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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本市場調査

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Country Report

Hosiery in Japan

Hosiery in Japan increased by 1% in current value terms to reach ¥589 billion in 2013. Even though tights continued to decline, socks and other hosiery recorded positive growth, which boosted total value sales of hosiery. Tights did not perform well ...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Jeans in Japan

Jeans grew by 1% in current value terms in 2013, led by sales increase in men’s jeans. In contrast, women’s jeans registered a decline. One of the reasons for the contrasting performance was the popularity of female coloured trousers and leggings ...

Sep 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Apparel and Footwear in Japan

Apparel and footwear in Japan recorded positive growth in 2013. “Abenomics”, which is the current Prime Minister Shinzo Abe’s economic policy stimulated consumer spending across industries, and demand for luxury and premium consumer goods increased, ...

Sep 2014 | US$1,900 | Pages: 104 | Add to cart | View details

Country Report

Sportswear in Japan

Sportswear continued to grow in 2013 in both volume and value terms. The performance, and outdoor and sports-inspired categories recorded positive growth, with outdoor apparel and footwear outperforming other categories. Mount Fuji’s recognition as a...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Womenswear in Japan

Womenswear in Japan declined by less than 1% in current retail value terms in 2013. Despite the decline, strong hit items were observed in the market, such as patterned and colourful leggings pants, which are garments which resemble leggings but ...

Sep 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Apparel Accessories in Japan

Apparel accessories in Japan declined by just below 1% in current retail value terms in 2013. Belts, ties and other apparel accessories, including braces, arm warmers, cuffs and fashion hair accessories, recorded declines while gloves, hats/caps and ...

Sep 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Childrenswear in Japan

Childrenswear registered positive growth in 2013. According to the latest figures available from the Ministry of Health, Labour and Wellness, the birth rate increased marginally to reach 1.4% in 2012. Even though it was a small increase, it was ...

Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Footwear in Japan

Footwear in Japan grew by 1% in current value terms in 2013. Women’s footwear outperformed the other two categories, with 2% value growth. This positive performance was driven by the popularity of short boots and trainers. Short boots increased sales...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Menswear in Japan

Menswear registered growth of 1% in current value terms in 2013. This positive growth contrasts the negative performance of womenswear in 2013. One of the reasons for the higher growth is the increasing unit price of menswear across categories, as ...

Sep 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Travel and Tourism in Japan

Travel and tourism in Japan continued to perform positively in 2013. The Abenomics-led economic recovery in Japan improved consumer confidence and encouraged an increase in leisure and recreational activities. In terms of number of trips, tourism ...

Sep 2014 | US$1,900 | Pages: 73 | Add to cart | View details

Country Report

Tourism Flows Domestic in Japan

Tourism flows domestic increased by 2% in terms of the number of trips in 2013, while domestic tourist expenditure rose by 5% to reach ¥10 trillion. The Abenomics policy in Japan improved consumer confidence and bolstered the demand for domestic ...

Sep 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Inbound in Japan

Tourism flows inbound reached 10 million trips for the first time in 2013. While the weaker Japanese yen has boosted the number of visitors to Japan, the government and various tourist organisations continued to invest in promotional campaigns to ...

Sep 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourism Flows Outbound in Japan

After reaching a high of 18.5 million in 2012, the number of trips fell by 6% in 2013 to 17.3 million. While 4-7 days is the most common length for outbound trips in Japan, it was more difficult for workers to take longer breaks in 2013 as public ...

Sep 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourist Attractions in Japan

The number of visitors to tourist attractions in Japan grew by 2% in 2013 to generate current value sales of ¥979.5 billion. Theme/amusement parks posted the fastest current value sales growth of 7% in 2013. This strong growth was thanks to the ...

Sep 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Transportation in Japan

Transportation had another strong year in 2013, with current value sales growing by 5% to reach ¥5.3 trillion. Sales benefited from the growing demand from domestic and international travellers. Air accounted for a 65% share of retail value sales, ...

Sep 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Accommodation in Japan

Hotels registered a 2% increase in current value sales in 2013 to reach ¥2.1 trillion. Many hotels also witnessed growth in occupancy and average daily room rates, largely due to strong demand from both domestic and international travellers.

Sep 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Travel Retail in Japan

Travel retail registered a 1% increase in current value sales in 2013, thanks to the rising demand for travel among Japanese consumers. The Abenomics-led economic recovery improved consumer confidence and stimulated an increase in leisure and ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Car Rental in Japan

Car rental in Japan continued to perform positively in 2013, with current value sales growing by 2% to reach ¥308.6 billion. The number of transactions also grew by 2% in 2013 to reach 19.1 million. Car rental benefited from the increasing demand for...

Sep 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Health and Wellness Tourism in Japan

Health and wellness tourism registered a 4% increase in current value sales in 2013. Current value sales of medical tourism and spas grew by 3% and 4% respectively. Spas outperformed medical tourism, accounting for a 99% share of retail value sales. ...

Sep 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Consumer Health in Japan

While spending on consumer health products in Japan remained flat due to several offsetting growth factors, the category performed slightly better in 2013 than the previous year as consumer confidence rose and the effects of Abenomics took shape ...

Sep 2014 | US$2,400 | Pages: 108 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Health and Wellness in Japan

Japanese consumers increasingly became concerned about their health over the review period. With the metabolic syndrome checking system being introduced in 2008, consumers became more aware of lifestyle diseases and better early prevention. In order ...

Jul 2014 | US$1,900 | Pages: 90 | Add to cart | View details

Country Report

Coffee in Japan

In Japan, tea had long been consumed more than coffee, as people tended to socialise with family and friends over tea rather than coffee. However, the wider expansion of coffee specialists in Japan means that more consumers have come to feel familiar...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Japan

Amid the growing consumer trend towards convenient products, stick-type sachets of coffee are increasing in sales, which is also helping to promote sales growth in chocolate-based flavoured powder drinks . Companies producing stick-type coffee are ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Japan

Off-trade tea value sales contracted slightly in 2013. While coffee has expanded its consumer base, thanks to continuous innovations in, for example, coffee machines, as well as in flavoured instant coffee and super-premium fresh coffee variants, tea...

Jul 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Tea in Japan

Whilst coffee and soft drinks continuously innovated and gained publicity, tea manufacturers introduced fewer innovations over the review period. Combined with the consumer trend for convenience, this lesser product development caused tea to lose ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Juice in Japan

2012 saw a big tomato juice boom thanks to the TV programmes reporting a scientific study that found the contents of tomato juice function to help burn fat and have a positive effect on metabolic syndrome. The volume sales of tomato juice grew by 70%...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Soft Drinks in Japan

Sales of soft drinks continued to grow in 2013, driven by the shift of consumers’ habits. Following the big earthquake in 2011 and the extremely hot summers, consumers came to purchase bottled water and drink soft drinks for the purpose of preventing...

Jul 2014 | US$1,900 | Pages: 107 | Add to cart | View details

Country Report

RTD Coffee in Japan

Total volume sales of RTD coffee contracted by 2% in 2013. This is mainly due to the ongoing popularity of freshly brewed coffee by convenience stores. Towards the end of the review period, convenience stores increasingly started to serve freshly ...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

RTD Tea in Japan

Consumers increasingly opted to choose convenient options in their purchasing over the review period, as they led busier lifestyles. This was also evident in the beverages market, where consumers migrated from hot drinks to soft drinks. The migration...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Sports and Energy Drinks in Japan

Total volume sales of sports and energy drinks contracted by 1% in 2013, as the dominant category, sports drinks, continued losing popularity. Whilst consumers were more inclined to drink functional drinks for non-sporting purposes such as after ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Asian Speciality Drinks in Japan

Total volume sales of Asian speciality drinks grew by 2% in 2013. Whilst Asian speciality drinks comprises two types of drinks – lactobacillus beverages and vinegar drinks, lactobacillus beverages, exemplified by Calpis Water, increased its sales, ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Bottled Water in Japan

Following 2011 when the demand for bottled water spiked due to the special procurement needs after the earthquake, consumption of bottled water continued to grow in 2012 and 2013. Consumers began to perceive bottled water as something on which to ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Carbonates in Japan

The successful new product launches in 2012 continued to impact the carbonates category favourably in 2013. Following successful orange carbonates brand Orangina and speciality low-calorie cola brand Kirin Mets Cola in 2012, juice-based carbonates as...

Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Concentrates in Japan

Concentrates declined by 1% in current value to reach sales of ¥48 billion in 2013. Both liquid concentrates and powder concentrates contracted in 2013. Whilst liquid concentrates, which make up the majority of the category, continued to grow thanks ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Dishwashing in Japan

There were two main trends in dishwashing at the end of the review period. Firstly, there was a continued shift towards refill packaging. This was encouraged by consumers' growing focus on environmental considerations and also by price-sensitivity, ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in Japan

There were two main trends in home insecticides in 2013, with both impacting "other" home insecticides. The first was for scented closet home insecticides, with these being hung in wardrobes to prevent insect damage to clothing. Consumers ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Laundry Care in Japan

Japanese consumers have traditionally disliked strong fragrances. Many however began to be attracted by the subtle scents offered by fabric softeners during the review period, particularly in response to strong TV advertising from western pioneer ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Japan

Japanese home care saw slow growth during the review period as a whole, with this linked to maturity in many product areas and a declining Japanese population. However, growth was also constrained by consumers' economic concerns during the review ...

Jul 2014 | US$2,400 | Pages: 78 | Add to cart | View details

Country Report

Polishes in Japan

Polishes suffered from consumers focus on saving money and time at the end of the review period, with consumers increasingly opting for lower-cost furniture, flooring and footwear. Furniture sales notably saw a trend towards lower-priced products ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Japan

Japan suffered from instances of bird flu in 2011 and while there were no cases of human infection many consumers remained concerned at the end of the review period, particularly given outbreaks of bird flu in China and South Korea at the end of the ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Toilet Care in Japan

Leading player Kobayashi sought to bring the scent trend into toilet care in September 2013 with its launch of Bluelet Kaoru Toilet Senzai in in-cistern devices. This sought to blur the distinctions between air care and toilet care by offering a ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Air Care in Japan

Air care saw a growing focus on quality towards the end of the review period, both in terms of the quality of fragrance and product design. Consumers increasingly demanded products that looked good in their living space and that offered high quality ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bleach in Japan

There was an ongoing annual rise in the number of norovirus cases seen in Japan throughout the review period. However, media and consumer concern over norovirus reached a new peak at the end of the review period due to mutated strains being detected ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Beer in Japan

Beer in Japan declined by 1% in total volume terms in 2013. Whilst beer overall saw a decline in 2013, imported premium lager saw volume growth of 5% in 2013. Imported premium lager was led by Belgian lagers, which gained momentum in 2013 because of ...

Jul 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Cider/Perry in Japan

Cider/perry was mostly consumed by young females and expatriates in Japan. Young females who just started to drink alcoholic drinks and do not like the bitter taste of beer and high ABVs found in other spirits were inclined to drink cider both at ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Alcoholic Drinks in Japan

Despite the positive volume growth in 2012 after years of consecutive decline in terms of alcoholic beverages consumption in Japan, 2013 saw a return to minus growth both in volume and value. The general trend of not drinking alcoholic drinks, ...

Jul 2014 | US$1,900 | Pages: 112 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Japan

RTDs/high-strength premixes increased by 4% in total volume terms in 2013. Ready to serve, RTS, drinks led high-strength premixes in 2013. Despite the fact that Bacardi Japan created the new category with its signature brand, Bacardi Mojito in 2012, ...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Spirits in Japan

Similar to 2012, spirits contracted by 1% in total volume terms in 2013. This was mainly due to the contraction of shochu, which accounted for 84% volume share of the category. The trend of consumers to opt for alcoholic beverages with low ABV and ...

Jul 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Wine in Japan

Wine saw marginal volume decline in 2013 after two years of consecutive growth. Despite the continuous growth of still light grape wine, the declines in other categories such as non-grape wine and fortified wine and vermouth overrode the positive ...

Jul 2014 | US$900 | Pages: 62 | Add to cart | View details
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    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

    日本の統計データを見る

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    Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook