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Indonesia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

Indonesia StatisticsConsumer Lifestyles in Indonesia

Indonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Country Report

    In-Car Entertainment in Indonesia

    Aug 2017

    Volume sales of in-car entertainment in the country were considered fairly small at only 205,000 units in 2017. As the result, potential for growth is high, especially supported by the improved economic conditions in Indonesia with rising ...

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    Country Report

    Computers and Peripherals in Indonesia

    Aug 2017

    Retail volume sales of computers and peripherals in Indonesia continued to increase in 2017. This was driven by the recovery of purchasing power with the rising of middle-class consumers, which led to more spending in this category. The gaming trend ...

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    Country Report

    Home Audio and Cinema in Indonesia

    Aug 2017

    Up to 2017, home audio and cinema continued to serve urban consumers, with no significant sales coming from rural areas. These items are still considered a luxury in rural areas. To compensate, some consumers in rural areas resort to buying audio ...

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    Country Report

    Home Video in Indonesia

    Aug 2017

    LCD TVs, the major contributor to volume sales of home video in the country with a 78% contribution in 2017, performed healthily during the year. Nonetheless, overall home video saw a negative volume CAGR of -6% in 2017. The declining volume sales ...

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    Country Report

    Imaging Devices in Indonesia

    Aug 2017

    As manufacturers launch smartphones with high megapixel built-in cameras and consumers become more attached to their smartphones for entertainment and socialising, the growth of imaging devices continues to be threatened....

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    Country Report

    Mobile Phones in Indonesia

    Aug 2017

    Chinese manufacturers of smartphones managed to penetrate into the low to middle end of the marketplace over the review period, including in 2017. Chinese brands of smartphones such as Oppo, Vivo and Xiaomi were getting more popular towards 2017, and...

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    Country Report

    Consumer Electronics in Indonesia

    Aug 2017

    Volume sales of consumer electronics were declining for three consecutive years prior to 2017 due to unfavourable economic conditions in the country. In 2017, slightly positive volume growth was recorded, supported by the government plan initiated by...

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    Country Report

    Portable Players in Indonesia

    Aug 2017

    Whilst smartphones and other mobile devices have threatened sales of e-readers and portable multimedia players, they are unlikely to hinder the growth of wireless speakers. On the contrary, smartphones and other devices are bolstering the growth of ...

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    Country Report

    Wearable Electronics in Indonesia

    Aug 2017

    Wearable electronics is considered a new technology in Indonesia, entering the country only in the middle of the review period. Growing from a small base, potential for development is therefore huge. Each product category within wearable electronics ...

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    Country Report

    Tobacco in Indonesia

    Jul 2017

    In 2016, the tobacco industry in Indonesia saw declining volume sales of cigarettes for the first time in the review period. This was underpinned by the significant excise tax increase, along with the unfavourable economic condition with high price ...

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    Country Report

    Cigarettes in Indonesia

    Jul 2017

    2016 witnessed unfavourable economic conditions in the country with a significant increase in the cost of basic necessities, which further resulted in the lower purchasing power of consumers. This led to the slower volume growth of cigarettes in 2016...

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    Country Briefing

    Economy, Finance and Trade: Indonesia

    Jul 2017

    The Indonesian economy will continue to be amongst the fastest-growing emerging economies globally. The medium- to long-term outlook for the economy remains strong, owing to its abundant natural resources, favourable demographics, large domestic ...

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    Country Report

    Toys and Games in Indonesia

    Jul 2017

    Value growth of toys and games remained in double-digits in 2016, faster than in 2015. This was supported by new product launches, aggressive promotions by key players, and the rapid expansion of modern retailers. These factors led to great awareness...

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    Country Report

    Traditional Toys and Games in Indonesia

    Jul 2017

    Licensed products remained the major driver of sales of most categories within traditional toys and games. Toys related to popular movies and TV shows generally capture more consumer attention and generate higher sales. Licensed toys, however, do not...

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    Country Report

    Video Games in Indonesia

    Jul 2017

    During 2016 video game producers continued to launch games which appealed to hard-core gamers, which boosted the video games category in Indonesia. The new games launched in 2016 included Tree of Savior, Phantomers, Kingdom Under Fire II, and Closers...

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    Country Report

    Eyewear in Indonesia

    Jun 2017

    Eyewear enjoyed robust and stronger retail value growth in 2017 than in 2016, with a number of factors supporting growth throughout the review period. Firstly, technological advancements allows consumers from a very young age to interact with ...

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    Country Report

    Spectacles in Indonesia

    Jun 2017

    In 2017, spectacles achieved retail value growth of 8%, a slight increase over that of 2016. No prominent trend was observed which significantly increased sales of spectacles, as consumers began to purchase more contact lenses....

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    Country Report

    Beer in Indonesia

    Jun 2017

    In 2016, beer began to recover from the heavy blow of Permendag No 06/M-DAG/PER/1/2015, which banned the sale of class A alcoholic drinks in convenience stores and traditional grocery retailers from January 2015. As a result, manufacturers have ...

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    Country Report

    Cider/Perry in Indonesia

    Jun 2017

    Cider/perry in Indonesia became more interesting in 2016, as a new brand, Magners, was launched in the country through a distribution partnership between C&C Group and Pantja Artha Niaga PT. The new launch thus ended the domination of Albens in ...

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    Country Report

    Alcoholic Drinks in Indonesia

    Jun 2017

    After a volume sales decline in 2015 due to the ban on the sale of beer in traditional grocery retailers such as convenience stores and independent small grocers, volume sales of alcoholic drinks in Indonesia started to recover in 2016. Consumers ...

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