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 Market Research for Indonesia

Euromonitor publishes reports on industries, consumers and demographics in Indonesia.

  • Industry specific reports offer insight into market size and market share in Indonesia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Indonesia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Indonesia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Statistics indonesia factfile.

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Country Report

Packaged Food in Indonesia

Despite a nationwide protest from consumers, the Indonesian government finally decided to increase fuel prices significantly starting in May 2013. This further reduced consumer purchasing power while inflation was also higher in 2013 compared to the ...

Apr 2014 | US$6,500 | Pages: 304 | Add to cart | View details

Country Report

Consumer Lending in Indonesia

Consumer lending in Indonesia boomed over the review period, driven by the rising number of middle-class households and continued economic growth. With Indonesian consumers growing more accustomed to the concept of borrowing money from the bank, more...

Mar 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Country Report

Home Audio and Cinema in Indonesia

Home audio and cinema sales remained low compared with other categories in 2012. A steady volume growth of 7% was another slower rate compared with 2011’s performance, due to the growing competition with multifunction portable electronic products ...

Mar 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Imaging Devices in Indonesia

An increasing interest in photography has developed quite rapidly and resulted in better sales of imaging devices in 2012. Indonesia is well known for its community base, and photography has become one of the most popular communities. The demand for ...

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

In-Car Entertainment in Indonesia

In 2012, in-car entertainment continued to contribute the smallest sales among consumer electronics in Indonesia. However, the room for growing faster still exists especially since the category is still small. This is due to the fact that the ...

Mar 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in Indonesia

Mobile phones continued its ascent in 2012, although its volume growth rate started to slow down from a high seen in 2011. While smartphones volume sales continued to soar, feature phones started to stabilise in growth. The bulk of mobile phones ...

Mar 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Electronics in Indonesia

The consumer electronics industry has enjoyed a robust performance over the review period with the emerging middle-class phenomenon and overall improvement in the standard of living. In particular, mobile phones’ rapid growth in penetration aided by ...

Mar 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Portable Players in Indonesia

In 2012, portable players suffered a decline in volume sales across all categories due to less popularity. Portable players’ products have been replaced with smartphones, which have all their features, including the features offered by general ...

Mar 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Computers and Peripherals in Indonesia

Products within the computers and peripherals category continue to be in high demand in Indonesia. The fact that the penetration rate is still low helps boost sales. The increasing availability and usage of the internet in the country has also driven...

Mar 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Soup in Indonesia

The increasingly busy lifestyles of urban consumers has prompted a growing need for practical meal solutions, such as packaged soup, as this product type allows busy consumers to have more meal variety with little time needed for preparation. With ...

Mar 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Indonesia

As the fourth largest population in the world, Indonesia represents a promising market for sweet and savoury snacks. The consumer base for these products covers all age groups and income segments, with a range of brands and price points available in ...

Mar 2014 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Noodles in Indonesia

Increasingly busy lifestyles, especially in urban areas, see consumers with limited time to prepare their food. Those consumers view instant noodles as an alternative meal solution, due to their simple preparation. The affordable price also drives ...

Mar 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Pasta in Indonesia

Throughout the review period, Western food continued to see growing popularity, especially among middle-income urban dwellers. While pasta was previously exclusive to high-end Western restaurants in the early 1990s, it saw increasing acceptance among...

Mar 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Indonesia

In a context of tight competition among players within sauces, dressings and condiments, manufacturers strive to continuously innovate their products. Closely monitoring market trends, players have developed new innovative products, attempting to ...

Mar 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Contact Lenses in Indonesia

Contact lenses continued its penetration in Indonesian market despite use by a small share of population with vision refraction errors compared to spectacles’ penetration. Due to its long-term cost, contact lenses continued to be used predominantly ...

Mar 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Eyewear in Indonesia

Eyewear is increasingly a fashion item for a growing number of people in Indonesia, not merely a vision correction device. With growing affordability, people can own multiple pairs of eyewear to suit fashion lifestyle or be up to date with current ...

Mar 2014 | US$1,100 | Pages: 33 | Add to cart | View details

Country Report

Spectacles in Indonesia

Spectacles is mature in Indonesia with the major portion of the low income segment having limited affordability. Volume growth of spectacles during 2013 was helped by growing number of people in low income segment owning spectacles, in through ...

Mar 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Baby Food in Indonesia

2013 witnessed a flurry of new product launches across baby food, especially within the dominant milk formula category. These include lactose-free powder baby milk formula, such as Morinaga Soya, SGM LLM+ and SGM Soya 4, and standard and follow-on ...

Mar 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Cheese in Indonesia

Thanks to one particular company, Mulia Boga Raya PT with ProChiz brand, cheese managed to witness expansion of its consumer base towards 2013. ProChiz in fact, was already launched in late 2009, but the promotional campaign has been getting more ...

Mar 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Chocolate Confectionery in Indonesia

Higher numbers of Indonesian teenagers and young adults are purchasing chocolate confectionery, not only as a snack or guilty pleasure, but also as a gift during special events such as birthdays, Valentine’s Day and Christmas. A number of consumers ...

Mar 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Confectionery in Indonesia

Ceres PT remained the leader in chocolate confectionary sales during 2013, with a retail value share of 56%. Ceres markets several leading chocolate confectionery brands, including Silver Queen, Silver Queen Chunky and Delfi (tablets); Top (second ...

Mar 2014 | US$1,900 | Pages: 77 | Add to cart | View details

Country Report

Dairy in Indonesia

In Indonesia, Kraft is the most established cheese brand, and Kraft Ultrajaya Indonesia dominated cheese sales throughout the review period. It extended its domination in 2013 with an almost 62% value share. The company’s strength lies in its early ...

Mar 2014 | US$1,900 | Pages: 89 | Add to cart | View details

Country Report

Drinking Milk Products in Indonesia

The growing number of television shows and magazine articles focusing on health issues contributed to better health awareness by Indonesian consumers in 2013. Although the majority of consumers come from low-income groups where health-consciousness ...

Mar 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Gum in Indonesia

In 2013, several factors contributed to the positive volume growth of gum in Indonesia. The rapid expansion of modern retail outlets, such as supermarkets/hypermarkets and convenience stores paved the way for the improved distribution of gum, ...

Mar 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Meal Replacement in Indonesia

The majority of affluent Indonesian consumers are educated professionals and businesspeople who are very open to new products and are more than receptive to the influence of Western culture. They are also ambitious and more concerned with their ...

Mar 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Other Dairy in Indonesia

The variety of usage helped to sustain the positive performance of other dairy products in 2013. Condensed/evaporated milk can be used to make milk, can be mixed with coffee, tea and other cold and hot drinks, used as a spread on bread, as well as to...

Mar 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Sugar Confectionery in Indonesia

By 2013, sugar confectionery remained the most affordable and popular indulgence product in Indonesia, with a target market ranging from children to adults. Further, sugar confectionery’s lower retail selling price when compared to chocolate ...

Mar 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Indonesia

In 2013, yoghurt and sour milk products continued to gain popularity among upper- and middle-income consumers, especially women, due to the various perceived benefits of the products cited in articles in the mass media. Yoghurt is believed to be good...

Mar 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Luxury Goods in Indonesia

Luxury goods sales continue to grow in Indonesia, with sales being fuelled by rising purchasing power among upper middle to high income groups. Once catering to a highly niche consumer market, luxury goods are increasingly affordable for a growing ...

Feb 2014 | View details
Price: US$1,100 | Sale: US$900 | Pages: 68 | Add to cart |

Country Report

Financial Cards and Payments in Indonesia

Continued economic growth and a subsequent rise in consumer expenditure in Indonesia ensured a steady increase in consumer payment transaction volume in 2013. Transaction value growth also grew healthily, at a faster pace than transaction volume as ...

Feb 2014 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Spreads in Indonesia

Over the review period, spreads are more commonly consumed by middle-income and upper-income consumers, with minimal consumption by Indonesia’s low-income majority. As the general interest in bread continued to increase in Indonesia in 2013, growth ...

Feb 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Baked Goods in Indonesia

In 2013, consumer interest in bread, pastries and cakes continued to increase, especially among consumers in Indonesia’s larger cities. This was largely propelled by a wider distribution network by manufacturers and rapid expansion of retail outlets,...

Feb 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Bakery in Indonesia

Overall baked goods continued to be characterised by artisanal players, which will account for 50% of total value sales in 2013, largely because of their widespread presence of independent retail bakery outlets that have been established in many ...

Feb 2014 | US$1,900 | Pages: 77 | Add to cart | View details

Country Report

Biscuits in Indonesia

In 2013 the biscuits category witnessed a flurry of new product launches. Some included launches of healthy biscuits, including Roma Sari Gandum with chocolate milk (sandwich biscuits), Oatbits (cookies) and Oops 100K (savoury biscuits and crackers)....

Feb 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Breakfast Cereals in Indonesia

The rising popularity of Western culture in Indonesia helped to boost growth in breakfast cereals in 2013 as more Indonesians became accustomed to eating breakfast cereals with milk for breakfast. Furthermore, breakfast cereals are perceived as being...

Feb 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Ice Cream in Indonesia

In late 2012 and during 2013, leading ice cream manufacturers invested heavily in new product launches and promotions. For example, Unilever launched new products including several new products and variants including Wall’s Buavita Smoothie and ...

Feb 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Oils and Fats in Indonesia

Indonesians use a lot of vegetable and seed oil to prepare dishes and it is considered an essential food in the country. As a result, the price movements of vegetable and seed oil receive a lot of attention from the government. Significant fuel price...

Feb 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Snack Bars in Indonesia

Consumer awareness of snack bars continued to increase in Indonesia at the end of the review period. Furthermore, rising health consciousness, especially among Indonesia’s middle-income and upper-income urban dwellers, helped to further boost volume ...

Feb 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Writing Instruments in Indonesia

Writing instruments remains a basic daily necessity especially among school children and office workers of all income levels. In volume, writing instruments constitutes 97% of total personal accessories in 2013 with lowest average unit price. Despite...

Dec 2013 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bags and Luggage in Indonesia

The growing Indonesian economy facilitates continuous growth of disposable income per capita and fast growth of middle class groups. Spending on non-basic needs is therefore increasingly more affordable. In the upper income groups, Indonesia is among...

Dec 2013 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Jewellery in Indonesia

Price of gold is weakening during 2013 after high price increase during 2012, causing gold jewellery to be more affordable, in particular yellow gold jewellery. The habit of Indonesian low income consumers to buy gold jewellery as an investment also ...

Dec 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Personal Accessories in Indonesia

2013 saw steadier prices of personal accessories due to the decline of the gold price and the stable prices of US dollar and raw materials after high price increases during 2012. Average unit prices of personal accessories therefore are set to ...

Dec 2013 | US$1,100 | Pages: 64 | Add to cart | View details

Country Report

Watches in Indonesia

Watches continued to be increasingly regarded as a status symbol among the wealthy. For this reason, luxury watches had the strongest growth both in mechanical and quartz analogue watches. Mechanical watches in particular are dominated by male luxury...

Dec 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Chilled Processed Food in Indonesia

Chilled processed food is witnessing another year of robust growth in 2013, with current value growth of 18%. It is mainly being driven by the rapid expansion of modern retail outlets such as hypermarkets. Due to the nature of the products, chilled ...

Dec 2013 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Dried Processed Food in Indonesia

Dried processed food is expected to register double-digit current value growth of 15% in 2013, thanks to the increasingly busy lifestyles of urban citizens, which is prompting them to eat more instant food, such as instant noodles and dried ready ...

Dec 2013 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Frozen Processed Food in Indonesia

Frozen processed food is expected to record robust 18% growth in 2013 in current value terms. It is mainly driven by the rapid opening of modern retailers, particularly hypermarkets and supermarkets. Leading hypermarkets in Indonesia continue to ...

Dec 2013 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Canned/Preserved Food in Indonesia

Canned/preserved food is witnessing another dynamic year, with robust current value growth of 18% in 2013. The strong growth is attributable to the increasingly hectic lifestyles of consumers, where practicality is much preferred. Despite rising ...

Dec 2013 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Ready Meals in Indonesia

The busy lifestyle of urban consumers is the major driver of the rising popularity of ready meals. Ready meals is preferred thanks to its fast and easy preparation time. Moreover, ready meals also saw increasing popularity given the increasing ...

Dec 2013 | US$900 | Pages: 61 | Add to cart | View details

Global Survey Report

Path to Purchase: Toys and Games

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying toys and games. Results are based on responses to Euromonitor’s Middle Class Home survey, fielded in 2013, which includes 6,600 online ...

Dec 2013 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Pet Products in Indonesia

Pet products is expected to enjoy higher value growth during 2013, with rising demand supported by rising disposable income levels among Indonesian pet owners and changing attitudes towards pets. This involves pets increasingly being treated as ...

Dec 2013 | US$900 | Pages: 23 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook