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 Market Research for India

Euromonitor publishes reports on industries, consumers and demographics in India.

  • Industry specific reports offer insight into market size and market share in India; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in India report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • India in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our India statistics factfile.

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Country Report

Apparel and Footwear Specialist Retailers in India

Apparel and footwear internet retailing recorded very strong growth in 2013. Websites such as Myntra and Jabong offer apparel and footwear at lower prices than their rivals in store-based retailing and the convenience of shopping from home remains a ...

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in India

The so-called ‘showrooming’ trend is becoming increasingly prevalent in electronics and appliances specialist retailers in India. This practice is becoming increasingly common among consumers and involves them visiting a store-based electronics and ...

Mar 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in India

Health and beauty specialist retailers recorded strong growth during 2013, rising in current value by 9%. This growth was primarily driven by rising demand for beauty specialist retailers, a category which increased by 19% in current value during ...

Mar 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in India

Annual disposable income levels in India increased by 14% over the course of 2012/2013. This was a stronger increase than the 12% which had previously been expected in the category and for this reason many Indian consumers found themselves in a ...

Mar 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Mixed Retailers in India

Department stores remained the only mixed retailers format present in India at the end of the review period. Other mixed retailers categories such as mass merchandisers, variety stores and warehouse clubs remained a marginal presence in retailing in ...

Mar 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Direct Selling in India

Direct selling in India remains under the dominant influence of international companies such as Amway, Herbalife and Tupperware, among others. As the channel grows with the help of the strong distribution networks of these international direct ...

Mar 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Homeshopping in India

Homeshopping continued to record declining constant value sales during 2013. On the one hand, this decline was observed due to the longstanding mistrust that many Indian consumers have for homeshopping as a retail distribution channel due to the ...

Mar 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Internet Retailing in India

Internet retailing benefited from a major paradigm shift in retailing in India towards the end of the review period as a substantial proportion of the country’s urban consumers began to switch from store-based retailing to internet retailing. The ...

Mar 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Vending in India

Vending continued to have a negligible presence, at best, in India during 2013. Vending is only available in institutional locations such as corporate offices, hospitals, schools and colleges. Vending is also present in restricted environments such ...

Mar 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Retailing in India

2013 was a good year for retailing in India as income levels increased for much of the Indian population. Improvements in the economy encouraged consumers to spend more, benefiting non-grocery retailers particularly. Furthermore, improvements in the ...

Mar 2014 | US$1,900 | Pages: 137 | Add to cart | View details

Country Report

Grocery Retailers in India

Grocery retailers recorded healthy growth during 2013, rising in current value by 11% to Rs16,172 billion. Traditional grocery retailers remains dominant in grocery retailers in India, accounting for 98% of total value sales in 2013. However, over ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Pet Care in India

Pet care remains untouched by the economic slowdown and is expected to record double-digit current value sales growth in 2013. The growing awareness of pets’ needs and the increased availability of pet food and products in modern retail stores and ...

Mar 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Dog Food in India

With busier lifestyles and rising incomes, owners continued to move to prepared food to feed their dogs. As prepared dog food is considered more convenient than preparing food at home, many consumers switched to economy dog food brands such as ...

Mar 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Other Pet Food in India

Consumers continued to prefer fish to other small pets; therefore fish food dominated retail volume and value sales in other pet food in 2012. Fish are popular among all socioeconomic groups, mainly because they are low maintenance pets that require ...

Mar 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Pet Products in India

With the increase in the pet population and more owners looking for health and wellbeing options, pet product sales are set to continue to grow strongly in 2013. The growing demand for pet toys, dog leashes, food bowls, shampoos and pet dietary ...

Mar 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Cat Food in India

As more people started to move to apartments, they showed a preference for cats, as they are more independent and do not require a large amount of space. Cats continue to be considered low maintenance pets and they were preferred by many consumers, ...

Mar 2014 | US$900 | Pages: 26 | Add to cart | View details

Strategy Briefing

Celebrity Power and Its Influence on Global Consumer Behaviour

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and ...

Mar 2014 | US$2,600 | Pages: 69 | Add to cart | View details

Country Report

Luxury Goods in India

Luxury goods in India is still at a nascent stage of development. High net worth individuals such as businessmen, senior government officials, celebrities and top management in corporations are key potential customers for luxury goods. As consumers’ ...

Mar 2014 | View details
Price: US$1,100 | Sale: US$900 | Pages: 63 | Add to cart |

Country Report

Air Treatment Products in India

In 2013, air treatment products registered retail volume growth of 7%, marking a significant slowdown from the 20% increase achieved in 2010 as a result of the economic slowdown which started in 2011. On the positive side, growth in 2013 was slightly...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Dishwashers in India

Dishwashers posted volume growth of 16% in 2013, making this the best performing category in major appliances. Moreover, the category’s volume growth in 2013 was very much on a par with its review period average. This was partly also due to its very ...

Mar 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Food Preparation Appliances in India

With increasing per capita incomes and improving awareness, consumer demand has started to increase for products which can make food preparation more convenient and less time consuming. This has resulted in rising demand for products like hand ...

Mar 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Heating Appliances in India

The penetration of heating appliances continued to remain low in India in 2013, with less than 1% of households owning such an appliance. This was partly due to the hot climate in most parts of India throughout the year. It was also partly due to ...

Mar 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Home Laundry Appliances in India

The Indian economy slowed significantly over the review period. According to the latest figures, GDP growth stood at 4.4% year-on-year in July 2013, which was less than half of what it was in 2007/2008. This slowdown had an impact on home laundry ...

Mar 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Irons in India

Irons posted retail volume growth of 11% in 2013, which was in line with the review period average. This was a commendable performance considering that the Indian economy faced a slowdown in 2012 and 2013, which significantly affected GDP growth. ...

Mar 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Large Cooking Appliances in India

2013 was a tough year for consumer appliances. Most products had to contend with less than 10% retail volume growth as the economy reeled under the pressure of a slowdown and rising prices. Even in such tough conditions, large cooking appliances ...

Mar 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Microwaves in India

Freestanding microwaves, which have an inherent advantage over built-in formats based on convenience of placement and usage, continued to be the preferred format in 2013, accounting for almost all volume sales. As freestanding microwaves are so ...

Mar 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Consumer Appliances in India

The slowdown in consumer appliances, which started in 2011, continued in 2013. This affected the market at several levels. Consumers continued to postpone purchases, compounding problems for manufacturers. High commercial rents made it tough for ...

Mar 2014 | US$2,400 | Pages: 135 | Add to cart | View details

Country Report

Personal Care Appliances in India

Unbranded players continued to dominate personal care appliances in India in 2013. This was due to the twin forces of increasing westernisation and low per capita income. As consumers continued to be increasingly exposed to Western lifestyles and ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Refrigeration Appliances in India

The Indian economy slowed significantly over the course of the review period. According to the latest statistics, GDP growth stood at 4.4% year-on-year in July 2013, which was less than half the rate registered over 2007/2008. This slowdown had an ...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Small Cooking Appliances in India

Products like rice cookers and electric steamers continued to grow in popularity in 2013. This was reflected in their growth, with both outperforming the wider small cooking appliances category. Small cooking appliances posted 8% volume growth in ...

Mar 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in India

Coffee mills continued to remain a niche in India in 2013. This type of product was hard to find in leading retail channels. This was because the concept of grinding coffee beans to make coffee powder is not very popular among Indian consumers. In ...

Mar 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Vacuum Cleaners in India

Vacuum cleaners posted volume growth of 7% in 2013. The penetration of vacuum cleaners continued to be low in India. This was because labour remained cheap. Therefore, consumers preferred to use the services of a maid, which tend to be available at a...

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Spreads in India

Spreads is set to register double-digit value growth of 20% in 2013. The rising input costs of raw materials, such as fruit, cocoa and sugar, are expected to lead to a sharp unit price increase of 11% for all types of spreads in 2013, pushing up ...

Feb 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Baked Goods in India

Despite a slight slowdown in India’s economy, bakeries continued to perform strongly driving sales of baked goods over 2013. Baked goods is set to register double-digit value growth of 10% in 2013. The growth of baked goods was driven mainly by the ...

Feb 2014 | US$900 | Pages: 69 | Add to cart | View details

Country Report

Bakery in India

Britannia Industries with an expected retail value share of 9% of the baked goods category proved to be the most successful player in 2013. The company has been expanding its presence and baked goods range aggressively. The company now offers a range...

Feb 2014 | US$1,900 | Pages: 82 | Add to cart | View details

Country Report

Biscuits in India

The sustained economic growth in the country has led to increased disposable incomes among Indian consumers. Urban dwellers are becoming increasingly health conscious and are demanding healthier options. Along with this consumers are also willing to ...

Feb 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Breakfast Cereals in India

Sustained economic growth in India has led to higher disposable incomes among consumers. Along with growing income levels, there has also been a rise in health and wellness awareness. Manufacturers of breakfast cereals have been carrying out ...

Feb 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Ice Cream in India

Ice cream in India is expected to see current retail value growth of 20% in 2013, down from 22% in the previous year due to an increase in unit prices. The growing economy, along with increased disposable incomes, ensured that the growth rate of ice ...

Feb 2014 | US$900 | Pages: 74 | Add to cart | View details

Country Report

Oils and Fats in India

Although the Indian economy witnessed a slowdown over the forecast period, consumers continued to trade up to more premium oils and fats. There is a growing health and wellness trend in India and consumers are becoming increasingly aware of the ...

Feb 2014 | US$900 | Pages: 77 | Add to cart | View details

Country Report

Snack Bars in India

Snack bars remained a niche category in India in 2013 as consumer awareness levels of snack bars was low. The main reasons for such low awareness were a lack of promotional efforts by leading manufacturers and high product prices. Moreover, Indian ...

Feb 2014 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Ready Meals in India

Ready meals recorded strong double-digit value growth during the review period as products in this category benefit from rising demand for convenience foods due to the increasingly hectic pace of modern life. In addition, leading manufacturers, such ...

Feb 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Canned/Preserved Food in India

Canned/preserved fruit is set to record 19% growth in value sales while canned/preserved vegetables is likely to grow by 15% in 2013, making these two categories the leading performers within canned/preserved food during the year. Awareness of these ...

Feb 2014 | US$900 | Pages: 66 | Add to cart | View details

Country Report

Chilled Processed Food in India

The Indian market continued to be dominated by fresh food in terms of sales of vegetables, poultry, meat and fish. As a result even frozen food and canned/preserved food continued to have a negligible presence in the country in 2013.

Feb 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Dried Processed Food in India

Branded rice sales registered strong value and volume growth in 2013 as this category witnessed a slew of new product launches. Economic growth and changing lifestyles were the reasons behind the increasing popularity of packaged rice in India. ...

Feb 2014 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Frozen Processed Food in India

Prevailing high inflation rates in the country over the review period led to a drop in the price differential between fresh food and frozen food products. As a result, products, such as tomato puree, canned fruit, frozen fruit, frozen vegetables and ...

Feb 2014 | US$900 | Pages: 71 | Add to cart | View details

Country Report

Packaged Food in India

2013 was a good year for food manufacturers in India. Packaged food in India grew at a slightly faster pace than in 2012. Changing lifestyles and convenience were the major factors which led to strong double digit growth rates. Despite challenges ...

Feb 2014 | US$6,500 | Pages: 286 | Add to cart | View details

Country Report

Mobile Phones in India

New smartphones were launched at affordable prices by the category’s leading players towards the end of the review period, with Samsung, Micromax, LG and Nokia all promoting their new economical smartphones strongly, contributing to the strong ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Consumer Electronics in India

Consumer electronics registered faster volume growth in 2012 compared to 2011. This was mainly due to the positive influence of strong economic development and rising disposable incomes during the year. Increasing demand for tablets, smartphones and ...

Feb 2014 | US$1,900 | Pages: 82 | Add to cart | View details

Country Report

Portable Players in India

Demand for portable players in India continued declined in 2013 as the category continued to suffer from the migration towards multifunctional and portable devices in other consumer electronics categories such as netbooks, mobile phones and tablets ...

Feb 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Computers and Peripherals in India

During the review period, a significant number of India’s state governments announced plans to engage in the free distribution of laptops to school students. During 2013, Acer India (Pvt) Ltd secured a contract worth Rs300 million to supply 15,000 ...

Feb 2014 | US$900 | Pages: 28 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook