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 Market Research for India

Euromonitor publishes reports on industries, consumers and demographics in India.

  • Industry specific reports offer insight into market size and market share in India; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in India report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • India in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our India statistics factfile.

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Country Report

Health and Wellness in India

HW beverages continued to ride on the growing wave of health consciousness that manifested itself over the review period. Health consciousness and awareness among consumers was driven further by manufacturers’ marketing campaigns and increased ...

Jul 2015 | US$2,100 | Add to cart | View details

Country Report

Air Care in India

Urban consumers in India are slowly upgrading from traditional air care products to modern air care products like electric air fresheners in 2014. Furthermore, the increasing number of apartments and improved hygienic conditions also contributed the ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bleach in India

Bleach was a highly unbranded and fragmented category in India as of 2014. Although such products are used for cleaning ceramic and floor surfaces in rural areas and in pockets of urban India, they are largely unbranded, manufactured by local ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Dishwashing in India

Urban Indian consumers are slowly upgrading to dishwashing bars and liquids from traditional dishwashing powders. The rural consumers were slowly shifting towards dishwashing powders from traditional ash or cheap detergents in 2014.

Jun 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Home Insecticides in India

There is alarming rise in incidences of diseases caused by mosquitoes like dengue fever, chikungunya, encephalitis and malaria in India which has led to increased demand for mosquito repellents and killer insecticides and has become an essential ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Laundry Care in India

India inclined towards positive momentum with increase in demand for premium powder detergents in big cities in 2014. Consumers are trying out brands that are one scale up from what they were using and this is increasing in switching ratios. ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Home Care in India

Home care saw another year of steady growth in value and volume sales in 2014. Rising readiness amongst consumers to spend on quality and upgraded products, increasing awareness of health and hygiene issues, high involvement of players in promotional...

Jun 2015 | US$2,650 | Pages: 77 | Add to cart | View details

Country Report

Polishes in India

Polishes except for shoe polish are infrequently purchased products with very less involvement from the customers and top-of-mind recall is important to influence buying decisions for these products. For floor polish, furniture polish and metal ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Surface Care in India

Increasing marketing campaigns by established manufacturers and efforts by the government of India to improve health and hygiene through building awareness designed to change poor hygiene habits and constructing toilets to stop open defecation helped...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Toilet Care in India

In August 2014, Prime Minister Narendra Modi initiated the “Swachh Bharat” (Clean India) mission, a programme to construct toilets in rural schools for the female population and also to clean India, and it has received a huge response from corporate ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in India

AFH tissue and hygiene sales grew by 16% in current value terms in 2014 to reach Rs5.9 billion. The higher number of hotel, restaurants and offices and increased use of tissue and hygiene products in such establishments drove growth. Increased travel...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in India

Retail sales of cotton wool/buds/pads grew by 6% in volume terms and 12% in current value terms in 2014 to reach 2,000 tonnes and Rs600 million. Growth was due to increased awareness of safe cotton for personal use, supported by higher consumer ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in India

Incontinence remained a niche category in India in 2014, due to low product awareness and availability limited to big cities only. Incontinence products were mainly recommended by doctors for the sick and elderly. Besides, products awareness was ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in India

Nappies/diapers/pants witnessed very strong retail sales growth of 38% in volume terms and 37% in current value terms in 2014 to reach 1.6 billion units and Rs19.4 billion. This performance indicates that disposable nappies/diapers were accepted by ...

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Tissue and Hygiene in India

With the increasing inclination towards sophistication and cleanliness in everyday lives, consumers, especially in metro cities, are using more and more tissue and hygiene-related products. Observed in all regions in the country, the trend was more ...

Jun 2015 | US$2,650 | Pages: 67 | Add to cart | View details

Country Report

Retail Tissue in India

Overall, retail sales grew by 16% in retail volume terms and 17% in current value terms in 2014 to reach 21,000 tonnes and Rs4.8 billion. Retail tissue sales have grown due to increased consumer awareness and disposable incomes and higher product ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Sanitary Protection in India

Sanitary protection retail sales grew by 15% in both volume and current value terms in 2014 to reach 3.9 billion units and Rs19.6 billion. Growth was due to ongoing promotions by leading players and increased distribution, even to smaller towns in ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Wipes in India

Personal wipes grew by 20% in current value terms in 2014, primarily due to a very low sales base. The customer base increased as wipes gained visibility in modern retail formats, such as hypermarkets and supermarkets, but remained small compared ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Global Briefing

Strategies in Pet Food Retailing: Part 1

Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how ...

Jun 2015 | US$1,325 | Pages: 37 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in India

Political stability and improved economic conditions have led to an increase in consumer spending. In addition to the consumer profile becoming younger and younger, rural consumers are also beginning to demand attention. At the same time, growing ...

Jun 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Adult Mouth Care in India

Adult mouth care continued to be primarily sold only in urban India. 88% of the total adult mouth care sales were generated by urban India. This was observed, as firstly the knowledge regarding adult mouth care continued to be really low amongst ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Analgesics in India

Sedentary lifestyles coupled with the increase in the number of working hours continued to result in health disorders such as back pains, body and headaches. To fight with such lifestyle related disorders, consumers continued to move extensively ...

Jun 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Calming and Sleeping in India

Calming and sleeping continued to be dominated with prescription-based medicines. Most of the consumers in India preferred to obtain a doctor’s consultation for any sort of calming or sleeping requirements. Furthermore, consumers continued to be ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in India

Cold, cough and allergy (hay fever) remedies is classed as OTC and consumed over the year depending on the erratic behaviour of the season, which led to consistent consumption of this medicine in 2014. However, the primary consumer base continued to ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Dermatologicals in India

With increasing consumer awareness of skin allergies and ailments coupled with the increased willingness to spend money on skin care, the demand for dermatologicals continued to grow over the review period. In addition, greater awareness of skin care...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Digestive Remedies in India

Digestive remedies in India registered steady growth in 2014. The growth was driven by the consistently spicy and oily food that Indians consume. Local food is inherently rich in spices, which will continue to be the case as a result of which most ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Eye Care in India

Eye care in India was a very niche category with a presence primarily in urban India. This was observed as the knowledge regarding these products was limited amongst consumers. Furthermore, when it came to eye care most consumers preferred to consult...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Herbal/Traditional Products in India

Herbal/traditional products in India continued to enjoy a strong presence and popularity. These products enjoy a longstanding presence and the fact that they have no side effects makes them extremely popular amongst consumers. Some of the herbal ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in India

Driven by the increasing awareness about the harmful effects associated with smoking cigarettes, consumers continued to look for cigarette alternatives such as NRT gum which are likely to help them quit smoking completely in the longer run. In ...

Jun 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Consumer Health in India

2014 registered steady growth for consumer health on a year-on-year basis. The growth was driven by the increased number of lifestyle-related disorders and a rising awareness amongst consumers to be healthy and fit. This combined with the lack of ...

Jun 2015 | US$2,650 | Pages: 88 | Add to cart | View details

Country Report

Sports Nutrition in India

Sports nutrition in India continued to be present only in the form of sports protein powder in 2014. This was consumed by people who were heavily into body building and primarily worked towards weight lifting. Due to this, the primary consumer base ...

Jun 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in India

Consumption of vitamins and dietary supplements registered growth of 9% in terms of current value sales in 2014. The growth was driven by the increased acceptance of vitamins and dietary supplements as part of a regular diet. Indians generally ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Weight Management in India

Weight management registered strong current value growth in 2014 of 22%. This growth was driven by the increased awareness amongst consumers to look good and be healthy. The growth was primarily driven by urban consumers who could not cook at home ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Wound Care in India

Wound care remained a mature category with limited competition and lack of product advertisements and promotions. Consumers bought wound care products only on a need basis in 2014.

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Global Briefing

Global Hot Tea: Growth Strategies and Opportunities

Globally, hot tea is the world’s second most consumed beverage. The category’s strong presence in key emerging markets places it on a strong footing for future growth, but new production innovation and distribution strategies will be needed to bridge...

Jun 2015 | US$1,325 | Pages: 59 | Add to cart | View details

Global Briefing

Indoor Furniture: Category Overview

Indoor furniture appeared in a better place in 2014 than at any time since the recession started. Growth returned in the US, and China’s consumer market remains strong as many households become first-time buyers. However, ongoing currency woes have ...

Jun 2015 | US$1,325 | Pages: 56 | Add to cart | View details

Global Briefing

Evolving Habits in Global Beauty

Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

Jun 2015 | US$1,325 | Pages: 43 | Add to cart | View details

Global Briefing

The Future of Skin Care: Game-changing Trends and Influencers

Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology...

Jun 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Report

Gardening in India

In India, gardening has always been a popular activity with ornamental and vegetable gardening popular in both urban and rural areas. However, when it comes to independent houses with outdoor gardens/lawns, people prefer to have a gardener rather ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in India

Home furnishings witnessed current value growth of 11% in 2014. An increase in disposable incomes encouraged consumers to opt for branded products. The growing popularity of purchasing indoor furniture through internet retailing also enticed ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in India

The concept of DIY is fairly new in India and is gaining in popularity, especially within urban areas. DIY in India is carried out by hobbyists or people interested in repairing their own homes, rather than due to a scarcity of labour. Labour charges...

Jun 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Homewares in India

Growth in homewares in 2014 was driven mainly by the functional aspects of products, with form only a factor at the higher price end. Homewares was dominated by unorganised players during the review period with low brand awareness and loyalty, ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in India

Value sales of home and garden 2014 grew significantly in 2014, however, was slightly lower than that of 2013. The improvement in consumer confidence after the union elections in 2014 and the positive growth in real estate helped stabilise the ...

Jun 2015 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in India

Sales of apparel and footwear are witnessing a strong shift towards internet retailing. Internet retailing became popular in 2013 due to its low prices. However, with an increasing number of consumers making the shift, internet retailing became ...

May 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Direct Selling in India

Direct selling in India continued to be one the leading non-store retail channels in 2014, after internet retailing. The channel is known primarily for selling consumer health and beauty and personal care products, as two of the top three companies, ...

May 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in India

Electronics and appliance specialist retailers witnessed strong growth in 2014, of 10% in current value terms, to reach INR2,219.2 billion. One of the biggest trends observed in sales of electronics and appliances in 2014 was manufacturers tying up ...

May 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Grocery Retailers in India

In 2014 grocery retailers witnessed strong growth of 11% in current value terms. This growth was primarily driven by modern grocery retailers, which registered current value growth of 15%. This was because traditional grocery retailers already had a ...

May 2015 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in India

Rising looks- and health-consciousness amongst consumers translated into a steep volume increase in fashion-driven product purchases over the review period. This trend was visible across the country, with consumers becoming more willing to spend on ...

May 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in India

Sales of homewares and home furnishings performed better in 2014. Consumers in the age group 25-35 with high annual disposable incomes started to prefer going to organised retailers to shop for furniture and furnishings. This was observed firstly as ...

May 2015 | US$990 | Pages: 36 | Add to cart | View details
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