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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本市場調査

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Country Report

Health and Wellness in Japan

Health and wellness saw current value growth of 1% in 2014, which was a similar trend to 2013. This stable growth was mainly due to strong awareness of health, and wholesome diets in general. The metabolic syndrome checking system introduced in 2008 ...

Jul 2015 | US$2,100 | Add to cart | View details

Country Report

Asian Speciality Drinks in Japan

While Asian speciality drinks comprises of two types of drinks – lactobacillus beverages and vinegar drinks – lactobacillus beverages, exemplified by Calpis Water, accounts for almost 90% of sales. The performance of lactobacillus beverages tends to ...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Bottled Water in Japan

Following 2011, when the demand for bottled water spiked due to special procurement needs after the earthquake, consumption of bottled water continued to grow. Consumers began to perceive bottled water as something worth spending money on, following ...

Jul 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Carbonates in Japan

After recording growth over the earlier years of the review period, off-trade volume sales of carbonates fell by 1% in 2014. The decline was mainly due to milder weather during the summer. According to the Japan Meteorological Agency, the temperature...

Jul 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Concentrates in Japan

Off-trade value sales of concentrates grew by 2% to reach ¥47.7 billion in 2014. Both liquid concentrates and powder concentrates recorded increased sales in off-trade value terms. While growth of liquid concentrates was driven by an increase in the ...

Jul 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Energy Drinks in Japan

An energy drinks boom, triggered by the introduction of Burn by Coca-Cola (Japan) Co and Monster by Asahi Soft Drinks Co in 2012, continued to occur in Japan in 2014. Whilst the main consumers of energy drinks had previously been middle-aged men, the...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Juice in Japan

Off-trade volume sales of juice continued to contract in 2014, falling by 3%. The contraction was mainly due to consumers migrating to flavoured bottled water, as well as the declining popularity of tomato juice and vegetable and fruit mixes. There ...

Jul 2015 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Soft Drinks in Japan

Sales of soft drinks, which had grown during the review period, struggled in 2014. As the VAT rate was raised from 5% to 8%, the industry prioritised putting its resources into responding to the VAT increase. Manufacturers and retailers of soft ...

Jul 2015 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

RTD Coffee in Japan

Off-trade volume sales of RTD coffee contracted by 1% in 2014. This was mainly due to the ongoing popularity of freshly brewed coffee from convenience stores. Towards the end of the review period, convenience stores increasingly started to serve ...

Jul 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

RTD Tea in Japan

Consumers increasingly opted to choose convenient options for their purchases over the review period, as they were leading busier lifestyles. This was also evident in sales of beverages, where consumers migrated from hot drinks to soft drinks. The ...

Jul 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Sports Drinks in Japan

Towards the end of the review period, consumers were more inclined to drink functional drinks for non-sporting purposes, such as after taking a bath or even whilst working at their desks. In the meantime, functional bottled water increased in ...

Jul 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Japan

In 2014, baby and child-specific products posted a current value decline of 1% to sales of ¥45 billion. In Japan, the birth rate continued to decline over the review period, falling from 8.4 per 1,000 inhabitants in 2009 to 7.7 in 2014, according to ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bath and Shower in Japan

In 2014, bath and shower in Japan recorded current value growth of 3% to reach sales of ¥220 billion. Body wash/shower gel was the best performer, registering current value growth of 6%. Within body wash/shower gel, it is common for family members to...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in Japan

Colour cosmetics in Japan recorded current value growth of 2% in 2014 to reach sales of ¥613 billion. Despite the continuous trend for a natural look, which typically requires less make-up, colour cosmetics recorded positive growth thanks to an ...

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Deodorants in Japan

In 2014, deodorants in Japan recorded current value growth of 3% to reach sales of ¥52 billion. Japanese consumers have become sensitive to smell and especially body odour, this being a continuing trend from 2013. The westernisation of lifestyles ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Depilatories in Japan

Value sales of depilatories grew by 2% in current terms in 2014 to approach sales of ¥25 billion. Women’s razors and blades, which accounted for a 76% value share of overall depilatories, also recorded a 2% current value gain. As consumers seek ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Japan

In 2014, fragrances in Japan grew by 2% in current value terms to exceed sales of ¥46 billion. In 2013, the category returned to positive growth thanks to economic recovery, with 2014 posting a stronger performance as a result of a number of factors....

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Japan

In 2014, hair care in Japan achieved current value growth of 2%. This positive performance was largely driven by standard shampoos and conditioners, which grew in both current value and volume terms. In 2014, the leading players launched ...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Men's Grooming in Japan

In 2014, men’s grooming continued to perform well, growing by 3% in current value terms to reach sales of ¥193 billion. For many years, Japanese men were reluctant or simply did not want to use any skin care products except for facial cleansers. ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Oral Care in Japan

The value sales of oral care grew by 2% in current terms in 2014, largely benefiting from growing awareness of oral heath, a trend continuing from 2013. Japanese consumers are becoming increasingly concerned about their oral health and are purchasing...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Beauty and Personal Care in Japan

In 2014, beauty and personal care in Japan enjoyed its third consecutive year of positive current value growth. As the economic outlook was positive, premium products gained share. A VAT hike in April 2014 also had a significant impact on the market,...

Jul 2015 | US$2,650 | Pages: 116 | Add to cart | View details

Country Report

Sets/Kits in Japan

In 2014, sets/kits achieved current value growth of 2% to surpass sales of ¥251 billion. Typically, many sets/kits are purchased in the run-up to Christmas. Traditionally, consumers buy them as gifts but in recent years it has become increasingly ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Skin Care in Japan

Following the positive performance recorded in 2013, skin care in Japan continued to grow in 2014, posting a current value increase of 3% to reach sales of ¥1,633 billion. VAT was raised from 5% to 8% in April 2014, which led to changes in consumers’...

Jul 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Sun Care in Japan

In 2014, sun care continued to perform well, registering current value growth of 6%. The key driver of this strong performance was greater usage of sun protection among both new and existing users. As the importance of UV protection for skin is ...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Future Demographic

Japan in 2030: The Future Demographic

In 2030, the population of Japan will reach 117 million, a decrease of 7.7% from 2015. Japan’s population began falling in 2005 and is now ageing faster than most countries in the world. This is due to a low fertility rate and falling birth rates, ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Japan

Away-from-home tissue and hygiene increased in current value by 2% in 2014, rising to \129 billion. The increasing number of elderly people among the Japanese population provides business opportunities for day care services and residential nursing ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Japan

Incontinence in Japan grew by 8% in current value terms in 2014, rising to \178 billion as the irreversible ageing of Japanese population remained the most important driver of growth in the category. The number of people among the Japanese population...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Japan

Nappies/diapers/pants in Japan registered positive value growth in 2014, rising by 6% in current terms to reach \197 billion. This growth was one percent point higher than the 5% current value growth recorded in the category during 2013, despite the ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in Japan

Retail tissue and hygiene recorded positive current value growth for the second consecutive year in 2014. This healthy sales expansion was derived from the ageing population, increasing female employment and a surge in demand for ...

Jun 2015 | US$2,650 | Pages: 60 | Add to cart | View details

Country Report

Retail Tissue in Japan

In 2014, retail tissue grew by 4% in current value terms to reach ¥357.7 billion. Although overall volume sales in the category declined slightly over the course of the year, rising unit prices influenced value growth. With the VAT increase from 5% ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Japan

Sanitary protection in Japan declined slightly in value terms in 2014 due to the ongoing decline in the population of women who require sanitary protection. The number of women among the Japanese population aged between 12 and 54 years of age ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Japan

Wipes in Japan grew by 2% in current value terms in 2014 to reach \116 billion. Personal wipes accounted for 67% of total wipes value sales, registering 2% current value growth during 2014. The strong demand for these products is influenced by the ...

Jun 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Air Care in Japan

2014 saw stronger demand for smaller packs of air care products in various categories, especially car air fresheners and liquid air fresheners. Car air fresheners maintained the strongest growth in 2014, with 5% current value growth. The continuous ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Bleach in Japan

Bleach in Japan saw a slight increase in 2014, of 1% in current value terms, to reach JPY7.7 billion. This steady growth was led by increasing consumer awareness of hygiene at home. Bleach used to be seen as a means of removing stains, but especially...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Insecticides in Japan

Home insecticides enjoyed another positive year in 2014, with both current value and volume growth despite the VAT increase in April 2014. The category saw 3% growth in current value terms to reach JPY128.7 billion. Manufacturers focused on launching...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Laundry Care in Japan

Laundry care in Japan recorded impressive 9% current value growth in 2014, which was faster than the 4% growth in 2013. This growth was led by premium products, such as concentrated liquid detergents and liquid tablet detergents, amongst others. ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Home Care in Japan

Home care in Japan saw growth in current value terms in 2014. The strong value growth was led by a preference for premium products amongst consumers, despite the VAT rise in April 2014 from 5% to 8%. Growing categories such as air care, home ...

Jun 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Japan

Polishes in Japan saw a current value decline in 2014, as the demand for such products weakened and fell. This was largely due to the consumer preference for floors, furniture and footwear which require less or no maintenance. More consumers feel ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in Japan

Dishwashing in Japan increased by 2% in 2014, to reach JPY70.9 billion. The preference for saving water helped the value growth of the category. Such a consumer preference was more prevalent in hand dishwashing in 2014. Value-added functions such as ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Japan

Whilst surface care saw a negligible current value decline to reach JPY118.0 billion in 2014, surface care excluding wipes registered a 1% decline to reach JPY79.9 billion. This decline was caused by the underperformance of home care disinfectants ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Toilet Care in Japan

Toilet care in Japan was relatively quiet in 2014, with a 1% current value increase to reach JPY41.0 billion. The general increase in the number of households naturally increased the number of toilets in use in Japan. According to Euromonitor ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Briefing

Risks and Vulnerabilities: Japan

Japan is still recovering from the destructive effect of the 2011 earthquake and nuclear disaster, forcing the government to engage in a massive reconstruction programme, increasing its infrastructure spending. This should boost the economy in the ...

May 2015 | US$250 | Pages: 16 | Add to cart | View details

Country Report

Gardening in Japan

Traditionally, gardening has been important to Japanese consumers. However, large-size gardens are becoming rare, especially in urban areas. The senior population tends to enjoy the decoration and maintenance involved in doing their own gardening, ...

May 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Furnishings in Japan

Home furnishings in Japan grew by 1% to reach \3.1 trillion in 2014. This was largely due to VAT increasing from 5% to 8% in April 2014. The first tax hike in the 21st century in Japan caused last-minute demand surges for home furnishings as well as ...

May 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Japan

The majority of consumers in Japan prefer professional services when it comes to home-related jobs such as repairing toilets and painting walls. This is largely because of the concerns for failure and potential danger caused by accidents while ...

May 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Homewares in Japan

Homewares in Japan recorded a 1% decline in value sales to register \374.4 billion in 2014. The economic recovery under Abenomics did not benefit the category because consumers opted for more affordable homewares versus spending on high priced ...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in Japan

Home and garden in Japan recorded growth in value terms in 2014, but the growth rate was slower than that of 2013, due to the demand plunge after VAT increase in April 2014, which triggered strong last-minute demand between late-2013 to March 2014. ...

May 2015 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Coffee in Japan

In Japan, tea has long been consumed more than coffee. People have tended to socialise with family and friends over tea rather than coffee. However, thanks to wider expansion of coffee specialists in Japan, more consumers have come to feel more ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Other Hot Drinks in Japan

Other hot drinks sales grew by 2% in current retail value terms to reach JPY33.7 billion in 2014. Other hot drinks benefits from the growing health and wellness concern among Japanese consumers. Chocolate-based flavoured powder drinks, which ...

May 2015 | US$990 | Pages: 24 | Add to cart | View details
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    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

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