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 Market Research for Indonesia

Euromonitor publishes reports on industries, consumers and demographics in Indonesia.

  • Industry specific reports offer insight into market size and market share in Indonesia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Indonesia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Indonesia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Statistics indonesia factfile.

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Country Report

Hosiery in Indonesia

In 2013 hosiery posted modest current value growth of 5%, largely driven by price increases rather than improved volume growth. Indeed, consumers are not usually brand-conscious when it comes to socks, the only product contributing to sales of ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Jeans in Indonesia

2013 continued to be a bright year for jeans in Indonesia, as current value sales increased significantly, by 14%, up from a 13% increase in 2012. Indeed, 2013 saw a flurry of new product launches, which were dominated by products with value-added ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Menswear in Indonesia

In 2013 menswear continued to experience robust growth of 10% in current value terms. Towards 2013, Indonesian men became more concerned about their appearance, as they spent more on male-specific personal care products, as well as on high-quality ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Apparel and Footwear in Indonesia

Despite a nationwide protest from consumers, the Indonesian government finally decided to increase fuel prices significantly starting in May 2013. The soaring price of fuel put great pressure on both production and distribution costs for various ...

Jul 2014 | US$1,900 | Add to cart | View details

Country Report

Sportswear in Indonesia

2013 continued to witness increased health awareness amongst Indonesians, which further changed consumers’ attitudes towards sport in the country. Many Indonesians, especially urban consumers, are including physical exercise in their daily routine. ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Womenswear in Indonesia

Robust growth of 14% was seen in womenswear in 2013. This was largely underpinned by a steady increase in the number of middle- to high-income consumers in the country, who spent more on premium products. More women in urban areas were also spending ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Apparel Accessories in Indonesia

In 2013 apparel accessories posted current value growth of 8%; this was driven more by price increases than by a significant improvement in volume sales. Price increases were attributed to better designs and the better quality of the apparel ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Childrenswear in Indonesia

Despite the tough economic conditions in the country after significant fuel price increases in 2013, middle- to high-income consumers still had high enough purchasing power to buy branded and even more sophisticated childrenswear. Furthermore, ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Footwear in Indonesia

According to trade sources, consumers nowadays are not only looking only for good design when purchasing footwear; they are paying more attention to comfort. This means that the footwear must be made from comfortable materials, which translates into ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Air Care in Indonesia

Healthy growth was recorded by air care in 2013 as sales increased at a faster rate compared to 2012. The highest current value sales growth was maintained by gel air fresheners at 76%, followed by electric air fresheners with 36% growth. Gel air ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Bleach in Indonesia

Laundry detergents launched formulas with bleaching attributes that claim to whiten clothing. Bleach itself declined each year of the review period, as users showed a preference to use all in one solutions provided by detergents. Bleach is also ...

Jun 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Dishwashing in Indonesia

Dishwashing maintained its stable growth in 2013. The gap between value and volume sales growth widened as the price increase contributed to growth in value sales. Dishwashing’s growth rate remained strong, with total contribution from sales of hand ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in Indonesia

The increase in the number of dengue fever cases in Indonesia raised the importance of protection from mosquito bites. Home insecticides plays a big role in guarding the safety of homes. The use of home insecticides, whether coil products or aerosol ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Laundry Care in Indonesia

As the size of washing machines grew quite significantly in 2013, sales of detergents increased as well. Detergents specialised for washing machine use are becoming more popular. Converting from hand wash detergents to automatic detergents will take ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Home Care in Indonesia

2013 marked the year of price increases in consumer goods, mostly fuelled by price increases of petrol, gas and raw materials. Double-digit price increases impacted on value growth, while growth in volume slowed down marginally. The rise in value ...

Jun 2014 | US$2,400 | Pages: 69 | Add to cart | View details

Country Report

Polishes in Indonesia

Shoe polish continued to support growth of polishes in 2013. After its rebound towards the end of the review period, shoe polish continued to record strong growth in 2013. The trend in using traditional solid shoe polish is disappearing causing this ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Indonesia

2013’s trend for surface cleaners continued to focus on product segmentation based on specialization. Manufacturers attempts to differentiate their products through offering specific products for different surfaces such as floors or toilet surfaces. ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Toilet Care in Indonesia

Toilet care in Indonesia is becoming increasingly important as Indonesians’ views on cleanliness are related to health issues. Toilet liquids contributed the highest sales compared to in-cistern devices and ITBs that are still quite new in Indonesia....

Jun 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Incontinence in Indonesia

Incontinence recorded robust growth in 2013. Perceived as being childish before, the security and convenience offered by incontinence has given this product wider acceptance. Distributed in modern retailers, incontinence products are targeted at ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Indonesia

The birth rate in Indonesia did not slow in 2013 and the increasing number of babies and infants in the country continues to fuel demand for nappies/diapers/pants products. Indonesian parents are increasingly protective of their children and less ...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in Indonesia

Tissue and hygiene continued to record strong growth in 2013. As the importance of products in this area is growing rapidly, not only amongst Indonesian’s in urban areas but also in rural areas, tissue and hygiene is predicted to maintain double ...

Jun 2014 | US$2,400 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in Indonesia

Rising consumer health and hygiene awareness is boosting retail tissue sales growth. A growing number of people are carrying tissues in their bags and public toilets increasingly provide toilet paper for users. Toilet paper was the biggest driver of ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Sanitary Protection in Indonesia

The role of females in Indonesia has changed greatly in recent years, with women now being more active in the work place. While the use of sanitary protection is already quite common among urban female consumers, the rural female population is still ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Indonesia

Baby wipes continued to dominate general purpose wipes in 2013, with the Mitu brand leading sales. With baby wipes dominating, sales growth within wipes is dependent on the birth rate, which remains high in Indonesia. Despite its family planning ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Indonesia

Away-from-home tissue and hygiene sales are being boosted by the growing popularity of consumer food service and tourism in Indonesia. The increasing popularity of eating-out among urban consumers also impacted AFH tissue and hygiene positively, ...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Indonesia

Cotton wool/buds/pads sales continued to increase in 2013. Consumption of products in this area relies on population growth, especially of females, who are the main users of cotton products. While cotton buds are used by both males and females, ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Indonesia

Growth of canned/preserved food packaging was maintained at a double-digit level in 2013 following growing demand for canned/preserved food, particularly canned/preserved meat and fish. Both preserved corned beef and canned sardines/mackerel are ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Baby Food Packaging in Indonesia

Baby food continues to grow on the back of an expanding population in Indonesia as well as rising disposable incomes. Despite the growing campaign for breastfeeding and the affordability of fresh foods, baby food continues to grow as a primary meal ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Indonesia

Spurred by growing interest in cuisine among Indonesians, whether in foodservice establishments or home cooking, sauces, dressings and condiments saw strong growth in 2013. The variety of products available also increased, offerings more options for ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Dairy Packaging in Indonesia

Dairy packaging nearly maintained the previous year’s performance through continuous growing consumption of dairy products, in particular flavoured milk drinks. Manufacturers’ efforts in tapping children have resulted in sustainable double-digit ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Confectionery Packaging in Indonesia

Confectionery as an impulse product grew at a moderate rate over the review period due to the expanding population and rising levels of disposable income. This product category reaches various income segments from low- to high-income groups. Such ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Adult Mouth Care in Indonesia

In Indonesia, the most common use for adult mouth care products is to treat mouth ulcers, which are commonly caused by a viral infection or friction from broken teeth. Although analgesics such as paracetamol or ibuprofen can help to reduce pain, many...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Analgesics in Indonesia

Aside from promotional activities on television, in printed media and on social networks, leading companies in analgesics attempted to raise brand awareness through their Corporate Social Responsibility (CSR) programmes. Prominent companies such as ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Calming and Sleeping in Indonesia

Urban dwellers in Indonesia commonly face high levels of stress at both work and home, which combined with hectic lifestyles, is causing insomnia. Some of these consumers opt to visit doctors for prescribed medicine. Others seek help from OTC ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Indonesia

The effect of global warming is also extended to Indonesia, causing unpredictable weather changes. During the review period, the dry season in Indonesia was hotter, and the rainy season was longer, resulting in flooding in numerous towns and cities. ...

May 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Dermatologicals in Indonesia

With rising pollution levels and unhealthy lifestyles, skin problems are increasing in Indonesia, both in urban and rural areas. Various skin problems, such as rash, ringworm and scabies, also occur due to dirty water and other unsanitary conditions....

May 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Digestive Remedies in Indonesia

Increasingly busy lifestyles, particularly in urban areas, contributed to the growth of digestive remedies. Hectic daily schedules result in high stress levels and irregular eating habits, which cause more incidents of gastric problems. This has ...

May 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Herbal/Traditional Products in Indonesia

Towards the end of review period, herbal/traditional products had established nationwide popularity thanks to their long-standing presence. In 2013, the trend towards natural products continued as herbal/traditional products are perceived to be ...

May 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Indonesia

Indonesia is the fifth-largest nation in the world in terms of regular smokers. In fact, cigarettes have become such an integral part of the lifestyle of many Indonesian men that they cannot go through a day without smoking. Of the male population ...

May 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Consumer Health in Indonesia

Numerous categories within consumer health registered double-digit current value growth rates in 2013, namely analgesics, cough, cold and allergy (hay fever) remedies, digestive remedies, as well as vitamins and dietary supplements. The growth was ...

May 2014 | US$2,400 | Pages: 106 | Add to cart | View details

Country Report

Sports Nutrition in Indonesia

2013 continued to witness growing consumer awareness of sports nutrition products, largely driven by rising health and appearance awareness, especially among urban males. These products are widely available in various gyms/fitness centres, which were...

May 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Indonesia

The growing awareness of preventive medicine, especially among middle- to high-income consumers, continued to help accelerate the value sales of vitamins and dietary supplements in 2013. The marketing activities conducted by players within vitamins ...

May 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Weight Management in Indonesia

Towards the end of review period, various health clinics, which are commonly established in major cities, offered various weight loss programmes, including acupuncture, detoxification and liposuction. The programmes were advertised in printed media, ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Wound Care in Indonesia

Wound care posted value sales of Rp631 billion in 2013, driven solely by the sales of sticking plasters. Sticking plasters are highly common in Indonesia as they are widely available in various retail outlets and have extensive geographic penetration...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Juice in Indonesia

Volume growth of juice remained respectable in 2013, largely due to abundant new product launches that were supported by heavy promotional campaigns. In order to attract the dynamic younger generation which is willing to try out new flavours and is ...

May 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Soft Drinks in Indonesia

In May 2013, the Indonesian government finally decided to increase the fuel price significantly, which further led to diminishing purchasing power of consumers and higher inflation rates in 2013 compared to the previous year. As a result, Indonesian ...

May 2014 | US$1,900 | Pages: 101 | Add to cart | View details

Country Report

RTD Coffee in Indonesia

Continuous growth of urbanisation in the country with increasing demand towards soft drinks products that offer convenience promoted the growth of RTD coffee in 2013. Furthermore, with energy-boosting characteristics due to the caffeine content, ...

May 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

RTD Tea in Indonesia

Growing urbanisation and population coupled by the growing lifestyle of convenient drinks primarily among younger urban consumers contributed to the growth of RTD tea in 2013, which recorded 7% off-trade volume growth, to reach 1.5 billion litres. In...

May 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Sports and Energy Drinks in Indonesia

Many sports drinks and energy drinks are positioned as health supplements for active individuals. With better economic conditions and the hectic schedule of urban lifestyles, consumers are turning to sports and energy drinks to boost their stamina. ...

May 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Asian Speciality Drinks in Indonesia

There are vastly different types of drinks that Euromonitor International classifies under other Asian speciality drinks, and industry players in general do not consider these drinks to belong to the same category. Sales of other Asian speciality ...

May 2014 | US$900 | Pages: 31 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook