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Market Research on Japan

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

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Euromonitor Japan reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Digital Consumer - Landscape: Japan

Japan’s IT infrastructure is among the most advanced in the world. Connection speeds rank among the fastest, with high broadband and mobile connectivity. The country is deploying WiGig and Internet-of-Things technology, supporting further use of the ...

Jun 2016 | US$250 | Pages: 14 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Japan

Consumer foodservice in travel developed with the tourism growth, driven by record-breaking numbers of inbound tourists. Japan has welcomed nearly 20 million foreign tourists in 2015, and the travel industry is expecting even more to come towards the...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Fast Food in Japan

Fast food in Japan grew by 2% in current value terms to reach ¥4,658 billion in 2015, with robust 3% and 1% growth in outlets and transactions respectively. The largest category, convenience store fast food, which accounted for a 67% value share of ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Full-Service Restaurants in Japan

Whilst the total outlet numbers saw a slight decline and transactions stagnated, full-service restaurants in Japan registered a 2% value increase to reach ¥10,199 billion in 2015. Full-service restaurants in Japan is a market where chained stores ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Cafés/Bars in Japan

In 2015, the shrinking bars/pubs led the overall negative performance of cafés/bars. Bars/pubs, which accounted for a 77% value share of cafés/bars in Japan, registered a 3% current value decline in 2015 on the background of consumers’ slowing ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Consumer Foodservice in Japan

Although overall value growth of consumer foodservice decelerated slightly in 2015, the positive growth momentum of the industry continued. This was despite a decrease in the number of outlets, as demand for more premium dining options rose in the ...

Jun 2016 | US$2,100 | Add to cart | View details

Country Report

Self-Service Cafeterias in Japan

Self-service cafeterias in Japan grew by 3% in value terms to reach ¥226 billion in 2015. The robust performance of chained players, which accounted for a 75% value share of overall self-service cafeterias, compensated for the shrinking sales of ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Japan

Street stalls/kiosks in Japan saw a slight decline in value terms in 2015. The number of outlets and transactions continued to decline by 1% each. The number of outlets kept declining in the last decade to count only 3,451 outlets in 2015. Over 80% ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Japan

In 2015, 100% home delivery/takeaway registered only marginal growth to ¥2,208 billion, driven by the consumers’ lifestyle change from eating out to eating at home. Whilst pizza 100% home delivery/takeaway registered robust 3% growth, the category ...

Jun 2016 | US$990 | Add to cart | View details

Country Briefing

Income and Expenditure: Japan

Japan is one of the leading consumer markets in Asia with high levels of discretionary spending. Tokyo and Yokohama are the hubs of cutting-edge manufacturing, high income and consumption. However, weak economic growth and an ageing population have ...

Jun 2016 | US$250 | Pages: 10 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Japan

Demographic trends are constraining sales of baby and child-specific products, with rapid population ageing and a low birth rate resulting in 3% decline in the population aged 0-4-years-old during the review period. Decline indeed intensified towards...

Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Bath and Shower in Japan

There was growing demand for bath and shower products that do more than simply clean in Japan at the end of the review period. Products that offer skin care benefits are notably seeing a strong performance, as are those that offer a light but ...

Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Colour Cosmetics in Japan

There was a growing focus on a more natural beauty in Japan towards the end of the review period. Instead of seeking dramatic eye make-up and heavy foundation, there was a focus on more natural colour and on maintaining a glossy and translucent skin....

Jun 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Deodorants in Japan

Deodorants benefited to an extent from a growing focus on body odour during the review period, with this being linked in the media to more Westernised lifestyles and the growing consumption of meat. Middle-aged men notably became increasingly ...

Jun 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Depilatories in Japan

Salon hair removal services became increasingly popular and affordable in Japan during the review period, with a growing number of women thus opting for professional hair removal. The Musée Platinum salon's SSC Hair Removal for example uses a gel ...

Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Japan

Fragrances both benefited and suffered due to a growing Japanese focus on scent during the review period. While a stronger focus on scent encouraged many consumers to buy more fragrances, many consumers continue to prefer lighter scents. A strong ...

Jun 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Japan

There was growing interest in hair health in Japan during the review period, with a focus on preventing hair breakage and loss. This is closely tied into population ageing. There was also a marked shift towards more natural hair, with less of an ...

Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in Japan

Male grooming concerns continued to shift in Japan at the end of the review period. There was for example a marked trend towards less styled and more natural hairstyles among younger men, with many using fewer styling agents as a result. There was ...

Jun 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Oral Care in Japan

There was a growing focus on oral health in Japan during the review period, with consumers becoming more likely to visit dentists frequently. This also resulted in more being advised to take up multi-step oral care regimes, with this boosting volume ...

Jun 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Beauty and Personal Care in Japan

2015 continued to see only slow current value growth for overall beauty and personal care. Many product areas are showing signs of maturity, while population decline and ageing are limiting demand. Many older consumers notably prefer low maintenance ...

Jun 2016 | US$2,650 | Pages: 122 | Add to cart | View details

Country Report

Skin Care in Japan

There were two main factors benefiting sales of skin care in Japan at the end of the review period. Firstly, there was a growing tendency towards more elaborate multi-step skin care regimes, with this partly encouraged by the South Korean trend for a...

Jun 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Sun Care in Japan

There was growing concern over the dangers of sun exposure during the review period, with this linked to Japan's ageing population. While many opt to protect themselves from the sun by using parasols, sun hats and even protective clothing such as ...

Jun 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Gardening in Japan

Gardening grew by 2% in 2015 to reach \328.8 billion. The strong interest in growing vegetables at home resulted in seeds representing the fastest-growing category in gardening in 2015, thanks to the ageing population and rising health consciousness....

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Furnishings in Japan

Home furnishing in Japan grew by 1% in current value terms to reach \3.1 trillion in 2015. There were several reasons of this growth. One of these was an increase in the number of single-person households, which grew to 22% compared with 10 years ...

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Japan

Home improvement in Japan grew by 2% to reach \842.7 billion in 2015. This was supported by the movement towards utilising used and vacant houses, which are increasing in number due to the population decrease. In 2015, new customers, women, have an ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Japan

Homewares in Japan recorded a 0.4% current value terms decline to stand at \370.9 billion in 2015. Since the Scandinavian interior trend has lasted several years in Japan, some consumers enjoy dinnerware and beverageware products from manufacturers ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Japan

Home and garden in Japan recorded growth in value terms in 2015. Japanese economic growth turned positive due to foreign economic recovery, Abenomics, the anti-deflation policy and the lower yen exchange rate. When the VAT increase from April 2017 is...

Jun 2016 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Apparel Accessories in Japan

There was growing polarisation in apparel accessories at the end of the review period, with this reflecting increasing income disparity in Japan. Affluent consumers are thus increasingly willing to spend more for high quality items, while the ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Childrenswear in Japan

Value sales of childrenswear were bolstered by the six pockets trend at the end of the review period. This refers to spending on children by the child’s parents and by grandparents on both the father and mother’s side. As the number of children is ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Footwear in Japan

Sales of women's footwear drove overall sales growth in 2015, with this product area seeing 2% retail volume growth and 3% current value growth in the year. This was thanks to fashion trends, such as the athleisure trend, which encouraged women to ...

May 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Hosiery in Japan

Socks remained a key fashion trend for young women at the end of the review period, with this in turn resulting in a wider range of designs becoming available in 2015 in non-sheer hosiery. Women and girls are exploring new fashion looks involving ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Jeans in Japan

Women’s jeans struggled due to fashion trends in Japan towards the end of the review period, facing growing competition from women's trousers. While skinny stretch jeans enjoyed popularity for much of the review period, fashions in 2015 instead ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Menswear in Japan

The marginal current value growth achieved for menswear in 2015 was achieved chiefly thanks to a strong performance for designer and luxury products. Income disparity is increasing in Japan, with high-income consumers benefiting from a slight rise in...

May 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Apparel and Footwear in Japan

In 2015, overall apparel and footwear saw marginal retail volume sales decline accompanied by a slight current value growth. Both trends were in line with the review period CAGR, with sales continuing to be constrained by a number of factors. Many ...

May 2016 | US$2,100 | Pages: 96 | Add to cart | View details

Country Report

Sportswear in Japan

The athleisure trend remains strong in Japan, with this offering casual fashion inspired by sports and urban fashion trends. This trend is benefiting from a strong health and wellness trend in Japan, while sportswear is also increasingly being worn ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Womenswear in Japan

Womenswear in Japan recorded current value growth of less than half a percentage point in 2015 over the previous year. Volume sales however continued to decrease for the third consecutive year in a row. This trend was due to long-term population ...

May 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Fresh Food in Japan

Driven by the decline in the Japanese population due to decreasing birth rates and an ageing demographic, the performance of fresh food continued to decline in many categories in 2015. Due to the increase in small-sized households and the number of ...

May 2016 | US$1,210 | Pages: 46 | Add to cart | View details

Country Profile

Japan: Country Profile

The Japanese economy will continue to struggle, growing feebly in 2016. Gains in corporate profits, a modest rise in investment and an improving labour market provide support. A strong yen, China’s faltering economy and doubts about Tokyo’s ability ...

May 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Monetary Intermediation in Japan: ISIC 651

In 2015 Japan’s monetary intermediation industry records 3% growth, supported by increased corporate loans and overall strong financial system in the country. B2B spending of monetary intermediation services grows 3% in 2015, with such significant ...

May 2016 | US$660 | Pages: 26 | Add to cart | View details

Country Report

Advertising in Japan: ISIC 743

In 2015 Japan’s advertising industry revenue sees 3% increase, boosted by expanding smartphone penetration and fast-growing digital advertising in the country. TV advertising boosted by sports events in 2015, however declining ownership of TVs ...

May 2016 | US$660 | Pages: 26 | Add to cart | View details

Country Report

Hospitals, Medical and Dental Services in Japan: ISIC 851

Hospitals, medical and dental services’ sales surpass ¥43 trillion in 2015, facilitated by growing demand from increasing role of seniors in declining population. Government spending increases 2% and 1% respectively over 2014-2015 despite cost ...

May 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Veterinary Services in Japan: ISIC 852

Value of veterinary services supplied in Japan increases 1% in 2015, mostly due to rising life expectancy of animals and Japanese willingness to treat their companion animals as family members. Cat population increases 2% in 2015, surpassing dog ...

May 2016 | US$660 | Pages: 23 | Add to cart | View details

Country Report

Legal Services in Japan: ISIC 7411

In 2015 revenue of legal services industry grows 2%, fuelled by increasing investment activity and law amendments. Due to strong demand for sophisticated legal services, solicitors and barristers at law remain largest category, accounting for 77% ...

May 2016 | US$660 | Pages: 27 | Add to cart | View details

Country Report

Accounting and Auditing in Japan: ISIC 7412

Accounting and auditing industry in Japan posts 2% increase in revenue driven by support for SMEs, promotion of inward FDI and surging M&A activity in the country. Tax advisors represents most dynamic category, increasing 4% in 2015. Industry is ...

May 2016 | US$660 | Pages: 24 | Add to cart | View details

Country Report

Business and Management Consultancies in Japan: ISIC 7414

In 2015 revenue of business and management consultancies’ services grows 3%, driven by Japanese business expansion overseas, increased M&A deals and growing demand for IT and cyber security consulting. Local business and management consulting ...

May 2016 | US$660 | Pages: 24 | Add to cart | View details

Country Report

Recruitment Agencies in Japan: ISIC 7491

Recruitment agencies industry sees 5% growth in 2015 due to increasing shortage of employees, especially of professional personnel. Computer and related services industry increases spending on recruitment services by 9% in 2015, driven by shortage ...

May 2016 | US$660 | Pages: 25 | Add to cart | View details

Country Report

Other Business Services in Japan: ISIC 7499

In 2015 revenue of other business services industry in Japan grows 3%, driven by companies’ willingness to outsource due to cost controls, growing advertising market and digitisation in call centre operations. Growing digitisation in call centre ...

May 2016 | US$660 | Pages: 25 | Add to cart | View details

Country Report

Motor Vehicles, Trailers and Semi-trailers in Japan: ISIC 34

Market value stands at ¥46.4 trillion in 2015 as sales of new cars drop 10% to five million units, with consumers deterred by consumption tax hikes. Imported car segment fares rather well with sales down 2% in 2015 to 329,000, with Mercedes-Benz ...

May 2016 | US$660 | Pages: 30 | Add to cart | View details

Country Report

Construction in Japan: ISIC 45

Construction market growth in Japan slows to 1% as construction works of retail and wholesale premises and healthcare buildings decline by 20.6% and 33.9% respectively in 2015. The number of dwelling construction starts increase by 1.9% in volume, ...

May 2016 | US$660 | Pages: 25 | Add to cart | View details

Country Report

Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel in Japan: ISIC 50

Industry grows 2% in Japan thanks to expanding maintenance and repair services and increasing profit margins in automotive fuel retailing. Volume sales of new passenger and commercial vehicles down 10% due largely to 17% decrease in sales of mini ...

May 2016 | US$660 | Pages: 28 | Add to cart | View details
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    Multi-purchase discount

    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

    日本の統計データを見る

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