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Indonesia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

Indonesia StatisticsConsumer Lifestyles in Indonesia

Indonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Country Report

    Grocery Retailers in Indonesia

    Jan 2017

    The rising prices of fuel and electricity suppressed the purchasing power of Indonesian consumers during 2016. High numbers of price-conscious consumers therefore limited their spending on grocery products during the year. This resulted in slower ...

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    Country Report

    Health and Beauty Specialist Retailers in Indonesia

    Jan 2017

    Current value growth rates remained healthy in health and beauty specialist retailers in 2016. Growth in the category remained strong and positive as Indonesian consumers, mainly urban dwellers, became increasingly willing to spend money on ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Indonesia

    Jan 2017

    Besides occasionally advertising through newspapers and magazines during 2016, many of Indonesia’s modern chained electronics and appliances specialist retailers offered in-store promotions, offering discounts for certain products and offering bonus ...

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    Country Report

    Home and Garden Specialist Retailers in Indonesia

    Jan 2017

    During 2016, home and garden specialist retailers in Indonesia country witnessed more of the channel’s leading modern chained outlets aiming to provide 1-stop shopping for the whole family. Initially targeting adult male consumers, home improvement ...

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    Country Report

    Homeshopping in Indonesia

    Jan 2017

    Only a limited range of products are sold via homeshopping in Indonesia. Direct selling and internet retailing, on the other hand, offer much more product variants from different brands and at more price points. Furthermore, there are higher numbers ...

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    Country Report

    Direct Selling in Indonesia

    Jan 2017

    Given the increasingly intense competition which prevails among the leading players in direct selling, a number of players the channel introduced new products during 2016 in order to boost sales and attract the attention of consumers. For example, ...

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    Country Report

    Internet Retailing in Indonesia

    Jan 2017

    Internet retailing continued to perform robustly in 2016, largely thanks to the growing numbers of internet users in Indonesia. Indeed, Indonesian consumers are becoming increasingly familiar with internet usage as the country’s leading internet ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Indonesia

    Jan 2017

    Bags and Luggage Specialist Retailers: In addition to being adversely affected by falling purchasing power among local consumers, bags and luggage specialist retailers also faced increasing challenges from internet retailing during 2016 as the ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Indonesia

    Jan 2017

    While most traditional retailers in Indonesia are suffering due to the diminishing purchasing power of lower-income consumers, the opposite fate is being experienced by premium retailers, especially those located in upscale shopping centres in major ...

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    Country Report

    Mixed Retailers in Indonesia

    Jan 2017

    Mixed retailers is an important retail channel in Indonesia, thanks largely to department stores. Other mixed retailers channels, namely mass merchandisers and warehouse clubs, remained negligible in the country during 2016, while the popularity of ...

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    Country Report

    Retailing in Indonesia

    Jan 2017

    2016 saw retailing in Indonesia record its lowest value growth rate of the review period, with sales significantly affected by the economic slowdown. Household expenses continued to increase, with consumers having to pay more for their transport, ...

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    Country Report

    Vending in Indonesia

    Jan 2017

    Sales remained negligible in vending in Indonesia in 2016, with the concept of automated vending machine remained a foreign concept in the country. The huge presence and rapid development of various retail channels as well as consumer foodservice ...

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    Strategy Briefing

    Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

    Jan 2017

    Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the...

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    Country Report

    Confectionery in Indonesia

    Dec 2016

    Ceres PT has retained its clear leadership in chocolate confectionery with a value share of 52% in 2016, thanks to the company’s well-known brand image, broad product offering and competitive pricing. Ceres markets several of the leading chocolate ...

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    Country Report

    Dairy in Indonesia

    Dec 2016

    Kraft remains by far the leading cheese brand in Indonesia in 2016, with Kraft Ultrajaya Indonesia PT commanding a 61% share of value sales. The company’s dominant position can be attributed to its early entry into Indonesian cheese, its wide variety...

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    Country Profile

    Indonesia: Country Profile

    Dec 2016

    Indonesia will continue to grow at a healthy pace in 2016. The economy is being driven by public spending on infrastructure and private final consumption. Government consumption is also rising. Exports continue to decline owing to weaknesses in ...

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    Country Report

    Packaged Food in Indonesia

    Nov 2016

    Packaged food as a whole witnessed another year of respectable performance in 2016. Double-digit current value growth was achieved in 2016, thanks to continued favourable volume growth and numerous new product launches, supported by aggressive ...

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    Country Report

    Drinking Milk Products in Indonesia

    Nov 2016

    Heavy advertising in the mass media by manufacturers, along with the increasing number of television programmes as well as magazine articles focusing on health issues, led to rising health awareness among Indonesian consumers over the review period. ...

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    Country Report

    Other Dairy in Indonesia

    Nov 2016

    Other dairy in Indonesia in 2016 continued to comprise only three categories – coffee whiteners, condensed milk and cream. Chilled and shelf stable desserts, chilled snacks, and fromage frais and quark remain negligible categories. The various uses ...

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    Country Report

    Yoghurt and Sour Milk Products in Indonesia

    Nov 2016

    Yoghurt has continued to grow in popularity among middle- and high-income consumers, particularly women, due to rising health awareness. Yoghurt is being aggressively promoted in the mass media as offering nutritional benefits and aiding digestion. ...

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