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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

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Country Report

Mobile Phones in Japan

In 2010 mobile phones declined by 19% in current value terms to reach ¥554.5 billion. The pessimistic economic situation led the replacement cycle of mobile phones to increase to 46 months in 2010. This meant that consumers changed their mobile ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Consumer Electronics in Japan

In 2010 the Japanese economy showed signs of recovery from the global economic crisis, which affected all categories within consumer electronics. From negative real GDP growth of 5% in 2009, there was an improvement to 3% growth in 2010. With a ...

Feb 2012 | $1,900| Add to cart | View details ›

Country Report

Portable Media Players in Japan

Portable media players faced an increased threat from smartphones in 2010. Portable MP3 players and portable multimedia players were increasingly replaced by smartphones such as the iPhone, which easily plays both audio and video files. Due to the ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Televisions and Projectors in Japan

Replacement demand, stimulated by changes to the eco-points system implemented by the Japanese government and the planned transfer to digital terrestrial broadcasting in July 2011 fuelled volume sales of televisions in 2010. The eco-points system was...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Video Players in Japan

BD players saw the highest current value growth of 125% in 2010. This was driven by good sales of flat-screen TVs, boosted by the government’s eco-points system, and by the complete shift to digital terrestrial broadcasting in July 2011. In general, ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Camcorders in Japan

Camcorders expanded rapidly in 2010, seeing 18% current value growth to reach ¥88.1 billion. In volume terms it grew an astounding 22% in 2010. Affordable and easy-to-use camcorders were popular amongst families, encouraging them to capture videos ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cameras in Japan

Digital cameras with single lens reflex helped to drive positive volume growth in 2010, with volume sales of digital cameras increasing by 6%. However, as prices became very competitive, the value performance of digital cameras was adversely ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Computers and Peripherals in Japan

In October 2009 Microsoft released Windows 7 in Japan, which encouraged more consumers to purchase desktops and laptops in 2010. This strong demand was also influenced by attractive lower retail selling prices, due to the high appreciation of the ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Home Audio and Cinema in Japan

Despite slight economic recovery, sales of home audio and cinema products remained in decline in 2010. Volume sales decreased by 9%, reflecting a weaker decline than the 11% volume decline in 2009. In July 2011, Japan will complete the switch from ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

In-Car Entertainment in Japan

In 2010 in-car entertainment recovered slightly from the global economic recession in 2008 and 2009. In-car entertainment increased by 1% in current value terms to reach ¥309.9 billion in 2010. This was supported by the good performances of in-dash ...

Feb 2012 | $900| Add to cart | View details ›

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