Indonesia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Indonesia StatisticsConsumer Lifestyles in IndonesiaIndonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Beer in Indonesia

    Jun 2018

    The after-effects of Permendag No 06/M-DAG/PER/1/2015 continued to affect beer in 2017, with the off-trade channel seeing a decline. Hence, players decided to deal with the situation by switching their focus to the on-trade channel. In 2017, more ...

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    Cider/Perry in Indonesia

    Jun 2018

    In 2017, new products were introduced in Indonesia, which stimulated growth in cider/perry. One example is Strongbow cider, which was imported by Multi Bintang Indonesia in late 2016. Cider has gained popularity as it has a low alcohol content, and ...

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    Rtds/High-Strength Premixes in Indonesia

    Jun 2018

    2017 saw slow retail spending, mainly due to weak consumer confidence and changing consumer values. The effect was especially strong for RTDs/high-strength premixes, which rely more heavily on off-trade than on-trade channels. In addition, Permendag ...

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    Spirits in Indonesia

    Jun 2018

    One of the main reasons for declining sales of spirits in 2017 was the decline in sales of domestic products. Compared with imported products, domestic products have a lower unit price, and thus target middle- to lower-income households. However, ...

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    Wine in Indonesia

    Jun 2018

    The majority of non-grape wine in Indonesia consists of products under fruit and herbal wine, which are mainly used by consumers as herbal medicine. In 2017, sales of non-grape wine continued to decrease, mainly due to declining demand. Due to ...

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    Alcoholic Drinks in Indonesia

    Jun 2018

    Alcoholic drinks have gained wider acceptance in Indonesia, due to an emerging younger generation which wants to start exploring alcoholic drinks, and increased openness towards drinking in a public setting, especially in on-trade channels. This ...

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    Better For You Beverages in Indonesia

    Jun 2018

    Given the rising obesity rates in the country and increasing incidence of diabetes, more urban consumers became increasingly health-conscious. They started to pay more attention to food and drinks they consumed and opted to take food and drinks with ...

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    Better For You Packaged Food in Indonesia

    Jun 2018

    Indonesian consumers are becoming increasingly health conscious and aware of the availability of BFY products. Reduced fat offerings are proving particularly popular, with the benefits of such products being easy to understand for all consumers. ...

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    Fortified/Functional Beverages in Indonesia

    Jun 2018

    Fortified/functional (FF) beverages remained the most appealing to consumers and held the biggest value share within HW beverages as of 2017, which was due to Indonesian consumers’ perception of fortification as offering extra value to products. This...

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    Fortified/Functional Packaged Food in Indonesia

    Jun 2018

    Baby food remains the leading fortified/functional area in Indonesia, with consumers generally being willing to spend more on their children. While a limited range of fortified/functional products are available in other areas, Indonesians remain ...

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    Free From in Indonesia

    Jun 2018

    In 2017, demand for free from products mainly remained limited to baby food, with parents being more willing to spend on free from baby food. Baby food products that are free from allergens are popular options among parents looking for baby milk ...

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    Naturally Healthy Beverages in Indonesia

    Jun 2018

    In 2017, NH beverages continued to record current value growth, thanks largely to rising health awareness among consumers. The mushrooming of convenience stores in the country, not only on high streets but also in residential areas, also helped to ...

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    Naturally Healthy Packaged Food in Indonesia

    Jun 2018

    Nut, seeds and trail mixes remains the leading naturally healthy packaged food area in Indonesia. Eating nuts and seeds is common for Indonesians, while nuts and seeds are also fairly commonly used in local dishes. In addition, Indonesia is also ...

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    Organic Beverages in Indonesia

    Jun 2018

    Over the review period, there was an increasing number of companies and shops marketing organic food and drink products, ranging from fresh food such as vegetables and fruits to packaged food and beverages. Furthermore, there were continuing efforts ...

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    Organic Packaged Food in Indonesia

    Jun 2018

    Organic packaged food continues to target middle-higher income consumers in Indonesia due to higher average unit prices compared to regular products, while distribution is also limited to premium stores and shelves. Despite the growing middle class, ...

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    Health and Wellness in Indonesia

    Jun 2018

    Health and wellness (HW) in Indonesia still has great potential to develop, with consumer awareness regarding products remaining relatively low; however, as more products entered the HW landscape, consumer interest heightened and value growth ...

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    Toys and Games in Indonesia

    Jun 2018

    Indonesia is a potentially lucrative country for toys and games manufacturers and retailers, considering it has a large young population. In 2017 the total child population (below 12 years old) in Indonesia rose, with the birth rate remaining high. ...

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    Traditional Toys and Games in Indonesia

    Jun 2018

    In every toy store, it is clear that the boys’ department has a larger space than the girls’ department. Based on population, the ratio of boys and girls in Indonesia (aged 0-12 years old) was 1.04:1 in 2017. Toys for boys are therefore more common ...

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    Video Games in Indonesia

    Jun 2018

    Data and trends show that the era of console gaming has passed in Indonesia. Console gaming has been very popular since the 1990s when Sega and Nintendo became popular. And later at the end of the 1990s, the first PlayStation console was released and...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Jun 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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