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Market Research on Japan

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

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Euromonitor Japan reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Global Briefing

Growth Opportunities for Small Appliances in Developed Markets 2015-2020

Unlike in emerging markets, the growth opportunities for small appliances in developed markets lie in factors such as luxury, convenience, health-consciousness and “cocooning”, rather than rising disposable incomes. Since the growth in small ...

Jan 2016 | US$1,325 | Pages: 41 | Add to cart | View details

Global Briefing

Running Just to Stay in Place: Consumer Foodservice in Rapidly Evolving Asia Pacific

Asia Pacific as a region has become both increasingly important to the global growth picture and more difficult to navigate, as the largest markets grow simultaneously more competitive and less certain in terms of their long-term opportunities. This ...

Dec 2015 | US$1,325 | Pages: 46 | Add to cart | View details

Country Report

Consumer Lending in Japan

Mortgage/housing gross lending declined in 2015 for the second consecutive year after peaking in 2013 when interest rates were lower than ever and there was a rush to buy new homes before the VAT increase became effective in April 2014. Interest ...

Dec 2015 | US$2,100 | Pages: 14 | Add to cart | View details

Country Report

Financial Cards and Payments in Japan

Efforts by financial cards players to steer consumers away from using cash and towards using prepaid cards and credit cards continued to be successful in 2015, whilst the Japanese government’s determination to improve card payment infrastructure and ...

Dec 2015 | US$2,100 | Pages: 67 | Add to cart | View details

Country Report

Packaged Food in Japan

Despite the slow economic growth within the country, the increase in the average unit price of packaged food hits Japanese households. The Japanese yen continued to weaken during 2015, due to the effects of the economic policy implemented by the ...

Dec 2015 | US$7,150 | Add to cart | View details

Country Report

Computers and Peripherals in Japan

There continues to be a strong shift towards tablets in Japan, with this being the only area of computers and peripherals to see volume growth at the end of the review period. Tablets benefit from being compact and lightweight, thus making them ...

Dec 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Home Audio and Cinema in Japan

All product areas in home audio and cinema saw retail volume decline in 2015 over the previous year, being impacted by a number of different trends. Of these, the ongoing emergence of smartphones as a general entertainment hub is having a major ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in Japan

Imaging devices are being severely affected by competition from smartphones. Ownership of smartphones continues to increase, while the camera quality and functionality offered by smartphones continues to improve, even for lower-priced models. Two-way...

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

In-Car Entertainment in Japan

Car dealers and manufacturers increasingly offer built-in navigation free or affordably priced with the purchase of a car, thus seeking to attract more customers. These navigation systems were often equipped with very basic navigation functions at ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in Japan

The emergence of Android-run smartphones with a similar appearance to a feature phone is encouraging feature phone users to migrate to smartphones. These phones are locally called galaho, offering the functionality of smartphones (known as sumaho) ...

Dec 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Consumer Electronics in Japan

Consumer electronics continued to see retail volume decline in 2015. However, the year saw the softest annual decline of the review period. This was partly due to growing tourist demand but was also linked to Japanese consumers buying into new ...

Dec 2015 | US$2,640 | Pages: 85 | Add to cart | View details

Country Report

Portable Players in Japan

Both e-readers and portable media players struggled in 2015 due to strong competition from smartphones and tablets. These devices offer increasingly good quality applications that replace the functions of portable players, enabling the reading of ...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Wearable Electronics in Japan

The biggest event of the year in wearable electronics in 2015 was the much-anticipated launch of Apple Watch. Initial sales were constrained by limited availability but by the end of 2015 an estimated 465,300 units had been sold. While uptake ...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Video in Japan

LCD TVs returned to positive retail volume growth of 5% in 2015, with this being the first annual increase of the review period and representing a considerable improvement in comparison to a review period CAGR of 25%. The category struggled after the...

Dec 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in Japan

Rice, pasta and noodles registered a 1% decrease in retail value sales in 2015, caused by a fast decline in instant noodle pouches and rice. Although rice remains the most popular category in rice, pasta and noodles and accounted for 51% of total ...

Nov 2015 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Japan

Growth of 3% in processed fruit and vegetables retail current value sales in 2015 was driven by the strong performances of frozen processed vegetables and shelf stable tomatoes. Other categories also developed positively, with only shelf stable fruit...

Nov 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Processed Meat and Seafood in Japan

Growth of 2% in processed meat and seafood retail current value sales in 2015 was driven by the strong performances of shelf stable meat and chilled processed meat. Frozen processed meat and frozen processed seafood however posted current value sales...

Nov 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Japan

Sauces, dressings and condiments experienced a retail value sales increase of 2% in 2015, due to consumers continuing to choose to cook at home rather than eating out. Japanese consumers remain highly sensitive to food security at foodservice ...

Nov 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Soup in Japan

Soup recorded a slight retail value sales increase in 2015, driven by the good performances of UHT soup and chilled soup. Premium soup emerged during the review period across various soup categories. Lobster flavours are present within these premium ...

Nov 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Japan

Sweet and savoury snacks recorded 2% retail value sales growth in 2015, driven in actual sales terms by growth in extruded snacks and crisps, two of the largest subcategories. Among sweet and savoury snacks, only other sweet and savoury snacks ...

Nov 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Ready Meals in Japan

Ready meals posted retail current value sales growth of 4% in 2015 as the trend towards busier lifestyles in Japan continued to strengthen consumer appreciation for the convenience of these products. Growth in the number of working women in Japan ...

Nov 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Sleep Aids in Japan

Current value sales of sleep aids declined by 1% to reach ¥4.0 billion in 2015, which can be attributed to the low attention paid to it by both consumers and manufacturers. Major pharmaceutical manufacturers hold OTC sleep aids as a part of thorough ...

Nov 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Adult Mouth Care in Japan

Current value sales of adult mouth care in Japan grew by 2% in 2015 to stand at ¥ 27.4 billion in 2015. Previously, gum disease prevalence of senior consumers over 70 was considered low, since it was common to lose almost all the teeth before they ...

Nov 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Analgesics in Japan

Newly released products and existing top brands led analgesics in 2015, including systemic and topical analgesics which expanded by 4% and 2%, respectively, and brought current value growth of the overall analgesics category to 3%. Growth was faster ...

Nov 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Japan

Current value sales of cough, cold and allergy (hay fever) remedies in Japan grew by 1% to reach a retail sales value of ¥246.4 billion in 2015. The category has a characteristic that is affected by the spread of colds and the level of pollen ...

Nov 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Dermatologicals in Japan

Current value sales of dermatologicals grew by 2% in 2015 to reach ¥142.8 billion in in 2015. Hair loss treatments remained the largest category very closely followed by antipruritics, with retail value sales of ¥37.5 billion and ¥35.6 billion, ...

Nov 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Digestive Remedies in Japan

Digestive remedies continued to see a gently declining trend, with value sales down by 1% to reach ¥107.7 billion in 2015. Antacids remained the largest category with the retail value sales of ¥47.2 billion in 2015, although its retail value sales ...

Nov 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Eye Care in Japan

In 2015, current value sales of eye care grew by 3% to reach 73.4 billion in Japan, driven by a high volume of pollen dispersion and outstanding performance of premium products targeting specific consumers.

Nov 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Herbal/Traditional Products in Japan

In 2015 current value sales of herbal/traditional products grew by 1% to reach ¥362.7 billion. In Japan, the main type of ingredient in herbal/traditional remedies is Kampo. Kampo is a traditional medicine in Japan that focuses on improving ...

Nov 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Japan

Current value sales of NRT smoking cessation aids in Japan increased by 2% in 2015, reaching ¥10.2 billion. According to Euromonitor International’s economies and consumers research, smoking prevalence amongst the total adult population dropped from ...

Nov 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Consumer Health in Japan

Modest growth in value sales continued in Japan in 2015. A few positive short- to mid-term trends such as promotion of self-medication and increasing consumption of inbound tourists covered the long-term downward driver of demographic transition, and...

Nov 2015 | US$2,650 | Pages: 122 | Add to cart | View details

Country Report

Sports Nutrition in Japan

Current value sales of sports nutrition grew by 2% in Japan to reach ¥23.2 billion in 2015. Increasing awareness of healthy lifestyles and continuing popularity of exercising worked as a driver; however, many consumers preferred light exercise such ...

Nov 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Japan

Current value sales of vitamins and dietary supplements in Japan increased by 1% to reach ¥1.1 trillion. Dietary supplements continued to hold the largest value share amounting to ¥689.3 as a result of slightly less than 2% growth. Within dietary ...

Nov 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Weight Management in Japan

Current value sales of weight management rose by 2% to reach ¥84.0 billion in 2015. Weight loss supplements continued to register the highest positive current value growth, up by 3% in 2015, surpassing meal replacement slimming as the largest ...

Nov 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Wound Care in Japan

Current value sales of wound care declined by 1% to reach ¥20.8 billion in 2015. Wound care is a type of category that remains relatively stable as these products are typically stocked at home and offices and last for a long time. However, at the ...

Nov 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Jewellery in Japan

The number of tourist arrivals in Japan soared at the end of the review period, with the country becoming increasingly popular as a shopping tourism destination. 2014 saw tourist arrivals reach record levels with an increase of 29%, while a further ...

Nov 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Personal Accessories in Japan

Personal accessories saw sales constrained by consumers' economic concerns, both during the review period as a whole and in 2015. The review period was characterised by economic uncertainty, due to the lingering impact of the global economic downturn...

Nov 2015 | US$1,210 | Pages: 65 | Add to cart | View details

Country Report

Watches in Japan

Watches remained the fastest growing product area within personal accessories in current value terms in 2015. This was despite previous expectations that a sharp rise in sales prior to the VAT increase in 2014 would result in slow current value ...

Nov 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Writing Instruments in Japan

In 2015, writing instruments in Japan grew by 1% in current value terms. Despite a decline in volume sales, unit price growth supported steady growth in value sales in the year, with writing instruments seeing continuous annual growth of 1-3% over ...

Nov 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Bags and Luggage in Japan

There was concern in 2014 that the VAT increase of this year would result in a subdued performance for bags and luggage in 2015. Many consumers rushed to buy prior to the VAT rise, with expectations of lower sales in its wake. However, bags and ...

Nov 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Smokeless Tobacco in Japan

Japan Tobacco acquired the Vårgårda Swedish snus factory with its acquisition of Gallaher in 2007. However, the company remained cautious about launching snus in Japan. December 2011 saw the company trial the Zero Style brand in Tokyo, Kanagawa, ...

Nov 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Cigarettes in Japan

Japan has long been relatively tolerant of smoking, with this partly due to relaxed legislation governing this area. The government continues to own 33% stake in dominant player Japan Tobacco, with this reduced from a majority stake as recently as ...

Nov 2015 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Cigars in Japan

Cigars have traditionally been a niche product, mainly purchased by wealthy middle aged men. Sales were thus impacted by economic concerns in Japan towards the end of the review period. However, there are glimmers of hope, with cigarillos succeeding ...

Nov 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Smoking Tobacco in Japan

There are considerable differences between the positioning and consumer base of pipe tobacco and RYO tobacco. Indeed, even within pipe tobacco there are two distinct product areas. Traditional Japanese kizami tobacco is shredded ultrafine and smoked ...

Nov 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Tobacco in Japan

Overall tobacco continued to see current value sales decline in 2014 over the previous year, despite an increase in VAT. This was chiefly due to continued retail volume decline for cigarettes, the dominant product area. Despite anti-smoking ...

Nov 2015 | US$2,100 | Pages: 81 | Add to cart | View details

Country Report

Vapour Devices in Japan

Vapour devices containing nicotine may not be sold in Japan. Heat-not-burn devices and nicotine-free vapour devices were meanwhile available in Japan throughout the review period. However, sales of these products remain extremely low.

Nov 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Profile

Japan: Country Profile

The economy will grow feebly in 2015. Gains in corporate profits and an improving labour market offer minimal support. Weaknesses in demand and limited progress in the implementation of much-needed pro-growth reforms are disappointments. Exports will...

Oct 2015 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Beer in Japan

The Japanese beer market has long been dominated by lager, accounting for more than 95% of overall beer volume sales. While lager remained dominant in the market in 2014, ale increased its presence. The increase in ale is mainly attributable to the ...

Oct 2015 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Cider/Perry in Japan

After a long period of contraction, cider/perry turned to positive growth in 2013 and 2014. The global cider/perry trend has reached Japan. Consumer awareness of cider/perry was raised in the latter part of the review period, driving growth in the ...

Oct 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Alcoholic Drinks in Japan

2014 was the first year of the review period to see overall current value growth for alcoholic drinks. This was partly due to consumers trading up, with a focus on high quality. With an ageing and increasingly health-conscious consumer base, many are...

Oct 2015 | US$2,100 | Pages: 99 | Add to cart | View details
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    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

    日本の統計データを見る

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