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 Market Research for Indonesia

Euromonitor publishes reports on industries, consumers and demographics in Indonesia.

  • Industry specific reports offer insight into market size and market share in Indonesia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Indonesia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Indonesia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Statistics indonesia factfile.

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Global Briefing

Global Tobacco: Key Findings Part 1 Cigarettes – The Ongoing Quest for Value

Despite a range of challenges, declines in key markets and an apparent approaching storm of high excise rates, strict regulation and viable alternatives, 2014 was a steady year for the global cigarettes market; a better one, indeed than the previous ...

Jul 2015 | US$1,325 | Add to cart | View details

Country Report

Packaging Industry in Indonesia

In 2014, packaging unit volume sales registered positive growth, thanks to numerous new product launches, supported by aggressive promotional activities by manufacturers and the expansion of modern retailers. Further, the number of middle-class and ...

Jul 2015 | US$2,100 | Add to cart | View details

Global Briefing

Global Soft Drinks 2015: Variety Above All

The global soft drinks industry increasingly finds itself at a crossroads. Volume growth has become extremely hard to come by in high-income developed markets, while in emerging markets substantial investment will be necessary to sustain the strong ...

Jul 2015 | US$1,325 | Pages: 51 | Add to cart | View details

Global Briefing

Ingredients Trends in Automatic Dishwashing

Automatic dishwashing is very dependent on developed countries, and given poor sales of dishwashers and economic fears, the category remains weak. The category has also had to overcome efficacy problems, following the removal of phosphates. However, ...

Jun 2015 | US$1,375 | Pages: 41 | Add to cart | View details

Country Report

Coffee in Indonesia

The existing consumer base of coffee, which is mostly older consumers, is rather mature and the penetration of the product is already deep in the country. However, growing urbanisation in the country with an increasing demand towards products that ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Other Hot Drinks in Indonesia

Other hot drinks in Indonesia remains dominated by flavoured powder drinks, specifically chocolate-based flavoured powder drinks, which comprise almost half of off-trade volume sales of other hot drinks. Other hot drinks are targeted at school ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Hot Drinks in Indonesia

Total volume sales of hot drinks grew at a marginally slower rate in 2014. Unfavourable economic conditions as a result of the continuous hike in fuel prices and the weakening of the rupiah are the main reasons for the weaker performance of hot ...

Jun 2015 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Tea in Indonesia

Tea is considered mature, as tea drinking is well entrenched in Indonesia. Tea has historically been a very popular drink in Indonesia and the popularity of tea extends across the entire country. Unlike coffee, which is usually avoided by ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Analgesics in Indonesia

The leading companies in analgesics are trying to increase brand awareness through Corporate Social Responsibility (CSR) programmes. Leading companies, such as Tempo Scan Pacific and Sterling Products, are well known for their CSR programmes to ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Calming and Sleeping in Indonesia

City dwellers in Indonesia generally face high stress levels, combined with a busy lifestyles, often leading to insomnia. Some consumers choose to visit a doctor for prescription drugs, while others seek help from OTC products, driving demand for ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Indonesia

The effects of global warming are causing erratic weather changes. Over the review period the dry season in Indonesia was hot and the rainy season longer, resulting in flooding in many cities. Consequently there was a wide range of illnesses ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Dermatologicals in Indonesia

Due to increasing levels of pollution and unhealthy lifestyles, both in urban and rural areas, there are increasing skin problems in Indonesia. Various skin problems, such as rash, ringworm and scabies, occur due to dirty water and other unsanitary ...

Jun 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Digestive Remedies in Indonesia

Increasingly hectic lifestyles, especially in urban areas, are contributing to the growth of digestive remedies. Hectic daily schedules have resulted in high levels of stress and irregular eating habits, leading to an increasing number of gastric ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Eye Care in Indonesia

Eye care posted value sales of Rp308 billion in 2014, driven solely by sales of standard eye care. Standard eye care products are common in Indonesia, widely available through various retail outlets. These include artificial tears, eye ointments and ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Herbal/Traditional Products in Indonesia

Towards the end of the review period herbal/traditional products established national popularity thanks to their longstanding presence. 2014 saw a tendency towards natural products such as herbal/traditional products that are considered healthy and ...

Jun 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Indonesia

The tobacco industry is one of the most established industries in Indonesia, with 66 million smokers. Many of these are children.

Jun 2015 | US$990 | Add to cart | View details

Country Report

Consumer Health in Indonesia

Many categories in consumer health registered double-digit current value terms growth in 2014, namely analgesics, cough, cold and allergy (hay fever) remedies, digestive remedies, as well as vitamins and dietary supplements. This was driven by the ...

Jun 2015 | US$2,650 | Pages: 92 | Add to cart | View details

Country Report

Sports Nutrition in Indonesia

In 2014 consumer awareness of sports nutrition products, largely driven by increased awareness of health and appearance, particularly among urban males. These products are widely available in various gyms/fitness centres, which mushroomed in major ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Indonesia

Increased awareness of preventive medicine, especially among high-income consumers, continues to help accelerate value sales of vitamins and dietary supplements in 2014. Marketing activities undertaken by players in vitamins and dietary supplements, ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Weight Management in Indonesia

Towards the end of the review period various health clinics, usually set up in major cities, offered a variety of weight loss programmes, including acupuncture, detoxification and liposuction. Such programmes are advertised in print media, offering a...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Wound Care in Indonesia

Wound care posted value sales of Rp669 billion in 2014, driven solely by sales of sticking plasters. Sticking plasters are highly common in Indonesia as they are widely available in various retail outlets and have extensive geographic penetration up ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Global Briefing

Evolving Habits in Global Beauty

Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

Jun 2015 | US$1,325 | Pages: 43 | Add to cart | View details

Global Briefing

The Future of Skin Care: Game-changing Trends and Influencers

Skin care remains the key revenue driver in beauty with global sales exceeding US$111 billion in 2014. Beyond China, Indonesia and India will be key growth markets by 2019. Demand and innovation are driven by multiple factors. On one hand, technology...

Jun 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Profile

Indonesia: Country Profile

Indonesia’s economy will accelerate modestly in 2015. Support will come from a pickup in public spending and gains in private consumption. The fall in commodity prices and tightening financial conditions are a drag. A reduction in fuel subsidies ...

May 2015 | US$200 | Pages: 9 | Add to cart | View details

Country Briefing

Technology, Communications and Media: Indonesia

Indonesia has one of the most rapidly emerging digital economies in the world, as its large population makes the mass switch to regular usage of technology products. The country’s urban areas are growing epicentres of mobile gaming, e-commerce and ...

May 2015 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Air Treatment Products in Indonesia

Cooling appliances continued to dominate air treatment products in Indonesia during the review period. Given Indonesia's tropical climate, air treatment products was considered a necessity in majority of households. Cooling fans continued to ...

May 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Dishwashers in Indonesia

While other categories in consumer appliances saw increased sales volume, dishwashers saw slow volume growth in 2014. Dishwashers products were becoming popular and were considered luxury appliances in Indonesia. Demand for dishwashers was limited to...

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Food Preparation Appliances in Indonesia

Food processors recorded the highest sales volume in food preparation appliances in 2014, as did countertop blenders. Indonesian households were already familiar with these appliances and they were not considered luxury. However, some appliances in ...

May 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Heating Appliances in Indonesia

Heating appliances sales remained negligible during the review period because of the tropical climate of Indonesia. Indonesian consumers do not need heating appliances.

May 2015 | US$990 | Add to cart | View details

Country Report

Home Laundry Appliances in Indonesia

Home laundry appliances in Indonesia continued to attract the attention of Indonesian households with retail volume growth of 16% in 2014. This was higher than the volume growth of refrigeration appliances. With development of the property market in ...

May 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Irons in Indonesia

The majority of households in Indonesia own irons in 2014 thus retail volume growth depended on product replacement. When the number of launderettes increased in big cities, selling irons was negatively affected because people could have their ...

May 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Large Cooking Appliances in Indonesia

In 2014, demand for large cooking appliances continued to increase at a slightly faster pace than in previous years. In Indonesia, large cooking appliances continued to be targeted at high-end consumers in urban areas. Low-income households saw large...

May 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Microwaves in Indonesia

In 2014, strong growth of microwaves was mainly due to urbanisation and changing lifestyles of modern families in Indonesia. Modern families, especially in large cities, began to live busy lives and consequently choose practical items. Frozen food ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Consumer Appliances in Indonesia

In 2014, the property industry in Indonesia continued to grow, albeit more slowly than in 2013. This was due to an increase in interest rates by Indonesia Bank, the weakening of the rupiah against the US dollar and general elections in the country in...

May 2015 | US$2,650 | Pages: 121 | Add to cart | View details

Country Report

Personal Care Appliances in Indonesia

Personal care appliances in Indonesia continued to be dominated by hair care appliances, especially hair dryers. Hair dryers was common in every household, especially in urban areas. However, due to high penetration, volume growth slowed down. Some ...

May 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Refrigeration Appliances in Indonesia

In 2014, consumers considered smart features in the purchase of refrigerators and no longer based their decision on basic functions and price alone. Modern lifestyles with greater health awareness and consideration of the environment contributed ...

May 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Small Cooking Appliances in Indonesia

At the end of review period, small cooking appliances in Indonesia remained dominated by two products: freestanding hobs and rice cookers. From the total sales volume of nine million units, freestanding hobs and rice cookers had a combined eight ...

May 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Indonesia

Kettles remained the main driver of small kitchen appliances (non-cooking) in Indonesia in the review period as sales of other small kitchen appliances continued to be negligible.

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Vacuum Cleaners in Indonesia

Vacuum cleaners in Indonesia continued to target upper middle consumers in 2014. More Indonesian households used vacuum cleaners to clean carpets. They cleaned hard floors with traditional brooms. Given that only a few households in Indonesia had ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Laundry Care in Indonesia

Laundry care remains the largest contributor within home care in Indonesia, comprising 60% of the total home care value size in 2014. Growing disposable income has certainly boosted spending on laundry care as Indonesians regard it as a basic ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Home Care in Indonesia

Despite the weakening economy due to a rising inflation rate, increasing fuel prices and electricity tariff and other commodity prices, consumers continued to spend more on home care in 2014 on the back of continuous growth of disposable income. ...

May 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Indonesia

Demand for polishes was relatively stable during the year, registering mild volume growth. High unit price increases, however, escalated value sales far above the volume growth rate. Shoe polish continues to be the main driver within polishes in ...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Surface Care in Indonesia

Indonesia as a developing country continued to see development of housing complexes or residences, apartments and office buildings during 2014. On top of that, growing population spurs housing demand year on year. Kementerian Perumahan Rakyat ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Toilet Care in Indonesia

Various campaigns for toilet cleanliness such as the “1000 school toilets” movement by Unilever Indonesia have significantly raised hygiene awareness amongst Indonesian households, particularly amongst low-income segments. Harpic’s 3M campaign (3M ...

May 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Air Care in Indonesia

Poor public transportation in Indonesia continued to spur demand for private vehicles, including cars, and especially in major cities during the review period. Despite continuous fuel price increases, as there was a fuel subsidy cut, rising ...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Bleach in Indonesia

Bleach continues to lose popularity amongst Indonesians due to the presence of detergents with bleaching attributes. These detergents are labelled as putih or white such as Surf Putih, So Klin Higinis Putih, Total Putih, Daia Putih, etc. Bleach is ...

May 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Dishwashing in Indonesia

More variants of dishwashing liquid are available in Indonesia compared to a year ago. Recent releases include those with added properties such as antibacterial, extra power, anti-odour or gentle on hands. The latest one was Sunlight Clean & Soft, ...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in Indonesia

Home insecticides remained the second biggest contributor in value sales to home care in Indonesia in 2014 due to its high volume catering to all income segments as a daily household need. Indonesia’s tropical climate is a natural breeding ...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Soft Drinks Packaging in Indonesia

Towards 2014, more soft drinks products were launched in PET bottles. While metal beverage cans and liquid carton packaging are limited for one-time consumption, the PET bottle has the advantage of a re-sealable cap. For this reason, some types of ...

May 2015 | US$990 | Add to cart | View details

Country Report

Alcoholic Drinks Packaging in Indonesia

Boosted by strong growth within beer, alcoholic drinks packaging sales continued to expand at a robust rate of 11% in 2014. Traditional glass bottles for alcoholic drinks packaging remain the most popular pack type as glass bottles are regarded as ...

May 2015 | US$990 | Add to cart | View details
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