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Indonesia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

Indonesia StatisticsConsumer Lifestyles in Indonesia

Indonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Analgesics in Indonesia

    Oct 2017

    Indonesian consumers’ perceptions of pain are different from Western consumers’. Indonesians believe that pain is a reflection of an imbalance in the body. This means that the body will build its natural response to pain, and as such, a magic pill is...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Indonesia

    Oct 2017

    Combination products saw the best current value growth in cough, cold and allergy (hay fever) remedies in 2017. Most brands are established, long-standing brands which have been available in the market for decades. Tolak Angin has seen the entry of ...

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    Country Report

    Dermatologicals in Indonesia

    Oct 2017

    Antipruritics recorded the second highest current value growth in dermatologicals in 2017. Major brands Caladine, Herocyn and Purol lead sales of antipruritics. The majority of Indonesian consumers are on low to middle incomes, and live in unsanitary...

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    Country Report

    Digestive Remedies in Indonesia

    Oct 2017

    Digestive remedies saw strong current value growth in 2017, ahead of categories such as dermatologicals and sleep aids. There were plenty of drivers of growth in digestive remedies. First, value sales of antacids were robust. The popularity of ...

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    Country Report

    Eye Care in Indonesia

    Oct 2017

    Indonesia, as one of the fastest growing economies in Southeast Asia, has industrial parks springing up around the country, especially in West Java. These industrial parks create dust and pollution. In addition, Indonesia has a problem with the ...

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    Country Report

    Herbal/Traditional Products in Indonesia

    Oct 2017

    Herbal/traditional digestive remedies saw the second highest growth in herbal/traditional products in Indonesia in 2017. Indonesian consumers have a tendency to eat spicy food as part of their culture; therefore, increasing the chance of digestive ...

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    Country Report

    NRT Smoking Cessation Aids in Indonesia

    Oct 2017

    In mid-2008, Majelis Ulama (MUI), the Board of Muslim Leaders in Indonesia, considered the possibility of declaring smoking as haram, or strictly prohibited for Muslims. This plan has been supported by various non-government organisations in ...

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    Country Report

    Consumer Health in Indonesia

    Oct 2017

    The consumer health market remained robust in Indonesia in 2017. Most categories continued to see positive performances, with analgesics, vitamins, dietary supplements and herbal/traditional products all seeing strong growth. Vitamins and dietary ...

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    Country Report

    Sleep Aids in Indonesia

    Oct 2017

    The high level of stress experienced by people in urban areas has led to sleep disorders such as insomnia. This problem has been a constant contributor to sales of sleep aids in Indonesia. The many workers who have irregular office hours are the main...

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    Country Report

    Sports Nutrition in Indonesia

    Oct 2017

    One of the main drivers of sales in sports nutrition in 2017 was the rising number of middle-income consumers in Indonesia. The majority of these consumers are able to afford sports nutrition products, which are priced relatively high. As such, these...

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    Country Report

    Weight Management and Wellbeing in Indonesia

    Oct 2017

    Supplement nutrition drinks recorded one of the fastest growth rates in 2017. Growth in this category was robust, as many Indonesian consumers are now more concerned about their specific health condition; for example, people with diabetes. As a ...

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    Country Report

    Wound Care in Indonesia

    Oct 2017

    Sticking plasters/adhesive bandages were the most popular products in wound care in 2017. The ease of obtaining such products in many channels contributes to strong sales of these products. Leading brands such as Hansaplast have enjoyed the strongest...

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    Country Profile

    Indonesia: Country Profile

    Oct 2017

    Indonesia will grow at a healthy pace in 2017. Private final consumption is the main driver. A boost in public spending and a strong recovery in exports provide additional support. Private investment could also pick up in response to firmer commodity...

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    Country Report

    Financial Cards and Payments in Indonesia

    Oct 2017

    A high number of unbanked population in Indonesia, as well as low credit card penetration, means that Indonesia follows a different path of payment development. Usually, the rise of credit card transactions is in accordance with the growth of ...

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    Country Report

    Consumer Lending in Indonesia

    Oct 2017

    In terms of outstanding balance as well as gross lending, consumer lending recorded growth in 2017. This was due to the strong positive performances recorded for durables lending, education lending and mortgages/housing. Indonesian consumers are ...

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