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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本市場調査

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Consumer Lifestyle

Consumer Lifestyles in Japan

Affordable luxury is a new trend. Online retail is growing quickly and social networking, taken up by almost the entire population, has huge implications for retail. High-technology is part of daily life. The population is rapidly ageing, and more ...

Apr 2014 | US$1,900 | Pages: 60 | Add to cart | View details

Country Report

Luxury Goods in Japan

The Japanese luxury goods market experienced another strong year in 2013. Sales of luxury goods in luxury department stores saw rapid growth, as consumer confidence increased thanks to the gains in stock prices on the back of Abenomics economic ...

Mar 2014 | View details
Price: US$1,100 | Sale: US$900 | Pages: 79 | Add to cart |

Country Report

Apparel and Footwear Specialist Retailers in Japan

Apparel and footwear specialist retailers increased in current value by 1% in 2013. Much of this can be ascribed to the influence of Abenomics, which refers to the economic policies of current Japanese Prime Minister Shinzo Abe and which has ...

Mar 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Direct Selling in Japan

Direct selling declined in current value by 3% in 2013. Demand for direct selling in Japan has been declining consistently over the course of the last decade, with various factors influencing this decline. One of the major obstacles faced by direct ...

Mar 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Japan

Electronics and appliance specialist retailers continued to struggle in Japan during 2013. Even leading players were unable to recover from the sharp declines recorded in categories such as digital TVs after demand slumped following a major spike in ...

Mar 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Grocery Retailers in Japan

Grocery retailers recorded a marginal decline in current value during 2013. Although convenience stores increased in current value by 5% in 2013, almost all the other grocery retailers categories, including supermarkets, forecourt retailers and ...

Mar 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Japan

Although all health and beauty specialist retailers categories recorded increases in current value over the course of 2013, chemists/pharmacies enjoyed the fastest growth. According to Euromonitor International’s Countries and Consumers database, ...

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Homeshopping in Japan

Homeshopping in Japan declined in current value by 2% in 2013. The remarkable expansion of internet retailing throughout Japan towards the end of the review period continued to have a negative effect on homeshopping overall during 2013. Homeshopping ...

Mar 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Internet Retailing in Japan

Internet retailing increased in current value by 10% during 2013. As Japan’s high internet penetration rate has increased steadily, the channel has experienced continuous double-digit growth over the past 10 years. In 2013, internet retailing saw a ...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Japan

Leisure and personal goods specialist retailers declined in current value by 1% in 2013. Some of the categories within the channel recorded positive growth grew due to various factors such as the rising consumer motivation for spending due to new ...

Mar 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Mixed Retailers in Japan

Mixed retailers increased in current value by 2% in 2013, a slower rate of growth than the 3% current value growth recorded in the channel during 2012 as department stores, mass merchandisers and variety stores all registered slowdowns in growth ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Retailing in Japan

The Japanese retailing industry performed well during 2013 as the country benefited from the policies which constitute ‘Abenomics’, which refers to the current Japanese Prime Minister Shinzo Abe’s economic approach. This boosted consumer motivation ...

Mar 2014 | US$1,900 | Pages: 159 | Add to cart | View details

Country Report

Vending in Japan

Vending in Japan declined in current value by 1% in 2013, falling to ¥2.7 trillion. In Japan, consumers often purchase various products through vending machines as the wide variety of products on offer through the channel makes vending a convenient ...

Mar 2014 | US$900 | Pages: 33 | Add to cart | View details

Strategy Briefing

Celebrity Power and Its Influence on Global Consumer Behaviour

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and ...

Mar 2014 | US$2,600 | Pages: 69 | Add to cart | View details

Country Report

Packaged Food in Japan

Packaged food registered little change in value sales in 2013. Performance across various categories is mixed. Consumers continued to cut back on non-essentials, such as confectionery and sweet and savoury snacks, as consumer confidence remained low ...

Feb 2014 | US$6,500 | Pages: 290 | Add to cart | View details

Country Report

Oils and Fats in Japan

Growing awareness of health and wellness among consumers in general impacted oils and fats in 2013. This trend was most evident in vegetable and seed oil, where products increasingly stress their cholesterol-free features. Moreover, the growing ...

Feb 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Snack Bars in Japan

Snack bars grew only fractionally in current value terms in 2012 and 2013. One of the reasons for the stagnation is the declining working population, which is the primary target group for snack bars. As a result, Otsuka Pharmaceutical Co Ltd, which ...

Feb 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Spreads in Japan

Both retail volume and current value sales of spreads showed positive growth of 2% in 2013, solely thanks to the good performance of jams and preserves, which grew by 4% in both volume and value terms. The increasing popularity of plain spoonable ...

Feb 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Bakery in Japan

Yamazaki Baking Co continued to lead baked goods in 2013, claiming a value share of 20% with a broad portfolio that includes well-established and widely distributed brands such as Yamazaki, Lunch Pack, Mini Pan, Chou Houjun and Shokutaku Roll. ...

Feb 2014 | US$1,900 | Pages: 76 | Add to cart | View details

Country Report

Baked Goods in Japan

2013 was a difficult year for the baked goods industry. Facing a large increase in the commodity price of wheat as well as price increases of oils impacted by the weak yen, manufacturers decided to raise the retail price of baked goods, mainly bread,...

Feb 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Biscuits in Japan

Biscuits continued to show a downward trend in 2013. Demand for biscuits declined amid the rising awareness of health and wellness among Japanese consumers. Consumers started to eat healthier snack bars or nuts instead of biscuits for their daytime ...

Feb 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Breakfast Cereals in Japan

Amid growing awareness of health and wellness among consumers, breakfast cereals continued to grow in 2013 by registering an 8% current value increase. While breakfast cereals had long been perceived as breakfast for children, consumer perception ...

Feb 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Ice Cream in Japan

Ice cream saw steady 2% growth in both 2012 and 2013. Major players concentrated their campaigns on their leading brands, particularly because 2013 was an anniversary year for most of these major brands. This marketing strategy contributed to the ...

Feb 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Financial Cards and Payments in Japan

Consumer payments in Japan continued to move towards cashless payments in 2013. Credit cards and e-money pre-paid cards remained the main drivers of growth, as consumers enjoyed the fact that such cards offer greater discounts and reward points when ...

Feb 2014 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Spectacles in Japan

Volume sales of spectacles showed strong growth in 2013. Due to the recent trend in spectacles positioning them more towards fashion accessories, the latest launches and collections of spectacles give consumers a reason to purchase spectacles. With a...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Contact Lenses in Japan

Contact lenses volume sales demonstrated growth of 4% in 2013. This was mainly driven by the positive performance of daily disposable lenses, which accounted for 89% of total volume sales. However, value sales of contact lenses only saw a small ...

Jan 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Eyewear in Japan

The Japanese eyewear market witnessed steady growth in 2013. Eyewear particularly demonstrated an increase in volume sales. This is partly due to the growing trend among consumers to buy eyewear products as part of their fashion statement. Eyewear ...

Jan 2014 | US$1,100 | Pages: 37 | Add to cart | View details

Country Report

Personal Accessories in Japan

Personal accessories in Japan demonstrated solid current value growth in 2013. Consumers’ confidence about the country’s economic prospects increased following the Abenomics economic policy in Japan. Higher-income consumers started purchasing ...

Jan 2014 | US$1,100 | Pages: 62 | Add to cart | View details

Country Report

Watches in Japan

Thanks to Prime Minister Shinzo Abe’s economic policies, referred to as “Abenomics”, high-end watches showed rapid growth in 2013. Consumers’ confidence about the economic prospects increased, and they started to spend more on luxury watches and ...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Writing Instruments in Japan

Writing instruments saw slight growth in both volume and current value terms in 2013. During the severe economic situation in the review period, businesses tightened their expenditure on office supplies, including writing instruments. Employees ...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bags and Luggage in Japan

The growth rate in bags and luggage in 2013 was 1% in current value terms. Bags and luggage from valuable luxury brands benefited from increasing consumer confidence in the economic prospects and rising stock prices. Bags and luggage saw an increase ...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Jewellery in Japan

Jewellery saw current value growth of 2% in 2013. Whilst consumer confidence increased following the monetary policy of Abenomics, wealthier consumers started to purchase high-end luxury real jewellery. Also, Japan experienced an increase in the ...

Jan 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Consumer Lending in Japan

Japanese consumers continued to take out more loans in 2013. This was largely driven by credit card lending in card lending. Card companies in Japan remained active in giving cardholders discounts and reward points to promote card spending/lending. ...

Jan 2014 | US$1,900 | Pages: 15 | Add to cart | View details

Strategy Briefing

The New Face of Private Label: Global Market Trends to 2018

Today’s private labels – unlike the generic offerings of the past – are carefully managed and marketed in order to improve the retailer’s competitive edge. Indeed, many are now seen as brands in their own right. This global report examines new ...

Jan 2014 | US$2,600 | Pages: 103 | Add to cart | View details

Global Survey Report

Path to Purchase: Toys and Games

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying toys and games. Results are based on responses to Euromonitor’s Middle Class Home survey, fielded in 2013, which includes 6,600 online ...

Dec 2013 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Noodles in Japan

Noodles grew by 2% in current value terms, reaching ¥1,251 billion in 2013. The consumption of noodles demonstrates consistent, slow growth over the review period, with a 1% CAGR. While economic recovery continues slowly and overall consumption of ...

Dec 2013 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Pasta in Japan

Pasta grows by 4% in value terms, reaching ¥94 billion in 2013. The consumption of pasta demonstrates consistent, slow growth besides little decline in 2012, with a 1% CAGR over the review period. Traditionally, noodles has been taking up important ...

Dec 2013 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Japan

Sauces, dressings and condiments grows nominally in value terms, reaching ¥1,833 billion in 2013. The values sales of sauces, dressings and condiments have gone up and down but maintained similar value sales, with a CAGR of 1% over the review period,...

Dec 2013 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Soup in Japan

Soup grows by 2% in value terms, reaching ¥211 billion in 2013. The values sales of soup increased consistently over the review period, with a 2% CAGR. Soup has made up an important part of Japanese people’s diets for a long time. Soup is convenient ...

Dec 2013 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Japan

Sweet and savoury snacks declines by 1% in value terms, decreasing to ¥1,106 billion in 2013. Traditionally, sweet and savoury snacks have been popular snacks for Japanese people. However, snacks are secondary to meals and not absolutely necessary ...

Dec 2013 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Drinking Milk Products in Japan

Following 2012, when Japan’s dairy industry struggled to maintain sufficient supply, the supply of cow’s milk became stable in 2013. A couple of factors impacted the supply of cow’s milk in 2012; the extremely hot summer during 2010, which had a ...

Dec 2013 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Dairy in Japan

Megmilk Snow Brand is expected to maintain its lead in cheese in Japan in 2013, with a 28% value share. The company continued to increase its actual sales in 2012, and this is expected to continue in 2013, despite a slight decline in value share. Its...

Dec 2013 | US$1,900 | Pages: 89 | Add to cart | View details

Country Report

Confectionery in Japan

Meiji is expected to remain the leading company in chocolate confectionery in Japan in 2013, with a 19% value share. The company’s leading position is expected to be maintained due to its wide portfolio in chocolate confectionery, as well as its ...

Dec 2013 | US$1,900 | Pages: 75 | Add to cart | View details

Country Report

Chocolate Confectionery in Japan

Japan is facing an ageing population, combined with a declining birth rate. Over the review period, the number of Japanese people aged 65 and over increased by a CAGR of 2%. At the same time, the birth rate declined from 8.5 per 1,000 population in ...

Dec 2013 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Cheese in Japan

Cheese is expected to continue to increase in 2013, registering 3% current value growth. The continued growth is mainly due to the ongoing home dining trend, which was triggered by prolonged deflation, as well as by the earthquake and tsunami in ...

Dec 2013 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Baby Food in Japan

Baby food is expected to continue to decline in 2013, by 4% in current value terms. One of the major reasons for the continued contraction was the declining birth rate. The birth rate in Japan declined from 8.5 per 1,000 population in 2007 to 8.0 in ...

Dec 2013 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Japan

Following significant growth in the previous year, yoghurt and sour milk products is expected to continue to grow by 6% in current value terms in 2013. The review of the health benefits of yoghurt, which was triggered by television programmes in ...

Dec 2013 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Sugar Confectionery in Japan

Sugar confectionery registered a positive performance in 2011, mainly due to special demand after the earthquake, and due to the high pollen count. After the earthquake, consumers purchased boiled sweets to stock as emergency foods, as sugar is ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Other Dairy in Japan

Other dairy is expected to continue to contract in 2013, registering a 4% current value decline. The rate of decline is expected to be slightly stronger compared with 2012, mainly due to the fact that dairy-based desserts, which accounts for a 70% ...

Dec 2013 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Meal Replacement in Japan

Meal replacement in Japan is expected to increase by 5% in current value terms in 2013, with growth being driven by the significant growth registered in convalescence. The accelerating speed with which Japan’s population is ageing continued to drive ...

Dec 2013 | US$900 | Pages: 61 | Add to cart | View details
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日本市場調査

 

ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

 

·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

 

日本の統計データを見る

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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook