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Market Research on Indonesia

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

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Euromonitor Indonesia reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Footwear in Indonesia

Comfort has become the most important factor for consumers in Indonesia when it comes to choosing footwear. While many types of footwear available in the country have interesting or stylish designs, such products are not always comfortable for the ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Hosiery in Indonesia

In line with rising health awareness, Indonesians are increasingly partaking in sports and other forms of physical exercise on a regular basis. This trend continued to bolster demand for socks for men, women and children in 2015.

Feb 2016 | US$990 | Add to cart | View details

Country Report

Jeans in Indonesia

The impact of the economic slowdown that resulted from declining consumer purchasing power at the end of the review period was felt by most companies in Indonesia. However, jeans manufacturers were not as badly affected as many other companies, as ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Menswear in Indonesia

Menswear continued to develop positively in 2015, posting growth of 10% in current value terms. Indonesian men are becoming more concerned about their appearance, and as a result they are spending more on men’s personal care products and high-quality...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Apparel and Footwear in Indonesia

Rising prices for basic necessities decreased purchasing power and caused household spending to slow in Indonesia in 2015. As a result, all kinds of goods and services experienced a decline in consumption, including apparel and footwear, health and ...

Feb 2016 | US$2,100 | Add to cart | View details

Country Report

Sportswear in Indonesia

Many Indonesians now exercise as part of their daily routines. In many Indonesian cities, male and female consumers alike are increasingly signing up for membership of gyms and health clubs that offer a variety of aerobics classes and other fitness ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Womenswear in Indonesia

Womenswear current value sales grew by 14% in 2015. Robust current value growth was sustained by the fact that women’s fashion trends are always evolving. Most women in urban areas spend some of their time working outside the home or socialising with...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Apparel Accessories in Indonesia

Apparel accessories posted current value growth of 8% in 2015. This was mainly due to price increases and improvements in the distribution of higher-quality products with more attractive designs. On the whole, however, the fact that apparel ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Childrenswear in Indonesia

Due to their participation in different activities, many Indonesian children change their clothing a number of times during the day. Together with the fact that children grow out of clothes quite quickly, this means that parents are constantly buying...

Feb 2016 | US$990 | Add to cart | View details

Future Demographic

Indonesia in 2030: The Future Demographic

In 2030, Indonesia will be the fourth largest country in the world with a population of 295 million, an increase of 14.7% from 2015. Although population growth will be strong between 2015 and 2030, it will slow as the birth rate falls and net ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Retailing in Indonesia

The continuous slowdown in global demand of export commodities further hit the income sources of a majority of Indonesians, especially those involved in the mining and agriculture sectors. With the strengthening US dollar against the local currency, ...

Jan 2016 | US$2,100 | Pages: 149 | Add to cart | View details

Country Report

Vending in Indonesia

Vending sales remained negligible in 2015, as the major proportion of Indonesia’s population was still unfamiliar with the concept and few machines were set up, primarily in entertainment areas. Store-based retailing was the most common channel in ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Indonesia

Internet retailing has increasingly become the major focus in expansion for major apparel and footwear retailers in Indonesia. In 2015 the presence of internet retailing was even stronger than the year before with several new launches of retailing ...

Jan 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Direct Selling in Indonesia

Rapid growth of internet retailing in terms of value sales and relatively low operational costs compared to other retailing types enticed direct selling retailers to venture into internet retailing during 2015. For example, leading direct selling ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Indonesia

Sales of electronics and appliances through specialist retailers continued to weaken as compared to the much stronger rise of sales from the internet retailing channel within the category during 2015. The continuous shift of Indonesian consumers to ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Grocery Retailers in Indonesia

As the overall economy did not perform as expected, grocery spending was affected as a result. Sales of grocery retailers did not recover as expected from their recent slowdown. Although value growth in 2015 was slightly higher than in 2014, the ...

Jan 2016 | US$990 | Pages: 56 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Indonesia

Along with other product categories, and beauty and healthcare products internet retailing has increasingly become a viable avenue in terms of broadening retailing channels during the review period. The presence of internet retailing therefore ...

Jan 2016 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Indonesia

As the Central Bank of Indonesia maintained its interest rate at 7.5%, sales of residential property saw a significant slowdown in 2015, an ongoing trend from the previous year. Coupled with declining purchasing power, Indonesian consumers halted ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Homeshopping in Indonesia

The unique strategy of homeshopping continued in terms of offering niche products that were not commonly found in the other retailing formats (in particular store-based retailers). Products through homeshopping were in general priced above the ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Internet Retailing in Indonesia

The focus or highlight of retailing in Indonesia during 2015 was internet retailing. Existing retailers from all different retailing formats ventured into internet retailing on a various scale, ranging from leveraging existing marketplaces to ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Indonesia

Bags and luggage specialist retailers was also hit by the weakening economy yet was relatively more resilient compared to other categories in leisure and personal goods during 2015. Besides being affected by reduced purchasing power amongst ...

Jan 2016 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Mixed Retailers in Indonesia

For the first time since 2008 mixed retailers reported a declining number of total outlets in 2014 due to facing various challenges in store-based retailing which were carried forward to 2015. A high surge of retailing costs eroding their profit ...

Jan 2016 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Dishwashers in Indonesia

There continued to be weak demand for dishwashers in 2015 as dishwashers is still very much a niche product type in Indonesia. Dishwashers are still not seen as a necessity at home due to several factors. Most Indonesian consumers that are in middle-...

Jan 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Food Preparation Appliances in Indonesia

Food preparation appliances includes a wide variety of product types and Indonesian consumers are already aware of the functions of many of them. However, many consumers do not regard these products as essential when cooking, and this was especially ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Heating Appliances in Indonesia

Sales of heating appliances continued to be negligible in the review period. Indonesian consumers do not need to buy heating appliances, given the tropical climate of the country.

Jan 2016 | US$990 | Add to cart | View details

Country Report

Home Laundry Appliances in Indonesia

The laundry industry was mushrooming in many cities in Indonesia throughout the review period, with consumers able to have their clothes washed and dried at very affordable prices. This trend served as a threat to the performance of home laundry ...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Irons in Indonesia

Laundry centres were mushrooming in many cities in Indonesia throughout the review period, enabling consumers to have their clothes washed, dried and ironed at very affordable prices. This trend served as a threat to performance of irons, which ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Large Cooking Appliances in Indonesia

Volume sales of large cooking appliances continued to grow in 2015 but at a slower pace than in the previous year. The main consumers of large cooking appliances in Indonesia are upper-income consumers in urban areas, as most Indonesian households ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Microwaves in Indonesia

Urbanisation and the increasingly busy lifestyle of urban households helped to drive the growth of microwaves in 2015, with the category showing stronger growth than in the previous year. Microwaves offers good growth opportunities due to convenience...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Appliances in Indonesia

Consumer appliances in Indonesia recorded weaker volume growth in 2015 than in the previous year, largely due to the tough economic conditions in the country. The purchasing power of consumers declined in 2015, with unfavourable macroeconomic ...

Jan 2016 | US$2,650 | Pages: 128 | Add to cart | View details

Country Report

Personal Care Appliances in Indonesia

Personal care appliance sales in Indonesia was dominated by hair care appliances, accounting for 79% volume share of personal care appliances in 2015. Hair care appliances is mainly dominated by hair dryers, which held a 64% volume share in 2015. ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Refrigeration Appliances in Indonesia

In 2015, manufacturers were increasingly aggressive in launching new products and promoting their refrigeration appliances via mass media in order to improve sales. The new products include Toshiba New Glacio series, Panasonic Glass Door Refrigerator...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Small Cooking Appliances in Indonesia

The performance of small cooking appliances in Indonesia continued to be determined by two products, namely freestanding hobs and rice cookers, which contributed a combined volume share of 95% in 2015. Meanwhile, there are products with small volume ...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Indonesia

Small kitchen appliances (non-cooking) remained a small category in 2015, with performance being solely determined by kettles. Whilst coffee mills and other small kitchen appliances (non-cooking) such as food and meat slicers are present and can be ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Vacuum Cleaners in Indonesia

Given that most households in Indonesia are not carpeted, the use of vacuum cleaners in the country remained limited up to the end of the review period. The tropical climate of the country discourages the use of carpets other than in air-conditioned ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Air Treatment Products in Indonesia

Global warming has led to hotter weather during dry season in the country and this climate change has prompted increased demand towards various air treatment products, especially air conditioners and cooling fans. Meanwhile, urban areas continue to ...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Global Briefing

Running Just to Stay in Place: Consumer Foodservice in Rapidly Evolving Asia Pacific

Asia Pacific as a region has become both increasingly important to the global growth picture and more difficult to navigate, as the largest markets grow simultaneously more competitive and less certain in terms of their long-term opportunities. This ...

Dec 2015 | US$1,325 | Pages: 46 | Add to cart | View details

Country Report

Luxury Goods in Indonesia

Indonesia’s Ministry of Finance recently revoked luxury goods sales tax (PPnBM) for some types of goods, including Louis Vuitton and Hermes bags. This decision was made due to the fact that some goods that were once considered luxury are now consumed...

Dec 2015 | US$1,210 | Pages: 58 | Add to cart | View details

Country Report

Packaged Food in Indonesia

The government of Indonesia decided to increase the price of fuel several times during 2015, a move which further diminished consumer purchasing power and boosted the already high rate of inflation. As a result, many Indonesian consumers became more ...

Dec 2015 | US$7,150 | Add to cart | View details

Country Report

Computers and Peripherals in Indonesia

There was a significant slowdown in retail volume and value sales of computers and peripherals in 2015. This was due to the slower demand for tablets in 2015, although it witnessed spectacular growth in the review period. The weaker economy also ...

Dec 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Audio and Cinema in Indonesia

Since 2014, volume sales of home audio and cinema declined significantly to reach single digit volume growth in 2015. Weaker purchasing power and the increase in unit prices of home audio and cinema products, in particular cinema and speaker systems,...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Imaging Devices in Indonesia

2015 witnessed the continuing deterioration in sales and popularity of digital cameras as camera features on smartphones were becoming more sophisticated and of better quality. Many local and international smartphone manufacturers continued to launch...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

In-Car Entertainment in Indonesia

Growth of in-car entertainment slowed down significantly in 2015 compared to a year ago in tandem with the declining sales of new cars. Consumers are seeing weaker purchasing power as prices increased faster than disposable income. Furthermore, the ...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Mobile Phones in Indonesia

Smartphones had the best performance within consumer electronics in 2015. It had an accelerating growth rate in the midst of weakening purchasing power and slower demand for other product types. Thanks to continuous development by manufacturers to ...

Dec 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Consumer Electronics in Indonesia

The growth of the Indonesian economy continued to be weaker in 2015, which consequently affected consumer spending. Nonetheless, spending on consumer electronics improved compared to 2014 albeit with a slower decline in volume growth. The sharp ...

Dec 2015 | US$2,640 | Pages: 79 | Add to cart | View details

Country Report

Portable Players in Indonesia

The number of portable media players continued to decline in 2015 due to the growing popularity of other devices that took their roles. Tablets took share from e-readers due to the large screen size and growing availability of e-book applications on ...

Dec 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Wearable Electronics in Indonesia

Wearable electronics continued to benefit from being the latest technology trend in consumer electronics with easy penetration among Indonesian consumers who were technologically aware. Growing number of more affordable wearable electronics, in ...

Dec 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Video in Indonesia

Television continued to be the most basic home electronics product in Indonesian households with a penetration rate of 75%. LCD TVs (in particular LED), was predominantly the television of choice among Indonesian consumers. LCD TVs had 96% volume ...

Dec 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Indonesia

2015 continued to witness rising consumer health awareness, especially amongst middle-to-upper-income urban dwellers. These health-conscious consumers prefer to consume fresh fruit and vegetables, rather than processed ones. More consumers prefer ...

Nov 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Processed Meat and Seafood in Indonesia

Several factors helped to boost the growth of processed meat and seafood in 2015. Firstly, increasingly busy lifestyles of consumers prompted them to prepare convenient food at home, such as chicken nuggets, sausages and meatballs. Secondly, the ...

Nov 2015 | US$990 | Pages: 32 | Add to cart | View details
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