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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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    Country Briefing

    Income and Expenditure: Japan

    Jun 2017

    The subdued performance of the Japanese economy over 2011-2016 weighed on growth of per capita gross income and spending in the country during this period. The weak economic backdrop is also influencing the behaviour of Japanese consumers and driving...

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    Country Report

    Adult Incontinence in Japan

    Jun 2017

    Adult incontinence recorded 5% current value growth in 2016 to reach JPY196 billion. Japan is well known for its aging society. According to Euromonitor International’s Consumer data, people aged 65 years and over accounted for 27% of the total ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Japan

    Jun 2017

    AFH tissue and hygiene saw slightly stronger current value growth than retail tissue and hygiene in 2016 as its sales rose to JPY134 billion. The 2% current value growth seen in AFH tissue and hygiene was slightly ahead of the CAGR for the review ...

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    Country Report

    Nappies/Diapers/Pants in Japan

    Jun 2017

    Nappies/diapers/pants stagnated in Japan at JPY226 billion in 2016, as the Chinese shopping spree in the category calmed down. Japanese manufacturers had benefited from a rather unexpected surge in demand from Chinese tourists, initially, and, ...

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    Country Report

    Tissue and Hygiene in Japan

    Jun 2017

    In 2016, Japan saw tissue and hygiene current value growth at below the level of the CAGR for the 2011-2016 review period as a whole. The decline of nappies/diapers/pants sales to Chinese consumers, resulting largely from increased production of ...

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    Country Report

    Retail Tissue in Japan

    Jun 2017

    Retail tissue saw a 0.3% increase in sales in current value terms in 2016, in line with the category’s stagnation over 2011-2016 as a whole. Value slightly outperformed volumes in 2016, as a result of a marginal upward shift in unit prices....

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    Country Report

    Sanitary Protection in Japan

    Jun 2017

    Sanitary protection recorded current value growth of 1% in 2016 to reach JPY98 billion. Over the decade to 2016, Japan’s population of females aged between 12 and 54 years-old fell by 3 million to 31 million. However, an increase in female employment...

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    Country Report

    Wipes in Japan

    Jun 2017

    Wipes saw 1% current value growth in Japan in 2016, roughly in line with the CAGR for 2011-2016 as a whole. In constant value terms, however, growth in 2016 was the strongest in the review period, and significantly stronger than the CAGR for the ...

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    Country Profile

    Japan: Country Profile

    Jun 2017

    The Japanese economy is growing feebly. Investment is moderately strong thanks to an incipient recovery in external demand and the Central Bank’s accommodative monetary policy. Exports should also rise modestly and the tourist sector is performing ...

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    Country Report

    100% Home Delivery/Takeaway in Japan

    Jun 2017

    100% home delivery/takeaway saw 1% current value decline in Japan in 2016, although sales per transaction value recovered from the previous year. Pizza 100% home delivery/takeaway registered relatively strong 1% growth on the back of the expansion of...

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    Country Report

    Cafés/Bars in Japan

    Jun 2017

    In 2016, cafés/bars in Japan saw a 1% decline in both current value terms and number of outlets, while transactions remained at the same level. Bars/pubs, the largest category, saw consumers shift from general izakaya that offer a wide variety of ...

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    Country Report

    Consumer Foodservice By Location in Japan

    Jun 2017

    Standalone continued to dominate consumer foodservice in Japan in 2016, accounting for 70% of total foodservice value and 78% of outlets. Retail, lodging and travel all outpaced standalone in terms of value growth in 2016, with travel seeing fastest ...

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    Country Report

    Fast Food in Japan

    Jun 2017

    Fast food registered 5% current value growth in 2016 to reach JPY4,871 billion. Meanwhile, transactions rise by 4% and outlet numbers increase by 2% to reach 4,871. While value growth exceeded the CAGR for 2011-2016, outlet number growth was ...

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    Country Report

    Full-Service Restaurants in Japan

    Jun 2017

    Conveyor belt sushi operators have significantly expanded their product ranges. Kura Sushi expanded menus from 35 to 100 items during the decade, 30-50 of these items change every month. In October 2016, Kura Sushi even launched beef bowl. With ...

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    Country Report

    Consumer Foodservice in Japan

    Jun 2017

    The Japanese consumer foodservice market saw a notable improvement in current value growth in 2016 compared with the previous year, driven by the revitalised performance of fast food. Fast food benefited from McDonald’s showing signs of recovery from...

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    Country Report

    Self-Service Cafeterias in Japan

    Jun 2017

    Self-service cafeterias grew by 1% in current value terms to JPY230 billion in 2016. This was the slowest growth of the 2011-2016 period, as rival foodservice channels encroached on the category’s customer base. While self-service cafeterias saw ...

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    Country Report

    Street Stalls/Kiosks in Japan

    Jun 2017

    In 2016, street stalls/kiosks in Japan registered stagnation at around JPY20 billion. The number of outlets and transactions continued to decline, by 1% each. Indeed, the number of outlets declined steadily throughout the review period, falling to ...

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    Country Report

    Air Care in Japan

    May 2017

    Air care in Japan enjoyed further positive current value growth in 2016, generating a 2% increase over the course of the year. The main factors contributing to this growth were the development of a new consumer segment, women in their 20s and 30s, ...

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    Country Report

    Bleach in Japan

    May 2017

    2016 saw sales of bleach in Japan decline by 9% to JPY6.4 billion. The main factor driving this rather strong contraction in sales was the incorporation of bleach functions into other purpose-specific home care products in categories such as kitchen ...

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    Country Report

    Dishwashing in Japan

    May 2017

    Dishwashing in Japan recorded 1% current value growth in 2016 to reach sales of JPY70.0 billion. Automatic dishwashing tablets increased by 2% in current value in 2016, supporting overall growth in dishwashing in the process. The flagship brands in ...

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