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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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          Country Report

          Beer in Japan

          Aug 2016

          In 2015, beer recorded a total volume decline of 1%, with this being mainly due to demographic changes in Japan, such as an ageing population and a falling birth rate. However, domestic mid-priced lager recorded a marginal increase in total volume ...

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          Country Report

          Cider/Perry in Japan

          Aug 2016

          Cider/perry recorded total volume growth of 7% in 2015. This performance was largely driven by the Nikka Cidre brand from Nikka Whisky Distilling. The company continued to launch seasonal products to encourage consumer trial....

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          Country Report

          Alcoholic Drinks in Japan

          Aug 2016

          With the drinking population of Japan declining due to ongoing ageing and a falling birth rate, alcoholic drinks sales have been struggling for a long time. Although 2012 saw a slight sales increase, this was mainly driven by the significant growth ...

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          Country Report

          Rtds/High-Strength Premixes in Japan

          Aug 2016

          RTDs/high-strength premixes continued to perform well in 2015, recording total volume growth of 8%. This can be attributed to consumers being attracted to the products’ cheap prices, various flavours and general convenience. Spirit-based RTDs with a ...

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          Country Report

          Spirits in Japan

          Aug 2016

          Spirits continued to lose customers in 2015, with total volume sales declining by 2%. Although whiskies put in its strongest performance of the review period, recording total volume growth of 12%, other categories such as shochu/soju suffered a ...

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          Country Report

          Wine in Japan

          Aug 2016

          Still light grape wine recorded total volume growth of 1% in 2015. Ongoing growth can be attributed to the continued expansion of the category’s product range, including variants such as “healthier” wines which are low in calorie. In addition to the ...

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          Country Report

          Cigarettes in Japan

          Aug 2016

          In 2015, the cigarette industry in Japan continued to face a difficult business environment as a result of the falling population and increasing prices. A general fall in the smoking population can be attributed to demographic changes in Japan, for ...

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          Country Report

          Cigars and Cigarillos in Japan

          Aug 2016

          Cigars and cigarillos posted a further 2% increase in volume sales in 2015. This growth was driven by the rising popularity of cigarillos, which registered a 4% volume sales increase, while cigars recorded a stable 1% gain. The growth of cigarillos ...

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          Country Report

          Tobacco in Japan

          Aug 2016

          The Japanese tobacco market continued to decline in 2015. This can mainly be attributed to a fall in the smoking population and increasing health-consciousness, which is seeing more Japanese smokers try and kick the habit altogether....

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          Country Report

          Smokeless Tobacco in Japan

          Aug 2016

          Smokeless tobacco remained a niche in Japan in 2015, with there being only one brand available, namely Zero Style from Japan Tobacco Inc. The only form of smokeless tobacco available was Swedish-style snus, which registered retail volume growth of ...

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          Country Report

          Smoking Tobacco in Japan

          Aug 2016

          Smoking tobacco as a whole recorded retail volume growth of 4% in 2015. This was mainly down to an ongoing strong performance from RYO tobacco, which registered a 12% volume sales increase. RYO tobacco performed very well over the review period ...

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          Country Report

          Vapour Products in Japan

          Aug 2016

          Following the introduction of vapour products in 2013 and 2014, the category recorded significant growth in 2015, posting an increase of 143% in current value terms. In addition to generally attracting more consumers, the category also benefited from...

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          Country Profile

          Japan: Country Profile

          Aug 2016

          The Japanese recovery and progress with reflation appears to have stalled. Gains in corporate profits and an improving labour market provide support. A strong yen and China’s faltering economy are drags. Consumption and investment are sluggish owing ...

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          Country Report

          Bags and Luggage in Japan

          Jul 2016

          Inbound tourists have become a key driver of sales of bags and luggage in Japan. The number of inbound tourists reached almost 20 million in 2015, up from just nine million in 2010. In 2016, growth in the number of tourists continued, supported by ...

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          Country Report

          Jewellery in Japan

          Jul 2016

          Jewellery in Japan is a mature category, having already reached its peak due to an ongoing decline in the Japanese population. Nevertheless, in 2016, it continued to record positive growth thanks to an increase in the number of inbound tourists. The ...

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          Country Report

          Personal Accessories in Japan

          Jul 2016

          Personal accessories in Japan is a very mature market, offering limited potential for strong growth due to the falling Japanese population. With a low fertility rate, the number of children and young people have declined dramatically, while the ...

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          Country Report

          Watches in Japan

          Jul 2016

          Value sales of watches in Japan continued to increase in 2016, with the category recording growth of 9% in current terms despite a 5% decline in volume terms. This performance can be attributed to the strong sales growth of high-end mechanical and ...

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          Country Report

          Writing Instruments in Japan

          Jul 2016

          In 2016, writing instruments recorded modest current value growth of 2%. Consumers are showing a stronger interest in high quality writing instruments. After the global economic crisis, a large number of Japanese companies stopped supplying writing ...

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          Country Briefing

          Business Dynamics: Japan

          Jul 2016

          Japan’s commercial landscape is somewhat constrained by cultural business practices, but it is still a leading innovator in the technology sector. A high tax rate weighs on businesses, whilst relatively elevated wages can adversely impact ...

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          Country Briefing

          Households: Japan

          Jul 2016

          Japanese households are well connected digitally and provide an attractive market for durables. However, households are small, both in rooms and person numbers, meaning demand is primarily focused on space-conscious appliances. The family market ...

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