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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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    City Review

    Tokyo City Review

    Apr 2017

    Tokyo is the world's largest urban economy and most populous city. Its substantial consumer base of 37 million people in 2016, boosted by a surging number of Chinese tourists, constantly lures leading retail brands. However, having been an enduring ...

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    Country Report

    Fresh Food in Japan

    Mar 2017

    2016 saw retail volume growth return to negative territory in fresh food in Japan after positive retail volume growth was registered in 2015. This is because media reports have revealed the failure of some packaged food manufacturers to maintain ...

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    Country Report

    Luxury Goods in Japan

    Mar 2017

    Economic recovery and progress with reflation stalled somewhat in 2016. Despite an improving labour market, a strong yen and China’s faltering economy remained severe constraints on exporters. Moreover, real GDP increased by less than 1% in 2016, a ...

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    Country Briefing

    Digital Consumer in Japan

    Mar 2017

    This second year of Euromonitor International’s digital consumer research revealed challenges and opportunities in digital commerce in Japan more clearly. In terms of the digital landscape, Japan continued to be a well-developed market with ...

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    Country Profile

    Japan: Country Profile

    Feb 2017

    The Japanese economy continues to grow at a feeble pace. Implementation of the two stimulus programmes approved in 2016 is the main source of support. Exports should also rise modestly thanks to a depreciating yen. Lacklustre growth of private ...

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    Country Report

    Apparel Accessories in Japan

    Feb 2017

    There was growing polarisation in apparel accessories towards the end of the review period, with this reflecting increasing income disparity in Japan. Affluent consumers are becoming increasingly willing to pay more for high quality items, while the ...

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    Country Report

    Childrenswear in Japan

    Feb 2017

    Childrenswear current value sales remained fairly resilient at the end of the review period, despite ongoing decline in the number of children in Japan. This was largely thanks to the six pockets trend, with small family sizes resulting in many ...

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    Country Report

    Footwear in Japan

    Feb 2017

    Footwear sales growth was mainly driven by sports footwear in 2016. Sports footwear accounted for 46% of overall value sales in the year and saw considerably stronger current value growth in comparison to overall footwear with an increase of close to...

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    Country Report

    Hosiery in Japan

    Feb 2017

    Socks remained fashionable among younger women at the end of the review period, with a strong trend for socks and sandals in summer 2016. Hosiery also benefited from offering a widening variety of products towards the end of the review period, ...

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    Country Report

    Jeans in Japan

    Feb 2017

    Jeans saw a poor performance for much of the review period, seeing annual retail volume decline from 2013 onwards. This area is being impacted heavily by population ageing. Many older consumers are uninterested in fashion trends and prefer more ...

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    Country Report

    Menswear in Japan

    Feb 2017

    Menswear saw only a marginal current value sales decline in 2016 over the previous year, with sales remaining relatively stable over the previous year. This was chiefly due to mid- to high-income consumers trading up, with this trend encouraged by ...

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    Country Report

    Apparel and Footwear in Japan

    Feb 2017

    Overall apparel and footwear saw current value sales stagnate for the second consecutive year in 2016, in comparison to slight growth for the overall review period. This poor performance was linked to population ageing and decline, with many older ...

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    Country Report

    Sportswear in Japan

    Feb 2017

    A strong health and wellness trend continued to benefit sportswear at the end of the review period. A growing number of consumers are taking part in sports and exercise, with this trend partly due to population ageing. Many consumers are concerned ...

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    Country Report

    Womenswear in Japan

    Feb 2017

    The Japanese government focused strongly on increasing the role of women in the country's workforce during the review period, with a particular focus on increasing the number of women in executive roles. While initial ambitious targets in this area ...

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    Strategy Briefing

    Global Economic Forecasts: Q1 2017

    Feb 2017

    Despite the risk of stronger trade and immigration restrictions and greater policy uncertainty after Donald Trump took the Presidential office, the reaction of financial markets has been more optimistic than expected. In this context, we have revised...

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    Country Report

    Asian Speciality Drinks in Japan

    Feb 2017

    The Asian speciality drinks category in Japan is mainly composed of two types of product: lactobacillus beverages and vinegar drinks. Lactobacillus beverages accounts for most of the retail value sales in the market holding a 90% share, while Calpis ...

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    Country Report

    Bottled Water in Japan

    Feb 2017

    Bottled water grew by 2% in 2016 in both retail volume and value terms. The increased demand for bottled water derived from the earthquake disaster in 2011, with demand remaining at a high level since then, leading to an expansion of the bottled ...

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    Country Report

    Carbonates in Japan

    Feb 2017

    The carbonates category recorded a 2% decline in volume sales during 2016. Although the health functionality remains an important driver for consumers when it comes to carbonates, carbonates lost consumers who migrated to other healthier products, ...

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    Country Report

    Concentrates in Japan

    Feb 2017

    Concentrates declined by 1% in retail value terms during 2016. Much of this decline stems from consumers seeking more convenience products for which they do not have to take time to prepare....

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    Country Report

    Energy Drinks in Japan

    Feb 2017

    Strong growth of global brands led to market growth in 2016, although the leading domestic brands maintained their leading positions during the year. This growth in global brands is causing a revival in energy drinks as a drink for younger ...

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