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 Market Research for India

Euromonitor publishes reports on industries, consumers and demographics in India.

  • Industry specific reports offer insight into market size and market share in India; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in India report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • India in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our India statistics factfile.

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Country Report

Childrenswear in India

Established apparel brands in India launched childrenswear in 2013, such as Rupa and many more, as an extension of their lines. Increasing disposable incomes in urban India also supported growth of childrenswear in 2013.

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Footwear in India

Current value sales of footwear in India increase by 14% to reach INR351.5 billion in 2013. Indian footwear manufacturers are gaining momentum by increasing their product portfolios into other types of footwear mainly within sportswear and also by ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Hosiery in India

Hosiery manufacturers are increasing their presence in modern retailing outlets and also in department stores. Manufacturers are also promoting the products by providing discounts such as buy-one-get-one-free.

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Jeans in India

Both international and domestic jeans brands expanded their reach within India by opening more stores as well as expanding their distribution into smaller cities in 2013. However, the pricing points and product ranges are slightly different in ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Menswear in India

The increasing presence of established brands throughout all formats of retailing channels helped sales of menswear to grow by 14%, in current value terms, in 2013 to reach INR1.0 trillion. Furthermore, end of season sales and festival discounts ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Apparel and Footwear in India

The global economic slowdown has not had an impact on the Indian apparel and footwear industry. There was strong double-digit retail value growth in 2013. The increasing presence of established brands in all formats of retailing channels supported ...

Oct 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Sportswear in India

An increased number of sporting events such as Indian Premier League (IPL) cricket matches and marathon events in the major cities of India also supported sportswear growth in 2013. More than 100 marathon events were organised across India in 2013.

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in India

Current value sales of women’s outerwear increased by 11% in 2013 to reach INR687.8 billion. International brands such as Zara, United Colors of Benetton and many more targeted young girls with a wide variety of fast moving fashion designs with added...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Apparel Accessories in India

Increasing urbanisation and employing companies demanding formal dress attire supported the growth of apparel accessories in India in 2013. Furthermore, increasing corporate events and outings also supported the growth of apparel accessories in 2013.

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Consumer Foodservice in India

Consumer foodservice in India continued to record strong double-digit growth in current value terms in 2013. This growth was mainly driven by an increase in the average spending on eating out by middle-class households. This growth from urban areas ...

Oct 2014 | US$1,900 | Pages: 120 | Add to cart | View details

Country Report

Self-Service Cafeterias in India

Self-service cafeterias in India are slightly different from those in Western countries, as the food is already prepared and ready to go. Some operators still have some staff waiting on consumers, as labour is cheap in India. Consumers are also used ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Street Stalls/Kiosks in India

Street stalls/kiosks are gaining wider acceptance due to the convenience they offer and their economic prices. With the increase in real estate prices and high operating costs, companies are starting to prefer kiosks to stand-alone stores. Typical ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cafés/Bars in India

Cafés/bars in India are driven by many factors, such as favourable demographics, rising income levels, the development of mid-sized cities and the advent of international chains. A growing willingness, especially among the youth, to consume food and ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Consumer Foodservice By Location in India

With an increasing number of people travelling and high disposable incomes, consumer foodservice outlets in travel locations are seeing higher consumer traffic. Many multinational brands are expanding aggressively in travel locations, especially near...

Oct 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Fast Food in India

Multinational chains such as McDonald’s and KFC are expanding their menu offerings by adding an increasing number of Indian offerings. For instance, McDonald’s introduced Masala Grill towards the end of the review period, a range of grilled ...

Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Full-Service Restaurants in India

With an increase in the number of people travelling abroad and exposure to a wide range of international cuisine, such meals are becoming more popular in India. Traditionally, only North Indian and South Indian cuisine were popular in India. Slowly, ...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in India

Busy consumer lifestyles propelled demand for home delivery services, especially in major cities such as Mumbai, Gurgaon, Bangalore and Delhi where traf?c jams are a part of daily life. This led to growth of home delivery in India. During sporting ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Pages: 34 | Add to cart | View details

Country Report

Gardening in India

Gardening has always been a popular activity in much of India, but it has not been very commercialised to date. In rural areas and small cities, gardening enthusiasts get the necessary items for gardening for free from nearby areas, such as soil and ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in India

Home furnishings witnessed a slightly higher rate of growth of 12% in value in 2013, compared to 11% in 2012, following a continued improvement in the economic situation, particularly in the second half of 2013.

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Improvement in India

Home improvement in India grew by 11% in value terms in 2013, not least driven by a burgeoning economy. People have started buying better quality home improvement products, such as floor coverings and wall coverings.

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Homewares in India

Homewares in India grew in value by 12% in 2013, with the Indian economy in a progressively better shape than in 2012. As a result, consumers are buying more homewares, increasingly at a higher value, and some are now in a position to trade up in ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in India

Oct 2014 | US$1,900 | Pages: 38 | Add to cart | View details

Country Report

Other Pet Food in India

Overall, retail volume sales will continue to be directly proportional to pet population sizes. Retail volume sales of bird food and small mammal/reptile food will grow at a stable rate, while fish food demand will continue to develop in line with ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Pet Care in India

Pet care in India is nascent and not as popular as in Western countries. However, the increasing number of urban households and higher pet ownership provide a boost to industry growth in 2014. Increased awareness of branded products among pet owners ...

Sep 2014 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Pet Products in India

Slow but positive change is expected in key trends and developments in pet products in 2014. The trends that shaped growth in 2013 are anticipated to continue in the short term. Pet products is predicted to register faster retail value sales growth ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cat Food in India

Cats are ideal for people living in apartments. They are low maintenance and independent in nature, making them ideal for apartment dwellers with hectic lifestyles. This trend is widely visible in Indian metro cities. Thus, the rise of nuclear ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Dog Food in India

Busy lifestyles, convenience, higher disposable income, educated sellers and consumer access to nutritional information are some of the reasons packaged dog food is increasingly popular in India. These trends can be well associated with dog owners in...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Other Hot Drinks in India

Malt-based hot drinks in particular continued to benefit in 2013, as mothers became more aware of the nutritional needs of their children. Manufacturers including GlaxoSmithKline Consumer Healthcare promoted their brands strongly, by means of TV ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Tea in India

Urban consumers are increasingly buying premium varieties, such as green tea, and tea bags. Manufacturers continue to focus on making premium variants available in all retail channels, especially modern grocery retailers. For instance, GAIA has ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Coffee in India

With growing influence from leading coffee chains, including Costa Coffee and Barista, consumers have started to consume coffee at home, as an alternative to tea. This trend is gaining popularity mainly in North, West and East and Northeast India, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hot Drinks in India

Hot drinks continues grow as rural consumers switch from loose to branded tea. Additionally, consumers are also picking other hot drinks including malt-based hot drinks mainly, due to the nutritional benefits claimed by the various brands. Most ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Health and Wellness in India

With rising consumer interest in healthier products, health and wellness beverages showed strong growth in 2013 as well. Growing health consciousness was clearly visible in increased preference for exercising, gyms and weight control over the last ...

Aug 2014 | US$1,900 | Add to cart | View details

Global Briefing

City Travel Briefing: Delhi

Delhi offers an excellent blend of rich cultural heritage and modern lifestyle. The city is also the venue for important events related to business, sports and entertainment. Increased crime, electoral unrest and rising inflation were some of the ...

Aug 2014 | US$525 | Pages: 34 | Add to cart | View details

Country Report

Bleach in India

Bleach is a highly unbranded and fragmented category in India. Although such products are used for cleaning ceramic and floor surfaces in rural areas and in pockets of urban India, they are largely unbranded. The rising popularity of individual ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in India

The changing lifestyles of urban consumers in relation to the use of high-end crockery and glassware, and also cleanliness, aside from regular cleaning is helping the consumers to shift towards liquid dishwashing products in 2013. There was an ...

Aug 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Home Insecticides in India

A shifting of the seasons and a delay in monsoons in India boosted incidences of insect-borne diseases such as malaria, dengue and chickungunya in 2013. Indian consumers were becoming more health conscious and were aware of the preventive measures ...

Aug 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Laundry Care in India

Manufacturers introduced innovations to India to increase the demand for water-saving products in urban areas of the country. Furthermore, with fast-moving lifestyles and the availability of wide product portfolios (mid-range to higher prices), ...

Aug 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Home Care in India

The global economic slowdown affected the fmcg industry in India in 2013; however, in 2014, growth rates improved slightly. Consumers increasing spent with discretion, purchased new products and also upgraded from traditional products. This supported...

Aug 2014 | US$2,400 | Pages: 75 | Add to cart | View details

Country Report

Polishes in India

A greater number of regional brands became more popular and ate into the shares of established brands in 2013. Increasing urbanisation helped support growth of polishes in 2013.

Aug 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Surface Care in India

The increasing usage of surface cleaners in urban India supported growth in 2013. The rising number of advertising and marketing campaigns educated consumers by creating awareness of the use of surface cleaners, which led to double-digit current ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Toilet Care in India

The leading manufacturers, Reckitt Benckiser (India) and Hindustan Unilever, increased their rural penetration and created awareness among consumers in smaller cities and rural areas in India, which drove sales of toilet care products in 2013. ...

Aug 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Air Care in India

Air care brands were positioned and promoted as urban lifestyle products over the review period. New houses and flats in urban areas fuelled growth of these products as they became commonplace in consumers’ houses. Increasing modernisation also ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Skin Care in India

Driven by the commercials and new claims on the product packaging, consumers started to pay more attention to their skin care needs in 2013. In addition, many consumers started to switch from mass to masstige brands which were claimed to be better ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Sun Care in India

Women consumers, especially in urban areas, became well aware of the benefits of using sun protection in 2013. The increased awareness of consumers was due to the aggressive promotional activities and efforts of manufacturers like Nivea India Pvt ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Baby and Child-Specific Products in India

Growing desire of parents to give the best to their babies coupled with increasing financial independence of working mothers helped baby and child-specific products to record further growth in 2013. Women, especially in urban cities such as Delhi, ...

Jul 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Bath and Shower in India

Companies tried to grow volume sales by offering discounts on multi packs in 2013. The trend was more prominent in bar soaps where most brands and private label were found to be following the trend with 4-5 soaps in a pack. As a result, bath and ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Colour Cosmetics in India

Leading manufacturers focused on introducing bright and neon shades in all colour cosmetics, especially nail polishes, lipsticks and lip gloss which continued to be the most bought products in 2013. For example, L’Oréal India Pvt Ltd under its brand ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Deodorants in India

Deodorants attracted several domestic and international companies due to its high growth potential. 2013 witnessed several new launches and marketing campaigns by new manufacturers.

Jul 2014 | US$900 | Pages: 30 | Add to cart | View details
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