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 Market Research for Indonesia

Euromonitor publishes reports on industries, consumers and demographics in Indonesia.

  • Industry specific reports offer insight into market size and market share in Indonesia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Indonesia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Indonesia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Statistics indonesia factfile.

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Global Briefing

The Future of Surface Care in Modern Living: Asia Pacific – Japan and The Tigers

Surface care is projected to generate the second most value growth over 2014-2019 within the global home care industry, thanks to its essential status in consumers’ home care regimes. Almost half of value sales growth is set to be generated by Asia ...

Aug 2015 | US$1,325 | Pages: 56 | Add to cart | View details

Country Report

Beer in Indonesia

The beer category in Indonesia was strongly affected by new legislation number 20/M-DAGPER/4/2014 issued by the Ministry of Trade, effective from April 2014. The legislation mandates that every retailer selling alcoholic drinks acquires a licence. ...

Aug 2015 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Cider/Perry in Indonesia

Cider/perry first entered the Indonesian market through the availability of Albens cider by Indosarnia in 2013. Cider is a relatively unfamiliar product to Indonesians, even though the category accounts for a sizeable volume share of total alcoholic ...

Aug 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Indonesia

RTDs/high-strength premises continued to strengthen its consumer base during the review period thanks to relatively affordable products and wide availability. To further attract a more extensive consumer base, new flavour variants were launched in ...

Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Spirits in Indonesia

Spirits in Indonesia continued to suffer a decline in 2014 attributable primarily to the declining volume sales of domestic spirits, including national specialities. Around 80% of spirits in Indonesia was dominated by national specialities in 2014 ...

Aug 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Wine in Indonesia

Wine in Indonesia showed further decline in 2014 albeit at a slower rate. The decline is mostly attributable to the decline in volume sales of herbal fruit wine, which became more restricted in terms of distribution via the off-trade. Mostly ...

Aug 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Alcoholic Drinks in Indonesia

Alcoholic drinks experienced a major slowdown in 2014 due to the issuance of the latest regulation from the Ministry of Trade, Number 20/M-DAGPER/4/2014, effective from April 2014. The regulation is a follow-up from Presidential Decree Number 74 Year...

Aug 2015 | US$2,100 | Pages: 92 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Indonesia

AFH tissue and hygiene in Indonesia continually grew in 2014, benefiting from improved public facilities, robust growth in the hotel and foodservice industries, and sustainable economic growth, which was conducive to businesses/industries in ...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Indonesia

In 2014, volume sales growth in cotton wool/buds/pads slowed down significantly from the previous year, to 6%. As the US dollar strengthened in the global market, the rupiah was at its weakest against it since 2010. More than 90% of cotton sold in ...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Indonesia

A high increase in unit prices across incontinence products, as a result of the local currency weakening, has led to lower purchasing power among some income groups, primarily the middle-low ones. In 2014, incontinence saw slower volume sales growth ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Indonesia

Nappies/diapers/pants is increasingly reaching a wider consumer base in Indonesia, thanks to manufacturers’ efforts in making the products more affordable and available throughout the country. Production through local facilities in the domestic ...

Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in Indonesia

Tissue and hygiene has yet to significantly slow down after consecutive robust growth in the past few years. Demand for tissue and hygiene is still far from saturation due to the low consumption per capita of these products among Indonesian ...

Aug 2015 | US$2,650 | Pages: 69 | Add to cart | View details

Country Report

Retail Tissue in Indonesia

The category is enjoying continual growth in consumption per capita in Indonesia thanks to rising disposable income and more affordable tissue products. High competition within retail tissue is benefiting consumers in terms of pricing as ...

Aug 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Indonesia

Product segmentation in targeting different demographic groups within sanitary protection is becoming more apparent. For example, there are product lines targeting teenagers, and premium products targeting the more affluent consumer. Continuous ...

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Wipes in Indonesia

The wipes category continues to cater to a wider consumer base thanks to growing disposable income and rising health- and hygiene-awareness. More baby wipes and general purpose wipes are offering competitive prices than ever, with some heavily ...

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Global Briefing

Global Tobacco: Key Findings Part 1 Cigarettes – The Ongoing Quest for Value

Despite a range of challenges, declines in key markets and an apparent approaching storm of high excise rates, strict regulation and viable alternatives, 2014 was a steady year for the global cigarettes market; a better one, indeed than the previous ...

Jul 2015 | US$1,325 | Pages: 49 | Add to cart | View details

Country Report

Packaging Industry in Indonesia

In 2014, packaging unit volume sales registered positive growth, thanks to numerous new product launches, supported by aggressive promotional activities by manufacturers and the expansion of modern retailers. Further, the number of middle-class and ...

Jul 2015 | US$2,100 | Add to cart | View details

Global Briefing

Global Soft Drinks 2015: Variety Above All

The global soft drinks industry increasingly finds itself at a crossroads. Volume growth has become extremely hard to come by in high-income developed markets, while in emerging markets substantial investment will be necessary to sustain the strong ...

Jul 2015 | US$1,325 | Pages: 51 | Add to cart | View details

Global Briefing

Ingredients Trends in Automatic Dishwashing

Automatic dishwashing is very dependent on developed countries, and given poor sales of dishwashers and economic fears, the category remains weak. The category has also had to overcome efficacy problems, following the removal of phosphates. However, ...

Jun 2015 | US$1,325 | Pages: 41 | Add to cart | View details

Country Report

Coffee in Indonesia

The existing consumer base of coffee, which is mostly older consumers, is rather mature and the penetration of the product is already deep in the country. However, growing urbanisation in the country with an increasing demand towards products that ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Other Hot Drinks in Indonesia

Other hot drinks in Indonesia remains dominated by flavoured powder drinks, specifically chocolate-based flavoured powder drinks, which comprise almost half of off-trade volume sales of other hot drinks. Other hot drinks are targeted at school ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Hot Drinks in Indonesia

Total volume sales of hot drinks grew at a marginally slower rate in 2014. Unfavourable economic conditions as a result of the continuous hike in fuel prices and the weakening of the rupiah are the main reasons for the weaker performance of hot ...

Jun 2015 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Tea in Indonesia

Tea is considered mature, as tea drinking is well entrenched in Indonesia. Tea has historically been a very popular drink in Indonesia and the popularity of tea extends across the entire country. Unlike coffee, which is usually avoided by ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Analgesics in Indonesia

The leading companies in analgesics are trying to increase brand awareness through Corporate Social Responsibility (CSR) programmes. Leading companies, such as Tempo Scan Pacific and Sterling Products, are well known for their CSR programmes to ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Calming and Sleeping in Indonesia

City dwellers in Indonesia generally face high stress levels, combined with a busy lifestyles, often leading to insomnia. Some consumers choose to visit a doctor for prescription drugs, while others seek help from OTC products, driving demand for ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Indonesia

The effects of global warming are causing erratic weather changes. Over the review period the dry season in Indonesia was hot and the rainy season longer, resulting in flooding in many cities. Consequently there was a wide range of illnesses ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Dermatologicals in Indonesia

Due to increasing levels of pollution and unhealthy lifestyles, both in urban and rural areas, there are increasing skin problems in Indonesia. Various skin problems, such as rash, ringworm and scabies, occur due to dirty water and other unsanitary ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Digestive Remedies in Indonesia

Increasingly hectic lifestyles, especially in urban areas, are contributing to the growth of digestive remedies. Hectic daily schedules have resulted in high levels of stress and irregular eating habits, leading to an increasing number of gastric ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Eye Care in Indonesia

Eye care posted value sales of Rp308 billion in 2014, driven solely by sales of standard eye care. Standard eye care products are common in Indonesia, widely available through various retail outlets. These include artificial tears, eye ointments and ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Herbal/Traditional Products in Indonesia

Towards the end of the review period herbal/traditional products established national popularity thanks to their longstanding presence. 2014 saw a tendency towards natural products such as herbal/traditional products that are considered healthy and ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Indonesia

The tobacco industry is one of the most established industries in Indonesia, with 66 million smokers. Many of these are children.

Jun 2015 | US$990 | Add to cart | View details

Country Report

Consumer Health in Indonesia

Many categories in consumer health registered double-digit current value terms growth in 2014, namely analgesics, cough, cold and allergy (hay fever) remedies, digestive remedies, as well as vitamins and dietary supplements. This was driven by the ...

Jun 2015 | US$2,650 | Pages: 92 | Add to cart | View details

Country Report

Sports Nutrition in Indonesia

In 2014 consumer awareness of sports nutrition products, largely driven by increased awareness of health and appearance, particularly among urban males. These products are widely available in various gyms/fitness centres, which mushroomed in major ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Indonesia

Increased awareness of preventive medicine, especially among high-income consumers, continues to help accelerate value sales of vitamins and dietary supplements in 2014. Marketing activities undertaken by players in vitamins and dietary supplements, ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Weight Management in Indonesia

Towards the end of the review period various health clinics, usually set up in major cities, offered a variety of weight loss programmes, including acupuncture, detoxification and liposuction. Such programmes are advertised in print media, offering a...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Wound Care in Indonesia

Wound care posted value sales of Rp669 billion in 2014, driven solely by sales of sticking plasters. Sticking plasters are highly common in Indonesia as they are widely available in various retail outlets and have extensive geographic penetration up ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Global Briefing

Evolving Habits in Global Beauty

Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

Jun 2015 | US$1,325 | Pages: 43 | Add to cart | View details

Global Briefing

The Future of Skin Care: Game-changing Trends and Influencers

Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology...

Jun 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Profile

Indonesia: Country Profile

Indonesia’s economy will accelerate modestly in 2015. Support will come from a pickup in public spending and gains in private consumption. The fall in commodity prices and tightening financial conditions are a drag. A reduction in fuel subsidies ...

May 2015 | US$200 | Pages: 9 | Add to cart | View details

Country Briefing

Technology, Communications and Media: Indonesia

Indonesia has one of the most rapidly emerging digital economies in the world, as its large population makes the mass switch to regular usage of technology products. The country’s urban areas are growing epicentres of mobile gaming, e-commerce and ...

May 2015 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Air Treatment Products in Indonesia

Cooling appliances continued to dominate air treatment products in Indonesia during the review period. Given Indonesia's tropical climate, air treatment products was considered a necessity in majority of households. Cooling fans continued to ...

May 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Dishwashers in Indonesia

While other categories in consumer appliances saw increased sales volume, dishwashers saw slow volume growth in 2014. Dishwashers products were becoming popular and were considered luxury appliances in Indonesia. Demand for dishwashers was limited to...

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Food Preparation Appliances in Indonesia

Food processors recorded the highest sales volume in food preparation appliances in 2014, as did countertop blenders. Indonesian households were already familiar with these appliances and they were not considered luxury. However, some appliances in ...

May 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Heating Appliances in Indonesia

Heating appliances sales remained negligible during the review period because of the tropical climate of Indonesia. Indonesian consumers do not need heating appliances.

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Home Laundry Appliances in Indonesia

Home laundry appliances in Indonesia continued to attract the attention of Indonesian households with retail volume growth of 16% in 2014. This was higher than the volume growth of refrigeration appliances. With development of the property market in ...

May 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Irons in Indonesia

The majority of households in Indonesia own irons in 2014 thus retail volume growth depended on product replacement. When the number of launderettes increased in big cities, selling irons was negatively affected because people could have their ...

May 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Large Cooking Appliances in Indonesia

In 2014, demand for large cooking appliances continued to increase at a slightly faster pace than in previous years. In Indonesia, large cooking appliances continued to be targeted at high-end consumers in urban areas. Low-income households saw large...

May 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Microwaves in Indonesia

In 2014, strong growth of microwaves was mainly due to urbanisation and changing lifestyles of modern families in Indonesia. Modern families, especially in large cities, began to live busy lives and consequently choose practical items. Frozen food ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Consumer Appliances in Indonesia

In 2014, the property industry in Indonesia continued to grow, albeit more slowly than in 2013. This was due to an increase in interest rates by Indonesia Bank, the weakening of the rupiah against the US dollar and general elections in the country in...

May 2015 | US$2,650 | Pages: 122 | Add to cart | View details

Country Report

Personal Care Appliances in Indonesia

Personal care appliances in Indonesia continued to be dominated by hair care appliances, especially hair dryers. Hair dryers was common in every household, especially in urban areas. However, due to high penetration, volume growth slowed down. Some ...

May 2015 | US$990 | Pages: 33 | Add to cart | View details
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