Indonesia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Indonesia StatisticsConsumer Lifestyles in IndonesiaIndonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Dog and Cat Food Packaging in Indonesia

    May 2018

    Flexible plastic remained the most common pack type for dry dog and cat food in Indonesia. Dry dog food accounted for a larger share than dry cat food in 2018, as dogs are more commonly fed dry pet food, while the opposite is often the case with ...

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    Country Report

    Country Report

    Cat Food in Indonesia

    May 2018

    The pet cat population in Indonesia has historically been much larger than that of dogs – almost four times larger in 2017. However, many cat owners have been used to feeding their cats with home-cooked food and table scraps. Over the review period, ...

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    Country Report

    Country Report

    Dog Food in Indonesia

    May 2018

    Dog treats registered the highest value growth in 2017, largely due to the rise in humanisation of dogs over the review period. As such, dog treats are becoming less of a discretionary product for pet owners, and many are purchasing treats alongside ...

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    Other Pet Food in Indonesia

    May 2018

    Urbanisation is a positive driver for ownership of other pets, as they typically require less attention and are quiet animals, such as hamsters and fish. As such, more people living in cities and smaller apartments are preferring these animals to ...

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    Country Report

    Country Report

    Pet Care in Indonesia

    May 2018

    In line with an increase in the number of households owning pets, demand for pet food and pet products has increased in Indonesia, expanding the pet care market size. In addition, factors such as humanisation, premiumisation and urbanisation have ...

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    Country Report

    Country Report

    Pet Products in Indonesia

    May 2018

    Health and wellness is a growing trend for human packaged food in Indonesia, where consumers are more knowledgeable and interested in improving their overall health not only via their food intake but also through supplements/healthcare and products. ...

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    Strategy Briefing

    Strategy Briefing

    Recreation, Entertainment and Arts in Asia Pacific

    May 2018

    With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Indonesia

    May 2018

    Baby and child-specific products recorded significant value growth in 2017, driven by the sales of toiletries. Products such as baby shampoo and soap are amongst the most popular beauty and personal care products for Indonesian parents to purchase ...

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    Country Report

    Country Report

    Bath and Shower in Indonesia

    May 2018

    Bar soap held the highest value share within bath and shower in 2017. Many leading brands of bar soap namely Lifebuoy, Nuvo and Lux continued to record positive sales compared to 2016. The usage of bar soap has been a long tradition or habit for ...

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    Country Report

    Country Report

    Colour Cosmetics in Indonesia

    May 2018

    Lip products in Indonesia recorded the largest contribution to colour cosmetics. Lipstick enjoyed the fastest growth due to the growing number of local brands that focus on lipstick and also imported lipstick brands such as Kylie Cosmetic, Sleek and ...

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    Country Report

    Country Report

    Deodorants in Indonesia

    May 2018

    Deodorant roll-ons, as the first type of deodorant in Indonesia, continued to lead sales in 2017. Consumers prefer products that are durable, affordable and easy to use. The main brands that are available, such as Rexona, Nivea and Oriflame offer ...

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    Country Report

    Country Report

    Depilatories in Indonesia

    May 2018

    There was no presence of depilatories in Indonesia at the end of the review period. There is no data to suggest the emergence of this category over the forecast period....

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    Country Report

    Country Report

    Fragrances in Indonesia

    May 2018

    Sales of female fragrances in 2017 recorded significant growth in 2017. Most sales are dominated by female fragrances as many women consider owning a fragrance as one of the key components for their daily personal care. The leading brands of mass ...

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    Country Report

    Country Report

    Hair Care in Indonesia

    May 2018

    In 2017, hair care enjoyed stable albeit slower growth compared to 2016. Standard shampoos remained the largest type within overall hair care as it is considered essential for personal care by consumers. The product is available in all distribution ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Indonesia

    May 2018

    Colour cosmetics’ performance in 2017 boosted the sales of mass beauty and personal care. Within colour cosmetics, lipstick dominates. Its affordable price, varied choice and high-quality local products are the three main growth drivers. Indonesian ...

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    Country Report

    Country Report

    Men's Grooming in Indonesia

    May 2018

    Men’s toiletries, accounting for the majority of the sales in men’s grooming, are recording healthy growth. Gatsby, Axe, and Rexona are the top three brands in men’s toiletries. Gatsby is well known for its cologne and deodorants products. Axe is ...

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    Country Report

    Country Report

    Oral Care in Indonesia

    May 2018

    Toothpaste dominated value sales of oral care in 2017, which is unsurprising as it is perceived to be an essential oral hygiene product. Indonesians’ oral care routines tend to be limited to basics steps, unlike in Western countries that use dental ...

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    Country Report

    Country Report

    Beauty and Personal Care in Indonesia

    May 2018

    Indonesian consumers’ purchasing power in 2017 experienced a shift, directly affected by the slowdown in the economy, yet the major factor influencing this was consumer behaviour. Indonesian consumers tend to invest more in the buying experience, ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Indonesia

    May 2018

    Premium skin care is one of the fastest growing categories within premium beauty and personal care. Middle-income consumers contribute to sales of premium and beauty personal care accordingly, as they search for exclusivity. Premium beauty and ...

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    Country Report

    Country Report

    Skin Care in Indonesia

    May 2018

    Indonesian consumers prefer all-in-one products for facial care that entails all skin benefits such as moisturising, SPF and anti-ageing. Therefore, for products with overlapping benefits, consumers will choose which product offers value for money ...

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