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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本市場調査

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Country Report

Fresh Food in Japan

The decline in Japan’s population since 2013 as well as the country’s extremely old demographic structure has been the key trend affecting fresh food sales in recent years. Declining consumer numbers and the fact that older consumers generally ...

Oct 2014 | US$1,100 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Cigars in Japan

In Japan, cigars has long been regarded as a luxury item, which more often than not is purchased by affluent consumers as well as by just male consumers. Cigar bars do exist but are limited only in metropolitan areas such as Tokyo and Osaka. Cigars ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tobacco in Japan

Following the positive performance of cigarettes in Japan in 2012, volume sales for the category once again turned negative in 2013. The growth in 2012 was largely brought about by the sharp sales decline in 2011 when the earthquake severely affected...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Smoking Tobacco in Japan

Smoking tobacco comprises of pipe and RYO tobacco. Pipe tobacco in Japan is highly associated with luxury collectable items and not daily consumed. RYO tobacco, was, and probably is, a niche product, but gained in popularity due to the increasing ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cigarettes in Japan

After the positive sales recorded in 2012, the sales volume of cigarettes in Japan turned negative. 2012 was rather an odd year for cigarettes. It was one year after Tohoku Earthquake, which severely damaged Japan Tobacco Inc’s production facilities ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tokyo’s tourism suffered a sharp drop in demand after the March 2011 earthquake and ensuing nuclear disaster. However, renewed confidence in the destination and the weaker yen, as well as increased flight capacity and reduced visa restrictions, ...

Oct 2014 | US$525 | Add to cart | View details

Country Report

Homewares in Japan

Homewares demonstrated less than 1% growth in value terms, reaching JPY381 billion in 2013. Despite some economic recovery since the Lehman Brothers disaster, sales of homewares have not recovered. The home cooking trend is still strong among ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home and Garden in Japan

Home and gardening recorded slight growth in value in 2013. Due to increased consumer confidence in the market following the implementation of abenomics, the current Prime Minister’s economic policy, sales of home and garden products improved ...

Oct 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Gardening in Japan

Traditionally, gardening has been an important pastime for Japanese consumers. However, large-sized gardening is becoming rare, especially within urban areas. The senior population in particular tends to enjoy decorating and maintaining their own ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Furnishings in Japan

Sales of home furnishing products were supported by strong growth in new housing in 2013, before the expected tax hike in 2014 takes place. Sale of new housing has also been supported by the recovery in the economy. Increased numbers of consumers ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Japan

Home improvement has been flat in growth terms over the review period, and was valued at JPY826 billion in 2013. Traditionally, DIY is popular among Japanese consumers, with most households having a proper tool box. Retailers are trying to encourage...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Men's Grooming in Japan

Value sales of men’s grooming saw slight value growth in 2013. Cleanliness became increasingly important to Japanese men during the review period and male consumers became more interested in their appearance and men’s grooming products. Not only did ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Oral Care in Japan

Value sales of oral care grew by 1% in 2013 as growing health and wellness concern amongst consumers unexceptionally impacted the category. Consumers are more concerned about the health of their teeth and are purchasing products that can resolve ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Beauty and Personal Care in Japan

Beauty and personal care continued to grow consecutively for two years, posting a 1% value growth in 2012 and marginal value growth in 2013. Whilst the 2012 growth was mainly due to the recovery that began one year after the big earthquake, the 2013 ...

Sep 2014 | US$2,400 | Pages: 118 | Add to cart | View details

Country Report

Sets/Kits in Japan

Towards the end of the review period, koto consumption had emerged in the Japanese market. Koto consumption is the purchase behaviour where consumers seek value in experiences and storylines through a product they purchase. This koto consumption ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Skin Care in Japan

After four years of decline growth turned positive (up by 2%) in 2012 and grew marginally in 2013. The category’s recovery is mainly due to the increasing presence of value-added products. Towards the end of the review period, manufacturers came to ...

Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Sun Care in Japan

Value sales of sun care increased by 3% in 2013. In addition to the fact that it has become more common to use sun protection daily, the renewal of classification in the industry stimulated the market of sun protection in 2013. The level of sun ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Japan

Japan is facing a declining birth rate. The birth rate continued to decline during the review period, from 8.5 babies per 1,000 population in 2008 to 7.9 babies in 2013, according to Euromonitor International’s countries and consumers data. With a ...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Bath and Shower in Japan

Value sales of bath and shower grew by 1% in 2013. The introduction of value-added products by manufacturers encouraged consumers to purchase bath and shower products. Consumers came to purchase self-foaming liquid soap rather than standard liquid ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in Japan

Colour cosmetics contracted by 1% in 2013. The decrease of make-up population amid the population shrinkage was inevitable in the Japanese market, which led to the decline in sales of colour cosmetics. The fact that natural make-up continued to be a ...

Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Deodorants in Japan

Amid the growing popularity of scented products such as scented detergents and fabric softeners, Japanese consumers have become sensitive to smell and body odour. Sume-hara (smell harassment) became the word to describe the discomfort that people ...

Sep 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Depilatories in Japan

Value sales of depilatories grew by 1% in 2013. Women’s razors and blades, which accounted for a 75% value share of overall depilatories, recorded 2% value growth in 2013. The trend of consumers to look for beauty and personal care products that are ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Fragrances in Japan

Current value sales of fragrances declined by 1% to reach ¥44.4 billion in 2013. The declining rate of fragrances slowed down compared to a 5% value CAGR seen over the review period, thanks to some economic recovery and the growing popularity of ...

Sep 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Japan

Current value sales of hair care declined slightly in 2013. Although a few categories under hair care registered positive growth, the decline of styling agents was large enough to lead to the continuous contraction of hair care. Value sales of ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Hosiery in Japan

Hosiery in Japan increased by 1% in current value terms to reach ¥589 billion in 2013. Even though tights continued to decline, socks and other hosiery recorded positive growth, which boosted total value sales of hosiery. Tights did not perform well ...

Sep 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Jeans in Japan

Jeans grew by 1% in current value terms in 2013, led by sales increase in men’s jeans. In contrast, women’s jeans registered a decline. One of the reasons for the contrasting performance was the popularity of female coloured trousers and leggings ...

Sep 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Apparel and Footwear in Japan

Apparel and footwear in Japan recorded positive growth in 2013. “Abenomics”, which is the current Prime Minister Shinzo Abe’s economic policy stimulated consumer spending across industries, and demand for luxury and premium consumer goods increased, ...

Sep 2014 | US$1,900 | Pages: 104 | Add to cart | View details

Country Report

Sportswear in Japan

Sportswear continued to grow in 2013 in both volume and value terms. The performance, and outdoor and sports-inspired categories recorded positive growth, with outdoor apparel and footwear outperforming other categories. Mount Fuji’s recognition as a...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Womenswear in Japan

Womenswear in Japan declined by less than 1% in current retail value terms in 2013. Despite the decline, strong hit items were observed in the market, such as patterned and colourful leggings pants, which are garments which resemble leggings but ...

Sep 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Apparel Accessories in Japan

Apparel accessories in Japan declined by just below 1% in current retail value terms in 2013. Belts, ties and other apparel accessories, including braces, arm warmers, cuffs and fashion hair accessories, recorded declines while gloves, hats/caps and ...

Sep 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Childrenswear in Japan

Childrenswear registered positive growth in 2013. According to the latest figures available from the Ministry of Health, Labour and Wellness, the birth rate increased marginally to reach 1.4% in 2012. Even though it was a small increase, it was ...

Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Footwear in Japan

Footwear in Japan grew by 1% in current value terms in 2013. Women’s footwear outperformed the other two categories, with 2% value growth. This positive performance was driven by the popularity of short boots and trainers. Short boots increased sales...

Sep 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Menswear in Japan

Menswear registered growth of 1% in current value terms in 2013. This positive growth contrasts the negative performance of womenswear in 2013. One of the reasons for the higher growth is the increasing unit price of menswear across categories, as ...

Sep 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Travel and Tourism in Japan

Travel and tourism in Japan continued to perform positively in 2013. The Abenomics-led economic recovery in Japan improved consumer confidence and encouraged an increase in leisure and recreational activities. In terms of number of trips, tourism ...

Sep 2014 | US$1,900 | Pages: 73 | Add to cart | View details

Country Report

Tourism Flows Domestic in Japan

Tourism flows domestic increased by 2% in terms of the number of trips in 2013, while domestic tourist expenditure rose by 5% to reach ¥10 trillion. The Abenomics policy in Japan improved consumer confidence and bolstered the demand for domestic ...

Sep 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Inbound in Japan

Tourism flows inbound reached 10 million trips for the first time in 2013. While the weaker Japanese yen has boosted the number of visitors to Japan, the government and various tourist organisations continued to invest in promotional campaigns to ...

Sep 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourism Flows Outbound in Japan

After reaching a high of 18.5 million in 2012, the number of trips fell by 6% in 2013 to 17.3 million. While 4-7 days is the most common length for outbound trips in Japan, it was more difficult for workers to take longer breaks in 2013 as public ...

Sep 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Tourist Attractions in Japan

The number of visitors to tourist attractions in Japan grew by 2% in 2013 to generate current value sales of ¥979.5 billion. Theme/amusement parks posted the fastest current value sales growth of 7% in 2013. This strong growth was thanks to the ...

Sep 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Transportation in Japan

Transportation had another strong year in 2013, with current value sales growing by 5% to reach ¥5.3 trillion. Sales benefited from the growing demand from domestic and international travellers. Air accounted for a 65% share of retail value sales, ...

Sep 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Accommodation in Japan

Hotels registered a 2% increase in current value sales in 2013 to reach ¥2.1 trillion. Many hotels also witnessed growth in occupancy and average daily room rates, largely due to strong demand from both domestic and international travellers.

Sep 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Travel Retail in Japan

Travel retail registered a 1% increase in current value sales in 2013, thanks to the rising demand for travel among Japanese consumers. The Abenomics-led economic recovery improved consumer confidence and stimulated an increase in leisure and ...

Sep 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Car Rental in Japan

Car rental in Japan continued to perform positively in 2013, with current value sales growing by 2% to reach ¥308.6 billion. The number of transactions also grew by 2% in 2013 to reach 19.1 million. Car rental benefited from the increasing demand for...

Sep 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Health and Wellness Tourism in Japan

Health and wellness tourism registered a 4% increase in current value sales in 2013. Current value sales of medical tourism and spas grew by 3% and 4% respectively. Spas outperformed medical tourism, accounting for a 99% share of retail value sales. ...

Sep 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Consumer Health in Japan

While spending on consumer health products in Japan remained flat due to several offsetting growth factors, the category performed slightly better in 2013 than the previous year as consumer confidence rose and the effects of Abenomics took shape ...

Sep 2014 | US$2,400 | Pages: 108 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Health and Wellness in Japan

Japanese consumers increasingly became concerned about their health over the review period. With the metabolic syndrome checking system being introduced in 2008, consumers became more aware of lifestyle diseases and better early prevention. In order ...

Jul 2014 | US$1,900 | Pages: 90 | Add to cart | View details

Country Report

Coffee in Japan

In Japan, tea had long been consumed more than coffee, as people tended to socialise with family and friends over tea rather than coffee. However, the wider expansion of coffee specialists in Japan means that more consumers have come to feel familiar...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Japan

Amid the growing consumer trend towards convenient products, stick-type sachets of coffee are increasing in sales, which is also helping to promote sales growth in chocolate-based flavoured powder drinks . Companies producing stick-type coffee are ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Japan

Off-trade tea value sales contracted slightly in 2013. While coffee has expanded its consumer base, thanks to continuous innovations in, for example, coffee machines, as well as in flavoured instant coffee and super-premium fresh coffee variants, tea...

Jul 2014 | US$1,900 | Pages: 43 | Add to cart | View details
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    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

    日本の統計データを見る

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    Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

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