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Market Research on Indonesia

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

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Euromonitor Indonesia reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Naturally Healthy Beverages in Indonesia

In 2015, naturally healthy (NH) beverages sustained strong growth in both retail volume and value terms due to rising health awareness among consumers. NH beverages are widely available not only through traditional retail outlets, but also through ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Indonesia

Many naturally healthy packaged food products are distributed via modern retail outlets. For example, honey, olive oil and soy milk are mostly distributed via supermarkets and hypermarkets. Meanwhile, convenience stores is an increasingly important ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Organic Beverages in Indonesia

Over the review period, an increasing number of companies and shops marketed organic food and drink products, ranging from fresh food such as vegetables and fruit to packaged food and beverages. Several shops, such as Amani Organic and Natural ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Organic Packaged Food in Indonesia

Organic packaged food sales in Indonesia are concentrated in organic rice sales. There are other forms of organic packaged food emerging, but their availability is mainly restricted to specialist stores in big cities and aimed more at the expatriate ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Health and Wellness in Indonesia

Health and wellness in Indonesia still has great potential to develop, with consumer product awareness remaining relatively low. However, as more products entered the health and wellness landscape, consumer interest heightened and value growth ...

Apr 2016 | US$2,100 | Pages: 92 | Add to cart | View details

Country Report

Better For You Beverages in Indonesia

Given the rising obesity rates in the country towards 2015 and increasing incidence of diabetes, more urban consumers became increasingly health conscious. They started to pay more attention to the food and drinks they consume and opted to take food ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Better For You Packaged Food in Indonesia

2015 witnessed a flurry of new product launches within better for you packaged food, although the impact of these new products was still limited since they were only available in the second half of the year so overall the category remained small and ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Food Intolerance in Indonesia

In 2015, almost 100% of value sales of food intolerance came from baby milk formula, especially lactose-free powder special baby milk formula. The volume growth of food intolerance in 2015 continued to be respectable, driven by an increase in the ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Indonesia

Fortified/functional (FF) beverages remained the most appealing to consumers and held the biggest value share among HW beverages up to 2015 due to Indonesian consumers’ mindset of seeing fortification as offering extra value to the products. This ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Indonesia

Throughout the review period, FF packaged food was the most popular category within HW packaged food in Indonesia. Indonesian consumers typically perceive food products fortified with healthy ingredients as being more beneficial and value for money ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Indonesia

AFH tissue and hygiene in Indonesia continued to increase in 2015. The category benefited from improved public facilities, robust growth in the hotel and foodservice channels, and sustainable economic growth, which was conducive to ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in Indonesia

Different from other categories, incontinence products are offered to the elderly, an age group in decline in Indonesia. Nevertheless, the penetration rate was moderately high in 2015, with products widely distributed through channels including ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Indonesia

Multinational companies sought to strengthen their positions with more direct investment in the category, mostly from Japan – there are opportunities to increase the per capita consumption of nappies/diapers in the country. For instance, Elleair ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Tissue and Hygiene in Indonesia

As a result of the unstable macroeconomic situation, demand for tissue and hygiene products slowed down again despite low saturation of products among Indonesian consumers. Nevertheless, tissue and hygiene continued to benefit from growing disposable...

Mar 2016 | US$2,650 | Pages: 55 | Add to cart | View details

Country Report

Retail Tissue in Indonesia

Per capita consumption of retail tissue in Indonesia was below 1kg in 2015 – very low when compared to 5kg in Singapore and Malaysia. Manufacturers noted that per capita consumption could increase if macroeconomic conditions improve, in addition to ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Sanitary Protection in Indonesia

Alternative sanitary protection products are slowly gaining more notice. Although alternatives such as cloth sanitary protection products and menstrual cups were already available in 2010, they gained attention after the revelation that several ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Indonesia

Thanks to growing disposable incomes and rising health and hygiene awareness, wipes are increasingly a necessity, especially when travelling, as they provide a quick cleaning tool when washing facilities are unavailable. As a result, manufacturers ...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Coffee in Indonesia

Coffee experienced a flurry of new product development towards the end of the review period. Were it not for this, it is unlikely that this highly mature category would have performed as well as it did in 2015. The category witnessed the launch of ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Indonesia

Other hot drinks continued to post robust growth in retail volume sales in 2015, largely thanks to increasing consumer appreciation for the perceived health benefits of products within the category. Rising health awareness among urban consumers was ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Indonesia

Growth in total hot drinks volume sales in Indonesia in 2015 was slightly slower than in 2014. Increasing maturity, especially in coffee and tea, and unfavourable economic conditions were the main reasons for the slowdown. However, total volume sales...

Mar 2016 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Tea in Indonesia

Tea in hot drinks faces an increasing challenge from RTD tea (soft drinks). The RTD tea category is well positioned to tap into the growing desire for convenience among time-pressed urban consumers. This category also benefits from Indonesia’s hot ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Profile

Indonesia: Country Profile

Indonesia’s economy will improve modestly in 2016. A rebound in public investment should help to shore up the economy. Additional support will come from gains in private consumption. Weaknesses in commodity prices constrain exports. More aggressive ...

Mar 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Asian Speciality Drinks in Indonesia

Many products that fall under Asian speciality drinks offer health benefits to be natural remedies for certain ailments and particularly common colds. Brands such as Larutan Cap Badak and Larutan Cap Kaki Tiga contain herbal drinks, which are ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bottled Water in Indonesia

2015 witnessed a marginally decelerating volume growth of still bottled water by a single digit rate in 2015 and it blamed diminishing consumers’ purchasing power that followed the series of fuel price hikes during 2015 for the slowdown. In addition,...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Carbonates in Indonesia

In 2015, the growth of carbonates continued to be sustained by the present culture among the youth (especially teenagers and young adults). Soda, a well-known term for carbonates, is associated with modern culture for beverages along with fast food. ...

Feb 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Concentrates in Indonesia

In Indonesia, concentrates offer an economical solution to low-income consumers, who comprise the majority of the population. The series of significant fuel price hikes in 2015, which led to rising prices of many basic necessities in 2015, prompted ...

Feb 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Energy Drinks in Indonesia

2015 was not a good year for energy drinks, which is the only soft drinks category to post a decline in volume terms. During the tough economic conditions in the country in 2015, the purchasing power of consumers diminished and they reduced their ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Juice in Indonesia

Juice witnessed decelerating volume growth in 2015, underpinned by consumers switching to other products that were either cheaper or healthier. Many health-conscious middle- to upper-income consumers prefer drinking fresh homemade fruit/vegetable ...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Soft Drinks in Indonesia

During 2015, the government decided to increase the fuel price several times, which further led to diminishing purchasing power of consumers and high inflation rates. As a result, consumers became more cautious over their spending, and thus all soft ...

Feb 2016 | US$2,100 | Pages: 100 | Add to cart | View details

Country Report

RTD Coffee in Indonesia

Continuous growth of urbanisation in the country with increasing demand towards soft drinks that offer convenience promoted the growth of RTD coffee in 2015. Furthermore, with energy-boosting characteristics due to the caffeine content, coffee is ...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

RTD Tea in Indonesia

Growing urbanisation and population coupled with increasing interest in convenience drinks primarily among younger urban consumers contributed to the growth of RTD tea in 2015. In anticipation of the growing demand, manufacturers continued to offer ...

Feb 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Sports Drinks in Indonesia

Many sports drinks are positioned as health supplements for active individuals. With rising middle-income consumers and the hectic schedule of urban lifestyles, consumers are turning to sports drinks to maintain their stamina. Manufacturers of sports...

Feb 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Footwear in Indonesia

Comfort has become the most important factor for consumers in Indonesia when it comes to choosing footwear. While many types of footwear available in the country have interesting or stylish designs, such products are not always comfortable for the ...

Feb 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Hosiery in Indonesia

In line with rising health awareness, Indonesians are increasingly partaking in sports and other forms of physical exercise on a regular basis. This trend continued to bolster demand for socks for men, women and children in 2015.

Feb 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Jeans in Indonesia

The impact of the economic slowdown that resulted from declining consumer purchasing power at the end of the review period was felt by most companies in Indonesia. However, jeans manufacturers were not as badly affected as many other companies, as ...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Menswear in Indonesia

Menswear continued to develop positively in 2015, posting growth of 10% in current value terms. Indonesian men are becoming more concerned about their appearance, and as a result they are spending more on men’s personal care products and high-quality...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Apparel and Footwear in Indonesia

Rising prices for basic necessities decreased purchasing power and caused household spending to slow in Indonesia in 2015. As a result, all kinds of goods and services experienced a decline in consumption, including apparel and footwear, health and ...

Feb 2016 | US$2,100 | Pages: 82 | Add to cart | View details

Country Report

Sportswear in Indonesia

Many Indonesians now exercise as part of their daily routines. In many Indonesian cities, male and female consumers alike are increasingly signing up for membership of gyms and health clubs that offer a variety of aerobics classes and other fitness ...

Feb 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Womenswear in Indonesia

Womenswear current value sales grew by 14% in 2015. Robust current value growth was sustained by the fact that women’s fashion trends are always evolving. Most women in urban areas spend some of their time working outside the home or socialising with...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Apparel Accessories in Indonesia

Apparel accessories posted current value growth of 8% in 2015. This was mainly due to price increases and improvements in the distribution of higher-quality products with more attractive designs. On the whole, however, the fact that apparel ...

Feb 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Childrenswear in Indonesia

Due to their participation in different activities, many Indonesian children change their clothing a number of times during the day. Together with the fact that children grow out of clothes quite quickly, this means that parents are constantly buying...

Feb 2016 | US$990 | Pages: 18 | Add to cart | View details

City Review

Jakarta City Review

Jakarta is a key commercial, political and business hub of Indonesia. Rapid urbanisation across the country poses serious housing and infrastructure challenges for the local authorities and Jakarta's residents. As the city struggles to catch up with ...

Feb 2016 | US$725 | Pages: 21 | Add to cart | View details

Future Demographic

Indonesia in 2030: The Future Demographic

In 2030, Indonesia will be the fourth largest country in the world with a population of 295 million, an increase of 14.7% from 2015. Although population growth will be strong between 2015 and 2030, it will slow as the birth rate falls and net ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Retailing in Indonesia

The continuous slowdown in global demand of export commodities further hit the income sources of a majority of Indonesians, especially those involved in the mining and agriculture sectors. With the strengthening US dollar against the local currency, ...

Jan 2016 | US$2,100 | Pages: 149 | Add to cart | View details

Country Report

Vending in Indonesia

Vending sales remained negligible in 2015, as the major proportion of Indonesia’s population was still unfamiliar with the concept and few machines were set up, primarily in entertainment areas. Store-based retailing was the most common channel in ...

Jan 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Indonesia

Internet retailing has increasingly become the major focus in expansion for major apparel and footwear retailers in Indonesia. In 2015 the presence of internet retailing was even stronger than the year before with several new launches of retailing ...

Jan 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Direct Selling in Indonesia

Rapid growth of internet retailing in terms of value sales and relatively low operational costs compared to other retailing types enticed direct selling retailers to venture into internet retailing during 2015. For example, leading direct selling ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Indonesia

Sales of electronics and appliances through specialist retailers continued to weaken as compared to the much stronger rise of sales from the internet retailing channel within the category during 2015. The continuous shift of Indonesian consumers to ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Grocery Retailers in Indonesia

As the overall economy did not perform as expected, grocery spending was affected as a result. Sales of grocery retailers did not recover as expected from their recent slowdown. Although value growth in 2015 was slightly higher than in 2014, the ...

Jan 2016 | US$990 | Pages: 56 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Indonesia

Along with other product categories, and beauty and healthcare products internet retailing has increasingly become a viable avenue in terms of broadening retailing channels during the review period. The presence of internet retailing therefore ...

Jan 2016 | US$990 | Pages: 51 | Add to cart | View details
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