The overall performance of personal accessories experienced a slight slowdown in 2016 and 2017, largely because of the economic conditions prevalent in India. The implementation of a number of luxury taxes, along with the occurrence of demonetisation...

There was growing demand for colouring books for adults which acted as a key growth driver for writing instruments in India. These colouring books are generally positioned as fun and educational. Due to the intricate designs, acting as a stress ...

Indian consumers gradually moved towards adopting luxury watches and premium products. With watches perceived as fashion statements by urban consumers, and an increasing number of producers of premium global watch brands entering the country, there ...

There was a gradual move by consumers in India towards adopting a larger number of branded jewellery houses for their purchases. In addition, increasing penetration by well-known and branded jewellery player in the tier I and tier II cities, further ...

Handbags gradually moved from being just essential, mundane items used to carry personal belongings and wallets to more of a necessary fashion statement. A larger female working population, with a greater accessibility to handbags, which are present ...

The demand for eyewear in India generated single-digit growth in terms of volume sales in 2016, while there were significant shifts in consumer preferences and attitudes; people perceived eyewear not just as a tool for vision correction but also a ...

The major factor positively affecting the growth of the category is a greater adoption of spectacles as a lifestyle product and a fashion accessory. Rather than being perceived solely as visual aids, spectacles are becoming trendier. Looking at this ...

Indian consumers are becoming increasingly aware of the ill effects of sugar-based carbonates and caffeine. With the increases in obesity and diabetes the BFY category is expected to record strong growth over the forecast period. With lifestyle ...

There was a strong health and wellness trend in India during the review period, with consumers becoming increasingly sophisticated in their understanding of nutrition. This was partly due to strong media coverage of high rates of obesity and diabetes...

The fortified/functional beverages category witnessed many challenges towards the end of the review period. In May 2015 the FSSAI ordered the recall of Monster energy drink after finding that it contained a combination of caffeine and ginseng, which ...

Fortified/functional packaged food is benefiting strongly from rising disposable income levels in India, with this encouraging many consumers to trade up to value-added products. These products are also benefiting from a strong health and wellness ...

Consumer awareness of food intolerance issues remained low at the end of the review period, with free from thus remaining a niche product area. Free from gluten notably remained insignificant, with no significant distribution presence for these ...

Urban India is the key growth driver for naturally healthy beverages. With lifestyle diseases and conditions, such as hypertension and diabetes, experiencing an exponential rise in the country, an increasing number of Indians are opting for healthier...

Naturally healthy packaged food is benefiting from two main trends in India, with both linked to rising disposable income levels. Firstly, consumers are increasingly trading up from unpackaged to packaged products due to hygiene concerns, with this ...

Organic beverages remained a relatively new concept for manufacturers in juice and tea towards the end of the review period. Of the few players in this industry, Organic India ventured into organic tea and built a nationwide distribution system. ...

There was growing interest in organic food in India during the review period, with the area given over to organic cultivation continuing to expand. This area reached 5.7 million hectares at the end of the review period, with India ranking at 15 ...

Growing health consciousness over the review period continued to drive demand for HW food and beverages in India. In recent years consumers have increasingly opted for naturally healthy packaged foods and beverages as these are perceived as offering ...

Toys and games in India continued to grow in 2016, albeit driven by video games sales rather than the more slowly growing traditional toys and games category. Urban consumers in particular continued to spend on digital games. In 2016, growth was ...

In 2016, traditional toys and games in India grew by 6% and further growth is expected over the forecast period. The organised players are facing stiff competition from the unbranded Chinese imports which are being sold at cheaper price and thereby ...

Video games in India continues to register double-digit growth due to the increasing affordability of smartphones and favourable demographics offering industry players a lucrative market to tap into. With the growing availability of faster internet ...