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India

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India.

India StatisticsConsumer Lifestyles in India

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    Country Report

    Luxury Goods in India

    Feb 2017

    A series of measures undertaken by the government of India in 2016 to curb the menace of black money significantly impacted the sales of luxury goods in India. The government of India introduced stringent measures such as demonetisation, the ...

    US$1,210
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    Country Briefing

    Digital Consumer in India

    Feb 2017

    The Indian digital landscape is in a period of evolution. The country lags behind its Asian peers in terms of both mobile and fixed broadband coverage, but public broadband projects are being implemented. Digital payment infrastructure is developing ...

    US$250
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    Country Report

    Apparel and Footwear Specialist Retailers in India

    Feb 2017

    Apparel and footwear retailers in India registered double-digit current value growth in 2016 and this was driven mainly by the increased use of online platforms to shop for apparel and footwear. Almost all store-based retailers of apparel and ...

    US$990
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    Country Report

    Direct Selling in India

    Feb 2017

    Direct selling grew by 11% in current value terms in 2016 and much of this growth was driven by rising sales of beauty and personal care products, the category which remained the biggest contributor to sales in the channel at the end of the review ...

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    Country Report

    Electronics and Appliance Specialist Retailers in India

    Feb 2017

    Electronics and appliance specialist retailers grew at a steady pace in 2016 and this growth was driven mainly by the increasing numbers of consumers in India investing in consumer appliances and consumer electronics. Rising awareness of these ...

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    Country Report

    Grocery Retailers in India

    Feb 2017

    Grocery retailers in India registered steady positive growth in 2016 and this growth was driven mainly by the shift towards online grocery retailing. The convenience of being able to shop on the go at the lowest possible prices and without the need ...

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    Country Report

    Health and Beauty Specialist Retailers in India

    Feb 2017

    The general awareness of the leading health and beauty specialist retailers brands increased in 2016 as the channel registered strong growth. With disposable income levels rising and more women working, the need to invest in high-quality consumer ...

    US$990
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    Country Report

    Home and Garden Specialist Retailers in India

    Feb 2017

    2016 saw home and garden specialist retailers register current value growth of 9%. This growth was slower than the 12% current value growth seen in the channel in 2015 and this slowdown in growth can be attributed to the preference of Indian people ...

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    Country Report

    Homeshopping in India

    Feb 2017

    Homeshopping in India registered double-digit growth of 22% in current value terms in 2016. This growth was driven by the widespread availability of national and international brands in homeshopping, while the channel is still a relatively new ...

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    Country Report

    Internet Retailing in India

    Feb 2017

    Internet retailing in India registered steady double-digit growth in 2016 and this growth was driven mainly by the increased efforts of the government of India to educate consumers, especially the country’s rural population, regarding the use of the ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in India

    Feb 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers registered strong current value growth of 11% in 2016. This growth was driven by the increased desire to look stylish among men and women in India, which is encouraging more...

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    Country Report

    Mixed Retailers in India

    Feb 2017

    Department stores registered current value growth of 13% during 2016 and this growth was driven mainly by the increased number of Indian consumers who prefer to shop in department store as this enables them the convenience of shopping for more than ...

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    Country Report

    Retailing in India

    Feb 2017

    Retailing in India continued to grow strongly in 2016. This growth was driven by a combination of factors such as increased disposable incomes, more impulsive shopping among millennial consumers, the deeper discounts offered by online retailers and ...

    US$2,100
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    Country Report

    Vending in India

    Feb 2017

    Vending continued to have negligible presence in India for retail purchases. Most of the vending machines operational in the country are offer institutional sales only....

    US$990
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    Country Report

    Packaged Food in India

    Feb 2017

    The Indian packaged food market registered double-digit constant value growth in 2016, in line with its performance over 2011-2016 as a whole. Edible oils overtook dairy to become the largest category in the market in 2016, as hygiene concerns and ...

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    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in India

    Jan 2017

    The 8% current value growth seen by sweet biscuits, snack bars and fruit snacks in 2016 was slightly slower than the 13% CAGR for the review period as a whole, as a result of the category’s gradual maturation and rising unit prices as a result of ...

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    Strategy Briefing

    Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

    Jan 2017

    Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the...

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    Country Report

    Savoury Snacks in India

    Dec 2016

    Established players, including Parle Products Ltd and PepsiCo India Holdings Pvt Ltd amongst many others, have expanded their offers across the range of savoury snacks. Parle Products and PepsiCo both notably entered the small but fast-growing ...

    US$990
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    Country Report

    Chocolate Confectionery in India

    Dec 2016

    The majority of manufacturers, including Mars International India Pvt Ltd and Mondelez India Foods Ltd, are expanding their premium chocolate confectionery offers in India. Premium chocolate products are mostly available in modern retail channels, ...

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    Country Report

    Gum in India

    Dec 2016

    Impulse buying plays a vital role in the gum category. Manufacturers such as Perfetti Van Melle India Pvt Ltd, Wrigley India Pvt Ltd are focusing on advertising and marketing activities to raise consumer awareness of their products and brands. ...

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