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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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    Country Report

    Apparel and Footwear Specialist Retailers in Japan

    Jan 2017

    A warm 2015/2016 winter season resulted in subdued demand for winter clothing at the beginning of 2016, resulting in many apparel and footwear specialist retailers and department stores facing excess stock. An economic slowdown at the start of the ...

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    Country Report

    Direct Selling in Japan

    Jan 2017

    Direct selling continues to suffer from a negative image among Japanese consumers, with many associating this channel with fraudulent activities and scams. Elderly consumers are notably viewed as being vulnerable to fraud in this area. Cases were ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Japan

    Jan 2017

    Electronics and appliance specialist retailers saw a poor performance during the review period as a whole, with this continuing at the end of the review period. This was partly due to the impact of economic uncertainty, which resulted in many ...

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    Country Report

    Grocery Retailers in Japan

    Jan 2017

    Convenience stores saw major upheavals in 2016, with the merger of third-ranked FamilyMart with fourth-ranked Circle K Sunkus' owner Uny. This created the strong second-ranked player FamilyMart Uny, while also increasing competition within ...

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    Country Report

    Health and Beauty Specialist Retailers in Japan

    Jan 2017

    A number of trends are benefiting health and beauty specialist retailers in Japan. An ageing population is notably contributing to a strong health and wellness trend in the country, with consumers becoming more proactive as they seek healthy ...

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    Country Report

    Home and Garden Specialist Retailers in Japan

    Jan 2017

    Home improvement and gardening stores are being impacted by trends in Japanese society, with ongoing urbanisation resulting in more consumers moving to major cities. These consumers are meanwhile increasingly likely to live in apartments with service...

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    Country Report

    Homeshopping in Japan

    Jan 2017

    Homeshopping is being heavily impacted by consumers' increasing use of smartphones as shopping and entertainment hubs. Not only is internet retailing posing growing competition to the channel but TV and radio homeshopping are struggling due to a ...

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    Country Report

    Internet Retailing in Japan

    Jan 2017

    In response to dynamic growth in internet retailing and the growing number of players in this channel, many leading players are seeking to better differentiate their delivery offer and thus attract consumers. A number of leading internet retailers ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Japan

    Jan 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers continued to benefit from growing demand from international tourists in 2016. While average spending by incoming tourists was impacted in 2016 by a stronger Japanese yen and...

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    Country Report

    Mixed Retailers in Japan

    Jan 2017

    A warm 2015/2016 winter season had a heavy impact on mixed retailers, with winter clothing sales being subdued as a result. This resulted in many mass merchandisers and department stores facing excess stock, in turn resulting in heavy discounting at ...

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    Country Report

    Retailing in Japan

    Jan 2017

    Japanese retailing continued to see only sluggish current value growth at the end of the review period, notably being constrained by economic uncertainty at the start of the year. Many Japanese consumers are concerned about their future financial ...

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    Country Report

    Vending in Japan

    Jan 2017

    Vending players are developing machines that offer greater engagement with customers’ mobile devices. Coca-Cola Japan notably launched mobile app Coke-on in April 2016, with this enabling customers to earn points per purchase. One point is earned per...

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    Strategy Briefing

    Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

    Jan 2017

    Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the...

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    Country Report

    Dairy in Japan

    Dec 2016

    Megmilk Snow Brand Co maintained its leading position in cheese in Japan with a 27% value share in 2016, which was due to its significant presence across the various categories within cheese, especially in soft cheese. The company led soft cheese in ...

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    Country Report

    Confectionery in Japan

    Dec 2016

    Meiji Co Ltd is set to retain its leading position in chocolate confectionery in Japan with a predicted 12% retail value share in 2016 due to its strong presence in many chocolate confectionery categories. The company continued to maintain its ...

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    Country Report

    Packaged Food in Japan

    Dec 2016

    The Japanese population is seeing significant decline, with a falling birth rate and a growing population of elderly people, which continued to have an influence on the packaged food environment in 2016. Sales of baby food were negatively impacted by...

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    Country Profile

    Japan: Country Profile

    Nov 2016

    The Japanese recovery and progress with reflation appears to have stalled. Public spending and housing investment are to be the only forces driving the economy. An improving labour market and a fiscal stimulus launched in August could provide ...

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    Country Report

    Computers and Peripherals in Japan

    Nov 2016

    Computers are struggling, with demand declining due to strong competition from smartphones. A growing number of consumers do not feel the need to own computers, as their smartphone can be used to browse websites, interact via social media and buy ...

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    Country Report

    Home Audio and Cinema in Japan

    Nov 2016

    Home audio and cinema was impacted heavily by consumers increasingly utilising smartphones as all-round entertainment hubs and by improved functionality in both smartphones and wireless speakers. Wireless speakers are notably increasingly offering ...

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    Country Report

    Home Video in Japan

    Nov 2016

    LCD TVs struggled following a sales surge prior to the review period in 2010, when retail volume grew by 82% due to the Eco-point programme, with this offering government incentives for those buying more energy efficient televisions. Sales were also ...

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