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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本市場調査

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Country Report

Cat Food in Japan

Retail sales of cat food continued to grow in 2014, registering a 3% rise in volume terms and a 6% rise in current value terms. Growth was underpinned by the growing population of pet cats, which was the result of the urbanisation trend in Japan. ...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Dog Food in Japan

Total expenditure of calories by dogs continued to fall in 2013, which was due to a decline in the dog population and a preference for small breeds. The number of pet dogs in Japan continued to fall amid growing urbanisation and an increase in the ...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Other Pet Food in Japan

Other pet food continued to decline in volume terms in 2014, with declines registered by all categories – fish food, bird food and small mammal/reptile food – mainly due to the declining pet population; however, the category recorded current value ...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Pet Care in Japan

Overall sales of pet care increased in current value terms in 2014, which was mainly due to growth of cat food. While volume sales of dog food continued to decrease, volume sales of cat food increased thanks to the growing cat population. As growth ...

Aug 2015 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Pet Products in Japan

Pet products recorded marginal current value growth in 2014; however, growth was attributable to the VAT increase from 5% to 8% in April 2014. When considering category changes in terms of manufacturer shipping values or volumes, the category ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Toys and Games in Japan

Toys and games in Japan continued to struggle in 2014 due to a mixture of demographic and market conditions. While traditional toys and games increased in 2014, video games declined. The breakthrough of Yo-kai Watch despite demographic changes and ...

Aug 2015 | US$2,100 | Pages: 37 | Add to cart | View details

Global Briefing

City Travel Briefing: Tokyo

Tourism in Tokyo recovered swiftly and strongly from the 2011 disaster that struck the country. International traffic and visitor numbers have increased sharply in recent years. Tokyo won the bid to host the 2020 Summer Olympics providing it with an ...

Aug 2015 | US$525 | Pages: 35 | Add to cart | View details

Global Briefing

The Future of Surface Care in Modern Living: Asia Pacific – Japan and The Tigers

Surface care is projected to generate the second most value growth over 2014-2019 within the global home care industry, thanks to its essential status in consumers’ home care regimes. Almost half of value sales growth is set to be generated by Asia ...

Aug 2015 | US$1,325 | Pages: 56 | Add to cart | View details

Country Report

Fresh Food in Japan

The decline in Japan’s population since 2013 as well as the country’s extremely old demographic structure has been the key trend affecting fresh food sales in recent years. Declining consumer numbers and the fact that older consumers generally ...

Aug 2015 | US$1,210 | Pages: 45 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Japan

The 100% home delivery/takeaway category in Japan declined by 1% in current value terms in 2014 to reach ¥2,165 billion. This contraction resulted from the negative performance of other 100% home delivery, which recorded a 2% decline. Accounting for ...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cafés/Bars in Japan

In 2014, cafés/bars decreased by a further 3% in current value terms to reach ¥4,575 billion. The decline is largely attributable to the sharp decline in bars/pubs, which registered a 4% drop in value sales in 2014. Bars/pubs is the largest type of ...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Japan

Within consumer foodservice in Japan, all locations recorded positive growth in current value terms in 2014. Despite the unclear outlook due to the rapidly changing economic situation and the VAT increase from 5% to 8% in April 2014, Japanese ...

Aug 2015 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Fast Food in Japan

In 2014, fast food recorded 5% growth in value terms to reach ¥4,662.8billion. The strong growth was largely attributable to convenience fast food which accounted for 65% of total fast food in value terms. In 2014, sales of convenience fast food ...

Aug 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Full-Service Restaurants in Japan

Full-service restaurants increased by 2% in value terms in 2014 to reach ¥9,954.1billion. As the positive economic outlook continued from 2013 thanks to “Abenomics” (Prime Minister Shinzo Abe’s economic growth strategies), Japanese consumers’ ...

Aug 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Consumer Foodservice in Japan

Although the market outlook seemed unclear due to the rapidly changing economic situation and the VAT increase from 5% to 8% in 2014, the Japanese consumer foodservice market recorded positive growth. The changing economic situation further ...

Aug 2015 | US$2,100 | Pages: 127 | Add to cart | View details

Country Report

Self-Service Cafeterias in Japan

In 2014, self-service cafeterias grew by 3% in value terms to reach ¥221.7billion. The leading self-service cafeteria players continued their strong performance, which resulted in the positive performance of the category. The majority of ...

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Japan

In 2014, the value sales of street stalls/kiosks increased by 2% to reach ¥21billion. Whilst street stalls/kiosks recorded a negative performance throughout the review period, the positive growth recorded in 2014 was a result of a unit price ...

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Profile

Japan: Country Profile

The economy will grow feebly in 2015. Stronger corporate profits, low oil prices and an improving labour market provide support. Limited progress in the implementation of pro-growth reforms is a disappointment. Unexpectedly strong growth in the first...

Aug 2015 | US$200 | Pages: 10 | Add to cart | View details

Country Report

Health and Wellness in Japan

Health and wellness saw current value growth of 1% in 2014, which was a similar trend to 2013. This stable growth was mainly due to strong awareness of health, and wholesome diets in general. The metabolic syndrome checking system introduced in 2008 ...

Jul 2015 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Asian Speciality Drinks in Japan

While Asian speciality drinks comprises of two types of drinks – lactobacillus beverages and vinegar drinks – lactobacillus beverages, exemplified by Calpis Water, accounts for almost 90% of sales. The performance of lactobacillus beverages tends to ...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Bottled Water in Japan

Following 2011, when the demand for bottled water spiked due to special procurement needs after the earthquake, consumption of bottled water continued to grow. Consumers began to perceive bottled water as something worth spending money on, following ...

Jul 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Carbonates in Japan

After recording growth over the earlier years of the review period, off-trade volume sales of carbonates fell by 1% in 2014. The decline was mainly due to milder weather during the summer. According to the Japan Meteorological Agency, the temperature...

Jul 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Concentrates in Japan

Off-trade value sales of concentrates grew by 2% to reach ¥47.7 billion in 2014. Both liquid concentrates and powder concentrates recorded increased sales in off-trade value terms. While growth of liquid concentrates was driven by an increase in the ...

Jul 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Energy Drinks in Japan

An energy drinks boom, triggered by the introduction of Burn by Coca-Cola (Japan) Co and Monster by Asahi Soft Drinks Co in 2012, continued to occur in Japan in 2014. Whilst the main consumers of energy drinks had previously been middle-aged men, the...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Juice in Japan

Off-trade volume sales of juice continued to contract in 2014, falling by 3%. The contraction was mainly due to consumers migrating to flavoured bottled water, as well as the declining popularity of tomato juice and vegetable and fruit mixes. There ...

Jul 2015 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Soft Drinks in Japan

Sales of soft drinks, which had grown during the review period, struggled in 2014. As the VAT rate was raised from 5% to 8%, the industry prioritised putting its resources into responding to the VAT increase. Manufacturers and retailers of soft ...

Jul 2015 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

RTD Coffee in Japan

Off-trade volume sales of RTD coffee contracted by 1% in 2014. This was mainly due to the ongoing popularity of freshly brewed coffee from convenience stores. Towards the end of the review period, convenience stores increasingly started to serve ...

Jul 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

RTD Tea in Japan

Consumers increasingly opted to choose convenient options for their purchases over the review period, as they were leading busier lifestyles. This was also evident in sales of beverages, where consumers migrated from hot drinks to soft drinks. The ...

Jul 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Sports Drinks in Japan

Towards the end of the review period, consumers were more inclined to drink functional drinks for non-sporting purposes, such as after taking a bath or even whilst working at their desks. In the meantime, functional bottled water increased in ...

Jul 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Japan

In 2014, baby and child-specific products posted a current value decline of 1% to sales of ¥45 billion. In Japan, the birth rate continued to decline over the review period, falling from 8.4 per 1,000 inhabitants in 2009 to 7.7 in 2014, according to ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bath and Shower in Japan

In 2014, bath and shower in Japan recorded current value growth of 3% to reach sales of ¥220 billion. Body wash/shower gel was the best performer, registering current value growth of 6%. Within body wash/shower gel, it is common for family members to...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in Japan

Colour cosmetics in Japan recorded current value growth of 2% in 2014 to reach sales of ¥613 billion. Despite the continuous trend for a natural look, which typically requires less make-up, colour cosmetics recorded positive growth thanks to an ...

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Deodorants in Japan

In 2014, deodorants in Japan recorded current value growth of 3% to reach sales of ¥52 billion. Japanese consumers have become sensitive to smell and especially body odour, this being a continuing trend from 2013. The westernisation of lifestyles ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Depilatories in Japan

Value sales of depilatories grew by 2% in current terms in 2014 to approach sales of ¥25 billion. Women’s razors and blades, which accounted for a 76% value share of overall depilatories, also recorded a 2% current value gain. As consumers seek ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Fragrances in Japan

In 2014, fragrances in Japan grew by 2% in current value terms to exceed sales of ¥46 billion. In 2013, the category returned to positive growth thanks to economic recovery, with 2014 posting a stronger performance as a result of a number of factors....

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Japan

In 2014, hair care in Japan achieved current value growth of 2%. This positive performance was largely driven by standard shampoos and conditioners, which grew in both current value and volume terms. In 2014, the leading players launched ...

Jul 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Men's Grooming in Japan

In 2014, men’s grooming continued to perform well, growing by 3% in current value terms to reach sales of ¥193 billion. For many years, Japanese men were reluctant or simply did not want to use any skin care products except for facial cleansers. ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Oral Care in Japan

The value sales of oral care grew by 2% in current terms in 2014, largely benefiting from growing awareness of oral heath, a trend continuing from 2013. Japanese consumers are becoming increasingly concerned about their oral health and are purchasing...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Beauty and Personal Care in Japan

In 2014, beauty and personal care in Japan enjoyed its third consecutive year of positive current value growth. As the economic outlook was positive, premium products gained share. A VAT hike in April 2014 also had a significant impact on the market,...

Jul 2015 | US$2,650 | Pages: 116 | Add to cart | View details

Country Report

Sets/Kits in Japan

In 2014, sets/kits achieved current value growth of 2% to surpass sales of ¥251 billion. Typically, many sets/kits are purchased in the run-up to Christmas. Traditionally, consumers buy them as gifts but in recent years it has become increasingly ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Skin Care in Japan

Following the positive performance recorded in 2013, skin care in Japan continued to grow in 2014, posting a current value increase of 3% to reach sales of ¥1,633 billion. VAT was raised from 5% to 8% in April 2014, which led to changes in consumers’...

Jul 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Sun Care in Japan

In 2014, sun care continued to perform well, registering current value growth of 6%. The key driver of this strong performance was greater usage of sun protection among both new and existing users. As the importance of UV protection for skin is ...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Future Demographic

Japan in 2030: The Future Demographic

In 2030, the population of Japan will reach 117 million, a decrease of 7.7% from 2015. Japan’s population began falling in 2005 and is now ageing faster than most countries in the world. This is due to a low fertility rate and falling birth rates, ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Japan

Away-from-home tissue and hygiene increased in current value by 2% in 2014, rising to \129 billion. The increasing number of elderly people among the Japanese population provides business opportunities for day care services and residential nursing ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Japan

Incontinence in Japan grew by 8% in current value terms in 2014, rising to \178 billion as the irreversible ageing of Japanese population remained the most important driver of growth in the category. The number of people among the Japanese population...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Japan

Nappies/diapers/pants in Japan registered positive value growth in 2014, rising by 6% in current terms to reach \197 billion. This growth was one percent point higher than the 5% current value growth recorded in the category during 2013, despite the ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in Japan

Retail tissue and hygiene recorded positive current value growth for the second consecutive year in 2014. This healthy sales expansion was derived from the ageing population, increasing female employment and a surge in demand for ...

Jun 2015 | US$2,650 | Pages: 60 | Add to cart | View details

Country Report

Retail Tissue in Japan

In 2014, retail tissue grew by 4% in current value terms to reach ¥357.7 billion. Although overall volume sales in the category declined slightly over the course of the year, rising unit prices influenced value growth. With the VAT increase from 5% ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Japan

Sanitary protection in Japan declined slightly in value terms in 2014 due to the ongoing decline in the population of women who require sanitary protection. The number of women among the Japanese population aged between 12 and 54 years of age ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details
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    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

    日本の統計データを見る

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