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 Market Research for India

Euromonitor publishes reports on industries, consumers and demographics in India.

  • Industry specific reports offer insight into market size and market share in India; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in India report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • India in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our India statistics factfile.

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Future Demographic

India in 2030: The Future Demographic

Despite a slowdown in population growth in 2012-2030 due to falling births and increasing deaths, India’s youthful age structure ensures that population gains will still remain strong. India is expected to overtake China to become the largest country...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Smokeless Tobacco in India

Asian style chewing tobacco remains the most dominant smokeless tobacco format in India. There are several types of Asian-style chewing tobacco available in India, including gutkha, zarda, khaini and mawa. As of June 2014, 26 states and five union ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Smoking Tobacco in India

Smoking tobacco has been used since ancient times in the form of hookah or sheesha in India. The practice of smoking hookah, which is consumed using a single or multi stemmed water pipe (also known as a hookah), has been part of Indian culture for ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Cigarettes in India

Cigarettes volume sales fell by 1% to 100.9 billion sticks in 2013. This decline was mainly due to the growth of illicit cigarette trade and increases in VAT by state governments across India. However, the increased taxes and rise in retail prices ...

Dec 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Cigars in India

In India, until 1990 cigars was a nascent area, with consumption restricted to upper and upper-middle income consumers. However, once India opened-up to globalisation, many consumers visited foreign nations and came to understand the cigar culture ...

Dec 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Tobacco in India

Manufacturers, including ITC and Godfrey Phillips India, recently introduced new 64mm versions of their existing brands, including Gold Flake and Capstan, across many cities in India. These smaller cigarettes are subject to lower excise duty and are ...

Dec 2014 | US$1,900 | Pages: 60 | Add to cart | View details

Country Report

Financial Cards and Payments in India

Indian society, although primarily cash-based, welcomed non-cash transactions rapidly in 2014. Card-based transactions in the form of debit, credit or pre-paid cards gained acceptance due to increased penetration of ATM machines, point-of-sales (POS)...

Dec 2014 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Consumer Lending in India

The Indian economy was not performing well at the beginning of 2014 but it gained momentum after the national elections and subsequent change of government in May of the same year. The economy and consumer lending saw an upward movement due to the ...

Nov 2014 | US$1,900 | Pages: 11 | Add to cart | View details

Country Report

Writing Instruments in India

Manufacturers are always finding new ways to enhance their value sales. The new strategy used by most manufacturers involved some innovative consumer packaging strategies. Many manufacturers launched pens in sets of three and five in order to drive ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Bags and Luggage in India

Branded bags and luggage are gaining popularity around the world but especially in India. The key growth drivers are the increasing numbers of women in the workforce, their rising disposable incomes, increasing fashion consciousness and aspiration ...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Jewellery in India

Jewellery is a commodity that is never out of fashion and is attractive for its appearance and elaborate designs. Jewellery has always been valued and desired, whether for investment purposes or for any special occasions. The demand for real ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Personal Accessories in India

The premiumisation trend was seen across most categories in personal accessories in 2014. Indian consumers are becoming brand conscious, have high aspirations, are attracted by Western lifestyles and are well aware of international brands. Bentley ...

Nov 2014 | US$1,100 | Pages: 61 | Add to cart | View details

Country Report

Watches in India

People are becoming bolder and more adventurous in terms of the style of watches and colours they choose. In recent years, Indian consumers have become far more assertive about the brands and type of watches they want although they remain more ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Toys and Games in India

With the rising disposable income of middle-income Indian consumers and the increasing awareness of the importance of safe toys and games, branded products are growing at a faster rate than private label alternatives, a trend that is expected to ...

Nov 2014 | US$1,100 | Pages: 36 | Add to cart | View details

Country Report

Portable Players in India

The similar functions of portable players available in other multi-function gadgets, such as smartphones and tablets, threatened the sales of portable players. The ability to play songs or video content through other multipurpose electronics make the...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Computers and Peripherals in India

Penetration of computers continued to be low in rural India over the review period. The state of rural infrastructure is poor in India with low penetration of internet services and erratic supply of electricity. Furthermore, the average annual income...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Audio and Cinema in India

Speakers registered strong volume declines of 27% followed by strong declines in sales of audio separates of close to 26% during 2013. The growing popularity of home cinema and speaker systems has adversely impacted sales of speakers and audio ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Imaging Devices in India

The habit of photo snapping or taking pictures has become increasingly common and popular as is the craze of posting photographs online on sites, such as Facebook or Flickr. The fad of taking photographs has spread to different demographics including...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

In-Car Entertainment in India

In-car navigation devices from a smaller base continued to register strong retail volume sales growth of 58% during 2013. A drop in unit prices, the launch of new models by CE Info Systems MapmyIndia and SatNav Technologies’ SatNav brands fuelled ...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Mobile Phones in India

For the first time over the review period, feature phones registered static volume growth as sales were impacted by the rapid growth of smartphones during 2013. However, feature phones continued to significantly outsell smartphones in India due to ...

Nov 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Consumer Electronics in India

Inflation continued to be a major concern among Indian consumers over the review period. Double-digit inflation made consumers conservative in their spending. Many people delayed making big-ticket purchases during 2013, anticipating a change in the ...

Nov 2014 | US$1,900 | Pages: 75 | Add to cart | View details

Country Report

Tourism Flows Outbound in India

Outbound tourism recorded a steady performance in 2013 with 9% growth in terms of the number of trips, compared with 8% growth in 2012. An increase in disposable incomes helped to drive this growth. The depreciation of the rupee against the US dollar...

Nov 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourist Attractions in India

Tourist attractions in 2013 continued to be primarily driven by visits to historic buildings/sites. India, with its rich heritage and history, continued to attract a large number of travellers due to its architectural styles, from different periods, ...

Nov 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in India

Air transportation continued to be the more preferred mode of travel in 2013. Within air transportation, low cost carriers continued to be the primary revenue growth driver though scheduled airlines continued to be much higher in terms of value ...

Nov 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in India

Demand for hotels grew strongly in 2013. This was primarily driven by increased frequency of the number of trips taken by consumers. Prior to the review period, most consumers travelled once a year with family; however, that started to change towards...

Nov 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in India

Travel retail in India in 2013 recorded 15% current value growth. This growth was primarily driven by an increase in online travel bookings, which gave consumers convenience when making all their bookings. Disposable incomes grew in 2013, especially ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Car Rental in India

Awareness of the car rental industry in India grew strongly among the urban population. The Indian car rental industry continued to be dominated by chauffeur-driven cars, driven by two factors. Firstly, driver charges in the country continued to be ...

Nov 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Health and Wellness Tourism in India

Spas recorded 14% current value growth in 2013. This growth was lower than industry expectations, which resulted in a lower boost to health and wellness tourism than expected. Despite rising disposable incomes, poor economic conditions had quite a ...

Nov 2014 | US$900 | Pages: 9 | Add to cart | View details

Country Report

Travel and Tourism in India

The value of the Indian rupee continued to fluctuate against the US dollar, and the depreciation of the rupee was quite high in 2013, which made India an affordable destination for inbound tourism. This contributed to strong growth of arrivals, ...

Nov 2014 | US$1,900 | Pages: 62 | Add to cart | View details

Country Report

Tourism Flows Domestic in India

Domestic tourism in India recorded steady growth in 2013 of 18% in terms of the number of trips. Growth continued to be driven primarily by religious tourism, with Tirupati, one of the richest temples in the world, being the most sought after by ...

Nov 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in India

In 2013, inbound tourism recorded growth of 7% in terms of the number of trips. Although growth was stronger in 2013 in comparison to the 4% rise in 2012, this growth was still lower than the Ministry of Tourism’s expectations. The primary issue that...

Nov 2014 | US$900 | Pages: 13 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Country Report

Childrenswear in India

Established apparel brands in India launched childrenswear in 2013, such as Rupa and many more, as an extension of their lines. Increasing disposable incomes in urban India also supported growth of childrenswear in 2013.

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Footwear in India

Current value sales of footwear in India increase by 14% to reach INR351.5 billion in 2013. Indian footwear manufacturers are gaining momentum by increasing their product portfolios into other types of footwear mainly within sportswear and also by ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Hosiery in India

Hosiery manufacturers are increasing their presence in modern retailing outlets and also in department stores. Manufacturers are also promoting the products by providing discounts such as buy-one-get-one-free.

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Jeans in India

Both international and domestic jeans brands expanded their reach within India by opening more stores as well as expanding their distribution into smaller cities in 2013. However, the pricing points and product ranges are slightly different in ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Menswear in India

The increasing presence of established brands throughout all formats of retailing channels helped sales of menswear to grow by 14%, in current value terms, in 2013 to reach INR1.0 trillion. Furthermore, end of season sales and festival discounts ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Apparel and Footwear in India

The global economic slowdown has not had an impact on the Indian apparel and footwear industry. There was strong double-digit retail value growth in 2013. The increasing presence of established brands in all formats of retailing channels supported ...

Oct 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Sportswear in India

An increased number of sporting events such as Indian Premier League (IPL) cricket matches and marathon events in the major cities of India also supported sportswear growth in 2013. More than 100 marathon events were organised across India in 2013.

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in India

Current value sales of women’s outerwear increased by 11% in 2013 to reach INR687.8 billion. International brands such as Zara, United Colors of Benetton and many more targeted young girls with a wide variety of fast moving fashion designs with added...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Apparel Accessories in India

Increasing urbanisation and employing companies demanding formal dress attire supported the growth of apparel accessories in India in 2013. Furthermore, increasing corporate events and outings also supported the growth of apparel accessories in 2013.

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Consumer Foodservice in India

Consumer foodservice in India continued to record strong double-digit growth in current value terms in 2013. This growth was mainly driven by an increase in the average spending on eating out by middle-class households. This growth from urban areas ...

Oct 2014 | US$1,900 | Pages: 120 | Add to cart | View details

Country Report

Self-Service Cafeterias in India

Self-service cafeterias in India are slightly different from those in Western countries, as the food is already prepared and ready to go. Some operators still have some staff waiting on consumers, as labour is cheap in India. Consumers are also used ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Street Stalls/Kiosks in India

Street stalls/kiosks are gaining wider acceptance due to the convenience they offer and their economic prices. With the increase in real estate prices and high operating costs, companies are starting to prefer kiosks to stand-alone stores. Typical ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cafés/Bars in India

Cafés/bars in India are driven by many factors, such as favourable demographics, rising income levels, the development of mid-sized cities and the advent of international chains. A growing willingness, especially among the youth, to consume food and ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Fast Food in India

Multinational chains such as McDonald’s and KFC are expanding their menu offerings by adding an increasing number of Indian offerings. For instance, McDonald’s introduced Masala Grill towards the end of the review period, a range of grilled ...

Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Full-Service Restaurants in India

With an increase in the number of people travelling abroad and exposure to a wide range of international cuisine, such meals are becoming more popular in India. Traditionally, only North Indian and South Indian cuisine were popular in India. Slowly, ...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in India

Busy consumer lifestyles propelled demand for home delivery services, especially in major cities such as Mumbai, Gurgaon, Bangalore and Delhi where traf?c jams are a part of daily life. This led to growth of home delivery in India. During sporting ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Pages: 34 | Add to cart | View details

City Review

Bangalore City Review

IT has made Bangalore. High-tech activities are a driving force of the city's success: over 2007-2012 metropolitan real GDP expanded by 48%, while population increased by 19% - the greatest increased among India's major cities. Yet, like any ...

Oct 2014 | US$650 | Pages: 23 | Add to cart | View details
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