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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本市場調査

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Country Report

Gardening in Japan

Traditionally, gardening has been important to Japanese consumers. However, large-size gardens are becoming rare, especially in urban areas. The senior population tends to enjoy the decoration and maintenance involved in doing their own gardening, ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Home Furnishings in Japan

Home furnishings in Japan grew by 1% to reach \3.1 trillion in 2014. This was largely due to VAT increasing from 5% to 8% in April 2014. The first tax hike in the 21st century in Japan caused last-minute demand surges for home furnishings as well as ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Japan

The majority of consumers in Japan prefer professional services when it comes to home-related jobs such as repairing toilets and painting walls. This is largely because of the concerns for failure and potential danger caused by accidents while ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Homewares in Japan

Homewares in Japan recorded a 1% decline in value sales to register \374.4 billion in 2014. The economic recovery under Abenomics did not benefit the category because consumers opted for more affordable homewares versus spending on high priced ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in Japan

Home and garden in Japan recorded growth in value terms in 2014, but the growth rate was slower than that of 2013, due to the demand plunge after VAT increase in April 2014, which triggered strong last-minute demand between late-2013 to March 2014. ...

May 2015 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Coffee in Japan

In Japan, tea has long been consumed more than coffee. People have tended to socialise with family and friends over tea rather than coffee. However, thanks to wider expansion of coffee specialists in Japan, more consumers have come to feel more ...

May 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Other Hot Drinks in Japan

Other hot drinks sales grew by 2% in current retail value terms to reach JPY33.7 billion in 2014. Other hot drinks benefits from the growing health and wellness concern among Japanese consumers. Chocolate-based flavoured powder drinks, which ...

May 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Hot Drinks in Japan

Hot drinks, with exception of black tea, green tea and fruit/herbal tea, was able to increase consumption in 2014. Coffee expanded its consumer base thanks to continuous innovations such as new design coffee machines, flavoured instant coffee and ...

May 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Tea in Japan

Retail volume sales of tea continued to grow in 2014, registering 1%, thanks to the growth of instant tea and other tea. While black tea and green tea lost consumers, instant tea and other tea were able to expand their consumer bases. However, in ...

May 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Global Briefing

HW RTD Tea: An Attractive Market Yet to Be Fully Explored by Multinationals

As consumers are switching from, or reducing their consumption of carbonates, their interest in RTD tea, especially HW versions, is on the rise. HW RTD tea is an emerging playground for enthusiastic entrepreneurs, with many new drinks claimed to have...

Apr 2015 | US$1,325 | Pages: 43 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,450 | Pages: 63 | Add to cart | View details

Global Briefing

Mapping Out Growth Strategies in Bags and Luggage

After driving bags and luggage sales over 2009-2012, several luxury conglomerates have seen lower growth rates and have lost market share since. This briefing analyses the factors which will affect bags and luggage sales over 2015-2019. In doing so, ...

Mar 2015 | US$1,325 | Pages: 27 | Add to cart | View details

Country Report

Mobile Phones, Radio Transmitters and Television Cameras in Japan: ISIC 322

Market value declines 5% in 2013 as telecommunications industry retreats from investing excessive amounts in 4G network. New launches by Apple boost iPhone’s market share by 10 percentage points, resulting in iPhones representing nearly 50% of ...

Mar 2015 | US$675 | Pages: 28 | Add to cart | View details

Country Report

Television and Radio Receivers, Sound and Video Recording Devices in Japan: ISIC 323

Driven by strong demand for high-end products such as 4K TV sets and digital cameras, market posts 4% value increase in 2013. Japanese market remains supported by strong TV and radio audience ratings. Local industry contracts 5% in value over ...

Mar 2015 | US$675 | Pages: 29 | Add to cart | View details

Country Report

Motor Vehicles, Trailers and Semi-trailers in Japan: ISIC 34

Market value up 2% to ¥44.1 trillion in 2013, supported by strong demand for new vehicles in Q3. Imports soar 24% to ¥2.2 trillion in 2013 as wealthy consumers are attracted to European luxury car brands. Production up 4% in 2013 to ¥45.5 ...

Mar 2015 | US$675 | Pages: 30 | Add to cart | View details

Country Report

Collection and Distribution of Water in Japan: ISIC 41

As consumer spending declines the water collection and distribution industry grows 1.2% due to a 2.3% revenue increase from businesses in 2013. Water supply industry highly developed with 97.7% of population receiving water through waterworks. ...

Mar 2015 | US$675 | Pages: 23 | Add to cart | View details

Country Report

Construction in Japan: ISIC 45

After a number of years of decline Japan’s construction industry turns to growth, rising 5% by end-2013, driven by public rebuilding works and residential construction. New political party changing gear on public spending boosts construction market...

Mar 2015 | US$675 | Pages: 22 | Add to cart | View details

Country Report

Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel in Japan: ISIC 50

Industry turnover up 1% in 2013 due to robust sales of mini vehicles, while other segments stagnate. Japan boasts one of the highest hybrid vehicle penetration rates in the world, with hybrids accounting for approximately one-fifth of all new ...

Mar 2015 | US$675 | Pages: 25 | Add to cart | View details

Country Report

Water Transport in Japan: ISIC 61

Japanese industry expands 5% in 2013 due to soaring revenue from abroad as international trade between Asia, Europe and US intensifies. Revenue from B2B customers down 9% over 2008-2013 as Japanese firms relocate production near end consumers and ...

Mar 2015 | US$675 | Pages: 25 | Add to cart | View details

Country Report

Air Transport in Japan: ISIC 62

Market enjoys expansion of 3% due to influx of tourists, particularly from Thailand, Malaysia and Vietnam. Tourist arrivals by air reach record level of nearly 10 million trips in 2013, in line with weaker yen and softer visa requirements. ...

Mar 2015 | US$675 | Pages: 24 | Add to cart | View details

Country Report

Cargo Handling, Warehousing and Travel Agencies in Japan: ISIC 63

Market value stable in 2013 as a dip in outbound tourism and use of foreign service providers is offset by a rise in B2B purchases by transport industries. Industry turnover up 1% in 2013 due to cargo handling orders from foreign customers and ...

Mar 2015 | US$675 | Pages: 27 | Add to cart | View details

Country Report

Insurance and Pension Funding in Japan: ISIC 66

In 2013 the insurance and pension funding industry remains largely unchanged due to growth being moderated by a challenging demographic situation and a high level of penetration in the life insurance market. Households remain largest customers, ...

Mar 2015 | US$675 | Pages: 25 | Add to cart | View details

Country Report

Real Estate Activities in Japan: ISIC 70

Real estate activities market declines 1% in 2013 to ¥67 trillion, mainly due to consumers’ high risk perception of Japan’s economy and declining consumer spending on real estate. After decades of declining property prices, average price starts to ...

Mar 2015 | US$675 | Pages: 25 | Add to cart | View details

Country Report

Research and Development in Japan: ISIC 73

Due to recovery of Japanese economy and growing business confidence, research and development revenue sees 1% growth in 2013. The industry of motor vehicles, trailers and semi-trailers is the largest client, increasing its spending on research and ...

Mar 2015 | US$675 | Pages: 25 | Add to cart | View details

Country Report

Sewage and Sanitation in Japan: ISIC 90

Sewage and sanitation industry turnover falls 0.2%, mostly due to decreasing household and government purchases. Sewage network comprises quite old pipelines in need of major maintenance investments annually to avoid damage to various ...

Mar 2015 | US$675 | Pages: 24 | Add to cart | View details

Country Report

Refined Petroleum Products in Japan: ISIC 232

2013 sees market growth of 5%, influenced mainly by major business buyers, rising 6%. Japan’s volume demand declines 3% in 2013 due to higher fuel efficiency in transport sector. Production growth exceeds market development with growth of 10%, ...

Mar 2015 | US$675 | Pages: 26 | Add to cart | View details

Country Report

Basic Iron and Steel in Japan: ISIC 271

Despite growing construction and automotive industries, Japan’s basic iron and steel market declined by 2.5% in 2013 due falling global steel prices and continuous struggles with overcapacity. Ship builders of Japan struggle with stalling demand, ...

Mar 2015 | US$675 | Pages: 26 | Add to cart | View details

Country Report

Basic Precious and Non-ferrous Metals in Japan: ISIC 272

Basic precious and non-ferrous metals market in Japan contracts less than 1% in 2013 due to decrease in demand from insulated wire and cable industry. Decline in production of mobile phones, radio transmitters and television cameras in 2013 causes ...

Mar 2015 | US$675 | Pages: 29 | Add to cart | View details

Country Report

Electric Motors, Generators and Transformers in Japan: ISIC 311

Successful sales of coal-fired electric generators, photovoltaic inverters and automotive motors bring Japanese market value up 5% in 2013. Industry’s turnover grows 4% in 2013 thanks to production capacity added by companies such as Toshiba ...

Mar 2015 | US$675 | Pages: 28 | Add to cart | View details

Country Report

Electricity Distribution and Control Apparatus in Japan: ISIC 312

Japanese automotive and electricity industries raise spending on electricity distribution and control apparatus, fuelling 5% market growth in 2013. Japan adds 6.9GW solar capacity in 2013, fuelling demand for renewables-connected equipment. ...

Mar 2015 | US$675 | Pages: 28 | Add to cart | View details

Country Report

Accumulators, Primary Cells and Primary Batteries in Japan: ISIC 314

Domestic market’s value declines 8% in 2013, driven by poor performance of local mobile phone and automotive producers during the year. Production outsourcing to Thailand, Vietnam, Indonesia and China adds to 7% contraction of accumulators, primary...

Mar 2015 | US$675 | Pages: 28 | Add to cart | View details

Country Report

Electronic Components, Valves and Tubes in Japan: ISIC 321

Sales of photovoltaic products surge 20% in 2013, resulting in electronic components, valves and tubes market value increasing 9% over the year. Chinese producers flood local market with solar panels, bringing imports’ value up by 35% in 2013. ...

Mar 2015 | US$675 | Pages: 27 | Add to cart | View details

Country Report

Ships and Boats in Japan: ISIC 351

Market down 12% as water transport industry is struck by falling profitability while national defence sector shifts spending to drones, aircraft and amphibious vehicles rather than ships and boats. Industry turnover down 14% as Japan lags behind in...

Mar 2015 | US$675 | Pages: 27 | Add to cart | View details

Country Report

Railway and Tramway Locomotives and Rolling Stock in Japan: ISIC 352

Market down 6% in 2013 as domestic demand for both capacity expansion and replacement of ageing rolling stock is weak. Industry turnover declines 4% in 2013 due to lack of domestic demand, only partly offset by exports. Exports soar 27% in 2013, ...

Mar 2015 | US$675 | Pages: 26 | Add to cart | View details

Country Report

Aircraft and Spacecraft in Japan: ISIC 353

Market value soars 18% in 2013 to ¥3.3 trillion, thanks to new orders from air carriers and increasing spending on military aircraft. Airbus reaches milestone agreement with Japan Airlines in 2013, threatening Boeing’s dominance in Japan’s aircraft...

Mar 2015 | US$675 | Pages: 27 | Add to cart | View details

Country Report

Motorcycles, Bicycles and Other Transport Equipment in Japan: ISIC 359

Market grows 2% due to spike in household purchases in anticipation of consumption tax increase, and growing popularity of premium imported motorcycles and bicycles. Bicycle segment outpaces market and grows 3% as consumers opt for premium sports ...

Mar 2015 | US$675 | Pages: 28 | Add to cart | View details

Country Report

Production, Collection and Distribution of Electricity in Japan: ISIC 401

Electricity production, collection and distribution market grows 5% in 2013 influenced by increased prices due to 17% growth in costs coming from crude oil and natural gas. Power generation continues to decrease in 2013 to 950 TWh from previously ...

Mar 2015 | US$675 | Pages: 24 | Add to cart | View details

Country Report

Manufacture and Distribution of Gas in Japan: ISIC 402

Japan’s manufacture and distribution of gas sees slow development, growing 2% in 2013, with highest growth push coming from business sector, increasing 2.5%. Business sector growth mostly boosted by industries related to vehicles, as gas engine ...

Mar 2015 | US$675 | Pages: 24 | Add to cart | View details

Country Report

Transport via Railways in Japan: ISIC 601

Industry revenue down 3% in 2013 as booming usage of prepaid cards offering discount prices effectively reduces rail fares. Profitability slides four percentage points to 27% of turnover in 2013 as revenue declines while operational costs increase....

Mar 2015 | US$675 | Pages: 23 | Add to cart | View details

Country Report

Road Passenger and Freight Transport in Japan: ISIC 602

Industry turnover up 2% in 2013 in line with accelerating freight transportation associated with growing construction and wholesale activity. Profitability declines one percentage point to 5% as firms scramble to hire more workers, fuel costs ...

Mar 2015 | US$675 | Pages: 25 | Add to cart | View details

Country Report

Telecommunications in Japan: ISIC 642

Number of mobile subscriptions grows 6% in 2013, bringing industry’s revenue up by 3%. Usage of smartphones rises 15 percentage points to 97% of households in 2013, fuelling rise in wireless broadband penetration by 26 percentage points. Japan ...

Mar 2015 | US$675 | Pages: 26 | Add to cart | View details

Country Report

Monetary Intermediation in Japan: ISIC 651

In 2013 Japan’s financial intermediation industry remains stable due to sufficient capital and liquidity of local banks. Long-term interest rates remain stable as Bank of Japan implements qualitative and quantitative monetary easing through ...

Mar 2015 | US$675 | Pages: 26 | Add to cart | View details

Country Report

Advertising in Japan: ISIC 743

Increasing usage of Internet and improving economy impact growth of advertising revenue with increase of 1% in 2013. Due to changing consumer trends demand for traditional advertisements declines over 2008-2013. Internet and other advertising ...

Mar 2015 | US$675 | Pages: 24 | Add to cart | View details

Country Report

Hospitals, Medical and Dental Services in Japan: ISIC 851

Hospitals, medical and dental services market increases just 1% to settle at ¥42 trillion, as Japan’s senior population reaches 25% of total population. Japanese Government adopts various measures to curb spiralling healthcare costs by encouraging ...

Mar 2015 | US$675 | Pages: 26 | Add to cart | View details

Country Report

Veterinary Services in Japan: ISIC 852

Market size of veterinary services in Japan drops 3% over 2013 as pet population declines due to continuous Japanese urbanisation. Pet humanisation and increasing popularity of pet insurance spur demand for costly and advanced veterinary ...

Mar 2015 | US$675 | Pages: 21 | Add to cart | View details

Country Report

Basic Chemicals in Japan: ISIC 2411

In 2013 Japanese basic chemicals market grows 4% due to increasing intra-industry trade, stimulated by rise in basic chemicals’ production in Japan. Due to 18% decline in yen exchange rate in comparison with US dollar in 2013, trade with other ...

Mar 2015 | US$675 | Pages: 27 | Add to cart | View details

Country Report

Fertilisers and Nitrogen Compounds in Japan: ISIC 2412

Japanese fertilizers and nitrogen compounds market grows 1% in value terms in 2013 due to rising import prices of nitrogen and phosphate fertilizers and successful farming season. In 2013 increase in rice field yield diminishes effect of declining ...

Mar 2015 | US$675 | Pages: 27 | Add to cart | View details

Country Report

Paints and Varnishes in Japan: ISIC 2422

Japanese paints and varnishes market remains flat in 2013, totalling ¥1.5 trillion, due to increased provisions, and poor performance of the ships and boats and printing industries. Purchases of paints and varnishes from construction industry soar ...

Mar 2015 | US$675 | Pages: 26 | Add to cart | View details

Country Report

Pharmaceuticals in Japan: ISIC 2423

Pharmaceuticals market increases by marginal 0.3% to stand at 11.2 trillion business and consumer spending in 2013, reflecting ageing population and increasing incidence of chronic diseases. Japanese Government measures to curb increasing ...

Mar 2015 | US$675 | Pages: 27 | Add to cart | View details

Country Report

Household Cleaning and Personal Care Products in Japan: ISIC 2424

Household cleaning and personal care products market in Japan grows 3% in 2013, driven by introduction of innovative and value-added products. Announcement of a sales tax hike from 5% to 8% boosts impulse purchases of superfluous and expensive ...

Mar 2015 | US$675 | Pages: 28 | Add to cart | View details
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    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

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