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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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    Country Report

    Apparel Accessories in Japan

    Feb 2017

    There was growing polarisation in apparel accessories towards the end of the review period, with this reflecting increasing income disparity in Japan. Affluent consumers are becoming increasingly willing to pay more for high quality items, while the ...

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    Country Report

    Childrenswear in Japan

    Feb 2017

    Childrenswear current value sales remained fairly resilient at the end of the review period, despite ongoing decline in the number of children in Japan. This was largely thanks to the six pockets trend, with small family sizes resulting in many ...

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    Country Report

    Footwear in Japan

    Feb 2017

    Footwear sales growth was mainly driven by sports footwear in 2016. Sports footwear accounted for 46% of overall value sales in the year and saw considerably stronger current value growth in comparison to overall footwear with an increase of close to...

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    Country Report

    Hosiery in Japan

    Feb 2017

    Socks remained fashionable among younger women at the end of the review period, with a strong trend for socks and sandals in summer 2016. Hosiery also benefited from offering a widening variety of products towards the end of the review period, ...

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    Country Report

    Jeans in Japan

    Feb 2017

    Jeans saw a poor performance for much of the review period, seeing annual retail volume decline from 2013 onwards. This area is being impacted heavily by population ageing. Many older consumers are uninterested in fashion trends and prefer more ...

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    Country Report

    Menswear in Japan

    Feb 2017

    Menswear saw only a marginal current value sales decline in 2016 over the previous year, with sales remaining relatively stable over the previous year. This was chiefly due to mid- to high-income consumers trading up, with this trend encouraged by ...

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    Country Report

    Apparel and Footwear in Japan

    Feb 2017

    Overall apparel and footwear saw current value sales stagnate for the second consecutive year in 2016, in comparison to slight growth for the overall review period. This poor performance was linked to population ageing and decline, with many older ...

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    Country Report

    Sportswear in Japan

    Feb 2017

    A strong health and wellness trend continued to benefit sportswear at the end of the review period. A growing number of consumers are taking part in sports and exercise, with this trend partly due to population ageing. Many consumers are concerned ...

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    Country Report

    Womenswear in Japan

    Feb 2017

    The Japanese government focused strongly on increasing the role of women in the country's workforce during the review period, with a particular focus on increasing the number of women in executive roles. While initial ambitious targets in this area ...

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    Country Report

    Asian Speciality Drinks in Japan

    Feb 2017

    The Asian speciality drinks category in Japan is mainly composed of two types of product: lactobacillus beverages and vinegar drinks. Lactobacillus beverages accounts for most of the retail value sales in the market holding a 90% share, while Calpis ...

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    Country Report

    Bottled Water in Japan

    Feb 2017

    Bottled water grew by 2% in 2016 in both retail volume and value terms. The increased demand for bottled water derived from the earthquake disaster in 2011, with demand remaining at a high level since then, leading to an expansion of the bottled ...

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    Country Report

    Carbonates in Japan

    Feb 2017

    The carbonates category recorded a 2% decline in volume sales during 2016. Although the health functionality remains an important driver for consumers when it comes to carbonates, carbonates lost consumers who migrated to other healthier products, ...

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    Country Report

    Concentrates in Japan

    Feb 2017

    Concentrates declined by 1% in retail value terms during 2016. Much of this decline stems from consumers seeking more convenience products for which they do not have to take time to prepare....

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    Country Report

    Energy Drinks in Japan

    Feb 2017

    Strong growth of global brands led to market growth in 2016, although the leading domestic brands maintained their leading positions during the year. This growth in global brands is causing a revival in energy drinks as a drink for younger ...

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    Country Report

    Juice in Japan

    Feb 2017

    Juice continued to register both off-trade volume and off-trade value declines in 2016. Since the rise of the health trend, consumers have come to consider juice as an old-fashioned and fairly uninspiring beverage, especially as they can now enjoy a ...

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    Country Report

    Soft Drinks in Japan

    Feb 2017

    Economic recovery and progress with reflation stalled somewhat in 2016. Despite an improving labour market, a strong yen and China’s faltering economy remained severe constraints on exporters. Moreover, real GDP increased by less than 1% in 2016, a ...

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    Country Report

    RTD Coffee in Japan

    Feb 2017

    Although RTD coffee is impacted by convenience store take out coffee, off-trade retail volume sales registered growth thanks to manufacturers’ efforts to stimulate the market....

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    Country Report

    RTD Tea in Japan

    Feb 2017

    RTD tea continues to grow, thanks to the strong performance of NH RTD green tea, which account for 48% of off-trade retail volume sales in 2016....

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    Country Report

    Sports Drinks in Japan

    Feb 2017

    The category has suffered from ongoing shrinkage during consecutive years of the review period. The category has been ageing with consumers migrating to other healthier options, such as flavoured bottled water....

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    Country Report

    Coffee in Japan

    Jan 2017

    Thanks to the ongoing boom in foodservice coffee which started from convenience coffees and the third-wave coffee trend in recent years, volume and value sales of coffee continued to grow in 2016. This coffee boom continued due to the popularity of ...

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