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India

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India.

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          Country Report

          Traditional Toys and Games in India

          Jun 2016

          Traditional toys and games in India grew by 5% in current value terms in 2015, despite the huge challenge from imports from China. Higher disposable incomes and increased inclination to have better quality toys and games for children is driving the ...

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          Country Report

          Video Games in India

          Jun 2016

          The number of smartphone users in India is increasing at a rapid pace. As per Euromonitor International Economies and Consumers data, the percentage of households possessing a smartphone has increased from 16% in 2012 to 32% in 2015 and this is ...

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          Country Report

          Toys and Games in India

          Jun 2016

          Toys and games in India witnessed moderate growth in 2015 after a slow 2014 and this was mainly driven by the growth in video games. Traditional toys witnessed slow to moderate growth in 2015 due to decreasing demand and an increase in the number of ...

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          Country Report

          Gardening in India

          Jun 2016

          In India, people spend less time on gardening as it is perceived as a hobby taken up by those who have more leisure time. In India, the numbers of non-working women are higher and they tend to take up gardening as their hobby....

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          Country Report

          Home Furnishings in India

          Jun 2016

          The growth of home furnishings was slow in 2015 compared to 2014, due to a slowdown in real estate purchases in the country. The number of houses sold in 2015 was low compared to 2014, which hit the new sales market in 2015, another reason for the ...

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          Country Report

          Home Improvement in India

          Jun 2016

          Home improvement for Indians is perceived as making one’s home look attractive. Home improvement in the country is slowly but surely growing with locals spending more time and money on home improvement products....

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          Country Report

          Homewares in India

          Jun 2016

          In 2015, homewares was driven mainly by the increasing demand for branded stove top cookware and food storage. Local consumers are ready to spend more on products of good quality and high reliability. However, the demand for non-branded products ...

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          Country Report

          Home and Garden in India

          Jun 2016

          Current value sales for home and garden witnessed moderate growth in 2015 compared to 2014. The real estate situation in the country experienced a decline in its growth in 2015 with many houses gone unsold. Contractors maintained prices, expecting a ...

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          Country Briefing

          Households: India

          May 2016

          Indian homes are some of the most densely populated in the world, as families cram into relatively small housing units. A large number of children per household adds to this. A still nascent property market means few homes are bought with mortgages, ...

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          Country Report

          Baby and Child-Specific Products in India

          May 2016

          Rising awareness of baby and child-specific products among Indian consumers helped drive sales within this area over the review period, mainly due to the efforts of the leading players in the market such as Johnson & Johnson (India) and Dabur India ...

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          Country Report

          Bath and Shower in India

          May 2016

          Bath and shower continues to be the most important market within beauty and personal care in India, accounting for close to 27% of retail value sales in 2015. Bar soaps is the largest bath and shower area, accounting for 89% of retail value sales in ...

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          Country Report

          Colour Cosmetics in India

          May 2016

          The rise in the number of women joining the workforce over the review period helps to drive demand for colour cosmetic products. Increasingly, Indian women are becoming financially independent in urban centres and joining the corporate world, with ...

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          Country Report

          Deodorants in India

          May 2016

          Use of deodorants in India is still largely an urban phenomenon and has yet to even penetrate all consumers in urban centres. According to Euromonitor International data, over 67% of the Indian population lives in rural regions, which remain largely ...

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          Country Report

          Depilatories in India

          May 2016

          Depilatories continued to witness strong growth during 2015, with current retail value sales rising by 21% to INR13 billion. Awareness of depilatories is high among urban consumers due to the easy availability of these products in the market. Brands ...

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          Country Report

          Fragrances in India

          May 2016

          Demand for fragrances remained high during 2015, driven by rising disposable incomes, increasing availability due to the growth of modern retailers and internet retailing as well as greater focus on personal hygiene among Indian consumers. As ...

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          Country Report

          Hair Care in India

          May 2016

          Interest in hair care products remained strong in India during 2015, although current retail value growth of 14% was lower than the review period CAGR of 17%. While hair care already had a large base at the start of the review period, sales more than...

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          Country Report

          Men's Grooming in India

          May 2016

          Men’s grooming continued to register strong growth over the review period, with increased focus on personal grooming among Indian men driving demand. Indeed, men’s grooming sales more than doubled over the past five years, growing from INR30 billion ...

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          Country Report

          Oral Care in India

          May 2016

          Oral care in India is moving towards premiumisation, with premium variants being launched by the top players in the market during 2015. Much of this premiumisation trend was driven by market leader Colgate-Palmolive India. Notable launches within ...

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          Country Report

          Beauty and Personal Care in India

          May 2016

          Although the beauty and personal care market continued to register good growth in 2015 due to improving economic conditions and falling inflation, growth was lower than over the review period as a result of the impact of sluggish consumer expenditure...

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          Country Report

          Skin Care in India

          May 2016

          A growing number of young people and adults are becoming concerned about their appearance and the quality and effectiveness of skin care products. Many consumers have long desired spotless, flawless and fair skin and are being influenced by ...

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