You are here: HomeSolutionsCountriesJapan
RSS print

 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本市場調査

Filter Results

Total: (415)

results

 

Country Report

Portable Players in Japan

Portable players include e-readers and portable media players, according to Euromonitor International’s product definition. E-readers are devices that use e-ink technology. Devices such as iPad and Kindle Fire are excluded herein despite the fact ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Computers and Peripherals in Japan

The termination of Windows XP and rise of Windows tablets stimulated volume sales in the computers category in 2014. Microsoft Corp terminated a service of the long-lived Windows XP, stimulating the replacement purchases amongst consumers. Many ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Home Audio and Cinema in Japan

High-resolution audio, locally known as “Hi-Res”, and 4K TV systems were the drivers for home audio and cinema in Japan to stimulate replacement demands but not enough to offset the substantial volume declines in hi-fi systems, speakers and other ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Imaging Devices in Japan

Imaging devices recorded a successive decline in 2014, largely because consumers migrate to smartphones which feature high-quality image recording capability. Whilst high-end digital cameras such as digital single lens reflex (SLR) cameras and ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

In-Car Entertainment in Japan

Japan has a high rate of presale navigation instalment at more than 70%, which falls outside Euromonitor International’s purview. Presale instalment refers to any instalments done at car manufacturers or dealerships before a new car is delivered to a...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Mobile Phones in Japan

The mobile phone market overall slightly grew in 2014 to reach 40.5 million units, which is a similar trend to that seen in 2013. The continuous migration of consumers to smartphones is the key factor in mobile phones in Japan. The switch is largely ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Consumer Electronics in Japan

Consumer electronics in Japan recorded negative growth over three consecutive years since 2010. This is primarily due to the weak performance of digital TVs, which declined significantly after the 2010 eco-point system initiative and 2011 digital ...

Dec 2014 | US$1,900 | Add to cart | View details

Global Briefing

Soft Drinks Global Corporate Strategy

Coca-Cola continues to lead global soft drinks comfortably, overshadowing PepsiCo in geographic spread, category development and brand-building. Coca-Cola has made an equity investment in Keurig Green Mountain and plans to acquire a minority stake in...

Nov 2014 | US$1,200 | Pages: 52 | Add to cart | View details

Country Report

Pet Care in Japan

Retail volume and current value sales of pet food declined in 2013. This was mainly due to the falling demand for dog food as Japan’s pet dog population continued to shrink. However, the fall in retail volume and current value sales was slower than ...

Nov 2014 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Pet Products in Japan

The population trends for pet cats and fish impacted the retail value sales performance of pet products in 2013. The cat population continued to grow due to ongoing urbanisation and the ageing of Japanese society. Cats are considered to be better ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cat Food in Japan

Retail sales of cat food continued to grow in 2013, registering a 1% rise in both volume and current value terms. Growth was underpinned by the growing population of pet cats, which was informed by the urbanisation trend in Japan. Cats are better ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Japan

Total expenditure of calories continued to fall in 2013, due to the decline in the dog population and preference for small breeds. The number of pet dogs in Japan continued to fall amid growing urbanisation and the increase in single-person ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in Japan

“Other” pet food continued to decline in current value sales terms in 2013. This was mainly due to the declining popularity of fish and birds as pets in Japanese households. The declining popularity of pet fish had a particularly negative impact on ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cafés/Bars in Japan

Cafés/bars in Japan declined by -3% in current value terms to reach ¥4,670 billion in 2013. The negative growth was due to the contraction of bars/pubs by -4% in value terms, which is the largest category in cafés/bars in value terms. The majority of...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Fast Food in Japan

Fast food in Japan increases by 4% in current value terms to reach ¥4,114 billion in 2013. The positive growth was driven by the strong growth in convenience stores fast food, which comprises more than 50% of the overall fast food category and grew ...

Nov 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Full-Service Restaurants in Japan

Full-service restaurants in Japan increased by 2% in current value terms to reach ¥9,757 billion in 2013. The dynamic recovery in 2013 from the constant decline in the past decade was driven by premiumisation. “Abenomics”, which is the current Prime ...

Nov 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Japan

100% home delivery/takeaway in Japan declined by -1% in current value terms to reach ¥2,175 billion in 2013. The negative growth resulted from the negative performance of other 100% home delivery, which accounts for more than 90% of overall value ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Consumer Foodservice in Japan

Consumer foodservice in Japan recovered from the negative growth in the recent past and registered positive growth in 2013. One of the key drivers was “Abenomics”, the current Prime Minister Shinzo Abe’s economic policy, which stimulated consumer ...

Nov 2014 | US$1,900 | Pages: 128 | Add to cart | View details

Country Report

Self-Service Cafeterias in Japan

Self-service cafeterias in Japan increased by 4% in current value terms to reach ¥221 billion in 2013. The category continued to grow in 2013 as a result of the good performance of leading players. Due to the intensifying competition, however, growth...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Japan

Street stalls/kiosks in Japan continued to decline in current value terms in 2013, driven by the declining number of outlets, transactions and value sales in independent street stalls/kiosks. The impact of the increasing spending on dining out among ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Toys and Games in Japan

Toys and games in Japan continued to struggle in 2013 midst a myriad of factors, including the challenging demographic and economic conditions. Traditional toys and games and video games each recorded higher rates of decline during 2013 than during ...

Nov 2014 | US$1,100 | Pages: 48 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Country Report

Writing Instruments in Japan

Writing instruments saw continuous growth over 2010-2013. During the global financial crisis, businesses tightened their expenditures on office supplies, including writing instruments, which led to growing consumption from individual consumers. The ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bags and Luggage in Japan

Japan has raised the consumption tax from 5% to 8% in April 2014. This was the first increase in 17 years. Consumers moved forward their purchase of goods and services before the tax increase. Bags and luggage also received a large last-minute rush ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Jewellery in Japan

During the first quarter of 2014, real jewellery witnessed the large-scale last-minute rush demand before the consumption tax increase in Japan. The department stores especially benefitted from this rapidly growing demand and experienced significant ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Personal Accessories in Japan

Many consumers rushed to purchase products and services including necessities as well as luxury and more expensive items prior to the country’s consumption tax hike on 1 April 2014, when the VAT increased from 5% to 8%. Personal accessories also ...

Oct 2014 | US$1,100 | Pages: 65 | Add to cart | View details

Country Report

Watches in Japan

Due to the April 2014 consumption tax increase, sales of watches in Japan gained strongly from the end of 2013 and saw their peak in March 2014. After the tax increase, consumer spending was depressed and watches sales dropped from the month of April...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Contact Lenses in Japan

Volume sales of contact lenses continued to increase and were up by 4% in 2014. This was largely influenced by the strong growth in disposable lenses sales, as daily and weekly/ monthly disposable lenses account for the majority of contact lens ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Eyewear in Japan

Consumers made a point to purchase products and services early in the year in order to beat the country’s consumption tax hike in 1 April 2014. The consumption tax increased from 5% to 8%. Contact lenses captured much of the large last-minute rush in...

Oct 2014 | US$1,100 | Pages: 37 | Add to cart | View details

Country Report

Spectacles in Japan

Japan raised its consumption tax from 5% to 8% on 1 April 2014. This was the first increase in 17 years. Consumers moved to purchase goods and services in advance, before the tax increase became effective. Spectacles also benefitted from a surge in ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Consumer Lending in Japan

In 2014, consumer lending slightly grew in gross lending value terms. Card lending and auto lending had strong performances among others, which led to the positive performance of the overall consumer lending market. The VAT increase was one of the ...

Oct 2014 | US$1,900 | Pages: 15 | Add to cart | View details

Country Report

Financial Cards and Payments in Japan

In 2014, card payments continued to see strong growth in value terms. Whilst Japanese consumers remain largely cash-reliant, cash transactions continued to decrease with more transactions made via cards. Credit cards and pre-paid cards are the two ...

Oct 2014 | US$1,900 | Pages: 65 | Add to cart | View details

Country Report

Fresh Food in Japan

The decline in Japan’s population since 2013 as well as the country’s extremely old demographic structure has been the key trend affecting fresh food sales in recent years. Declining consumer numbers and the fact that older consumers generally ...

Oct 2014 | US$1,100 | Pages: 39 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Cigars in Japan

In Japan, cigars has long been regarded as a luxury item, which more often than not is purchased by affluent consumers as well as by just male consumers. Cigar bars do exist but are limited only in metropolitan areas such as Tokyo and Osaka. Cigars ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Tobacco in Japan

Following the positive performance of cigarettes in Japan in 2012, volume sales for the category once again turned negative in 2013. The growth in 2012 was largely brought about by the sharp sales decline in 2011 when the earthquake severely affected...

Oct 2014 | US$1,900 | Pages: 14 | Add to cart | View details

Country Report

Smoking Tobacco in Japan

Smoking tobacco comprises of pipe and RYO tobacco. Pipe tobacco in Japan is highly associated with luxury collectable items and not daily consumed. RYO tobacco, was, and probably is, a niche product, but gained in popularity due to the increasing ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Cigarettes in Japan

After the positive sales recorded in 2012, the sales volume of cigarettes in Japan turned negative. 2012 was rather an odd year for cigarettes. It was one year after Tohoku Earthquake, which severely damaged Japan Tobacco Inc’s production facilities ...

Oct 2014 | US$900 | Pages: 41 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tokyo’s tourism suffered a sharp drop in demand after the March 2011 earthquake and ensuing nuclear disaster. However, renewed confidence in the destination and the weaker yen, as well as increased flight capacity and reduced visa restrictions, ...

Oct 2014 | US$525 | Pages: 30 | Add to cart | View details

Country Report

Homewares in Japan

Homewares demonstrated less than 1% growth in value terms, reaching JPY381 billion in 2013. Despite some economic recovery since the Lehman Brothers disaster, sales of homewares have not recovered. The home cooking trend is still strong among ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home and Garden in Japan

Home and gardening recorded slight growth in value in 2013. Due to increased consumer confidence in the market following the implementation of abenomics, the current Prime Minister’s economic policy, sales of home and garden products improved ...

Oct 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Gardening in Japan

Traditionally, gardening has been an important pastime for Japanese consumers. However, large-sized gardening is becoming rare, especially within urban areas. The senior population in particular tends to enjoy decorating and maintaining their own ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Furnishings in Japan

Sales of home furnishing products were supported by strong growth in new housing in 2013, before the expected tax hike in 2014 takes place. Sale of new housing has also been supported by the recovery in the economy. Increased numbers of consumers ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Japan

Home improvement has been flat in growth terms over the review period, and was valued at JPY826 billion in 2013. Traditionally, DIY is popular among Japanese consumers, with most households having a proper tool box. Retailers are trying to encourage...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Men's Grooming in Japan

Value sales of men’s grooming saw slight value growth in 2013. Cleanliness became increasingly important to Japanese men during the review period and male consumers became more interested in their appearance and men’s grooming products. Not only did ...

Sep 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Oral Care in Japan

Value sales of oral care grew by 1% in 2013 as growing health and wellness concern amongst consumers unexceptionally impacted the category. Consumers are more concerned about the health of their teeth and are purchasing products that can resolve ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Beauty and Personal Care in Japan

Beauty and personal care continued to grow consecutively for two years, posting a 1% value growth in 2012 and marginal value growth in 2013. Whilst the 2012 growth was mainly due to the recovery that began one year after the big earthquake, the 2013 ...

Sep 2014 | US$2,400 | Pages: 118 | Add to cart | View details

Country Report

Sets/Kits in Japan

Towards the end of the review period, koto consumption had emerged in the Japanese market. Koto consumption is the purchase behaviour where consumers seek value in experiences and storylines through a product they purchase. This koto consumption ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Skin Care in Japan

After four years of decline growth turned positive (up by 2%) in 2012 and grew marginally in 2013. The category’s recovery is mainly due to the increasing presence of value-added products. Towards the end of the review period, manufacturers came to ...

Sep 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Sun Care in Japan

Value sales of sun care increased by 3% in 2013. In addition to the fact that it has become more common to use sun protection daily, the renewal of classification in the industry stimulated the market of sun protection in 2013. The level of sun ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details
Page 

Recently Viewed Items more ›

    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

    日本の統計データを見る

    custom research

    Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here