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Market Research on Japan

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

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Euromonitor Japan reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Air Care in Japan

Air care in Japan enjoyed further current value growth in 2015 to reach ¥111 billion, marking a 1% increase from 2014. The main contributor to this growth was manufacturers’ relentless efforts to expand consumer segments within air care products.

Apr 2016 | US$990 | Add to cart | View details

Country Report

Bleach in Japan

Bleach in Japan struggled in 2015, recording a 3% value decrease to reach \7.4 billion. The decline was caused by multi-functional products in other product categories outside bleach that contain germ-killing ingredients. In Japan, growth in bleach ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Dishwashing in Japan

Dishwashing in Japan recorded a 2% value decline in 2015 to reach sales of \69 billion. The exit of Charmy, a major brand from Lion Corp, saw automatic dishwashing powder value sales fall by 21% in 2015, leading to the decline of total dishwashing in...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Home Insecticides in Japan

Home insecticides in Japan declined by 1% in current value terms to reach \130 billion in 2015, after 3% value growth in 2014. The summer in Japan in 2015, especially August, was relatively colder than the average. In September and October 2014, the ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Laundry Care in Japan

Laundry care in Japan recorded 4% value growth to reach \485 billion in 2015, slower growth compared to 2014, when the category grew by an impressive 11%, partly due to the VAT increase that came into effect in April 2014. The drivers in 2015 were ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Home Care in Japan

Home care in Japan saw healthy growth in current value terms in 2015. The growth was led by a preference for premium products among consumers, despite the VAT rise from 5% to 8% a year earlier in April 2014. Growing categories such as air care, home ...

Apr 2016 | US$2,650 | Add to cart | View details

Country Report

Polishes in Japan

Polishes in Japan recorded sales of \4.9 billion, marking a 1% decline from the previous year, as the overall demand for polishes weakened and sales fell. More consumers in Japan prefer polish-free floors and shoes, feeling that applying polishes to ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Surface Care in Japan

Retail value sales of surface care grew by 1% to reach \120 billion in 2015 in Japan, similar to the value growth in 2014. Surface care, especially home care wipes and floor cleaning systems, has benefited from busier lifestyles in Japan, especially ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Toilet Care in Japan

Toilet care recorded sales of \41.3 billion, growing by 1%, in 2015. Value growth calmed down after the VAT increase effective from April 2014. The number of households saw positive growth, reaching 53 million in 2015, meaning that the number of ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Luxury Goods in Japan

In 2015, luxury goods in Japan continued to perform well, largely thanks to an ongoing surge in the number of inbound tourists, many of which viewed the country as an attractive shopping destination thanks to its competitive prices as a result of the...

Apr 2016 | US$1,210 | Pages: 71 | Add to cart | View details

Country Report

Food Intolerance in Japan

Baby food dominates sales of food intolerance, with lactose-free baby food and "other" HW special baby milk formula together accounting for close to 100% of value sales. Overall sales are thus being heavily impacted by population ageing. The number ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Japan

FOSHU certification has long been available in Japan for those players wishing to make functional health claims for food and beverages. However, obtaining FOSHU accreditation is difficult, with a rigorous, lengthy and typically costly approval ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Japan

While players wishing to make health claims for fortified/functional packaged food were able to seek FOSHU certification throughout the review period, obtaining this certification is viewed as difficult, time-consuming and costly, with this deterring...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Japan

In the wake of the Great East Japan Earthquake, there was a growing focus on water quality in Japan. Many consumers are thus beginning to use NH still natural mineral bottled water for a wider range of applications, with a Suntory survey in April ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Japan

NH olive oil was impacted heavily by poor olive harvests towards the end of the review period, with the global price of olive oil surging as a result. A weakened yen further increased the cost of imported olive oil. 2015 thus saw 22% current value ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Organic Beverages in Japan

Organic beverages were impacted by the rising global price of coffee beans and a weakening yen at the end of the review period, with this resulting in a sharp 5% unit price growth for both fresh and instant organic coffee. These products are already ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Organic Packaged Food in Japan

Organic packaged food remains a tiny niche in Japan, with sales accounting for only 3% of overall value in health and wellness packaged food and less than half a percentage point share in overall packaged food. This is mainly due to supply ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Health and Wellness in Japan

The Japanese economy struggled during the review period, with the impact of the global economic downturn being followed by the 2011 Great East Japan earthquake. Consequently, many consumers faced financial concerns and thus sought to minimise ...

Apr 2016 | US$2,100 | Pages: 101 | Add to cart | View details

Country Report

Better For You Beverages in Japan

Sales of reduced sugar beverages are being impacted by growing concern about the potential health impact of artificial sweeteners such as aspartame and sucralose. These sweeteners are increasingly viewed as being linked to problems such as ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Better For You Packaged Food in Japan

Sugar-free gum saw the worst performance across better for you packaged food in 2015 over the previous year, with current value sales declining by a sharp 10%. This product area is not only suffering from an artificial image and health concerns ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Direct Selling in Japan

Direct selling in Japan has faced continuous decline since 2001. Value sales dropped from ¥2,473 billion in 2001 to ¥1,540 in 2015. The fall was due to several factors.

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Japan

In 2015 the electronics and appliance specialist retailers channel declined by 3% in current value terms to ¥6,697 billion. The tax hike in April 2014 continued to have an impact in the first three months of 2015, with a reversal of the rush to shop ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Grocery Retailers in Japan

Supermarkets and convenience stores remained the two largest channels, accounting for 46% and 34% of total grocery retailers’ value respectively in 2015. Under Euromonitor International’s definition, supermarkets includes those stores with a primary ...

Apr 2016 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Japan

Led by the self-medication trend health and beauty specialist retailers grew by 1% in current value terms in 2015 to reach ¥14,954 billion. Japan is facing a serious demographic transition as the baby boomer generation reach their senior stage. The ...

Apr 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Japan

Home and garden specialist retailers grew by 2% in 2015 to reach ¥5,920 billion, based on the robust performance of both home improvement and gardening stores and homewares and home furnishing stores. Home improvement and gardening stores remained ...

Apr 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Homeshopping in Japan

In 2015 homeshopping continued to decline by 2% in current value terms to stand at ¥2,689 billion. Although the speed of decline slowed in 2015 after the difficult 2014 with the tax hike, it was not enough to reverse the shrinking trend. The ...

Apr 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Internet Retailing in Japan

The strong growth of internet retailing continued in 2015 to register 15% growth in current value terms. Over the past decade internet retailing has experienced double-digit growth thanks to the high penetration of the internet in Japan. Particularly...

Apr 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Japan

Bags and luggage specialist retailers continued to register strong growth of 2% to reach ¥415 billion in 2015. The largest driver of this category continued to be the increased number of inbound tourists. Japan National Tourism Organisation (JNTO) ...

Apr 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Mixed Retailers in Japan

Mixed retailers in Japan grew by 1% to ¥18,178 billion in 2015. Within the mixed retailers category mass merchandisers remained the largest, with retail value sales worth ¥7,005 billion in 2015, followed by department stores (¥6,198 billion) and ...

Apr 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Retailing in Japan

The internet is gaining importance in Japan in sales of both large high-ticket items such as white goods, as well as being increasingly relevant for purchases of smaller items and grocery shopping. Consumers value the competitive prices, convenience ...

Apr 2016 | US$2,100 | Pages: 136 | Add to cart | View details

Country Report

Vending in Japan

The declining trend in vending did not stop in 2015 even one year after the VAT increase in 2014, with 2% negative growth in 2015. Beverages remained the major product sold in vending, but due to external challenges such as expanding convenience ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Japan

While the number of outlets declined by 2% in 2015, retail value sales increased by 1% to reach ¥7,339 billion. The continuing weak yen and increasing manufacturing costs pushed up the price of apparel and footwear products. In response to these ...

Apr 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Asian Speciality Drinks in Japan

While Asian speciality drinks comprises two types, lactobacillus beverages and vinegar drinks, the former (an example being Calpis Water) account for almost 90% of sales. Sales of lactobacillus beverages slightly increased in 2015, mainly thanks to ...

Mar 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Bottled Water in Japan

Following 2011, when demand for bottled water spiked due to special procurement needs after the earthquake, consumer perception of the product changed. Consumers began to view bottled water as something worth spending money on following the ...

Mar 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Carbonates in Japan

In 2015, off-trade volume sales of carbonates recovered from the 1% decline of the previous year to register a positive 2% increase. While the contraction the previous year was mainly due to the cooler summer weather, the summer was warmer in 2015, ...

Mar 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Energy Drinks in Japan

An energy drinks boom, triggered by the introduction of Burn from Coca-Cola (Japan) Co Ltd and Monster from Asahi Soft Drinks Co Ltd in 2012, continued to be seen in Japan in 2015. While the main consumers of energy drinks had previously been ...

Mar 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Juice in Japan

Off-trade volume sales of juice continued to contract in 2015, falling by 4%. This was mainly due to consumers migrating to flavoured bottled water as well as the declining popularity of tomato juice and vegetable and fruit mixes. Fruit-flavoured ...

Mar 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Soft Drinks in Japan

In 2015, the Japanese soft drinks market witnessed a recovery following a modest decline in volume sales the previous year. 2014’s contraction can be primarily attributed to cooler summer weather, with 2015 benefiting from warmer temperatures and ...

Mar 2016 | US$2,100 | Add to cart | View details

Country Report

RTD Coffee in Japan

Off-trade volume sales of RTD coffee contracted by 2% in 2015. This was mainly due to the ongoing popularity of freshly brewed coffee offered by convenience stores. Over the review period convenience stores started to serve freshly brewed coffee at ...

Mar 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

RTD Tea in Japan

Consumers continuously opted for more convenient offerings over the review period due to their increasingly busy lifestyles. This was also evident in beverages, where they migrated from hot drinks to soft drinks. This shift was particularly prominent...

Mar 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Sports Drinks in Japan

Sports drinks, which continued to grow in 2013 thanks to increasing consumer awareness of the need to prevent heat disorders, saw a reversal of fortunes in 2014 and 2015 as it posted off-trade volume declines of 8% and 3%, respectively. Heat disorder...

Mar 2016 | US$990 | Pages: 37 | Add to cart | View details

City Review

Osaka City Review

Osaka is Japan's second metropolis by population size and economic importance. While the city ranks considerably below Tokyo in terms of overall international significance and attractiveness to multinational corporations, Osaka metropolitan region ...

Mar 2016 | US$725 | Add to cart | View details

City Review

Tokyo City Review

Tokyo is the world's largest metropolis, with 37.1 million people in 2014. The city continues to grow, albeit at a slower rate, thanks to incoming migrants attracted by the ample work opportunities. The city currently struggles with inflationary ...

Mar 2016 | US$725 | Add to cart | View details

City Review

Nagoya City Review

Nagoya is the third-largest metropolis by economic size in Japan. The city is an industrial power base of the country, home to Japan's key automotive and aircraft clusters. Yet like Japan itself the city's adverse demographic situation, characterised...

Mar 2016 | US$725 | Add to cart | View details

Country Report

Coffee in Japan

Consumption of coffee kept growing in the last couple of years of the review period, thanks to the increasing familiarity of consumers with coffee. Japanese consumers, who have traditionally consumed more tea than coffee, have become more familiar ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Japan

Current retail value sales of other hot drinks declined by 2% to reach ¥21.5 billion in 2015. Retail value sales of chocolate-based flavoured powder drinks, which accounted for 87% of overall retail value sales of other hot drinks, declined by 3% in ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Tea in Japan

Retail value sales of tea contracted by 3% to reach ¥350.6 billion in 2015. Although black tea grew by 3%, other tea categories contracted, causing the overall tea category to shrink. In addition to green tea, fruit/herbal tea and other tea, which ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Hot Drinks in Japan

Retail volume growth of hot drinks overall declined further and value growth rose only slightly faster in 2015 than in the previous year, driven by higher commodity prices and a weaker yen, which forced manufacturers and, to a significant but lesser ...

Mar 2016 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Air Treatment Products in Japan

Room air conditioners became increasingly sophisticated and personalised at the end of the review period, with new product development focused on catering to individual needs. Panasonic's X and WX range for example use Thermal Sensation Sensors to ...

Mar 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Dishwashers in Japan

Dishwashers have a fairly low household penetration in Japan, with less than 19% of households having these appliances at the end of the review period. The majority of dishwashers are present in houses and larger condominiums and are built-in ...

Mar 2016 | US$990 | Pages: 41 | Add to cart | View details
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    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

    日本の統計データを見る

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