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Market Research on Indonesia

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

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Euromonitor Indonesia reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Business Dynamics: Indonesia

Indonesia’s business environment rankings are improving, as government reforms pay dividend. However, an underdeveloped infrastructure offering, owing to its geography, deters business development, whilst low attainment in higher education compounds ...

Jun 2016 | US$250 | Pages: 12 | Add to cart | View details

Country Briefing

Households: Indonesia

Indonesia offers a huge market for couples with children, although single-person households are rising fast. Low penetration of household facilities and durables create good opportunities for affordable household appliances. Fixed connectivity is ...

Jun 2016 | US$250 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Indonesia

Baby and child-specific products recorded slower current value growth in 2015 than in 2014. The fact that the fertility rate in the country remains high at 2.3 children per woman of child bearing age (although a slight decline from 2.6 in 2002) ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Bath and Shower in Indonesia

Bath and shower maintained stable current value growth in 2015 given the essential nature of products in this area. On the other hand, rising consumer disposable incomes and sophistication resulted in a shift towards bath and shower products that ...

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Colour Cosmetics in Indonesia

Colour cosmetics recorded slightly slower current value growth in 2015 than in 2014. Rising consumer image consciousness boosted willingness to invest in colour cosmetics to improve appearance. In addition, increased exposure to international beauty ...

Jun 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Deodorants in Indonesia

Deodorants registered slightly slower current value growth in 2015 than in 2014, although sales still grew at a very fast pace. Rising consumer image consciousness is resulting in growing awareness of the importance of grooming, including the need to...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Depilatories in Indonesia

Depilatories sales remained negligible in 2015, with female consumers still not seeing hair removal as being necessary and typically not having much hair to remove anyway. Depilatories are thus only gaining recognition among affluent urban consumers ...

Jun 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Fragrances in Indonesia

Fragrances recorded slightly slower current value growth in 2015 than in 2014, although sales continue to rise rapidly. As a result of rising image consciousness, consumers are investing more in their appearance. In addition, the rising employment ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Hair Care in Indonesia

Hair care recorded slightly stronger current value growth in 2015 than in 2014. Consumers are increasingly willing to invest in hair care products that provide treatment functions such as anti-dandruff instead of value-added benefits like additional ...

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Oral Care in Indonesia

Oral care recorded slightly slower current value growth in 2015 than in 2014 due to the relatively high penetration of essential products such as toothbrushes and toothpaste. Rising consumer sophistication is resulting in increased focus on oral care...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Beauty and Personal Care in Indonesia

Beauty and personal care recorded similar current value growth in 2015 to that seen in 2014. Positive economic conditions in Indonesia continued to stimulate beauty and personal care sales, with the area benefitting from the rising employment rate ...

Jun 2016 | US$2,650 | Pages: 110 | Add to cart | View details

Country Report

Skin Care in Indonesia

Skin care recorded slightly slower current value growth in 2015 than in 2014, although sales continue to rise rapidly. Rising consumer image consciousness is boosting demand for skin care products among consumers wanting to look their best at all ...

Jun 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Sun Care in Indonesia

Sun care current value growth slowed slightly in 2015, although sales continued to increase strongly. Continued media publicity regarding the harmful effects of the sun’s rays raised consumer awareness of the importance of sun care products, ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Men's Grooming in Indonesia

Men’s grooming recorded similar current value growth in 2015 as in 2014. A growing number of male consumers were concerned about their image towards the end of the review period, alongside rising sophistication and disposable incomes. This fuelled ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: Indonesia

Despite moderation in economic growth in 2015, Indonesia continued to be one of the best performing emerging markets. On the back of higher infrastructural spending, economic growth is projected to pick up in 2016. Indonesia continues to benefit from...

Jun 2016 | US$250 | Pages: 16 | Add to cart | View details

Country Report

Toys and Games in Indonesia

As a result of the unstable macroeconomic situation, demand for toys and games slowed down again in 2015, despite the low penetration of such products among Indonesian consumers. Nevertheless, toys and games still benefited from the recovery of ...

Jun 2016 | US$2,100 | Pages: 34 | Add to cart | View details

Country Report

Traditional Toys and Games in Indonesia

Historically, Indonesians used to play collaborative toys and games. This is reflected in the popularity of games such as kelereng, petak umpet, ular naga, and many others. However, collaborative toys and games have gradually diminished in popularity...

Jun 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Video Games in Indonesia

Unlike traditional toys and games, video games were originally targeted at adults, who still account for the majority of the gamer population. Also, like other ASEAN countries, video games was originally dominated by free-to-play online games, which ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: Indonesia

Infrastructure disparities – in part owing to the archipelago’s geography – characterise Indonesia’s telecom landscape. The county is currently looking to expand its broadband infrastructure and increase network access for its citizens, who are ...

Jun 2016 | US$250 | Pages: 7 | Add to cart | View details

Country Report

Alcoholic Drinks in Indonesia

Issued in January 2015, the latest Ministry of Trade’s legislation, Permendag No. 06/M-DAG/PER/1/2015, bans the sale of class A alcoholic drinks in traditional grocery retailers such as convenience stores and independent small grocers. As a result, ...

Jun 2016 | US$2,100 | Pages: 96 | Add to cart | View details

Country Report

Home Improvement in Indonesia

Traditional Indonesian villages have a long tradition of renovating and building houses on their own. However, this tradition is not carried over into urban regions. As their households have more outdoor activities, they choose to hire low-cost ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Homewares in Indonesia

Previously, growth in homewares was mostly driven by inclusion of products in parcels for special occasions such as Christmas or Idul Fitri. In 2015, people still continued doing this but most parcels no longer included homeware products, as people ...

Jun 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Indonesia

Different from other areas of home and garden, sales of home furnishings almost seem unaffected by time; they have become a major necessity in every house. As their design becomes more fashionable every year, consumers, especially those with middle ...

Jun 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Indonesia

Despite a continued unstable macroeconomic situation and stagnant development in the residential property market, demand for home and garden products improved in 2015, in line with the growth of disposable income among households. The continuing ...

Jun 2016 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Gardening in Indonesia

Homeowners of large urban houses tend to value their gardens more and they hire professional services to come once or twice a month to look after their garden. However, this is not the case with homeowners of small urban houses. They have smaller ...

Jun 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Briefing

Income and Expenditure: Indonesia

The real growth rates of Indonesia’s per capita gross income and spending continued to ease in 2015, as a consequence of the country’s economic deceleration. This, coupled with rising levels of income inequality, has led to stagnation in the ...

Jun 2016 | US$250 | Pages: 8 | Add to cart | View details

Country Report

Beer in Indonesia

Similar to RTDs/high-strength premixes, total volume sales of beer witnessed a drastic decline of 13% in 2015, after the Ministry of Trade’s regulation Permendag No. 06/M-DAG/PER/1/2015 was passed into law in January 2015. The regulation prohibited ...

Jun 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Cider/Perry in Indonesia

Cider/perry remained a very small category within alcoholic drinks in Indonesia in 2015, accounting for only marginal total volume share. With only one notable brand present in the category, cider had a considerably limited distribution network as ...

Jun 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Indonesia

Total volume sales of RTDs/high-strength premixes took a 42% plunge in 2015, after the Ministry of Trade’s regulation Permendag No. 06/M-DAG/PER/1/2015 was passed into law in January 2015. With the regulation banning the sales of all class A ...

Jun 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Spirits in Indonesia

In July 2015, the Ministry of Finance passed a new regulation on import tax rates (Permenkeu No. 132/PMK.010/2015), changing the taxation scheme for class B and class C alcoholic drinks from volumetric to ad valorem basis. For spirits, the import ...

Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Wine in Indonesia

In July 2015, the Ministry of Finance passed a new regulation on import tax rates (Permenkeu No. 132/PMK.010/2015), changing the taxation scheme for class B and class C alcoholic drinks from volumetric to ad valorem basis. For wine, the import tariff...

Jun 2016 | US$990 | Pages: 42 | Add to cart | View details

Global Briefing

Meet the Mitts: Growth Opportunities in Consumer Appliances Outside the Brics, Part II: Thailand, Turkey and the Mitts as a Group

Euromonitor International has identified four emerging markets that can bring back vigour to the consumer appliances industry in light of the economic slowdown that the BRICs are facing. These are Mexico, Indonesia, Thailand and Turkey, dubbed the ...

May 2016 | US$1,325 | Pages: 49 | Add to cart | View details

Country Report

Cat Food in Indonesia

The significant trends seen in 2015 are set to continue in 2016. The number of catteries is expected to grow in 2016 in order to supply growing demand for purebred or pedigree cats. This will mean that locally bred cats are more affordable compared ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Dog Food in Indonesia

In 2016, the popularity of dog food is set to improve further, mostly because more owners feed their dogs with prepared food. Middle-income consumers who previously only fed their dogs with scraps also began to purchase prepared dog food – usually ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Other Pet Food in Indonesia

The trends driving growth of other pet food in 2015 are set to continue in 2016. The number of local breeders, who are normally hobbyists and enthusiasts, is predicted to increase, thus helping boost some rarer species in terms of their affordability...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Pet Care in Indonesia

In 2015, overall pet care products continued to post double-digit growth in current value terms, with dog and cat food leading the way. Pet care grew steadily over the review period as Indonesians became increasingly aware of what they feed their ...

May 2016 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Pet Products in Indonesia

Groomed or well-maintained pets posted by Indonesian pet owners on social media spur demand for pet products. This trend continues apace in 2016, given the urbanisation and rising numbers of both middle-income consumers and social media users. ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Global Briefing

Meet the MITTs: Growth Opportunities in Consumer Appliances Outside the BRICs, Part I: Mexico and Indonesia

Euromonitor International has identified four emerging markets that can bring back vigour to the consumer appliances industry in light of the economic slowdown that the BRICs are facing. These are Mexico, Indonesia, Thailand and Turkey, dubbed the ...

May 2016 | US$1,325 | Pages: 55 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Indonesia

The expansion of the number of outlets in 100% home delivery/takeaway in Indonesia continued during 2015, with the category recording relatively robust growth, especially in comparison with other consumer foodservice categories. This strong ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Cafés/Bars in Indonesia

Cafés/bars was seen as more resilient than other consumer foodservice categories in 2015, particularly in comparison with full-service restaurants and fast food. In addition to the seemingly relentless growth of café culture among younger Indonesian ...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Indonesia

2015 saw declines being recorded in the numbers of outlets across all of the various consumer foodservice locations among, with the exceptions of lodging and leisure. Shopping centres, for example continued to see developments in major cities across ...

May 2016 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Fast Food in Indonesia

Growing demand for budget and economy meals, greater convenience and faster service and hygienic food all acted in favour of the rising trend towards convenience stores fast food towards the end of the review period. Increasing numbers of convenience...

May 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Full-Service Restaurants in Indonesia

Full-service restaurants recorded the worst performance of any consumer foodservice category in 2015 as the number of outlets in the category declined by 2%. This relatively poor performance can be attributed to weaker purchasing power among ...

May 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Consumer Foodservice in Indonesia

Multiple economic headwinds in Indonesia resulted in slightly slower GDP growth of below 5% in 2015, which led many economic sectors to experience slower growth, if not declines. The consumer foodservice industry was no exception, with negative ...

May 2016 | US$2,100 | Pages: 126 | Add to cart | View details

Country Report

Self-Service Cafeterias in Indonesia

The decline seen in sales through independent self-service cafeterias in 2015 was cushioned by the growth seen in hypermarket chains, which generally also house self-service cafeterias inside. These cafeterias are often small in scale and have more ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Indonesia

The numbers of chained street stalls/kiosks operating in Indonesia continued to decline towards the end of the review period. Brands that had managed to successfully expand their outlet networks to hundreds if not thousands of outlets in the past ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Air Care in Indonesia

Current value sales of air care rose by 14% during 2015, representing a slowdown compared to 2014 and to the current value CAGR of 15% seen over the 2010-2015 review period. Indonesia’s economic conditions were lacklustre in 2015 with GDP growth only...

May 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Bleach in Indonesia

Current value sales of bleach slowed down significantly in 2015 over the previous year, with sales up by 3% compared to 15% current value growth in 2014. Consumers’ rising sophistication spurred their willingness to explore home care products for ...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in Indonesia

Dishwashing slowed down in current value growth during 2015 as compared to 2014, though it remained high at a hefty, 18% pace. The essential nature of dishwashing for households supports this category’s growth. Consumers’ inclination to pick up ...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in Indonesia

Home insecticides registered slightly slower current value growth in 2015 as compared to 2014 and current value CAGR o 10% seen over the review period, but it was still high at 9%. Indonesia’s tropical climate creates a continuous breeding ...

May 2016 | US$990 | Pages: 17 | Add to cart | View details
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