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 Market Research for Indonesia

Euromonitor publishes reports on industries, consumers and demographics in Indonesia.

  • Industry specific reports offer insight into market size and market share in Indonesia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Indonesia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Indonesia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Statistics indonesia factfile.

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Country Report

Pasta in Indonesia

During the review period, Western food continued to grow in popularity, especially among middle-class city dwellers. Historically, pasta was exclusive to high-end Western restaurants. Pasta has seen an increase in consumer acceptance. As the number ...

Mar 2015 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Indonesia

Manufacturers have to constantly innovate amidst stiff competition in sauces, dressings and condiments. For example, leading player Heinz ABC Indonesia PT released Sambal Masak in April 2013. This is a chili-based wet/cooking sauce, which offers ...

Mar 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Soup in Indonesia

Increasingly busy lifestyles of urban consumers drive demand for practical food solutions, such as packaged soup. These products allow busy consumers to enjoy more variety of food with less preparation time. With the increasing demand, both domestic ...

Mar 2015 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Indonesia

As the fourth largest population in the world, Indonesia is a promising market for sweet and savoury snacks. All ages, from small children to adults, like the products. The consumer base for these products covers all age groups and income segments, ...

Mar 2015 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Noodles in Indonesia

People today have very busy lifestyles, living in big cities that are very crowded, so they tend to choose foods that are quick, practical and tasty. Instant noodles became one of the alternative foods that do not require a long time to prepare. ...

Mar 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Packaged Food in Indonesia

Packaged food witnessed another year of respectable performance in 2014 in Indonesia. Double-digit value growth was again achieved, thanks to continued favourable volume growth and numerous new product launches, supported by aggressive promotional ...

Mar 2015 | US$6,500 | Pages: 296 | Add to cart | View details

Country Report

Baked Goods in Indonesia

Consumer lifestyles continuously shifted, particularly in Indonesia’s larger cities, during the review period. Consumers in big cities started to appreciate more practical and convenient ways of serving and eating meals. Baked goods thus successfully...

Mar 2015 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Bakery in Indonesia

Artisanal bakeries continued to lead baked goods in Indonesia, with a share of 49%, a marginal drop from 2013. Artisanal bakeries successfully maintained their prominence because of their firm presence both in independent retail bakery outlets and ...

Mar 2015 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

Biscuits in Indonesia

Despite the fact that Indonesian consumers are striving for a healthier life, a series of new products in sweet filled biscuits were launched during the review period. Sweet biscuits continued to be a main driver of biscuits sales growth in 2014. ...

Mar 2015 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Breakfast Cereals in Indonesia

Breakfast cereals manufacturers continued targeting middle- to upper-income consumers during 2014. Because consumers continued to perceive breakfast cereal products as premium products, they gained more attention from Indonesians consumers. The ...

Mar 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Ice Cream in Indonesia

The already high penetration of ice cream in Indonesia meant that manufacturers had limited options other than to extend innovation and launch new products to boost volume sales in Indonesia. Following the success of new products launched in 2013, ...

Mar 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Oils and Fats in Indonesia

Indonesian consumers continue using vegetable and seed oil as a major ingredient when cooking. After a significant price increase in 2013, vegetable and seed oil’s price remained more stable in 2014. Consumers therefore reverted to using medium and ...

Mar 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Snack Bars in Indonesia

The growing awareness of healthier lifestyles prominently drove the solid growth of snack bars in Indonesia over the review period. Snack bars gained were more widely accepted, in particular amongst middle- to high-end consumers, and were perceived ...

Mar 2015 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Spreads in Indonesia

Spreads, although still mainly consumed by middle- to high-income consumers, grew in line with the rising popularity of bread. Apart from bread, spreads are also widely used on other foods including waffles, pancakes and in baking cookies. ...

Mar 2015 | US$900 | Pages: 52 | Add to cart | View details

City Review

Jakarta City Review

Jakarta is a key commercial, political and business hub of Indonesia. In terms of human development index (a composite demographic measure), the city is more advanced than the rest of Indonesia, but rapid urbanisation across the country poses serious...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

Global Briefing

The Rise of Luxury Spending and High Income Earners in Emerging Markets

The global picture of wealth is changing and the number of high income earners in emerging markets is rising rapidly. This briefing will provide some insight into the profiles and spending habits of high income earners and long-term forecasts for ...

Feb 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Global Briefing

Beauty and Personal Care Packaging in Asia Pacific: Examining the Opportunities

Growth from India, China and Indonesia drives Asia Pacific to lead packaging demand in the global beauty and personal care industry. Manufacturers launch in innovative pack formats, sizes and functionality with leading pack types of squeezable ...

Feb 2015 | US$1,200 | Pages: 49 | Add to cart | View details

Country Report

Spectacles in Indonesia

While some people might wear contact lenses for cosmetic purposes, most tend to wear spectacles for eye-correction purposes. However, fashion trends are also having an influence on spectacles. Consumers’ behaviour in selecting spectacles is becoming ...

Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Contact Lenses in Indonesia

Contact lenses saw positive growth in 2014. Demand for products was increasing as many consumers, especially young ones, perceive contact lenses to be a necessity in their daily lives. While a number of consumers was adopting contact lenses for ...

Jan 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Eyewear in Indonesia

An increase in the usage of electronic devices, such as smartphones, tablets and computers, was visible in the country’s urban areas in 2014. With more people spending longer hours looking at digital screens, there was an increasing number of people ...

Jan 2015 | US$1,100 | Pages: 36 | Add to cart | View details

Country Report

Writing Instruments in Indonesia

Writing instruments continued to perform robustly in 2014, thanks largely to expansion of the consumer base and players’ marketing activities. In addition to demand from core users, especially students and office workers, children nowadays start to ...

Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Watches in Indonesia

To a number of Indonesian consumers, especially middle- to upper-income consumers, watches do not just keep time but also are accessories representing the owner’s preference and personal characteristics. The growth of watches has been supported by an...

Jan 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Personal Accessories in Indonesia

Driven by urbanisation, a rising number of Indonesians are increasingly concerned about their personal appearance, which in turn has stimulated demand for personal accessories. The increasing number of middle-income and affluent consumers, especially...

Jan 2015 | US$1,100 | Pages: 63 | Add to cart | View details

Country Report

Jewellery in Indonesia

In 2014, jewellery in Indonesia accrued volume growth of 6%, slightly higher than the 5% volume CAGR seen over the review period. Driven by urbanisation and rising number of middle-income consumers, a higher number of Indonesians became more ...

Jan 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Bags and Luggage in Indonesia

Bags and luggage increased by 14% in current value in 2014 due to the rising number of middle-income consumers and the growing number of women in the Indonesian workforce as well as the recent opening of numerous new shopping malls in many cities in ...

Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Luxury Goods in Indonesia

In 2014, the number of middle class and affluent consumers continued to rise in Indonesia, amidst rising prices of basic necessities due to increases in the regional minimum wage, industrial electricity tariff, liquefied petroleum gas (LPG) and ...

Jan 2015 | US$1,100 | Pages: 59 | Add to cart | View details

Global Briefing

Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels

Demographic changes in emerging markets are strongly impacting the way consumers shop. Retailers have to adapt accordingly to cater to a new aspirational middle class, with access to higher levels of discretionary spending. This briefing assesses the...

Jan 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Strategy Briefing

New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey

With their growing economies, rising incomes and young, expanding populations, the five emerging markets of Nigeria, Indonesia, Mexico, Philippines and Turkey offer a wealth of opportunities for marketers facing stagnant demand in developed markets. ...

Jan 2015 | US$1,200 | Pages: 85 | Add to cart | View details

Country Report

Financial Cards and Payments in Indonesia

Growth for financial cards remains prevalent in Indonesia in 2014 with a slightly better growth in value compared to the previous year. Some major turbulence happening in the financial sector during 2013 has slackened the growth such as the rate of ...

Dec 2014 | US$1,900 | Pages: 62 | Add to cart | View details

Country Report

Consumer Lending in Indonesia

After the increase of BI’s rate by 175 basis points to 7.5% in 2013 in an attempt to reduce the rising value of the US dollar against the rupiah, the foreign trade deficit and soaring domestic inflation, consumer lending is expected to slow down ...

Dec 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Global Briefing

Unlocking Diverse Opportunities in Beauty in Asia Pacific

The Asia Pacific region encompasses countries with diverse economies. While China remains a global growth engine, Japan’s beauty market continues to contract. However, opportunity areas are clearly showing demand for product customisation, mass ...

Dec 2014 | US$1,200 | Pages: 50 | Add to cart | View details

Country Report

Frozen Processed Food in Indonesia

Frozen processed food is expected to record robust 19% growth in 2014 in current value terms. It is mainly being driven by the rapid opening of modern grocery retailers outlets, particularly hypermarkets and supermarkets. Leading hypermarkets in ...

Dec 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Ready Meals in Indonesia

The main drivers of the increasing popularity of ready meals are urban consumers with busy lifestyles. Fast food is preferred because the preparation time is short and easy. In addition, fast food is increasing in popularity due to an increase in the...

Dec 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Canned/Preserved Food in Indonesia

Canned/preserved food is witnessing another dynamic year, with robust current value growth of 19% projected for 2014. This strong growth is due to consumers’ increasingly busy lifestyles, where practicality is much preferred. Despite increasing ...

Dec 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Chilled Processed Food in Indonesia

Chilled processed food is witnessing another year of robust growth in 2014, and a current value sales rise of 19% is projected. It is mainly being driven by the rapid expansion of modern retail outlets such as hypermarkets. Due to the nature of the ...

Dec 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Dried Processed Food in Indonesia

Dried processed food is expected to register double-digit current value growth of 16% in 2014, thanks to the increasingly busy lifestyles of urban citizens, which are prompting them to eat more instant food, such as instant noodles and dried ready ...

Dec 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Full-Service Restaurants in Indonesia

Increasing busy and hectic lifestyles, particularly for urban consumers, are resulting in a growing number of consumers with little time for housework, including cooking and preparing food. With a growing number of consumer foodservice players ...

Dec 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Indonesia

100% home delivery/takeaway entered Indonesia just prior to the review period in 2007 with the launch of Pizza Hut Express. Pizza 100% home delivery/takeaway continued to expand during the review period, with new outlets opening in Indonesia’s major ...

Dec 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Consumer Foodservice in Indonesia

Towards the end of the review period, consumer foodservice continued to see good current value growth, with full-service restaurants, fast food and street stalls/kiosks being major drivers. A robust performance was mainly due to rapid expansion in ...

Dec 2014 | US$1,900 | Pages: 130 | Add to cart | View details

Country Report

Self-Service Cafeterias in Indonesia

Indonesian consumers are spending more time on a weekly basis away-from-home, whether at work or studying in schools. This is leading to growing demand for fast and affordable meals. A growing number of workers and students are thus seeking fast and ...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Indonesia

Street stalls/kiosks continues to be the most affordable consumer foodservice channel in Indonesia and is also one of the most prevalent, alone accounting for 46% outlet volume in overall consumer foodservice in 2013. These outlets are widely present...

Dec 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cafés/Bars in Indonesia

Cafés/bars continued to expand by opening more new outlets towards the end of the review period. Outlet volume grew by almost 5% in 2013 over the previous year, reaching 4,085 outlets. Cafés/bars in Indonesia’s major cities such as Jakarta, Bandung ...

Dec 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Fast Food in Indonesia

While over the past few years, the chained Asian fast food was led by primarily Indonesian food and Japanese food, including Es Teler 77, Mister Baso, HokBen and Goiza Beef Bowl, yet these brands were loosing their shares over the review period. The ...

Dec 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Indonesia

Consumer foodservice operators sought greater diversity in outlet location towards the end of the review period as they sought to increase value share in an increasingly competitive area. Leading specialist coffee shop chain Starbucks for example ...

Dec 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Home Audio and Cinema in Indonesia

As later technology than hi-fi systems, home cinema and speaker systems continued to take over sales of home audio and cinema in Indonesia with its growing contribution. It grew by 40% in retail volume terms in 2014; the highest among the rest owing ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Imaging Devices in Indonesia

Imaging devices in Indonesia faced increased competition from a growing number of smartphones and tablets with more advanced camera technology, including larger megapixels, or ultrapixels, and other features such as zooming, adjusting shutter speed, ...

Nov 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

In-Car Entertainment in Indonesia

There were a growing number of navigation applications available for free to mainly Android users during the review period including the famous Google Map. For this reason, growth of in-car navigation was stunted from what was expected, especially as...

Nov 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Mobile Phones in Indonesia

Mobile phones continued to be the most dynamic category in consumer electronics during 2014, both globally and on a domestic level. Towards the end of the review period, Indonesian mobile phones closely followed international development through the ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Electronics in Indonesia

For a second consecutive year after more than a decade, consumer electronics registered single-digit volume growth in 2014. With increasing penetration of particular mobile phones, as the largest contributor to retail volume sales of consumer ...

Nov 2014 | US$1,900 | Pages: 79 | Add to cart | View details

Country Report

Portable Players in Indonesia

Portable players continued to be the most negatively affected by the rise of smartphones and tablets in Indonesia, if not globally, during 2014. The massive growth of these products ranging from low end up to premium facilitated fast penetration ...

Nov 2014 | US$900 | Pages: 16 | Add to cart | View details
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