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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Tobacco in Japan

    Nov 2017

    The Japanese tobacco market saw modest current value growth in 2016, representing an improvement on the CAGR for the review period as a whole. The emergence of heated tobacco products drove an upturn in the overall market in the final years of the ...

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    Country Report

    Cigarettes in Japan

    Nov 2017

    2016 saw the ongoing rapid emergence of heated tobacco, which has started to threaten cigarette consumption. The new threat of heated tobacco compounds the challenges faced by Japan’s cigarette industry, which include the ageing population and ...

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    Country Report

    Agriculture in Japan: ISIC 01

    Nov 2017

    Agriculture slipping into slow growth ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2017

    Nov 2017

    Global economic growth is gaining pace. In Q2 2017, global real GDP increased by 3.7% year on year, which marked quarterly growth unseen since 2014. Some major economies are witnessing consumer and business sentiment at levels unseen in several ...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Strategy Briefing

    2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

    Nov 2017

    The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

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    Country Report

    Financial Cards and Payments in Japan

    Nov 2017

    Although the Japanese are fonder of paying in cash than other countries, they are becoming more positive to the shift from cash payments to card payments, which led a strong value increase in total cards transactions over the review period, while ...

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    Country Report

    Consumer Lending in Japan

    Nov 2017

    Consumers are not familiar with borrowing money in Japan in general. Although a turning point in the card environment is set to be witnessed, the ratio of cash to GDP in Japan remains at 19.4%, which is 11 times larger than Sweden. In addition, the ...

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    Country Profile

    Japan: Country Profile

    Nov 2017

    The Japanese economy will strengthen marginally in 2017. Investment is moderately strong thanks to the current fiscal stimulus. Exports are rising thanks to a weaker currency. The tourist sector is also benefiting from a cheaper yen. Weaknesses in ...

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    Country Report

    Analgesics in Japan

    Oct 2017

    Analgesics in Japan recorded healthy current value growth in 2017. Systemic analgesics containing ibuprofen as a main active ingredient performed well, as did combination products containing ibuprofen or loxoprofen. Positive performances were also ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Japan

    Oct 2017

    Cough, cold and allergy (hay fever) remedies is only expected to record marginal growth in value sales at constant 2017 prices over the forecast period. Aside from population decline in Japan, constant value growth will be restricted by the ...

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    Country Report

    Dermatologicals in Japan

    Oct 2017

    The Japanese government’s push to encourage self-medication among consumers supported modest growth in dermatologicals current value sales in 2017. The self-medication trend should continue to drive the positive development of dermatologicals over ...

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    Country Report

    Digestive Remedies in Japan

    Oct 2017

    OTC digestive remedies are well accepted among all age groups in Japan. They are especially popular among working people with busy lifestyles, who are prone to stress-related digestive ailments, as well as elderly people who suffer from weakened ...

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    Country Report

    Eye Care in Japan

    Oct 2017

    Rising demand for functional products supported steady growth in current value sales for standard eye care in 2017. Historically, this category mainly attracted middle-aged and senior consumers, who are more likely to experience difficulty in ...

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    Country Report

    Herbal/Traditional Products in Japan

    Oct 2017

    Herbal/traditional products posted modest growth in current value sales in 2017. Herbal/traditional cough, cold and allergy (hay fever) remedies and herbal/traditional dietary supplements were the strongest performers in this regard, with the ...

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    Country Report

    NRT Smoking Cessation Aids in Japan

    Oct 2017

    NRT smoking cessation aids is expected to post modest but steady growth in value sales at constant 2017 prices over the forecast period thanks to the ongoing decline in Japan’s adult smoking population. This latter trend will continue to be driven by...

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