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 Market Research for Indonesia

Euromonitor publishes reports on industries, consumers and demographics in Indonesia.

  • Industry specific reports offer insight into market size and market share in Indonesia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Indonesia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Indonesia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Statistics indonesia factfile.

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Country Report

Deodorants in Indonesia

During 2013, deodorants continued to be threatened by mass fragrances, which come in various attractive aromas and packaging design. Mass fragrances also attempted to attract consumers from all income groups and age groups. In addition, deodorants ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Depilatories in Indonesia

Women accounted for over 50% of the total Indonesian population in 2013, yet sales of depilatories remained negligible at the end of the review period. Over the review period, depilatories remained a foreign concept to the majority of Indonesian ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Indonesia

In 2013, fragrance manufacturers continued to focus targeting middle- to upper-income consumers who had high purchasing power. Manufacturers in fragrances boosted efforts to improve the image of mass fragrances through various strategies including ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Indonesia

Given that hair care, which is dominated by shampoos, is already considered saturated, manufacturers continued to introduce new products to address specific consumer needs in 2013. With the urbanisation and increasingly busy lifestyle of urban ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Indonesia

Men’s grooming continued to show a strong double-digit current value growth in 2013. Urban male consumers have become more concerned about their appearance and more of them started to use men’s grooming to enhance their looks. Appearance matters more...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Oral Care in Indonesia

Faced with product maturity, oral care manufacturers offered various products targeted to treat different dental problems. Product segmentation was clearly evident in oral care, especially toothbrushes and toothpaste – the two biggest contributors to...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beauty and Personal Care in Indonesia

In May 2013, the Indonesian government finally decided to increase the fuel price significantly, despite a nationwide protest from consumers. The soaring price of fuel placed great pressure on both production and distribution costs for various ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Sets/Kits in Indonesia

2013 saw more companies offering sets/kits and expanding the product offerings of leading brands. For example, the leading direct selling company Orindo Alam Ayu PT, which only offered sets/kits only during Christmas or Valentine’s Day prior to 2013,...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Indonesia

2013 continued to record a heavier emphasis on natural ingredients within skin care, both by leading multinationals as well as prominent local players. For example, Unilever launched Pond’s White Beauty containing Korean ginseng, while Monica Hijau ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sun Care in Indonesia

Towards 2013, the advancing global warming concern prompted more consumers using sun protection in order to keep their skin healthy and young. Many consumers use sun protection to protect their skin from illnesses such as skin cancer. A number of ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Indonesia

Despite witnessing declining birth rates towards 2013, the birth rate in Indonesia which reached 17 births per 1,000 population in 2013 was considered high and baby and child-specific products remained attractive. New players therefore entered the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Bath and Shower in Indonesia

2013 witnessed several new product launches with specific benefits across bath and shower. They included Lifebuoy Colour Changing Hand Soap – liquid soap with colour that can change from white to green when the germs have been removed. Other new ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Colour Cosmetics in Indonesia

The majority of Indonesians from middle- to lower-income groups still perceive colour cosmetics as less of a necessity than other beauty and personal care products such as bath and shower, hair care and oral care products. The trend became more ...

Aug 2014 | US$900 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Indonesia

Indonesia is a highly populous country; it has a large young population and a growing population aged over 60. More young urbanites are delaying having children or have just one child and opt to live in apartments. Given that the economy has been ...

Jul 2014 | US$1,900 | Pages: 51 | Add to cart | View details

Country Report

Health and Wellness in Indonesia

Health and wellness (HW) in Indonesia saw another year of respectable current value growth in 2013, albeit slower than in 2012. Following significant fuel price hikes in the first part of 2013 as well as increasing Rupiah exchange rates against the ...

Jul 2014 | US$1,900 | Pages: 92 | Add to cart | View details

Country Report

Hosiery in Indonesia

In 2013 hosiery posted modest current value growth of 5%, largely driven by price increases rather than improved volume growth. Indeed, consumers are not usually brand-conscious when it comes to socks, the only product contributing to sales of ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Jeans in Indonesia

2013 continued to be a bright year for jeans in Indonesia, as current value sales increased significantly, by 14%, up from a 13% increase in 2012. Indeed, 2013 saw a flurry of new product launches, which were dominated by products with value-added ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Menswear in Indonesia

In 2013 menswear continued to experience robust growth of 10% in current value terms. Towards 2013, Indonesian men became more concerned about their appearance, as they spent more on male-specific personal care products, as well as on high-quality ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear in Indonesia

Despite a nationwide protest from consumers, the Indonesian government finally decided to increase fuel prices significantly starting in May 2013. The soaring price of fuel put great pressure on both production and distribution costs for various ...

Jul 2014 | US$1,900 | Pages: 84 | Add to cart | View details

Country Report

Sportswear in Indonesia

2013 continued to witness increased health awareness amongst Indonesians, which further changed consumers’ attitudes towards sport in the country. Many Indonesians, especially urban consumers, are including physical exercise in their daily routine. ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Womenswear in Indonesia

Robust growth of 14% was seen in womenswear in 2013. This was largely underpinned by a steady increase in the number of middle- to high-income consumers in the country, who spent more on premium products. More women in urban areas were also spending ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Apparel Accessories in Indonesia

In 2013 apparel accessories posted current value growth of 8%; this was driven more by price increases than by a significant improvement in volume sales. Price increases were attributed to better designs and the better quality of the apparel ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Childrenswear in Indonesia

Despite the tough economic conditions in the country after significant fuel price increases in 2013, middle- to high-income consumers still had high enough purchasing power to buy branded and even more sophisticated childrenswear. Furthermore, ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Footwear in Indonesia

According to trade sources, consumers nowadays are not only looking only for good design when purchasing footwear; they are paying more attention to comfort. This means that the footwear must be made from comfortable materials, which translates into ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Air Care in Indonesia

Healthy growth was recorded by air care in 2013 as sales increased at a faster rate compared to 2012. The highest current value sales growth was maintained by gel air fresheners at 76%, followed by electric air fresheners with 36% growth. Gel air ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Bleach in Indonesia

Laundry detergents launched formulas with bleaching attributes that claim to whiten clothing. Bleach itself declined each year of the review period, as users showed a preference to use all in one solutions provided by detergents. Bleach is also ...

Jun 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Dishwashing in Indonesia

Dishwashing maintained its stable growth in 2013. The gap between value and volume sales growth widened as the price increase contributed to growth in value sales. Dishwashing’s growth rate remained strong, with total contribution from sales of hand ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in Indonesia

The increase in the number of dengue fever cases in Indonesia raised the importance of protection from mosquito bites. Home insecticides plays a big role in guarding the safety of homes. The use of home insecticides, whether coil products or aerosol ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Laundry Care in Indonesia

As the size of washing machines grew quite significantly in 2013, sales of detergents increased as well. Detergents specialised for washing machine use are becoming more popular. Converting from hand wash detergents to automatic detergents will take ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Home Care in Indonesia

2013 marked the year of price increases in consumer goods, mostly fuelled by price increases of petrol, gas and raw materials. Double-digit price increases impacted on value growth, while growth in volume slowed down marginally. The rise in value ...

Jun 2014 | US$2,400 | Pages: 69 | Add to cart | View details

Country Report

Polishes in Indonesia

Shoe polish continued to support growth of polishes in 2013. After its rebound towards the end of the review period, shoe polish continued to record strong growth in 2013. The trend in using traditional solid shoe polish is disappearing causing this ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Indonesia

2013’s trend for surface cleaners continued to focus on product segmentation based on specialization. Manufacturers attempts to differentiate their products through offering specific products for different surfaces such as floors or toilet surfaces. ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Toilet Care in Indonesia

Toilet care in Indonesia is becoming increasingly important as Indonesians’ views on cleanliness are related to health issues. Toilet liquids contributed the highest sales compared to in-cistern devices and ITBs that are still quite new in Indonesia....

Jun 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Incontinence in Indonesia

Incontinence recorded robust growth in 2013. Perceived as being childish before, the security and convenience offered by incontinence has given this product wider acceptance. Distributed in modern retailers, incontinence products are targeted at ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Indonesia

The birth rate in Indonesia did not slow in 2013 and the increasing number of babies and infants in the country continues to fuel demand for nappies/diapers/pants products. Indonesian parents are increasingly protective of their children and less ...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in Indonesia

Tissue and hygiene continued to record strong growth in 2013. As the importance of products in this area is growing rapidly, not only amongst Indonesian’s in urban areas but also in rural areas, tissue and hygiene is predicted to maintain double ...

Jun 2014 | US$2,400 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in Indonesia

Rising consumer health and hygiene awareness is boosting retail tissue sales growth. A growing number of people are carrying tissues in their bags and public toilets increasingly provide toilet paper for users. Toilet paper was the biggest driver of ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Indonesia

The role of females in Indonesia has changed greatly in recent years, with women now being more active in the work place. While the use of sanitary protection is already quite common among urban female consumers, the rural female population is still ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Indonesia

Baby wipes continued to dominate general purpose wipes in 2013, with the Mitu brand leading sales. With baby wipes dominating, sales growth within wipes is dependent on the birth rate, which remains high in Indonesia. Despite its family planning ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Indonesia

Away-from-home tissue and hygiene sales are being boosted by the growing popularity of consumer food service and tourism in Indonesia. The increasing popularity of eating-out among urban consumers also impacted AFH tissue and hygiene positively, ...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Indonesia

Cotton wool/buds/pads sales continued to increase in 2013. Consumption of products in this area relies on population growth, especially of females, who are the main users of cotton products. While cotton buds are used by both males and females, ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Indonesia

Growth of canned/preserved food packaging was maintained at a double-digit level in 2013 following growing demand for canned/preserved food, particularly canned/preserved meat and fish. Both preserved corned beef and canned sardines/mackerel are ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Baby Food Packaging in Indonesia

Baby food continues to grow on the back of an expanding population in Indonesia as well as rising disposable incomes. Despite the growing campaign for breastfeeding and the affordability of fresh foods, baby food continues to grow as a primary meal ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Indonesia

Spurred by growing interest in cuisine among Indonesians, whether in foodservice establishments or home cooking, sauces, dressings and condiments saw strong growth in 2013. The variety of products available also increased, offerings more options for ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Dairy Packaging in Indonesia

Dairy packaging nearly maintained the previous year’s performance through continuous growing consumption of dairy products, in particular flavoured milk drinks. Manufacturers’ efforts in tapping children have resulted in sustainable double-digit ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Confectionery Packaging in Indonesia

Confectionery as an impulse product grew at a moderate rate over the review period due to the expanding population and rising levels of disposable income. This product category reaches various income segments from low- to high-income groups. Such ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Adult Mouth Care in Indonesia

In Indonesia, the most common use for adult mouth care products is to treat mouth ulcers, which are commonly caused by a viral infection or friction from broken teeth. Although analgesics such as paracetamol or ibuprofen can help to reduce pain, many...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Analgesics in Indonesia

Aside from promotional activities on television, in printed media and on social networks, leading companies in analgesics attempted to raise brand awareness through their Corporate Social Responsibility (CSR) programmes. Prominent companies such as ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Calming and Sleeping in Indonesia

Urban dwellers in Indonesia commonly face high levels of stress at both work and home, which combined with hectic lifestyles, is causing insomnia. Some of these consumers opt to visit doctors for prescribed medicine. Others seek help from OTC ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details
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