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Market Research on Indonesia

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

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Euromonitor Indonesia reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Cat Food in Indonesia

The significant trends seen in 2015 are set to continue in 2016. The number of catteries is expected to grow in 2016 in order to supply growing demand for purebred or pedigree cats. This will mean that locally bred cats are more affordable compared ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Dog Food in Indonesia

In 2016, the popularity of dog food is set to improve further, mostly because more owners feed their dogs with prepared food. Middle-income consumers who previously only fed their dogs with scraps also began to purchase prepared dog food – usually ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Other Pet Food in Indonesia

The trends driving growth of other pet food in 2015 are set to continue in 2016. The number of local breeders, who are normally hobbyists and enthusiasts, is predicted to increase, thus helping boost some rarer species in terms of their affordability...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Pet Care in Indonesia

In 2015, overall pet care products continued to post double-digit growth in current value terms, with dog and cat food leading the way. Pet care grew steadily over the review period as Indonesians became increasingly aware of what they feed their ...

May 2016 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Pet Products in Indonesia

Groomed or well-maintained pets posted by Indonesian pet owners on social media spur demand for pet products. This trend continues apace in 2016, given the urbanisation and rising numbers of both middle-income consumers and social media users. ...

May 2016 | US$990 | Pages: 19 | Add to cart | View details

Global Briefing

Meet the MITTs: Growth Opportunities in Consumer Appliances Outside the BRICs, Part I: Mexico and Indonesia

Euromonitor International has identified four emerging markets that can bring back vigour to the consumer appliances industry in light of the economic slowdown that the BRICs are facing. These are Mexico, Indonesia, Thailand and Turkey, dubbed the ...

May 2016 | US$1,325 | Pages: 55 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Indonesia

The expansion of the number of outlets in 100% home delivery/takeaway in Indonesia continued during 2015, with the category recording relatively robust growth, especially in comparison with other consumer foodservice categories. This strong ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Cafés/Bars in Indonesia

Cafés/bars was seen as more resilient than other consumer foodservice categories in 2015, particularly in comparison with full-service restaurants and fast food. In addition to the seemingly relentless growth of café culture among younger Indonesian ...

May 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Indonesia

2015 saw declines being recorded in the numbers of outlets across all of the various consumer foodservice locations among, with the exceptions of lodging and leisure. Shopping centres, for example continued to see developments in major cities across ...

May 2016 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Fast Food in Indonesia

Growing demand for budget and economy meals, greater convenience and faster service and hygienic food all acted in favour of the rising trend towards convenience stores fast food towards the end of the review period. Increasing numbers of convenience...

May 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Full-Service Restaurants in Indonesia

Full-service restaurants recorded the worst performance of any consumer foodservice category in 2015 as the number of outlets in the category declined by 2%. This relatively poor performance can be attributed to weaker purchasing power among ...

May 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Consumer Foodservice in Indonesia

Multiple economic headwinds in Indonesia resulted in slightly slower GDP growth of below 5% in 2015, which led many economic sectors to experience slower growth, if not declines. The consumer foodservice industry was no exception, with negative ...

May 2016 | US$2,100 | Pages: 126 | Add to cart | View details

Country Report

Self-Service Cafeterias in Indonesia

The decline seen in sales through independent self-service cafeterias in 2015 was cushioned by the growth seen in hypermarket chains, which generally also house self-service cafeterias inside. These cafeterias are often small in scale and have more ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Indonesia

The numbers of chained street stalls/kiosks operating in Indonesia continued to decline towards the end of the review period. Brands that had managed to successfully expand their outlet networks to hundreds if not thousands of outlets in the past ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Air Care in Indonesia

Current value sales of air care rose by 14% during 2015, representing a slowdown compared to 2014 and to the current value CAGR of 15% seen over the 2010-2015 review period. Indonesia’s economic conditions were lacklustre in 2015 with GDP growth only...

May 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Bleach in Indonesia

Current value sales of bleach slowed down significantly in 2015 over the previous year, with sales up by 3% compared to 15% current value growth in 2014. Consumers’ rising sophistication spurred their willingness to explore home care products for ...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in Indonesia

Dishwashing slowed down in current value growth during 2015 as compared to 2014, though it remained high at a hefty, 18% pace. The essential nature of dishwashing for households supports this category’s growth. Consumers’ inclination to pick up ...

May 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in Indonesia

Home insecticides registered slightly slower current value growth in 2015 as compared to 2014 and current value CAGR o 10% seen over the review period, but it was still high at 9%. Indonesia’s tropical climate creates a continuous breeding ...

May 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Laundry Care in Indonesia

Current value growth of laundry care slightly slowed down in 2015 compared to growth in the previous year, but remained strong at 15%. The essential nature of laundry care for households supports its performance. Consumers’ rising sophistication has ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Care in Indonesia

Current value growth slowed down slightly between 2014 and 2015, though it was still strong, up by double digits. The essential nature of various home care products such as laundry care and dishwashing contributed to its overall performance in 2015 ...

May 2016 | US$2,650 | Pages: 59 | Add to cart | View details

Country Report

Polishes in Indonesia

Current value growth of polishes slowed down in all categories during 2015 as compared to growth in the previous year. Consumers’ busy lifestyles increasingly limited the performance of polishes as they opted or convenient alternatives, for instance ...

May 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Surface Care in Indonesia

Surface care saw slower current value growth in 2015 than in 2014, though it still was up by double digits. Continued urbanisation in Indonesia saw consumers shifting to vertical housing of high quality versus traditional houses in rural areas. As ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Toilet Care in Indonesia

Current value growth of toilet care rose by 19% in 2015, as continued urbanisation in Indonesia saw consumers able to live in better-quality houses that also spurred their willingness to maintain the cleanliness of their houses to ensure high-quality...

May 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Indonesia

In 2015, naturally healthy (NH) beverages sustained strong growth in both retail volume and value terms due to rising health awareness among consumers. NH beverages are widely available not only through traditional retail outlets, but also through ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Indonesia

Many naturally healthy packaged food products are distributed via modern retail outlets. For example, honey, olive oil and soy milk are mostly distributed via supermarkets and hypermarkets. Meanwhile, convenience stores is an increasingly important ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Organic Beverages in Indonesia

Over the review period, an increasing number of companies and shops marketed organic food and drink products, ranging from fresh food such as vegetables and fruit to packaged food and beverages. Several shops, such as Amani Organic and Natural ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Organic Packaged Food in Indonesia

Organic packaged food sales in Indonesia are concentrated in organic rice sales. There are other forms of organic packaged food emerging, but their availability is mainly restricted to specialist stores in big cities and aimed more at the expatriate ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Health and Wellness in Indonesia

Health and wellness in Indonesia still has great potential to develop, with consumer product awareness remaining relatively low. However, as more products entered the health and wellness landscape, consumer interest heightened and value growth ...

Apr 2016 | US$2,100 | Pages: 92 | Add to cart | View details

Country Report

Better For You Beverages in Indonesia

Given the rising obesity rates in the country towards 2015 and increasing incidence of diabetes, more urban consumers became increasingly health conscious. They started to pay more attention to the food and drinks they consume and opted to take food ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Better For You Packaged Food in Indonesia

2015 witnessed a flurry of new product launches within better for you packaged food, although the impact of these new products was still limited since they were only available in the second half of the year so overall the category remained small and ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Food Intolerance in Indonesia

In 2015, almost 100% of value sales of food intolerance came from baby milk formula, especially lactose-free powder special baby milk formula. The volume growth of food intolerance in 2015 continued to be respectable, driven by an increase in the ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Indonesia

Fortified/functional (FF) beverages remained the most appealing to consumers and held the biggest value share among HW beverages up to 2015 due to Indonesian consumers’ mindset of seeing fortification as offering extra value to the products. This ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Indonesia

Throughout the review period, FF packaged food was the most popular category within HW packaged food in Indonesia. Indonesian consumers typically perceive food products fortified with healthy ingredients as being more beneficial and value for money ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Indonesia

AFH tissue and hygiene in Indonesia continued to increase in 2015. The category benefited from improved public facilities, robust growth in the hotel and foodservice channels, and sustainable economic growth, which was conducive to ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in Indonesia

Different from other categories, incontinence products are offered to the elderly, an age group in decline in Indonesia. Nevertheless, the penetration rate was moderately high in 2015, with products widely distributed through channels including ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Indonesia

Multinational companies sought to strengthen their positions with more direct investment in the category, mostly from Japan – there are opportunities to increase the per capita consumption of nappies/diapers in the country. For instance, Elleair ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Indonesia

As a result of the unstable macroeconomic situation, demand for tissue and hygiene products slowed down again despite low saturation of products among Indonesian consumers. Nevertheless, tissue and hygiene continued to benefit from growing disposable...

Mar 2016 | US$2,650 | Pages: 55 | Add to cart | View details

Country Report

Retail Tissue in Indonesia

Per capita consumption of retail tissue in Indonesia was below 1kg in 2015 – very low when compared to 5kg in Singapore and Malaysia. Manufacturers noted that per capita consumption could increase if macroeconomic conditions improve, in addition to ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Sanitary Protection in Indonesia

Alternative sanitary protection products are slowly gaining more notice. Although alternatives such as cloth sanitary protection products and menstrual cups were already available in 2010, they gained attention after the revelation that several ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Indonesia

Thanks to growing disposable incomes and rising health and hygiene awareness, wipes are increasingly a necessity, especially when travelling, as they provide a quick cleaning tool when washing facilities are unavailable. As a result, manufacturers ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Coffee in Indonesia

Coffee experienced a flurry of new product development towards the end of the review period. Were it not for this, it is unlikely that this highly mature category would have performed as well as it did in 2015. The category witnessed the launch of ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Indonesia

Other hot drinks continued to post robust growth in retail volume sales in 2015, largely thanks to increasing consumer appreciation for the perceived health benefits of products within the category. Rising health awareness among urban consumers was ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Indonesia

Growth in total hot drinks volume sales in Indonesia in 2015 was slightly slower than in 2014. Increasing maturity, especially in coffee and tea, and unfavourable economic conditions were the main reasons for the slowdown. However, total volume sales...

Mar 2016 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Tea in Indonesia

Tea in hot drinks faces an increasing challenge from RTD tea (soft drinks). The RTD tea category is well positioned to tap into the growing desire for convenience among time-pressed urban consumers. This category also benefits from Indonesia’s hot ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Profile

Indonesia: Country Profile

Indonesia’s economy will improve modestly in 2016. A rebound in public investment should help to shore up the economy. Additional support will come from gains in private consumption. Weaknesses in commodity prices constrain exports. More aggressive ...

Mar 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Asian Speciality Drinks in Indonesia

Many products that fall under Asian speciality drinks offer health benefits to be natural remedies for certain ailments and particularly common colds. Brands such as Larutan Cap Badak and Larutan Cap Kaki Tiga contain herbal drinks, which are ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in Indonesia

2015 witnessed a marginally decelerating volume growth of still bottled water by a single digit rate in 2015 and it blamed diminishing consumers’ purchasing power that followed the series of fuel price hikes during 2015 for the slowdown. In addition,...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Carbonates in Indonesia

In 2015, the growth of carbonates continued to be sustained by the present culture among the youth (especially teenagers and young adults). Soda, a well-known term for carbonates, is associated with modern culture for beverages along with fast food. ...

Feb 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Concentrates in Indonesia

In Indonesia, concentrates offer an economical solution to low-income consumers, who comprise the majority of the population. The series of significant fuel price hikes in 2015, which led to rising prices of many basic necessities in 2015, prompted ...

Feb 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Energy Drinks in Indonesia

2015 was not a good year for energy drinks, which is the only soft drinks category to post a decline in volume terms. During the tough economic conditions in the country in 2015, the purchasing power of consumers diminished and they reduced their ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details
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