The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.
Indonesia Statistics, Consumer Lifestyles in Indonesia
Indonesia Country Briefings, Future Demographics: Indonesia in 2030
Jul 2017
The Indonesian economy will continue to be amongst the fastest-growing emerging economies globally. The medium- to long-term outlook for the economy remains strong, owing to its abundant natural resources, favourable demographics, large domestic ...
Jul 2017
Value growth of toys and games remained in double-digits in 2016, faster than in 2015. This was supported by new product launches, aggressive promotions by key players, and the rapid expansion of modern retailers. These factors led to great awareness...
Jul 2017
Licensed products remained the major driver of sales of most categories within traditional toys and games. Toys related to popular movies and TV shows generally capture more consumer attention and generate higher sales. Licensed toys, however, do not...
Jul 2017
During 2016 video game producers continued to launch games which appealed to hard-core gamers, which boosted the video games category in Indonesia. The new games launched in 2016 included Tree of Savior, Phantomers, Kingdom Under Fire II, and Closers...
Jun 2017
Eyewear enjoyed robust and stronger retail value growth in 2017 than in 2016, with a number of factors supporting growth throughout the review period. Firstly, technological advancements allows consumers from a very young age to interact with ...
Jun 2017
In 2017, spectacles achieved retail value growth of 8%, a slight increase over that of 2016. No prominent trend was observed which significantly increased sales of spectacles, as consumers began to purchase more contact lenses....
Jun 2017
In 2016, beer began to recover from the heavy blow of Permendag No 06/M-DAG/PER/1/2015, which banned the sale of class A alcoholic drinks in convenience stores and traditional grocery retailers from January 2015. As a result, manufacturers have ...
Jun 2017
Cider/perry in Indonesia became more interesting in 2016, as a new brand, Magners, was launched in the country through a distribution partnership between C&C Group and Pantja Artha Niaga PT. The new launch thus ended the domination of Albens in ...
Jun 2017
After a volume sales decline in 2015 due to the ban on the sale of beer in traditional grocery retailers such as convenience stores and independent small grocers, volume sales of alcoholic drinks in Indonesia started to recover in 2016. Consumers ...
Jun 2017
In 2016, RTDs recovered from the severe blow of the January 2015 alcoholic drinks sales ban in convenience stores and traditional grocery retailers. During 2016, there was a lower frequency of raids on retail channels, and consumers became more ...
Jun 2017
Spirits became more stable in 2016 than in 2015. The negative growth is due to declining sales of local spirits. Nonetheless, international spirits recorded healthy growth in 2016 because of increasing disposable income and growing middle-class ...
Jun 2017
Being a Muslim-majority country, it is not surprising that sales of still light grape wine are small on a national level. Nevertheless, growing acceptance of social drinking, especially in urban areas, continued to boost sales of still light grape ...
Jun 2017
Bags and luggage experienced robust growth of 10% in 2017, with sales reaching IDR12.7 trillion in 2017. The growth rate is still relative high due to the continual demand for bags and luggage in the Indonesian market. Sales have been boosted by the ...
Jun 2017
In 2017, fine diamonds were generating more demand, following the trend in 2016. Furthermore, coloured diamonds with blue or red stone were gaining more consumer attention. Rose-shaped jewellery was also a main trend. This kind of jewellery is seen ...
Jun 2017
In 2017, almost all categories in personal accessories, such as bags, luggage, fine jewellery, costume jewellery, watches and fine jewellery experienced slower value growth rates than in 2016. This happened as a result of the weakening of consumers’ ...
Jun 2017
The arrival of new international brands such as Daniel Wellington, Olivia Burton and Timex has made the Indonesian watches category more competitive. These brands were hugely popular in 2016 and have created more interest among consumers....
Jun 2017
The increasing number of parents with children is indirectly influencing sales of colouring, since the majority of colouring products are for children. Faber-Castell is the most popular brand in the category and is available in every stationery ...
Jun 2017
Indonesia will grow at a healthy pace in 2017. Steady gains in private final consumption are a major driver. An increase in public spending and moderate growth in exports provide additional support. Private investment could also pick up in response ...
Jun 2017
Pet food continues to hold a significantly larger value share of pet care compared to pet products. Dog food and cat food accounts for the majority of value sales within pet food compared to food for other animals. The trend is expected to remain ...
Jun 2017
Other pet food is experiencing healthy growth in 2017 and this is expected to continue in the same direction over the forecast period....
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