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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本市場調査

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Country Report

Health and Wellness in Japan

Japanese consumers increasingly became concerned about their health over the review period. With the metabolic syndrome checking system being introduced in 2008, consumers became more aware of lifestyle diseases and better early prevention. In order ...

Jul 2014 | US$1,900 | Add to cart | View details

Country Report

Coffee in Japan

In Japan, tea had long been consumed more than coffee, as people tended to socialise with family and friends over tea rather than coffee. However, the wider expansion of coffee specialists in Japan means that more consumers have come to feel familiar...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Japan

Amid the growing consumer trend towards convenient products, stick-type sachets of coffee are increasing in sales, which is also helping to promote sales growth in chocolate-based flavoured powder drinks . Companies producing stick-type coffee are ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Japan

Off-trade tea value sales contracted slightly in 2013. While coffee has expanded its consumer base, thanks to continuous innovations in, for example, coffee machines, as well as in flavoured instant coffee and super-premium fresh coffee variants, tea...

Jul 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Tea in Japan

Whilst coffee and soft drinks continuously innovated and gained publicity, tea manufacturers introduced fewer innovations over the review period. Combined with the consumer trend for convenience, this lesser product development caused tea to lose ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Juice in Japan

2012 saw a big tomato juice boom thanks to the TV programmes reporting a scientific study that found the contents of tomato juice function to help burn fat and have a positive effect on metabolic syndrome. The volume sales of tomato juice grew by 70%...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Soft Drinks in Japan

Sales of soft drinks continued to grow in 2013, driven by the shift of consumers’ habits. Following the big earthquake in 2011 and the extremely hot summers, consumers came to purchase bottled water and drink soft drinks for the purpose of preventing...

Jul 2014 | US$1,900 | Pages: 107 | Add to cart | View details

Country Report

RTD Coffee in Japan

Total volume sales of RTD coffee contracted by 2% in 2013. This is mainly due to the ongoing popularity of freshly brewed coffee by convenience stores. Towards the end of the review period, convenience stores increasingly started to serve freshly ...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

RTD Tea in Japan

Consumers increasingly opted to choose convenient options in their purchasing over the review period, as they led busier lifestyles. This was also evident in the beverages market, where consumers migrated from hot drinks to soft drinks. The migration...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Sports and Energy Drinks in Japan

Total volume sales of sports and energy drinks contracted by 1% in 2013, as the dominant category, sports drinks, continued losing popularity. Whilst consumers were more inclined to drink functional drinks for non-sporting purposes such as after ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Asian Speciality Drinks in Japan

Total volume sales of Asian speciality drinks grew by 2% in 2013. Whilst Asian speciality drinks comprises two types of drinks – lactobacillus beverages and vinegar drinks, lactobacillus beverages, exemplified by Calpis Water, increased its sales, ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Bottled Water in Japan

Following 2011 when the demand for bottled water spiked due to the special procurement needs after the earthquake, consumption of bottled water continued to grow in 2012 and 2013. Consumers began to perceive bottled water as something on which to ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Carbonates in Japan

The successful new product launches in 2012 continued to impact the carbonates category favourably in 2013. Following successful orange carbonates brand Orangina and speciality low-calorie cola brand Kirin Mets Cola in 2012, juice-based carbonates as...

Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Concentrates in Japan

Concentrates declined by 1% in current value to reach sales of ¥48 billion in 2013. Both liquid concentrates and powder concentrates contracted in 2013. Whilst liquid concentrates, which make up the majority of the category, continued to grow thanks ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Dishwashing in Japan

There were two main trends in dishwashing at the end of the review period. Firstly, there was a continued shift towards refill packaging. This was encouraged by consumers' growing focus on environmental considerations and also by price-sensitivity, ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in Japan

There were two main trends in home insecticides in 2013, with both impacting "other" home insecticides. The first was for scented closet home insecticides, with these being hung in wardrobes to prevent insect damage to clothing. Consumers ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Laundry Care in Japan

Japanese consumers have traditionally disliked strong fragrances. Many however began to be attracted by the subtle scents offered by fabric softeners during the review period, particularly in response to strong TV advertising from western pioneer ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Japan

Japanese home care saw slow growth during the review period as a whole, with this linked to maturity in many product areas and a declining Japanese population. However, growth was also constrained by consumers' economic concerns during the review ...

Jul 2014 | US$2,400 | Pages: 78 | Add to cart | View details

Country Report

Polishes in Japan

Polishes suffered from consumers focus on saving money and time at the end of the review period, with consumers increasingly opting for lower-cost furniture, flooring and footwear. Furniture sales notably saw a trend towards lower-priced products ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Japan

Japan suffered from instances of bird flu in 2011 and while there were no cases of human infection many consumers remained concerned at the end of the review period, particularly given outbreaks of bird flu in China and South Korea at the end of the ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Toilet Care in Japan

Leading player Kobayashi sought to bring the scent trend into toilet care in September 2013 with its launch of Bluelet Kaoru Toilet Senzai in in-cistern devices. This sought to blur the distinctions between air care and toilet care by offering a ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Air Care in Japan

Air care saw a growing focus on quality towards the end of the review period, both in terms of the quality of fragrance and product design. Consumers increasingly demanded products that looked good in their living space and that offered high quality ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bleach in Japan

There was an ongoing annual rise in the number of norovirus cases seen in Japan throughout the review period. However, media and consumer concern over norovirus reached a new peak at the end of the review period due to mutated strains being detected ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Beer in Japan

Beer in Japan declined by 1% in total volume terms in 2013. Whilst beer overall saw a decline in 2013, imported premium lager saw volume growth of 5% in 2013. Imported premium lager was led by Belgian lagers, which gained momentum in 2013 because of ...

Jul 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Cider/Perry in Japan

Cider/perry was mostly consumed by young females and expatriates in Japan. Young females who just started to drink alcoholic drinks and do not like the bitter taste of beer and high ABVs found in other spirits were inclined to drink cider both at ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Alcoholic Drinks in Japan

Despite the positive volume growth in 2012 after years of consecutive decline in terms of alcoholic beverages consumption in Japan, 2013 saw a return to minus growth both in volume and value. The general trend of not drinking alcoholic drinks, ...

Jul 2014 | US$1,900 | Pages: 112 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Japan

RTDs/high-strength premixes increased by 4% in total volume terms in 2013. Ready to serve, RTS, drinks led high-strength premixes in 2013. Despite the fact that Bacardi Japan created the new category with its signature brand, Bacardi Mojito in 2012, ...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Spirits in Japan

Similar to 2012, spirits contracted by 1% in total volume terms in 2013. This was mainly due to the contraction of shochu, which accounted for 84% volume share of the category. The trend of consumers to opt for alcoholic beverages with low ABV and ...

Jul 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Wine in Japan

Wine saw marginal volume decline in 2013 after two years of consecutive growth. Despite the continuous growth of still light grape wine, the declines in other categories such as non-grape wine and fortified wine and vermouth overrode the positive ...

Jul 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Japan

Cotton wool/buds/pads declined by 1% in 2013 to reach ¥10.9 billion, which was a slightly stronger decline than what was seen in 2012. Consumers continued to trade down to lower priced products such as private label or those available at ¥100 stores ...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in Japan

Incontinence sales increased by 5% in current value in 2013. The ageing population trend was the most import growth driver. The population aged 65+ increased by 4% to reach 32 million, accounting for a 25% share of the total population in the ...

May 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Japan

Current value sales of nappies/diapers/pants sales decreased by 3% in 2013 due to the decline in the infant population. Infants aged 0-36 months declined by 1% in 2013, and was the largest reason behind the negative growth. This reflected the ...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Tissue and Hygiene in Japan

Price sensitivity in relation to commoditised products and decreasing population continued to impact negatively on retail tissue and hygiene value sales growth in 2013. There was a recovery in some categories such as incontinence. Many manufacturers ...

May 2014 | US$2,400 | Pages: 63 | Add to cart | View details

Country Report

Retail Tissue in Japan

Manufacturers were unable to stop the continued decrease in unit price that has been seen since the review period. The average unit price of retail tissue declined by 1% in 2013. With an increase in cheaper imported tissues and consumers using more ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Japan

Sanitary protection sales decreased by 2% in current value terms in 2013 due to the decline in the sanitary protection population. Females aged 12-54 declined by 1% in 2013; this was the most significant reason behind the negative growth. Consumer ...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Wipes in Japan

Personal care wipes make up the majority of wipes in Japan, partly due to the widespread use of general purpose wipes. This demand is influenced by increased consciousness regarding hygiene care in daily life. Besides, with the increase of working ...

May 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Japan

AFH incontinence is one of a few bright spots in AFH products with a steady current value growth of 2% in 2013, evident from the ongoing ageing population trend. Whilst demand from aged people remained strong, a key downward pressure on the growth of...

May 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Heating Appliances in Japan

The enhanced energy saving trend following the March 2011 earthquake had a negative impact on heating appliances. This continued in 2013 as consumer demand for products requiring high electricity consumption remained weak. Consumers instead migrated ...

May 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Home Laundry Appliances in Japan

Home laundry appliances increased by 1% in retail volume terms in 2013. The growth was driven primarily by the continued trend towards energy savings as consumers were encouraged to replace their old units. The upcoming VAT rate increase, which ...

May 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Irons in Japan

Irons in Japan continued to see negative growth in 2013. While premiumisation was seen in some consumer appliances categories such as rice cookers, the trend did not reach irons. The majority of consumers preferred to purchase economy or mid-priced ...

May 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Large Cooking Appliances in Japan

The large reduction in energy supplies remained the most important trend for large cooking appliances in 2013. The reduction was the result of the nationwide shutdown of nuclear power plants in 2011 as these played a central role in supplying ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Microwaves in Japan

The trend towards home-cooked meals remained the most important for microwaves. This trend did not help microwaves generate positive growth in 2013, with a 1% decline in volume terms, as demand was met in 2011 when people who lost belonging as a ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Consumer Appliances in Japan

Consumer appliances returned to positive performance in 2013. The main reason behind this was positive growth in high energy consuming units such as fridge freezers in refrigeration appliances and air conditioners in air treatment products. These ...

May 2014 | US$2,400 | Pages: 134 | Add to cart | View details

Country Report

Personal Care Appliances in Japan

Men’s grooming was a growing trend in personal care appliances in 2013. Male consumers in Japan are increasingly aware of skin care as a result of the advancement of women in the workforce. Many women prefer men to take care of their appearance while...

May 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Refrigeration Appliances in Japan

Refrigeration appliances increased by 3% in retail volume terms in 2013. The growth was driven primarily by the continued trend towards energy saving as consumers were encouraged to replace their old units. The upcoming VAT rate increase, which ...

May 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Small Cooking Appliances in Japan

Premiumisation remained the most important trend in rice cookers. This is a manufacturer-driven trend to raise retail prices by incorporating added-value features such as induction heat, ultrasonic waves and 200-degree steam. All these features are ...

May 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Japan

The trend towards home-cooked meals remained the most important for small kitchen appliances (non-cooking) in 2013. This trend helped the category register volume growth of 1% in 2013. The lower cost of eating at home rather than at foodservice ...

May 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Vacuum Cleaners in Japan

Robotic vacuum cleaners remained a hotspot in vacuum cleaners in Japan. While the growth rate of robotic vacuum cleaners slowed down in 2013 compared to the previous year, the category continued to develop, and accounted for 5% of total volume sales ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Air Treatment Products in Japan

Demand for clean air increased primarily as a result of the outbreak of air pollution in 2013 such as PM2.5, hazardous particulate matter measuring below 2.5 microns. The 2013 increased pollen dispersion also drove this movement. In air treatment ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Dishwashers in Japan

Energy conservation remained the key trend in 2013. Following the 2011 shutdown of nuclear power reactors across the country, the 2012 increase in electricity bills by the Tokyo Electric Power Company accelerated the trend in 2013. This trend fuelled...

May 2014 | US$900 | Pages: 44 | Add to cart | View details
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    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

    日本の統計データを見る

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    Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook