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 Market Research for Indonesia

Euromonitor publishes reports on industries, consumers and demographics in Indonesia.

  • Industry specific reports offer insight into market size and market share in Indonesia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Indonesia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Indonesia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Statistics indonesia factfile.

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Country Report

Air Treatment Products in Indonesia

Cooling appliances continued to dominate air treatment products in Indonesia during the review period. Given Indonesia's tropical climate, air treatment products was considered a necessity in majority of households. Cooling fans continued to ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Dishwashers in Indonesia

While other categories in consumer appliances saw increased sales volume, dishwashers saw slow volume growth in 2014. Dishwashers products were becoming popular and were considered luxury appliances in Indonesia. Demand for dishwashers was limited to...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Food Preparation Appliances in Indonesia

Food processors recorded the highest sales volume in food preparation appliances in 2014, as did countertop blenders. Indonesian households were already familiar with these appliances and they were not considered luxury. However, some appliances in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Heating Appliances in Indonesia

Heating appliances sales remained negligible during the review period because of the tropical climate of Indonesia. Indonesian consumers do not need heating appliances.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Home Laundry Appliances in Indonesia

Home laundry appliances in Indonesia continued to attract the attention of Indonesian households with retail volume growth of 16% in 2014. This was higher than the volume growth of refrigeration appliances. With development of the property market in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Irons in Indonesia

The majority of households in Indonesia own irons in 2014 thus retail volume growth depended on product replacement. When the number of launderettes increased in big cities, selling irons was negatively affected because people could have their ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Large Cooking Appliances in Indonesia

In 2014, demand for large cooking appliances continued to increase at a slightly faster pace than in previous years. In Indonesia, large cooking appliances continued to be targeted at high-end consumers in urban areas. Low-income households saw large...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Microwaves in Indonesia

In 2014, strong growth of microwaves was mainly due to urbanisation and changing lifestyles of modern families in Indonesia. Modern families, especially in large cities, began to live busy lives and consequently choose practical items. Frozen food ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Consumer Appliances in Indonesia

In 2014, the property industry in Indonesia continued to grow, albeit more slowly than in 2013. This was due to an increase in interest rates by Indonesia Bank, the weakening of the rupiah against the US dollar and general elections in the country in...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Personal Care Appliances in Indonesia

Personal care appliances in Indonesia continued to be dominated by hair care appliances, especially hair dryers. Hair dryers was common in every household, especially in urban areas. However, due to high penetration, volume growth slowed down. Some ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Refrigeration Appliances in Indonesia

In 2014, consumers considered smart features in the purchase of refrigerators and no longer based their decision on basic functions and price alone. Modern lifestyles with greater health awareness and consideration of the environment contributed ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Small Cooking Appliances in Indonesia

At the end of review period, small cooking appliances in Indonesia remained dominated by two products: freestanding hobs and rice cookers. From the total sales volume of nine million units, freestanding hobs and rice cookers had a combined eight ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Indonesia

Kettles remained the main driver of small kitchen appliances (non-cooking) in Indonesia in the review period as sales of other small kitchen appliances continued to be negligible.

May 2015 | US$1,000 | Add to cart | View details

Country Report

Vacuum Cleaners in Indonesia

Vacuum cleaners in Indonesia continued to target upper middle consumers in 2014. More Indonesian households used vacuum cleaners to clean carpets. They cleaned hard floors with traditional brooms. Given that only a few households in Indonesia had ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Laundry Care in Indonesia

Laundry care remains the largest contributor within home care in Indonesia, comprising 60% of the total home care value size in 2014. Growing disposable income has certainly boosted spending on laundry care as Indonesians regard it as a basic ...

May 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Home Care in Indonesia

Despite the weakening economy due to a rising inflation rate, increasing fuel prices and electricity tariff and other commodity prices, consumers continued to spend more on home care in 2014 on the back of continuous growth of disposable income. ...

May 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Indonesia

Demand for polishes was relatively stable during the year, registering mild volume growth. High unit price increases, however, escalated value sales far above the volume growth rate. Shoe polish continues to be the main driver within polishes in ...

May 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Surface Care in Indonesia

Indonesia as a developing country continued to see development of housing complexes or residences, apartments and office buildings during 2014. On top of that, growing population spurs housing demand year on year. Kementerian Perumahan Rakyat ...

May 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Toilet Care in Indonesia

Various campaigns for toilet cleanliness such as the “1000 school toilets” movement by Unilever Indonesia have significantly raised hygiene awareness amongst Indonesian households, particularly amongst low-income segments. Harpic’s 3M campaign (3M ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Air Care in Indonesia

Poor public transportation in Indonesia continued to spur demand for private vehicles, including cars, and especially in major cities during the review period. Despite continuous fuel price increases, as there was a fuel subsidy cut, rising ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Bleach in Indonesia

Bleach continues to lose popularity amongst Indonesians due to the presence of detergents with bleaching attributes. These detergents are labelled as putih or white such as Surf Putih, So Klin Higinis Putih, Total Putih, Daia Putih, etc. Bleach is ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Dishwashing in Indonesia

More variants of dishwashing liquid are available in Indonesia compared to a year ago. Recent releases include those with added properties such as antibacterial, extra power, anti-odour or gentle on hands. The latest one was Sunlight Clean & Soft, ...

May 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in Indonesia

Home insecticides remained the second biggest contributor in value sales to home care in Indonesia in 2014 due to its high volume catering to all income segments as a daily household need. Indonesia’s tropical climate is a natural breeding ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Asian Speciality Drinks in Indonesia

There are vastly different types of drinks classified under Asian speciality drinks and industry players in general do not consider these drinks to belong to the same category. Sales of Asian speciality drinks mostly come from "cooling water" brands...

May 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Bottled Water in Indonesia

A significant fuel price increase in 2014 led to rising prices of many basic necessities which drove the diminishing purchasing power of Indonesian consumers. Bottled water’s growth rate is affected by consumers’ choices in allocating their spending ...

May 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Carbonates in Indonesia

Carbonates maintained positive growth in terms of volume as well as in terms of current value in 2014. Carbonates, with a target audience of mostly teenagers and young adults, are seen to be refreshing drinks suitable for the tropical climate of ...

May 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Concentrates in Indonesia

Concentrates have become an economical solution for low-income groups of consumers in Indonesia, who comprise the majority of the population. A large proportion of concentrates sales come from low-income classes and thus sales rely heavily on the ...

May 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Juice in Indonesia

Juice maintained stable volume growth in 2014 by offering consumers a wide selection of flavours attracting individual palates. While orange remained the favourite flavour, a large selection of other flavours were available during the review period ...

May 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Indonesia

Population growth and growing urbanisation continue to be the main drivers of bottled water sales. An increasing number of health-conscious consumers in need of clean water and the importance of consuming enough daily water are also contributing to ...

May 2015 | US$2,100 | Pages: 106 | Add to cart | View details

Country Report

RTD Coffee in Indonesia

Growth of RTD coffee is being triggered by urbanisation in Indonesia and by demand for a convenient lifestyle following the hectic schedule of work and personal lives. RTD coffee plays a role as an energising drink containing caffeine which helps ...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

RTD Tea in Indonesia

RTD tea continues to be popular among soft drinks with a wide consumer base of all ages. In Indonesia, RTD tea ranks second in terms of off-trade volume and value sales, after bottled water. Tea, either plain or sweetened, is associated as the ...

May 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,450 | Pages: 63 | Add to cart | View details

Country Report

Retailing in Indonesia

With economic growth slowing down in 2014 especially at the second half of the year, Indonesian consumer spending also weakened as a result. Total retailing growth in terms of expansion in number of outlets and revenue sales slowed down in 2014 from ...

Mar 2015 | US$2,100 | Pages: 155 | Add to cart | View details

Country Report

Vending in Indonesia

Vending sales remained negligible in 2014, as the major proportion of Indonesia’s population was still unfamiliar with the concept and few machines are dispatched in primarily entertainment areas. Store-based retailing was the most common channel in ...

Mar 2015 | US$1,000 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Indonesia

Apparel and footwear specialist retailers was among the non-grocery specialists hit by weakening purchasing power due to rising living costs, primarily in basic necessities such as fuel, utility and rental, as well as the weakening Rupiah against the...

Mar 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Direct Selling in Indonesia

Direct selling continued to prevail in Indonesia through ongoing member recruitments across the country. The low cost of an initial start-up to sell through direct selling is one of the attractive traits for people to join. Those joining direct ...

Mar 2015 | US$1,000 | Pages: 42 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Indonesia

Electronics and appliance specialist retailers also slowed down in 2014 after enjoying high growth for the previous four years. Nonetheless, the current value growth rate remained robust at 8% compared to other non-grocery stores which in general ...

Mar 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Grocery Retailers in Indonesia

Modern grocery retailers continued to perform robust growth during 2014 scoring double-digit current value growth for many leading grocery retail chains. Convenience stores especially was able to lead as the best performing channel by recording 19% ...

Mar 2015 | US$1,000 | Pages: 66 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Indonesia

The continuous trend of modern outlets of health and beauty specialist retailers expanding at the expense of traditional ones remained as one of the key trends within the category during 2014. Pharmacies such as Kimia Farma continued to strongly ...

Mar 2015 | US$1,000 | Pages: 52 | Add to cart | View details

Country Report

Homeshopping in Indonesia

Homeshopping remains a relatively niche channel in Indonesia with only a few notable players present. Most homeshopping operators employ multi-channel strategies such as MNC Shop with its internet retailing, and FastWorld with its store-based ...

Mar 2015 | US$1,000 | Pages: 34 | Add to cart | View details

Country Report

Internet Retailing in Indonesia

Internet retailing in Indonesia flourished on the back of increasing internet penetration in Indonesia. The growth of internet subscribers was also supported by the rapid adoption of smartphones and tablets due to growing affordability both in terms ...

Mar 2015 | US$1,000 | Pages: 40 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Indonesia

Burgeoning costs in store-based retailing forced some retailers to go online or set up online stores. The rapid increasing e-commerce in Indonesia was primarily visible in leisure and personal goods among others such as apparel and consumer ...

Mar 2015 | US$1,000 | Pages: 47 | Add to cart | View details

Country Report

Mixed Retailers in Indonesia

Mixed retailers was amongst the most dynamic channels in retailing during 2014, continuing to secure double-digit growth of 13%. The weakening purchasing power in Indonesia impacted the category, slowing down the growth; however at the same time, ...

Mar 2015 | US$1,000 | Pages: 46 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Indonesia

Home and garden specialist retailers continued to command double-digit growth in 2014, primarily due to faster growth in home improvement and gardening stores. Continuous housing development surrounding Indonesian key cities, especially in terms of ...

Mar 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Pasta in Indonesia

During the review period, Western food continued to grow in popularity, especially among middle-class city dwellers. Historically, pasta was exclusive to high-end Western restaurants. Pasta has seen an increase in consumer acceptance. As the number ...

Mar 2015 | US$1,000 | Pages: 54 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Indonesia

Manufacturers have to constantly innovate amidst stiff competition in sauces, dressings and condiments. For example, leading player Heinz ABC Indonesia PT released Sambal Masak in April 2013. This is a chili-based wet/cooking sauce, which offers ...

Mar 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Soup in Indonesia

Increasingly busy lifestyles of urban consumers drive demand for practical food solutions, such as packaged soup. These products allow busy consumers to enjoy more variety of food with less preparation time. With the increasing demand, both domestic ...

Mar 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Indonesia

As the fourth largest population in the world, Indonesia is a promising market for sweet and savoury snacks. All ages, from small children to adults, like the products. The consumer base for these products covers all age groups and income segments, ...

Mar 2015 | US$1,000 | Pages: 62 | Add to cart | View details

Country Report

Noodles in Indonesia

People today have very busy lifestyles, living in big cities that are very crowded, so they tend to choose foods that are quick, practical and tasty. Instant noodles became one of the alternative foods that do not require a long time to prepare. ...

Mar 2015 | US$1,000 | Pages: 56 | Add to cart | View details

Country Report

Packaged Food in Indonesia

Packaged food witnessed another year of respectable performance in 2014 in Indonesia. Double-digit value growth was again achieved, thanks to continued favourable volume growth and numerous new product launches, supported by aggressive promotional ...

Mar 2015 | US$7,150 | Pages: 296 | Add to cart | View details
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