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 Market Research for Indonesia

Euromonitor publishes reports on industries, consumers and demographics in Indonesia.

  • Industry specific reports offer insight into market size and market share in Indonesia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Indonesia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Indonesia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Statistics indonesia factfile.

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Country Report

Smokeless Tobacco in Indonesia

Smokeless tobacco products such as chewing tobacco and snuff remained non-existent during the review period. These products are not popular and consumers of tobacco are unfamiliar with the presence of these products outside of the country.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cigarettes in Indonesia

‘Kretek’ or clove-blended cigarettes remain the most popular type of cigarette in Indonesia. The three main players of cigarettes in Indonesia, Gudang Garam Tbk PT, HM Sampoerna Tbk PT and Djarum PT, stick to their roots and continue to manufacture ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cigars in Indonesia

Cigars in Indonesia are status symbols; they are mostly consumed by middle- and upper-income smokers due to their high prices compared with cigarettes. Brought by the Dutch, cigar smoking is slowly gaining a consumer base not only from foreigners, ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tobacco in Indonesia

New regulations pressing the tobacco industry are not stopping growth. 2013’s positive growth shows that price increases and bans from the new ruling have had a soft impact on consumption. Whilst cigarettes dominate tobacco, cigars have also shown an...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Smoking Tobacco in Indonesia

Using smoking tobacco in pipes known as “nyangklong”, and RYO cigarettes or “tingwe”, have a long presence in Indonesia. While there is no exact data of when the tradition of pipe smoking and RYO cigarettes entered Indonesia, this tradition has been ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gardening in Indonesia

Until 2013, most Indonesian consumers have seldom treated gardening activities such as planting, watering and fertilising plants as a valued pastime or hobby. Many consumers within the major cities live in condominiums or apartments with limited ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in Indonesia

Indonesia’s property market was growing rapidly up to the end of the third quarter of 2013, both in housing (perumahan) for middle- and lower-income consumers by means of Kredit Kepemilikan Rumah (KPR or house loans), and also sales of premium condos...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in Indonesia

In Indonesia, most home improvements are still done by contracted workers on hire, rather than do-it-yourself (DIY) by home owners, as the cost of hired workers is still affordable for most middle-upper income households. Property developers also ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Homewares in Indonesia

More Indonesians gave various homewares products as gifts for their families, relatives, friends and colleagues in 2013, usually as housewarming, wedding and sometimes even birthday gifts. Rather than giving gifts of packaged food and beverages in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in Indonesia

In May 2013, the Indonesian government decided to significantly increase fuel prices, which has put great pressure on the production and distribution costs of various consumer goods, including home and garden products, in the country. Further, ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Other Pet Food in Indonesia

Other pet food is set to record stable 4% retail volume growth in 2014. The steady rise in the other pet population is producing positive growth in retail volume and value sales. Current value sales of other pet food are predicted to grow at a faster...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Indonesia

Indonesia is one of the countries in Southeast Asia experiencing fast rates of urbanisation. The increasing populations in cities affect the rate of pet ownership, which is more common in urban households. Retail value sales of pet care in Indonesia ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Pet Products in Indonesia

In 2014, pet products is set to grow at a slightly faster rate than in 2013 in terms of retail value sales, This is due to the rising availability of various goods, ranging from pet healthcare and pet dietary supplements to cat litter and “other” pet...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cat Food in Indonesia

The cat population grew year-on-year in the review period to reach an estimated two million in 2014, contributing to strong growth in retail volume and value sales of cat food. Because the majority of Indonesians are Muslim, dogs are considered ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Dog Food in Indonesia

Current value growth is set to outperform volume growth during 2014. Current value sales are estimated to grow by 19% rate, a significant increase on 2013. Retail volume sales are expected to rise by 8%, which is slower than the 2013 performance. The...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Toys and Games in Indonesia

In May 2013, the Indonesian government finally decided to increase the fuel price significantly, which led to the diminishing purchasing power of consumers and higher inflation rates in 2013 compared with the previous year. As a result, Indonesian ...

Oct 2014 | US$1,100 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Alcoholic Drinks in Indonesia

After recovering from a decline in 2010, alcoholic drinks continued with single-digit total volume growth in 2013, albeit slower than the rise registered in 2012. Healthy growth was contributed to by strong performances from both beer and ...

Oct 2014 | US$1,900 | Pages: 96 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Indonesia

RTDs/high-strength premixes attracted more consumers in 2013 as these alcoholic beverages are easier to drink than spirits but higher in alcohol content than beer. Sales of these drinks expanded over the last several years of the review period. ...

Oct 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Spirits in Indonesia

The prices of imported spirits increased in Indonesia as the currency weakened, making them much more expensive than they already were and only enjoyed by a small group of consumers on high incomes. A number of brands ceased to be imported due to low...

Oct 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Wine in Indonesia

Increased popularity of drinking wine amongst Indonesians is still mainly involving only still light grape wine. Declining non-grape wine, which consists mainly of herbal fruit wine, resulted in total volume sales of wine to fall in 2013, as it ...

Oct 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Beer in Indonesia

Beer volume sales continued to strengthen despite the regulations implemented in central areas of Java and Bali. Although the distribution of beer was restricted in some off-trade channels, sales of beer recorded healthy growth in 2013. With domestic...

Oct 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Cider/Perry in Indonesia

Cider/perry sales in 2013 were still very limited in terms of volume and value. Although a new local brand, Albens by Destindo Sakti, emerged and promotions of the cider drink were well conducted to introduce the brand as well as to familiarise ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Health and Wellness Tourism in Indonesia

Medical facilities in Indonesia have been under continuous development, with more treatments being available in-country compared to abroad. Many wealthy Indonesians have been opting for medical treatments overseas for more complicated diseases. ...

Sep 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel and Tourism in Indonesia

The fact that travel and tourism revenues in Indonesia have increased strongly for two consecutive years signals the growing popularity of tourism destinations in Indonesia amongst both domestic and international travellers. International arrivals ...

Sep 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Tourism Flows Domestic in Indonesia

Thanks to growing awareness of relatively newer domestic destinations across the country, the number of trips to domestic destinations has increased in-line with the growing number of visitors to these places. Existing key domestic destinations such ...

Sep 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Outbound in Indonesia

Continuous growth of disposable incomes, the increasing number of wealthy individuals and rising income per household continues to fuel outbound trip growth in Indonesia, especially for leisure purposes. Cultural trends such as the rising Korean-Pop ...

Sep 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Tourist Attractions in Indonesia

Tourist attractions continue to account for a minor fraction of tourist expenditure in the country (less than 1% of total domestic expenditure and incoming tourist receipts in 2013). Ticket prices in many tourist attractions are still considered ...

Sep 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Transportation in Indonesia

As an archipelago, air transportation is still regarded as the most efficient mode of transport to travel across land and sea in Indonesia. Air transportation is also increasingly affordable for a growing number of people as low cost carriers ...

Sep 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Accommodation in Indonesia

The number of travel accommodation outlets continued to grow at a more moderate rate in 2013 compared to the previous year, with the number of chained hotels growing at a higher rate than independent ones. Star-rated hotels also gained better ...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Travel Retail in Indonesia

Travel retail posted stronger value growth during 2013, primarily due to rising flight sales. Air transportation is an increasingly popular mode of transport in Indonesia due to the fact that the country is an archipelago. Some groups of people ...

Sep 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Car Rental in Indonesia

Car rental remains a high growth area, especially as major companies are reaping profits from their earlier investments through continuous expansion of their fleet sizes. Business purposes continue to dominate total car rental revenue for most major ...

Sep 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Tourism Flows Inbound in Indonesia

International arrivals to Indonesia grew at a robust double digit rate in 2013. The global recession primarily affected mature countries and slowed down growth rates for international arrivals in the past few years. Consequently, the recovery of the ...

Sep 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Deodorants in Indonesia

During 2013, deodorants continued to be threatened by mass fragrances, which come in various attractive aromas and packaging design. Mass fragrances also attempted to attract consumers from all income groups and age groups. In addition, deodorants ...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Depilatories in Indonesia

Women accounted for over 50% of the total Indonesian population in 2013, yet sales of depilatories remained negligible at the end of the review period. Over the review period, depilatories remained a foreign concept to the majority of Indonesian ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Fragrances in Indonesia

In 2013, fragrance manufacturers continued to focus targeting middle- to upper-income consumers who had high purchasing power. Manufacturers in fragrances boosted efforts to improve the image of mass fragrances through various strategies including ...

Aug 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Hair Care in Indonesia

Given that hair care, which is dominated by shampoos, is already considered saturated, manufacturers continued to introduce new products to address specific consumer needs in 2013. With the urbanisation and increasingly busy lifestyle of urban ...

Aug 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Men's Grooming in Indonesia

Men’s grooming continued to show a strong double-digit current value growth in 2013. Urban male consumers have become more concerned about their appearance and more of them started to use men’s grooming to enhance their looks. Appearance matters more...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Oral Care in Indonesia

Faced with product maturity, oral care manufacturers offered various products targeted to treat different dental problems. Product segmentation was clearly evident in oral care, especially toothbrushes and toothpaste – the two biggest contributors to...

Aug 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Beauty and Personal Care in Indonesia

In May 2013, the Indonesian government finally decided to increase the fuel price significantly, despite a nationwide protest from consumers. The soaring price of fuel placed great pressure on both production and distribution costs for various ...

Aug 2014 | US$2,400 | Pages: 115 | Add to cart | View details

Country Report

Sets/Kits in Indonesia

2013 saw more companies offering sets/kits and expanding the product offerings of leading brands. For example, the leading direct selling company Orindo Alam Ayu PT, which only offered sets/kits only during Christmas or Valentine’s Day prior to 2013,...

Aug 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Skin Care in Indonesia

2013 continued to record a heavier emphasis on natural ingredients within skin care, both by leading multinationals as well as prominent local players. For example, Unilever launched Pond’s White Beauty containing Korean ginseng, while Monica Hijau ...

Aug 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Sun Care in Indonesia

Towards 2013, the advancing global warming concern prompted more consumers using sun protection in order to keep their skin healthy and young. Many consumers use sun protection to protect their skin from illnesses such as skin cancer. A number of ...

Aug 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Indonesia

Despite witnessing declining birth rates towards 2013, the birth rate in Indonesia which reached 17 births per 1,000 population in 2013 was considered high and baby and child-specific products remained attractive. New players therefore entered the ...

Aug 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Bath and Shower in Indonesia

2013 witnessed several new product launches with specific benefits across bath and shower. They included Lifebuoy Colour Changing Hand Soap – liquid soap with colour that can change from white to green when the germs have been removed. Other new ...

Aug 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in Indonesia

The majority of Indonesians from middle- to lower-income groups still perceive colour cosmetics as less of a necessity than other beauty and personal care products such as bath and shower, hair care and oral care products. The trend became more ...

Aug 2014 | US$900 | Pages: 34 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Indonesia

Indonesia is a highly populous country; it has a large young population and a growing population aged over 60. More young urbanites are delaying having children or have just one child and opt to live in apartments. Given that the economy has been ...

Jul 2014 | US$1,900 | Pages: 51 | Add to cart | View details

Country Report

Health and Wellness in Indonesia

Health and wellness (HW) in Indonesia saw another year of respectable current value growth in 2013, albeit slower than in 2012. Following significant fuel price hikes in the first part of 2013 as well as increasing Rupiah exchange rates against the ...

Jul 2014 | US$1,900 | Pages: 92 | Add to cart | View details

Country Report

Hosiery in Indonesia

In 2013 hosiery posted modest current value growth of 5%, largely driven by price increases rather than improved volume growth. Indeed, consumers are not usually brand-conscious when it comes to socks, the only product contributing to sales of ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details
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