Small kitchen appliances (non-cooking) grew by 7% in volume and 15% in current value terms in 2014. The growth came from 15% current value growth of kettles which accounts for 98% of small kitchen appliances (non-cooking) value sales.

Apr 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Vacuum Cleaners in India

Vacuum cleaners posted low volume growth of 4% in 2014 given the lack of new company initiatives or promotions during the year. Vacuum cleaners are not products considered of primary necessity among most Indians due to the availability of labour for ...

Apr 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Strategy Briefing

Global Consumer Attitudes to Home Ownership: In Search of a Room of One’s Own

Housing (shelter) is a fundamental human need, but its supply poses complex challenges. The manner in which these challenges are dealt with by markets and governments varies widely around the world, and these variations can have a profound impact on...

Apr 2015 | US$1,200 | Pages: 105 | Add to cart | View details

Country Report

Air Treatment Products in India

Air treatment products registered retail volume growth of 5% and 11% in current value terms in 2014, which was an improvement over 2013. The poor economic situation over the first half of 2014 and subsequent improvement in the economy resulted in a ...

Apr 2015 | US$1,000 | Pages: 39 | Add to cart | View details

Country Report

Dishwashers in India

Dishwashers in India is still at the nascent stage and growing from a smaller base. Urban upper class and high net worth individuals are the target consumers for dishwashers. Furthermore, housekeeping maids are more affordable than maintaining ...

Apr 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Food Preparation Appliances in India

Food preparation appliances grew by 6% in volume terms in 2014 mainly due to 6% volume growth of countertop blenders, which makes up 67% of total category’s volume sales. The growing number of domestic and international brands of countertop blenders ...

Apr 2015 | US$1,000 | Pages: 37 | Add to cart | View details

Country Report

Heating Appliances in India

Heating appliances continued to be a small category in 2014 as the climate in most parts of the country remains hot for most of the year and consumers in very cold places in the north and north-east do not have high disposable incomes. As a result, ...

Apr 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Home Laundry Appliances in India

Home laundry appliances grew by 7% in volume and 10% in current value terms in 2014. The key reason for the growth was improvement of the economy, which stimulated consumers into making purchases which they had deferred for a few years.

Apr 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Irons in India

Irons posted retail volume growth of 10% in 2014, which was in line with the review period average. Modern retail and internet retail played an important part in its growth as it provided a platform for large and small players alike to display their ...

Apr 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Large Cooking Appliances in India

Large cooking appliances grew by 13% in volume and 15% in current value terms in 2014. The growth came from an improving economic situation and rising disposable incomes, particularly in the second half of the year. The tendency towards urban ...

Apr 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Microwaves in India

The increasing urbanisation in the country and decreasing number of power outages supported sales of microwaves in the country in 2014. Furthermore, the decreasing power cuts in both urban and rural India the usage of microwave have increased in 2014...

Apr 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Consumer Appliances in India

The economic situation did not favour consumer appliances until mid-2014. After the national elections in May 2014 and subsequent boost to sentiments among companies and consumers alike, sales of consumer appliances improved compared to those ...

Apr 2015 | US$2,650 | Pages: 124 | Add to cart | View details

Country Report

Personal Care Appliances in India

Personal care appliances grew by 7% in 2014 which was a marginally better performance than in 2013 due to increasing awareness of hair care appliances and body shavers through advertisements.

Apr 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Refrigeration Appliances in India

The general trend in refrigerators is consumers upgrading to larger versions of refrigerators. Double door refrigerators with high energy efficient ratings were particularly popular in 2014. Rising disposable income also supported the growth of ...

Apr 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Packaged Food in India

Packaged foods continued to enjoy strong double digit value and volume growth in 2014. This growth was driven by urbanisation, the increasingly hectic pace of modern life and rising annual disposable incomes – all of which led consumers to shift ...

Apr 2015 | US$7,150 | Pages: 272 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,450 | Pages: 63 | Add to cart | View details

Country Report

Oils and Fats in India

The health and wellness trend witnessed strong growth in 2014. This growth was primarily driven by the increased lifestyle-related diseases and the need to look good. This resulted in turn in consumers using less oil while cooking. Furthermore, the ...

Apr 2015 | US$1,000 | Pages: 65 | Add to cart | View details

Country Report

Baked Goods in India

Baked goods in India continued to grow steadily in 2014. Bread remained as one of the few baked products which was consumed on a daily basis by consumers in India, and hence was the biggest contributor to value sales as well. However, due to growing ...

Apr 2015 | US$1,000 | Pages: 58 | Add to cart | View details

Country Report

Snack Bars in India

Snack bars continued to maintain its niche popularity amongst urban consumers. The concept of snack bars was still relatively new in India at the end of the review period. Consumers did not purchase these for breakfast purposes, but rather a ...

Apr 2015 | US$1,000 | Pages: 53 | Add to cart | View details

Country Report

Spreads in India

Spreads witnessed current value growth of 23% in 2014, which was primarily driven by the increased consumption of nut and seed based spreads and consistent consumption of honey. Honey is a household spread in India, and used for multiple purposes. ...

Apr 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Bakery in India

Britannia Industries Ltd maintained its leading position in baked goods with 10% value share. It performed well with 20% value share in packaged/industrial bread and 21% value share in packaged/industrial cakes in 2014. This was primarily driven by ...

Apr 2015 | US$2,100 | Pages: 70 | Add to cart | View details

Country Report

Biscuits in India

Biscuits continued to be one the fastest moving packaged food categories from retail channels. It was the most common snack along with tea and coffee in India, with sweet biscuits being particular popular, such as Britannia and Parle G. Sweet ...

Apr 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Breakfast Cereals in India

Breakfast cereals witnessed current value growth of 25% in 2014. The primary consumers for breakfast cereals continued to be urban consumers. This was because urban consumers prefer a fast arrangement for breakfast due to their lifestyles, and ...

Apr 2015 | US$1,000 | Pages: 53 | Add to cart | View details

Country Report

Ice Cream in India

Premiumisation was one of the key trends which drove the value sales of ice cream in 2014. Ice cream in India witnessed current value growth of 15%, which was primarily driven by ice cream brands such as Magnum, Häagen-Dazs, and London Dairy amongst ...

Apr 2015 | US$1,000 | Pages: 64 | Add to cart | View details

Country Report

Other Hot Drinks in India

Manufacturers continued to focus on claim-based marketing to promote their brands with new claims in 2014. For example, GlaxoSmithKline Consumer Healthcare Ltd’s brand Complan was introduced with a new tagline “Taakat ka Naya Plan” (translation: “New...

Mar 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Tea in India

Health awareness and changing lifestyles continued to push people toward packaged tea across India. In addition, the wide availability of various tea brands at different price points and in different retail formats continued to make packaged tea more...

Mar 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Coffee in India

Growing penetration of international and domestic chained coffee outlets such as Café Coffee Day and Starbucks coupled with the increasing inclination of consumers for coffee contributed to further popularity of coffee across India.

Mar 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Hot Drinks in India

The growing health awareness trend led to consumers in tier III cities and rural areas to switch to packaged tea and Other hot drinks, which led to further growth in tea. The move to Other hot drinks, which is claimed to be good for children, and tea...

Mar 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Fresh Food in India

Food prices in India relatively stabilised in 2014 compared to the significant price hikes seen in 2013. Despite a deficient monsoon, 2014 was a year of record production in various pulses, vegetables and fruits, such as onion, tomatoes, potatoes, ...

Mar 2015 | US$1,225 | Pages: 40 | Add to cart | View details

Country Report

Soup in India

Packaged soup in India is still in its nascent stage compared with its western counterparts, where soup is available in various formats such as chilled, frozen and canned. However, soup now displays positive growth in the dried and canned categories,...

Mar 2015 | US$1,000 | Pages: 58 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in India

Traditional Indian sweets are the most prominent in the sweets category and are widely given as gifts. Consumers prefer local freshly prepared sweets, but a transition to packaged sweets is now evident as widespread adulteration and unhygienic ...

Mar 2015 | US$1,000 | Pages: 59 | Add to cart | View details

Country Report

Noodles in India

The noodle category has been growing over the last few years at a commendable pace and the growth is attributed to various factors like working couples, time poverty, increasing disposable income and the desire of the younger generation to try ...

Mar 2015 | US$1,000 | Pages: 59 | Add to cart | View details

Country Report

Pasta in India

The Indian diet is traditionally carbohydrate based, divided between wheat and rice. Indians relish Italian food and it is now the third most popular cuisine, after Indian and Chinese in India. It has come a long way from being part of special ...

Mar 2015 | US$1,000 | Pages: 58 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in India

Through exposure by travelling, the media and internet, consumers have developed an appreciation of international cuisine. The Indian food market along with food retailing has been growing into a significant sector. This is also evident with many ...

Mar 2015 | US$1,000 | Pages: 63 | Add to cart | View details

Global Briefing

New Product Developments in Other Tobacco Products and Vapour Devices

In many global markets, tax and manufacturer driven price increases on cigarettes are leading to growth in other tobacco products (OTP). Manufacturer innovation in the categories therefore often revolves around enhancing the viability of OTP as an ...

Mar 2015 | US$1,325 | Pages: 35 | Add to cart | View details

City Review

Bangalore City Review

IT has made Bangalore. High-tech activities are a driving force of the city's success: over 2008-2013 metropolitan real GDP expanded by 31%, while population increased by 17% - the greatest increase among India's major cities. Yet, like any boomtown,...

Mar 2015 | US$725 | Pages: 22 | Add to cart | View details

City Review

Kolkata City Review

A long-lasting economic laggard among Indian cities, Kolkata, is hoping for a positive transformation. In 2013 the city still had the lowest GVA per employee and average disposable household income compared with Delhi, Mumbai and Bangalore. Yet GVA ...

Mar 2015 | US$725 | Pages: 23 | Add to cart | View details

City Review

Mumbai City Review

Mumbai is India's financial hub and the centre of the world's largest film industry. The city is confidently moving towards high value added economic activities. Mumbai's average household income (US$12,800 in 2013) is the third-highest in India ...

Mar 2015 | US$725 | Pages: 23 | Add to cart | View details

Country Report

Luxury Goods in India

In 2014, luxury goods in India continued to outperform the growth witnessed in the previous year as consumers showed a willingness to spend. Growth registered by luxury goods in 2014 was in line with the CAGR witnessed over the review period. As the ...

Feb 2015 | US$1,225 | Pages: 61 | Add to cart | View details

Global Briefing

Soft Drinks in Southeast Asia: Diversifying Product Mix Amidst Evolving Consumer Base

Emerging economies in Southeast Asia have made the region a hot bed for soft drinks growth over the last decade. However, as a broader range of consumers demand packaged beverages, global and regional manufacturers need to evolve their offerings to ...

Feb 2015 | US$1,325 | Pages: 45 | Add to cart | View details

City Review

Delhi City Review

Delhi is a fast developing metropolis. Over 2008-2013 its economy expanded by 53% in real terms, while the total population rose by 13% overall. The city's economic landscape is rapidly shifting toward high value added services such as finance and ...

Feb 2015 | US$725 | Pages: 22 | Add to cart | View details
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