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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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    Country Report

    Toys and Games in Japan

    Aug 2017

    The performance of toys and games was moderately positive in 2016 as the industry recovered from the negative performance of 2015. The main reason for this was the performance of video games, with a strong sales increase seen in static consoles, ...

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    Country Report

    Traditional Toys and Games in Japan

    Aug 2017

    Traditional toys and games in Japan continuously declined to reach JPY560 billion in 2016, first decline in the last three years since 2013. Some categories, such as dolls and accessories, model vehicles, and plush toys recorded positive current ...

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    Country Report

    Video Games in Japan

    Aug 2017

    Video games in Japan recorded a 2% current value increase in 2016 as sales reached JPY1.4 trillion. This represented a major improvement on the 1% current value contraction seen in the category in 2015 in the aftermath of Sony’s introduction of ...

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    Country Report

    Gardening in Japan

    Aug 2017

    Gardening is hindered by most consumers' small homes, with a large share of the population living in small apartments. However, those living in houses generally opt to care for their gardens themselves, with this benefiting gardening. Older consumers...

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    Country Report

    Home Furnishings in Japan

    Aug 2017

    There was a widening acceptance of the concept of fast fashion in home furnishing towards the end of the review period, with consumers becoming more likely to enjoy updating their homes in line with changing fashion trends. The fast fashion concept ...

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    Country Report

    Home Improvement in Japan

    Aug 2017

    Japanese consumers are increasingly leaving many areas of home improvement to professionals, with this hindering retail sales. In Japan there are required legal standards for houses and many products such as kitchens and bathrooms, making it ...

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    Country Report

    Homewares in Japan

    Aug 2017

    The fast fashion trend that benefited home furnishings in 2016 also boosted sales of homewares towards the end of the review period. Consumers are attracted by low-priced products featuring fashionable designs and colours, becoming more likely to ...

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    Country Report

    Home and Garden in Japan

    Aug 2017

    Home and garden continued to see only sluggish current value sales growth in 2016. Sales continue to be hindered by a declining population and ongoing economic uncertainty. Economic concerns are particularly strong among the working age population, ...

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    Country Report

    Bags and Luggage in Japan

    Aug 2017

    In 2017, bags and luggage recorded a slight decline of 1% in current value terms with flat growth in volume terms and a slight decline in the category’s average unit price. The largest factor behind the negative performance was the slowdown in ...

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    Country Report

    Jewellery in Japan

    Aug 2017

    Jewellery in Japan stagnates in 2017 in current value terms with a decline of 2% in retail volume terms. The largest factor behind this negative performance was the slower consumption by inbound tourists which began in 2016. Surging demand from ...

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    Country Report

    Personal Accessories in Japan

    Aug 2017

    Following the sharp drop recorded in current value terms in 2016, mainly due to the slowdown in conspicuous consumption by inbound tourists, personal accessories saw slight positive current value growth in 2017. Domestic demand remained stable but ...

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    Country Report

    Watches in Japan

    Aug 2017

    Watches in Japan saw current value growth of 2% in 2017, with it quickly recovering from the sharp decline of 13% recorded in the previous year. Compared to the very strong period prior to 2016, ‘Bakugai’, or conspicuous shopping mainly by Chinese ...

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    Country Report

    Writing Instruments in Japan

    Aug 2017

    Writing instruments in Japan remains strong, with it seeing current value growth of 2% in 2017. Despite the declining population and increasing penetration of digital devices, Japanese consumers continued to show a strong interest in writing ...

    US$990
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    Country Report

    Eyewear in Japan

    Aug 2017

    Although the Japanese eyewear market is already quite mature, positive sales growth is still being registered despite the declining population due to rising demand for eyewear as Japan’s population ages. Japan’s low fertility rate has resulted in ...

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    Country Report

    Spectacles in Japan

    Aug 2017

    Growth in spectacles remained static in 2017 as the category registered a marginal decline in both value and volume terms. Spectacles lenses recorded slightly positive current value growth, while sales growth in spectacle frames remained negative. ...

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    Country Report

    Real Estate Activities in Japan: ISIC 70

    Aug 2017

    Price growth drives recovery and will continue to affect value growth in short term...

    US$660
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    Country Report

    Recruitment Agencies in Japan: ISIC 7491

    Aug 2017

    Industry to grow, albeit at slower rate...

    US$660
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    Country Report

    Hairdressing and Beauty Treatment in Japan: ISIC 9302

    Aug 2017

    Minimal income growth and demographic dynamics hinder hairdressing prospects...

    US$660
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    Country Report

    Legal Services in Japan: ISIC 7411

    Aug 2017

    Industry’s growth to slow, affected by constrained business confidence...

    US$660
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    Country Report

    Accounting and Auditing in Japan: ISIC 7412

    Aug 2017

    Industry’s growth to be affected by subdued business activity...

    US$660
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