Japan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Japan StatisticsConsumer Lifestyles in JapanJapan Country BriefingsFuture Demographics: Japan in 2030

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    Country Briefing

    Business Dynamics: Japan

    Jun 2018

    Japan’s regulatory environment has benefited from Abenomics, whilst fiscal prudence has lifted Economic Freedom rankings. The state is also fostering wage growth by offering lower corporate tax rates to companies. Nevertheless, Japan’s business ...

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    Country Report

    Country Report

    Better For You Beverages in Japan

    Jun 2018

    Reduced caffeine products featured amongst the strongest performing better for you beverages in 2017, supported by significant marketing activity, as manufacturers looked to explore this area of new product development. The year saw the launch of ...

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    Country Report

    Country Report

    Better For You Packaged Food in Japan

    Jun 2018

    Reduced fat packaged food is expected to remain the largest category in Japan throughout the forecast period, accounting for 55% of overall better for you packaged food value in 2022. However, this will represent a significant decline from the 59% ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Japan

    Jun 2018

    The growing interest in natural products is pervading all areas of health and wellness, including fortified/functional beverages. Launched in 2015 by Kirin Tropicana, a joint venture between Kirin and Tropicana, Tropicana Essentials pioneered the ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Japan

    Jun 2018

    Fortified/functional packaged food is expected to continue to expand over the forecast period, driven by new product development and the positive performance of products with Food with Function Claims (FFC). Introduced in 2015, FFC is a voluntary ...

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    Country Report

    Country Report

    Free From in Japan

    Jun 2018

    Free from dairy was responsible for 94% of total free from value in 2017 and is expected to continue to dominate the category throughout the forecast period. Indeed, free from dairy is set to be the most dynamic free from category over 2017-2022, ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Japan

    Jun 2018

    Naturally healthy beverages saw current value growth of 2% in 2017. Growth was variable across categories, with NH superfruit juice, NH spring water and NH green tea amongst the categories to see significant declines in value during the year, while ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Japan

    Jun 2018

    Honey maintained double-digit dynamism in 2017, as it benefited from a focus on its prebiotic qualities in the media, particularly on TV. The capacity of oligosaccharide in honey to boost the effectiveness of probiotics enabled the category to grow ...

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    Country Report

    Country Report

    Organic Beverages in Japan

    Jun 2018

    The organic beverages category is benefiting from two significant demand trends in the Japanese market – the rising popularity of natural products and the premiumisation of demand in areas such as coffee and tea. The development of organic products ...

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    Country Report

    Country Report

    Organic Packaged Food in Japan

    Jun 2018

    Organic products increased their presence in the Japanese packaged food market on the back of a general upmarket shift in demand. This trend was most prominent in organic chocolate confectionery, with the “bean to bar” trend, underpinned by growing ...

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    Country Report

    Country Report

    Health and Wellness in Japan

    Jun 2018

    The Japanese health and wellness market is being reshaped by significant shifts in consumer demand. Increasing concerns about the health issues associated with sugar consumption amongst consumers and institutions, as well as concerns about the health...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Jun 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    May 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Strategy Briefing

    Strategy Briefing

    Childrenswear in Asia Pacific

    May 2018

    Asia Pacific is accounting for a growing share of global sales of childrenswear. Despite declining unit prices and slowing birth rates, it remains dynamic thanks to rising disposable incomes combined with the growing popularity of fast fashion and ...

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Japan

    May 2018

    Japan’s growing number of smaller households is resulting in growing demand for small pets. This has seen in a rise in the cat population in 2018, while the small dog population remains significantly higher than the medium or large dog population, ...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q2 2018

    May 2018

    Global economy continues to perform strongly, both in advanced and emerging markets. Global real GDP expanded by 4.0% in Q4 2017. Growth was supported by higher investment activity in advanced economies, higher consumer demand in emerging markets, ...

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    Country Report

    Country Report

    Cat Food in Japan

    May 2018

    Although the dog population saw constant decline over the review period, the cat population was relatively stable. The cat population exceeded the dog population in 2017. Compared to dogs, that require more care such as daily walking and annual ...

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    Country Report

    Country Report

    Dog Food in Japan

    May 2018

    Dog food is expected to see negative growth in both volume and current value sales terms in 2018 and over the forecast period. 2017 saw the cat population exceed the dog population, according to the Japan Pet Food Association. While the cat ...

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    Country Report

    Country Report

    Pet Care in Japan

    May 2018

    While the overall pet population continued its downward trend, the cat population exceeded the dog population in 2017 due to the constant decline of the dog population. The popularity of cats over dogs in Japan reflects demographic changes, such as ...

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    Country Report

    Country Report

    Pet Products in Japan

    May 2018

    Pet products is expected to see moderate value growth in 2018 and over the forecast period. Other pet products is the key growth driver. The category covers many products such as pet carriers, bedding, toilet sheets, toilets, nappies, pet feeders ...

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