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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

日本市場調査

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Country Report

Personal Care Appliances in Japan

Beauty care products for women, such as facial saunas and foot massagers, thrived in personal care appliances in Japan in 2014 and helped the category grow marginally in volume terms. Manufacturers such as Panasonic were active in launching and ...

Feb 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Refrigeration Appliances in Japan

Refrigeration appliances decreased by 1% in 2014 in total volume terms. The decline was caused by the last minute surge of demand due to the tax increase that started from the third quarter of 2013, by which consumers replaced their refrigeration ...

Feb 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Small Cooking Appliances in Japan

Small cooking appliances declined by 1% in volume terms in 2014 despite the current trend of cooking at home. The main factor that negatively affected the category was the conversions of some product features into other appliances. For example, ...

Feb 2015 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Japan

Small kitchen appliances (non-cooking) in Japan declined by 5% in volume terms in 2014. This is due largely to the underperformance of kettles, which is the largest category, accounting for 65% of volume sales in 2014. Kettles recorded growth during ...

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Vacuum Cleaners in Japan

Vacuum cleaners in Japan declined by 1% in volume terms in 2014 due largely to the underperformance of the largest category, cylinder vacuum cleaners, which registered a negative 4% growth in volume terms. Despite the negative growth, cylinder vacuum...

Feb 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Air Treatment Products in Japan

Air treatment products registered a 3% decline in volume terms in 2014. The negative growth was led by the lowered demand after the VAT increase in April 2014 from 5% to 8%. This affected luxury products such as air conditioners, which recorded a 4% ...

Feb 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Dishwashers in Japan

In 2014, dishwashers in Japan experienced negative growth of 2% in volume sales to reach 718,000 units after the positive performance seen in 2013. In 2013, sales of dishwashers grew by 6% and this was largely caused by a boom in new housing ...

Feb 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Food Preparation Appliances in Japan

The consumer trend of home-cooked meals was still prevalent in 2014 in food preparation appliances. The increasing awareness of healthy lifestyles by preparing food at home was behind the trend and seen especially amongst female consumers. The rising...

Feb 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Heating Appliances in Japan

Heating appliances in Japan registered further negative growth both in value and volume terms. This is related to the increasing presence of air conditioners in winter. Air conditioners keep improving their heating capability, which convinces more ...

Feb 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Irons in Japan

Irons registered a 2% volume decline in 2014 due to the rising population of non-iron shirts and the increasing popularity of laundry appliances that reduce wrinkles on clothes during the drying phase. In addition to these technological advancements,...

Feb 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Large Cooking Appliances in Japan

Large cooking appliances are highly influenced by the new housing completions. In Japan before the VAT increase in April 2014 from 5% to 8%, consumers who were planning to build or purchase houses had already done so, which leaves lower demand for ...

Feb 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Microwaves in Japan

Microwaves in Japan still struggled to increase its volume sales in 2014. In fact, the category saw a volume decline of 3%. Whist the volume has been in a negative trend, more functions added to microwaves, due to the increasing occasions for ...

Feb 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Consumer Appliances in Japan

Consumer appliance manufacturers struggled in 2014 to increase their volume sales, with the main reason being the VAT increase from 5% to 8% in April 2014. The consumption tax was raised for the first time in 17 years and this caused consumers ...

Feb 2015 | US$2,400 | Pages: 132 | Add to cart | View details

Country Report

Home Laundry Appliances in Japan

Home laundry appliances marginally increased in total volume terms in 2014. The VAT increase effective since April 2014 stimulated the replacement demand for large appliances such as home laundry appliances from mid-2013 to the end of March 2014. For...

Feb 2015 | US$900 | Pages: 44 | Add to cart | View details

City Review

Osaka City Review

Osaka is Japan's second metropolis by population size and economic importance. While the city ranks considerably below Tokyo in its international importance and attractiveness to multinational corporations, the Osaka metropolitan region hosts ...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

City Review

Tokyo City Review

Tokyo is the world's largest metropolis, with 37 million people in 2013. The city continues to grow, albeit at a slower rate, thanks to incoming migrants attracted by the ample work opportunities. Tokyo is a well functioning metropolis - for example,...

Feb 2015 | US$650 | Pages: 23 | Add to cart | View details

Country Report

Luxury Goods in Japan

There was growing demand for luxury brands in Japan in 2013, as the rising stock market led affluent individuals to boost their purchases of luxury goods. In 2014, luxury brands continued to record further strong results during the first quarter, ...

Jan 2015 | US$1,100 | Pages: 75 | Add to cart | View details

Country Report

Portable Players in Japan

Portable players include e-readers and portable media players, according to Euromonitor International’s product definition. E-readers are devices that use e-ink technology. Devices such as iPad and Kindle Fire are excluded herein despite the fact ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Computers and Peripherals in Japan

The termination of Windows XP and rise of Windows tablets stimulated volume sales in the computers category in 2014. Microsoft Corp terminated a service of the long-lived Windows XP, stimulating the replacement purchases amongst consumers. Many ...

Dec 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Audio and Cinema in Japan

High-resolution audio, locally known as “Hi-Res”, and 4K TV systems were the drivers for home audio and cinema in Japan to stimulate replacement demands but not enough to offset the substantial volume declines in hi-fi systems, speakers and other ...

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Imaging Devices in Japan

Imaging devices recorded a successive decline in 2014, largely because consumers migrate to smartphones which feature high-quality image recording capability. Whilst high-end digital cameras such as digital single lens reflex (SLR) cameras and ...

Dec 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

In-Car Entertainment in Japan

Japan has a high rate of presale navigation instalment at more than 70%, which falls outside Euromonitor International’s purview. Presale instalment refers to any instalments done at car manufacturers or dealerships before a new car is delivered to a...

Dec 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in Japan

The mobile phone market overall slightly grew in 2014 to reach 40.5 million units, which is a similar trend to that seen in 2013. The continuous migration of consumers to smartphones is the key factor in mobile phones in Japan. The switch is largely ...

Dec 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Consumer Electronics in Japan

Consumer electronics in Japan recorded negative growth over three consecutive years since 2010. This is primarily due to the weak performance of digital TVs, which declined significantly after the 2010 eco-point system initiative and 2011 digital ...

Dec 2014 | US$1,900 | Pages: 78 | Add to cart | View details

Global Survey Report

Consumer Types: Japan

Passport Survey explores the preferences and behaviours of five consumer types in Japan across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on ...

Dec 2014 | US$1,500 | Pages: 52 | Add to cart | View details

Global Briefing

Soft Drinks Global Corporate Strategy

Coca-Cola continues to lead global soft drinks comfortably, overshadowing PepsiCo in geographic spread, category development and brand-building. Coca-Cola has made an equity investment in Keurig Green Mountain and plans to acquire a minority stake in...

Nov 2014 | US$1,200 | Pages: 52 | Add to cart | View details

Country Report

Pet Care in Japan

Retail volume and current value sales of pet food declined in 2013. This was mainly due to the falling demand for dog food as Japan’s pet dog population continued to shrink. However, the fall in retail volume and current value sales was slower than ...

Nov 2014 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Pet Products in Japan

The population trends for pet cats and fish impacted the retail value sales performance of pet products in 2013. The cat population continued to grow due to ongoing urbanisation and the ageing of Japanese society. Cats are considered to be better ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cat Food in Japan

Retail sales of cat food continued to grow in 2013, registering a 1% rise in both volume and current value terms. Growth was underpinned by the growing population of pet cats, which was informed by the urbanisation trend in Japan. Cats are better ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Japan

Total expenditure of calories continued to fall in 2013, due to the decline in the dog population and preference for small breeds. The number of pet dogs in Japan continued to fall amid growing urbanisation and the increase in single-person ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in Japan

“Other” pet food continued to decline in current value sales terms in 2013. This was mainly due to the declining popularity of fish and birds as pets in Japanese households. The declining popularity of pet fish had a particularly negative impact on ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Cafés/Bars in Japan

Cafés/bars in Japan declined by -3% in current value terms to reach ¥4,670 billion in 2013. The negative growth was due to the contraction of bars/pubs by -4% in value terms, which is the largest category in cafés/bars in value terms. The majority of...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Fast Food in Japan

Fast food in Japan increases by 4% in current value terms to reach ¥4,114 billion in 2013. The positive growth was driven by the strong growth in convenience stores fast food, which comprises more than 50% of the overall fast food category and grew ...

Nov 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Full-Service Restaurants in Japan

Full-service restaurants in Japan increased by 2% in current value terms to reach ¥9,757 billion in 2013. The dynamic recovery in 2013 from the constant decline in the past decade was driven by premiumisation. “Abenomics”, which is the current Prime ...

Nov 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Japan

100% home delivery/takeaway in Japan declined by -1% in current value terms to reach ¥2,175 billion in 2013. The negative growth resulted from the negative performance of other 100% home delivery, which accounts for more than 90% of overall value ...

Nov 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Consumer Foodservice in Japan

Consumer foodservice in Japan recovered from the negative growth in the recent past and registered positive growth in 2013. One of the key drivers was “Abenomics”, the current Prime Minister Shinzo Abe’s economic policy, which stimulated consumer ...

Nov 2014 | US$1,900 | Pages: 128 | Add to cart | View details

Country Report

Self-Service Cafeterias in Japan

Self-service cafeterias in Japan increased by 4% in current value terms to reach ¥221 billion in 2013. The category continued to grow in 2013 as a result of the good performance of leading players. Due to the intensifying competition, however, growth...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Japan

Street stalls/kiosks in Japan continued to decline in current value terms in 2013, driven by the declining number of outlets, transactions and value sales in independent street stalls/kiosks. The impact of the increasing spending on dining out among ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Toys and Games in Japan

Toys and games in Japan continued to struggle in 2013 midst a myriad of factors, including the challenging demographic and economic conditions. Traditional toys and games and video games each recorded higher rates of decline during 2013 than during ...

Nov 2014 | US$1,100 | Pages: 48 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Country Report

Writing Instruments in Japan

Writing instruments saw continuous growth over 2010-2013. During the global financial crisis, businesses tightened their expenditures on office supplies, including writing instruments, which led to growing consumption from individual consumers. The ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bags and Luggage in Japan

Japan has raised the consumption tax from 5% to 8% in April 2014. This was the first increase in 17 years. Consumers moved forward their purchase of goods and services before the tax increase. Bags and luggage also received a large last-minute rush ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Jewellery in Japan

During the first quarter of 2014, real jewellery witnessed the large-scale last-minute rush demand before the consumption tax increase in Japan. The department stores especially benefitted from this rapidly growing demand and experienced significant ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Personal Accessories in Japan

Many consumers rushed to purchase products and services including necessities as well as luxury and more expensive items prior to the country’s consumption tax hike on 1 April 2014, when the VAT increased from 5% to 8%. Personal accessories also ...

Oct 2014 | US$1,100 | Pages: 65 | Add to cart | View details

Country Report

Watches in Japan

Due to the April 2014 consumption tax increase, sales of watches in Japan gained strongly from the end of 2013 and saw their peak in March 2014. After the tax increase, consumer spending was depressed and watches sales dropped from the month of April...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Contact Lenses in Japan

Volume sales of contact lenses continued to increase and were up by 4% in 2014. This was largely influenced by the strong growth in disposable lenses sales, as daily and weekly/ monthly disposable lenses account for the majority of contact lens ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Eyewear in Japan

Consumers made a point to purchase products and services early in the year in order to beat the country’s consumption tax hike in 1 April 2014. The consumption tax increased from 5% to 8%. Contact lenses captured much of the large last-minute rush in...

Oct 2014 | US$1,100 | Pages: 37 | Add to cart | View details

Country Report

Spectacles in Japan

Japan raised its consumption tax from 5% to 8% on 1 April 2014. This was the first increase in 17 years. Consumers moved to purchase goods and services in advance, before the tax increase became effective. Spectacles also benefitted from a surge in ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Consumer Lending in Japan

In 2014, consumer lending slightly grew in gross lending value terms. Card lending and auto lending had strong performances among others, which led to the positive performance of the overall consumer lending market. The VAT increase was one of the ...

Oct 2014 | US$1,900 | Pages: 15 | Add to cart | View details

Country Report

Financial Cards and Payments in Japan

In 2014, card payments continued to see strong growth in value terms. Whilst Japanese consumers remain largely cash-reliant, cash transactions continued to decrease with more transactions made via cards. Credit cards and pre-paid cards are the two ...

Oct 2014 | US$1,900 | Pages: 65 | Add to cart | View details
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    日本市場調査

     

    ユーロモニターは日本の産業、消費者や人口統計関連のレポートを出版しています。

     

    ·         Industry specific reports 産業ごとに日本国内の市場規模や市場シェア、そしてトレンドについての洞察を提供します。

    ·         The Consumer Lifestyles in Japan日本の消費者のライフスタイルに関する習慣を分析します。健康、生活水準、所得とその収入のパターン、飲食や住宅についての傾向をレポートします。

    ·         Japan in 2030: The Future Demographic長期的な人口動態の推移を、男女別、赤ちゃんから幼児、子供、ティーンエイジャー、学生、ヤングアダルト、中高年層、高齢者層といった消費者グループ別に分析します。

     

    日本の統計データを見る

    custom research

    Books more ›

    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

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