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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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          Country Report

          Car Rental in Japan

          Sep 2016

          Car rental benefited from two trends in 2015. Firstly, a surge in inbound arrivals resulted in growing demand. In order to benefit from this trend, leading car rental companies such as Toyota Rent-a-car and Orix Rent-A-Car thus sought to appeal to ...

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          Country Report

          Flows in Japan

          Sep 2016

          The Japanese government is strongly focused on increasing the number of inbound tourists, with this being a major goal in the build-up to Japan hosting the Olympics and Paralympics games in 2020. In 2015, Japan welcomed over 19 million inbound ...

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          Country Report

          Intermediaries in Japan

          Sep 2016

          In 2015, intermediaries grew current value sales by almost 2% over the previous year, up slightly from a review period CAGR of 1%. Within intermediaries, packaged holidays continued to account for the largest portion of sales with 38% value share but...

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          Country Report

          Lodging in Japan

          Sep 2016

          Hotels not only dominated lodging value sales in 2015 with 63% share but also saw strong current value growth of 14%. Both occupancy rates and average daily room rates increased thanks to a record-breaking increase in the number of inbound tourists. ...

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          Country Report

          Travel in Japan

          Sep 2016

          Japan benefited from record-breaking growth in the number of inbound arrivals in 2016, with the number of visitors from China notably soaring. This was linked to the easing of visa requirements for many countries and also to a weakened yen. ...

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          Country Report

          Airlines in Japan

          Sep 2016

          Low cost carriers are benefiting from stronger price-sensitivity among Japanese consumers, with many consumers becoming more comfortable with using these budget options as a result of a weakened yen and economic uncertainty. Low cost carriers thus ...

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          Country Report

          Toys and Games in Japan

          Sep 2016

          Demographic and market conditions continued to have an impact on the toys and games market in Japan during 2015. Unlike in the previous year, traditional toys and games contracted in value sales in 2015 while video games recorded healthy growth. ...

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          Country Report

          Traditional Toys and Games in Japan

          Sep 2016

          Traditional toys and games declined by 1% in 2015 to reach \553 billion. The category contracted due to declining sales of the Yo-kai Watch series, which had helped the category to achieve strong 4% value growth in the previous year. By 2015, sales ...

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          Country Report

          Video Games in Japan

          Sep 2016

          Video games in Japan grew by 6% in 2015 to reach sales of ¥1.3 trillion, with growth slowing from the 12% increase seen in 2014. The positive growth came from mobile games, which generated ¥798 billion in 2015, accounting for 63% of overall video ...

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          Country Report

          Contract Cleaning in Japan

          Aug 2016

          The number of office buildings increased in 2015, increasing floor space by 25.6%, thanks to the steady growth in the Japanese economy. This supported growth in demand for contract cleaning services in Japan....

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          Country Report

          Contract Foodservice in Japan

          Aug 2016

          Contract foodservice maintained stable growth over 2015-2016, supported by increasing demand from elderly and child day care institutions....

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          Country Report

          Institutional Channels in Japan

          Aug 2016

          The fast pace of Japan’s ageing society has resulted in a shortage of institutions not only for the elderly but also for children. The population aged over 65 reached more than 33 million in 2015, which represents some 27% of the total population in ...

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          Country Report

          Beer in Japan

          Aug 2016

          In 2015, beer recorded a total volume decline of 1%, with this being mainly due to demographic changes in Japan, such as an ageing population and a falling birth rate. However, domestic mid-priced lager recorded a marginal increase in total volume ...

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          Country Report

          Cider/Perry in Japan

          Aug 2016

          Cider/perry recorded total volume growth of 7% in 2015. This performance was largely driven by the Nikka Cidre brand from Nikka Whisky Distilling. The company continued to launch seasonal products to encourage consumer trial....

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          Country Report

          Alcoholic Drinks in Japan

          Aug 2016

          With the drinking population of Japan declining due to ongoing ageing and a falling birth rate, alcoholic drinks sales have been struggling for a long time. Although 2012 saw a slight sales increase, this was mainly driven by the significant growth ...

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          Country Report

          Rtds/High-Strength Premixes in Japan

          Aug 2016

          RTDs/high-strength premixes continued to perform well in 2015, recording total volume growth of 8%. This can be attributed to consumers being attracted to the products’ cheap prices, various flavours and general convenience. Spirit-based RTDs with a ...

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          Country Report

          Spirits in Japan

          Aug 2016

          Spirits continued to lose customers in 2015, with total volume sales declining by 2%. Although whiskies put in its strongest performance of the review period, recording total volume growth of 12%, other categories such as shochu/soju suffered a ...

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          Country Report

          Wine in Japan

          Aug 2016

          Still light grape wine recorded total volume growth of 1% in 2015. Ongoing growth can be attributed to the continued expansion of the category’s product range, including variants such as “healthier” wines which are low in calorie. In addition to the ...

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          Country Report

          Cigarettes in Japan

          Aug 2016

          In 2015, the cigarette industry in Japan continued to face a difficult business environment as a result of the falling population and increasing prices. A general fall in the smoking population can be attributed to demographic changes in Japan, for ...

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          Country Report

          Cigars and Cigarillos in Japan

          Aug 2016

          Cigars and cigarillos posted a further 2% increase in volume sales in 2015. This growth was driven by the rising popularity of cigarillos, which registered a 4% volume sales increase, while cigars recorded a stable 1% gain. The growth of cigarillos ...

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