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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本市場調査

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Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Health and Wellness in Japan

Japanese consumers increasingly became concerned about their health over the review period. With the metabolic syndrome checking system being introduced in 2008, consumers became more aware of lifestyle diseases and better early prevention. In order ...

Jul 2014 | US$1,900 | Pages: 90 | Add to cart | View details

Country Report

Coffee in Japan

In Japan, tea had long been consumed more than coffee, as people tended to socialise with family and friends over tea rather than coffee. However, the wider expansion of coffee specialists in Japan means that more consumers have come to feel familiar...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Japan

Amid the growing consumer trend towards convenient products, stick-type sachets of coffee are increasing in sales, which is also helping to promote sales growth in chocolate-based flavoured powder drinks . Companies producing stick-type coffee are ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Japan

Off-trade tea value sales contracted slightly in 2013. While coffee has expanded its consumer base, thanks to continuous innovations in, for example, coffee machines, as well as in flavoured instant coffee and super-premium fresh coffee variants, tea...

Jul 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Tea in Japan

Whilst coffee and soft drinks continuously innovated and gained publicity, tea manufacturers introduced fewer innovations over the review period. Combined with the consumer trend for convenience, this lesser product development caused tea to lose ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Juice in Japan

2012 saw a big tomato juice boom thanks to the TV programmes reporting a scientific study that found the contents of tomato juice function to help burn fat and have a positive effect on metabolic syndrome. The volume sales of tomato juice grew by 70%...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Soft Drinks in Japan

Sales of soft drinks continued to grow in 2013, driven by the shift of consumers’ habits. Following the big earthquake in 2011 and the extremely hot summers, consumers came to purchase bottled water and drink soft drinks for the purpose of preventing...

Jul 2014 | US$1,900 | Pages: 107 | Add to cart | View details

Country Report

RTD Coffee in Japan

Total volume sales of RTD coffee contracted by 2% in 2013. This is mainly due to the ongoing popularity of freshly brewed coffee by convenience stores. Towards the end of the review period, convenience stores increasingly started to serve freshly ...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

RTD Tea in Japan

Consumers increasingly opted to choose convenient options in their purchasing over the review period, as they led busier lifestyles. This was also evident in the beverages market, where consumers migrated from hot drinks to soft drinks. The migration...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Sports and Energy Drinks in Japan

Total volume sales of sports and energy drinks contracted by 1% in 2013, as the dominant category, sports drinks, continued losing popularity. Whilst consumers were more inclined to drink functional drinks for non-sporting purposes such as after ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Asian Speciality Drinks in Japan

Total volume sales of Asian speciality drinks grew by 2% in 2013. Whilst Asian speciality drinks comprises two types of drinks – lactobacillus beverages and vinegar drinks, lactobacillus beverages, exemplified by Calpis Water, increased its sales, ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Bottled Water in Japan

Following 2011 when the demand for bottled water spiked due to the special procurement needs after the earthquake, consumption of bottled water continued to grow in 2012 and 2013. Consumers began to perceive bottled water as something on which to ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Carbonates in Japan

The successful new product launches in 2012 continued to impact the carbonates category favourably in 2013. Following successful orange carbonates brand Orangina and speciality low-calorie cola brand Kirin Mets Cola in 2012, juice-based carbonates as...

Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Concentrates in Japan

Concentrates declined by 1% in current value to reach sales of ¥48 billion in 2013. Both liquid concentrates and powder concentrates contracted in 2013. Whilst liquid concentrates, which make up the majority of the category, continued to grow thanks ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Dishwashing in Japan

There were two main trends in dishwashing at the end of the review period. Firstly, there was a continued shift towards refill packaging. This was encouraged by consumers' growing focus on environmental considerations and also by price-sensitivity, ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Insecticides in Japan

There were two main trends in home insecticides in 2013, with both impacting "other" home insecticides. The first was for scented closet home insecticides, with these being hung in wardrobes to prevent insect damage to clothing. Consumers ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Laundry Care in Japan

Japanese consumers have traditionally disliked strong fragrances. Many however began to be attracted by the subtle scents offered by fabric softeners during the review period, particularly in response to strong TV advertising from western pioneer ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Care in Japan

Japanese home care saw slow growth during the review period as a whole, with this linked to maturity in many product areas and a declining Japanese population. However, growth was also constrained by consumers' economic concerns during the review ...

Jul 2014 | US$2,400 | Pages: 78 | Add to cart | View details

Country Report

Polishes in Japan

Polishes suffered from consumers focus on saving money and time at the end of the review period, with consumers increasingly opting for lower-cost furniture, flooring and footwear. Furniture sales notably saw a trend towards lower-priced products ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Japan

Japan suffered from instances of bird flu in 2011 and while there were no cases of human infection many consumers remained concerned at the end of the review period, particularly given outbreaks of bird flu in China and South Korea at the end of the ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Toilet Care in Japan

Leading player Kobayashi sought to bring the scent trend into toilet care in September 2013 with its launch of Bluelet Kaoru Toilet Senzai in in-cistern devices. This sought to blur the distinctions between air care and toilet care by offering a ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Air Care in Japan

Air care saw a growing focus on quality towards the end of the review period, both in terms of the quality of fragrance and product design. Consumers increasingly demanded products that looked good in their living space and that offered high quality ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bleach in Japan

There was an ongoing annual rise in the number of norovirus cases seen in Japan throughout the review period. However, media and consumer concern over norovirus reached a new peak at the end of the review period due to mutated strains being detected ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Beer in Japan

Beer in Japan declined by 1% in total volume terms in 2013. Whilst beer overall saw a decline in 2013, imported premium lager saw volume growth of 5% in 2013. Imported premium lager was led by Belgian lagers, which gained momentum in 2013 because of ...

Jul 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Cider/Perry in Japan

Cider/perry was mostly consumed by young females and expatriates in Japan. Young females who just started to drink alcoholic drinks and do not like the bitter taste of beer and high ABVs found in other spirits were inclined to drink cider both at ...

Jul 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Alcoholic Drinks in Japan

Despite the positive volume growth in 2012 after years of consecutive decline in terms of alcoholic beverages consumption in Japan, 2013 saw a return to minus growth both in volume and value. The general trend of not drinking alcoholic drinks, ...

Jul 2014 | US$1,900 | Pages: 112 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Japan

RTDs/high-strength premixes increased by 4% in total volume terms in 2013. Ready to serve, RTS, drinks led high-strength premixes in 2013. Despite the fact that Bacardi Japan created the new category with its signature brand, Bacardi Mojito in 2012, ...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Spirits in Japan

Similar to 2012, spirits contracted by 1% in total volume terms in 2013. This was mainly due to the contraction of shochu, which accounted for 84% volume share of the category. The trend of consumers to opt for alcoholic beverages with low ABV and ...

Jul 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Wine in Japan

Wine saw marginal volume decline in 2013 after two years of consecutive growth. Despite the continuous growth of still light grape wine, the declines in other categories such as non-grape wine and fortified wine and vermouth overrode the positive ...

Jul 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Baby Food Packaging in Japan

Baby food packaging sales grew slightly in off-trade volume terms in 2013 to reach 323 million units. Positive growth was mainly driven by the strong performance of prepared baby food. As the number of working mothers increased in Japan, consumers ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Japan

The consumption of canned/preserved food was stable in 2013. Consumers continued to buy and stock non-perishable foods (including canned/preserved food) for emergencies. As canned/preserved food types are easy to cook and quick to prepare, they are ...

Jun 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Confectionery Packaging in Japan

Confectionery packaging registered a decline in off-trade unit volume sales in 2013. This was mainly due to the shrinking consumption of confectionery in Japan. Confectionery consumption was hit by Japan’s declining population and lower birth rate. ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Dairy Packaging in Japan

Rigid plastic continued to account for the largest share of off-trade unit volume sales in dairy packaging in 2013. Rigid plastic includes PET bottles, PET jars, thin wall plastic containers, squeezable plastic tubes, HDPE bottles and other plastic ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Japan

Sauces, dressings and condiments packaging saw off-trade unit volume sales increase by 1% in 2013. This was partly due to the ongoing eating at-home trend in Japan. Due to the severe economic situation and Tohoku Earthquake and Tsunami in 2011, ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Dermatologicals in Japan

Retail value sales of dermatologicals in Japan increased by 1% in current terms in 2013. Hair loss treatments remained the largest category in terms of retail value sales. The category’s steady growth turned negative in 2012 due to the negative ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Digestive Remedies in Japan

Retail value sales of digestive remedies declined by 1% in current terms in 2013. All categories except antiflatulents continued to register negative growth. The shrinking digestive remedies market is closely linked with declining volume consumption ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Herbal/Traditional Products in Japan

Herbal/traditional products in Japan declined by 1% in current retail value terms in 2013 due to the slow performance of the various categories. Only herbal/traditional dermatologicals grew because of the positive performance of Kinkan by Kinkando Co...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Japan

Retail value sales of NRT smoking cessation aids increased by 1% in current terms in 2013. The smoking population has been falling for decades. According to the Euromonitor’s countries and consumers’ data, there were about 24.9 million smokers in ...

Jun 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Consumer Health in Japan

Retail value sales of dermatologicals in Japan increased by 1% in current terms in 2013. Hair loss treatments remained the largest category in terms of retail value sales. The category’s steady growth turned negative in 2012 due to the negative ...

Jun 2014 | US$2,400 | Pages: 98 | Add to cart | View details

Country Report

Sports Nutrition in Japan

Sports nutrition in Japan increased by 3% in current retail value terms in 2013, driven mainly by growth in protein products. While sports nutrition products in Japan are mainly marketed for athletes and men who regularly work out, products marketed ...

Jun 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Japan

Vitamins and dietary supplements registered fractionally negative current retail value growth in 2013 due to the poor performance of tonics and bottled nutritive drinks, vitamins and paediatric vitamins and dietary supplements. In contrast, dietary ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Weight Management in Japan

Weight management registered fractionally negative current retail value growth in 2013. According to the National Health and Nutrition Survey conducted by the Ministry of Health, Labour and Welfare in Japan in 2012, obesity rates based on body mass ...

Jun 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Wound Care in Japan

Wound care in Japan grew by 1% in both volume and current retail value terms in 2013. The positive growth was led by sticking plasters/adhesive bandages while gauze, tape and other wound care continued to decline. The popularity of highly functional ...

Jun 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Adult Mouth Care in Japan

Retail value sales of adult mouth care increased by 1% in 2013 mainly driven by increasing awareness of the importance of periodontal disease prevention among consumers. According to the survey conducted by the 8020 Promotion Foundation in 2005, ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Analgesics in Japan

Analgesics in Japan declined by below 1% in current retail value terms in 2013. Systemic analgesics showed modest positive growth while topical analgesics/anaesthetic continued to shrink, which resulted in negative growth for the overall category. ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Calming and Sleeping in Japan

Retail value sales of calming and sleeping in Japan declined by 4% in current terms in 2013. The market expanded rapidly after the introduction of Drewell by SSP Co Ltd in 2003. Following the success of Drewell and the growth of the market, various ...

Jun 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Japan

Retail value sales of cough, cold and allergy (hay fever) remedies increased by 1% in current terms in 2013. Despite negative performances in combination products, cough remedies, paediatric products and medicated confectionery, strong growth in ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Japan

Cotton wool/buds/pads declined by 1% in 2013 to reach ¥10.9 billion, which was a slightly stronger decline than what was seen in 2012. Consumers continued to trade down to lower priced products such as private label or those available at ¥100 stores ...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Incontinence in Japan

Incontinence sales increased by 5% in current value in 2013. The ageing population trend was the most import growth driver. The population aged 65+ increased by 4% to reach 32 million, accounting for a 25% share of the total population in the ...

May 2014 | US$900 | Pages: 27 | Add to cart | View details
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    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

    日本の統計データを見る

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    Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook