Japan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Japan StatisticsConsumer Lifestyles in JapanJapan Country BriefingsFuture Demographics: Japan in 2030

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Japan

    May 2018

    Japan’s growing number of smaller households is resulting in growing demand for small pets. This has seen in a rise in the cat population in 2018, while the small dog population remains significantly higher than the medium or large dog population, ...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q2 2018

    May 2018

    Global economy continues to perform strongly, both in advanced and emerging markets. Global real GDP expanded by 4.0% in Q4 2017. Growth was supported by higher investment activity in advanced economies, higher consumer demand in emerging markets, ...

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    Country Report

    Country Report

    Cat Food in Japan

    May 2018

    Although the dog population saw constant decline over the review period, the cat population was relatively stable. The cat population exceeded the dog population in 2017. Compared to dogs, that require more care such as daily walking and annual ...

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    Country Report

    Country Report

    Dog Food in Japan

    May 2018

    Dog food is expected to see negative growth in both volume and current value sales terms in 2018 and over the forecast period. 2017 saw the cat population exceed the dog population, according to the Japan Pet Food Association. While the cat ...

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    Country Report

    Country Report

    Pet Care in Japan

    May 2018

    While the overall pet population continued its downward trend, the cat population exceeded the dog population in 2017 due to the constant decline of the dog population. The popularity of cats over dogs in Japan reflects demographic changes, such as ...

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    Country Report

    Country Report

    Pet Products in Japan

    May 2018

    Pet products is expected to see moderate value growth in 2018 and over the forecast period. Other pet products is the key growth driver. The category covers many products such as pet carriers, bedding, toilet sheets, toilets, nappies, pet feeders ...

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    Country Report

    Country Report

    Other Pet Food in Japan

    May 2018

    Other pet food is expected to continue to see slight decline in both volume and value sales in 2018 and over the forecast period. This is mainly reflective of the declining trend in the other pet population in Japan. Among other pets, the small ...

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    Country Briefing

    Country Briefing

    Households: Japan

    May 2018

    Japan continues to battle with depopulation, slow consumption growth, and rapid ageing of its household heads. These factors have a major influence on local households, particularly in terms of childbirth, employment activity, and demand for type of ...

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    Strategy Briefing

    Strategy Briefing

    Recreation, Entertainment and Arts in Asia Pacific

    May 2018

    With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Japan

    May 2018

    In 2017, the number of newborn babies was the lowest since records began in 1899. The drop is linked to the rise in female workforce participation and the limited support given by the government for raising children. Many women continue to feel ...

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    Country Report

    Country Report

    Bath and Shower in Japan

    May 2018

    Skin hydration/moisturising continues to be a key focus, especially in body wash. Customers are more aware that the body dehydrates when taking a shower or a bath and recognise the importance of skin moisturising afterwards. This is also stressed by ...

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    Country Report

    Country Report

    Colour Cosmetics in Japan

    May 2018

    The ageing population in Japan is a key focus for many manufacturers. In 2017, products which targeted the older generation were successful. For example, Isehan Co Ltd launched a new lip product in March 2017 called Kissme Ferme which was a ...

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    Country Report

    Country Report

    Deodorants in Japan

    May 2018

    In 2017, rising awareness of the sumehara concept (meaning “smell harassment”) continued to support the growth of deodorants in Japan. Sumehara addresses the concept that other people’s body odour, bad breath, or applying too much fragrance may cause...

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    Country Report

    Country Report

    Depilatories in Japan

    May 2018

    Impacted by population decline and ageing, depilatories sales in Japan will continue to show a gradual decline in volume terms. Although younger women are very keen on body hair removal and maintenance, older women, who could potentially become the ...

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    Country Report

    Country Report

    Fragrances in Japan

    May 2018

    The growth of fragrances in 2017 was supported by sales in department stores. The Japan Department Stores Association reported that overall department store sales in 2017 showed positive growth for the first time in three years, mainly supported by ...

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    Country Report

    Country Report

    Hair Care in Japan

    May 2018

    In 2017, standard shampoos showed the strongest value growth. Among the brands, despite holding a rather small share, Botanist from I-ne Co Ltd continued to show the strongest value growth in 2017. This indicates customers’ growing interest in the ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Japan

    May 2018

    In 2017, the number of drugstores in Japan reached 23,000 outlets, showing consistent positive growth. Beauty and personal care sales in drugstores are growing for most products. For baby and child-specific products, colour cosmetics, deodorants, ...

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    Country Report

    Country Report

    Men's Grooming in Japan

    May 2018

    Men’s bath and shower showed the strongest value growth in 2017 indicating the growing demand for bath products for men. This is highly related to the rising awareness of sumehara, the concept that other people’s body odour causes distress or ...

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    Country Report

    Country Report

    Oral Care in Japan

    May 2018

    In 2017, the Japanese government approved an increase in the fluoride content of toothpaste from 1,000ppm to 1,500ppm to keep the limit consistent with ISO international standards. Previously, if people wanted to buy toothpaste with 1,500ppm or more ...

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    Country Report

    Country Report

    Beauty and Personal Care in Japan

    May 2018

    Growth was seen in beauty and personal care in 2017 with continued demand from inbound tourists and stable domestic demand. The Japan National Tourism Organization reported that 29 million people visited Japan in 2017, the highest number in history, ...

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