Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本情報ページ

Filter Results

Total: (380)

Country Report

Apparel in Japan

Japanese apparel experienced a bounce back in 2012 after the devastating effects of the Great East Japan earthquake in 2011 and prolonged economic concerns. Current value sales increased due to the growing average spend per customer, particularly ...

Jun 2013 | US$1,900| Add to cart | View details ›

Country Report

Other Hot Drinks in Japan

In other hot drinks, the choices of products diversified in the dominant category, chocolate-based flavoured powder drinks, ranging from white chocolate flavour to rich-in-cacao types, towards the end of review period. Since consumers came to find ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Hot Drinks in Japan

Consumer confidence remained low amidst the prolonged economic recession in 2012. Consumers further reduced expenditure and spent an increasing amount of time at home. The home café trend, which was increasingly apparent over the review period, ...

Jun 2013 | US$1,900| Add to cart | View details ›

Country Report

Tea in Japan

Whilst coffee and soft drinks categories continuously introduced new innovations and gained publicity in the market, tea introduced fewer innovations over the review period. The tea category was in the weaker position in the price competition as ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Coffee in Japan

Off-trade value and volume sales of coffee increased by 1% in 2012. This is in contrast to the previous year, which saw showed reversal trends between off-trade volume sales and off-trade value sales, with the former declining by 1% and the latter ...

Jun 2013 | US$900| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in Japan

Current value sales of baby and child-specific products declined by 1% in 2012. With a declining birth rate in Japan, the demand for baby and child-specific products waned over the review period. Baby and child-specific sun care however recorded the ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Japan

Current value sales of bath and shower grew by 1% in 2012. According to the meteorological agency, average temperatures in the summer of 2012 were higher than that of a normal year and the continued energy-saving trend encouraged consumers to use ...

May 2013 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Japan

Current value sales of colour cosmetics recorded only marginal growth in 2012. With a growing trend for natural make-up, more consumers used powder and BB (blemish balm) cream instead of foundation. Additionally, consumers wore light colours on their...

May 2013 | US$900| Add to cart | View details ›

Country Report

Deodorants in Japan

Although sales of deodorants witnessed continuous growth between 2007 and 2011, the category experienced a dip in sales in 2012. This reversal trend at the end of the review period was due to abnormal growth of the category in 2011. In 2011, the ...

May 2013 | US$900| Add to cart | View details ›

Country Report