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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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    Apparel Accessories in Japan

    Feb 2018

    Apparel accessories saw only marginal current value growth in 2017. Polarisation in apparel accessories occurred over the review period. Young and successful business people, both men and women, are increasingly willing to pay more for high-quality ...

    US$990
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    Country Report

    Childrenswear in Japan

    Feb 2018

    Childrenswear current value sales suffered decline in 2017 due to economic uncertainty in addition to the ongoing decline in the number of children in Japan. However, the forecast remains positive thanks to the recovering economy and increasing ...

    US$990
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    Country Report

    Footwear in Japan

    Feb 2018

    Footwear sales stagnated in 2017 despite the popularity of sports shoes, with both men's and women's footwear struggling. This is partly the result of declining retail volume sales due to the constant decline in population. Economic uncertainty also ...

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    Country Report

    Hosiery in Japan

    Feb 2018

    Younger women and working women remained the active consumers in this category in 2017, but it posted decline in retail volume terms. Fashionable short sheer socks and sheer socks with functional features posted marginal positive growth in retail ...

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    Country Report

    Jeans in Japan

    Feb 2018

    Men's and women's jeans both saw poor performances in 2017 resulting from continuous annual retail volume decline since 2013. This is primarily due to continuous population shrinkage and population ageing despite the recent trend towards casual wear....

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    Country Report

    Menswear in Japan

    Feb 2018

    Menswear saw slight current value sales decline in 2017 over the previous year. This was chiefly due to the trend for seeking good-quality products by high- and middle-income consumers resulting in lower purchasing frequency. At the same time, even ...

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    Country Report

    Apparel and Footwear in Japan

    Feb 2018

    Apparel and footwear saw current value sales decline over the review period. This negative performance reflects consumers’ concerns about the economy and political uncertainty as well as population ageing and decline. Despite companies' efforts to ...

    US$2,100
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    Country Report

    Sportswear in Japan

    Feb 2018

    Sportswear saw strong retail value growth in 2017 thanks to the ongoing athleisure trend and heightened awareness about health and fitness. Consumer numbers who enjoy sports as part of their daily activities continue to rise as the Tokyo Olympic ...

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    Country Report

    Womenswear in Japan

    Feb 2018

    Womenswear saw current value sales decline in 2017 due to increasing financial concerns among consumers. Reflecting the economic uncertainty, consumers sought cheaper products and purchased less frequently, although some consumers continued to spend ...

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    Country Report

    Designer Apparel and Footwear (Ready-To-Wear) in Japan

    Feb 2018

    Designer apparel and footwear (ready-to-wear) posted a positive performance in 2017, thanks to recovering purchasing activity amongst inbound tourists. The slowdown in growth observed in 2016 was because of the shift in purchasing amongst Chinese ...

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    Country Report

    Fine Wines/Champagne and Spirits in Japan

    Feb 2018

    Fine wines/champagne and spirits in Japan posted a positive performance in 2017 in both retail volume and current value terms, thanks to the rapid growth of luxury whiskies and fine champagne. These categories are also expected to grow steadily in ...

    US$990
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    Country Report

    Luxury Eyewear in Japan

    Feb 2018

    Luxury eyewear in Japan posted slow growth in volume terms in 2017. The demand for luxury eyewear, particularly sunglasses, amongst wealthy Japanese consumers, is not expected to decrease. However, diverse sales channels, such as internet retailing, ...

    US$990
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    Country Report

    Luxury Jewellery in Japan

    Feb 2018

    Luxury jewellery recovered from the drop seen in 2016, experiencing slight current value growth in 2017. Recovery was supported by wealthy travellers, who mainly purchased products in department stores. According to Japan Department Stores ...

    US$990
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    Country Report

    Luxury Leather Goods in Japan

    Feb 2018

    Luxury leather goods posted strong current value growth in 2017, showing a quick recovery from the slowdown in 2016. This slowdown was mainly because of the strong yen and the increase of the customs tax rate at the Chinese border, but the number of ...

    US$990
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    Country Report

    Luxury Portable Consumer Electronics in Japan

    Feb 2018

    Luxury portable consumer electronics posted positive performances in both volume and current value terms in 2017, thanks to the introduction of a new Apple smart watch from Hermès. The general wearable electronics category is still in its infancy, ...

    US$990
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    Country Report

    Luxury Timepieces in Japan

    Feb 2018

    In 2017, luxury timepieces in Japan recovered from the sharp decline seen in 2016 due to the drop in purchases by foreign travellers, especially from China. This was a result of the introduction of high customs duties for products purchased outside ...

    US$990
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    Country Report

    Luxury Writing Instruments and Stationery in Japan

    Feb 2018

    Luxury writing instruments and stationery in Japan posted growth in both volume and current value terms in 2017. Luxury fountain pens in particular are attracting attention from wealthy executives, as well as successful young businesspersons. In ...

    US$990
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    Country Report

    Luxury Goods in Japan

    Feb 2018

    Inbound tourism influenced sales of luxury goods in Japan over the last few years; hence trends in tourist purchasing directly affected sales. For example, the luxury goods market saw a strong drop in growth in 2016, due to the decline in inbound ...

    US$1,210
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    Country Report

    Super Premium Beauty and Personal Care in Japan

    Feb 2018

    In 2017, demand from inbound tourists remained a key driver of growth in super premium beauty and personal care. In most luxury categories, the average consumption per tourist declined; despite this, super premium beauty and personal care products ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Japan

    Feb 2018

    Apparel and footwear specialist retailers continued to see a slow decline in outlet numbers and retail value sales in 2017. First, demographic and lifestyle changes negatively affected this channel. The increasing older population in Japan resulted ...

    US$990
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